How To Increase Shopify Conversion Rate (3 WAYS)

in today's video I'm going to be auditing your website and ads I asked you on Instagram and so many of you submitted your website to be audited on my next YouTube video and I selected three of you to actually go through your website and ads where we'll be breaking down exactly what changes tweaks you can make to improve your conversion rate and get better results with your ad campaigns so without further Ado let's hop into the video and start seeing some of the websites that people have submitted to us the very first website we're going

to be reviewing is from Hugo and he sent over his website Blackline MX and here we are on his website and I can already see a few tweaks we can make but initially upon first view it looks like he sells men's shoes specifically in the leather space and one of the very first things that I would do just based off what I'm seeing on his website is I would fix the menu on his s so I'd make sure that his menu is full width and you can actually see each button lined up in the center

here I would also change this font from what it is currently to a Google base f it would load much easierly and it would be easier to read as well and I would make his headline bold and then I would dim the background a little bit more and probably have the shoes off to the right so that way they're not being covered up by the text which can make it easier for people to see what they're going to be purchasing the next thing I do is I would probably remove the Emojis on the homepage because

they don't really fit in for the style of the brand especially in the leather space it's kind of strange to have these style of emojis paired in with the product that they're selling then I would add a shop now Buton button would they drop down for the different collections so like a shop all where they could select the shoes boots sneakers similar to how they have here except it would be housed under shop all and then I'd also move these types of shoes underneath the shop all section as well and then accessories too so that

way they could find everything under one big menu the next thing I can see is as we scroll down it says order now let's click on this takes you to a collection page that says homepage this looks like it's a template text I would go ahead and just remove this text here so that way when the page loads it's immediately right here so people can start diving in title doesn't really serve a purpose for this page saying homepage at all when we go back to the homepage some of the things they have is boots they

have the holes loafers and some of the images are actually cutting out the product so I'd resize these images so that way they can fully fit in view the text isn't covering the product we can't really see what's going on here so honestly the title and button would be better off below each of these products similar to how we have here this looks much better I would probably move this entire collection section below the Blackline favorites these images are very high quality this is actually really nicely done as I hover over each of these this

is perfectly executed looks very nice for this portion of the website I would just move this section up as we go down we have some customer reviews I would fix the padding on this because some of the text is actually being covered here so we can't really see what these people's names are we have the crocodile collection as we scroll down we have the buy now pay later and then we have no exotic skins same thing I'd fix these images so they're in view then we have follow us and these images are very high quality

so I try to keep the high quality images throughout the site without bogging down the load speed just making it to where everything is very crisp and clear to the eye then as we get to the very bottom we have some icons here these are pretty heavy icons I'd probably swap these for some lighter icons that are just outlined so it's easier to see what these are I would bold the text on each of these I'd make these all caps so people can read them easierly and then I'd try to keep each of these sections

to three lines of text so that way it fits in in parallel to one another and as we get down here into the phoo section I would add in all payments it looks like they only have PayPal here that's probably not the case you can probably check out with other payment options so I'd show all the payment options down here then we have a little call button here which takes you to what'sapp I'd probably change that out for a support app where people can just type in in case they don't have WhatsApp and it's also

very hard to see this icon I would include shop now down here I'd add in an about us section I would change this to get offer and I would change the headline to get 10% off your first order and I'd make it to where they only have to submit their email so that way it's easier to go ahead and capture that coupon I would change follow us to check out the customers who bought or check out uh reviews from our customers so that way when people go to their socials they can see images of different

customers then I'd make sure that we have all of the terms privacy refund policies and everything down in the very bottom of the footer and use this section for our menu now let's go to the important Pages which are definitely going to be your product pages as we get here I can see that some of this is in a different language if you are able to shop in different countries I would have a geolocation app that automatically translates anything for me on this website I would add in multiple sections around the product you've done a

good job of adding multiple images which is very nice I can see a very good visual representation of the shoes I'd probably have one image of a model wearing these shoes where it's actually being styled because people might wonder well what do I wear with these shoes what colors or how do I style this I'd have somewhat of a style guide so people can get ideas and then this section needs to be broken into bullet points we need a free shipping section so people know when they're receiving the product we need a details section we

