PLANEJAMENTO ESTRATÉGICO, TÁTICO E OPERACIONAL (Entenda as Diferenças Para Ter Sucesso)

Strategic, Tactical and Operational Planning. Understanding the difference between them will make you able to define a plan for your company much more complete and assertive. Thus, bring many positive results in the short, medium and long term.

And achieve your goals and objectives always. So, understand now what is Strategic, Tactical and Operational Planning and their differences. You can be sure that after watching this video, your planning will be very coherent, accurate and successful.

Do you want to receive tips and information to set up your own business. So subscribe to this channel and stay on top of everything you need to know to open your own company. Working planning the right way is essential for the business management of your business.

And so it is essential to succeed with your business. Therefore, in order to have a great planning, we can divide it into these 3 parts: - Strategic Planning - Tactical Planning - Operational Planning So, we can say that to be able to carry out an operational planning, first, it is necessary to have a tactical planning. On the other hand, to carry out a tactical plan, it is necessary to have a strategic plan already defined.

With that in mind, let's explain each of these 3 plans. 1. STRATEGIC PLANNING Briefly, it is the management process used to create a plan on how to achieve an objective or a set of goals.

And it is essential to develop a medium and long term vision (like 3 or 5 years, for example). And, thus, organize and prepare your company to move in the direction initially planned. At the same time, it allows you to adapt during the execution of the plan in a coherent and assertive way.

A well-developed strategic plan shows the best way to respond to opportunities and challenges. In addition to helping to create competitive advantages for your business. It identifies the steps, or strategies, that the company will use to achieve its goals.

Likewise, you can focus on the entire business or on specific areas such as marketing, customer retention, product launches, and more. Therefore, companies may have many strategic plans to address various areas of business, depending on their needs. All to be able to understand how each force operates in the market.

And how the organization can differentiate itself to gain competitiveness and beat other competitors. Added to this, strategic planning addresses macro issues of the company. It will be he who will define the goals and results that need to be achieved.

And so, it will trace the paths to be followed. This is precisely why it is usually worked on by company managers. Like the owners or partners, high-ranking directors, anyway.

In the same way, strategic planning is the origin of everything in the company. And to exemplify, we can mention some tools that are widely used at the moment. Like the SWOT Analysis, which identifies your company's strengths and weaknesses.

As well as the opportunities and threats that must be addressed. (VIGNETTE WATCH OUR SWOT VIDEO) Or Porter's 5 Forces. In short, it studies and analyzes the competition between companies in a market.

Addressing the 5 fronts which are: - Rivalry between competitors; - Negotiation power of suppliers; - Negotiation power of customers; - Threat of new products or services. - Threat of new competitors; (VIGNETTE WATCH OUR VIDEO 5 FORCES OF PORTER) Or even define the mission, vision and value of the company, something that is very important. But much overlooked and underestimated by several companies, being a big mistake.

They represent the strategic concepts of the business. And they serve as a compass for companies, guiding the paths to seek the expected results. In other words, they help define the strategic direction of companies.

(VIGNETTE WATCH OUR VIDEO MISSION, VISION AND VALUES) Also, it is in the strategic planning that the Strategic Goals and Objectives that need to be achieved by the company are defined. And it will be this that will show the paths to be followed by all. But only one important point is that here we are talking about Strategic Goals and Objectives, which the company needs to achieve in the medium and long term.

How: Increase market share by 10%. Or increase customer satisfaction by 25%. Or, increase the productive capacity of the business by 15%.

Anyway. Therefore, do not confuse with more specific goals and objectives. Like a certain amount of sales or products to be manufactured within a combined period?

And to help you understand even more, a few questions can help define these questions. For example: - Who are we? - What do we value?

- What and why do we do it? - Where are we currently? - Where do we want to go?

And, in this case, strategic planning is usually medium to long term. As we talked about earlier. 2.

TACTICAL PLANNING With the strategic planning defined, it is now possible to work on tactical planning. Which basically explores in a little more detail and better directs the activities or tasks that need to be done. Translates and interprets the strategic plan to transform it into concrete plans.

In a way, we can say that Strategic Planning organizes the company as a whole. The Tactician, on the other hand, understands what needs to be done and guides/directs to the company's areas or departments. In this way, it works on the details of what needs to be done to achieve the objectives and goals defined in the strategic planning.

To try to make it clearer, this is where marketing planning, company financial planning, production plans, people management, in short, come in. Again, to help, we can answer the following questions here: - What to do? - Is it possible to do?

- Is it really worth doing? - It will work? - When are we going to do it?

In the same way, here it is also necessary to define the goals and objectives, but at the tactical level. That is, they need to be achieved in order to achieve strategic goals and objectives. As we talked about earlier.

As an example of these tactical objectives, we can mention: - Produce 100 units of brigadiers - Train and prepare 10 employees per week to perform a certain task - Sell 200 caps a week Anyway. And because it is more tactical and departmental, tactical planning is usually worked on by the board and management of each area, for example. In addition, it works with shorter deadlines than strategic planning, such as 1 to 3 years.

3. OPERATIONAL PLANNING Finally, having defined the tactical planning, it is now possible to work on the operational planning. Which usually focuses on the short term, in shorter periods.

Like 3 to 6 months, for example. Operational planning is the work plan. It turns strategic (or tactical) goals and objectives into smaller, actionable tasks.

It's the practical and hands-on part. Therefore, it is here that the methods, processes, systems, people, responsibilities, tasks, necessary equipment, in short, are defined. Likewise, the plans here are more detailed than the other two plans we've talked about so far.

And following the same reasoning, we can cite as operational objectives: - improve the internal production process to be able to produce the 100 brigadiers - structure a functional training to prepare the company's employees - create practical means of dissemination to announce the caps that need to be sold And some questions that can be answered here to help define your operational planning are: - How to do it? - Who will do it and what is the deadline? - What tools and resources are needed?

- How much? - Are there other alternatives? Anyway.

This is where the famous action plans come in, which is a tool that outlines and defines actions necessary to achieve certain goals. Pointing out schedule and deadlines, responsible for each task, necessary financial and human resources and also monitoring results. And a model widely used because it is quite practical is the 5W2H.

Therefore, we highly recommend knowing this type of action plan, which is very efficient. If you want to know more, watch our video that explains how it works. To do this, just click on this button above or on the link we leave in the description.

Did you see how important it is to understand these 3 types of plans to know how they are directly related and interconnected? All of them are necessary and need to be worked on in the right order. In other words, in a few words, we can summarize as follows: - strategic planning serves to guide the company's vision and paths in general - tactical planning will unfold the objectives of strategic planning into smaller action plans.

And organized into departments and teams - And finally, operational planning will get things done. Will work to ensure that all tasks and activities are carried out so that all objectives, whether tactical or strategic, are achieved over time. And if you want to know how to work Strategic Planning in your company, watch our video that shows the very practical step by step to do it the right way.

If you want to watch it, just click on this button up here or on the link we left in the description, okay? And just to recap the 3 plans we talked about here: 1. STRATEGIC PLANNING 2.

TACTICAL PLANNING 3. OPERATIONAL PLANNING We hope you enjoyed it! And if you want to know more about how to set up and manage your own business, visit our YouTube channel, we have several videos on this subject, ok?

And if you liked it, share this video with your friends and family to help them too! If you want to prepare even more, download our free e-book now with the 11 key questions to find out if you are ready to open your own business or not. Let's leave the download link here in the description of this video, okay?

And be sure to subscribe to this channel and stay on top of all our news on how to set up and manage your own business. And if you can, leave your like to help this channel. A hug and see you next!