Do THIS to Make $30,000/month

dude I would pay $113,000 a month for the ability to have a YouTube channel because I'm attracting people you know interested in the same things I'm interested in and you know I could create products then I can sell them and services and stuff like that I don't have to live in New York City or live in San Francisco it you know because I have a YouTube channel now and I have a podcast and that's the whole point of the owned owned media right like why are we harping on this constantly it's because what this allows

you have the rails you can put whatever you want on it and it's almost like you're not even playing the game at the pro level unless you're doing this now especially like this younger generation like I am watching them print money on YouTube and then they use that as a subsidy to go build out these productized services and build out these SAS companies and again it's just it's just this new way to do this B like business model which is so interesting to me I feel like it's it's changing the whole dynamic of how this

even functions or works [Music] they should play music by the way when I wanted to play music like it just like you know have like thunder struck or something tot ACDC classic dad rock or Creed With Arms Wide Open Cody Schneider he's back on the Pod startup ideas pod one of your your YouTube videos on the Pod has like 40 or 50,000 views I'm it's insane I've just decided that I am uh this is like a residency for me the chain you know Vegas has the chain smokers and then Greg's pot has me I'm going

to come back whenever they want totally you send me a text you're on and you sent me a text with a bunch of I think nine really amazing ideas so I want you just to get right into it let's go let's go quick before we do that can we talk about this dude that did the cricket thing I'm so hyped about this okay so this guy dm' me on LinkedIn and he works at like a big 10 honestly a big five marketing agency like it's like you know top of the list one of them it

employs one of the you know the biggest amounts of people in the US uh that's in that space and uh spun it up got two customers already he's just running Facebook ads getting like 50 Cent emails just doing a drip nurture basically upselling them and he's like yo this is I'm like from the outside looking in It's Gonna he's gonna build a company on top of this and I'm hyped for him so anyways this is what we live for all right it's like people hear this stuff and then they go and they put it out

in the wild and and tell Greg and I about it so anyway so you put out that idea on the Pod he took it he probably built it in 72 hours right 100% it was like a weekend project and it looks like he's just using off-the-shelf tooling right so just Shopify and then some like Shopify apps it's the whole thing that entire like company is that and it's a it's a SAS business right like that is a functioning SAS business by all all metrics he's got a good name with it too what is it uh

SVG something he's really yeah I think something like that yeah SVG collections.com and uh yeah I mean this is I think the exact execution of what I envisioned this this would be he basically did it and has the skill set to actually like ship on it and it sounds like you're just going to cash flow it like this is his whole plan which is amazing and is he using AI to create the designs yeah so that whole buildout is using these AI tools right so you're basically using mid Journey you're prompting it to make like

a black and white image with a white background you know black only and there's a promp you have to just figure out the prompting if you just Google like how to do uh you know basically PNG images with with mid Journey you'll find it and then based off of the keywords people are searching for goes and builds out these Collections and you can then take those image you upscale them use an AI vectorizing tool to turn it into a vector which is what an sgv file is right at its core and then at that point

uh he basically has unlimited amounts of of products or SKS that he can sell on this and then the structure of the business is you basically have to there's all these free products on it but you have to be signed up so you have to give your email to basically download all the three ones and then all the premium ones you have to be paying to download those so there's a bump pricing model right uh and when you think about that funnel super easy it's just like cool offer some type of free download they can

go and get all these free free tools or sorry free svgs and then uh if you know they're constantly going to see like your most popular ones you just make them you make them pay while gate that's the whole the whole model around this that I would do and I imagine that's what he's going to do as well so totally he's charging $3.99 a month $3.99 a month there's no real cost associated with it right like his costs are are his meta ads that he's doing so this is a beautiful business and I think just

for people listening don't just listen like go take notes and actually do the thing because people are doing it they're listening to this pod and they're they're cash flowing you know 10,000 $100,000 a month sometimes so it's kind of crazy 100% And I think that that's the thing with this is like it looks tiny right now right but like when you think about the audience like cricket there's 10 million users like he can blow this up into a huge business by just being like a barnacle on the whale of this massive company right and this

is already validated like this is he you know this this is going to make money like zero there's zero doubt anymore right it's now just execution and so I mean that for me this is like a this is the Highlight You' live for this type of thing when people actually go and do the stuff that you're like suggesting from a business all this is junk food right at the end of the day unless you actually go and ship on it so totally so you saw that that that fired you up and then you came up

with nine ideas just from that and here you are what's idea number one idea number one um so LinkedIn video is about the pop off I've just got some data for from a friend he did 700,000 uh impressions in seven days he's been doing stuff on LinkedIn for two weeks and all he's doing he's like Instagram Tik Tok famous already he talks about like business content on those platforms he's just been porting that content over to LinkedIn like vertical video and it's just been ripping so he only had 2700 followers when he started doing this

but still got that many Impressions so the the reason this is happening is LinkedIn is rolling out like a for you page feed just like Tik Tok so what this means is it's just blue ocean the content over there it's terrible right like everybody is like it's just you know bdrs talking to like AES like that's that's what's going on here and so what the opportunity is is basically building out a company that goes and services Founders and the idea is is you basically like would interview a Founder you'd come up with you know here's

these seven different scripts we'd write these scripts based off the conversation you have so imagine you sit down once a week and you interview the founder for an hour you take those ideas you turn it into scripts and then you send that back to the founder they just sit down they record it you you give them like recording like show them the inflection the pacing the whole thing they just are mimicking it and they can crank these out in like 10 minutes is what I've seen and then you send it back to that agency and

then they create these clips and they go and schedule them and uh this is already validated like I had a friend just buy this from like another person um for like two grand a month and it's like really what you're doing is you're riding this wave the selling mechanism is be that I would go after is like there's this huge opportunity for Founders to create massive personal brand with this free reach LinkedIn is give like providing and then it also creates like an inbound you know generation for your your company but that is this I

think there's just like that's a wave that can be ridden right now from a company standpoint like if you just have a little bit of execution progress and know how to work with offshore teams like this is easily I I bet you could get this to 30k you know a month in like probably 90 to 180 days like no questions asked so hey everyone if you're anything like me you've got a ton of design that you need websites landing pages emails social assets you name it but you don't just want beautiful landing pages or beautiful

websites you want the stuff that's going to convert you want the stuff that's going to actually drive value that's where design scientist.com comes in it's an agency that for one monthly price will do all your design work all your copy work all your engineering and do stuff that actually scales your Revenue you don't need a designer you need a design scientist let's go design scientist.com I liked it so much I invested in the business a lot of people ask me oh how did how did I get such a big Twitter audience and I got a

big Twitter audience when threat two things happen threads the ability to create a thread you know they un that was that wasn't a feature and became a feature on Twitter and then number two the feed was uh latest and it moved to algorithmic so all of a sudden your content was getting recommended to new followers exactly my content game didn't change it was just the platform changed so what you're saying is really smart you're saying that the platform LinkedIn is is changing and there's going to be a bunch of B2B creators that are going to

take advantage of it but they're going to need sort of a middleman uh to to to facilitate it right th% it's and that's the biggest thing with all of this is like I'm any company I'm trying to start I'm looking for like a larger Trend that I can attach myself to right because I you don't want to ever educate the market like what you're trying to do is just sell things that people already want to buy right like what's going to happen right now is they're going to start seeing these creators like just pop off

on LinkedIn it's already happening like it's happening at this moment it is actively happening I know like 10 people that are already famous in this space that are all doing this and just going ham on this as a channel right and they're getting like 500 engagements with this content with only like 3,000 followers on their account like that's unheard of that's crazy that doesn't exist right it's it's it's the same moment that existed on Twitter for you like you know when you basically grew your audience and so the the angle here is like Founders want

