Beginner To Millionaire Guide in 2024 (22 Hours)

in the last 7 years I've gone from making $0 a month to an entrepreneur who's made more than $25 million online and in the last 3 years I've documented every single lesson that I've learned along the way and this video contains my best and most effective videos that will help you become a millionaire I have no low ticket course to sell you there's no webinar or 997 course or community that you can join for $50 a month I'm just a dude who learned a lot of stuff about making a lot of money at a very

young age and I want to share it with you in this video and so as you'll see by this video this is not a normal video this is a long long long video and it's going to take you a long long time to go through it but if you go through this video you will learn the most important lessons that I have to offer you as a result of getting here and I'm giving it to you completely for free these are my best videos that I've made I've Cherry Picked them with very very specific intentions

in mind so I hope you enjoy them and I will look forward to seeing you in the next clip you're going to have heard from a lot of different people that it's going you can get to 10K a month in 2 months 3 months you know you can do it in 6 months um the truth is that going from 0 to $10,000 a month is more about changing your character your belief systems your identity and who you are to Manifest this and make this happen as opposed to changing your financial situation and in order for

you to do this and to become the person that can make 10 grand a month which I'm going to walk you through exactly how to do shortly um you need to undergo a complete overhaul of yourself and that can only really happen in a slightly longer time Horizon than people that sell 997 courses promise you okay so as with my how to become a millionaire video I'm going to set an expectation for you right and that is that to get to the point where you're consistently reliably predictably making 10 grand a month um is probably

going to take anywhere between 12 to 36 months okay it's going to take a year or two or three all right you need to realize this I want your expectations to be set properly this is the time frame that you can expect it's as you as you Traverse this barrier of time the likelihood of you making the 10 grand a month increases so I don't want you to think to yourself oh but I've been doing this for a year and I'm not making 10 grand a month it's more likely to take you know a couple

of years than it is just to take one it's possible in one but it depends on where you start and who you are when you start and all of that's going to become super clear in this video and I'm going to give you the I don't know how this might be quite a long video in case you can't tell but I'm going to break this thing down for you um in the exact same way that I did when I was 18 19 cuz like when I was you know when I was 18 years old I

dropped out of University um I was quite angry at the world I didn't have a girlfriend I didn't I was just qu kind of useless I didn't feel particularly useful to anything or anyone I kind of was angry at myself and you know I just wasn't happy I was just miserable I didn't I didn't have any Financial Freedom I didn't have any freedom of movement you know and all of that was because of money I just didn't have the financial resources or um Capital abundance to you know live the life that I wanted to live

so that I could be happy and take responsibility for myself and for other people so you know when I figured out how to make 10 grand a month all of that went away and my life changed forever okay and now make you know north of anywhere between 600 to $800,000 to a million dollar per month sometimes um and so I've sort St this out so let's begin with some first principles here okay um any of you if you've watched any of my whiteboard videos before you'll know we reason from first principles we critically think and

we do not um get attached to shiny objects so I'm going to list a few things out here on the board right smma Drop Shipping right Amazon ba um crypto um just some more real estate um what else do we have here well there's actually like a chat GPT store coming out now so that'll be a shiny object automation agency like you know there's the list goes on there's dozens and dozens of potential businesses so what I'm going to do now is tell you what it's all about it's not about smma we put here coaching

you know there's all sorts of models It's Not About Drop Shipping it's not about Amazon FBA it's not about crypto it's not about real estate it's not about chat gbt it's not about automation agency it's not about coaching it's not about any of these things all of these business models um are what we call a vehicle okay make a note of this so there are two things that you need to have to get to 10,000 a month and it really is as simple as just these two things right it's not about it's not about starting

an agency it's not about deciding to Drop Shipping it's not about you know doing like a faceless YouTube channel it's all about vehicle and Driver you would not have heard this before because well quite frankly I came up with this and no one else teaches it this way um by the way I don't I'm not going to try and sell you like a 997 course on how to make 10 grand a month like you know this is just free information um we have a high ticket program for a very specific type of person and like

I don't want you to think that there's some sort of webinar coming like this is just truly from like a good place like I actually just want to help you right so vehicle and driver so okay so now we've covered that let's get into this so in order for you to get to your goal of 10K a month the uh the list of ingredients you need so to speak are two things you need to have a vehicle and a driver what do these things mean well I want you to visualize this for a second and

imagine that you're this is a road right and and at the start of the road is $0 per month or wherever you are right now couple of grand a month maybe you've got a job making a th a month but you understand your Current financial situation this is this resembles where you are right and then at the end of the road you know we have um 10K per month and what we need to do to go from where we are right now to where we want to be is essentially you know drive along this road

and Road and Bridge this Gap right and and in order to do that what we need is we need a vehicle right so we need a car this is this this basically is a is a car it's just pretend it's like a test of cyber truck or something but we need a car and we need someone to drive this car right now what this means is the the car or the vehicle this represents the business more importantly the business model that you pick and the driver represents you so I'm here to tell you and you're

not going to like this I'm here to tell you that 80 to 90% of your ability to do this is about you okay so it is very seldom the business model that is the reason why you're not making 10,000 a month very very rarely does this actually happen and I'm going to explain why so let me explain this so if you have let's list out a couple of business models smma Drop Shipping you know um automation agency you know YouTube like SL Instagram SL socials you know like reparsing content or whatever you know there's there's

all you know Community you can sell like a loow ticket Community maybe you're doing video editing you know agency you know the list goes on real estate and B right here's the truth so you might have tried some different models before the chances are if you're watching this video um you tried a few different things for example when I started I tried Drop Shipping um way before I tried my agency right but the truth is that all of these work because if you think this through critically for a second with me here um if you

look at all of these different business models all of them you're going to find you're going to find hundreds if not thousands if not tens of thousands of people that are already making $10,000 a month so what you need to understand is basically any business vehicle that you select whether it is a clean starting a cleaning company um whether you're selling a pastor on the street right the chances are there's already someone in there inside of that business inside of that model inside of that car that is making 10 grand a month and so what

this means is that if if one of these doesn't work work out for you it has absolutely nothing to do with the vehicle it has everything to do with you understand this businesses do not fail people do a business is an extension of a person and if that person doesn't have the capabilities requirements horis STS characteristics you know inserts in them here to make what they want to make they won't make it and so the example that I want to give you here is let's say um that this represents like a race car you know

I'm don't know how the hell I'm going to draw this but let's just say like you know here's here's a race car you know it's like a massive exhaust here you know and it's like a you know it's Got goast Stripes let's say that this this doesn't look like an F1 car but let's say this is an F1 car this is a vehicle that is going to go fast and it's going to you know enable you to get to the point where you're making like 10 grand a month what now if if I gave you

a F1 car to drive right which was capable of getting you from A to Z very very very quickly right the point of making here if I gave it to you in your current state right now with your current skills um your current characteristics etc etc um and you try to sit in here and you know drive this thing why you'd be sitting like that I don't know you know the pedals down here um you would crash it because you don't have the skills or anything to know how to drive this car you have no

business sitting in a you know 1,300 horsepower 5 million pound F1 car right I wouldn't know how to do it so nobody I'm not saying that I'm the ultimate driver my point is if this is a business model like the car is not the problem so time and time again and you've probably done this before what people do is they try they try a car like a business model they they start Drop Shipping or they start an agency or they start anything you know and about a couple of months in it's usually a couple of

months um their confidence turns to doubt and then they don't make it they don't do what they want to do and then they blame the business right so this is the single first most important thing that you need to have to get to 10K a month and that is the ability to take responsibility responsibility is the best ability in business okay and if you're not willing to sacrifice your ego and admit that you are the problem as to why your past businesses have not worked you will never succeed so if you've tried to start anything

in the past and it hasn't worked it's not because of the business model it's not because of the niche it's not because of the clients it's not because of the market it's all because of you and if it wasn't if that wasn't true then there wouldn't be people inside of that business inside of that Niche making the money that you want to make and so think it through for a second here right and I'm going to drill this point and then we'll move on so you know let's just say it's dro shipping right you know

and you know you try Drop Shipping and you you do it for you know 3 months and you get to here and you make like a lousy 50 sale and then you know you just you just quit and then you say oh Drop Shipping just doesn't work no you don't work it's a big difference very big difference because if Drop Shipping didn't work then there wouldn't be thousands of people that are making 10 to 100 Grand of months which is what you want to make so my point here is it's never ever ever about the

business you probably clicked on this video to figure out like um you know what what business model is Charlie going to tell me to use like you know what this guy like what's he going to pick like what's the strategy what's the shiny object you clicked on this to get hold of a of a model like something that you can like a car right like a like a vehicle but I'm here to tell you that it's not about that it's all about you and so we're going to spend a lot of time um talking about

you and I'm going to write some things over here um uh what else do we have over here um well really that's that's it um okay so okay so let's talk about the vehicle to begin with because how like it's all it's all good well me sitting here and now telling you the secret is is about you and you know the way you operate but I actually do want to explain some fundamentals of a good business vehicle so that when you do go to pick one you you actually do pick one that that works right

so we're going to take two angles with this video on how to make 10K a month the first one's going to be the vehicle and what you need to do to create money essentially and the second one's going to be all about you and how you can become the driver that can actually drive the car to G 10K 10K month because like if I put you in a vehicle that allows you to get the 10K a month but I don't teach you how to drive it then you're not going to get to where you want

to go so this is my point it's not about the car it's not about the vehicle it's about your ability to drive it because every business vehicle that has been proven to work by another person before will get you to your goal if you know how to find you know if you know how to downshift and you know take the corners and you know indicate properly and put the lights on put if you don't know how to do that you're not going to succeed right so let's get into this so the vehicle now business 101

no one would have taught you this before because I don't know why people don't focus on stuff if you if you want to look at this like what we're trying to do here is we're trying to make money right so we are trying to make big fat stacks of cash consistently as much as we can repeatedly right so we need to understand that money works as an exchange right if you want to make money and receive money you have to give something every action has an opposite equal reaction you know that's kind of like the

main law of the universe right Newton said it so if we want to make money we have to give something if we want to receive money we have to give something so what we can do here is we can understand that money Works in a flow and it's a very simple flow um if this is money here right and we want this money to flow to us right now this money here is coming from this is this this black box here represents the market okay and the market is basically a load of people in the

in the niche or you know inside of the market of the business that you're operating so these could be clients these could be customers these could be subscriptions retainers people people that basically have the money in your market right and so this is all the money and if we want the money to flow to you then what needs to happen here is you need to basically give something to these people because unless you're willing to go and steal from these people which is not a good long-term strategy um you need to you need to fix

this equation so this is the flow of money to you from the market and then this is the flow of you to the market but what is this right this this blue you know this blue line here what does this actually represent what are we giving to these people to get them to pay us now you might say oh well if I'm selling if I'm selling agency Services then I'm I'm giving them marketing or if I'm if I'm doing Amazon FBA then I'm selling them Garden RS or if I'm doing only fans management agency then

I'm these are the models and I'm selling them more customers more degenerative men to you know go and spend money whatever right you get the point but here's the thing this blue line that first principle represents value now this is the moment where you roll your eyes and you say well okay but what the hell does that mean like you know every it's time and time again you hear these Financial gurus say if you want to make money just add value like well of course but then they don't really tell you what value is and

the truth is that they don't know what value is because they've never created value and they make their money by just ranting about you know making money online and then people paying them for their courses so that they can just tell them to add value and they're not really adding any value at all it's all just a facade right so how do we actually create an add this well it's very simple and it boils down to a wonderful quote um that I Yours Truly came up with value is created when pain is alleviated I spent

a long long time like thinking about this because I've intuitively understood the nature of value and it's taken me I realized this about a year ago it's taking me like seven years to to clock this one and figure this out like what am I actually giving people here what you're doing is you are alleviating pain and so what this means is your ability to make $10,000 a month is all about your ability and how well you alleviate someone's pain and how we do that is we do it through a problem so let me explain this

so you know earlier how we had all this money here we have all this money you know stacks of it but the money is locked away inside of the market right and inside of the market are all these people you know like this and you know there's thousands tens of thousands of them like you know I work in the agency Niche or the Consulting Niche I've got like 200,00 potential customers right bigger the better so what you have to understand is that like the market holds the money and it's kind of locked away and what

we're trying to do is basically penetrate the market so what you see here penetrate penetrate penetrate penetrate penetrate what we're trying to do is we're trying to open this up so that money can essentially leak out of it into whole pocket right so the money is going to leak out of this hole or this hole or this hole or this hole you know and we want to tried our best to go into this thing like we're drilling the oil and just leak it out but how do we penetrate the wall of the market so to

speak you know because these These Walls you know the market is very difficult to to penetrate this is reinforced there's guard dogs you know they've got a moat like it's very very difficult you know to get into this thing you know there's barb wire and it's it's not an easy thing to do the way that we create a hole in the market so that you know we can basically leak money into our pockets is we find a problem right so understand that markets work in what we call a fractal and what this what a fractal

essentially is in in nature is it's what exists in the micro also will exist in the macro and so it's basically a pattern and what this means is the life of this person will very closely resemble the life of this person and this person and this person and this person and so what this means is from a like standpoint the market all people in the market are very similar they have very similar problems they have very similar experiences um and they they want very similar things it's the same reason as to why you know if

if my my brother right now is 17 years old right and he's um he wants to build a business and his goal is to make 10K a month right and so you know what I can do with that is I can then assume that other 17y olds that want to build a business and make money probably want to make $10,000 a month right and because of that I can then start to penetrate the market and create video titles and but you know I don't sell courses on how to get to 10K a month you get

the point right you you understand that as in the micro so in the macro right and so what we're trying to do here is we're trying to establish a problem that all of these people have and by solving this problem we create value because remember value is created when pain is alleviated and so if you want to if you want to make money like this you know and you want this money to go from you know someone in the market and you want that money to go over here to you well the market is only

going to reciprocate based on pain alleviation so then then that beges the question of well how do I alleviate the pain I'm not referring to like physical pain unless you're a massage therapist or you know pain doctor or something I'm referring to psychological pain that comes as a result of having a problem so for example I'm doing this right now right although I'm not getting paid for it um but with this video you have a problem in your life where you're simply not making enough money and you're upset about it and so you're watching this

video to try and fix that problem and what I'm doing is explaining how to fix the problem and through doing that I'm helping you solve the problem and therefore I'm alleviating pain and you're not necessarily giving me money to do this but you're giving me your attention right you know represented by this eye here right and so you're exchanging your attention for value and the value is the fact that I'm helping you solve a problem and alleviate the pain and so this is the first thing to understand if you want to make 10,000 a month

is your ability to solve a painful problem for someone um well your ability to make 10 grand a month hinges on your ability to solve that problem and not only solve it but solve it as fast as you can as as well as you can better than anybody else as reliably and consistently and predictably as you can okay and so when when we talk about you know having a vehicle a business vehicle you know when we talk about having a car like this you know as as so you know and we got some windows in

here and then you're driving it like when we talk about having a vehicle that can can take you from where you are right now to where you want to go a business vehicle is viable to use to get to where you want to go for as long as it adds value and so if you want this vehicle to move along the road of broke to 10K a month the the petrol or the fuel that you're going to use to drive this thing forward and to move it towards the goal is value and value is created

when we remove pain from the Market's line by solving a problem and so if you look at any product any product that you've ever bought maybe with a couple of exceptions 99% of the of of human purchasing decisions come from a place if I want to solve a problem for example let's say that you want to buy a sandwich well why do you want to buy a sandwich because you're hungry you are in a small amount of pain because you have the problem of not having any food until you buy a sandwich another example you

can see in my office here I have these house plants right when I moved into this office um it was kind of bare and I used to live in the UK now I'm in Dubai I missed trees in nature and so I had a problem I wasn't in real pain it wasn't like I was up at night at 3: in the morning crying but well no I definitely wasn't doing that right but you get the point right it's like um these plans alleviate that pain that business has created value by alleviating the pain I had

as a result of not having enough nature right like another example I can show you um is let's just use the airpods right so these are my headphones airpod Maxes and they solve the problem of like noise cancelling so I can buy any headphones on the market but these ones cancel noise out and that's really good for me because you know it solves the problem of being distracted and stuff so I I just invite you for a second here to just actually have a think about everything you've ever bought ever and if you find out

if you really get to the bottom of it and you ask yourself why you bought it it's literally just because you were in pain and you wanted to solve the problem so that's basically that's that's literally it you know the way that the the way that the market works is people have a current situation down here and their desired situation up here and between the current situation and desired situation is a gap and we make money when we essentially bridge the gap between current situation and desire situation and it and making 10,000 a month is

literally just as simple as doing that for enough people it is not rocket science I promise you it's not difficult it's not it's not that it's not difficult because it requires a lot of you to you know a lot of pain but it's hard but it's very simple you know it's not that tricky to sus it out it's simple to understand hard to implement because you're going to get in your own way and we'll get into that in a second um but this is really all it's about it's current situation where they are right now

it's is our situation and your amount the amount of money you make from the market or from the person will depend on the level of pain the problem actually has if that makes sense and so you know if you look at the biggest companies on the planet right you know for example look at Facebook right they solve the problem of human connection that's a big one if you look at Amazon they solve the problem of literally being able to have anything you want ever to delivered to your doorstep tomorrow if you look at Apple they

solve the problem of like being able to execute on tasks and find information within seconds that's what the iPhone essentially is and so the big companies that get paid the big bucks they solve the biggest problems right you don't need to make billions of dollars and build a trillion dollar Corporation you just need to make 10K a month okay so whether you're selling like I said you know Garden rakes through Amazon FBA or marketing services to gyms or coaching to Men on who haven't got much testosterone you need to understand that what you're doing is

you're solving a problem you're taking them from where they are and now where they want to be okay so that is really the first and most important thing it's why all of those business Vehicles work just fine because the reason that the business model that you've picked may have not may not have worked in the past is usually because of you but sometimes it's because of product right Market fit so product Market fit is a phenomenon used to describe um essentially like what what would you call it um like this is when like your product

actually resonates with your market right when there's exchange resonance essentially where what you're selling is what someone actually wants right and really it's not about product Market fit it's about solution problem fit right because you know the market has a list of problems and if you create a business or you create a company and what you're selling isn't really a solution to a problem you're not going to make any money and so maybe you've like maybe you had a Drop Shipping Store before and you started trying to sell a product that well no one wants

well why does no one want that product it's because there's no problem people are very unwilling to give money to something unless they're in pain like really pain is the driving um financial decision factor of every person in any maret Market ever and so if you want them to give you their hard-earned money so that you can make 10 grand a month you need to actually so I'm just trying to drill this in you need to solve the problem it's not about like agency or Drop Shipping or coaching or you know repurposing Andrew take Clips

or whatever it's just are you actually solving a problem because if you're not people aren't going to be willing to pay you right so that's the first thing so that's the vehicle okay that's the thing is you need to understand that if you want to make money you have to add value and if you want to add value you have to remove pain so we create pain through removing sorry we create value through removing pain we do that by solving a problem and our business then becomes essentially a vehicle for someone to get in and

drive from where they are to where they want to be okay simple as that now let's get into the heavier thing which is the driver right so once we've established the vehicle and I'm hoping you understand now that you can basically pick anything because if if someone made what you want to make in that thing it's possible you just have to figure out how to become them essentially so now let's figure out this driver thing and the driver well this is basically you right so understand this we we don't achieve goals so if you're trying

to make $10,000 a month that's a goal right we as a human you don't achieve a goal you achieve an identity or a character and as a result of achieving the identity of the character you will become the person that can make the 10K a month right and so understand that like if the goal here is to make 10K a month right you you never ever make and this is a huge mistake that people make never ever ever make the mistake of going after the goal you can set the goal and that's fine but you

need to invert it and ask yourself well what like what really achieves a goal because if you're trying to achieve something in life you want to focus on the inputs of that thing because 10K a month is an output this is an effect of a Cause right and so what we want to do is we want to try and establish what causes this to happen so that we can focus on that because that's within our control because we can then start putting these causes into motion to cause the effect so it's very dangerous you want

to set the goal but it's very dangerous to fixate on that and keep it focused what you want to do instead is focus on becoming the person that as a result of you becoming that person can make this happen easily I'm going to explain how this how to do this it's very um it's not that complicated it's just like people don't really get it you know if you want to like achieve something if you want to make a certain amount of money don't try to make the money try to become he who can or she

who can because people achieve goals goals don't achieve themselves and so if if you want to do anything just ask yourself well who do I need to be for that to happen and then start becoming that person and then once you're that person you'll make it happen because if you were like if you were capable of making 10K a month you would have already done it so you are the problem right you are the reason you're not where you want to be it's not because of anything we talked ear about responsibility right you are the

issue you know the common denominator of all the problems in your life is you and so if you don't want to experience those problems want to solve them you have to identify the problem which is you and then you have to change because if if like if you if you try and start a business now with who you currently are it's just not going to work and that might that might seem quite um brutal but it's it's the Hest truck you know if you think right now that you have any chance of making 10K a

month you are sorely mistaken because who you are isn't capable of doing that so what you need to do is you need to learn how to transcend yourself and become someone else and I'm not saying that you need to change your name or you know like undergo some weird like religious routine that's not the purpose here but you need to realize and understand that it's about personal change so I'm going to walk you through how to do this and I'm going to walk you through like there's really three things that you can focus on and

control that basically make you up and it's going to get kind of heavy so let's get into it so if you ask yourself a very existential question for a second here you know let's just put this here or let's just say that you're Mak some little bit studer than that so let's ask ourselves this question who are you right now your natural response to that question is well my name is Charlie Morgan and I live at this address and I am a man and this is my family and and I have this going on and

I have this religion and I eat this like and my passport says this so this is what I this is who I am right you got to realize man that all of that stuff is just arbitrary right if you actually ask yourself like who or what are you the question isn't very clear because you are not your name right because a name is just an arbitrary you know it's a sound bite that gives that gives you like some sort of meaning right you're not your passport or your driving license you're not an address you're not

a family like what are you well that's a pretty existential question to answer but really like you are a few things right now I've read an awful lot of Yung and yian psychology in my life and if I'm not careful I'm going to take you down a rabbit hole that is like 7 hours long so I'm going to try and keep this simple there is an answer to this question of what are you you and who are you um but it goes super deep and it's a terrifying place to go so we're not going to

go there today we're just going to focus on some easier things to digest so that you can actually get some actionable um steps after this video so you can start you know making progress to become the person that can achieve the goal you want to achieve right so really what you are at first principle is you are a collection of different things because also you're not your body you know if you ask yourself like if you think that's the answer like you're not your body your body is just like a physical structure designed to house

your organs you're not your brain you're not your thoughts you're not you're not really anything right and that's good news because that means that you can change so you are a collection of beliefs you are a collection of skills and you are a collection of characteristics now the truth and I I'll give you the Yi Psychology 101 um really quickly the way that Yung had answered this question Yung is by the way if you're not familiar with K Yung um he's like the founder of modern psychology um and his work is absolutely petrifying um so

I wouldn't suggest reading it unless you want to be a bit scared um but Yung basically believes that like the psyche or the identity works like this and it it kind of you can pie chart it out this is a very um this is a very very um reductive view of of the psychology but young basically believes that you have that you are like a collection of parts so this could be 1 2 3 4 5 6 7 8 9 10 um obviously you're not just 10 parts but you basically believe that the psyche or

the individual is is nothing but a collection of different identities and what that essentially means is like you have you ever had this before where um you feel like you've got two sides to yourself where like if you're trying to make progress in business one side is like super confident trying to build things trying to do well and then a couple of weeks later another side of you comes knocking it all down or maybe you've tried to um eat healthy before and you're on it for like a couple of weeks and then part of you

is like no I don't want to do that um or maybe you know I know that maybe one day you decide that you want to make friends and start being social and being extroverted and you start making friends and then like a couple of months later you decide you don't really want those friends anymore and you want to sort of you know just work on yourself and and and not be not be extroverted like have you ever had this I'm sure you've had this before I'm sure there's loads of instances in your life where it

seems like you want two different things at the same time and you can't get clear or make decisions on how to orient yourself in the world because it seems like you've got conflicting identities right and this is basically what Yung believe is that you've got a ton of different parts um and what these parts do is they basically represent like they represent motive now motive is like not really the the right word to use here but they represent different wants right is actually a way better word to use here they represent different wants and essentially

your physical body and your conscious mind um is nothing but a slave to the unconscious to get what the unconscious wants right and so one day the unconscious might want one thing and the other day it might want another and you have these different parts of you and what these parts do is they communicate to you through emotions right because when you've got a very deep psychological um piece of your identity um that's sort of representing a specific want or advocating for a specific need the only way it can really um communicate and try to

implore you to fulfill that need or want is through some sort of deep emotion um and so this is this like I said this is a whole Deep thing so I'm trying to answer the question cuz I asked you a very existential question here of what you actually are this is sort of the answer it goes levels deeper than than you could ever possibly imagine so yeah if you want me to make a video on this you can comment um but I warn you it's I don't know if I want to make it cuz it

is it's not very it's kind of a bit dark and it gets a bit um heavy but anyway let's stay on track here about how to make 10K a month um so you know deep unconscious parts of you aside that want different things um there's really three things that you can effectively control because the diagram that I just drew um to understand and work on that which is something essentially called Shadow work that takes years and years of work to to sort of realign your wants and integrate parts of you that you didn't know existed

but I can tell you right now that in in your mind right in your deep unconscious mind there is a segment of your identity there is a part of you advocating for 10 care months and the truth is that you don't really want 10K a month you want something that it represents so for you it's probably coming from from an emotional place right for me I wanted to make 10K a month um at the beginning of of my entrepreneurial Journey because I didn't want to um essentially extinguish control to a third party potential Tyrant because

I was bullied in school so I didn't want to have a boss or give anyone control over me ever because I'd experienced that in a tyan tyrannical um man formed before and that really had a bad impact on me and so what happened when I was a kid is a part of me formed that no longer wanted to you know Release Control to an authority um or to someone that had control over me and so my entire motivation and this is what happens when you study this by the way you start to realize why you

do what you do my entire motivation or drive to make money in the initial stages was essentially to like not have not to be bullied again right and so you want to make 10 Grandy month you might not know why you just know that you really want to it could be because you want you you you finally want your father to be proud of you it could be because a girl broke your heart when you were you know 13 years old and you want to you want to get her back and you still love her

it could be because you you want freedom because you know you grew up poor and you you saw your parents scrounging and you're terrified that's going to be you or it could be because your parents got divorced because you know they didn't have enough money there's so many reasons psychological reasons it could be and so all I'm telling you right now is that if you want 10 grand a month it's you're different you're weird and that's okay but I'm telling you that you have got a different set a very unique and weird set of psychological

conditions driving you to do this there's a reason why you've sat through this video for 40 minutes near enough was some dude talking with a whiteboard and there's a reason why you've tolerated that and given that your attention span is because a deep part of you is driven towards doing it okay and managing that and understanding that is going to take you years so any anyway let's actually get back to the stuff you can control and that really is your beliefs your skills and your characteristics so when we talk about being the driver you know

and becoming the person that can make 10 grand a month it's about fixing three things inside of your identity or in terms of your psyche or who you are right so let me just repeat this point again so if you have your goal of making 10K per month you have to understand that in order to achieve this goal you have to become the person that can and so instead of focusing on trying to make 10 grand a month you just need to try and focus on becoming the person that can make that money because by

becoming that person you will make the money so if I want to become a billionaire I have to become the person that can make a billion dollars right if if I want to um learn Russian I have to become the person that is capable of learning Russian right and the chances are right now is there is a misalign between who you are and who you need to be and you haven't given it enough time for that to elapse so let me actually walk you through now how to become he who can or she who can

or they who can I don't give a [ __ ] right so there are three things that you can fix and I'm going to walk you through all of them and hopefully I'm going to blow your mind so we have beliefs we have skills and we have characteristics so we'll start with skills because it's the easiest one to understand um the belief thing will completely blow your mind and I'm going to hope that it makes sense because it's it's a pretty deep thing um and then we'll we'll we'll do characteristics so skills okay so if

you think about this for a second what is a skill right you might be able to you know understand like intuitively what a skill is like oh well like a skill like playing the drums or you know learning like knowing how to sell or something like that but essentially a skill is just being good being good at something right when you're good at something you are skilled at that thing right and so one of the first things that you have to do with your um with yourself if you want to make 10K a month is

you need to ask yourself the question of you know what skill do you need to develop in order to make that happen because I can tell you for example that if you're trying if your vehicle you know um if the business vehicle you're picking um what that will do is it will make demands of you right and so you know when you pick the the car that you want to drive to get 10K a month this vehicle is essentially going to set the conditions for success and so if you want to learn to drive this

vehicle you have to become a certain type of person so this could be the Drop Shipping you know vehicle right and over here down here don't if you can see this you can over here you know this could be you know the Consulting vehicle right and so this this will set a certain set of conditions that might look like this and this will set a completely different set of conditions that look like this and so what you're trying to do is you're trying to learn how to drive this thing but you have to understand that

the skills required to do Drop Shipping successfully and the skills required to do Consulting successfully are very very different things now of course there will be overlaps but for example you know let's say that this is an agency that the agency vehicle you know and you want to start you know marketing agency or you know something like that um or let's say this is the closing vehicle you want to be like a high ticket closer one of the skills required for for you to become successful and to be able to drive this car to the

finish line of 10K a month is knowing how to sell right now you might then tell yourself well I don't know how to sell and I'm not a good sales person but this is where we have to to gauge this identity problem right where who you are right now is not capable of achieving what you want to achieve and so if right now you want to make 10K a month and you you've picked a vehicle that requires you to to sell and you don't know how to sell well that's fine because you just have to

learn how to sell because you know you can learn how to sell it's kind of like saying that saying that you you can't be SU UC in in in a business because you don't know how to sell would be like saying that you know um you can't be successful in life as a baby because you don't know how to eat you can learn basically anything you you learned the the motor skills required to use a knife and fork when you were like you know 3 or four years old right because you know if you came

out of the womb and you were like ah well I'm going to die aren't I because I don't know how to eat well you learn how to eat it's the same thing where you know maybe you're like 4 years old you know you're just learning how to speak and you know you say to yourself oh like I you know I'm not I'm never going to be able to like have any friends because I don't know how to speak English well you or you know any insert language here you learn you develop the skill right and

believe it or not you have a incredible latent ability to acquire skills and learn things and pick them up and it's not just because you don't know how to do it right now or just because you don't identify with it or it doesn't you know it doesn't resemble you it doesn't mean that you're not going to be able to learn look at your life and you know another examp example is like you know maybe when you're like 15 years old and you know you want to have a girlfriend and well that requires some certain skills

you need to know how to be funny and interesting and charming and you need to know how to take care of someone and have empathy and you know if you want that and you're like well I don't know how to do that well you learn you pick it up if you want it bad enough you'll learn the skill right because what's more painful being broke or like changing your identity well probably being broke right because it does require pain to to change and become and learn and grow and develop and it's uncomfortable to do that

because it's outside of your comfort zone but I can tell you now that it's far more painful to stay where you are than to you know not develop so what you need to do is you need to ask yourself right now with the business model that you have selected and remember you can select anyone because they all work you need to ask yourself what skills do I need to have to make this happen so let's say you wanted to start a brick laying business to get 10K a month well you need to have the skill

of brick Ling right you need to have the skill of time management you need to know how to drive a van right you need to basically make a list of every single skill that you could perceive yourself needing to have and then it will become very clear what you're missing right so I can give you an example here of um of let's just take an agency right a bu a marketing agency because this is you know what I've known um so you need to know how to sell right you need to know how to set

appointments um need to know how to set appointments these are all skills you need to know how to um media buy you know buy media you might need to know how to do some graphic design um you need to know how to you know analyze data there's and there's there's a ton you know there there's going to be an infinite there going to be like maybe 20 skills but you get the point right so if you're looking at well I want to I want to start and get to 10K a month if you don't know

how to sell maybe you know how to do media buying but if you don't know graphic design I'm not saying by the way that you need to know graphic design because I don't and I had an agency doing 100 Grand a month when I was like 20 right but the point here is if you're trying to do like a graphic design agency then you're going to have to do that right um but if you don't know how to analyze data then you just learn you figure out what you need what skills you need to develop

and you start developing them you rebooks around them you talk to people who have those skills and you learn and you try and you you fail and then it's painful and so earlier on you know when I said that um you know when I said that like some people are going to be able to do it in like 12 months and for some people it's going to take like 36 months well the the reason it's going to vary from person to person is because in order for you to make let's say that this person here

um with the crown on right this represents a 10K per month person this person is worth 10 grand a month to the market they are they have the skills characteristics and belief systems um required for them to achieve this and so they are effectively worth that amount of money right and to the market at least um in order to make 10K months you need to become this type of person right now you are starting right you you are here right now and you you want to do this and the thing is is this could be

you here right and you know maybe you're pretty far away from becoming the person that can make 10 grand a month because you're starting you know and you're you have no experience or Nothing At All right but then another person could try and start at the same time as you but they are slightly further ahead on the path already because maybe they spent you know 7 months in a sales job one summer when they were 15 doing door-to-door sales and so if if one of the things you know required for you to make 10K a

month is the skill of sales you know if you've got no previous sales experience you can still develop the skill you know and become the person that that can make the money by developing the skill to you know make 10 a month but this person here if they've already got some sales experience they're going to beat you to it they're going to make it faster than you and so this is why in my first agency I went from zero to 10 grand a month in about 2 to 3 months and people look at that when

I was 19 right 19 18 19 and you might be looking at that and thinking well [ __ ] you know I'm I've been doing this or I'm like 23 and like I've not made this progress and I've been doing this for 3 months like can't make one grand a month well news flash before um before I started my agency right when I was 18 by the time I was 18 I'd read near enough 200 books on business right and I'd been selling i' i' done a sales apprenticeship 1819 I'd been doing a 12mth sales

apprenticeship where every day I made 300 Co calls and I took you know three to four sales calls a day so it's no it's no wonder I went from 0 to 10K a months so fast it's because I already had a ton of knowledge on what to do and I already had the skills required from my apprenticeship to do that and i' I spent hundreds of not thousands of hours studying entrepreneurs and reading and you know watching YouTube videos and podcasts and drilling things in and working on this stuff without knowing about it I was

laying the foundation so I'm telling you now maybe it's possible for you to get to 10 month um in the next month or two but it's very unlikely if you haven't been working on the foundations right so that's why it there's such a varying time difference between you know people when it comes to making 10 grand a month and it's also why you shouldn't bother comparing yourself to the speed in which other people achieve that because you never want to look at someone's age like there's a difference between like human age and entrepreneurial age because

by the time that I started my first agency my entrepreneurial age which is the age from which I was actually already developing skills and reading and trying to you know build actually build stuff I was already like 2 years old you know in terms of my entrepreneurial age so when I started my business I already had 2 years of experience to hinge on but if I hadn't done that and I started my business I'm zero years old you know I've got I've got less experience right so let's get back to this skill thing so what

you want to do is you want to make a list of skills that you need to have in order to achieve this and if you're if you're confused and you're asking yourself well how do I know what skills I need well you can just go and ask people you know go and listen to podcasts um that you know there's loads of them that's you're going to find a ton go and start listening to podcasts of people who are making what you want to make or way more and just listen to how they talk listen to

what they talk about is important listen to you know what is there and what skills are there and then you're going to go on Google Docs or your paper then you're going to start making a big list of everything that you need to get good at and then by getting if you get good at all of this stuff then when you come to do it you're going to be good at it and you're going to make money it really is this simple right it's not rocket science it's just what do I need to be good

at that okay I'll go and learn it how do you learn it you read you study people you you trial and error you know and you know for example um the one skill that I have right now is making YouTube videos right orbe it like my skill of drawing is is is pretty dire but I can now sit down for like two hours at a time and talk about abstract Concepts without making any like mistakes in terms of like the way that I'm talking like there's no uming and ring and I don't have to keep

cutting the clip and you know it's just one big recording with a couple of exceptions and that's a skill and so for me my goal in life is to be a billionaire and if you've noticed most billionaires are very capable of capable that's so funny that I've started making mistakes now that I'm thinking about it but most billionaires are capable of very very eloquent and artist ulate communication right and so I need to know how to do that I need to know how to talk I need to know how to persuade especially if I'm going

to build businesses that are front facing using a personal brand and leveraging attention that's a skill required and so I'm working on that by making these YouTube videos I'm practicing that skill so that in 15 years time when I'm s at a board meeting or I'm delivering a speech to a company of you know my company of 10,000 people I don't fool I don't struggle because I've developed the skill of public speaking and knowing how to communic Comm unicate and articulate myself and my ideas in front of thousands of people without error right so that's

just an example you need to make a list of skills and once you know the skills um well that's it what pays the bills it's skills right it's as simple as that so that's really the first thing um in your you know psychological um Arsenal you know we've really got a triangle here and we've got skills actually skills is not the most important one um I'll put skills here we got skills we got characteristics and we got beliefs right beliefs is the big one and we'll get into that I don't know if you can see

that up there let's just do this okay and you've got beliefs so we've covered skills it's very simple figure out what you need to be good at and get good at it it's not rocket science right it's difficult to do simple to understand the next one is characteristics okay so a characteristic is basically like kind of uh how would I explain what a characteristic is if if I'm trying to just Define it and and make it nice and simple well it's simple it's a characteristic right it's basically something that you have that determines how you

operate and you know manifest yourself into the world right so a characteristic is essentially you know part of your character right so you have a character and the way that that character dances around and moves around in the world is a determined by you know the the the thing that underpins it so one characteristic for example could be patient right another characteristic could be extra verion right another characteristic could be orderliness right another characteristic could be humor another character characteristic could be I don't know if you're handsome or not right you know these are basically

physical and psychological attributes that determine like how things work for you right so what you want to do once again it's exactly the same as skills is you want to do an audit now it's kind of like you know what I said earlier how like the vehicle that you pick will set the precedent for who you need to be to successfully drive it well I can tell you now that like let's say that you have like if we actually use cars as an example here um if you want to drive a um a bus right

you know and you're driving like a huge like you know 50 seat of bus and you want to drive an F1 car well you're probably going to have to drive those two things slightly differently the bus driver is going to have to be um like slower more paced and calmer and blah blah blah but the F1 driver is going to have to be sort of like really fast reaction times and really quick and like you know it requires a different person essentially right so what you want to do once again is look at the vehicle

that you pick look at the business that you've picked and ask yourself what characteristics someone who's making 10K a month would have right now I'm going to give you two because really there's yeah there there's probably M no there's three hang on hang on hang on hang on um there's three um y okay so now I'm going to give you four okay so in terms of the characteristics that people who make 10K a month have that you need to develop and you need to develop these as an absolute matter of priority there's there's four right

and these are personal attributes that you can develop and introduce into your life um focus discipline malleability and emotional management so there's going to be a lot of characteristics that you need to develop to become the the kind of person that can make 10K a month um you know another one for example could be patience it could be you know communication skills etc etc but I'm going to leave that up to you to decide like who you want to be and the cool thing about all of this by the way is it's actually entirely possible

for you just to literally write down all the skills and characteristics and belief systems you need and you can just become that person like it's kind of cool you can literally just like decide okay here's who I need to be and then just start becoming it and it's kind of like I'm exposing the wiring to you because by becoming that person like think about it logically with me here if you develop all the skills all the characteristics and all the belief systems of someone that can make 10K a month then you're going to make 10K

a month I'm hoping the penny I'm hoping the penny is dropping for you now it's not about the goal it's about you right it's about your skills your characteristics and your belief systems and if you you figure out you know what this 10K a month cocktail looks like with the vehicle that you've picked and you learn all the skills you develop the characteristics and you fix your belief systems and you actually do that well then your identity is shifted and now you're going to be making 10 grand a month it's kind of impossible if you

become the person that can make 10K a month consistently by having the right characteristics developing the right skills and in in introducing the right belief systems into your life and you do all of that stuff it's impossible for you to to not make r a month it's just like a rule of nature you know the same way that like a famous athlete just keeps winning over and over again like if you can do it you will it's as simple as that so the first characteristic that you need to develop is focus um this is the

ability to just work on one thing and channel your attention and energy and time into one specific thing that adds a lot of value for a long period of time the second thing is discipline which is being able to essentially like control your behavior and not allow yourself to it's kind of like Focus but in behavioral format it's just like how well are can you just stick to one thing and just like you know actually discipline yourself like if you say you're going to do something do you actually do it or do you end up

like you know venturing off into like a fairy L right um the third one and this is a weird one malleability the hell does that mean well malleability is your ability to change it's your ability to um perform ecstasies which is the word used to describe a snake shedding its skin right where you you just let go of who you are and you become someone else so you know for for for example um there is going to come a time and point in his in in in the future where um my business success and my

goal no longer requires me to be a YouTuber and make YouTube videos and when that day comes I will just stop making YouTube videos you need to be malleable at all times and what this means is never marrying yourself to a specific Identity or a specific form so that you know when it times when it comes time to change form you can just shift it's like the Bruce Lee quote like if water is in the carpet becomes the cup if it's in the river it becomes the river be like water you need to be able

to change and at a moment's notice just shift your identity and shift your belief systems your skills your characteristics to become someone else for example you know right now one of the skills I need to learn is Sales Management for my company right and you know in order for me to do that I have to become a sales manager I have to become the kind of person that can do that and so in the past I haven't been a sales manager but I'm not going to look at that and be like oh you know well

I'm not a sales manager so I'm not going to do that that's just dumb if you don't if you're not willing to sacrifice your identity for your goal you're sacrificing your goal so you have to ask yourself what matters more to you your current um your current psychological state in terms of your current Identity or the future that you so desperately desire you have to sacrifice who you are to get what you want you there's no other way like when you set a goal the universe will demand a sacrifice and that sacrif device is your

current sense of self it's your current identity and the chances are is you're going to be quite happy with that because who you are right now has created all the problems in your life and so you kind of want to kill it off I'm not telling you to actually you know um commit an unimaginable Act of sadness you know I'm asking you to realize that it's impossible for you to get what you want with the current character that you have right now and the current skills you have right now the current belief systems you have

right now because if you if you had the right ones you you wouldn't be watching this video You' making 10 grand a month right so malleability is basically your ability to shift between identities and shift between things and when your goal or your vehicle demands something of you and demands you to change or shift then you change now I'm not advocating here for the Absolution of principles or values that mean a lot to you for example like I'm not going to tell you to like cut your family off or change your religion or you know

if if like for example I'll draw a line right if my goal suddenly demanded me to kill someone and and murder someone I ain't going to do it cuz I'm not willing to you know become that malleable that I end up becoming a murderer right that's not that's not that's not my cup of te right so I'm not going to be doing something like that same thing if um if it required me to just do something really illegal like I'm just I'm not going to do it there's there's things that I won't compromise on right

principles and morals fortunately enough I don't have to do any of that but you know you get the point right um the last one is emotional management right and this is the ability to control your emotions you have to understand that people that make six figures in their business they think differently to you and they treat themselves and their emotions differently to you and so it's about being able to become aware of your emotional state and regulate it um and not letting yourself get carried away for example if you wake up one morning and you've

got all this doubt about the business and you're terrified and you're nervous and you know what it's like you know you're sat there at like 9:00 a.m. and suddenly this massive wave of Doubt comes over you it's you need to control that and manage it and you can't let that seep into your work and you know you can't let that seep into the business too much because if you do the business is not going to go anywhere right so it's about the best place to start with you probably if if you're not making 10 grand

a month you probably can't focus you're probably undisciplined you're probably not malleable and you probably can't control your emotions maybe you can do one or two but once you can do all four these are the core characteristics require for you to get to 10K a month right um and I can tell you this is true because not only were these the ones I had developed to do it myself but at this point I've helped like hundreds and hundreds like three 400 other people get to 10K a month so like it's like if you're wondering how

we we do that through our agency program but I'm not going to sell you anything right now but you get the point right it's it's you need these things characteristics if you don't have them you need to develop them how do you how do you develop focus is through um meditation and through just like single-minded Focus deleting all your social media apps deleting everything that isn't the main thing thing that isn't the goal um how do you become disciplined um I can make a video on that by the way um if you if you have

any video ideas like specific problems that you're facing that you want me to help you solve through these videos just comment below and then the comments that get the most likes I'll make videos on because it's fractal and I'm helping you solve a problem right discipline maniability emotional so you know management so if you can get these characteristics in line you're going to be the person that can make 10 grand a month okay now now let's get to your beliefs um I'm going to make a entirely separate video on belief systems and how they work

um because it in order for me to properly explain these I'm going to need a good couple of hours now some of you guys may not be interested in belief systems at all for me it's the main thing to anyone's success like it's the most one of the most important things if you want me to make the video on belief systems and how how they work and how to completely change your belief systems and like I can I I can do this for a Pastime like I'm very good at it now so I've stud belief

for a long time so if you want me to make a belief system video and how to change your belief systems and like go Haywire with fixing that then just put a comment and if those comments get lots of likes and stuff then I'll make the video if they don't then no one cares so I won't right um cuz I just want to make videos that you guys actually want to watch but really um we're going to keep this pretty clean cuz I'm like I said I intend to make a video on this um so

your belief system or your a belief is basically a statement of truth right yeah I'm actually going to just not get into this too much right now um and like I said I'll make another video if it seems if you guys want me to um but a belief is basically a statement of truth about the world the reality or the way that you um the way that you exist in the world right it can be a belief a self belief like an identity belief or a belief about the way the world works and like what

you need to understand is that your beliefs like the only real true limit to human potential is belief um and what I mean by that is it's like what do you believe is true because if you believe that making 10K a month is really difficult and if you believe that you're not the kind of person that can make 10K a month then well guess what's going to happen you're not going to do it because all of your behavior is filtered through your belief systems and so you know what you need to do right now in

your life is look at what you currently believe to be true about the world and what you what you believe to be true about money and ask yourself if if that belief is serving you or not and whether or not it's truly rooted in the truth and you'll realize that there's nothing like the truth in term in some terms doesn't even exist because for me I believe that money is massively abundant and it's easy to make but for you you probably believe that it's really difficult to make and so we see the world differently and

if you want to adopt the Paradigm and the belief system of someone making 10K months you have to sacrifice some of the beliefs you have right now so that you can line up your vision of the world and the way that you manifest yourself into the world and the way that the world manifests to you um you need to do that differently right so that's kind of like a brief sort of instruction so another thing you can do once again is make a list of all the beliefs that you need to adopt to get to

10K a month and how do you do this well once again it's studying people that have done it so it's going to people in the business that are successful um in the same vehicle as you that are making money and you know they where you want to be and you just ask them about things like what do you believe to be true about this and what do you think about this and listen to podcasts and study them and over time what will happen is you'll start to understand their belief systems in the way that their

like perception of the truth manifests and then as a result of that you'll have no problem at all um figuring out how to think if that makes sense so really like that's um that's everything that I wanted to cover in today's video um in terms of how to make 10K a month um there's obviously more to it in this it's not just like this isn't just going to be a One-Stop shop but this should give you a lot of clarity and a lot of understanding on how to actually think and Orient yourself um and how

to ground yourself so that you know when it does come to like time for rubber to meet the road and you actually start the business you have some something to pin yourself to if that makes sense um and I know that this is true because this is literally exactly how I did it um I'm just here sharing with you what worked for me as a young man um you know when I was 18 19 um and you know I figured this out from a pretty early age and you know now I have a great life

and I'm really happy and you know I want you to be happy and I want you to have a great life as well so I want to share this with you as if you were my little brother or you know family member or really good friend of mine who's asking for help um now if you are a marketing agency owner or a coach or consultant or you're starting one there's a link in the description you can click full transparency it's a sales funnel right it's a video of me attempting to sell you my program uh

I don't really care if you click it or not truth be told um but if you want to check it out you can um it's entirely up to you like maybe you don't want to that's fine you know but it's there we we help them get clients basically if you're an agency or a coach um we're pretty bloody good at it as well I love it but anyway enough of me trying to say something I hope this video finds you well um I hope you use it to get to 10K a month and um love

you lots love you like a brother I want you to you know I want the best of you and I want to make videos for people like you because if someone made videos for this well someone did like this is Sam ens right s well this these aren't his ideas but um I want to be to you what my mentor was to me when I was starting I need some you need someone to sort of you know illuminate the world for you and give you like show you the way and be like you know you're

in a big dark cave right now and you know someone just needs to come along with a flashlight and say hey just in this direction like I can't tell you everything cuz I haven't got time to tell you everything right now but I hope this this hour will you know show you the show you how to step in the right direction and you'll figure it out um and I hope I can be that for you so I love you have a good day take [Music] care hey everyone it's Charlie Morgan here and I've been making

more than $10,000 a day for the last 2 years in fact to show you that that's true you can see my stripe here this is one of my payment processes for one of my companies you can actually see these are real live stripe notifications confirming that I actually in some way shape or form know what I'm talking about this is one payment processor so we make around through other processes and Bank transfers and crypto and stuff typically $ 20 to $40,000 a day or roughly give or take 800 Grand a month like an eight figure

business basically and this is all online this is an online business and when I was 18 years old I figured out how to go from 0 to 10K a month no I don't I'm not scamming people I'm not selling low ticket courses to to to Ms who want want to figure out how to make money online I'm not selling like a 997 course I don't have a webinar for you to attend I don't want your email I have no interest in your financial situation I'm not going to I don't want to sell you anything in

this video I just want to make this video for myself when I was 18 years old there are seven steps to getting a 10K a month and if you follow them and you execute on them and you watch this whole video and you take notes and understand what I like to tell you this may well change your life because this is how I got to 10K month I'm just going to tell you what worked for me and the model that I used and the processes that I used and then you can basically just copy them

to make a ton of money the first thing I want to do is is set a little bit of an expectation around the sort of time frame you're looking at here and then we're going to talk about where to start because obviously where to start is the big thing you've probably got the work ethic and the desire and The Willpower like you know you want to do it but you just don't know where to actually begin like what's the first problem you have to solve or the first step you have to take the first of

all time I just want you to know that to get the 10K month is it's going to take you between 1 to two to 3 years all right maybe not three that's quite extreme but if you've got like some level of IQ and you actually have a brain it should take you about 18 months one to two years is what how long it's going to take you to get a 10K a month that is provided you stick to one thing and you work with one person like one type of person and you just stick to

it and you don't get the shiny object syndrome and hop around and grass greener it so I've divised seven steps like if I was trying to get to 10K a month from scratch and rebuild my wealth and and get to like six figures I would follow these seven steps and I would follow them because these are the seven steps that I followed that got me to 10K a month when I was 18 years old so without further Ado let's begin so the first question you're going to have is where do I start like what is

the first thing because a lot of the steps you can figure out but a lot of people just struggle with knowing what to actually do to begin with and well the first place you start is with the market and I'm going to give you a lesson in how to make money online here that you need to hear before we get started so your business is not about you remove this idea from your equation you're not trying to make yourself money what you need to learn to do is focus on the market and put all of

your attention and effort and conscious thought onto this thing a group of people that you're actually helping let me help you understand how money works if if this is you and you want to make money well money has to be exchanged for something that's the fundamental principle of of economics and so this is someone else over here and this can represent the market and what you want is you want the market to give you their money this is the business you're selling things to people so that you can make money now if you want money

then you have to give value okay so money is exchanged into your pocket when you give value to the market but then the question becomes well what is value how do I give value well that's an abstract term well I've thought about this for about seven years and I've been able to figure it out so what is value well value is created when pain is alleviated and pain is alleviated when problems are solved and so what we're doing is in order for you to get money we solve problems so when I whenever I refer to

value or adding value or creating value really what I'm referring to is solving problems and so the art of making money online or in any industry ever is basically just and this is specifically with a business you have a business the way you make money is by finding a market a group of people and then basically finding out what their problem is figuring out how to solve that problem and then solving it and then getting paid and this is how money is made we make money by solving problems and if you don't believe me I'd

encourage you to look at any product you've ever bought ever it all they all solve problems let's say that You' bought a sandwich well you you solve the problem of being hungry like another example now my phone's on charge this solves the problem of me not having any battery on my phone like for example this video is a product now I'm not selling it to you you're not giving me money but you're giving me your attention and YouTube's P me to make this video and this this video is as a product is solving the problem

of how to make money so anything that you look at any economic exchange any economic Endeavor or transaction is happening because of this and so what's happening here is the market basically they have two situations they have their current situation and they have their desired situation and the current situation is where they are right now which is in pain and the desire situation is where they want to be and so what we're looking at here is a pretty fundamental first principle of making money is you have the market this person represents you know the market

here and we have where they are right now so we have their current situation and then the market wants to be somewhere else so we have their desired situation and between these two states is a pretty obvious gap between where they are now and where they want to be and they would be where they want to be if you had if if their problem was solved so here they are current situation painful problem here they are desire situation painful problem solved for example your current situation is dead broke I'm sure that you'd be in less

pain than you'd be in your desire situation if you're making 10K a month and so as a market right now on YouTube people want to make money and if they if someone solved that problem for them and added value by alleviating the Pain by solving the problem then they would be in a desire situation and so this is how my business works it's called Imperium acquisition and we basically and I'm not pitching you I'm just telling you how I've used this equation to make millions of dollars online my business basically helps agency owners coaches and

