Ultimate Facebook Ads Training 2020 | Beginner's Guide to Facebook Advertising

so ladies and gentlemen close out all of your tabs sit up straight and get ready for a very enlightening entertaining and educational that's the third alliteration I'm going for Facebook Ads free training so yeah most of you guys know who I am but for those of you that don't my name is Emma and gadji I run an advertising agency called IG media if you are an e-commerce or info product client go check out the link in the description for the case study apply to work with us at the end we would love to have you

so apart from that shameless little plug I also own a company called green sitcom which is actually the world's biggest education company for agency owners specifically and that's pretty much all the stuff that you don't care about that I still need to say in order to sound credible so yeah let's get straight into Facebook Ads ultimate guide here's what we're gonna cover why advertise on Facebook and we'll do for you how to set up your Facebook and Instagram page how to set up your facebook business manager how to create a campaign and how to optimize

your campaigns so what to advertise on Facebook you see you've probably heard about this magic Facebook Ads that will make you sound like crazy but really are they as good as they are amount made out to be are they the right fit for you and potentially for your agency let's find out because they're definitely the right fit for myself my agency clients and we've spent more than 1.3 million dollars on ads now here's why I advertise on Facebook first reason is for my clients at IG media now we manage the advertising campaigns of our clients

and we use Facebook to increase their sales secondly I also do it for my company grits Unicom and we're also just about to roll out some ads for gadji which is my clothing line once again you can find all the links in the description now the simple truth about advertising on Facebook is when done properly it works now this is fantastic if you run a business and even better if you run an agency because businesses out there will pay you to use Facebook advertising is set to promote their business drive more sales drive more leads

but here are just some things you can achieve with it number one sell more of your products / service you can advertise your product or service and send people to your website to purchase you can use Facebook adverts to collect names emails phone numbers etc etc you can actually promote your Facebook page your Facebook post your Instagram videos and increase engagement and you can get more downloads of your apps and users to your messenger inbox or other objectives now 99% of time you'll just be using the first two sending people to your website and to

generate leads okay that is pretty much all we do for our clients we I guess we generate leads sometimes for a funnel but at the end a the main thing that we're looking at is what sales we get for our clients but why is Facebook so good as well as being the platform with the most users Facebook also has the best targeting options now although it doesn't have as many as they used to I'm sure some you guys remember April I believe it was March / April of 2018 Facebook had its whole Cambridge analytical scandal

after that point some things just weren't the same for example look like audiences although from our experience with clients some reason 20/20 look-alike audiences have kind of made a resurgence and I also just realized some of you guys may not know what look like audiences are ball I'll reference that again later on in the video but and as my point is Facebook use to have way more targeting options I can tell you that from firsthand experience but nonetheless their targeting options to this day are still better than any other of its counterparts now as I

said although it doesn't have as many as is used to Facebook still purchases data in order for the act for its advertisers to be able to target its users more accurately so it's easy to increase your budget and scale up your campaigns quickly so the main benefits are you can rapidly field test any offer or product with low budgets add feedback will tell you within days if it's going to work Facebook has and I said buys informations from its users just so we can use it you can go very narrow and target everyone that has

a dog in your neighborhood or very broad and target just everyone that has a Facebook account okay but now with Facebook you can add to spend five dollars I mean two hours you can even spend a dollar a day or you can spend ten thousand dollars a day in fact you can spend up to two hundred thousand dollars a day I'm sure there's advertisers out there that spend more but as far as I know like just from my own acknowledge the the biggest advertiser is spending between two and three hundred thousand dollars a day right

now on Facebook and you can go from one to another within a few clicks now once again I'm probably gonna go on some little side tangents here this is meant to be more of a beginner free training but nonetheless I like to pull from my experience from myself personally and my clients I can tell you with Google I mean with Google you can literally go from spending $100 a day on a campaign to spending $300 a day it would one-click and the numbers are gonna hold up whereas with Facebook if you take the budget of

a campaign if you're doing CBO which is campaign budget Altimas ation once again or whether you're signing the budget at the Adsense either once again again it's set in just a little bit my point is with facebook you can't scale from like 20 a day to 200 a day without throwing Facebook way off of balance as I said gule it just has this ridiculous sturdiness to it I guess you could say as I said you can just I mean you can throw those budgets around you can ping-pong them back and forth up down and it