to do that they know they need to do that they have VC dollars and so you basically go to them and be like yo this is a done for you solution it's going to take uh you know let's just throw out a number like two hours of your mental energy three hours of your mental energy a week and we're going to handle everything else for you we'll do all the data analytics we'll get smarter with this and then they start to understand okay cool like imagine you uh give the like an affiliate Link in the

uh like the visit my website section on your LinkedIn profile and then like whatever if you're adding a call to action to the comments and then you can start to track okay cool like these videos were the best performers let's like more like this less like this and it creates a a flywheel so again I I I saw your Tweet where you were like uh you know nobody's talking about this but there's Founders that built their personal brands on the back of like VC subsidies and like this is an angle this another thing that you

can basically do for that for that exact idea you can just you know go and capitalize on this but the people are going to want this they're going to need this and and so it's just a company that's like right for the taking yeah to me there's the entry level pricing which is probably like 2500 bucks a month mon with which is just exactly what you said but then for like five to eight grand a month you can do lead magnets as a service so it's like every month we'll create a lead lead magnet for

you because like a dripa course totally exactly totally yeah totally yeah and then the third thing is probably just design help so it's like we'll do your you know your B your your banner your cover art will go and create you know beautiful infographics so you put that together Founders and that's the idea how do you actually get to Founders though yeah I think that that will be the hardest part probably what it turns into is like you are doing your own channel like you're doing your own clip making and posting on the platform and

be like you want to do this for yourself like book an intro call it's probably like a community play honestly it's like drip them into a community and then upsell them into like a service like this and where it's like everybody's talking about how do they grow on LinkedIn like you make the LinkedIn Community for the people that are trying to grow their accounts and then they're going to see oh this is really hard right because it is really hard like I'm talking to you know like I'm working with like two uh you know two

people I know that are really like have deep knowledge in this space to try to figure this out and we you know there's no way I don't have that I have the mantle bandwidth or energy to figure this out right so think about that and then that's what really what you're selling you're selling the ideation the creative components of this and for these creators man like it's like I mean this is a no-brainer like they sit down and can crank these scripts out in like I've seen them do it and like three minutes right because

they just know the Cadence they know the sequencing all of this um and it's just another play like it's it's just it's just a product highe service built around a Creator that's in a specific category but this category is business which we know because we're both doing this is like a huge category where a lot of money is sloshing around so that's the opportunity here yeah absolutely here's how I would do the community aspect so I would get the domain Founders going viral on linkedin.com and I'd create a free community where every week I'd give

one tip on how to go viral on LinkedIn like what's working and then one breaking down another founder and why it's working so it's like this person Cody Schneider just got a thousand likes on this post let me break down why that matters you do a monthly call where you uh you know everyone kind of comes in and and it's like a peer-to-peer group and at the end you just say like hey you know we've got this service if you want the done for you service it's going to cost XYZ totally I think it's brilliant

and I mean it just again shows your expertise and knowledge it's a repeatable thing and you're already on the platform doing this research already you're just repurposing the stuff that you're finding into into content that you're using as a sales like tool right so again another easy one look for Trends you know the the high level idea here is like look for things that are bigger than you that are happening and then how do you attach yourself to them it's the classic Playbook like especially when you're trying to bootstrap a thing or self-funded it's the

it's the it's the only way to do it that I've seen it work when you try to convince the world of anything it's not going to happen right someone in the comment section is goingon to be like but you know LinkedIn isn't going to be uh be video first forever and then in 12 months you're going to have to shift your business and it's like well even if that is the case at least now you have a 1 million AR business with a bunch of Founders and you'll just sell them another service to help them

grow in LinkedIn thousand per. I think the other piece of it too like as a Founder like somebody that's building this audience like you get to a scale where you can just do whatever you want like Greg you have a huge Twitter right you can just basically do whatever you want you don't even have to play the game and things are going to hit and that's like there's this there's this Tipping Point with all these platforms that you can arrive at and once you're there it's like the game the rules change of the game right

and so I think that's just another piece like on you know not on the business owner side but on the like why you should even be thinking about building this audience here uh because soon as you have that I mean you can just cross you know basically like cross promote all of your other social channels and then you have own Distribution on every place that you're trying to so all right my appetite is is wet you know I had some some bread and I'm ready for idea number two hell yeah all right right the next

one is a is a one graph business um I'm going to share my screen real quick and show you so I stumbled on this the other day AI automation is the keyword so this is the graph showing the growth of the search volume for that keyword over the basically its whole existence so this is insane to me whenever I see this I immediately you know Sirens are going off what does this mean how can I get involved with it and so what people are looking for is basically like how do I set up and again

this is one of those things that's obvious like people that are in this know this already people are trying to figure out how do I create automation with like make.com and zapier and chat GPT apis and you know basically just setting up these systems but all these companies like if you look at McKenzie what's happening right now is they're just doing this for Enterprise but there's this massive opportunity for like SBS in small business to basically provide this as a solution right and so I mean the small version of this is you build a consulting

company that does this sets this up where you ined with them and you do a Sprint for whatever three months and automate away the better companies probably you go and you create some type of produ high service where you have like an embedded AI automation engineer and all they do is just figure out how to automate like every part of your business that they can and that's easily like you know I you probably charge eight grand a month for something like that just because you're you're the cost savings is like instant for these companies because

it's a lot of it's just like paper pushing that you're automating but I think the bigger thing here is they're looking people are just looking for how do I implement this in my company and that is the larger wave that's happening and so if you can just insert yourself here as like a thought leader and probably the distribution strategy I like I would just bid on that keyword and then every keyword related to like zappier make.com any of these automation tools integrat whatever I think that changed they make actually but they like go and basically

create tutoral like use perplexity AI to write tutorials for setups and then have a call to action that's like oh you like one AI automation consulting or service like you know a book of Discovery call that creates all of your inbound and then it's probably a YouTube channel on top of that but that is again just like another insane business you could probably build and you own a company in this space already which is like kind of doing this for my understanding but I don't know if you talk about it but yeah I'll talk about

it I'll talk about it and the reason I'll talk about it is just the space is so big that I don't care if other people come in so we we built a AI newsletter community business called you probably need a robot.com helping people be more productive using Ai and the biggest lesson we learned is people were asking for AI but what did they really want automation so I think that in the SMB space there's huge demand for automation because what is automation automation is cost savings and everyone wants to save cost so it's an easy

sell so I think from a pricing perspective what you need to do is just figure out okay if I'm going to save the these these guys $200,000 how much can I realistically charge them and that's like the mental model that you need to come up with 20 grand just that's the number yeah that's the number right I mean that's a way to think about it and we're actually launching something in July in the space with and the beauty is we have this media company that we can just like launch these things to totally and that's

the whole point of the owned owned media right like why are we harping on this constantly it's because what this allows for you have the rails you can put whatever you want on it like anything you want to get out in public like again the company can zero to one in in 30 days and it's sustainable it's like already cash flow positive and it's sustaining itself when you have these own media channels and so the again I I it's so easy it's just like what like content is a grind right like that's the challenge with

it it's like how do you not do burnout but it's like just figuring out that that you know what is that thing that I can do over and over again weekly monthly you know daily that's not going to kill me and then how do I put people behind me to basically run those operations on it but what kills me and what's so funny is that like we were talking about this I think on the live stream but if you go talk to like like a banker or like the hours that people are like oh content's

