The Best LinkedIn Content Strategy in 2024

in this video I'm going to be sharing with you the best LinkedIn content strategy for 2023 heading into 2024 this is the exact strategy that I've personally used to grow my LinkedIn following to over 177,000 people and more importantly the strategy that has generated me over $3 million in sales for my agency hey digital without having to be salesy or send a single code email if you're running an agency or any service-based business creating content on LinkedIn is a no- Briner I know you're probably all looking for a quick hack but there just isn't one

sending thousands of emails smashing all those C calls hiring a bunch of appointment Setters these things just aren't sustainable and do absolutely nothing to position you or your business as experts in your field so why do I think LinkedIn is the golden ticket for building a personal brand to be honest it's pretty simple people they want to work with people and Linkedin is a place where your future clients get to see the brains behind your operation where your personality becomes your agency's superpower creating this engaging content on LinkedIn it doesn't just amplify your personal and

your business brand it really humanizes it it gives your potential poal clients a peak behind the curtain showing them your expertise your values your passion this is just completely Priceless because it creates trust credibility and a community of people who are genuinely interested in what you bring to the table later in this video I'm going to be giving away a collection of my best performing LinkedIn posts as well as all of the tools that I use to make generating leads on LinkedIn super easy you can steal them to grow your Following start generating leads and

grow your agency or your service business the first most important thing is setting up your LinkedIn profile to show you a couple of examples of what I think are good quality LinkedIn profiles first of all is my one keep it focused on the benefits to your potential customer what you offer them what your business does make it all about them rather than all about you don't have your LinkedIn as your personal resume instead treat it like a sales page so we have this nicely designed header our agency hey digital is a SAS performance marketing agency

so you see that here we make sure we have featured content which is highlighting in this case a case study with a very popular brand so hot jar some reactions to client work some videos Etc then you'll see my posts which we'll get to later nice solid about section most people aren't going to expand this to read through so it is longer but try and make the first two sentences capture the attention of your potential agency clients so here heage to you can see how we structure that in this section so in my opinion this

is a good example to show you a couple others so this guy here Dan Nolton you can see from landing on his profile exactly what he does what his service is how he helps other businesses with trackable Roi from video and social media marketing again maximizing this header space examples of work and a little bit of a story here one final example Brendan Hufford I believe this guy is either running a SAS content agency or is freelancing or something like this you can see he's focus on a giveaway nice headline exploring howze companies actually get

customers one other thing that I wanted to say is make sure you have a link here and name this something like work with hey digital Brendan had my newsletter 65% open rate like you can use this space pretty effectively for me if someone clicks on this they actually go straight to the call Scheduling page on our website okay so next we are going to talk about planning and writing your content the most important part of this video and this is something that I'm going to walk you through the different types of content that we use

and we have a few different types so Frameworks comment giveaways case studies highlighting client work some filler posts some personal posts about the journey so I'm going to go through each one of these one by one and start to share how I think about content strategy on LinkedIn now if you're the kind of person who wants to have this huge well built out plan before you start posting content you can do that but I'm going to encourage you not to do this because it will keep you from actually posting you'll be always stressing about hey

I need to have everything planned out Etc I would say to everyone aim to have 7 to 10 days worth of posts ready to go however if you are struggling with that if you do really need a plan you need some content ideas I found this Advanced LinkedIn content plan generator which is like a mega chat GPT prompt you fill in some information you can see here about you about your audience your content pillars Etc and it will output like a bunch of different topics and ideas it won't write the content for you but I'm

going to show you how to do that in a second but what I'm going to do now is I'm going to jump onto my LinkedIn profile screen share help me explain what we're doing why we're doing it Etc okay so this is a great example of a giveaway post now what you can see here these were very popular on Twitter maybe 6 to n months ago people were running these things like comment or ret tweet or like and then you receive this in return it doesn't really work on Twitter now but it is working on

LinkedIn extremely well so what we did for this particular one is a giveaway of our experimentation ideas backlog one thing I want to make very clear when you're doing LinkedIn content it's very easy being a digital marketer to focus on marketing content and writing for other agency owners don't do that write posts for your Target Persona make everything about them so any giveaways Frameworks case studies filler posts make it all about stuff that helps them do their job better better R IP is a marketer within the SAS company so everything we're doing is focus on

helping them so we did a giveaway of an experimentation ideas backlog and you can see if you want the template just comment ideas and I'll DM it to you make sure we're connected this had 95 comments 5,000 Impressions so not a ton but generated a good volume for us and what we did is we gave away this Google sheet as a reward for entering this this right here is a cheat sheet for Google ads for B2B SAS companies this is a service that we offer as well this one 192 comments over 200 likes 40,000 Impressions

this really got us in front of a lot of our Target Persona I can even show you the actual item that we give away is pretty simple it didn't take our team at hey digital too long to create but we make sure to highlight a little intro here a link to hey digital and a tab which is about hey digital as well and we treated this like a landing page as well as sharing some of the other resources that we given away so these are the like comment giveaway way post then the next one that

