How to make good ad creatives for any product (EASY BEGINNER TUTORIAL)

[Music] creatives today I want to talk about creatives and why they matter for your Shopify Drp Shipping Store SL your brand and creatives is the reason why this store is currently generating 2 to 4K a day in sales as you can see we're currently at 2. 3k for the day but the day is not even over so I'm pretty sure we're going to end today at 3 to 4K a day in sales but a better idea for this store is go ahead and go to the month today to show you a better idea as you can see $775,000 let's go and do a quick refresh check really quickly um right there as you can see we did have two bad days or two unprofitable days for this store as you can see on the 17th and the 25th but those are the two only unprofitable days out of the 28 days that we have for this store so far but anyways creatives is what made this store work because there are a lot of competitors for this item and currently I'm the only one that's profitable with it due to the crat that I'm using but anyways let's go ahead and take a look at our ad manager as you can see I already went ahead and sorted it for you guys but Facebook has allocated basically like 70 or 80% of my budget on one creative basically $8,000 to 2. 5 2.

3 on basically creative number one now the next creative that we have is creative number three but it barely spends anything 600 600 500 honestly there's not much a lot of the spend is towards creative number one now this store actually has three creatives so that's the funny part where is creative number two is nowhere on the screen go ahead and scroll all the way down here is where creative number two is as you can see that mount SP creative number two 12 cents 13 cents 18 cents like Facebook is not even allocating any spend towards these creatives that means that Facebook says creative number one is the best creative number three is the runner up and forget about Crea number two cuz they didn't even spend any money on Creative number two now there's a huge difference between all these three creatives they have different hooks different styles I wanted to go ahead and teach you exactly what kind of hook and style that I use for the creative and go ahead and teach you how you go ahead and create your own creatives during this video because at the end of the day you can have a winning product but if you can't convince somebody to buy it through your video then unfortunately you're not going to go ahead and buy it but let's go back to our store right here the one that did $75,000 almost $776,000 uh for this month by the way if you do want to work with me oneone and help you scale a store up to numbers like this go ahead and go to the link down below and schedule a call with me I even had a student say Andrew I no longer want to make decisions do all decisions for me in terms of scaling to help me scale my store up and that student did end up doing around 7 to 8K per day on their store so if you want to work with me oneon-one just go to the link down below but I do want to go ahead and give a quick shout out to these two apps Prime upsell and Prime bundles now these two apps are really really great cuz they help me generate extra Revenue as you can see Prime upsell generated extra $2,000 and Prime bundles generated a massive $116,000 so without these two apps I would be $188,000 short of my 76k per month basically what prime bundles does is that it adds a bundle to your website giving customers an option to go ahead and buy two three four or more for a discount and it actually goes ahead and raises your aov by a lot an extra $16,000 Revenue was generated through Prime bundles and then we have Prime upsell now if you don't know what an upsell is it's basically whenever a customer buys an item a popup comes out and says hey do you want another item for percentage off or do you even want the same item for percentage off we also installed Prime upsell pretty late into the store scale literally like a couple of days ago and we're still able to generate $2,000 Revenue whereas Prime bundles was installed basically in the very beginning um if you're interested in these apps go to the link down below or go ahead and go to the shifi app store and just search up Prime bundles and Prime upsell um these apps without them I would have lost $188,000 in extra Revenue that I could have generated but thank God I have these apps and you definitely should when it comes to your store alongside good creatives now let's go ahead and dive deeper into the creatives and let's go ahead and talk about what's a good creative and what's a bad creative all right to understand why creatives are so important for your store we're going to go ahead and take a look at this creative right here now this product is actually been sold by a lot of people but there's one person that's currently dominating the space when it comes to this toy as you can see the person is right here as you can see 11k followers 1. 8k followers on Facebook but they've been dominating this specific Niche because the creative is so so good and that's exactly why I want to go ahead and show you why creatives matter so let's go ahead and watch this video and break it down to see why it's so good this is not a cat toy this is a piece of high-tech engineering a smart sensor packed self-rolling ball that was was designed developed improved and built over the course of 8 months if you're watching this all right that was our hook they're saying hey this is not just a regular toy it's been engineered improved over 8 months by the way this product is on AliExpress so they made a really cheap toy look like a really really really good buy for the people watching I don't even have a cat and I'm like I'm kind of interested in this toy what is this toy going to do for my cat but let's go ahead and keep watching it that was a really really good hook it made it seem like the product was really really premium and we should definitely go ahead and see what's so special about it it's probably because you have a cat at home and a box of absolutely useless stuff that your cat hasn't looked at in 3 years and why because your cat is way too smart to be impressed by