How To Cold Email To Get Clients In 2024 (30 Clients/Month)

all righty well in this video I'm going to show you and break down to you exactly how I made $5,000 in 24 hours by just sending automated emails here is our appointments which is a 65% positive reply rate you can see the payments that have come through on our recent stripe account there might be a million things that gurus are telling you to do this will 20x the amount of appointments that you book this only takes me like an hour to set up and it's been completely automated ever since I pit published now you don't

have to have lots of money to do this you don't have to be even like good at marketing or anything like that to do this but if you're a coach consultant or agency owner you sell any kind of high ticket product online all you need to do is watch this video in full and follow the steps now let me tell you a little story here a month ago I was getting YouTube advice from a consultant and I was told that I need to include dopamine hits like every 30 seconds if I want to get lots

of views well unfortunately this video has zero dopamine hits because I'm not making this for the masses see 97% of people have complete monkey brains with the attention span of a goldfish and I don't want you watching my videos okay cuz if you need dopamine every 30 seconds to watch something that could potentially change your life you're if you can't watch this there's no point of you even trying to start your company sell your company to me although I'm probably not even going to want it because to do this it does require consistency it's not

going to be easy but it is replicable and the reason why it's replicable is because it's a system a step by step that you can repeat over and over again and if you're wondering why I'm going to pull back the curtains and reveal the exact email process my $200,000 month agency uses to sign clients and service our own clients because I have something to sell you I'm just not going to sell you yet see if you don't know me my name is Dylan Wilson I've been running agencies for 6 years and I've scaled three agencies

to multi6 figures a coaching program do $100,000 a month and recently I shut everything down and skilled a brand new agency to over $200,000 a month in 5 months and I've helped hundreds of other people start and scale their agency in the process and while doing this I document and I give away everything that you would ever need to make your first million bucks online on YouTube and in my free 12 months to $1 million agency challenge if you want to join that you can click the link below because my selfish desire is that you

get to use my free content to start and then eventually one day you reach out to me for a partnership and or hire my agency to get clients for you now I have some of the biggest people in the space trying to copy me I'm not going to mention any names but I literally have texts on my phones that I was showing people on my team earlier who are asking them to pay me to teach what I do or they're saying hey Dylan let's jump on a networking call and then they're only just coming on

that call to ask me for help and then they're ripping off my syst systems and offers to use for themselves to teach their students which is all fine to me it does show the impact that my content has on the market and allows me to sleep just fine at night knowing that you guys sit around mentally masturbating yourself to people that are one step behind me so what we're going to do in this video is I'm first going to actually show you the proof that I've actually done what I've done I'll show you our go

high level account I'll show you my stripe account all that so you know I'm not just another one of these here online then I'm going to walk you through the 60-minute onetime tech setup then I'm going to break down how to find the sub niche of people in your Niche that actually want to be sold to then I'm going to show you how to create an actual irresistible offer and I'm get to give you guys a quick hint it's not $100 million offers formula that's been oversaturated and then I'm going to show you how to

write copy that literally forces people to respond and lastly if you stick around to the end I'm going to reveal the five bonus tips that we are using that are literally 20x in the results from our email campaigns all righty so we'll get this out of the way real quick you can see the payments that have come through on our recent stripe account you can check the date here to see kind of the actual results that we're able to get from this here is our appointment so I'm going to go over to the outbound that

we're getting from our outbound campaigns you can see all these C appointments that are being set here I'll keep doing this you can also check the dates to see how many we're getting per day we're getting about 5 to 10 per day depending on our sending volume and whatnot and last thing I'll show you here is our actual smart lead tweet scraper account so in this campaign here we've contacted 96 leads 108 unique replies uh and 71 uh positive replies which is a 65% positive reply rate okay so that is the actual proof in the

pudding now let me get down to show you how we actually pulled this off all right so let's get into this so phase number one is 60 Minutes of nerdy Tech so there's four things you got to do here step number one is purchase domains off of pork bun yes there's a million places you can buy domains we've tried them all we've burnt way too many email accounts to even be proud of and we found that pork bun um out of all the email accounts that we've done and the hundreds of thousands of emails that