doesn't react in the same way that Facebook does so that's just a little side tension let's get back into scaling I said once everything is pieced together you can scale and scale putting dollars into the Machine and getting I mean two three sometimes even 20 times that amount of money back okay now here is an extremely quick glossary of all the things we're gonna be covering today however abusing a lot of technical terms in this video my advice is that you click the link in the description below because I actually went ahead and created a

guru agency SMM a glossary so just go ahead and just open that in the tab next to you so that way you can just check any terms that you don't understand but here's just a couple leads as an individual with an interest in what you're selling you know as their contact information which could be email phone number etc etc targeting now this is a choice of demographics and interests for an ad set we got assets and now that's just going to be the photos or the videos automation removing manual work from any job or process

for example you might automate sending invoices to clients budget is the maximum amount you will be allowed you will allow an ad set or as a set a campaign depending at what level you're optimizing for to spend okay now before you even think about creating an advert it's time to set up your Facebook and Instagram page now this might seem like really basic stuff and if we want to skip past this bit just be my guest but you be Jenny amazed at how little things like your Facebook page is set up make a huge difference

to the performance of your ads I'll put in the description the first link you'll need to create a page on Facebook in the description below now if you click onto that you'll be brought to this page 99% of time you want to choose create a business for your brand however in limited circumstances you know for example with my personal Facebook page you make a G you would choose a public figure instead now I'll use this as a quick opportunity to remind you that Facebook is desperate to improve the quality of its adverts and as a

result it has increased ever more stringent restrictions on advertisers from from the get-go make sure you use your full brand name real address and phone number as I said Facebook over the past two years has been kind of bruised and battered publicly in the media and because of that you know that had trickle-down effects to the advertisers so just I mean look if your local business running it's not so much you won't have to worry about it as much but there's just simple there's just such easy wins that you can do as I said like

making sure that you have all the right contact information you have their address like everything is filled out and everything aligns okay between your business manager your pages etc etc another quick little side tangent but this is a really important tip is when it comes to payment options Facebook really doesn't like it if your card gets declined so I recommend for all of your clients or for yourself personally get it so it bills the bank account like it's a direct debits set up with your bank account because sometimes it happens where a client travels abroad

and you know their fraud prevention thing flags up or this or that and it just causes a bit of a nightmare so it's better that Facebook builds it from their bank the thing is one thing you never want to do never let a client or you personally never build from a PayPal Facebook doesn't say this but I know for a fact that Facebook doesn't like pulling from a PayPal at the end if what Facebook wants is what every agency owner wants which is smooth billing process and not to have any accounts receivable okay and it

wants to make sure that its cash flow is a streamline as humanly possible and it knows like people hold money in their bank account more than they hold money on in their PayPal more than they hold more than the credit limit that's allowed on their credit card okay so as I said that's just something that you know you'll learn you learned through years and years of experience okay so things like that just making sure that I said everything checks out everything is aligned and I'm gonna give you some other secret hacks and secret tips in

just a second to make sure that you're in Facebook's good books okay because that will only lead to better results as an advertiser next thing is you need to set up the basics for your page you want to head over to canva and just use their free tools to create a simple cover photo as well as profile photo so just take some time to gather dimensions right as this is gonna appear in every advert you serve next you want to set up your Instagram account now you need to remember the same principles as your Facebook

page input the correct contact information use a high-quality profile picture and a clear bio you'll need to create your sorry you'll need to convert your account into a professional account you do this by going into settings account and then switch to professional account you'll be prompted to choose between a business or creator brand once more you want to choose a business account now once you've done this you need to connect your Instagram account to the Facebook page you've just made now now here are some secret tips as I said invest in page likes ladies and

gents Facebook favors more established pages over new ones so this is an easy way to gain credibility all you have to do here is look at countries that have a much much lower CPM than what every year based so countries like India and Nepal maybe Venezuela like you know those sorts of countries just have lower CPM you know it's cheaper to advertiser so you do that and you set the language to English and for around $50 all you do is you just go on camera and you go press like if you work hard you know