Consultants with high ticket client acquisition so established business owners who either help businesses with marketing or other coaching services and what we do is we basically have a program with a series of videos like I say it's like five 400 videos but we have a program of a series of videos and what basically we do is someone in the market comes in they buy the program and then they watch the videos apply the knowledge and then the problem has been solved and so they then obviously have paid us for that information and for that value

and that's how I make money is by solving problems and so this is the first lesson you have to understand is it's all about the market it's all about the people that you serve I can't even spell Market apparently so you shouldn't trust me God but it's all about the market your business should not serve the purpose of you trying to make money it should serve the purpose of you trying to add value to the market and remember value is created when pain is alleviated and pain is alleviated and problems are solved so this is

the First Fundamental shift you need to have if you want to get to 10K a month stop focusing on yourself stop being selfish and and being self-centered around this making money thing and put all of your attention onto the market and focus on your customers and focus on your Niche and the people that you're serving and that's the first thing you have to do so with that little 101 lesson in mind and I'm hoping by now your eyes is sort of opening up like oh I'm starting to get this now I'm hoping that's happening let's

actually talk about the seven steps you need to follow and the Seven actions you need to take at a broad level to actually achieve this financial them so I just need to get some pens here okay so considering the lesson that we just basically went through I'd invite you to just temporarily pause the video or pause your brain and consider what do you think the first step actually is what is the first step to makeing T came month online just just take a second to think this through because I want you I want your active

engagement in this video because this is how you learn so just just take a second and just write it down you might think it could be anything you know just write it down what you think the first step is some action is required if you just watch videos like this and you don't actually do anything well then you're not really going to get very far well I can tell you that the first thing that you're going to do numon step is to pick a nation now what I'm going to be doing in this video is

walking you through the easiest business model that I see getting to 10K and basically what that is is it selling information or selling information as a service so we're not going to be talking about dropshipping or Amazon FBA or e-commerce however you can use these principles to do that but the tangible example I'm going to give you is the one that I actually use to get to 10K a month and get to 100K a month and eventually a million dollars a month cuz I know that and I'm going to teach it to you but you

can extrapolate the principles from that and maybe apply into a different model but the first thing we need to do is start with a niche and we need to pick a niche so the business that I'm going to teach you to start is essentially a Consulting business or a service-based business where you're finding a group of people you're finding a problem that they have you're identifying that problem you're learning how to solve the problem either by teaching them how to solve it or solving it for them through a done for service and then you're going

to those people and you're selling that solution and that's how you're making money it's a simple equation it's a simple transaction we have to start with the niche we have to start with the group of people that we want and so what you're going to do is you need to consider for a second here like your Niche so the question is is like what is a niche well a niche to me is a large group of people that have affinity and Affinity basically means fractal similarities and fractal similarities I just use a more complicated word

to Define a simple word that was stupid fractal similarities it basically means people that share attributes or things so a niche is a collection or an aggregate of people businesses or entities so to speak that have things in common right they are fractal in that Essence and so really when you're picking a niche you you kind of really want to work with businesses to be honest I wouldn't suggest picking like a b Toc Niche because consumers have far less money and businesses tend to have more money and I would just suggest you work with businesses

because they're better to work with but really what we're looking for is a group of at least 30,000 people and that's really a niche so this could be gym owners it could be agency owners it could be real estate agents the niche could be I don't know you could you could coach people on it could be it could be Chief Financial officers it could be accountants it could be CrossFit coaches you know it it could be anything but the key to picking a niche is picking one that you're actually interested in and so in terms

of what makes a good Niche is really two things well there's three things we're looking for size in Brackets Tam and I'll explain what that means in a second we're looking for finances financials and we're looking for pain so really the three things that qualifier needs to actually be good and profitable are size the bigger the niche the better because if you work with a th there's a niche of like let's say that you want to work with luxury charting companies in Caribbean islands well there's probably only going to be a couple of hundred of

them so you not really going to get very far because only a couple of them are going to want to work with you so you need a big Niche like the bigger the better 30,000 businesses at least really at a minimum could be like YouTubers I don't know there's lots of people the second thing is financials and what this means is do these people actually have some level of buying power do they have like cash or some level of financial abundance that allows them to pay things for example a bad Niche would be students students

who you know wants to eat healthy maybe you'd want to do uh coaching for like he for healthy eating or something well the problem is is working with students is they don't have any money or like another Niche could be refugees they probably aren't going to be able to afford your services so we're looking for size we're looking for financials and then the final thing that we're looking for that really qualifies whether or not a niche is any good is pain and suffering because remember the way we make money is by adding value value is

created when pain is alleviated and so the more pain that the niche is in the more painful the problem the more value we can create the more money will be exchanged and so if you want to learn how to make a ton of money you just need to find a ton of pain think of a niche like a oil field what you're doing is you're basically finding the niche and it's it's like an oil field I'm just going to draw this here let's just say that this represents an oil field and and here you've got

your like you got your big oil drill drilling into the ground I don't how the hell these things look but you got your oil drill here and you know we're drilling for oil down here and so what what a niche is like and what a group of people are like is we're looking like they have pockets of pressure so what's happening is this is the niche here underground as we go down and what you're doing with your Niche is you're trying to basically drill for oil these are basically pain points or points of pressure and

so you're going to drill down with your offer basically or your product and you're going to try and find a point of pain or a point of pressure and by hitting that obviously you're going to release all this pressure and it's all going to come up to the surface and you've essentially struck oil so when you're thinking about picking a niche and finding a problem to solve think of it as if you are a Oil Corporation drilling into the core of the earth to try and find pockets of pressure that you can basically use to

create value because if you're drilling as as an oil company you're looking for these pockets of pressure to release and this is kind of what the human mind is fractally inside of a niche is like these niches they have problems and all you have to do is just drill down and find them and then once you find them you expose them then people will basically be like oh Dam I and I'm aware of this problem yeah I'll pay you to solve it for me that's the first step is you need to pick a niche so

the question then becomes like okay well how do I know what Niche is right or how do I know what Niche is right for me or what should I pick well what you're looking to do here is we're looking to draw a ven diagram and it's not a pair of as I promise but we're looking to draw a v diagram between what qualifies a good Niche so qualifications and then basically you what are you interested in and then what qualifies a good Niche and we're really looking to find something that sits in the middle here

so for me when I was starting my first business this was the gym Niche and the problem I help people solve was marketing because the gyms needed help getting more customers and so you're looking at what you're interested in you're looking at what then qualifies as a good Niche just make a of every Niche you might be interested in it can be any group of businesses it doesn't matter by the way if you you don't have to come at this with the intention of selling marketing or selling coaching or selling Consulting because niches have way

more problems than just getting customers there's way more to the market than just client acquisition or Facebook ads or funnels you don't have to worry too much about Penning yourself into what service you're going to provide just yet you just want to pick a group of people and what we're then going to do is we're going to invert it and we're going to pick the service that we offer based on what the niche needs the most and I'm just going to put this up here once you've picked a niche the second thing you have to

do is basically find the problem you've now got a group of people or maybe a few groups of people that you might want to entertain the key to picking a niche is just picking one because focus is kind of the rule of success so you pick one Niche and then what you're doing is you're going to do an audit a problem audit problem order is essentially where we go to the niche and we start doing some research because what we need to do is we need to find what problems do these people have because remember

the core rule money is made when value is created value is created when pain is alleviated and pain is alleviated when problems are solved and so if we want to start the the base of this thing to create this value and create an exchange that is worthwhile to make money well then we have to start with the problem because by alleviating the problems we alleviate the pain and then we create the value and then we make money we have to go to the bottom of this thing we don't set out this is an important lesson

do not set out with the intention of making money set out with the intention of properly solving problems and the money will come it's obliquity we achieve making money through its opposite which is basically exchanging value which is solving problem so we want to do an audit on the niche so once you've picked the group of people that you want to help what you're going to do is you're going to go to them we'll just use any example doesn't really matter and this is just the group of Niche the best strategy for doing this is

is basically just going to this group of people and just asking them like what are your pain points what do you struggle with now you might then think okay well no one's going to tell me that but the way that I did this when I was doing my niche market research at the beginning was basically to go to these businesses and call them up and just pretend to be a student and I'm like hey you won't know who I am but I'm doing a paper for my local College on what it's like to be a

gym owner and I I know that you're really busy um but I was wondering if you wouldn't mind if I could just ask you maybe 10 questions about running a gym not trying to sell you anything I'm just writing this paper and I really want to get some some quotes would that be okay now you could argue that's dishonest and it's a lie and so maybe you want to be honest and call these people and say I'm looking to start a business helping gym owners I don't know where to start I just want to know

what problems you face so I might see so I can see where I can add value in the market doesn't really matter but really you should probably spend like a good week or two a couple of weeks on this because your better your understanding of the problem and the market that you're solving the better you'll be able to tailor a solution I'm hoping you sort of start to understand the mentor model I'm using here which is inversion we we flip it on its head we ask ourselves what the problem is and then we build the

solution a lot of people try and start a business by coming up with an idea if you ask a lot of humans who want to start businesses why haven't you started a business yet they'll all say oh because I haven't got the idea I don't know what the idea the idea hasn't come to me I'm waiting for an idea but we don't come up with ideas in this shower it's very difficult to do that like you can't just bang out of nowhere comes a fantastic idea but what you can do and what's way easier to

find is a problem because a solution is the idea and so you're not going to go looking for a solution because in order to find the solution you first have to know what the problem is and so we start with the problem the second step to get into 10 grand a month or in this case for me even a million dollar a month which is literally what I did is you have to do an audit on the niche and so you call like I would call like thousands of people in your Niche hundreds of them

at least email them message them on Facebook message them on LinkedIn go into their place of business right it doesn't they might not be brick and water businesses but find them online and just ask them as many questions as they are willing to answer about their life and after you've done this for maybe i' say one to four weeks you know you really want to try and speak to 30 to 100 people because once you've spoken to between 30 to 100 people in the niche and you've asked them the same questions you'll start to be

able to recognize patents and this is where you're going to build a massive competitive advantage over the other people because everyone in your Niche might offer marketing services or something like that but I can give you an example when I was in the gym Niche um everyone had a gym marketing agency and myself included but I worked with three about 350 360 gyms over the course of my business North flow Consulting you can go and Google northl Consulting it's an actual live business if you want to we don't have clients anymore we've got rid of

them but you can check it out I'm not lying it's a thing we've got rid results blah blah blah once you start noticing patterns you can you can basically figure out where the value lies like by asking these questions we're doing the oil drilling thing we're just asking like what hurts what hurts what is it about running a gym that you hate what is it about running a gym that you love what is it about running this I'm just replace gym owner by the way don't go and do a gym agency because you have to

bear something in mind here that I don't know how many people are going to watch this video maybe a couple of hundred thousand I mean that would be nice but if a couple 100,000 people watch this and the example I'm using is gyms you have to use your brain to understand that a thousands and thousands of people are about to go into the gym and you might think like they're not but they are because it's the example I'm giving and a lot of people are completely critically incompetent and cannot think for themselves and they just

want monkey see monkey do retardation so please do not go to the gymnaste I'm warning you I I don't even care if you do or not cuz I'm not in the industry but it's an example and people take examples as gospel right so we're looking for patters you're going to spend a week or two couple of weeks trying to talk to properly deeply interviewing hundreds of people in your Niche and then you'll develop the patterns and what you're looking for is problems fractal problems that everyone in this Niche seems to share because if you look

at one or two of these people you you can't you're not really going to be able to predict what what Behavior they're going to have but if you look at them as an aggregate they're all going to share the same thing and that's why I can make YouTube videos that get hundreds of thousands of views because I know what my market wants and I know what will reson and I know what pain you guys have and I was you which is another Advantage as well so when you're picking your Niche when you're finding the problem

we're digging in we're asking questions you're trying to find the pain point and so really that's the third that's the the second thing here is problem isolation we need to get focused on something we need to start by figuring out who we're going to help and then we're going to figure out what we're actually going to help them do and so problem isolation is the second thing it's really the most important thing because now you have the vehicle in which you're going to use to introduce value and like I said this this can be any

Niche any group of people that just go and dig into their pain points what what keeps you up at night about running this business or like what do you really hate or what do you really love or what's one thing that if I could just waver one you wish could go away with with specifically to this business or specifically to this thing that you're doing you know find just questions that allude them to finding problems this is literally how I it and well it worked so the third thing is now where we're actually going to

start to look at building our product because up until really like you are the product in this instance in this business model you are essentially the product because what's happening now is we need to basically create a solution so the next step the third step to building a company and actually creating value after you've isolated the problem that people have pain about because I can tell you right now if someone's in pain they will pay to solve that problem like pain is the strongest form of negotiating bartering power that we have in a financial exchange

because the more pain someone's in the more Pro the more money they're going to put into solving that problem and if you don't believe me like go and find anyone that's terminally ill and ask them how much money they'd be willing to pay to alleviate their terminal illness they' give their life literally give their life savings to do that and I'm not saying that's a a good moral argument to make but you get my point more pain equals more money the next thing is to create a solution so you might then have the question of

well okay so I've I've picked my Niche I know who I want to help I've identified what problem those people have and i' I've really figured out like what really keeps them up at night and there's going to be a few things and you can just pick the one that you might might think is most valuable to solve the next thing is to create a solution so what we're doing now is this is all about information so here's the wonderful thing about problems and solutions pretty much every single problem on this planet can be solved

if it if if the solution if if the problem itself if by the nature of the problem it is within the laws of physics and nature itself with time and the application of the right information the problem can be solved so as long as it's within the laws of physics we can do it and if you don't believe me well you can you can look around pretty much anywhere and you'll see that we've solved a millions and millions and millions of problems of as humans that seemingly are impossible to solve like it's crazy when you

think about some of the stuff that we've done and how do we create Solutions well it's information you have to think of it like this your Niche has a problem and you need to think of this problem as if it was a lock in a door so this is a lock in a door and the lock requires a specific pin of of like of a key and so this is the problem this represents the issue that your Niche solves and the way we're going to solve this problem and open this door is basically by finding

a key that has the right code you know to fit the the lock if we come along with this key specifically this shape of key and we put this lock into this key then you know the door loow and behold will open so you have to start looking at solution problem information this is how we critic think through solving these things your Niche has a problem you need a solution what we're trying to do is really a solution to a problem in this day and age is information how do you do this how do you

solve this problem for people well what you do is you're going to go onto something called the internet I'm sure you might have heard of it before and you're going to start doing research around what information is required to solve this problem because here's the thing the problem that your Niche is facing has been solved because there are people in in your Niche who don't have that problem for example if I was in the gym Niche there's you know 100,000 gyms or whatever chances are there's a few thousand gyms on this planet that don't have

a problem with getting customers and don't have a problem with marketing and don't have a problem with getting people into the door and keeping members and so what I'm trying to do is I'm trying to find those people and I'm trying to find the sources of information that they use to solve that problem and then I'm trying to learn that information so I can then bring this information and package it into a product so really if you ask yourself like what are you selling to make money well you're selling a solution but a solution is

always going to come in the form of information now this isn't always true because let's say for example that you know the problem that your Niche has is professional athletes who have a problem with recovery and one of the issues that you want to learn how to solve is how to help people recover better let's say that one of the things that you give to these athletes that you sell is an ice bath and that's the solution well you're not really selling information however you did use information to arrive at the conclusion that the application

of the ice bath would Sol the problem with the information as a result of the recovery so you can get technical with it but really all you're doing in step three is finding out how to solve the problem so you find the problem then we're going to just figure out how to solve it and like I said many times over and I'm repeating myself a lot here I'm aware it's purely because I want to just drill this into your brain the way we're going to solve this problem is by figuring out the information I can

give you an example here the problem that like I said at the beginning of one of this this video the problem I solve for my clients is client acquisition at a high ticket level for agency owners coaches and Consultants so I've made my money solving that one problem of how do the how do I help these people get customers and how do I help these people book appointments and sign clients and so I figured out how to solve that problem by reading lots of information about psychology and systems and marketing and after I learned all

that information and I studied it for like years I then built a course that basically transferred the information over to the people that I was helping I uploaded my brain to a course people would then watch that course and download the information into their brain apply the information to their situation lock opens the door bang Bobs your uncle $20 million online that's how I've done it you need to find the information and you create the solution this is a lot harder to do than I'm making it out to be it's not easy you're going to

like this this thing here the niche thing should really only take you like a day this is going to take you weeks and this might take you months this is why I said at the beginning of this video that if you want to make 10K a month it's going to take you like a year or two this isn't just some 30-day like you can't just Rock up to a market and just start making more money than a trained doctor has taken 10 years to make in like 30 days doesn't work like that you have to

deserve it and the way you deserve it is through this process so this should take days this should take weeks and this should genuinely should take months it should take you a long time to figure this out and so how do you find this information well you need to start looking go on the internet and like type in how to get and then you know insert solution here to the problem and then read every single Google page you can find every single article every single book every watch every single podcast listen to every single interview

find people who have solved this problem and ask them like just literally all you have to do if you think about it is just spend a couple of months obsessing over this problem and if you do that and you watch everything you can consume every piece of information you can and you then filter that information through what is right and what is wrong then you'll probably have a pretty good job at solving it but the problem is is people don't want to spend months and months and months doing boring Research into some random problem for

some random group of people because it's painful and they just want to go and sit on a beach in barley and jack off into a coconut it's sorry I ter but you get my point it doesn't work like that this is you want you have to go through this to bloodly make it happen so heed my warning this is the third step this is exactly what you have to do it's not it's not complicated it's difficult but it's simple as as literally it always should be so that's the third thing is you're going to spend

a few months literally spending 12 hours a day obsessing over this problem and curating and and finding every single piece of information that you can possibly find to solve this problem so step number four here uh is basically offer up until now let's do a little summary you found a group of people that you're interested in and that you want to help you found their most painful problem or problems you've isolated one specific problem that you can use to add value then you've found how to solve that problem in theory this is the important thing

in theory you've curated or basically understood a plethora of information that if applied to the problem likely will solve it and you've done that and you verified that through people who have actually solved the problem and extensive month-long research and you could probably write a book on the thing at this point and that's really what would qualify you and I think to make money on online could you like could you write a 200 Page book on the nature of the problem that you solve and how you help people or could you talk on a stage

in front of thousands of people for like a whole hour or two hours about your thing without any prompts case in point this YouTube video I've been helping entrepreneurs go from0 to 10K a month for like 4 years now and I've been helping with cl acquisition for a long time and I can sit here for hours on end and just make videos without any prompts just off the top of my brain like a small legal notepad of seven literally seven words so this is the thing you're becoming an expert but now we have to learn

how to create an offer because going to people and just saying hey I can help you solve this problem it will work but it's not really you need to create a compelling sales argument and you need to craft a persuasive you know piece of text or stimulus that will actually get people to talk to you so offer creation is a very simple uh structure a very simple idea really it revolves around two things it revolves around tangibility it revolves around time and it revolves around risk reversal and so for an offer to really be an

offer it has to be tangible and what this means is tangibility is basically putting a number or a measurement on the solution so for example instead of me going to a gym and saying hey I can help you get more members I would go and say hey I can help you get 30 new members or I can help you get 100 new members or I can help you go from I can help you add $20,000 to your new monthly EFT Electronics funds transferred it's a it's a gym gym gym term using the gym industry to

denot monthly revenue and so you have to make it tangible you have to figure out what the solution is and you have to put a number to it for example let's say that your Niche is Executives male Executives who want to increase their testosterone well specifically how much you going to increase their testosterone by are you going to double it are you going to triple it are you going to increase it by 500% you need to have some sort of tangibility for them to basically be able to visualize and properly conceptualize the solution because we

work in as human beings who work in tangibility the second thing in your offer is the time frame over which that tangibility is bound to manifest and so if I tell you I can help you increase your testosterone by 100% I need to give a time frame to it because without time time frame that the offer is rather chaotic and people are going to be like well is it going to take like a year is it going to take like is it going to happen tomorrow we need to set the expectation as to how long

it's going to actually take for this thing to actually happen and manifest next thing is risk reversal so once you've find the the tangibility and the time frame now you need to actually put your money where your mouth is and what that basically means is you need to be able to say to people I'm going to get you this result in this time and if I don't you either don't pay me or I'm going to give you back your money there needs to be some way for people to eliminate their risk and risk is usually

going to be all about finances because if you're asking someone to pay you to get a result in a specific time frame it really helps them to know that if they don't get that result in that time frame that they're going to receive their money back or that they can essentially try to solve this problem without risk and people love risk aversion people sorry people are naturally risk averse we have a cognitive bias in our minds called loss aversion it's probably one of the most powerful cognitive biases that drivve our behavior in Psychology and in

order for you to use that cognitive bias to persuade people to buy you need to have risk reversal because here's the thing you might be thinking to yourself well I don't want to guarantee results because I don't I don't want to have to give people's money back well it's this stupid statement is a stupid argument the market sets the conditions for survival and the conditions are very competitive and what I mean by that is if you don't if you're not if you don't have the confidence to guarantee that what you do works with a money

back guarantee why should anyone on the planet have the confidence to buy it sales and acquisition is the transfer of emotion at its purest form and what I mean by that is that if you don't have the confidence to offer a guarantee or have the confidence to put money on your mouth is with pay results or something then why should anyone buy from you it's as simple as that so that's really what an offer is and those if you have those three components of an offer you've kind of done pretty much all the work now

if you want to learn how to crit and offer it a little bit more detail you can always go and read Alex hor Mo's $100 million offers but generally speaking if you have the tangibility the time frame and the risk reversal you're going to get pretty far and also the cool thing about this is the more you've understood your Niche and the more you've researched the problem and the more you've researched the solution the better your offer will be because you'll know the lingo you'll know like how to communicate with these people and what messages

are going to resonate with them and work incredibly well because it's pretty simple like I can give you one small example when I used to reach out to CrossFit Gyms my offer to CrossFit Gyms was not I can help you get more members it was I can help you get more athletes because a lot of CrossFit Gyms at least the ones that I was reaching out to would refer to their members as athletes okay and if I was reaching out to coaches I knew that there was like different levels to the coaching I knew the

name of the guy who created a CrossFit gym and I knew that a lot of CrossFit Gyms kind of found him a bit annoying so you can just when you've done your homework you can really create offers and you can talk to people properly and this is once again the drilling for oil thing where we've got these different oil fields below the surface and we need to drill down and use our offer to use words that basically invoke emotion and pain to do this so that's the fourth step without getting into too much detail that's

how you create an offer when I teach offers at a more advanced level it does get far more complicated than this but we're not trying to build a you know eight fig business you just want to get a couple of clients a month and you should be able to do it with that okay so number five number five is where we're actually going to start doing some damn work okay and This Is Where It Gos pretty simple this is this is where it becomes more about your pain tolerance than anything else I'm talking about Outreach

so once you found the problem solve the problem or at least understood how to solve the problem and you've packaged that problem up into a compelling offer well now really all there's left to do to get to make money is to put this offer in front of as many people in your niche as you possibly can and so Outreach is basically are the art of finding people in your Niche online typically and using some mode of electronic communication to present your offer which is basically a stimulus to your nation it's as simple as that and

so what we're doing is we're calling we're emailing we're texting we're whatsapping LinkedIn Facebook Twitter Instagram like Tik Tok anything you can use to get in front of these people and all we're doing is we're selling them our offer we're saying hi John I know that you have I know that as a blah blah blah blah blah you probably have this blah blah blah blah blah I can solve this problem for you with X result in X time frame on risk reversal basis don't suppose that might be a interest you it's as simple as that

you you probably use that script and get clients you might have to get a little bit more creative than that depending on the saturation of your Niche and how many people have tried to solve the problem before you but this is why I'm not recommending you do like a marketing agency or something like I can I'm not I've got lots of examples of very cool little unique niches and businesses that I'm not going to give you because it will just spoil it for the people that are in them but it's super simple you just reaching

out and basically the way that the the rule that I'm setting here is you really want to reach out to 10,000 people before you make any changes or give up this is the rule the rule of 10,000 is very simple and what the rule is is when you start doing Outreach you're going to start facing resistance and pain because you're going to have to start facing rejection and people are going to attack you and you people are going to be rude and nasty and you're going to have all sorts of problems with this emotionally but

the rule is you do not quit and you do it every single day until you've reached out to at least 10,000 people with your offer until you've done this you cannot invalidate this this this or this do not switch Niche do not switch problem do not switch solution do not switch offer until you've done 10,000 because most people if you've done this properly and you've properly researched your Niche and you've properly tried to solve the problem and you properly made it tangible time frame based and you've reversed the risk this should work and if it

doesn't work if the Outreach doesn't work it's probably more because of your emotional state and the fact that you're not really doing the work properly then the validation of the business principles so that's really it you just start doing Outreach you just reach out to people and then off you go and it's not as difficult as you might think you're just going to make a lot of calls when I was in my when I had my first business I made about 300 CS a day for like 6 months that's how I got from 0 to

10K a month just 300 CS a day literally just a gemed it was it was horrible I hated every every single minute of it it was disgusting but I don't really have any regrets so the next step after Outreach is to sell because what's going to start to happen when you do Outreach properly is you're going to start to book appointments you're going to start to get people reply to your emails or calls and say okay yeah I have that problem and I'd be interested in you solving it for me I'll talk to you about

that and so then you have to learn how to sell and this is I can't really cover this in this video because it's going to take like a long time but really sales is pretty simple it's just know your Market know your thing find the problem diagnose the problem tell them you can solve it and then just don't take no for an answer that's really the art of sales but I'm here just to give you more of a high level view of how to sell or like how to actually make 10K a month you can

like if you don't know how to sell right now I wouldn't worry too much about it until you've actually got meetings to worry about because the problem is with people who want to make money online is they try and start with number five or number six like they they skip the the very foundation in which their business would be built on and they go straight to the shiny object for for example you this look at you on YouTube right you want to make 10 grand a month I bet all of your time and effort is

focused on the shiny object of like what's the best Outreach method to use or what's the best sales script to use the best funnel to use but how much time have you actually spent researching how to isolate and solve problems and think critically and socratically reason your way through ideas you haven't because you don't know to but now you do so go and do it so sales is pretty easy sales is easy when you actually believe in what you're selling right when you've actually done this properly and you truly believe that what you do Works

sales is pretty simple because it's just a transfer of emotion just going to hop on the call spend 10 minutes asking them questions about the problem build some pain and by the way if you want to know how to do this just go on YouTube and just type in like sales scripts like you're going to find like dozens and dozens of live sales calls that people have closed there's so many sales resources on the internet these days and they're all pretty good Jeremy miners is a good good guy to listen for sales advice Cole Gordon's

another good one as well just go and watch those guys and within like a week you'll probably have a pretty good script down that you can try and that's that and then the same thing applies here like you want to speak to at least 100 people before you give up so fun fact I'm pretty bloody good at sales now I've done 2,500 sales calls in my time I don't do them anymore because I've got nine sales reps to do them for me however I got pretty good at sales but I I did like I think

like 60 or 70 sales calls before I got my first client so don't be worried if it takes you like 50 calls to 100 calls to get your first client it took me like 60 if you listen to me on the phone now you think godamn he's good and I'm bloodly good at sales I'm I can sell that's one thing if I know if there's one thing that on this planel that I can do it is sell and draw I can't draw I can definitely sell and so it took me like 60 70 calls to

get my first call my first deal so don't worry too much if if it takes you a long time just like I said 18 months two years trust the process just take your time don't be in such a rush and a hurry do it properly and then really once you get to this point you're probably going to be making 10K a month obviously this is very reductive and a very simplified version of how to get there but the final step the final step is really important and that's to start Building Systems so a system is

kind of like just defined as a consistent repeatable predictable process that uses inputs to create outputs through processes and basically what I'm going to ask to do now is comment in the comments below which of these steps you want me to explain in more detail like which of these steps sound complicated to you I can make a a video on systems thinking I can do that I like systems I can talk about all day like a system is basically just an input a process and an output and then feedback on environment I don't want you

in any way super form to worry about systems right now because the fact of the matter is you don't have to like starting a business is like driving a car at night you only want to focus on the road and immediately in front of you because if you start trying to look down the line here or here or here you're going to wrap your car around the tree just you lights are already going to illuminate what's immediately in front of you don't worry about these things yet just worry about these things and getting these right

before you worry so the reason I put systems down here is because what you're trying to do in your business is you're trying to build repeatable processes that you can follow to get clients and close clients and deliver results that's really what an online business does at least one of these consulting or service based businesses your you're basically getting appointments closing those appointments and then getting the people who you close results those are the three things that you have to systemize and focus on and if you learn how to do that properly you'll make a

ton of money and that's really what I've done but anyway that's basically 0 to 10K a month I know this is how it works because I've done it myself and I've taught this to like 2,000 people at this point on in my paid programs and like I said you can't buy my paid program if you're a beginner like we quite literally will disqualify you and we'll cancel the call if you don't have a business so if you have an agency or coal Consulting business and you you you you identify as one what I mean by

that is you might not have any clients yet but you feel like you kind of are one then you can use the link in the description to schedule a call but if you're just starting out and you've got no idea about how this business thing works you haven't really spent any time on it I hope this video helped you because well yeah I wanted to make it for you because if I had this when I was starting my life would have been a lot easier and God knows I would have made more money [Music] so

you want to be a millionaire it's not a rhetorical question is the topic of today's video my name is Charlie Morgan in the last s years I've made north of 15 to $20 million online I'm 25 years old and I've been able to achieve the status um of multi-millionaire by what most people would consider quite a young age and in today's video I'm going to explain how you can do the same and how you need to think and Orient yourself in the world to make this happen because I've been able to do this many times

over and I'm at the point in my career now where I've helped a handful of people my clients also achieve this status so I got kind of good at it and I'm going to make this video to explain how you can do the same and by the end of this video you will hopefully see the right path and understand what you need to do to become a millionaire okay so the first thing that you have to gauge and the first ingredient that you have to um have essentially to the soup of a millionaire so to

speak is time it's not about like investing in crypto or going into real estate it's it's not about smma it's not about affiliate marketing it's not about Amazon FBA it's not about selling courses it's not about you know doing repurposing content or being famous on Tik Tok it's all about time time is your biggest friend the thing about money is time okay okay and if you don't believe me go and look at Warren Buffett's net worth over time go and look at any Billionaire's net worth over time and you'll find on average that it takes

time now I'm going to set an expectation with you shortly and you're not going to like it you're not going to want to receive this information your ego May block it out you may choose to ignore it um that will be at your peril okay and that expectation is seven years okay when I was 18 um about no when I was 17 I think about eight years ago I watched a video by Patrick B David and in that video he told me um it's going to take seven years for you to become a millionaire and

I didn't listen to him I didn't want to listen to him because you know my genz Millennial whatever the hell I am fried like just completely ruined brain couldn't even comprehend a 70-day Time Horizon let alone a 7-year time Horizon and if you're watching this now I want you to know that it's probably going to take about 7 years for you to become a millionaire okay it's not going to be fun it's not going to be exciting it's not going to be McLaren pans partying on on yachts and renting Lamborghinis and skydiving in Dubai it's

going to be 7 years years of you locked in a room isolated from society focusing on one thing and that is how you become a millionaire so the thing about becoming a millionaire is time it takes a long time everyone wants it fast and my business partner Bo came up with this absolutely just banging quote you know to use a British colloquial phrase banging quote man he said that results are guaranteed but speed is not and so if you want to get rich just take your time pace yourself be patient and this is the biggest

lesson that I've learned through through my last you know seven eight years as an entrepreneur it takes seven years maybe five depending on the skills you already have but I'm going to explain why it takes so long and I'm going to explain what you need to do and you should Now understand what's do so just bear this mind give yourself a 7-year time Horizon stop trying to get to 100 Grand a month in the next year stop trying to become a millionaire by you know 19 because you saw some kid in Dubai do it just

pace yourself and understand that this is a marathon it's an Iron Man it's an ultramarathon in the desert it's going to take a long time and it's going to really hurt and suck okay so let's get into the first thing so well the first thing is really time right and and not many people understand how time actually works um but I'm going to explain it to you so the thing about money is time right now time is a bit of a um well it's a bit of a monster of an idea to break down because

it's it's an arbitrary human construct um it's an abstraction built and you know built to basically standardize and understand the flow of cause and effect through the universe right it's kind of how we make sense of stuff in fact if you go onto um Wikipedia and you click on um the second link of like the second hyperlink of any Wikipedia page it doesn't matter what it is if it's if you're looking at armadillos or pillows I don't care right if you click on the second um hyperlink of every Wikipedia page that you go to um

and you keep doing that so you go from armadillo to like animal to whatever that might be on the second link eventually you're going to get back to philosophy right the way it usually works is it goes um usually goes science and then maths and then language and then philosophy and then sometimes usually what philosophy will do is it will either take you in a loop or it will take you to time so time is kind of like this abstraction built to standardize um chaos right where we basically like so we can have orders of

chaos and understand how things work but time so what you have to to realize is that the universe is governed by something called cause and effect and that might sound obvious right that might sound pretty like okay duh of course but when you understand how time actually works and how cause and effect actually works you can become a millionaire so let me explain let's actually get into some nuts involves here okay so what you need to know is that if you want to make you know this is supposed to be a dollar sign if you

want to make a million dollars and you want to have that in your bank account and that's your goal this is an effect a million dollars or being a millionaire as having that as your financial status in life is an effect okay it is essentially a snapshot of the future a projection a it's a thing right yeah can manifest it's an effect and so if this here is an effect well we can understand that every single effect in the world has a cause and so you know this is also called hegel's dialectic I won't get

into it but it's it's pretty straightforward actually let's get into it let's go deep why not you know let's get into it hegel's dialectic is basically this statement where over here right you have a thesis and then you combine that with an anti antithesis right and you get something over here and I'm going to explain what this actually means just bear with me I know this is about how to become a millionaire and you're going to be like what the hell but just bear with me right and then this is a synthesis and then we

have this called feedback okay so this is basically how to visualize cause and effect this little diagram here this changed my life and it I you know I'm hoping it it's going to help you so we have something called a thesis so this for example a thesis is something in its raw form it's just something that exists an antithesis is basically something else that exists and the synthesis is when you combine the thesis and the antithesis and the synthesis is the result of those two things so for example let's say that the thesis is your

skin and the antithesis is the sun and the synthesis of combining those two things is sunburn that is cause and effect right or let's say the thesis is um your stomach being hungry and the antithesis is eating a salad and the synthesis is no longer being hungry right this is cause and effect thesis antithesis synthesis and then the way this works is once You' basically created the synthesis which is the effect as a result of the cause right once you've created this thing here what happens is this Loops back around and becomes the new thesis

right so if I come over here over you know over time the synthesis is now the thesis right and the thesis is now going to meet another antithesis to create another synthesis and this is how the world works okay it's called hegel's dialectic or heel dialectic I don't know how to actually pronounce the person's name but this is essentially the description of cause and effect okay and so I can give you a 100 examples um like another example would be the thesis could be you right now watching this video and the antithesis like well this

the thesis is you the antithesis could be this video and the synthesis could be you becoming a millionaire but here is the kicker okay between when you combine a thesis and anasis you know we have this equal sign here right and this is basically a line like you know you combine these two things to get the synthesis but here's the kicker in here we have time and so what we have to understand about the way the world works is that between thesis between combining a thesis and an antithesis time elapses before we get the synthesis

and so the reason this is so important to understand is because if you want to make a million dollars we understand that this is an effect this is a synthesis this is nothing but combining the right thesis and the right antithesis and giving enough time to elapse for the cause and effect relationship to manifest and create the money okay but the reason this thing here is so important to understand is because of the way the cause and effect works right and so let me give you a really good example let me give you a really

really this is this is going to help you right so over here right we've got the graph you can see the graph okay good I'm going to bring it down slightly okay so on this side of the scale can you see that yes you can we have effect and over here we have time and let's just say that this you know this this is just years you know whatever now the Little Dot here repres presents A Cause right this is when we take something a thesis and we combine it with an antithesis to manifest a

synthesis for example you in your state right now watching this video and going on to become a millionaire or you um reading like you with without any knowledge of the Roman Empire reading a book on the Roman Empire and then understanding the Roman Empire right now sometimes with hegel's dialectic right when we look at you know the synthesis um sorry the thesis the antithesis and the synthesis sometimes when we combine the thesis and the antithesis to create the synthesis this can happen very quickly right this can this can go real fast like for example if

you're hungry and you eat food you're no longer hungry but that can that can be a matter of minutes right but an example I'm going to give you now we'll solidify this so this is me right and at this I am at this point 17 years old so at this point I'm 17 and right now I'm 25 okay so between these two points what have we got we've got about 8 years of time okay when I was 17 years old I started reading okay I started reading non-fiction business books um everything that I could get

my hands on I I think between in the last8 years I've I don't know how many books I've read um what would it be like 50 I mean hundreds maybe three four 400 books perhaps I taught myself to speedread when I was about 18 so I could just I can still speedread it's quite a good talent to develop but anyway um when I was 17 I probably read in that first year I i' say like 40 books you know I didn't have anything else to do like a levels were just no well I wasn't doing

a levs I was doing GTS at this point anyway whatever I read about 40 books here's the thing now if this effect is represented by money right and this is0 and this is Millionaire right this is how this works so you at this point here this is me reading 40 books right it's 17 and what happens here is the books don't really add any value at the beginning because the thing about gaining knowledge and you know building um your paradig and your understanding of the world and the way that things work takes time it takes

hundreds of books it takes studying first principles studying founding fathers like it takes a long time to really get to the bottom of like how things actually work and even when you get to the bottom you're still miles off probably right um Socrates figured that one out right but anyway so this is how this worked so this this this effect here this cause rather you know this this hegel's dialectic thing of reading 40 books didn't really do much and then over time it became exponential to the point at which becoming a millionaire made sense right

and so because what happened here is this is me at 17 so what have we got here 1 2 3 4 5 6 7 8 right so let's just put this one here so this is this is after eight years of reading right and this is just one example because you know here I'm 18 here I'm 19 here I'm 20 21 22 uh [ __ ] 23 you know 24 25 and so every year I read near enough another 40 books right I kind of just made it habit and I've continued that habit okay and

what's happened is basically at every step of the way you know with regards to like making money or my knowledge building it's compounded because when you stay consistent with a habit and when you stay on track on one specific specific thing you basically create what is known in thinking or in maths or in physics I think it's physics as an exponent and so if this is you know this is 40 books This is 40 books This is 40 books This is 40 books This is 40 books right 40 40 over here you know over time

just reading 40 books is not going to make you a millionaire it's probably not right but if you continue doing 40 books every year for eight years you become smarter than like 99.999% of people because in fact probably even more than that because most people they finish their degree and they don't read a single non-fiction book for the rest of their life right maybe they read sapiens right and then that's it right so this is why the thing about money is time and the thing about becoming a millionaire is time because every time every time

you repeat the action every time you read this is just with books I'm going to give you some money examp examples in the second H right every time what happens is all of these extra Hegel dialectic synthesis Creations they feed back on the previous ones and when you get feedback you get this slope and basically this is sort of how my knowledge or how my income has gone where I've gone from you know broke and nothing Dropout you know whatever you know insert so story villain Arc here right and every time I read another book

my the new book feeds back on the old book and I can now make better sense of my original knowledge with the new knowledge I've Acquired and so really the thing about making money is acquiring knowledge and applying that knowledge right it's knowledge strategy and execution typically but you can create these feedback loops um and you can do this with anything so this is the same thing um with money right so let's just say that instead of these being 40 books this is like $10,000 for example right and then I'd have to extend the time

FR out to when I'm like you know 70 years old or something but if you just invested $10,000 a year it might not seem like a huge amount but if you apply time and an exponent to that you're going to make a lot of money okay and so this is the first thing to get and the first thing to install into your Paradigm to understand is that time is the most important thing because what you need to allow is for compounding to join your your side okay and there's a quote from Warren Buffett that says

that compounding compound interest is the eighth wonder of the world he who understands it earns it he who does not pays it okay and that's a pretty good quote to summarize how this thing works okay we achieve this compounding effects through consistent action and repeating the same thing over and over again and so this brings me back or this brings me to my second point on how to become a millionaire and how to actually achieve this and that is Focus so in order for you to really build anything of value and in order for you

to do something and create something we need to have time but it's not just about having time because I'm sure that maybe you've been trying to make money for a lot of time but for whatever reason like you're not and so time without focus is kind of just waste and focus without time is waste you kind of have to have both and so what we can do is we can Define Focus as basically not distracted okay and really like what this is is this is just avoiding shiny object syndrome and what this is really just

avoiding is pain so let me explore this and I'll explain it to you so I'm going to draw diagram and it's going to basically explain this and you're going to get it okay so over here we have human number one right and over here let me just make sure you can see this you can over here we have human number two with a oddly long terrifyingly long neck let's just maybe give him a little bit of an adjustment here so he doesn't look too un well right so human 1 and human 2 they both have

two things as a human being you have been given the gift of two things right um you've been given energy and you have been given time okay now we've already talked about time but the second one is energy so near enough every human being has the same amount of energy right now you can maximize your potential energy right by sleeping better eating cleanly not drinking not smoking not taking drugs and basically taking care of your health like the better your health is the more energy you have which is why if you have ever wondered why

entrepreneurs want to take good care of their health it's because like an entrepreneur can make a lot of money but they can't make a lot of energy and making money is about channeling your energy into something that has high leverage and high asymmetry and I'll get into that shortly actually going to put that on my book here cuz we'll talk about asymmetric Leverage um and it's about taking your energy and channeling it into one place so let me to give you a metaphor to explain a power of Focus right let's say that you know you

have this you're you're on a desert island right and I I'll get into these boys in a second here but you're on a desert island this is a palm tree believe it or not this is the sea and here you are you know and you're like oh no this is bad I'm not going to survive right but for some reason um there is a magnifying glass like this is just a magnifying glass right on the Flor now over here uh we just draw it you have the sun right blah blah blah now focus is best

demonstrated through this metaphor because if you if you get a piece of glass and you like and you try and like you know you can use a magnifying glass to St fire right and the way we do that is by concentrating what the energy of the sun right so what you do is you get your firewood and you put it all together over here you pick up the magnifying glass and you direct the energy of the sun through a tiny focal point on the magnifying glass onto the fire and this is how you start fire

with a magnifying glass right and this is a very strong metaphor to explain the power of focus because the sun has this unbelievable level of potential energy that it can give you but if like if it's if it's channeled and focused into one specific small area you can put all of its energy into that area and you know basically manifests like fire you know which is pretty cool um but on the other side if you didn't have the magnifying glass and you just had like a big mirror and you kept shaking the mirror around to

try and like get all the energy onto the floor it's not going to work and so what you want to do is we want to ask ourselves like this is a magnifying glass just for like what is your magnifying glass right what is this thing that you can use to basically put all your energy into one focal point to create a fire or you know in I'm denoting like a fire as value right but you need to have a magnifying glass you need to have a focal point where you can Channel all of this abundant

energy that God or whoever you believe in or whatever you believe in or maybe you don't believe in anything but you've got energy right you've been given energy You' have been given calorific potential you know to convert into glucose and glycogen and sugar and basically you know take physical um you know literally move your arms and your fingers on your keyboard and think you've been given energy to do those things and everyone has energy but not everyone has the ability to focus it through a Channel or a point okay so on a desert island what

is one of the best things you can have it's a magnifying glass right you could argue there's a knife might be more important but if you want to start fire having a magnifying glass makes sense and so what we can imagine here is that the millionaire thing represents the fire being lit and the mag finding glass represents Focus okay so let me explain this right so here we go Okay so we've got person one person two and they both have 100 units of energy right this is obviously an arbitrary number but let's say they each

have 100 units of energy now person one um this is basically their magnifying glass right this is their this is their focus this is this is their energy right this is their pool of energy that they can get things from and basically use to make money person one decides to start a social media marketing agency they also decide to start a podcast they also decide that they want to do affiliate marketing and then they also think I'm also going to try and like build an Instagram page as well right and so they they go in

all these so they want in terms of making money they they believe this ridiculous stupid dumb lie that millionaires have seven sources of income which is just a complete total lie by the way I know a lot of millionaires and they typically just have one source of income or maybe two right because the people that really make the money just focus on one thing so people go out into the world thinking oh To Be A Millionaire I need to have seven sources of income so I'll do property investing and Instagram one thing is way better

and I'm going to explain why so they want to start one two three four businesses and then on top of that you know they also decide that they want to um compete in a bodybuilding competition so this is the fifth point of focus um you know then they they also decide that um they're going to learn Day game and go you pick up girls in the mall or whatever this whatever people seem to do these days um then they also decide that in addition to starting these four businesses trying to pick up girls and um

like being a bodybuilder um they also want to um they also want to learn how to paint and then on top of that they have duelingo and they're trying to learn French and also Russian right so this is like you know this is a problem because I'll just give let's just have one more so it's nice and neat and tidy um and then let's say on top of this they also want to I don't know they want to blog let's just say they're going to blog the whole thing right and this is how most people

think right and so what this means is this is arbitrary right but essentially they have 100 units of energy right to to basically like this is all you have all you have is energy right and time um and so you know 10% of your energy is going in this direction to the first business 20 10% is going here another 10% here right 10% 10% another 10% here 10% here 10% here 10% here and what's happening is like your energy is going in 10 different directions and this is the equivalent of being on a desert island

trying to start a fire with a big mirror just shiming it around trying to trying to get as much energy from the Sun as possible onto the ground right it's just you're only going to start the fire through Focus right and so this is how most people live their lives where they've got like a 100 different things they're trying to do like they're trying to blog they're trying to like learn languages and they're also trying to learn like an instrument and then they also like they're on self-improvement and then they're also doing like all this

and now they've got like two different businesses they're starting and then their friends doing this thing so they're going to get in on this as well and now they're going to train for an Iron Man like it's just it's it's just chaos right but the people that are intelligent um or you know I don't want to use the word intelligent because it kind of insults a lot of people but the people that get it this is how their life looks right they have their energy right and this is their potential CU it's all you got

is your energy right and what these people do is they just have one thing right and so what this allows them to do is where we've got 10 different directions here we're making an inch of progress in 10 different directions right what we can do is if we take all of this energy and we can just if I just draw this here we can put it all into One Direction right and so this is this is like this is how the the this is how people become successful right I'm going to draw even further just

so you understand right is you take all of your energy and you put it you put 100 units of your energy into one thing now let me give you an example in 2022 I embarked on a mission to build a product called easy grow for my clients okay and it took me 9 months and I knew that in order for my business to get to multi8 figures which is currently my goal like multi8 figures a year like 20 30 Mill a year I have to have the best product in the game and not just the

best product in the game but the best product in the game by anyone's imagination like to the point where nobody else can build something as good at it right and so for 9 months of my life all I did and this is not even a joke and I'm going to explain what I sacrifice in a second all I did for 9 months was put every single unit of energy I had into my product and that was all I did I sacrificed I stopped going to the gym I stopped meditating I stopped reading my relationship fell

apart I lost a ton of friends um my health went to to tatters basically everything that I was focusing on went down the drain and all I did for 9 months I had a full-on three trimester gestation period with this thing was focused on building my product and I've done it right and obviously now I'm healthy again and my you know I'm a little bit more balanced for lack of better words um but this is kind of what if you want to build something that nobody else can beat but this is kind of what you

have to do this is a sacrifice you make right and so you know person two here if they're clever what they'll do is they'll take their 100 units of energy and they'll just put it into one thing and so you know it can be it can be fair to say that maybe you don't just have one thing because you know that's not healthy like I can tell you from experience that spending 9 months like locked in a room like literally just working and not talking to anyone not going anywhere not doing any not not even

not even like seeing family members on birthdays or like going out for dinner with your girlfriend like just I I I purely literally mean every waking moment of your day is dedicated towards work and do not do it well you can if you want it's a pretty effective method to building something great um but I would not recommend it so what you might want to do is you know put 80 units of energy you know into you know into your business and then maybe you're going to put 20 into you know building like being a

bodybuilder or something but the thing is is like whenever you add something to your life whether it's a relationship or bodybuilding or reading or any anything like that well to be fair reading kind of contributes to this if you're reading around the problems in the business so it doesn't really matter but anytime you add something whether it's a hobby or another goal what you're doing is you're taking away from the business and so you need to start looking at your energy in in a transactional manner and what I mean by that is you know if

we imagine here right we just get rid of this if we imagine here that you've been given 100 units of energy right you you cannot get more right you can optimize your energy that's that's Ray one let me just redraw that you can optimize your energy by like sleeping properly eating properly um and not doing stupid stuff right taking care of your body basically but every time like this is like this is a finite pool of this is a finite resource and every time you add something to your life you spend this resource it's like

money you sp if you've only got $100 in your account and you go and you eat lunch and it cost $20 now you've only got $80 right obviously you can replenish that but you get the point and so every time let's say that you know let's say you want to learn a language right you know well that's probably minus 10 units right then let's say oh I also want to learn Brazilian jiu-jitsu right you know cuz that looks cool okay well you know if you're training like you know four 3 days a week and you're

watching YouTube videos and stuff now maybe that's like minus like 12 units right and then let's say in addition to that you also want to um I don't know what could be another example here um let's say what do people do these days um let's say you want to be an influencer you also want to be in stagram famous right and so you're on Instagram you know you're trying to build like a following and create content right and that's a big one because that's going to take a lot of your time because it's tied to

your narcissism and so you know that's like 20 units so just by doing these three things you know we've taken what is that like 42 units of energy away from what we need to do and what this means is we can only have like 58 units left to focus on the business but this is just four things because now if you add like a relationship right if you had a relationship um if you add like I don't know another sport as well and then if you add like YouTube like just watching stuff and then if

you also add like a like a Fil A movie or like a series you get the point now I'm not I'm not telling you what you should and shouldn't do like I think a good relationship is one of the like healthiest and most meaningful things that you can ever have ever so I'm not saying you shouldn't have a relationship I'm just telling you that like when you add something to your life it is at the cost of something else and that that cost is going to be your goal because if you're not willing to make

sacrifices for your goal your goal will become the sacrifice okay so if you really want to be a millionaire and that's truly honestly what you desire you have to get rid of a lot of things now I'm not saying you have to break up with your girlfriend or stop taking care of your health or you know if you're really passionate about gardening you I don't care but my point is is that when you add something you remove you take it away from something else for example if you have an Xbox and you play Call of

Duty that's a Time sync that's energy going into something that isn't productive or working towards your goal right so that's kind of how that works so you have to be extremely careful with your energy you have to guard it with your life because if you don't um it's kind of death by a th000 Cuts like there's going to be so many different things that come and get you um I can give you an example for me personally um so I moved to Dubai about 3 months ago and the problem with Dubai as an entrepreneur is

there's a lot of entrepreneurs here right which a lot of people think is a good thing and you know it is it is to a degree but the problem is that you get invited to stuff all the time now that's not like a virtue signal look at how many friends I have I'm saying that like dinners parties like people are always like cuz it's quite Dubai is a beautiful place I love it here but it can be quite isolated and lonely if you're an entrepreneur right right and so you know you've got invitations and everything

all the time to different dinners and events and yor parties and this that and the other and if if you're not careful you know you've got your 100 units here you can add socialite right socialite to the thing and that can take like 25 units away if you're not careful you're going to dinners like two times a week and I'm not saying you shouldn't have friends but I'm just saying that like be very careful with guarding your energy in your time and the way to guard your energy in your time and this is a Millionaire's

favorite word right a Millionaire's favorite word is the word no no will make you more money than any word any other word ever right being able to turn things down and being able to say no to things is the most important thing a millionaire or a person can do because the way you want to do this okay this is this how you want to do is you want to Define your goal like so right and you have your your current situation right you have where you are right now and you have your goal right and

you know this is this this should be what is known in thinking as your Polaris Star right this is the thing that you focus on this is the thing that you get up for in the morning and between where you are right now and your goal is a straight line okay and what's going to happen is as you try to walk along this line you know this is what it should look like but as you try to walk along the line you're going to get sidetracked so this is like for example anyone that's ever played

