Facebook Image Ads That SCALE (Master Guide 2025)

all right so since I won't be here this Friday uh due to being in Colorado for my birthday uh I'm actually doing a lesson today that I'm just going to record and send over to you guys and ladies this was specifically requested by Josh uh Josh wanted to know my sop for creating image ads uh what kind of goes in an image ad what makes a great image ad so I put together what I would say probably uh literally everything I know about image ads and all the key things that you really need to focus

on so first things first is before you create an image ad you have to understand that you have a fraction of a second to attract the right audience convey one main thought and get someone to click so in this particular case less is more we don't want to complex image ad with a ton of text those typically get a lot of swipes we really want something that gets more clicks which is one main thought one main audience um and a lot of these other key little elements psychological elements I'm be going over today day so

obviously just like we write any AD we first start off with our desire our awareness and our sophistication because that's going to dictate what I need to put in the ad if I'm going after a desire for make more money then I need to understand you know is it someone who is still working 9-5 that wants to make more money is it someone who owns a shopy store and wants to learn how to make more money with their business what is their sophistication level so I can understand also what are we either introducing a new

mechanism or um maybe we're going after a new identity or something like that uh we need to understand all of these so we understand what we need to visually uh display in front of someone next thing is we need to understand what the landing page is because the landing page will also impact what we put inside of that um you know that image at itself and I I'll give you all some examples really quick on that so like let's say for example if we were sell in a uh like for example we're working with black

gold Elixir uh we um you know we did the coffee alternative and like literally an easy hook we can just showcase the product and put world's first coffee alternative that actually tastes like coffee and we can send people to our product page for that because we don't really need a ton of of mental hoops and mental Loops that people have to jump through for that that's just literally boom here's the product here's what it tastes like that's it I don't need to take through people through awareness stages like this ADV tutorial example right here that

says little known secret about Medicare that could cost you thousands this one we first have to um we're calling out that unaware Market we're sending them to an avoral and on that avoral we're going to go all right here's this little know secret uh which creates the problem which uh the problem is uh large ambulance bills then we make people aware of this problem then we make people of the wearer solution which is um supplemental insurance and then we go into all that other things but for the actual image ad we can't do all that

in image ad so we just need to State little known secret Medicare that could CA you thousands and people click the link to actually read that avoral now let's say we're doing a listicle where we want to do three reasons why vets recommend ncks dog joint supplement in this particular case I would want to put those three reasons why on that image ad unless they were very quick and easy ones uh but this one these were a little bit longer a little bit more detailed so he wants to send people to a listicle so I'm

not going to show the three reasons I'm just going to say three reasons why and then let people have that uh button to click to actually go read that article now let's say we were sending traffic to a long form sales page or a vssl uh so here's like a hook example revolutionary new method that's helping shop by owners scale Ultra fast with Facebook ads so like on that sales page or vsl I have to go into this new method I would have to go over a couple case studies uh show lots of proof and

then boom here's how you buy uh whatever I'm selling you whether it's coaching mentoring or a course or whatever that might be so you have to understand where you also plan to send traffic because if you don't understand where to send traffic that's also going to make it more difficult for when you're writing that hook do you or if you're sending traffic to realistical you don't need to write the three reasons but if you know you be sending traffic to a product page and you want to do a three reasons why then in that particular

case you'd actually have to write out those three reasons also to put on that image ad and then like we I've already mentioned less is more so showing those three reasons you're going to be very short very quick and very easy to understand and if not that's actually going to hurt your performance then rather than improve it let's go to the next thing so next thing is customer Persona you have to understand what is the visual inside of the customer's mind of what they want uh do they want a great iPhone and we just need

to show them a great iPhone do they want sixpack apps and we just need to show them sixpack apps um we need to understand what that visual is and that's where you get from research and then the next thing is what types of colors and design we need to use you know if we're going to be marketing to a 21-year-old girl who's in a sorority uh we're going to be using very different colors than a guy who's you know been competing in bodybuilding for last 10 years and you know he's like a tactical for example

