How To Generate Leads on LinkedIn - LinkedIn Lead Generation Tutorial

in this video i'm going to show you step by step how you can generate leads on linkedin so you can start getting more appointments with your dream customers and start closing more deals linkedin is one of the most effective ways to get in contact with your dream clients but i know a lot of people try this out and they say it doesn't work or people don't respond to their messages but here's the thing there are more than 700 million people on linkedin and for the most part a lot of high level decision makers are checking

their linkedin profile and checking their messages every single day i know for myself i check my messages all the time linkedin works the people are there but why is it that most people struggle to generate leads and to break it down as simple as possible there are two main reasons number one is that when someone wants to reach out to their dream client and they send a connection request a lot of times their prospect or their potential customer doesn't accept and number two even if the potential customer actually accepts your connection request they may not

respond to your initial message when you ask for a meeting so in this video i'm going to show you exactly step by step how you can actually connect with your dream clients send your first messages and actually schedule more appointments so if you're excited for this video make sure to give it a like subscribe and turn on notifications alright so diving right into it the first step you got to do is you got to optimize your linkedin profile and here's what i mean when you send a connection request and people are not accepting the number

one reason for why this happens is actually because your profile is not optimized in a way where it actually intrigues your potential customer to accept your request think about it like this if you're sending a random connection request to someone on linkedin and they have no idea who you are how are they going to make a decision on whether or not to spend time to even connect with you and they're going to click on your profile they're going to look at your picture they're going to look at what your job is and what you're about

and they're going to make a split second decision on whether or not you can actually bring value into their lives so if your profile is not optimized in a way that shows that you deliver value no way anybody is going to connect it doesn't matter how great your messages are or how great the message you write when you send your connection request if your profile is not optimized you are not going to get any results and if you send 100 connection requests or a thousand you're still gonna get the same results nothing because you gotta

optimize your profile all right so going to my personal linkedin profile right so if i connected with somebody and i wanted to reach out to them for you know help them with sales consulting or sales coaching which is what i do when they see my connection request and they click on my profile it's very clear what i do so it starts with the headline right well first of all it starts with a picture you got to have a picture that shows like hey you're trustworthy right if it's like a picture that um you know you

can't really see your face or use a random picture that doesn't make sense why would someone connect with that right you just gotta think of it logically so clear profile head picture and it's very clear what i do helping b2b sellers schedule more meetings and close deals with modern sales training very clear what i do so when i reach out to somebody they know exactly what they are getting and if they're interested they're going to accept if they're not then they're just going to ignore my connection request and i got a whole video on exactly

how to optimize your linkedin profile link's going to be somewhere on the screen and the link's going to be in the description but for this video the main lesson that i want to share with you guys is that when you're optimizing your linkedin profile the main important thing you want to remember is you want to show what value you bring to your potential customer don't just talk about yourself and say i went to this school i worked at these places all about me me me nobody cares they care about what you can do for them

so just take a look at your profile audit it and think okay how am i bringing value to my customers and if you're not you got to rearrange it again i got a video on that link in the description now the next part when it comes to actually getting meetings with linkedin is you want to send the initial connection request now when you are sending the connection request there's two options right number one is you just kind of press the plus button and you can send a default message to somebody hoping they will actually accept

now from my personal experience does this actually work yes if your profile is optimized in a way where it's for your potential customer sending the default message whatever it is actually does get results and it's a lot faster now if that's not really working or you're not getting enough results meaning you want to get the conversion rate higher meaning when you send a connection request you want more people to accept you can write a more personal message obviously it takes a little bit more time but if you want to get more results that's what you

have to do so an example of a custom message request can be something like this hey david i saw you've been in a digital marketing space for five years now and i'm impressed with the work you've done on xyz so you gotta look on their profile see what kind of work they did right and then you say i thought it might make sense to connect here and simple as that they're gonna read that they're gonna say okay this guy actually did a little homework and they're gonna accept your invitation to connect let's go through another

example hey david i noticed you've been in the construction business in the los angeles area for five years now i'm impressed with your work and thought it might make sense to connect here so pretty much the same kind of format right and you can kind of take this format and change it up for your specific niche but essentially that's pretty much all you have to do and to get this information just go on their profile see where they work how long they've been in the industry what kind of work they did mention it in the

first line it only has to be one sentence of customization and that is it some people might think about you know automation right and automation does work but here's the thing before you even get to the automation side of linkedin i want to make sure that you understand how to do this manually first because if you can't do it manually with a high touch point and you make it very specific for the person if you can't get results doing that there's no way you're going to get results if you automate it right because when you

