Brutally Honest Cold Email Advice From Alex Hormozi

a few months ago we teamed up with Alex heroi and other experts in the cold email space to share their thoughts on cold email Outreach as someone who sent over a million cold emails Alexi dropped some cold email gems here so today what we're going to do is we're going to see what the man himself has to say about cold email and how you can use it to get more clients every single month I encourage people who are getting into that game to just only look at progress from one step to the next and one

step to the next one step to the next and then like it takes a very long time to lay all the bricks across the bridge then once the last breaks in all of a sudden the money just that was just stockpiled boom it flows through once you do get the first dollar across then you just start turning dials like okay how can I get op rate up how can get show rate up how can I get closeth rate up can I change this offer like all that kind of stuff and then it can just become

a really well old machine so the first point that Alex makes is really the notion of just being patient and love this because what we don't want to expect is our first campaign our first thousand 10,000 even 100,000 emails to get that 10% reply rate allow you to finally close deals because really what Alex is saying it's The Compound Effect it's the compound effect of analyzing improving impr in analyzing improving analyzing improving and by doing that consistently over time what that's going to compound to is growth personalization will you could obviously there's tools now that

will that can do personalization but we use vas a lot of times to help find the little tidbits that get put into the email so during the data enrichment process that's one of the things that we'll do from a tactical perspective I am also like five levels above this so like I'm giving you like the manager of those teams would probably know a lot better answers than me but just with broad brush Strokes vas are a big part of it it use software tools whenever we can automate any kind of personalization and a big part

of it really comes down to how good the lead magnet is so this leads us to our second point from Mr hosi which is personalization and I know Alex is a few steps above this and definitely doesn't manage the cold email campaigns in his roles but the relevance of personalization from what I've seen is literally going to make or break your email what he says is that he uses virtual assistance which is a worthwhile investment and if you didn't know he also mentioned in his book $100 million leads that he actually uses instantly for his

portfolio of companies so he might be using virtual assistance to use instantly personalization tool to make this even more effective it's really contextual it's like walking to a nightclub versus walking to a library even if you're the same person you might dress differently and you could look out of place I think that if there's a Facebook ad that looks really good I'd be like what is the core message of this and can I translate this into what would appear to be one toone communication and if you're running an ad versus an email one is one

to many one is one to one best way to get someone to ignore one toone communication is to make it look like it's one to many actually wanted to back up on this cuz this is also the point on copy and personalization a lot of agencies that I see when they send over their copy for review it literally looks like they're writing on a billboard we need to go into the head of the recipient of the business owner that you're emailing if they receive what looks like an email blast or an ad do you think

that they're actually going to be like wow this really spoke to me and I'm actually going to respond no Alex says the best way to get your email ignored is to make your onetoone communication look like one to many using personalization is going to be key and making sure that when you're emailing somebody it seems like you're doing one one one communication not one to many craziest response rates in my opinion and so the big breakthrough that we had in the cold Outreach process that I showed the numbers on was when we switched the lead

magnet and that was what made the huge bump in response rates and then ultimately sales if I'm talking to a complete stranger it's like they don't care so it's like let me give you this thing that obviously costs money because I am so confident that I can provide you value and even if you don't buy anything from me you will get real value because other people in the marketplace charge for this thing so it's not like ascribing value to it it's saying other people charge for this and then on the back end it's like okay

great how can I operationalize the out of this to drive down my cost so that I can do this at scale whatever my little lead magnet deliverable is this leads us to our next point which is lead magnets in the email and love what horos says the big fast value we talk about this a ton inside of our videos and we're talking to agencies and people that are leveraging qualy mail because at the end of the day if you want to know how to guarantee you don't get any responses on your cold emails like horos

youa saying you're asking all the time you're selling all all the time you're selling in every single email asking for a book call asking them to buy the problem with this is that you're doing nothing to stand out and like what Alex says no one actually cares so instead do what Alex says and give something that somebody would actually pay for for free he mentioned later in this clip like a software company giving away free child of sorts this could be a mini course that you're selling a free trial depending on your service personalized audits

of sorts and also love what he said about operationalizing it because you don't want to be bogged down by this but streamline the really unscalable which is a lead magnet something for free from this perspective so you you can do is you can just identify okay what is the lead magnet and then how do I scale the unscalable which is giving away stuff for free and just make that a part of your process when you are doing qual email and sending stuff to customers you can even personalize stuff like personalize audits in today's day and

age which is pretty cool there are four ways to get customers and pick one if you're like trying to go to seven figures even eight figures you can probably just get away with one of them pick one stick to it the way to be successful with Le genen is to pick one get really good at it and scale that to seven figures and he even mentioned eight Figures it's when you start to like dabble in a lot of things or you go shallow in a lot of different Arenas is when you begin to realize like

