Unknown

This one AI skill that you're about to learn in this live training is responsible for making me over a million dollars last year alone, and it's still making me money each and every day. In fact, just this morning, I woke up and, yep, there was money in my accounts waiting for me that I made while I was sleeping. You might be wondering, "Marcus, AI has been around for over a year now. Why am I not making any money?" This video is going to answer that question in a detailed way because we're going to talk

about how most people think that prompting is the key to making money with AI and getting good output. But actually, prompting is not going to make anyone any money unless you learn the one skill I'm about to show you today. This one skill is what I believe is the greatest side hustle, money-making gig, business opportunity of our time, and you're about to learn everything right here, right now, for free. In fact, I'm going to take you by the hand and show you exactly, step by step, how to use AI directives to get the output you

need to make money online. I'm sure you've noticed, yeah, we're kind of entering a recession here in the United States, which means this one skill is more important than ever as we see job loss going to AI, people spending less money, and an overall drop in the economy. You're going to need certain skills to keep afloat. This is all based on the same skill that I used back in 2007 and 2008 when the US entered the Great Recession. Many businesses were struggling and flailing, and some of them even went out of business, but I still

made money day in and day out. And back then, we didn't have AI to help us, so now it's kind of like you have no excuse. What you're about to learn today can and will change your life when used correctly, but it all starts with a mindset shift. I'm not talking about Law of Attraction, manifest your dreams. No, I'm talking about changing the way you think about creating with AI because the fact of the matter is, virtually everyone has access to AI, which means everyone can create at a scale unparalleled before, and it's only the

people who understand AI directives that will rise above the crowd, thus putting more money in our pockets. Using this directive model has put so much money in my pocket that sometimes I need to pinch myself because it feels like I'm dreaming. Imagine, after this video, being able to go out there and create little assets with AI that create money 24 hours a day, seven days a week. Yeah, that's what we're talking about here—making real-world things for real-world people that put real money in your pocket. So, if you're tired of all the hype and all the

programs around AI, I mean, is it just me, or does it seem like there's some new AI product you need to buy each and every day? Yeah, so if you're tired of that, this is the place to be. I'm going to show you how to think about AI differently. Instead of using prompts to get run-of-the-mill generic content output, codes, and things that'll basically get you nowhere, we're going to start using AI directives to create things with intent that put money in our pocket. So, if you're excited, smash the like button! Let's hop over to the

live set, and I'm going to show you how to move away from AI prompts that make little money to AI directives that have made me over a million dollars in the last year alone. Come on, let's get started! All right, ladies and gentlemen, what is the difference between an AI prompt and an AI directive? Today, we're going to go through that, and we're going to talk about how it is the difference between making money and not making money. We're going to cover all the bases, and we're going to show you exactly what you need to

do so that at the end of this video, you can go out, download the checklist that I've prepared for you, and start using this to make profitable AI content. Now, I've got to warn you, we are going to talk a little bit about last night's debate, the upcoming elections, and some interesting things along those lines because I think it'll help you understand things in a different way. Now, it's very important that you focus because if you learn this skill now, you will understand that AI is, in fact, the future. Now, if we were to go

through and look at some of the AI skills people are using today and the hourly rates as per Fiverr, outsourcing different things like that, you are going to see what the going rate is for some of these skills. We have AI-assisted content writing at $5 to $20 an hour, which, you know, you can go out there, learn AI-assisted content writing, and make $5 to $20 an hour. It's actually pretty easy; I pay a lot of my outsourcers around that amount to do content for us. We also have AI video creation, book writing, AI-powered data entry,

voiceover, script writing, and all these other things that you've probably heard before. If you've heard these before, let me know by typing something in the comments and in the chat box as well, and smash the like button for the old algorithm so that we can help other people understand the truth about making money with AI as well. So, we could see that there's lots of different things here; we've heard about these, and these are basically glorified jobs, right? Learn how to do these. You get a job; you get an hourly wage. That is the end

of the story. What we're doing is we're looking at creating something that is going to make us money over and over. We are going to create assets, much like a real estate investor would invest in properties, and those properties would turn a profit each and every month. That's the same kind of thing we're doing here, only we don't have to invest in expensive properties and deal with all this other stuff. What we're going to do is look at how to create an asset online. This is something that I've been doing for many years; it works

over and over and over again. Some of the assets I created many, many years ago still produce income for me today, and some of the new ones make new income. So, what we're going to look at here is if you learn an AI skill like the other people, where you're getting into the jobs and hourly things like that, you are going to be locked in the problem of consistency: keeping a job consistent. Even though AI is going to change, new things are going to happen, and before you turn around, you're going to have someone taking

your job that's going to do better than you. Right? There are a lot of things here. Even I, at almost 45 years old, sometimes feel like I'm a little old in the game, but luckily, I try to stay young. So, starting to look at this, we need to stay on top of these different things, and it's not difficult to do. You just need to know what to stay on top of. The problem with these AI jobs, AI side hustles, and things like that is the consistency of money. The problem is going to be that the

more robust AI gets, the fewer jobs we are going to have. I was a little disappointed last night in the debate that AI was mentioned like one time, and it wasn't even talked about; it was just in passing. Someone said "AI," and that was the end of the story. AI, I believe, is one of the biggest problems facing the world today in terms of the economy. Some people have predicted that it's going to make something akin to the Great Depression. Some people say it's going to be worse than that. Who knows? Only time will tell.

I remember in the beginning of 2023, when AI was really hitting the forefront. People said, "In months, things are going to change; Google’s going to be different," and all this other stuff, and not much happened. However, I did put a lot of money in my pocket. I'm going to show you how. What we need to do is answer this question: what is a way that we can consistently—not once, not twice, not flash-in-the-pan—what is a way that we can consistently use AI to produce assets that gain attention and money? Now, a quote by Steven Richard says,

"If you do what everyone else does, you will get what everyone else gets." Ergo, if you go to AI and do what everyone else is doing—by prompting, creating content, and making things—you’re going to get the same output. What I say all the time, and I actually learned this in pay-per-click advertising, is where we would pay for ads. Okay? You would have pay-per-click ads where you pay Google or a search engine for ads. This is what I learned back in that time: I learned that if something was easy—if it was like, "Okay, I run an ad,

I get money,"—everyone is going to jump on that bandwagon. What'll happen is the amount you have to pay per click is going to go up, and the amount you're going to make is going to stay the same, which means the more people that enter the market, the more it gravitates toward break-even. Okay? What that means is you won't make any money if you don't know what you're doing. This is the same thing we are seeing with AI. The barrier of entry with AI is unparalleled; it’s literally nothing. Everyone has access to AI, which means all

the people that are looking at this stuff are going to be doing the same thing, getting the same output, and making zero money. The Internet does not need more content; it doesn't need more content, right? We all know that. This is a fact. So, let's talk about what the highest-paid AI skill is. I believe it is the one that has been the highest-paid skill for me with AI. This is what I use AI for. So if you're like, "Hey, the gurus don’t tell me the secrets," this is what I do. I'm going to show you

the secrets here on this channel. We have thousands of videos. I teach you everything for free, including the secrets, so you can learn everything for free. Now, if you want to work with me and get my personal input on what you're doing, then we have courses for that. But everything's here for free. This video has the information to do this for free, so at the end of the video, you're going to look back and be like, "Well, what do you know? The guy taught me what I need to know." So, what we're going to do

is, section number one, let’s talk about why content curation is the highest-paid skill of all. I think I had a definition for curation around here somewhere; it might have gotten deleted. So I’ll pull it up here in a minute. Content curation is super important, and content curation is... The highest paid AI skill—now notice how I didn't say content creation is the highest paid skill. Why? Ladies and gentlemen, let's face it: the internet has plenty of content. How many of you guys—well, let's see if we can spell content correctly. There we go, there we go, good

erase button. Content. How many of you guys out there are like, "Yeah, there's tons of content on the internet. If I want to learn something, I can go learn something right now." There are a million different things. Right now, you're watching me live; there's a bazillion other videos here talking about AI as well. There's tons of stuff. There's nothing new under the sun—that was said by King Solomon back in the days when they had huts instead of houses or whatever it is. So, nothing new under the sun. However, there is something we're going to talk

about today that if you watched last night's presidential debate, you are going to see. It is called spin. A lot of people—it's funny because a lot of political outlets have the spin room and they have the spin idea. Basically, what they're saying is, "We are going to give you propaganda," and that's what that is. I'll talk to you more about that in a minute. We’re going to open your eyes to a lot of things that are going on here because if you understand this, this is key—understanding it is key. All right, AGI said content curation

and e-commerce is customization. Well, what content curation is, is gathering from different sources and putting something together in your own way. Okay, so what you're going to do is put your spin on this topic. We're going to get into this in a minute; get ready to take notes. This is going to be an eye-opener. Even if you think, "Okay, well maybe this isn't the nitty-gritty of how to use AI," we are going to get to that. You need to follow the entire path of the video because it is light out for you to have an

"aha" moment so that you get this. There's something in life that I learned which is called the two-foot drop. I learned this in rehab. So, like Kurt Russell, I get to say, "I learned that in rehab." In rehab, they said there was this thing that was the two-foot drop. What is the two-foot drop? Well, the two-foot drop is the drop from your head to your heart to where something goes from knowledge to being experienced by actually experiencing it, having it, and having it become a part of you. Very important! What we're going to do is

try to get this two-foot drop because until I got the two-foot drop—I mean, think about it; is there not enough advice out there online for me to get sober? Like, I drank and it was like, "Okay, just stop drinking." Pretty simple! That's what people want; that's what you think you want. You think you want, "Okay, give me X, Y, and Z, and then I will make money." X, Y, and Z is out there, but you're not making any money. Why? Pay close attention! Because you need to have that two-foot drop. When you have it—boom! Game

over. You win! Game over! Understanding this is super, super important. So, why is content curation the highest paid skill? Well, first of all, we're going to look at market demand. We're going to look at what is out there. Content structured differently can and will make you rich—if done correctly. We're going to look at this and examine the market demand of what is out there. People do want content; they want it in a different way. Now, oftentimes they think they want it one way, and you know we're going to get into that in just a minute.

