Meet the Man Changing YouTube Education (Film Booth Interview)

the only thing you have to do on YouTube is to make people interested in something nothing else that is literally it that's Ed Lawrence you might know Ed from his YouTube channel film Booth where he helps YouTubers level up their Channel but the thing is Ed approaches teaching differently he's the answer to the question what if learning wasn't boring I say it like this it's like when you're a kid and you don't want to eat vegetables your mom would mash up a ton of broccoli and put it in your burger it's the same thing you

got to give him a burger and put some broccoli in it so in this episode you'll learn how to use story as a teaching device how bingeable videos can take firsttime Watchers to Loyal fans Ed's production process and how to make your boring ideas sexy you said part of the process for you making a video is that straight away you basically acknowledge that your idea is not interesting and I felt personally attacked by that and I want to hear you talk about uh why that's an important part of the the creation process I realized a

long time ago that the only thing you have to do on YouTube is to make people interested in something and keep them interested nothing else that is literally it and the problem we have is we come up with an idea and we naturally think it's good and it might be but it doesn't mean it's interesting so it's our jobs as YouTubers to stop and throw as many possible objections as we can at our idea and say that's boring that word in that title is boring our viewers don't care about that word in that title boring

so let me give you an idea I made a video about Mr who's the boss and Marquez brownley and I started off my process with I want to talk to YouTubers about how to present that is the most boring thing I can possibly talk about there isn't a YouTuber in the world who wakes up in the morning and goes I need to learn how to present I've I've got to I've got they wake up in the morning and they go my channel ain't growing the hell's wrong and they get upset so straight away boring I'm

like right I need to talk about it it's massive how do I make it more interesting so throw what I call the idea presentation round do I make a video called five tips to present do I make a video called five mistakes you make that'll wreck your channel and just hide it in there do I make a video called I taught strangers how to present have a thumbnail on the street where I like no aagan style or do I make a video called the secrets marus brownley used to present or something on those lines so

I pick a pathway a story and I'm like well how to present it's boring and I'm never going to get many views on that I would in search but I don't want to wait six months to get views so i' be like okay the mistakes one yeah I've done a few of them I could disguise it and not tell people it's about presenting but maybe I want to harness social hacking so I'm like whose story can I tell who got over presenting that's the winner let's get a famous YouTuber in the thumbnail who's way more

clickable than me and tell their story because the cool thing about this is I know that most of the biggest YouTubers in the world have their first video still so all I have to do is raid their Channel and I can show the progression and then I I know my viewers don't care about presenting they care they they they care about growing a channel so all I need to do is tie in the sub growth to their presenting and be look and say look how big a part the presenting played in the thing that you

actually care about that's why you need to care and get good at this suddenly a really boring idea has become actually very interesting because they understand why it matters and they're watching people who they admire overcome exactly the same problem they have and that becomes an interesting idea and if you do not take your videos through that they will be boring as far as I'm concerned and when you talk about interest I think I think an an assumption inside of that idea is that our goal as YouTubers is to get more views more audience typically

from people that we may have not reached before and that's why it needs to be interesting is that right yes and no so my goal as a YouTube isn't to get more views is to build a community of viewers who come back the biggest problem is everyone right now is chasing views especially in the finance Niche they want to do side hustle and passive income videos because that's where the views are and I'm like that's where the that's where the views are but when that Trend goes you won't be left with any viewers so I'm

thinking long term so that's the first thing is like what's interesting to the viewers and that sometimes means not going after the big views for someone like me now I'm a business so at the end of the day the ultimate goal is not views it's to grow a business and a community so I'd probably think about that first than just say it's all about views and then it's a game of thinking how do I make something interesting to those viewers and sometimes we go a little bit wider so that video I just spoke to you

about the whole point of that was to go wider I wrote the entire script so that my grand or a kid can understand it barely related it back to even making a YouTube video it was just a story that I thought a lot of people could enjoy and that worked was it the best thing for my business maybe not in fact the next video I put out which was tailored way more to my viewers got absolutely hammered because it was so unrelated to the new audience I built and actually I didn't want to Kate afford

that much because I brought in too many Mr who the boss fans so that was the first part I forgot what the second thing you asked me was well let's let's keep going down this train tell me some other ways that you pressure test your ideas to make them more interesting first things first it's just a lot of trial and error like you make videos and they don't do very well and then you're like you beat yourself up and you're like uh why didn't that work 6 months later you look back and go you're idiot