I'm going to talk about is free Frameworks so this is stuff like this the bare minimum demand generation strategy for B2B SAS you can see very basic LinkedIn post but again great engagement 8,000 Impressions some nice likes and we just took a mirror board and turned into something that looks kind of nice but it's very basic prospecting retargeting Etc but people seem to love this kind of stuff and you can see lots of Engagement another example of a free framework is right here we did a breakdown of as's goto Market ad strategy in a three-part

series we were just giving away their framework via simple onepage images here and again very straightforward very basic but super focused on our ICP working extremely well so far we have free Frameworks and we have comment giveaways the giveaways work extremely well but don't run any more than one or two of these a week because they lose their value then the next important thing is highlighting your client work whether it's case studies or just general highlights here is an example of us doing this we're sharing some ad creative that we've done for a client the

reason we do these they get less engagement but it's a reminder to people that this is the service that we deliver and it impresses them we also have another example of this right here I shared a video that our creative team worked on one of our client videos for a company called polar analytics and again less engagement but highlighting the awesome work that our team does it reminds people that we exist it reminds them what we do so these are the case studies or highlighting client work then next one is filler posts about your industry

and your ICP so these are ones where you don't want to spend a bunch of time creating a cheat sheet a giveaway but you still want to post on LinkedIn every day because I recommend posting every single day at least once a day I've actually found twice a day doesn't have the same benefit so I would start once a day and schedule out 7 to 10 days worth of content but filler poost will be ones like this so publishing pricing on the website yes or no this took me 30 seconds to write and I'm going

to show you actually exactly how I wrote this I use this tool called post strips which is an AI powered LinkedIn tool and I'll show you how I use it so I'll go to like write new post and then I'll go on to the AI writer and I will do Post generator and I'll do like landing pages for SAS and why they are so crucial for Google ads performance and I'll say SAS marketers and then I'll choose conversational I'll hit generate and then a few seconds later I have a LinkedIn post written for me these

are really great quality as well these are great F filler posts and then all I do is I hit add to q and it adds it to my Q it schedules it for me you see on the left I use this literally every day for my content so this is a great tool for scheduling your LinkedIn content and it's only $20 a month right now then the next kind of post that we have is personal posts about you and your agency or your business's journey I don't put these in too often maybe once every two

weeks but these are the ones that help you expand your audience sometimes beyond your core ICP that you're selling to however we don't want to do that too much because we don't want a load of people connecting to you that aren't relevant for your business but this is this is a good way to expand aians and to connect on a deeper level with potential clients so one example of this I actually wrote one of these a few days ago someone else wrote a post just like this and to be honest I saw theirs I took

it inspiration I changed a few things took a picture of me and my dog and it popped off over 150 people liked this and I just wrote this post about bootstrapping and how building a business is hard and difficult but it's so worth it and I wouldn't want to raise any funding or anything like this again I actually wrote this with the help of post strips and didn't take me too long I also did one of these a few few weeks ago about my previous like career as a elite Taekwondo athlete this one didn't go

down as well but it's good to test with these things and then another example of like a personal post could be something to do with building your team or where you're at on your journey anything like this so these are the like core types of posts that I focus on again free Frameworks comment giveaways case studies and highlighting client work filler posts about your industry your ICP and then personal posts about you and your agency Journey with these with the help of post strips like if you use that thing that I shared to help you

with content planning this would generate you a bunch of ideas and then you could take these ideas like you can see here on the screen metrics for e-commerce stores you could literally just put that into the post writer in post strips and you'd have your posts done so with these two things it should be very easy for you to generate a load of content for your LinkedIn this is the kind of content that's going to help you grow your business but it will only work if you show up consistently every single day but as well

as this you have to do some other things you have to engage connect and follow up with your audience if you're brand new to LinkedIn it's a new profile you have no connections or less than 500 you need to be connecting with people every single day who match your ICP the reason being is you want them to be seeing your content don't send them a bunch of messages just yet but connect with them every day set yourself a goal connect with 10 people 15 people then go ahead and leave comments on their posts but don't

make them shitty like one sentence or one word comments leave deep insightful comments ask questions do follow-ups don't use these AI generating comment tools because they create a bunch of like noise on LinkedIn and really crappy comments and then the other thing to do is connect and follow up with anyone who engages on your posts so for example let's go to this one getting started with Google ads for your B2B SAS I've got 114 people that have engaged with this or liked this and then what we want to do is if we're not already connected

connect with them go visit their profile click on them send a connection request if you're not connected already you can send them a message I wouldn't do it immediately what I personally tend to do is wait like 3 or 4 days or a week or so to follow up so they don't feel like we're spamming them because your content is doing the work for you your content is following up with the people for you they're seeing you frequently some people ask whether they should use automated LinkedIn tools for messaging don't do it it's just like

cold email you're hoping to get some quick wins and most of the time it doesn't happen just manually follow up with people but if you're posting content follow up with people that are engaging with you because they're already warm like look I literally have a lead from today are you doing any AdWords management right now for B to B SAS companies and another one from last night someone sharing what Mr they're at you can see we have a SAS another one right here from yesterday like three leads in the last 12 hours right here now

remember this isn't going to work overnight you have to show up consistently to make any impact on LinkedIn but once you do it's so worth it and so much more sustainable than any other channel and as promised for those of you who have hung around with me to the end of this video I'm more than happy to share a collection of my best performing LinkedIn posts with you go and find them Linked In the video description by the way if you're a digital marketing agency owner who is doing over 10K a month and you dream

of building your agency into a cash flowing asset that can pave the way for future Ventures like that SAS idea you've been dreaming of but you're stuck on the hamster wheel of day-to-day tasks and just don't know what steps to take to get out of that I was in your position just a few years ago and since then I've been able to take K digital from 20K a month to $1.5 million in ARR I'm going to help five of you scale and build out your operations so that you can reach that $1 million year mark

if you're interested go ahead and book a call using the link in the video description I hope you enjoyed this one if you did make sure to give it a like And subscribe to the channel if you haven't done so already oh and by the way YouTube thinks you need to watch this video up here so let's see if they're right