We're looking at how this works with the role of AI in content creation. Now, before we would have to do content creation—I’d have to do all this work. I’d have to figure out how to spin it; I’d have to find a product; I’d have to promote it; I’d have to do all this stuff. Now, with AI, that has all changed. I'm going to show you how this works. It is very important that you get it. Once you get this, you can go and use it to make money no matter who you are. You don't have

to pay anything; you don't have to buy a course; you don't have to get web hosting; you don't have to do anything. All you need to do is understand the skill. Now, will those other things help you? Yeah! Buying a course could help you; getting in one of mine could help you because I'm going to work with you, right? Will having a blog and a website help? 100%! It’s going to help. But for those of you out there that are like, "I don't want to spend anything; I don't want to do anything; I just want

to make money," you can use this. This principle works in a very simple way. Now, I need to disclaim this because while this has made me millions of dollars, the vast majority of people— you, me, lots of other people trying to make money online—make zero, nothing. Most people make nothing because most people don't have this two-foot drop. And even when they do, they don't do anything with it. And even if they do stuff with it, there are variables. This is a business; 99% of people trying to start a business in the real world fail. Okay,

we're going to talk about that in a minute with one of the economic plans that was laid out last night. It’s going to... Come full circle and show you how to use this to make money. Now, looking at this, we want to look at how it works. We're going to look at prompting. Where do people go? Over to ChatGPT, and the vast majority of people tell me, "If you've done this, okay?" Um, Matt says, "Marcus, I tweaked another page on a different website." He's one of our Blog Profit Network students, and he said it converted

two days in a row. Congrats on that! That is amazing. Uh, Matt's been in Blog Profit Network for like two years; he's getting amazing results, and he really likes it, which is cool. He's actually on the Blog Profit Network page. If you watch the video, a lot of people go here, and they will say, "Write me an article about the new tax credits." They’ll go out there and they'll get an article for tax credits. And again, what this is going to do—a lot of people don't realize it, but what AI is doing is it's basically

taking from different sources and making its own article. Sometimes it'll take from one, two, three, or more sources. Okay? It's basically a glorified content spinner. Back in the old days, there were these programs where you would take and it would spin content. Now, this is not to be confused with "spin," which is what we're doing in politics and sales; this is different. Spin back then was a content spinner, and what it would do is it would take a paragraph and it would take a couple of highlighted words. Maybe you'd have a word like "great," and

it would change it to "wonderful," or you'd have something like "money," and it would say "income," and it would spin the content, making it thus unique—right? Unique in quotes there—rather than actually going through and creating content. That is what run-of-the-mill AI is going to do. If you ask it for this, it's going to go through and do all this stuff, and it will be taking from other sources. If you want to see how that works, you can use something like grammarly.com. You can pull it up; it'll show you the exact sources that it pulled from,

okay? So, we'll go like this and you'll do a plagiarism check here. It'll show you the places that it came from. This is run-of-the-mill, boring content that a lot of people are trying to do with AI, and they're not making money, and they don't understand why. They don't understand why because that "twoot drop" has not happened. This training is to get you to have that "twoot drop." So, the question is, are you willing to wait it out, learn, and understand this so that at the end you'll say, "Hey, wait a minute! Now everything I learned

for the last hour and a half or so makes sense." So, looking at this, the run-of-the-mill AI, this came from "adoption cost," this came from some "knowing your rights" site, this came from this, and on and on we go. So, it's basically spinning information that's out there anyway. AI, for the most part, does not do anything new, right? It's taking stuff that's already there and making it. Now, pay close attention because we can get it to do something new, thus creating content that's different that people want to consume, that is going to help them in

a very specific way. More about that when we get into spin, curating, and directives. So, prompting would be like this: "Okay, here's our article." Spin is going to be finding a unique angle on a piece of content to push an agenda. Okay? We're going to get into this; this is going to get deep, and it's going to be about the news. All right? Very important. The first record of the spin room—you've heard of the spin room on TV—what is the goal? The goal is for you to watch the debate. They go to the spin room

and tell you what to think about it. I mean, if that ain't like propaganda, I don't know what is! Like, "Hey, let me just tell you what you saw because I don't think you're smart enough to understand." That's basically what they're saying. Like, it's kind of insulting, but hey, you know, the news is the news, and we're taught that we're wise if we watch it; and for some stuff, it is good to watch; for other stuff, not so much. So, starting to look at this, in the Reagan campaign, this is where it came up. But

the idea of spin—and look at what it says—in a hotel banquet room, campaign officials spoke on the record with talking points, playing up their own candidate's debate performance and minimizing the opponent, even though everyone thought that guy won. They spun it, and we all know the rest is history; we know who got elected there. Now, the idea of spin came from a guy named Edward Bernays. Edward Bernays was the nephew of Sigmund Freud, who was the psychology guy. He's got some very interesting points of view—not so much some I agree with, but they are very

interesting. Edward Bernays came over to the United States and he turned it into a propaganda machine by saying, "Hey, my uncle knows all these things about how the world works, how people think, how the subconscious works, people's desires—things people don't talk about. My uncle knows all this. What if we utilized that in a way to get them to do what we want them to do?" Okay? And then the president hired him and all that kind of stuff back then. So, looking at that, how do we put that with curation and spinning what we want? To

do this, we want to look at the definition of curation—find context! Strike that, reverse it: find, contextualize, and organize information. So, what are we going to do? We're going to go out there, and we're going to find information. Okay, that's what AI does for us. So this just goes full circle at the end. If you don't have an "aha" moment, let us know in the comments that you think this was a terrible training. Okay, but if you did have it, tell everyone it was a great training: find, contextualize, and organize information. Okay, we're going to

go through, we're going to find it; AI is going to help us. We're going to contextualize it, make it in context, and organize it. Now, again, another definition: selected, organized, and presented using professional or expert knowledge. We're going to go through, and we're going to get that information with a purpose. A lot of people talk about this. How many of you have heard people talk about how you need content? You need content; content is king. Content is here, and it has a king hat! All right, there's our king hat; there's our content. Content is not

king; it never was king. It's not. I mean, people consume the most terrible content, so if that's king, you know... I don't know! But at any rate, how many of you have talked about, or how many gurus have said content needs a purpose? If your content doesn't have a purpose, you can't push an agenda, and you can't make money. Okay, that's basically what it is. You are making content for a purpose—to do something. We'll talk about what that something is in just a minute. Now, what we're looking at here is an idea of how this

is going to work. This is adapted from Eddie Bernays and his stuff about how to make content that is helpful or entertaining, but also pushes something else. Like last night, millions of people watched the spin room. In my opinion, it was terrible content, but it did change people's points of view. You might have looked at it and said, “Well, I think this person won,” but then I watched the spin room and I changed my mind. No, you didn't; they changed your mind for you. Interesting. All right, now disclaimer number two: what you are about to

learn—in addition to the camera going over there... oh, wrong way! Come on, go over here; we turn the tracking off, and we'll go over here. There we go, got to be centered. You know, I worked hard on my hair today, so we got to have it looking good! But at any rate, what we're looking at here is understanding how this works and making content that is going to fit our narrative. Number one, he says to understand your audience's core desires and pain points. So, understand what they want and what they don't want. All right, so

the spin room went through, and they were like, “We know what our people want based on the channel they're watching; we're going to speak their language, and they are going to change their mind because of that.” So, the objective is to identify what the audience cares about, what drives them, and what problems they need to solve. Again, this doesn't have to do with Google SEO traffic or anything. We're going to talk about free stuff. You can use Google, but we're going to talk about some very specific things because if you have a good piece of

