Apple Intelligence on iPhone in 5 minutes

♪ Upbeat instrumental music ♪ Your iPhone is the most personal product in your life. It's part of so many things that make you, you. Now, we're bringing together that personal context with the power of generative models to deliver intelligence that understands you, starting with Writing Tools.

You'll be able to rewrite hastily written notes into a polished dinner party invite. Adjust the tone of that Slack message to your boss to sound a little more professional. Or proofread your latest review on Goodreads before posting it to your fellow bookworms.

Sometimes the best way to get your point across isn't with words, it's with emoji. You'll be able to create new emoji simply by typing a description. Or create fun, original images with Image Playground.

Suppose you've got a photo in mind that you took ages ago, but can't remember exactly when or where. Just describe it and Apple Intelligence will find it for you. It even works for getting straight to a specific moment in a video.

You'll also be able to create an entire movie just by typing a description of whatever you have in mind. Apple Intelligence will automatically find relevant photos and videos, and smartly arrange them into a storyline. Apple Intelligence on iPhone 16 will help you prioritize and focus on your most essential communication.

In Mail, you'll see summaries that convey the most useful information. Your notifications will be summarized too. ♪ And priority notifications will be placed at the top of your stack so you won't miss a last-minute invitation.

Your iPhone is with you everywhere you go, and we wanted to give you the ability to instantly learn about everything you see with iPhone 16's new Camera Control. Suppose you stumble upon a restaurant you haven't been to before. With just a click, your iPhone instantly pulls up restaurant hours and quick options to check out the menu or make a reservation.

And say you come across a flyer for an interesting event. Just click and add it to your calendar in the blink of an eye. ♪ What kind of dog is that?

Now you know. If you come across a bike that looks exactly like the kind you're in the market for, just tap to search Google for where you can buy something similar. ♪ And if you're stuck on a particular concept, just use the Camera Control to ask ChatGPT for guidance.

Apple Intelligence marks the start of a new era for Siri. With richer language understanding, Siri will follow along if you stumble over your words. - What's the weather tomorrow morning at Muir Beach?

Oops, I mean Muir Woods. Siri: The forecast is calling for clear skies in the morning near Muir Woods National Monument. - And you'll always have the option to type to Siri when you want to make your request a little more discreetly.

Siri will give you step-by-step guidance on how to do something on your iPhone, like deleting duplicate photos from your library. This will be great for anyone new to iPhone. And it will be able to take hundreds of new actions in your apps, like updating a friend's contact card with his new address, or adding a set of photos to a specific album.

Apple Intelligence draws on the immense power of our silicon to run multiple generative models on the iPhone in your pocket. For more computationally intensive tasks, Apple Intelligence can unlock even more intelligence with Private Cloud Compute. Private Cloud Compute maintains the privacy and security of your iPhone while giving you access to generative models much larger than what fits in your pocket today.

When you draw on Private Cloud Compute, your data is never stored or shared with Apple. It's used only to fulfill your requests. And in a first for the industry, independent experts can continuously verify this privacy promise.

This is an extraordinary step forward for privacy in AI. With new ways to express yourself and relive memories, along with tools to help you prioritize and focus so you can get more done. Apple Intelligence is going to transform so much of what you do with iPhone.