like very different colors and design will need for both of those types of people right there once you understand the customer Persona you understand your desire awareness sophistication uh you have your hook all that wrote and put together now we need to understand what is the type of image ad do we want to showcase now I'm going to be showing youall two different things today I'll be showing y'all types of image ads and then also um types of image ad designs now there's a difference here image ads the types of image ads this is going

to go more of what the product is showing where we need to Showcase Video visually inside of that image and then the design is more of like the layout of that image itself you know where do we put the text do we do like a split screen what does the layout look at look like from a graphic design perspective or just more specifically types of image ads the types of visuals you'll need to have ready uh to be able to create some of these image ads so very first one is picture of the product so

let's just say for example um this could just be uh maybe you you launched a new jewelry line maybe example in this one right here it's a perfect GIF uh you can do a variety of different hooks right here but it's going be more solution aware product aware types of hooks um and that's probably going to be more of like your stage three stage four U Market sophistication right there now your next one is your picture of the product in use uh very similar to the last one um this would probably actually more stage three

stage four sophistication also to more solution aware um product aware um I don't see this one too too often in terms of just seeing videos and like pictures onlines and stuff like that I don't see too many image ads like this one online um and mostly just because this is a great example right here where I would just do a video just be a lot easier than a photo next one is a picture of the desire so right here we're showing people what they desire and then we're just putting our product by it to make

that mental like hey this is what our product does this is also very good solution aware one right here uh for this one um I'm actually not a fan of the um like text on this one and stuff like the actual testimonial layout and stuff but in terms of picturing what they desire that's a big one right there next one is a picture of the feature so this is where we're highlighting a specific feature of a product so for example right here this particular brand this is more um ID say solution aware um definitely i'

say stage four sophistication reason why I say stage four sophistications because all they're doing is showcasing um a new design of the Apple watch band it's not a new mechanism there's already tons of watchbands out there we're just simply showing a new uh design um but still the same mechanism we're just different design that's all we're doing right there so picture of the feature itself and then lastly this could be a picture of the problem or a picture of the symptom itself where we're just picturing the problem and then um yeah I mean very simple

this going be your problem aware and your unaware Market specifically um unaware market for showing like a symptom problem aware market for calling out a problem itself so these are the different types of visuals of which we'll need to have ready for that ad and depending on you know what uh this is this is going to dict what we need to actually show in there and it'll also kind of dictate what we also do for like the landing page for example like for example this one's picture of the problem if we just do knee pain

and we see we send people over to a product page huge disconnect because it's like knee pain and then it go straight to the product page and the product page is just showing like random like vitamin E supplement it's like what the I have knee pain what do I need this for that's because the mental the market awareness is so far away from each other that people don't even realize they need this product so this is an example of where you need to S to a long form sales page maybe an avoral um one of

those two right there then send them over to the product page now next thing we want to look at is designs so a design is more of just the layout of things on the image whereas these were the what you need to visually show these are how do you visually show that so first one right here is the hook only you show the visual and then hook only here we're showing people what they desire uh they desire this courtship kind of love type thing right there um but here we're just calling out the problem we're

showcasing the problem and then we're just simply I have our hook so hook only just one short very short sentence here I would even say it a sentence it's more just like a statement boom now the next one is hook plus three bullet points and honestly to be fair Um this can be more bullet points but to be fair like for me three bullet points is perfect so here absorbs 2,000% better than powdered turmeric and then one two three we treat NE propy again this one does burning tingling numbness aching stinging pins and needles I

would only do three for this one this one does way too much MAA choker 4mm Beed uh necklace delicate shimmering beading perfect for everyday wear so great example here and here for just three bullet points uh if you just understand like three bullet points are just easier to communicate and they're also just shter they're shorter and more powerful with three when you put a ton of things right here it's just kind of a little bit more all over the place now the next one is split screen so here's an example right here you know this

