My $80k / Month SEO SOP [Updated 2024]

now what's up guys Dean here back at it again with another YouTube video I know it's been a long time and just thank you for your patience I really do appreciate it um today I promise you there's going to be an action-packed value fold video because what I'm doing is I'm uncovering my entire SEO sop that I use in my $80,000 per month Niche web design agency obviously why should you listen to me right anyone could say that so here we go this just a quick little intro on who I am and why should listen

to me is my name is Dean I run a company called King contractor agency um it's just a super Niche High ticket web design agency we do website design um we upsell SEO and smma but it's mostly website design we sell our websites for 15,000 to $118,000 per website we work in one industry and that's why it's super Niche and because we're Niche it allows us to create these things like our Sops for SEO and websites where you know my team knows exactly what they need to do every single time and it just makes the

entire process so easy so all I do every day is I just do the sales I make sure that the S so's up toates and the quality is there for our clients and our websites end up looking something like this and that's how I'm able to charge $188,000 for the websites and they only cost me like 2,000 maybe 3,000 and it's fully managed by my team I don't have to worry about a thing so here we go the proof is in stripe so let's head over to stripe this is the stripe account as you can

see in the last 30 days or uh month to dates I've done $60,000 per month um it's you know it's been higher it's been lower but you know it's it's been as high as like 19 or 87 or something like that um but yeah there we go proof is in the stripe now I just want to let you know that I am not selling you anything um so in this video I'm not going to gatekeep anything everything that I have I'm giving it to you so just please know that but I do want to let

you know that I do have a course so do not feel obligated to buy the course that's just a paid mentorship paid course that just lists everything out A to Z like I said I'm not going to gatekeep anything and I'm giving you everything so if you have any questions just send me a DM on on Instagram my course just has other things in it just has more stuff in it and it's more support for growing your agency um so if you have any problems or ask me anything send me a DM on Instagram it's

Dean xwi all the resources plus more in the Discord for free by the way guys the Discord is just the most insane community we we nearly have look at this we nearly have 15, 10,000 members how crazy is that is just every single day um like let's have a look students student wins have a look at it this was today $6,000 payment received um you know guys are winning every day in the wins channel is just it's just amazing um so I would definitely I would definitely tell you guys to join like 10,000 people in

this Discord um it's just a it's just amazing questions there's a forum I think there's just like an unlimited amount of posts so yeah it's the best it's the best community and I'm in the voice chat a lot just hanging out with you guys so join the Discord you're going to get um a lot of links for free and resources for free my only ask is that if this video brings you value please just like the video that's all just like the video that's going to help me out a lot and you're going to get

recommended content similar to this that'll hopefully help you grow your agency as well um subscribe for more value in the future and follow me on Instagram Dean xwi I would appreciate that a lot so here we go straight into this how we do our SEO for our clients so there are two different types of SEO optimization packages that we have please know this okay I don't know why the loom just did that but um the first one is the essential once off SEO now this is something that you do when you build the website for

your clients like bad website design agencies they don't do this this is all the stuff on the back end the onof stuff that you need to take take care of the um image compression the image optimization The Meta titles The Meta description the schema markup all the stuff that you can't see on the website the on page all of that gets taken care of genuinely it's stuff that you do once and then you move on so it's not stuff you can do on a monthly basis so it's once off stuff I include this in every

single website we build if you don't honestly you're a bad website design agency because then you don't care about the results of your clients you only care about you know getting some money in and building them the website that you said you're going to build them for us we're 100% results focused so that's what we do the second type of uh SEO that we sell is recurring monthly SEO this is like content link building citations any anything that really shows to Google that the website or your client is an authoritative um business online so through

a lot of signals we do that you know creting YouTube videos and and um you know just trying to signal to Google that it's a legit company by increasing the domain Authority and there's just so much that goes into that and I think I'll cover that sop in another video um because that's pretty big so yeah that service starts at $2,500 for us it costs us about half of that to pay everyone to do all of the services so the margins aren't great you know and that's not even like including paying me or paying my

