AI-generated images are spreading on social media, compounding hurricane misinformation

one man is in custody after showing up at a distribution center and threatening those female workers hurricane survivors and support teams now have to worry about yet another threat artificial intelligence our misinformation and Technology expert Emanuel SBA joins us now so what do we know uh this hour just about AI getting in the way of these ongoing relief efforts Kira you and I have been having conversations over the last two years and every time we talk about AI generative Ai and its ability to create hyperreal estate photos and videos I say this is another turning

point and here we are again in the aftermath of hurricane heleni and hurricane Milton we saw a flood of images on social media depicting and here they are on your screen right now depicting what appear to be victims in the flood but in fact they were generated using AI tools and that's you can put in a prompt and it generates hyper realistic images they got sort of Lost with all of the other images you know there was no shortage of devastating and heartbreaking images coming out uh following the the floods and um the hurricane aftermath

uh but these these were AI generated and it was hard for people online to tell um whether they were authentic or AI generated and um what it happened was the relief workers also who use social media to for example find areas where you know people might be getting might need rescued like this person rescuing a dog or uh what looked to be you know a toddler being rescued they use social media just like us to look for areas that need help um and so this was creating a lot of noise and it was um making

it more difficult for them to act quickly so what's being done about it now well we're having conversations about it I think you know talking about the fact that there are these hyper realistic images that are out there uh the good news is there is technology that can help us identify what's an authentic Emit and what's AI generated so imagine seeing this on your feed and having for example a little icon that would display and tell you oh this is an AI generated image it was created using you know X Y and Z Tool or

this is an authentic image taken with an iPhone taken with a video with a camera um that technology uh that digital standard is called content credentials there there many companies right now banding together trying to get this adopted we're actually seeing it on LinkedIn we see it on Tik Tok today I received uh a a link from a technology company that just published the first video uh with an authentic label saying it was taken with a video camera wow oh I'm glad you're following it for us Emanuel it's nice to just you know break down

what's misinformation and and and what's truth thank you here