Skyrim right or any open world game where if you're playing Skyrim for example or a game with quests or like an open world game there's a main quest line right and then there's loads of side quest lines and with the side quest lines there's other side quest lines and within those quest lines there's other quest lines right and so maybe your goal is just to basically finish the main quest which for you right now is becoming a Millionaire right that's the main thing you're trying to do and that's your goal right um but the problem

is is you start and you you you begin on the right track and then you get sidelined you get sidetracked by a shiny object or something that you don't need to add or something that you just simply like don't need then you get sidetracked and then you go over here and then over here and then before you know it like your life is just something completely different and you get nowhere near your goal you get all the way over here to something completely different that doesn't add value or make you happy right and so what

you're looking to do here when you're trying to make money like or trying to you know complete a game is just stay focused on the goal and every day you need to wake up and you need to say no to everything that isn't your goal okay and so you know most my path to success and my path to becoming a multimillionaire by 25 it kind of looked like this like I would sort of go off track a little bit and then I come back on track a little bit and go off and then come back

and then and then off a little bit and and back but the main thing is that I always always caught it and brought it back so you know at this point when I was 17 or you know and I started like getting back into Xbox and stuff instead of reading I was like no back to it Focus right what's the goal remind yourself every day and then at this point when I get to like 19 I go to university and then like four 4 months into University I was going to do business and I was

like this isn't really going to help me achieve my goal so 4 months goes by and then I drop out that's a little tangent right I'm sort of going off the path on what needs to be done and I'm not focusing on the goal and so you know I'm partying doing all this stupid stuff and I'm go to UNI so then I I drop out and I get back to it and then over here could be um this is for example when I went into railing when I was into like I think this was within

2017 yeah when I was like once again like 19 20 probably and I went inter railing for like 3 months and then I started doing the laptop lifestyle and I was in like Europe and then I was like I'm going to go to Thailand and I'm going to go to Barley and I'm going to like you know I'm just going to live and like take my laptop and make a few thousand a month and just like sit on the beach and drink my ties and just like go and like explore the world and then I

did that and this got me this got me for a long time this a fair portion small portion of my life and then I S got to this point and I was like what the hell am I doing what's my goal my goal is to build a billion dollar company which is basically what I'm trying to do right now right and so my goal is to become a billionaire and like this has always been my goal from the very beginning I was start with millionaire but it's always been billionaire right and like and so you

know I got to this point and I was like whoa what am I doing so I had to come I had to bring it all the way back move back home get back into my office and just get back to work right and then um another one another one and then I recently um over here um for example might be when I moved to Dubai and I started going to all these expensive dinners and all of these dates and all of this the drinking and the parties and like yachts and all this basically which don't

get me wrong it's fun and I've got a lot of great friends here um and I love them all to bits and pieces but they all understand when I say no because I have to bring it back to the goal and the focus and so your job your primary job if you're on if you're on the road to becoming a millionaire is trying to just keep a straight line right focusing on the goal and the one thing so this brings me to another another point because this is I talk about Focus for hours it's a

b it's a big topic to focus on right prob not intended right but um shiny object syndrome right so now we can actually get into the the meat of this thing um a shiny object is essentially anything that isn't what you're working on and so what you what we're trying to do is we're trying to apply Focus over time well actually no I know what it is it's um yeah the equation for Success looks like this it's Focus times energy over time okay because what we're trying to do here is what if if you ask

if we're asking ourselves like what are we focusing like what what is this thing that we're focusing well it's our energy remember what I showed you with the the diagram just going in One Direction right you know or just just traveling in in One Direction here where you take all your units of energy and put them into one thing and instead of making an inch of progress in 10 different directions you make 10 inches of progress in One Direction and that's like success is about depth success is about um longevity and and depth of understanding

from it right and so what we're trying to do here is focus times energy over time and times the big one member times the variable that we have to begin with and we have to sort of end with because like without time it doesn't really matter because when we apply time we apply what we call a little exponent here where this thing this equation becomes infinitely more valuable and infinitely more um exponential as time basically elapses through it if that makes sense and so what this is about is it's about choice and so what do

I mean by choice well in order for you to become a millionaire you have to have a vehicle and a vehicle is essentially a business model right so your choices you know you've got all these choices you can go smma a right you can go Consulting you can go real estate you know you go real estate you go crypto you go Amazon FBA you can go affiliate all right you can go automation agency you I mean there's all of these different things you could you could you could I don't know you could you could be

a I don't know what what of businesses are there there's so many online businesses that you can start um you can be you can be a YouTuber you can be an influencer right it's all these different businesses that you can start right tons of them and the thing is is that inside of each business there's other choices to make right so I can give you an example so let's say out of all of these options you decide to pick SM right and that's what you decide to choose the social media marketing agency right so well

that's the first thing is you've narrowed down your focus so you've you've basically now got a magnifying glass right which is smma so let's say that you know if this here is the handle and this is the magnifying glass that looks like stey Stewie Griffin's had a stroke but let's say this is the magnifying glass right and this is SM so now you've got something to focus on right and I should have uh you can you can kind of get the point it's a magnifying glass you can see out there right but now you've got

something to focus on I'm going to redraw this so you can actually see it okay so the sun here yeah the sun here this represents your energy right and what you've done is you've got a magnifying glass here let's just pretend this is a magnifying glass and this is es and so what you can can now do is you can take your energy this abundant you know finite but abundant resource and you can Channel it through smma to essentially you know create value right this is money or fire whatever metaphor you want to use right

but here's the thing it's just picking SM is not enough because inside of smma right now you've got another choice to make because now you need to pick a niche and there are hundreds of niches that you can pick from but once again it becomes about like filtering your focus even further right and so you know you could go into real estate you could go into Roofing you know you could go into Ecom you could go into solar you could go into like there's all any any all these hundreds of niches you can pick from

but you got to pick one because once again it's the same equation right if we come over here and we have the sun which is your energy and we have magnifying glass number one which is SM and we'll challeng the energy through that magnifying glass to you know create a focal point of value and then inside of SMA we need another magnifying glass for your Niche right so which Niche you pick so you can channel the attention energy once again and then inside of the niche you need to pick which oh you need to pick

which service right you're going to offer because once you've selected your Niche it's the same premise it's like okay well do I want to do Facebook ads or Google ads or database reactivation or SMS or do I want to build like um automations for them or do I want to build websites or do I want to build apps like there's so many things you can do right and so once again it's about picking one service and channeling it through and only once you've lined all of these magnifying glasses up do you create value because the

the best thing about picking these magnifying glasses and these points of focus is you're going to beat everyone because it's a very simple equation if you are in there there two people here right person one and person two if person one has one Niche and person two has two niches right who do you think is going to win well it's very obvious because person one can put all of their units of energy in and to go super super deep and valuable on you can't really see that you get the point person one can go super

deep and valuable on just one thing but person two can only go halfway in each Direction so let's say that person two over here picks e-commerce and Roofing and person one just picks Roofing right well let's actually let me redraw this cuz this this this is better explanation okay right here we go so you got three people one 2 and three right one 2 3 person one um they go into the Ecom Niche person two they go into the real estate Niche and person three they decide that they want to go into the real estate

and the ecommer niche they go into two niches right so they go into Ecom and they go to Real Estate right now who do you think is going to lose well I can tell you now it's going to be person three but why because you might be saying but Charlie this person has two niches which means the market is twice the size which means there's more customers and it should be easier for them to grow because there's more people wrong person one they go into Ecom and they take all of their energy and Channel 100

units into Ecom to build what we would call depth person two they go into real estate right and once again they take all their energy and put it into one Niche 100 units of energy goes into there and they get de person three however they in to Ecom and real estate and now they can they can only put really if you think about it like maybe you know 50 units here and 50 units here right and so the thing is is like person number three is going to get wiped out by person number one and

two because if you were a real estate agency or if you were a real estate agent or an e-commerce business would you rather work with the person who only works with you or works with you and someone else and so you get to see the point here you want to just focal focus focus focus one thing for a long time build a huge depth of understanding and this is why my company Imperium acquisition has been so successful and this is why we can make north of $800 to million $800,000 to a million a month in

cash because we just focus on one thing we now help coaches and Consultants as well but that's because as we sort of grew to the size we could inside of the agency in the market so you can have multiple niches but only once you've outgrown the market and that takes like 5 years right so I wouldn't recommend starting with it okay so that's really that's the point of Focus right it's it's being able to Define one thing and channel your energy through one point of focal attention to essentially build value and by doing that and

elongating that um pattern of behavior over a extended period of time is what allows us to create value and create competitive advantage and essentially that's the easiest and fastest way to becoming a millionaire it's not about like the shiny objects it's about sticking with one thing and so once you pick your thing once you pick your vehicle your Niche your service whatever it is it's about sticking with it and this is what people don't understand because if you if you pick something let's say you pick smma right over here and let's say let's say we

know there's a 7-year time Horizon right towards becoming successful in this space right there's all these options you've got SMA you could go into e-commerce you could go you could be an influencer let's just say these are the the three things right right that's just there's obviously more but you know whatever so it takes s years to become a millionaire here it also takes 7 years and S years to become a millionaire here and here right the problem is every time you switch vehicle or model you go back to square one and so the easiest

metaphor is this right let's say that you have this is a road and on the road you have a car right and this is the car yeah look at that we're going to get some down pipes on there we'll Decap them you know yeah look at this we got a little wind screen going on all right let's just imagine for the sake of everyone's sanity but that is a car right get a little Mercedes loc object right so this is your business right sorry to hear that but just imagine this is the car right and

what's going to happen is you're going to get in this car and you're going to drive down the road of success for lack of better cliche that makes you want to throw up in my mouth right but here's the thing is every time like the going gets tough you're going to blame the car so you're going to start driving this thing down this road and you're going to get like a quarter of the way and like the the car is going to like have a flat tire or the engine's going to fail or the clutch

is going to burn out or like the down pipes too loud or it's whatever you know the car's always going to have problems and you are always going to be tempted to scrap this car and get a new one and start and continue your journey with a new car but the problem with that is that when you buy a new car to start the journey again you have to go back all the way to square one so let's say that you know you this car arrives here and then you get two flat tires and you

think oh this thing I just knew this wasn't going to work I I knew this wasn't the car I'm going to go and get another one and then you know you go and you go and you buy the second car and but you have to go all the way back to buy the second one and you start again and then you get halfway through the Journey and something goes wrong with the car and so you start again and then you get another two way two3 of the way through the Journey and something goes wrong with

a new car so you go back and you start again and this is what people do and this is the biggest trap that people fall into when the going and gets tough and when things don't work out and when someone gets a couple of months a year a couple of years into the business and they're not seeing the results they wanted to see that quickly and their expectations um well reality is not meeting their expectations in terms of what they're making um they they just basically Change Model they switch the business so they'll go from

SM to real estate or they'll go from Real Estate to e-com or they'll go from e-com to Affiliates and the problem is is you never really build any depth you never really build any value because what is the thing about money it's time and it's doing one thing for seven years so result are guaranteed speed is not and the easiest way to stay poor and to not become a millionaire is to constantly change the vehicle that you're using to drive because every time you change this you get sent straight back to the starting line and

now you can't transfer your understanding from the previous business because it's probably very different and this is the same thing with no matter with any magnifying glass that you use if you have an smma an agency and you pick real estate and you get two months in and you decide to switch you've just wasted two months stick with the thing if there is somebody else in the space who is making or if if if the vehicle that you're currently in has already made someone else a millionaire then it is possible that you can make it

work as well and I see this all the time where people hop into a vehicle they'll hop into agency space or consulting or whatever and they'll try it for 6 months and then they'll say oh it doesn't work it didn't work no no no no no no no no no the human didn't work right the vehicle like with marketing agencies for example there are thousands tens of thousands of successful marketing agencies on the planet tens of thousands of millionaires have being created through the agency space so if you get into it and it doesn't work

it's not because of the agency model it's because of you you are the problem you are the common denominator between all your suffering right and so don't ever blame the vehicle for why you're not where you want to be don't ever blame the kn don't ever blame the market don't everever blame the competition blame yourself and this is kind of what it all comes back to if you want to make money and you want to actually have a successful life and be happy you know like it's just about responsibility it's about not pointing the finger

at your Niche or your you know your business and saying oh I knew affiliate marketing wasn't going to work well if affiliate marketing didn't work there wouldn't be millionaires that have become millionaires through affiliate marketing you just haven't had the patience the skill or the character to solve the problems that you're facing and that's basically why you're not successful it's not it's not the business it's you and so maybe you've done this before maybe you have been in a vehicle and you know youve switched it out or whatever but you got to watch out for

this one man okay you got to watch out for it because pick one thing and do it for seven years and I promise if you do that you will become a millionaire but when you want it to happen fast and when you're expecting it to happen quickly what's going to happen is if your expectations are out of alignment with reality what's going to happen is you're going to want to change and quit and fail and try and find a shiny or less painful way to do it and I can leave you with this being becoming

a millionaire is about pain it's about sitting in a room for 5 to seven years for half a decade for a very large portion of your young adult life and sitting in nothing but pure mental suffering it's about consistency it's about Focus it's about waking up figuring out what needs to be done and doing it and figuring out what you need to work on and just working on that it's not about like don't everything that you see online about money and making money is all Bs it's not traveling to Thailand and you know laptop lifestyle

this it's not about skydiving it's not about girls or boys or whatever the hell you're into it's not about cars it's not about Mansions it's not about Yachts it's not about private jets it's not about about going on fresh and fit and telling women how ugly they are it's about pain the real people who make money and the real people that you should be looking up to right now they're not on a yacht they're not vlogging their insane lifestyle they're not in Rolex buying a new watch they're not you know dancing with models on a

yacht they are sat at a desk in a chair focused and they're in pain and that's how you become a millionaire do not fall prey to your projections of what you want it to be it's about suffering for near enough a decade and then you'll make it and I can tell you from experience that being a millionaire is pretty damn cool having the Financial Freedom to buy any Bas not anything you want I can't go and buy a yacht for example but having a Financial Freedom to not have not even like worry about money ever

is wonderful being able to go where you want when you want with who you want however you want the freedom the control it's it's a phenomenal feeling it's it's wonderful and it's well worth the suffering I can tell you that cuz you sacrifice 5 to seven years of your life to basically live you know 60 70 years in pure Bliss like it seems like a pretty good trade-off to me so the more pain you're in the the more suffering you go through the more successful you're going to be there is a direct correlation relationship between

suffering and success and that about summarizes the points I wanted to make in this video so if you enjoyed it you can subscribe you can like it if you liked it in the description of this video there will be a link um to a funnel it's a video of me trying to sell you something um for full transparency if you are an agency owner or a coach or a consultant and you need help getting more clients my company Imperium acquisition can solve that problem for you I personally don't give two Hoots if you click the

link or not okay it's entirely up to you maybe you don't like me I don't care but the point is that it's there I don't check it out if you want it's fine whatever um but I hope you found this video valuable um it might be one that you have to rewatch every month just to keep yourself sane but I enjoyed making it and I'll see you next week have a good day bye you know how it's almost like there's two sides of you one that builds and grows and develops and is confident and is

capable and wants to work and grow and one minute you know this part of you is existing you're meditating you're on self-improvement you're reading you're working you're doing doing things that you need to do to achieve your goals but there's another side of you a part of you that destroys where it's the polar opposite to the other side where you're breaking things down you're going to bed late you're going to stupid websites that you shouldn't you're playing video games you're not exercising you're not taking care of yourself and it's bad there's like an angel and

a devil on your shoulder and one week or one month the angel will be on your shoulder and this part of you will take over and you'll feel really confident about your ability to achieve your goals and you'll be working really hard and you'll be focused and you'll be locked in you'll be saying no to distractions and you'll just be you know you'll be like a monk disciplined proper how you should be but after a couple of weeks or a month of that you either burn yourself out or you stop feeling that emotion to grow

and you essentially just start to break yourself down and you end up in a rut and you end up angry and you you know you're eating bad foods you're not you're not doing things that you should be doing and you seem to just jump from one extreme to the other um the chances are is that this is happening to you right you're going through a cycle or you know you're living out a pattern in your life where you go up and you go down and your behavioral manifestations of your psychologies seem to be very unpredictable

and you swear to yourself every time you come out of a rut that that will be the last time you know you tell yourself I'm never going to do this again or I'm I'm never going to go back there and then miraculously two weeks later after you know two weeks of confidence you the doubt creeps back in and you go from feeling extremely confident and happy to extremely doubtful your borderline like depressed you have self-hatred well fortunately enough for you I've been through this for a long time um and I figured out how to completely

solve this and break the cycle this video will change your life this is that YouTube video that you've been looking for the one that you miraculously stumble upon and you watch and if you finish this and you watch it and you understand it until the end I'm going to completely blow your mind and I'm going to completely change your perception on not only yourself and your behavior but the entire way the world works and this is genuinely the key and the secret to truly getting what you want out of life and becoming successful and achieving

the goals that you want to achieve and that's not just some dodgy YouTube retention strategy like watch to the end because you're going to get value this this changed my life this took me from um a basically broke lazy um addicted useless you know apathetic 18-year-old kid who didn't really have much going for him and was just angry at the world and got rejected by girls all the time and just played video games and you know just drank and didn't do anything useful for the world all the way into someone now who is 25 years

old and has built an eight figure business has his dream life um and is happy and content and you know um the the the difference between those people is night and day and I can sort of show you right this is where I live um if you've been watching my past few videos like I'm aware that if you're going to watch someone talk about how to change your life on YouTube it's it's nice to know that they've actually got some level of authority so believe me I take no pleasure in flexing on you but this

is where I live um I have a beautiful house on the palm in Dubai um it's a pretty big house um don't know if you can see this here Tada but you know I moved here a few months ago um I have my dream car I have my dream watch which is a $30 Casio but all jokes aside like you know I I think that blatant displays of wealth are quite pathetic and I think that like I know that I need to earn your trust through Authority so that's my pathetic attempt at doing that right

you know your argument could be well if he's a millionaire and he can afford to live on the palm why can't he afford a new hairline but the truth is that I'm scared of Turkish doctors anyway let's actually get into this so I've drawn a little diagram for you and this is going to be a deep dark Dangerous video um it's going to tell you some truths that are going to um open your eyes and if you're not prepared [Music] to go on a journey of discomfort with me then I would suggest you click away

now this is not for the fainthearted this is not for this is not a casual self-improvement watch this is not I'm not going to tell you to you know pull yourself up by the bootstraps and go to bed on time and you know stop texting girls I this is not none of that all of those TR things that you already know to do like you know oh like fasting and all this it's not about any of that it's about something severely deep and terrifying and I'm going to explain it to you I don't know how

long it's going to take um maybe a couple of hours so let's hope that I can maintain my train of thought and explain so we're going to start with the um the diagnosis right what I've done here I'm actually quite proud of this drawing because you if any of you watched my videos before you know that I can't really draw I know that this doesn't require too much artistic prowess but you get the point so you are essentially as an entrepreneur or anyone trying to achieve anything you know you know if you have a goal

and you want to achieve something if you're not like a normal person and by that I mean you don't want to go to the 9 to-5 you just want you don't want to have that nuclear family and a mortgage you want something different you want to be different you want to grow you want to develop you don't you're terrified of mediocrity and being average and the thought of settling down you know with a with a job that you're not too sure of for the next 40 years terrifies you right and that's fair enough um so

if you want to escape that and you want to build a company you want to grow well you are my friend at War right there is an enemy there is someone or something that you have to defeat in order to accomplish that which you wish to accomplish right and the enemy is you I kind of explained this earlier there's two sides to yourself one confident powerful developing growing action-based the other one doubtful weak lazy apathetic angry doesn't want to work hates hates the idea of progress right and what happens is you can start to map

your behavior and the way in which reality manifests to you on a simple graph and this is essentially called an oscillation right it's a wavelength but we're just going to call this an oscillation of behavior okay and what your life looks like and how your life is currently happening is you basically build yourself up to a peak right where you get to a point here right where you feel pretty good you know you you spend a couple of weeks or a month or two months or even a couple of days and up here you have

loads of positive e positive e means positive emotion right here you're proud you're happy you're confident you're on top of the world you're crushing it right and what starts to happen is you sit at this peak for a short period of time right because obviously the the main you know the thing down the bottom here is time cuz our behavior is is tracked over you know the variable of time and so you know for for a short period of time here you sit in positive emotion now if you could be this person in this state

for your entire life you would achieve your goals easily right you know that side of you that knows what to do and your work working and you're concentrating and you're Focus you remove all distractions if you could just be that person forever then you'd have exactly what you wanted so the question is is well if you're this person and you start feeling great and happy and proud you're making progress and you're genuinely moving towards your goal then why do we have this like Cliff why does it happen well it's going to get deep but what

happens is you go from feeling great about yourself to feeling terrible about yourself you know this here represents growth and building and working and working and then this here you just stop working you actually start destroying so what you're doing here is you're creating and you're building and it's almost as if sadistically you create it just to destroy it and you come down here to a point where you have negative e which is negative emotion right these are the emotions that don't feel very pleasant they register neurologically as bad and painful we have self hatred

we have anger we have guilt we have shame we have apathy we have like just these negative low frequency emotions that make you feel pretty bad about yourself right um and this going to happen in a very short period of time as I'm sure you're aware you can go from being on top of the world at the top of Tip Top Of Heaven in your mind to the very depths of Hell at which you despise and this can happen in a day this can happen in half a day it can happen over the course of

a week it's usually gradual you know what it's like where you you go and you start working and then suddenly you sort of let one thing slip like I'm just not going to go to the gym today cuz I'm feeling a little tired or oh like you know I made 50 coold calls yesterday so I'll only do 25 today or I'll let myself off because I've done pretty well coming up to now and and and and the crack start to show and your discipline starts to waver and before you know it you're here but what

happens is you get to here and you get to the bottom and you feel all this negative emotion and you've built it and now it's destroyed you you know but for some reason by some miracle all of this negative emotion is channeled back into your work and so From the Ashes you rise you get to this point here you hit a low and then you start to regulate yourself you get to this point and you start to regulate yourself back up and suddenly it's about no I'm this isn't I'm confident and I am feeling good

and I can be disciplined and then you know a few days goes by before you night or few weeks or few months or whatever time Horizon that you track your behavior over then you're back on top of the world and you know all the positive emotions are back you're building you're feeling confident you're feeling determined you've got this drive you've got this motivation all these positive emotions are pushing you for and you do it all over again you get to the peak and then suddenly you start slipping and then bang couple of weeks couple of

months couple of days later couple of hours sometimes you're back here and you feel the doubt and so what's really happening here right is we are oscillating um our behavior and like our actual like physical actions are oscillating but really what we're oscillating between um are really two emotional states I would say right um the first one is confidence right and the second one is doubt so you seem to be sort of you know between these two states where one minute you feel like you can do it and what you want to achieve is actually

accomplishable and oh my God this is actually going to happen I can see it you're doing affirmations whatever but then the next minute it's 3: in the morning you're still awake and you're just sat there crippled with fear and doubt as to whether or not this is going to work right so what I'm going to tell you is that this graph um in order for us to break this cycle and like actually surpass this and transcend it which is entirely possible by the way I'm going to tell you how and your life won't be the

same it you it like I can I can I cannot OV exaggerate like the amount of importance this holds right now in your life if you resonate with this right um but in order to break this we first need to understand it right so what you might have noticed here um is that we have this sort of dotted Blue Line right and you might be asking yourself well what does this dotted Blue Line you know represent well this blue line that we have in the middle here represents the average State at which your behavior is

manifesting or the average result that you achieve in your life it's the average State effectively right and so what I mean by this is if you mapped your behavior um over you know 90day 180 day 365 time Horizon we would be able to establish an average right so let's start getting actually like let's get let's get specific on these behaviors because this graph can exist in so many different forms this isn't just like a macro explainer of your entire emotional state or behavior or being this thing manifests everywhere so this will manifest to the amount

of money that you have in your bank account to how healthy you are to the state of your office or the state of your like you know the state of your bedroom to how well you treat your friends to how extroverted you are to how introverted you are like how clean your email inbox is like this you have this everywhere and essentially what this is is it's like a internal thermometer of behavior right so in um in biology right in in human biology um our bodies are capable of Performing something called homeostasis and homeostasis is

essentially um if you're familiar with it you kind of should be um it's pretty responsible for keeping you alive but homeostasis is the like system in our body that is responsible for temperature regulation and control and so like if we get too cold then our body will start to do things to warm us up and if we get too hot then our body will do things to start calling us down so you know if you get too cold and you're freezing then your body will start to shiver and like the blood will start to like

circulate in different ways I don't know how it works for most of you um and then that will bring your body temperature up but if you're way too hot then you'll start to sweat and you know things happen to your blood and like your organs and stuff like that and then your body temperature decreases right and so it's important for the body to have this thermometer right because you know the average body temperature is 37° um and that's the temperature at which enzymes can catalyze substrates and you know that's the temperature which proteins aren't denaturing

in the body and stuff so it's kind of important that the body maintains its average because new Splash if you don't you die you know you know how like hard your body will fight like being too hot with a fever like it's not pleasant right and it's because it knows if it doesn't you're going to die so the point here is you can exp you can use this to explain ups and downs right so too hot too cold but it's also it's it's not physical in the body this is also psychological so too confident too

doubtful you know too happy too sad um what else some other like um too laidback too disciplined or sorry too disciplined too lazy right you you have this thermostat essentially this air conditioning of your emotions right and there's a gauge inside of your being or Consciousness or psyche that regulates your emotional state and doesn't let you go too far in One Direction and so the first thing to understand about this graph is it serves a purpose of Maintenance it doesn't one used to go to too much of an extreme and the thing about extremes emotionally

is that any behavioral thing or any emotion taken to its extreme will naturally become its opposite it's paradoxical so if you think about it like extreme discipline like and I'm talking discipline on a level that's like sustained and extreme like you all you do is like you're super disciplined but Extreme discipline will become extreme laziness through burnout right and extreme laziness can not always become extreme but for me it would because I won't tolerate it right so let's get to understanding this so the first thing you need to know is that like you can map

this let's just map this in terms of your finances right so I'm actually going to just remove these bits here CU they're going to get in the way of my diagrams okay just wanted this to be nice and clean though all right so I think that is a pretty good introduction to this graph and now let's actually start getting somewhat um somewhat like specific with this thing okay so if you track your bank account and how much money you have in your bank at any given time over time what you will find is probably an

oscillation between a peak and a trough so for example when I was 19 years old 18 years old actually and building my first business um at my Peak Financial State I would have about £10,000 in my bank account right and that's what I would save and that's what I would get to and and save and at my trough you know at my at my very least my bank account I would probably have about you know £4,000 and so this is the first thing to understand about the graph is you have a natural like ceiling that

you perceive do not surpass and you have a floor that you do not surpass so this is essentially like the lowest standard that you're willing to accept and I can tell you that most of the leverage you're going to get from this video and and and how I'm going to help you is we're going to talk about your standards because that's really the main thing um but the point is is that it would be very very difficult extremely difficult for me to surpass 10,000 in Saving as soon as I got to you know close to

10 grand or got to 11 or 12 Grand I I would just look for ways to spend my money and I would you know spend that money and I'd start to break it down and you know spend it and stupidly spend it and then I get to the point where I've got like £4,000 in my account right and this was like seven years ago right um and I would never ever go below below 4,000 like never it was just a rule of thumb would I would rather not eat for 3 days and spend no money

on food then go below 4 grand right and so I get to this point where I've got four grand and that'll be my Panic number right so everyone has a a panic number everyone has like a a standard that they're not willing to break and so I would then start regulating it back up to the point where I had 10,000 and if you you know if you tracked my average sort of savings you know how much money I've got in my bank account at any given time on average over the course of like 180 days

um well you you'd obviously find the mean between these which would be about £7,000 so the thing is here is in life you know it's 7,000 because you know if you add 10,000 to 4,000 like if 4,000 is the lowest it goes and 10,000 is the highest it goes and I regulate between these two points well the average is you know those two together divided by two because there's two variables right so it's about £7,000 um and the thing is is that in life it's all about this blue line right achieving what you want or

not achieving what you want is seldom about your low point or your high point it's all about your midpoint because the average is the thing that matters right because if I looked at my financial State and I was trying to to fix it and diagnose it and I was trying to get to groups with it and terms with it then like I'm not I haven't got 10 grand frequently I haven't got four grand frequently it's just the average of having both of those is is you got seven Grand right so this happens financially this would

also happen with other things in my life as well and I'm sure it does with yours so for example um let's take my state of Fitness when I when I was younger and I was like 18 19 right um you know at the peak of my fitness I'd be going to the gym 5 days a week I'd be running like 15 kilm um per week and I'd be like perfect diet like I'm talking not a single not a single gram of sugar or seed oil or anything is getting past my lips just perfection right perfect

discipline towards my diet and my my my body and so what would happen this would be my Peak and I might be able to sustain that for a couple of weeks or whatever um but naturally after you know a couple of weeks of that like I'd stop training or like I'd say I'm fatigued or like I'm burned out whatever and then like I'm also craving this stuff and I feel like I should eat it blah blah blah and so then down here like there would be zero days a week right maybe I do like 3

to five kilm you know per week and there's there's no dieting you know there's ABS I'm eating McDonald's I'm drinking Coca-Cola I'm like there's absolutely no dieting right but once again it's not about like my severe lack of discipline here and it's not about my extreme um presence of discipline here it all comes back to the average right because if I'm trying to like bulk or grow it's not about like doing it for a couple of weeks it's about doing it for a couple of years right and so it's about the sustained average of these

two things so what I'm going to encourage you to do now is take a second to get a piece of paper in a pen and draw out an oscillation like this and I guarantee that you will be able to map out lots of things in your life where this is manifesting right where you go up and you go down and you seem to have this pattern right so I want you to go and get some paper get get a pen and I want you to look at the thing or look at the things in your

life that you know are happening and then I want you to map them and I want you to make it like like what I just did there with numbers I want you to make it specific and predictable right because what starts to happen the first step to fixing this thing is becoming aware of it and you might say to yourself oh I don't have like a panic you doing the money the money thing is the easiest cuz you can actually see it with bank statements and stuff right but you might think like I don't have

a panic number or I don't have you do you have a number that you self-regulate down to and when you hit that number you you panic um I can give you a prime example right so my company imp pum acquisition um we are near enough at eight figures right in terms of in terms of income so like you know $800,000 a million dollar a month you know sometimes 700 but we we're near enough at that point now we're making $10 million a year and in December um of because I'm this is now January 2024 so

in December of 2023 um I think we did something like 500 grand in cash right in revenue and um you know it's December so we basically two weeks where there's no sales coming in um people are pausing and stuff like that so it's natural you've only really got like two weeks to do it but it's still counts as a month right and I remember this cuz it was only like a couple of weeks ago we got the financial reports back um we did $500,000 by give or take or pound maybe like $550 but that made

me feel pretty disgusting and I know that this is going to be extremely difficult to believe and I know that you're going to think about this as false and a lie but for me making $500,000 in one month makes me feel physical pain that genuinely registers in my mind as painful in the same way that £4,000 going below that would be painful me going below 600 Grand a month in Revenue makes me feel I'm beside myself with fear and Terror and I I know how ridiculous that sounds and I know how insane to you that

may be because if you made 500 Grand in one month you probably like I don't know what you do probably feel great right but what I'm trying to tell you is that this thing it doesn't go away this is a universal behavioral phenomenon and it does not matter what level of success or financial abundance or anything in your life doesn't matter what you achieve there will always be a lowest standard and there will always be the highest peak so for me at the moment in my business and I can tell you this because this is

exactly what happens right because I'm still living this oscillation but I've just been able to play the game at a significantly higher level and I've broken it and I'm going to teach you how to sort of get out of the cycle it's still it still regulates you can still become aware of it um you know I'll go between like you know like a million a month right where I'm making a million dollars a month and then you know we'll have like months where we redo like you know 500 to like 600 right so my goal

right now is figuring out how to get to like 1.5 just consistently and hold that there and then you know but the point here is you know if you told me if five years ago you know six seven years ago when I was starting out as an entrepreneur I was happy if I was making like three grand a month and my Panic number was like a grand a month that's when I'm freaking out right but if you transcend yourself enough you will genuinely get to the point where $500,000 a month registers as painful and so

one man's goal can be another man's hygiene standard right so what this is down here essentially is like a hygiene standard it's a standard it's something that you do not break or tolerate or in any way shape or form like like you just just just you won't allow it like the idea of me going below 500 Grand a month um like that's that's the danger zone that's T amount to me eating rotten chicken out of the fridge or not brushing my teeth for 4 days it's like I have these basic hiding standards that I don't

break cuz they're disgusting and I see the 500 Grand a month in the same way right and in the same way that I see 500k a month you might see three grand a month or you might see 2,000 in savings you might see an you might this might be you know minus this might be minus 1,000 maybe you're in debt maybe you've got an overdraft of £1,000 and anything below like a th000 anything above ,000 in your overdraft then you start to register that as painful and you start to panic and you start to save

money and grow and like try and build it up and then you break it back down so you know this number and these things you can map they become incredibly predictable and so what I want you to do now is pause the video for a second here draw a bunch of these out and track everything track your health track your wealth track your social life track how clean you keep your office and your room I used to have this for how clean my car would be like same thing with like my car and petrol like

I'd fill it up and I'd let it get to just the point where there was almost none left and I'd go and fill it up right it happens everywhere um the big ones that you're trying to solve is probably money but you can also track this with your emotional state with how confident you are so you should be doing that right now so we can now move on okay so essentially this thing it exists in a few different stages as I've mentioned so stage one is you know to sort of build stage two is to

like this is stage one you know and this is really happening over here right and then stage two happens up here when you hit the peak and you start to break it down stage three is like you know you sort of Hit the trough and then you start to build it up and then essentially what happens is you know we have stage four where it happens again right time to get deep all right um do I want to rub this off yet how uh okay right so I've got a few notes and a few points

um so this video is about to take a a Sinister turn um I'm going to explain and it's going to take a while to do this so you're going to have to bear with me because the answer won't become abundantly clear for maybe an hour right I promise it will make sense eventually I'm going to explain this part to you because the thing is about this cycle is it's not about how high you can go it's not about everyone in life who's trying to make progress they focus on the Peaks right they focus on like

how far they can go or how much money they can save or how healthy they can become but the truth is that the Dark Truth and I'm going to explain this all in a second is the low point this is the thing that matters because think this out of me for a second here right um if you if you figure out how to make a ton of money and you figure out how to become a millionaire but you have a gambling addiction or a you know spending addiction or whatever it doesn't matter how much you

make right in life and business whether it's money or health or relationships or anything it doesn't matter what you achieve it matters what you keep so when you achieve something a state or a level of Finance it's the the the hard work isn't achieving it it's keeping it and it's stopping yourself from coming in and destroying the thing that you've built so maybe you have this with your personal relationships right where you come in you meet a woman or a man and you build this relationship and then like a few months goes by and you

just break it all down because you're sabotaging yourself essentially right um so it's seldom is it ever about how high you can go and how far you can go it's all about what you don't what you what you do when you when you're down here when you're at your worst because you can extend this and you can go from May maybe right now you know maybe right now your your your limit is 10K right $10,000 £10,000 and you you can extend this out to like a million right you know but if whatever you can bring

it to like 100 Grand or a million and save a million or 100 Grand but if this part of you is still existing and still wants to just destroy you're going to have you're going to end up with the same result which is nothing or maybe the average increases slightly but if often if you don't address what's down here and you just address what's up here the more this grows in extremity the more that this thing develops and and and pushes forward like the more extreme the high if you don't address this the further you

have to fall so it's kind of like a like if you climbing a building the higher you go the further you are away from the from the from the floor if you want to build your ceiling you have to bring the floor with you right and this is a very profound thing it won't make sense for a while but I promise um I'm going to get going to it's there's there's a place to go right which I mean I you know I've actually put off my this video for like a couple of months because uh

it requires me to be quite open and emotionally vulnerable with you um because I can only explain this through my experience um and we we'll get into it um so the point I'm making is is like you know there's this there's a TV show called The Biggest Loser it's an American TV show you may have heard of it and The Biggest Loser is all about about fat people um and I'm going to say fat because they are fat objectively you can get upset if you want I don't really care it's about fat people who lose

weight and the idea of the game show is the person who can lose the most weight in an a lotted period of time wins it's the Biggest Loser right so who can lose the most weight and what the Biggest Loser do after you know a year or two of them of the show is they'll go back and they'll go back to the contestants that won or came second or Runners up or something haven't watched it in a long time and what they'll do is they'll reconnect with them and they'll find out have they you know

where are they at with their physique and their body and you know their health and almost always on The Biggest Loser they go back a year later and the person has put the weight back on and so what happens with the Biggest Loser on this TV show is they lose a ton of weight right so this might happen with their weight so maybe maybe like down here at the beginning maybe like you know we if we if we extend this out and we draw it down right and this is the the Peak at the beginning

maybe I don't know how much like they would weigh but let's just say that they're like you know 20 kg right so super overweight if if if that's not muscle it's body fat right and so maybe like you know they're their their lowest trough their floor they won't go above 120 kilos right and then you know maybe they lose like a bunch of weight and they get to the point where they're 90 kilos right you know which objectively you could argue is still over weight depending on the BMI but you know they they lose all

this weight and then time elapses but if they haven't addressed the psychological conditioning that is leading to them sabotaging themselves and and getting to this point they're not it's like you're addressing the symptom not the cause behavior is an effect behavior is a symptom of psychology psychology is the disease and the behavior like if you have a cold let's say you have a let's say you let's say you have um let's say you have a disease right and let's say that you have I don't know like cancer right to to to just bring a Sinister

one in and let's say that you have symptoms of cancer like you're vomiting for example if you go to a doctor and they give you anti like sickness medicine they are solving the symptom they are not solving the cause CU if they don't diagnose you and say that oh you've got cancer let's let's put radiotherapy or these treatments etc etc like if a doctor just looks at the symptom not the cause they're never going to solve the problem and so this is why you struggle because what you try to do through your to try and

solve this thing is you look at your behavior you you try to solve this problem by regulating your behavior and so it never works because there's a reason as to why this thing happens my friend and I can tell you right now is not the pomodora technique it's not it's not no fat it's not intermittent fasting it's not the gym it's not like self-improvement these it's not journaling it's not meditation these are behaviors they are symptoms they are manifestations of something deep right and likewise you know all the negative behaviors that you perform that bring

you down here like if you're on The Biggest Loser sure you can exercise and you can you can start to like you know eat better and exercise and do cardio but you're focusing on the wrong thing you need to focus on you need to strip this out root and stem understand why have I got to this point in the first place because it's not about the behaviors if you fix the psychology of which the behavior is Upstream then you fix the behavior you you you fix your behavior by fixing your mind because the the body

performance behavior is commanded by the mind right so everyone has this so backwards if you want to achieve a certain state of reality you have to achieve a certain character right a certain person certain type of yourself and you you don't do that through Behavior I can tell you that for free so let's let's get a bit into this shall we all right so the way that this I really don't want to I don't want to do it let's do it all right so let me explain to you um I'm going to explain the an

emotional cycle that exists in life and then we're going to get into why this thing exists and how you can break it because if you can fix the emotional cycle you can fix the the behavioral cycle um and I'm feeling a lot of resistance to doing it with which is why we put it off for 38 minutes but let's actually start talking about this um so when we look at this this graph you know that goes up and down like this um really there are four primary emotions or there are four stages or states to

the regulation of your emotional state to regulate your behavior and ultimately regulate your reality because what this thing is is it's a reality regulator right where you have a ceiling you know something that you will not go above and you have a floor that you will not go below and between these two between essentially heaven and hell like your behavior manifests and so your your body and your mind and your unconscious being doesn't want you to go below a certain point but it doesn't want you to go above a certain point why because these are

the points at which are familiar at which we are comfortable and you know you know the whole like oh you don't grow you're not outside your comfort zone this is true but people miss understand that this exists because of an evolutionary trait inside of the brain um that is that is engineered towards familiarity right because we know that like if we go like it doesn't make sense like logically but if this is 10,000 and this is 4,000 right the brain knows that we're safe between these two stages because we we sit between these two stages

and we're not dying right so that's kind of how this works any of these states like you're evolutionary you're regulating so I'm getting to the point so the way that your mind or your spirit or your unconscious being regulates your behavior is through emotion right emotion so the key is in the word here motion because emotion is like a not emotion a motion what is a motion well essentially it's an action right it's it's movement it's putting something into play right and so e basically means like emotion you get the point so what are these

emotions that regulate our Behavior so really you can sort of map this out in like I said four stages so I've got this over here because I wrote this out before to start of the video and I'm going to denote it with a couple of different pens so this is this is how it worked for me and this might be slightly different for you but I can only share with you here how I broke this cycle and how I came to go from doing nothing to a million dollars a month and this this is genuinely

how I did it right so this is how it goes um okay okay here we go so the way in which my behavior was being like my behavior is being controlled by my emotions right and so what would happen um if I if I sort of draw this graph like if we draw this graph in the middle here right you know we're going up and down up and down right so typically the cycle Begins for me with anger and this is an anger at someone in in particular it's anger at myself so this this is

stage one which is anger right and I'll just put an a you know anger exists for me at the very bottom of the trough this is where I've basically destroyed whatever I've built I've been lazy I've been undisciplined I've been sloly I'm maybe I've been gluttonous I'm sinning whatever you know I'm doing stupid stuff that I shouldn't do and I get angry at myself now this this this emotion for you might not be anger it could be shame it could be guilt there are lots of lowlevel emotions that like exist that will push you to

to to sort of fix it right and so the anger is the is usually the place that this cycle begins to me um obviously it's a cycle so it's chicken and egg like where the hell does it begin probably like when you're five right but it starts with anger right and then what happens is I get so angry at myself and I get so much self-hatred that the the anger has has to go somewhere right so in physics right there's this idea um the energy cannot be created or destroyed it can merely be converted into

another sort of um like Silo of energy if that makes sense like so you can't create or destroy energy it just it transfers between different states and it's the same thing with emotion right with this cycle it's like what's getting past here essentially is energy right or emotional energy at least and the more energy the more behavior and so what happens is the anger over here gets transferred into what I call drive and drive to you can mean a lot of different things Drive is determination discipline Focus motivation this is basically positive emotion that fuels

the hero's myth so this is like what you could call the heroes emotion it's when there's something wrong and you need to go and fix it and it's meaningful and it feels great because you know you go from being really angry at yourself and then you're like right it's time for me to pull myself out of this R like I'm going to you know then you it's it's the hero's emotion essentially right and so what happens is at the bottom I get angry and then this anger um quickly turns into drive right and the drive

happens here like just as I'm about to start you know on this upward upward Train by the way this isn't the Deep thing we we're going to get a level into this into my emotional state in a second right it's it's it's going to be difficult um so the drive like this the drive brings you up you know the the hero's emotion whatever you want to call it the the motivation the discipline the whatever it is and at the peak here this becomes Pride right cuz I've mapped this out pretty pretty diligently right so I

can tell you this becomes Pride so pride is a very simple emotion it's when you feel good about what you've done right it's when you you've been disciplined or you've been doing the right thing or you've been going to bed on time you've been working really hard you've been you know you start to feel good about what you've done you know it's like a good feeling like oh like I've actually made some progress here and I've saved this money up blah blah blah um and so you start to feel proud because you've manifested your drive

and you've you've escaped the anger so to speak right but what happens pretty quickly um is this Pride then becomes Comfort right and the comfort is the thing that sort of destroys it and then the Comfort after a while turns into anger so the way I'm defining Comfort here right is like you know you're all proud of yourself and you feel good and then you start to you start start to like you lose the drive that made you have all the positive like action and you start to feel comfortable and you're like okay like you

know I can sort of ease off the gas now and you know now it's time for me to sort of relax a little bit and like you know slow it down and I'll start to like do this and I'll go to bed a little bit late and you know maybe I'll go and eat the burger and like maybe I'll start doing this I'll go through a few drinks like I'm I can I'm comfortable now right and comfort exists for a fair while right but the problem with Comfort is it's not like there's no reason to

do the right thing cuz you just feel good you just feel comfortable you know you just hooked up to an IV on morphing you're just like yeah this is great I feel I feel fantastic right and so what happens is through Comfort like slowly anger starts to form it's important to understand that these are not binary emotional states you don't just wake up one day into comfort and then suddenly you're into anger right these are we transition between states right like for example if energy is being um if energy If energy is being converted or

transferred it's not just like one minute it's one form and the next minute it's another but let's say for example you turn on a light bulb right what will happen is the light energy will be converted into heat energy right over time as the as the as the light sort of you know gets hot and stuff like that and it'll be converted into heat energy um and then maybe eventually into kinetic energy but it's not sudden at least to my basic knowledge of physics it's not maybe it is maybe I'm completely incorrect but the point

I'm making is this is a gradual cycle and you can see as gradual by the way that these graphs go they are they can be exponential emotions so as soon as you start feeling angry it can really quickly come on but it's a it's a transitionary you know State of Affairs where we go in this cycle and so what happens after comfort you know you stay comfortable for a while and then you start getting a little bit angry at yourself because you know suddenly you've done some stupid stuff and blah blah blah and then you

get angry again and then the anger then sits in that for a while and you're sort of like still doing the stupid stuff and you know you're angry about it cuz like you're still angry so you go out and you drink and then you're even more angry that you drank and then eventually like we each emotional state has what we call a threshold right it's it's sort of like you know a point if this is a graph and this this represents a threshold don't know if you can see that there like the emotion where like

if this is sort of like the intensity right the intensity of the emotion and this this over here is time you know what will happen is the emotion will start to develop and start to and then suddenly it will hit threshold and then bang it it just like flies way up right I don't know you can see that there you can but the point here is it just goes you know and then your behavior starts to like line up so it takes a while for your behavior to catch up with the emotional state that you've

just entered but these are the four stages of the cycle now we need to get to the bottom of these stages to really understand like what's actually going on here right and there's a couple of things that we're going to get into and then I'm going to get into the the deep dark point that I really don't want to but will help you a lot because if someone told me this when I was 18 it would have saved me 5 years of immeasurable suffering so I'm going to do you a favor um but here is

where this gets fascinating and when I figured this bad boy out I was like oh I get it now cuz I've been meditating on this for like years right um so what this comes down to is the first principle of human behavior which is pain really at first principle the reason any human being does anything is to avoid pain right now you could make the argument there's other reasons we do things but the truth is my friend if you if you ask yourself why enough and you socratically reason your actions through to a length that's

probably borderline unhealthy and obsessive you'll find a deep desire to just avoid pain and here's the problem different emotional states carry different levels of pain so and different levels of pain carry different levels of action because in order for us to do something there has to be a reason that reason usually has to be pain right so anger if I am in the state of anger my pain level is like a 10 out of 10 if I'm at the bottom of the and this applies to as well I'm maching if I'm at the bottom of

the r and I'm at the very the trough the lowest point at which I could be I am so angry at myself and I am I feel so much shame and guilt towards my behaviors that I am in real pain right genuine real psychological like suffering like I hate where I am right now I hate that I've done this to myself I hate this has happened again I hate everything right and so I'm in a 10 out of 10 pain right and then when I get to my drive right I'm still in pain but not

as much right so when I'm into the drive stage you know maybe the pain is like a 6.5 out of 10 because like I'm still pain in pain but the thing is is certain emotional states act act as painkillers for the mind right right and what this means is that if I'm really angry and then I start feeling motivated the motivation dulls the pain a little bit it's like a it's like a sedative almost because the positive emotions like they they they they dumb it down because you're starting to make progress you're starting to behave

to to fix it and that numbs the pain right so maybe we let's just say we go from a from a 10 out of 10 to a s out of 10 so you know when I'm on this sort of you know remember what happens here right so we've got this and we've got anger here and we've got the drive here and we've got the pride here and we've got the Comfort here right and so what starts to happen is I'm I'm in my worst pain 10 out of 10 here 7 out of 10 at this

point so I'm still like below my average when I'm in my drive period right the thing that gets me from here to like sort of here I'm still in pain because I'm still running away from this feeling of anger and shame and guilt and all this suffering right so s out of 10 and then the thing is is when I get near to my Peak I start to feel proud right um and that's yeah that's that's pretty that's pretty pretty much how it goes I'm just looking at my whiteboard here um yeah essentially right so

I started to feel proud I start feel pretty good about it right and when I'm proud I'd say my pain level is maybe like a I don't know like a 2.5 out of 10 you know like there's if you're proud about what you've done it's kind of difficult to feel pain and pride at the same time like if you've just finished a marathon you your body might be feeling physical pain but psychologically like you're you're feeling pretty good right you're proud of yourself you're not like you did it right so I'm not in pain here

and then what happens is when I get round to comfort which is the thing that comes after Pride this is a zero there is not a single piece of pain going on in my life because what I can start to do is I can justify the doubt if I'm like if I'm proud and I start to become comfortable like I can now start to eat the bad food and spend the money and do the stupid stuff because I feel that I've deserved it right I'm not in any pain at this point and I'm not in

any pain because the behaviors that I'm performing feel Justified they feel like I've I've earned them I've earned the right to do to do the bad thing if that makes sense um and so this is how like this is the thing and so what we can observe is that with the graph is the level of action that you take to improve your life or break the cycle or start to make progress depends on how much pain you're registering at any given time um and that's essentially how how it works and so what I can tell

you and this is the unfortunate secret CU I actually need to make another note here um I'm just going to make a note over here and that so what I can tell you is that like the secret to con progress is pain right um and what you want to try and do here is learn to register your current ceiling as painful I'm going to explain how to do this right there's there's there's three things that I need to walk you through now right um the first one is what have I got there well no there's

two things I need to walk you through the first thing is a a theoretical model that I've developed on how to like break the cycle and the second thing is the the the thing that I am getting to that you need to understand all this to to get to why I'm going to explain it um and that's the the bit that I don't really want to get into because it requires me to be emotionally vulnerable to like 30,000 people but we'll get there I'm working to it I promise but you need to have context to

this thing before right so we've got this graph right and you know we go from up here to down here and we have an average in the middle right and by now I'm hoping you are you get you I hope you I've taken an hour here to explain this and I hope you understand it you understand that you have a highest point at which you can't seem to break past and the lowest point of which you won't go below because we never break our standards right we have an A average which is the summation of

these two things over a long period of time with enough frequency and we have four emotional states that regulate our behavior and explain why we do what we do but it's not the it's not the only reason but the way that like the way that you break this thing and the way you make progress is you have to basically change your perception of this ceiling right now we're going to attack this from two two pieces earlier on I said it's all about down here this is where most of your leverage will come from okay because

we'll get into it it's to do it's got a lot to do with trauma I know I'm dropping the word and now I'm hitting at you um and we'll get into that but the first thing we can do is we can focus on the ceiling and I can I can theorize this out and explain this out to so what you want to do and I I in my program impi Max program we have some mindset training that explains this and I explain this in there in some more detail but what we want to do is

something that I call flipping the floor right so we have the floor here which is a state at which we will never ever go below it's a Hing standard we just ain't going below it right and we have the ceiling here that we seem to struggle to you know break through we bang our head every time we try and we regulate back down what you want to do and I'm going to explain this in a simple format is you want to register the emotional state that you would usually register at this point here this is

how this is the secret theoretically and I've been able to do this this is how you break this cycle right is all of the emotions that you feel here all of that negative energy and all that pain that comes when you hit your lowest point you need to channel and continue to feel when you hit your ceiling because what we can know now is that this is all about pain and what we're trying to do here is we are trying to enter an endless loop of this stage here you know this stage here where we're

in the up this is what we're trying to cultivate as much as humanly possible Right is we're just trying to stay on this upward Trend and we are we will always always always be on this upward trend for as long as we feel true genuine pain the second that that pain is numbed and the second that that pain is gone is the second that you will stop working and you will stop making progress towards your goals and so what we want to try to do is when you regulate up and you start to you achieve

your goal and you you get to your ceiling is you want to start perceiving that ceiling and you want to start believing that the peak that you usually achieve is actually disgusting it's the worst possible thing that could ever happen to you let's say right now you want to make $10,000 a month you my friend need to reframe your relationship with that goal you need to look at 10 grand a month and imagine that that is that makes you it's it's disgusting to to just even just break 10 grand a month is just like horrible

that's so hard to do because you pedestal it right you see it as the be all end all achievement and that would solve all your problems in your life but I can tell you right now that if you achieve 10 grand a month and you celebrate 10 grand a month and 10 grand a 10 grand a month makes you feel happy and proud and good then you'll never ever that becomes your ceiling what you celebrate and what make what you register as emotionally nice and whatever up here numbs the pain is what will become your

standard is that's what will become your limit the the true rote of limit is celebration okay if you're playing this game to feel good stop okay if you're if you're if you're in getting into business because you want your life to be happy and you want to be content and comfortable do not go into business because once you enter this realm I can tell you right now that you you it is a trap it is a psychological trap that only a SEL few people have the heart to play consistently it's not about feeling good it's

not about going and sitting on a beach maybe that's what you think right now maybe you think you want to make 10 grand a month so that you can have Financial Freedom you're going to get here man and you're going to enter this pain and if you're playing this game to feel good just stop it's not about feeling good it's not about happiness it's not about being content or comfortable it's all about consistently constantly breaking yourself through this cycle over and over and over again and maybe you don't believe me but I guarantee you in

a year or two of entrepreneurial progress you'll realize exactly the same thing you'll get to 10 grand a month if if it means a lot to you and you'll get to 10 grand a month and you will feel the exact same way now you know all that pain all that suffering all that doubt all that you know you'll feel it when you make 10 grand a month because you know what will happen is what is your floor right now like you know you you'll break it and you'll get 10K month or whatever but then the

