I built an AI Agent in 43 min to automate my workflows (Zero Coding)

this episode is with Max the co-founder and CEO of gum Loop if that name rings a bell it's because they just raised $9 million they're one of the best-in-class AI agent and AI automation companies now this is a software that you can use to basically automate what a junior employee does prior to this interview I have not used it so I reached out to Max and I said hey can you give us a tutorial how to automate what a junior employee does we use gum Loop to do it uh this is probably one of the

most requested uh episodes gum gum Loop is super hot right now and I'm excited for you to learn how to automate more things in your business this is relevant for the biggest companies in the world to a solo preneur enjoy the [Music] episode baby all right so super excited to have Max here this might be one of the most requested tools AI tools that people want me to cover we're talking gum Loop today we've got the founder co-founder CEO of gum Loop to literally I mean you tell us what are we doing today yeah I

think uh uh we're just going to demo gum Loop I'll show you how it works how to get started with it honestly demoing is my my favorite thing to do so I'm super excited to do it in general and to be on the Pod I appreciate you having me and just to be clear I'm not involved at all in gum loop at all I just have heard good things that people are using gum Loop for a lot of really interesting automations and could you tell people Max by the end of this podcast what will they

learn so that they can implement it in their own businesses like it's cool that your demo gum Loop but that's about you what are people going to get out of this yeah I think by the end of the Pod you should be able to build super powerful Ai workflows and deploy them uh so you'll have usable tools you can share with friends that do any number of kind of AI actions with your data um sounds kind of vague but uh I can uh show you exactly how that works beautiful all right well let's just let's

get our hands dirty sweet I guess to start here a gum Loop workflow is just a series of steps basically that you're connecting you're passing data from one node we call it to another and uh before you know it you're kind of able to build these super powerful AI powered workflows that connect directly with your data so this is what we call the Hub these are all of my workflows uh and if I were to just introduce you to the idea of like making a workflow from scratch you you're faced with this empty can canvas

and what you do is you add these nodes onto the canvas so we get compared a lot to like zappier and make and other kind of no code automation tools mainly because we have a lot of the same Integrations so like if you wanted to pull data from your slack your air table your outlook notion Reddit uh all of these sort of Integrations you can do that but the the power really comes in when you connect this data with AI steps so let me let's say I want to read from my Gmail inbox I drag

this Gmail node onto the canvas it's reading from a certain inbox um and then I want to pair that with one of our AI steps so we have many different AI steps they're all powered by llms the most basic one is ask AI this is like asking chat GPT a question except it doesn't just have to be open AI models you can really plug and play with any model um even like Loop in your Azure uh the models you have deployed on Azure um and you connect the flow of data just by connecting nodes like

that and I could write a prompt saying like summarize this obviously this is not a super useful workflow but that is how you connect data and these AI steps so beyond an Ask AI node we have a lot more nuanced sort of AI tooling here so you can do things like data extraction where I could specify a schema like I want the amount and the contents of this is this is like a receipt or something I can have ai extract the amount with uh claw 3.5 Sonet and let's say I want to also specify the

date I now have uh oh cap stop I now have two pieces of data that I'm extracting uh that you can use later in your workflow you can also do like categorization summarization scoring you can do video and image analysis really when you pair this these llm steps with your data you end up with like fully AI powered products that would have normally taken an engineer to build and that's kind of what we're delivering with gum loop I can show you quick break in the Pod to tell you a little bit about startup Empire so

startup Empire is my private membership where it's a bunch of people like me like you who want to build out their startup ideas now they're looking for content to help accelerate that they're looking for potential co-founders they're looking for uh tutorials from people like me to come in and tell them how do you do email marketing how do you build an audience how do you go viral on Twitter all these different things that's exactly what startup Empire is and it's for people who want to start a startup but are looking for ideas or it's for