content that is based on a directive, and you use that directive with AI to create content, it's game over! You win. Because now you're going to be able to get something that people want to use—something that is going to stand on its own and attract traffic overnight. So, number one: understand your audience's core desires and pain points. What are they interested in? What are they talking about? If you don't know how to do this, ask AI! All right, so if I go to AI and I say, “Okay, new tax credits. What do small business owners

concern themselves with regarding this? What bothers them?” We can go through and see what bothers them and keeps them up at night. Different things like that. So, they're interested in costs, complexity, hiring people, how to get the credits, uncertainty about eligibility—different things like that. Now, are you seeing that already? Just by asking that little question, we are getting a better piece of content. Okay? And again, this is going to come full circle—just stay tuned. You're going to like this! All right, next: develop a compelling narrative or storyline. Notice how in every presidential election they talk

about a topic and a story. They're like, “Hey, Bob over here, who owns a plumbing store, he was struggling for years until this happened.” Stories work! They work like crazy! I remember when I was getting sober, my favorite part of learning sobriety was other people's stories because I could relate to them. That helped me have the “aha” moment, which then helped me get sober. This is all about helping people, and we need to remember that what we're learning here is super powerful. We need to use it in a good way and focus on helping people,

not doing bad stuff. There are bad actors that use this in a bad way—don't do it; it's not good. So, developing a compelling narrative or storyline: what is it about? Turn the facts. Okay, what is content? Most likely, it's facts. You know, the average person who owns a pet snake feeds it this, the average snake lives 10 years, here’s what it eats, here’s this, here’s that, and the other—facts, facts, facts! Boring, boring, boring! Nobody cares, cares, cares. What we want to do is, we want to say: how do I turn that into relatable, human-centered stories?

How do I turn that into good stuff? Number three: use emotional and psychological appeals. Bern's principles of appealing to emotions rather than pure logic are stated over and over; people buy based on emotion and then back it up with logic. So you go out there and you're like, "I need this $75,000 car," but it's a Tesla, so it's good for the environment, and I get a $5,000 tax credit. But you bought it emotionally because you want to be in the Tesla Club. Plain and simple, that is a fact. If you look at it, that is

a fact; everything you buy comes down to emotions. So, if you can create emotional levers—fear, ambition, love, security—we see this in politics all the time. They're selling it based on fear, ambition, and security—not so much love, but you know, you get the idea. Create associations between your product and positive emotions: freedom, control, success—whatever it is. Give powerful imagery. Number four: highlight the bigger picture. What is it they are going to get by consuming your content, reading this, that, and the other? Make it visual and shareable. Can you add visuals? That is going to help people

understand what's going on: whiteboards, infographics, and different things like that. Introduce contrast and challenges. This is something very important because facts are boring, but they sell if they are presented differently. What is the art of presenting them differently? Well, that is curating. You are curating facts, presenting them in a way that works for you. For example, if I want to say something about small businesses, I could say, "Okay, 95% of small businesses fail in the first three years." So, if 100 businesses open, at the end of three years, five of them still have their doors

open. That's a fact; it's boring, it means nothing. What if I said, "95% of small businesses fail in the first three years because they don't understand these three things?" Now, I have content people actually want to read. That's something that can work; that's something I can give to people that's going to make sense. So now I can go through and we'll give you a little preview of what this is going to be like at the beginning of the directives. We'll go through and say, "Share some small business failure statistics." It'll share the statistics. Alright, we're

directing it to give us the statistics of what it is. Then we are going to make it for whatever our agenda is by looking at, again, looking at who we are talking to, what do they care about, what do their emotions say, what's the biggest picture. Okay, now we can say, "Now turn this into a headline that's clickbaity for a small business tips guide." Okay, survival! We're going to go through and we'll get some headlines. Now we start here: "Shocking stats! What 65%—why 65% of small businesses fail and how you can beat the odds." Okay,

more please! And we can go through and look at exactly what's going on and say, "Here is how this works." Okay, very, very important: make it visual and shareable. Introduce the contrast and challenges to conventional thinking. Okay, we could say, "Now, make a table of businesses and the failure rates in the first five years," and you could say something like, "List 25 in the table," and it'll go through and it'll make a table. Now we're getting facts that are different. Just like Just Ask Egy says, "Information structured differently will make you money." Exactly! Starting to

understand. Okay, check this out: how to make a table of businesses. And it's going to make a table. Then, we're going to go through and we are going to look at the contrast and challenges. What are the things I have that other people don't have? What are the things that work versus the things that don't work? What do businesses do in common that fail? Getting that kind of content! Are you already starting to have a little bit of the "twoot drop" where you're like, "Oh, I see how that content is completely different"? Like, that's not

run-of-the-mill! Let's write an article about business failures because most people are going to tell you to go over to a tool like Ahrefs—right over here—and say something like "business fail," and find a keyword: "How many businesses fail in the first year?" This is what other gurus are teaching you. Smash the like button if you're like, "Yeah, this is what they're teaching me: to make an article on this!" Write an article about small—how many businesses fail in the first year? This is terrible content. Why? Because if you Google this, "How many businesses fail in the first

year?", it's going to be all these things. You're not going to compete with LendingTree, Commerce Institute, Chamber of Commerce, Investopedia. You're not going to compete with these people. And even if you do, your content's not going to go anywhere. You're just going to have something that's helpful in sharing and blah, blah, blah—junk, junk, junk! Fill the internet with more garbage that people don't really need. What we want to do is to curate in a smart way. Now I have something that's like, "Oh, here's the businesses that fail!" Okay, add another column with why they fail.

Okay, and it'll go through and it'll get something. Now I'm starting to get something that's already better. Notice how I'm walking it through rather than just asking it. Do the work for me, okay? Back to this in just a minute; keep a pin in that. We're going to come back. Create urgency and exclusivity. Maybe there's something urgent. In the beginning of this video, I talked about how we are entering a recession. A lot of people don't talk about it, but you know what? It's a fact. Look at the numbers; it's pointing there. I don't know

how bad it's going to be, but it's there. And so, looking at that created a sense of urgency: there's a recession. What am I going to do? How am I going to deal with this? An example could be, "Join the 10,000 people who already did this," or whatever. Okay, use influencers or third-party endorsements. Edward Bernays used this several times where he had the smoking example and other examples. Actually, a lot of people credit— a lot of people don't know this— but they credit the fact that we eat bacon for breakfast to this dude. Why? Because,

let's face it, pork belly, which is bacon, right? Pork belly is like 1,000% fat. Right? It's fat; it's not good for you. It's not good at all, and it's made with salt and all these things, which is crazy. So now, we're looking at pork belly, and he was like, "Hey, all these companies have a bunch of pork belly, and they can't sell it." So what he did is he's like, "Hey, you know what? You need bacon. There's our bacon for breakfast with your eggs." And thus, bacon and eggs was born. Now, pork belly is sold

as a common staple in the American diet and around the world. Why? Because someone took something that was not valuable and turned it into something valuable by changing people's perceptions and thoughts. Was that the greatest thing to do—telling people to eat something that's not really good for them? I'll let you be the judge of that. But the idea is, understanding it, like Matt says, the food system in our country is so corrupt; it's insane. It's not talked about enough. Exactly, and sadly, it is very expensive to eat healthy. So what we're going to do is

look at that. Influencers for third-party endorsements—it's done all the time. People will go through, and they'll be like, "Eight out of ten doctors approve this thing." Okay, which ten did you survey? Are they ten that are on your payroll? Are they ten that already agreed with you before you asked them? But we don't think about this stuff. Again, this is super powerful stuff; use it ethically, use it honestly. You don't need to bend the rules to make a lot of money. You can do this in a very, very good way by looking at what you

have. Create a call to action with clear benefits. Get them to do something. What are you going to do? Well, you need to have bacon and eggs; here's where to buy the bacon and eggs. You need to have this; here's where to get this. Use continuous engagement and feedback loops. We want to keep them engaged, keep them coming in. Use things like, "Hold on a second; you're going to learn this. Keep reading; you're going to learn this in just a minute." I will talk about this. There's another thing in psychology known as open and closed

loops, which is: start a story, don't finish it, wait till the end. Okay? What's going to happen? It's going to leave people hanging. It's, "Oh wait a minute, whatever happened to that old Ted guy at the beginning of the article? What happened to him? I want to know what happened to him," and they will keep going. Okay, very, very, very important. Now, keep the audience engaged. This is the key, ladies and gentlemen! This is why your content isn't making you money. This is why you're not following these principles. Now, I promised that this was about

using AI directives, and we're going to talk about how that works, and we're going to talk about how to make it work. And again, I always have the notes from the video at downloadmyotnotes.com. You can go there and get the notes, and there's going to be a checklist that you're going to want to keep. You're going to want to print it and keep it on your desk for when you're creating content. So how do you make this work? Well, first of all, you're going to pick a topic. Okay? So you're going to pick a topic;

you're going to pick a niche. Whatever. If you don't have a niche, if you don't have a topic, you could watch my niche videos, or you could join Highticketnit.com, or you could join Blogprofitnetwork.com. We have all kinds of tools in there to help you. But you're going to pick a topic. Okay? You can pick something that maybe you know about, maybe something you like, or just pick something about money. You want something you can do; something like current event money. Okay, so if you like money, you can find current events, spin them to money. Okay?

