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with YouTube there's a lot of challenges and I'll be honest with you I've been doing this so long that I've seen pretty much every challenge that creators face uh within some type of pattern and usually they get stuck on one or two things and before you know it they get to really understand those two things whatever those things are and that's when it starts to click and that's when true growth happens now really excited today because we're going to jump on and discuss how a Creator came on had one specific uh vision and Mission with

YouTube and it evolved as you saw the uh opportunity and the landscape evolve uh with the Creator economy and then ultimately was able to get a channel monetized in seven days that's right you heard me seven days and honestly what I'm excited about is a lot of people talk about you know getting monetized in s days but they don't tell you exactly what they did well I know this guy I know really well and he just says it how it is uh he's not going to he's not going to hold anything back and so it's

going to bring you so much value but uh really love to know where you're from put it in the comments and then also you want to stick around to the end of the interview the end of this live stream because we're going to give away a few tickets to vidsummit and if you're not familiar with vidsummit it's our 11th year we'll be in Dallas uh September 3rd through the 5th and we have the biggest uh YouTubers and influencers come together and we talk about the Creator economy we talk about things that are really pushing the

needle we talk about topics like this and so really really grateful for that so you want to stick around at the end of the Liv stream but I I can tell you um I I just love YouTube I really do um at the end of the day it's in my DNA and I love what it represents it really represents a lot of opportunity and I love the connection portion of it and ultimately there's certain principles that you can learn uh regardless of your Niche uh if you learn these principles they're they're human connection principles and

audience development connection principles uh and once you have these down it helps you help it helps you actually accelerate what you're trying to do which is really impact the world with your content and then also have a community that really enjoys your content and I I remember for me uh seeing some great content out there um you know I I remember videos I've seen 12 years ago um on YouTube I I really do um and and those uh videos can be moments in people's lives that have them think bigger have them think smaller have them

think more intimate uh there's a lot of great things and so really really excited for this live stream uh for this and we're going to at the like I said at the end uh we're going to do a giveaway and we'll answer some questions and such so we ready to go let me bring up my friend John mlei how you doing John I am doing great Daryl how are you dude I am doing fantastic cuz uh we got to spend some time together you came out to to to me and we got to spend a

few days and what I love is your Evolution um as a YouTube Creator so why don't you just share everybody kind of your background and then how you got onto YouTube and kind of your Evolution totally so um weirdly enough my background has absolutely nothing to do with making videos or content uh growing up I'm from Pittsburgh PA um and we love our football here um so I grew up with that dream in mind I I just wanted to play football and uh I was super fortunate to uh go to the University of Pittsburgh uh

on on a scholarship and play there and letter for four years and uh then take my skills to the NFL for uh roughly about four more years mostly playing for the Pittsburgh Steelers um bouncing around though and and going through that kind of a journey in that time I discovered uh how much I enjoyed building stuff uh you know we needed a we needed a coffee table in one of the houses with a buddy I was living with I I picked up a few tools made a table was like wow this is pretty rewarding and

in the offseason you have a lot of downtime so I started just building stuff in my last offseason when I got released for the 13th time um not twice but 13 times yeah and uh decided to um more or less take my uh my life in a little bit of a different direction um get out of football and um and retire you know whatever you could call it that um I just started building stuff and I started started to actually uh post my my builds and whatever I was doing on on Facebook and and then

soon Instagram after that long story short that turned into how I was making a living shortly after that Journey was done and in that I found community on Instagram where a lot of those people were were were on YouTube and uh for me I started to learn a ton from other creators on YouTube uh there's a few big ones in the maker space um and so I essentially started a woodworking YouTube channel mimicking and copying what everyone else was kind of doing out there um trying to figure out what this was about with the goal

of just getting attention from a few Brands to maybe get some free tools to offset my costs on what it what it was to you know buy some tools and and grow that side of the business um that Journey started business-wise in in about 10 years ago um I got on YouTube in 2017 yeah I I love it I love it because uh a couple key things um uh you're you're a high performer played professional sports uh you needed some wood therapy I guess like some down time you had some PTSD or something so you

you found a passion which is great but that passion kind of uh kept you you know motivated to do things you got excited uh to do things and um I think he was like hey this is cool I can actually build something and it you know it could start with nothing and kind of get it out the door yeah but the biggest thing that you found from my point of view is a community where you belonged cuz you had that Community with football especially Steeler football you know growing up in Pittsburgh I mean that's that's

pretty integrated right but you found another sub Community out there um you know where like-minded people had some general interests and they're like oh that's really cool I want to make this or how did you make that that was really cool and you know you started to see that energy right yeah um and and that's one of the things I think a lot of content creators miss out on is they're like I'm going to bring so much value I'm going to I'm going to put videos out and they're going to love it they're going to

watch every one of my videos and that's where it's going to go and they missed the the thing that brought you into being a YouTube Creator which is that sense of community and then two when you saw something you're like oh that's really cool that I I wonder if I can do that and then you saw YouTubers that you're like oh you know I'm going to try to do what they do you know maybe I can make a living at it maybe I can get some tools or some sponsorship out of so love it and

so uh that was 2017 um and then tell me your journey because I think a lot of people can relate um you know just kind of the upload grind and trying to figure out ideas like what was your process if you even remember uh back in 2017 yeah I mean it was um it was it was awful uh so one of the one of the things about being a maker on YouTube and when you create stuff is you got to create this stuff and so to film the stuff you're creating you're pretty much working two

jobs so I remember I bought like a Canon something three TI 3 3T 3ti something like that like this small camera because I know I needed a DSLR and cell phones weren't good enough to shoot on that um and so 2014 around there I started posting photos and whatnot on social and then I then grew into the the YouTube side of things tripod camera audio's awful yep no planning on whatever I was doing I was kind of just filming whatever was going on in my life and then hoping that the video would do well um

from time to time I throw out like a what we call a shop project which is something that it goes in everyone's shop um but I had really no structure no plan I was doing it because I uh thought you know I saw people winning on the platform getting attention and I was trying to convert My Views and audience into customers and it did start to help there and then like I said started to get the attention of some Brands but I was pretty much just you know wake up go to work film whatever I'm

doing no plan go home upload it to and then edit it find the time to do that the edits were garbage my audio was garbage you know the quality of the videos were garbage but it was like working two jobs back to back simultaneously for years trying to keep up with it yeah I think everyone can understand that I think I think when a lot of people start on YouTube they have a job and they use YouTube as a job so they feel like they have jobs that are going on and so they they fill

that grind but that I I think the first big kind of thing that sticks out to me was you you got pulled into this because of the community and the first thing that you thought that you needed to do is do a transaction like you know have a this is a transaction I want I want clients I want customers it's like really you really want but I I think that's but that equated to money right you're like hey if I get sponsorship and I can sell stuff I can I can take that reinvest it into

something so I don't think it's bad uh to do that but I think um you know thinking about that I I know you now and I know that You' probably yell at yourself it's not a transaction it's Community right because communities will spur the transaction right and so love that love that so um so yeah you're grinding going away There's real no strategy um at all no um where where did start to shift for you um because I I I see you know creators there's moments that it starts to shift because they start seeing a

different way and then they start to apply um different decision makings uh to put more energy and effort into their content so so weirdly enough for me I started to grow a community around um my my more Instagram audience with YouTube being like a subproduct of it like a YouTube was a little more difficult for me to figure out in those early days but Instagram I started to get the attention of some Brands and then I started to make friends on Instagram who were also in the maker space woodworking space that were um making some

money they were working with with Partnerships and stuff and I really started to approach it as an opportunity to grow my business and not so much just be this thing that is on the like opposite side of whatever I'm trying to do with my builds and so from there it really started to click that I could make money making content on whatever platform it was and so Instagram started to pick up brand brand deals and sponsorships and I hit a certain point around 2018 where the money that I had coming in consistently from Brand deals

on YouTube and Instagram uh were more profitable than anything I could possibly build and so I kind of made the shift mentally to being a creator with a um YouTube and an Instagram Channel what's funny is YouTube neity yeah so you thought out of necessity I got to build stuff to sell it because that's the only way I can afford cuz Wood's expensive and tools and all that other stuff that's the only way and then and then when you realize oh wait wait wait there's another Avenue um um where I can create and get paid

um that that was kind of that first shift and and that doesn't mean you stop selling it just meant you put less less focus in on it yeah and so I wouldn't say less focus on selling but more focus on content and that's where I really started to like you know try and up upgrade my uh edits to be more visually appealing make sure my audio was on point like putting more hours into the actual videos and if you go back and and you want to be miserable and watch my early content you can see

distinctly I I noticed like yeah I got to a point where I I started to hit a rhythm and started to see what could um actually be performed but I was still cluel in regards the community I was very much driven on the project I was building back in 2017 18 even 19 um because it it in my world where you're making stuff that can be the driver for a lot of channels and creators and I was just kind of seeing that and thought that was the answer well and and I think there's certain things

that motivate different types of people right um if if you look at the community of football there's different aspects of football that get you excited get you heated get you passionate around it right so you can have these types of conversations um you know we we we even to this day you know we could say Ravens and there's certain people get certain mad you know on on this it's just like you're having this this visceral connection right um but then it's also transactional too right so like if the Steelers you know were playing you know

and and you wanted to go I mean you're you're going to you're going to pay a transaction uh to go have an experience with that Community you know and and it'll deepen your relationship with that community and I think there's um there's a thing that I always like to look at when when I look at YouTube is like how are you going to make money uh because money will help sustain your passion um and then and then as you you put more time energy and effort into it the shift happens now I want to I

want to just say what I believe the shift was and you can correct me if I'm wrong but um the moment that you saw money in it you realized that the product wasn't the um the the project the product was the video of the of the of the project is that correct well I wish I realized it when I saw the money because I didn't realize it till I met you okay and not not to toot your horn but like I I was I have projects that were pre you know uh learning about community and

the things that you've taught me um that that did well they've got millions or you know my most viewed video ever is is still a video I did in 2018 that was solely focused on like the the the draw of the project itself y but then when the money did start coming in I know I knew that video and that content over you know building and selling custom furniture was the ticket Community was was you know still something that I was just completely uh oblivious to more or less um for those first few years as