people who have a startup but just they're not seeing the traction uh that they need so you can check out the link to Startup empire.co in the description I think this workflow this one here uh is kind of interesting because this is actually how we generated all of our Revenue in the early days of of YC uh so my standard workflow is I I would wait for people to sign up for the product and then when I saw their email I would Sprint to my laptop Google who they were try to figure out everything I

could about them and then email them if they were a high value lead we were kind of shooting for Enterprises to use the product so that was what we were looking for but this workflow emulates that entire process for me so I think this one also exemplifies two cool features on gum Loop that make it different from other platforms um one is subflows which I'll get into and the other one is how this is triggered so the input to this flow is a user email this example one is like Tim at HubSpot that's uh imagine

that person signed up for the product but I don't sit here all day copy pasting in people's emails this is all running via web hook so like you can treat any gum Loop workflow like an API trigger it from your own product based on an event um in our case the second someone presses create an account on gum Loop their email gets passed into this workflow and it runs in the background that email then gets passed in to this step here which is not something you can find in the node Library it's not like an

AI step it's not an integration it is a subflow so this is an entirely separate workflow used as a node and it kind of has like the power of a function if you're a programmer it's reusable it's clean uh it's extensible you can give this to your cooworker they can import it to their workflow and kind of like benefit from the work you you did but in this case this is doing all the heavy lifting for the research so it takes the email it gets the domain out of it it scrapes their website it summarizes

what they do as a company with Cloud 3 Hau I even went a little deeper here and I edited the prompt template under the hood to say like please just give me a oneliner I want this to be hyper concise it extracts their company name this was a later addition I made because if you try to get a company name with like Zoom info or something you'll often get like gum Loop YC w24 which is not like I can tell you're Bing if you're uh calling me that so I I ask AI just to get

the the company name and then I do use those different Enrichment Services in this note here so it's doing a waterfall approach I'm getting industry Revenue country but you can get like LinkedIn URL monthly web traffic total funding number of employees if you wanted all of that gets funneled into this little formatter not super necessary to be honest but it it looks nice because I'm about to send this into our company slack so I want it to be like a nice readable notification I can open on my phone and then all of that funnels into

the company slack so like 5 seconds after someone presses create an account on the platform we get a ping saying how much revenue they're making where they're based a link to their company a summary what they do um and then it also drafts an outbound email in my inbox so it's linked to my Gmail I click save as draft because I don't want to spam someone with like a hyper personalized message right when they sign up uh and then at the end of the day I used to go through like maybe we had in the

early days like 20 signups in a day I would send off the top 10 delete the rest and and that was my workflow that would get them on a demo call um so it was kind of like a semi inbound semi upbound sort of thing uh and yeah we built this in the early days you could definitely extend the workflow like you could add perplexity to it you could research their company way more you could uh do a bunch of like Google searching you could add them to your air table enrich your CRM it really

is like a build your own software sort of platform but in our case like we kept it simple here uh and I like kind of keeping this workflow as is because it's a relic of the past for us um yeah so my first reaction to this is this is probably this is probably the most beautiful automation software i' I've seen yet like it just look it feels a lot more fun and human to use um which is awesome like it feels like it's like hooking the stuff up is gonna it feels like Lego building blocks

which of you know and it's kind of got that like figma feel um yeah thank you so just for that yeah just going from that like design perspective I love that I think that something like this like this is the difference between if you make $50,000 a year in sales or you could make 5 million having these tight systems that just automatically you know are in your workflows um it's the it's your unfair Advantage frankly like you know most people aren't doing it that's that's the advantage I think one of the things I'm thinking about

um because I'm like oh how do I implement this on some me of my companies is does everyone need to create one of these workflows themselves or is there are there like templates that I can go and grab yeah so that's a good question you we often see at companies that there's like a couple like maybe five AI people who really love this sort of thing they build amazing tooling and then everyone else just uses it um and that's a I'll show you a few features that really enable that so like people can actually use