of course it didn't work you can change the thumbnail and bring that thing back to life but usually I come up with an idea and then I'm like how the hell do I make this more interesting I need to wrap it up in a more interesting way a story of some kind and then I will mainly focus on the packaging so I don't go any further until I come up with a packaging from the title so you have to have feedback on YouTube it's just you cannot do this on your own so feedback is a

really important part so I have someone I do weekly feedback with and then I put it into my Discord and I have two different discords three uh from different services that I have and I ask my students who are my avatars which one you clicking on and it's always the one I didn't think so I've got three different packaging Styles and I lead with that one and sometimes they're right and sometimes I'm right so I'll flip it when I release it and then I learn and I'm like right that word got more of a response

that graph you know saved the video from flopping it is really just a big game of feedback YouTube and I don't think people realize you should not be doing this on your own you need need feedback on your writing editing thumbnails and ideally the more of that you get the better you will get that is kind of how I would stress test it but really the first few hours of a video when you release it you can learn a lot about your community by looking at the amount of Impressions you get so if I'm looking

at and I'm like impressions are down don't really pay too much attention to the clickr rate because Impressions is what matters the clickr rate will go low but if impressions are high that's what we want if Impressions aren't what I want you know I'll change thumbnail and I'll quickly learn okay the community reacted to that in fact the video I got up right now did rubbish I flipped out the thumbnail put one word in it it's now starting to move a lot quicker so another way of kind of stress testing is when you're actually in

the game but as a small new channel it's not really possible to do that so as you get bigger you get a few more luxuries that you can play with when you are doing this testing of the packaging with uh your community with the people around you have you started scripting yet at that point or do you script once you've set settled on a package just don't do anything you have to have the there's no point wasting my time on a video Until I have packaged it because if we go back to the example I

used how to present a YouTube video the title that I came up with was the silent hack YouTubers used to hook you so now I have that I have to write an introduction that undoes the clickbait sets up the value the viewers going to get makes them understand why this is an important story if I started with how to present a video I'm stuck with okay now I'm going to show you how to present a video and I can't possi use another title or thumbnail that isn't related to this boring introduction so you've got to

do your thumbnail and title first because it's now our job is and honestly believe this it is no longer about making videos YouTube It's who can come up with the most interesting idea from the L title and then how do you sandwich a video into that idea and if you think like that it changes the game yeah I've been I've been a little resistant to that because it's so counter to how I've created content in the past outside of video but I'm realizing that that is absolutely like the best way to put it like you

have to you compete on the packaging and then it's like now how do I construct a video that satisfies that package and the viewer who clicked on it yeah you said something really interesting which was you need to script an intro that undo the clickbait help me unpack that let's say for example I know for a fact if I make a video about lighting no one's clicking on that but let's say right I've got to get them they got to understand this stuff you know it's so I got to give them what they want and

then deliver what they need so I'd call it something like the number one mistake destroying your video's growth you know your video views and then I write an introduction that's like it tells a short story and it's like a few years ago I had 10,000 subscribers and I made one change to my system and my channels Skyrocket it to quar of a million in this video I'm going to show you what that change was and how to use it too and all you need is a light suddenly I've set up the value and the reason

they need to care about lighting and then I've put it up against a result they care about too so they're like I'm willing to listen to that it might not feel like the thing they necessarily clicked on too much but how else am I going to get them to watch the video about lighting because a lot of people me included who's using an awful light right now it's it's very harsh underrated the value of light for a very long time and actually I was a fool I should have learned about it I just never had

that deep desire to click on it because I just really didn't know why and if someone paired it against something I cared about then i' have clicked on it so it's giving them what they want and then delivering them what they need and making sure your introduction makes people understand the reason why what you're about to say is so important to them because they probably would have never clicked on it in the first place yeah it's it's this it's this tension that I often feel of okay we have this package that we think is compelling

but we've really dialed up the inherent idea to like a 12 you know where it's like yes this this title is kind of true but it's like an extreme version of the truth and I almost feel bad that I'm making it seem so extreme and you you then want to like resolve that tension and guilt you're feeling early on in the video but I wonder like how early is too early to undo the clickbait and does that like hit a payoff too quickly or people say okay I get what you're going for now and I'm