we've sent over the years pork bun has the highest quality of emails from there you want to set up the inboxes sign up for smart lead and put emails into warmup now what I've done and this will be this document will be linked in the description is I've created Sops that are VA from the Philippine uses to set this up for us uh and I'm going to link this down in the description so you can use it I'm not going to go super in-depth into this because this is very basic and like I said we

pay somebody five bucks an hour to do this for us so it's very basic that being said when coming over to signing up for smart lead yes there's instantly U there's smart lead there's a whole bunch of other ones the reason that we use Smart lead over all the other ones is because smart lead has a bunch of API abilities which when you get a little bit more advanced and you have a little bit more advanced automations and whatnot set up really comes into handy and then so once you've purchased your domain set up your

inboxes again this going to be linked and I have an attached uh sop here that are VA follows um to set this up for us um below the last thing the last thing you're going to do is you're going to want to put emails in warmup uh you can put emails in warmup for anywhere between two to 3 weeks um obviously if you just start blasting cold emails without putting them into warmup all your emails going to go into spam and you're going to waste your time waste your money doing this right so take the

two to three weeks to put them into warmup it doesn't take any of your actual time you just leave it then you forget about it kind of like you were supposed to do before you lost all your money day trading Bitcoin and then come back to it 3 weeks later okay so that's the nerdy Tech it's 60 minutes we have full Sops Link in the description you can do that again our $5 an hour VA can do it so can you now phase number two how to find people that want to be sold to right

and really what we're doing here is we're identifying our ideal customer profile and more importantly the buyer personas because here's the thing there might be a million things that gurus are telling you to do with Co Emil but I can attest that there only two things that you actually need to do if you want to print cash through a cold email campaign is number one have a high quality list and number two is have highly relevant copy okay if you are speaking if you have a high like think about it the problems that you're struggling

in a day-to-day life right maybe maybe your girlfriend just dumped you right if your girlfriend just dumped you and I sent you a cold email saying hey um are you has your girlfriend just jumped you I have five things that we could do in order to get you back into that relationship you'd probably respond to that email because it'd be a high quality list with highly highly relevant copy right now obviously that's an extreme example to simplify this to make your monkey brain understand it but let me break down how we do this at scale

and in a businesses to business or business to Consumer perspective well there's two parts that are broken down here number one is the market research aspect and number two is the buyer persona market research is more or less identifying like what type of companies you're trying to Target buyer Persona is the actual individual that you were speaking to inside of that company right so in order to do market research what we use is we use chat GPT and Facebook groups here right now before we get into actually how we come up with all this I'm

going to hit you with the three main objectives that we have at this level first one is to identify pay points at a company level identify the goals that these people have at a company level and then number three identify who in the company is the most responsive and cater their paying points and goals to them okay so how we do this is two prongs approach we use chat GPT and we use Facebook groups so the first thing that we do is simply just go on chat GPT and we type in these prompts right here

what is the dream result for Niche companies that want in regard to get to generating new Revenue do they use specific keywords lingo when speaking about the end result and here's three more chat gbt that you can literally screenshot or click below to get this exact link and just copy paste into chat GPT and what it'll do is it'll spit out a bunch of information that you can use in order to identify like who your ideal customer profile is the second part with this is when you go onto Facebook groups and I I'll actually give

you guys a live example of what this looks like it's a little bit more complicated if you come over onto Facebook and what you do is you join groups so one of the groups that I'm actually I don't use Facebook because I think it's for old people but one of the groups that I have uh gone through before in the past is a clickfunnels there's a clickfunnels group somewhere here we go so here's a clickfunnels group so right so let's say you're in some sort of Niche that sells to people that would be using funnels

or selling things online like there's a good chance that there may be in this group right now what I would do is I would come over uh back to here and I would use these keywords so I would search for these keywords problem struggling with I want to how do I so if I come back to clickfunnels uh and I go to search and I go um I'm struggling okay now what it's going to do is it's going to populate every single post that was put in this group that has the keywords I'm struggling and