hard it's like this is not that many hours like in all reality like it's not that gr like it's not that grindy as people think it is it's it's just like can you show up and do it consistently that's the hardest part with this but totally and I think it's also like spend time on figuring out what's your tone what's your voice what's your personality what's your style what's your structure like what's your format of the content and then how are you going to basically bring a pipeline of ideas of content ideas in and then

use that system to help you create a lot of that content that's what the game is you're more think of yourself as more of a you know an editor than a writer a curator uh you know you're you're you're you're conductor of the orchestra you're not playing the flute thousand per thousand per. I mean that's really just good business ownership right as well like you're trying to basically figure out all the puzzles if you're that deep in it even um but a lot of the times in the early days there needs to be founder energy

to like break the laws of physics and get into orbit without that it just doesn't happen in my experience for companies and then once you get to that place like okay we're in orbit now then it's like okay how do I step back as much of them as possible I love that quote from the the kingo's founder I can't remember his name but it's like get out of your business and on top of it I just always think that that's such a simple way to say the the core of the idea and it feels you

know with the content side it feels like the same thing here and the company we talked about in you know at the beginning of the episode is literally that right it's like okay cool like I'm help I'm letting other people that are experts in it and for a lot of a lot of Founders that are legit like they could go figure this out right but they have a I mean I got a million other things that I'm trying to manage at this time so if I can just have somebody I show up for an hour

and like I know that content is going to come out of that it's a no-brainer right and so it's that same it's that same thing here cool I love it what's what's idea three yeah I want to do I I want to talk about this like AI graphic designer thing I it's I have a tweet that's like going viral right now which is hilarious like as we record this but it's wild to me that there has there hasn't been of these made yet that's good like and I get pitch these all the time like in

the comments right now people are like oh we built that and it's like no you didn't like all I'm talking about is like I just want something where I give it a brand Style guy like here's our colors here's our logos here's our like fonts and you know now make me a uh you know a podcast thumbnail right or like make me an email header for a newsletter or whatever that is and it just like I don't even need it to be perfect I just want it to be like good enough so that I can

then be like oh I like this I'm going to throw it in figma and I'm basically going to recreate it something like that almost like a co-pilot in a way and it's insane to me that something like I haven't seen something that does this yet it'll just like all the ones I've seen it just goes off in on this tangent and you end up in no man's land from a design standpoint or it just looks like you know it was made in PowerPoints in 2009 so I don't know if you've seen anything like this but

the other piece of this as a software like this is something that people are searching for they're isn't a good solution so if you just figure out like a small version of this this is a 100% like a sass that can be built out and I think you could sell it super easily like what's crazy is canva hasn't moved into this space already they like they I feel like they're positioned so well where you could just like prompt and it like creates the thing that you're kind of imagining and looking for based off of your

brand sty like your brand style guide but again it just it just doesn't exist and so anyway I'm curious your thoughts on that I mean it doesn't exist yet I think they're going to be going I mean they're going in that direction canva recently did did you watch any of their they did like a massive event no I didn't see it no one on Tech Twitter no one on Tech Twitter was talking about it and like that's the event like forget WWDC you know the canva event actually had like so much that if you're trying

to create profitable startups go go watch it go watch what they announced dude some of these titles are insane yeah yeah yeah it's wild so they're definitely going into AI territory and I could see them doing some of this but I I think that even if they do it it doesn't matter there's always going to be demand for hey I need this asset ASAP and I'm I'm worse than you know I I I'm worse even even even if I'm good at canva I'm not the best at canva so so I think there's if it was

just like imagine like an AI align thing like you like throw all the content you want to be in there and then it just like basically because that's really what I think people are actually looking for is like how do I have it so it has the proper white space so it feels right how you know it's it's based off the like I'm just imagining like I I I put in the title the text that I want right I maybe I drop in like a background image and I'm like okay cool like turn this into

20 different Facebook ads based off of my brand style guys and it just likeets those out right like that's I think what we're we're talking about here it's not like and again to your point I think you made a really valid point of like it's it just has to be better than I am it doesn't have to be graphic designer level like if it's an 80% of a graphic designer but a like a hundred times faster than me you know putting in a a request to my graphic designer and then I have to wait on

them and like the whole that whole thing like if I can just get something out super quickly like you have a market there if the if the pricing is right on it all this stuff you I think you again you could do super cheaply when it's augmented by these by AI do you know design pickle totally yeah I mean they're OG design OG been around for I don't know 10 15 years they probably do uh you know 30 million a year in in revenue and from what I've seen they generate a ton of customers from

meta ads I'm constantly seeing their ads on Instagram and they charge about $4.99 I believe $499 a month so it's very very cheap to get in there I think that if you're going to go build this the way to do it is it's like $99 a month 99 and design pickle only allows you to have one thing in the queue at a time like if you had it where you could like multi-thread so you give it yeah or he even here's a list of prompts and then it's working on those simultaneously I I think that

that is something that would be incredibly valuable to every company I mean I I know want it just like I was writing an email newsletter this morning I'm like [ __ ] I just want this header to be like in our style like I I can build it in figma but I don't like I just you know can we just have this exist in the next two seconds right and I just copy it over drop it in like that's the that's the and maybe that's what it's built on top of it's like it's built on

top of CA and that's your distribution strategy it's built on top of figa and it's like just another subscription outside of it you kind of get platformed that way I mean it's it's hard to build you know really complex UI things but I don't know I just think that this like even if you it just gave back like variations of ideas like okay here's 20 of them or something I don't know there if we think about what's happening in the AI writing space where it's like hey we give it Source material and then we're having

it right based off that Source material and it's making way better outputs right so when I'm writing from the general knowledge of the L like the llm it's super like it's not it's pretty average um but when I give it awesome Source material it's going to create really decent output is what we're seeing so it's just that same idea but it's applied in the graphic design space right like here's these brand style guides like I'm just giving you kind of like a box that you have to work in now go build within that box and

like what I found is that by putting constraints on these AI to like just any of these AI things like you can but that those limitations allow for it to create way better outputs or the outputs that you're looking for more you know most of the time cool I like this one I think I do think that the pricing like undercutting design pickle like design pickle my guess is they have a ton of offshore Talent right so the reason they're able to charge so cheap is it's it's offshore but my guess is they're not going

to create a $99 a month plan right so you can you know they rode the offshoring wave you can raid uh ride the AI wave and there's a business here 100% all right let's keep the pace going just got through the Double Espresso so I'm feeling energy now right this is another done for you service for Founders uh so every founder wants to have a newsletter none of them want to write it and so that same thing we were talking about where you sit down with them for an hour I mean this could probably be

the same service it's like you know another offering that you have but you sit down for an hour you interview them and you take that transcript and you turn it into a newsletter and so how do you grow the newsletter a lot of the time what I would do is I'd go approach people that already have like a Twitter following a LinkedIn following something like that and I'd be like okay we're going to get all those people that already followed you on those platforms onto this newsletter and like basically be a sub sub to the

newsletter so how do you actually do that so you can actually we just found this recently but you can go scrape uh people's emails from Twitter so like I've just been running this scraper scraping emails from uh like my Twitter followers and then using a validation tool to like okay are these real or not and like the data I'm getting back is like almost like 40 to 50% of them are valid emails which is is insane so the testing that we're running is just sequencing them into the newsletter and seeing what's happens right so you

can do the same thing on LinkedIn use a tool called like sales ql I think is what it's called but you can again go and scrape all the connections of a person um and then from that same thing uh you can you basically sales QA extracts the emails you go and validate it sequence them into the newsletter and then uh at that point like you can probably get a list and again I would go after these people that already have these followings they want to do this but they just don't have the operations piece behind