I was I was calling myself a Creator yeah and and um I want to just make sure that everybody that's on the live stream understands this is the point that a lot of you need to start to open your eyes and and really understand what John's going to say next because the journey uh led to start shifting his focus and as he shifted his focus more opportunity came and more growth came in different ways that he didn't even imagine um and then two it's going to lead to how we got monetized on another channel in

7 days and you you want to you want to hear that strategy yeah so let's let's pick up this is a 2019 I believe we we met um in the summer of 2019 uh uh there's a couple things going on in my life I decided to go away from one-on-one client work and I was going to start going into group coaching around that time and you know um so I started opening up to do these 1hour consults which I never really did before cuz I'm like I don't I don't got time I'm you know with

Mr Beast or whatever you know just going to do stuff and uh I open it up in the summer of uh uh 2019 you're one of those calls and I I'd like to um I'd like to from my version say what I heard um but I I remember the first thing that you said um was my whole life um I've been coached the whole life I've I've been surrounded by coach I only see what I see I need someone else to tell me what I don't see um and Coach me why they see it that

way and he goes it led me from high school to college to play professional sports I need this and I'm like oh okay I mean at least I know you're going to be coachable whatever I I say um and so let's talk about that moment of how I was trying to change your perspect uh perception of YouTube and and let's dive right into it yeah I mean the earliest sticky statement you made to me back then was that people aren't showing up to watch my videos for the project they're showing up to come hang out

in the shop with me and it like it was I'd spin my chair around if I couldn't full full 180 for me because I always considered they were coming because I was making something cool it never clicked to me that they liked John or my shop or the environment I built on on video and I had a I had a videographer at the time um who who was a with me for a while but and he he didn't realize either when I said it to him he was like oh wow like and it was just

boom completely different psyche um and so from there we started approaching our content uh and you use the idea of Bob Ross I'll never forget it is like no one cared what Bob was painting still don't they just showed up to you know put Happy Trees on on a on a can bit and SLA the paint the paintbrush out of on on on the on the his stand and so whatever um happened in my brain there I was like ooh now we can start entertaining people around building things we don't just have to focus on

the project and it broke my brain completely and you know business and everything else aside it really started to allow me to actually be myself um and I feel like when you're TR like everyone gets on YouTube they try to mimic and copy what's working for other people and then they kind of find their own voice over time I was in this like two-headed uh Arena where I was trying to do that with my building and my projects and get that experience as well as I was trying to do it as a Creator find my

own style and voice and all that and building all these skill sets together and at that moment in late like when you did my channel audit and assessment in late 2019 and then we jumped into the group coaching aspect of things I really started to to think about myself as more of a of a content creator who's who's there to entertain around the industry of woodworking or building or making or whatever compared to being someone who builds things and then tries to make them entertaining and so you know that's a complete flip for me and

and I would say I would say there's still an audience that people want the the play byplay step by step they they don't want they don't want connection they just want they want instruction yeah and another thing that you pointed out was like John I can tell that you don't want to stop having fun to teach in these videos there might be something there you know in a different Arena but on video you just want to show that you can have a black last building and I was like yes I hate having to like 3/4

of an inch and then a 4 in piece here you're going to want to glue these together using this technique and I was like no that's not me I'm just having a blast and that's what and you were like well the people showing up came to have a blast too and I was like huh and so yeah you're totally right yeah like it was I I I I can say this though there's always hesitancy though um when when you're looking at it this way because you're like oh I don't know if my audience will like

this you know I want to do this I want to be myself but I don't know if they're going to like it like what are we doing here yeah so but I I love it I love it so um so it it started to kind of morph um your understanding of why people show up on on YouTube um why they're watching videos why they're connected how did that translate into your strategy moving forward I I know we did a a very in-depth audit but like what did it do to um you know create different opportunities

for you moving forward yeah and so first and foremost it allowed me to start analyzing the viewer type that was showing up on my channel and it gave me insight and knowledge to who they were and I would start or I I should I say it now because it's like years later but I tried to start with audience first I tried to start with content that I thought would um entertain and bring joy into these people's lives uh before I even got to the idea and those types of that type of thought process really started

to change the type of project we were building and you can look you look back on and you're like oh this stuff looks great John and it was a lot of very run-of-the-mill custom builds or shop projects or you know things that weren't pushing the limits or really getting me invigorated as well but then I started to see that my audience is the the individual who dreams of building Cool Stuff who wants to some they' be able to make this dream project and They Come Through My Lens to join me while I'm actually doing that

it opened up my brain to a world of different strategies that we could try on the channel that were around that box of woodworking or uh building and making things not so much just like here's a table here's how to build it here's a video right right right it was like What if I try 87 different techniques in this one single video and right see which ones work we turn into a challenge I'll include my employee and right now we're getting into entertainment over um actual physical project tutorial type stuff so really opened up strategically

a whole can of worms for us so coming on um you were drawn to the community um you were inspired by the community to create and then you're like o i could document this maybe I can get some free tools and some sponsors um started started looking at other uh people in the space mimicking them you know kind of going through that but then you had this pivotal moment was oh I need to be myself yeah and I I got to I got to get excited with the project like if I can't get up and

get excited the project it's going to show right and and this the whole reason why I'm doing it and so having that shift um did you notice a a a shift in views did you lose views were you losing viewers um were you getting some engagement that you you're surprised by what was going on on the audience side so what was in crazy about the audience is is that I was fortunate that like right when I had met you we had a couple projects for clients that we happen to film and make videos on yep

that did well and so we were able to use that Baseline uh analytics in order to build momentum moving forward with it so we used we analysis allowed us to then uh start looking deeper into audience connection started looking deeper into when what was going on in the comments section um subscribe cber growth and that kind of stuff so I didn't have to like change really anything I just had to narrow my focus to where we were already seeing WIS and for me I'm invigorated by like the big cool fun projects and so we we

basically looked at that and said hey these are this is what people are loving you doing this is what you love doing why are you still doing the other stuff right or trying it also look how much more joy and excitement and and passion the audience is bringing to the comments section how many more subscribers your channel is pulling all that good stuff yeah on the videos where I was like it was a 60 liter epoxy pore I remember you looking at it I don't think you ever saw it up to that point no I

didn't what is this and I was like this is the future yeah but we started focusing on those projects where I was pushing the limit as well as having a blast and then seeing the audience respond to it and started to focus on touch points and conversations started actually leaning into my experience in the content compared to tutorial based content where I would you know and I still do it to this day because it's true and it's me but like if I'm having any apprehensions or concerns worries fears my emotional Journey on a project whether

I'm confident or I'm not that wasn't in the content before and and you really do see it when we started to make that shift yeah to audience focused uh content format yeah I remember when those two big projects came out and we were like going through the comments and um I think what surprised you at the time was there were people giving you ideas of videos to shoot where before they weren't doing that I was like great project I'm going to do this on Saturday or whatever yeah you know and it was just like no

no no you should try this we want to see you do this next yeah and I remember going through all those ideas you're like dude this we could do this one I I mean you're getting some energy going on um because it was like oh they loved it they want to see more they gave me an idea to do more and that's an actually pretty good idea that's something we should at least consider or do a variation of um and and I and I knew that you started to lean into it and and where uh

I I think this is a really important point for everyone um um that's on the live stream but where and how did you validate that the audience loved it besides comments I mean you can go through the comments but when you look at a comment how do you interpret what that comment really means of who who you're actually making content for and then how do you validate that like how do you validate what they're saying is just you know cuz not everyone comments on videos no and and I think um you know for for me

I'm I'm a I'm a people person like I'm I'm a pretty friendly guy I like to have a good time and I think that comes through in my content when the comments shifted like you said from being you know great project love the look you know well executed well done those kind of comments to like commenting on specific things whether I'm like you know mumbling a song in a video where I'm like and then the comments down below are like dude I totally know that that's a Tyler Childer song right or you know what I

mean they're connecting with me and seeing me because they see themselves through what I'm doing right the comments and then those comments are getting more engagement on top of them right in in regards to whatever conversation's being had so more people are engaging with one another in the comments and it's not just a stream of like nice build nice build nice build nice build um I started looking at that and then I would actually start teasing concepts for future stuff or like what like you want to see me try this like let me know I

I have no idea what I'm doing but you know if you've got an idea and then the comments would start coming in where people felt like and still to this day feel like they can connect with me because I do a lot now of viewer based engagement style content um but we started to see you know aspects of specific projects where they were commenting very uh common um common threads or common ideas from video to video to video we started to study um and that that could be whether it's material type or technique or my

delivery the pacing uh of the you know intro to the video outro stuff like that um when the comments started to be a lot more like deep we really started to know that we we were picking up Ste um analytics aside the people coming back again and again and again um you know it was it was cool to see a lot of similar comment with a lot of similar active viewers yeah so let's let's talk about that cuz I think this is something that most creators don't focus in on they they they look at view

count and they were successful they look at one out of 10 we successful and um and and both of those can be very deceptive right like very very deceptive and um it can make you make decisions that might not be accurate based on your your uh Assumption of what's happening there totally um and there's there's a couple things that I noticed that uh prior your prior to you figuring this out was you had a lot of people coming on finding you through search yeah um and and they would do the project and it was a

new viewer coming on um but they weren't watching another video I mean they they might subscribe cuz like oh I like this guy I like this project I'm going to support him but they don't come back and watch your other video because they weren't interested in that they only interested in the one or I had nothing for him to watch you had nothing for them to watch yeah so and then and then when it shifted and it was more of a community focused and and it's okay look you'll take on big projects you're going to

show the whole process right you're going to you're going to show them You're vulnerable you know and you'll mess up sometimes and that's great but once you went to that approach then the new viewer uh once they come on they're like oh wait I I found this guy is pretty good and then found another video they loved and before you know it that new viewer turned into a returning viewer Y and that returning viewer is the most powerful thing it's like one of like if that's the only metric that I look at is the how

how how many people find you which is new uh new viewers and and how many people are returning and it's that returning viewer and then how many people were converting from new viewer to returning viewer and so let me just give you the ratio that I teach my well you know this cuz I'm you're one of my students but it's like for everybody else it's like I I like 80% of the videos to appeal to my active viewer that's that returning viewer right so if 80% of them is engaging with that and then 20% would

go to the new viewer that would be more hilted towards that but it can't be so disjointed that they don't like that 80% it's just like oh no we're going to Bren it out a little bit and and kind of go from there um and you at that time had a pretty big split audience and I think a lot of creators have um this this dilemma right you had the people that wanted the step by step because that's what you used to do John you had the step by step you sold plans you had this