if you want to further search for this you can retype in you can hit command F on your keyboard type it again I don't know why that's not popping up oh because I put a dash there right and now it'll highlight all the time where people are you know all the times when people said that I'm struggling so you can figure out what these people are struggling with in their Niche so Mike ARs here nice name uh is struggling to find two types of people both in sales department sales people especially closur appointment that so

this guy is struggling with sales now what you want to do is you want to spend a little bit of time going through this I'm struggling I've taken many course been many you know and you can figure out like you want to note down what these people are struggling with and if you begin to notice patterns if you begin to notice Trends if you begin to notice that people are struggling with the same problem over and over and over again that's probably a highly relevant problem that people are having and it's a good thing to

note down to potentially be using when you were building your cold email Outreach campaigns okay the second thing with that is obviously also identifying the buyer Persona so you do this in two ways right number one is through your chat GPT prompts where it'll identify like are you should you be reaching out to the CEO should you be reaching out to the CMO should you be reaching out to the people that work at the company like whoever it may be like identifying like who the exact person is in this company that would be struggling with

that problem right because when you think of like a CEO right well what's on a CEO's top of mind maybe it's Big Picture company things you know maybe it's on keeping his employees happy maybe is all these kind of things but if you come to him and You' be like hey man I'm going to get you more leads well he's might not even be thinking about getting more leads because his CMO every single day is worried about getting more leads for the company right so in that case you'd want to be reaching out to the

CM of the company not the CEOs right and you do that again by using the chat GPT prompts and also in the Facebook groups to figure out like when these people are say I'm struggling with what is their position in the company right and if you notice trends that it is the CEO it is the CEO or it is some other position of the company that's probably going to be the person that you're going to want to reach out to or you're going to want to build your list around right so this leads me into

phase 2.1 which is how do we actually find these people that want to be sold to right so we want to identify where the ICP and buyer Persona hangs out now now there's three simple rule of thumbs obviously this isn't a hard fast rule of thumb but generally speaking this is where we start when we're working with one of our clients when we're setting this up for one of our clients when we're doing with the CES number one is if it's a local business Google Maps right and there's a lot of good Google Maps scrapers

such as this one this is the one that we use right here it's just gmax gmaps extra extractor where you can go on Google Maps and you can either do it yourself or get a VA to do it for you create a simple sop to and scrape all the contact information from local gyms local restaurants to whoever is in your target Niche if it's a corporate right if you're in a corporate Niche and you're dealing with some stuck up corporate well in a lot of case the database softwares are going to be your best bet

those softwares that automatically scrape platforms such as LinkedIn and similar you know corporate uh profiles and whatnot you can use Apollo D7 lead finder there's a whole bunch of them uh just do a little bit of research like take 10 minutes to figure out which one's the best one um there's no real hard fast rule of THB at the end of the day a lot of them uh use all the same databases so maybe just look for the one that's the best deal for your company or things like that last thing that you can do

is if you're a little bit more of an elite level my roommate who runs a $250,000 a month agency uh what he actually did is he found one that was actually like really really good um he was getting a bit of leads from that but it was a little bit more expensive than he was like so what he did is he actually reached out directly to the company and offered to buy their entire database and literally bought like 100,000 leads overnight for much cheaper per lead that was obviously a $4 or $5,000 investment but that

has yielded hundreds thousands of dollars in mrr for him over time and the last thing here is the average Joe and this is a little unknown trick that not many people are doing right and in this case you can use social scrapers to scrape leads so what we do and this is actually what we do a lot is we'll go on to let's say Twitter or Instagram or you know Facebook and we'll find you know and we'll search up accounts that our target market follows maybe it's my account maybe it's competitor's account maybe it's other

agency related coaching related accounts and whatnot and we'll use social scrapers such as tweet scraper here to scrape all the contact information from the profiles that follow those accounts right and that's a very good way that we're able to actually really just create lists at scale from our ideal target audience right so these are three uh General fast rule of thumbs if it's a local business use Google Maps if it's a corporate use database softwares and if it's an average Joe I'm really bullish on the social scrapers it's the one that we use and the