it so again another super simple business and that that would be really the whole thing just like set that up and then the other component of it is like build these automations for them use something like Phantom Buster where it's like every new person that tries to connect with the found with the per with your client automatically send them like a subscribe to my newsletter link uh with some type of like call to action or offer and then the same thing uh with Twitter anybody that follows you automated DM that goes out to them to

follow and that's how you continue to grow this um but I I I think that uh and then again you just as they follow you you just every month you go and scrape them see slowly sequence them in like 200 a day to that list and then just you're basically writing the content off of the founders ideas and it could be even just like a Ride Along on their business of what they're doing right but I think this larger theme that we're starting to see is like these founder-led like founder Le companies are what's going

to happen like there you're a Founder is basically turning into a media company themselves and I'm just imagining like what the Bei founder uh like Tyler's doing with his his newsletter that's just like updates on the company how do you do a version of that but for like every founder that's have some type of uh audience that they've already built on these other platforms and then just run that on the background for them and again on the when you interview them you have the language that they use you have the ideas that they use you're

basically just translating their their you know raw data that they're providing you into a tone style and voice and you can prompt it like yo just take the here's an Insight from this episode here's the transcript you know write uh write a a whatever an two paragraph uh like section based off this transcript about this insight and the tone style and voice that this transcript has and you'll get it you know 95% of the way there from a voice standpoint human layer over the top of that but I think the grow the growing side of

this super easy too you just go like DM these people and it's just like send them hey we grew this newsletter for XYZ person right show them the data for it and it's like all you have to do is you show up an hour hour a week you we record the session and that's it we handle everything else it's all handled on the backside and you get this own distribution channel that like creates deeper relationships with your with your followers and you know your customers Etc so yeah I like this idea for two for a

few reasons one is Founders are going to look at this as row as they're going to be like okay I'm going to pay you $100,000 a year but the lifetime value of a customer to me is worth $25,000 so I just need four of these to work so I love that and I think that's like a new trend just like looking at audience as BR as return on audience spend so that's that's number one and number two everyone knows that being dependent on any of these one platforms is a bad idea so everyone's trying to

get off these plat forms into email or text so this is just selling schmuck Insurance 100% you know what I mean this is selling schmuck Insurance don't be a schmuck have an email list is like the tagline so simple 100% The Branding could be super cool too like around that idea right yeah like just like somebody with like you know they got their hands in their hair like just like oh God I just got platformed on yeah oh no dude did you hear about Roger oh what happened to Roger oh Roger got Roger got thought

it was a real exactly Roger Roger's gone dude it's insane anyway and it's like that is I think that's just an easy win and everybody's trying to do this and trying to figure out how to do [Laughter] this I like how I like how when I was like first of all are you even friends with a person named Roger do you even know any I know Roger I hate him I've never met a Roger I like I don't know about you yeah that's true actually I don't know what it is about Rogers but uh they're

polarizing put it that way they're like olives they're like olives that's right Rogers are like olives but yeah I was like did you hear what happened to ro Roger and your I saw your heart drop dude immediately I was like wait who is it somebody we know and I saw your heart drop because you're basically not wearing a shirt right now so I can see your heart it's Peak it's Peak summer here in Denver right now and I am dying I'm just only in linen and shorts that are way too small but you have to

I guess show some thigh otherwise I look like a dad I'm out here I'm just trying to wear car hearts and everybody's like you're not a painter right you work online you have soft hands you do have soft hands I mean just just because you do cold emailing doesn't mean your hands are uh got calluses on them 100% they're dirty but not callous exactly that's right all right I like that idea very straightforward idea number five what's idea number six okay six this one is we did a live stream and I I literally can't stop

thinking about this idea but it's basically YouTube thumbnails it's really similar to the Cricut one that initially like you know everybody kind of got obsessed about but it's YouTube thumbnails just like a whole library of them as a subscription so YouTube is is owning the Creator space like why is that happening because monetization is built into the platform they have the best RPMs and so like you can just basically make decent money off of your content if you're good right that's the whole concept behind it um why does every tick tocker Instagram person you know

anybody everybody ends up on YouTube in the long you know in the in the long run over a long enough time Horizon the reason for that is because the monetization is is so powerful and so with that said I think the opportunity is basically you build this whole library of these uh thumbnails that you can just it's like plug and playay uh you can go you know access any one of them you swap out assets like it's like you know your face gets swapped in and out that type of thing and then the go to

market strategy here super straightforward you just go and scrape every YouTuber's email address you can do this like go to Fiverr search scrape YouTube url your scrape YouTube emails you give them like specifications of where you want it to be like I want over 10,000 Subs in the USA and uh you know whatever maybe a keyword category you want them in and then you go and you just like cold email them basically access to this tool like hey we built a library of thumbnails and maybe it's like some free offer initially it's like you know

they get access to a 100 and it's like if you want access to 100,000 then it's a it's a paid tier you know or access to 10 initially or something like that um but that that would be my whole dis be my whole distribution strategy and I think there's a huge play here like especially like this younger generation like I am watching them print money on YouTube and then they use that as a subsidy to go build out these product highz services and build out these SAS companies and then you know they go on Money

Twitter and they're like yo I've got negative CAC and every every old head is like looking down at them they're like you little [ __ ] like what like like how are you doing this basically right um so I think that's the opportunity or the larger wave that you can ride with this like I think YouTube is becoming the social media and they're owning it right they're owning long form they're owning podcasting they're owning short form they're owning monetization like all of the Tailwinds are there for this platform to kind of just be the winner

and so I think that's where this goes long term so when I post to YouTube me and my producer come up with like a few title and thumbnail ideas and then we kind of just hope for we pray for the best that's basically it right so I think that there's an opportunity to first of all not just do only thumbnails combine it with titles because titles are equally as important and then putting putting data behind oh this title is yeah is and I knew you were I knew you were about to go there this this

speaks you right this idea around okay there's a 75% probability that if you use this title uh it's going to generate 25% more traffic because the search volume the this the that and I can you can even like I use uh vid IQ yeah and vid IQ has a ton of really good data and this this may be something that you like pitch to vid IQ or work you I don't know if they have an API or anything but the data is available totally 100% I think if you put that to of like hey this

video like here's the thumbnail title combo and it got this many Impressions this many views you know just pull that data out of YouTube and put that in the data set so like their whole library is that right um I mean you know create some filtering capabilities within it as well like also like a time thing because like what I found again people way smarter than me that tell me how all these platforms function what I found is that there's like just like there's Trends on social um like you know like Instagram Etc or Tik

Tok like with with videos or ideas going viral it's the same idea with like YouTube thumbnail and title combinations so there's almost like a a shelf life to all of these where you have to you know you have to be cycling through this that if you just use the same kind of form format over people get uh there there's fatigue to it right it's just like ad fatigue it's the same idea they almost get they get blind to that and so the idea here is you could basically like it's this constant feed which creates a

stickiness from a user standpoint as well right it's like hey we're doing all this data scraping for you we're pulling in all these variations and then you're basically providing these templates for them and I don't even know if you'd have to have it be templates to begin with like I just kind of want access to the YouTube thumbnail and titles like this guy this kid I'm working with that's like helping me on the YouTube side like this is literally that's actually what I'm paying him to do it's like cool like here's my product and I'm

going to go find all these like YouTube thumbnail and title variations that are like could be remixed or like into what my product offering is right and that's re like he just has this pulse on how to do that but I think there's like a layer in there that you could add some type of software that would augment that that that ability to go and find those and then you just pass it on to your graphic designer um I mean you could have you know some AI version of this is like how you know what's