gonna stop watching no so you w you don't pay anything off you just introduce them to this idea and how and connect it with the title so click clickbait at the end of the day is you make a video the video is not about if you make a title it's not particularly giving away the nitty-gritty details the viewer has an expectation of what they think the viewers about but you can play with that expectation and you can put a compelling argument together that makes you go I'm going to stick around and watch it and I

totally agree I absolutely hated the idea of doing this and I've spoken to some other big YouTubers who've been around for years they were like my Channel's losing traction we used to be the biggest in the niche and I said you just do it you've got to take this method and they did it and they mess me and they were like we've had five one out of 10 in a row not one person has commented on our title or thumbnail and I looked and I went they don't even look like clickbait they just look like

interesting titles and also you know for those of you who are alive during the newspaper eras newspaper headlines outrageous there was one in the UK it was called Freddy star ate my hamster and all he did was put a hamster in his mouth and it's a famous headline because it was outrageous it got people to buy the paper so you know as Educators really it's our job to make things more interesting I I I say it like this it's like when you're a kid and you don't want to eat vegetables your mom would mash up

a ton of broccoli and put it in your burger it's the same thing you got to give them a burger and put some broccoli in it after a quick break Ed and I talk about how to use story as a device to move a video forward so stick around we'll be right back if you've been following me for a while you know how much I believe in memberships as a product for creators like you and me earning an income directly from your audience is one of the most sustainable ways to become a professional Creator so

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for building a video membership site that is great for generating a sustainable income stream if you create video content for your audience I highly recommend checking it out if you're interested in learning more about uscreen check out the link in the description so if I am somebody who's getting started on YouTube or maybe I'm already making videos and I feel good about the information that I want to transmit to somebody what are the first steps that I take so that I can actually use story as a device to make that information more interesting I think

the first thing is don't try and bite off a massive video that tells a story from start to finish so the video essay guys are really good at this but it can get overwhelming the easiest thing to do is just to use a story to make a point it's just engaging so for example if you make a video called five mistakes that ruin your cooking most people they jump in and they say mistake number one don't put too much salt in your soup and the viewers like oh thanks I don't need any more information like

you literally do not need to say anything else they're like oh cuz salt will ruin the taste and cause an an overload of sulfur right it's boring whereas if you turned around and you said okay this first mistake takes me back to the time I cooked for Queen Elizabeth it's been hours preparing everything was cut up perfectly and they took it they took the bowl of soup to her table she sat down and she said this is delicious dear it's a shame there's so much salt in it and that was the time I realized that

you just never want to put too much salt in your soup so always put slightly less than you think you need Point done way more interesting right and you have probably when I told you that and if we use that word interest again which hopefully isn't offending you too much now right I felt attack I'm over I'm good now I'm good now no I I wasn't personally attacking you or anyone but if we use the word interesting here right the reason a story is interesting is because when you listen into one something happens so when

I told you that story as long as you're paying attention in your head you suddenly saw someone walking up to the queen with a bowl of soup and you imagined the table the plates the room maybe what she was wearing and then you imagined her you were in the story it's not a passive experience so I invited you to use your brain and that is what makes it so much more interesting than just saying don't put salt in the soup because the viewer became part of it and they got to fill in the gaps so

that's the first place to start is like how can I tell a little story The Second Place Alex hosi is the master of this is just have a story Your Own Story the thing you overcame that the viewers want you know so Alex hose's story is I don't know how over dramatized it is but he tells it listen to any podcast he's on he tells the same flipping story every time so powerful it's like you know I down to my last dollar tons of staff not making any money and I had to make a 100

grand in 24 hours and then he tells his story where he like broke up with his wife or his girlfriend back then and she had to go to a conference and land tons of sales in order to land this business and even though she was hating him in that moment she did it and you're just like oh this is such a powerful story like what an amazing woman what an amazing guy you get so pulled into it but he has the result and he talks about challenges that you as a business owner will have too

you start to relate and I'm imagining his wife at this conference Landing deals so engaging so you Jay as a business owner you know you've got your core like membership offering right you can talk about something that in your life you had to overcome where a community of people really pulled you through and at the end of that story the main payoff is that is the moment I realized that no business owner should ever go alone you have to stick together and pull your information and your advice otherwise you're just not going to ever get

anywhere that fast that's the first thing it's like what is your story that you can lean into you don't have to tell it in a whole video but you can use examples of it and then you can like other people's stories as well or you could make one up like a little skip or something like that but it's kind of like the starting point let's talk about metaphors a little bit I had that on my list of something to talk about but I wasn't sure how to step into it so you talk about metaphors a