automate things it gets less and less personalized if you can't do it manual don't automate do it manual first get it right and then automate but once you get it right and you move into automation what you can actually do is that you know there are different tools you can use to help speed up the process of automation so you can say like if someone's working in marketing real estate or finance it can kind of just put that in for you and you can also say like oh if they've been working in this industry for

five years i'll automatically put that in and you kind of send the same message to everybody and it looks like it's you know very tailored for that person but it's really like it's automated right and the thing with automation is you got to be very careful because there are always new tools coming out so i don't really want to recommend any specific tools right now because if i recommend it today it may be gone tomorrow right because linkedin is always changing their rules on which software works which one doesn't according to their api and you

know there are a lot of rules that constantly change right for example how many connection requests can you send a day before linkedin sends you a warning and says you should not be automating right because that's technically against the rules so if you kind of break the rules you send too many messages send too many requests your account may potentially be banned and you gotta start all over so that's why in the beginning if you're just starting out and you're just trying to generate leads i would personally recommend doing it manually first so you understand

the process and you can actually get results once you know how to get results then i would look more into how you can automate linkedin so you don't get banned and you do it in the right way and you can start looking at what the rules are and when it comes to you know how many connection requests you can send how many messages you can send and things like that and again the tools always change there's always new linkedin tools coming out that plan they can do all these things for you and they can but

you know sometimes they go out of business or sometimes they just stop working and so do a manual first then look into automation and if you want more videos on how to automate you know let me know in the comments if that's something you want to see and i can make a future video on that now moving forward the next part when it comes to generating leads on linkedin is actually you know once someone actually accept your connection request you got to actually send them the first message so this is where a lot of people

get around most people they'll send a message about hey you know i do this that that i can do anything for you you know let me know if you want to talk right but here's the thing you got to be a little more specific or you need to ask more questions and get the person more curious if you just kind of throw out all the different services that you have which a lot of people do nobody responds right because they're confused on why they should respond and you have to the prospect has to do too

much work in order for you to get that meeting instead you want to make it as easy as possible for them to say yes so here's an example of what you can say if somebody accepted your connection requests so it can be hey john i noticed that you started your own creative agency and i wanted to reach out i help agencies like yours get more clients without spending money on ads any chance you need help with this so this one i'm asking a question right i'm not asking for a meeting right off the bat i'm

just saying like hey this is what i do this is the people i help this is how i bring value any chance you need help with this they might say yeah maybe and so they might say that they literally might say yeah maybe what do you do and then you can start having a conversation and once you reply back to them you can actually say hey you know if you want to talk more about this let me know what your calendar looks like or feel free to schedule a time on my calendar you can send

them a link so that's pretty much how that first technique is done the second way to do it is you know instead of asking a question you can go straight for the call to action and if they're interested they'll schedule a meeting right away so this is the one i personally prefer it's more direct but at the same time it's faster right so i can say something like this hey john you probably know that one of the most challenging parts of owning your own creative agency is signing on new clients now i actually help creative

agencies consistently get new clients without having to spend money on ads some of our clients include x y and z so if you're interested in learning how you might be able to do the same in your business feel free to schedule a time to talk on my calendar here and then you would put the link to your calendar okay so let's break this down to show you exactly how this works so in the beginning i'm saying hey john you probably know that one of the most challenging parts of owning your own creative agency is signing

on new clients so what i'm specifically doing here is i'm saying i'm addressing a pain right so if you're a creative industry i know that getting new clients is the hardest part you might be the best designers and stuff in the world but if you can't get new clients you don't have a business so i already know that's a problem and i address it right off the bat now the next sentence is i offer value i'm saying like hey i help people like you get new clients without having to spend money on ads so it

peaks curiosity they might be thinking okay well how exactly or do you even do that right so now they're more interested and then i go ahead and say here are some of the clients that i've worked with in the past so if there's some social proof and they know who these clients are or let's say you have some big names under your belt or maybe if you have small names if they're familiar with those people and they're similar to um each other then they're they're going to be like oh that's interesting that you work with

these people i know them so maybe i want to work with you and then the last part is the call to action right actually getting the meeting so i say hey if it makes sense um so if you're interested in learning how you can you might be able to do the same in your business which is get more clients feel free to schedule a time to talk on my calendar here and i would put a link to my calendar they would click on a link and then they can actually schedule a time to talk for

me for 30 minutes and i'm gonna see if they're fit for us to to work together so that's my personal go-to this one's very effective for me personally and i'm confident it will work for you if you kind of follow all the steps we've been talking about in this video now the next part of generate leads on linkedin is what happens when people don't actually respond on the first message which a lot of people will not right so that's why you got to follow up my recommendation is to follow up one to three times it

