HOW TO GROW ON TIKTOK IN 2024 | The only TikTok growth video you'll ever need to watch

here's the exact strategy for how to grow quickly on Tick Tock even if you're starting from zero because no you are not too late and make sure you stay till the end where you'll also learn some of the most common mistakes creators are making that are stopping them from seeing the results that they want to see believe it or not the first step you're going to take to grow on Tick Tock is not going to be create content your first step is to study the platform if you want to dominate a platform you'll need to

know the ins and outs of that platform what makes it breathe what makes it come to life how do you study Tick Tock by consuming the content from a strategic approach instead of a Mindless approach Tick Tock is a video app that was designed to suck Us in and scroll for hours on end and it succeeds in doing that so you need to create separation of when you're mindlessly scrolling and on the app to be entertained from when you're opening the app to be intentional and to study the content that you're coming across when you're

being intentional you want to be looking for what works what doesn't work what keeps you watching what sort of things capture your attention from the very beginning is it the shot itself is it the text that's popping up is it what the person says and on the flip side what makes you scroll past a video at what point does a video get boring to you what could have been done to make it more engaging what gets you to send a video to a friend are you coming across any trending sounds or audios that are being

used multiple times if you spend just 30 minutes a day even studying the platform when you open it up instead of immediately getting sucked in you'll be surprised how quickly you'll pick up on things to adapt into your own strategy and naturally studying will come natural to you over time as you continue to study the platform you'll notice you'll start getting ideas for your own pieces of content to create so later in this video I'll teach you how to organize your ideas and plan out your content calendar but first let's prepare your pro profile for

visitors but Amelia I want to start posting I want to create I just want to grow here's the thing Meredith if you skip this step you'll regret it when one of your videos go viral and you don't get any followers from it a problem that a lot of people run into is they jump straight into the grind they're posting and posting and boom one of the videos go viral and wrong one million views later you haven't gotten any new followers from it so what happened there's obviously a disconnect that's happening from your video to your

profile so what's really important is how you set up your profile before you even start posting how can you convince someone to follow you simply by glancing at your page or at least increase that percentage of people who do land on your page to follow you let me break everything down for you you have your profile photo username name name bio and Link choice for when that option is available your profile photo and your username these go hand in hand you want both of these to be clear on who you are and what you want

to be known for so if you want to be in the health and wellness industry and you want to be known for Smoothie bowls and awesome recipes maybe your handle will be Jade wellness and the profile photo will be a picture of you in the kitchen holding a smoothie Bowl you know create the atmosphere of your page right away from those two things then you have your name this is the part that shows up on the very very top of your profile some people discount this right off the bat but it's actually more important than

you think this is where you want to put how you want other people to find you or discover you because this section is extremely search friendly if you go to tick tock right now and you search smoothie recipes then you toggle over to the tab that says users anyone who has the term smoothie recipes in their name will appear in those search results so what's that title for you or phrase that will help people find you social media coach book talk coffee reviews modern home decor what is that phrase that someone might actually type into

the search engine to come across your account put those juicy terms keywords whatever you want to call them into your name now let's get into your bio at the time of filming this Tick Tock allows 80 characters in your bio which doesn't feel like a lot to me when you compare it to Instagram's what 150. now how you craft your bio is going to look completely different depending on what your goals are with your page but just in general the most common mistake I see people make with their bios is making it about themselves wifey

mother of two with a fur baby wine and coffee fanatic catch me in a snuggie I don't know what that was I'm sorry instead what I like to do and what works really well for me and many other businesses and creators is communicate the value that you and your page provides when somebody presses that follow button so let me pop up some examples teaching you how to grow on Tick Tock and Instagram teaching you how to become a full-time content creator even just social media tips pretty straightforward now this works in all sorts of niches