just something that prompts people to press like in order to in agreement to something or something along those lines and as I said it's very easy to get 5,000 page likes for literally 50 dollars and that has a positive effect in Facebook size and we've even noticed it where that on a brand new page that'll actually lower the CPM alright so how much it actually costs to advertise I said there is Facebook has an algorithm and most of it is dictated by the market but identity they have their own things they put in place like

there's even something in the past year if you have a bad I think I don't know what the actual term is but it's something along the lines of like a bad satisfaction score I think it's actually called satisfaction score so this is something that once ever we had to face with our e-commerce clients where for some reason they were just getting flagged as a bad satisfaction score which kind of sucked so that was something we have to work through and get them to a point where they were having a really good satisfaction score but my

point is there's certain things that Facebook yes the market dictates the price of advertising in general but there's certain things that Facebook will do is set to kind of demotivate what in their eyes what they deem is like bad advertisers to advertise okay may see Facebook incentivize incentivizes good behavior just remember that next thing is set up on an auto-response okay you want a monitor monitor your facebook inbox setting up an auto response to ask people to contact your customer service email because is that some people be hitting up your Facebook pages inbox just set

up an autoresponder and said to tell people no actually go to my business's customer support email next thing is set up comment moderation the more you spend the more comments you'll attract positive engagement is great but negative comments can ruin even the best of adverts so how to set up your business manager know at the very top of the structure is your business manager now anyone can set one up this will be the hub of everything you do as an advertiser you can have multiple pages users and add accounts within your business manager you can

also connect your business manager to another one so as an agency you'll be able to partner up with another business's business manager to advertise on their account again I've left a link to create a business manager in the description here once more you'll want to follow the same steps as you did to set up your page but bear in mind that this business might also represent you or agency or a larger business rather than just being the brand you've used for your page now after you've created your business manager the first thing you want to

do is connect the pages you've just created to do this very simple you'll head over to the business settings of your business manager click the three lines that kind of look like a burger at the top of the screen and this drop down menu will appear and then click in the middle option of the column which is now that you're in the business settings section have a look around and get comfortable here this is where you can control all the assets of your business manager owns or has control - next you'll need to click on

pages and then just press add you'll be given the option to add a page now if you just created one you'll be an admin and as long as it doesn't already belong to another business manager you'll be allowed to claim it for your own business manager now if you're working with a client you'll need to request access to a page you follow the same process for Instagram and clicking in ceramic counts under the accounts heading just you know then go ahead and add your account you'll just need your username and password no after claiming your

pages you'll want to create an ad account now but most businesses have one ad account so if you run your own business you'll need to set one up for yourself if you're running ads on behalf of a client you'll need to make sure that they have one created in their business manager that you request access to and I recommend you you get them to add you as a partner okay so if you go look on the left side you are just at users tab where it says people and partners it's best thing you can do

is get them to add you as a partner of their business also another thing that I mentioned there about the ad accounting is and this is somewhere in the past six to 12 months I notice we've changed because before you were able to just have your business manager and you were able to have five add accounts and you were able to just create them all of once and you can actually have two business managers so you can have two business managers ten ahead accounts and these are just backup at accounts and that's always very useful

to have that said somewhere within the last I don't know 6 to 12 months Facebook decided that you need to spend at least like five or ten dollars in order to unlock more ad accounts so if you haven't had a calendar you spend five rythmic just it doesn't even matter what you like advertise your agency website or this or that like it doesn't really matter you know you can just even do like a brand awareness ad but just spend five or ten dollars so you can unlock the extra ad account and have the ability to

create those extra backup at account and creating your pixel okay now your next job is to set up your Facebook pixel the face of a pixel is probably the greatest yet the most complicated thing to ever happen to Facebook marketers the truth is though it's just a simple bit of HTML code that's embedded in your website it has a couple of jobs the first one is subtract what visitors to your website are doing and if they are actually completing an action or purchasing a product the second is to associate your website visitors with Facebook and

