These Mistakes Are KILLING Your Retention (Easy Fix)

these are the five mistakes that if you fix your attention graph will go from looking like this to this no matter what Niche you're in after looking at thousands of retention graphs and writing for big names like Jordan Welch instantly Ai and Davey fogy I found five mistakes that could completely wreck your video's performance in this video I'm going to remake one of imi's old videos to show you how anyone can make their videos a 100 times better even if you're a complete beginner but here's the catch you need to fix all five of these

mistakes because if you miss even one your attention will drop faster than imang gaji dropped out of high school now in case you've been living under a rock this is imang gaji he has the biggest channel in the entrepreneurship space sitting at over 5 million subscribers and many see him as this marketing genius praising him for how well his videos are scripted but when Iman first started his videos look something like this um the end of the day I think um what's sort of like the Adel saying uh maybe get into to yeah not great

the first and most obvious mistakes that Iman makes is one that I see many beginner YouTubers make today pay attention to the first 10 seconds of his video so guys in today's video we're going to be discussing the three things that you can do to Ure pretty much make sure that you're going to be rich in 2018 now it might look like iman's not doing anything especially wrong here he tells the video exactly what they're going to get if they watch the rest of the video pretty textbook stuff but he fails to answer what one

big question that needs to be answered in every single educational video why in the world should the viewer trust him no matter what needs you're in it's important to tell the viewer why you are someone worth listening to and this is especially important if you're in the business and education space who you are and what you've done will give the viewer context onto what you've done that will put more weight into what you're actually saying so that they will take you seriously let's put it this way if I go on stage at a convention and

start telling people how to invest without telling anyone who I am it becomes a lot harder to justify why you should listen to me in the first place it's not the audience's fault I wouldn't listen to a 21-year-old give investment advice at all and neither should you but if I told you that my name is Warren Buffett and I have hundreds of billions of dollars in portfolio and Investments and I invested early in apple and Coke and all of his other Investments you'd probably start to listen to me you can give the exact same presentation

with the exact same information but whether you actually hook the viewer in by telling them what you've done will determine how the viewer perceives what you say next so if I was Iman from 8 years ago I wouldn't rewrite the script to say something like this in the hook I scaled my business from0 to $30,000 a month and I'm helping thousands of entrepreneurs do the exact same with this YouTube channel and in this video I'm going to show you how to guarantee that you never go broke obviously he'll say it in his Iman voice but

that hook is already a 100 times better than what he said and if you don't already have huge achievements that you can boast another way that you can establish Authority is by putting in an absurd amount of time and an effort into one thing that people start to see you as an expert this could be reading hundreds of books and summarizing them into your top 10 learnings or saying Logan Paul 100,000 times or if you're a YouTube script writer let's say writing a th000 scripts and documenting your learnings oh would you look at that the

next mistake that Iman makes has less to do with the content of the video but more to do with the format of the video in fact by just changing one single word in his hook Iman could have easily doubled his retention iman's video is on the top tree tips to get rich and a big problem with these top 10 or lisal type videos is that usually the viewer doesn't have an incentive to stay from stock to end the viewer might just watch tip one and tip two and then skip the rest of the video because

they don't think there's anything more valuable there's no built-in suspense or fear of missing out to keep them engaged this is called segmentation loss which happens when the viewer drops off because they feel like they've gotten enough value from the video and segmentation loss can cause your retention graph to look like a staircase and ruin your dreams of YouTube freedom but the good news is there is a simple fix instead of positioning your video as a list of tips you can position your video as a three-step formula or road map that the viewer has to

follow in order to get their dream outcome and you want to write it in such a way that each step Builds on the next one this way the viewers won't want to skip any part because they feel like they're actually going to miss out on something think of it like resembling a piece of furniture from Ikea if the build a chair manual tells you to go from step one to step two to step three to step four you you won't actually skip step two and go straight to step three because you know that if you

