so last month I was trying to figure out how can I use AI in my business I like Tech things I like to try to be on like The Cutting Edge around some kind of stuff but AI just sounded like one of those things that sounded really cool and actually very usable within an online business and so I started with mid-journey and started making dog wall art sticker templates but didn't want my wife yelling at me about how low ticket products aren't really going to work AI create like some dog that people want to buy
for like three bucks so what I did instead was I used chat gbt and I use chat EBT in a number of different ways to basically up efficiency to basically like get better ideas and find ways to drive more Revenue through our digital products business and so today I want to share those findings with you I want to show you kind of like how I worded things how I work them how I use the information that chat was able to spit out and how it was able to make us an extra 10K that month so
if you don't know who I am my name is Doug and my wife Haley and I run a seven figure digital products business and what we do is we basically help content creators or basically anyone who's online to be able to take their knowledge and turn it into some type of a digital product like a course or coaching program so that way they can make the money that they want they can live the life that they want they can retire their spouse they can take their kids out of daycare and homeschool them they can race
cars if they want to they can do basically whatever it is that they want with their time and their money so if you're into that if you want to learn strategies and skills to be able to do that kind of stuff be sure to hit subscribe down below like the video if you end up liking it and let's jump into it so just a quick disclaimer chat gbt isn't going to do the work for you you still have to use your brain to figure out how to use chat gbt but it's gonna come pretty close
so the first thing that I wanted to be able to do is basically like look at my business and figure out what are the things that are taking up a bunch of time a bunch of my efforts and things that I don't necessarily want to offload to like our virtual assistant or you know anybody else like that what can I do and have some type of AI and I don't want to call it a bot because sometimes I feel like that's offensive to the AI but whatever and one of the things that I landed on
that basically takes up a ton of my time in terms of brainstorming and creating and getting ready to publish and things like that is writing emails there are like 500 different types of emails yes that's hyperbole but there are a lot of different types of emails and a lot of different types of use cases for email email and so Chach EBT is actually really good at understanding what kind of emails I wanted to write and how I want it to write them and what the purpose and intent is of writing these emails so that's what
I wanted to do I wanted to be able to draft like funnel emails and content emails and value-driven emails and even emails that go into a welcome series or things that are like follow-up emails when people don't check out and one of our carts and so basically it was able to do a lot of that really well but to make it work really well what I had to do first was actually have a chat gbt quiz me on my business and I know that sounds kind of weird right like I'm going to have it AI
ask me questions but that's exactly what I did I told it that I wanted to be able to write emails and I told it that hey I want you to ask me questions so you can better understand your business sound good and it's like good and it asked me a bunch of questions about like tone and who it's for and what I'm going to be doing with the emails and what the person is supposed to be buying and it was able to better understand how we speak with our brand and what the purpose of our
brand is and who we're talking to and craft a more elegant eloquent email that doesn't sound like a bot actually wrote it and what was even better was that after I told it to do all this stuff I was even able to take things like our scripts for our YouTube videos tell Chad gbt I wanted to write an email for me based on this script drop it in and then it pumps out an email that is based on that topic and can even lead to linking to that YouTube video if I ask it to so
basically it was able to save me a ton of time in terms of brainstorming or getting into a creative mood and because sometimes you need to be like have the creative juices flowing when it comes to writing these emails they can't be that boring of emails now obviously yeah I had to sit down and skim through the email make sure it looks good I have to rewrite it sometimes I'll run it through quill bot if I'm feeling really bored I'll sit there and have it paraphrase for me and then I'll go back through and look
at it again but it saves me a ton of time from starting from a blank slate when I have other things that I could be doing with that time so after I got started with emails I thought well what else am I going to have Chachi PT do because if I can write my emails and better understand my business I want to retain this conversation that I'm having with Chachi BT and that's how it actually segments everything is in conversations and so the AI will actually sit there and remember your conversations and what you said
previously and you can refer back to it as long as it's in the same conversation I'll try to show it on the screen here but the second thing that I was able to do you know that to basically save me a lot of time so I can go work on the money making activities I was able to use it for social media content now like I said sometimes you're just not feeling it when it comes to social media okay and Haley has like a very specific rigorous research method when it comes to her YouTube videos
and when it comes to Instagram reels and sometimes I I don't really want to do that as much I mean I will I'll continue to do it and I'll verify the content through her Golden Nugget method is what she calls it but I'll use chat GPT to help me figure out ideas and starting points and basically brainstorm a lot of the social media content so again I make sure that I'm using the conversation where I actually told it to quiz me about my business and if I didn't I'll go ahead and I'll have it quiz
me again and maybe I'll give it some different answers and see what else it pumps out this time and then from there I can start from the very broad top funnel ideas so I'll just have it asked things like what do people struggle with in this Niche or what is it that people are trying to do here but for some reason they can't and as you start to brainstorm these big ideas and you can ask it to give lists and it's very important that you actually tell chat gbt how you want the information output okay
