Make $1M with your agency in 2025 (FULL BLUEPRINT)

okay so I made my first million with my agency in January 2018 screenshot here for you my first 10 million in 2022 and in 2023 did $18 million with my agency here's our accounts you can see it for yourself in the UK on company's house all records are public so you can see exactly what I've managed to do with my agency and early in 2025 I'll be reaching $100 million in actual agency revenue generated with my agency G flow where I help some of the biggest creators in the world monzer audiences and work with the

biggest brands in the world connecting with the relevant creators offering them a ton of different services so in this video I'm going to walk you through my exact blueprint to scaling an agency so you can steal it copy it and use it to grow your own agency and look I'm going to cover four key things first is what service you should be offering because the truth is what I managed to do there is very different to what most people do second it's who you actually want to get as clients you got to be very strategic

with it I'm going to give you away my exact thought process number three is the actual business model the offer and how to price yourself so you can actually make the most money possible as fast as possible because that is what I wanted to do when I started my agency and number four is client communication which is the biggest thing for retention and I'm going to give you the exact framework that we use at gem flow and then I have one more bonus one which is all about signing clients because it's been one of the

biggest reasons I've managed to scale so fast and so big is because of the ability to sign massive Brands and creators of the world I'm G to give you that at the end of this video with that being said let's get into the first one so the first step on my blueprint is the actual service you offer and the truth is I realized something very early on when I was setting out my agency that if you think about it every single business in the world is trying to do the same thing they're trying to drive

as much traffic as possible at the top end to try and get the most customers at the bottom whether you're a brand like in a with a product you ultimately are trying to get the most people who will buy this product if you're an agency we are trying to get as many leads as possible Right trying to get as many clients it's always the exact same thing no matter what so very early on I thought if I could align myself with the complete funnel that every business is also trying to do themselves I'll have the

greatest chance of success because my goal was simple I want to make as much money as physically possible as fast as possible as an agency I didn't really care about 10K months or whatever and the truth is we went from a few hundred thousand to a million plus very fast as a business as an agency because of this thinking because it was like how do we offer the services across a whole funnel and not just part of it let me explain so as you can see here this is what a normal funnel looks like right

so we have brand awareness at the top ultimately you are doing a bunch of different things as a business your ideal client is to try to drive that aess traffic they want to convert they want to retain those as you can see here I've put the further down you offer a service the more money you can make why because it's essentially it's harder obviously the further down you are the more skillful you actually need to be hence why you see so many people promising leads and traffic and saying we can get you sales calls because

it's the easiest low hanging fruit but you're also the furthest away from what the business actually cares about what you ideal client cares about right so I realized this super early on that I want to provide a service that's just not one of these four things I want it to be it's the whole stack I want to be a full stack agency so for me that was quite simple you know I was like if I'm going to help a Creator because I saw that opportunity and I was talk more about that later in this video

I don't want to just help them grow an audience because that will just be top of the funnel I don't just want to say to them I can help you get customers I told them that I can help you launch a business in full meaning I will help you grow your audience I'll help you convert that audience then I'll help you keep selling and retaining those customers through subscription repeat purchase buys and just become loyal fans subscribers customers so I aligned myself with the exact same interests of my client so every single thing that I'm

going to do it's going to be part of their funnel it's win win win win win versus what most people do even to this day you'll become a lead gen agency or you are a short form condent agency you're promising you're going to drive this much traffic get this many leads and this much this but ultimately you don't actually know how the rest of their funnel performs so even if you get them you know uh even if you get them 50 leads you actually don't know how many of them will really convert and you have

no control over it so whether out those 50 leads they get two new clients and it's that success that's where it becomes really really tough and ultimately you are not in control of your own growth because you could get the best leads for another company but if they're just terrible at converting them it's never going to be okay at some point they're going to cancel your service because it's not working for them so I realized this super early on and it's a very different way of thinking what the whole world would tell you the world

tells you pick one thing so let's say pick you know lead gen and you just focus on that you become the biggest lead gen agency in the world it's like I don't believe that for me it's all about you should be aligning yourself to the business's interest so you both win look I've got it here right so if I was to delve into this bit deeper top of the funnel is where you have your creative agencies social media agencies ugc agencies could be Business Development all of that stuff ultimately you're just saying to a brand