lot you use metaphors a lot why are metaphors one of your favorite tools so let's go back to this idea of how do I make videos that keep an expert happy and a beginner happy and really what you have to do is you have to take information that's complex and make it understandable so anyone can enjoy it in a way way where the expert goes I know that but damn that was smart and the beginner goes wow I finally understand this so a metaphor is when you just you can just take a bottle you know

and a problem that's complex and relate it to drinking out of a bottle so I've done some before where I use the metaphor of not having enough time to run a business a YouTube channel you know see your friends see your family and I was like how can I possibly Vis visually show this is a problem so people can see you don't have enough hours in the day cuz I can say problem was she didn't have enough time but I get a cup and I fill it with water and then loads of other cups and

say this cup here is her business this is her friends this is a family and then when it gets to the YouTube channel the cups dry you visually understand the problem and it just sinks in and again you're thinking as a viewer and that's the key to educational content is like make them think because then they're listening then they're learning so metaphors just allow the viewer to feel smart they allow them to understand things and they allow them to relate to everyday items that are really easy to grab and I think pretty much every time

I'm trying to explain something I think how can I come up with a metaphor for this or how can I find a story if I don't use either of those I've been lazy I want to pull on a couple threads here one of them being this idea of if you write to a viewer who you kind of presume has seen a video before that's like the default of how I want to create content generally but I always have this voice in the back of my head like hey you can't reference this idea that's in a

past video or a past newsletter or a past essay because you don't know the viewer is watching that you're going to lose them like I'm still in the mindset of I want things to grow farther go farther than they already are in terms of views so help me help me understand like how how much presumed knowledge should I put in these videos for somebody who is probably new to my channel so the knowledge thing is tough because as an educator how can we possibly know what they know and know and actually if we start talking

about stuff they know they're bored and if we go too deep they're off that's where story comes in because we don't have to give too much we can keep everyone entertained and happy so when I write for my viewers I'm not writing so that they have to have seen previous videos to understand it I'm using humor that I know they'll enjoy I might do a reference to an old video I might use a style they've want to enjoy so it's not about the the cold viewer still needs to watch it and get it every now

and then I might throw in an in it's quick it's like boom they're not going to know but I don't want to feel the you know I always think of YouTube as the playground and there's the cool kid standing in the center chatting and you're on the outside and what you want to do is you want to be welcoming to the cold viewers you don't want them to make them feel like they're not part of the gang so if you go too deep on a tangent you know it can be counterproductive but at the same

time it's like comedy right they have ongoing gags that run throughout series and you can bring them in without making anyone put off but at the the same time every video I make has a goal and it's often not get lots of new viewers it often might be bring people back to the channel or it might be like oh let's try and get people to sign up to the email but it's not necessarily about new you know if you keep writing for the new you can often start playing it too safe and it gets a

bit boring so you kind of got to make a decision here I totally agree with what you've said that you do need to be careful but I also want to have enough personality and fun with the regular viewers come back because at the end of the day that's what it's all about it's all about those guys to me you've been talking about your community lately and how you're trying to build a community around this and I'd love to hear how you think about that in a YouTube setting where you get so many like firsttime viewers

maybe just onetime viewers so how do you think about nurturing a firsttime viewer into being someone that's like yeah I like Ed stuff maybe I'll subscribe but I'll at least continue to watch when it pops up in my in my recommended area if I'm honest it's making videos that are bingeable if you can make videos where people Laugh Smile learn something and they get to the end and they click another one they will become part of your community now they're either going to do two things they're going to click off straight away and go no

thank you I hate this guy or they're GNA go yes please so if I look at my end screen retention rates so I have these end screens in my video I'm always setting up the problem people still have the retention is usually between 70 or 80% of the next video in fact all of my end screen retentions are high so my whole channel is designed be fun it's not supposed to be too much hard work supposed to make want to natur want to watch another one and it's supposed to kind of divide in terms of

stuff I do weird stuff I have you know opinions people not agree with and you love it or hate it but those that love it they come in they watch the stuff and then they'll come back hopefully but you know at the same time youtubeers most people quit most of my audience who subscribed probably never made a video or or a lot of them have quit right so I can't stop that so for me it's like make the content entertaining make it aging and then I like to you know my email list is my next