Instagram users now this is a great way of assembling a retargeting audience of people you know are already interested in your brand now to create one you need to go expand data sources on the left-hand column choose pixels and then click Add give your pixel name and type in the name of your domain now at this point Facebook will suggest methods of automatically integrating your Facebook pixel with your website now for most websites like a wick Squarespace etc etc this is simple to install now this is actually a screenshot of our clickfunnels account and all

it takes to copy and paste the code the face will give you is to go into the head tracking code of the website or the funnel and just press paste so here's another thing if you are like let's say you're running ads for our sorry you're trying to track let's say calendly or leadpages or clickfunnels or this or that like it doesn't matter what you're trying to track all you have to do is just open up the head tracking code of that software or service etc etc and just paste that in and once it's in

then there you go it's in there and it's tracking but to make sure that your Facebook is indeed installed correctly check the link in the description for the video for the chrome Facebook pixel helper install this in your toolbar and you'll be able to check if the pixel is firing on your website here's some more great and see secret tips set up multiple ad accounts as I said if you ever want to add a count get shut down you'll need a backup next thing never use your own card for a client's ad account as I

said always use your clients credit card for ad spend even better get them to hook it up to their bank and as I said never bill your clients ad spent with your retainer because you just don't want to be in that nightmare situation where let's say you're building your clients like 2004 ad spend and you only end up spending 1500 cuz spending any more than that you just be wasting ad spend or things are going really well and you want to spend 3 K that month and it's just like you're you're handcuffed because you gotta

wait until the client pays the additional amount this cetera et cetera just trust me your client puts their information inside of Facebook and you're just advertising on their behalf next thing is set up domain verification ladies and gents I've said this already but Facebook favors legitimate advertisers so the main verification is an easy way to demonstrate this so how to create a campaign I'm just going to go ahead and break down the difference between a campaign ad set and ad okay so campaign now this is where you choose your marketing objective you would usually have

one campaign per offer your ad sent now this is where you choose how much you're gonna spend the day and as I said this depends on whether you're doing campaign budget optimization or at your you're doing you're setting the budget at the ad set level okay but I'll go into that in just a second this is where you set how much you're going to spend a day where do you want it to show up and who do you want your ads to be served to next thing is ad this is exactly what your users will

see on their desktop and phones it is composed of images video text a headline and a call to action ladies and gents I think the easiest way for me to illustrate this and I really just want to drill you in with a few lessons here is at my agency there's a lot like we take over from like some of our clients have worked with agencies prior to us and then we take over from a failing agency and the number one way that I know that in the last agency didn't know what they were doing or

they thought that they were too clever is by the fact that sometimes I'll have 25 different campaigns okay and it took me I'd say for the first six to eight months of advertising on Facebook I didn't really truly understand the difference between a campaign and ad set in an ad I'm just gonna go ahead and tell you guys what we do at our agency and hopefully this will kind of illustrate the point and our agency we only ever have three campaigns Boreas Apollo and kontiki now Contiki if you guys know the story of Kentucky for

us that campaign is all about exploration trying new things Apollo is about accuracy so it's about retargeting retargeting you oughta think about the bow and arrow Apollo the king of cold so cold audiences you won't call your campaigns this okay it just because we're a bunch of nerds in my agency what you will call your campaigns are just cold retargeting and testing okay I see this all the time where you you know we will come in with an agency and they just have so many different campaigns and ad sets in none of it since the

only thing you need is three campaigns called retargeting and testing okay now if your client has multiple products like let's say they have a mid to your product and then they have a high ticket product technically you'll want a cold retargeting and testing so you in that case you want six campaigns right so three for product your higher ticket product and then three for mid tier product now for us personally as advertisers it is an advertising agency we actually like to if they have two products we actually like to do that in a different ad

account okay we like to split off the ad accounts that way all right but for you it may not be worth it or where you may decide to do things differently then in that case you'll have six campaigns cold retargeting and testing but then for let's say like they're two different products okay this is a little different if you have like an e-commerce you're working with the e-commerce company or whatever I'm talking brands other info product businesses or brands we're really like they only have one or two products that's the way we structure things my

name is back to my point so we keep things simple there's only pretty much most of time three campaigns okay within those three campaigns we might have anywhere from five to fifty different ad sets okay now that ad set level is really where the magic happens in terms of figuring out what works and what doesn't work here's the thing I see so many experts and gurus and this and that and they just have no idea what the hell they're talking about and I think it's probably because it's like just to be very honest I don't