What you're going to notice here— a lot of people don't notice this about my channel— because they say, "Well, Marcus, you talked about this today. I'm a little confused, because yesterday you were talking about this other thing, or now you're talking about AI!" Ladies and gentlemen, I am a one-trick pony; that's it. I got one thing, and I work real good and I keep doing it over and over again. Now, are there different sides to that coin? Yes, there are. It's much like if you were to eat a healthy meal. Okay, let's say you eat

a healthy meal, and it's... Got spinach, and it's got kale, and it's got vitamin D, vitamin D, and it's got iron and all this other stuff that's good for you. Okay? What most people do with their content and what most people do in life is they're like, “Hey, it's just a healthy bowl. I got a bowl of stuff, and it makes me healthy.” What marketers do and what content creators do is they say, “Well, what is in that bowl? Spinach. How can I make content about why spinach is healthier for you than X, Y, and

Z?” That's a piece of content. Or, what about K? Or, what about the properties that are in K? This will change your life if you think about it. And if you get it, if you're having an "Aha" moment, smash your like button, type "Aha" in the box. Because what we have in life is we have distinctions. I learned this from a tape by Werner Erhard, who was popular for making the EST training, which was in all kinds of controversy back in the day. It was crazy. But he had some good things, and he talked about

distinctions. If you were to go out there, he says, and you look at a tribesman, okay, and you look at a tribesman in a different country where they don't have internet, they don't have anything, and you're like, “Hey, over here in the pasture is a bunch of cattle.” To me and you, we go look at those cattle, and we're like, “Hey, there are a bunch of cows. That's all it is. There's a big one, there's a little one. It's just a bunch of cows.” To a herdsman or a tribesman or whatever, you're going to go

through, and he'll be like, “Well, you know, that is the Spotted Cow, and he produces this kind of milk, which is good for this kind of cheese, which produces this money. That over there is the ancient Gray Cattle, and he is good for beef, and this one over here is good for fat,” or whatever. He's going to know each and everything about those cattle. Where to you and me, we're like, “It's just a bunch of cows, bro. Chill. It's just cows. That's all it is.” But he knows because that's what he does. That's what he

cares about. That's how he makes his living. A distinction, and looking at distinctions in content, is key because when you're gathering facts and you're understanding things, you're going to put them through the filter of your distinction. And if you don't know the distinction, learn it. Learning the distinction will help you make money with your stuff. Okay? So, fact and topic gathering: Collect all relevant facts, information, and details about a topic. Get your distinction right. Learn about them cows if that's the niche you're in. If you're in a different niche, learn about your niche, right? How

does weather affect money? How does this affect that? Find something specific. What you're going to see is if you were to look up small business grants, look at all these people getting traffic for small business grants. We're going to talk about this strategy in a minute and how it works and how people are getting tons of traffic and making tons of money with a distinction on a news report that you can curate in your own way to push an agenda. Okay? And the agenda is helping small businesses get grants. It's not something crazy or difficult;

it's something that is super specific. Okay, so collect all relevant information, facts, and details. You are going to do this on your own with AI. Okay? So, I like to use Perplexity for helping with content finding, and you can also use Chat GPT. Perplexity is going to help you because I could go through, and again, it is about thinking differently. AI just sits there, like right now. AI is sitting there while you're watching this; it's doing nothing. Right? It's plugged in, and it's like, “Hey, maybe someone’s going to ask me a question. If it does,

I'll answer it.” It goes in the way you direct. One of the things I learned in life is the mind is like a lens, and you get what you focus on. Okay? If you're out there and you're depressed or you're having a hard time or your thoughts are bad, it's because your mind is like a lens, and it's focusing on the bad stuff. Focus it on something else; change your life overnight. Game changer! Good stuff! I've used this a lot where it's like, “Okay, what do I focus on?” Right? People who are around a bunch

of happy people usually are pretty happy. Why? Because they're like a lens; they're focusing on the happy people, and that's what they get. So, what we're going to do is we're going to use Perplexity as our lens. Perplexity AI—right like this—and we could say, “Share with me 20—let's just do 12—news articles recently about small business grants or loans.” Boom! We're going to go through, and we're going to get content that's going to help us. And it actually went and got this guy here who talks about grants a lot. That dude makes a lot of money

talking about this. Okay, so Federal grant programs, state-level initiatives, corporate grant opportunities, special grants, loan programs, whatever. Now, ladies and gentlemen, are you ready for another "Aha" moment? If you are, smash the like button, type "Aha" in the box and in the comments, because we're going to have ourselves a little bit of a doozy here. Okay, looking at this, I want you to go over to SpyFu, and I want you to look at— Going to type in here business loans. Okay, if we look at business loans over here, that's what this ties to. These people

looking for grants and stuff are looking for loans. Okay, everyone got that? Pretty simple. It's like a line. You're like, okay, okay, people looking for business grants and money from the government, it's more or less the same as loans. Even when there was stuff when they were doing all those loans back in the day, same kind of deal. It just was for a different time. Even though they wanted free money, it was in the form of a loan. It always is. There's never really free money. Okay, so looking at that, we're like, okay, here's the

stuff and what does it pay, right? So let's go over here, let's go SpyFu again, and let's type in like, um, business news. Okay, business news, a lot of volume, not much per click. Okay, business—I don't think there's any advertisers on this, so not much going on here. Okay, not a whole lot, there's no advertisers, so there's not a lot of money. There is a lot of content though, and there is one guy with the Morning Brew, and he knows how to monetize like crazy. Study that business; he knows what he's doing. Um, business news

here, but what if we go over to like business loans? Now we're at $14 a click. Okay, did anyone have a little mini two-foot drop there where like, "Oh, wait a minute, so I could take people looking up these grants. I can use AI to make content about that to push the directive of business loans." And even if they don't get a business loan, the ads will show up that are about the bigger topic. How many of you guys get that? Much like the same way we talk about this all the time with travel—people want

to save money on travel. All right, they go there and you're like, "Okay, save money, travel budget." Okay, a lot of people looking up the old travel budget—$1.31. I don't think there's any ads, maybe one or two, and not a whole lot. Budget your trip. Budget travel. Here's some Pinterest, here's some Reddit. So it's easy; we could get traffic for this super easy. It's right there. How do you do it? You make a video, you make some YouTube, you talk to people on Reddit, you create a good piece of content around that. What are we

doing? We have our objective, our end game, which is travel rewards credit cards. Boom! Now we're going to get people like Visa that advertise and make a bunch of money—$18 a click. Yeah, I'll take those apples, the oranges, the bananas, and the whole nine yards because there it is. We are using content in a specific way. I'm going to show you another example in just a minute. Stay tuned. Now, to do your fact gathering, we're going to use Perplexity, and then you can also set up a feed program using feeds. They're pretty inexpensive. I use

Feedly and other RSS programs to stay on top of news. You can also use Google—um, alerts—that's what they're called, Google Alerts. And you can set an alert for anything. As you can see here, I have all different things about AI, money, domains, SEO, and the whole nine yards. What this is going to do is it's going to find news about my topic—an endless stream of content, AI to help us curate and create advertisers willing to pay us lots of money. Right? I feel like, uh, what is it, uh, "On A Few Good Men." We got

to make this realistic here. Oh, Herald, do you see what I'm getting at here? What we're seeing here is one of the biggest opportunities to make money. And if you like that movie, let me know. That was a great movie. Uh, but now we're looking at this and we're like, "Okay, I have unlimited content ideas." And this is stuff that is actually pretty popular. Like, literally all I could do is report on the domain sales each and every day—why they sold, what they sold, what’s popular, what’s going on—and I could sell domain courses or hosting

or whatever it is. Or I could go for the AI stuff, right? Will California flip the AI industry on its head? That is something that's super popular right now. If you look at the bill, SB147, people Google that. They look it up like crazy, and if you look at the content, all right, you could do AI California, right? Like this AI California. And you're going to see here they are—all talking about all this stuff. All right, and you can be specific. So using feed programs—Feedly, Inoreader, Flipboard, BuzzSumo, NetVibes, Google Alerts, custom news pages—all top, which

also does this. Very simple, very easy. Set it up, you'll get your feed. What we need to do is we need to be the dude in the chair, like the news guy, right? The guy who's on the camera, on the news desk. Here he is, here he's got a weirdly shaped body, but here's his news desk. He doesn't really do much of anything; he reads a teleprompter. That's what he does, and he gets a ton of money. Even your favorite news anchor is reading a teleprompter. You might say, "Oh, well I really like that guy."