last thing here is once you have the list in order to make sure that you don't just get by email deliverability and your accounts toasted you want to scrape and verify the leads so definitely want to verify the leads we use million verifier which is just a simple way it kicks out all the bad emails so you're only sending to the verified and good emails okay phase number three how do we create an offer that people can't say no to and as I said earlier this is not just following a $100 million do offers $100

million doll offers has been a gamechanging uh piece of information that has been released into the marketing world uh it's changed you know a lot of the way that I've done things I've made a lot of money following the principles in the $100 million offers the only problem with it is it's kind of saturated the market right so we you know maybe take a little bit of insight from the $100 million offer formula but we definitely don't just hard fast rule of thumb here so I'm going to pull up the internal dock that we use

for our companies um and our clients that we're doing this for in order to actually build um offers so the first one is Step number one is who are you targeting and again this was covered a lot in the ICP how to find people that want to be sold to Market so we'll skip through that for now now step number two is creating the outcome of your offer so the whole reason that someone buys in your offer is because the outcome they receive to it if they want to bridge the gap between point a and

point B however the outcome of your service is not always the prospect's desired situation although you may Market it that way your outcome should be focused on solving one or more problems that contribute to the overall desired outcome for example we'll bring you three new clients per month We'll add 10K per month in New Revenue we'll bring you 10K new YouTube subscribers however these are just things you deliver not necessarily what your Niche Act actually wants so let's break down how you can turn the things that you deliver into an outcome of your offer again

whenever we do this for clients we ask the following prospects what is the big claim you can make to your prospects how can you make this claim numbers based where will someone be after you solve their problem like where like they're in this space how will their life be after this problem has been solved why is it important that they actually achieve this outcome and how does this outcome move them closer to their desired situation and if you don't know these answers again you come back up to here and you just spend more time in

Phase number two where you can find people that actually want to be sold to and spend more time on chat gbg spend more time doing Facebook groups just digging digging and digging until you can clearly identify these answers now the other thing that I'll say is as you begin to take sales calls as you begin to set appointments over time it will begin to change like over time it will begin to this will morph this is a a work in progress over time okay so you'll notice that when you answer these questions that things will

overlap especially if the outcome of your service is the prospect's desired outcome and that is expected the point this points out the most important things for you to focus on in your offer let's look at our example again they might say hey we ensure software companies never have to worry about where the next customer is going to come from by predictably bringing 50 new customers per month you want to be very clear with it w with what it is that you were offering and what situation the prospect will be in after working with you so

what is the tangible outcome of your offer you can put your answer in here to begin creating the to begin creating your offer now step number three is creating a method now at first this step might seem a little bit useless but it's going to be the key in Step number four which is all about creating your unique me mechanism you're going to list out everything you need to do for a client in order to get results if you're running done with you service then you'll also need a list of things that your client will

need to do in order to get those same results the idea of this stage is to understand exactly how you're able to deliver the results for your clients you can easy explain it to your prospects this is how we structure list for our clients what are the main steps that you take to get your client's results how do each of these steps contribute to your client actually getting results what are the most important and least important steps to getting these results and can the least important steps be removed while achieving the end result one of

the best pieces of advice that I received recently um from a consultant that we that we've actually hired to help optimize these email campaigns for us was that in order to create you know a really really good service in order to create a really really good offer you first want to just focus on how you can create as much value in the marketplace like just focus on the most crazy most valuable thing that you could possibly do and execute on that and then worry about automating it right like sometimes people come in there like oh

what's going to take the least amount of work oh what's going to take you know what's the most automated most efficient thing that I can do but that's a wrong way of looking at things it's much more power ful to first start with like the deep end first go head first into the deep end to figure out like what's the craziest thing that you could do for people and then figure out how to automate it after okay so once you've answered these questions you want to take the list and recreate it in the simplest way

possible using language a 5-year-old can understand and only include the most important steps of the process for for example you want to create a target audience craft ad creative launch campaigns close deals and then begin to scale now we also like to take this a step further by creating a unique name for our service to package everything together so if you were offering let's say influencer marketing you could call your service a three-step ambassador program now even though you're offering the same as many other people it sounds unique because you gave it a unique name