10K month will become the new flaw and you will start to register negative emotions at 10 grand a month and it won't feel good anymore it's a trap it you're not going to escape it it's great I love it I love playing this game it's like I said earlier 500 Grand a month makes me feel sick to my stomach and I know that sound I know you won't believe it and I know that you won't I know that that's not feasible and I know that that just sounds ridiculous but I genuinely feel true psychological horror

and pain at 500 Grand a month if I made $10,000 in one month I don't know what I would do I that would that would make make me like I I this is the thing about standards is you can't even it's the same thing as if I said to you like imagine if you like went down the street and you saw an old granny and you just beat the living you just beat her up you just beat this old woman up for no reason like you trying to comprehend yourself doing that you can't even imagine

it it's so unfathomable and it's so like out of your remit and and conscious understanding of the way the world works you can't even comprehend it like if I made $10,000 in one month I would be I reckon I I reckon that would make me ill I reckon I genuinely would be terrified like pure unfiltered horror and so you need to start to learn how to do this at this you want to be in constant pain this is a cynical way to explain the entrepreneurial Journey but do you think for a minute that any of

the super successful entrepreneurs that you look up to are always happy and feel great about themselves no like don't get me wrong I am in a place in my life right now where I am content and proud and happy right and you can you can have like a good life and you can have good things in your life but and you know because business isn't it's not all about business right but my point here is it's not like I don't want you to think that if you start a business you're going to be depressed forever

that's not how it works but my point here is like there always needs to be an element of pain if you want to make progress pain is petrol right and without petrol the car is not going to go anywhere so most people in their business is they're building businesses to try and Escape pain I want pain and I don't think you quite understand I derive pleasure from being in pain now and I don't mean that in some weird sexual masochistic sense what I mean by that is like I am comfortable when I'm uncomfortable and I

am I feel happy when I'm in pain you know so when I'm making progress in my business and I'm in the pocket and I'm suffering and I'm having to do the work and you know I love it like it it brings me true joy and meaning so I'm talking about this as if it's a bad thing but for me I love it because it's what I'm familiar with now you know it's kind of like if if I'm running and I'm doing like a 15 20K and you I'm running and it's horrible and I'm not enjoying

it but I love that feeling like I get genuine Joy from it you know and you might doubt yourself as to whether or not you can do the same but I promise if you do it for long enough like what becomes familiar becomes like you know what becomes what we're happy with right if you don't believe me someone explain stom syndrome to me right where someone can get kidnapped being in an awful lot of suffering and then they fall in love with a kidnapper it's kind of like that's kind of how it works this is

like the kidnapper right you'll fall in love with it you'll love it um so further to this point where you are um you're you're basically the the easiest way to explain this is you have a dream and you have a standard right you have something that you want and you have this peak this this ideal heaven-like state and you have this terrible hell-like state that you'll never break and go below right the easiest way for you to achieve your goals or to achieve your dreams is make them the lowest standards that you're willing to accept

we do not become the highest version of ourselves of which we can imagine we become the lowest version of ourselves that we can accept that's a soundin quote for you we do not become the highest version of ourselves we can imagine we become the lowest version of ourselves we can accept it's all about the standard right right now I've got one more thing to explain we're going to get into the Deep thing um but it's all about like taking the goal and making it the standard that you like that you so wish you didn't have

like I know it sounds weird man but you need to start looking at 10 grand a month and being like God if if I made anything less than 10 grand 10 grand in one month I would like I'd be on the edge of a bridge right you rhetorically I'm not telling you to kill yourself cuz you're not making 10 grand a mon obviously I'm not going to do that it's it's it's like a it's a point right I'm not using suicide to make points I'm just explaining you need to start looking at your goal as

an outcome that makes you feel very uncomfortable and very unhappy because if you register your goal as emotionally painful when you achieve it you will want to escape it and that will force you and push you even further away from the goal towards something better so for example like for me right now I'm in a state where if I'm not if I'm not clocking a million dollars in one month consistently leag I register that as true emotional genuine pain and I'm I've hit that number a couple of times but I'm not at the point where

it's consistent I'm like a couple hundred grand off here and there sometimes right and so I'm right now in psychological pain because I'm not at the point at which I want to be right and even then when I get to a million a month is still going to make me feel uncomfortable because I've been able to associate my dream and my goal with pain and it's such a hard thing to do and it's such a weird thing for me to tell you to do because it doesn't seem to make sense you like well 10 Grand

Am months would fix my life and change my entire life and you're telling me that I should be unhappy with that yes because this if you if you're going through this cycle where you suddenly you make four grand a month then you come down here and make one grand a month then you regulate back up to three and then back down to 500 then back to four then back to B if you're going through this cycle it's simply because you're not in enough pain and so you need to create Pain by looking at your goal

and telling yourself that that is not a good outcome you might then ask well that's paradoxical because then one when why am I going to try and move towards something that I feel pain towards um it's not that's not the point the point is that you need to tell yourself that if you're not at your goal you feel sick and it's like your goal is like instead of your goal being up here it needs to be here cuz this will really push you forward right so I hope that makes sense it might you might have

to sort of watch this you know a fair few times here but essentially this is like flipping the floor right you have the diagram the ups and the Downs you have the the low and you have the high and the way that you make progress is not by trying to increase your high but by trying to increase your low because if remember we have this dotted average across the middle it's all about increasing the average how do we increase the average well we know that just increasing the high in the long term won't increase the

average because if we increase the high without addressing the low the further we extend the high right so if you imagine for a second here the further we extend the high up all the way up here all the way up here all the way up here all the way up here like blah blah blah the further this goes right you know the further we have to fall back down to the original low so you you can't just set Higher Goals and expect yourself to achieve them you have to set higher standards and not accept anything

below that right so if you want to raise your average and you want to make progress in life and business it's all about what you're willing to accept not what you're not what you're willing to try and Achieve and so if you're trying to make set look at your goal right now and you need to start perceiving that as a hygiene standard not achieving that and not having that is is makes you feel sick and uncomfortable instead of instead of making you feel good having achieved it it makes you feel bad having achieved it it's

like it's the lowest point it makes you feel angry so if you if you're making like I'm going to stop this point I know I keep repeating myself but it needs to make sense to you before I get into the deep stuff um if you want to make 10K a month stop imagining that 10K a month is going to make you feel happy and start to imagine that anything that anything below that even just making 10 grand a month is like that's the lowest you'll accept and you need to meditate on this for a while

right so now um now I'm going to explain do you remember earlier how I talked about cancer and I talked about symptoms and we talked about cause and effect and how like if you had cancer and you went to a doctor and the cancer was making you vomit and the you went to the doctor and the doctor just prescribed your anti sickness medicine and you stopped thr up but you know the council is going to continue to grow because they haven't addressed the cause what I've spent doing in the last hour and 10 minutes is

I've been addressing the symptoms right and I've been telling you how to fix these symptoms right although with the exception of the last 10 minutes but we've gone into the sort of symptoms of understanding now I'm going to address the cause and this is something that I have never talked about on YouTube um it's something that I've only really discussed with very close friendss and family um it's going to take me you're going to have to bear with me here because to unwrap this there's a lot of personal emotion and suffering tied to this for

me and I am near enough certain that you will resonate with it and that it will in some way shap or form um help you understand yourself better and help you understand this cycle um forgive me if my emotions get the better of me and I start to um like like like right now it's it's going to be yeah we're just going to get into it and the reason I'm going to get into it is because I just wish that someone had told me this or had the balls to be honest with me when I

was starting out because it makes so much sense and right I'm going to get into it and whatever happens happens um okay so as we said there are two types of person so okay this circle represents you right this is your identity inside of this circle you have two versions of yourself this is simplified Yi in Psychology the reality is you might actually have 20 30 different parts of yourself operating right but to keep this simple and straightforward there's two versions of you right so let's actually um address these so you have part one and

you have part two okay right then so part one is the version of you that build stuff up part two is a version that breaks stuff down we don't need to worry too much about part one because part one exists and part one gives us progress and this that the other the part that we need to address and fix is the part of our s that decides that we want to break ourselves down and it's the part of ourselves that UND does the the progress why does this part exist why does our Behavior manifest a

negative way I'm going to explain it it's going to take me a while because it's a very dark and it's a very dark and difficult psychological concept to unpack um like I said it's wrapped in a lot of emotion so this is how this goes so how do I break into this um how do I break into this okay let's do it so we have negative behavior and a lot of people would call this negative behavior self sabotage right and the truth is that you're not really sabotaging yourself that doesn't make any sense cuz you're

like this this I don't get that um but the truth is that the reason that you have this self-sabotage is because there's a part of you that wants to destroy yourself right there's a part of you that doesn't want you to make progress doesn't want you to grow and this all comes back to trauma right this is this is this is how I learned this and this is the thing that did it for me right um so I'm going to explain to you how I explain to this is this is what has worked for me

I'm not necessarily pinning this on you or saying this is you I'm just going to tell you my thing and that might resonate with you and that might help you understand like I actually have got like for for the first time in this YouTube channel I have got a psychological block to explaining this to you like I'm struggling to I'm usually pretty capable of as you might have noticed of articulating my thoughts and getting into topics and just drilling to the point and but there there's a literally part of my mind that doesn't want to

do this so it's blocking it off but I'm going to get into it right so when I was when I was 12 years old um this is trauma by the way when I was 12 years old I was bullied pretty pretty hardcore bullying um when I was yeah 11 12 first couple of years of secondary school 11 12 13 for about 2 years I was was pretty viciously bullied um and I didn't really have any friends I didn't really have much support and I didn't really have any anyone to to help me um with the

exception of my parents but obviously it's in school right and every lunchtime I would take my lunch boox and I would sit in a toilet stool or I would go to the staff room where the teachers worked and I would sit outside there because those the two places where I felt safest because no one could come and pick on me right um and you know there were a group of guys in school who persistently picked on me physically emotionally um sometimes they pretend to be my friend then it was it was it was a a

horrible um couple of years and I had a bad time I don't know if you can hear the doorbell but I'm not going to answer it someone else can get it um and this is essentially trauma right and what this did to me is for for between the ages of 14 to really 18 four five years of my life I went in on myself um I didn't really have many friends um I never really had a girlfriend I played video games all day I ate junk food and I didn't really exhibit any sort of healthy

behaviors or or progress or like is pretty pretty unhappy time and when I got to 18 years old um I essentially wanted to start to build a business right um and this was like a psychological phenomenon right you have to understand that if you want to create a company you're weird and I don't mean this in like a negative way but you have to think about this the psychological conditions that are underpinning your drive for unique weird abnormal progress are you're different right if you you've just spent an hour and 60 Minutes watching a video

on how to regulate your behavior through emotion on a graph with some weird dude with a dodgy beard like this is weird right you're you're not acting in a normal way you're not acting like 99% of people on the planet right and you know so I I was 18 years old um and I began to um start this business and what would happen um after you know a few months of progress in the business is I would come in and as I said I would just break it down and destroy it and I essentially would

start making progress and after a while I would just taper off and like break it down and this all came back to what happened to me when I was younger there is a Freudian quote that says that the adult is developed to protect the child most people mistake this thinking that it means that like when you're an adult you're developed to protect children you know like your kids or whatever but that's not true you you grow up to become someone to protect who you were as a child and what I was doing with my business

was protecting myself because is that dooring it doesn't matter so I was protecting myself with my business right where like I was so afraid of being bullied and I was so afraid of having someone exert or exercise tyrannical control or power over my body or my mind that I didn't want to have a boss right I didn't want to have someone tell me what to do and so I used the business like you know unconsciously like a part of me knew that if I had a company and a business and I worked for myself that

I wouldn't be under someone's thumb and no one would ever be able to bully me again and so this is why I started my business now I would invite you to explore your past to understand what's happened because if you want a company and if you want to do something that's different to everybody else it's likely that something happened to you that hasn't happened to everybody else right there's always a cause and effect of this and you might not have been bullied you might not have been through some trauma but if you want to pursue

an abnormal life you've got to have an abnormal state state of psychology right um and there's always something that starts in the conception of this so what you have to understand is that maybe you've been through some some bad stuff in your life maybe you've had um an abusive parent or a terrible relationship maybe you were bullied maybe your parents broke up when you were a kid maybe someone died like you probably the chances are if you're a young adult or you've grown into like a young man you've probably been through some bad stuff right

something has happened to you and what happens when you're young um and and this is the other thing as well by the way like most people don't even remember their trauma like some of the stuff that happened to them when they were like 5 six seven even younger than that they just you just haven't got the memory to comprehend it right but what happens when you go through trauma is your your mind and your body the the thing that you're dealing with is so painful that your mind and your body essentially just go in on

themselves and they we don't deal with the thing we don't process it we don't deal with it we just bury it deep into our psyche and what starts to happen is if you've been traumatized or something bad has happened to you and this can just be as much as like you know you could be 5 years old and you could drive past a car crash and see like a dead body and you might not even remember that right so don't think that it's something as obvious as being bulled and I'm not trying to Gaslight you

into you thinking you've got something wrong with you that's not what I'm trying to do here but when we go through a chaa we bury it and we push it down and so what happens here and I'm going to I'm going to get in I'm going to explain um I'm doing well so far with this it's not pleasant but imagine that your brain is kind of like a box right and if like you know this is me here at 12 years old right I'm 12 at this point right and I am you know being bullied

these arrows they represent trauma and they represent bad things happening to me and a pretty bad you know State of Affairs right um when I'm at the age of 12 what I started to do to deal with this trauma is I started to become apathetic and I started to just go in on myself and like I just stopped feeling things at this point you know I I I stopped getting angry I stopped getting sad like after after a while whenever I used to think about it when I was like gaming when I was like 14

15 I just wouldn't feel anything towards this right and so what happens when you have trauma is this box here represents your psyche right and so what happens is your brain takes the trauma and you know this is the trauma here right it takes the thing that's happened to you and it it basically just buries it right it buries it in a deep dark corner of your mind because it simply doesn't want to deal with it and the thing is is it buries the trauma but it also buries the person that you were when you

were experiencing the trauma so what starts to happen in your in your mind in your brain is like you that this part of you still exists because you didn't deal with it you didn't process it so unconsciously you're still living the trauma and what starts to happen is is you develop this sort of part of your psyche and this part of your psyche is going to try to communicate with you I know that this is so weird and this is like a I'm not doing a good enough job of properly explaining this but I'm going

to keep going until you get the point think of it like this um imagine that you are up to your waist in a swimming pole right and imagine that there's someone here and this person they throw a beach ball at you right they throw a beach ball at you you're up your wasting swimming ball right what happens is they throw the beach ball at you and you know the beach ball is ugly and you don't want to deal with it it's like it's not a nice beach ball you just don't want to look at it

is annoying you just it makes you feel horrible so what you do is you take one of your arms and you catch the beach ball and you you just push the beach ball you know under the under the water right and this is like this is trauma right I'm going to explain and then what happens is you know 5 years goes by you know another 5 years goes by and then you know someone else like this point maybe you're like you know 15 years old the first beach ball you buried when you were 10 and

now you're 15 and the another person comes along and like they throw another beach ball at you you know and once again it's you don't want to deal with it it's not a nice beach ball you it's really horrible to deal with like I don't want to deal with this like you know I don't like it right and this represents a traumatic event right so what you do is you catch the beat ball with one hand and you use you know you use your other hand and then maybe you cram the beach ball like between

your legs and then you still got like one hand you know above the pool but you're sat on one Beach B you got one hand on another and you're kneeling together to try and keep this other one down and then you you know then maybe another like you know this is when you're 15 for example right and then maybe like another few years elapses and now you're 20 right and then you know five more years go by it doesn't have to be 5 years could be 3 days right you get the point someone comes along

and they throw another beat ball at you right and then you catch it again and you you push it down and then what happens is now you've basically got these three beach balls buried and if someone comes along now and they throw another beach ball at you well now you can't catch it so now if someone throws a beach ball and you go to catch it suddenly all the trauma comes up and this is how a midlife crisis happens so you know when people get to like 40 50 years old and something bad happens to

them and they just they just break like even someone who can be so calm and they seem to have their their stuff together and then suddenly they just out of nowhere they just snap and break this is what happens if you push stuff down and you you you know you bury things like this eventually they're going to start bubbling up and they're kind of like little volcanoes in your mind suddenly you're going to start to behave in a way that you can't really explain because you're feeling emotions that you you don't even know why you're

feeling them but it's all coming from this this place of trauma right so you know another example here could be like let's say that um you grew up and let's say that you're um you grew up with your mother right and you know you didn't know your father but that wasn't traumatic because you hadn't registered it right but let's say that your mother was always super super um strict with money and she always was so like never wanted to spend money super tyght never wants to spend any money doesn't want to go anywhere doesn't want

to do anything and over the course of a few years of living with your mother you start to develop this like complex because you want money and you want to sort of deal with it so when you go on to start your business it might be because you've got this deep part of yourself that you buried that has always seen this scarcity and this like lack of money and so like that's why you start your business it doesn't have to be some big traumatic event some big painful thing but there's almost always a psychological reason

as to why your behavior is manifesting right so I'm hoping that this is starting to make sense I'm aware that it's weird and it's out there and I still feel like I'm not hitting there on the head here um but what basically happened is when I was 12 right I had all this this bad stuff this 12-year-old me and when I was being bullied I didn't want to deal with this or process it I didn't didn't really talk to anyone I didn't talk to a therapist I very rarely told my parents about it I just

dealt with this on my own and usually I just buried Myself Away in video games and junk food so that I didn't have to think about this or deal with it right and so what happened is I pushed this thing down into my head into my mind and here's the thing when you go through something and you don't process it and you don't seek to understand it and you forget about it but it's still in your mind this thing exists in your own conscious and and Jung came up with a quote that defines this perfectly

until you make the unconscious conscious it will rule your life and you will call it Fame so until you make the unconscious conscious it will rule your life and you will call it Fame and so what started to happen remember what we talked about remember what we talked about ear with self- sabotage and this diagram sort of the the slope off into the trough you know like the reason that I would self-sabotage was because in my unconscious I was still convinced that I was being bullied now this is going to get weird and deep I

have done hours of shallow work therapy thought into this but I can truly I truly get it now and I can explain it so I buried this you know I buried this 12-year-old kid into my psyche and I didn't I never I never chose to deal with his experiences right I never made the decision to process and understand up until a couple of years ago and so what this kid basically thought this version of me it was living this cycle so unconsciously it was still believing that it was being bullied because like it's just and

it's in the unconscious so what would happen and this is about this this is where the point's about to make sense I hope is I would build myself up to a certain point right and I would make progress I don't know if you can see that I don't think you can I would build myself up to a certain point and I would make progress and I would start to to you know develop but then some part of me would come in and obviously destroy it and bring it down to a trough and the person that

was responsible for doing this was my traumatized self because it is impossible for you to behave out of alignment with what a part of you believes it wants or believes it should have and so if I'm making this progress here in my business right and I get to a point where I'm nearly like independent and now I'm My Own Boss well if there's part of me unconsciously convinced that it's still being bullied to behave out of alignment with that belief is is doesn't make any sense so I would like build myself up build myself up

build myself up and then this part of me would come in and destroy it down because it's like well hang on a minute we're still being bullied like you're just a victim you're you're not you're not worthwhile you haven't got any friends you you're lonely you're miserable you're sad you're You're vulnerable you're weak like if I'm behaving in a way that is out of alignment with the beliefs of this kid is impossible so I built myself up and I start to believe that I'm strong and independent and like now I've got friends and stuff but

over time this thing would just come in and be like uhuh that's not how I see the world so in your mind in your in your psyche you have um your psyche sort of can be broken up into lots of different segments right lots of different you know pieces of the puzzle here so you know this part here might represent a desire for for social interaction this part part here might represent a desire to be on your own this part here might represent you know the idea of you being bullied and this part here might

represent you making money we are constantly at war with ourselves with these parts and like let's say for example that you've been invited to a party and initially you accept the invitation and your you know this part of you is getting What It Wants it's getting this social interaction the extroverted energy and it's starting to you know go out and see people but then you get close to the party and you start to feel like I kind of don't really want to go to that part anymore so I'm just going to ignore them and not

go or maybe you start to date someone and at the beginning you are totally in love and you're like oh my God this is amazing and then time goes by and you're sort of like I'm not so sure no thank you and so whenever there's like something in your life where you've got two competing parts of yourself this is in an indication that in your psyche and your unconscious there are two things that are trying to get different different things from life if that makes sense um and this is this is Yi in Psychology this

is this is some deep dark psychological stuff and it goes into a lot of stuff um say for example there is a woman who is outwardly extroverted right um but when she was a kid um she was like she was when she was 5 years old she was playing in like a sandbox with some other girls and you know the popular girl befriended her and then the popular girl completely embarrassed her in front of all of her friends right um if this woman wants to grow up and develop as an adult to be a healthy

integrated an adult she needs to remember that or at least recognize the emotions that come with it and process it because if this woman now starts going to try and socialize she might start making friends with people but as soon as she starts making friends with people that are popular she's going to naturally ease off and she won't know why but basically what's happening is they unconscious like the Deep part of herself that's just trying to avoid that same thing that happened is is just basically going to manifest and happen again if that makes sense

so like what my point is here is that when we talk about like the Angel and the devil there two different parts inside of your psyche um you essentially have like different versions of yourself different pieces of your unconscious mind that are going to fight to compete to get different things and so if you have extreme oscillations it's a sign that you're at War you know and there's two parts of you that one different things so the question then becomes well how do we deal with this because this is the symptom right sorry the graph

is the symptom but the cause is the two different parts of yourself that one different things so the way this works and the way that I basically had to do this is like I had this 12-year-old kid in my unconscious in my unconscious mind and because I hadn't processed the bullying and processed the stuff this kid was still convinced that we were I was being bullied right this part of me was still convinced that I'm a victim that I'm lonely that I'm sad that I'm angry that all this stuff right and so what would sometimes

happen in my life is like I would start to make progress like you know I'd start to make friends and I'd start to build a company but then this part of me at the bottom of my psyche would recognize that and be like well that's out of alignment with the way that I see the world so I'm going to bring in what I want which is like you know destruction and pain because if part of you is convinced that all there is is destruction and pain if you start trying to build non-destruction and non- pain

in your life this part of you is always going to come and break it down because it's just like you can't behave out if you've got all these different psychological Parts you can't just behave with one's interest in mind because all the other ones are going to be unhappy and they're going to come and get you so how do fix this like if there's this part if trauma's there or if you've got for some whatever reason you've developed like a Neurosis or there's a part of your psychology that just doesn't want to succeed and win

how the hell do you deal with it well you need to perform something called integration right and this is entirely possible to to do um but you need to integrate the your your your psyches together and they need to start to see I toi and stuff like that so how did I integrate this part of myself this you know this bullied 12-year-old kid that would always come and destroy the stuff I was doing right because as soon as I can tell you the second that I did this was the second that I took off in

my business and and this is not even a joke I went from doing like 30 grand a month to like 200 Grand a month this was like two years ago now the second that I perform this so here's what I did I had a therapist and well she wasn't actually a therapist she she helped me with something called Shadow work which is what we're trying to do here right and what basically happened is we talked about me being bullied and she suggested that what I do is I go back to that psychological place and so

I sat down after this session and I started listening to a song called Amber by Flume right it's one of my favorite songs um it sounds a bit weird at the beginning but there's these notes halfway through that are just gorgeous like what you want to do and I'm not telling you to do this because you might not be psychologically ready chances are you're rejecting this information by the way because the part of you that doesn't want to be dealt with is like going to reject this this is how I did it I sat down

and I listened to Amber by flum and um I shut my eyes and I actually imagined I took myself back it was like it was like suddenly I was just snapped into the I was like suddenly I was in the shoes of myself at 12 years old again right and I took myself back and I remembered the school and it was very Vivid it was like a dream almost and I just sat there and revisualization I repressed them I'd forgotten them I was convinced that I hadn't even been bullied and it wasn't a big deal

at all just a couple of kids that picked on me but I sat there and I replayed the memories that my unconsciously I've been continuing to play that I wasn't conscious of and I I played them through and it was horrible um I remember like you know I it was there was this there was this the the in in school um I I had this memory came back real fast and I was next to um this place called practical block which is where we used to do all of our science and like you know practical

science right and I was on the um sort of walkway and practical block was on my right and these kids were coming the other way and I just played it out and I remember it and it and it was so visual like you know being pushed around and like abused and just horrible [ __ ] right and and then I and then and then I went to sitting in the in the toilet eating my lunch but like what I would do is I'd pick my feet up and put my feet on the toilet um so

that nobody knew I was in there so like if people came in they wouldn't recognize my shoes you know and then I they know I was in there so like and I remember I remember eating like jam sandwiches like white bread just very very very very very very Vivid horrible imaginations memories that I hadn't processed and so what I was doing is I was processing this trauma and you know then what I did is I took myself into the third person and I visualized it happening again at third person then I put myself in the

second person and visualized the bullies bullying me from their perspective and I did this for about 10 minutes right I had Amber I think cornfield chase by Handsome like songs that made me feel emotional and brought these emotions back and and then 10 minutes of this it was almost like I was it was Vivid it was like so extreme right I didn't know how much time it passed sorry this is this is I'm this is yeah it's pretty hard um sorry um and and and I I did that and then I opened my eyes and

I remember just a complete wave of I don't know what what emotion overcame me and I cried a little bit right I cried a little bit just sort of sobbing like you know and I went downstairs and my girlfriend at the time I'm not with her anymore my girlfriend at the time was sat on the sofa downstairs of the counts as you call it in America and she was she was very nurtury she was great right and um and I was she she'd seen that i' sort of been crying and she was like are you

okay you know you're all right and you know when you're like you're sad and someone asks if you're okay and you're really not than you kns and I cried on on her for about 45 minutes like like and I'm not talking like I'm not talking like little sobbin I'm talking like full on balling like full on tears flooding down my face like whole body like like shaking like genuine like pain leaving my body and it felt amazing it was obviously unpleasant but I cried and I cried and I didn't stop and I just didn't know

when I was going to stop but this was essentially integration and I said to my girlfriend at the time I won't I won't name her name as I was crying I said to her I'm so proud of myself I said I don't have to worry anymore I'm not being bullied I haven't I'm not like that kid that part of me like he's good like I've shown him like I opened my eyes and I looked around and I saw my desk and I saw my house and I saw like my life and I realized that I

wasn't being I wasn't under the thumb of tror anymore like I opened my eyes and I was like I've done it like I'm not like I've built the business I've got the control I'm not being bullied I'm free and I remember I was crying on a shoulder and like you know I was saying like I was talking about how through my tears like how like I don't have to worry anymore and I don't have to destroy myself and like I'm not a victim and I am in control and sorry I'm getting getting a little bit

caught up in this um but how beautiful is that you know like how how incredible that you can you can be downtrodden and and and destroyed malevolently by by other people and you can go through horrible horrible experiences and you you can you can really be put through the ringer sorry um and come out and and use that as as energy to um to do something and and to fix that and so what I what I realized in that moment God crying out loud man sorry about this guys um but what I realized in that

in that moment is that my business up until that point had been all about protecting the child that was like in my unconscious I was working to protect myself and the second the second that I I realized this it was like a switch in my mind the second that I took my myself to the darkness and the pain and processed it and dealt with it was the second that I was Now unencumbered by that child and I no longer like it was almost like I went down into the cave of my unconscious I picked up

this poor 12-year-old kid that I just hadn't dealt with or like I hadn't even like acknowledged him you know like the argument is that when there's then like emotions are often or sometimes unconscious parts of you that can't communicate and so if you've got like a a part of you that's been buried away like when okay when trauma happens it's like your it's like um when something bad happens to you when you're younger you don't want to deal with it and what happens is like it's like your body and your mind take a screenshot of

your current psychological State like a gif almost and they bury that gif under under your unconscious and that continues to replay over and over again and it will dictate your life if you're not aware of it and so it was like I went down into this this into my unconscious through processing this and it was almost as if I'd gone to this 12-year-old kid who was crying and sat eating lunch on his own being bullied and it was like I'd picked him up you know fireman's lift or I just picked him up and I'd brought

him to the light I'd brought him to the unconscious and I said to him he opened his eyes and I said to him I got you we're good you're not being bed anymore you're not a victim I'm sorry that I've neglected you for the best part of 10 years cuz I didn't do this until I was like well 23 really 22 so 10 years most people don't do this in their entire lifetime right but it was like I picked him up take him to the light the the open the door of my of my conso

said look at what you've done like you're good man there's no more you don't have to worry about being bullied I've got you you I've sorted it out you're fine this is called integration integration is when you take a deep part of your unconscious the like a part of you that um is fighting against your conscious efforts because if you achieve your conscious efforts you are now out of alignment with that part so it's impossible for me if I've got a 12-year old version of myself inside of my unconscious that is convinced is being bulled

in a victim for me to manifest a reality that is out of alignment with that is near enough impossible because part of me is convinced I can't do it so this is where limiting beliefs come from this is where negative behavior comes from and I'm still not perfect I still break things down I still have destructive behaviors and tendencies season you know I'll be honest with you I'm not I'm not like a monk I'm not a beacon or Paragon of discipline no one is all the people that you look at online all of the gurus

all of the self-help people we all struggle with this it's just that we're a little bit further along than you are right in terms of our ability to do this and so back to my crying right um I just realized like suddenly in that moment that I was free because up until that point I truly genuinely happy in building my business to protect myself and so my business was serving the purpose of um protection and like the adult was developed to protect the child right so I was doing this to protect this version and as

soon as I brought this 12-year-old version of myself to the light opened his eyes gave him a hug and said I got you we're good you know that's integration that's processing trauma and when you do that it's it's like it's almost like you unlock this superpower because now now my work and my you know everything that I'm doing through my business is no longer to protect a child so I am unencumbered by this trauma I can now just work and focus and there's lots of stuff I've got to work through there's there's tons of manifestations

of behavior and emotions that I still want to dig into I haven't been there since because it was so psychologically taxing and so painful that I don't want to go back to do I'm going to do it in probably soon um but since then I haven't done much Shadow work or therapy or anything because of how dangerous well not dangerous you need to know what you're doing you need to do it with someone that's good um but that was what happened man and so that sort of it comes full circle to to the graph you

know it comes back to this um this graph like it's the remember the symptom in the cause thing like what's the real cause of me destroying everything that I built well it's just having part of me that's sorry about that think the cleaners are cleaning up why do I destroy this it's because you know I've got part of me that is just convinced that like I can't do it like I'm if if you if it's like you know I'm still convinced I'm being bullied right so that's how I fix this and what I'm going to

do I'm going to take you on a quick um Excursion through my house to show you some books that might help you understand this in a bit more CU I got them upstairs um as clean as about so I'm going to have to be careful hang on all right there's no one in here so right I'm in my room so the person that really sort of um like oh by the way you want to see the views it's kind of cool don't know if you guys have seen the Palm before but this is the um

Palm Tower you can see out there um it's pretty cool pretty cool anyway um so the person that like founded the whole idea of the unconscious and stuff was K young and so I spent quite a lot of time studying k um and it's helped me make quite a lot of progress you know in my life um so just a few books that you could read to help you gauge this and understand this better um the Undiscovered self by K young is a good book um I haven't read all of these through and through um

because they quite dark it's painful but his point in the Undiscovered self is the whole like idea that um like you haven't discovered this part of yourself blah blah blah um psychology and the unconscious is a good one um researches into the phenomenology of the self by Kung once again dark um psychology and Alchemy another one I haven't read all all these all the way through by the way like you could quiz me on them but I might not be able to answer but that and then the archetypes and the collective unconscious um so you

know I can I kind of like summarized to you um actually I think there's more I think I've got a couple more but I have I no not not not in Dubai um well let me just walk downstairs a second I can't do two things at once it'll go wrong it's cleaner all right got I feel like a vlogger it's embarrassing yeah this is is like the living room by the way if you can see that it's kind of cool um so so yeah I mean you can you can start reading into Yung if you

want to if you want to get started with this um all you have to do really is just go on YouTube um if you go on YouTube and you start Google um start searching Shadow work cuz Shadow work is basically the um practical solution to the integration of the unconscious parts of you that are fighting against you and like if there's a symptom there's a cause so if you if you if you have this if you have this up and down and you sabotage yourself and you are going through this cycle there's a reason for

it right and that reason is that there's an unconscious part of you there's a there's a piece of your psyche that is actively battling and fighting your progress because if you're for you to consciously make that progress you're misaligned with some deep part of your psychology right you don't have to sacrifice the goal you just have to understand the part of yourself that's fighting against you and then you can integrate it and you can understand it and you can listen to its needs and wants and then you can devise practical um Solutions psychologically and metaphorically

and spiritually to make sure that when you do achieve your goals it's in alignment with the part of you that's battling you because whether you like it or not you've got parts of yourself that are going to fight you and if you want to beat them you can't beat them it's impossible you have to understand them and integrate them and one example of of that is is me with that bullying thing so yeah so it's quite a um it's quite a dark thing and like you know I'm surprised I managed to do this without getting

all like super sad or emotional um but that's how I did it that's how I broke this cycle you know it still exists somewhere sometimes in my life like I'm it's not perfect like you know I'll still go through like Peaks and trough Peaks and troughs but ever since I did that my business like I said was less about like protecting myself and now and I this is not even a joke this is not an exaggeration the day after I processed all of that trauma and I dealt with that thing um the day after I

did that I came up with my vision for my company so it was almost like I'd remove this psychological blockade and suddenly I was now able to see like my my company was able to serve more than just me because if you're traumatized and if you've got stuff parts of yourself you haven't dealt with um the chances are is you're working for yourself but as soon as you integrate all the parts of yourself properly then the company becomes something even bigger um and that was that's that was being the secret and ever since I did

that ever since I integrated that part of myself this has been far less of a problem it still exists in in in certain ways like sometimes I'll overwork myself and then I have to take like time off and burnout and stuff but it's nowhere near as extreme or it's nowhere near as bad as it used to be when I was sort of like you know in the first like four years of business um I managed to get like 100 Grand a month while it's doing this so you can still scale with this but if you

remove this like if you remove the downside you know if if you remove this ability to to self sabotage and you if you just basically shorten the the length of sabotage like this it's way less painful to work and really what your success and progress will look like like what's going to happen here is you're going to go up and down but over time you're going to Trend upwards and this is what your progress will look like your progress won't just be like this it will be an oscillation and you know you'll be able to

draw averages and lines and what will happen to someone that's growing over time is you know remember we had that if you remember we had the blue dotted line right like this all you're trying to do is have your um no thank you man I'm good all you're trying to do is basically just have the blue dotted line going upwards and that's all you're trying to do to be successful is you're bouncing between this and what you're going to recognize here is like obviously your ceiling is getting higher over time but as your ceiling is

getting higher so is your floor so this is what I was saying earlier you can't just try to you know achieve progress and growth by having bigger goals you achieve progress and success essentially by increasing your standards so it's not it seldom is it about getting more standards it's always about this and what you'll notice here is like you know right here is you know let's just draw this up this is and then we we'll probably finish the video CU it's almost been 2 hours so right here is maybe where you're starting and this is

your current ceiling right but if you do and you know if you do this properly after some over some time as you make progress is you know if we if we track this here if we keep going here um what we're going to find is that like here now when we're here over time our first ceiling has now become our floor does that make sense right so another example like you know if this is your ceiling you know if you're making progress and you're not fighting yourself because you've integrated yourself properly and you're going up

and down what's going to happen is you know if we keep tracking this along now your ceiling has now become your new floor so I'm hoping this makes sense this is how you make progress is you have a current ceiling and you have a current floor and you regulate yourself between those but what you want to try and do is integrate all of your psyche properly so you're not battling yourself you're still going to go up and down but with less you know intensity and all you're trying to do is just raise your standards and

if you do that often enough and you continue to raise your standards and not accept anything less than you know what you really want then your goal will become like what was your goal and what you really wanted is now what you will never accept my goal used to be 500 Grand a month like my goal used to be everything everything I ever wanted more was 500 Grand a month now if I make 500 500 Grand one month I don't feel happy I feel terrified right it makes me nervous and genuinely I'm beside myself with

Fi so that's what's happening we're making this progress and I'll leave you with this in closing it's all about pain it's all about being able to manufacture pain and like build like and I'm not talking like you don't want to hurt yourself like you know self harm and stuff like that because business is kind of just a form of self harm when you think about it um but it's productive self harm right um but it's all about pain it's all about you know not when you get to the ceiling and when you get to this

top Point don't celebrate don't get too ahead of yourself remember the cycle we go from anger to drive to um Pride to comfort when you get like when don't I'm not saying you should stay angry or shameful or guilty all the time but when you get to the point where you feel the drive and you start start to feel proud and you start to feel comfortable just just become aware of it and double down and bring like for me now if I start to feel comfortable I start to register anger as a response to feeling

comfortable because I don't want to feel comfortable I don't want to get to the point where I am just like deeply comfortable because I know that as soon as my comfort goes up my pain level goes down and my desire to work and make progress is sacrifice you can't really have comfort and work at the same time just doesn't work so you need to be able to regulate your emotions but like I said it all comes back to the root principle the emotion like if you ask yourself what is an emotion it's a part of

you trying to communicate so this is why if you get to the bottom here you start to get angry because there's a part in your psychology that wants to grow and wants to make progress and wants to flourish and succeed it's a it's a beautiful thing inside of your head right inside of your unconscious so anytime that you get below a standard that part of you brings up the emotion of anger or it brings up the emotion of shame or it brings up the emotion of guilt same thing if you have a girlfriend and you

cheat on your girlfriend and maybe you do that maybe afterwards you feel terrible about it that's a psychological part of you that like is is basically telling you this is a bad thing it's like the the way that your psyche and the different parts of it you know remember we've got this psyche here and we've got different segments of our brain or or psychology you know and the only way that these parts of um the only real way that these parts of us can get what they want and communicate their needs and manifest themselves through

the actions of the body is through emotion so this is why I'm really skeptical of my emotions because anytime like if I wake up one morning and I suddenly start feeling like a certain way I'm like okay this is a part of me telling me that it wants something and then I'll start to explore it and emotions are sort of like the the catalyst for self- understanding they're like threads of psychological understanding that you can pull on and really becoming successful it's all about just lining up all these parts of yourself with your goal so

this is the thing about a great goal is a great goal will basically satisfy all of these parts and then that way when you need to do the work and start making progress and stuff like if all of these parts are aligned with the goal you're not going to be fighting against anything cuz you remember at the beginning I had like War written on the thing the reason it's war is Total War if you're not integrated and your psyche isn't aligned towards your goal like if half of your parts want the goal and half of

them don't well of course you're going to be in ups and downs because they need to these these things they all need to get what they want and so if one of these things is a 12-year-old kid that is convinced that it's being bullied and is a victim and it's given up and it's it's admitted defeat right which is basically what happened to me when I was like 12 IID admitted defeat I was like great I'm useless I have no control over my life and I am a victim and and that was what it believed

and so this part of me every time I would try and make progress against those beliefs or those unconscious understandings of you know myself I had no choice but to break them down because unconsciously that was what part of me wanted to do and so um no thank you man I'm good no thank you it's all good thank you um sorry the cleaner coming but I had to obviously not today um so that's how this works that's how um God what a video I I hope this has helped you and if I knew this like

it took me it took me what so I I started an entrepreneur when I was 18 uh 17 really 18 19 20 21 22 it took me like maybe five six years of of this and suffering to figure this out most people go through life and they never get to the bottom of this this video I'm hoping this will change your life this should set you off on a trajectory that is so severe and so great that you're never going to look back because as soon as I learn this and as soon as I acknowledge

this this is like the the key the big secret to progress you no longer need to worry about self-improvement is just like oh okay well the reason I need to improve myself is because there's another part of myself that wants to destroy myself and until you address that self-improvement will do nothing like the all your behaviors towards your your goal and towards your progress they don't mean anything against the wake of your own conscious so if you want to fix it just fix your ownc conscious and by fix I mean integrate because you have a

goal for a reason right there's a part of you that wants to make progress and succeed and you know you want to you know manifest your potential and and bring yourself forward and you know raise the bar of the universe and expand and grow and develop and that's great but you're fighting yourself and if you don't learn the enemy like it's like sunzoo said in the Art of War like if you understand yourself but not the enemy you will win half the wars if you don't understand yourself but you understand the enemy you'll win half

the wars but if you understand yourself and you understand your en enemy you'll win every war so the point is you're up against yourself and the enemy is obviously yourself as well so it doesn't quite apply but that's it um I'm at the point in the video now where I'm supposed to tell like sell you something but honestly it doesn't really feel appropriate um so you can I'm not going to do that there's like a link in the description but I'm not going to tell you anything about it I just feel like this is a

this I made this video for you I don't I don't care if I if I book no appointments from this quite frankly I couldn't care less because even even if one person watches This and like they get to speed up the process that I went through like I wouldn't wish this on anyone so thanks for watching I hope I haven't scarred you too much but that's [Music] that becoming successful is a lot easier when you have your [ __ ] together and so what we're going to be doing in this video is I'm going to

explain to you how I actually got my [ __ ] together when I was younger and how that led to me becoming a millionaire living my dream life and making a ton of money now the chances are right now if you're not where you want to be in life you don't have your [ __ ] together you've probably got bad habits you've probably got bad belief systems you're might not be in a healthy place you might not have any good relationships you you might be completely broke so what we're going to do in this video

is address this problem and I'm going to help you solve it and I'm going to help you solve it as someone who has solved it themselves so so I've definitely got my [ __ ] together right I've got my dream life I've got my dream relationships in my life I've got more money than I know what to do with I'm healthy I'm happy I'm in a good spot and so I'm going to explain what I did seven years ago to create this life so you can have the same thing so without further Ado let's hop

into it so really happiness and and being happy with your life comes down to a couple of different variables you've got health you've got wealth then you've got love and typically generally speaking if you study The Human Condition if you're healthy wealthy and you have love in your life I.E with personal or intimate friendships or relationships you're probably going to be happy now if you just have wealth and love but you're really unhealthy then you're probably not going to be happy and if you have loads of like if you're really healthy and you have lots

of love but you're dead broke and you can't afford anything and you're in a terrible Financial spot you're probably not going to be happy and likewise if you have love um if you have love and health or so if you have health and wealth if you're really healthy and you're really wealthy but no one loves you and you don't love anyone and you have no friends and nothing like that then you're probably not going to be happy now a lot of people would argue that all you need to be happy is love well why don't

you go and look at the statistics for what ends most marriages it's finances it's people not having enough money to make the marriage marage work and to most marriages end over wealth and so what I've experienced throughout my short 25 26 years on this planet is that if you have these three things in toe you're probably going to be happy and having these three things in toe constitutes having your [ __ ] together and so what we're going to be doing here over the next hour or two is I'm going to explain My Philosophy for

acquiring these three things now I don't have a huge amount of life experience I'm only 25 years old but in my short 25 years on this planet I've been able to make more than $20 million online I've been able to sustain healthy relationships I've got tons of great friendships I've got a fantastic team of people that work with me and for me um I've got a great relationship with my parents I live in my dream house I have my dream car so I have these things and I'm happy and if you're not then I'm going

to explain how so let's dive into this so the first thing that I'm going to explain is what you don't need to do because there's a lot of misconceptions around how to get your [ __ ] together and how to have a good life and a lot of them in my opinion are wrong and so I'm going to break some belief systems hopefully so you do not need monk mode uh-uh don't need it you don't need meditation you don't need it you don't need journaling you don't need it you don't need to read um what

other habits are there you don't even need to go go to the gym right all of these things I'm I've got some notes on my phone here but all of these things like self-improvement you don't need it now are these things bad no absolutely not and these can be great habits that can massively benefit you and help you in life but getting your [ __ ] together when you're near Rock Bottom or you're not in a good place in your life is far less about adding things and adding good habits it's not about adding things

when you're when you need to get your [ __ ] together it's about removing things when you when you're when you need to get your [ __ ] together it's way more that your leverage and your ability to get your suit together is way more about removing habits and bad things from your life than it is adding things because these habits here are fantastic to acquire but you need to achieve what I'm going to call a solid base okay now a base this represents your character and what I mean by this is as you this

is you right now if this is your [ __ ] together ometer you know this is your [ __ ] together ometer here is zero where you don't have your [ __ ] together but you don't not have your [ __ ] together you're just sort of like here is neutral point base right you're not in a bad place you're not really in a good place you're not happy you're not unhappy you're just existing without any great habits or really bad habits down here is where we have hell and up here is where we have