know anyone who's a guru or an expert or this that who like actually still actively runs an agency so yeah I think they just saw a video once and just ever be retained in some BS but running ads for your clients he is like being a scientist okay and when you are running a scientific experiment what is the most important thing that you have constant variables and you only have one variable that has changed so I see this all the time where people will have all these different ad sets and like they're like the like

the demographic targeting is different you know so like in one ad sent they're targeting like let's say let's say you're running ads for like a luxury men's sunglasses I'm one thing that we would do in our agency so we have our cold campaign and then within that like let's say we might have an ad and we might have an ad set which is a lower piana like everything is the same except everything is the same except in one we're targeting people who are interested in Loro Piana and the one we're targeting people who are interested

in a Porsche as an example and then we see which one works better and then within let's say the lower piano one works better that that interest targeting works better from there we might split up between Loro Piana interests for both ad sets 25 to 32 year-old men and then we might try 32 until 40 and then see which one works better and then from there we can assign a bigger budget depending on the size of the audience that is but my point is like the campaign level you honestly don't have to do much thinking

like I said called retargeting and testing that's it it's not rocket science that's the other thing if you see like an expert or this or that out there and like they have their diamond this is this is the main problem I see if they dilute their spend okay they think they need all these different campaigns and ad sets and they they get so complicated and granular with it where they're like 20 percent of video views off this and then if they like watch that retargeting video and they get 20 percent video views off off that

and you just trust me we've tried all that we spend years trying it the best thing is treating it like a real scientific experiment my point is at a campaign level you don't need to do much thing at the ad set level that is where you're finding out which audiences so let me also say this campaign level is like what is the objective ad set level is like who are we targeting who is receiving this and in what form so for example another thing that you can figure out an ad set level is should I

run ads just for Facebook feed or should I run Facebook feed and bundle in other placements so really at the ad cell level you're just figuring out like who my targeting and how am i reaching them at the ads level that is okay I know who I'm targeting and how I'm reaching them now at the ad level you decide in what way am i reaching them so at the ad level obviously that is where you split test and you figure out what ads perform the best like what image were creative what headline etc etc and

the thing is I'm coming up this year to my fourth anniversary of having an agency and I'd say around two and a half years of having like a real advertising agency I was so misled for so long because I looked at so many marketers and they such a complicated setup in their ad account and it's only when I realized like what is the purpose of each step of the campaign what is the purpose of the campaign what is the purpose of the ad set was the purpose of the ads that I really learned to streamline

things and I learned like what am I looking out for what am I actually optimizing for so here's an example right here of what you know here you might have a cold campaign within that you might have you know anywhere from 3 to I mean even 50 ad sets and then within those ad sets usually we have around three to five different ads now well Facebook will do is in the first let's say 3 hours or 6 hours of 12 hours it will give them all even distribution the ads and then based on which ones

are performing best they'll take that small sample size they'll extrapolate that and then they'll assign higher budgets to that so Facebook is actually optimizing that for you within the ad set level now to create a campaign you'll need to go through the ads manager section of your business manager again I've left a link to this in the description but you can also access this by clicking on the three lines at the top left hand corner and clicking through make sure you use the drop down menu in the top left hand corner to choose the correct

ad account you wanna advertise on next you need to press the green create button you'll be sent to this page where you can choose an objective for your campaign again the only two objectives you will ever really need to use our conversions and lead generation in this training we're gonna be focusing on conversions rather than lead generation however I've also filmed another video where I go more in-depth on lead generation that is the three hour behemoth free training so if you want some more extended free training for Facebook and you want especially a some more

extended free training for our real estate agents for gyms for restaurants for this that local businesses check out that free training in the description I actually give you guys an entire six page plug and play at the end as a bonus for staying until the end so just a little heads up now creating conversions conversions come in two shapes and sizes the first estándar events not if you're an e-commerce company or work with one when you integrate your pixel it'll automatically create standard vents such as Add to Cart and purchase now we often use custom

conversions for our clients as this allows us to track a number of elements of the campaign setting one up is easy you just need to feed Facebook with the URLs that correspond to the event for example tell Facebook that you know once a user reaches the Thank You page to downloading a free guide they have completed a conversion so just to drill down on that point a little more the main difference between a custom conversion is standard event is a custom conversion is based off of the URL okay so once someone goes to a specific