team for the time to manage it all but it's definitely a long-term strategy with massive upsides um as long as it's being done properly so what I'm going to show you today is I'm going to show you the essential once off SEO checklist that we use every single time we build a website for one of our clients by the way I'm really sorry for the noise I am in a hostel here in the Philippines so you're going to have to follow me on Instagram to be updated with my life I'm actually creating a lot of

awesome short form content over there but here we go guys so what I'm going to do is I'm going to run you through the SEO and performance checklist it's literally 15 points long like I said you can get get this resource in the Discord but uh here we go every single time we build a website for a client this is what we do so the first thing that we do is we install monitoring and tracking and Reporting software so sidekit by Google it's an awesome plugin in WordPress just type in site space kit and then

install that it's the easiest way to install Google analytics and search console you literally click next you log in with Google next next next finish job done trust me I'm making your life so easy right now um so then you obviously you install analytics with that so you can confirm it um then establish a schedule for regular SEO checks so there's a few different softwares that you can use for that but it's just so that you know the stuff that we track personally is website performance keyword rankings CTR organic traffic backlinks so we really want

to know what the conversion rate is from like a visitor on the website to someone that completes the need form this is really important stuff for us you don't have to do all of that for now you can just do the analytics um then what we do is we create a reporting template to summarize the performance and highlights areas of improvement for this we actually use agency analytics it's awesome because we can bring all of the data into one place like I said you don't have to do this just yet but having Google analytics on

there is going to help you understand some more performance Stu then we analyze the impact of optimizations and make ITA of improvements Based on data and user Behavior I know that sounds like a lot of BS but basically what it means is we do an SEO report before we get started and then SEO report after to it to see the difference and to see how we should adapt and ship then we do an initial website analysis so this is the SEO report that uh I was referring to there's a ton of free tools like Sam

Rush ah ref screaming frog um SE optimer is free and that's is going to give you the Bare Bones on page and Technical SE optimizations that doesn't include like the stuff that you need to think about like the keywords and how to write persuasive copy but that's just more like the checklist SSL issues things like that that that you really want to take care of um and then you want to do a performance audit like GT metric is fantastic pingdom Just to See the s speed so once once you do the this uh with the

SE audit so the performance and SE audit that will give you a good place to start and know where to do the SEO then once you've done that is we do keyword research so we just use Google Keyword Planner or you could use Sam rush or Moz um it works really well and then just Identify some nice longtail keywords of possibly 5 to 10 short tail ones um put them in a sheet and then those are going to be the ones that you track so the pages that you've built out on the website just make

sure to include these keywords in a really strategic way especially when you're doing the SEO by installing one of the SEO softwares like yast or rank math on the websites and then just to Target those keywords on those specific Pages because that's really what's going to be bringing in the traffic so keyword research is really important that's why we do in step three so like I said we just take care of all of these things and then we know hey this website is good to go so so now that we've done the keyword research we're

going to do the on page optimizations this is where that keyword research comes into play right super important so the metad data defined as guidelines for optimizing meta titles descriptions headers URL structures stuff like that we we also obviously have another SEO s o for met metad data but it's pretty basic stuff dude um you know you can pause the video and read through that but that's pretty much what it is if you install yours to rank M they'll run you through it just make sure you do it for every single page content optimization so

establish the best practices for optimizing on page content with a relevant keyword so internal linking readability based on keyword research for the area so this is where you start implementing the keyword research so now now that we've done that we've taken care of the content we've done the keyword research and we know where we stand because we've done the audit and we've already installed the um the analytics and the tracking then what we do is we do the technical SEO now the technical SEO is basically the side structure so the URL structure the S map

navigation hierarchy mobile optimization and schema markup um it's just basically making sure that the website from a technical point is sound so that you know let's say for example I work in the roofing space like we build out um roof for near me pages and we we have that on the URL structure of roof for near me and then slash and then the name of the location so you know it's super important for us to you know have the services under the services tab the locations under the roof or near me tabs stuff like that

so this is really important stuff for us to do um schema markup like I've just mentioned you can actually get that over here in the metad it's very similar kind of stuff performance optimization so now that we've done the uh the technical what we want to do is we want to do the performance so this is speed optimization you know you really don't have to look into it too much like CSS um JS files caching minimization lazy loading CDN setup you can actually do all of this stuff with literally just one plugin like the speed