this is one of the most important things that I learned from Dan Kennedy who's like the goat of direct response marketing if you don't know who he is I highly recommend that you literally just buy all his books and read it you'll be 10 times better at marketing by the time you're done one of the things that one of the things that he's like ingrained into my mind is that new is always better than better is right so what that means is if you go to people and present a new opportunity something that they've never

tried before something that they never they've never heard of before you're going to get a lot more responses you're going to get a lot more results you're going to get a lot more sales you're going to get a lot more leads than if you go to somebody and are like hey let me just do something better than you're currently doing right like if somebody's you know let's say in the fitness space and they're trying to get sixpack ads and they've been doing sit-ups every day well it's going to be a lot more powerful they're going

to be a lot more interested if you go to them and say hey let me show you how you can get a six-pack apps in six weeks without doing sit-ups by doing this new crazy unique exercise is going to have a lot more of a positive like that person is going to be a lot more interested in something like that as opposed to hey let me show you a better way of doing sit-ups so you can get six back apps see what I mean by that now last thing here is you list out your answer

that everything you need to do for a clients in order to get clients and relist it in simple terms um and the step number four here is enhancing your methodology so in this stage you're going to list out every reason why someone would choose to work with you over one of your competitors other than offering and no Briner guarantee this is the best method to stand out from the crowd for a prospect to pull the trigger and buy your stuff they need to have an immense amount of confidence in your ability to achieve results and

we do this by removing any possible obstacles or friction that could create any doubt in your mind in their mind about your service now the idea is to predict any objections that they could have to your solution and reverse engineer them to come up with a solution this way theoretically they would have no reason to not believe what you were capable of this is our step-by-step process that we use in order to uh achieve this first number step number one is we list every objection or concern someone might have with each step of the list

that you created in Step number three number two is create a solution for each of these problems and then number three is simplify the solution so anyone can understand it so for example here an an an OB could be it takes too much time to create new add creatives and the solution could be we do all the ideation and script writing for creatives so you just have to record them important note do not try to solve any problems that you are not capable of solving otherwise you will land yourself in a bad situation later down

the line when you can't deliver on your promise and you get by your client okay now simply put here we've made this workbook so you can follow is put in your step-by-step process that you can follow here so you can overcome those objections down the line now step number five is setting a time frame because at the end of the day people like to get things fast and Fast is better than free right so the faster that you're able to deliver a result the more valuable your offer seems to a prospect and therefore the more

likely that they are to buy however at this stage a lot of marketers like to stick to the generic 90 or 180 days but all this does is blend you in with everybody else but all this does is blend you in with everybody else and could make your offer less valuable than it actually is so we follow this method to figure out exactly how long it takes to deliver results without being unrealistic question number one how long does it realistically take to bring you the results that you were promising to your client why does it

take this amount of time to deliver the results could how could you reduce the time it takes to see an outcome as with every other step in creating your offer it's essential that you take your time to really think about these questions you don't want to accidentally devalue your offer by saying it will take much longer to see results than it actually would but you also don't want to overpromise on something you can't deliver the word realistic keeps getting brought up and for good reason if you promise to deliver a result in 14 days but

you know 99% of cases it's going to take 45 days use the second one you always want to under promise and overd deliver not the other way around okay and here's a simple place where you can put in uh your answers to step number five and step number six is creating a risk reversal so the easiest way to instantly make your offer 10x more valuable is by removing all the risk from the Prospect and putting it on yourself in short you need to provide a guarantee yes it can be scary offering a guarantee but realistically

if you don't get the clients results you promise you'd refund them anyway if you care about your reputation so you're probably offering one without even saying so the idea of a guarantee is that the prospect feels like they're going to be in the same or better position than they are now meaning that if everything went totally wrong if hit the fan you've completely up and you weren't able to deliver the promised results you wouldn't lose anything they wouldn't lose anything other than time now unless you have a ridiculous amount of social proof and a regard