the workflows without even seeing this crazy flowchart sort of thing um but also we do have a template directory and we're going to be launching a marketplace where people can publish and even sell their templates so if you wanted this like crazy enrichment flow that someone worked hard on you could play pay a few dollars and just clone it into your workspace um but yeah I think that's the future like being able to share useful tooling one one thing we like to say internally is that uh understanding a problem should be the only prerequisite to

solving it like you shouldn't need to have an engineering degree to understand like how to boost sales with automation you should just need to understand how to write a great email or what data to look for in a good customer so that's kind of what we're we're gunting for and I think templates are kind of a Band-Aid over the product being a a little too confusing at at the beginning if we can nail this ux problem I don't think you'll need templates because you can just get to something amazing in like five minutes of tinkering

totally and that's why I wanted to have you on the Pod honestly is just I wanted to see I wanted to show people what was possible so that they can go and just mess around on on you know on their own because that's that's the number one way that people are going to learn realistically is trying things out and then being like you know what um I actually like sending the personalized email right away for whatever reason um and that that might work for someone and it just not might work for you or me or

something like that could you uh could you show something else yeah I have a bunch of stuff to show oh amazing um I also built some some workflows that you could use uh like I stayed at the office a little later last night and just made some that are kind of cool but just to uh show off this and how you run it because you can run any workfl manually I realized I haven't uh I haven't shown how it works so it it breaks down every single step you can view the inputs and outputs you

can go deeper and investigate what's happening in the subflows I just got the slack notification I have the draft in my inbox um just wanted to like illustrate how this actually runs but yeah let's let's dive into another workflow here uh this one watches all of your videos and gives me an analysis of how you run these interviews we thought that was kind of fun to make but I think this one's pretty cool this exemplifies the value of loop mode as we call it so this is kind of how large companies run at scale you

can run automations manually in this kind of one-off fashion you can trigger them with events or web hooks or you can like kick off a run that does thousands of events at the same time it will Loop your automation and and be able to run them at massive scale so this this flow here uh takes in a YouTube link to your podcast and it writes a blog post about it so uh this video here dude I need this yeah I actually need this I built it thinking that you would uh enjoy this so like this

is one of I I'm not paying for premium on this account but this is one of your your episodes with Samir call from Colin and Samir yeah let me just by the way shockingly this this pod went didn't get a lot of love but it was like one of my favorite episodes of yeah I really enjoyed this one um so I I I picked that one specifically because I thought it was like kind of jam-packed with knowledge and and tips it wasn't just like a I think the demo ones maybe are harder to convey as

a blog post but the ones where they're giving advice and info those are really great so I think this is uh this sort of AI content generation workflow is interesting because you're not like making content out of thin air you're just repurposing kind of the hard work you've already done previously so all you have to do is paste in this YouTube link you press run and then the blog post will be live in like five seconds uh on ghost which is our CMS it the thumbnail is a little grainy because I didn't get the best

thumbnail but it's uh it gives a tldr so like his main points that he covered and then at each of those main points it goes into like exactly what he was saying about it and then it embeds your video at the bottom and also links all of his socials I didn't even prompt it to do this it just somehow did that um dude are you kidding me right now this is amazing yeah this took like under 20 minutes to build I can show you how it works yeah let's do it um at the interesting thing

I want to show off just to start is that this workflow that takes in one YouTube link can be looped over a thousand YouTube links if you just use this flow as a subflow link it to a Google sheet and then run it in Loop mode which is like a for Loop basically on gum Loop so you give it a thousand inputs it will run your workflow a thousand times and gum Loop handles the infrastructure of how all of this runs concurrently all of the rate limits you just kind of like go get a coffee

while your content's generated um okay so do you want me to dive into how how this works I would love that sweet so the input is a YouTube link it feeds into this subflow which is doing basically all of the hard work I can open the subflow um that YouTube link that we pass in dynamically gets passed into this YouTube node that we have that gets the transcript we also have a Gemini node that can use like it can you can do uh uh speech to text if you wanted to do that to get the