need a cleaning section so people know how to clean the product I wouldn't do any shaking of the add to cart it's an old tactic that people used to use in e-commerce to capture attention it definitely doesn't help as much anymore with conversion rates people are pretty standard when they go to e-commerce websites they know if they want to buy an item they're going to add it to cart I would remove the wish list because last thing we want is people wishing for our product we want them to buy it and then finally I would

add in some more details around this product like an About Us section and I'd add in the rest of our payment badges here and then it's very unlikely that some somebody's going to buy the same pair of shoes twice especially with this around this pricing so I'd probably just remove this entire amount section so that way it consolidates our product landing page and then I would ensure that we get more reviews and you're probably selling this product in a different country but if you are able to buy it in the US which it looks like

you can this pricing is a very weird number to land on in USD I definitely ensure that whenever you're selling your products in different countries that the number is rounded out to a 0 value or value that makes sense in that country 51 cents is kind of a weird number to land on and then as we come down it looks like there's a typo here with this letter I would get that removed I would change out your review app to include images so that way people can post the product that they receive it'd be more

compelling for the audience to buy it looks like you have a frequently bought together section that is very great because it can help with your aovs and upsells and then I change the frequent questions to just FAQ and I would change these to just a standard white with black text because this is calling too much attention to a section that probably not a lot of people are really going to go through but all in all good product images you have a nice call out at the top I would just make these subtle improvements and fix

some of these things so that way you can improve your overall conversion rate and then I'd make sure to include a size guide so that way people know how to measure and ensure that fitting is correct now let's go ahead and add the cart and see what happens I wouldn't take them to a shopping cart page I would take them to a drawer cart and that's where your cart actually slides out so that way you don't have a secondary step like this page it doesn't really serve a purpose whereas a drawer cart can immediately allow

somebody to check out without having to reload a new page all right so those are the changes I would make to this first website and let's go ahead and check out some of their ads all right so here we are on Blackline mx's Facebook ads and I can see that they're running about five ads that tells me that they're probably spending less than $1,000 per month or maybe just 2 to 3K per month because typically the more ads you have the more ads spend in testing you're doing if that's not the case and you're spending

a lot more then you probably need to have more ad variations so let's go ahead and check out this first ad the very first thing that I noticed is once again these emojis don't necessarily fit the Emojis don't NE necessarily fit there really is too many here where we have all these different colors that don't necessarily fit in with the brand I would say to go with a more luxury style positioning where maybe you only use black emojis that fits in with the brand or maybe just the leather shoe Emoji at most you don't necessarily

need all these additional ones because this kind of gives me the idea that maybe the product is low price which doesn't really make sense this ad creative is very nice though this is a great ad creative it says full crocodile boots timeless style they're calling out the features and benefits this is an ad style we've covered in the past on our YouTube channel is a very good ad style to run now let's look at the ad copy enhance your style with our bestselling dress boots they're giving validation that other people are buying it because it's

a best seller designed to provide both elegance and comfort I put a period here remove the Emojis and then I'd add a space and section out this following area then I'd add a bullet point that says full crocodile leather handcrafted and hand painted I'd add another bullet point that says timeless style another bullet point that says you know durable leather shoe and then I would have the call to action just like you do here order now 10% off first purchase but I would switch this around and say get 10% off your first purchase just to

be a little bit more clear and to have this in all caps at the end is also kind of strange I would just keep it at the lower case just how you already have it the headline good meet our best seller dress boots and then I just remove the Emoji the sub headline description 10% off for purchase that's pretty good as well I would just keep it very concise just like you have it here all in all yeah it's not too bad just subtle improvements could definitely help increase the conversion rate on this one looking

at some of the others this looks like a retargeting ad where they're showing Dynamic products based off of which one they viewed this is a good ad to have images once again you've done a great job with when we look at the copy there's no spacing in the copy it's kind of Consolidated and doesn't really stack well I would remove the Emojis once again space out your copy on this one here and turn these into bullet points the next one I'm looking at this ad looks really good actually I would probably just remove these two

emojis keep this one line consistent add a space here call to action add spaces in between each of these and this ad would actually be perfect are you looking for full crocodile V boots let me introduce you our best seller it's our Edward boots and it's all made from real crocodile it's Comfort stylish and durable it's our highest quality L and it's all handcraft and hand it's a good video it has jump Cuts it's pretty fastpac it's covering the details of the product they're showing different angles I'd show somebody yep wearing it perfect there's a