Ed as the top player in the space you're probably going to benefit from having a guarantee and if you aren't comfortable providing a guarantee chances are that you need a to create a stronger product that gives you enough confidence that it can deliver results now there are loads of different types of guarantees that you can choose from and the one that you choose will be down to the specific service you want to provide how much work you do versus what the client does etc but here are some of the most common ones 100% money back

continue working for free after X amount of time pay and performance only partial refund based on performance you pay them if they don't achieve the claim or a combination or a combination of multiple of these your guarantee has to be as simple as possible and obviously in plain English so for example we'll give you all your money back if you don't get at least 500 new customers in six months however if you are still weary about including a guarantee you aren't alone we hear this all the time from clients so this is how we break

it down if you end up having to refund twice the number of clients that you did before because you didn't deliver the promised result but you were able to sign 4X in the first place because of the guarantee then it was worth your time creating one as you're still making double the amount of Revenue that you had than before your guarantee now step number number seven is to create a best and worst case scenario now we're going to create an emphasis around your guarantee so the prospect literally has no reason not to give you a

go we do this by creating a comparison between the best and worst case scenarios a prospect could experience by working with you the idea is that no matter what the outcome of working with you is they will be in a bit better position than they were before now best case scenario well what is the prospect going to get out of working with you if everything goes to plan for example best case scenario you add an extra 100 customers per month to your platform and reduce your turn rate by at least 50% without having to put

in any extra effort or hire any new team members worst case scenario you want to State like what benefits will the prospect receive even if everything goes totally wrong with your service for example worst case scenario you walk away with all our internal systems for predictably running paid ads campaigns that can bring 50 to 100 new customers per month on autopilot along with having a new ICP landing page and creatives that your team can implement this comparison can be really useful in sales calls or even as an angle in your marketing to get prospects to

book a call step number eight is to position your offer so we were almost finished year but before we can put our final off offer together we need to create a strong positioning for our service so it stands out from all other companies offering the exact same thing the idea is to position your service in a way that describes the outcome the prospect will receive if they choose to work with you there's a variety of different ways that you can do this such as using metaphors and similes but you really just want to describe the

situation the prospect will be in at the end almost every service now has some kind of negative connotation associated with it meaning that if you position your offer as a service prospects will kind be turned away instantly take Facebook ads for example so many companies shy away from using agencies because they're used to having their money wasted with them an average agency struggling to stand out could use we run Facebook ad ad campaigns for Ecom businesses instead you can position it as we'll help you scale to over 10,000 customers with each one costing less than

a bottle of water notice the difference the second one is so much more appealing as it says exactly what the prospect will receive calls out their paying points and doesn't mention how you do it okay so I want you to write the positioning that you have for your offer here so now that you've gotten all the pieces to the puzzle you can finally craft your finished offer there's a specific formula that we use to CRA create all of our offers which we'll go over in a minute but there's something important that we should cover first

people buy into offers because it is going to take them from point A to point B when you create your offer you need to position it as a transformation as that is exactly what people are looking for if you just State your service along with a random number a guru told you online was good you're not going to make it you need to use a combination of all these steps in this guide to ensure that you create the best possible offer that resonates so well well with the market and achieves the transformation your prospects are

looking for so let's take a look at the formula we use we help target audience achieve outcome in time frame using our mechanism guarantee now this is just a formula so what would it look like in practice well here's an example we help enterprise software companies stuck at 20K per month at an extra 100 paying customers in 28 days using our three-tier customer acquisition program best part is you only pay when you see results now this offer is great because it calls out a specific segment of a market targets a specific paino the market has

States how soon they will see the results and removes all risk from them you'll notice how that there are certain components that weren't used such as best SL worst case scenario this is simply because it would be way too much information to squeeze into a short offer but you are more than welcome to change up our formula to make it your own so you can include the things that we missed out now the other components are also really good for supporting your offer in a situation like a sales call where you have to convince the

prospects that your offer is better than any other one that they have heard for example you could use the best case best worst case scenario as an objection handling technique when someone is concerned about what happens if everything goes wrong done right so the key to building a successful client acquisition system is crafting an offer so good that the prospect feels stupid saying no to it if you followed each step you should now have an offer that will help us supercharge your campaigns to a whole new level all righty so that's it right the key