this so what does it take to capture cat's attention and get them playing chasing and running as you can see the clips that they're using aren't even the best Clips in the world they're just like iPhone shot clips from customers or people on Tik Tok or maybe just organic content from like people on Amazon honestly these clips aren't the best but the hook is really selling it they're really trying to sell you this toy like is the most advanced toy in the world for your cat your cat is not stupid so basically go ahead and use our toy instead of others on the market you have to create something that appeals to their deepest instincts and activates their desire to hunt an object that moves on its own changes Direction detects obstacles responds to touch and the cats can wake up themselves so they don't have to wait until you get home to finally push a button an object that knows its surroundings and has the most sensitive sensors you've ever seen an object that not only entertains your cat but keeps it fit and healthy this is not a cat toy this is the Powerball 2. 0 there we go and that was basically their ad it was a really really good ad like I said they didn't have any professional equipment they just went ahead and piec together a bunch of content of customers using the products probably from Tik Tok or maybe just went around and asked their friends for videos of their cats playing with the ball there was no influencers there was no one talking in the video saying I definitely recommend this product it was a straight up advertising I don't even have a cat and I might even consider going ahead on AliExpress and get one for my dog just because it just seems like it works that well but let's go ahead and take a look at the competitors videos to see why they're not doing the best compared to this company right here all right this is a creative that the guy is going ahead and competing with go ahead and tell me if this would convince you to buy the ball for your cat look what I can do with my balls [Music] look what I can do with my balls so I mean that was the hook look what I can do with my balls and then they go ahead and show you the cat playing with it and they also show you what features the ball has but it's just not as convincing as the Crea that we previously watched this does not want to make me buy this product as you can see it's the exact same product they're selling they sold it in a different way so today I wanted to show you how you can make make your own creatives when it comes to selling a product because the creative make a regular product like this product right here into a winner but let's go ahead and watch one more video on why creatives matter and also see their competition alongside with them all right so this is another competitor that's selling a regular product from AliExpress but they've completely changed the game for this specific product they're the only ones running it profitably there's other people running it but let's go ahead and take a look at their added video to see why the creative is so important when it comes to selling this product cuz they weren't the first to sell it and and now they are the only ones selling it profitably at least at a higher scale avoid these at all costs if you have cats at home we all know cats love to scratch that's why you bought scratchers and scratching posts but ever since their dirty secret was exposed millions of Americans have been avoiding them let's be honest how often do you have to replace them think about it these things haven't changed since they were invented in the 1960s so far they haven't even introduced their product yet but I'm interested in what they want to go ahead and show me that's their hook so I'm guessing a majority of cat owners are going to have that product that showed in the beginning so every single cat owner has recognized it and there's telling the cat owner you do not want to go ahead and keep using this product after the dir secret has been exposed honestly I don't even know if there's a dirty secret for this product but now it has the cat owner's attention and we don't even know what kind of product they're selling yet but let's go ahead and keep watching it now that's the hook people that have cats usually will have the thing right there and now they're interested in what dirty secret is going to be exposed they're flimsy messy and some are not even safe for your cats the thing is cats love to scratch and they need to so you end up replacing those more often which cost you a lot more no matter how you look at it a traditional scratcher and scratching post is messy wasteful and inconvenient but this changed everything it's safe cats love it and it's incredibly durable so now it's going to go ahead and introduce a better solution to the problem that they didn't even know they had a lot of cat owners probably has the first product and didn't even think it's a problem but now they think it's a problem because now they're saying that it's not cool it's not it's really flimsy you have to go ahead and replace it all those things said in the beginning now they're introducing their product which is a solution to the issue that they mentioned before over 100,000 cat parents have already made the switch introducing the catosaurus peekaboo cave and know it's not just a scratcher it offers so much more and super easy to use just zip it up sit back and watch your cat enjoy it without any downsides it's convenient for both you and your cat because we made it indestructible scratch resistant yet very appealing for cats to scratch which can help save your furniture from their cute claw cats can play in the tunnel and have a blast hi all right now it's going on a feature frenzy to telling you exactly what this product does for you and your cat like I said I don't even have a cat but now kind of want to go ahead and buy this product it is on AliExpress for you to buy but I mean it looks pretty cool let's go ahead and finish this video there's around 20 seconds left peeking through the peole for hours before taking a nap on the cozy bed up top yes it's the ultimate 3in1 super cool cat cave that can solve all your problems no more dealing with wobbly