Heaven excuse the biblical analogies but I'm sure you can get the point and so down here is probably where you are right now you're probably in the depth of hell where you're broke or you're unhealthy or you don't have any relationships and that's probably because you're young and you're yet to figure out a lot of things to do with life but the thing is is all of the habits that I listed on the board earlier well they bring you up here to heaven but there's not much point in trying to see heaven in your life

when you're drudging through hell if you want to get to heaven the first thing you have to do is get out of hell and you don't get to Heaven by getting out of hell you start by getting out of hell first to your base where you're just at the surface of the Earth so if this is if this is the surface and this is hell and this is heaven this is bad and this is good we don't escape Hell by looking for heaven we escape hell just by trying to get to the bloody surface and

then once we're at the surface here then we can start looking for a good thing and so if your life sucks right now and if you're down here somewhere if you've got mental health problems or health problems or money issues or relationship issues or whatever you're not going to fix those and you're not going to improve your life by randomly starting to meditate The Leverage is in removal not addition if you want to add you must first subtract and so I want you to imagine that let's just say that there's like you have 10 different

things in your life life that you do whether they're good or bad things there might only be 10 things that you can do this is an arbitrary number it's a mental model right it's not exactly true but my point is that before you try adding something good you need to remove something bad because there's only so much time energy and willpower you have and there's way more leverage and there's way more power in removing things down here than there are in adding things up here because your job right now is not to try and live

a good life and have a happy amazing life it's just to have a bad one and so what we want to do is we want to borrow a mental model or an abstraction called inversion or obliquity where we try to achieve something through its opposite so how do we become successful well we just try to not be unsuccessful and so what we're going to do in this video is I'm going to walk you through what you need to remove I'm not going to tell you to add anything I'm not going to tell you to enter

a monk mode Pro protocol or like start drinking more water or journaling or meditating because none of those things are going to help you if you have fundamental Terrible Bad Habits going on down here like for example let's say that you smoke weed and you drink alcohol and you know you're addicted to video games you can't stop watching pornography um you're you're constantly scrolling through social media and Instagram and your life is just your work a drob you hate and everything's bad you you doing meditation for 5 minutes a day is not going to change

your life anywhere near enough in contrast to the removal of those habits or if you've have a terrible life but then you start journaling all you're going to do is you're just going to start depressing yourself even more because you're reflecting on how [ __ ] your life is so the good habits are good to adopt but only when you have a solid healthy base and the way you get a solid healthy base is by the removal so what we're going to be doing here is walking through how to actually get to you know base

zero and base zero basically represents being at a place where you can start to build and you can start to grow your life and so I want you to look at it like this this is where you are right now and this this represents you without your stuff together you do not have your [ __ ] together at this point in your life here the problem is is if you haven't got your [ __ ] together and you've got all these bad habits and lots of terrible things happening and you're unhappy well what's going to

happen is you don't really know yourself like this is the problem that I see time and time again where this down this person here you know down here in this depth of of hell so to speak I'm just going to get a different pen here where's my black pen let's grab it the person in the depth of hell like they don't know themselves and so what a lot of gurus are doing online right now is they're telling you in your current state in your hell-like state with your without any with all your bad habits to

start figuring out what you want to do with your life and have you ever been asked this question before of what do you want to do with your life or what's your goal and you have absolutely no idea well the reason you have absolutely no idea is because you don't really know yourself and the reason you don't know yourself and your true self is because you buried yourself away with all these bad habits like if you smoke weed or if you drink alcohol or you watch pornography or you know if you're on social media all

the time your brain is fundamentally like your brain is just completely it's over stimulated it's reward mechanism and its goal striving mechanism is completely out of whack and it's no wonder you can't figure out what you want to do let alone read a page of a book because how could you possibly if you're massively overstimulating your brain you're messing around with all your chemicals and your your brain and body like doing all these behaviors cannot achieve like a natural state then you you don't know what you want because how could you possibly like how could

you possibly figure out what you want or how could you possibly figure out what to do when your brain isn't working properly because you've overstimulated it or because you've just completely destroyed it with all these bad habits like it it baffles me that people think like you know they ask an 18-year-old what they want to do with their life and an 18-year-old is just out drinking and playing video games all the time without a job and they're just like some idiot it's like well that person can't possibly know what they want because they don't have

their [ __ ] together so let me get a different pen here what we're going to do is we're going to go through in order of what I believe to be some of the big ones and the important ones that will help you get your [ __ ] together because what we need to do is in order for you to get to this base you know so you can actually start you know going net positive because think of it like this like right now if you don't if you're not in a natural healthy State I.E

you've got bad habits and you've got weird anxieties and depressions which are not natural then you're in this you're in debt essentially and you know if this up here represents being a millionaire and this down here represents being like in debt then before you can start to make money and save money you need to pay off this debt and that's like Finance 101 you know the the the most common advice given in personal finance is before you try to start saving money and making money pay off any of your debts first and so that's what

we need to do with your behaviors and your habits and with your brain is we need to pay off this damn debt and get out of it and then once you've paid off the debt you can actually start to think about building things so don't you dare try and start a business if you're if you haven't got your [ __ ] together it just won't work because a business is a reflection of you business understand this people say that nine out of 10 businesses fail businesses don't fail people do seldom is the business model the

problem it's the person starting the business n out of 10 business people fail but not n out of 10 businesses because the business is an arbitrary thing it's just like a it just exists how could it possibly fail the person failed so let's actually start talking about some practical advice you can use to get out of this personal debt and fix your brain so you can actually start start to become somewhat successful and um and get your Shi together so the point I've just made is that truthfully if you've got lots of bad habits and

you're doing things you know you shouldn't do that are bad for you then you're probably operating it maybe 10 to 20% of your potential and if you try to build a company or build a successful life or a successful career with your current brain and your current habits you're only ever going to achieve 10 to 20% of the success you usually would because fundamentally your neural circuitry is going to hold you back so let's get started here so what actually do we need to do because I'm going to give you a bit of a challenge

because this is how I did it and I'm going to walk you through exactly how I got my [ __ ] together and when I did this I went from dead broke with no friends and no girlfriend and no like life basically I just I sat and played League of Legends all day and just did rubbish ate rubbish food and did stupid things for like three years of my life and I was a teenager and when I was 18 I had enough of it so I started doing this get my [ __ ] together protocol

and it worked and now I make like a million dollars a month and have a cool life so this is how it works so the first thing that you want to look to eliminate from your life is sugar now what I'm going to do is I'm going to give you these habits and I'm going to give you these variables that you need to eliminate and then what I'm going to do is I'm going to explain why from a business perspective you want to eliminate them so we're going to talk about removing them REM telling you

to remove something is the easy part but he who has a y can bear almost any help so I want to justify to you why you need to remove these individual things and that should help you understand the imperativeness of of my argument so you actually do take it on board otherwise you're just going to click off this YouTube video and just carry on with your [ __ ] life which I don't want so sugar is the first thing to remove sugar is basically right now sug sugar is like the devil it is absolutely awful

for you because what sugar does is a it stimulates your brain like heavily but it just completely ruins your body and your brain and I can tell you right now that if you are having weird anxieties and weird depressions and if you're having weird mood swings and you have huge energy spikes and then in the afternoon you have like a massive energy crash or if you're just randomly sat there checking your emails and you have a wave of anxiety come over you it's likely to be because of sugar now I'm not here I'm not a

clinical psychologist I'm not going to tell you you're depressed because you're eating sugar but it usually is the case at least it was for me sugar is like a uh what it does is it it basically puts your brain in roller coaster mode and so it sends you from like a super high to a super low back to high and then back up and you know it it basically makes your emotional wavelength and state look like this and it also does this with your sleep and it does this with your mood and it does this

with your energy and it's not a very like it's not a very good fuel to burn you know and I've gone as far now to the point where not only have I cut out sugar from my life completely but I've also completely removed carbohydrates now I'm not here telling you to remove carbs because you know you can do whatever the hell you want but the first thing you need to look to eliminate is sugar completely you know I don't eat any carbohydrates at all I haven't for like two months now and my brain is so

unbelievably steady and clean and my clarity of thought is absolutely unprecedented in my life at the moment and it's because I got rid of this and so if you have a brain that looks like this well your business is going to look like this and your career is going to look like this and your relationships are going to look like this because really in life all we have is a body and a brain and how we treat that body in that brain and how that body and brain is manifesting into the world is near enough

how all of our behaviors will manifest into the world and so you know if you have a if you have a business and like you're suddenly on like a sugar crash and you're all anxious and your brain's going all haywire and weird because you're consuming a synthetic material that's not made for human digestion it's not you're not supposed to digest it well you're going to start to hit low points and the enemy to business success and the enemy to Career growth is emotion and so if one minute you're up here talking to clients feeling amazing

and the next minute a client calls you and you're in the gutter or if you're making content one minute and you feel amazing and then halfway through the content you feel terrible it's just unpredictable you're not you're never going to have predictability in your life in your business because sugar is basically like your D gesting it you're you're spiking your insulin you have this massive burst of energy and then it just it just cuts off and then you just start then you have this contrast and you crave it again so you eat more next time

like anything that contains sugar should be eliminated from your diet if this is the very first thing that you have to eliminate if you want to actually get your [ __ ] together because if you until you've eliminated this until you've got rid of sugar and I would almost argue like any sort of stimulant like I also have eliminated caffeine as well it does the same thing but Sugar's the main one this is the Catalyst this is the big boy if you get rid of this removing everything else in your life gets significantly easier because

what sugar's going to do is it's going to put you at a low point in your moods and it's going to put you you know in these in these states of lack of energy and when you haven't got the energy and when you're in a bad mood and when you're feeling all anxious and depressed and emotional then that emotion and that state is the Catalyst or the precedent that you will set for engaging in bad behaviors and so what will happen at these points this is when you know if you try to exercise willpower but

you're on a sugar crash and you've got no energy and you're in a bad mood this is when you're going to start to do stupid stuff like watch porn or play video games or you know do all this other crap that you know you shouldn't do and so this is the cast this is the first thing we are what we eat and if we eat a chaotic substance that is unnatural and isn't supposed to work then we will naturally be chaotic unnatural and we won't be supposed to work so that's the first thing to remove

what you need to do is you need to if you're going to fix your life you can't do it in a 30-day sweep it isn't the monk mode protocol is a load of rubbish monk mode is a fantastic tool for people who have already paid off their personal crap debt and they're actually wanting to be successful and they need to lock in for a month or two monk Mode's fine for people that have a good base but if you're the kind of person that's going up and down like this and you're doing all these stupid

behaviors and you apply monk mode all you're going to do is accuate the length over which these behaviors are going to manifest once you come out of Monk mode and so what we want to do is you want to use the 30-day principle I'm just going to write this up here I'm going to put this so the 30-day principle is basically you eliminate this for 30 days and so what I'm going to suggest you do here is not try and fix everything it wants immediately we're going to try and fix your life over a 6

to 9 month period or a 3 to 9 month period where we're going to take your individual bad habits and the behaviors that are holding you back and we're going to eliminate them one by one in 30-day increments now what I can tell you right now is we're going to we're going to agree to quit whatever it is for 30 days but I know that if you actually quit it after 30 days you you won't want to reintroduce it because you'll feel way better and if you tell everyone that you quit it then it's then

you're done so we're not just saying we're quitting sugar forever because that's too difficult to justify to your sugar craving brain whilst we intend to quit it forever we start with 30 days because as Jordan Peterson said to Joe Rogan when they were talking about the carnival diet I could hang on to the window seals by my fingernails for 30 days if I had to it's possible when you say I'm going to quit this for 30 days in your brain it's it's just like a oh okay it's only 30 days I can I can do

that like it's more fathomable but when you say I'm going to quit it forever well you're not because your brain just it's too difficult for you to comprehend in your with your crappy Behavior okay once you've paid off your debts and you've got a good base then you can start to tell yourself I'm not going to do this ever again and you just won't it becomes a decision but the first thing that I want you to look to do is eliminate all sugar from your diet and not only this but really you want to eliminate

all processed foods okay and if you're wondering like well what the hell does that leave me well really it's just meat um complex carbs and vegetables and I'm saying get rid of fruit get rid of Honey those are just copes oh I'm going to do the keto I'm going to do Carnival but I'm still going to eat honey and fruit idiot kettin stupid boy like that's just cope it's sugar in a different form so you know what what if you got left head just you want to eat a relatively straightforward Paleolithic diet where you're eating

complex carbs like you can do rice potatoes sweet potatoes whatever like that's still sugary and those are still carbs but they're going to burn slowly and you're not going to have these huge spikes we're also going to remove all of the synthetic stuff like you know any crap that you're eating like you know crisps and popcorn and all I don't even know what crap people eat this also accounts for all of your um drinking as well so no diet drinks no like Diet Coke or Diet Sprite just literally just drink water and eat like boring

foods that don't stimulate your dopaminergic system and that's literally it and if you do this for 30 days you're not going to you're no longer going to have this wild spikee and it's going to be way easier for you to self-regulate the other bad behaviors that you're going to eliminate 30 days later and so this is the first thing I removed that changed my life and that's set new M so once you've eliminated sugar this will do a lot of the um a lot of the heavy lifting for you because if you remember we're trying

to optimize for three variables here we're trying to optimize for health wealth and love and if we get these three things and we put them all together then we should in theory be happy and that's what we're looking for and so I can tell you now that Building Wealth and feeling worthy of love and being able to form genuine real connections it usually comes from your health because if you try and build a company when you're really really unhealthy and if you try and start becoming successful and making money and stuff when you can't get

out of bed in the morning because you're on such a sugar crash or you're sleeping 3 hours a night and your emotions are Haywire it's incredibly difficult to build wealth with terrible Health it's possible and lot people have done it before but you put yourself at a massive disadvantage into your competition when you don't eat and sleep properly and so the first things we're focusing on here are your health and really the the easiest way to become healthier real quick is not to go to the gym or you know start like running and stuff like

that but literally just to stop eating sugar if you can nail that then you'll be absolutely fine so the next thing that we're going to eliminate or look to eliminate and you might not have this in your life you probably have a sugar one but you probably you may or may not have this one the next thing we're looking to eliminate is alcohol okay now alcohol I spell I don't know if I spell right but you get the point right we once again we're doing this on a 30-day window so your first decision should be

to eliminate sugar for 30 days we're not trying to eliminate any more than one Behavior at once because it's simply going to be too difficult for you I can tell tell you right now that you will not be able to do it if you've never actually done an audit on your life and properly quit behaviors before it's a really hard thing to do and you're going to have to learn to manage your cravings and manage your impulses so you don't give into your emotional situations but the next thing to eliminate is alcohol so alcohol I

mean a lot of alcohol will actually be covered in the um in the sugar thing just going to drink some water here real quick a lot of alcohol will actually be covered in the sugar thing because you know you're not going to be able to drink beer and you're not going to be able to drink like any like mixers or anything so really the only alcohol you're going to be able to drink is like you know vodka or whatever which you won't want to do straight but alcohol is the second thing you need to eliminate

from your life now I've never really struggled with alcohol before so I can't really tell you too much about what it does to you because I've never been a drunk I've never i' I've drank before and I've had like heavy nights out and stuff before but the reason alcohol is so bad for you is because it just completely ruin your body you're you're literally ingesting a toxin it's ethanol and your body has to then deal with that and that's why hangovers feel so bad but what alcohol does is it just completely screws you up for

like two one or two days and usually like if you have a heavy night out and you like that's going to you're going to be out of whack for like maybe like 4 days until you actually get back to like normal first day is horrible second day you feel tired the third day you're having these crazy emotional spikes because of all your hormones all over the place and so what we want to learn to do is eliminate something like alcohol so that our chemicals and our brain is just able to actually function without having these

crazy weird spikes ingesting a poison is probably not going to be a good thing if you want to be happy you can have a drink every now and then and I still do that as well but just don't go out and go absolutely crazy once a week because well you're sedating yourself you're disabling your yourself and you know let's say that you drink once a week really heavily you have seven days in the week if you drink once a week really heavily for the first day after you drink you're going to operate it maybe 3%

of your potential if you have a heavy night and then the second day after you drink you might be operating it 22% of your potential the third day after you've had a drink maybe you're operating it 50% of your potential and then by the fourth day maybe you're like 80% but that's like half the week where you're not operating it 100% purely because you were just being an idiot and most people drink because they don't like their lives um that's a generalize sweeping statement but a lot of people drink to escape their life and the

feeling of being alive because they have all these bad habits so once again once you've got rid of sugar alcohol this is the next big one to remove because like I'd rather I'd rather have a few drinks every now and then and eat sugar to be honest um they're both as bad as each other but once again it's the health thing it's what you're ingesting into your body this has to be removed I can tell you right now there is absolutely no like journaling gym meditating becoming like if you want to become a millionaire and

be really successful like there's lots of habits and things you can do to do that but if every if twice a week you're going out and drinking your body weight and alcohol and you you're hung over for like the whole week it doesn't matter if you journal or meditate or you know cold cool you you're not going to do anything if you're just you're being silly so the next one that we're going to remove is slightly different to um it's slight different to something you're ingesting and this is a really big one video games so

by by this point you know you should be on day 60 so Day Day 0 to 30 is sugar if you can see that and then day 60 is obviously alcohol we've eliminated so you might not need to eliminate alcohol because you might not drink much like I did when I was younger so therefore you could just jump straight to video games but my God is this a big one so if you are a man which you probably are watching this my YouTube analytics tells me that you are inside of your brain if you are

conscientious and you want to be successful you have something called a goal striving mechanism so what this means is that somewhere buried into your brain is a part of your brain dedicated to achieving goals and dedicated towards feeling what is achieving a goal it's feeling a sense of progress along a trajectory towards an outcome that you've set for yourself and as a man and I can't speak for women here because I'm not a woman but as a man how I get my meaning and I derive my meaning in life and a lot of my happiness

and fulfillment comes from setting a goal and then seeing myself progress towards that goal seldom is it the achievement of the goal makes me feel good but actually the progressing and the journey towards it and so I'm going to make a bet here that most men especially the ones watching this video you probably have a goal striving mechanism in your brain because you probably want things now I know lots of girls that have goals as well and I'm not saying this is just men but from my experience with um with girls and women sometimes they

don't have a goal they're just way easier they're way easier going they just want to chill out and some guys are like that as well but if we take take the average um it's probably safe to say that most dudes have goals I don't know about girls cuz I'm not a girl God knows if I can figure out how they work right but what this means is that you want something you want things in your life and the problem is is when you're playing video games what they what video games do is they Channel and

they they they basically um they use this goal striving mechanism and so this goal striving mechanism is basically a finite resource and it means that like you have to use it because as a man if you're not striving at least in my experience based on what I've seen most guys if they're not striving towards a goal they become quite unhappy and I know myself personally I become very neurotic and depressed and anxious when I'm not making progress towards a goal because I have to I have to be doing this and so what video games do

is they basically sedate your goal your goal striving mechanism they strip you of this thing because what is a video game well it's really a goal if you're playing a game then usually there's levels and there's outcomes and you're playing every day to work towards that outcome like for example if you're playing Call of Duty then you're leveling up or you know if you're playing Call of Duty you're you're trying to get your KD up or your skill up there's some sort of measurable metric with every single video game whether it's a ranking system or

a certain weapon or a certain level or something where you work your way towards something okay and that's goal striving and so what video games do is they use this goal strive mechanism that is latent and built into us men and or women and what they do is your goal striving mechanism will now laps onto the video game and your life now becomes about video game and so if you are playing video games whilst also trying to start a business then your significantly hindering your ability to succeed in the business because if you remove the

video games right so let's just say that um let's just look at this so here we have this goal striving mechanism in our brain right goal mechanism the mechanism the part of our brain dedicated to setting goals and finding meaning of fulfillment towards the accomplishment of them and then let's say over here we have a business which is your goal might be 10K per month okay but then over here we have a video game where your goal might be you know level 99 or whatever well now what's happening is this gal driving mechanism is now

split between the video game and the business and you might think oh that's not how it works because 10K a month matters way more to my life than level 99 but your brain isn't smart your and I'm not insulting you with that what my point is is that your brain as a um as a force of nature as an unconscious like manifestation of biology cannot tell the difference between level 99 and 10K a month to you 10K a month matters more consciously but your brain doesn't work consciously it's a biological force and it would be

like trying to ask a deer to tell the difference between 10K month and 99 levels like the deer or the horse is isn't going to be able to tell the difference and so what you do and especially if you're playing multiple video games but you know what you're doing is your your brain is now dedicated towards this video game just as much as it is the business and the thing is is there's way more dopamine and there's way more gratification in these games and so what that means is that your goal will actually become way

more about the video game than it will about the business because you're being rewarded more often because you know the in business as a is a business is a game in that sense that you know there's levels and experience and achievement but it takes a lot longer to become successful and to start leveling up in business it can take a year to get your first client but if you play a video game and you play a video game for a year then you're going to make tons of progress and receive tons of reward so you

need this goal striving mechanism it exists in your brain and here's why removing video games is so bloody powerful because if you remove this and you get rid of the video games well this goal stri mechanism has to latch on to something because otherwise you go insane and so what will happen is the goal Drive mechanism will now start to attach to the business and so you know when you're going for a walk or when you're driving instead of thinking about what tactic you're going to use to beat a dragon or you know what gun

you're going to acquire next on a game you'll you'll naturally start thinking about your company and so if you want your life to be more about your business than about your video game experience just remove the video games it will suck for 14 days but after 14 days what will start to happen is you'll start to naturally think about the business and the game that you play in life will be business and when that's all you think about and when your entire goal driving mechanism is centered towards this you'll become more successful now you can

make the argument Charlie well what about like the gym because I have a goal in the gym of getting to like 90 kilograms and being 10% body fat yes of course you know your goal stri mechanism is going to be in somewhat shape or form taken up by that goal but nowhere near as much as a video game would be because the video game is like a it's it's engineered to use this thing as much as possible and so what you really want to do in life is have as few goals as humanly possible and

so in my life for example I can list out my goals because you don't want to spread yourself too thin so you know really the the the framework is simple you know we talk about this where we've got Health we've got wealth and we've got love and then these things all create happiness okay and there's more to life in these three things you can say like hobbies and stuff like that but my goals are very straightforward and very simple my first goal is to be a billionaire because I'm playing a game and as far as

I'm concerned I used to be addicted to video games and as far as I'm concerned a billion dollars in your bank account in cash is the completion of the game at this point you're done right that's it my second goal is to read the biography of every great person throughout history this is just another goal that I'm working towards and it might take me I might die before that happens I don't know how many biographies I'm going to have to read but every day I spend some time on that goal because funly enough doing that

also contributes to this and then my third goal has obviously to do with my health and I won't get into that as personal then I've also got some other goals around relationships and I know what I want familywise and stuff like that but I haven't got the goal of getting to challenge your own League of Legends or getting a three kill death ratio on Call of Duty or completing the quest cape on RuneScape because quite frankly that's just a little bit pathetic okay so that's the third thing you have to remove and you want to

do it for 30 days and I promise after 30 days you won't want to do it anymore because you'll be making progress in your business and you'll become significantly and you know way more successful so the next thing that you need to look at removing is a little bit more um touchy and this is pornography um I don't know if you can see this I'm going to let's see my pens are running out okay okay yeah here we go the fourth thing that you need to remove is porn because I am of the opinion I'm

just going to move this you can't see it CU it's there I written porn three times on this SW board the fourth thing to remove is pornography because I'm sorry but you you can't really like I don't know how you can expect to be able to feel or accept true genuine love in your life when you're watching pornography all the time and if you're wondering why well it's exactly the same mechanism that your brain uses it's it's like like you know how the goal striving mechanism thing works where you you can't really pull it in

two directions well the same thing is true in your brain so naturally inside of your brain and I'm pretty sure every single human being has this is a relationship driving mechanism okay and you know this is you can argue that this comes from either a spiritual place but really it's probably more from a biological place now I know I don't want to reduce the entire you know experience of Love down to biology because there might be more to it than this there probably is but inside of your brain you have a relationship driving mechanism an

intimacy driving mechanism where you naturally want and and and desire a partner to reproduce with because that's literally the meaning of life is reproduction if you don't believe me you can go and read the selfish June by Richard Dawkins but in order for you to be happy and in order for you to feel fulfilled and and like you got a good life typically having a partner is a pretty good way to do that because if you haven't got a partner your lyic system goes kind of insane your lyic system is like your nervous system right

and you know the human body's entire purpose on this planet is to reproduce like every near enough every single like more morsel of your fiber of your being is wanting to reproduce that's kind of like why our bodies exist if you first principle out like what is the meaning of life is a reproduction and if you don't believe me you can just look anywhere else in nature like why does any animal exist it's not because they look cool or because you know they want to be there it's because they want to reproduce it's like a

it's the the selfish Gene Theory right you might disagree but this is how I see it and this is my experience and this is my YouTube channel so you can just I don't care right so I can tell you now that if you if you're not engaged in some sort of intimate relationship it's it's like there's there's a part of your brain this part of your brain is always going to be seeking it and so when I was younger with before I had a partner or you know someone to to love or someone to love

me oh would if I if I went out in public I would be on like my it would almost be like my entire brain was just engineered towards looking for a partner have you had this before where like you go to the mall or you go out somewhere and if you're not in a relationship or you're not talking to someone you know if you're not like dating someone it's like your brain's just looking at all these options like okay that girl over there just walk past you was try that girl there maybe I should talk

to her maybe this person and then you're on Instagram and then you you see like one of those only fan ads and you're like oh I'm going to click on that because you know you start doing crazy stupid [ __ ] when you don't have a partner because this thing in your brain this relationship driving mechanism is extremely visceral and it sits at the very core of your brain stem um which is where most of our um tribal primitive behaviors come from you know and if not not having like a steady or stable relationship or

at least an understanding that you have the status to achieve a relationship because some people don't want a relationship because it's not what they want right now they know that at least they could have one and so if you're a dude and you're broke unsuccessful out of shape and you just feel like no woman's going to want you then this thing goes insane but if you're successful in shape you've got your [ __ ] together and you know that you could attract a mate if you wanted to then it's within your control and you don't

go insane so I'm not saying you need to be in a relationship I'm not prescribing a relationship but if you're if you're not in a a good way and your life is just oh it's going to kill a mosquito there got I got it this mosquito's been flying around the camera so I had to just quickly murder it before it got me um but my point is this like if you don't have your [ __ ] together enough to get a partner or if you don't have a partner then your brain is going to dedicate

an awful lot of resources towards trying to find one and you're going to start to do stupid [ __ ] like spending money on expensive cars and then putting them on Instagram and I used to do this as well like I used to flex on Instagram like dude I can tell you this and we're going to talk about social media in a second um but like if you're if you really um if you really break down a lot of your behaviors and why you do them and you really get to the bottom of of why

you perform act in a certain way if you haven't got a partner or you haven't got the status to get a partner if you wanted you're going to find that most of your behavior is this relationship driving mechanism just pushing things out why are you on Instagram talking about rubbish why are you on watching porn and stuff like that like porn is the ultimate manifestation of this and so what happens if you if you're lazy and if you're stupid and if you're weak then what starts to happen is you start to watch um pornography because

when you watch porn you temporarily temporarily sedate this relationship striving mechanism and so when you masturbate to this crap and this toxic awful disgusting manifestation of the 21st century you start to subdue and uh what would you what would you call it temp temporarily satisfy the relationship driver mechanism the problem is is that every time you do this and you watch porn and you satisfy this you have to come back to the porn you know a day or two later because this is no longer satisfied so when you watch porn and you masturbate to it

well for a day or two like this has got a short half life and maybe you know 24 to 72 hours this thing is now calm but the problem is is that after a couple of days it's going to Crave You know this relationship driving mechanism will once again crave this stimulation and this meaning and temporarily shameful fulfillment and you're going to go back and you're going to do it again and so until you get this thing straight you're going to constantly go through this Loop and so how do we get this thing through how

do we satisfy this relationship driving mechanism because this is a huge component of getting your [ __ ] together well what you do is you eliminate porn if you remove the shortterm uh ex uh if you if you pursue the short-term expedient thing that is pornography and you remove this Loop then what's going to start to happen is your relationship driving mechanism is going to start to look elsewhere in into more natural places for fulfillment because if it knows it can't go to porn it's the same thing as a goal striving mechanism it has to

manif it's what makes you human and if it doesn't manifest you go insane so it has to manifest in some way shape or form and so what this will do is it will force you to start actually doing [ __ ] and so before you know it you're going to want to go to the gym because there's going to be girls in the gym that you can talk to or you're going to want to go and start randomly working on your business in a coffee shop somewhere because there might be a girls for you to

talk to or you know when you're you might want to start going on runs because you might see people like if you remove this thing if you get rid of porn and I promise you and I know this is true because I've done it if you get rid of porn intimacy connection and like meaningful relationships actually become possible like you you can completely like it sucks for like 30 days because you're going to constantly think about it and it's going to freak you out and this that and the other but you'll start to masturbate less

which means that your at your life force or your quite literally pun not intended your actual life was it will be it's like you you retain more energy and I'm not talking about um like noap um and Mast and not masturbating and stuff like that because sometimes it's healthy to do that like if you're wondering what I do I'm not going to tell you because it's weird but I don't like I don't watch porn and it's very seldom that I masturbate because I don't need to right I don't feel like I'm not owned I'm not

controlled by my impulses or emotions and like you know if you have a partner and you're constantly masturbating and you're watching porn all the time your relationship is going to be completely destroyed because this relationship driving mechanism will feed all of its time and energy into pornography and not your partner and so if you want to destroy your relationship just watch porn but if you don't want to then don't but if you want to get into a relationship stop watching porn because you won't give yourself a choice okay and so you'll start to look for

more natural ways to find connection and find intimacy and you'll start to feel you'll stop objectifying women you'll stop overly sexualizing women and I'm I'm not this you know red pill like you know have sex with as many girls as you want I've I've been through the whole like dating app thing and the expedient constant one night stands like that's something that I've done and I'm not shameful of it because it was a different version of myself but it's not something to be proud of like a high body count isn't something to like be oh

yeah this is amazing like it's not what is what you should be proud of is a long-term satisfying deep meaningful connection with one person because that's the natural way to do it if you want to be happy and you want to have a meaningful fulfilled life then you want to do what the stoic is called lining yourselves up with nature where all of your behaviors and all of the ways in which you Orient and manifest yourself in the world are in alignment with the way that nature intended and so when we look at nature what

do we see well most you know you know you could make the red pill Andrew Tate argument of like some animals have multiple partners and stuff but like typically speaking when you look at when you look at um how civilization is developed most people naturally just want one person it's a natural urge now I'm not going to get into the red pill argument of having multiple wives or sleeping around um I've done both of these things I've done the sleeping around thing and I've done the single partner thing and I can tell you almost every

time without fail that the partner thing makes me way happier and way more fulfilled that's my experience I'm not I'm not here to tell you what you should and shouldn't do with your personal relationships I'm just telling you will work for me and this was a massive component of getting my [ __ ] together because remember it's health wealth love and happiness it's difficult to build wealth without good health and if you're trying to build wealth whilst you've got this constant like striving for like you know sex and and intimacy like it takes up so

much of your brain and your lyic system goes so Haywire that it's it's very difficult for you to focus on work because all you're thinking about is you know where your next orgasm is going to come from so that's just a um crude way of putting it but I want to sometimes this stuff is uncomfortable to talk about on a wide audience but a lot of people need to hear this you need to have this thing in check man and if you remove the pornography like you'll start to find that when you're talking to women

and this is what's happened to me when you're talking to girls and women it's less about I just want to have sex I just want to have sex with this person it's less about their body and having sex with them and reproducing and it's more about actually getting to know them and understanding what they value and connecting with them there's way more to a woman than her vag CH and for some reason a lot of people think that's a controversial thing to say but I don't think it is because when you have removed the bad

crap and when you've I did the same thing I removed porn then I removed dating apps I gave myself no choice but to go and do it the right way the natural way and you'll start to see women in a different way you'll start to see them in a way more positive healthy natural meaningful way and that's a huge component of getting your [ __ ] together okay so removal of porn once again this is this is a 30-day Affair I'm not telling you to give it up forever I'm just telling you for the first

30 days just stop it and you'll find that you know by by week three and four you're going to start to be doing more natural behaviors you're going to start to be going out and like going out with friends is try and find mutual friends and if you give yourself no choice you'll find a partner and at this point already you've given up sugar so you're not all haywire and you're starting to lose weight and you're starting to feel better in your body and you're not eating processed foods you're not drinking alcohol so you're not

like useless and in bed all the time feeling sorry for yourself you've also stopped playing video games so you're actually started to do more useful things and you're actually starting to work on your business and now you've removed porn if you if you eat healthily if you don't drink and if you actually start working on something meaningful it's going to give you way more confidence to go and find a girlfriend and you'll start to become successful a lot of the self improvement game is fueled by women and it's fueled by trying to get a girlfriend

and I've seen um some of the stuff that I've seen guys do to try and get girls is ridiculous all you have to do and I can tell you this because I've done it all you have to do is take good care of your health focus on your money and you know becoming successful I'm not saying that girls want money but it's going to make you significantly more likely to find a attractive and beautiful girl if she knows that you can take care of her and provide for her and you know take care of potential

future children if you now that and you're healthy and you're a half decent person and you're not being all weird and psychotic with all these bad behaviors then you're going to find a girl it's not hard to beat the average man it really isn't trust me it doesn't require as much suffering as as you quite frankly might think okay so that's the fourth thing to remove I'm just going to write this here now the final thing that we're going to talk about here is short form SL so social media so um a lot of people

uh spend time on social media and watching short form content you you kind of if dude if you want to get your [ __ ] together you got to stop doing that because one of the you know what I said a minute ago about how it's not hard to compete with the average person these days like it's not hard to compete with the average man because most of them are just well quite frankly just stupid but the how the easiest way to compete with someone in this day and age is just to beat them on

attention span and every time you watch a piece of short form content is is another time that you slightly reduce your attention span if you ask any billionaire what the number one key to their success is they will tell you its focus and the reason I know that to be true is because two of the most prominent richest billionaires in the world being Bill Gates and Warren Buffett were once both asked in a separate room what's the one thing that you think releas to success and they both said f focus and so if we know

from billionaires I.E people that not even billionaires but people that are worth like1 billion each that have built the most successful Empires and capitalistic um like companies in the world like they've mon they've monopolized markets and added hundreds if not trillions of dollars to the value of the market if they say that focus is the most important thing then it probably is and focus is about being able to concentrate your energy and time onto one thing for an El ated period of um time it's an a laps of time and I can tell you right

now that if you're watching short form content this is destroying your attention span and focus is is basically about putting your attention span onto one thing and the elaps of time that can happen before you get distracted is how long you can focus for and so if you're watching short form content and you're so used to like a new stimulus or a novel stimulus every 15 to 10 seconds seconds or 30 seconds then that's the only content you're ever going to be able to consume and so when it comes to consuming other content like important

business videos or reading books that help you become successful or important conversations with people that can make you a lot of money you're going to find it extremely difficult to concentrate and uh gather and interpret the information that you can later synthesize to become successful and so this is the real consequence of short form content is it fries your brain and not only that but it's the actual content itself it's the stuff inside of the short form content that you're seeing that is going to ruin you so the problem with the short form content and

the reason it's part of this um the reason I think it's like part of like the devil and hell so to speak is because well what's most of the short form content that you're going to see oh well hang on a minute you're going to see food and you're going to see like you know those those videos of people making shitty food that contain sugar that you shouldn't eat so it's going to encourage you to eat the bad food you shouldn't eat then you're going to see videos of people having fun and drinking and partying

and clubbing and stuff like that then you're going to see videos of video games that you play and the algorithm is going to start to show you and encourage you to play video games again you're also going to see softcore porography as well you're going to start to see only fans models and girls in bikinis and basically thirst traps and so the reason you wants to eliminate short form content as the last thing here I mean there's lots of other things you can eliminate but it's because it's going to act as an encouragement for all

of the behaviors that you don't want to relapse into because if if you're exposing yourself to porn softcore porn bad like people eating crap food and mukbangs and stuff people having like a crazy time drinking and having like a full s night out and you know if you're if you're seeing short form content of video games you love then you're still stimulating the parts of your brain associated with the behaviors that you've worked so hard to remove and so it's imperative to not only your attention span but the relaps M into the bad behaviors that

I listed earlier that you remove this now if you want to do this completely you just remove social media completely and so I've done this myself I'm not Theory crafting telling you it's a good thing to do I've actually done it so I have um I obviously have YouTube and then for business for my work I have an Instagram and I have the Tik Tok and the Twitter I don't actually use those things they're managed by my team I think I've logged into them maybe two or three times so I don't like you know on

my phone here um well actually you can't see it unfortunately because I'm recording on my other phone this is my um notes phone I don't have personally for my personal life I do not have Facebook I do not have Twitter I do not have Snapchat I do not have Reddit I do not have Discord I do not have Instagram I do not have um LinkedIn I do not have like I think I've said Facebook I do not have Tik Tok I don't have YouTube shorts I don't have anything I the only thing that people can

communicate with me on that I can consume content from other people on is WhatsApp and for work I don't have slack so I've intentionally eliminated those things because they don't serve me they don't do me any good social media is like brother if you want to grow into a man what the hell are you doing on Instagram or Tik Tok like if you're a grown man if you're over the age of like 18 and you're like an adult now or if you're like 17 or 16 you want want to be a man brother what on

Earth are you doing on Tik Tok or Instagram posting little pictures of yourself like little poses like what you're a man you're not supposed to sit there and be like and and that's that's fine if if a girl wants to do that and she wants to share pictures with his friend her friends and stuff but if you want to be a real man and you want to get your [ __ ] together you don't tell people about it you don't you don't go in the gym post like a all like little cute like you know

leg day off what are you doing same thing bro if you're scrolling through Tik Tok what's wrong with you like is are you ill is there something wrong with your brain are you not functioning properly do you have any idea how bad that is for your brain just constantly stimulating yourself and constantly entertaining yourself and constantly making yourself feel temporarily good at the sacrifice of what one of the most important skills you can develop to become successful and not only that but you're seeing stuff that you shouldn't see dude I don't get it man like

people literally sabotage themselves same thing if you're on Twitter what you doing just polarizing yourself and reading you know stuff about like politics and gender and all this crap and being offended and upset and getting emotional by words from strangers you've got work to do man you've got a life to fix you've got more important stuff to do than scroll falling through first traps watching video games and then you know just seeing random videos like name one Tik Tok you watched recently like you can't you can't remember any of them it's just numbing you're sedating

yourself so stop it so in summary if you remove these things if we remove sugar and I'm going to give you one last secret here if we remove alcohol if we remove video games if we remove porn and if we remove social media I'm just going to put short form here as well what what we've done if we do this in 30 days another 30 days another 30 days now the chances are is maybe you've got in addition to these ones you might have other bad habits as well maybe you smoke weed for example or

I don't really know what what else do people do these days as bad for them you know what I'm talking about you know what you shouldn't be doing but every 30 days eliminate one don't try and do it all in one go with one massive monk mode blast where you do everything you should and more for 5 days you feel great and then you relapse because you've been an idiot because like if you remove all these at once then what's going to happen is your brain has to fight five impulses you can fight one impulse

that's pretty bloody easy you shouldn't it will struggle and it will hurt but you should be able to fight one craving at a time like smoking is another example as well if you might want to remove that and so once you've cleared out and I'm not saying like you can't try to build a business whilst you've got these things on but think of these like actual disabilities these things here are literal disabilities and so if you're trying to start a business you want see that a business is like a 100 m race okay it's like

a 100 m race and you're going to start this race here but you're up going to say 10 other people now if you have these five things you're starting the race in a wheelchair you are disabled and I'm not saying that that's a bad thing or that I'm judging people who are in wheelchairs you got to be a real idiot to think that I've got anything against someone who has a disability I mean like like that's not the point of making but the the the visualization the metaphor that I'm giving you here is if you

have these things fundamentally people will easily beat you because you're going to be all weing chaotic because you're on sugar you're going to be hung over all the time and your hormones are going to be out of whack so you can't do any proper focused work um you're you're not really going to take the business seriously because your your your goal striving mechanism is being satisfied elsewhere you're not going to be able to focus on work properly because all you're worried about is your and then on top of that your attention span's being completely destroyed

and your stupidly polarizing yourself emotionally into stupid people's content and so you're disabled you like before you can learn to run the race you need to learn how to get out of the wheelchair and that's the point I'm making here by you know trying to find a good base if you are drinking gaming constantly wanking constantly spending har on social media and constantly eating sugar and smoking weed and doing stupid [ __ ] and going out to Raves or whatever the hell you're doing you don't know yourself once you've cleared out and once you've stepped

out of the wheelchair now you can actually set a goal and now you can actually start to work on things that are meaningful and fulfilling you have to learn to pay the debt off you cannot save money until you've paid off debt because the APR will eat you alive likewise if you try to start journaling and meditating and going on self-improvement and going to the gym and doing cold approaches and looks maxing or whatever the hell people suggest you do you're going to fail because that's like learning how to stretch your like meditating for someone

who has all these things is like learning how to stretch your hamstrings when you're still sat in a wheelchair it ain't going to be much use all right so get rid of these things first do it every 30 days be patient with it it's going to take six months to eliminate all your bad habits but you've got probably hopefully on this planet 85 years and so if you can spend half of one of those years paying off all of this debt so you can eventually start to introduce good habits and become successful it's probably PR

worthwhile I know this to be true because this is how I've done it now I'm not saying that you can't try to work on a business and try to become successful whil you have these things that's fine I dude I got the 10K a month when I was eating sugar I was playing video games actually to fa I wasn't all I really did was the sugar thing and some Social Media stuff I cut all the other ones out real quick that's how I did it [Music] byebye so I recently found meaning in my life and

I found my life's purpose and I actually now know why I was born it feels like I've discovered God again or I've met my wife like I have basically found my purpose and the whole reason that I'm alive and doing that is a pretty cool thing to do and so what I'm going to do is make a video explaining how I did it how long it's taken and how I've carved out what I believe to be for me the actual meaning of life so I'm a 26-year-old Entre ER and as you can see here this

is my live stripe for my company um I'm making 30 40 Grand a day sometimes $50,000 a day and I'm now in a very blessed fortunate position where I no longer need money I have enough money to sustain me for the rest of my life whether I work another day in my life or not I have true Financial Freedom and I've really had that now for well over a year and for the last year I've been struggling with a I wouldn't call it an existential crisis or a depression because that's not you know that's not

how I role but I've been struggling with a real crisis of identity or you know whatever you want to call it don't worry I'm not transitioning to a woman the point I'm trying to make here is all I've done for the last year is wake up and make money and when you no longer need to make money and when you no longer need money it's extremely difficult to justify that and it's extremely difficult to fall in love with the process and fall in love with the work when you're just working for money when you already

have enough it's akin to being on a desert island and you're in a survival situation and perhaps on that desert island you have found a source of water and you now know that for the rest of your life on that desert island you're never going to go thirsty again well waking up every morning on that desert island and going to search for water when you already have enough to last you for a lifetime feels a little bit meaningless and pointless and that's really where I've been in the last um in the last year I've been

in a very shortterm thinking like just make money make money make money and I don't want to get all hippie on you cuz making money is damn good and it feels damn good but when you're 26 years old and you're making 50 Grand a day 40 Grand a day and you don't need more money it's like what's the point it's really empty so what I've done is I've really spent a whole year and I kid you not pretty much a year to date from April or May last year deciding what I want to do with

my life and and I finally figured it out and I mean it when I say like it's like I've met Jesus or Muhammad or God or some sort of religious figure it's like I've met the person I want to spend the rest of my life with or something like it is the most elating joyful meaningful fulfilling feeling I could possibly ever describe and in this video I'm going to explain what it is how I found it and how to find true purpose in your life now the thing is about entrepreneurs is our needs exist in

a pyramid and you know down here at this point in the pyramid if we look down here this point is kind of this is probably where most of you are right now this is where you have needs you have basic biological imperatives at this level of the pyramid and this is basically you just need money but really it's not money that you need you know at this point you need safety you need shelter you need food you need water basic biological imperatives above that you start to find that you know you want like to belong

to a community and you want fulfillment and you want to start to you know buy things and and have status really this is status so this is biology and biology is basically do you have somewhere to go to the toilet and sleep safely and status is like okay once I've established that my toilet is there now how do I improve that toilet more than other people's toilets that's kind of how humans work although perhaps not with toilets but with other stuff as well then we get status so status comes in when you basically you start

making money and you've superseded your biological needs and you can now focus on something different so if you're on a desert island and you've secured shelter you've secured water and you've secured you know um food if there were other people on that island what you'd start to do is you'd start to try and find things that give you status over those people especially if you're a man that's kind of how we roll and you know once you found status and once you've achieved this um really what what happens is like once once you've got enough

of it it's kind of it can trap you it can become very addictive and you can find yourself in this never-ending feedback loop to fulfill this drive and this biological visceral drive for status and you see this in people especially in Dubai where people just end up buying watches or cars and their entire life becomes about their status and this is fine if that's what makes you happy and gives you meaning in life but I know a lot of people that do this and I can tell you that they're not particularly fulfilled they don't have

much meaning the next thing that happens is freedom so once you've achieved status really what you're looking to try and Achieve is freedom and this is where you know you are essentially free from constraint where you can do what you want when you want however you want and these two things are interchangeable so sometimes people will want status before they want freedom and sometimes people want freedom before they want status but what happens after a while is basically once you have the status or you have the means of acquiring the status which is basically just

having a ton of money and once you have the freedom which basically means like you know you can just do whatever you want whenever you want with whoever you want for however much money you want forever it's like well what's the point in living you know because you've got the two things that you really wanted you're biologically secure your body's in place your psycholog is in place and you're free so now what okay I know I'm going to go and sit on a beach in barley and go go to Thailand and stuff well really like

is that really meaningful like you know what do you want the freedom for a lot of people say this where they're like I want time freedom and then I'm like okay well what do you want to do with that time and they're like I don't know just like travel I suppose it's like well why do you want to travel uh I don't really know I just want to see the world why and you know you end up in this Loop so you can either get stuck in a in a freedom Loop which is where you

just become a slave to your desire to you know explore which is fine by the way or you end up in a status Loop but if you're disciplined and you don't fall into this trap and you don't fall into this trap and you've got this ticked then you can start to achieve something called Transcendence and this is what I've been trying to do recently so Transcendence happens when your purpose in life and your goal in life completely supersedes your biological or psychological needs and it becomes about something way deeper and way heavier and this is

what I've been able to do after meditating on this problem for like you know really an entire year and talking to tons of people I no longer give two monkey about traveling or status I don't care I don't like for those of for those of you that know me personally and a lot of you won't um I don't have like expensive watches I don't buy supercast I don't I'm not a slave to my desire to be perceived as better than other men and I'm also not a slave to my desire to you know go and

do whatever I want and just let my inner child just run loose around the world so when you get these two things in check you can achieve Transcendence and Transcendence is when you can create a purpose or a vision in your life that is it exceeds you it's no longer about you and all of your work and all of your desires they completely transcend yourself and your own biological or psychological needs and this is what I've been able to do now like I said this has taken me a full year of thinking of asking myself

near enough every day and all the people that I know and love what the hell do I do with my life I've got all this money I've got all this Freedom I've got all this status you know for lack of better words like now I've got what most men take a lifetime to achieve like what's the point and you know I I sat on that and I carry on making money and making videos and stuff and and now I get it and so what I'm going to do is I'll walk you through the vision and

explain what I want to do in my life um so I've basically created a future State I've observed that near enough any great person ever had a vision anyone who's ever done anything great they had a vision what is a vision it's a state of future that basically has applied radical change and for example um someone who was a Visionary was Henry Ford and Henry Ford envisaged or envisioned um actual cars and before Henry Ford there were no cars there were no motor cars and he brought them along another example it could be Elon Musk

his vision is to colonize Mars or for every human to drive an electric car Microsoft's Vision was you know to put a computer on every desk in every home for example and what you've got to realize about these visions and these these entrepreneurs in these Visionaries everyone thought they were insane like you know Henry Ford was like you know we're not going to use horses for travel we're going to use boxes of metal and glass on these things called Wheels people were like what how the hell are you going to do that like it's insane

same thing when people when masses he wants to colonize Mars everyone's like you're insane it's never going to happen but the common denominator of greatness and I've studied a lot of great people throughout history read a lot of biographies and stuff and they're all they all have a vision so I've really sat down and asked myself like in order to create a vision and in order to create a you know desire a desired future state that really improves the life of humanity what you have to do is you basically have to draw two circles like

this and you have to ask yourself you know what am I good at and then you have to ask yourself what do I love and this is literally how I created my thing so you ask yourself what are you good at and this basically means what are you competent in and then you ask yourself what do you love and for me it was you know it took me a year to realize this but I kind of got it so what I love is I love entrepreneurs I love entrepreneurs to bits in pieces I love learning

and I love teaching okay and you know what am I good at well you know basically learning and teaching right because I have a um an info business that I've been running for 3 years and I absolutely love it I love Le learning information synthesizing that using my brain and then teaching that to people and basically passing information that solves problems so I love entrepreneurs really I love them like entrepreneurs are my favorite people on the planet I think that we are the epitome of goodness and I think that all humanity is move forward by

entrepreneurs and I also like what am I good at well I'm quite good at learning stuff and teaching stuff not I'm nowhere near good enough I don't know anything really in the scheme of it all I'm not I'm not that smart at all but I know enough to know that I like it and so really when I was creating my vision I was like okay I know I love entrepreneurs I know I'm good at learning and teaching so I need to find a way to do both of these things and your vision is basically what

you love it's impossible for you to work on something for 50 60 years and to try and actualize a true future state that you want if you don't love it it's impossible anyone throughout history you study them no one's done it without love and if you want to know how to like I've basically unlocked the unlimit limited discipline glitch like the unlimited energy glitch like now I've got this Vision like mate I can't even begin to describe the visceral shift in um my psychological attitude towards work like I I've unlocked the infinite discipline glitch I

don't even need to try anymore I don't even need to I just I just all I want to do is just do this because I love it it's the same thing with like raising a child if you love your child you'll do anything for them and you won't and it might be tough and you might suffer but I've always meditated on n's quote which was he who has a why can bear almost any how and I finally get it so the vision I want you to imagine a world and this is I'm going to State

this now and this this might seem insane it might seem that's not possible but that's the bloody Point imagine a world where every entrepreneur who wants to succeed actually does just imagine that for a second everyone who really wants it does every entrepreneur who wants to succeed actually does That's The Vision by the time that I've died hopefully God willing every entrepreneur who wants to succeed does through my work and through my companies and through my stuff I don't know how I'm going to do this yet but I know the vision and what this does

is it centralizes your attention and it forces you to make decisions and sacrifices and it forces you to learn and build relationships and everything in your life now becomes about the vision and my life now has true meaning and true purpose because I'm going to stop at nothing to make this happen and everything that I do everywhere I go everyone I meet all the relationships I build like it's all going to be based on this one Vision does it help me achieve the vision and this is I mean the the purpose and the meaning you

can derive from a statement that of love like this is I might I might seem crazy right now but let me explain so what I've done is I've defined these words because every entrepreneur who wants to suceed does that's that's quite a vague thing so how do we make the vision clear well by every I mean it's Collective it's inclusive and it's also conclusive every single person who wants to succeed does now the question then becomes well what's an entrepreneur because this is a subjective definition well I Define an entrepreneur as someone that takes risk

solves a problem and has personal incentive so if you take a risk to solve a problem to basically meet an incentive you're an entrepreneur and once this is the thing because I I was telling my family about this and they were like well everyone wants to be successful and I that I know but how I'm defining wants is different so wants indicates character and really what wants means to me is never giving up and never quitting and actually seeking help so a lot of people say they want to succeed but then they give up you

don't really want to succeed you just think it sounds cool so when you really want something you really try and you don't give up you don't quit and you seek help and you have humility so that's how I'm defining wants and if you're going to create a vision you have to define the words that you're working with I've slaved over this statement for days really for the last year I've been thinking about this but everything that I've been learning has just suddenly been centralized bang like into this one sentence like all of the things I've

been all these people I've talked to Sam ens about this I talked to Simon s about this I've talked to billionaires I've talked to friends I've talked to family I've talked to all the everyone I could think about like what do I want to do why am I here and all those conversations and all that knowledge and all that stuff was just suddenly just I woke up and I'm like I know what I want to do and my unconscious was just like here you go mate this is what you want to do so it's amazing

what happens when you put your mind to something for a year because the problem I've really had is I don't know what the hell I'm doing and now I do and what does succeed look like like okay this is a subjective term again every on know who wants to succeed does well succeed basically means the person achieves their goal they help people and they also improve their life in the process so to me success is achieving a goal and helping people whilst achieving that goal and improving your life as a result of achieving the goal

so just imagine every single person who wants to start a business who really wants it to work actually succeeds every entrepreneur who wants to succeed does every entrepreneur who wants just imagine that imagine how imagine the how much of a better place the world would be like entrepreneurs are problem solvers every single problem that's ever been solved by Humanity has been usually been solved by an entrepreneur who's taken risk to solve a problem with their own personal incentive love capitalism and and like just imagine that a world where everyone who wants to succeed does like

every entrepreneur you might be thinking that's not possible but damn right it is you know and how is it possible like how do you achieve this well any great company has ever done anything great has a vision and the vision is the future state that they wish to achieve the effect and then what they have is they have the cause of the effect which is the mission statement the mission is an actionable verb-based thing statement that you can actually work on doing to make it happen so the vision is the effect which is what you

want and the mission is the cause or what you're actually going to do about it and the mission that we have is to revolutionized business education because what I've concluded is that if someone really wants it and I've concluded this through my own experiences but also having help thousands of entrepreneurs with with their businesses at this point if someone really wants to be successful the only only thing that's going to stop them from being that is having access to the right information and so what I want to do is revolutionize business education and once again

I've defined these key terms because education how do you define this well education is basically in my eyes at first principle a transfer of information it's where one person who knows something that someone else doesn't tells that person that thing they then apply it and as a result their life is better that's education education is the transfer of information at first principle and how do you revolutionize business education well first of all you have to decentralize it it's all about distribution and the way it really works is you know you you download the information like

someone telling you a piece of information is like it's like going to a computer and downloading something and then uploading it back into your brain and then applying it so really for education to work it has to be decentralized it has to be the has to be distributed otherwise it's just in a silo like a book publishing for example or a YouTube video and then it has to be downloaded and uploaded into someone's mind applied and then time has to elapse and then success happens so how do we achieve success as an entrepreneur well really

first of all you you just have to want it you know cuz if you don't want it like you're not going to get it but the second thing if you really want it then you seek information you you get that into your brain you apply it you wait for time to relapse and then you become successful that's the first principle of entrepreneurial success it's character knowledge and Time character is do you really want it knowledge is do you have the right education and the right information and the third thing is time which is the elaps

of you know cause and effect relationships and if you have those three things you'll be successful I can't give people character and I can't give them time but what I can do is give them the thing that Bridges the gap between those two things and that's education and so the problem that I see in the world right now is is that like the reason that this isn't true and the reason that every entrepreneur who wants to succeed doesn't is because they simply do not have the right education it's it's as simple as that first of

all a lot of them just don't want it but we can't help those people I can't help someone who doesn't want to be helped right I can take a horse to to water but I can't make it drink but for anyone that wants to succeed and truly truly wants that if I give them the right information they are going to succeed if they apply it and they do it and they properly do it they'll succeed and I know this to be true but this is exactly how I became successful I wanted it so badly and

a mentor came along and was like here you go here's the information and the Injustice that I see in the market right now is that most business education is crap we go to university and it's just rubbish most of the textbooks rubbish most of the YouTube videos rubbish most of the like it's all not very good right I'm getting a rant on what does revolutionize mean well radically and fundamentally change for the better and significantly raise the bar so really what we're doing through education and the way that I want to revolutionize the education system

for business specifically is by raising the bar and what that means is making the information and the way that that information is distributed and explained so good and so amazing that for anyone to compete they have to be better than us and that's how markets improve is companies come in and they just raised the bar so if you want to be apple you've got to make something better than the iPhone that's a damn difficult thing to do but I wouldn't be surprised In Our Lifetime if someone manages to do that and this is how companies

improve the lives of people is they raise the bar now what's business well this is obviously you know what does business mean well business is a vehicle for entrepreneurship so you know if the entrepreneur is the driver then business is the car and you if you have a car but no driver there's no point if you have a driver but no car there's no point and this is commercial activity basically so this is basically what I'm going to do for the rest of my life and you might be asking well how are you going to

do this and the answer to be quite Frank with you I'm not entirely sure yet but the whole point is I have this ridiculous narcissistic call it grandiose conviction that I can actually do this and that's a pretty damn powerful thing because now my life isn't about making me money it's not about making me successful and helping me buy a Lamborghini and you know giving me a a better brand on my t-shirt it's about the vision it's about helping humanity and the the all of The Visionaries throughout history have in some way shape or form

reduced human suffering for the better and that's what I want to do and now feel fulfilled and I have genuine true meaning in my life and I beyond making money don't get me wrong I love B money and I love making money but money is now a means to an end for me money is now a vehicle for me to facilitate this vision and to invest in things that allow me to to realize this and my goal used to be billionaire but I realized that anyone who actually became a billionaire they didn't go after billionaire

they went after a big ass problem and by solving that problem they naturally became one so I have no doubt in my mind that if I actually do this I'll be a billionaire I'll probably be a multi-billionaire but I don't care anymore about that well what am I going to do on a yacht you know with a bunch of moven models like yeah that sounds fun for about 48 hours and then you realize that you haven't done anything important and you're just miserable so that's the vision and then what I've defined is the key principles

or values that I hold near and dear to my heart so the other common denominator of any great company or great person ever is they are what you would call principled and principled basically means that you abide by specific rules in your life so a primary example of principles in in in exter in outside of business would be the Ten Commandments from Christianity where you know I'm pretty sure Islam has a similar thing lots of religions do where you have rules that you abide by unbreakable unshakable non-negotiable values that you will always stick to and

the thing is in chasing your vision it's important that you don't lose track of what you value because a lot of companies the way they go to die is they end up just focusing on their fiduciary duty and it no longer becomes about the vision and the the founder starts compromising his principles and this happens all throughout history any any Empire that falls any company that fails it's usually because they stop abided by the principles so these are my principles this is what I'm going to hold true and every single decision that I now make

in my life is filtered through two questions a does it help every entrepreneur who wants to succeed does does it actually contribute to this vision and B does it apply by the principles so the way that I'm going to in Envision this and actually solve it and have it happen and achieve this mission is through these principles so the first one is product first which basically means just build insane products that Delight clients like the way that we're going to re education is a product and if you can put that first every time and you

put the product first and you make the best possible distribution of information system possible then you're probably going to educate people properly client worship so putting the client first and obsessing over results this this I'm just talking about the entrepreneur here right so the person who's taking the risk to solve the problem with the own incentive putting them first and completely and and obsessively completely obsessing over their results high standards so great isn't good enough like constantly raising the bar constantly Reinventing yourself and consistent like if I'm hiring someone and they're like kind of mediocre