to a successful client acquisition system is crafting an offer and the reason I spent so much time and went so deep into this is because this is the most important thing it's the biggest lever to the poll in this entire process now now that you've created your offer well well step number three step number four sorry is how do we write copy that like literally almost forces people to respond so I've created a word doc for you guys let's pull it up and let's go through it here so good so as we just said the

offer does 90% of the heavy heavy lifting Now notes on a good cold email number one it's going to be outcome focused there's going to be social proof there's going to show a unique mechanism we're going to have risk reversal in there and we're not going to use too many metrics so in short provide a dream outcome and guarantee it happens with that dream outcome follow with an explanation of a mechanism I can get you 20 clients people will be thinking about how much more work that is for them come up with a solution while

they're thinking of it first line we want to qualify people on the first line and mention the pain point so a lot of people will say hey personalize first Lane we can help you with XYZ but if you call out the pain point and people don't resonate with that pain point they probably aren't qualified which again is why we spent so much time going into the ICP and figuring out like who is who it is that we're actually trying to sell to where they are in the company and what are their unique problems that they're

having okay beyond that so some examples of one that ones that to perform is for example I was searching for top marketing agencies and location and company name came up are you still relying on referrals to go your agency and you want to a b c d test these pain points you want to set up multiple cold email campaign so you can actually figure out like which one is resonating with people the most okay now the second things here is the highest points of Leverage so the highest leverage we can have is using extremely specific

language highly relevant language when we're describing our Dream outcome for the specific segment ments of people that we're targeting right so instead of saying we can get you leads or we can get you appointments or we can get you clients we can help you sign 10 new mortgage brokers we can help you sign 10 new reals we can help be sign 10 new contractors backing this up with a case study that resonates with this segment of people is also a huge L to pull in your cold Outreach process now sales assets a lot of time

when people ask us about this so most of the time sales assets delay the process the good ones um automatically make someone want to buy those so for example showing somebody all the processes that we would use along with the average metrics and when we compare that to what they're currently getting ours being infinitely better would be a really good way of doing that right so instead of creating like some generic vssl that nobody cares about nobody watches or anything like that showing things like hey like this is what we're doing maybe going through client

accounts if you can do that like here's our average kpis maybe showing spread Treet things like that and so they can just compare that to what they're doing so here's an example of uh some good copy hey first name struggling with high CPAs reaching out since we recently helped exceed me a gaming platform in your industry drop the CPAs in less than a month using our Leverage acquisition system we're company we're confident company name would do the same in fact if you don't hit your goals in the first 30 days you don't pay a thing

mind if I share how it works awesome so here's the email structure that we've been using so first one is a relevant opener use highly relevant language based on the specific list to explain why you're reaching out and as few words as possible so an example was doing industry research and found you on jobber saw you reply to a thread on X from her MOSI right something like super relevant and it's like actually like oh like I am on job or oh like I do I actually remember replying to that thread from heroi then we

want to lead with a pain question a question about a pain that is specific to the buyer Persona that we would likely be facing so remember how we talked about earlier the CEO has different problems than the CMO has different problems than every other person in the company so once we've identified who in the company that we're speaking to hit them with a problem that they would be struggling as that person in their position in the company so an example may be struggling with high CPAs struggling with get leads to show up to demos struggling

to collect cash on sales calls then we want to introduce the offer so we don't want to say leads appointments or clients we want to use the industry specific language you want to State the dream outcome without paying I can X without y if possible do so in case study format this is only going to make it more powerful so an example is we recently helped case study increase their show up rate from 34% to 92% using our AI smart appointment setting CRM without them having to do anything another example is if you don't have

the case study a reversion of a remake of that exact uh script here is you won't have to do anything here but I can help you increase your show up rate by 300 % using a company name whatever your company name would um using company name an AI smart appointment setting bought call to action you want to keep it soft mind if I share more info doesn't need to be more over complicated like that and use the PS line to add social proof and or a guarantee so an example of this PS if I don't

you don't pay a thing ps' be the 423rd company we've helped to increase the show up rates by I think I was going to put 300 to 500% there okay all right so that is how we write copy that almost forces people to respond now phase number five is is the kpis that we track and when to scale so um we always look at kpis on a 7-Day Windows um with cold email and with any form of acquisition it's going to vary on a day-to-day basis so not tracking it daily but tracking over a 7-Day