the how would I uh how would I take this title and translate it into you know whatever for for the video that I'm about to post but I think really it's just like show them a library of ideas with the data attached and that is where all the value comes from like you know canva what's interesting you know we've been talking about a lot today but like they have all these templates that are there what I want to know is like do these templates actually work like especially if it's marketing related like what's the data

like okay if I send this in an email is this going to be effective and that is a really interesting idea when you kind of scale that up like what are these other places that this can be applied in right um so I I think there's probably like tons of other businesses that are just this it's like aggregating like what is working and then what's the trend analysis on top of that for all of these marketing channels that people are investing in currently yeah I like this I also like you know it's just one of

those things where more and more people just and you said it yourself they want to be creators they want to be YouTubers and it's interesting cuz now it's bleeding in bleeding into like the B2B space there's so many Founders I talk to now that are like secretly like yeah I want to be like bit of a YouTuber you know like I want 100,000 Subs on YouTube and I I'm like what 100% dude I everyone I'm talking to is doing this because it's like it's a clout thing which is weird but the the the stranger part

and I think the layer like you know the higher level layer of this is it's yeah exactly like what does it say I can't see you to blurry right now so the last 30 days on my YouTube 263,000 views and that's like long form you know insane totally 31,000 hours of time what's the ad reg for that to give people perspective I'm gonna give it at the end I'm not I'm I'm not just GNA give it to to people how this works it's not how YouTube Works bro I thought you want to be a YouTuber

and then I added 6,300 subscribers in the last 28 days and I made an estimated revenue of $3,000 totally which subsidizes a year totally subsidizes the cost of that that building that audience right dude I would pay $113,000 a month for the for the ability to have a YouTube channel th% because I'm attracting people you know interested in the same things I'm interested in and you know I could create products then I can sell them and services and stuff like that so it's I don't have to live in New York City or live in San

Francisco it you know because I have a YouTube channel now and I have a podcast 100% you can get like deep trust in a one to many format and which just creates inbound for you but the bigger thing like to your point of like you no longer have to be there right like I think that that is again another reason like why I started building own media it's like I don't have any pedigree right like I'm from bum [ __ ] Idaho the sticks right in comparison to everybody else that's in this game and so

this was like a way to get a leverage point right and so because of that like anybody globally can now do this if you have good ideas and you're sharing them regularly in at scale like this is this way to do that and oh by the way you can get paid for it as well and like totally why is YouTube G to win podcasting I mean we talk about this all the time offline right it's because of this right like you can have like in an hour and a half long video I can have what

three to four mid roll ads occur I mean [ __ ] it's just a printer when you get to scale right and so you're making that simultaneously you know it goes all the you know down funnel into their companies and again it's just it's just this new way to do this B like business model which is so interesting to me I feel like it's it's changing the whole dynamic of how this even functions or works and it's almost like you're not even playing the game at the pro level unless you're doing this now like I

look at the stand store guy like he's funded right like classic path but he's also doing this and I'm like you're playing at a caliber like at a level that is so much higher than like the average VC backf founder is now like the game you're playing like it's ch what they're doing traditionally is Child's Play In what in comparison to what you're doing right and I mean that's a that's a bonus business idea right there you make a list of all the VC firms and specifically I mean you start with Enterprise B2B ones and

then you make the pitch that their Founders need to be media companies and their businesses need to be media companies and you try to sell it to them as a value add to their portfolio hey we come in and we'll we'll we'll create content we'll create videos we'll you know do thumbnails we'll do titles like all the stuff that we talked about on this pod but it's going to cost and your customer isn't the founder it's it's the people who raed fun 100% 100% also every VC you talk to wants to be famous every single

one of they all get Envy on this [ __ ] like this is something we learned at Rupa I was just I killed me I thought it was so funny like we grew their Instagram from like zero to like 50,000 followers in like I think it was like sixish months and all I was doing was like we were basically repurposing quotes from the podcast into like those like quote tweets right that were like stylized in a brand format and we were just running Instagram only ads with like follow this account for more content like this

to like all of Instagram basically but the the account just grew you know exponentially because it was interesting like the like it's Health it's interesting Health stuff and what that turned into is like VCS were then reaching out to the founder Tara and they were like yo how are you doing this what is going on and because they're all trying to accomplish this as well so I mean you could probably go sell this to them too where it's like yo well like it's like you know L interviews that make cool viral moments happen and like

there's like a story arc that happens in it because I think that's a lot of what people don't know how to do is like how do I make this compelling story that is actually going to get reach on the platform right that's this whole other component of it so yeah I mean 100% I think there there's a whole business in there just like making these people famous and selling it Downstream to them through you know whoever just wrote a check into them I actually think the better idea is your idea like selling selling to them

and because they they could easily write that off as an expense because it's it's deal flow right they're in the business of getting the best possible deals and they need attention and audience to to do that that's why th% people forget but in Tech in Tech Twitter in the beginning the people who had the most amount of followers weren't the entrepreneurs it was the VCS totally like the Fred Wilson's and you know all those guys use it as magnet content yep yes exactly and use it as magnet content to get inbound of the best Founders

in the world right so if you do long form content for them and you basically create this you know basic you're making a fishnet to get the best people like the ideas that they're trying to convey out globally I mean then they create inbound you know the inbound volume and to your point like you probably the price you could charge a Founder you can probably charge 4X that to a VC if you actually can like ship on it and prove that you do this which is crazy to even think about but I think they're thinking

about this like I mean every I feel like in the last six months I've seen every you know TI VC firms spin out some type of podcast and like all of them are getting like 30 views on YouTube right now you came in you're like yo I'm gonna like help you do this and I think you actually how you're doing it right now Greg is really interesting where you you mix in the long form uh like YouTube like or sorry um like almost podcast content with like the shorter form like 10-minute like it's like a

V you know a classic YouTube video so that classic YouTube video is getting the growth to happen and it's kind of like a top of funnel entry into the channel which creates like a you know that initial initial touch point and then as they get further down the funnel and start to binge then they get into the long form content which creates this long-term deeper relationship which makes them more buyer ready for the product right and so I think that that model just take that same idea and then apply it like you know to the

VC again another company that is probably easily a 10 million year dollar company if you can figure out how to execute on it I love it all right man what else you got for us or I think we're at idea number I mean I'm not even going to count those bonus ideas but I think we're at idea number seven right yeah I think we're at seven this one would be quick it's kind of it's more of a tool than anything but it's software so um canva doesn't have good video captions right now where it's like

you basically imagine I upload a video into it and I just like want it to caption just like all you know whatever doe premere or any of these other tools um if you built an app and there's some apps in this space but again they're not super good but I think there's an opportunity to go and build this um and it's like based off a search volume that I'm seeing people are definitely searching for it canva is like one of the biggest tools it's one of the fastest growing video editors it's insane when you look

at it it's actually nuts and all the all this is is you would basically like they put a video imagine you put a video into it there's like an app section that's in the bottom left hand corner they click it it's like caption this video it transcribes it just use like a large whisper model and then that gets added and you have like a you know you basically can tap into the font Styles that's already built into canva and then add some different variations with like karaoke Etc but I think I think this is like

a you know a cool 20K a month type company that's using the distribution if not bigger that's using the distribution of canva um I know I have friends that have done this for like plugins for Adobe Premiere and uh like all of these other kind of like larger tools that more traditional uh uh like video editing softwares um but why is like V beating canva right now it's because it has stuff like this like go and just really you could probably just go build what V has had like V has built and if you clone

that into canva and then just like offer that as like a suite like you would basically I mean there's probably an acquisition strategy there as well because it's like okay okay canva doesn't have to go build this they just basically just acquire it and you know they roll it out to their whole their whole group but anyway yeah just I I something we I stumbled upon and um through swell like just people were you know talking about it and I was like oh this is like a very interesting small little tool thing that is probably