transcript or you can use Gemini to actually analyze the video itself there's a couple it's kind of like an artistic Choice which whichever direction you want to go um I could have just fed that transcript into a single AI prompt saying like write a write a blog post but I find if you break things up into bite-size steps the model will listen to you a lot better you'll get much higher quality results so the the beauty of gum Loop is that you can just do that prompt one time work really hard on it and then

benefit from that good prompt like thousands of times if you run this thousands of times uh so in this case I take the transcript and I just ask o1 to give me a digest like take the fluff out because there's like kind of casual conversation in between the points give me something verbose but informative is there a reason why you chose o1 versus something else I think for work like this 01 is just amazing at like the longer form a critical thinking so if you have a 55 Minute Podcast that's a lot of content to

process I don't want it to get too distracted so I'm okay with paying more in terms of uh just so I can get the best possible digest and uh the quality of your AI steps Cascades for sure so like if you if you if I were to use uh like GPD 3.5 here it would the next step would only be as good as whatever the previous step output it totally makes sense the next thing I do is I just ask it to write a blog post so you can change the prompt here super easily uh

you'll notice I said you're writing in Greg's perspective um I wanted a tldr because I think that's useful I like that when I'm a reader and I said like avoid jargon sometimes models will just be too verbose and then the last step here is uh just to format it in HTML so you'll see there's these like nice headers and sections that is like AI is exceptional at that sort of thing and just taking content and knowing what should be a title where to put where to make things bold um I then manually just link the

uh your video at the bottom because I I think every blog post should have a link back to the original source and I output that so that's the content that's going into our ghost node here um it also this workflow is picking a title which is kind of cool so I just snip like the first thousand words from the podcast which is normally where you're like front loading the information and I have an extract data node here so this extract data node just lets you kind of get really structured content out of the model you

can get a title without it saying like okay here's your title that's sort of fluff and you don't have to beg uh chat gbt to to like omit those fluff words it just gives you the value so I'm like I want a very short title your context your job is to uh pick a title for this video make it short something Snappy uh and then that goes into the blog content and then the thumbnail thing I just uh you can get the thumbnail of any video with this format I just figured I asked Claude and

it told me this is how you get the thumbnail of a video Yeah and this is a a template that I could share like easily I can make this available to anyone copy the link to the workbook and then send it over to you and then you just have it as if you built it yourself yeah we'll include that in the show notes in case people want to like mess around with it I think this is so important because this is a way to get to get thousands of visits SE from SEO on autopilot to

whatever it is you're doing so one of the things that you can do is um you know if you selling a product let's say um and you can put at the end like if you know uh if you like this podcast you should buy my product or service right and then a percentage of those people are going to try are going to buy that or service or you can just have a lead magnet you know you can just be like um you know give me your you know if you like the call in sere episode

you're going to like uh the 2025 create a report that we did and then people click on it they give their email address you get the email address and then you can remark it to them it's just a way to get yeah it's free visits free signups leads um this is the type of thing that you just set it on autopilot and then you let it compound and and good things happen yeah also where this content goes is totally configurable like if you wanted it to go to your Shopify your web flow into a Google

doc into notion like you just swap out the last step and it just reconfigures itself you don't need to like build the ooth integration I'll also show you in a couple minutes how you can build your own integration with AI you just prompt it and it will build the node for you that you can use on the platform yeah I was gonna ask you about that like how does that work it's uh I think it's pretty cool I'll demo the full thing I'll build an integration live okay um and I'll also I want to show

you gum Loop interfaces next because this is a feature we're super excited about mainly because kind of what I mentioned before if you send this to your cooworker who's never heard of gum Loop they have a huge task ahead of them of figuring out what the hell is going on like they how would they know to put in a value here or to click run or any anything so what we do is we released a feature that lets you just make an interface on top of this flow I'll show you a flow that has a