time period is much better except for um you know the actually meeting book and the only reason we do that is because we only actually send emails from Monday to Friday now the key kpis that we like to track is first of all an 80% open rate uh and these are the numbers that we have from the cold email standup that I did with my cold outbound guys this morning the 7-Day reply rate so sitting at 11% 7-Day positive reply rate um aiming for more than 50% 7-Day meeting book rate Mee for more than 4%

and a five-day meetings booked how many five day meetings booked per day how many we were going for on a daily basis so that was a little bit down the reason why that was a little bit down is because our new contacts per day actually dropped to like 20 or 30 a day because we had to basically fire a VA and get a new VA VA in place crazy thing happened we're past that right that's just all part of business now um that being said these are all the kpis that you should keep count of

these are all the kpis that you should track but there's only one kpi that actually matters and it's your 7-Day meeting book rate like what percentage of meetings are getting booked in right if this is over 2% scale the out of your cold email campaign right start sending hundreds of thousands of emails as many as you can buy as many domains email accounts warm up as many inbox as you possibly can if it's below 2% then you probably going to want to begin to optimize these metrics above that in order to get that up to

2% what the is that okay so phase number six here this is the bonus the secret 20% that leads to 80% of your results so if you made it this far you've completed 80% of the work that will lead to 20% of the results now that's the bad news but the good news is is that this is the 20% that will lead to 80% of your results and I'm dead serious with this like if you follow the if you do the four things that a layout here you can literally 20x the amount of appointments that

you're able to book and money that you're able to make as a result of your cold email so the first one is don't send more than one email per every 20 minutes if you send more than that your account will get toasted your deliverability will go to and you won't actually like all your effort will go to wasted second thing is send emails between 8 to 4m for the exact same reason as the first one third thing here leverage Auto subsequences so I believe I have this linked to RS so what you can do here

in smart lead is if you go to here you can set up subsequences which basically what this means is smart leads use his AI to automatically figure out like what kind of response that these people got and when they get those responses it puts them in into one of four different sequences to autof follow up with them right so if they ask for more info we have a series of emails that goes out to them if it's an out of office we have a series of emails that goes out for them if they ask for

a meeting request we have a series of emails that goes out for them right this is a very powerful way to quickly be on top of things and to automatically and again keeping with the theme of making this as automated as possible increase the amount of appointments that you're getting and then the last thing here is to have a less than five minute response time and I'm dead serious let me put this in bold and let me hit the command you underline this to because this will 20x the amount of appointments that you book and

I'm dead serious if you respond to leads in a five minutes or less they're going to be 20 times more likely and every single time the amount of appointments that we're booking is down it is directly correlated to the fact that we're not on top of our inbox as as well as we should be so if you don't have the time to sit around and wait for emails to come through and wait for responses to come through I would recommend I would strongly recommend go on to upwork go on to go on to LinkedIn go

on to some job posting site and find an inbox manager that is the ability to be there every single day now in order to actually make sure that they're on top of things we use Simple slack notifications so every single time we get a we get a email reply and that was again why we used a smart lead because it has a lot of really good API and Integrations and automations that you can set up with it every single time we get a response it automatically pings to our slack Channel and tags our inbox manager

so they can go in there within a five minute window and get back to people in due time so there you have it that was everything that we are doing to make about $5,000 every single 24 Hours by sending automated emails that we spent you know an hour setting this up we spent a bit of time you know figuring out who our ICP is and then the whole thing has just been running on autopot with our with with our inbox manager in there setting appointments for us while we sleep if you enjoyed this video I

appreciate the time that you took I hope you got 10x the value in comparison to the time that you invested watching this video and my only ask for you is that let me help you okay for 100% free you don't have to pay me a dollar you don't have to pay me a thing we have a free Z to1 million agency Brotherhood where myself my partner um and even the people that are actually like running these cold email campaigns for our own business um will jump on a call twice a week to spend an hour

of our time to answer any and any question that you have to help you scale your agency so if that's of interest to you