No, you don't. You like whoever wrote what's on the teleprompter. You probably don't even know that guy. He probably doesn't even believe what he's talking about half the time. They don't; they just want tax breaks and big money, right? But at... Any rate, we're looking at that, and we're like, "Okay, this guy just gets all the information from other places." Okay, same kind of thing here; only people like this guy doing the small business grants are going and curating the info on his own. I don't have a newsroom; I have to have other people do

it, although I do have a couple of people who take notes for us and help me with it and feed me the stuff that is good. There you go. What you're looking at now, ladies and gentlemen, is the training you are looking at right now. How many of you guys find value in this type? If you find value in the box, smash the like button! Tell me if you think this is valuable, because I want to show you guys something super, super important here. Alright, I'm going to wait for everyone to answer that because I

want this to sink in; that's what this is about. Okay, if you found value in this so far—and we're only halfway through—ladies and gentlemen, this training was curated with AI. Let that sink in for a minute: it was curated with AI. I sat here in the morning, and I curated this with AI, and now we're having a webinar or training or whatever this thing's called. Next up, what we're going to do, once we find our news, is we're going to find a unique angle. Case in point, there is—and I'm not going to get into political

candidates because, unfortunately for me, I'm not a fan of anyone, right? To each his own—there is a proposal put out by the Harris campaign about a $50,000 small business tax. There's also a Trump one. So, for those of you who are like, "You're pushing an agenda," no, I'm not. This is about making content that makes money; it has nothing to do with politics except for the fact that we can use political stuff to get the money—very important. So, looking at this, there is something that people are Googling right now. I'll bet if we go to

Google Trends right now—I’ll do this off-screen just to make sure the trends are good—we'll go to Google Trends, and we will talk about this. To prove the point, I actually think I'm going to make a video about this, which is pretty cool. So, look at here: Google Trends, "Who won the debate?" That's like the first thing that comes up. We can also go through and type in something like—let's do Harris business tax plan or something like that. Let's do $50,000 business tax or something like that. We should see some trending, right? Did $50,000? Okay, we'll

do business tax credit. Business tax credit is going to come up really popular; you'll see it spike when people talk about it. Right? There, it went through the roof! It was non-existent, then up a little bit, then up a little bit, then it spiked. So if we do like the past 12 months—okay, now you're seeing it's starting to spike. It was spiking back here; it’s probably when they first started mentioning it or something else came out, and now we're seeing, "Oh hey, check this out, it's starting to spike." There you go, it's a breakaway. Right?

How many of you guys see that? Type "breakaway" if you see that. So what we're seeing is something like a $50,000 tax credit. I have my own opinions on that; we'll talk about it in a different video, but we're looking at something that is gaining attention—it's getting big. Right? A lot of people are looking it up. This one here, I just—I don't know why it did that—something new. But now we're looking at this; here it is trending; it’s taking off. So now we know that. Now, I got this thing: here’s this thing, it’s a $50,000

business tax credit. Distinction to you and me; we might just be like, "Yeah, whatever, it’s another politician thing; who cares?" To a guy like this, it’s gold. How many of you guys just got that? You’re like, "Oh, wait a minute! To me, it’s just news. It’s just information." Now, I will tell you, disclaimer: This is going to make this—this is going to drive your family nuts because now you’re going to watch everything and be like, "Where’s the angle?" Same with me, right? I watch Steph, and I’m like, "How many times is that Googled?" They’re like,

“Can’t you just watch the show?” I’m like, “No, I gotta figure it out! How many times is that Google?” Very important—it has to do with a distinction we are going to make. Distinction in our niche—that's what you’re going to do. That’s why people say you should have a niche that you’re passionate about because it’s easier to make distinctions. For me, I don’t really care; like, as long as I’m able to learn and make distinctions, which with AI, nobody has an excuse anymore; we can all do it. So finding the unique angle is like, "Okay, now

I’m going to identify a fresh creative perspective or unique angle." Okay, cool, Marcus, I don’t know how to do that. Oh, don’t worry; we got AI, right? We’re going to say, "Recently, the Harris campaign came out with a $50,000 tax credit for small businesses. Tell me about this idea and what people say." Important: What do people say? What do economists say about it? You want to make some content. What does Warren Buffett think about the $50,000 tax credit? That’s something I’d watch versus, “What is a tax credit?” A tax credit is a credit on your

taxes for businesses; it is a credit on the business. Nobody wants to read that; nobody cares. We want to focus, right? Man, you're doing good with your, uh, your custom GPT! He watched our custom GPT video and made a custom GPT. Last I heard, 30,000 people are using it. Also, he's got some YouTube AI content; we're going to be talking about that in Friday's video—stay tuned for that! Really good. He got like 10,000 views without even trying; it was crazy! But at any rate, back to our show. So, we're looking at this here, and if

you guys aren't in Blog Profit Network and you like my training, you're missing out. Just go in there, try it out; I think you're going to love it. Blogr.com—through your sites, we help you out with things, the whole nine yards. If you're not in there, I didn't know what to tell you, but at any rate, here we have, uh, what it talks about. Then we can say, "Now, how can I spin this for current business loans and offerings?" Okay, now we're asking it how to spin it, and we're making this work in a super, super

simple way. Okay, there we go—boosting loan tax benefits, startup capital. Great, cool! Now, what we would do is we fit it to the keyword. Okay, this is important because you could do it on a news thing. You want fast traffic; you want to make money very fast. Disclaimer: you won't, but if you did, you would go out there and use a topic that has traffic right now. People ask me all the time, "Marcus, how fast can I make money?" They say, "I want to make money fast." I was just talking to someone this morning; she's

like, "I need to make $2,000 fast." I'm like, "Okay, well, I can't guarantee anything." By the time you come to me if you need to get it that fast, most people aren't going to do it. Most people make nothing. But looking at this, fast money comes from already established traffic—does something already have traffic? Because if I get in front of them, theoretically, I can make money instantly. I learned this really—I learned this when I had the twoot drop about that. It was back in, I think, 2011, and I posted something in front of traffic that

was already there, and I made like $1,300 in like 10 minutes. It was super quick. Disclaimer: nobody does that except people like me. I had a product and stuff, so, you know, to each his own. But if you have an affiliate program plus instant traffic, that equals instant money pretty fast, right? If you know how to convert it—boom, there you go! Now, disclaimer: you will have to wait for the money to actually get to you, right? It takes a while to get paid. But some things pay interest instantly! Like, I promote a couple of products

that pay instantly; like they buy, I get paid instantly—it's like $9 a sale. But hey, I've made like, I don't know, $60,000 worth of sales or something like that—crazy! And it's a stupid little product. It's something simple anyone can do—super simple. You want to see how it works? I'll show you what that product is. You want to see a real example? Watch this! We're going to go to, um, I think it's in ThriveCart. It's not a huge example; it makes some money. It's not big at all; it's little fun money. Like, I use it to

pay things out of PayPal because it's instant PayPal money. But if I go here and I do "all time," we'll show you just go to the website, and we'll show you the live results. Again, it's a small one—it's only $15,000 in my pocket, but hey, you know what? $54,000 worth of sales! Alright, what is this program? This is a program that helps people find domain names. Okay, get ready for an Aha! moment, and when you have it, smash the like button! If you don't have it, don't smash the like button, but smash it if you

do, because I think you're going to love it. So, it's a domain product; it's called SpamZilla, and I promote this, and I make money. I made $15,000 on it—not a huge thing, one of my smaller ones. I have others that I've made millions with, but looking at this, okay, how many of you guys would be like, "Yeah, $15,000"? I mean, shoot, if I made $15,000 with affiliate marketing, I'd be pretty happy, you know, because then I could make more! So, looking at this, it's a domain product. So if I wanted to apply the AI—what are

we calling them? Directives! There we go, my little brain moment there! If I wanted to apply the directives here, what would I do? Well, I'd go over to my Feedle, I'd set everything up for domains, and I'd look for domain news. Okay, so I could go out there, and I could be like, "Okay, 310 domain discoveries, 289k in sales on September 10th." Okay, cool! So we could see the different domains that sold, and all these guys are doing is reporting on it anyway. So we could go through and say, "Let's use Perplexity." I think Perplexity

is instant. What were the top domain sales yesterday? Um, as per—is it a domain name journal or something like that? Let’s just see if it gets it. Yeah, I got Domain Name Journal. Cool! Okay, so we got this one here, August 14th. So now we can look at all this, which is content, ladies and gentlemen. Distinctions! So, crypto.com! So you could go through and be like, "Okay, I need content. Markus, how am I going to sell this domain thing that you sold and made $15,000 bucks?" Well, you could talk about domain flipping, and instead of

just making an article about domain flipping, most people go, "Oh, well, you know, write an article, an article," and they talk like this about, um, domain flipping, and they're like, "Okay, well, you know, it's going to get this article and put it out there because that's what you do. That's how you make money online." That's going to time you out, and it's going to pigeonhole you, and you're not going to get the distinctions right. You're going to be like, "Well, I bought one of the guy's cows, and I don't know what to do with it."