all this other stuff then you had this kind of not yet you you know and then you had and then it was like okay bigger projects and then you started doing some other things like buy a pallet of tools and you know you're trying to see what's going on and because you're an Entertainer now right and so it's like okay and you had all different um you know all different types of VI and and the ones over on on this other side that wanted the step by step they're like John you changed like like you're

destroying you know whatever like how did how did you approach that I know you're more happy because you're doing you're just basically being yourself but did they still watch or did you see attrition did you see them just kind of not watch your content anymore um I think you know when we made the switch to being more entertainment focused we got a uh you know the negative push back it wasn't really negative it was just like we missed this right and then you're like oh I'm sad for you but like the the the the we

would tease little parts of that back into stuff and then what we actually started to do was approaching it more calculated as a business and then providing supplemental content yep for the details right so that was one thing that made sense for our brand is you know you talked about plans if I'm building something in a video and I have the opportunity to make a a structured rigid detail oriented plan I'm going to drive you to there if you want that so I'm still giving them value and and from the top level I'm still going

to make the content that I that feeds my soul one and two is is bringing on more newer viewers to grow that um audience that 80% of the audience we're trying to um you know make happy with all of our content as well as continue to allow the the brand and the business to expand I can and you gotta remember if I if you're building stuff I can only build so many tables like I like there's only one or two creators in my entire Niche that can build tables over and over and over again and

still build community and get view it's hard and I and I get bored I I mean I'm I'm dude I have ADD so I want to go do all kinds of so with that being said instead of abandoning them completely we still try to leave threads of the old content in there with tips with uh tricks with uh supplemental products to feed that tutorial based voice as we started to progress outside of it we started to see the potential to bring a lot new eyeballs in in into my brand as well as into making and

Woodworking and uh building things in general and so that's like the mission and vision of of what we try to do here is to you know inspire people to get their hands dirty and so with that in mind we just kept kind of broadening the opportunity for new eyeballs on the channel um without completely abandoning our old audience we we abandoned our old style but not the people who showed up for us no yeah yeah and and that's that's a great clarifier and I I want to go with um this and so like there's some

chat asking what is it the returning viewer new viewer we care about active viewers uh returning viewers an active viewer um new viewers and and there's a there's kind of an engagement type thing however the 20% that we're wanting new viewers is is new eyeballs coming in and it's going to it's going to coincide with the people that love your stuff anyway and they're like oh this is so great but we just want them sharing out there and so let's go to your impossible bu build series because I think that that was probably the boldest

move from my perspective that you made because it was just so outside the box what you were doing and and and yeah it was a it was a um you know massive project don't get me wrong I I think it's still the same thing but it was it was different and I want to go through why that got new eyeballs and and how did you convert those new eyeballs into active viewers yeah so uh first and foremost I I broke my own mental strategic process from how I was previously developing video ideas I allowed myself

to no longer think I have to have a reason for this build period I just saw a cool video on interesting engineering and if you watch that my first one where I do a floating table if you watch it that's exactly how what I tell you in the story because that's what the viewer does that's what everyone on the other side of the lens when I make content is for the most part doing they see something cool they want to make it that's what the video was for me so it was a different mindset I

didn't have a client or customer paying for it I paid for it out of pocket it was me going to a new place and discovering new systems around it one two I kept the through line of my style my voice and what I was doing I didn't go from it wasn't a completely new like all right I'm going to I did try this but that was a mistake but I'm not gonna go I'm not gonna go uh just start cooking all of a sudden right it's not like a these people eat food it's not a

broad these people eat food they're going to like me cooking right because I did do that down the line because I'm nuts but um for that bucket specifically people like to watch me build big audacious things I've had a couple winners on the channel before with project Focus stuff let's lean into the story here I really want to try it because I think it's so cool right and then I build a table that looks like it's completely floating tell a better story in it and it attracts a whole bunch of new eyeballs now to answer

the second part of your question there Daryl could we can we focus on that before you transition to how you convert them over real quick yeah yeah yeah yeah yeah where did those new viewers come from cuz like like it it was pretty broad I mean yeah I me it was one one of the bigger spikes that I seen in a new viewership come in on your channel like where were they coming from so because of the project itself and a good title and thumb you know um YouTube was like Hey this might appeal to

this segment of people and I started to get a ton more suggested views in regards it could be Engineers it could be a general uh interest in um in cool furniture right they don't necessarily have to be the hardcore woodworker in the shop and that's another you know level of my my psyche that broke there and started to realize wait these don't have to be like the all enthralled and just woodworking viewer I can I can start to get a lot wider with that Baseline being you know this dude's doing building stuff out of wood

um and so YouTube started to see potential um in in viewers that were into like I said maybe crazy engineered things maybe they're into very cool um like home uh Aesthetics right maybe they're into um just wild projects in general things that like you break your brain you could get into um multiple categories with an idea as long as that three line comes back to what your what your core and what your channel is about and that's kind of a way to get new eyeballs idea yeah and two um when YouTube says oh here's here's

something that there's a high probability that they' actually like let's get it in front of them and it was packaged well so you had a great title thumbnail and that opened up a new audience that creates uh these bumps and if you ever see in the graph that your video goes along on the graph then it just bumps up that's when YouTube finds a new audience for it it's not going to your old audience it's not it's already tried that it worked whatever but it goes out to new eyeballs and then if if if it

there's a video that's associated with it that's going to convert it this I.E something similar that they just actually watched or something close to it you know there's a high probability that they go from a new viewer to a returning viewer uh but I also noticed that's when um you started to creep on Reddit too it's like they they were showing off your project oh check a look at this project whatever whatever and you know that YouTube video um was in a couple sub communities on Reddit subreddits um and whether they loved you or hate

you it doesn't matter it was like visibility and it brought you know brought users on as well yeah and so the idea of what I was doing in the video had a broader appeal it was still in line with what I do how I do it the voice of my channel and it paid off my my existing viewer basis so YouTube was like check check check let's get this in of more people packaged well with a good title and made it appealing and then having a good video behind it you know that's that's the formula

to for YouTube to give you the thumbs up and start pumping um Impressions onto your stuff and to your point Facebook Reddit and um video sharing platforms that video is getting a ton of Interest outside it's It's featured in articles it's in it's in home design magazines and that bucket itself is where I took it to the next level after that but yeah and that's that's what I love is you took a you took a pretty big risk because you weren't you weren't getting a client toay for this is coming out of your pocket um

but you're excited about it you're like oo this is really cool you know it's like these impossible bills right and and then it led to uh a video that YouTube found new audiences and they came on you know um and you got a lot of press and pickup and whatever so how did you convert that new viewer into a returning viewer I I don't think you converted everyone uh but how did you how did you get a good chunk of those uh people coming and wanting to watch more of your content so I changed the

way I was thinking and the way you uh you got to look at that is like there's a ton of great communities on YouTube that are specifically based around whatever's going on in that one video and if you swing for the fence and you find something that's awesome and that video pops what is that person who showed up for that video gonna want to come back and watch and so we asked ourselves that question are they going to want to watch me like give a tutorial on building a you know on a dining table with

um RedBoard ends like probably not they just watch me make a table literally float in midair that's not you know right and so I was like okay well how can I increase the uh ability for YouTube to understand who likes this content so start with that content as a framework and then build my next project similar right or build a project similar is where I started and then make sure that you know the Cadence and delivery the story all that stuff in the same vein not the same exact thing but um could then give that

person another episode or opportunity to like my content and enjoy it and so 21 days after I built the first one I stepped it up a level and built another one and then 21 days after that I did another one and then I just kept kind of going back to this this concept that um I knew people were enjoying it is my obligation as a Creator to do that for my viewers right I want them to have a good time it's not about me it's about them and so that part is where I was able

to start getting them to watch more and more content I I want I want to underline it highlight it Circle it double star it it's not about me it's about them yes um that statement right there is that that is a shift I can't tell you how many creators come to me and like yeah I'm the best content creator on the planet and you know I make the best videos whatever you know it's like I'm doing it it's for me me me me me me and I'm like wait a minute wait wait like this is

a product and there's there needs to be value and if there is no value for the person that's watching it they're going to leave they're never going to come back you know and so that value props really important and and and then two I think shifting um where it wasn't a transaction it was community and then and then two you had an obligation to this community um and you felt ownership of that obligation y um that's when you started to have some great videos coming into the series yeah and uh I can say that that's

when um you you kind of had the blinders off uh kind of u i don't I I don't think it was fully yet um and and uh I remember the conversation next was oh I got to do these smaller projects this is like killing me like my team we're just we're grinding away and and we talked about something that a lot of creators don't really talk about which is low lift content um because you you need low lift content regardless of what it is because these big Monumental uh projects are big and not everyone can

pull them off as consistent as they should um and and so uh what was your ideas around um well what was your kind of reasoning that you needed low lift and then what was your uh what was some of your ideas that you did so the reason I felt the need to find lower lift and and less um intense content was because I feel and I I I believe that I have an obligation to post as much content as as I can for my audience and we are one of the only maker channels or Woodworkers

whatever you want to call me that posts every single week and it is a lot of work to get that done and um to to do a project build every single week you know up uh the point we've been talking about previously was before I had kids and so I'd just work more hours right but after you know we had my wife and I had our first kid my life started to change and I was like I can't you know I can't be 16 hours a day in the shop every day of the week building

stuff just to get a video out every single week um and then I also you know looking at the the the data in the analytics started to see that my my uh my average views per video were going down and so was the quality of my content because I was just forcing a lot of I wasn't able I was losing touch with the community I wasn't building as good projects we had some pivots in the business and yada y so all that led to hey let's take a reset let's redefine who we're making our content

for what's growing the channel what gets us fired up what gets them fired up and how can we find some easier things to do so we can still provide entertaining valuable content on a weekly basis while doing big audacious builds and inspiring people to get their hands dirty and that's why we started to look for lower lifts yep in order to do so I got outside of my own way and started looking in other parts of the internet then seeing what was working for them yeah weird no I mean I mean it it's great and