a great little company that could be run yeah so I was thinking the same thing you get to 20K a month and then what you do is then you you T you take like 20K of your profit and you spend it on PR and you and you just get into like Tech Crunch and and all these places and that's when you reach out to canva and you're and you're like tuck tuck tuck here's all these articles about us we're doing 20K a month you know we love what you're doing we want to be a part

of the mission you know is there an opportunity to talk about m&a and then you sell it to them you know at some totally you know and that's what you do you and and and that's that's the playbook for that one so I like that idea uh it's one of those sneaky small ones that could be big totally yeah and the next one another sneaky small one um yeah so do you remember Scott cheap flights I remember when it first came out I was like you know and I was I was turning credit cards for

points I you know I still do it to this day just because it's fun it's like more like a hobby type thing but I remember when it came out I was like this is so legit it's sick it's now going or something stupid and it's just evolved into this like just bohemuth that you know it's just it's lost all all flavor right um so I think that there's this opportunity to resurrect that business idea and I think there's a really low code version of this that you can do so Google flights you can now go

select a city as like your home City and you can turn on alerts on Google flights to like every city in the world and what then happens is at any time in the future that a price between those cities that you've set up drops like dramatically you get an email from Google automatically it's like hey like you're trying to fly to Dublin like the price is 350 right now and like that's you just get like I you know I've done this where imagine like you get 10 different emails a day of like any place that

you're trying to go to right so what I imagine this as a business could be is like you say okay cool I go on Facebook I Target people that have like a um frequent traveler interest on Facebook this is a category and interest group that you can Target you then run ads to those people that's like fine cheap flights from Denver to anywhere and you send them to a newsletter and then that newsletter is all it's doing is it's aggravating the Google flights that are coming in and it's just put putting those into uh uh

like this larger newsletter and then you like monetization is charge of subscription you can probably get a kickback on those uh as well like I know kiwi has an affiliate program that you can do but then you know don't just do that for one city do that for like all the major metros in the US and this is this like super low code thing that you could do with probably just like a zapier setup that could honestly in my opinion like that again another easy like 20K a month company that you could build and at

all those people that you get onto the email they'll they'll forward that email with all of the flights to their friends and that's how that list grows like organically as time goes on so get another just like small random one that if I was like 20 this is this is what I would go do because I think it would be fun I honestly wouldn't build this because I just think it would be super fun but here's what I would do in in in in this space because I think you're on to something you're right that

uh Scotch cheap flights has no soul anymore in fact it was rebranded to going.com which come on that's like there's no soul to that name versus Scott she flights like I connect with that so I I was doing some a little bit of research and I found out that there's a Canadian version of Scott cheap flights what's called sh my screen real it's called so the the holding company is called I think why deals and so what they do which is really smart is they own for all the different Canadian cities they have so the

the uh airport in Montreal is Yul so they own yld deals.com and Toronto is YYZ so they own YYZ deals.com super smart but if you look at the website like 1998 Vibes and the guy claims that there's millions of Canadians that are subscribed so this there's an opportunity to you know reach out to someone like this and be like how much cuz doesn't feel like he's I mean literally like there's images of like travel 2000 and just Toronto to Iceland like it it looks like a oh my god dude this amazing look has it totally

has Craigslist Vibes it's Craigslist Vibes and whenever you see Craigslist Vibes you know they're printing money no you know it you know it they don't need to change anything they've got something that's working working and uh there's probably an opportunity there and if there isn't an opportunity to buy it I think you can just clone a similar version and just bring it into 2024 what's insane is they're not even ranking for like a ton of keywords so it must just be like they literally have a massive list that they're just every deal goes out through

that people don't realize too like you get crazy kick kickbacks from these airline companies if you sell to them as well like why did Google spin up Google flights like that is the reason they're yeah basically an affiliate is what it's turned into right which is a huge item line if you actually look at their pnl it's super interesting but I again I think that it there's I love I love ideas where it's like it happened before and it's like now eroded to now where like its current version is just terrible and how do you

just like do that same idea over and over again like and that's really what the internet feels like anymore it's like if you go through enough Cycles you just see the same [ __ ] happening like I'm dying right now watching this younger generation like go through the whole pickup artist and like how do I make money on the internet through an agency like how to build it you know they in these Discord channels like here's how to build a Twitter DM agency and make you know tens of thousands put a rly on your wrist

from your parents basement like that type of thing and it's like man this just literally feels like what Tim Harris was Hawking like earlier on when we were all you know in that that beginning stage so anyway yeah like the the great thing about this too is it's already validated you know these you know that people want this and this can exist it's now just okay what's the execution piece but I think just like a simple newsletter like you just build this on top of beehive right yeah and all this turns into is like each

location has a newsletter I mean the other side of it too is you probably I mean you could probably go sell the like that whole like if you had you know 50 of the top cities in the US and they all have a list and each list has 20,000 people on it like that is not a small number right and you could probably go and just flip that to like a larger media org um so I don't know just another another random thing espec on the tourism side which is like a huge play like everybody

is you know anything travel related is typically a really high uh CPM that you can you can you can sell to that so absolutely and then you can you can you know if you have these lists 20,000 50,000 75,000 you can also do like okay now we're going to do a weekly here's what's happening in my city newsletter th you can create different newsletters off that foundational newsletter so it's like come come for the deals and stay for like local news so I think there's there's a lot of opportunity here I think it's it's a

sneaky big idea too um and then yeah you you it's about getting the right domains like I don't know LGA LaGuardia you know LaGuardia deals.com or something like that um and also it even if those are taken in the US and Canada there's also other countries you know think think more globally and so there's a lot of opportunity in this one I like it a lot all right we promised people nine official ideas but you actually had eight on your list I'm going to give not that I feel bad by the way because we gave

like a bonus like three or four but I'm gonna give one more uh I have a I have a notes file with all my ideas and I add I don't know two or three ideas per week that just come to me and I just I just pulled it up and I'm gonna I'm gonna bring up the latest idea and I'm curious you're your I'll just give it away screw it so did you see this Finn final Loop no what is it so finalo just raised $35 million in series a funding which I didn't even know

like series a funding 35 million no that's like yeah you know a typical series a is like 5 to 10 million so it's it's a massive something is working um and basically what it is is uh e-commerce accounting software and service that never slows you down so it's realtime bookkeeping for D Toc multi Channel on wholesale so they've they've taken something which is basically QuickBooks which we've talked about in the past oh God and they've niched it down to uh DC and Ecom I love it and I think the old so we use a uh

lay checkout uses a service called bench okay bench.co um this is the old way of of creating a startup it's kind of like we're you know Cloud bookkeeping and it's going to be like 300 bucks a month and we're gonna it's going to be great but it doesn't speak to anyone right it doesn't speak to SAS it doesn't speak to crypto startups it doesn't speak to too broad it's too broad so here's my idea my idea is what what could what what okay the idea is QuickBooks for X yeah now what are those different categories