I'm just going to help you get more awareness right I'm going to pull get you more traffic and so they'll be only willing to pay a certain amount because you are the furthest away from conversion you are helping them just widen the pool but you are the furthest away from them actually making money the further you are from them making money the less money you will make it's as simple as that the closest you are to getting someone to buy something because of what you do the service you provide the more money you can make

it's just simple next layer obviously there's ads and lead genen and SEO companies that's why SEO agencies is so hard because you are only can drive a bit of traffic that's all you can do really so it's it's always going to be tough to scale can you get clients to pay you of course can you get 10 20 30 clients paying you a few thousand do per month of course this is about how you scale an agency how you scale an agency to eight figures one day you're going to have to be more strategic with

the way you offer your services obviously conversion is where you could be doing cro you're doing sales teams you know it could be an ad agency which is going all the way and converting people as well um could be copywriting could be an email marketing agency and then down to retention we obviously cro post purchase and there's some retention agencies now who are fully doing that but for me it's not about one of those so the sooner you realize that you need to make your service full stack the better so for example if you are

in a ugc agency you shouldn't just make 30 pieces of content and go there you go you're going to have to learn the skill to also run the those UDC adverts as ads or UDC pieces of content as ads so then you are also in charge of the conversion because the main thing is I discuss this in the business mod module section is that The Closer you are to a conversion the more you can get paid because you can start getting paid percentages of the actual money that you are generating for someone and that is

the exact way I've managed to do it so when you're thinking of what service you want to offer from the very beginning try not to just do one part of it so if you're a design agency you know there's so many landing page agencies now great I see it all the time so if you're designing a landing page also just develop it also try to increase conversion it's it's the same thing because if you are making some landing page and you can make it and you can drive conversion you will make so much more money

and that requires one thing in one thing alone right you're going to have to develop your skills one of the best things you can do for yourself as an agency owner is develop adjacent skills so today I understand right that you may just be amazing at design so you're like okay I'm gonna make landing pages and that is it I'm just going to get 50 clients paying me $2,000 per month and I'm rich I get it but in the same way if you were to think if I can just learn adjacent skills if I just

learn how to then develop that in webflow framer Shopify whatever right develop the skill hire people hire remote people develop the skill of doing the next step of the funnel right because if the next step of the funnel is within your agency you are that much more aligned with your end client there's that one less reason why that client won't ever leave you because you're doing one more thing for them then if you're like I'm also going to help you with cro meaning I'm going to build a page I'm going to design the page I'm

going to build it we're going to launch it and I'm going to sit I'm going to look at is this actually working if not I'm going to go back I'm going to change the design I'm going to change the copy and I'm gon do it again right that is how you can make way more money than just trying to get one client again again again forever to do the one thing forever the same so it's not about scaling one service it's about creating the perfect service which is full stack so a your client's funnel is

in your control because then the world you know is there for you I have clients that are paying me 50,000 monthly retainers now because we manage that funnel for them because as that funnel keeps getting bigger and bigger as that client is making you know that client in itself is making $6 million a year we can charge 50,000 plus a percentage because we are in control of it I am using my skill to make the client as much money as physically possible and I'm in control of it so I can actually do it I'm not

just funling leads I'm not just pulling traffic and then that leads to them making the most money and I'm making the most money and that is the single best way to craft your offer offer your service so it's aligned in the full way so the second stage of the blueprint is the knowing who you want to sell to and being very strategic with it so in the early years the truth is I was struggling with the same thing it's like I'm just I just want to get any clients right you want to get going you

want to prove that this thing works but I realized that there's actually a science to this and you have to think about who are your ideal clients and get really analytical with it so for me there's a massive difference that if you have an agenc today and you're trying to if you're trying to sell to new entrepreneurs Freelancers coaches new agency owners it'll be very different because again they have the least money and there's the easiest to sign because they have the least friction but then in the middle you'll have like Brands businesses that been

going on for a few years who are more established they won't be as easy to sell to but they have more money and then you have big companies that have lots of money and you can make a lot of money from but they are the hardest to sell to and probably the longest to convert someone right so I was quite conscious of this in the beginning so firstly you have to be like which one of those are you going to pick and naturally most people are going to pick you know the smallest people or the