I think too it was oh that could work for our community that could work um let's talk about the the pallet return um series because I I think that's a very common thing we we there's YouTubers that have done it before with you know Lou baton bags and you know whatever you know whatever whatever but when it came to you what what is like how long um okay first off sorry I got to reh reframe this like how did you know it was a good idea and and then two how did you um know how

to integrate it with your your community that just been watching you and expect all this uh these impossible builds and these bigger builds and you know so on and so forth and then lastly um how long did it take you to actually shoot it and and and and comparatively with with something else so the idea itself came from a suggestion from a successful YouTuber who she will be the biggest YouTuber in in her space um on the internet and I was apprehensive because it was just different like I was just afraid of the unknown and

I sat on the idea for like eight months and it it got to a point where I was exhausted trying to build things that were going to drive the channel forward every single week and we just gave it a shot and so um what we did though strategically was take the concept of buying a pallet of returns something applied it to our space specifically well tools are used in every video most of the people watching my content I can make the Assumption at least have a tiny understanding of tools or care about them so we

we leaned into that um and then we chose a pop culture reference you could call it with uh Home Depot um and uh I can't remember what the first one was I think it was Home Depot I think it was Home Depot yeah yeah and then uh and and then we validated the idea by looking around in other in other Industries and seeing how it was working for for them and you know uh it's a very successful concept um and I was in all honesty I was just excited about it I was like this is

the coolest thing ever like you can buy return tools and like maybe get some good stuff out of That's So I was complet I still am genuine we still do this like I love it fun um and so because of that my team and I kind of sat down bullet pointed a rough framework more or less pallet showed up shot the video in two hours and and kind of uh went through the editing process obviously a lot faster because there was way less footage and there was way less going into it and um came up

with a title and thumbnail that we thought fit what was uh what was we were trying to portray in the video and we put it out there and it just out the gate like just took off um what why why I mean this this is really important because this is like different than anything else you've done yes um it it it literally happened you got it all in a day instead of taking 21 days or a week or two weeks to do right and why out of the gate was it the top performing what was

the reasoning behind that yeah I mean um datawise looking at it um we had a a strong package so like off the cuff there's not many videos on the internet of people buying returned pallets of tools from Home Depot especially that come from making things with the tools right there's there's channels that buy and return things and sell them but that's not this world that you know whatever one two I think we told a pretty darn good story inside of it right like this there wasn't just like hey I'm John I'm buying it was you

know I was emotionally roller coaster on that sucker the whole time um and three I think the the proof of concept for the video actually working in other niches um gave me the confidence to go into it knowing that there was potential for new audience members to find us and then come and see like hey this dude's pretty much a goofball like right I I like him maybe we'll try some of his other content too and so um we think it it came out the gate because of those three things along with everyone knows what

Home Depot is right and so so we used a we used a a hub there to kind of centralize YouTube's ability to go out there and be like anyone's clicked a Home Depot video might be into this and then um and then use the data and then the understanding of what a good YouTube video is um to to go and re I would say I would say this is the first moment that you saw the true viewer of what they actually wanted um because you said before yeah I I started to get it and I'm

developing and and communicating differently with them but you're still stuck in your own way and and and it's like project project project project this wasn't a project this literally wasn't a project no it was just like I didn't know that they do free Tools in Pallet at Home Depot that I'm excited about that because like what am I gonna get what am I GNA get because they don't tell you what you're GNA get you know and so it it's the human connection of oh curiosity I wonder what he's going to get yeah you know and

then two it's pretty funny when you get the same thing over and over and over again I just I just got I want more you know I want something different whatever and it it's it's that it's a it's a unboxing video on steroids because you're just going through it opening opening opening opening and they're wishing uh you know deeper that you get what you want but more importantly it's fulfilling with something they they want tools they want free tools they want they want their to build out their shop you know and so they're vicariously working

with you and so it it worked it worked uh on the goal of a low lift video Yeah it cost you money to buy the pallet right yeah yeah you know it it did but it it for amount of time you got it done in a couple hours the shooting portion of the edit it was even just faster than than your normal edit and you're you're good to go where the the other one you might have to take up to you know sometimes two months yeah to get a project done um but that that that

shift uh was was really interesting uh first off because it was um the highest signal in your analytics that the returning viewer love that content and YouTube goes oh my gosh this is so good the click rate is so high the momentum's all there and that's when they started to push it out to to new new audiences that that are that are coming there but I I noticed too in your data that they came on they still like the other stuff they're starting to benchat all that other stuff and it it was very uh cohesive

um you know you did a toe the water campaign you proved it out to be true you could do it again and if you could do it again then it's a you know it was a solidified bucket yep um and and I think this is around the time that you're like okay if we can do that we can we can do barbecue and cook cuz you're like low lift right Community Driven type stuff so kind of we were trying some new stuff stuff for sure though yeah but but but talk about toe in the water

you know how do you introduce something how do you validate it because that worked um and and the things that you learned about your viewer and I and I and I think a lot of people have all these ideas they want to create and I'm like that's not necessarily the right type of content for your channel it hits one type of viewer but it doesn't hit all of them uh definitely love uh to talk about that yeah so um you got to start out with a firm grasp on who's watching your content right like defining

like we put a name to multiple avatars that we know watch our content um and are are we relating everything we're doing on the channel to that person every single time or starting with them so if you start there you know we've got um back then when we started that bucket Carl was the name of our Avatar we're like well Carl like this video and if we could check the boxes on a lot of those things we we then start moving the idea into kind of more of a production mindset but you have to have

a grasp of who you're making your content for already and then who you want to make the content for with the new video idea before you even start if you're if you miss on that that's where you're going to have an idea that you're just swinging for the fence that's going to fall flat you're going to be disappointed um or if it hits could be even worse because you're so disjointed from who your existing audience was you immediately just created a fork and it's going to make it really difficult to come bring it all back

in so um we started with a good understanding of who we were trying to make content for we then looked at how we can use similar um aspects of what works for our for us on our Channel now in that piece of content we you know my voice how I how I say things uh my emotional Journey all that kind of stuff pacing intro outro um we kept those Frameworks and just applied them to this new idea to make sure that we weren't abandoning the people that show up every week to watch us with something

that's completely different and unknown um so I didn't go from you know back to like saying right doing step-by-step tutorials or something yeah so would you would you say that if a video underperforms you would just kind of write it off and say okay it was a bad uh idea bucket or would you say oh I need to at least do it a couple times like what what do you do cuz like this is this is thing because I think a lot of people will do an idea and it doesn't work from their perspective yeah

and and and then they don't do it again um how do you how do you validate that experimental bucket um and how far how far do you take it before you say okay maybe it wasn't a good idea yeah so for us we're gonna focus on like you you touched on the packaging right was it just a the a bad idea and then from there what's the title and thumbnail look like is that Crystal Clear what we're trying to do in this video based Bas on what the idea is um and then from there after

that we're looking at um click-through rate we're looking at average view duration we're looking at the audience and then we're going deeper into the audience demographics and psychographics right are they in the same areas as our other audience members that watch our videos that do perform well right or is it you know completely in some other ballpark right you know start to study what's going on in a winning piece of content and seeing if there's similarities to the losing piece of content right and then breaking that all out um what does the comment section look

like what is the um average that the view per video are people going from this video to another video and and making sure that before we disqualify a bucket or or a video idea that we are analyzing that video first for me I really don't live in fear and I make 52 videos a year or at least try to so I'm willing to do at least three tests on a bucket before I disqualify it um that way I can I can have a solid pull of data to do exactly what I just said right before

I I I take it off of off of a list the the big thing though is the data that you looked at because most people would just look at the views and say oh they hate it and theyd look at a couple comments like what are you doing I don't understand this and like oh they don't like the people hate my my guts and they're not really looking at the true data right and it's just like once you see the true data then it's like you have a better you have a better probability for your

next video uh to to validate your your hypothesis and and make it better you know and and if it's if it's similar audience um it it could just be bad packaging or it's not enough draw uh something um which which is great okay so um I know I know that we're we're quite a bit into this live stream we haven't really got to the monetized in seven days but I think I wanted everyone to hear your journey because as you started to understand the viewership and the way that you approach things when you started something

new you approached it differently and so let's talk about the time that you decided to uh start clustering your audience um that that's where you have multiple channels right yeah uh you had an idea um and let's let's just have you take it from I ideation who you're speaking to uh to launch and I want to go over the strategy because I think a lot of people can learn from you the strategy that you took and why you thought that specific way just so that they can have a a really really good understanding how YouTube

works and how YouTube promotes um and then two more importantly um the the freshness factor of a new channel gotcha so um going into uh so in 2023 and about six months previous to that we were going back to that um bucket that you were just talking about uh we call it our unboxing bucket right so we were doing um large dream builds we were doing shop projects we were doing tips and tricks we were doing the unboxing and then we have another bucket where we um test viral Tik toks that my audience sends to

me um whether they're in a lisal format or they're in an individual single crazy build format right so I've got more or less five buckets that we go back to consistently and we'll try some new stuff here and there so we have data and we're coming into Q4 of last year and I'm looking at uh you know how certain buckets videos are performing I'm I'm analyzing the audience mostly behind all of it right you're going to have that surface level view right but then you're going to go deeper and I'm looking at who's watching these

videos can I find similarities from bucket to bucket to bucket to bucket because I went to vidsummit and listened to a fantastic talk from a few creators who are winning on a very high level talking about doing exactly what you said making sure you're paying off your uh active viewers 80% of your viewership should be coming on every video from those active viewers reaching for 20% outside of it more or less and so I got real In The Weeds on that and I discovered that I had two buckets that were more or less not facilitating

that 80% one of them being the unboxing of the pallets so I'd buy these used pallets people loved them the videos have I mean massive views and um we did about eight nine of them on the channel at the time where I was able to to analyze who's watching these and then literally compare it to who's watching everything else saw saw that they're kind of disjointed I then went and did some other stuff that I could go into depth on for another hour that I won't right now in order to give me a kind of

proof of concept for showing what YouTube thought this audience was um but from there I then had a third audience who was watching my tips videos um that those videos have millions of views as well so they were performing well in a silo but deeper diving into it that audience was completely disjointed from what was going on in the rest of the channel so the idea came to like hey can we spin this successful unboxing bucket off into its own channel so that it can live in its own place because not only were the views

there and then um for the proof of the the concept of the bucket itself but the audience type was awesome right they were incredibly engaging they were they were really fun uh and enjoyable to to make content for still are we still do it um and then the what I also started to see was a discrepancy on the build videos where people were like hey can you just stop doing this on this channel like we love to watch you build stuff dude I don't care to see you buy a pallet of tools meanwhile I'm like

just don't watch that one then but you don't want that as a Creator you don't want to make a video one week for one audience one week for the next one week for another one and then whenever you get a chance come back to that first that's YouTube and then if you think about an algorithm doesn't like that so the idea of spinning it off into its own channel kind of spurred we had to go straight back to basics defining who is this channel going to be for what are they gonna love and then how

can we make more content for them um inside of it okay let's stop right there because I I want to stop right there if there's anything that that you need to uh write down is that um because once you start to understand that concept that brings Clarity on your content strategy but more importantly it's Clarity of what you are going to do and what you're not going to do and what you're never going to do and you're really honed in on the value proposition and so uh I mean that's the whole reason why I sometimes

take six to eight months to of research before I even launch a channel is because yeah you know that if you can do it right out of the gate and not confuse the viewer I.E the algorithm you know going on it's just like it's so much easier to grow it's just like it just it just blossoms and so um so you you spent quite a bit of information on your own data to say oh there is a difference between this here's the value proposition they do like this I like to do this too it's fun