skip step two and you go straight to step three your chair will completely fall apart and you have to restart your build so you can do the same thing in your video you need to make the viewer feel like if they miss even one part of your formula the whole thing crumbles apart and in Dem man's case all he had to do was add one sentence to his intro it could be something like I'll show you the treep road map to get rich in 2018 but the key is to apply all treeps because if you

skip even one the whole strategy falls apart just this one line and you'll set expectations clearer for the viewer and your attention graph will become flatter the third mistake that Iman makes is so common and so obvious that it becomes easy to overlook in the intro Iman tells the viewer that there are three things that they need to do if they want to get rich in 2018 these three tips are the main reason for the viewer to stick around and watch till the end it's the big reward or what we call the major payoff you

want to keep the viewer hooked for as long as possible because one once the viewer gets this major payoff they're going to click off and watch another video because they've gotten what they've come for if you break down iman's video into an outline the main payoffs of the video are to number one diversify your income number two build a personal brand and number three invest your earnings from the business into other assets and if you watch each segment at the start of the payoff you'll notice one thing diversify your income stream build a personal brand

take all the money that you've made from your online business and invested somewhere do you see a mistake here let me put it like this why do most people watch soccer matches live is it because they love the game yeah partially but it's also because you don't know 100% which team is going to win the payoff is unknown and there's an element of uncertainty and excitement there and compare that feeling to watching a replay of the game the next day you already know the result you know which team has won so it's kind of lame

you don't really feel like watching it and the energy and the excitement isn't quite there which is the exact mistake that Iman makes here when you review the payoff at the start like saying oh the first point is X YZ XYZ the viewer already knows exactly what you're going to be talking about and there's less reason to stick around instead what you want to do is build up the payoff and reveal it at the end of each section and the best way to do this is with the what why how framework first you want to

explain why the point is important to the viewer this is where you can build Intrigue and curiosity with storytelling and analogies which will also allow you to explain the point in a simpler way and finally show how it works in IM man's video the build a personal brand section he starts off by telling you that oh the next thing that you need to do is build a personal brand then he explains why you should do it and finally he gives one or two actionable tips on how to actually build the personal brand so you can

see here he does a what why how but instead of leading of the payoff and switching around certain sections you can rewrite the lead by saying something like this the next point that I'm about to talk about is something that all billionaire entrepreneurs have been doing for the past 30 years to build their empire and I've done the same which has allowed me to Network with seven and eight figure entrepreneurs if you're not doing this right now honestly you're just playing the online money game on hard mode after this Iman could have revealed the payoff

and followed with tips on how to actually build the personal brand can you see how in my Rewritten lead there is a buildup to the payoff without just revealing it from the start and this gives the viewer a reason to watch till the end just by making a simple change in the script structure you keep the viewer hooked and curious as to what you're going to say next but honestly even using the why what how framework and avoiding segmentation loss is not enough to save the script if we don't fix this next big mistake because

what Iman does next is an absolute sin for viewer attention and it could potentially Drive viewers away from ever coming back to your channel looking at the structure of his video again Iman starts the video with an intro his three main points and then an outro yet with this simple fivepoint structure his video is 18 minutes long if the script was concise and he gave the viewer exactly what they came for script could have actually been 10 minutes long but instead the video is 18 minutes long because Iman just keeps yapping and she owns a

dental clinic and I know a dental clinic and I see by the way guys like I see so many people just get into this this thing where they've become a one trick pony and like pause it right there I'm not saying that you should always make short videos but in terms of video length you want to make your video as long as it needs to be but as short as it can be in other words you can post long videos but you need to cut out all of the fluff you want to deliver the information

in an engaging and exciting way without dragging the video on and on and on so if I would have cut all of the fluff from iman's video the video would actually go from looking like this to this much more concise and to the points so just to recap some of the points that we've talked about number one is the lead of credibility number two is segmentation loss number three is payoffs at the end and number four is the hold on a second hold on a second hold on a second I'm about to make the same

mistake that Iman is about to make let's see if you can spot it basically he spends the last 3 minutes recapping the whole video while you might think that repeating the points that you've talked about is necessary to hammer them home in reality it's one of the biggest retention Killers out there you're pretty much telling the viewer that the videos about to end and they can just go and click off and if you do this the worst part is that when viewers consistently drop off before the end of the video you're waving a white flag