I'm like that's not good enough long-term thinking sacrificing today for a better tomorrow giving up your time in the present for a better state of the future and that's really what a vision is moving fast so putting cause to effect with speed so you know becoming successful is basically just cause and effect it's about doing things that do things that you want them to do and the faster the which you do that then the faster which you're going to visualize the vision laser focus keep the main thing the main thing so all I want to

focus on is this Vision nothing else I don't care care about anything else you know barley and you know Thailand and Cocktails and parties I don't care it's not the vision doesn't contribute to the vision yeah I'm still going to have somewhat of a life but I'm just obsessed Simplicity SE St seek straightforwardness so no complexity keep it simple keep it straightforward All or Nothing go all in or go home if I'm hiring people to help me with this Vision I'm not interested in working with people that aren't going all in they want a little

side hustle they can as far as I'm concerned they can leave radical transparency always be honest and speak the truth and absolute ruthlessness which is just stop at nothing to win and I'm defining win as achieving this vision and so on my way to this vision and on my way to this future State I will be holding these principles near and dear to my heart and as my audience you're welcome to hold me accountable to these um I have my team holding me accountable to them with my friends my family Etc but this is it

I finally have purpose in my life beyond stripe screenshots and you know some money here and there I actually have true genuine meaning money is now just a means to an end to achieve the vision and this might not resonate with you but I promise that in 5 to 10 years time when you have achieved commercial success and you've got more money than you can ever need this is how you kind of have to start thinking unless you want to just have an empty life or you just make money and that's fine I know a

lot of people are happy just making money but M you you've been put on this planet by God for crying out loud you've got a life you might as well do something damn cool with it so call it grandiosity call it narcissism call it ego I don't care um I'm going to do this or die tring [Music] ciao hey everyone Charlie Morgan here and welcome to the nature of aim today's video is going to be discussing goals all human beings have goals or people have had them at some point or another but most human beings

struggle to achieve their goals and well they really suck in trying to actually achieve them and make them happen today's video is going to help you not suck basically um chances are if you're a human which if you're watching this you definitely are you probably have tried to set goals before and failed to achieve them you probably well you may not have even set any goals but most people don't even bother um but the problem is is most people perceive goals and goal setting in the completely skewed way and so today's video is going to

show you how to set a goal and actually achieve it right we're not going to go through any of the [ __ ] like Corporate Way of goal setting like the smart targets or any of that crap I'm going to be giving you a brand new paradigm and a way to think and if you can absorb what I teach you in this video setting and achieving goals will become easier than ever before and I know that because I've used this methodology for myself and I've developed this for myself I haven't copied it from anywhere so

everything you see in this video will be new to you the framework is pretty much brand new and I'm really excited to be introducing it to you so without further Ado let's talk about goal setting so obviously we're going to discuss goals and I know what you're thinking right Charlie goals come on that's that's pretty basic is that all we're going to talk about um but if you you know watch this video you'll soon realize why it's um a little bit deeper than than just that so here's what we're going to cover so we're going

to start by talking about the first step to self Transcendence and then I'm basically going to lay this video out into six sections and I call these six the hidden six number one is taking aim number two is time theory number three is Drive vacuums number four is goal causality number five is environmental encouragement and number six is personal capability so this this model the hidden six is basically the theme of this video and um when you can apply it and use it you're going to absolutely crush your goals I promise you that if you

really take come to terms with this stuff so let's hop in so let's talk about the first step to self Transcendence because self- Transcendence as a title for this module is obviously quite a bold statement you know to transcend yourself means to completely undergo transformation to become a completely different person and understanding the first step to that is obviously pretty important otherwise well you're not going to be sure exactly what to do and so let's talk about it so life without a goal is chaos so I want you to imagine for a second that you

know you are this boat and this is the metaphor I'm going to be using you know as a human being you are on a sailing boat in the middle of the sea you know take the Atlantic Ocean or the Pacific Ocean whatever ocean you want to use but you're just sort of out there sailing around and this represents you and the Sea represents chaos right you have an unlimited amount of directions or destinations to choose from but because you don't have a destination or an actual trajectory things are just chaotic you end up just sailing

around in circles and just imagine setting sale without intent you could end up anywhere right this is what happens with most people's lives is they set sail with no destination so most people they're born and they become conscious and they go through childhood and through childhood they pick up some you know psychological problems most of us do in childhood it's pretty common um and then what happens is they you know they go through the standard education system and they go through University or whatever it might be and then they get a job and then well

that's it right they did they didn't really ever stop to think like hang on a minute where do I actually want to go no instead they were just a boat in the middle of the ocean with no real decision they just put up their Sals and just let the wind take them wherever the wind wanted to take them right that's how most people live and the problem with this this is that if you did this if you actually set sale with no destination you'd probably end up dead or somewhere random like North of Libya and

then you'd just be like oh [ __ ] how did I end up H now this is what happens to most people is like they get to 50 and then they have a midlife crisis because they're like hang on like what the hell am I doing here like this is my life like this is the only one I've got why have I spent it without any intention and now let's say you look at your options instead and you decide like you know you you set sail and you decide you want to go to a specific

island off the coast of Hawaii well what happens is you can build a trajectory here so instead of just floating through the chaos of life right and just ending up in [ __ ] North of Libya you decide that you want to go to a certain Island and this island represents order okay so in life we have order and we have Chaos and Order is basically it's very hard to articulate what order is but it basically means like having control or having a sense of control over your life chaos is life itself it's it's it's

the monster under the bed but order is that your parent coming into your room and going under your bed to confirm there's nothing under there right we we as human beings we dance between ordering Chaos on a daily basis and if your life feels chaotic and out of control it's simply because you haven't got a goal to set yourself against you haven't got a trajectory to put yourself on and if you you haven't got a trajectory what that means is you haven't got a goal because goals they by their very nature they give us something

to work towards and by having something to work towards we're able to navigate the chaos of life because as human beings and as as young adults or however old you are depending upon your age doesn't really matter humans are nothing but raw potential right and you've got this this huge level of potential to do really anything you want within the laws of nature and physics and the only thing stopping you from manifesting that potential is deciding where to channel it because as a human you're chaotic you've got all this potential you could be anything and

everything but you can't be everything because you haven't picked anything to be if that makes sense and so by deciding like what the hell you actually want to achieve you can take your efforts and your energy in the little little time you have on this you know spinning Rock in the middle of nowhere and you can actually decide to start doing something and building something productive and that is what basically gives meaning to life right it it's what you have to set off the suffering with something or another and life is pain it's suffering is

difficult as I'm sure you're probably aware but by having goals and by having things at which we can set ourselves against in the form of seeing trajectories and being able to make tangible progress that brings us like Clarity and it brings us better mental health and so this this yellow line here represents a trajectory which is obviously a path and once you've got a path you know what you're sailing towards and you're no longer worried about what the hell you're doing in life and you end up here and you're like yay that's cool so a

goal is an aim right it's a way for us to manifest our human potential and bend the Fabrics of reality to our will and our desires so you've got to imagine that your life is kind of like you just got to imagine that you are you a third person out and you are a sculptor right and in front of you is a massive huge piece of rock right and just like a big square piece of rock and your goal like is as as the sculptor is to look at that rock and to think and to

visualize what do I want this piece of rock to become and then every single day you walk up to the Rock and you just chip a little bit away bit by bit and after 80 or 90 years you can step back and you can look at your life and think that is what I wanted to achieve what happens with most people is they have all this potential so they've got this rock in front of them that could be turned into anything they want but instead they just randomly you know chip away at it here and

then a bit up here and then a bit down here and then before they know it they get to like 70 or 80 years down the line and they've just got this complete mess of a rock in front of them and by that point you know well at that point it's too painful to even realize that you have the option to do it differently so most people don't um but that's how that works you know so goals set us on a trajectory to channel our potential and our energy and before we change change your mindset

and begin the self Transcendence process well we need to decide what you want because if you don't know what you want then what the hell are you doing here like you know no amount of mindset training no amount of like Facebook ads or Loom or sales training or anything like that will help you if you don't know what it's all for so because you know by their nature goals are a vehicle for sales Transcendence like self Transcendence requires vision of future which is better than what we currently have because if you don't have a goal

then you can't transcend into it so before we can start the training you need to know what you want this is because we're transcending you into the person that can easily achieve what you want but before we can do that we need to know what you want of course right so my point there is that you like if you want to grow as a human being you have to create futures for yourself and visualize futures for yourself that demand more of you than what you currently are and the purpose of transcendence and the purpose of

self Transcendence is to become the person capable of achieving what you actually want but if you don't know what you want then there's no point in becoming capable and you won't know what sort of capability is required and a goal is the snapshot of the future it's a predicted effect of a culmination of causes that aligns with your feelings of desire and want without it without a goal life becomes aimless and really you're at the mercy of the tides of the ocean that's the chaos embellishing life and extremely successful people they didn't stumble upon success

right they decided on the future they wanted for themselves and then they got to work and really that's all success is it's deciding what you want and then working to get it the problem is that most people don't decide or they decide on the wrong thing or they make a decision and then give up or you know they do decide but then they don't work or they don't understand the goal like people are just really bad with goal setting and this video is designed to help you with that problem so you might have already decided

what you want okay if you're watching this in fact there's a chance you're already there right so congratulations um I don't mean like having your entire map LIF out but you probably have some idea as to what you want to do um and you might have like a desired future situation in your head mapped out um but the problem is that it needs to be crystal clear and also your expectations of it need to be in alignment with reality and if it isn't crystal clear and if your expectations aren't in alignment then um your limic

system and your unconscious mind will self-sabotage and it'll wreak hav on any effort you make towards actually trying to achieve the goal so let's dive in and talk about this so we're going to boil this down to a number because the beautiful thing about business um is that is very simple in terms of like goal setting right you really do just have to decide how much money you want to make um in the early stages now as you progress as an entrepreneur you'll want to become like a mission Le entrepreneur and then the goal is

more like in it's not as tangible as a financial form because it revolves around the solution of a of a problem and that's not as easy to measure but right now you probably have a number in mind which is how much money you want your business to make right and this could be month L it could be yearly but you probably thought through like how much money you want to make and you know if you're not sure what your desired monthly revenue for your business is well then just pause the video and have a think

and the number will come to you you know I found that like most entrepreneurs they have a number right it could be three grand a month it could be 300 Grand a month right most people in this space have an idea in mind as to what they want to make and if you don't then just think and just like a number will come to you don't question it just notice that that's your number like your unconscious mind will produce this for you it's very rare for your Consciousness to actually um like manipulate your perspective on

what you want it's usually like you have a number you've always wanted that number you don't quite know why but it's just what your brain has produced and now it's what you've Associated your future identity to become with right and you you don't really know but you should know and it can be any number there's no right or wrong answer when thinking about your desired goal don't consider the time frame or how you're going to achieve it right just focus on the number you want to be at per month so the first problem people have

with goal setting is like they they get way too sort of bogged down into the details of the goal um so I'll see this where like I'm like how what's the goal to say say this to someone it's like I'll be like what's your goal and then they'll be like oh I want to make like 20 grand a month and I want to do it by April and I want to have this and and to do it I'm G it's like man just like you that you can figure that stuff out later for now just

focus on the number right so anything you've got tagged on to the end of your number just get rid of it so write down your goal right but don't tag on something like you know buy March or you know I want to get to 50 Grand a month with like a bunch of high ticket clients like low volume just don't don't write anything on top of it just write down the number so once you've written it down I want you to pause the video and I want you to just look at this goal for a

good 10 seconds right just just stop and just look at that number on the sheet of paper it can be any number there's there's no right or wrong answer but you should have it right so just look at look at your number you should should be staring back at you now and you should have it now if you pay attention to this mindset training the number in front of you will become your reality what you've just written down on that sheet of paper with enough dis iine and enough attention to this program will manifest into

reality right and now I'm telling you that because I've seen it happen time and time again for hundreds of people at this point not only for myself but loads of other people but it will only manifest if you pay attention and actually do the work if that makes sense Okay so we've got a lot of action items in this training and you need to do every single one regardless of how successful you think you already are or how basic like the the goals might feel or seem so even if you're I don't care if you're

making 500k a month right and you want to get to million like you have to do everything right it has to be laid out so obviously setting a goal is not enough right this is pretty evident because well in case you hadn't noticed a lot of people they set goals and then they don't really achieve them so it's pretty obvious because well how many times have you set a goal whether in personal or business life only to fall short give up or not even get started it's probably hundreds right so why did does this happen

to you right this is a really important question why do you define a future outcome you want start chasing it and then give up why does that happen well it's it's due to a failure to understand the nature of aim and the Dynamics of your goals so the way we solve this and the way we remedy this is through understanding the goal and the Dynamics of it and in this video I'm going to reveal to you a mental model I've created that allows you to understand your goals and the nature of your AIMS in the

purest form with perfect clarity so most people struggle because they set the goal and then well then what it's like we going to send some emails like it's too there's not enough Clarity because you have to understand that a goal is an effect and we mentioned this earlier it's a snapshot of the future all effects have causes so if you want to achieve your goal all you have to do is Define the causes the action that you can put into motion to create the effect you want with enough time and then you you proceed to

act execute on those actions all goals all achieving a goal is just cause and effect defining what you want it's defining how to get it and then doing it but the problem that most people have is they set the goal and then everything's blurry and then they don't know why they set the goal so that's also blurry and then they don't really know what actions to take and then they get distracted easily because of all this so like what we need is we need a [ __ ] plan we need like a real strong sense

of clarity around why we want what we want what exactly we want who we need to be to achieve it where we need to be to achieve it how we're going to achieve it all these things need to be understood and that's the purpose of this video so what I'm about to show you will make any future goal 10 times easier to achieve and I'm going to give you a warning if you continue and genuinely listen and act on what I tell you your life will not be the same and that's not some sort of

like thing that I'm just chucking in here like if you actually do this and you pay attention like shit's going to change you and I can I can vouch this because it's worked for me so the hidden Sixx let's talk about the hidden sex this is a model that I've created um it's a it's a series of questions basically that you'll be very familiar with um however I've sort of structured them into a different light what's interesting is that when I started recording the mindset module I didn't even know that I was going to make

this video I didn't even have it planned but it wasn't until I got into the goal setting part that I was like [ __ ] like how does this all work and I sort of understood it but I'd never really articulated it so this is obviously um what I've come up with so the hidden sex is a mental model okay it's a series of exercises that I've created and adapted to goal settings specifically for this module and it's basically a series of questions that you ask about your goal so if we want to understand the

nature of something which is obviously what doing in this video the nature of aim then we just need to know what questions to ask to figure out exactly what to do to achieve it and so in this video I'm going to be walking you through the first five and then the next video the sixth okay and the reason these questions are hidden right the reason it's called The Hidden six is because no one actually thinks to even ask right the entire human race goes about goal setting in the wrong way blindly Wishing on their future

without any critical thought or inspection so really what I'm doing here is kind of just teaching you to think critically about your goal which is a skill that a lot of people lack and so the six questions in question um revolve around the what the why the when the how the where and the who right so we've all heard of like you know who what where when why how where like all of these W's and the 1 H um but I've taken this framework and and I've applied it to your goals and honestly it's it's

remarkably powerful once you figure out so here we've got number one what which is taking aim number number two when which is time theory three why which is Drive vacuums four it's how which is goal causality five is where and six is who right so environmental encouragement and personal capability so number one is basically like what is your goal number two is when do you want to achieve your goal and what sort of time frame should we be using number three is why do we want to achieve it number four is how do we achieve

it number five is where do we achieve it and number six is who do we have to be to achieve it now I don't want anyone to just jump straight to one of these things and skip the rest because if you do that you're in for some trouble so don't just skip to number four and think oh I just need the the cause bit or yeah I'm just going to go straight to the next video just Pro I promise you watch them all so the hidden six helps you understand all of this stuff and if

you accurately answer all these questions you can understand the nature of your goal and this just means you're far better equipped to [ __ ] make it happen and this doesn't apply to just making money by the way you can you can use these six questions for any other thing as well like if want to you know build muscle or lose weight or rebuild your relationship with someone any any goal you've got but we're talking about your business so let's jump into this model and the first one is the what which is taking Aim so

the big question is well what do you want and by now you should have a number in front of you right you should you should have your your goal which represents order which allows us to manifest potential and channel time and energy on a trajectory to produce the outcome we desire so now let's discuss the what of the goal right and this is what I call Goal constants and the Imperium equation so there's two pieces to this puzzle so what I'm going to do is now break down an equation for you okay and walk you

through like like what is the goal like you've got your number in front of you and this this is specifically for sort of like high ticket businesses selling products to niches and services um but we're going to break this down so let's let's look at this from from um from like a mathematical perspective so the equation that I'm using here is n + p + S to the power of T equals goal okay so let's break this down so the niche is n so n stands for the group of people that you're serving the P

stands for problem which is the problem shared by your Niche the S stands for the solution to the problem shared by the niche and the um little um like star is an exponent which means to the power of and T is time so this equation basically states that the niche plus the problem plus the solution Times by time equals the goal so if you want to achieve your goal then you need to have your Niche you need to have a niche that has a problem you need to have a solution to that problem and then

you need to give the business enough time and the market enough time to recognize that your solution can solve the problem so you can make the money which is the goal and this is really what it boils down to you know if you want to bring this thing back to First principles and really like what the components of a goal are you can just look at it from this perspective if you're talking about your business and so we know that niches have problems we know that problems are painful and require Solutions and we know that

Solutions can be sold to the niche to make money which is to add value right and well number four is that it takes time to create and Sell Solutions right we need time everything has to revolve around time time is the the one variable that most people like forget about it's like you know they just seem to just skip straight over it so once you have a niche a problem a solution and enough time you will have your goal so for example if you want to get to $50,000 a month then you'd pick a niche

which could be gyms uh you'd pick a problem which could be like poor retention for gyms and then you'd pick a solution and the solution is just providing knowledge on how to prevent members from leaving and then the time is well basically however long it takes to acquire the knowledge and learn how to sell it okay so this is obviously a simplified thing because you're also going to need some business acument and some business skills but the the the core principles of your goal is the niche the problem the solution and the time and these

are what we call Goal constants okay so pay attention here these are first principles they are factors required to achieve your goal that cannot be disputed or further questioned right I'm not just assuming you need to have these things to achieve a goal in in a business I'm assuming that like well I'm not shooting anything I'm telling you you need to have these things right you must have all four of these to achieve your goal and so goal constants are the what part of your goal they are the DNA of the process required to actually

create the future you want and so I've actually got a resource for you here which is taking aim defining your goal constants so I've got quite a lot of resources throughout this video um but if we want to answer the first question which is like what is the goal well we can answer that in simple form by saying the goal is to make you know $100,000 a month but then we need to realize like well what actually is the business that creates that and makes that happen like what are the core founding principles of that

so I've got taking aim here and if I just minimize this this is the first resource Okay so defining your goal constants so to achieve your goal you must learn and abide by the Imperium equation this is the knowledge that Niche solution and problem Times by time equals goal the four items before the equal in this equation are the goal constants required to achieve the goal and this resource is defined to help you get nice and clear on your goal constants so there's obviously going to be millions of equations right you can have there's there's

[ __ ] thousands of niches probably there's like if not hundreds of thousands of problems shared by those thousands of people and there's many ways to solve those individual problems so there no right or wrong answers here you know there's millions of different paths you can take towards getting to your goal right so the main things are just number one deciding on the goal constants and number two making sure that what you've decided is the right thing for you so we start with the niche right at this point you should already have your Niche to

find and if you don't well you should visit um the start of the program which will help you with your niche elction um a niche is obviously a group of people bound together by a variable of affinity and in business the niche is defined as a type of business being run so the secret to Niche selection is loving it and being interested in it if you're not passionate about your Niche you'll struggle because well you're going to be spending your life figuring out how to solve a problem for them and if the niche doesn't interest

you or you don't care about them you're not going to be inspired to solve this problem regardless of the financial rewards you need some damn passion okay don't pick a niche because it's what someone else told you to pick conduct your own analysis and um it should be on your interests and your passions but you should already have your Niche right should be fine now the second thing you should already have or should be thinking about now is the problem once you've Define the group of people you should try and Define like the most painful

problem they share um don't worry if you can solve the problem it doesn't really matter yet just focus on making sure the problem is actually um like existing and you're not projecting a potential problem you have onto the niche so let's say you run a marketing business um you're looking to find a niche that struggles with customer acquisition obviously that's the problem you can solve and then the last one is solution right the the problem of your Niche can be solved in lots of ways your job here is to isolate a solution that would be

best for the for the actual Niche um and this is what constitutes like the best solution so the best solution obviously works right it moves the needle cheap it costs little or nothing to implement for your customers fast it solves the problem quickly simple it's easy to deliver doesn't have loads of moving parts and is straightforward and number five is repeatable right the same solution can be offered to multiple businesses without variation we don't want to be changing it every time and you should be prudent with your solution selection you can also just note that

pretty much any skill to deliver the solution is possible to learn you just have to make sure it actually is you know working and it's cheap and fast and simple Etc so this is um a couple examples of go constants okay that that I've actually used to scale businesses to seven figures um it's honestly really simple right this is this is by the way the most basic part of this video but it needs to be established we need to agree on like what the founding principles of your goal are and make sure you've got them

because you probably have them but just becoming aware of them will help you as we progress through the video so if we're thinking about um norflow Consulting right which is our initial business um the niche is gym owners the problem is getting members and the solution is ads and funnels to get people into the gym and you know it ticks all of these boxes it works it's cheap it's fast it's simple and repeatable and then for Imperium agency um when we were helping agency owners or if were're helping agency owners that's the niche problem appointment

setting solution training on outbound and inbound methods for appointment setting same process this is these are the businesses we want to run we want businesses that work that like a cheap right solution wise fast Solutions Simple Solutions and repeatable right now you can note that to begin with your solution might not work it might not be cheap fast and simple and repeatable it takes work but it can be these things okay you want to figure out how to make it those things so that's that's the the goal constant so what I want you to do

now is basically just make a little document like this and just write down the name of your company right what your Niche is what problem they have and what the solution is and I promise you probably know this you probably already got mapped out in your brain but if you don't or if it's not clear just write it out and and list it through and then just make sure that your solution ticks these boxes because I can tell you now that like the solution is the main thing and if you're not like you can have

a goal to make I need a certain amount of money but if your solution is really complicated it can't be repeated it's takes ages to deliver it's expensive and it doesn't work nothing really matters and the same Pro thing applies is that like you just need to be sure like is the problem you're trying to solve painful enough to people for people to pay you the amount of money you're asking for and does the niche you're working in actually is it actually viable is it scalable can it support the amount of money you want to

make right so that's um that's goal constants okay so now that we've defined our goal constants we've got the sort of what of the goal out of the way um the key here is just basically don't [ __ ] change them okay so once you've defined your Niche and your problem and the way you want to solve that problem keep those things right now the solution might be might change as you progress and get better at solving the problem but for the most part they should all stay the same and it means you stick with

everything okay so we've got our goal constants now here's the thing is we're obviously missing the variable of time right so let's talk about time let's talk about the when of the goal so that was the goal constant that's the what it's really simple right your goal is to make a certain amount of money the vehicle for you doing that is through your business and your business is basically going to be like at its core principle comprised of four things right in short it's having a group of people to sell to is having a problem

with those group of people and it's having a solution for the problem the group of people share and then having enough time to basically roll that solution out through the market and make money so let's talk about time um which is basically the when okay so we're going to talk about some time theory here most people really struggle with time and it's basically like the key variable in achieving a goal um so let's discuss how to understand it so obviously like I just mentioned people aren't great with time and by not great or by terrible

I mean people don't really understand how time works and their estimations and predictions of how long things take honestly massively skewed if you don't understand time well then you're in for some trouble and some pain so I'm going to teach you how I perceive time and the mental models I use to rationally justify the length of time I give myself for goals so one of the main reasons and one of the primary reasons that people struggle with their goals is because they set them and then they give themselves like ridiculously short time frames now the

the key to understand is that as we've discussed your goal is and effect and all we have to do is like put cause to effect so to effect we must cause right or we must cause to effect and you you are in no position to tell the universe how quickly or how slowly it should take for you to get what you want right what I mean by that is that it's impossible for you to rationally like observe and justify how long something's going to take to unravel because as humans we cannot see like the underlying

cause effect relationships between the things we can understand them and like like write them down and see them but we we struggle to sort of see the time lapse between those two things and how long it takes and most people are wildly optimistic because we are by Nature pain avoidance animals right so most people don't give themselves enough time and then what happens is they go and try and achieve their goal but lo and behold because they didn't have enough time or they didn't give themselves enough time like by the time the time rolls around

they thought they'd have achieved it they they're not even close and that then like creates discouragement and they consider themselves failures like you only really fail when you misjudge how long it's going to going to take you to do something cuz if you just say I want to make 10 grand a month and then remove the time frame and just work every day to make 10 grand a month then technically the only way to fail is to actually stop trying but if you say I want to make 10 grand a month by May and it's

March and then you've got two months to do it and you're making nothing and then you get to May and you haven't made 10 grand a month then your limic system and your subconscious will start to build this identity of yourself as a failure right and we don't want to do that and all because you were too [ __ ] optimistic with your time and then the KnockOn effect of that is that you've just basically created this fulfilling self-fulfilling feedback loop of you being the kind of person that struggles so let's start with stock Dows

Paradox okay so have you ever set a goal only to fall short and get discouraged and quit or consider quitting well I'm going to tell you a quick story about a bloke called James Stockdale so this is um James stockdell he is a renowned war hero from the Vietnam War believe in like 19 1960s 1964 perhaps um what happened to James or Mr stockdell here is basically he was flying over I think a village or a town or city in Vietnam called Hanoi I think and what happened is his plane basically got shot down by

the Vietnamese Army and he was basically like parachuting his way down to to the ground and as he was sort of going down he looked down he could obviously see like all of these Vietnamese troops basically with guns aimed at him and one of his famous quotes is he said um in his mind as he was flying down you know just you can just imagine the the feeling you'd have in your stomach of just like you know you're just gripping onto this parachute and you look down and you can just see the enemy just like

hundreds of them just like ready to Capt you as soon as you land um and he said to himself as he was falling down he said he said I'm leaving the world of technology and entering the world of epicus and for those of you who don't know epicus he's a stark philosopher but this is where James stell's philosophy came from anyway the purpose of this story is to explain um a sort of model or Paradox that this guy developed as he was being held prisoner of war so basically he was he was captured and he

was held as a prisoner of war um for a long period of time throughout the Vietnamese War and it was pretty awful for him now we did live to tell the tail fortunately and share his um his incredible knowledge and you know fortitude and everything and his philosophies through it um but what did Stockdale say was the biggest lesson he learned from being held as a prisoner of war cuz he said something right and also why should you care as a digital business own right what's the point well James Stockdale came up with this quote

and it's that the optimists die first and this is probably one of the most important things I've learned when it comes to goal setting so the Stockdale Paradox states that optimists die first it implies that having too much Faith or confidence or optimism in your ability to achieve a goal or withstand suffering leads to a lack of achievement or in this case death right suffering and death being the the staying in a um prisoner of war camp and you know achieving a goal or not achieving your goal is depending on business now this is a

paradox because most people think that you need extreme optimism and confidence and faith and belief to achieve your goals however Stockdale who obviously experienced this firsthand he figured out it was pretty much the opposite um this was also observed by Victory Frankle in alitz um he was held in the Nazi concentration camps and the death camps um and you know he basically realized that like people who died the fastest were um the ones who thought they were going to be rescued basically immediately and the reason that the guys like the reason optimists die first is

because they're not confronting reality right you want to have faith but you also want to confront reality so how does this actually apply to getting your goal right now don't get me wrong you want to have levels of confidence and faith and optimism and stuff to achieve your goals but the reason people go wrong is because they have too much faith and optimism and confidence in the time frame so people aren't overly optimistic about what they can achieve because humans can pretty much achieve anything if physics and nature and time allows them right we're pretty

cool but the problem is that people are overly optimistic about the time frame over which they can achieve the said goal in fact humans are pretty much overly optimistic about anything related the time right so if you say to someone like you know oh how like how long is it going to take you to do this or you know when do you think you can get this done by or how long is it going to take you to drive to me like the the overoptimism time bias is prevalent everywhere in our lives and we all

have this tendency to be over optimistic with how long things take and it's imperative to your success that you release and break this time bias and realign your expectations with reality because we want things and we want things now with the least amount of pain possible and there's no different when you're thinking about your goal but the number of money amount of money you want to make um however like you have to accept reality so if you're making 5K a month and you think you're going to scale to 50K a month in the next six

months with no business experience or proven systems then you can think again right likewise if you're a beginner with no clients and want to get to 10K a month in the next three months think again right things take time and the biggest mistake you can make with goals is having a time frame at all right honestly one of the best strategies I have for achieving like a dollar per month or whatever is to actually just remove the time frame and then just basically work as hard as I can every single day and what I call

fill the present which is basically where you do everything that can be done in that day to the best of your ability because we know that like a goal is a effect and we know we have to put causes to create the effect so all we have to do is just do the causes and the goal will happen and the universe will decide how long it takes for us to achieve the goal but if we expect a certain time frame it's almost always going to be out of alignment with what the universe can actually help

us achieve and by having a time frame you either are too optimistic or too pessimistic right so what happens is you either think you're going to get it too soon and then you don't get it and you get discouraged or you're pessimistic and you think it's going to take ages and then you actually stretch out the the goal to take that long because that's what you subconsciously programmed so the best strategy I found is just to remove the time frame from the equation altogether right because then what happens is if you remove the time frame

and just do all that can be done every day to the best of your ability to create the goal and manifest it then the universe will by its nature just give you the thing you want in the time over which you should be able to have it based on the actions that you take to get what you want you have to deserve what you want the world is not yet a crazy enough place to reward undeserving people in short periods of time that's what Charlie Monga said so if you think you're going to rapidly scale

to huge Heights in a short period of time you're thinking like the prisoners of War who think help is coming for them next week right your Hope and Faith is blind and your perceptions of what is possible over time is likely not in alignment with reality so going back to the prisoner of war story with Victory Frankle he he was obviously captured and he was sent to this camp with other people and other American soldiers and he observed he was like the people that died were people that thought that rescue was just a couple days

away or a couple weeks away you know they were lot like you know um people in alitz for example um those [ __ ] poor souls those poor people the ones who who died first were the ones who believed the war would soon be over and the Allies would come to rescue them in the next couple weeks because the next couple weeks would roll around and lo and behold the Allies would still fighting the war and nobody had come to rescue them and when that happens enough to someone who's suffering they lose faith and when

they lose Faith they die because they have no reason to live and your body and your mind are pretty much intertwined and like it's the same thing with goal setting as soon as you start to lose Faith because you've just keep setting goals with short periods of time then you you keep trying to achieve it and you you keep failing and you keep falling short and then your body and you just start to stop doing the actions because the discouragement is so strong so the best thing to do is just dud [ __ ] forget

about the time frame and stop being overly optimistic do not project what you want from time onto what is possible okay and by the way this also applies to how long you think it's going to take to fix problems right in your business and life as well like you know if you um if you think it's going to take like a really short period of time to you know hire a sales rep for example well then you're probably in some trouble like the best strategy I found for anything is to be like okay I need

a sales rep converting it 25% um I don't say like I need one by March I just say I need one and then I go and do everything I can to the best of my ability I fill the present which basically means doing everything I can every single day to make it happen and then the universe will give me the sales rep when I've done enough to deserve it but if I say I want one by March and March rolls around and I have haven't got one then I get stressed and angry and anxious right

so the best thing to do is just forget about the time frame man it's like oh I want to build um you know I want to build the system for looms by April and it's now like January it's like dude you could build that system in like three days if you just did the whole thing in 3 days so don't you know just just do everything you can all that can be done to the best of your ability and let the universe decide when you get what you want and remove all expectations of time now

there are obviously exceptions to this you can speed up the process right of manifesting your goal into reality you can get what you want quickly but it only really helps if you have a lot of experience and know what you're doing so here's an example right so right now as of me recording this um Imperium does about $195,000 well this is the truth like we in the last 30 days we signed around I think 28 29 clients at around $7,000 which means that we've made about 200 Grand in the last 13 well in the last

month but it took us we we started this thing about 13 months ago so that's obviously pretty crazy right going from zero to like a multi figure run rate in just over a year but the thing is is like the reason that we've been able to do that is because Bo and I have 10 years of collective experience in digital business and Consulting um prior to starting this business I've already conducted like you know 1,600 Discovery calls and B's been operating at seven figures and doing [ __ ] like that and building funnels and ads

and stuff so so we like you can get what you want really quickly if you've already done it right and you're just sort of repeating it somewhere else but if you're starting from scratch it's going from complete novice and complete beginner to 200k a month in 13 months just isn't possible um and Bo and I didn't even set the goal of you know multi figures after just after the first year we just said right we want to get Imperium like you know we want to scale it as far as we can could be like eight

figures we're not going to be like yeah we want eight figures by this time we're just going to do everything we can do every day all day every day to the best of ouri ability and um then the universe will start to reward you like imagine if we said in 12 months we want imper to be making 80 grand a month right we would have probably got there and then we would have fallen short by you know an extra 110,000 120,000 so another example right when I started my first marketing agency I went from $0

a month to $10,000 a month within the first six months but prior to starting I had 6 months of cold cooling experience I'd read over a hundred books on dis on um sales and digital marketing and I'd also sort out a couple of seven figure mentors who were already doing what I wanted to do and you know I also had this well and still have this disgusting work ethic right so I like don't think that like just because Bo and I have done this or because I went from zero 10K a months like really quickly

that you know that's what you're going to be able to do because you have to sort of look at the like conditions on which your life sits like look at yourself like rationally observe yourself take yourself out to the third person as if you're playing video games and look at your skills right look at your character traits and your belief systems and your skill sets and who you are as a person and what you have going for you and what you have behind you in terms of business acument and if you haven't got a lot

it's okay right it's fine if you've got a lot then it makes sense to try and expect more quicker but if you haven't got a lot then expect less right and just align your expectations with reality I promise this is like like this is contrary to what everyone else will tell you to do because everyone else is going to tell you that you should set these huge lofty goals and give yourself short periods of time to achieve them but what I'm telling you is that you can't control this like the the the universe right you

have no say in like how quickly you can get what you want you just have to give it your best shot and do all that can be done and just learn as much as you can and it will give it to you and that's what I'm saying is just you know look at yourself honestly I'm not trying to discourage you I'm just trying to ground you in reality so you don't get discouraged when you're deluded optim IC time frame doesn't bring your goal to fruition and you it could happen quickly don't get me wrong you

could strike gold you you could have like you know like with this program for example you could be in a great Niche they could have a really painful problem you could have a like you could already know how to solve it and then you just need to like like we've had it before with people with the program where like they're doing nothing and they've got like a you know decent sort of set of skills and a decent um like goal constants and then they apply the program and then they go from like zero to like

50 Grand a month in like three or four months right it happens but it's rare and it only happens because of their preconditions so another model is to take the time frame that you want to achieve it by and just multiply it by like two or three or four times but the the best thing to do is just remove the time frame and this is why it's important to do because of something called goal constant depth right so now what I'm going to do is actually talk to you about like why this is important like

why do we want to stop being overly optimistic and why do we actually want to REM remove the pressure of time Al together well it's because of this thing here goal constant depth so I want you to look at these um three boxes and these three lines okay and so these denote the niche the problem and the solution right our goal constants this is how this all ties in and goal constant depth is the single most important thing you need to have to achieve your goal and what I mean by this is it's basically the

depth of understanding you have around your goal constants right so I want you to look at this and just visualize this for me so what we can see on the right here is we've sort of got this like this graph that denotes like the depth of of something and I want you to think about this being depth of understanding okay so when it comes to your goal constants and how easily you can achieve your goal the three most important things to understand are your Niche right the problem the niche has and the nature of that

problem and how to solve that problem for them now you do need more things right so you also need to understand how business Works how appointment setting works how sales Works however this that's exactly what this program is designed to give you so this this program cannot give you like a perfect understanding of your Niche it can't give you like an understanding of their problem it can't give you the solution because these are unique things and unique variables that we have no like understanding of because then it's not our Niche it's not our problem it's

not our solution these are the things you have to understand the depth of understanding that you need around like the skills in business and appointment setting and sales and marketing and team building and systems that's the programs for that and you don't have to worry about that stuff because it's all covered in the videos in this program as you'll see you'll see later on one of these examples is the depth of understanding you have about mindset and how your personal psychology works and that's what this module's for um but you need to understand these things

deeply because the depth of understanding you have will determine how easily you can achieve your goal and the deeper your understanding of your Niche the problem and the solution they have or the problem they have and the solution you have to solve the problem it's going to be easier to solve the problem and guess what you need to acquire a deep understanding of things time okay so it takes years to really understand a niche it takes years to really understand their problem and it takes years to really understand their solution right or the solution that

you need to build now don't get me wrong you can start a business and you can get clients immediately but if you want to build like real solid like seven multi seven figure businesses it takes a long [ __ ] time right like if you look at Imperium the reason we understand the niche so well is because we've we've been high ticket entrepreneurs we've been coaches we've been agency owners right so we've been doing Bo and I have been doing that for like you know four five years each which means we've got 10 years of

understanding that Niche and then the problem of the niche we understand perfectly because we experienced that problem for 10 years well not not quite because we've obviously solved it but acquisition was a problem we faced and then the solution we understand perfectly because we solve the problem for oursel and so the reason we can go from Z to 200k a month within a year or two you know just over a year is because of the understanding we have around these things okay and so you've either got shallow understanding or deep understanding and entrepreneurs with shallow

understanding which is where everybody starts it's only natural if you're starting out and you're not making a huge amount of money your understanding is probably shallow that's okay um if you're a bit further down the line you're you might be sort of in the middle or you might be deeper right it doesn't it doesn't really you know it's going to depend on how much work you've done so we got shallow understandings we got deep understandings right a shallow understanding is when you're new to a niche the problem the solution it also manifests when you've been

in a niche and solving a problem for a long time but haven't actively sought out new information about your Niche and the problem and the way of solving the problem so going back to this right you could be like two three four five you could be five years into your business right but if you're trying to solve a problem that existed 5 years ago with a solution that happened to work 5 years ago then you're not going to make much money these days this manifests in the coaching space right we've got coaches and people that

have built programs that you know they built three years ago and they haven't sought out or acquired new information since you know a deep understanding is when you've stuck to a niche and their problem for a long time right this a long time is like years and years of work right the key to understanding this mindset training is this building a business of of good infrastructure and something that builds value takes years of work like I'm talking like three four five six seven years of work you know you have to come to terms with this

instant gratification does not work in business it doesn't exist in business you know you have to just sit down at your desk for you know 8 to 12 hours a day and focus for five to or six days a week for years on end before you can start to build things of value and I can tell you that because it's exactly what I've done right you can start making quick money immediately with coaching and Consulting and other high ticket stuff however if you want to build it for the long term it takes a long time

right and bear in mind that the level of your goal will reflect the level of your understanding you need right you don't need to be an extreme expert with really deep understandings just to hit 10K a month but you better be deeper than just shallow so going back to this right if I come out here you don't need to be all the way down here to make 10 grand a month right like this like real deep down the the truth is is that it there's no sort of cap you can just it just keeps going

deeper and deeper and deeper and deeper right and the deeper you go the longer you're in it the more you understand it the more money you make but like when you start out the first like you know zero to six months zero first year really you're just going to be chilling up here and that's okay because you know it takes time to to to come to terms with this stuff and you know you got to build it so you don't have to be like all the way down to make 10 grand a month or 20

grand a month but if you want to build like a multi7 figure business you need to be all the way down the bottom right um now here's a little warning right you can have an extremely deep understanding of your goal constants but over time this understanding will turn shallow because with time everything changes right the Dynamics of your Niche will change the nature of the problem they have will change solutions that worked before will no longer be viable right so a primary example of this is IOS 14 or covid for many digital entrepreneurs their deep

understanding was set back to shallow and their goal suffered because of this and this my friends is why knowledge is power so if we go back here right you know here's perfect example of this is when Co struck um when bur and I were in the gym Niche for example and Co struck and then suddenly all like the niche the Dynamics of the niche completely shifted because we were working with gyms and they had to shut the the the nature of their problem completely changed and this the solution that we were using to solve that

problem was no longer relevant so our understanding was set like it was sort of reset well it wasn't completely reset because well you don't you can't really undo deep levels of understanding around those things but my point is that like if we just kept doing what we were doing it wouldn't have worked because well the only constant is change and if you don't keep up to date with [ __ ] then you're kind of screwed so let's um let's use another model in time terms to understand why this sort of depth of understanding is crucial

so let's talk about effect exponential ISM so um in the video we're going to we will eventually talk about exponential ISM um in some more depth like some mental models and stuff but for now you should really understand what exponential ISM means right um do you notice anything funny about this graph or this this sort of like thing that denotes the depth of understanding well how about now if we flip it upside down well what we can observe is that this graph is exponential right we can sort of see how it just like hockey sticks

it's like kind of slow and then up and just shoots up so this is effect exponential ISM and this is how this all ties in this is how goal constants tie in with time which ties in with optimism so over time effects will compound right and what that basically means is that like the extremity of the effect you can achieve is great like becomes greater with time so the more you do like let's take Outreach for example if you send 100 emails a day for a year then a year from now you'll get far more

positive replies because of all the feedback you've received to improve that system and also someone might reply to you today from an email you sent them six months ago and so if you're measuring like the effect of how many meetings you can book well then the best thing to do is just to give the system loads and loads of time because you can start Gathering metrics and feedback to improve the system and that's how we build compounding knowledge and that's how affects compound so knowledge compounds right now yeah basically it says that you'll know L's

compounds which is knowledge of course so as you learn more about your goal constants your depth of understanding rapidly increases and this is exponential because in the beginning you have to acquire a lot of knowledge to build even the most basic understanding of your chosen goal constants so the problem here is that most people expect and want quick results and these obviously don't exist in business and the yellow box is where most people give up okay the first stages of your goal acquisition are the hardest they're the least rewarding and also the longest right so

when you like when you put this this concoction together of like something being really hard not giving you anything back and also taking ages and loads of pain it it sort of makes for for quitting however I've given you the remedy for this because if you understand that this [ __ ] like just by understanding this alone and understanding that it takes time and by not giving yourself like a stupid over optimistic time frame you're far less likely to quit because my job with this video the the the key is for me just to make

you realize that you just have to keep going right you just have to Define your goal Constance figure out what you want set your goal figure out why you want it and everything and how you're going to achieve it and then just don't stop doing that and the reason that you're going to quit is because it's taking longer than you're expecting and it's just painful so what we can observe in the green box is that after the longest period of time the understanding spikes significantly and reaches a peak so like after the longest period of

time is when we start getting the most results so it's an exponential curve where the like at the bottom as we can see on the sort of axis at the bottom here like it's taking ages and ages and ages to build momentum but then after like well [ __ ] ages it just starts to spike up and the results become exponential and that's exactly what happened with Imperium agency so in the first like you know 6 months we didn't really break anything beyond like you know 20 30 grand a month and then by like month

eight we were doing like you know 40 Grand a month and then by like month 10 we started doing like 60 Grand a month and then now we're like month 13 it's like a 190 Grand a month and so like that's obviously sped up a little bit because well that's abnormal but my point is that it's possible right so you know we will call the Peak right in this green box here Mastery okay so Mastery is when youve spent enough time and enough work to understand your goal constants to allow for this this exponential curve

to kick in okay and if you've ever wondered how someone can start a business and scale it to that point within a year it's because they've achieved Mastery beforehand in goal constants similar to the new ones this is obviously what B and I did with Imperium so you know I just sort of explained exactly how we've been able to do that and so here is the big problem right here's the big problem we now know that the ease at which you will achieve your goal depends on how well you understand your goal constants and if

you're wondering why this understanding is so important it's because like your business is basically comprised of these three things right understanding your Niche knowing what problem they have and understand the nature of it and then knowing how to solve that problem and like the deeper you understand those variables the easier it is for you to navigate and make decisions around what's best to actually achieve your goal you can put cause to effect better so we now know also that knowledge compounds meaning that the results you get um will become well exponentially more extreme with more

time so the big problem here and this is the big problem this is what happens this this comes when someone decides on their gold constants only to switch them out after a short period of time okay so most people give up before their understanding of their Niche problem in solution can start a compound and they give up during the hardest and most painful part so the reason people switch Niche is because what they're doing is simply too difficult or they perceive they they they run into a problem they feel like they cannot solve right so

if you're if you're figuring out how to deliver um you know coaching for people in I don't know like Health coaching or something and you're running into this problem where you can't seem to get people to pay high ticket and then you think oh you know what maybe I should just try this Niche instead because maybe they'll pay high ticket like that's why people give up is because they run into a problem that becomes too painful to solve or they believe it can't be solved now all they have to do is stick with that problem

and solve that problem is pretty much every problem can be solved and then move on and then like every time you solve a problem like [ __ ] like chunk you move down that sort of depth of understanding right and there will be Peaks there will be points up up to which like you're B just sort of on the precipice like you just have to solve one problem to start seeing exponential progress because like where we are here you know with with this point here like if you can make it to like here like just

here then everything's like Voom everything you just s fly down here really [ __ ] quickly and then you start making a shitload of money so like you know as you're building your solution in the early stages it feels like you know you're making some progress but the progress is so slow and so excruciating and then ironically what happens is like there's a really painful problem around like at this point right here which could be like you know tracking for Ecom businesses or it could be anything you probably are aware what the problem might be

right now um and then you're just like oh I just can't seem to do do it and then like so what you do is you think I'll try this solution instead and then you reset back to here and then with that new solution you move forward and forward and forward and forward and then you get to here and then there's a really difficult problem a really thorny one that you can't overcome you're like ah no I'll just try this one instead and then you just and most people's like most entrepreneurs like careers just look like

this like and it doesn't have to be the solution it could be the problem so they're like I'm trying to solve this problem for this Niche and then like there's a it's like oh I just can't figure out this lead quality thing for them or I just can't figure out how to get them to fix their mindset ah it's just too much of a problem I'll just try this one instead and then they just and like the problem is is you'll notice that like the amount of money you can make is congruent with the depth

of understanding you have so the reason most people are constantly plateaued at a certain amount of money is because they only ever reach a certain amount of understanding which is like here you know they're like oh I'm just yeah I'm going to pick this solution like they're like oh this is painful chunk and like because you're doing all this work like this this point here requires like the most work and the most pain for the least amount of reward so your lyic system in this motion here is like what the actual [ __ ] are

you doing like this is horrible I can't like justify doing this then all you have to do is just remember this graph and when it feels like it's most painful is when you're about to just completely fly down the ranks here and I tell you what man like when you get when you just like jum jump over to this point here and you just start flying down it's the best feeling in the world like nothing is more gratifying rewarding than knowing that you gave this thing some time and stuck it out but what what will

happen is like the opportunity and pain are pretty much synonymous so the point at which you are in the most pain is the point at which you're about to just completely break down a new level and fly down to the bottom and your depth of understanding will just compound and then you can just make as much money as you want basically um so you have to understand that this these things take time and so like this is obviously like knee hopping right this is the nature of it it's the grass being Arena it's when the

the person offering um coaching to like help it's like the person offering coaches sorry excuse me the person offering coaching to agency owners decides to suddenly switch to gym owners right and they just make that decision to switch because agency owners are too difficult to work with or whatever and then they completely reset their understanding and then they just go back to square one now there are times where it does make strategic business sense to switch Niche or change solution or change problem so for example like when Co hit Bo and I had no choice

but to move towards the solution right like we had to change the solution the problem had shifted the niche had shifted another example of this is with Imperium agency when I'm recording this right now we work predominantly with agency owners um however that that Niche and that market is only so big and we're scaling pretty quickly and we're thinking well okay this isn't this doesn't have like huge amounts of longevity we can start thinking about switching to towards coaches and Consultants which is exactly what we're thinking about doing and like we're not resetting our like

solution and Niche and stuff because it's easier we're doing it because it makes strategic business sense because we we're going to exhaust the market soon right now that's not going to happen anytime soon like there are so many agency owners in this market that we could work with however like we have to start thinking about these things like what is more scalable what makes more strategic business sense who can afford High ticket prices and such and so there is a time and a place to Res and switch right however because we understand like the coaching

space better than anyone else we can make that switch and it won't be difficult at all so this is just a graph I drew up um it's pretty untidy I know but I did freehand this with my mouse it's not the best but like the principle is the same you can sort of see like the the blue denotes the understanding of gold constants and the purple denotes the amount of money and like what we can observe is that like here is just P pure pain because with doing lots of work and not making any money

but then suddenly like something happens and we solve one problem and then it unlocks the key to everything and this is where most people give up right every time you switch goal constants you reset your progress to zero in other words you don't give your understanding enough time to compound so most people who keep switching around from Niche to Niche or problem to problem or solution to solution they they build an understanding and then like they find it too difficult and then they switch and they go back and it just creates all this stupidity right

and then they understand like a lot like they understand a little about a lot right and you can't do much with that basically so you must give your Niche your problem and your solution time right remember the equation it's n plus P plus s to the power of time right time switch time back out and um you know if you if you switch them out at the like if you just decide like one day like oh do you know what this this Niche like I just don't think it's working or like this problem it's just

like like really annoying or I can't really do this solution anymore I just want to try this instead if you switch them out then you're going to be resetting yourself back to zero so the most important thing to remember is this here right takes time it's painful it takes years and years and years and years and years and you get down here and it's just so excruciating and you can't like you're blind to what's going to happen next because all you've seen in the last like 6 to 12 to 18 to 24 months is just

slow progress and pain and then just like you solve this and then wo there down you go right so stick to the damn thing that you pick okay it's [Music] important so that's my point you got to give yourself time you got to understand and come to terms with the fact this is going to take years of work action and pain the best thing you can do right now is come to terms with the fact that this is going to take time right you you might that that probably disappoints you you're probably feeling some negative

emotion you probably don't want to believe me you probably think it doesn't apply to you right your subconscious right now is probably Conjuring up emotions or thoughts or beliefs or feelings that try to disagree with this statement because it wants it immediately it wants it now and deep down it probably wants you to fail your brain's very good in knowing what you should do and what you shouldn't do based on what you want and what I mean by that is it knows you really well so it knows that like by setting a really drastic overoptimistic

time frame that you're going to get discouraged and so by actually like having an overoptimistic time frame you're inadvertently self-sabotaging and I wouldn't be surprised if that's an unconscious thing that you're doing so the key to building your dream life is to let go of time frames because your goals will change over time as you continue to transcend yourself this is the other thing as well like you you can't like we can like human beings don't understand exponential ISM Against Time like time is not linear like effects are not linear they compound over time and