thing so that's where I'm building a way more refined community so that's that's like look I'm going to do a weekly update I put a lot of effort into it and every week I want to I want to make the best email about YouTube there is and I want to bring people in and I want them to get excited when a message comes in and then I help to nurture that community in there as well and also on Twitter I think Twitter's fantastic and again same with threads I want to be putting out as much

effort into my Twitter as my YouTube because there's a community on Twitter who don't watch my content and they all come together in one place but I'm really focused on new is great but I make videos most of the time for someone who's watched a few it's really boring making it for a new viewer because you have to play it safe if I can write to someone who's watched five or six of my videos that's so much fun and I feel like I'm writing and talking to a friend so it's it's it's kind of treating

them with respect wanting them to have a good time always wanting them to come back and watch the content and then want to can deliver a higher experience and you'll just find that if you do that people trust you and they they go to like you and that's how I've been doing it anyway can you help me understand your timelines a little bit like how much time do you usually spend in the packaging phase versus scripting versus recording versus editing 70% my time is probably planning 20% it's probably editing tiny bit filming okay the thing

you need to spend the time on if you want to get results on YouTube is the planning is making the idea interesting the packaging the thumbnail the title the introduction the end then the middle then write the thing then film it all of that information is where the growth is for the majority of people because or well people I work with in terms of Educators you know if if you're doing a a vlog style thing you kind of got to know the point of it and I still think you should try and work out the

packaging before and get a rough idea but a lot of that writing would kind of be done in the editing potentially or afterwards yeah if I spent 70% of my time planning a video and writing it and doing the from the title I'd be way more confident that would get more views than a video I spent 50 25% on it's planning is everything how long do you spend producing an entire video and so I'm trying to think like through the scripting part specifically because scripting is where I'm personally getting stuck a lot of times right

now and so I want to know how long you're spending on that what the process looks like so the thing that always takes me the time is how do I come up with an idea so I have like tried and tested fers and titles I just repeat but I'm kind of creative I like to try new things stupid I should just repeat what worked every time really and if you repeat what worked you know you come up with a title and just make like Noah Kagan does just makes it slightly different each time you know

it saves a lot of headache so that's one way of speeding this up but writing is different so going back to what we were saying about writing to my audience I wrote a video the other day that was just bunkers over the top just smashed it out very quick easy because I wasn't constantly going how am I going to cater for the cold audience how am I I was I don't care about them I just want to make my return viewers enjoy something so that was pretty easy I block two hours a day off for

writing and sometimes I didn't write anything I just think so it is very different for each script and who I'm writing for if I'm writing for the cold audience it's a nightmare it takes ages I don't particularly enjoy it because I'm always thinking H do they understand that you know is that too clear is that going to annoy them the edit takes a long time and actually my editing will take a massively long time so let's say 75% in the planning is probably not fair because the edit is a beast in m so say 50/50

but I do want to emphasis for most people who don't edit on the same scale as me it should be much more than if it's any you know it's taking three hours to edit I still think you want to be thinking about spending longer planning I think whatever you're doing you know these things ideas and writing and stuff can come quick but it you know if you throw objections at everything you do all the time it's going to take longer but you're going to start realizing in okay it's not interesting to my audience that's boring

to my audience how can we make this more interesting how can we put a metaphor in here how can we put a story in here and that's what will then add on the time but it's definitely the right way of thinking I know I'm really getting into the weeds here and being a little invasive but I'm going to hang out here for a little bit longer so when you're when you're writing this do you do you write like a version that is information first and then come back to sprinkle in story and metaphor or do

you write linearly like I'm adding in story and metaphor while I'm exploring the entire you know Arc of the video so I'll try and plan it as much as I can problem is sometimes when you plan the creative juices don't flow so much so a lot of the time I'll start writing and then I'm like what I call the creativity round where I go this is boring this is boring this is boring this is boring make it interesting how am I going to do that but some videos I set with the goal of turning the

whole thing into a metaphor from start to finish and that means every single second needs to tie back into the metaphor from making Five Points I did one which is about cleaning a car that I had to drive to my friend's wedding and along the way I used every point of the car cleaning process and the driving process to relate back to YouTube to teach people about retention and so on which was the challenge because half of it was the story of me trying to get to a wedding the other half was me writing education