a really nice interface uh you have 90 you have 97 pages on this account yeah I I have many accounts um so this flow you can see it was cloned 389 times because I I put this one on Twitter and uh it I think it's really cool um so I'll just start without the interface and just explain what this it's kind of an ad marketing workflow but it's doing what a lot of people on marketing team are doing in terms of competitor analysis on a daily basis or weekly basis so it starts off by scraping

your competitor's Facebook ads like anything that they're running on uh Facebook Instagram uh WhatsApp I think has ads too it's all just kind of one location where you can view all of the active ads it then feeds all of those ads into the subflow uh the subflow is wrapped in an a shield so that you can if the ad is like wonky or there's an issue you can just skip over that error kind of a more advanced feature but uh Gemini is watching the video ad and analyzing the image so it's coming up with like

on an adby ad basis because it's in Loop mode it's coming up with an analysis of like what is this company trying to achieve with this 302 ad um it with all of those analyses even if it's like 50 active ads it will dump all of that at the bottom of this very large o1 prompt that's saying like you're an expert in ad analysis I want you to come up with a overall analysis of this competitor's ad strategy like what is what are they focusing on what does it seem like they're they're like really want

to convey with these ads um it then formats that in HTML and then sends management an email so on a scheduled basis like you can ask it to run this every morning or every Friday morning at 9:00 a. PSD and you'll get a uh sorry my cough you'll get an analysis of the competitor's ad strategy in your inbox in a really beautiful formatted way but like I said before if you send this to someone no idea what's going on so this gum Loop interface simplifies things all you need to really do let me just refresh

this I don't overwrite anything all you need to do is um send someone a link sorry send someone this link and this is what they see it's a like a really simple impossible to mess up version of the app you can just uh I'll use this as an example I wanted to email me at Max at gum Loop gosh my mic is covering my keyboard all right um and then they don't even need to know how the workflow is working you can go see it if you want to you can click view workflow but I

I'm going to get an analysis of a competitor's ad strategy in my inbox and just to show you how you edit an interface you click here and it's this kind of really simple drag and drop build your own UI people on your team will think you're like an AI engineer who built this crazy web app but you just like clicked a couple times and picked some cool headers I'll show you the uh output in a second it arrives this is really cool I can see myself using this my team to just get get smarter could

I use this like if I want to build a a SAS product could I use this and just have gum Loop actually doing the the work in the back end like could I make a website and charge people to to to do to do this 100% we have many users doing that with uh web hooks so you can build your workflow like you're like engineering this crazy API but then you just uh I realize I'm doxing my uh we're gonna need to blur some of this out if that's okay doxing my API key yeah we'll

do we'll we won't dox that we will blur that out so sweet yeah um but yeah you can trigger any workflow via API and then you can pass in Dynamic Fields so like if you have a cool form at the bottom of your website that you wanted to trigger this crazy workflow and get them an email sent you just copy paste that web hook definition and uh it will run whenever you'd like and you can also set up an alert on gum Loop so that you know if things go wrong you get emailed if there's

an issue simplifies the process I don't know if you can do this but can you show an example of someone who uses a gum Loop web hook uh in in their product yeah a lot of people have them like in internal dashboards so like you you pay to be to use the service and then you have access to like this crazy PDF processor or like contract analyzer but uh often times people don't expose them like on the landing page because you can just like Run a thousand workflows that will cost a lot of credits um

got it yeah cool I can show you uh a few more things custom nodes in particular I think those are really cool so max I'm loving this thanks yeah I I love to demo it's like the best part of my job for sure um okay let me show you this one is just a random workflow I think it's cool every morning at 9:00 a.m. I get a text and an email about my entire day so it just specifies like the start and end time for this Google Calendar reader it researches every single person I'm meeting

so it gets the attendee list does all that research of like finding their company scraping like their revenue monthly web traffic to kind of size up how big of a customer they are or how big of a customer they could be um it feeds all of that into a prompt saying like hey I'm Max from gum Loop this is my calendar this is all the research uh explain who I'm going to meet why they might be important to me this is what I care about it then has another AI prompt that makes a tldr like