and Industry book talk Fitness home decor all of these profiles tell someone what they will gain if they choose to follow that person it's kind of like a marketing strategy in a sense like us human beings we're subconsciously selfish we make decisions for ourselves things that'll help our personal gain so even selecting and choosing to follow someone we follow them when we feel like it's going to benefit us so you want to be able to communicate in your bio how somebody will benefit from following you I hope I explained that well now I know not

everybody does this there are successful creators and influencers out there whose bios literally say something like under construction or nothing but this is simply just a strategy to increase the likelihood of somebody pressing the follow button because it's communicated to them clearly what the Gain Is by following then finally when you hit 1000 followers you will be able to add a link to your profile if you're someone who wants to turn Tick Tock into a full-time thing or become a full-time content creator then the link in your bio should direct your audience to either a

freebie that passively grows an email list or a link where you can be making money like an Amazon storefront now I cannot emphasize enough the importance of having an email list and not just the importance of having an email list but the importance of starting with an email list before you try to grow hear me out hear me out just give me give me like 30 seconds to explain the importance of this okay I one time had a student come up to me and they're like oh my gosh Millie I want to gain 10 000

followers on Instagram and I was like let's do it so I was like yeah let's do it let's work on your branding let's get clarity on your goals blah blah and then once we had Clarity on goals I was like all right let's make a freebie and she was like what like I want to grow on Instagram I don't want to grow an email list like why are you making me do this and I was like trust me so we made a freebie it literally looked took less than 24 hours she made a free gift

for anybody who follows her and they could download it and get fun like fill in a bowl planner right so took less than 24 hours she put it on her Link in BIO and then after it was created then we started to grow her account what had happened was three months later she gained 30 000 followers on Instagram she grew her email list to 2 000 followers and then she was like you know what I think I want to start coaching she had 2 000 people where she could email and she's like hey I'm starting

a coaching opportunity that's related to this freebie that you downloaded earlier and you know what happened she sold out with one email and quit her job and became a full-time coach because we started with an email list anywho I'm not gonna explain in this video how to create start an email list I do have this video that I'll put in the card above you can watch that after this video it explains the whole email analyst freebie thing how to do it also you can watch that one after this but let's let's get into grown on

Tick Tock okay so I've touched on this a few times and I think it's finally time we talk about this picking your Niche it's impossible to teach you how to grow video without this phrase coming up when I started my Creator journey I was watching every video on YouTube on how to grow on Instagram how to grow on YouTube just whatever and I would literally roll my eyes anytime I heard somebody say pick a niche pick a niche I never know what to say because it's everywhere now the reason it's everywhere is because it works

do you have to pick a niche in order to be successful no you don't at least not on Tick Tock because the algorithm is much different over there than it is for Instagram and YouTube but it can actually help the algorithm understand you more if you do pick a niche for example if you just love coffee and all of your videos are about coffee and espresso like recipes how to pull a shot frothing milk latte art that's going to help Tick Tock be like oh okay you're a coffee espresso account so we'll show your videos

to people who like that sort of content done whereas if you're just posting anything and everything it's going to be a lot harder for the algorithm to understand who to push your content to not impossible just harder so how does one pick a niche and what do you do if you don't want to pick one or you're a multi-passionate person and you don't know you can't let's start with the definition of Niche Niche is defined as a specialized segment of the market for a particular kind of product or service so we have a specialized segment

of the market this is where you get categories like Fitness fashion Wellness Foodies you know but you actually want to get more specific because the rest of the definition says for a particular kind of product or service so if you're in the fitness Niche what type of Fitness who are you creating your content for so a complete Niche would be at home fitness for moms budget friendly home decor and inspo Amazon fashion for women then you create content around that niche now what do you do if you don't want to pick a niche or you're

you're a multi-passionate person you don't know how to narrow down your interest well if you want to be strategic you can focus more so on the who instead of the what so who do you want to reach and why do you want to reach them maybe you want to inspire people to live a healthier lifestyle or you want to reach college students who want to escape reality for a little bit ask yourself who do you want to reach and what sort of content would that person want to see today then start creating content like that