I get stuff from there um and and let's let's go ahead and come up with the idea for a channel um and so let's talk about the strategy um of the viewer and then how how it was going to be different from your other content um how was going to be different from what uh what's on the main channel so um I think it's natural as a Creator or uh a business owner or business person to just try and make things so complex like we I don't know why but you know most most times when

you create complexity things get way more difficult um and and they tend to be a turnoff so we forced ourselves to not do that we went simple or like in its simplest form what is the difference between the johi builds Channel and the potential second Channel and we were like builds versus no builds and that's where we started we're like only building on the builds Channel and we're not building on the new channel and with that mental Clarity it opened up more or less Pandora's Box for Concepts and ideas to start from so now we

have a clear definition of like okay there could be a lot of new audience members who are just into tools or um things around the world of uh of the workshop that have no ever desire to build a thing and that's where the concept for the channel started strategically with video ideation and bucket ideation um with the winning bucket that we already had okay so I'm going to address the elephant in the room uh this comes from Scott Scott thank you so much for uh uh giving this answer because I want to further clarify so

the short answer is you already had views so it made it easy to get a channel monetized in seven days so Scott this gold play button right there um I got in 28 days I had zero zero uh influence in that space zero um and how I got a gold play button was I spent eight months trying to do and get data and try to understand what Jon was doing on his own data set and trying to understand who the viewer is and the value of the viewer and then how to make me unique and

then and then knock it out of the gate and and then two just just just for complete uh clarification um I I probably did 16 videos that never saw the light a day because they weren't good enough to releasee yet so there's a lot of work on that other side of getting it there um I know this to be true even with a Mr Beast when he launched Beast gaming I know it very intimately um it was 6 months of trying to understand who the audience is and then really getting very granular on the value

proposition what it's going to be and so you can speed up the process if you already have content and there's also an audience with it that's what John had but it was not making a mistake on it um it was like here is the viewer here's the value proposition and here is the case study that proves that this is the viewer that would actually like this content and so that that's the the whole just of it and then I want I want you to listen to what happens next because if you really understand that that

if you're a student of YouTube um this next stage is where most of you go wrong when you're launching a channel you're not thinking uh logistically about the viewer as detailed as John has has done and he's really looking at it from even a release cycle of how to hit it but he's thinking about his audience but also how YouTube Works um and and once you understand this you can launch something proper cuz most of you uh are are just you know recording and and uploading and praying that it hits no they there's no praying

on this one there was it was like we know our audience we know the value it's just a matter of time before they discover it and when they discover it they they hit a gold mine they're going to hit it and they're going to see every single video because we know exactly what they're looking for so do you want to kind of transition into and I'm going to um if if you don't mind I'm going to uh share my screen I pulled up the channel here um but you want to go with your launch strategy

real quick on this yeah so launch strategy for this channel um was based around cohesively my build Channel we knew we were shutting down the uh the pallets and the return um unboxings on uh my main channel so to launch this channel we announced it in our last build video ever or excuse me our last unboxing video on the main Channel and then we also had the loe's unboxing video that you see there is the first video we ever launched ready to go on the second channel so if they came and they showed up and

they wanted more of that specific content type now for me in this instance it it was a it was a blessing to have a very rigid framework for the content I was doing that I could then plug in in a new bucket on this second Channel but I took the concept of who that viewer was and I gave them more immediately so same day we posted on both channels boom boom you come into the that Lowe's was there if they wanted to see more I drove them right over that was okay so I want to

get clear I want to get clear you did not create the YouTube channel for 14 years and just hold on to it correct um you created a brand new YouTube channel right and and you did all your stuff within a short window and you uploaded your video didn't tell anybody go subscribe to this Channel and it's coming soon no you didn't none of that right no no why because if you point people to a channel and there's nothing there for them YouTube's going to be very turned off to serve that channel to them because they've

never interacted with it they've never watched a video they've never commented liked they they've there's no it's just a thing that's existing out into the world that they're like hey I don't know why this person's here right and give them a reason to be there yeah yeah and it's like even you have a huge influx of people coming and subscribing uh you're thinking oh I'm getting all these subscribers going to be notifi ifed when I launched my YouTube video YouTube says why are they subscribing to the channel has zero videos is this spam is this

like is is this like bad acting Bots like what's going on and they're trying to understand it so anytime that YouTube's trying to understand what's going on if if it's not the normal behavior it's going to flag it right okay so that being said no videos no engagement YouTube can't go do its thing uh but you decided brand new channel launch it have one video ready to go but you launch it at the same time that traffic came over and and they did they watch both videos because here's the thing of when when you upload

uh to YouTube um you know YouTube's going to give you a little bit more love out of the gate they just do they're going to find hey I noticed that this pallet video might come on you know and and sure serve your other viewers but you had an influx of viewers that that loved it and they engaged with it um I I let me see how many um the only redeeming um and it was good videos probably one of your better videos out of the gate too but uh two uh like you had uh uh

376,000 and then you had 500 comments um and I love the comments when you really go through this you know and it's it's different people coming in at different times uh but what did you do next because like when you really break it down John um anyone can launch a a channel launch a video push the traffic yeah um but you did something different with your release schedule um of how often you're releasing on the main Channel um and then this channel because now you're adding content in two different places what was going through your

mindset of what was the strategy to not rob peter to PayPal so yeah you never well if you can you don't want to create competition with yourself so like I'm I have a ton of peers and I'm constantly harping to them you don't want to take the videos you've already done and launch a second Channel with the same videos with like a different something or other going on for the same audience you're just creating competition with yourself so what we did here was um going with what you were saying before give them something that they're

going to want to see if you just brought them over right it's a new thing flashy YouTube likes it new viewers like it give them something so we posted another video so we post on Sundays uh we posted the first video on Sunday the next video came out Wednesday and then we posted another video the following Sunday on an off week from the main channel so how many like how many videos did you post within a twoe period then uh three or four so we posted in in seven days we posted three videos and that

that was where we were like um we knew that if we were able to drive those people over that were watching the UN unboxing videos and then give them more content that's similar but not the same as my other channel right has it it you're you I would have never done that uh junk teu uh drill video on my on my main Channel ever I would it would just I knew it wouldn't be there but you know new channel Let's test something let's give them a piece of content to make these people smile um because

they're into my new channel but let's not do it on a day where we're posting on the main channel so we're not creating competition with ourselves so at the beginning yeah so at the beginning of the live stream we talked about uh new viewers coming on and how sensitive both you and I are getting a new viewer to become a returning viewer correct and so your strategy was I want to I want to release more content out of the gate um and and and what what that's going to do is the people are going to

come on and watch it uh they're going to see the um the the title thumbnail on their homepage uh just because they just watch this other one because you know YouTube's really sensitive of what they watch what's in their watch History right yeah um and they go on and watch that next video um and it's you so they like it and and so they're like okay this is really really good um and and they just watched two videos and YouTube's going wait here we had a new viewer coming on this this video get a returning

viewer on this one and then we're going to push the second video out to a wider audience and it went out to a wider audience and the first place that it looked was for your main Channel like it's like people that would watch your content nor normally cuz it's like all we all the data they had was there's a lot of people that watch your channel and a lot of a lot of people watch this new channel right Y and and so let's go ahead and put it on the eyeballs of that people would say

oh John John has a new video and they click on it they're not reading your channel name because it still says John mki right and they they click on it and they're like oh it's the same thing right and then what did it do it literally started to compound where it changed a new viewer into a returning viewer and then YouTube says oh this is a really really great video Let's Get it in front of more eyeballs the eyeballs in front of your your uh uh ideal Target Avatar because YouTube already knows the type of

content they like and also what the the uh patterns of characteristics of that viewer and it's getting in front of the right people and that's what that goes on and then you did the Teemu one which was i' never do this on my main Channel we need to distinguish ourselves differently on this channel and we're going to do stuff differently and if we don't if we don't do it early enough then people will be turned off but they need to know no we're going to be doing stuff like this all the time right yeah let's

talk about that third one I bought ban woodworking tools because if you look at all of them is progressively uh good views better views not so good views on the t-u but it I think it's really important to do stuff like that and then you had 775,000 on I bet I bought band woodworking tools um why why is there more views on that one one and then two um on that Journey was that the video that you're pretty much okay I I I just proved that this this concept work or you know what's going through

your your thought process yeah so um we so first off we came up with like 30 video ideas before launching the channel knowing like okay what can we move where can we launch in the strategy of a brand new channel that's going to work um that's also going to more or less tease new ideas and Concepts that we've never done before right um and so we are looking at it and going if you have the pool of John mlei audience from the main Channel that's been around for years and they're getting bored or they want

to see me just do stuff with tools or whatever how can we reinvigorate them okay well a video on banned anything is a pretty good YouTube video idea right so we're like we'll we'll take what we think is a really good idea and try it on this new channel very very specific spefically in the in in the framework of who we think this audience is based on you know the data and stuff that we have from the past but we knew it worked when it came out the gate and just took off I mean it

was performing just as well as my main Channel content in day in the first seven days I mean this is I recently test yeah I and I want to talk I want to talk about that because like it's a very rare thing um to just have the stars align in heaven perfectly and and it it performs it if you can release a video on a channel that you started and it's just performing almost uh equally to the main channel it's it's a very hard feat um but it was because of you knew the viewer yeah

