AI Agents Every Business Needs to Skyrocket Efficiency and Cut Costs

imagine having a team of AI experts working for your business or agency 247 now I'm not referring to purely the generative AI tools available that many of us are using daily I'm delving deeper actual AI employees performing higher level complex tasks that humans at big companies are paid the big bucks to do but at a thousand times the speed accuracy and at a fraction of the cost this technology is reminiscent of data from Star Trek remember how he analyzed complex situations and instantly gave Captain Picard suggestions well Star Trek is already here and it's improving

faster than warp speed to get a taste of its potential see what Mark Zuckerberg has to say about AI agents one of the things I think is really important is basically making it so with a relatively small amount of work um a business can basically you know few Taps um stand up an AI agent for themselves that uh can do customer support sales communicate with other people all their customers I kind of think that every business in the future just like they have an email address and a website and the social media presence today I

think every business is going to have a um an AI agent that their customers can talk to in the future and we want to enable that for all those that's it's going to be hundreds of millions maybe billions of kind of small business agents I mean AI employees managing your sales and operations this is insane these agents are the exact secret weapons that local businesses and a agencies need to gain a killer Edge over the competition but how do they work and where can you access some of this revolutionary Tech stay tuned because I'm going

to break down exactly what AI agents are and help you understand their applications and I'll give you a demo of a couple of the employees that you can hire for your business or agency today now first let's start at the ground level what are AI agents now here's how Amazon defines this technology an artificial intelligence or AI agent is a software program that can interact with its environment collect data and use the data to perform self-determined tasks to meet predetermined goals humans set goals but an AI agent independently chooses the best actions it needs to

perform to achieve those goals now this is a big deal because it goes Way Beyond Simple automations instead of just following prompts and orders and workflows AI agents can actually think on their feet adapt to changes and even teach themselves New Tricks an AI agent works by perceiving its environment processing information and taking action to achieve specific goals or tasks the process usually involves the following steps perceiving the environment the AI agent gathers information about its surroundings using sources including the web social media and of course a local businesses or agency's internal data processing inputs

the collected data is organized and prepared for processing creating a knowledge base or internal representations that the AI agent can understand decision-making the AI employee uses reasoning techniques such as logic or statistical analysis to make informed decisions based on its knowledge base and goals and there's planning and execution the agent develops a plan or strategy to achieve its goals optimizes resources and executes the steps it can also adjust its actions based on feedback and new information from the environment and now that's a great segue into understanding the broad Arc of capabilities and use cases that

these AI employees can bring to your business or an agency a primary function is to suggest new products and services based on realtime Trends analytics and information just in the way a human team would so AI agents adapt by receiving changes in consumer behaviors and Trends because they're continuously monitoring the boss treasure curve of information and activity on the web to make realtime recommendations to businesses about their strategy so let's think of a use case imagine a Clothing Store franchise now typically these companies have teams of people that monitor Instagram Tik Tok competitor websites all

them hashtags every day to stay on top of viral Trends now an AI employee can probably do that better it can monitor analyze social media trends and competitor activities really really well but then cross reference that with your sales data to suggest new products that are likely to be in high demand helping you stay ahead of Trends without all that manual monitoring then there's responding to Market activity and competitor pricing AI agents can take actions based on their perceptions to influence the environment now for example an AI agent might adjust pricing in real time on

an e-commerce website in response to Market activity let's think of another use case here so think of say a local electronic store competitor pricing and market demand fluctuate frequently for parts right an AI employee can monitor competitor prices and market conditions in real time and automatically adjust the website pricing to stay competitive this Dynamic pricing strategy ensures that the local electronics retailer remains competitive without constant manual adjustments and monitoring then there's operation improvements AI agents excel in problem solving whether it's optimizing a supply chain issue diagnosing a technical fault in a manufacturing process or identifying

the most effective marketing strategy they navigate challenges and offer Solutions often beyond what human capacity is in terms of speed and efficiency so what's a use case operations and Logistics are one of the biggest pain points for local manufacturing businesses supply chain disruptions can cause significant delays and increase costs and prevent customers from getting things as quickly as they want an AI employee can analyze your supply chain data identify potential bottlenecks and recommend optimizations to streamline that entire process now for instance it might suggest alternative suppliers or more efficient shipping routes helping you reduce delays

and lower costs even without the extensive resources that a large corporation may have the many of the factors that we look for when we hire human employees like autonomy perception their reaction time reasoning decisionmaking learning and communication skills and setting goals these are the very same traits that also distinguish between what AI employees are versus tools like chat gbt so now that I've explained the different use cases I want to list out the kinds of AI agents or employees today after I list these out I'm going to walk you through a couple of the tools

that you can immediately Implement now if you're a local business here are the main types of AI agents that make sense for small and medium businesses to use and if you're an agency you need to get on these tools and look at how you can help integrate them within the AI Tech stack for your clientele now there are three that are particularly relevant to you if you're a local business or agency the first are goals-based agents now as the name suggests these AI employees are designed to achieve specific goals based on individual contexts and Frameworks

while that sounds simple make no mistake these are highly highly Advanced agents they leverage tons of data machine learning natural language processing etc for use cases including customer and Prospect Communications and conversations the second are utility agents these AI employees can form the backbone of key business activities and operations ations like analysts and managers at bigger companies for example these agents can analyze competitor prices and adjust pricing to maximize revenue or they can optimize staff schedules based on labor costs customer demand and employee preferences the third and the most powerful is the autonomous AI employee