middle people because naturally you're not pitching a massive corporate business when you're starting so you know we'll focus on these guys the key thing here is that before you delve into saying okay I think with my design agency as we discussed in point one right you're going to be landing pages we're can to design them build them and we're going to operate them who are we going to do it for we need to start thinking way more about those ideal clients before we choose that those are the ones we want to try to attract so

what I'm going to do is I'm going to walk you through my framework so here as you can see on my screen what I love to do if I'm launching a new service within the agency is that I will still follow something like this and what this is essentially it's a framework for you to try to understand who your ideal client would be to try to answer some key questions about them so you know that upfront because if today you can't just look online and you can't find the clients that you would want to have

or that would be interested in you then essentially you're launching the wrong service the wrong thing a lot of people online say find some Niche you know that no one is doing and come up with some amazing offer and you're going to basically like dominate it which is like far from the truth if you can't find firstly if you can't find competitors that doing exactly what you're doing you're going to have a hard time because that means that thing is just not popular secondly if you can't find the clients clearly that would be the type

of client that would work with you then you're also going to struggle so I'll walk through this framework very very quickly so what I normally do is I like to put in like what what industry is somebody in where are they based so where is this client that you want to sign so if you find it online like where are they based what's their size then are they new are they small or are they a large business right like who are they because I'm sure you say let's say if you're doing design I'm sure you

can be like oh I would love to sign Nike I can do their stuff but in reality you can't right like Nike is not going to work with you so who's going to work with you who would be the ideal person for you you got to really think about it who are you able to convert today based on your knowledge experience what you know and everything about you who would be the right client for you simple you have to think of that before it's the same as let's say if you're looking for a life partner

you would naturally be thinking I want to find a girl or a guy who's like this has these beliefs you know is interested in this stuff you have some criteria right of finding a person it's exactly same as clients before you even begin before you're going to try to be a big agency make a lot of money and all that good stuff you have to have criteria that you actually want yourself because when that happens is when there'll be alignment and you'll be able to build an amazing Agency for me look before I go more

into the framework for me I loved being online as a kid I was early on Amazon early on eBay I extremely understood online culture so as soon as social media started becoming a thing I was like I need to be in a business to do something with social media because I understand social media I understand online and then I had an e-commerce background I was buying and selling stuff since I was 15 16 years old so I was like I want to be on social media online yes I was using the internet on dialup modem

days so like I've been in the internet since internet began so I was like I understand the internet spent hours and hours on my childhood on it I understand buying and selling and I fell into this world of influencer creators because essentially that was a child of online and social media and these people who were influencers now creators who essentially dominating that space and still do to this day now obviously creators are billionaires so it's all possible so for me it was natural alignment to be like okay I need to find clients in this box

because I understand that space so much and then it came to who do I want to go after I don't want to go after the people who have just started because they have no audience and they're broke and they're the bottom end of this world that I'm I know about I want the people who are making money who are already having some success and now want make a lot of money that's my ideal client that's the person that I want so as an agency you have to be very very methodical about which are the clients

that you will you actually want to work for that's what I hate when someone's like I'm going to start an SEO agency helping barber shops in New York it's like why why do you want to do that I had a guy once I was talking to and he goes he's running a lead genen Agency for Real Estate I like do you like real estate no have you ever bought any real estate no why did you do that well I thought it' be a profitable Niche is like right there's a reason why it's been two years

and you suck and your ADC is going nowhere because you're just doing the wrong thing you have no interest in it you know nothing about this space but because you think it would have made you a lot of money you're like I'm doing this it just won't work so for me it was clear I want to help the people in the space that I'm naturally interested I had a skill in that space because I had been online and understood the space very well I had sold things online before I had built websites myself from scratch

in the old days so I knew it so but then I wanted to make sure I'm going to work with the people who actually want to make the most money and are ready to make money versus the new Creator who's just starting out and has a job and doing other stuff because they're just not in the right space so back to my Frameworks and now you have context you are thinking okay what business is going to be then I thinking what product service do they sell meaning I knew with my case right if it's a