you knew the value yes you you tested it you uh tested it even further you had a lot of data on it and you strategically went after one type of audience not three yes one and you knew knew what that that Value Point was and so this one just kind of uh blew up uh comments blew up everything blew up but the cool thing about this was this is the moment guys of when Jon was getting new people finding him that didn't even know Jon existed yes you know let's talk about that yeah YouTube realized

oh this isn't just a second channel for a YouTuber that has a million Subs this is a this is a different audience and that's and that's why we made the channel because we knew it was a different audience and so it started to go find new eyeballs that are like I've never seen this dude before a lot of comments who who is this guy I've never seen this guy before right and um then they are going back because I have three videos yeah yeah and they could watch the other three videos and then we're starting

to see boom boom boom and you watch the Baseline views between videos just pick up immediately if you go into my analytics which was which is the goal it's the views between posts that can make you a career content creator not posting days and so all of us have the goal of getting views between posts because if you're not then you're not you're not going to actually be able to sustain being a Creator so you have to have a catalog of quality content for that audience and we knew that and that's um and it also

gives you Clarity on what to make moving forward and so this video coming out the gate and Performing very strongly just gave us momentum and confidence to then continue to to to elevate the the content strategy on this channel specific specifically and we were already monetized and you know all the good stuff yeah all the all the good stuff was happening there but um in in data and in the analytics you have your main Channel and you have uh you know channels and videos that your audience watches and so everybody watches that right and everyone's

thinking oh if I'm making um a a new channel it's going to have pretty much the same data I when I look at it's just like it is not even in the same world of you YouTu it's like completely over here and I'm like I'm like seeing some stuff and I'm like man like this is going to this is a this is a whole new audience that you weren't even tapping into because you couldn't because you're so focused in on this other Avatar which is for your main Channel and I don't I I don't want

to Discount that at all but you're you weren't the full uh potential in that area and you weren't the full potential in the other area because you had a split audience yeah you know and so um when this was coming out and you started to see it and this one uh started to pop off and YouTube started to promote it and says who is this guy I really like this stuff and oh my this you know barely found him wait guys he has another Channel they're like literally disc you know finding all this this discussion

um how does that change or reinforce your strategy because you had those 30 ideas before you started you executed on four you're probably doing some other did you did you go right into um did you go right into leaving your strategy based on this or did you um or or did you just stick with the plan uh slight TW but we're sticking with I mean we're sticking with the plan you can see we've done three pallets on the channel already right so we have proof of concept comes out the gate you know does decent do

another one um with a Harbor Freight pallet really solid performer this Sunday we just dropped an ace pallet um where I bought return tools like so we're sticking to the strategy this Sunday we're coming out with another one right and that video is that video actually hit trending it was the fifth video we ever posted and I've been on YouTube for years I don't think I've I had maybe one or two videos ever hit trending and that video Hit trending so that that's a you know that's a glamour matri or metric or whatever it doesn't

you know it's a nice nod like on the belt right well we were on trending but the point being is that YouTube was like this is good content well let let me let me um let me just spell trend rumors and you know people think it's a curated list and all this other stuff you know it's not um this this this is what I want you to know about trending trending and and trust me I've I've every every project I'm trying to get number one trending because it opens up the world in ways you can't

ever imagine but the trending tab uh is is basically an algorithm that is looking for something that has broad appe pill like very broad appeal not not Niche appe pill okay broad aill so it has all these different viewer types that would actually like that that you you'll see more content that's they they Trend every time because they have a a a a unique viewer set if you ever go to YouTube unlogged in um and you're going for the first time no no no account whatever you're going to see the channels that have the biggest

crossovers of wide viewership that's what happens that's just the way that it happens and you're like I'm just seeing the same channel well that's because a lot of people watch it um you when Mr Beast started it was like hey he had M middle schoolish now my my mom's watching Mr Beast now and she's like in her 70s it's like you know like when you look at it it's a wide wide audience and so that's that is the trending tab now the difference would be is not everyone's going to click on it and YouTube realizes

it but there's a huge segmented audience that was there um in the beginning of the video you said oh this is a video that like inspired you from Ryan Tran so we're going to we're going to do this here so it was like uh you you had a crossover crossover connection on it yeah and this is um this is like gold um like from from my perspective um yeah and and so um here you here you have very very distinct channels and and you had a channel strategy and it's working and um and and I'll

say this um John just crossed a million subscribers the other day like how long ago was it a month or so ago month month or so ago this one will go a lot faster uh because he knows who his audience is he knows how to do that and the date is already there I mean uh he hasn't I know this might seem weird to say but he hasn't even popped off yet like like he hasn't he's close yeah he just needs to hit that a couple more times and he just needs a little bit more

uh consistency with that um and as soon as he does it's it's a whole new whole new uh ball game you know cuz he's getting adsets from it he has new opportunities for monetized that he didn't have on the other channel um and and it's not this weird factor and then to the main channel is performing great too it's just like hey you know you're you're out of the gate doing what you love where you need to do it um and then you're you're also looking and I I want to kind of do uh say

this because in a couple weeks you're looking to do something else um you know to really uh cater to your audience you want to talk about that at all or is that still Hush Hush we haven't really talked about it anywhere else we we need keep it Hush Hush we don't need to we don't like get subscribe I I I get I get it I get it I get it but this is all the master plan guys uh H putting the Right audience in the right place that's the master plan you know and so okay

and so if you think audience first is a Creator to your point Daryl you know you're going to be more SU uccessful than thinking well chasing views like straight up and and that's what this has been yeah I I I would say that if you if if you were to go back in time and and realize that it's not about the project it's about the person it's about the viewer and and you have uh uh a product if the viewer is going to like it or not and then you have an obligation to that product

that it's not there's like hey if this person watch this one they need to be able to want to watch this one if not you're just getting new viewers coming in you you can still succeed on YouTube that way I I'm telling you can but it's so much easier when you actually have an audience that loves it and it's more about a community totally and and if you look at your community prior to now um you got people that um it's like father son you know fans watching you know they're coming knocking on your door

they want to have a beer you know you know this this whole thing and like if I was to say I mean you're authentically you but you know you'll swear every once in a while you get you know going through that whole thing because you're just authentically you right yeah and and moms are like okay it's still okay cuz dad does too yeah but um but but going really focusing on the viewer is is key and then and then knowing why videos work um and and and what the mechanisms are in a video cuz that's

what you did um out of the gate and I've seen this with brand new channels coming on they were able to do exactly what you did in one video they were able to monetize you know U they were able to get you know millions of views in a short amount of time like you um you don't need to have a built-in audience but you need to know who your audience is and you need to bring that value so yeah uh you down to take some questions and and then we we need to give away a

couple vidsummit tickets and so uh um one of the things that we're going to do so go ahead and put your questions in one of the things we're going to do is um this year at vidsummit John's going to actually be a speaker uh he's going to get on stage and yell at people say stop making crappy videos yeah um and and you can find all the information at vids.com we're actually releasing the schedule next week um I am really excited about this this schedule release um it's the earliest we've ever released it and I'm

here to tell you we already sold out two hotels so yeah it's going to go quick you don't want to miss out on that um and so John what we're gonna do is we're gonna take some questions and I'm gonna let you pick based on the questions that we pick who's coming to vidsummit so if you like it o this is a great thing they come to vid Summit and you want to stick around because we'll do a drawing we'll do a randomized I want to do a randomized to um so we'll use the the

two buddy Tool uh I'm sorry not tuddy uh streamyard Tool uh to pick a um uh pick a pick a winner there we go all right so um great let let me let me see if we can get a good question here um here's here's the question and let me let me get rid of this other Banner so I can read it easier okay um okay question uh darl and John I've been a builder my whole life and started doing DIY woodworking Channel a year ago lots of experience have a hard time doing what everyone

else is doing is not for me um how would you how would you communicate to this guy like like what what would you do cuz like everyone needs to find their Lane yeah I mean first piece of advice don't worry about what everyone else is doing you don't have you like being you is way more important for longevity as a Creator than you can possibly comprehend um and it's also what's going to make you uniquely better or your audience is going to uh enjoy and like more about you so do don't ignore that you're different

right actually lean into it be yourself when you have a pool of saturated content creators doing all the same thing and everyone's just copying one another gets a little bit boring if you look back in the day I was one of the earlier guys that was being himself and it's pretty prop excuse me it's pretty common nowadays in our space but it wasn't back then so first piece of advice be yourself and then think about the things that inherently make you different and allow those to come through in your content get practice being you on

camera and you'll watch the quality your videos go up the quality of your subscriber goes up the quality of your comment section goes up um and the views once you get better at packaging coming up with better ideas for that audience will start to come as well and I I just want to reiterate um there's an audience for everyone um you just got to understand what you like what you don't like um uh one of the one of my favorite examples to share um when somebody says you got to have all the best equipment in

the world you need to know blah blah blah blah blah you got to do this whatever and and the jump cut edits whatever I'm like no you don't you just need to know who you're talking to yeah and I I like to pull up uh a YouTube channel of this old cowboy yeah that makes like 30 minute videos he just like turns the camera on and just talks smokes a cigar it gives advice I'm like there's an audience but he knows who his audience is he says it yep you know these young people that can't

figure life out well it's okay life's not meant to be figured out I haven't figured out yet yeah you know but it's just great so uh with you just be yourself but look at what what people are are enjoying about what you do and and say okay there must be more people like it is it the quality is it the step by step is it the breakdowns like what is it what is your value proposition that's what you need to Define and once you have it it's just like uh build on it and test things

of of saying Oh there's uh there's there might be a segment like I I have this guy that made a table for the ch and we did a collaboration with him and he's a he's a kind of a a woodworker type guy made a made a first century table um but he would do these hour videos and he wouldn't say a word in it he would just go just just work and people loved that um they didn't want to do woodworking it was more just they got satisfaction out of seeing something be built you know

and he just made sure it was really good sound or whatever and so it's just really cool that you can do anything you want you just need to figure out how to how does it uh provide value to someone and then how can you be consistent in that value proposition that's a great question all right here's here's a better question how do you avoid burnout because come on man so um I'm not I'll just preface I'm not a good person to ask this question to because I'm I'm an absolute bull of a human being like