now if you don't want to be strategic or you find that being strategic is actually stopping you from creating then don't pick a niche don't be strategic all the time just create film anything and everything document your day your food your dog pooping like just create the more you create the more you'll find what feels true and authentic to you like just scroll back to some of my first YouTube videos I didn't have have a niche I was literally telling Ghost Stories on an abandoned train in one video than doing a drunk boyfriend tag in

the next just enjoy the creative process of discovering who you are as a content creator and take the pressure off yourself of like having to do everything right and just do everything okay so let's say you have your Niche picked out so what type of content do you create from there my current strategy is rotating between three types of content I have search friendly Evergreen content trending and degaf my search friendly and Evergreen content this is content that is not reliant on Trends and can be relevant a month from now a year from now Etc

these are videos that I could batch maybe 10 videos in a day and it doesn't matter if I post it today in two months in a year that video will still be relevant so like this video you're watching how to grow on Tick Tock this video will probably still be relevant a month from now six months from now a year from now because it's not reliant on a trending audio another example of search friendly content or Evergreen content that's outside of my industry is recipes will just pop off anytime anywhere unless you're like doing pumpkin

spice recipe for Thanksgiving Day you know like that's obviously very specific to a day but if you're doing like smoothie bowls I don't know why I'm on the Smoothie Bowl example today but if you're doing smoothie bowls like that's search friendly content anytime so it could be like smoothie bowls using acai powder or smoothie bowls using pataya right so that's search friendly content where anybody could look it up anytime if you want to get some ideas for how to come up with this search friendly content use current search engines I like to just go to

tick tock and type in my Niche or industry in the search engine and see what's recommended because that's going to tell me what people are currently searching for so if I look up Tick Tock maybe what's recommended is Tick Tock tips Tick Tock Trends if you look up Home Decor see what that recommendation is tap on an item scroll down see what those videos are about there's even this section that says others searched for and it's going to give you literal video ideas right there that you can create another tool that I like to use

is something called answer the public answerthepublic.com I think you're limited to like three searches a day two searches a day so just put in a keyword and it's going to spit out comment searches on Google using who what when where why other things and it's going to give you some of the top searches using that word these search friendly videos and Evergreen videos are the videos that I include a call to action on so after I do maybe a talking head video where I'm like this is how you grow on YouTube at the end of

the video I'm gonna say hi I'm Millie I'm a social media coach follow me for more videos like this or follow me for more YouTube tips or comment below some common YouTube questions that you might have that's what a call to action is and the search friendly videos or the Evergreen videos that I make those are the ones that have the call to action next we have trending content Trends definitely help you get a spike in views and a spike of traction to your account I don't rely heavily soul fully on Trends because they come

and go if I'm only making trending content I find myself on the phone 24 7 like what's today's Trend what's the next Trend oh I gotta film This I Gotta film this I'm somebody like I don't want to create every day I really don't I want to create maybe once a week maybe once a month so I like to do like more search friendly Evergreen content stuff but I'll adopt Trends whenever I have that Spike of energy so that's why about a third of my content is more so trending content now a way to keep

up with Trends is by you doing a simple search in Tick Tock looking up hashtags like hashtag trend alert or hashtag trend watch Finding creators that basically only post hey this is a trend coming out this is a trend coming out because your goal with Trends is to try to be on like the first Peak before the trend takes off you want to be one of the first Originators so looking at those hashtag trend alerts or following people like Jackson's tips that will help you stay more up to date with those Trends as they're coming

into Peak and hopefully you could get on it before it Peaks them before it takes off so let's say a sound is taking off and there's a specific way to use the sound it's like you know that sound that was like burnt [Music] no okay where it was like Loop where somebody was like they would look at the camera and be like oh let me move you and then all of a sudden it would Loop did that make sense I have the most success with that sound you would do the loop you would take part