I don't know um they're probably something like QuickBooks for SAS QuickBooks for agencies real estate real estate you know what you could do is you could go to the QuickBooks extensions and just look what everybody's trying to intergrate with them and that will give you all the industries that are related to it and then just look at the biggest categories and from there you could assess okay cool this is going to be you know there's a huge category that people are trying to connect their Quickbooks data into I'm just thinking about the real estate one

because like I know there's a platform that's like which is hilarious it's like a platform that's built for tax and account for Real Estate that people are trying to get into QuickBooks for their accountant um but I mean that that's probably how I'd go about this of assessing like which one of them is the biggest Market opportunity and then you just go and build build that out but would you focus only on internet businesses or would you try to go for like more traditional my my hunch is that for for internet businesses there's probably a

lot of competition so I would probably go towards like non you know like I wouldn't go to I I wouldn't start with SAS I bet you there's something maybe a little bit similar nonprofits this is what you do 4,400 searches a month how I'd start this is i' would list out like I think your QuickBooks idea is really smart just like look at the extensions I think i' I would write in a list what what are all the different categories based on that and based and by prompting chat gbt and then I would say and

then I would go look for competition I would say like what what is the competition I'd put that in my Google sheet and i' and then I'd say I I'm not going after something with a lot of competition I'm just not interested at this stage of my life I'm just not interested in going after you know companies that have raised hundreds or if not billions of dollars so totally and then I'd pick I'd pick one based on you know is it a growing trend is it you know does it have low competition well like I

think an to give a concrete examp example of this it would be like QuickBooks for like Airbnb entrepreneurs or whatever like something like that where it's like you know it's a larger wave that's happening and there's businesses that are being built on top of it I would just look at these platforms because like really D Toc is kind of that right like they're all kind of built on top of Shopify so it's like find that version of that in these other spaces like what's a bigger thing that's happening and then just like build a custom

that's super interesting um this is happening in the EHR space like in the health world where it's like you used to have like this Mass massive you know single EHR that everybody would use you know I think one of them is epic.com I think is the name of it or epic is the biggest one they Lobby so much it's insane do not build an EHR just full stop do not build this like if you're listening right now never even think about this idea never approach it there's no way you can win you're fighting the government

um so the I think the bigger thing here though is that people basically spun out like ehrs that were specific for all of these different practitioner types and you could basically it's that same idea of like okay how do I take this like larger thing and then just the Craigslist untangling in a different space right but do it for accounting it's all the same ideas just remixed in different places so but yeah man I I think that's super interesting of just like you know even the nonprofits thing all all those people are super easy to

contact as well like like final loop as an example like what they're probably doing for growth is they're just cold emailing every Shopify owner and being like yo we we built a custom you know uh taxes integration for for it just plugs into your Shopify and it runs on the back end or whatever your your you know the system is that they're using for uh there's like skew management and all that P all that but I don't know I think uh I think the bit the the play here is always just like going back to

like where what is a bigger platform that people are doing or like using or a B some type of business category that you can then go and build that custom solution for so that's it man that's it that's plus a bunch of bonus ideas Cody Schneider how you feeling about this episode dude I feel good I think the first one had the energy you know like people are going to get tired of me real quick and so that is uh we're trying to bring trying to bring the sauce every time I think the the bigger

thing here that I'm like always I I want to talk more the next time we do this on like what like here's the actual tactical components of this of how to go mark because I can say like go email every Shopify person but like what I'm really saying is like go to Apollo and you scrape every person that's using Shopify out of Apollo and you go and you validate those emails with zero bounce and then you set up a smart lead campaign and you basically are cold emailing every one of them that like yo we

do this this this type of service this software right so like the actual tactical components of that I think that that's like a piece of this as well because like the idea is fine but unless you got the distribution part of it and I think that's why the Cricut one was such a bit like a banger thing so anyways I'm going to hold myself to that on the next one is like with everything we talk about it's like what's the what's the TA itical distribution that we're going on and go really deep and heavy on

those pieces but yeah cool so on YouTube comment if if you want to see that from Cody I know you want to see it and uh don't forget to subscribe on YouTube and also to follow what if you're listening on Spotify or you're listening on Apple podcast don't forget to follow because then then you'll know when Cody comes back on so appreciate it Cody thank you so much uh people can find you on Twitter yeah Twitter and Linkedin are my most active and then the company I'm building right now is swell AI we're doing basically

content repurposing powered by ai go take a look and be stoked to have you so thanks again J always so fun man I live for these things they're awesome yeah I love when you get just so excited about an idea like halfway through and I just see your brain just like it's like you're a kid getting really exciting totally you love it I love it I love it it's a compulsion like it's 100% like can't not think it's just for some reason it's like the puzzle piece I just get the dopamine hit right when it's

like yo we like here's this thing and like here's you know these people that want that thing like what's the bridge that we can build to do that like I that that is the thing I live for is like that whole that bridge building piece right um it's funny like because I'm not a long term I don't I I don't want to do ops right like I want to figure out the puzzles and hand them off to people that are you know can ship on them and just do that over and over again run that

process I love building the process and that whole piece you know it's kind of that Orchestra conversation that we were talking about but uh when we do this it's just like you know it's junk food for me right because it's it's like here's this idea how would you how would you actually grow it and then it's like boom here's all these tools in the tool belt that we can tactically you know go to deploy and it's the same playbooks over and over again I think that's the thing that like a lot of people don't realize

with this stuff is like everything is exactly the same from a growth standpoint it's just different tweaks that are happening and you know it's only 10% that we're changing to the core you know distribution idea so totally yeah I think you know it's it's like a few Frameworks it's like okay this idea Works how do we bring it to another G Geography okay this is a trend here that's underserved it's just and that's that's why I love going through a bunch of ideas is because you're hearing okay you're you're you're starting it's starting to get

into you okay this is how I would approach the problem it's not this specific idea that I want to take it's just in general this is how I could if I come up with an idea this is how and Cody would come you know would actually create create something like this 100% 100% it also is again like this at bats thing like it gets me more at bats like when I can hear from your perspective of how you would approach like okay how do I grow this company and that just creates this like I don't

know you connect all these thoughts and ideas together right that you otherwise like that synthesis happens when you think through these from like other people's perspectives and then you can go and like apply that to the you know whatever it is that you're building currently so that's this whole other mechanism I mean it's what's is like I know you and I probably have I don't know 10 of these conversations a week or five of these conversations a week only one of them is recorded right like this episode but like I I have founder friends that

I talk to like on a weekly basis where it's like yo I'm seeing this what are you seeing this is working this isn't that type of thing right and all I'm trying to do is just more at bats more looks at pitches so that when I come up to the plate it's like I have you know more knowledge of what how the pitcher's throwing Etc right or whatever and you know to that that is really the the value of this all we're doing is just taking those conversations and putting them in public and that that

same idea can be applied in any industry this is what kills me right it's like this is every industry that you're trying to like build a company in you can just literally just have these conversations that you're already having put them out in public and you will get followership through that and build reputation and build knowledge and like also just build leverage through that that piece of media that you build and it could be super small like something that's like super Niche like I have a friend that all he talks about is like digital out

of home advertising right but has like one of the biggest podcasts in this space and like he gets invited to these like events like with media buyers and he just talks about the trends he's seeing based off the conversations that he's having and like again that looks like nothing from the outside but he makes a great living doing that right so anyway just another another way to think about it totally and you don't need that many followers for it to be super impactful like I know guys girls whatever who have five 10,000 followers are making

millions of dollars a year from that uh from that group it's just the right amount of followers with it's it's not the right amount of followers it's it's the right followers it's about attracting the right people and it opens doors um you know the way we met is kind of funny which is you probably had like five or 10 thousand followers on Twitter and I was following you because you were you were a real one you were actually putting out this is how I'd grow this thing and I was like oh man in a world

where where where Twitter is just like so sterile and manufactured it felt so amazing to see what you were putting out there and I would basically feature you in my newsletter with like has you know 75,000 Subs every single week so funny right and I think the first thing I said to you is like my grandma put me back in the whe because you put me in your newsletter or something like that that was the cold open yeah it was and I was like I like this guy I like this guy but that is the

bigger Trend right like an easy way for people to think about this is like look at a physician or a doctor like traditionally all of that knowledge used to be trapped behind them then the internet came and like now it's all in public and so the authority that they had The Gatekeepers ship that they had was eliminated through that process with that said though then these people saw this and they're like actually all this knowledge is pretty terrible and that's why you see like the huberman and you know the Peter Tia and all all these

people in the health categories come out and own these categories that are talking about these things that aren't in kind of the general knowledge that exists online right it it's that same concept here like if you just like UNG gatekeep what used to be gatekeep like you will get people that are interested in that same thing to just start reaching out to you and that's just the natural effect that happens when you do that and it's it's it's not complicated it's just like but a lot of the times like again I'm anti-c course because I