I I almost don't even believe in Burnout because I I truly do think that if you find something that you love you will chase it until you can't chase anymore and in doing that burnout never comes to the surface if you're actually doing something you love if you're trying to falsify your reality to tell you that you love this thing and that you should be doing it you'll get burned out quickly um win or loss I love building stuff and I love making videos and so I could I've had I we have rough spells we

just put a video out this week that you know it's a tough one I'm I'm it's doing well it's a great video but there's some tough stuff going on with it it doesn't feel good and it and it and uh you take those lumps as much as you take your victories burning out for me comes from reactionary um type uh content creation and let me say I'll clarify with that if you put a plan together and you simply execute on that plan based on as a YouTuber based on that audience you're going to feel much

more energized than if you start from scratch every single time you want to make a video if you're like oh we need a video this week oh we need a video this week oh we need a video this week takes a lot more uh energy and it takes a lot more mental um stability to do that every single week if you put that energy into a one or two day planning session for you your team or even if you're just yourself and you come up with a strategy to make content for the next three six

months or whatever that might be you're no longer going to have to deal with the mental burden of a weekly post because you already know what you're going to be doing in the future and it'll help mitigate burnout but like I said not the greatest person to talk about it because I'm just gonna bulldoze I think you actually um like there's different personality types and you and I we just like to to run people over that's just what we did right like we're going to take it we're going to take an idea and we're going

to go until the idea is yeah reality right but the the I think the um the common Eliminator of of words it's around is Passion it's like when you figure out what you're passionate about yeah yeah then then that's where you're going to put your attention and your focus um I I wake up early I don't know why I do but I wake up early and when when it's a work day I just get excited and I'm thinking of all the cool things I get to do yeah instead of waking up say I'm going to

turn over because I'm just so depressed because I have to do this like I get excited about this and so um one of the things that I will say that you would need to do is a find your passion and it should intertwine with your vision and Mission and then B stop doing stuff that sucks away your passion that's it y like it it doesn't mean that the stuff shouldn't be done I'm just saying maybe you don't need to do it maybe it should be more of a team approach you know and so your life

your life should align with that as well right if you're if you're doing things outside of you know what you do believe your passion is um you got to start to let a lot of that go if you are feeling you know exhausted and burned out across across the board and it'll help you get realigned and help you get re-energized too okay next question fat tested travel okay Jason I I love I love the name there brother okay um I'm about to post my 1,000th video congrats it's a pretty big feat I'm going through uh

editing old videos could you give any advice on optimizing old content this for me or you I'll let you take the first dab at it okay so um optimizing old content is is tricky so first and foremost go and analyze your V your channel over the last 90 days look at the content that's actually bringing in viewers right now how many of those videos are in that category of old videos um from from your standpoint then how much traffic how much traffic not necessarily how many views it's this is important traffic Impressions not views go

look at the Impressions that these videos are getting and then start tweaking thumbnails and titles to try and appeal to broader audiences or different audiences on the videos that are already getting traffic you don't want to go to be honest don't waste your time going back on Old content if it's not performing and getting eyeballs because just by tweaking a title and thumb YouTube's not going to go hey we're gonna start giving this Impressions it's not how it works unfortunately but if you're getting like sub I don't know how to uh give you like a

number basis because I don't know how big your channel is but you know for me if I'm looking at a video and it's picked up one to 2,000 views in the last 48 and it's flatlined I'll go in and I'll start tweaking titles and thumbnails um to see if I can get some juice behind that piece of content you also want to look at if you posted something recently that's picked up an old piece of content and is giving it any sort of new juice or New Impressions and then potentially consider tweaking that title in

thumbnail yeah but be strategic about it don't just go back and say hey these are these are dead let's try new some new stuff because if they're dead just accept it yeah right if you love that video can you make it better again but don't don't waste time going back on dead stuff so I I look at a thousand videos of sometimes that was kind of a repository of your upload I I don't know specifically Jason on that but let me let me tell you um I I don't like to try to reinvigorate content that

hasn't performed like what um our our our brother here John mki says um but there is a trend happening right now that you might want to consider and I I actually showed John this trend um uh last week or something like this um because I think it's really interesting for a lot of people but you could repackage your video um and let me let me go ahead and show you this this channel right here so this guy spent one year farming from scratch okay um look at that 4.8 million views and all it is is

a a a full video that was re-edited of his full year and so maybe Jason you can go back uh and do that you know I spent a full year traveling um and whatever that is and then you make a new cut on this and so for me there's a lot of opportunity to uh engage on this um but what you need to to look out is what's the best use of your time um and and then two do you want it to live for the new audience um then maybe you want to um repackage

it in a in a unique way and that trend is is pretty big right now a lot of people um uh the reason why the trends occurring is because a lot of people watch shorts now and they're craving for the longer longer form content and so you're you're seeing a lot more of these uh vide types that are 50 minutes to two hours long so uh keep keep us in on this we'll do a couple more questions here and then uh we'll give away some tickets here um you okay on time yeah are you okay

on time okay let's go here we got some super chats coming in let me just do the Super Chat real quick um appreciate you guys on this it's so great uh Andre thank you so much and the Real Deals yeah thank you love it um yeah let me pull in here okay so Timothy was saying uh what steps have you taken to improve your storytelling because you sucked at telling stories on on videos before oh dude I still consider yeah I still consider myself to suck right but okay yeah yeah um so first and foremost

right I think it is as a human being consuming more content with the intention of learning from it will help you become better at making content story being one of those facets right and so for me I watch good storytellers that's something that helps like I I have no interest in a lot of the content I watch from like the uh title and thumbnail but I do know that there are creators out there that tell great stories in inside that so I'll watch that that's one place so let's let's talk but let's talk about that

real quick um cuz some people will watch people in their Niche and I know there's a channel that you're watching not even your audience not your Niche at all but they're really good storytelling you know and so um like don't don't get so granular like oh I'm only going to do it with people that do stuff like me or audiences that love it no humans are humans and we're we're meant to tell stories and listen to stories because that's who we are and there's different ways to do that but there's elements that you can look

at when that's what he's talking about so yeah exactly so um start watching more YouTube darl and I tell people this all the time when they're asking you just need to watch more YouTube okay one two read more books if audio books or uh books that aren't like I I read a lot of business books but I also read a lot of sci-fi fantasy I you know I like um classic storytellers like you know George RR Martin and and and and tolken and I like those kind of that kind of stuff and they've you know

withstood the test of time because they're great stories from when they were written especially like Tolen and and some older um story- based fantasy novels and whatnot that can help you subconsciously start to learn better story and then also watch movies with the intention of learning about character and story development now you know like uh Daryl and I were having dinner recently talking about Dune 2 fantastic op job of telling a great story um in in that was already written as a great story putting it on the screen usually they fail they did a great

job there I think but I learn that way and then you can also buy resources but I feel like buying resources you have to mentally be prepared to learn like you have to like know what a good story is to then take the resource and then apply it to the story to then ingest the the knowledge behind it and learn from it you're not going to just buy the resource and go oh this is you know um a a classic uh you know a hero's tale right you need to know what a hero's tale is

in order to then Define something as being you know hero's journey right but if you can go and and then take it and go wow you know uh every Marvel movie ever made has a hero's journey in it and you know what a Marvel movie looks like to then apply that framework to it you're going to grasp that concept much faster so consume more content on YouTube read more books if you can watch movies with intention and you'll get you'll become a better Storyteller yeah and then Timothy too there's games out there that you can

play where there's these cards storytelling cards that give you kind of the beats that you need to and then it just helps you spontaneously uh tell stories uh using those beats and and creating the Curiosity but at the end of the day it's it's uh putting your uh lens on as the viewer of how do you bring them into the story and then how do you how do you provide value at that time but then there's the shock and the awe and so uh one of the one of the assignments I'm going to give you

Timothy because I've known you uh for forever is just write down movies that you've seen and and just just do do the whole list just whole all the movies or TV shows that you love and then and then go on the next uh line over and say the moments of that movie that made it great and then and then go to the next column of how do they get to that moment how do they lead to that moment cuz if you can if you can reverse engineer how they led to that moment that will help

you tell a better story um like one of the best things to do is a jux to position where it catches somebody off guard that works very well um the reason why some shows work so well is because that last moment it just they just pull the rug out and it it warps your reality um and that was like six cents for me was I was in the movie theater and I thought this kid saw dead people but wouldn't sorry to ruin this for everybody but if you haven't seen it's like too late whatever but

it was a moment that who he was talking to was a dead person and he's been dead the whole time and you're like wait wait what and you had to go rewatch that whole thing that's really good storytelling man it really really is um and then and then two it's being true to how to get to that moment and so if you're figuring out what are those moments that are achieving how do they build up to those moments and and what type of emotion that that you had in those moments it could be disgust it

could be hatred it could be uh you know enduring uh love it could be whatever is like oh it's so great it could be shock and awe okay well how do they lead to it um and that's that's how you're going to do it and I I think if you could just find examples that spoke to you then it's easier to um to recreate those for others so okay two two last ones as you're unboxing vids on your main Channel still had high views what specific dat data told you that it would appeal to a

different viewer um I'll I'll Breeze through so this will be my talk at vid Summit right so if you want to get like in the weeds that's where you're gonna want to be so what you're saying is they get a ticket to come listen to you at vid Summit I think that I think they should yes okay so you all you need to do is reach out to me on Twitter uh you know we'll we'll we'll go go connect with me there I'm going to take a screenshot so you get the ticket so go ahead