is a split screen this is a split screen and even like before and afters right here these are split screens as well um relatively simple the big thing here you want to Leverage is contrast contrast is huge when you're playing with split screen especially this one I love this one a lot there's also a lot of contrast with this one too really good um this one's pretty decent here I wouldn't say it's bad but pretty decent right here so split screen you can do bottom top you can do side to side I've even seen people

do like you know 45 degree angle type thing right there this one I see rarely but it's a a three time split screen so you have like two images on the left and then one on the right and I've even seen vice versa where it was like one on the left and two on the right right there very simple to articulate um I think I've seen this a lot with clothing brand specifically uh or a product with multiple different like features itself now next one is no hook there's just no text on the screen at

all all you're literally just showing boom here's the product itself and I'm not a super big fan of these just because you know it just it doesn't really call people out to be fair though like obviously people have see this necklace like it's it's pretty easy to know that it's this necklace right here and you know it's pretty easy to know like it's this dressed right here but I don't know I just I find there's too much room uh for uh opportunity of people like kind of up with this right here and like you know

like I'm just assuming it's distress but who knows it might even be this lamp right here that's for sale this might actually be this t-shirt right here for sale but you just got to be very clever with this that it's very clear and very easy to understand like it shouldn't take any train of thought to understand like oh what's being sold here it should be very easy this one in this one it's very easy to understand what's being sold here we know it's distress because she's kind of picking up and holding it up and there's

also like very like all these other little things are off to the side down here and she's the sensor uh Focus uh this particular product again sensor of focus so typically if you're going to do a not hook it needs to be very censor of focus of the product itself and then it also needs to have um pretty much like you know like very little things in it to where it's not like oh could it be something else for sale now for no hook this is probably like one of the the probably lowest on my

scale of things I test right here uh very common for me is this one this is probably like my biggest two right here these are the two that I test all the time some cases split screen I rarely ever do this one I rarely ever do this one so just from a context perspective on you know what uh what I kind of put together and stuff now next thing is image ad review so once you actually go ahead and you do your design or you get your visuals you get your layout you mash all that

up together you create the final product uh now we want to go over the image ad review and this is basically just a kind of a c a few things that I T to notice when I'm looking at creatives or specifically image ads that I'm like okay this looks like and here's why so first thing is iflow you you know it's very straightforward here you read this first then you read this then this one and then you read this last uh this is super important right here uh there's too many times where I'll look at

an image ad and like all the text is the same color and all the text is the same size and everything's just kind of scattered around the image I'm like what the is is being sold here or what is supposed to catch my attention first so you want to make sure you create this proper flow within your image and typically what I'll see is is this this and then this I really don't put much at the top here just because it's a little more difficult but this would be more of like your Facebook primary text

to be fair now next thing is less text uh you'll notice right here ease constipation and bloating here's our three little bullet points and then boom you can you're your little CTA right here and then yeah it's not much text at all this is the key thing with imats this is where so many people up at with image ads they put way too much Texs they're trying to convey way too much they're trying to say way too much on an image ad and then they're also trying to speak to too many people at once one

desire one main benefit and then um if you want to go into more stuff you send people to a longer form sales page add a tutorial then go to the product page itself now next thing is contrast uh contrast is huge for making images pop and you can play around contrast with the color choice you use for your text first off like just an immediate one is your product and this is also a good one too for contrast so you can see the contrasting blue with these uh I guess it looks like uh cookies or

bars right here that's that's the first level of contrast we have we have contrast between the blue background and then this text right here and then this text is spaced up enough to where we have these little white boxes like all of this looks good from a contrast perspective this all looks good I love this this is also a great example right here you always want to make sure that your product has a contrasting background of whatever you shoot with or if you're going to put on like a a graphic design background like this it