a three or four point form thing that I can just see on my phone at 9:00 a.m and then I get a much more thorough email report um all of this is just scheduled you can schedule things with natural language uh okay you should be able to schedule things with natural language this is a the the UI was collapsed for some reason yeah you you would click new time trigger here and then you're able to describe I I know why okay I couldn't have scheduled it because it was already scheduled right um but if if

you have a new workflow you can just describe like every second day of of every 4th month at 9:00 a.m. and it'll it'll make the Cron job for you let me uh I just wanted to go back and show you this this was the competitor ad analysis output that just came in two minutes ago because it took a bit of time to run over every ad but it talks about new ads in the last seven days uh this these are all of the links to the ads so I can go watch them uh I you

can change the prompt so that it formats it differently but I just asked it to like make things spacious use a bit of color put Emojis focus on the content type and structure but it's a a s simple kind of prompt edit away if you want a totally different analysis of ads so cool you can also link together like if you use that as a subflow you can speci speci ify 40 competitors and have one comprehensive ad analysis if that's more interesting it's like having a junior ad assistant totally and it takes like an hour

maybe 45 minutes to build like a completely custom one from scratch and the cost like what's the cost of like an email like that uh so it depends it's kind of like a a function of how many ads there are how many times you're running the Gemini queries like B I think um it might be like 500 gum Loop credits which doesn't mean anything to you as I'm saying that but uh way way way less than someone spending an hour of their time what's the uh what's the current you know USD to gum Loop credit

I actually don't know the exact conversion rate I've been using CAD so oh no I don't know what yeah what our conversion is but one of the perks of gum Loop is that you can actually provide your own API keys if you wanted to let's say you already pay for Apollo you already pay for Gemini you pay for like five other you can put your own API keys and then the cost on gum Loop will basically drop to zero so we have some really large customers where kind of like credits maxing they just put in

their API keys and all of their workflows are like five credits the cheapest plan comes with 30 credits or 30,000 credits um so they can like really run at scale without paying a crazy amount so 30,000 credits it's n $97 right now yeah right now as of recording this um so 500 credits would be like a162 per email that sounds about right so we're talking I mean think about how much you'd have to pay a junior ad person in San Francisco where you live um you know you're talking minimum $80,000 a year yeah right probably

yeah I think that sounds right um You could also make it cost a lot less on gum like throw on your own API key watch the credit cost drop to 50 and then run it a thousand times if you want and it's kind of like negligible cool I want to show you custom nodes now so this is a feature I think is is going to be one of the the focuses of gum loop on top of the AI stuff where we're kind of layering on top of the product so you can just like get your

workflow built for you which I'll go into um often times we notice that like a large customer of ours like instacart or samsara they they really want either to inter with their internal data like they want to uh hit their own end points or they want some third party that we don't support on the platform so we always had to build custom Integrations for them but we what we like thought would be the best solution is to let you build your own integration so you go into the custom node category and uh let's take for

example built with this was one request that we got recently someone wanted this builtwith integration it tells you like what websites a uh or what products a a website is built with and uh I can just copy the docs here into this custom node Builder and we'll get a builtwith node in a couple seconds no so I'll go create custom node you'll see I'll call it builtwith because I made this yesterday the input we can call it company the output data you can add as many inputs like kind of just like build your own integration

here uh just by like choosing the type you can add a logo I won't do that for now and then I'll say uh make this integration please paste in everything it understands the context of what a gum Loop integration is what packages it has access to it's telling you put in your API key right here because I don't pay for built with but that's where you throw it in and then everyone in your workspace which is kind of like how you collaborate with team members uh on the gumlu platform they'll all have access to your

custom nodes so I have like a a studio gibl node for example they have a public facing API it'll tell you like stuff about a movie everyone at gum Loop can use this just like the gum Loop team built this custom integration for you and the people who built it can go back in the code if they wanted to change it um I could say like add comments throughout the code it already had a ton of comments but it'll write it again now with my uh even more kind of comment forward request um so what