Creator they are selling content so it makes sense I know how to sell things online similarly later it was like okay Brands want awareness they need creators I can help do that and then since then obviously now we offer every type of service you can think of from Ecom you manufacture products design creative paid ads email marketing social media content like we do it all over time ultimately what are the key relevant problems to your services that somebody's having meaning if you want to work with um you know uh DTC Brands as a design agency

do you know enough to solve DTC businesses problems which would be about how to sort a collection you know how to drive conversion Etc like do you actually are you actually able able to solve the problems before you think you can help the that group of people um and generally then you can start to actually play about with like what budget do you think they have you know um also like who are the founders like who would be the best clients for you right so for me early on it was quite simple I was going

to the gym I understood Fitness understood online I naturally signed Fitness guys first because when I would meet them I understood them because I was on bodybuilding.com in the early days I understood that Niche so well that I could communicate to them as one of them as a consumer as part of that industry so they felt like there was a connection so you can immediately get on and that in the early days is massive because you were trying to sign clients you enjoy working for so you can get the best results for which will then

help you sign more clients the rest of it so ultimately you know as you can see here like do they do they have a good personality fit this is like a massive thing and I'm going to turn to one more thing in my Frameworks I love Frameworks the way is the best way to learn scale do everything that you do you have to create a framework and you should create your own Frameworks I always create my own framework based on my own thinking because it massively will help you structure it so then it can be

used again and again within your agency so one I do a very similar exercise for every time you get a lead so you know now we've been talking about upfront it's about knowing who you want to sign as a client but then secondly when the opportunity comes your way you cannot forget that I know how it feels I was desperate I've been in minus in my bank account I've been overdraft that any client you're like yes you know when that notification hits and a call is booked you know you feel like this is it and

the feeling of signing a client the feeling of a client paying your invoice it's amazing right the best feeling in the world but you also don't want the wrong client because it will kill your business you also don't want someone that's going to drain your resources or you mentally so what I always do and tend to say to anyone that I've spoken about when it comes to signing clients is that you got to remember the same thinking when a lead comes in and you got to do the same analysis on them so as you can

see here we want to immediately be like does this lead fit our ideal client profile that we just discussed so for me I used to get approached by Brands and to this day we get approached by normal brands that are like hey I have this uh shoe company could you help me scale and we're like no because it they're not my idal client so either it's has to be a big brand that has a lot of money and wants to do something very cool with creators or they have to be an audience first brand meaning

they are the their face or their owner is a Creator so they have the audience me sticking to what I am best at has allowed us to scale versus if I just helped any brand coming to the door because the truth is I have the infrastructure I can make this for anybody in the world but I don't want to make for anyone in the world because it's not worth our time it's not worth us doing that so knowing who to say no to is a mive superpower so when that lead comes in you got to

analyze it again right you got to be like is this my ideal client yes or no but you can go forwards let's say if they are your idal client you want to go a bit more deeper you want to start looking at how legit they are as a business like do they have any social media followers like who is this brand Google them research them if you don't find much about them they're going to be a waste of your time cuz your time and where you're spending in the early days is so important that if

you spending on the wrong things you just won't grow a lot of the times can be lost in sales calls trying to ass sign clients back and forwards and all that stuff but if it's the wrong client in the first place you will massively struggle lastly the size of the business you got to very understand again if the business is too big or too small it may not be the right fit and then this is quite important like who is the person on the lead so if the person that's actually contacted you filled out your

form booked a calendar C who are they are there someone senior in that company you can find that on LinkedIn Etc very very easily because that also frames the conversation right very easily you'll know that actually someone that's getting in touch is someone real this is a big opportunity you need to focus on it then fundamentally it all comes down to this what problem do you think they have and do you think you can solve it for them because a lot of times someone will book a call with you or whatever and again if it's

not aligned to what you can actually do if it's not back to this conversion funnel and if it's not at the right point of that funnel that you want to play at as an agency is going to be a waste of your time because someone will be like hey can you help us you know um I'm interested in using your services for this reason well no because I want to provide services for my own reason because that is the how I'm going to scale so as hard as it is you actually have to be very