in the trend of having that Loop happen visually but maybe you would change like the text to be something more relevant to your Niche I'm explaining this horribly let me think of something else let's say you come across a sound there's a trending sound everybody's using it a specific way where it's like oh you open and shut the door and every time like you pop up text on the screen of something mean somebody said to you right so you like do that that's the trend you change the text of like something mean that somebody said

and then you use the sound as like background noise of you like let me teach you this one thing and talk to the camera like that's not relevant to the trend so try to when you use a trending sound be relevant to what goes with the sound it helps you see the most success with the sound I know some people like to put the trending sound like any trending sound on the background of all their videos which is great but I've found you see the most success when staying relevant and then finally the third type

of content I create is like degaf content this is just whatever the heck you want it to be this is where you get to be you and your audience gets to connect with you no these might not perform well from an analytic perspective in the beginning but I found that having some creative freedom where I don't feel bound to rules and strategies helps my mental health a lot and helps me avoid burnout plus as you start to grow people will continue to follow you for you so it's great having that sort of casual content where

you can really build a community and connection with your followers now bonus tip when it comes to creating content I love doing serieses or playlists on my profile like I'll have a playlist of just all influencer tips or all tick tock tips and really creating content that is bingeable to your audience and it's easy to find organized so having some sort of series that's like part one part two part three definitely keeps people engaged and helps people discover what you want to be known for maybe I do a continued Series where it's like Tick Tock

updates you didn't know about part one and then I do that week's Tick Tock update next week Tick Tock updates you didn't know about part two and then people start to know me I was like oh she's The Tick Tock updates girl you know what I mean so creating a series can not only help create bingeable content but also can help people understand who you are what you want to be known for all right now that we're talking about creating content let's talk about how you can organize your content and create a Content account under

as you're doing your research and you're coming across ideas or videos that inspire you it's important to one save audios that you want to use for later I like to save videos into collections so my business profile I have two profiles I have my business profile which is that it's Modern Millie one and then I have my personal one which is not going to tell you because it's a burner secret account so on my Instagram or on my it's Modern Millie account this is the account where I am doing my content research I follow people

within my Niche I'm saving videos that are related to my business so I have a collection that's like okay Tick Tock tips or sounds like trending audios to use Instagram tips content creator tips influencer tips so I have different collections for future video ideas that I want to make and if there's a trending audio that I come across on like my personal account I'll send it to my business account so that I have like trending audios all organized in one place then what I would do is I would take all of those ideas or even

the ones in my head on my phone I take it over to my laptop because I don't like being on my phone I actually hate being on my phone especially because my business is solely on my phone I try to do all my business on my laptop so when I'm doing my user research I'm mostly doing like tick tock on the computer like I'm not scrolling on my phone I'm on my computer I'm doing my SEO research or like the search friendly words I'm doing my SEO research on the laptop plugging in my content into

a Content calendar I do have this content calendar this is a notion content calendar that I used to do a 30-day Tick Tock challenge where I basically posted to tick tock two to three times a day for 30 days which helped me grow 20 000 followers in 30 days this content calendar I will link it below for completely for free you can use it it helped me so much organize my ideas basically there's a section for brain dumping all your ideas you can put a link to where you got the inspiration from add notes it's

like oh this is how I want to adapt it to my Niche or my industry it helped keep all my ideas in one place and then when I was ready to film it I would move it to like the creation section and then after it was filmed I would schedule it onto the calendar so that I could visually see what videos I'm working on and when I wanted those videos to go up so that notion content calendar helped me a ton and if you're somebody who wants to be a little bit more organized like that

or maybe you hate being on your phone all the time and you'd prefer to be on a laptop I will link that down below now that you're filming your videos how long should your videos be here's the thing you see a lot of people say like oh the sweet spot is between like five and seven seconds or over 11 to 15 seconds anything in between that your video will fail like you see a bunch of people saying there's no magic answer because here's the thing the video video length that performs well for you is going