now I'll go through a demo in a moment but this agent has a high degree of autonomy and can independently break down tasks set subg goals and learn from from their experiences to achieve their primary objective they are like having the perfect business process consultant who can work out everything you need to do in order to execute an activity or strategy there are a couple of other types of Agents as well but these are often a smaller but still very important Cog in the AI wheel and I've listed them on the screen quickly so you've

got your simple reflex agents these are the most basic they react to their environment without thinking about the past or future think of a thermostat turning on or off based on the current temperature you've got model-based reflex agents these agents have a bit more smarts they can remember things about the past to help them decide what to do now so imagine a robot that remembers it was cold yesterday so it might turn on the heat a bit earlier today then you've got learning agents these are more advanced they can learn from their mistakes and get

better over time think of a robot that learns to play chess better the more it plays okay I'm excited because I'm about to show off a couple of AI employees that you can hire right now and I'm using some of these very tools for my own business which is my own agency okay so I'm going to show you a demo of two AI employees that you can use today okay so the first one is an AI assisted lead capture uh this one's from vasta I'm using it as an illustrative example and this here is a

website of a board game company here in Canada that's uh using this uh tool okay so you know we're we're used to chatbot answering some general questions uh but we want to start feeding them custom knowledge that so that they can start ask answering some uh specific queries from customers so my favorite card game is Magic the Gathering so I'm going to ask this chat chatbot uh hello do you stock Magic the Gathering cards I'm just going to send this quick query here hello yes we do stock Magic the Gathering cards in fact we even

have dedicated a dedicated e-commerce website for selling Magic the Gathering singles well there you there you go and that's that's the type of specific example that I as a customer uh need to know I need to I like the main product I buy is singles so it's good to know that they have singles another more general question is hey what what are your store hours what are your store hours and uh um let's see what it what it does for that okay open seven days a week and it's got specific hours for each day and

notice what this tool is doing in terms of from the business owner's perspective it's asking could I get your name and contact details so that I can have someone from your team get back to you if you H if get back to you if you have any more questions okay so that's the lead capture element and when I submit my information and I'll just do that my name's Vall my name is Vall and my number is 306 1111111111 let's just send that away see what it does and what it's going to do is thanks for

providing your contact information someone from our team will reach out to you soon now that has gone to the local business owner the owner of the card game store and now they have me uh as a prospect within their database within their CRM right so it's answer ener queries uh it's answered specific queries and it's also helped them capture me as a lead okay so that's a great example of an AI employee that's not only answering useful questions but it's actually capturing business um uh for the board game store here now another example here is

this tool Called Agent GPT I'd love for you to check this out it's agent gp. reworked doai and you know we use generative tools like chat GPT to come up with copy edit copy um uh help ideate this helps you um develop a whole process and list down tasks for something you might need to do so let's pretend I'm a dentist okay so this tool is pretty simple to use I've given my GPT a name dentist GPT so let's say I'm a dentist or I'm an agency working with a dentist and I want to come

up with a campaign for my customers for um a new teeth whitening product that that that I want to um that I want them to try out so let's just come up with uh something I want to do here so it help me come up with a marketing strategy strategy for a new tooth whitening product uh that I want to sell okay uh and then we'll hit play here okay and let's see what it's going to do okay so you can see here whereas with generative tools tools it's with the generative tool it's going to

give you a specific idea on how to do it this is going to do that but also add some higher level tasks that you need to get done in order to execute this campaign so let's read this here uh task added conduct market research to identify target audience and competitors well makes sense you probably want to see if competitors are offering this develop a unique selling proposition value proposition for the tooth whitening product uh the next task is create a marketing plan outlining the product positioning target audience marketing channels promotion strategies then you go on

to the next task execute the marketing plan by advertising social media influencer collaboration and other marketing activities so you can see that it's not just giving you um um it's it's not just telling you hey you know like what the underlying ideas are it's giving you the process to help execute the campaign okay and here it's provided some useful information that it's scraped from the web that could help you uh execute that campaign uh that you can use at every stage of the process okay so those are some of the tasks and then it's given

you then it's scraped some data from across the web to help you understand um some of the market research that you might want to use in helping you position your strategy so it's actually provided um uh some really interesting information that you might want to use for this campaign okay and then it's gone on uh to provide more tasks uh develop your Unique sell selling proposition and value proposition for the tooth tooth whitening product it's given some more useful information and then it's added a new task create a marketing plan outlining your product positioning and

so on the The key thing really here is you're not just asking it uh back and forth questions around what I should do it's providing you with the whole process and it's providing you with useful information as well so this is like an ultimate AI assistant/ employee analyst and research and administrative uh genius that's helping you break down the tasks for the strategy and providing the useful information to execute that strategy at the same time this stuff is incredible a ton of value out of today's video and gained a solid understanding around AI agents SL

employees and how they work as the CEO of Nvidia said the world is in the midst of its third Industrial Revolution thanks to AI in the same way as mass manufacturing and the internet have changed the way we all live and work AI is the next Frontier of opportunity for local businesses and how they interact with customers and AI employees will be a central part of how this Revolution Will pan out because they offer everything from improved productivity being able to do those high value tasks in meere seconds and reduce costs thereby giving local businesses

and their agencies a Competitive Edge and informed decision-making prowess based on machine learning and real-time data all the while it's going to mean faster more efficient and personalized experiences for customers and free up employees from doing laborious monitoring tasks so that they can add that unbeatable human touch and refinement to an AI assisted strategy or task please don't forget to give this video a like hit that subscribe button and that notification Bell it helps us out a lot [Music]