Okay, we're going to know what to do with it. So we're going to go through, and I'll be like, "Hey, what if I talk about what are the top domain sales for 2024? What are the top eight-letter domain sales for 2024? What are the biggest flipped domains?" Okay, think about what research you can add. It is about making research and making content that propagates your agenda—my agenda. Sign up for this thing so you can learn domain flipping; very simple. We teach domain flipping in Blog Profit Network as well, so if you're into that, check it

out. If you want to work with us, you could check out High TI-itches as well. But at any rate, we can go through and say, "Okay, well, you know, maybe I can use the tools and maybe go to something like, um, esot—I think it is—that shows the recent ones and find out what it was sold for or whatever." So, finding the unique angle is key, and finding ways around the content that we can do a bunch of stuff—okay, super important. So, find contrast, your myth, personalization, narrative, hook, cultural or trendy themes. Use social listening tools;

go out there, find out what people are looking for. For example, for insurance policies, instead of a dry explanation, use the angle, "Five Surprising Things Home Insurance Actually Doesn't Cover." Or take it a step further—thank you, Joe—and say, "What are common trends and statistics for homeowner insurance?" Okay, can I find something new, newsworthy? Can I find something worth talking about? A lot of you guys are making content that's not worth reading, plain and simple. You've got to be honest and say, "Yeah, I kind of just made that with AI to try to get some Google

rankings to make money," and that's all fine and good, but if you want to make money, you've got to do it the right way, and this is the right way. So, going through here and looking at, like, okay, "89% have an active policy; the average cost of home insurance is $21 for a $300,000 dwelling," um, something like that. Okay, maybe you could do something like, "What are some ways to get tax credits or free insurance?" Maybe there's something like that. Think like your student; think like the people who are watching or reading or listening—premium tax

credits under the ACA. Key points, okay? So that's ACA Marketplace; that's mostly health insurance for homeowners. Please, okay? And it'll go through, and it'll do the work. What you're doing is what an AI directive is—directing the AI based on your agenda. We're going to get into how this works in just a minute. Um, so now we’re going to put our spin on it, okay? That's where we go through, and we think about it differently. Everyone's got content about domain name sales; how can I make it different? Everyone's got content about health insurance and house insurance;

how do I put my angle on it? How do I find something that's going to work? What you're going to do is you're going to develop a story, craft content that emotionally resonates with the audience, grabbing their attention while making the topic relevant. It's very simple, but people don't teach it. Why? Because, you know, most people don’t really know how to do it. Some people do it and don’t know that they do it, and some people do it and keep it quiet, but I'm sharing it with you so that you can make money. Uh, develop

a story. Turn the facts into a relatable story with a clear narrative. Use real examples: "In Georgia, homeowners insurance costs this much; why in Florida it costs this much?" On and on we go. Emotional appeal—use symbolism and visuals. Make it engaging. Post questions: "Did your homeowners insurance go up last week? Click here." Okay, well, they're going to click there, and then they're going to go to my ad, and I'm going to make some money. Uh, simplify complex concepts. Make things simple. Notice how a lot of the politicians make things so simple that it means nothing—like,

"We're going to make people believe in America." What does that even mean? Like, literally means nothing. But people go, "Oh yeah, yeah, that's interesting, that's interesting." Think about what is in the mind of your people. Uh, simplifying it is key. Tools you can use: Canva for visualizing, storytelling templates, graphic design software, psychology principles, which we will have in the notes of this video. Pushing the product, service, or branding: now, when you have your stuff, you need to think about what product, service, or branding you're going to do. If I'm talking about the $50,000 business tax

credit, can I say, "Well, that's not implemented yet and probably won't be for years, but here are some things you can take advantage of now"? Pretty simple. It's like a segue, but the segue is what I thought about in the first place. If you are sitting down and making content but you don't know where you're going... To go after the content, and if you don't know the agenda you're pushing, you have no business making the content. You're basically just creating more spam content that nobody cares about. Right? Very important. This is key: we need to

know what we're doing when we follow our directives. Look at the problem-solution framework and remember the objective is to seamlessly integrate promotions. We don't want to be like, "Now that you're done reading, check out this thing that I want you to buy." No, uh-uh! Seamlessly integrate the promotion of your product or service without making it feel like a hard sell. If I'm talking about domains that sold recently and I say, "Hey, check it out! This one was bought for like $12 and it sold for $50,000. Want to learn that? Here's a domain course," obviously have

your disclaimers: "results not typical," all that stuff. But understanding this is going to change the way you write content. If you already feel yourself changing the way you think and you're like, "Wait a minute, I'm starting to get this," let me know—type it in the comments! And, yeah, let me know. Offer proof! Show testimonials. What did other people do? Are there endorsements? Are there other things out there? Create urgency. Add urgency or scarcity elements; obviously, make them true to prompt immediate action. That scarcity element could be, "Well, that's not out yet; use this instead." Call

to action—many people waffle on this. They think that a banner ad or a button is going to sell itself. It does not! We need to make it sell. Amplification and distribution: now this is where you're going to push your content in front of people that would get value out of it. Are they on YouTube? Are they on Facebook? Are you going to use SEO? Can you do a press release? What can you do to get that content in front of people that are interested in it? Right now, you can optimize for SEO, leverage social media,

collaborate with influencers, use paid promotion, create engaging formats, and on and on we go. Next up, we're going to focus on feedback and continuous improvement. We're going to watch what they click on, what they do, how things perform, and we're going to grow and make it work. Very, very important. If your blog post on insurance comparison gets a lot of clicks but no conversion, tweak the CTA. Clicks worked! A lot of people do this. They go out there and they're like, "You know, I got this blog, and I got traffic, but it's not making money."

Well, why? Let's focus on the money. Because you've got the traffic down pat, maybe now it's time to work on monetizing it. Okay? Very, very important. A lot of people sit there and they think because traffic is free, they should just let it do its thing and can't make money with it. That's incorrect. Very incorrect! There was someone on a video I had the other day, and he was like, "Marcus, you know, this idea is interesting, but if people are watching videos free on YouTube, why would they sign up for a course?" Well, people buy

stuff all the time! There are lots of people who watch my free content and then sign up for courses because they want to work with me or they want specialized information or information packaged differently. It's very key to look at that because free information can make you rich if it's positioned in the right way. So, looking at the framework, we're going to go through and gather facts and topics, find the angle, and put a spin on it to promote what you're doing—pushing the product and service, amplification and distribution, and then feedback. Again, these will be

over at downloadnotes.com with a checklist. I'm going to show you that in just a minute. Now, how do we monetize this content? Okay, first, we need to make content that is good, which I showed you. Walk through and look at the angles. We're going to have the checklist that will go through that in more detail, and I'll show you an example. Monetizing the AI-powered curated content is about understanding what we're going to do. Now, when we’re doing this, the key is going to be getting the content out. You can do freelance or consulting. So if

you’re like a business loan consultant, use this stuff to push your business. I was talking to a woman on live chat this morning—yes, on my live chat on my website. Sometimes I pop in there, and if you get me, you can say hi. Um, don’t ask me to prove it’s me because it is me. Right? There you go! Everyone's like, "Are you a robot?" I’m not a robot; I’m me! Right? That's why it says Marcus. But at any rate, she was talking about a Bible coloring book that she had created, and she was like, "You

know, it's not selling; it's not making anything. A guru told me to make it." It’s not selling because she is not looking at this in the right way. She’s not considering how am I going to make content that’s going to make it work. She can sell that book if she creates content with the purpose of selling it, using directives that are going to get people interested in that. Create a portfolio! Highlight your potential client work. That’s if you're doing freelancing. You can also do affiliate marketing, which we could go over to OfferVault. I talk about

this all the time; we can go to ClickBank, Digistore24, and find all the opportunities available. Here is the text with perfect punctuation: Kinds of products, and find one that fits what you're doing. If there's one about, um, you know, the top domains or whatever, or one about, uh, tax credits—maybe there's an affiliate program about tax credits. You could do that, uh, with the news about the $50,000 tax thing. So, looking at this, we want to understand that we can also build a personal brand. I'm not so much into personal branding, but I do brand affiliate

marketing—dude, high ticket niches, blog profit, network things like that. Um, I'd rather brand a website because no one's going to remember me; they're going to remember what I talk about. Now, using this, the key is going to be making good content and then using one of these distribution methods to push it out there and then pointing to the things that make money. Using YouTube videos is a great way to get content—Facebook posts and groups. And again, you could do this with a faceless channel, blog posts, contextual ads, Pinterest, TikTok, Instagram, Reddit, newsletters, niche-specific forums, and

communities. We can go out there, and we can put this content in front of people who would benefit from it. If they would benefit, a lot of people don't think about this. They're like, "I'm just going to put this content in front of everyone who's got eyes." That's not going to work; you're gonna be sad. But what if instead you said, "Hey, you know what? Distinctions. What if I found a group distinction?" What if I found a group on Facebook, right? And I look at Facebook, and I'm like, "Hey, check it out, here's Facebook small

business groups—800,000 people, 29,000 whatever." And you just post helpful stuff, just try to help them out, give them good stuff—a small business community, whatever. Okay? Or startup communities, or different things like that. We start to look at this, and we're like, "Okay, I could put that in front of people who want to read it." Far too many people are trying to put stuff in front of the whole world and then find people who want to look at it. No, no, no; the algorithms are designed to find people that want to look at it if you

position it right. And positioning it right is going to be how you create your content, and these directives are what's going to help you. The directive will make content that is for a specific group, then you put it in front of that specific group, and you will get the traffic—very simple. All right? Understanding the niche and audience is key, aligning with your objectives. Okay, curate. If you're making content to promote a course—very simple. So I go out there and I'm like, "What is the course about?" Maybe the course is about how to do side hustles.