to look different than the next person because it's on two different topics sometimes like Fitness videos where it's hey this is your workout of the day workout of the day fitness videos perform best when they're over two minutes long because it shows a complete workout routine right versus if you're doing like a smoothie Bowl recipe maybe those actually perform better at 20 seconds because you could just put all the ingredients on the screen do some b-roll in the back boom so the video length depends on what topic the video is about what industry you're in

even the purpose of your video think about what's the purpose of your video if you're educating obviously you can't educate within five to seven seconds that that doesn't really do anything that doesn't provide value so if my goal is to educate my video will be longer and that's okay and it will probably perform well because I want it to be as educational as possible there's no magic number here video length depends on what the purpose of that video is and obviously you'll just be testing what works best for you and how fast-paced you can make

your videos so obviously I'm not going to just sit in front of the camera and be like this is how you grow on Tick-Tock and talk really slow and breathe like I'm gonna cut out the pauses and try to keep it as fast-paced as possible but no magic number here so then the question is how often should you post here's the thing the more you post the more you grow that's just like a general rule of thumb if you're somebody who is able to post two times a day every single day for 60 days straight

do it you're gonna see rapid results that consistency is amazing but that's unrealistic for a lot of us that's unrealistic for me and I even have a team of people I can't do two times a day that's exhausting for me so when you think of the word consistency this this is important everybody says pick a niche be consistent and provide value that's how you grow yes but consistency doesn't mean post every day the word consistency is what sort of cadence can you post and realistically keep up with for at least 30 days is that three

times a week Monday Wednesday Friday if you could post Monday Wednesday Friday consistently for like 10 weeks that's consistency you don't have to post every day obviously again the more you're able to post the quicker you will see results so it depends on how quickly you want to grow how much time you have but all of us are going to have a different consistency because we have different Lifestyles some of us maybe we're nurses who are working the night shift so we don't have the ability to like post all the time maybe we're parents and

we have like five kids and it's hard to create content when you're juggling five kids find a consistency that works best for you try to challenge yourself if you can but don't be unrealistic with the goals that you set for yourself be gracious towards you your mental health your physical health and maybe maybe task one is posting once a week now when you're posting what hashtags should you use again I'm not gonna be like if you use this hashtag you're gonna go viral that's not a thing it's not like there's a magical hashtag where it's

like oh my gosh I'm a viral holy crap everybody uses hashtag you want to use hashtags that are relevant to these three things what your video is about what your video looks like visually and who you are your profile what is your profile about if I do a day in my life video where I'm like this is day in my life as a YouTuber first thing was what the video is about so I'm gonna do hashtag day in my life hashtag day in my life as a YouTuber hashtag YouTuber life okay that's what that video

is about second thing was what is in the video visually so maybe in the shot is like my YouTube setup so I'm like okay hashtag YouTube setup I show my coffee right maybe I show a specific coffee recipe in that day in a life where I'm like oh and then I made this coffee it's actually really good you do this much almond milk and this so maybe I'll do hashtag coffee recipe so like it's visually that's like you have coffee in there you have San Diego you have YouTube set up right visually that's that's what

you see it's still kind of relevant and then third what your profile is about so I'm gonna do hashtag social media coach content creator hashtag YouTuber right so those are kind of the three things that I use within picking hashtags to help you find relevant hashtags what you're going to do is look up your Niche or industry on Tick Tock I know it's so easy right and then you're gonna toggle over to the hashtags tab this is going to give you a list of hashtags that are relevant to your nation industry I will say this

tip but I haven't tested it myself to know if it works but I have heard some people say like oh when you look at this list of hashtags pick like two that have a big number and then two that have like a little number where it's like oh only a thousand uses so like mix up the number of hashtags based off on how many uses I'm hesitant to give that tip because it sounds like an Instagram tip that's like five years enough three years old and like that wasn't like it turned out to be like