scratch posts or messy scratchers plus it has so many colors to choose from so it won't mess up up your room's Vibe and hey we understand that not every cat is the same so if your cat disagrees you get your money back tap on shop now to try it for yourself there we go that was basically a really good creative and it makes people that didn't even know about the problem that they had with the cat scratchers in the beginning and they basically introduced a brand new product now let's go ahead and look at their competitors and how their competitors are advertising this product all right I just found this person selling the exact same product let's go ahead and see how they advertise this product to the audience and how they're trying to sell it I mean we kind of already could tell that this is not the best ad ever number one there's no script number two there's no AI voice and number three I mean it's just going ahead and telling you the features of this product it wasn't really a hook it's just showing you features of a product and if somebody's interested in it they'll buy it but if they're not they won't it's not as good as the first creative so now that we know why creative is so important when it comes to selling a product online and differentiating yourselves from your competitors let's actually go ahead and pick a product I'm going to go ahead and show you how you can make your own creative when it comes to testing products so you can stand out from your competitors and just basically sell more to them because your creative is just that much better so let's go ahead and jump into cap cut and let's go ahead and start making our first creative all right now that you see how important creatives are and before before I go ahead and teach you how to create your own I do want to shout out band off ads because they help you create winning creatives as a service now I know not everybody has the time energy and skill to make a winning creative and exactly where they come into play as you can see they create viral where the e-commerce ads you might see a few fellow YouTubers over here that have promoted and used their service in the past and they've a proven track record for viral example videos 2.

1 million views 167k 500k 1. 5 million views for this specific creative right here now going to the client portal all I need to do was send them an AliExpress link so I sent them an AliExpress link of this one product I didn't have to come up for the angle I didn't have to figure out how to sell this product they went ahead and created a creative for me let's actually hop over and take a look at the creative they made for me and another cool thing is if you wanted some tweaks you could ask for Provisions so I did ask for some provisions and this is the final product that they gave me it was actually watch the add to the provider for me stop everything cuz this new kitchen gadget is going to blow your mind this is the Mason jar vacuum sealer first of all how does it work it's designed to remove the air from the Mason jar to create an airtight seal this helps prolong the shelf life of perishable items such as fruits vegetables and other ingredients cuz if there's one thing we all hate in the kitchen it's got to be wasting food am I right what makes this even better is how easy it is to use just set the lid in place place the vacuum sealer on top of a mason jar and it takes care of the rest it also comes with a handful of Lids so you can start using it right away away seriously you'll wonder how you ever lived without it highly recommend this if you're looking to reduce food waste and keep your pantry organized click the link to get yours while it's still 30% off all right that was their ad so if you want to use band off ads for your Drp Shipping Store go to my link down below and all you need is the AliExpress link or a product link and they can make a creative just like this for you and your store thank you bzo as for sponsoring this video now let's get back to the video all right so now I'm going to go ahead and teach you how you can make your own creative and make it better than competitors so even if you're not first to the market with the product as long as it's a winning product you can out bid your competitors and just sell it a lot better because your creatives are better the first thing you want to go ahead and do is go to a video editing software like cap cut. com now capcut is made by Tik Tok and it's really easy for you to use and it's free so why not we're going to go ahead and use cap cut now the first thing people actually want to do is go ahead and collect content for your products me personally I don't collect the content first I actually go ahead and write the script first and come up with the AI voice first a lot of good selling creatives has a voice over now it doesn't mean that you have to go ahead and record the voiceover it doesn't mean that your girlfriend your mom your dad had to go ahead and record voiceovers for you there is an AI tool that can make voices or generate voices off of a script it's called 11 Labs if you're interested in using the AI voice go to the link down below but I am going to go ahead and use 11 Labs with my script and this is going to be the most important part is actually going ahead and writing a script there's a couple Main things in a script that you need number one is going to be the hook and then you want to go ahead and introduce a problem that the customer didn't even know they had and then you introduce the product it's basically every single thing that the previous two creatives have taught us is that there's a hook there's a problem and then there's a solution which is usually their product and then we go ahead and add the CTA at the end like shop now or visit the link down below stuff like that so you want to go ahead and write the hook which is basically the most important part and then once you finish writing the hook you can go to Tik Tok and search up if there's already content already made for your product so we're going to go ahead and use this product right here cuz there's so much content and in order to download these Tik Tok videos we can use a website called Snap tick.