selective and be very smart with who are you working for what service are you providing and how closer you can get them to their conversion point because that's how you'll make the most money the third step of my blueprint is the business model and look the truth is we've talked about the conversion funnel you know so we know we want to be providing Services across it but how do we charge for it right how are we going to make money what is the business model needed for you to scale your agency this is where I'm

a bit different my thinking was different my thinking was different is different will continue to be different than everybody else because most people try to charge the most amount of money they can so they can get away with it and feel amazing about them themselves right so imagine you're like you know I deserve it I'm amazing I'm going to charge 6,000 right no you worth charge the highest that's naturally what every person is selling because you want to believe that you want to be like I want to make the most money I'm going to charge

the highest price possible and you know even better I'm going to find the most profitable Niche and I'm going to go and I'm going to offer services in the most profitable Niche I'm going to help Rolex Watch dealers get more clients because they you know one client is worth this much and that's it and you know there's many people on YouTube that are giving the same advice that will say to you to make the most money all you got to do is find the least amount of clients they'll pay you the most money and you're

rich right that's a constant thing that's been told it's far from the reality of what it's actually like you know I'm very different to most people because I sit and do this every single day it's been eight years now um of running my agency this we hit number one on Amazon I've released so many amazing products and achieved the success because the meticulous detail and knowing the detail being involved in and doing it day-to-day yourself so it's not about giving you an amazing fairy tale answer to the perfect business model I'm going to tell you

the reality of it and the reality of it is you got to have a bottom up approach and I'm going to walk you through that right now on my screen here so the bottom up approach is all about going from what is the actual cost of you doing something the actual cost of you doing something and adding a margin to it there is no different from when you buy sell products and you know that's my background right so if you buy a phone charger for $10 you sell it for $15 that's literally how you should

doing your service you not it's the same thinking as selling a product but you're doing it as a service you just want to make a profit margin in the middle from your cost and what you're selling it for right and the middle is your margin so I figured this out early and I call it a base plus performance offer and what's helped me essentially make a lot of money in base meaning retainers and a lot of money in performance which means taking a percentage of Revenue or profit and results and what that does is it

gives you the best of both it aligns you back to that conversion funnel because you want to make sure as the company makes more money you make more money and that is the best model out there right so the best business model for agencies is base plus performance but let's talk about base first base is covering your service Cost Plus a profit margin so for example it could be a oneoff project where you're doing you know a website build for $10,000 $2,000 it could be hourly where you charging hourly for something or it could be

a retainer obviously the bottom is what most people want right most people want to be charging consistent income but that would be your base right that's you making that base how do you make that base firstly you want to calculate all the expenses you have for delivering that service so how do we do that we're going to take the actual cost hour of your time you have to come up with some reasonable estimation of your own personal cost and then any team that you have and then you want to come up with how much is

going to physically cost us to do something so if you're going to design a landing page it's going to take one hour of your thinking time two hours of a designer's time one hour of feedback from you one hour of designer time and then one hour of you you know proofing it and finalizing it and sending it to the the client if that whole thing took one to like 7 hours then that's the cost of the seven hours but then we also want to add in any additional costs you may be paying for you know

the um figma you may be paying for a bunch of other stuff all the incidental costs that essentially are needed like to provide your service you want to a portion them in as well from that we are going to get our total cost right so we're going to know the exact total cost of doing something another example as I have it here if you charge $50 an hour you expect a project to take 40 hours and you have 500 in cost that essentially means $50 time 40 plus the 500 so it's going to cost you

2,500 and then it's what margin you are trying to charge on top in reality you only to be aiming for 30% margin because if you could make 30% margin as a service based business it's a great starting point and today many public big agencies if you go and look at the stock market look at how much they're trading for if you could if you had a 30% profit margin as an agency owner that's a great place to be I was spoken with many agency owners and if you have 70% margins you're clearly doing something wrong

because you are not spending enough to grow and you're just pocketing all the money and that's not the right thing to do if you're trying to scale your agency so so that's how you come up with your base and then it's quite simple right you have your base you have clear deliverables and you are trying to charge the least amount possible to still make money and that is the key to signing more clients in in the early days especially to get to like a 100K a month get to a million a year you need clients