John in a nutshell what is your talk so that so nutshell you can go into the analytics on YouTube and you can create what's called a group Google how to do it if you don't know how but from its most basic standpoint take your Channel's audience it's going to have specific data for the channel and then group a bunch of videos that are similar together and see what the differences are that is in a nutshell what I did from a surface level here for this unboxing video for us massive discrepancies in age viewer region and

um the this is a little bit more nuanced but device type right y my videos were a lot of mobile and cell phone my build stuff if you go onto these you're getting a lot of TV viewership H that's interesting we don't know you know what it means more or less but we do know that it's different and that's kind of where I was able to Define clearly that it's a different audience member and then I at vid Summit I'll go into deep detail on how I actually strategically found that it wasn't the same person

um and what I did in order to get me that information I think you guys are going to find super valuable um but with all that being said uh you start with that part well who's watching this and then can you create a bucket what's the differences look like yeah so and then two uh congrats um you're going to have front row seats to vid summon if you can't come in person we'll we'll give you virtual passes uh and all you need to do is reach out to me on Twitter or X is now they

call it yeah um uh you can just tag me send me a message if not do Instagram it's fine and I'll connect you with my team uh and get you those free tickets and you can go there and John will be right there presenting on stage which we're really excited about make sure you come meet me there's an app for vidsummit you know he has a beard so you guys can talk okay there we go head taller than everyone else yeah yeah yeah yeah okay um started an art Channel focus on anime and styliz drawing

teaching fundamentals and gain 50,000 followers in 6 months congrats that's really cool uh to build a community entertaining what uh should I do draw with me Bob Bob Ross question mark unsure what to do next so um first thing uh I would say is like what do you actually want to be doing right because that is a very important question when you're trying to figure out where your channel should go if all you want to do is make uh you know the the the stylized drawing and teaching fundamental content there's absolutely nothing wrong with that

the opportunity to go deeper with your community in regards to that type of content does exist it's highly specific and you're not going to get the broad viewer basis um that you could potentially get doing things outside of that framework but if that's what you want to do don't deviate from it just for the sake of chasing views and eyeballs you can go deeper with that community in in a multitude of ways um but if you want to be more entertaining if that's where your heart is if you're like oh I feel like I'm stuck

in this box and I want to be um more of a personality based Channel start by introducing it to your existing framework see how it's accepted see what the gauge what the comments are like how are people reacting to you telling jokes or sharing personal stories or sharing things in the content they're not used to seeing that they're showing up for every single week if you think about draw with me and Bob Ross's style he's teaching you how to how to paint as well as including his own personal uh injection of Personality into the content

y with with language with mannerisms with questions with stories those type that's where you want to start with that then if you want to go even broader to more entertaining you'll have to take the you know world that you live in art let's say uh and and painting and drawing specifically and then finding uh different ideas outside of just fundamental based bed teachings to then uh go and cultivate a wider Community but you have to be able to connect with them on a different level right my my fans and my audience um if there's any

in here right now they know I like football I drink beer I drink bourbon I cuss I've got kids I'm married I I love my team uh even though some people think I hate them um and we build big audacious things but those are that's like my style in delivery right yeah that's what the community aspect of my channel is and then I guys want to hang out and girls like families come to hang out with me they came that's right and and that's um because I go deeper on you know the the stuff inside

of the content so you don't have to go in a completely different correction Direction excuse me to create Community you just start being a little bit more yourself and bringing that stuff in that's where touch points people relate to people yep remind yourself people relate to people when you go and tell a story that's what's relatable not the painting necessarily so when when I see this this uh question I might see it differently than most people John really knocked it out of the park on talking about what you're passionate about Follow Your Passion because that's

where it all starts um I I look at it's not about an art channel it's it's about anime um if you really look at it and I don't know if that's where you got got your start drawing is you loved anime and you wanted to draw it and you know you want to go through that I don't know what that is because I don't know uh the specifics on it but there is a lane of of people that would just watch you draw anime cuz they love anime and they love the therapeutic portion of drawing

there's something cool to see something created and uh so I I probably wouldn't do a draw with me uh per se um segment what I would do is say okay what's your number one video on your Channel That's consistently bringing a view so go into realtime analytics see what that is um and then I want you to ask the question before you go in deeper what is the value of that video and I want you to write that down uh from your perspective and then I want you to go into comments of that video and

see what the value is based on the comments and um ultimately it could be they liked a specific character that you're drawing that they're already connected to in that and they're connected to that and they wanted to see you create that um that's great um they probably didn't go there to learn how to draw some of them did and some of them just might have gone on the other side so you have to to see who's actually watching it based on their comments and then keep in mind the ones that would actually uh respond would

be oh I love that tip I didn't know about that tip and it's fundamental based type stuff they'll be a little bit more um uh I guess communicative uh they're going to communicate a little bit more right the other people just entertain they watch it whatever and they might say oh yeah I love this character on anime um draw this next and so I I would look at that and and maybe do that to your top three videos and then say okay okay is there a world that I could create that where we have the

blend crossover of um you know some type of popular anime that you're into um and and bring into that World um you know going across that into drawing that if you want that fundamental teachings or it could be oh I'm going to do fundamental teachings but it's going to also bring entertainment and then it's going to have that that other X Factor um that's going to bring in those subscribers so the other question would be is did the 50,000 subscribers come from shorts did they come from long form um you know what you trying to

grow I can totally see uh massive short Channel exploding um if all you're doing is drawing anime characters I can guarantee you that I've see it all the time so ultimately there's a lot of different directions I'd probably go through this uh live stream again um at the first part if you weren't there uh cuz that was gold uh you know what you really need to do in that so love it okay so this is what we're going to do um we are uh he says no shorts posted that's great uh so if there's no

shorts posted yeah I I do it because of anime then like I I would lean in more anime world because that's why you got started um so like that's that's what I did Brother um and then two draw um trust me when I say this anime is Big U bigger than you can ever imagine um and you probably already know that lean into it look at the popularity of the stuff and then create content within the content within the realm um there's a lot of anime subreddits you can go to and I I would go

into the anime world not the drawing world but the anime world to see kind of what what's polarizing what's connection so on and so forth which is which is great so okay let's do the drawing now uh because we did the other one um so if you put hashtag vidsummit hash vidsummit you're going to get a ticket to come to vidsummit um this ticket will get you in um if you already have a ticket you can give this ticket away to someone we don't do returns um you know you can bless somebody else's life you

can bring somebody with you um if you can't come that ticket can convert into a virtual ticket so go ahead all you got to do is uh and and Doug will will tell you this Doug helps moderate this and Chantel and John PM but just use vid Summit uh you only have to put it in once like like we uh that the software knows that you put it in there they're not going to give you another entry it goes want so we're gonna we're going to let that curate a little bit uh let get a

few people there I'm going to go um I want to finish with this uh Channel because I'm I'm fascinated um you're passionate about anime it got you to draw um people love anime what is the strategy I I I wouldn't change my strategy I just go back into what's what's bringing in the views and then do a correlate ated video of what John said would be um I'm going to make a video the people that like these three videos what would a video that they' like um and and have it have some type of relation

to it so if there's a specific character have that character in the new one y um because then there's some uh relational data um and then really really look at it and then two um in your analytics you can see when people drop off and when they disconnect and um if if you don't talk if it's just straight done if it's just Minal instruction I would try to be a little bit more entertaining on that side and and then still have the instruction and you can still still see that so well very good um what

should we do the drawing I guess let's do it I think and here we go I dig it this is so cool this is the winner is the winner is Luke Nightingale Luke you are coming to Mid Summit congratulations on this uh super excited you get to come see John in person you also get to see a few people uh that you really want to know we're we're launching our schedule next week it's the best schedule we've ever had uh it's unbelievable it's unbelievable um we're going to do one more yeah we're going to do

one more ticket giveaway um because I I like to do the power of three like we might as well so we're going to do this again so if you haven't put vid in there uh go ahead and put vid Summit and we'll do it one more time but congratulations Luke and let's give this another um second here and let's do another one okay ready there we go and the winner is Luke's in Japan good you'll have to come to the United States it'll be great CJ Adventures love that love it CJ um like if that's

your name um I would assume that it is you are coming to vit Summit um really excited about that all you guys uh both You Luke and the other person all you got to do is DM me on Twitter I'll connect you with the team get your tickets um if you already have a ticket we will uh you can give it to somebody else uh but you can't get a refund we don't we don't do that we want to uh uh get vid some be bigger you know and we want to bless people's lives and

if you're the one that's blessing lives that's great so really excited about that um I do do want to end on this John it's been quite the journey um you know what what is your last thoughts what's your biggest advice uh for for people um and and um how do it change your perspective you know along the way I would say outside of YouTube outside of anything outside of um you know the the very specific stuff we've been talking about here I don't be afraid to chase your dreams um since I've been a a little

kid that's been the pretty much the antithesis of my life is just chasing dreams I knew I wanted to play football at a young age I chased it till I was exhausted doing so I know that I want to I want to be a successful business owner and provide a high quality life for my family um and and that's something that gets me out of bed every morning I love making videos I love building stuff I I constantly trying to improve and get better and and uh I don't live in fear of failure because if

you you can't fail if you don't quit um and so from my perspective don't be afraid to chase your dreams look in the mirror as often as you can realizing that you always have the opportunity to grow and get better um and continue to learn whether you're you know hiring coaches you're reading books you're watching videos like this to try and improve your process or whatnot um but if you if you're you know coach Tomlin used to say to us if you didn't get better today you got worse you don't stay the same um and

so I I look at my life and I try to get better every day and I I just don't live in in fear of uh of chasing my dreams uh it's something I think a lot of people know about me and I think uh everyone would be a little bit happier uh if if they got the opportunity to chase theirs um you can create those opportunities and and I think uh when you start to do so the world will start to um facilitate what you're doing if if you've got a good heart uh and you're

doing it the right way so um that would be my outside the box I guess life advice um and I hope that resonates with with some of you guys and girls and and I want to end on this when you're passionate of what you love to do and you wake up and you get excited with that passion uh the monetized side of this if you're doing it right is a game changer it's a life changer um one of my favorite comments that I get was I just got this the other day and I just posted

on Twitter but it just like we just paid off her house yeah I love stuff like that when I'm coaching people you know I just love it to hear that they're achieving their dreams faster and so uh it always it's always sustainable if you're passionate about it and you get up and and you're obsessed with it of becoming better better at your craft because realistically we can all improve and it's really about making the world a better place and that's why I love YouTube that's why I love this opportunity uh John thank you so much

for jumping on uh appreciate it can't wait for your your talk at vid Summit um and all those that are still on the fence comeing vid Summit uh you don't want to miss out on this like it literally is the conference where these bigger content creators that are doing it are sharing information with you and the the advice in the hallways and at dinners and all that other stuff is some of the best advice you could ever get because it's people that understand what you're going through understand the line the landmines that are out there

but they also show you kind of paths to succeed and if you can put some of those paths together uh or connect with someone someone that might help you uh you know Elevate that uh that's what it's all about so guys thank you so much and we'll see you on the next one thanks everyone