URL you have told Facebook that they have achieved a certain custom conversion with standard event it's based on code so for example like let's say someone purchase a product you will put the Senate event code in the purchase page okay and then based on that code then Facebook will know that they have accomplished a specific outcome with us we do both first we like to be even more sure in our tracking now custom conversions are way easier to set up because there's no code that it's involved is basically just based off of the URL but

standard events are definitely more accurate we've found that now in terms of creating your campaign go back to ads manager now you should choose a conversion objective give it a name and click through here's where you'll let Facebook know which conversion you would like the campaign to optimize for next scroll down and choose your audience now Facebook offers three types of audiences the most common is saved audiences and that's simply where you choose targeting based off of interest demographics and locations you can create one for each ad or just say want to use it over

again and again next as custom audiences now these audiences can be created from a number of different sources such as people who have visited your website people who have engaged with your Instagram page or even watched one of your videos now this is used in the retargeting element of a campaign remember I told you we have three different campaigns cold retargeting and testing so I said that we'll be using the retargeting campaign now you know you're gonna want to target audiences that are already familiar with your brand within that campaign now finally there look like

audiences without being overly simple and just in our experience these don't work anymore actually I will make a little caveat on that all the way from April of 2018 until all the rest of 2018 and the rest of 2019 look like audiences did not work they did not work for us one thing that I do want to say is in 2020 we found with our clients that there's actually been a little bit of a resurgence of look like audiences so for any you guys here who are actually I mean if you're just starting to advertise

test it out like that's thing like we always test out some I mean we've with some of our clients we do we try no targeting at all just demographic targeting okay and we like to test out like broad versus interest targeting versus like you know we said we like to try it and what we found was in 2019 2018 and 2019 look likes we're dead this year we found with some more clients that look-alikes are actually making a bit of a resurgence so just a little caveat now it's time to choose your budget now there's

no hard and fast rule for budgets but no that's spending like two cos any less than five hundred dollars on a campaign is unlikely to yield any results or will give Facebook a chance to find you an audience that's real cold that is for retargeting I mean also you can spend like $5.00 a day once on a retargeting campaign and it'll go to work I'm saying more for cold now we recommend setting a daily budget and a limited schedule okay next you'll need to choose the page you want to advertise on if you've set up

your pay a business manager properly you'll see a list of Facebook pages and Instagram pages you can choose from if you don't have an Instagram account associated with your page Facebook will create a blank one to serve your advert on Instagram for you now finally it's time to get into your individual average the two elements the successful a ver are the creative and the copy now the creative is just a fancy term for the image or video that accompany the advert now this point I should stress again that I've spent a fair amount of money

on Facebook over the years and I'm yet to find a better combination than a simple image and great copy with that in mind let's look at these two examples now one of the most common mistakes advertisers make is well trying to make the average look like AdWords okay the one on the left is obviously and so it's so obnoxiously an advert and so intrusive in your newsfeed that you would automatically scroll away from it whereas the advert on the right uses simple lifestyle imagery and it looks so much better so food is one of the

easiest things to promote on Facebook and Instagram because people want to see you like the wall on the right Jenny just looks like a food blog okay next up it's coffee again amateur advertisers like to use coffee as a chance for them to flex their English language skills and come up with witty pithy captions you might think that you're clever but the reality is you've written an advert and people don't like to read adverts ok compare the posts on the right to the one on the left it looks far more like a viral post of

one of your friends might share and intrigues you and makes you wonder why you are always so tired you want to click continue you want to see what the rest of it entail okay it invokes an emotional response in the reader everyone is always tired for the most part and you'll be far more likely to purchase the weighted blanket then you would have to read a ver on the left okay remember your best night's sleep yet the one on the left it just it doesn't do anything for you whereas like the one on the right