so by doing that you're only going to develop your skill the more clients you have the better you'll become then you'll be able to go and do and bigger and better projects and sign better clients over time versus five well clients and you're just going to be a millionaire is just not reality as much as people are telling you that is the case so when it comes to Performance essentially a performance based conversation is just meeting some goal so for example it could be a revenue percentage 20% of AdSense revenue for YouTube videos it could

be deals close 10 position 10% Commission on deals that you closed as a sales team could be profit share profit from running ads for instance will profit from a business or a product that you help them sell Etc so essentially you want base plus performance and why I've always loved personally Bas plus performance and why has really helped scale agency it always comes across as a very confident thing because you're saying to someone not only can I provide these services for you I know that because I'm managing the whole funnel and I'm in control of

it I know this is going to deliver results and because of that I want a percentage it's actually the opposite of what people are trying to do because if you go in with here's my medium package here's my big package you know I want you to have the big package it it's just the wrong whole thing you should be coming with One Price one base price and a percentage CU you're trying to say to your potential client this is how we're both going to make money together so that's the business model CU I know when

I was there right like like imagine making $2 million a month right as an agency where you are today you probably think how's that even possible this is how it's possible this is the business model that will get you there by any others hopefully you can take that try to implement it in your agency and start signing clients that you will make way more money from by just instead of just getting paid a retainer from them but look I'm going to walk you through one more example to show you this from one of my actual

clients of what happened so we had a client that we were doing uh ads for they were currently doing 20K they had they had a 20K monthly ad budget and they wanted a two times Roi this is a very common example same as one of my clients a standard offer would be in the market that you charge a 5k month retainer that's what you would charge to run the ads for but going back in my base plus performance the trick is you are being smart with it so instead the offer we created for this project

was 3K month base plus 20% of AD profit so essentially I said we charge less than someone else would have but I baked in that percentage because I knew we will get them results why because again I've done the research we've looked at it we think we can actually solve the problem Etc so in month one we made them 20,000 K profit on ads for them so if we made 3K so we made a 3,000 base plus we made 20% of that 20K profit BD $4,000 we made a total of 7,000 in fees versus the

5K this is and in three months we had scaled the add account to 40,000 spent and made around 20K a month for us so a client that someone else would have signed a competing agencies were pitching at we essentially pitch lower but then added in a percentage and I made the client think okay worst case I save some money because these guys are cheaper right because my base price was cheaper so the client thinking actually I rather go with these guys they're cheaper great because everyone just thinks of themselves and if it does work out

I'm going to give them a percentage fine but at least these guys will actually give it at least they'll respond to my emails at least they'll respond to my slack messages at least they will actually turn up to meetings and be trying hard versus going to point it off to some other guy I had an ageny recently and the guy in the he makes the connction se s chel the owner and he goes hi meet vun who is doing X and he'll now look after to you and he never message ever again so he just

pned it off to the remote worker and the remote workers there like sending a random update on random days no nothing and he just left it to the guy to do our work it obviously was terrible there was no communication there was no nothing and obviously we didn't move forwards we basically like turned it we canceled it as soon as we could and I see that all the time so it's not about selling some offer and then finding a you know getting someone else to do it or whatever you've actually got to believe and you

actually got to be good enough to actually do the thing that you're claiming you can do if you can do that you can charge percentages and you can make a lot of money and precisely how I managed to make multi-million dollars a month using the exact same strategy okay the fourth step in my blueprint and this is a very unique one it's client communication I'm going to talk you through response times how you should communicate and what things to look out for internally within your team to make sure it becomes a Powerhouse for your agency

and look the truth is today I work with other agencies and I have never been impressed when it comes to communication our communication at gemf flow has put us so far ahead of all our competitors and has allowed me to keep my clients for five six years plus consistently and retain them and we have never lost a major client in the company's history because of communication because I put together such a detailed framework to follow no matter what and most agencies are just terrible at it and that is the truth so let's get straight into

it okay so we in the first things is response times and as it says right here all client emails should be responded to within one business day at the latest so it's imperative that whoever messages you if that's an email firstly within 24 hours you always respond it just cannot be that someone is paying you and you don't do that so that's absolutely important how to make sure that happens in your agency is that we have a simple rule which is before at the end of each working day you should be checking all your emails

