Sell Anything To Anyone With This Unusual Method

What's going on, everyone? I'm really pumped to tell you one of my strongest and most powerful tactics in persuasion that allows you to use integrity to increase the trust in your prospects by owning all of your deficiencies with a single statement. All right, so, uh, many times, if you're thinking about how you're selling someone, the degree to which they will buy is directly correlated with how much they trust you, especially in a B2B scenario.

If I said, "Hey, for every dollar you give me, you'll make ten back," if someone truly believed that, then every single person would buy from me, right? Because there's no logical reason not to. So, underpinning that is whether they believe me or not, and that could be within the context of whether they believe in themselves versus the system versus the world.

There are other sub-beliefs there, but fundamentally, if those three things are aligned and they truly believe in their core, then they're going to buy. This is the same reason that when you have a referral who gets on the phone with you, it's so easy to close them. The person who referred them has already imbued you with trust; they've already vouched for you.

So, the person comes in with sky-high trust, and really, you just need to get out of their way so they can make the purchase. I learned this tactic from Eminem in *8 Mile,* and you can see it at work. I'll give you a couple of prominent examples, but it's using the word "but.

" This is the concept of damaging admission, which is probably my single favorite technique to use in persuasion because it allows me to be even more honest than I otherwise would be in a world of charlatans where people are always making huge promises and claims and never being real and authentic with people. You stick out like a sore thumb in a good way. Let me give you a statement really quickly, and then I'm going to show you how to reverse it in order to make it more persuasive.

So, let's say I said, "I'm going to make you, uh, you're going to make a ton of money if you work with me, but it's going to be a ton of work. There are going to be hundreds of hours of videos you're going to have to go through. There are five hours a day that you're going to have to spend, you know, to execute each of the things that I'm going to tell you to do.

" Right? What happens is, in that statement, I directed your attention to all of the things that you're going to have to do. Now, if you noticed, it was a positive statement but a negative statement.

Now, if you reverse these things and go negative statement but positive statement, the "but" acts as an amplifier for the second half. Let's try it on. "Listen, if you sign up for Gym Launcher, if you sign up to work with me, you're going to have to go through hundreds of hours of videos.

You're going to have to take five hours a day, you know, to work and do these things, but you're going to make more money than ever in your life. " The thing is, the "but" and then the statement—when I say something negative—if I was on a date, for example, and I was trying to persuade a young lady, you know, back in the day before I was married, I might say something like, "Listen, you know, sometimes I have a temper. I can be short at times.

I don't have a ton of time to get dedicated to a relationship right now because my business is taking up the majority of my time, but I'm absolutely fantastic in bed. " Right? If I said something like that, the more negatives I can say in the beginning, the more believable the thing that I say right afterward is.

So, if I own all of my negatives—which is why I love this—be truthful in the things that you're saying that are negative; the more true they are and the more damaging they are, the more believable the thing that comes after the sentence is. All right? And so the way to use "but," because everything that happens here after the word "but" is amplified, all right?

And everything that is before the word "but" is diminished. So, the good thing is you can actually control where your prospect's attention is going. This is where we're directing them; it's after the word "but.

" I do this sometimes. You know, the word "because" is actually really similar to this in a different way. I'll use it in another video.

But if I say something really horrible, I'm trying to think of something else—let's see here—"I'm really hard to live with. I absolutely do no house chores whatsoever, but whatever I say right now is something that you're going to believe. " Right?

So, when you use this to your advantage and you weave this into your copy, especially as you get closer to your call to action, people will believe you, and fundamentally this is what will make your copy so much more persuasive. Right? Like, for example, Gym Launch has tons of one-star reviews— We also have thousands of five-star reviews.

Right? And so the question is whether you want to eat at a restaurant that has 4. 7 stars with 3,000 ratings or you would dine at a place that has five stars with 19.

Right, I would rather you had the 4. 4. 7 star.

Same thing—would you buy on Amazon? Right, because the damaging admissions and the negative reviews give credence to the things that are positive. So let me give you a really famous example that Viagra had, and some of you guys may know this commercial, but it literally crushed for them.

Right, some of you guys may remember that they had a warning label at the end of their advertisements that said, "If an erection lasts longer than four hours, you must contact a medical professional. " Right? And so the beauty is there was a genuine risk.

Right? But in making the risk, they amplified the power of the product. Every single guy heard that warning and was like, "I could have an erection for four hours—sign me up!

" Right? And so it would be like the same thing as saying, "Warning: when you sign up and start working with Gymloc, you’re going to massively increase your tax burden. " All right?

So, like, we are not liable for the amount of taxes that you're going to have to pay as a result of the amount of money we're going to make. Right? So, it's the negative consequence of the positive that amplifies the believability of the statement.

If we’re warning people about the extreme adverse effects of the result that we’re promising in an extreme fashion, then it makes the underlying believability of whether or not they're going to achieve it seem assumed, right? And then it makes the entire set of sentences or the preceding argument more persuasive, right and believable. And so, ultimately, this is one of my favorite persuasion tactics, and I love it because it's so based in integrity.

Right? You're just saying all of the things that someone is going to find out eventually; you might as well use those things to increase the persuasiveness of your argument. Right?

And so I wanted to leave this with you. I hope you found it valuable. Keep being awesome!

Try it in your copy, try it when you're presenting something in a sales presentation, and I guarantee you, you will have a prospect who believes you much more and is more likely to buy. So lots of love, and I'll catch you on the flip side!