at the algorithm basically telling it that your video is not good enough and begging for it to Nerf it the algorithm wouldn't assume that your video cannot keep viewers retained the average view duration would increase and it's unlikely to push your video to suggest it if the viewer really needs to recap your points they can simply just scroll back and rewatch your video and this is actually a bonus for you because they will spend more time on your video and this will increase the watch time on your channel so let's just take this whole recap

session and delete it and this will improve iman's retention graph from having a big dip at 15 minutes to looking like this but this isn't the only time that Iman tells his viewer that the video is just about to end in fact just a few seconds later he makes the exact same mistake in his outro it's only a 3se second clip so pay attention and yeah guys that's about it this 3 second clip looks insignificant but actually caused him another huge retention drop what he just did is what I call an outro bomb there are

still 2 minutes left in the video and Iman has basically told the viewer once again that hey there's nothing more to watch in this video you can click off and watch something else and it's not only Iman who keeps dropping these outro bombs everywhere I've seen hundreds of creators even the most experienced ones make the same mistake over and over and over again for years on end when viewers reach the outro of your video the first thing they think is okay there's nothing more to this video let me minimize your video and find my next

dopamin hit from the next YouTube video This is why your attention graph looks like it folds off a cliff towards the end if you fumble the outro instead of dropping an outro bomb there is a simple trick that you can use in the last 30 seconds of your videos to boost your watch time trick your viewers into accidentally watching your whole Channel and signal to the YouTube algorithm to push your video to more people you can do this by directing your viewer to click on the end screen element to watch another video on your channel

but most creators who know to put an end screen don't even do it the right way they'll just say something like oh if you want to write a killer script go click on this video over here the problem with scripting the call to action like that is that you're not giving the viewer a reason to click on the next video and if there's no reason for them to follow true they won't actually do it so it's no wonder that your end screen element clickr rate is 5% but on some of my videos I average 15%

to 177% end screen element clicks rate just by following this framework I'm about to show you your goal is to create a connection between the current content of the video and the next video that they're about to click so that way they feel like if they don't click they're actually missing out on important information and if they don't have this piece of information they won't be able to achieve their dream outcome and if you want to create this feeling of fomo who else better than to learn from the Geniuses themselves Netflix think of the last

time that you were watching a TV show on Netflix you probably told yourself just one more episode and then I'm going to go to bed but then at the end of the episode something crazy happened the cartel got taken down some boyfriend just killed their girlfriend or whatever's happening and now you just have to find out what happens next and before you know it you're binging the whole season and you have another night of 2 hours of sleep and the day is completely over on YouTube you can do the same thing by building curiosity at

the end of your video and then directing viewers to click on the video that you recommend them so if Iman wanted to do a call to to another video on his channel he could have said something like but wait none of these Tre tips will even matter if you don't avoid this one trap that will stop you from making real money if you want to know what this trap is and how to avoid it click on this video over here when you script your video like this the viewers will start to think Oh shoot what

is this trap and have I already fallen to it okay I probably need to learn what this is and then they'll just click on the other video and just like that you can turn your Ultra bomb that ruins your retention into a call to action that increases your watch time now if you don't want to make the same mistakes that Iman made when he first started out as a YouTube Creator and actually become a better script writer that's exactly what we teach in the freelance script writer Academy the whole course is about how to write

scripts for documentary storytelling and education channels you're going to get my exact Frameworks and templates that I've used to get hundreds of millions of views for the top creators on YouTube so if you want to take YouTube scripts seriously click the link in the description to join the wait list and I'll notify you when I launch the freelance script writer Academy in December but wait there's something I didn't tell you at the start of the video fixing these mistakes alone is not enough if you don't understand the essence of what makes a good YouTube script

and how to actually write one lucky for you I've recently recorded a 90-minute YouTube script writing course where I go over everything starting from finding a viral idea to doing research to writing the script and editing it so that it reaches Perfection check it out over here and I'll see you in the next one