Okay, if you're selling a side hustle course, most people are going to go out there and they're going to be like, "Okay, well, you know, let's check out side hustles and see what people search for." And they're going to be like, "Oh, darn, it's too competitive. What am I going to do?" Well, you know, I'll do long-tail keywords—that's the key. That's it! If you have a long-tail keyword, then you'll make money. And they'll be like, "Oh, let's find a long-tail one, like digital marketing side hustle," or maybe even like "writing envelopes side hustle." All right,

that one would actually probably work. But at any rate, what you're going to do is you are going to make content about side hustles in your own unique way. So you could go out there and you can use Perplexity to start. So your starting point, you're like this: "Okay, it's a map; you're like, okay, here I am. I need some content that's good, and I need that content to push this thing that makes me money." So I know there's the endgame—how am I going to get there? Well, I'm going to get there by finding different

things like this and say, "Find reports, news reports of people making money with side hustles in 2024. List 25." It'll go through and it'll find news reports on side hustles, and I can report on the report, or I can compile the report. When it comes to curating, how do I curate this in a way that is going to help? Okay, I don't know if I'm signed in, but anyway, let's see. How do we sign in here? Where's the thing? Um, but we can go through and we can make that work in a simple way. Let's

see, how do we sign in? Please list news reports of people making money with side hustles in 2024—25 reports, please. Let's see, maybe they'll do it. There it goes! All right, so now we'll go through and we can find different things here. So it's going to find a few paid surveys—there's the link. Um, short-term rentals, personal shopping. Like, when you watch side hustle channels, how many of you guys watch them? Type "side hustle" in the box if you watch them, or even business channels—it's literally the same thing! They're just getting these lists and making content

on them. Um, how can we do better, right? Maybe I can go through and do, "Now list 100% online side hustles." Okay, then I can make content about 100% online side hustles. Now list ones for people who like crafts. Now some for people who like writing. Boom! Do you guys see how this is working? If you are, smash the like button because this is a game-changer. If you do it, aligning with your objectives and establishing the right spin is key, 'cause all you're doing is taking info and spinning it. It’s different, making it consumable and

very simple. It's like, you know, you go and read a book, and you talk about what you learned in the book in a different way. Case in point, um, this guy's kind of controversial. I like some of his stuff; some of his stuff I don't like at all—uh, Tony Robbins. Okay, Tony Robbins, um, as a marketer, dude's a genius. He has some other stuff; he's got some interesting views. We won't talk about the views; we'll talk about the marketing. That's why you're here, right? So, Tony Robbins basically took something called NLP, which is neurolinguistic programming.

Neurolinguistic programming was made by Richard Bandler and Roger Grinder—or something like that. Something Grinder, right? They came up with this NLP thing. Now, Bandler and Grinder were some interesting folks; there's a lot of junk out there and a lot of things, um, that they talked about, and it was techy, right? If you weren't a psychologist, you probably didn't get it. If you weren't a mathematician, you probably wouldn't get it. If you were a normal person and you listened to them, you'd probably think they were nuts. Okay, then we go through, and we're like, okay, what

did Tony Robbins do? Tony Robbins went out there and took NLP and packaged it for ordinary people. What was that? Okay, he had a book. I forget what his first book was called. Tony Robbins books—let's see; I'll see if I can find it here for you. I think it was called *Unlimited Power*, something like that. It's an older book; I believe that's what it was called. *Unleash the Power Within*—it might be that one; I think it might have been that one. Um, what he did is he came out with a book to make stuff simple,

right? Out with a book, and he's like, okay, here is this stuff packaged. That was it—*Personal Power*. Thank you, Joe. Um, he packaged it for ordinary people; that's all he did. Took information that was out there anyway and licensed it. Now, I think he did pay for the licensing; I think he still does, but he licensed that info in a simple way—okay, very, very simple. And we start to look at that and say, oh, okay, that makes sense. There we go. Mark says EST and NLP in one video. I do study a lot of things;

I like to learn stuff. But looking at that, he packaged it differently and put his own spin on it. Very, very important. Okay, why is it key? Spinning content into something fresh and relevant means adding your unique take, insight, and additional value to it. Um, successful spin allows you to offer content that feels new, even if it's based on widely known facts or ideas. This is where creativity and strategic thinking come into play. What to do before curating? Find the angle; align the spin, ensuring content consistency. And again, we'll have these notes at downloadmyotnotes.com. Making

consistency in content—in terms of what is out there, what you're building, and what your structure and flow is—very, very simple. Okay, curating with intent: what is the intent you want? What are you trying to propagate with your AI that is going to get people into what you want them to do? Whether it's thinking differently, whether it's buying a program, whether it's buying an affiliate offer, whether it's filling out a form, downloading a product—whatever it is, think differently. Think differently. If you were going to promote something, let's do another example. If we were to go over

to, like, OfferVault and find a coupon program—I think it's called Covert, something like that? Yeah, there it is, a coupon program. So, a lot of people are like, "Oh, Marcus, you know, I don’t have to sell anything to make money." Well, there's a Covert program, which is a browser extension that pays when people download and install it. So, all you got to do is get people to download and install—much like a lot of people saw when influencers were promoting the Honey app. The Honey app was a downloadable install; they paid like $6 a download. You

didn't have to do anything but get people to download the thing. So what would I do if my intent, again? My intent— a lot of people are like, "I want to make a coupon site." Okay, well, why? If you don’t have an intent, you shouldn't be making the site. So my intent is I want to push Covert or whatever, right? Cooper—how do you spell it the right way? Pushing Covert is something where we go through and we're like, okay, I know I get $4 or whatever when they download it. Okay, so that's a fact—that's a

fact; I get $2, $4.50 when they download it. Okay, how would I make content with the intent of promoting that offer? Okay, this is a little different than the other stuff I teach where we're doing niche domains. Now, this does tie into niche domains with our high-ticket niche program. This works phenomenally; we have people doing this all the time—curating with intent. We're going to say, okay, well maybe I can find news reports or interesting topics—please find news reports of people doing extreme couponing and saving money. Okay, think Facebook. If you were scrolling Facebook and you

saw an article that was like, "These people paid $4 for a basket of groceries," yeah, I'd probably stop and watch that. I mean, think about it. People are talking about groceries right now. I mean, how many of you guys are getting in a "ha moment" where you're like, "Oh, wait a minute; yeah, this totally makes sense"? People are talking about grocery prices, and watch this—let's put this. In the old Google Trends, you want to sell a lot of coats and grocery stuff, right? You go here. Let's see, where did our Google Trends go? Is this

it? Somewhere over here. And you know what? I think it was in a different browser. There we go. So we'll do, uh, grocery prices. Watch this trending. There it is! Ding, ding, ding! What do we have for Johnny? There we go. We make some content about that. So what would we do? Well, let's see here. How would I curate content on this with my agenda in mind? Well, we got these people doing couponing. Great! Let's use ChatGPT for some stuff. Let's say, "Okay, please make a table of the top 50 grocery items, what they cost

in 2010 and now in 2024 with inflation." Boom! Now we're going to get some content. Now think about this: if you went out there and you're like, "Hey guys, I'm Marcus, and I'm going to show you how to save money with coupons," boring content. "Hey, I'm Marcus. Today we're going to talk about how the price of milk has literally skyrocketed. We're going to show you exactly why milk has skyrocketed, what it means for you, and what it means for the average family. And not only that, but I'm going to show you how to save as

much as 20% or more on your average grocery bill. Studies show that the average person trying to get groceries can't afford them. We're going to help make it affordable." But you're talking about milk, and then you talk about eggs, and then you talk about bread. What's happening is now you're getting a bunch of different entry points for the same endgame. Right now, we could go through and say, "Um, maybe you do the top ten items." Right? Look at that! That's actually pretty big. Milk: $2.75, now it's $4.60. I think eggs are the big one; I

had eggs the other day. We buy fancy eggs, but they were like $12! That chicken's like, you know, dropping dollars all over the place. I don't know; maybe I need to get my own chicken and sell some eggs or something. I don't know. I would not do that because I'm not a farmer. But at any rate, we're going to look at that and say, "Okay, look at the prices of these things that have gone up." Also, one of the things that people don't talk about is when grocery prices have gone up a lot. And, you