apppp the link is also down below for all of this it's going to download Tik Tok videos without the watermark so let me go ahead and write the script and then after the script I'm going to go download some Tik Tok videos so I can fill in the ad creative and I should be back in just a few minutes so I just finished the script we're going to go ahead and actually input the script now with the AI voice and while it's loading I'm going to go ahead and and find content on Tik Tok and use snap tick to start downloading it we want to find content for the hook the problem introduction and also features of our product and then the CTA so those are the four types of videos I want to go ahead and find we can use multiple clips in a specific section like multiple clips for the hook multiple clips for the product introduction and multiple clips for the introduction of a problem that the customer didn't even know they had let's go ahead and do that and once I'm done I'm going to go and show you how many Clips I went ahead and downloaded and show you what Clips I use for each specific section of the creative all right I'm back with all the videos that I went ahead and needed for our creative turns out we need around 12 videos number one starting off with the hook number two introducing a problem that the customer didn't even know they had yet number three introduce the product and after the introduction we won a lot of product angles of the customer using the product then we have a solution and at the very end we have a CTA talking about hey do you want to go ahead and buy it click shop now Etc and then we also have the AI voice from 11 Labs so the first thing we're going to do is take the AI voice and drag it in here and now we have the AI voice now I'm not going to go through the entire script I'm going to go step by step and also add Clips in because we're not going to use every single second of all these clips right here cuz they are pretty long so let's go ahead and start doing that the first thing I already have it labeled number one is the hook and while I add it here I want to listen to what the hook actually is this little guy right here will not only o that is way too loud so the first thing you want to do is click here and then click audio the next thing you want to do is lower it by 22 DB and we should go ahead and listen to it again this little guy right here will not only blow your mind away it blows away everything else it's put up against ever since the air can's dirty secret has all right so that's the first hook it's not only will this product blow your mind away it will blow away anything that is put up against now it transitions into number two which is is our problem introduction the customers don't even know they have a problem yet so we're introducing a problem talking about air canisters and how their dirty secret got exposed just like the original competitor video that we watched talking about the cat scratcher and how they got exposed so we are going to use that for our problem introduction let's go ahead and cut this clip short cuz we don't need all of it okay here is good go ahead and click this it'll cut our clip short delete this and we are going to go move our problem introduction here ever since the air cans dirt all right this is also pretty loud click audio go ahead and do -22 it actually doesn't matter what the actual number is I just do -22 and I listen to it again ever since the air can's dirty secret has been exposed we decided to change up the way we cleaned our tools no need to keep reing these overexp plastic aerosol waste just for them to run out after a few uses or have inconsistent blowing pressure all right so that is a second one we don't need every single clip out of here we are going to go ahead and trim this clip right here see seems good and now we're introducing another problem introduction clip right here all waste just for them to run out after few all right this is way too loud we want to mute this so you want to right click separate the audio and then go ahead just delete the audio and that should get rid of it them to run out after a few uses or have inconsistent blowing pressure the more you use them all right so you can see how the clips actually match up with my script I purposely did that because it doesn't make sense to show something that the script is not talking about so right now we are talking about the aoso cans and how they run out quickly and this guy is hey it's not blowing at all so I want to use this clip because that's what the script says but we don't have to use the entire clip so let's go actually cut this clip off all right here is the next clip and then let's go do the problem introduction number four the last part of the puzzle for problem introduction you never need this all right so this one's also too loud let's just go ahead and separate the audio delete it have inconsistent blowing pressure the more you use them I want to cut off the beginning right here and I also want to use this clip around here but not do too much of it cuz it goes into something else let's go ahead and do that so you want to take it off here and then take it off here and now you want to put it in here does ore have inconsistent blowing pressure the more you use them all right that's pretty good now we are introducing the product the product we' all been waiting for and used in the hook here is a product introduction after nine long months of development sculping out okay that's pretty loud I'm going to go ahead and actually lower the audio cuz I do want the audience to hear the blower so let's go ahead and do this -22 and listen to it again after nine long months of development sculping out the model and condensing the most powerful air motor while being sturdy and light our final result is the air Blaster 2. 0 here it is it fits in any toolbox or okay so the here it is it fits into any toolbox I do have a clip for that as well so we are going to cut C this clip short because it went tooo long so cut this off cleaned our long months of development sculping out the model and condensing the most power 2. 0 here here's the clip that I chose but it's not the entire clip I want to just cut off the part where it was introduced in a bag so somewhere around here is where we're going to go ahead and start cutting it off so here and then I want to end it at right around here and this is the clip that we once use so let's go ahead and see how it sounds and Light added into four different results is the air blaster 2.