call to action the only adjustments I'd make here is kind of use the similar Tik Tok text that you have before with this image and have them more as you know pop outs rather than just one long line of text as you're speaking but all in all pretty good video and let's check out this final ad looks like another retargeting it's kind of hard to see what's going on here I can't really tell its boots this this image in the background is kind of hard to see and it doesn't really bring out the depth of

the product here but not too bad 10% off boots plus belt it's pretty good offer I changed the learn more to shop now because people aren't really looking to learn they're looking to shop all right so that is the first person that we've gone through thank you for submitting your site now let's go ahead and go to the next website that y'all submitted the next one is charmingly brunette and this is the first time I'm seeing this site and it looks like the colors are pretty well branded it looks like you're using a filter that

kind of matches what you have going on here looks like you're using different fonts I kind of get the very similar font you have going I keep this on one line of text this popup here isn't necessary it's covering up menu items which can prevent people from checking out probably the same thing that's happening on mobile if I was to view this in Mobile and it's at the top of the screen it's definitely covering a lot of valuable information I'd make your size smaller so that way you don't take up too much padding here I

would make this menu item smaller I'd make this text and item smaller as well because the more we consolidate the top of the mobile and desktop view the quicker people can see the product the next thing is is one of these images are showing eyes immediately people are going to get locked in on that and get distracted from the product I'd probably take that image out and I'd probably only use one image here to just focus on our best sellers the next thing I noticed is this image is way too large this is taking up

a huge portion of the screen I was just to check this out in mobile view it does look much better but your text is being covered up once again the pop out is overlaying here this button's in the way for the add to cards there's rewards there's too much going on here I would definitely remove all of these uh different popups and apps and just kind of keep it very focused and simple so that way everything fits within View and there's not too much going on this is very distracting for the customer The Branding overall

is pretty nice they have a strong call to action I would probably just use this one image here this is this is perfect we have the headline I can see the text I'd say shop now now and just have one called to action or shop all as we go down we got a good headline charmingly brunette exclusives I would change all your images to be more consistent the product image is being cut off here these images are quite large I'd make them much much smaller so that way we can fit more on the screen I

make your headlines and pricing bigger and I'd size up everything to be exactly the same so it's very consistent wishing Stones necklace and earrings okay I'd say shop The Collection this section is really good shows the products I'd be more specific fix the facing between some of your text I call out okay so this is jewelry this is the sketching process I'd be a little bit more specific and include call actions here these aren't clickable then we have reviews this video doesn't really make any sense I would remove this make this image and video much

smaller higher quality it's hard to see the product add to card I wouldn't have a border on it I'd remove the quantity I'd add a size guide and I'd add drop downs here for the product as we go down I'd make these icons much bigger to see add your shop all button and it looks like you have your payment badges which is really nice you offer rewards which can be good for returning customers I would just put it on the left- hand side and I would choose between chat or Rewards or try to get an

app that combines the both this add to cart is very strange here I would remove this popup now let's go to their product page so here we are on the product page there's not enough contrast going on here with the jewelry when you have jewelry you want to have a lot of contrast and what I mean by that is where you have the jewelry really pop so people can see it and then the background is a very Stark color meaning we would have a very very white background here so it brings out the brightest of

the jewelry so people can get a very authentic view of what you're selling if you have tones and colors that are very similar it's going to take away the overall view of the product and you definitely need more images somebody wearing this product are these earrings yes they are so I'd make sure you have a model image here and I'd also show how big these are what size is this because it's kind of hard to tell when we don't have any way of looking at the perspective of this item I don't really understand this difference

between okay so sty two has a third one here so I would definitely call out the length of both of these and then I'd say like three pendants or you know two whatever this specifically is I'd be more specific here rather than style to it seems like a very generic thing to have I'd remove the buy charmingly brunette because we already know it's by you if it's your website and then when I'm actually looking at this I just noticed this this is a hover over drop down I had no idea and this should not be