we noticed is like a lot of semi- technical people that companies uh have just used this interface to build really complex like Twitter scrapers like people are scraping Blue Sky for social media analysis they're like building Integrations with their Dev Team without actually being a Dev uh you can kind of like help yourself since AI is baked into the product and this is going to be a huge focus in the future I I think the next step is what if you could just like hit command K on the canvas and describe the the integration you

want it will know how to name it it'll know what icon to get the inputs it'll know how to write the code it'll know how to test it for you uh and it'll just kind of appear here here so you can just uh you never even have to enter this this janky custom node Builder it's not even that janky honestly but I would love a world where I could just describe like it would yeah it would make my life easier for sure yeah I I think one of the janky parts I mean I'm very critical

of uh I I always think we can do better which I I think is why we get to our whole team is very like uh UI forward so when when things start to look ugly to us we get really critical of it and want to improve it totally but little things like the fact that I pasted in all of the docs I shouldn't have to do that I could just link the docs and we could scrape them uh that would be a lot easier true a lot more pleasant um you the fact that I had

to like specify company and output the docs should tell you what the output should be they should tell you what the input should be uh I think that's that sort of direction is how it could be 10 times better than what it is right now one of the last features I wanted to show you is kind of addressing the same problem as the interface where if someone builds a really powerful tool you shouldn't need to understand how the tool works you should just be able to experience the value it provides like you don't look at

the code behind the SAS product you love you just use that tool or use that product so we we created a Chrome extension um this flow looks kind of crazy but I'll explain what's happening in a second the main thing I wanted to point out is that this flow starts with a Chrome extension node and what that does is it allows the flow to be accessible in my Chrome extension here the gum Loop Chrome extension um the one I wanted to show off is a LinkedIn profile researcher it does everything that I would do as

a recruiter to reach out to like someone who seems like a good candidate to join gum Loop um let's go to my co-founder for example let's say I wanted to recruit this guy I would go and press play on this workflow I have pre-built it's taking the entire content of the screen and throwing that into the workflow just like you're kind of copy pasting it except a lot more seamless uh it could also screenshot it could look at the there's a bunch of different actions that the Chrome extension can do but in this case it's

scraping and then it feeds all of that let me actually go to the Run itself it feeds all of that um through the workflow which is doing like the processing and Analysis of the of the content of the profile so the first thing it does is it extracts like name Title Company University location it summarizes the person's background I specified that I care about certain properties in a candidate um like being a founding engineer or a Founder before so it it gives me the notable details it then finds their Twitter and their GitHub this is

kind of like a cheeky subflow where I Google their name uh I have a I I have ai look at the top results and pick the one that's most likely their socials it dumps all of that in a Google sheet so that we can track candidates it pings my team on slack being like hey guys look at this new profile go add them on LinkedIn so they can kind of feel like they're being reached out to and then it also finds their email with Apollo and then uh Engineers like a really basic message you can

really go crazy on this if you wanted to like use this in production most of the people who are using this type of workflow have tons of context about like what the company does and why they're reaching out maybe a bunch a bunch of example emails and then it puts all of that in my inbox as a draft so even if like an intern on our team finds an interesting candidate they can get an email in my inbox so that the founder is reaching out um and this lets kind of just like everyone benefit from

the tool you're using without looking at this crazy workflow they just open the Chrome extension press play uh and things happen and Dreams Are Made they are yes hopefully I think ing the Chrome extension with the the custom node Builder just lets you build infinitely powerful like no code Chrome extensions which which I find pretty cool what else have you seen people do a lot of really nuanced like Outreach is a big one so like let's say there's a a list of hotels in this like Niche directory that you look at and you wanted to

email each one and be like you're ranking third out of 50 we could make you number one you're ranking like 402nd out of 50 it will like with a single click can scrape the entire page draft 50 emails that are all relative because it knows their positioning and then you get like six hours of personalized outbound done as a hotelier uh Service Company just done in a couple seconds um that seems kind of random but that's like the the first one that comes to mind it's all about like imitating the really Niche workflow that you