like if you just think like oh yeah I'm G to have like this in two years like it could be two years and one month is what you needed that last month is where that [ __ ] could have just gone completely exponential like if you're like I want to get to 100K a month in a year it's like well maybe it takes like maybe it would have just taken you like a year and three months and like the first year is that sort of like you know long end of that taale where it's just

really slow growth and then the last 3 months is where it all takes off but because you think it's going to take a year you don't give it the extra time so remember you have to fill the present right what that means is each day is an opportunity to put causes into motion that contribute towards the effect you want it is your duty and your job every single day to define those actions and to complete them to the best of your ability and we'll talk about what those actions are later but you have to do

it and you have to do it without the expectation of how long it's going to take for those causes to man EST into an effect so you wake up you look at what you've got to do you make sure that what you're doing is in alignment with what you want right so Outreach sales calls team building system building whatever it might be and you do you squeeze as much as you can you don't overdo it but you don't procrastinate you do everything you can do today to achieve your goal every single day for years on

end without any expectation of when you're going to get what you want because you can never predict it okay so now I'm going to reveal how to find the drum that will motivate you to achieve your goal so like obviously now we just had a bit of a chat about that at the time and like what your goal is and what it comprises of and like what you need to understand to like achieve the goal and everything but why do we want to achieve them right now this is one of the most profound things and

one of the most profound questions a human being can understand and can do and I'm going to share it with you now because understanding why you want your goal is to understand the goal itself so now we're going to talk about discovering your drive vacuums and this is going to completely you know this is this this thing when I did this myself I was like holy [ __ ] like you know you have to realize that like the surface level of the goal that sort of like amount of money that you want to make that's

not really the goal at all because where the hell does that number come from right you what have you thought it through have you critically sat down and decided like like no like all of these these sort of like desires and Ambitions that we have that move us to towards a trajectory or that put us on a trajectory to achieve a future like the number is is is a tangible way for our brain to decide what we want but what that number represents is what's really important and we want to uncover the motivation behind the

number because it allows us to understand the nature of why we want what we want and that allows us to align our efforts and I promise this will be the most useful thing you do so let's hop into discovering your drive vacuums so don't be afraid by the weird words or strange name um all of this will make sense in just a second so let's sort of talk about your dry vacuums and what a dry vacuum actually is it's first of all so a dry vacuum is basically like it's it's the thing that's underneath the

goals we've discussed and let's talk about it now so at first glance your goal will seem simple it will seem direct and it will seem straightforward but you got to recognize that your financial goal is not really your goal it's not really what you want and it's actually not what you're working for at all goals reveal Drive okay and by Drive I mean subconscious thing right like it's a it's a subconscious directive like it's a it's a subconscious instruction that is putting our body into motion to achieve something that we want so drives help us

understand ourselves once you've stripped this dollar per month number or euro per month number or pound per month number once you stripped it down to the purest and most fun m al reason you want to grow your business we have your drive and this is the most enlightening thing a human can do because once you bring this reason to your Consciousness you can use it every day to fuel your discipline and transformation and bring even more order to the chaos surrounding life this is how we figure out why you do what you do and most

importantly why you're putting yourself through all the [ __ ] pain in the first place cuz in case you had noticed building a business and trying to achieve a goal is pretty [ __ ] painful it hurts like it's not it's not an easy thing to do however we have to offset that pain and that suffering against a really solid reason as n said he who has a why can bear almost any how and if you haven't like consciously Justified the why then you're going to never consciously justify the work right so subconsciously your subconscious

knows what you want but until you come to terms with like knowing exactly what that is like in your cognitive mind consciously thinking about it and visualizing it then when it comes to actually doing the work it's going to be really hard because we don't necessarily see a reason so let's discover your dry vacuums and I want you to do this now so don't put this off we cannot proceed without you doing this so here's what I want you to do right I want you to do this right now so there's instructions on the screen

pause the video and please for the love of God do not continue until you've done this you might think oh yeah [ __ ] that it's just you know this is some stupid hippie psychology stuff like I just want to learn about looms and I can't be bothered I promise like you need to do this so number one get a blank sheet of paper and a pen and write down five bullet points right next to number one put down your desired monthly revenue for your business number two I want you to ask yourself why you

want this number right write it down next to number two and then step number three is I want you to ask yourself why you want the thing in number two and then for number four you ask yourself why you want the number three and you just keep going right you keep going again and again until you get to the bottom of why you want this damn money so five might be enough but you might need to ask why 10 times or 15 times right this will take thought and it will take concentration and it will

not come naturally to you to begin with do not be surprised if it takes you over an hour but I promise it'll be worth it you know you want to remove all distractions and just sit in a room by yourself with a pen and paper lie down on the floor if you want to do that I mean it sounds a bit crazy but that's that's how I like if I'm really thinking through something like critically I will actually just like spro out on the floor with a pen and paper and then just like think it's

a pretty difficult skill to acquire but you know think it through until you're certain of the bass drive so the Bass Drive is like it's when you hit like rock bottom and you'll know when you've hit rock bottom because you won't be able to tell yourself why you want that thing okay and you have to be honest with yourself now the chances are that your go might reveal some ugly motives right or some pure healthier ones but either way we can understand these motives to realize why we feel compelled to chase after our goal and

this will give us a big Advantage so what I'm saying here is like there's a chance that when you reveal the unconscious and make the unconscious conscious you might not like what you see right but that's okay we're not no one's here to judge anyone you're not showing this to anybody else but yourself and there's only benefit and there's only upside to understanding this stuff so I want you to just do this now pause the video pen and paper write down a list of numbers 1 to 5 or 1 to 10 write down at number

one what you want in terms of financial reasons and then just keep going down asking why you want what you want so 10 grand a month why do I want that well I want that because I want money well why do I want money I want it so I can be financially free why do I and just keep just keep going down down and down and down and just if you don't think you have an answer just spend like 1550 minutes just thinking about it and then eventually you'll get to the bottom and there'll be

a reason and you won't be able to explain the reason because you'll have got to the bottom this is critical thinking okay so here's an example right I'm going to tell you now this this stuff can get ugly right so just be prepared to remove all judgment from yourself because you know sometimes you're going to reveal some stuff that you might not have wanted to find so here is an example and this is honestly like what this [ __ ] can look like I'm not even joking right so the goal could be I want to

make $20,000 per month and then you'd say well why why do you want 20,000 a month and it would be because you want more money well why do you want more money I want to buy a Lamborghini or why do you want a Lamborghini well I desperately crave attention right now that's not something to laugh at it's just the truth because most people that buy expensive cars it's usually for a reason that isn't as pure as they would want it to be and there's no judgment and it might not always be the case that someone

who buys an expensive car does it because of this but for the most part like you know know someone that's doing making nothing and wants to buy a Lamborghini like it's probably because they want to seem like the person that makes a lot of money so the why would be I want attention and then the why to that like why do you desperately crave attention well growing up your parents didn't give you enough attention so the goal right so you can't really answer that like well why didn't my parents give me enough attention that's you

enter some [ __ ] Freudian [ __ ] if you go down that route but like you know you can't really answer that's the base reason as to why so the goal here is to satisfy an unconscious craving for attention to fill a hole from your childhood right so we took this all the way down from the top to the bottom so you and you have to do this because you have to come to terms with why you're working and so sometimes you'll find your reason and it will make you uncomfortable and you know sometimes

it makes perfect sense and I would almost recommend if you get to the bottom and it looks like this I would recommend seeking out a therapist to help you with navigating this because you know you might want the Lamborghini but well why um it's a similar thing to like you know why does someone want to lose weight or maybe they were bullied for their weight as a child right and that created like real pain and now that manifests into their goal of want to lose weight so like the the the way this works is it's

like the adult self is built and designed to care for the child self so who you are as a most of these problems will manifest from childhood or your early your years as a teenager okay so here's an example number two I want to make $10,000 per month why do you want to make that because I want to quit my job why because I hate my job why because I hate being told what to do why because it makes me uncomfortable to know that someone can exercise power over me and determine the quality of my

life okay well you could go further and say well why does it make you uncomfortable um but we can observe here that the goal is to take control over the life okay so here's mine right in case you're wondering we can get deep here this was my initial goal so my initial goal was to make £ 8,334 per month because if you times that by 12 you get exactly 100,000 a year right and I hit it and it was cool but you know well why do I want to make that money it was because I

want to make six figures a year and like well why did I want to make six figures a year well it's because being like I didn't want to have have to go down the route of getting a 9 to5 and it's like well why didn't I want to get a 9 to5 well it's because being average really scared me well why does being average scare you well it's because you've got some Bas level narcissism Charlie right I realized this I was like I had you have to come you have to understand yourself because if you

don't like you don't know why you're working and it's never just to make the money and get the thing and coming to terms with this stuff is ridiculously powerful you know I I have some base level narcissism in my personality that rejects mediocrity and needs to be channeled and the goal was to Escape right the goal was to escape a life that didn't align with my sense of self and that's really powerful [ __ ] so I I tell you if you if you dig deep enough you will find stuff that you don't want to

find and that's okay but digging these things out and rooting them up is actually the healthiest thing you can do because well it allows you to come to terms with it and coming to terms with it is pretty cool so understand that we don't create goals to move towards a better future we create them to move away from a painful current present and goals are a mechanism of Faith used to soothe our current pain and give us hope there is a better future so the way you're in case you're wondering the way your subconscious and

the way your brain deals with this [ __ ] that you've had to withstand either in your childhood or whatever um it's it deals with it by setting a goal and then like the goal becomes the the order to the chaos and we talked about this earlier so another example of this I can give you another personal example um when I was growing up when I when I was going through my sort of adolescent years of like you know as a teenager from like 13 to like you know 17 um I was really bad with

women and I got no female attention and that made me really insecure and so what happened when I was 18 is I started to feel this just drive this just this sense of just like real purpose and real sort of like discipline to build a business and make money and I I didn't analyze it at the time but it wasn't until like only in the last couple of years that I I looked back and I thought well why did I have that drive where did why did I want to make you know 100 Grand a

year and when I when I dug down and when I started asking why I was like like I I did this and there might be an example in a second but I was like it's the same principle like why do I want to make you know 100 Grand a year and I had all you'll have multiple of these so like a couple of one of them was I was scared of being average but the other was women and I was like well like I was like I want to buy like a nice car and have

a cool flat and you know have all this [ __ ] I was like well why do I want that and then I was like um because I want a girlfriend well why do I want a girlfriend well that's pretty straightforward it's so that you can you know so that your limic system knows it can produce Offspring and you know that's just how most guys are wired and I can't speak for everyone that's how I was wired and then I was like well well why do I want that and I was like because I was

always rejected by girls and so what was happening is as I was becoming an adult my subconscious mind was starting to set goals that allowed me to take care of the child within and so by achieving the goal the drive vacuum right the reason it's called a vacuum is because like it's like it's the way a Hoover works like it it's like emptied out if that makes sense like the the the vacuum is created because there's a hole that needs to be filled right the goal when you hit the goal the space in your life

that you're trying to fill the pain you're trying to soothe is soothed by achieving the goal and so if you're wondering why you've got this strange sense of motivation it's probably because of something that happened to you or it it could be another one for example you could have a more um well actually no I'm not going to look at this in sort of like a positive or negative like there's no such thing as a positive or negative drive it's just it is what it is so another another drive that would potentially be deemed more

positive in other people's eyes would be like you know I've got an upcoming like my my child's going to be born in nine months and my family is totally broken we've got no money and I want my child I don't want my child to have the life that I had something like that for example and then then [ __ ] dude you're working for your unborn child like you're going to you're going to pull your finger out and really get into it okay um so we understand this that goals are subconscious manifestations of pain avoidance

they're aligned with our deepest fears traits needs and desires so if you've got a goal it's not because you've cognitively consciously thought of it and just produced it that shit's coming from somewhere down deep and if you and it's like a string and all you have to do is just keep asking why you want it and keep going down and down and down and it might take you know weeks or months of or even years of of reflection and meditation and you'll eventually reveal fundamental cause and real truths in yourself that you didn't know you

had and understanding these traits and fears and stuff and all the desires it equips us with a knowledge that gives us a huge Advantage because they allow us to avoid a crucial mistake so the reason that we want to dig all this stuff out and the reason we want to understand why is because a it helps us understand ourselves which means that like in the look at it like this in business it's you versus yourself what that means is that you are the enemy right there's a part of you that is going to self-sabotage and

you need if the better you understand yourself the better you understand your enemy okay and so the more of this [ __ ] you can pull up and understand the more of this un stuff that's unconscious you can bring to your Consciousness the more you know what you're up against or what you have going in your favor to push you towards the goal okay so they also allow us to avoid a pretty crucial mistake which is um which is obviously what happens when you get the goal because if we've got a vacuum and we feel

that like a dry vacuum and unconscious hold fill and we F that hold by achieving the goal then all of the motivation and all of the desire and all of the the the the incentive and the you know the the drive forward to achieve that thing is just suddenly stripped out from beneath us and so when that happens it's like well what's left well as we know you know these are the dangers of dry vacuums as we know goals are subconscious manifestations of Desire that have root in a fear trait or desire um which is

actually usually multiple fears or desires and we call these fears or desires Drive vacuums and these drives come from our childhood because we typically lack something um so I mentioned this earlier but in school I was a teenager no luck with girls faced a lot of rejection and this created an unconscious vacuum of a drive for a mate or a girlfriend so you know like we can see how like because I didn't have what I needed biologically throughout those teenage years when I started becoming an adult my my subconscious kind of had no choice and

this won't happen every time like some people become [ __ ] incels you know stuff like that no judgment but it you can go all sorts of different directions um but I was fortunate that it became like a positive thing and started to drive me to towards getting what I wanted um and upon reflection um you know with the advantage of maturity in retrospective I'm being honest um when assessing my motivations for starting my business the drive for attention from women was at the Forefront of my drive vacuums like and I'm not ashamed to admit

that that was that was what got me started the reason I wanted to start and now I'm looking at it the reason I wanted to make that money was because I wanted female attention and I wanted started my first business out of like self-hate and anger and that's not even like an exaggeration I really didn't like myself I was angry at the world and you know I I I was just a loser I was just this skinny kid with video game addiction with no real prospects for anything and then I was like oh but I've

got so much potential I could be more than that and then that all manifested into this you know who I am now and I've been able to work through all that stuff with a therapist you know it's pretty deep stuff to work through but you know sometimes the most profitable thing you can do as therapy now here's where this creates a problem So eventually I made my you know 100 Grand a year right it felt great and I ended up getting loads of dates and you know having a great time you know School teenage me

definitely loved it right but once I'd filled this drive vacuum my motivation for work completely dropped and I ended up regressing way back it was like my subconscious had just said mission accomplished and signed out out right so this is this this is the danger this is the downside to dry vacuums cuz right now they work in your favor because they push you but as soon as you fill that hole and as soon as that vacuum is filled right as soon as that unconscious desire or that unconscious fear or whatever it might be is sort

of like you know checked off well then all of the drive that you had is just gone because like what was driving you was that like vacuum that thing that had nothing in it and now you put something in it it doesn't drive you anymore you know it's kind of just like imagine a dry vacuum is just like an empty stomach right it just makes your body move towards achieving the goal of eating something and then once you've eaten something it doesn't need anything until it gets hungry again but that kind of doesn't happen with

dry vacuums um so that's that's like the problem like well what do we do about this you know the moral of the story is that well your dry vacuums will get you your goal but they won't help you beyond that understanding why you're putting yourself through the pain of going after your goal is helpful but once you have like the physical item you wanted once you have the tangible thing like the money or the car or the travel or the Financial Freedom your motivation to continue driving forward and making progress as a human will diminish

and that creates [ __ ] pain right because what happens is when you see personal progress you get addicted to it and let's say you go from 0 to 10K a month because you want female attention right you get 10K a month you get female attention now your dry vacuum is gone however you've gone from 0 to 10 grand a month and now you've got this sense of identity where you're an entrepreneur and you're you're the type of person that grows yourself but now all of your motivation to grow yourself is stripped of you because

you've achieved the goal so now you've got this cognitive dissonance between wanting to do more because it's your identity and it's what you've become but not having the motivation to do it creates pain right I've been there too many times and I can speak from experience this is this is deep psychological [ __ ] that no one talks about man like nobody even knows this stuff exists it's just taking me a long time to S it out so you know this is why on this on this fourth bullet point here this is why people stagnate

and get stuck they hit a goal but then they lose the drive and the work ethic that got them there because the unconscious has filled the drive vacuums it wanted to fill and the motivation is gone if a subconscious Drive is powerful enough the human will figure out how to fulfill it this of course is a simple ification of The Human Condition and why we do things after all it's a you know it's a model you know like models are simplifications um but i' I've I've observed this in myself I've observed it in countless entrepreneurs

and other friends of mine and um I've read more books on psychology than I can actually count it's quite embarrassing how many books I've read on the psychology it's ridiculous but this is the the sum of it and so if you're already making good money and feel comfortable then your past and current stagnation is nothing but a byproduct of no longer having the subconscious drives that pushed you in the first place so what happens here so you're you're going to be in two positions you're either really motivated and you've got this pain right because this

is really the the main sort of indication of having a dry vacuum is pain because once you hit 10 20 grand a month you start whatever 100 Grand a month whatever that looks like to achieve what you want you're you're no longer going to be in pain but then you'll be in so much comfort the Comfort produces pain because the comfort is what inhibits your ability to keep working so you're always going to be in pain but it's just which type of pain like is your pain a manifestation of like a fear or desire of

and and not having filled that or is the pain coming from the comfort so we need to know how to navigate both these scenarios so let's talk about the psychology of stagnation quickly so understanding that your dryy vacuums will give you the drive to achieve your goal is important but knowing that there is a strong danger is important as well so once you achieve your goal and satisfy the drrive vacuums your behavior will revert and you will either regress or do just enough to maintain but not grow so this will this can happen because you

might make the money one month and then you're going to stop doing it because your brain your subconscious can't really predict the future right so like you gratify the dry vacuum you get it and then like suddenly what happens is the next month or two months later you just stop working and then you're back to square wall and then you go all over again and if you're at the point where you feel comfortable and your business as soon as you feel comfortable you know you're in some [ __ ] trouble right business-wise as soon as

you start to feel some comfort you're really going to start to stagnate because you know if your business is stagnant and plateaued in terms of Revenue then the quickest way to fix the plateau is by doing some soul searching and digging into your wise you know you need to find out why you actually want to grow the thing because if you don't have a why then your lyic system and body won't bear any how so like I I mentioned this earlier like if you want your body and your mind to do the work you need

to give a reason you kind of have to like cash it in and be like right guys you know okay character or okay body okay Consciousness you know okay cognitive efforts here's why I want you to do this thing like it's called reason respecting tendency and psychology like we need to have a why and initially in the early stages of Entrepreneurship your subconscious takes care of that for you because well something has happened like you know your family haven't got enough money or you know your your dad was an [ __ ] to you this

by the way wasn't my case but just picking out a thinner like your parents were horrible and said you never succeed you want to prove them wrong or you're terrified of being poor because that's what you grew up around or because in your childhood like someone bullied you and said you'd never do anything and you want to prove them wrong and like you usually start a business out of some sort of anger right anger or fear um and once the anger or fear is tempered down by having achieved the goal it then manifests into Comfort

because well it can't really go anywhere else and then you you're sort of stuck because you don't know why you're working anymore so you need to start figuring out what's next and the key is to realize that we don't have business problems you know if your business is plateaued it's not a business problem it's a personal problem right the personal problem you've got is Comfort usually and the personal problems appear in the business and if you don't have a strong sense of why then there's no point in having all of our appointment Bing systems or

scripts or funnels because you won't use them right you'll stop believing they work or you'll unconsciously do anything you can to sabotage your results and stay where you are so we need to clean this out we need to figure out why you're working because like right now you you might actually know your drive vacuum and you might you might not be making much money and you want to make money and you know why you're working and that's fine but like it will happen you you'll get your goal if you follow the stuff in the program

and you channel that unconscious like you know chaotic energy that you've got onto the program you'll get what you want but when you get what you want you'll become comfortable and then you'll be in pain and you'll come back to this and you'll have to redo it so if you're at the point where you're making good money and you're comfortable um but your business is stagnant it's because you aren connected with a strong reason so now let's talk about discovering your higher purpose okay so we need to sort of transcend like our reasoning and so

I've got a resource to help you do this okay this is the solution to comfort you know a lot of Entrepreneurship is just battling Comfort basically okay so the human condition requires just justification to withstand the pains associated with growth money is never the goal it's what pain is alleviated by the money that is the goal and it's what mission is accomplished sorry it's what pain is alleviated by the money that is the goal initially and it's what mission is to be accomplished after this so what that means there is in the early stages You're

motivated by pain avoidance and by numbing pain but in the late stages you have to become a mission Le entrepreneur and your why and your reasoning has to transcend your personal wants and desires so right now you'll be in two states of Minds right you have dry vacuums that are unfulfilled and these are pushing you towards a tangible number that you and your subconscious believe to be the way to escape the pain this resource isn't relevant to your situation so you come back to it when you hit your go and start experiencing some what I

would call toxic Comfort associated with it number two this is where you might be you have enough money to comfortably live and have already fulfilled your base Drive vacuums you are now experiencing a battle with Fort this resources for you so here's why questions to meditate on so this isn't something that I can justop I can't just give you like a simple like I wish I could but this this is like an activity that you have to do in your own time like it has to be a bit soul searching and it's your soul not

mine so I can't search it for you but I can give you questions to dig something up so if you want to continuously be driven to grow your work has to mean something past a certain point money will lose its strength of meaning to you this will happen once you give a man or a woman enough money to do whatever they want and go where they want when they want it why would you want any extra money like what's the point like if you've got like you know if you haven't got massive expenses and you've

got a business that passively makes you $100,000 a month then why would you want any more money why would your subconscious or why would your you know lyic system or behavioral mechanisms that drive your body want you to do anything like they just won't money will lose its meaning to you your work has to matter to you and other people so here are some questions you can ask yourself to figure this out and this has personally taken me years right so don't expect it to be immediate so ask yourself these questions I've listed them out

why do you and your business exist other than for the purpose of making money if you went out of business who would care if you stop working would the future of the world be any different would it matter to anyone if you went out of business why should extremely talented people relocate and quit their jobs and dedicate their lives to this thing why do you get out of bed in the morning and why do you need to make sacrifices for this thing now your answers here can be macro or micro so when I'm talking about

like you know would it matter to anyone if you went out of business right I'm not it could either be like the entire population of the world or it could just be your family right there's no right or wrong answer but what matters is that you have a why so you can be working for your family you can be working for your future family family you can be working to for your community you can be like you have this is like a an element of responsibility so once you've solved your own [ __ ] with

a business once you've solved your own dry vacuums and your own money um and you've you've you've taken care of yourself and you've now taken responsibility for your situation and your life and you no longer have like extreme problems that cause you extreme discomfort related to things within your control it's time to start branching out so maybe the next like this is honestly the model I use is once taking care of my [ __ ] I that my responsibility then extends to people I love and helping take care of their [ __ ] and by

[ __ ] I mean suffering so you need to start seeing your work and this is I'm not saying you need to but this is how I've done it is I pulled myself out of this battle of comfort and I won the Battle of comfort by realizing that like I wasn't suffering anymore which meant that I now had potential to reduce the suffering of people around me in my family and then once I've taken care of my family I've got the ability to start extending out like the reduction of suffering in my community and then

I can start doing it globally and then Countrywide and Nationwide and like you can eventually just like you want to see your business as a vehicle for you to eliminate the suffering of other people that mean something to you that's [ __ ] meaningful that's how you produce meaning that's how you get because then you're no longer getting out of bed for your own for your own end you're no longer getting out of bed to make yourself money you're getting out of bed because you want to reduce the suffering of someone that you love and

that's a very strong drive and this is meaning through responsibility so this is basically what I was just talking about right I managed to transcend my drive vacuums by recognizing that the meaning in my life was derived from taking responsibility for suffering other other people so putting it simply get up and put in the work for other people as a human you're too familiar this is this is like this is deep [ __ ] but as a human you are all too familiar with your flaws your personal laziness your dark thoughts your negative emotions and

your bad or destructive behaviors all of the bad stuff you thought or done you know about it and no one else shares this burden with it you know what you've done or haven't done and you know what potential you have that you haven't fulfilled and you know what you like you know your self sabotage patterns and like you know whether you're a good person or not and you know what would make you a bad person if you were one um and like you know there's no judgment here but you may find it extremely hard to

work for yourself because of this so the knowledge you have of yourself and like who you are you might not want to help that person this is this is really deep and I don't mean this like you know I I encourage self-love but self-sabotage can be a manifestation of self-hate so you should work on rekindling your relationship with yourself because you know you will want to help yourself but like if you find yourself in a constant state of self-sabotage it's worth ENT entertaining the idea that the reason you're sabotaging yourself is because the way you've

behaved in the past is out of alignment with the values that you hold near and dear to your heart and so like if you if you observe this like let's say you've got like a client who's really horrible and they don't align with your values and you you find them to be really nasty and horrible and then they ask for some help you probably say no but if you are that client to yourself then you're not going to do anything to help them so you need to I would if this is your situation I would

advise seeking out a therapist and trying to start you know the way you fix this is just by starting to behave properly you know because then you can you can fix the problem by going to the route and starting to like you know if you have like you know negative behaviors and you go out and drink a lot when you say you don't want to drink but you do drink or if you you know say I'm not going to do this but I do this or like you do drugs but you don't want to do

drugs like just stop doing the behavior and you'll start to rekindle the relationship with yourself but you need to start treating yourself as though you are someone responsible for taking care of so there's a there's a study that actually shows that humans are more likely to remember their dog's medicine than their own and what that tells us and what that tells the scientific Community is that people care more about their pets than they do themselves because they love their pets and they don't love themselves now if you're in that position then the the way you

fix this like I said is is by starting to behave in a way that's congruent with what you TR truly value um or start talking to a therapist and figure out why you keep self-sabotaging and it will become pretty evident to you why just go to a therapist and say listen I keep going through these periods where like I make progress and then I break it all down and then they'll work that through with you and it's pretty pretty enlightening it's helped me massively I've done a fair bit of therapy and it's um helpful man

um but this this obviously takes time so in the meantime you can also like the second way to do this and I do both is to figure out who you want to help why you want to help them and get to work doing so so this is this is crazy like you're probably thinking like Charlie this program is supposed to just help me like build my business and start making more money and now you're telling me to get a therapist and like take care of myself and rekindle my relationship with myself like what you on

about like this is actually the most profitable stuff you can do is like dive into your mind and your psychology and your subconscious and fix it because if you like if you fix yourself then you fix your business because your business is an extension of yourself right and like you know meaning through responsibility right now you might keep self-sabotaging because you are comfortable and you know like what you've done you know that you don't might not deserve to succeed and you know like what you're like so you don't try but if you're doing it for

someone else and other people then you're going to do it so this is where having a problem and a mission and a vision comes in because like if you want to become a sort of like Mission Le entrepreneur and you want to extend your motivations and reason for working beyond your personal gain then having like a group of like Pro people to solve a problem for or having a vision or a mission is really helpful for this because it allows you to actually like tangibly um like map out why you're working for for reasons other

than yourself so human beings have problems these problems create cause um cause and create pain and suffering in the life as as a developing entrepreneur you have the potential to solve these problems and remove this suffering pick a damn problem and make it your why so the problem is like well what problem do you see present in the world you want to solve why is it important who faces it and why do you want to fix it write it here by the way you can make a copy of this document by going up here and

clicking to file and make a copy right and then um Vision right what is the vision of your company right once your company has solved the problem what will the world look like and you can write that here and then the mission is how will you achieve your vision and Sol this problem and you can write that here so like this is a really important thing to do man because like if you've got um like if you've got this issue where you keep getting comfortable and you fulfilled your Dy vacuums and you keep self-sabotaging because

you don't want to make any progress because there's a part of you that you don't love then you need to find a group of people you do love and then figure out how you can help them alleviate their suffering right and if you want to figure out how to do that then you just figure out what their problem is and this this manifests so here's an example um if you're really struggling to Define like the problem the vision the Mission you can just Google a company you love so like if I go if I go

here and just search like um Apple um Apple's mission for example Apple's mission statement is um to bring the best user experience to its customers through its innovative Hardware software and services so that's like their mission statement for example or you could probably do this with like um Google right organize the world's information and make it un Ivers accessible and useful so you can find some examples um this is what Imperium labs's problem vision mission is um like the problem that we see um that we want to solve that we've basically dedicated Our Lives to

solving is that most high ticket entrepreneurs struggle to grow their business right they want to create better futures for themselves and their families and their clients but they lack the knowledge and the systems to do so so that's the problem we see is that like we've got like PE entrepreneurs who want to start businesses to make money for themselves and take care of people and you know take care of their families and stuff and they want to help an industry and solve problems which is the nature of like being a high ticket and coaching and

Consulting and stuff and like but they can they just struggle they fall short of the understanding so our vision is for the industrywide struggle of high ticket client acquisition to no longer exist so when we're done this is what will have happened right when when Imperium is when our vision is fulfilled it will be fulfilled when high ticket client acquisition is no longer a problem and the mission build and deliver an unrivaled set of systems that any highet entrepreneur can install and use to reliably grow their business and achieve their personal business goals so an

example of this is this mindset video right like this mindset module is dedicated to be like a system or a series of content that you can install and use and understand to help you grow your business so that's like the mission the vision the problem and this is why Bo and I work and this is why we build a team and this is why we are doing what we're doing because like I don't need more money like there's no and that that that's not to sound like um cocky or anything not at all but like

my my point there is it's like there comes a point where when you're making like hundreds of thousands of dollars a month with like 70 to 80% profit margins there's no reason to keep making more money so you have to find another reason and the reason I'm putting this module in here in this training in here is because even if you don't like if you're not facing the problem of comfort right now you will because this program will help you achieve your goal right and then you'll be comfortable and then the reason you can't get

growing is because of comfort so it also helps to think about the long term right so like once you've done all the why and stuff you can go down to here like and ask answer these questions what are you building for your future family right what good can you do with the money you make what is a huge problem you see in the world and want to solve in the long term and how does your current company facilitate a potential solution towards this so like what you might think like this depends entirely on how you're

wired but for me personally I want to solve an extremely big problem right now I cannot do like and the problem I face there is that like high ticket client acquisition is not like a international problem right it's it's localized it's specific to an industry um however I want to personally solve a huge problem like reversing climate change and what I'm doing is I'm using my current businesses as a way of acquiring skills and capital so when the opportunity presents itself I can build a huge company dedicated to a global solution of a huge problem

like global warming so my my sort of reason for growing this company is twofold the first is so that I can actually um visualize this and bring this and solve this problem because I've experienced this problem and it's bloody horrible um but the second reason is my business at the moment my businesses they fit into a longer term vision of me proceeding to proceed to solve a huge problem that's going to alleviate suffering for hundreds of millions if not billions of people okay so that's like my why and and that's me being transparent with you

so you can sort of think this through and that's how you defeat Comfort pretty deep stuff okay and nobody else is talking about this stuff everybody else is just focused on you know how to sign an extra client but this is what you need to know so now that we've talked about that let's talk about the how right so this is this is goal cality so by now we've covered the what right so we've gone through your goal constants we' figured out like what you need to have in place like your Niche your problem Your

solution we've talked about time and time frames and why you shouldn't give up and everything we've also discuss discussed why you want to achieve your goal now it's time to understand how to achieve it and this is goal causality so here we're going to cover three things right number one is reverse engineering the math of your goal number two is simple planning for clarity and number three is the chain of action and they're all pretty cool so now that we've discussed the what the when and the why let's talk about how right probably the sexiest

part and the one that's making you sit up the tallest I suppose so this is very simple we're now going to use reverse engineering and planning templates to build a solid clear idea of what we need to do to make a goal happen and so we've got a resource here reverse engineering your goal this is this is this is going to you're going to love this this is cool so I've got this resource this will be available in the download section below and so what we're going to do now is basically reverse engineer and invert

your goal to figure out exactly what you need to do to make it happen so your goal and your business can be broken down into a series of numbers in in like simple forms in first principles and so what we're going to do now in this document is go through and work through the numbers and by working through the numbers we can we can define a single daily activity and a single daily volume and number to do to actually achieve the goal and it really is this straightforward like this is this is we talk about

causality and cause and effect this is about as black and white as it gets okay so I want you to go ahead and you can click here um to actually make a copy of this Google doc if you just go to file um make a copy and then you can start filling it in for yourself so what I want you to do here is reverse engineer this goal so for those of you who aren't familiar with reverse engineering it's basically where we figure out how to solve a problem by starting with like the end goal

um and then proceeding to like work our way back through the numbers so what I want you to do is in this step-by-step form is start by defining your goal below now I want you to State this um in fact if I just come here a second I need to actually change this one cuz I did update this before starting this recording so let's just come back into here okay so just disregard that so what we want to do here is we want to start by defining the goal and what we're going to do here

is we're going to do something like contradictory to what I said earlier okay so it might sound stupid but we want to Define how much money you want to make and how many months you want to make it so I want you to be really pessimistic with this time frame now I have mentioned that I want you to remove the time frame from your mind entirely okay and I still want you to do that but for the purpose of this exercise with it when it comes to cause and effect it is actually possible possible to

figure out exactly what you need to do over a certain period of time to achieve the goal however the caveat to this is we're going to do this but we're going to completely forget about the time frame because what we want to do is we want to get a sort of number per day of activity like we're going to define the activity and then Define how much volume of that activity we need to do per day to achieve the goal but to to get that number we need to have some rough time frame right but

it does not mean that we will achieve the goal in the time frame we set it just means that the numbers say we will but it might take longer it could happen shorter but we're going to set a time frame we're going to figure out how much we need to do per day and then we're not going to have any emotional attachment to the outcome against the time frame over which we've set okay so step one Define goal State your goal Below in dollars and months so you just whatever like you know you know what

your goal is we're not going to do it like to monthly we want to do it over a certain period of time because like it just is a lot easier to like figure it out over 12 months for example so I would maybe just do 12 months like how much money you want to make in the next 12 months okay number number two State the value of a client so once youve figured this out you want to State the average value of a client below so you're just going to put that number in here um

figure out the lifetime value of an average client and how much they're worth to you um if you're selling multiple products well we're going to talk about that we probably already have um but we just want to sell one thing um or very few amount of things just figure out like what one thing you want to sell the most of and pop it in here okay so step three state your sales metrics so if you don't know your metrics then I'd suggest you use these ones here but I want you to put your sales conversion

rate I want you to put your good fit rate and your SHP rate so your sales conversion rate is the percentage chance of a cool closing if the client's a good fit right the good fit rate is the percentage chance of a prospect being a good fit on the call you pitch and the SHP rate is the percentage chance of someone actually showing up for a call so the good fit rate is you might be unfamiliar with this but this basically this means like if you book 10 me things not all of them are going

to be a perfect fit for your program right so like one or two of them might have no money at all and they might not be a good fit or one of them might like not even be in your industry right so we need to account for the good fit rate to get a proper indication as to what we need to do so like if you don't know these numbers because you're still starting out then I would suggest you put your sales conversion rate is 15% your good fit rate is 70 and your show rate

70 as well um those are the sort of like Baseline metrics that you should be able to achieve with the program honestly you could well you can achieve way more than that but we're going to be pessimistic okay so um put those metrics in there now note that the systems can give you obviously a stronger sales conversion rate a better good fit rate and a good shirt rate but um you know you've got to understand that learning and installing these systems take some time so it's best to be conservative the secret to reverse engineering successfully

is pessimism right please do not say you have a 50% sales conversion rate if you haven't got like 100 calls of data in black and white to prove it in fact like it almost is better to like if you think you if you think you can convert it 30% just say you can convert it like 15 because the the more pessimistic you are with these numbers the better your expectations will be aligned with reality the less likely you are to get discouraged the the the more the universe will favor your ability to actually get the

results because well you're actually going to keep trying right so um if you haven't got data then don't put it so like for Imperium we've done like hundreds of not we've probably done like a thousand sales calls at this point um and like we can actually I can tell you exactly what our sales conversion rate is I can tell you exactly what our Good Foot rate is our show rate you probably don't have this data you might be able to guesstimate it but I would suggest just being really pessimistic or using these ones if you're

going to be using systems in the program okay number four is State your appointment booking metrics so list your appointment booking systems below and if you don't have any yet just wait till you do the outbound or inbound attraction methods and come back to this so what you want to do is have the system name and the appointment booking rate so like if you're using Alchemy um you we see appointment booking rates here from anywhere from like 2% to like 10% to 15% sometimes crazy um same with C messaging it could be like 2% it

could be 10% my suggestion here for appointment booking rate if you're not sure what it's going to be yet just be really pessimistic and put 2% okay now you can also do this with ads you can do this with inbound you can do it with YouTube videos but for the sake of this exercise I'd recommend just using like an outbound attraction system because it's so definable and tangible so I would just put here 2% as the appointment booking rate because that's like the minimum minimum that you should be able to achieve with loom Alchemy for

example or call messaging but it could be more like 5% or 10% but we'll be pessimistic so please pessimism like you buy buy your nature you might want to be optimistic but don't be so step five is to reverse engineer the numbers so what we're doing now is we're actually going to go through and reverse engineer all the numbers and I've got an example on the next page so what we do is Step One is to take the dollar goal and divide it by the client value to get how many clients we need to achieve

the dollar goal then we take the clients required and divide it by the sales conversion rate to find the good fits required like how many calls we need to do that are good fit then we do it with good fit calls required divided by Good Fit rate which shows which gives us how many sharps we need then we go on to Sharp rates required or Sharps required and we divide that by sharp rate to get how many bookings we need appointment wise we're defining this as bookings by the way like the cause and effect is

bookings and then once we know how many bookings we need need we divide this by the appointment booking rate to figure out what Outreach volume is required to achieve the bookings and then what we can do is we can figure out how many days it takes right so my point here is we reverse engineer this so we figure out how many clients we need then we figure out how many good fit calls we need to get those clients then we figure out how many showups we need to get those good fit calls then we figure

out how many bookings we need to get those showups then we figure out how many like how much Outreach we need to do to get those bookings and then what we do is we take the Outreach we need to do like the amount of volume and we divide it by how many days we have to achieve our goal and that gives us the Daily activity required and all the metrics should be set as a decimal so like if you've got a um 15% sales conversion rate it would be clients required divided by 0.15 but I'll

give you an example okay so let's hop into an actual example where we can see how this works so here's an example um let's say that you want to make $240,000 in 12 months okay well let's say the client value is $66,000 and the sales conversion rate is 20% the good fit rate is 80% the sh up rate is 82.5% and the appointment booking rate is 2.5% this could probably be probably be bit more but um let's do this so step number one is we find how many clients we require so what we do is

we do 24,000 divided by 6,000 if I need 40 and then what we do is we try and find how many good fit calls we need so we basically do 40 divided by 0.20 because our sales conversion rate is 20% and that means we need 200 good fit calls and then we take 200 and divide it by 0.8 because that's the good fit rate and that tells us we need 250 shows we take 250 we divide it by the show rate of 82.5% which means we need 303 bookings so we need 303 bookings an 82.5%

show rate an 80% good fit rate and a 20% um conversion r on those calls to make this money now what we then do is we take our appointment booking rate of 2.5% and we divide 303 by 0.025 which is 2.5% represent as a decimal and that means that we need 12,120 emails to make this work so what we do now is we look at how many days so we we're going to do 12 months right which is 365 days now we don't want to send cold emails on weekends so we basically remove 104 days

um because there's 52 weeks in a year there's two days of the weekend per um per like per weekend um sorry per week There's 52 weeks so we do 52 * 2 is 104 so we remove 104 days and we remove Christmas as well because nobody wants to be reached out to on Christmas maybe Thanksgiving whatever and that leaves us with 247 days to send emails so what we proceed to do is we divide how many emails we need to send by how many days we have which then gives us 49 which means that we

need to send 49 emails per day so this means that all you'd have to do is send 49 emails a day so 49 emails per day will make you $240,000 it's simple and that's how it works okay so this is how we reverse engineer a goal and it really puts cause to effect like there is nothing cleaner than this because now like obviously you need more things you need like a product you need a team you need like some other [ __ ] but for the most part like if you want $240,000 you send like

49 emails a day with these metrics now the best thing you can now do is double this number because like you know it might be we still need to be pessimistic but I would just increase that number by 25 to 100% to 50% whatever um usually just adding like you know an extra 25% onto it or 50% is quite good but that's basically how it works so I want you to do this for yourself now okay so what I've done here is um you know I've I've I've mapped this out so now it's your turn

and please for the love of God be pessimistic right so you're going to put your um desired Revenue in here divide it by how much client's Worth to get your average how many clients you need take that divide it by your sales conversion rate to figure out how many calls you need and then like good fit calls at least and then divide that number by your show rate to figure out um sorry your good fit rate to figure out how many shows you need and then just keep working back through this model here as I've

just mapped out and um what will happen is you'll eventually have a number here and this is in gold and the number highlighted in gold is your North Star come hell or high water get it done every damn day no excuses and I'd suggest doubling it or at least adding like you know 25% on 50% on um to be certain to hit your goal the worst case scenario is you get there twice as fast right um this obviously calculates with Organic but you can use the same model for other methods like paid ads or referrals

or content so like if you know that like let's say you're doing YouTube as a strategy to get clients which we'll be taught in the program um like let's say every video you upload you book like two calls right then what you could do is you could deduce how many videos you need to actually produce to produce the amount of calls you need to get the meetings um but this this is really how it works guys this is like as straightforward as it gets um and we can do some further math if we want to

so we need 33 bookings um which means you know we're conducting 250 calls um 200 of them are a good fit so we're really doing like 200 proper sales calls um over the course of the year and we've got 247 days which means that we're not even doing a call a day right so we don't even need to do a meeting every day it's probably like what a meeting every like well like four meetings a week to make this happen um so you know like what is that like 0.8 meetings a day or something um

but this is the point like the main thing you want to find is is this number here is how many like what volume of activity do you need to perform each day to achieve your goal if you can figure that out you can put direct cause to effect and you can also line up the time frames now once you've done this like I said like double or just get this number as like high as you can like don't just don't then just think oh I've got to do like you know okay so I've to to

achieve like 100 Grand I've got to do um I've just got to do like 50 15 emails a day well don't just do 15 emails a day man just do like 45 right 50 60 just do as much as you can but just know that you've got the math lined up and it will give you um this will just relax you like it will just it will allow you to relax a bit in in the in the chasing of your goal so that's um that's reverse engineering your goal um and that is basically how we

put CES to effect and Define exactly what needs to be done to achieve the goal so now let's build a plan okay planning out a goal is um really straightforward for high ticket businesses so I've actually got a resource for you here um and like what we're going to do is we're going to build like a little visual form um and show you how to how to do this so I've got this resource called Simple planning for clarity um if you open this up it will look like this so pretty simple the resource is going

to help you plan and like build a plan around your goal this is like a basic plan we're not being too intricate we're just building like the sort of top level view of what you want your business to look like and the secret here is that less is more the less variables you have the more simple it will be the easier it will be to grow in scale so what I've got here is a series of um like titles in bold and what we want to do is we want to just answer these questions okay

so this is all you need really to to like grow your business in case you're wondering like there's going to be a few things that might not be in here that might be like of lesser importance but the main macro things that you need I've listed out here so channels What channels are you going to use to generate appointments for your business right list them out here they might just have one you might have multiple systems what macro systems are required to run your business right so by run I mean automate so onboarding Support Service

delivery sales might be might be the main ones websites and funnels what websites and funnels will your business have you might have a main website and you might have one funnel you could have a webinar funnel products and services what products or services will you sell with this business right it should just be one thing but you might have a couple products maths how many units do you need to sell to achieve your goal and what profit margin are you aiming for okay so you put your unit in here like you should have this from

the reverse engineering like I need like you know I need 40 clients to make $240,000 and that's the maths if you've got two products you can account for both of them but just having one's the easiest way to scale a business maybe like a mastermind or something but yeah keep it simple team what team will you need in place to help achieve your goal now you can add more more people here but might just be like you a VA an accountant and someone to help with Service delivery or something pretty simple objectives what are the

core objectives required to achieve your goal so now what you can do is you could think of the miscellaneous things that you need to have accomplished um for you to actually bring your goal straight to fruition um pretty simple stuff like you you won't be complicating this too much but like you know for example like you know if one of the things we're doing with Imperium um is eventually we want to use YouTube ads to actually um get clients and grow and scale and so we need to basically build a system for YouTube ads which

is something that we've um played with before but we've never truly mastered so one of our objectives is actually basically to to um build a system for that so once you've defined the variables i' suggest mapping them out in a tool like Myro or fig Jam um having this to visualize is very helpful so if you want to see how we've done this for Imperium coaching heading into 2023 you can click here so right now it's almost April in 2022 and Bo and I have already planned out Imperium for 2023 um and this is our

plan so you can actually click here and open up this PDF and this is basically like exactly what it looks like um might be a little blurry so I'm actually going to pull it up here okay let's just load this one up so this is how we've mapped out our entire business right and this is literally it so what we've got here is we've got the channels the the channels of appointment booking so we're going to be using organic YouTube in a podcast we're going to have looms and Setters and YouTube ads nice and simple

systems we need a system for sales we need a system for onboarding we need a system um for like delivery in terms of actually like delivering um like our product to clients like how do we do that what like are we using kajabi are we using school and then support how do we support clients those are the main four systems that we need to run this business then websites we'll have a simple website and a simple funnel and then products we have the Imperium systems program which is what I'm working on right now if you're

watching this video you might be part of the Imperium systems program or you could be part of our earlier version one program um and then we've got the Imperium Collective our second product which we're going to be working on in 2023 this will be our Mastermind um that we will cap to probably about 50 people a year um then we've got our team over here on the right so we'd need growth manager one and two so two reps and two Setters an operations manager client success manager a marketing manager two vas an accountant and then

me and B who wouldn't do anything um except from support and coaching and so like that's our team that's the infrastructure we need to support this goal this is the math so we want to sell our product at $9,600 360 times which will bring us around 3456 million in Revenue then we want to sell the Imperium Collective our Mastermind at 2500 this this might increase this price we're not sure on this yet but this is like rough estimate at 50 units a year which is 1.25 million gross revenue is 4.6 um 4.7 million then we

have 40% expenses because we are going to be running YouTube ads and we've obviously got a pretty large team over here so you know the the thing is is that if you want to completely automate your business you have to sacrifice profit because the only true way to automate and have something to run itself is to have a team and so you have to make a decision between profit and your time and I would rather have time than profit right so we we'd run a 60% margin which means our gross profit would be $ 2.82

million and then we've got our objectives here so these are our core objectives build version two of the program Imperium systems which is what I'm working on now ready for 2023 create the Imperium Collective which is the Mastermind Master YouTube ads three vids a week for the YouTube channel build the team in blue and then maintain our profit margins those are our objectives so this is how I've planned out my business now I cannot take credit for this structure because the person I learned this from is Sam ens some of you might be familiar with

him um he actually helped with this and it was really useful so thank you Sam um you know we've been working with Sam for a long time so yeah I can't take credit for this system for planning but I have found that it's like this this um little document here I produced but I thought it' be useful for you it's been useful for me so thank you Sam um but build this out and then this just this just gives you like a a page of all the variables you need to achieve your goal and it's

a really beautiful way to plan you'll notice it's very simple you notice there's not many variables and you truly can build a like four to5 million business a year with these these amount of variables now there's going to be some other little bits and pieces and obviously I'm aware of that but for the most part the big things that are the things we should be worrying about and focused on a listed out here so that's how to plan okay you can use that resource and um that should give you Clarity on your goal so now

that we've defined the RO math of your goal alongside a clear-cut plan let's explore the chain of action so this is pretty cool so having a plan and understanding your math is important but it doesn't really matter if you don't have a clear-cut step-by-step plan of action that's reversed engineered to the day so we need to have like a coherent sort of structure on like we know what we need to do because we can visualize it we know what like our daily actions are we know how much we want to make we know what our

team should look like we know what systems and channels and products and funnels and objectives but like how do we like organize this into a coherent workflow so we know what to work on and when to work on it well understanding your goal means to understand all the causes you need to put into motion to make it happen so we now know after you've watched this video you're one of the lucky few that goals are cause and effect right like a goal is not some magical thing that just randomly happens by chance or mystery it's

it's understanding that like what underpins that goal is a collection of variables that if lined up together in tandem will produce the goal like it's kind of just like I don't know it's like Tetris like you just like like put those little pieces together and then the thing like just builds and then you just have Tetris I don't know just it's like a puzzle you know like want to build the puzzle you just put the pieces together and then it's there so we can obviously observe that that's not all there is to it right so

we've we've obviously understand we have to find your North Star right this is the big thing the number of outreaches you need to do per day to make it happen um like you know you could have ads or out inbound as well but we've defined like the real big thing like that sort of number of messages or emails or videos or posts or ads or ad spend like that's the thing the big thing like how are we attracting clients to this business every day what do we need to do every day to achieve those numbers

and how does that work but we also need to do the following right we need to build channels for appointment booking we need to build systems for consistency we need to build websites and funnels we need to build products or services or improve them we need to build a team and we also need to achieve our objectives in case you're wondering um what to prioritize it's always going to be number one and number four right these are by far the most important things to get right so like you need to the first thing you need

is channels for appointment booking but the second thing you need is products or services to actually sell that are good these are the first two things you should focus on in in your chain of action so your chain of action by the way I may not have defined it but your chain of action is basically like the series of actions you need to take to make your goal happen to to like put all of this together and like it's going to take time and work but now you know exactly what you need to work on

it's just a question of organizing it and prioritizing it so the goal happens quicker right but like the first things you should always be focused on is appointments and and services and products so you should the first thing to build is the channels for appointment booking even if you have nothing to sell just start generating appointments right it might sound crazy in backwards but what it does is it forces you to start focusing on the thing that really matters which is making money and then once you start booking appointments it lights a fire under your

ass to start building something good to actually sell them because you don't want to waste them so so it's it's like a sort of pressure full thing that's beneficial but you know the the most important thing is to get WR a product and appointment booking because if you've got loads of appointments and you're selling people into you've got a great sales process but you're selling people a product doesn't work then they're going to ask for refunds and your reputation will be [ __ ] and then if you're getting like a poor reputation loads of refund

requests then well you're not going to achieve your goal because you've got negative forces acting against you right so resource chain of action this is pretty simple I sort of laid it out here um obviously like I can't give you like a cut and dry way to do this but this resource is designed to help you strategize the best chain of action for your goal like the best series of things you need to do like I said I can't really give you the chain of action because it's dependent on you but I can give you

some Frameworks and just the model to sort of sit down and think about it so step one is to organize priorities um obviously as I mentioned your priorities should right now be two things number one is building assistance generate appointments you know we we figured out how many you need and then number two is building the best insane product in your service or sorry the best product or service in your Niche to solve the problems so you got to sell the best right you have to sell the best thing in your Niche the the the

leading cause the main thing that contributed to Bow and I getting multi7 figures with Imperium within a year or two or a year and a month was purely product it was because we sold or we still sell the best thing on the [ __ ] Market in fact I'd go as far to say that you could take everybody else's course on the market wrap them up into a bundle and put it against ours and ours would still win that's how much confidence and belief I have in our product because the thing works incredibly well and

the caveat is that most people in our industry don't have good products so like you only have to be better than everybody else but you want to be amazing right so you need to focus on these two things first and it's really like this this thing here number two you you have to have a good product it sounds so Elementary and so basic but if you're not selling something that is unbelievably amazing for the client you will not get your goal right so once you've got appointments in something amazing to sell and by the way

we'll have modules on this um don't I'm not just telling you we'll show how to do it but once you have something amazing to sell you can start to focus on other things I cannot give you a cut and dry method to plan out the rest of your objectives because everyone's going to be at different points when planning I find it helpful to forget about time frames or be extremely loose with the time I give myself or pessimistic um the purpose of this exercise is to get clarity on what chain of action is required so

you don't need to be hypers specific with time frames so I'm just going to draft up a little plan for for this this is just an example so let's say there's a business currently doing 10 grand a month they're selling a 3K product they want to get to 50 Grand a month um I'm just going to sort of talk out how I would do this right so what I'd first of all do is seek to um increase this product price to around $5,000 right so I try and figure out how I can charge more money

by just improving the product and basically solving a bigger problem or like having like a stronger sales process I the first thing I'd do here is just try and go from 3K to 5K because you want to sell High ticket so what we then do is we know that to get to 50K a month we need 10 clients okay so my next step of action would be to build a system probably through cold email or cold messaging to book um you know something like 50 appointments a month or let's say 60 appointments a month knowing

that my show rate will be you know 80% my good fit rate will be 80% which means I'll be doing around like 40 appointments a month with a 25% sales conversion rate I'll be doing 50 Grand a month right that's just like sort of run through the math like vop so I now know I need to do I need to generate let's just call it 70 appointments a month to be pessimistic [ __ ] it let's just say 80 appointments a month to be pessimistic as is what we need to generate so then I would

go back and reverse engineer um like I'd go through and so I need at appointments and let's say my appointment booking rate is is 3% then I do 80 times by 0.03 um hang on what am I doing here that's 80 a month isn't it so let's do this Times by 12 so that's 960 so if I want to make oh no no this is okay because it's just by um hang on one second what I done here I've got see this is the thing when you try and do it quickly it's easy to get

confused so let me just come out here so let's let's let's let's map this out properly right so we want to make 50,000 a month which means that we need 10 clients so at a 25% conversion rate this means oh no we do divide that's why I'm being an idiot it's been a long video sorry guys so we need to do 40 good fit calls okay so then let's say that we need um our good fit rate is 80% so we do 40 divided by 80 so we need 50 showups and let's say we've got

a show up rate of 80% which you'll have in this program so then let's do 50 / 0.8 which means we need to book 62 appointments let's call 65 to be pessimistic so which means we need to do if we do 65 divid 20 um that we need to do three appointments roughly per day right so that's the first thing I do is I plan out like a system to improve the product to charge more then I'd build a system to generate three appointments a day and if I was doing three appointments a day then