wow I'm doing a little bit and a lot I feel overwhelmed and I'm getting mediocre results pick one mechanism of getting leads acquiring customers and scale it up because it will work if you work it sometimes you have to introduce other things combinations work really well that's like content and cold Outreach works really well content and paid ADS works really well content I think is an underappreciated one because it just takes a long time that's the problem just like private Equity example is that it just word comes at such a delay that most people do

it this leads to our next point which is combination and I love that he said content and I think one of the reasons we love cold email often times is because that it's faceless and we could just blast out a bunch of emails and we have have to Great content and it's quick but Alex says content and cold Outreach works well which makes a lot of sense because again going to the head of your customers they're probably going to do some research on you before they agree to a call and the more that you can

prove that you know what you're talking about before the call the more you'll be able to increase the likelihood of them trusting you which will increase the likelihood of them doing business with you so even if it's a 60-minute appointment having 15minute increments increases booking rates so number one is availability p number two is speed to contact there's two elements of speed speed to contact is you're following up immediately and if they reply six hours later you're also speed to contact if you're having a conversation there's a back and forth maintaining that speed of response

speed to contact is the next Point think about it when people are emailing you they're at their computer and they're going through their email probably trying to clean up their email inbox before the day or before the hour the time block time to actually do something like that and the problem that happens with a lot of businesses and people that we talk to even without a sales team is they're doing a lot of other things and then they think and do the same thing that the business owner is doing is to say okay cool I'm

going to go ahead and check my instantly I'm going to go see the responses what happens like what Alex says is the lead is going to forget about you and your likelihood of them actually responding back and continuing a conversation is going to be significantly lower with instantly speed lead is simple to implement you can have one a slack message anytime somebody responds positively to your emails so that you could react to the slack message and make sure that you're responding effectively two you can utilize the AI inbox manager to automatically respond or three if

you don't have time to do this if you don't have time to have speed to lead you can do what we do in staff Ava to monitor your inbox and that becomes their sole mission number three is the volume of reach out the number of times that you follow up with a prospect over five days so if you're following up three times a day over five days that seems to be a very minimum and for all that stuff we double dial text on all of them to get a higher response rate get people to book

show he really Reveals His strategy which is he does three follow-ups a day for 5 days and double dial texts which is consistent with the fact that it takes eight touch points for a client to actually convert but another sneaky thing to mention that I called out is that he's not just using email to follow up he's using other channels to follow up if I'm watching this if I'm hearing from Alex I'm thinking okay cool where else can I follow am I texting my clients am I calling them am I hitting them up on Instagram

am I hitting them up on LinkedIn take the omnni channel approach when it comes to following up and you're likely also going to see increase in your show rates if you can put your salesman hat on for a second and remember what it was like you knew that you could make money by simply perfectly executing the script then the pressure of the call goes down what also happens is adherence to the script goes up and when you hear to the script more you get more sets or you get more closes and so creating a culture

of the script is God and if we don't deviate from the script if the script isn't working then everybody is adhering and then we can change the script but until we have absolute adherence to the script you can't do anything adherence to script or MOSI says script is the freaking God which is massive especially if you're scaling qual email and you're building a team around you your sole goal as a business owner as a salesperson right now should be to identify the scripts that are actually going to be effective once you've identified that then you'll

be able to scale the team because like what Alex is saying success equals adherence to script which equals to more sales and more appointments for your business so think to yourself and and start to build out like what are the positive reply scripts what are the objection scripts that you have for your business find the winning formula for your business so that you can scale Beyond yourself scale your appointments and scale your business using call Emil the third one is where we're getting our leads from the list is still King if you hit a terrible

list it doesn't matter how good everything else is you're not going to get responses and so putting more effort into thinking how can we clean lists and scrape lists from better sources that have more qualified leads of all of the things that's probably even more important than the lead maget because you have to have that before you can introduce anything else like you email a bunch of moms and you're talking about SAS software like it really doesn't matter list is still King four lists broad lists bounceback emails lists that aren't your Niche is a race

to zero conversions what most people do is they get really eager to start call emailing and they get this list of 100,000 people and they're crossing their fingers that this is going to be the one but yeah like Alex was saying the list is the root of the success because the list will dictate your copy your angle your offer your personalization I'd rather have multiple smaller campaigns with really Niche lists that are clean and specific that I could test angles with and one big campaign and lastly just make sure the emails that you're sending are

verified emails and they've gone through a verification process which you can do inside of instantly lead finder as well if you're wondering what kind of P email software that Alex uses to actually automate his cold email campaigns and scale all of his businesses he actually uses instantly which you can check out in the link in the description for a free one week trial also guys click on this video if you want a full breakdown of Alex Hero's $100 million C email strategy thanks so much for watching guys we will see you on the next one