right which is kind of weird it goes back to that thing I just always tell myself it's boring and it's harsh you get used to telling yourself you're boring but it's Fant fantastic at the same time because you put the time into the right place to make it that little bit more engaging and for me I think that makes a big difference how do you know when a story is dragging on too much you know you can have a video where you have like stories within the video several of them how do you know like

when you're dragging out a story too much and the point was made earlier on yeah okay this is a really common problem so you as a writer you have to understand your viewers have brain video is amazing because it has footage text animation so in a second I can get across a point far quick you know far quicker than you can writing what you need to ask yourself is this next sentence do I need it or if I put a bit of text and some Boll on the previous sentence would the viewer watch that and

fill in that Gap and make that sentence no longer relevant and if the answer is yes without that becoming confusing or overwhelm you can delete it it's kind of it and that's kind of what we have to trust is that actually you know we don't always have to give them every minus School detail because they'll work it out for themselves a lot of the time it's tough because like I want to believe viewers are smart but also mine are I've I've also heard you say like being more General sometimes and not assuming knowledge I mean

assuming knowledge and being smart is two separate things I suppose yeah knowledge is something you gain intelligence is something that is like your ability to understand and grasp something so when I say assume they're smart is you have to give them enough information to make them understand it but you need to look at it and go have I given them enough here in a way that they can easily understand and that's what I'm saying like putting a bit of saying a sentence and then adding a bit of text on stream that doesn't necessarily say exactly

what it is but maybe feels in a gap or just showing the visuals so let me give you an example right I use this as an example a lot video One Jay you're now my girlfriend okay Jay this is what happens in video One Jay it's not working we need to break up okay and you're like oh sad right don't worry J I'll be okay video two I didn't say a word I just slide I the camera looks at my face and I've got this look on it and I slide my keys across the table

and I just look at her and shrug I have just told the entire story without saying a word so when you put that on top of the things that you're saying in a video the viewer picks up on all this stuff and that often means that if I'd gone on to add more detail it would have got boring to them because they got it so you have to you know obviously use your common sense and go is there enough here to understand it the key thing is have we given them enough and then move on

I edit my scripts heavily and then I usually cut two minutes at least out of every video in the edit because I'm like you know what they don't need that info they'll get it they'll get it you said a couple times that you you spend a lot of time on the intro which doesn't surprise me but you've also mentioned that you spent a lot of time on the ending and I haven't heard a lot of people talk about the ending I've heard a lot of people talk about the intro cuz a lot of people optimize

for retention they say if you can prevent the big dip in the beginning then that's going to carry through the end of the video but I haven't heard a lot of people talk about the endings so how do you think about endings to your videos people who know my channel are going to think right now I'm talking about the end screen where I point and say what's this video next I'm not that takes two seconds I'm talking about the end of the story so let me give you an example if you were watching a film

and you absolutely loving it and I was watching it with you and I stood up and I turned off the TV three quter of the way through you would say o what are you doing and I say huh why'd you care you I want to know what happens oh okay I'll put it back on so if we want to know what happens and this is the ultimate thing for watch time people need to know what happens we need to make sure the ending is planned before the middle because the whole goal is to drive people

to the ending so I plan my intro and I need to set something up the viewer wants to get to the end to watch if I leave the ending till last I potentially write an end that wasn't you know set up in the beginning to keep people sticking around for so I'm always thinking what's the end and then I put the bits in the middle and really I mean when they teach public speaking they say the thing that people remember from your talk is the beginning and the end and you could say the same is

true for like a talking head video really because at the end of the day if it's just a simple talking head video you are potentially doing public speaking so one little technique I use I call the loop where I do something at the end which happened at the beginning so we used to do it in our production company with business business videos and it's this very satisfying feeling so you nod back to the joke you made at the start so I did an interview with Joshua Maya recently he picks up a candle at the start

and he blows it out and he so he lights it and I said look that candle's pointless just a trick blow it out at the end and it creates a loop so if you make a joke or tell a story at the beginning what you need to do at the end is reference it so let's use the bowl of soup with the queen example and at the end of that video that's where I would loop back to that and be like and after all of that it turns out my bowl of soup was the one

that was left in the kitchen and my boyfriend Brian's soup had too much salt in it you know and it was like it's just like a nice little nod right and it creates this feeling of satisfaction and again if we want to make bingeable content the more we can satisfy someone or make them laugh or make them feel something or more importantly the thing that makes them feel smart they go that's clever and they feel good about it the more like they are to watch another video and that's when you can maybe hit them with

an end screen [Music]