because if you tell it to give you a list of 40 things it will give you a list of 40 things now if you just tell it to tell me about something it could be a bullet point list it could be three sentences it could be one of those basic like old school paragraph essay things that you write where there's like an intro three bodies and then an outro that you used to write in elementary school or something like that and so you have to be very specific with the way that you talk to and
as I use talk to lightly but the way that you talk to the AI and have a conversation with it and so basically I would tell it to give me a big brainstorm list of content of pain points and struggles that people have because that's what people are searching for social media content right that's what people are searching online is how to fix specific problems for their specific person right and they're trying to do that and so I'd have chat GPT start with that brainstorm I'd go through pick out some other ones that I like
most I'd have it elaborate on some of those topics and then I have it continue to break things down further until I was at a point where I was like hey this is actually a pretty good idea I can run with this for a script or for a post idea or to be able to run it by Haley but the whole idea here is to let Chachi PT inspire you with ideas okay it will not pick the most up-to-date best information when it comes to being able to figure out everything that you want to be
able to write about okay you have to still Implement your own research methods with chat gbt and another cool thing you can actually do is because it has a lot of information if you're using the basic like free chat GB BT it has information I think up until like September 2021 or or something like that you know there's some date that was a couple years ago at the time of recording this video and so you don't want to sit there and just think that is all the information that there is you still have to go
out and do your own stuff just let chat GPT do a lot of the heavy lifting for you and one of the other cool things it can actually do for you is it can tell you about different types of content that you can include I mean it has things like guides and interviews and how to's and like pros and cons and different types of styles of content so you can mix that a list of different styles of content with the different ideas that it gives you and it's a really good starting base for you to
do your research on so once I have those topics from chat CPT the third thing I'll actually have it do is I'll have it actually start scripting for me I know it sounds really lazy but I shouldn't just be rewriting the research that I've done in another format I can ask chat GPT to rewrite that for me or to elaborate on specific points and so the other part about this too is like yeah generally I can write a script and sit there and think okay I think people want to see this and I think they'll
want to see this next and I think that this Point's going to hit really well III chat gbt can actually give you like an outsider's perspective and you know inside the computer or whatever it can give you an outsider's perspective on this content and it can give you an outsider's perspective on a topic right a long time ago when I was first busing around chat gbt I asked it to actually you know just for fun outline a blog post or a YouTube video I forget which one it was too basically outline how to build a
Gunplay and a gun plus like this little you know model kit kind of thing like this guy technically this is an Ava not a Gundam but you get the point or maybe you don't and so when I asked it to write this script that was here I was thinking it would say things like clip out the parts and then you have to attach the parts together and then set it up and then put it on a stand but it actually got super in-depth because it involved knowledge that wasn't from my perspective right so what it
did was it talked about like painting and panel lining and you know cutting everything out and sanding and a lot of more advanced stuff that I normally would have done because I'm just a beginner with everything and so it's good to put this stuff into chat cheap PT to give it another perspective on things and then still like I said put in your own experiences and make it something that's unique and not just copy it out of the bot so again you can ask it to outline things and once it outlines you can ask it
to expand on those outlines and as it expands on those outlines you can ask it to rephrase things and kind of make it more unique and emphasize different points that are there and you can even have it suggest different types of shots for the script so it'll say like do a close-up or do a flyby and do this thing and do a side by side it's actually pretty cool like if you're really not feeling creative you can totally use it in that way I don't tend to use the shot list too much because that is
I feel like a much more human thing to think of although Ai and human is getting pretty close here I tend to think of it as a much more human thing in terms of like evoking emotion or different types of shots and different types of scenes for Creative video right but it does a pretty good job if you're just not feeling up for it so scripting those videos and really just scripting content in general chat gbt is pretty good at it alright so the fourth thing that I had to do was different it didn't have
anything to do with coming up with content it was actually market research now again this I kind of got this idea from sitting there thinking from an outsider's perspective with the social media content well I know what my target audience needs and I know what our target audience pain points are they're things like not having enough time not being able to spend time with their kids it's not having the money that they want not being able to make money quickly enough having to have a boss and and you know report to a boss I know
those types of pain points but what else is out there what other what other things are people thinking of are there other things that I should be considering in terms of products or potential solutions for our target audience and that's where the market of research side of chat gbt can really come in handy and don't just ask at things I mean yeah you can start with these things in terms of asking things like hey you know what do you think the typical like gender and age range in average household income is for people that want