and if there's something that needs responding to within the 24-hour period it needs to be responded with even if you don't have a full response yet and you need more work you should be sending them a placeholder to be like hey I'm acknowledging this I've got this email working on it will be with you on this date so they are aware of it one of the worst things is that if you have paying someone to do something and they haven't got back to you even if you think that was you and happening in your life

life to you you would hate it so that's the number one thing when it comes to emails and then obviously a lot of us now speak to clients on slack you create a slack connect Channel and you that's the way we do for that it's even more aggressive we say to all the team that if a client has messaged you within two hours you have to respond to them and the truth is a lot of times you know it still may not happen and we have to Q train the team and all that stuff but

this habit alone has meant I've never had to worry or not worrying that people people are not responding to people and again no one responds that fast I'm in slack channels now with other agency owners um that we um are working and paying days goes by and no one responds and it's like how is that possible like you wake up as an agency owner all your job is to service your clients how are you not worried about I'm going to click on each one of my client slack channels and make sure everything's good I'm going

to go to my emails I'm going to make sure everything is good that is your job as an agency owner agency owner is not about you're going to set up some agencies some Sops and then you're chilling it's just all going to be done for you this sort of stuff is the detail that actually makes a breaks at agency and is client communication so we have very very clear within two hours of response during the weekdays and on the weekend it's quite simple that if a message does come from a client we want to acknowledge

that message and we want to say cool thanks got it we will get to it on Monday if it's an issue then of course you have to look at it there and then but we need to respond generally that will happen less but you still should have that in your saps in your framework that you have a process for communication properly most agencies don't have a process for communication fundamentally they'll have some account managers they'll be doing whatever you'll say yeah we send you an update and that's about it there's not a Stringer proper process

the other very small tactical thing is that you always want to be the last to respond always way so if a client's like have a great weekend you have to say you also have a great weekend the point is that if you always are the last person to respond it means there'll never be a day where someone is like you didn't get back to me I was waiting for you the communication is not good enough because if you're always the last to respond that means you're on top of every single point of communication ever as

an agency this tip alone will save you all the headache that comes from when clients are moaning because they're not happy about something or whatever because you are always on top of the communication honestly client communication is the single biggest reason why someone leaves you is not even the results because if you were communicating enough they will still keep trusting you and keep working with you to get to the end result it'll all break down once the communication first breaks down and I've seen it time and time again I've seen it happen within my agency

end parts and definitely when I work with other agencies the communication is so poor and that's one of the reasons why I'm like I can't work with these guys because they just literally I have to chase them to even get a response and I'm paying them to do this job it just can't be related to this is you actual the way you prepare and do client meetings which is part of communication essentially is the meeting Cadence like how do you run your meetings internally and externally externally especially you have to have a clear agenda agenda

should be included within each client meeting calendar invite ahead of the meeting so the client knows and you know what's actually going to happen in the meeting secondly every single call internal external especially client calls you should be taking meeting minutes yes so you can then immediately follow up with exactly what was discussed what's the plan and what were the actual action next steps even yourself in the call you have to make sure every single call you are finishing off with okay we have agreed the following this is the next steps and then you send

that in writing via email because again before someone's going to be like what am I paying for there's no results I want to leave all that stuff you'll be like they cannot complain where if you're having regular calls with them following up with regular action points and if they're not doing their bits it'll be very clear so again it's not even just communication it's the way you communicate and the way you set up these things in your agency will be the greatest way for you to have success and look no one talks about this stuff

right this is not the sexy stuff this is not the stuff that you think about when you think about running an agency but the truth is these smaller operational details is actually how you scale an agency it's not about a blue ocean offer and some magical thing that's going to happen and all of a sudden you're going to be flooded with clients and everything's going to be amazing and you're just going to hire some people and they're going to run everything for you you have to sit and think of these small details and I'm telling

you yourself you have to figure out look what I've just given you you should Implement in your agency immediately but you need to think of the small things that are needed in your agency so let's say you have a lot of remote workers today right you may have might have a remote editors and you naturally May having the problem of I don't know when someone starts a day finishes a day I don't know what task they finished I'm still chasing them for the last thing and that precisely we were having the same issue so even