optimization plugin there's quite a few like jetpack has one side ground as a free one I use side ground for all my hosting it's fantastic um check uh so yeah that's that's what what I would recommend is literally a one click optimization and then check for any 404 errors and redirect them if necessary so you know really simple SSL can help you do that um there's a few awesome plugins that can help you do that the reason you don't want people to land on 404 Pages like the page does not exist is because if that

page is ranking and someone clicks it in Google it goes to 404 then obviously Google is going to stop ranking that page so you needed to re redirect 301 redirect or rebuild that URL page structure um so if you're building a new website for a clients and they have 50 pages make sure to preserve those URLs it's super duper important and that's where the um the technical site structure really comes in okay so I know this is a lot but once you have this whole thing dude you're not going to need to really this is

a great start for SEO trust me I'm putting a lot of a lot of years of knowledge into this video for you guys um security and compliance so you know once you've done that just ensure the SSL certificates installed you can do that with any host um generally if it's hard for you to do just hit up their their live chat they can help you it's a h side ground is fantastic um check any mixed content issues so all you do is you like you literally just right click okay well let's go on to like

a normal website right click inspect and then on the right hand side you should see if there are issues you click over there like you can see oh here's a here's an issue so you'll see mixed content issues over there um if if there are any issues um if not that works fine um ensure that the website complies with privacy laws regulations include cookie consent and gdpr if applicable depends on you you might need to have these things okay here we go so user interface and experience so Point number 10 what we like to do

is test the website on various devices desktop tablet smartphone just make sure that you know the website works well on all of these other devices like this is mobile optimized um you know obviously it needs to be so check the appearance on the different browsers ensure that all the images load properly confirm the hover effects check the loading times are accessible you can use Google Lighthouse that works fantastic then point 11 content quality and consistency so here we go proof read all the website content for grammar spanning punctuation errors you can use grammarly plugin it's

a chrome plugin it works fantastic scan the whole website tell you if there's any issues check for consistency and font size Styles um you know I use this really cool uh software called what fonts you you basically can click on it and it shows you like what fonts are being used everywhere um it's just really cool um and sure andure all the text is probably aligned and formatted confirm accuracy of all contact details and addresses and phone numbers so guys this this this sop just to give you some info what you do is you take

this this is the blueprint in a Google doc and you put it into a Google Sheets and then each sheet is one of these check boxes and so then every time a website's done you check the box right you can either you do it or your project manager does it but it needs to be done and I want to see proof in the in the um in the field next to it like a screenshot or something I need to know that it's been done all the contact forms are working it needs to work properly okay

so functionality and testing so you test all the buttons the drop downs the interactive elements ensure all the forms are submitting correctly and not going to spam guys there's nothing worse than launching a website and it just not working or going to spam and the client hitting you up now after you put all this really good effort in so yeah continuous education and updates so obviously include resources and updates regarding algorithm changes into the SEO Trends so every time we have a new update we add it into our Sops um you know and so that's

how we stay on the Forefront of Technology then quality assurance we develop an SEO checklist for quality assurance to ensure all the SEO performance tasks are being done like I've just mentioned to you you create that Google sheet once we've done all of this we actually add a badge of Excellence so we have a king contractor agency Badge of Excellence boom just to show you this is something this is like a trust badge that we can put on our website just to show that we have done the most legitness of stuff on the website um

and it just makes it look cool and people know that it was my company that did it so yeah that's pretty much how we do that um and that kind of just wraps it up for us so guys that is the whole SEO sop on the on off um search engine optimization stuff that needs to be taken care of if you can do that I promise you you can um you know you can build a pretty good website just make sure that you take care of it properly and that all of these things are done

I hope that this video has brought you value if it has please just hit that like button if it hasn't feel free to vote down um so subscribe for more value in the future and if you want to do me a favor you can follow me on Instagram which is just Dean x white um send me a message I'll send you a voice note back thank you so much and join the Discord you will not be disappointed okay guys I'll catch you in the next one thank you