know this one here. I think there was someone last night that was like, "Oh, you know, they didn't go up that much." They actually did! And so looking at that and understanding, "Okay, now I can make content around this," and my end goal would be to promote the coupon product, the grocery product, or maybe even something interesting. This is something I taught our new note person who works here with me, who helps us with notes—Valeria. I taught her, "Hey, find interesting facts." This is key because if you have interesting facts, you can use those. And

interesting facts are, wait for it, wait for it, interesting! Which means people want to read them. So if I have an arsenal of interesting facts about whatever my niche is—about maybe groceries or whatever it is—and an interesting fact I can use is, in September, I signed up for an Amazon Rewards card that gives you like 5% back on groceries. So, like, "Hey, check it out! You can get 5% back." I think I just got like four grand on it or something like that in the little months I've had it. That's an interesting fact! People would

like to get cash back on your groceries plus get coupons on your—you know, be the best damn grocery money saver, helper person known to man! Use your AI to help these people the best you can, and you will be rewarded. Just like, uh, who was it? Jim Rohn said, "You can have anything in life you want if you help enough other people get what they want." And I'll tell you, ladies and gentlemen, one of the things I learned in my life is that a lot of people have a mindset where they look at one or

two options. "Well, do I get this loan or that loan? Do I just suck it up and buy the groceries, or do I buy store brand stuff?" They don't think about a third option. A third option could be get a rewards credit card. A third option could be look at government assistance programs. Look at tax write-offs. Look at this, that, or the other. If you can provide this third option, you can make money. What do I do here on this channel? I provide a third option! Everyone says, "Go find your passion. Go do this. Go

make money. Niche this. Long-tail that. Google this. Google that." What I'm saying is, in high-ticket niches, I'm going to find that for you: hitinitch.com, we find it for you; blog profit network, we help you with it. Looking at that and saying there's always a third option. If you have a website that gets traffic but doesn't make money, there is an option out there; you just don't know it's available yet. Our job is to find that for them: creating content with intent. What we want to do is we want to make content for the purpose of

balancing original and curated. So you're going to mix it. It's going to have some of your content, which you can have AI write, and some of the curated content, and then optimize it for engagement. Optimize it to be read and consumed. But before you start, start with... The end in mind: know what I'm going to do with this content when it's done. When I say "start with the end in mind," I don't just mean the money; I also mean start with who is going to consume it. If I'm making it for a Facebook group, it's

going to be different than if I make it for Google. Google has different things they need to show up; Facebook has different things that people will respond to. If I'm making a video, it's going to be different than if I'm making a press release. Knowing that is key. A lot of us are just making content for content's sake, and that's why you're not making money. People make years' and generations' worth of content, and it's not really getting anywhere. Can you get lucky and spam and get some traffic? Yeah, but it's going to be short-lived. The

search engines don't like it, and you'll eventually get tanked. But what if I went out there and I made good stuff with the purpose of actually reaching people, with the purpose of getting them to do something else? This is the key to making it work. If you start with the end in mind and push for products and services that you offer or your agenda, then it's game over; you win. This can be an affiliate product; it could be your own courses; it could be ads; it could be literally anything. It could be a mailing list.

Understanding this is the key. What if you went out there and said, "Hey, wait a minute, there's a recession coming. We're going to talk about this recession that's on the way!" What if I went out there and I started making content religiously about this recession and what to do? Here are the top things people stop buying; here's the top moves you need to make. We actually have a video coming out about why not to save money—interesting! Stay tuned for that. Smash the like button, and we'll have that out in a little bit. Recession: what happens?

Okay, find news, stuff, find inflation— all these topics around a recession. What if you made a newsletter to keep people on top of what's going on in a recession? How to save money, how to make money—all the nine yards. Do you think you could make six or seven figures doing that? I think you could. Again, results not typical, implied, or guaranteed. Most people will not do this; even the people who do it, most of them will give up after two videos or whatever, and they're not going to go the nine yards. The people who make

it are the ones that really, really work at it. Even if you really work at it, there is some risk; there's reward. The average person trying to do this makes nothing, but I think if you understand the idea and the concept of picking one thing and rolling with it, focusing on directives rather than prompts, and focusing on content that's going to help, then it's game over; you win. This is what we do in our high-ticket niches, where I would go through and say, "Hey, if you want a recession one, we'll get you a domain." Hopefully,

the domain will have backlinks and rankings; usually, they do. If not, it'll be a good sellable domain. Then we take it and build it out. Now, that is the key to making it work—super important. AGI says every recession people buy candy and stuff for home improvement and things like that. Facts! Okay, those are your interesting facts; use them to make content. Here is the directive checklist again. This directive checklist is downloadable at downloadmynotes.com. It is not ready yet; it will be ready later today, maybe tomorrow morning. But if you go to downloadmynotes.com, I will email

it to you when it's ready. The directive checklist looks like this: 1. Understand your audience. 2. Define your audience. 3. Research the niche. 4. Create a persona—whether you're going to do that on-screen with your own voice or AI, it doesn't matter. There's plenty of AI channels that do the same thing. You might not be able to get paid with monetization, but you can get paid with other things. 5. Create audience persona. 6. Gather relevant facts and data; collect high-quality information. 7. Analyze trends. I'm going to expand on this—that's why it's not ready yet—because I wanted

to expand on this one to have a spot where you could actually put the interesting facts. 8. Find a unique angle; challenge common beliefs. This is a big one; if you get people to think differently, like "Why this isn't as great as you think it is?"—interesting! 9. Identify competitor gaps. 10. Apply the spin with an emotional peel; frame around emotions—tools add visuals and there's the tools to use that. 11. Optimize content for attention; craft a provocative headline. I like to use ChatGPT. I think a lot of you guys can get by with ChatGPT; you don't

need to buy fancy stuff. Maybe Perplexity if you want to do deeper research. 12. Seamlessly integrate product service and promotion. 13. Use the problem-solution framework as well as the notes. I will have other frameworks you can use as well. William says the reason most of us don't make any money is that we do exactly what you said—we quit two feet before the gold. Exactly! Most people just quit. It's the people that do it. I remember when I first got into doing YouTube big, I was like, "Okay, I want to get traffic." By the way, for

those paying attention, I didn't start doing that. Till about 2019, I had already been making a living online for 19 years with affiliate marketing. Then I got into teaching on YouTube. I started in '17; before that, it was just like I uploaded my videos because I didn't have a server. Um, then I got into doing this—YouTube—and I remember in 2019 or 2021, I think it was, I said, "I'm going to do three videos a week religiously." It's been difficult, but I do three a week, and I'm really hard on myself if I don't do three

a week. Last week, we skipped one; I was not a happy camper. Um, but I just didn't have the energy to do it. Now that I’m pushing 45, I find it a little bit more difficult to come here with this energy three times a week, but I try. That's probably why I got too much coffee. Looking at this and saying, "Hey, I want to do three a week," was a game changer. Game changer! I didn't really know what I was doing, but I learned as I went along. For those that are interested, we are going

to be having a course about how to build a YouTube channel. I did a course with a friend back in 2019, and we're going to start doing it again. If you guys are interested, stay tuned; we'll have info on that. Ensuring consistency—like doing those three a week—was a game changer. Why? Because now I have three times to learn, now I have three pieces of data to look at, now I have three different analytics. I have all this stuff, which is really, really crazy. Starting to understand exactly how it works and being consistent with your content

is key. Utilize AI, guys! We have AI; there is no excuse. If you're not creating content, it's just because you don't want to or because you don't know what you're doing. There is literally no excuse. All you have to do is go out there and build it. Everyone has access to what I used to have to pay people for. I used to pay $500 a week for a note-taker. I would pay $500 per article for notes. Guys, now you could do it in a half hour. I did this; I did notes here with the checklist

and all this stuff. I used AI to do it. Did I know what I was talking about? I knew a little bit about it. Yeah, that's all part of doing your niche. But if you can see why that's key, it's game over. Let's see, I'm testing it to see if it's worth paying for. So far, yes, ChatGPT. I think paying for ChatGPT is worthwhile. If you can get by with the free version, use the free version. If you're worried about the price of ChatGPT, just use a free one. Do the best you can with what

you have. All right, test and measure performance. Repurpose and distribute across channels. If you have a good piece of content but it doesn't do well on TikTok, move it somewhere else; maybe it'll do better there. Very important! Then we have a final check: is it relevant? Does it have a strong hook and spin? Does it have emotional appeal? Is my product seamlessly integrated? Is the content optimized for maximum reach? Very important! Starting to look at this, and again, download bynnotes.com. We will have this checklist and all the info for you. But understanding that instead of

just doing content, what we're doing is curating content with a unique spin to get people into what we want. If you enjoyed this, smash the like button and let me know you appreciate it. Check out highticketnit.com if you want to work with me. Download mynotes.com for the free notes, and as always, let me know your thoughts in a comment below. Thanks for watching! Go out there and make some good content that people want to read—interesting facts and things that are going to get them to consume the content so that you can push what you want

to make money with. Thanks again, and I'll see you in the next training!