all caps I it's very hard to read honestly looks like it's in a different language even though it is in English it's just very consolidated this should all be changed to where just the first letter is capitalized and there should be much better spacing and you should organize this into more a much larger menu section where there's multiple drop downs then I'd add in multiple free shipping details product sizing information size guide I'd remove wish list on this account as well we have a buy with shop pay that is always a good option to have

i' make your pricing more bold i' change your reviews to Yellow so that way it pops and then I make sure you get customer reviews you can get a review app that has reviews on all your products that puts them on all your pages if you don't have enough reviews per product page which can definitely help your conversion rate looking at some of these other product pages it looks like you do have some of these adjustments made which is very nice this page does show somebody styling it I would just make sure all the images

are the same size here remove the quantity and it does look like you have drawer cart and upsells which is always a great thing to have whenever you're looking at increase aovs overall I'd say the website branding is very nice I would just improve some of your product pages your fonts and how you organize and the way you deliver information shouldn't be in a not ification based style it should be much more user friendly let's see if we can find any ads from charmingly brunette looks like we have one ad here and this is promoting

a graphic shirt for the most part it looks like you have primarily jewelry that I was looking at I'd probably end up having a carousel promoting more products if you don't know what your best seller is carousels can give you an idea of what those items are going to be because it allows you to show a lot of different products I would definitely have at least five ads in each audience for testing you need to increase your testing volume cuz if this ad doesn't work it's not going to convert I also wouldn't use all caps

on this this is a very simple call out sometimes this works great in ads sometimes it doesn't this looks like it's a Christmas based ad I would definitely be more seasonal because we're not in Christmas we're in spring so I changed this out it says believe it says December so yeah definitely doesn't make sense to have this ad live right now and I would include a stronger headline I would use your website name only I wouldn't have this full link of the product name and then I'd add a sub description here and test multiple copy

variations all right so now let's go to our third website that has been submitted to us all right so our third website submission that we got from Instagram was Theo broma if I'm pronouncing that correctly and first impression on the website looks very nice we have a very consistent menu I probably wouldn't have the hover effect here but overall I can see very clear view of the product we even show what the product looks like once it's taken out most people don't do that with cosmetics and that is something a lot of people miss out

on so this person really understands the branding and how to demonstrate a product this image not so much I'd probably remove this one this image is great we have somebody that's styling it and then we have the product here very clear and concise headlines overall I give this a strong 8 out of 10 and I Chang this to shop now instead of I want it we have a good headline up here very easy to read They're cycling between different offers that is a very good thing to see I'd remove the home button because your logo

acts as the home button that'll give you more space for an additional menu item we have drop downs here this is great shows an image very easy to read here great navigation all in all very good first impression it shows that it's in Switzerland that's probably where this brand is based and promoting their ads but all in all I'd make sure you have the geolocation so that way it dynamically switches to the currency at which I am viewing from and the country location as I scroll down great contrast I can read the headline it's great

sizing exceptional highly effective and sensory Natural Care very great as we scroll down we have strong taglines here best sellers this is always a good option option to have on a website as I hover over each of these items I can see I can add to cart I probably change this one to add to cart this one says quick view and then I can see the offer below we have the featured in logos very nice with a strong review and then we have some more information around the product and we have award-winning favorite which is

more credibility and social proof because it's an award winner so people might find this more valuable and want to purchase this product I keep the images the same size I'd probably change these to 1080 x 1080 because it would be easier to see the full image on this view let's check it out on mobile and see what that looks like most people are viewing on mobile looks like their homepage is very optimized for mobile looks very nice once again consolidate a little bit of this image so that way it's much smaller and fits within View

and as we scroll down I'd probably move this About Us section into a drop down or make it a little bit smaller so that way we can see the add to cart and they have the sizing here which is very nice let's go ahead and add to cart and see what happens we have the drawer cart and an upsell also a great addition to the site overall the site is pretty well optimized let's continue going through it we have great icons here I'd try to keep all the text on one line very subtle changes here

and then i' change this to a special offer so that way people more inclined to submit their email and then let's go ahead and go to one of the products so here we are on the product page make the images smaller I'd add in multiple dropdowns once again shipping information instructions ingredients how often to use the product in the Cosmetic and Beauty space anything that can be used and discarded needs to have a subscribe and save option you can get so many more customers by having people come to your website and save money by subscribing