do every day and just building SAS for it because I don't think any vertical SAS startup would ever build that but now that you can just use Legos and piece it together you get your own sess yeah I I was having a car ation recently with a an executive of a a large company I do a billion in IA every single year and he was walking me through uh basically how this company works like how the sausage is made and I was shocked to hear how much of his company was operating manually like how few

automations he was actually doing in a world where things like this exist um and this is like a you know uh Tech forward company this isn't like I'm not talking about a company that's been around for a hundred years and I think that if you're a big company like that to a small company to a company of one I think a good exercise is just writing down what are the things I'm doing manually and thinking about how can I auto you know what can I automate being in business is a game of of unfair advantages

it's a game of uh creating the best possible customer experience and that means it's always about how do you save time as Founders and executive teams and also you know so that we can work on our like high leverage stuff the stuff that we think that actually could move you know can move the needle while automating away a lot of the stuff that um is repetitive frankly yeah I like to say that like when people ask me what they should automate for their businesses I like to say that if you can list it as a

a list of steps like for an intern you would hand off a little sticky note being like you do these 15 things in a row and that's the entire workflow then you can 100% automate it and I think there's like thousands of those workflows in every business there's opportunity to automate basically everywhere it's just about like understanding what tools can get you there and understanding the problem itself to to solve one huge thing we were noticing was like an SDR or a marketing person or a growth person at a company would deeply understand a problem

but they have to like break that down for an engineering team they have to like find headcount and budget and then they'll get some like half baked solution that is not exactly what they had in mind because there's kind of this broken telephone sort of situation going on but if you give people the tools to solve their own problems you get just like hyper custom exactly what they wanted work blows that that work out of the box and that's kind of what we've been doing as a startup so like we I like to think we

we're super efficient because we automate basically all business processes at the company with gum Loop uh that's why I think the product gets better because we dog food it um and people ask us like how big the team is normally and when I tell them we were two people and two interns up until just recently they're kind of mind blown because we seem like we're a larger company but it's because we can just like automate the boring stuff and focus on engineering product uh marketing like the things that that we we think we're good at

and that matter yeah absolutely uh I also think that when you compare using something like gum Loop to you know sometimes working with human beings you're you're you know like for example the first flow that you showed around sending emails that were so data enriched a lot of those emails probably if it was a human behind it it probably wouldn't be as personalized um or have as much data um now I know someone in the comment section is going to be like yeah but it would be more personalized it's a human being um and I

hear you like there there is by the way I'm not saying that like sales needs to be done automated I'm just saying that I'd rather have that person you know H you know in the first video call or in an IRL meeting than sending like essentially automated sales email so U Max I want I want to give you a just I just want to thank you for for taking us around gum Loop playing with it um what should people do if I mean do you want yeah I guess sign up to gum Loop and play

with it yeah uh we're like super easy to sign up with totally free to use at the beginning like you don't no credit card needed to play around I think that's like the most honest way to build a product like if you can't hide behind a sign up flow or like a book a demo button people can actually see if they like it or not which holds us pretty accountable so yeah go to gum Loop sign up for free if you do the tutorial you get a thousand free credits so you'll actually have like quite

a lot of space to just play around um and we have a community we're building a slack Community now so like we'll have a we have Discord but we'll have a slack Community where you can ask questions get help from experts and then pretty soon you'll be able to just sell your workflows share them with others if you have any questions just uh I guess email us or yeah join the community yeah and I think you know my perspective is if you're not if if you're not automating stuff in 2025 like you should be um

so like play with the tools like play with gum Loop you know play with the other tools that are there um find what works for you um and it's a there is like a learning curve in terms of like okay now I understand what I could automate and from that you can just layer on more and more automation so um thanks again for coming on Max uh you're a legend and uh I'll see I'll see you around yeah thanks for having me bye everyone [Music] it's time baby