I just won't do it like I think that teaching is like a public service right like I'm on here because this is St you know State mandated by my parole officer like I have to be talking to you right now because they require me to share this information no but in all reality like this is just a way to talk about this stuff in a public setting that I had mentorship that you know there's no way I I shouldn't be where I'm at unless I had you know I wouldn't be where I'm at unless I

had that I was I worked for this dude that just basically taught me like how to do all this stuff right and and you feel this almost as obligation to but what happens the knock on effect is when you put all this out there in public then suddenly you just start to get inbounded like you reaching out to me or you know stuff like that where it's like it wouldn't it otherwise wouldn't happen right and and that bigger media play is that game here that's the whole the whole strategy behind this and like really that's

just another business like pick pick a category you're in like I was just talk another friend that's in the Supply Chain management uh space she SP up a podcast like now one of the leading voices in it this was like two years ago she did this and dude she's making a great living and again like all she's doing is it's super niched down there's maybe 10,000 people that listen to it that's the whole audience but they have so much buying power and it's so under service like we're talking about this LinkedIn thing with like you

know there's like video content there's a it's blue ocean there well look for all these spaces that are like unsexy and where blue ocean exists and if you just build media there you can build companies on top of that and like whatever that is whether it's consulting or service businesses Etc and honestly that's all these podcasts are turning into more and more is like it's just a sales tool it's just sales and disguise right like Greg and I have a trench code on like he's sitting on my shoulders and we're just like using this platform

to basically talk about this stuff that like we know is junk food that we know majority of people won't go and actually do but in reality like what's going to happen from this is like it's going to create all this inbound you know volume that will go down into the things and the companies that we're building and that's what you know the the byproduct of doing this in a public setting does I mean also you know I think a bunch of people listen to this podcast and just it's entertainment for them it's like watching Shark

Tank so totally I think there's that but I also think that there's a sub there is a group of people who listen to this podcast like the SVG Collective guy or collections guy who are like wow I never thought of that I'm gonna go and do this thing and it's going to be a success and when it's a success he's going to reach I mean he reached out to us already but he's going to reach out to us and he's going to be like thank you Cody like you changed my life and and I won't

forget that and then he's going to start his own podcast and he's going to you know pay it back and so it does you know that's that's also just a cool part about doing this totally 100% And it's like I think that thing way I think about it more and more is like I'm just trying to create as much surface area as possible to create like greater Serendipity it's like one of the best quotes and like the easiest way to do that is build media and just be everywhere and it just from that you just

create yeah I talk about this all the time but it's like I'm trying to create digital gravity right like for Brands and for self and for all of this it's just as much digital Mass on the internet as possible to create as much D digital gravity as you can as possible and this is another vehicle for that so and and one one thing that I've learned is be yourself you know when I when I first started podcasting I wasn't myself really and it was only recently where I was like you know I'm just going to

how has that changed just I'll give you an example people you know people say that uh I talk slowly or I have a calm voice so what I would do is I'd counteract that and I would be like I try to put my Gary V hat on you know and try to get super and it's just it's not me they're like oh [ __ ] this guy have you seen that Meme and it's like Gary ve showing up to your yard sale it's like they're like oh [ __ ] not him again and he's just

like bartering with them on like [ __ ] Hot Wheels and they're like God damn it just get out of here like I love that so much so good yeah I was someone who you know I really wasn't and the reason I did that is because I was like oh these are best practices therefore I need to do it as soon as I started being myself and also another part of that is talking about what I want to talk about which is startup ideas even though the best people in the world told me that's too

Niche the best podcasters when I when I pitch this idea originally they they're like to Niche and as soon as they said that I was like I'm on I I'm G to be on to something and and you know what there there's people who are listening to this who are going to be like I wish you would talk faster I wish you did have more energy I wish you did these and it's like okay well you're you know you're listening to me you're listening to Cody cuz you like us presumably and you find you're that

person hate listening this deep into this I'm so proud of you I want that energy yeah it's like what are you doing it's an hour plus deep and it's like why are you listening to us th% you don't like us that's when you know you actually made it though I love this quote it was from this uh this Runner I can't remember her name but she's like she's like if somebody doesn't hate you like you aren't even in the game it's like I think that that's so true like if you don't like if you're not

even playing you're not at the at the highest level unless there's like a subset of people that just despise Your Existence so um and you know what's exhausting being someone who you're not is exhausting th% man it's just a character at that point like you know being Tucker Carlson you have to play that dude I don't think he believes any of that [ __ ] the zins piece that's he's for sure he's on I I think he's aligned on the zins but everything else it's like you know this is this character you're playing but man

I think it's interesting though like you also have to think about about it like you want to bring these differing uh like it's like different tempos like that's actually what good writing is is it's like the you know it's it's that uh I think they call it perplexity and burstiness and it's like you're like short sentence long one you know short short long one it's like creating this kind of like variety and that's like one language like oration when you look at it like that's the how it's like the composition of it and why it

sounds good and it moves us Etc it's like music right it's like it actually is music and I think when you have this variety of people on you create like it's like different you know almost rhythms that are happening and different pacing you're the Baseline that's just constantly going and like for you I feel like from the you know outside looking in it's like okay how do I bring these like ridiculous almost like again manic like people onto the show that are like they're going to play the solos or whatever on this top level and

then I just get the Baseline this whole time which is like it creates this really interesting composition right so anyway yeah I just I makes sense also the the kills me that people told you that and I probably know who these people are that said that this was a bad idea but I'm over here and I'm like this is the best business move that's happened in 2023 2024 thousand like zero doubt like people live for this this there's a vacuum in this space right now all the people that were in this space have leveled up

and they're now like we want to talk to billionaires and that [ __ ] and that's like this not accessible right it's like Kanye talking about like you know private jets after he does uh like 808 and heartre or heart or heartbreaks right he it'ss like oh like you're talking about like just getting a whip so that women's like you and then now you're talking about Jets like I that that leap I can't even make I can't even like fathom or think and I think that this thing that you're doing it's like you're you're riding

that common de nominator of like you know the 200 million people that want to start a company but there's only whatever it is it's like 10 million that actually have right like you get to service that whole group of people so again I me we could talk about this all day from a strategy and a standpoint but I just think it's just like a no-brainer from the outside looking in it looks ridiculous so um all right we got to run we got to run this has been great Cody thanks again for coming on uh also

you need to sh you also need to shave we're doing a live stream man what was it so we're gonna get we're gonna give you a mullet is that what's happening yeah I'm gonna the next live stream we I'll get a mullet and I'll shave my beard mustache only is kind of what I'm thinking and uh we'll just do it live we'll like while while we're talking to Founders and giving them advice uh just have that going on in the background just like this haircut thing so I'm I'm in we're there we can Pro probably

needs to be this weekend if we do it but I don't know when the next next time I know you're traveling right now so we'll figure it out oh I'll do anything for for Cody Schneider mullet so we'll figure it out we got it all right dude C you later later G thanks for having me [Music] baby