to do this and you can have it try to look up things and do stuff like that and you can kind of do that but that's not really the use case here what I did instead was I told chat EBT about my Persona so far okay who are they what do they do what do they need help with what do I think their pain points are so I can have it create a customer Avatar that it remembers in its conversation and then I do something really weird okay then I ask it okay what do you
think some of the pain points are that I haven't referenced here yet what do you think some of the common pain points are between people that want to do these things and then it would give me a list and it was actually pretty accurate to what I had already thought of in terms of like internally what else I could think of in terms of pain points it was things like time and money and daycare and kids and you know raising the kids and potentially homeschooling there's a lot of stuff in there that I was really
shocked about and then I got really weird with it and decided to ask a bot I decided to ask a bot about people's dreams to try to think about dreams and like what are their dreams what are their aspirations that got a little weird and you know it was It was kind of interesting to see what an AI could think of when I would ask it to think like a human and what kind of dreams it has but then realistically I asked them more around like what other products or services that might be related do
you think that they would be interested in based on even specific competitors and I could Link in different competitors as long as they're not too new because of that database restriction Within gbt and I was able to get some really good ideas for potential new stuff we'll be doing in the future so the last thing that I want to be able to talk about here this fifth point is to actually use chat EPT as a business consultant now I get it stay with me here okay I know chat GPT isn't a person they're not really
consultant but basically chat gbt is a language processing AI okay it can pull information from the internet it can have conversations it can do research it can provide you know new information to you and so basically what I'm able to do is have a dialogue with it if I'm not in the mood to be able to talk to Haley for some reason or realistically she doesn't want to talk to me or it's you know she's busy or I just feel like bouncing ideas off of an AI for fun then I can do that and that's
what I use chat EBT for as like a business consultant so it's kind of similar to Market Research right and what I'll do is I'll take the ideas from the market research and then I'll go into chat GPT and I'll say hey if you were to do this type of product okay or if you were to do this type of thing would you do this or this and sometimes chat GPT will spit out like a generic reply like you know it doesn't have the most up-to-date information or things like that but then you just have
to try to rephrase it in a question that lets it do its job in terms of like the research that's there okay it's like how do you feel about this one versus this one or which one of these taglines or headlines or titles do you think is more likely to hook the person that we talked about previously in the conversation or target audience and so doing those kinds of things lets me here here I'll put that in air quotes it lets me hear different ideas or different thoughts on things and lets me actually sit back
and think okay is this the best solution for whatever it is I'm trying to do and on top of that and I know that a lot of this sounds like very top level and it's because it is okay like there's there's no real restriction to what you can talk to chat gbt about that's why I'm trying to leave it very broad for you guys here but what you can also do is you can ask it to reframe questions that you have or that you want to ask people you can have it reframe emails you can
have it reframe you know like I said taglines or descriptions and you can even put in like your thoughts on something and basically just have it give its opinion on stuff which realistically is more like it just doing more research around whatever it is that you're saying but it's a good way to have a dialogue win instead you might just be having a monologue with yourself and you can't break out of that you know first person Persona that's there so using chat gbt in these five ways we've been able to put out more content book
more calls and land more sales basically just because we have more time or we're being more efficient with our time now I can't ask Chachi BT to go like wash my car I can't ask it to watch my kids although I don't know if I'd ever wanted to watch my kids but it is saving me time in places where I would be spending a lot of time like just thinking to myself okay A lot of times entrepreneurs kind of fall into this realm where creators fall into this realm of just like sitting down and thinking
and it's a good thing okay you should sit down at some point in the day buy yourself in a quiet space and just think to yourself sometimes that scares people but if you can just do that sometimes your brain you know your Solutions will start to come to you in that way but if you're doing things and you don't have the time to sit down or it can be quiet you got three kids that are yelling outside of your door the whole time maybe you have to just ask chachibi to reframe something so that way
you can get it to a point where it's like a suitable piece of content a suitable piece of information or it's a pretty good idea for a new type of solution that you have but remember chat EBT is not your friend okay don't have too deep of conversations with it don't get too lost in a thought within an AI all right it is in fact still a tool it is something that is just going to provide you information to build off of so that way you can formulate your actual ideas and your actual Solutions and
your actual content do not just copy it straight out of the dialog box so all you have to do is basically critically think to understand how to ask chat gbt things and then critically think on how to use the information it spits out hopefully all that makes sense if you guys got questions about chat EBT or let me know like the weird ways you guys are using it for your business or for your hobbies or really just for fun in general I'd love to hear them down in the comments below and if this has been
something that's been really helpful for you you might want to check out our free zero to 100K in 12 months with digital products five day challenge down in the description below go check it out tons of people love it and I will see you guys in the next one