if I was scrolling through my newsfeed and I stopped and I saw there's only one way to fix your sleep and it's not by drinking herbal teas I would click on that I drink herbal tea like I drink a loose-leaf chamomile tea from a place called tea to shout out tea to and I drink that before bed so if I saw this look I'd be hooked it like this almost looks like a editorial like a blog post like that sort of thing okay that's the main thing that you want to do is you want to

avoid your ad looking like an ad also just a little ode to our philosophy about image and medium to long form coffee I don't even want to talk about the amount of times I've had some smartass try to butt in and be like yo man you gotta try the video ads like they perform way better like cool awesome if that's worked for you I'm just telling you in my experience over the years ninety to ninety five percent as that we run both for my clients and for myself personally our direct response style image with pretty

much never a graphic on it and medium to long form coffee with a really strong hook and headline that's the way we do it it works for us if there's something else that works for you better cool I'm just here to relay so to go live all you do is you press confirm so once again some secret tips here free imagery websites like unsplash this is way better than this next one picks a babe because the thing is a pixabay it looks slightly too stock imagery but nonetheless they offer free high-quality stock images next thing

is watch your copy Facebook doesn't allow advertisers that appeal to personal characteristics offer scams or political in nature so just check out the terms and conditions and by the Souris next thing is long-form copy often works better you'd be amazed how often people actually read a long-form copy so don't be afraid to keep writing to hook your user in next thing how to optimize your campaign now at the campaign level you'll see your tools spend to date the number of conversions you know purchases downloads registrations etc here you'll see a breakdown of results per ad

set each ad set should contain one variable I've explained this to you guys already next thing is you'll see a breakdown on the performer of each ad within an ad set now glossary I've already mentioned this but or you should have this open I mentioned the fact that you should have the closer you open but kpi's this is a key performance indicator so this is why you should be optimizing your campaign for results the number of times your campaign objective slash conversion has been met Ling clicks how many times users have clicked the link in

your ad regardless of conversion CPM how much it costs you reach a thousand people relevance score now this is an algorithmically designated score based on your engagement and other factors between one to ten the higher the better obviously now in each step of the campaign you'll want to assess the performance of the adverts this is when you can start optimizing it one ad set with different audience targeting performing better than the other ha you know has one piece of coffee flopped is one creative resonating with the users quite clearly and yeah this is what it

will look like and you'll have all of your KPIs available to you there so here's some more secret tips I've already mentioned this but just to drill this in once again invest in page likes set up an auto response and set up comment moderation ladies and gentleman here is the action step for today's video number one I want you to book in a call with my student integration managers Max and Kaden you'll be assigned to either one depending on what their availability is like we would love to see if you're a good fit for agency

in ki where as I mentioned previously our only largest education company on earth for agency owners specifically we also have the longest and most successful track record of delivering results to our student in fact you can just go ahead and check out the sales page in the link is in description for ATC we're and just hear some stories from people all around the world but nonetheless I want you to book in a call with one of my student integration managers we are always looking for new potential good fits to join agency incubator so go ahead

and booking a time with them next thing is go subscribe to the second channel for for uploads a week longer form content and weekly giveaways ladies and gentlemen for those of you that know me know I like to make 45 minutes about very nuanced granular topics here on the main channel I kind of need to you know play to the YouTube algorithm in this net so that's why I create a second channel where I do 30 to 45 minute Q&A sessions where I do student interviews where sometimes I interview clients of mine like what I

do longer form content about SMA where I can get more specific so go ahead and head on subscribe turn on the post notifications because I actually do weekly giveaways on there so you're entitled to those last but not least is I want you to leave a comment with what you thought of this video I'm gonna go ahead and give away a coaching call for every hundred unique comments I've done this once before and it's really awesome to speak to you guys obviously I'm very busy with the agency and the education company so let's do a

20-minute that's still we got plenty of time to talk but as I said go ahead and leave a comment because for every 100 comments I will do a 20-minute coaching call giveaway also go ahead and pin a comment in the description with the winners thus far so ladies and gentleman go ahead and complete those three action steps I want to thank every single one of you guys for watching and staying this far look forward to announcing the giveaway winners in the description based on your comments and on behalf of myself and the rest of Gordon

C team we look forward to your call with the integration managers and hopefully seeing you during the community soon