needs to have contrast this is a gray sweatshirt right here if I were to go take a picture of this gray sweatshirt I would want it on like a white background a orange background um a even a pink background I would not want something on a gray background that's like if your col if your product is the same color as the background that's just an immediate red flly don't do it all right next one is text play I call it text play because it reminds me of word play so here um kind of going back

to what I did right here you read this first and then so on you want to do the same thing with your text and typically when I have different texts on the screen I bounce back in forth between big bold fonts what I would say I think it's called like I forgot what it's called but it's like all the words are just capitalized and then bounce back forth big bold font words capitalized um some words bold it some words italicized um some of them have like different color backgrounds like this EMS muscle toning um all

of this looks good it's they're all having different kind of creative styles on each text this is huge right here this number one helps us direct our attention to the main thing and then kind of going down um this is good now for me I see this first and then I see this then I see this this kind of just like basically goes and like almost goes invisible to me because of this color choice right here using colored like kind of like backgrounds behind text is huge for making them pop more just be careful with

it because sometimes you could highlight the wrong things in the wrong orders right there so be very careful with that but text play are we adding different creative styles to each of these text to make it pop more um to help make it easier for people to read that's really important right there for me now that's pretty much all the main things here just some resources to gather some of these images specifically for like the image ad types number one uh we've paid photographers uh you know like let's say for example we're selling like a

purse or like a women's handbag and we need like a girl wearing it downtown in a big city I'll just like go call up and try to find a photographer in New York send them the bag they likely know a photograph or like they likely know models already and they can take care of everything Farm me and then boom a little bit more on the price here range but that's one option um another option is just going on like instance. proo hiring your content creator and you can choose video or photo I'll literally just select

photo and here's the specifics of what photos I need from you and I would just tell them more of like these key things right here versus like these are things um these are things that we can do in house with like the graphic design and stuff like that let's see and then next thing is you can pay for images on like shutter stock story blocks Adobe stock so maybe like I'm not a huge fan of using stock images but they do have their case at some times maybe for example we're going after an unaware market

and we need to like showcase I don't know a homeowner or a house and then it's like okay cool I don't need to go take a picture outside of a house I can just pull one from like shutter stock and then boom add something to it but if I need to show a girl with like six pack abs and she's using our product then I'm just going to go like pay someone for that because like we have fun on sh stock probably won't be the best and then lastly AI images uh I know my my

personal like video editor and stuff like that he crushes it with AI images he does some phenomenal stuff I really can't speak much on exactly what he uses but I know he was using mid journey and I think he swapped over to chat GPT um that's uh maybe I don't know he kind of bounces back and forth between the two but I know he'll use like mid Journey For example to create things and then he'll create a few different things and then like Stitch it all together in Photoshop to create that like final graphic so

like this image right here um he got this guy created he got this bag created he Photoshopped it in his hands he photosho this background and then photosho the text but the guy and this bag were both two separate AI images um he got done so just to kind of give you like some other context around that now last thing canva inside of the course like I have 25 plus templates inside of the course you know the course that you all have access to so click blink below for or click that and just go into

your dashboard and stuff like that and then Adobe Photoshop very simple so we'll use either one my video editor is or my photographer or photographic design person he's phenomenal with Adobe Photoshop so he personally prefers Doby Photoshop there's people that aren't that great with dope Photoshop and like are trying to do all this themselves canva is 100 times better for people that are beginners because they give you a ton of templates you can already kind of plug and play and then like I said if you're in my course everyone should be inside the Inner Circle

you have 25 plus templates in the course under how to uh I think it's how to film conert how to create content inside of there so hopefully this helped yall out I try to think of every single possible objection and question around Facebook image ads hopefully this kind of gives you guys more of a thorough process thorough sop of how we go about it and as far as everything else um everything else is the same in terms of uploading them to the ad account testing them all of those things right there and uh yeah if

you have any other questions shoot them over to me and uh hope you all enjoyed this thank you all for watching