really depends on your industry right but you have to understand this whether it's one two or three every time you send a follow-up more people will respond and take more meetings right so that's why you have to understand what's the optimal uh times you follow up sometimes it's just depending on your niche right sometimes it's just following up twice and that's it other times it's following three times because maybe people are interested but they just didn't have time to respond in that moment so you want to figure out what works best for you but if

you're just starting out just follow up three times and see if it works if you know you find that after the third follow-up people don't even respond after on the third follow-up then just shorten it down to two if and and you can kind of go from there now in the follow-up here's what you're gonna say you're gonna say something like you just wanna reiterate what you're talking about you don't have to say any new information just one or two sentences to kind of share remind the prospect what you're even offering so you can say

hey john wanted to follow up to see if it still makes sense to talk about how we might be able to help you with xyz we like get new clients or whatever it is right if it does let me know what your calendar looks like so this one i'm kind of saying like hey you tell me what your schedule is or i can say something like if it does feel free to schedule a time to talk on my calendar here and i will put my link again right there so that's pretty much your follow-up and

then if you want to follow up two or three times you basically say it's the same thing but you paraphrase it and then you know you get a different response right you don't want to copy and paste it you want to paraphrase it so it makes it look like you know you're actually making an effort to get to know the person and number five we're gonna go down into linkedin marketing okay so when it comes to outbound linkedin lead generation where you're reaching out to other people you don't have to go super hard when it

comes to marketing you don't have to go viral what you want to do is you have to understand that when you're connecting with people people are going to start seeing your content in their feed so i'm going to go ahead and go on my profile and i'll show you what i mean so as you can see here um i'm on my profile right now right you just go down i got all these people who i'm connected with and it's my feed right basically all the connections i've built over the years i'm gonna see what they're

talking about on my feed every day right so basically what you wanna do is you don't need to go viral you just need to create content for the people that you already connected with so i'll give you an example let's say you're starting on linkedin you have let's say 10 connections right it's just your friends and then you're like okay well i want to start using this to get clients so what you do is you find all these people who are potentially a good fit to for your product or service and then what you do

is you connect with them they accept and then you send them a first message right and maybe they don't respond to that first message but every day you're posting some type of content on linkedin so that when they look on their feed they keep getting reminded of you and they go oh that's that patrick that message me oh that's a pretty interesting video oh that's a pretty interesting um perspective on the industry right you just basically keep posting these videos for your audience that you custom build by by connecting with them one by one personally

so let's go into my linkedin account right so right now i got about 8 900 followers meaning you know a lot of them are actually personally connected with me and i can send them a direct message anytime so a couple times a week i do post a video on linkedin which is my youtube videos and they do pretty decent right so this one has 16 likes a thousand more than a thousand views this one has a thousand views uh 2000 views 2 500 views uh 30 likes and you can also see that when i click

into this i can see who exactly is liking my videos not only that but if i go into my profile page i can see who has viewed my profile so i believe this is the last 90 days so if i click into here i can see you know who are these 2 400 people that have viewed my profile okay why this is important is because when people see your content sometimes they want to get reminded and they click on your profile again and be like what did this guy do again i'm kind of interested and

when you start seeing these people interact with your content whether it's liking viewing your profile it gives you an opportunity to send them a message right so you can say like hey you know i noticed that you you know like my video on whatever i wanted to see if it might make sense to talk about how i might be able to help you with xyz so it's just another way to engage with your prospects so that you're not just sending them a code message you're suddenly building more authority and you're becoming more of a influencer

in the space and it could be you're just a small influencer right but at least you're doing something and you don't need a big big audience to actually do this even if you just have a couple thousand connections that's already enough to start getting some likes and some views on your content so when it comes to you know what kind of content you can post you can make videos personally i'm really strong with video so that's why i like to do videos you can also write long form copy so let's say you go into my

profile every video that i post comes with a long form perspective on that video to kind of get people to read it if they don't want to watch the whole video um you can share a quote you can share a picture share what you're doing um you know there's so many different ways to slice and dice it when it comes to creating content on linkedin you can kind of just look at what other people are doing in your industry and see what works best for you everybody's different you might be a good writer you might

be good with video you might be good with just sharing other people's quotes it really just depends but you definitely want to post at least a couple times a week but if you can post every day that's also really great too so that's how it works that's how you use a combination of outbound lead generation combined with marketing so you can increase your response rate increase your authority with the people you connect with and start generating more meetings with your dream clients so if you enjoyed this video make sure to give it a like subscribe

turn on notifications and let me know in the comments if you enjoyed videos like this and what you want to see more about when it comes to lead generation and i also have a private facebook group for the sales community anyone who wants to generate leads and close more deals so if you want to be part of this facebook group and start chatting with like-minded people make sure you click the link in the description to join that facebook group so with that said my name is patrick dang hope you guys got some value out of

this video and i'm gonna see you guys in the next one