an outdated tip so I'm hesitant to give that tip but that's something I will say just because I have heard it a few times at this point and it's something that you can test if you're interested now let's go into some common mistakes that I see creators make common mistake number one trying to go viral every time you post I I'm guilty of this I am guilty of this y'all especially when you're in let like that growth mindset where you're like I need to grow I need to grow I need to grow you're trying to

go viral every time you're like how can I go viral how can I go viral when the thought process should be how can I show up for my audience today if you like 80 of your energy goes towards providing value to your audience and value is defined in four ways educational entertaining relatable and inspirational so if you can create content for your target audience that's educational entertaining it's inspirational or relatable then you're doing good 80 of your energy goes towards that value focus and then maybe 20 is like okay let's try to like go viral

with this one let's try to go viral trending audio trending sounds right but stop trying to go viral every time you post focus on the value and remember what's valuable to you is going to look different or can look different than what's valuable to your target audience you want to think what will my audience or the people that I want to reach what do they find valuable and then from that mindset create content that caters to that mistake number two going back and deleting posts Tick Tock doesn't want to like push creators that are constantly

like creating and then deleting creating then deleting and for Instagram maybe this is the same but for Instagram when you delete completely delete posts you're deleting data basically that you were feeding Instagram I was like Hey Instagram this is how you categorize my account this is who I am this is the type of stuff that I'm posting and then you delete it and then Instagram's like okay who's this person who's this person and then slowly but surely your stuff is getting less and less reach because you're slowly but surely deleting the algorithm that was like

building up your account of what you were known by so like that's kind of the complex side of Instagram but could be similar for tick tock so just don't delete your posts just let them live there enjoy the creative process remember my old YouTube videos they're still up they have nothing to do with what I do now but they're still up they're still up mistake number three not going back to study your posts I recommend doing this monthly go back study your posts study analytics look to see what posts performed really well what posts didn't

perform well how could you make that post improve How Could You recreate success and for the ones that didn't perform well that doesn't mean oh I need to stop doing this no it just means maybe that approach of that concept needs to be shifted maybe the hook in the beginning didn't capture attention so you're not looking at what succeeded and what failed you're looking at what did my audience enjoy and how can I improve this content to cater to my audience's values or what my audience values so always go back to study your posts I

do it monthly it's just a great Habit to get into now a quick disclaimer that I probably should have said in the beginning but know while we're here I know there's millions of tick tock tips and tricks and strategies out there I'm not claiming it's my way or the highway the strategies that I'm teaching in this video are simply what worked really well for me and worked well for my students so these are simple strategies that you can start implementing today and as you post and as you grow you can continue to figure out what

works best for you your goals your Niche and your audience number four common mistake is using irrelevant hashtags let's not use hashtag fyp okay we don't need to do that anymore we want to stay relevant to the video helps Tick Tock categorize your content it helps push your content to the right people so use relevant hashtags mistake number five not replying to comments y'all try to reply to every single comment one it shows that you're building Community it shows that you care about the people who are following you that you're building genuine relations and that's

really what Tick Tock and social media is all about is like creating those connections and connections you wouldn't be able to make anywhere else really and two when you reply to comments you're also feeding the tick tock algorithm or you're telling Tick Tock hey this video is doing well on engagement because it's getting this many comments so it helps benefit your video and how that video performs it helps create and build community and I love replying to comments with a video yo so if somebody asks a question in my comment section reply with video make

it a series because if that one video goes viral and you have a response with a video so many people are gonna go to that video and then they're gonna see that video and they're gonna go the comments and they're gonna see the next video so replying to comments with a video makes like this chain reaction of bingeable content where if one video goes viral it just like creates a chain reaction it's pretty cool a fun strategy to do but reply to comments even if you're not replying with a video and you're just replying saying

thank you reply to comment now if you want to see exactly how I grew 20 000 followers in 30 days then watch this video here where I documented the entire process you'll see how I set up my Tick Tock strategy and the backlash that happens when a video of yours goes viral thank you so much for watching I'll see you in the next one follow your joy bye