your internal communication so for me we have remote teams they have to start the day and say what's you have to actually send a slack messages saying I'm logging in here's my plan for the day and when they finish the day they must send a report saying this is what happened with our design editors that we hire in different places in the world we even have screen recording software to so we know what they were doing the day and how long something takes them because naturally someone's like it takes me four hours to do something

you're like how is that possible because we know the time it would take for something to happen and obviously you have leeway for you know new people Junior people Etc but they still should be designated time frame of something happening and the way you can proof it is through screen recording and there's lots of these remote softwares now built for this exact reason so the point being is being meticulous about the detail will help you scale your agency and look the fifth bonus step is that as an entrepreneur as an agency owner selling is such

an art that it cannot be scripted so for me I've signed some of the biggest brands and clients in the world and I have never used a sales script I've never used a money by guarantee I've never used a sales methodology and I've tried to just openly and honestly help the other person which then makes the other person want to work with you and that's the secret of sales the problem with all the sales books they're not wrong they're not applicable to agencies so a lot of the sales books to be honest most of the

large sales books or the Frameworks stuff people talk about have come from like the SAS software companies when someone was selling Salesforce or Oracle or Cisco Systems so the first big major internet companies when people were going in and selling it to other corporations they have to have a certain way of selling why because you would go in and you're selling a team is selling to another team and there's all these things that you are trying to portray in your sales script in your meeting Etc whatever it's very very different today sales has just become

this gimmick now where people are getting on a call I sometimes sit on sales calls and I'm like what is this guy doing he's not even speaking to me he's literally saying a question I give some answer he asks me another question and it's a never-ending game of circular questions I'm like what are you saying I'll be like how much do you charge well you know it's not about you know before I can answer that for you you know what is it worth to you if someone was to join if you were to have more

clients how will it feel like to you Sean if you have more leads every day how would that make you feel you're like what are you talking about I'm asking a question how much is your service cost tell me the price and they can't do it so that's where sales is today so right it started off in this way today it's just become that people get on calls they have a script then they'll have all these objection handling like tactics and then they're going to at some point trying to use some emotional blackmail of like

so you know imagine you could buy your mom a house if you ad Z was success they're trying to take it somewhere else completely unethical immoral and to try to make you bu a decision the worst I've seen actually today agency owners doing is they'll say stuff like so Sean I just want to make sure are you the right person is the decision maker on this call today one guy asked me he goes are the decision maker on this call today like what you mean he's like you know the person that authorizes payments who's in

charge of making the final decision are they on the call today because they want you to almost admit be like yeah I'm the boss man I'm the man of course I'm I'm the person in charge CU later in the call they're trying to be like so you know you need to make this decision today it's your decision don't talk to your business partner don't talk to your wife don't think about it today is the day for ACT basically gimmicks I hate that stuff so why I put this as a bonus step is you want to

grow an agency you got to stop with all the you got to stop with all the gimmicks all this stuff that people are telling you you've got to actually get good at solving problems and helping people do that so all you have to do if you want to sign clients is you get on a call and you say to your Prospect to your client that you're talking to this is the problem you have today I can help you solve this problem I have done it before or I have seen it happen online or this is

why it I can solve it for you and how and this is how much it going to cost you this is my base price and then I want a performance incentive because I want to work together with you and I'm not like the other agencies I will send you we will speak every single week we have weekly calls with all almost every single one of our clients for this exact reason and I will make sure I respond to you I will make sure I'll do this and I'll really work with you and actually give a

that's it and that will help you sign the biggest clients in the world versus this amazing script or some objection tactic or this guarantee again never offered a guarantee in the history of the company we almost in 2025 we'll hear $100 million in the agc's revenue cuz you don't need to anyone that is good at providing and talking about what they're doing they don't need to be saying well if I can't do it for you then I'll also give you money back it's the most cheap salesman tactic and any good businesses will see through it

look those tactics work on teenagers upand cominging you know entrepreneurs or whatever because it's easy to use those tactics to like push people into buying that's not what it's about as an ad owner you want to do it properly so that's the bonus point because it's just so important to do it the right way and you will start signing clients so there we have it that is my blueprint to how to scale an agency exactly how I have physically done it myself if you were to follow some of those things you will start finding success

hope you enjoyed this video I'll see you in the next one