0 here it is to laugh o that is too loud let's go ahead and separate the audio and delete it by the way if you're having issues with creating your ad or just need help in general I do have a Discord down below I'm always on there answering questions as you can see multiple times a day I help people with their drop shipping stores not only that but I have PDFs teaching you how to test creatives full-blown case studies I show you everything about my stores live trainings every week Amat calls so basically if you need help with anything and want to join an awesome Community while getting answers fast uh join my Discord down below uh let's go ahead and resume the video here it is it fits in any toolbox or glove compartment so that's pretty cool the script literally says here it is it fits into any toolbox or compartment it's exactly what's showing on the screen it fits in any toolbox or glove compartment while bringing you a powerful consistent air blower there you go we have a lot of clips of the product angle so let's just go and edit all these clips showing off the product angle let me actually hear what's next in the script so I know what to put for a product angle how powerful powerful enough to do this powerful enough to do this and powerful enough to do this now I'm just showing off what the product can do features wise so we are going to go use parts of these clips and not every single one so this is actually the section that I want to use right here because it's powerful enough to blow the leaves away and then we want to end it as soon as it's done so around over here and delete the rest I just want the clip of it blowing the leaves away consistent air blower we created and you also have to go and delete the audio for this one as well powerful enough to do this powerful all right the next clip powerful enough to do something else as well as you can see it's a very very long clip but we don't want to use all of it just a a little bit of it all right this is the clip that I want to use cuz it's cleaning like the barbecue first off let's replace the audio again and let's go clip it up all right here's a very very tiny clip as you can see so let's just take it and bring it over here full enough to do this powerful enough to do this okay now next one prodct angle again I want to show it cleaning some tools so delete this stop and it stop somewhere around here take this off and let's go ahead and see what we've done so far assistant air blower how powerful powerful enough to do this powerful enough to do this o that is too loud let's go ahead and separate the audio and delete it again and powerful enough to do this this air Blaster is so strong to the point where we had to divide it into into four different levels of speed because it was too strong at max power not only can you clean your tools with it you can dry your car like okay now we're getting to the product Solutions let's go ahead and add this move it up and then let's trim it to the car part okay trim that we only need the car part for this one you and let's separate the Audio I keep forgetting about that your tools with it you can dry your car light your you can dry your car light your barbecue Grill can all right light the barbecue grill is the next one okay this one's a really really short clip so let's actually grab it really quickly light the barbecue grill just a one second clip there you go let's take this and drag it at the end and the last thing we have is the CTA which is basically telling the customer to go ahead and buy it we don't need the entire clip it's longer than the audio so we could cut it off right here and we are basically pretty much finished with our creative let's watch the last few seconds and then I'm going to add some music and I will show you the final results of the creative that we just made you can drve your car like I keep forgetting to to take off the audio let's go ahead and take this one off this one has audio as well separate the audio boom there we go clean your tools with it you can dry your car light your barbecue grill can even clean your dusty Electronics did I forget to mention this thing is Wireless if you're not satisfied with this Blaster we guarantee you your money back but I'm confident you won't be reaching out that's pretty much it I'm going to add some audio export it and we will look at the final version for this creative okay now we are exporting the video and while we export I want to put the competitors's ad up and we will watch our ad right afterwards to see how much better we were able to sell the product than our competitor so while I it's was exporting enjoy a clip with the competitor trying to sell this product and we will watch our clip afterwards I'll see you guys after the competitor's clip do not let your boyfriend see this tool let me explain why this is the world's most powerful air Blaster but it doesn't just blow air it's his new hand Cy barbecue buddy but also an assistant for gently drying his car which he cares so much about and even a lifesaver for his precious Electronics but if you want to make his day this device is the ultimate gift for every dude out there meet our turbo jet X all right so that was the competitor's clip let's take a look at our clip now on how well we were able to sell this products this little guy right here will not only blow your mind away it blows away everything else it's put up against ever since the air cans dirty secret has been exposed we decided to change up the way we cleaned our tools no need to keep reing these overexp plastic aerosol waste all right one edit I do want to do is lower the music on this one so we are going to do that let's lower the music a little bit more and then let's continue with the video just for them to run out after a few uses or have inconsistent blowing pressure the more you use them after nine long months of development sculping out the model and condensing the most powerful air motor while being sturdy and Light light our final result is the air Blaster 2.