and you can increase your lifetime value build a community get more orders this is a great thing to do always have a subscribe and save option for beauty hair care cosmetics anything that can be consumed these are great ways to get recurring customers and can massively increase your Roi on your site then we have some call outs here very nice very simple the reviews are very clear to see as we scroll down I'd probably have this image on the left- hand side and have some text on the right it's not necessary to have this in

full view there as we scroll down I can see the drop downs I would move all of these dropdowns to this section here that way people can quickly access them because if they don't see all the information they need in first View and they exit they would have never known all of it was down here so definitely move that over then we have our customer reviews which is great and we have another offer down here as well not sure if this is the same product looks like it is it just looks like it is a

bundle bundles are also great can increase your aovs and they have sticky ad the cart very nice we answer your questions these are very clear also discover I would estimate that they probably have a pretty consistent aov and it's very strong that means that people are probably buying multiple items because they're giving the chance for people to do so all in all great website I would just make a few subtle tweaks to improve some of the conversions and make it simpler for people to check out and gain information let's go ahead and check out their

ad Library so here we are first thing I noticed is they're running 640 ads this is typically an indicator that this brand is likely spending anywhere between $10 to $100,000 per month on ads because they're floating a larger spend budget and they're doing a lot of creative testing and typically your ads will fatigue out earlier at high spin so you have a lot of ads to substitute and scale that Roi as I can see they're in a different language so they're probably promoting in a specific country let's go ahead and look at some of these

ads lots of different styles here they're using learn more which is interesting I definitely change that to shop now so that way people know to check out so go ahead and look at this first ad it's a problem/solution based ad that fits in a story placement and then they have the 1080 x180 this is great because it fits in the Facebook Instagram feeds and then this fits in the story in real placement this is always a good option to have I'd have multiple text variations bullet points calling out the problems and Solutions in your ad

copy as well let's go ahead and scroll down looks like they're using the same text throughout the entire ad Library here that they have I would definitely switch it up and change out different text options because if this ad copy gets fatigued and it's on all of their ads it's definitely going to stunt their growth so always have multiple different copy variations for testing they have a review based ad here where they've been featured in a press article very nice consistent headline they have the shop now which is a good ad we have some more

features benefits problem Solutions as we scroll down here we see more styles of ads which are always good I'd include a carousel if you don't already have one that would be good for retargeting I'd include a collection base for retargeting I would definitely have more videos we're starting to see a feel but if you're able to produce a lot of Creative Image assets then I would start to fire up the video base creatives because those are going to be very scalable as well all in all good ad shows how to use the product talks about

the product incorporates multiple different viewpoints very good they have the bullet points this is great as we scroll down they have multiple products here that they're promoting this is always a good thing to have so all in all only a few tweaks would really be necessary to the ads more videos more ad copy variations stronger call to actions and they are doing a great amount of testing which is always good very nice to see here opportunities for you would probably be to expand into other countries beyond the country you're targeting in you know going after

different markets to expand your overall Revenue because assuming that you're targeting a smaller country size you're probably maxing out a lot of your opportunities there and there could be some more room to grow through other locations around the world all right so we just reviewed three websites that yall submitted to me if you want to be featured in my next YouTube video definitely make sure to follow me on Instagram at real Chase Chapel And subscribe to see if you're in the next video and if you're interested in having more in-depth strategy just like we covered

here where we audited your we it and ads definitely make sure to book a call with myself and team for our one-on-one ads Mastery mentorship where we do this on calls with you every single week and not only that but we go much more in depth through your audiences your campaign structures how to organize your products to get higher ltvs aovs conversion rates and so much more to hit six and seven figures per month in your business we'll work directly one-on-one with you to execute this and provide you the entire road map to be able

to get there we've worked with hundreds of students in being able to do this so so definitely make sure to book a call if this interests you and you want to take your store to the next level and get guidance like this on a much deeper level we are just now launching our e-commerce accelerator it's our brand new program where we're covering everything around e-commerce marketing so if you want to get access to that and be able to start seeing the new modules that we release every single week then be sure to check that out

by clicking our e-commerce accelerator below once again it's your favorite digital marketer here Chase Chapel cheers and bye all