I know I'd roughly sign 10 clients at 5K to make 50 Grand a month then what I would proceed to do is once I've got that system in place um I would make sure well obviously you need need to put the sales system right so you can actually convert people at that 25% that we're talking about um or 20% whatever it is and then you'd progress through to the next thing which would then be to look at where most of your time's going so is your time going towards Service delivery and are you coaching loads

of people like what sort of problems are people facing going through your product i' start to build modules around that you might want to hire a virtual assistant to take care of the Outreach and maybe a sales repap to take care of everything else on the sales side then you can purely focus on the products and the coaching so you sort of see my like chunk chunk chunk chunk like I'm not starting by building a website or by building an onboarding process I'm solving the first problem which is getting like customers and then building a

product that we can charge more money for and then I'm figuring out how to sell that to people and then I'm figuring out how to improve the product based on their feedback and then I'm starting to build a team like around the biggest problems around what's taking most of my time and then I'm stepping back and you see my point so this is just a real sort of basic plan but what you want to do is you want to spend the next couple of hours with a paper and Pen thinking through your chain of action

so by Chain of action I mean 1 2 3 4 5 6 7 8 9 10 like it's almost like you know when they in chess when they say they're thinking like 10 moves ahead that's what you want to do now you also have to understand that your chain of action will never ever be linear and perfect because there there's variables that are going to fly at you that will make it impossible if you to perfectly follow it but all we're looking for here is a loose structure for the next 12 months to follow of

actions that we need to take like it's like a macro to-do list of big projects that we need to work on or big highest we need to make at certain points so if you know that like you know if you know you need loads of appointments and you haven't got enough availability to do the appointments then you need a rep right so you have to hire rep at some point and you just you work through these things and you have to strategize and think through like visualize your goal work your way back think of all

the things you need to have the goal contributing and everything needs to be in place and then figure out in which order you need to build them based on the priority of what has the most impact on the goal that's how we do it every hire every system every objective write them all down and organize them properly so you need to sort of anticipate like once you start signing like bunch of clients you're going to need to have a client success manager so maybe you have a threshold in mind like once I hit like you

know 20 clients a month I need to have someone handle support because I can't handle support like I've got five clients at the moment I could probably handle four times the amount of support tickets before I started to break down so that means that around 20 is when I need to hire someone else to handle the new clients so you have to just sit and think and just strategize out the plan and you do this in case you're wondering by looking at your plan that you've mapped out this is why we visualize it and we

just look at like what needs to be built first what highs need to be made and when they need to be made what objectives need to be done first like what's going to drive appointments what's going to drive client success and which is always the product um when do I need a website like do I need the funnel immediately um when do I need when do I need to build a support system when does delivery become too much um you just have to sort of like fit all these variables into a nice little pattern so

there's a few notes here I've actually capitalized these um I would not just pretend I'm shouting um do not prioritize around pain avoidance this is the biggest mistake people make if something's going to be a [ __ ] to do do not put it off or procrastinate on it so what you'll probably want to do your natural pain avoidance brain the first thing you'll want to do is go and work on your website and start really just getting some stuff done on your product and then maybe doing some stuff like just like you know little

bit of accounting or like you start looking for a VA when you don't need one or you'll start thinking about like you just need to like get your sink your teeth straight into the difficult stuff the stuff that you the stuff that you will try to avoid is the stuff you need to do the most so if you're wondering what you should do look at what you're procrastinating on the hardest and that's usually what it is right so here's a few notes anyone that builds a new website first is going to fail so fun fact

we don't even have a website for Imperium we might do when you're watching this video but like right now we even have a website we've got funnel and even then it's not really like a proper funnel if you build a system for onboarding before an appointment booking system you will fail right if you hire a sales rep without having a successful sales system in place you'll fail like we don't have a website so like all of this stuff like you just have to really think through like what needs to be done when does it need

to be done the most important thing right now is getting clients and keeping them really happy so that's building the channels first then building the products right build a channel automate it get the calls then work on the product right you should be able to do both it's possible trust me once you've once you've done that right once the product's at a point where it's really good you can start putting fuel on the fire maybe hiring a sales rep and then you can start looking at building other systems and like you know you've got it

all in your head so you want to start building systems and then maybe it's time to start working on one of these objectives you just have to I can't give you like the actual like you know playbook for this because it's going to be down to you and like you know you have to sort of you know your situation better than I do um however it's a useful thing to do just sit down and just write it out and like Bo and I have this like I'm not going to reveal it because it's kind of

like personal [ __ ] for the business but like we've literally just got like a there's like 20 steps of like step by step what we need to do over the next year to actually build this thing and like we've also got it for the product so like I'm not going to click on this but we've got a trailer board here called 2022 and product and this shows like exactly what we need it to look like and stuff so yeah it's pretty cool so that's the um that's the how right so that's how we achieve

our goal that's the how we we've covered like all of these things we've gone through um reverse engineering we've gone through the plan and now you should have a chain of action so you need to pause the video and obviously you haven't done it in the last like two minutes but you should now know like what you need to do daily to achieve the sales volume you need then you should also have a plan as to like all the variables you need to put together to actually achieve the goal and you should also now have

like all of those mapped out in the order of building them and you should have Clarity the purpose of this is Clarity you should also understand why you're doing this right what all the pain is for and why you're trying to achieve the goal you should also understand like the principles of time that we've laid out the stocked out Paradox and like you know the the when and everything and you should also understand like the goal constants and like what your goal constants are and what you're working with them so now let's talk about the

actual um the wear right because the we is really really [ __ ] important this is this is the environment in which you will will be doing this work in so in order to have this work we need to do work right and we're going to be working somewhere so we need to make sure that that somewhere is optimized towards us doing the work right and we're going to talk about environmental encouragement here um this is something that's massively overlooked it's probably one of the most important predictors of your behavior so let's talk about environment

so like I just mentioned your environment is a stronger predictor of behavior than anything else show me someone's environment and I will show you their future so why do we focus on environment well your environment like your office or your home or the people that you live around or the people you interact with your phone your laptop everything you come into contact with everything every physical object every app every notification every human every shop everything you come into contact with either supports your acquisition of your goal or hinders your acquisition of your goal or sometimes

it's neutral so like a stick of deodrant probably isn't going to have much of a much of an impact um well you might want to smell good when you're working but you get my point most things are either good for you or bad for you or sort of they don't really matter but a good environment helps by providing immedate access to things that help and limiting access to things that don't help right so once again I have to give credit where it's due for this my mentor Sam ens is very imperative in my understanding of

environment so this is heavily inspired by his work so just credit where it's due but I can walk you through this and it's the the same sort of thing so pretty much all your behavior is the byproduct of what is available around you so let's take an example how often you drink water how much water you drink on a day will depend on how much water is available around you right so for example right now you probably hear that through the mic it's probably not the most flattering sound but I've got a bottle of water

on my desk it's like a 2.2 L bottle of water it's pretty much always full and what it means is I stay very hydrated right the difference between someone that drinks a lot of water and someone that doesn't drink a lot of water is purely down to how close their water bottle is to them the difference between like the other another example how often you check your phone depends entirely on where your phone is right like how often you play video games depends on how available video games are to you how often you eat bad

food depends on how available the bad food is how often you go to the gym depends on how far away the gym is or like how available equipment is right or you know how how much access your personal trainer has to you like your environment is the biggest predictor of your behavior and all of your behavior is like I said the byproduct of what's available so for example if you leave a chocolate muffin on your desk all day every day you're going to eat it right or you'll be very tempted to you might not but

it's very likely right the we got to think about this not in terms of absolutes but in terms of like a dichotomy of of um probability so the chances of you behaving poorly if you have a chocolate muffin on your desk are increased right you might not absolutely eat the muffin every every time however the chances of you doing it are decreased and like we want statistics to be working in our favor not against us it's like the same if you're working with Facebook open you're going to get distracted so what you'll probably notice here

is like this is my environment right now like obviously I'm sat at my desk but this is my laptop and my my digital environment which is what I'm working in and this is like the screen that I'm sort of engrossed in right now and you'll notice there's it's it's optimized there's no distractions the only thing that would piss me off is the fact that my trash has got um those resources in it that I've deleted now but like you know this is my environment there's no distractions there's no noise it's calm it's collected it's minimal

it's pretty and like when I'm working I want my environment to look like this my screen to look like this because it's conducive to work so we have the ability to control our environment and since our environment controls our Behavior by controlling our environment we actually get massive benefits without even having to try to behave better and our environment kind of just encourages us to do the right thing okay so like if you find it really hard to work and really hard to behave properly and do what you know you need to do then changing

your environment is like the best thing you can do like if you're like I can't tell you enough like if you're trying to quit smoking but there are cigarettes around you're going to smoke right you're you're not that your willpower is only so useful right and at the end of the day your life is the sum of all the choices you make so that's a pretty interesting thing through to thought like you are the sum of every decision you've ever made so the choices you make and the decisions you make will depend on what is

the most available to you in your immediate environment so often if you want to fix bad behavior just fix the bad environment right this is exactly why I don't buy bad food and this is why I work with my phone off out of the room logged out of all social medias so here's another example right if I go to Facebook over here I'm not I'm not even logged in right not only is Facebook not open but I'm not even like I haven't even got the little like if I log into Facebook here right you'll see

this as well if I go into Facebook um I've only got my two business groups I've got no news feed right I've got no Marketplace I've got no stories I've got no nothing right like I use undistracted um to get rid of basically everything right same for LinkedIn right I usually have this hidden and then like I'm not even logged in so I log out I'm not logged in and I'm also not even here like it's the same if I go to LinkedIn for example not logged in because if you're logged into these platforms like

part of your cognitive energy is dedicated to them right so and it's just a it's like your environment like in the back of your mind you're like I'm logged into Facebook I should check it right so it's just stupid so log out so we want to design our environment for encouragement which means that basically our environment encourages good behavior so what I want you to do now is this is just a real quick seven-step process to auditing your environment and just improving it so look at everything in your immediate environment and perform an audit so

look at your living and working space and make a list of everything in it right so let me give you a quick example I did I did this recently obviously this includes everything like your bathroom kitchen office bedroom your gym your technology your furniture the people I did this recently with my gym so I go to a gym and in the changing rooms of the gym I I exercise basically and then I go and I sit in the sauna and then I have a cold shower and then I leave however in the changing room of

the gym is a television that plays the news every morning and that really pisses me off cuz I hate the news all it does is make you worry and the News doesn't contribute to my mission or my goal so I don't want to see it right that's as seriously as I take this thing so every time I walk into the changing room regardless of who's in there I turn the TV off whil I get changed right and then like cuz you can there's like a little button on the side and you I just literally walk

up to it and I'm just like Boop and then just turn it off and then it's gone and then I can change in pieace right without having like part of my attention drawn towards Will Smith smacking Chris Rock which is something that came up in the news recently I don't want to know about that I don't care what happens at the Oscars all I care about is helping High ticket coaches with client acquisition so like now I'm talking about it and it's it's even like you'll notice how that happens like now the news is even

interfering with my ability to produce my content for my program cuz I'm [ __ ] talking about it right so it's like you know this it just the the way in which it affects you is unsurmountable like all these negative things so I just turn the news off when I get changed it's a little story but I audited that I was like what's in the changing room and I was like well I got my clothes there's people I can't help the people um I got the locker oh the TV oh yeah that plays the news

isn't it we need to get rid of that so you know it's the same with your car if you have driving your car you've got your radio on you're going to hear [ __ ] you don't need to hear right it's just going to make you worry so um number two look at your goal and the chain of action required to achieve it and then number three which is says number four sorry about that um categorize the items in your environment and list them as negative or positive and score all items on a scale of

negative - 10 or positive 10 next eliminate all negative items from your environment if you can distance them from yourself or hide them away so if you've got something in your environment immediately that does not contribute to your goal in fact if it does the opposite and takes you away from your goal get rid of it if you've got a TV in your room or your office get rid of it if you've got alcohol in your office or your living room get rid of it if you've got a PlayStation like just sat somewhere get rid

of it like if you've got Instagram on your phone get rid of it if you've got Netflix get rid of it if you got Amazon video get rid of it like there are like you have to understand that if you're not willing to sacrifice these things your goal becomes the sacrifice right so you know there are instances where like you might want to stay a little human and keep something that keeps you happy I you know I'm I'm not I haven't got rid of everything that is negative because like I like playing video games with

friends on the other occasion I don't use any social medias anymore but like there's a few exceptions to this but generally speaking the more extreme you take this like when I was building my businesses like in my real monk mode stage like those first couple years I just got rid of [ __ ] everything I just locked myself in a room I played no video games I ate no bad food I slept perfectly I went to the gym I was just perfectly disciplined and that was because my environment was so clean and I made a

lot of money so number five number four really eliminate all negative items oh we we've covered that um number six increase the availability of positive items in your environment make them more noticeable and add visual or auditory cues than nud you in the right direction so an example of this um is like look at things and find things that you like looking at that are nice that help you with your work so here's a primary example on my desk you can probably hear this right through the mic that my friends is a mechanical keyboard right

and basically it's a very like it's a very satisfying thing to type on and what I realized with the mechanical keyboard by the way in case you're wondering what I use I think the brand is Royal cludge um but like what I realized with the mechanical keyboard is it's really satisfying to type on and a lot of my work is typing so by having something satisfying I was making work more satisfying so like you know that's an example like I noticed that like my keyboard was like nice and I usually would just use my MacBook

like um you know keypad so I brought the um keyboard in now I like working more because it's just a little marginal thing but you do that with enough things and it's great um and you know like another thing I really like is music when I work so I bought a a bang and Aon speaker for like $600 $700 which means that I can have really good quality music playing when I work and it just encourages me to sit down at my desk it's sort of like plugged in to my desk so like I can't

really move it which means to listen to music I have to sit down at my desk so it's pretty cool um but like just notice the things that are positive and just bring them closer to you and make them more available and then number seven is to introduce new positives and keep removing negatives you know what what else can you bring into your environment to test so like one thing that I keep in my office is a resistance band so sometimes like um in a foam roller so like if I'm sat down all day like

I'll just sort of maybe foam roll or just do a bit stretching with a resistance band between like recordings or something or sales calls just so that I feel more refreshed and my body feels more available to work um just find things you can introduce like incense is another good one like you know um smell is a great sort of like predictor of work like you can associate smells with work and it's just really helpful so yeah just find things that help you work and introduce them um like maybe you've got like a really like

funny coffee mug and just keep it on your desk and then you fill it up and it makes you happy I don't know anything like could be anything but you want to find things like for example I've got um a I've got a standing desk and like I'm not study it right now but sometimes I'll stand up to work because I don't want to sit down like you know you should give your body the option to stand or sit like cuz sometimes your body won't want to sit cuz it will be sore and like you

know if you sit for too long you'll get a bit painful but if you stand for too long it will also want to sit down so you have to give it like the option to have both so just find the positive things bring them close to you and remove the negative things the main thing to do is find the negative things and remove them there's probably like one or two big things you should remove just get rid of them okay and so now I'm going to walk you through a resource which is basically high performance

environments and this is the last resource in this video and this will walk you through a checklist for things that you can have to basically improve your environment for better performance so let's take a look at high performance environments and this is basically a checklist of um like all of the things all the variables once again big credit to my mentor for this so I can't really take personal credit for this um unlike the other stuff but this is the this is really important so I wanted to share it with you so this resource basically

contains a list of things that contribute to environments of high performers okay so what we've got here is a list for your office or your living space and and a list for the technology that you use so we'll start with the office okay so the first thing is clean right you want your space to be clean clean spaces contribute to better mental health and encourage healthier choices organize keep things tidy and orderly you want to find what you want when you want it you want to move quickly colorful right clinical white environments or dark environments

cause anxiety and depression so you just get some damn color you know into your office you this is the same with like artwork and stuff like just get some artwork in the thing you know just make it pretty right you want to create your work environment to be a place that you want to enter right this is why like I chose the flat I chose and the place that I'm in right now is because it's so beautiful and like my workspace is so like nice and it's just beautiful to sit here like I'm sort of

sitting here now I've got these huge like 3 m tall glass windows um I'm looking out onto some beautiful houses I've got loads of natural light I've got artwork it's comfortable it's warm like you just want to create like a an environment that invites you to basically enter it then you're more likely to work like I want you want your office to be a place you want to go and chill out in not chill out in but you know if I go to my office um and I sit under my desk I'm probably going to

work right natural light right work near Windows light is energy and the more the better other other light so you want to avoid fluorescent white light I don't know if you've ever been in like a dental office before or like a supermarket late at night and like you know it's like your nervous system is just like what the [ __ ] is going on like you really want incandescent light three sources is optimal alongside the natural light as well you just want your like lighting you don't want harsh harsh lighting like just gentle sort of

like lights will keep your nervous system clean and focused sound you want to just work in silence or use binal beats or music I work with a lot of music um avoid working near loud noises as they distract so like if your neighbors got a dog dog then just and it keeps barking and just go and tell them to shut it up like look I'm trying to work trying to save the world here like I can't do that with you know [ __ ] Rufus like yapping about like tell him to shut up I mean

obviously within reason don't please don't start Ling with your neighbors but like my point is that like if you're working near a construction site like don't work somewhere else because you're never going to be able to focus or produce meaningful work when there's like you know people drilling Hammers and you know nails and [ __ ] into WS Furniture invest in furniture that doesn't piss you off it should also be comfy we've all got a piece of furniture that we hate right now might not all but we all have seen a piece of furniture we

hate so just you know you want to make sure the furniture that you surround yourself with is comfortable inviting and it's nice like I used to keep um when I move offices again which I'm doing in September um I'll have I'll have a sofa in there I used to have a sofa in my old office and what it would mean is I could just sort of lie down and work if I wanted to just chill out then I had the option to stand or sit or lay down now that doesn't work for everybody some people

would just lie on there and watch Netflix but I didn't do that so it's fine plants right nature inspire and is good for mental health get plants into your office um not those fake ones because they're horrible get like proper plants keep take care of them you know keep the room green I've got one kind of looking at it now it's lovely temperature not too hot not too cold thank you Goldilocks right so this is really basic stuff right but I can't tell you how much of a difference that like having like a good room

temperature will make to your productivity in your business like if you're trying to work in like a SAA or a freezer it's not going to work so view big brighter windows with nice views with things you like air open a window right get some fresh air in your workspace because clean air is better smell remove bad smells and try something like incense or Sage um Acoustics get rugs and stuff to put on the walls right harsh Acoustics upset the nervous system so you know when you like walk into like an empty room and you clap

and it sounds like you've just like shot a gun into your ear like that's the same thing just you want nice like softer sounds minimal apply minimalism to every aspect of your life virtual physical water keep water within Arms Reach and stay hydrated and food stop buying what you know is bad for you shop on a full stomach so like the best the best strategy for not eating bad food is just not buying bad food right and if you don't control what you buy then grow up right um however like shop in a full stomach

so like if if I go to shops which I don't really do anyway cuz I just get deliveries um because shopping's inefficient and I get meal delivery anyway but if I ever go there like I'll make sure that I've eaten something before or I drun loads of water so I'm my stomach's full and I'm not like cuz you're more likely to buy bad food on an empty stomach because like that's what your brain knows to do so just don't do it so this is going to get a bit ranty because I feel quite passionately about

some of this stuff this technology stuff um so list for technology so Mac first of all I suggest getting a Mac is faster and better than Windows um I don't know why anyone would have Windows over Mac like Macs are faster they're cleaner they're more more efficient they're more user friendly in my opinion so that's that now one computer right one screen one device no need for multiple ID laptop so I would suggest you have a phone and a laptop and then you get a monitor and you plug your computer into your monitor which is

what I've done right now and what I'm recording this video on you do not need like I don't understand those like you know big chunky blocky computers you can't put them in a bag you can't take them anywhere it's just another thing to manage and pay for and worry about and when you can just literally have a laptop that you can plug into a screen and it works just as just as just that it actually works better right so if you've got one of those like I'm not you don't have to it's not like a

critical requirement but like in the long term understand that like the best thing to do is just have a laptop like buy a laptop and then invest in the best spec possible and then just have like an ethernet cable plugged into the laptop like if you've got the new Macbook you can get little extenders for USB ports and stuff um HDMI cable into the back of a really good monitor like I have a little curved one it's lovely it's like a huge one and then you know you just plug it in you you just use

it right I don't understand people that like have these massive computers because then they gather dust and then like something inevitably stops working and then they have to run Windows and you've got to worry about viruses and then then you've got a laptop as well like just one thing just have one damn thing right now this is the thing that really pisses me off is tablets iPads are [ __ ] stupid and no serious business owner should have one right nobody runs a serious operation on a [ __ ] iPad right I don't understand the

iPad thing you've got your phone because you can't put your laptop in your pocket I that's that's why you can't do that you've got to make calls you got to communicate with people on the go you've got your laptop because well you can't do anything meaningful on a phone but I don't understand the [ __ ] iPad thing in the middle stupid stupid stupid stupid stupid stupid thing right you don't need one so Mouse Mouse is scientifically proven to be faster than the trackpad trackpads suck and hurt your hands if I try to produce like

um like videos like this with like 187 slides on a trackpad I'd probably get carpal tunnel or my fingers would just fall apart so get a mouse and it's also faster like they've actually done studies to shirts faster and then also nothing remove all crap you don't need anything fancy so by crap I mean like all of these like extra little plugins and extensions and like random things and like all sorts of crap that you just don't need that people put on the desks that they don't need like if you have like a live laugh

love sign on your desk then you're asking for someone to make a joke right like it's just crap it's tat I mean it might mean something to you don't get me wrong like I'm not judging you for having a live life L sign but like a lot of people just have crap in their environment on their desks for no reason it adds no value like just there's maybe there's just some random like cable that just just been sitting there for like you know two weeks or maybe there's like a webcam that's like half broken that

You' me into fix it's just sitting there like just get rid of it man you don't need anything fancy right ethernet so slower internet is slower business get hooked up use an ethernet cable right it makes you a lck faster one thing at a time do one damn thing at a time and do not multitask this is a big one this is a big one right just do one thing at a time right the biggest indication as to how much money someone has is how many bloody tabs they have open as well right it's down

here but you like how many apps they have how many things they try and do at one time how many tabs they have open it really is a good indicator like if if I'm talking to someone right and like and I'm like helping them and then like they open their browser and they've got like 100 tabs open and then they minimize those tabs and then like it takes like 5 seconds to [ __ ] minimize them because it's so much but then also what happens is you look at their desktop and they've got like five

things open and then they've also got like their phone on the like Christ you cannot do anything meaningful with that amount of crap so do one thing at a time have minimal apps right just delete every app that doesn't contribute to your goal as a rule of thumb and then have one tab open at a time right people who work with more than two or three tabs open a PO right God forbid you have two browsers so it's like if you've got like this and then this and then you've got like all these tabs open

and you've got a move between browsers like sure if you're like media buying or like building something that requires more tabs that's fine but it's when you've got like like just do a task finish the task close it do the next task task don't do a task like let's say you set up a zap right so you've got two softwares open and zap here and then you need to look up a tutorial so you also look up a tutorial and that tutorial takes you to a YouTube video so you've now got five tabs open to

build one [ __ ] zap and then let's say you build a zap but then you don't close the tabs no you just move to another Tab and then you do the next thing and then by the time the end of the day rolls around you've got all it's just oh my God it's chaos like just do one thing at a time right so if I'm so for example I if I hop in here and I'm on Chrome I hop in I go to Facebook I log in right if I'm doing support I have one

tab open which is Facebook and then I'll probably have messenger open as well um I'll go through my notifications I'll log out of Facebook like this click off and then in in the same tab I go to Messenger right and it's um [ __ ] I'm not even logged into messenger um just go back in here then I'll go to Messenger right and I'll log into messenger and then I will basically like do my work and then I'll like click off the tab and then maybe I've got to do something in stripe so I'll open

stripe and then maybe I've got to do something in notion so I'll close that Tab and do notion just one thing at a time okay available have everything you need within Arms Reach so if you need to like have a pen and paper have a pen of paper on your desk right phone away this is a big one if you work with your phone near you you will be poor right simple the like by having your phone near you you are just telling the world to distract you God forbid you have apps on there that

distract you God forbid you have notifications on right if you if you're sitting there like right now you might be guilty of this you probably got more than one tab open and you've probably got your phone on your desk or somewhere near you with [ __ ] Snapchat sending you people typing right it's just asking you just when you do that it's just stupid please get rid of it for your sake it's not good for you and it's making you poor right away I used to lock my phone in my car I don't do it

anymore cuz I don't have anything on my phone right so um you know I just lock my phone like in a drawer in my kitchen now but I don't use it no email do not check your email or have it push to you or your phone you psychotic freak right these by the way I'm not intending to inside anyone I'm just saying like why the hell would you have your email open when you work like sure check it in the morning check it in the evening or check it once a day or something like that

same with slack check it a couple times a day we got team but you don't need it in the background whilst you're doing something important nothing is that important like the most important thing in business is focus you don't need to be constantly available all the time to your team or to your clients because if you really want to be responsible and help your team and your clients you will focus on things and Building Things that contribute towards them and if they have to wait a couple hours or half a day to get a response

from you for that then it's a [ __ ] happy trade-off in my perspective no socials log out of all social medias in fact log the [ __ ] out of all your social medias and stay out only go on for work in fact delete them delete your accounts if you don't use them for work notifications turn it all off everything off calendar notifications off email notifications off everything get it all get rid of all of it all of it clean desktop clean up your desktop and make it minimal right like this passwords use last

past to keep a log of all important passwords private notes and then also for Tech you can model this sort of setup so I have all of my important apps that I use for day-to-day basis here I have my most important spreadsheets all available I've got all my tra boards here I've got all of my sales stuff I could need here for my my team I've got all of my organic metrics and Prospects that I could need to keep a log of here I've got all of my team folders here I've got my program folder

here I've got my YouTube stuff here I've got any personal stuff I need here I've got my Outreach systems here and I've got my mindset module I'm working on here and then I've got other bookmarks I use um I have undistracted to get rid of all distractions and then I also use momentum to have this nice bit of nature um and that's pretty much it as far as this goes I also use adlock um and these are the other apps I use this is these are cool ones but yeah so that's um that's how I

have it set up I use Google Chrome anyone who uses like Firefox or Safari like what the hell you doing Chrome is much better it's cleaner it's faster like and this isn't just like my opinion like this is just like I'm I'm I'm not telling you this stuff because I'm trying to insult you I'm I'm telling you because like if you're doing this stuff you've got a problem and you need someone to just like coldly say like what the hell are you doing like why have you got it so yeah rant over basically slightly unprofessional

I know but you know if it gets the message across then I don't care so um understand you probably don't need or sorry you probably won't have will be able to have all of the things immediately so for example like I don't want you to like think that you need everything here so like for example like you know if there's not like a window in your office it doesn't mean you're not going to make money if you haven't got a nice view it doesn't mean you're not going to make money if you're if your office

is a bit too warm it doesn't mean you're not going to make money if you don't have any plants it doesn't mean you're not going to make any money um if you don't drink loads of water it doesn't mean you're going to make money like these points here make it easier but they don't make it impossible so here's a funny example right you don't need everything to succeed they just help I could sit I could still grow a business locked in a cold cave with one megabyte per second of internet connection in a bright pink

lighting wearing the itchiest socks in the world right that might be a funny visual for you I wouldn't have much fun and it would be harder but I could still grow a business in those conditions right like it would suck but my point here is like just because like I've listed out these are the things that you need like my point is they help you and they will contribute positively to you getting your goal you can grow a business with distractions you can grow a business with more tabs right you can grow a business with

iPads you you can use like Windows it's fine my business partner does right my point here is these are just things to make you more efficient and the more of them you have the bigger your advantage and in business we value advantage and want to get it from everywhere so that is the where right environmental encouragement put together an environment and you know control your environment so that it contributes towards positive behavior that drives your goal you know what you need to do and go and do it so the next module is who which is

personal capability and this will be covered in the next video um this is another huge piece of the puzzle um but I thought for the sake of you know keeping these videos um this probably been quite a long one at this point but I thought it'd be best just to you know do this in the next video so we will be covering the who as we progress through to the identity video following this one so that's everything for today's video guys um that's the model we've covered the hidden six we've talked about um the what

the why the when the why the how the where and we're going to talk about who in the next video so that's everything um I hope you found this one useful it's taken me a long long time to um produce this and articulate it however um you've got all these resources and all this knowledge and this what I'm hoping is a paradigm shift to help you achieve goals into the future so I hope you enjoyed this video guys and I will look forward to seeing you in the next one thanks for watching not the best

look 5 years ago 6 years ago when I was 18 years old I drew up a future for myself and I created vision boards of what I wanted my life to look like with an excruciating level of detail it's come true and it terrifies the living out of me I'm going to show you something and it's going to make you feel strange cuz I just found these documents and they resemble my life to a te it is scary the reason I'm making this video is because tomorrow I'm buying a car C63 AMG I've wanted one

since I was 16 and a huge the the initial driver of my work e was this car now I've had the funds and the resources to buy this car for a long time but I wanted to wait for a specific Financial Milestone before I invested in it so that I held myself accountable to a goal and was patient with my impulse and I can now comfortably say that I deserve to buy it not financing it not renting it I bought buying it in cash if you can't afford it don't buy it I'm going to scare

the living crap out of you I've got three documents here right I'm made these I think six years ago so I'm 24 now I made these when I was 18 years old when I was finishing when I was dropping out of University doing an apprenticeship with no money to my name and I saw I saw a version of the future with such Clarity I spent months and months designing these things and thinking about what do I really want how do I want to manifest the future a goal is a snapshot of the future it's a

temporary screenshot and if you're good at what you do or if you want to be good at what you do then you need to have a way to manifest it look at this so this is a vision board that I created six years ago Keen can you blow out the women in the middle of this this is another vision board that I created you see that six years ago and this is another one I created six years ago now one thing you going to notice is there's two recurring themes you see the Mercedes the black

AMG in there you also see it in here right and I'm pretty certain if I'm not mistaken I even dedicated an entire page to it the point is is that I drew this up when I was 18 years old and I had this uncanny foresight to determine exactly what I wanted my life to look like there you go you can see the car there so I initially wanted the c250d which is like way cheaper than what I'm buying tomorrow um what I'm buying tomorrow is is is pretty expensive um you see this window right might

look familiar it's night time now but I live in this exact flat not it's not the exact one it's in the same building cuz the one that I wanted wasn't available so I was restricted right but you'll see this like you see this here you see that arrow pointing to that building with the with the glass pen houses and you see these sort of glass panel bay windows I live in that that building and tomorrow I'm going to buy that car right all of this has come true another thing you can see here right can

see I actually went into strip and I even adjusted my um my like stripe thing to show like I wanted to make a million dollars and there's more detail to this in fact I'm going to read you something right so what I would also do with these documents is I would actually draft up what I call the Charlie Morgan Manifesto and this is an incredibly narcissistic thing to do right but I'm going to walk you through like what I told myself I would become and am mind this was me when I was 18 making £350

an hour doing a cold calling job as an apprentice with the UN I dropped to have University much to my you know much to my parents dismay although they were very supportive so let me let me find one of these manifestos I can read to you and it's going to sound awfully familiar because it's who I am if you want to be successful you shouldn't chase a goal you should chase a character you should determine who you need to become to accomplish the manifestation of your physical being hm all right let's go you can see

this Manifesto here it's going to be flipped but who is Charlie Morgan Charlie Morgan is a seven figure consultant he's known for his Mastery of organic attraction and sales and is a million-dollar entrepreneur he's completely transformed himself and his character is unshakable his standards are ruthlessly high and his business went from $4,000 a month to $100,000 a month in 12 months which is what happened Charlie is the co-founder of Imperium acquisition the best and most effective coaching business for agency owners and coaching Consultants Imperium agency has transformed the lives of thousands of clients and is

quickly becoming recognized as the as a force to be reckoned within the market Charlie students get incredible results and he's soon to be getting attention of Forbes for a candidate of their 30 under 30 which I haven't yet Imperium acquisition makes it easy for any agency owner coach or consultant to scale to multi6 or seven figures so here's the thing right I had this ability to like the vision of my company is to make clone acquisition easy I was thinking about this [ __ ] like 6 years ago here's the cool part Charlie Lives I'm

not going to tell you the city I'm in but Charlie lives in a certain city in the UK in a corner Penthouse flat at insert house nightmare his desk looks out over a beautiful view of the countryside and the city he lives in and the penthouse is clean with a minimalistic design Charlie drives a black C63 AMG Mercedes and lives alone the flat is optimal for Char's routine Charlie has control of his finances location and time he often takes month long breaks to any City or place he fancies and is not restricted by money time

or location Charlie is considered one of the best experts in client acquisition manages a team of upwards of 5 to six sales reps who work in harmony to close $500,000 a month in business guess how many sales reps I've got six guess how much money we make 500,000 right Charlie's a ruthless Relentless entrepreneur he's not afraid of pain or confrontation he's a master of sales and finds closing High ticket deals easy Charlie has a disgusting pain and fear tolerance he has an extremely competitive attitude compared with his genius he's a forc to be reckoned with

in business Charlie takes great care of his health he eats clean exercises regularly and has a lean muscular body he meditates regularly practice minimalism with a monochrome style and lives a simple but focused life see what else came true shall we and this might sound like I'm being like super cocky or some [ __ ] like that that like you have to be to some degree narcissistic and you have to have a level of grandiosity in your character to do something like this let's see what the goals were so basically this is a document that

I would create and I teach people how to do this in in Easy grow um and this is basically what I would call my self Transcendence document where I basically create like you know I create all of my goals I put vision boards in place and I basically list out who I want to become my legacy and all this shenanigans right but let's have a look at some of our goals right so let's go through some goals and this is these are goals that I set for 2021 right so this was actually um a little

bit you know I didn't set for 2023 although certain of these things do say 2023 so so the wealth goal for 2021 was to make 10 grand a month in income to sign a 12- month lease in this apartment to buy C63 AMG and to have more than than $100,000 in cash in a personal account I can tell you that all of that it stuff is very true business goals get to $100,000 a month in sales happened help 200 agency owners happened organic attraction automated booking more than eight calls a day on autopilot happened sales

automated 25% conversion rate with top train sales reps happened program that [ __ ] bangs and gets clients their dream result happened thriving personal brand and student Community happened and I've got ones for health and fitness as well which I lined up perfectly and I've got these things called unquestionable standards at the bottom so things that I hold myself to consistency I am consistent and will not forget to do what needs to be done non-judgment I do not judge others pain seeking I actively seek pain I move towards pain and I'm not afraid of the

truth Fearless I fear nothing wealthy is a hygiene Sounder for me so it's actually quite scary I am in took me six years I mean to be fair I've had the money to have the car and the flat for a while but I decided to live a way more frugal lifestyle until I Hur certain Financial Milestones otherwise you can let your personal life can can engulf your business so one thing you'll learn as you become successful is your business is like a Galaxy right anyone who's a physicist um please forgive me but your business is

like a Galaxy and you as the owner of the business are a black hole and your ego determines the size of the hole and the the bigger your ego becomes the more expensive stuff you buy when you can't afford it the business basically is sucked into the black hole so as you start to have a better personal life and you start to you know as you I've had the discipline to not move into this place and buy the car for I I could have really bought it three years ago but I told myself to wait

but if you're not careful your your personal life expands and this black hole gets bigger and bigger and bigger and what it does is it everything around around you and you're in your business right get sucked into this black hole and it can't escape so if you start buying Lamborghinis and then going to the club and all this [ __ ] goes to your head then you stop working or things get sacrificed they shouldn't have so it's not the most prudent thing if you're not careful but the point that I'm trying to make here is

if you don't have a very clear indication of who you are becoming then you are lost and he who is lost cannot be found so if you want a version of yourself if you want to bring forth a a part of you that is different to now then you need to write it down man you know we could talk about the law of attraction but truly it's just the law of action everything is cause and effect if you have obstacles or problems to solve then you can learn how to solve them even if it's out

of alignment with your current sense of self and your current identity humans are malleable we change the self is not solid self solidification is the biggest tragedy psychologically of the 21st century and when I was 18 and I was putting together these documents you know and I was writing these manifestos and I was putting these vision boards in place so that I could you know I would look at this every day twice a day sometimes you know when I was putting these things together like this I was not this person you know like you know

that quote like you're not that guy I was putting this [ __ ] together dude I was a [ __ ] loser it's 18 uni Dropout 350 an hour can't make ends me still living with my parents no girlfriend no Prospect but a work ethic and a vision a vision that's the most important thing is you have to have a vision you have to know exactly what you want and exactly when you want to bring it into reality and it's easy to do this in in physical form because I need to redo this now because

I [ __ ] did it so I need another one for 20828 I need something else that's you know 5 years out 10 years out and this time it won't be material so when I was 18 my the easiest way to sort of create those vision boards is to have visual things that you can look at right so you can look at the body or you can look at the Rolex or you can look at the car you can look at the flat but all of that doesn't mean anything once you get to a certain

point and you acquire those things you can appreciate them and you can enjoy them but you struggle to derive meaning there's a the meaning has a diminishing nature past a certain point when it comes to material objects um the truth is that you could put me in a different flat and give me a worse car and you know strip me of my like relatively nice clothes although I do have an questionable dress scents but you could take stuff away from me and I wouldn't mind because it's not I buy these things and I have these

things because I enjoy them but they don't own me because I I don't see myself as owning them they are objects in my life that are there to be enjoyed but I'm not prepared to let them be anything more than that you know tomorrow I'm buying this car I don't own the car you can't claim ownership over a piece of metal and glass it's sounds cool it looks cool it feels cool provides you with good emotions so what it does is it gives you the emotions but to say you own it because then if that

car gets stolen or scratched then my ego gets damaged and I'm not prepared to let my ego get damaged so you have to be careful with stuff like this because I'm telling you if you write one of these if you put one of these together and I can't stress enough that is the building I live in that is the flat I live in and that is the car I drive the body thing I'm working on it got long covid struggle to exercise it's a problem but I was actually there before I got Co ironically so

you get the point but when you're writing this down you're going to have doubts and you're going to be terrified you know you're going to restrict what you believe is possible within the realm of your current sense of self but you must understand that to achieve this you have to become someone more and I want you to know I didn't just [ __ ] whack these up for this video I made these years ago and I just found them they were buried theyve got like a little storage thing in the corner and I was clearing

it out I found them and I was like [ __ ] the day before I buy the car so and it scared the [ __ ] out of me I was like [ __ ] think about that like you can think you can just think a thought like 18-year-old version of me just was it was a there was a single thought there was a single moment in time in my conscious history in my Consciousness where I declared I want that and I wrote it down and I looked at it every day and I focused on

one business solving one problem for one type of person and becoming he who could purchase it in cash but here's the thing you'll notice here right in my in my statements of my sense of self there's constant there's constant reference to stoicism and minimalism and non-m materialism because I knew that one day I'd be able to afford the car and that when I did it could own me and it could destroy me and the pattern of behavior of buying expensive things to gratify a past sense of self that was deeply insecure is a very foolish

game but it doesn't mean you can't have a bit of fun extremes are unnecessary unhealthy and they make for an unpredictable life which I don't like what do you want what do you need what do you crave if you shut your eyes and you imagine yourself 5 years from now 10 years from now what do you want your life to look like who's there with you what do you drive what do you own where do you live what the color of your wall what sort of plants are in your house you have to think through

these details in every single way the more Vivid the visualization the realer it feels the realer it feels the more emotion you can tie to it the more emotion you can tie to it the more action you can take the more action you can take the more cause you can put to effect because what is a goal a goal is an effect it's a culmination or an aggregation of causes you put things into the world you you move your body you tap your fingers on your keyboard and you click your mouse and you use your

verbal Pros to put actions into the universe and when you act the universe responds everyaction has an opposite and equal reaction so if you want what you want you have to do what you have to do to get it which is simple but it's impossible if you don't know what you want this is [ __ ] proof this is like this is not some wooah Law of Attraction see it and you'll believe it affirm it every day this is [ __ ] cold hard evidence that this [ __ ] works and that you can become

anyone you know I [ __ ] the amount of [ __ ] I'm going to get emotional but the amount of [ __ ] pain you go through to to [ __ ] do this is unbelievable but it is so [ __ ] worth it to create a life to create a [ __ ] life that's what you're doing you have you have been given the gift of life you have one life you have one [ __ ] shot on this [ __ ] weird rock that spins in the middle of nowhere Bound by the

laws of physics you have one life and you have you have to do something with it man woman you have to think about this and you have to the the best way way to offset anxiety and depression is trajectory because nothing creates angst and fear and depression and Terror in your life like directionless if you know where you are headed then you can never be lost because you will always have the North Star the Polaris star the means of trajectory if you know where you're going and you're on that path for long enough you will

get there this is evidence this is concrete [ __ ] that you can look at and think okay well maybe Charlie you're just special no no no no no no I had to create this version of myself I had to work every day 12 hours a day for for years on end go put myself through [ __ ] Hellen back and I will continue to do so because that is how you how you generate meaning life is suffering and if you accept that suffering and you put some [ __ ] good work you can have

a loud exhaust and get as many women as you want but ultimately it's not about buying the car or having the flat it's about putting yourself on a trajectory and offsetting the [ __ ] nihilism that life can be with work and pain nothing is more meaningful I mean there might be other things like finding a wife right but for me my experience this is evidence look I'm B I've got the car I'm buying the car tomorrow that's the exact flat I live in I don't know if I'm monk like yet I didn't buy the

tag her Carrera cuz I actually fell in love with my $30 Casio watch but you get the point like I I I don't I don't know I'm hoping that you can understand this man like it's possible and you can do it you just have to think of what you want and then accept that you must kill your current self the big word there is current was not advocating for the the s word right that that rhymes with um I was going to say suede it doesn't rhyme with suede but you get my point right don't

do anything stupid you must commit psychological suicide you the person you are right now is not capable of this because if you were you would have it so the fastest route to success and the easiest path which is always the hardest the easiest path take is the hardest but sorry for another day the fastest route to to success is to accept that you with your current sense of self and your current identity and how you perceive yourself and how the world presents itself to you through your lens and your Paradigm you're not capable of bringing

about the future that you want to bring about which is why when you put together something like this you feel so much doubt doubt is a doubt represents the psychological limitations of success and what that means is if you're sure if you're unsure as to whether or not you can accomplish something then you're right because you can the 18-year-old version of me couldn't do this I had to become who I am today for this to manifest so I was never chasing don't don't fool for the shiny objects I wasn't chasing the vision board I wasn't

chasing the car I wasn't chasing the flat I was chasing the version of myself that I had to become right and that's the thing we don't achieve goals we achieve characters we achieve identities and sense of Senses of self that solidify example in order for me to do this I had to learn to sell and not just learn I had to be the best at it I had to be able to train people I had to be able to teach people I had to be able to be so [ __ ] good at sales that

no one can say no to me I had to do it I was awful at sales I hated every single [ __ ] minute of it at the beginning because my my identity was misaligned with it I was going to study psychology I thought about doing computer engineering when I was like 16 I was a nerd I was I was lonely I didn't have many friends I was addicted to video games I wasn't good I wasn't good at sales I I was all flat couldn't [ __ ] sell water to a dehydrated man in the

middle of a desert if I [ __ ] tried but I told myself I said well that's not who we are now but who we shall become is the person who can sell anything you know because if you if you don't have what you need then you must grow the thing you need right you must take this [ __ ] seriously I looked at these near enough I stopped looking at them probably about a year ago or two years ago when I was doing like six seven figures but that's a mistake I should have made

I should have remade these a long time ago trajectory is more important than speed but speed is an asset to growth how are you going to get where you want to go if you don't know where you're going this is pretty simple observation you're you're not going to get very far and you might be wondering like why the hell should I listen to some [ __ ] weirdo with blue light blockers and a dressing gown on he's recording this video at quarter to 12 on a Wednesday night well it's because I was you that fear

and that doubt and the shaking of the head when it comes to anything you think I can't do that like that's not me that you're probably saying that's not me me I'm not you that's not who I am exactly you need to put something down on a piece of paper that feels so alien to you because if it doesn't if it feels familiar in any way shape or form you're doing the wrong thing you must create a vision board and create a Manifesto and design a character that is so unlike you that it terrifies you

because to become that person would mean to lose yourself and that is the objective it's called ecstasies it's shedding skin right you can't if you if if who you were right now was capable of achieving what you wanted to achieve you would have already achieved it we don't chase goals we Chase characters and identities and through the achievement of the character and identity the goal will manifest that's what I've learned and so you might be wondering well what's next for me like okay what's next well I can tell you we're now pretty close to eight

figures so my if I was to redo this two years ago it would have been eight figures right but we're nearly there so the next thing like once I hit it I'll recreate that then it will be nine figures could be a property portfolio right could be a SAS business the current vehicle I'm driving doesn't get to 9 figures very well the coaching Consulting business it's not something that you can't you can you it's hard to okay so here's the thing about business models in this online space you can get an agency just 100 Grand

a month but very rarely beyond that with efficiency you can get a coaching business to 10 to 30 million a year a million to 3 million a month very rarely beyond that efficiently that's the natural cap of these business models which has been proven by quite a lot of people that I know and so I now need to transcend myself I need to become someone new I need to create a vision board that is [ __ ] alien to me I need to learn how to invest right and I've never touched investing I don't invest

money okay it stays in cash in the business people are going to get angry about that but I don't really care we've got a specific strategy we're following it so I now need to become an investor I need to learn more about Finance I need to learn about the markets you know I need to learn about software engineering I need to learn about property I need to learn more about becoming a CEO you know and and managing hundreds of people that's alien to me but I know that if I visualize it and if I set

a list of things that I need to to become I will become them if I need to become a software engineer you give me a year I'll be a software engineer if I need to become a famous painter you give me 10 years I'll become a famous painter if I need to learn the guitar you give me three months I'll learn the guitar everything that you need to be that is out of alignment with who you currently are can be acquired into your mind and who in your your identity I need to become a YouTuber

I'll become a YouTuber it's another thing I had to do with for Imperium didn't I know you can ask my business partner about this I didn't want to make YouTube videos I didn't want to do it I was like that's not me I don't do YouTube videos I want to I don't want to have an audience we have the conversation it's like it's kind of who you need to become to do well in this space bang I have no tie to any any the the biggest strength psychologically and the most important mindset to have is

to be no one right so I'm I I have this sense of self right now as a multi7 nearly eight figure entrepreneur with a you know who does like some small business influence stuff and has a team and you know is good at sales and is really good at organic attraction is trying to make CL like I have this identity and I drive the AMG and I've got the penthouse but truthfully like I'm willing to let go of all that it's like Bruce Lee said like nobody really understands what Bruce Lee says when he said

be like water and when water you know flows through the river it becomes the river when it gets into the cup it becomes the cup right the point Bruce Le was trying to make is you need to be fluid and flexible with yourself and your identity so tomorrow right so right now one of the strong tenants of my identity is YouTuber for all my sins right but if tomorrow a new goal was set and the identity had to shift from away from YouTuber it's gone right this is a skill that you have to learn because

the faster that you can change yourself the faster you can change your reality right and if the reality that you're experiencing right now isn't one that you want and I hate to break it to you man but that's a result of your current sense of self I'm well aware if you're in a third world country and you've been you you've got a bad spawn then it might not be all your fault but the the quicker you assume personal responsibility for your immediate circumstances the quicker you can change because here's the thing like responsibility is the

Cornerstone of progress because blame mitigates your ability to change right and what I mean by that is as soon as you point the finger and say I'm not it's the rocky quote I'm not where you want to be because of him or her or anybody CS do that and that ain't you you're better than that but I didn't mean to slip into a rocky quote but you you can't point the finger to it has to be you if you like you have to have accountability for your actions and for your your reality and so the

most powerful thing that you can do right now that sets you on a trajectory along these lines is to is to accept is to say I am solely responsible for my immediate circumstances the reality that I'm experiencing the the way that the universe is is manifesting to me through my senses the way that I'm hallucinating this thing that we call life and Consciousness is my own doing all of this the good stuff and the bad stuff in my life right now is my fault there's some good stuff in my life there's a little bit of

bad stuff nothing like bad you know I'm a human being we deal with problems right so I created all that it's all my fault responsibility is a two-way street the things that happen good in your life are your fault the things that happen bad in your life for your fault now you could lose a family member someone could crash the car into you you could you could break your arm by accident right there's there's a there's an element where you you can't take responsibility for things that are outside of your control but for the most

part it's a pretty healthy thing to do I'm not a philosopher I'm an entrepreneur right this isn't supposed to be a philosophy lesson this is supposed to be a business lesson but the strongest business growth you will experience will come from your life your personal life for as long as that you seek for as long as you seek the latest piece of copy or the newest sale script or you know the next shiny object or whatever that looks like for you you will fail instead of looking to copy and paste the piece of email copy

you think you need to be successful become the person that can write it you will be way way better off you know shiny objects are you know they're shiny and sometimes they can help you but become he who can that's how I would summarize this whole thing as like my life has basically for the last six years my life has been becoming he who can so you put or if you're a woman she who can or if you're not if you don't have a gender they who can I don't care right but yeah it's [

__ ] wild man I like you know I walk past these Flats the ones that I live the one that I live in now I walked past them I think when I was like 18 or 17 or 18 something I was sort of like dropping out of uni and I visited the city I'm in and right now I loved it and I looked up at the flats and I've got a picture of my phone that's me with those apartments now will be it I had a lot more hair back then and then here's a picture

of me pointing at the apartment and this was when was this so where are we now 2023 yes I think this was 5 years ago you see this now if I look out the window I can see where I was pointing from right I mean it's just like it's it's it's uncanny you know here you go look here's me again with the buildings I'm in can you see that I'm not sure yeah there I am look with a lot more hair I don't really know what to say about it like it feels weird every morning

[ __ ] man every morning I would I would wake up and the first thing that I this was my life for four or five years was I was building my first agency and building my my my agency North FL Consulting every [ __ ] morning I would wake up and I would go through these these documents at different stages I made different ones at different times but it' be the first thing I'd think of the first thing the house the car the life the character who am I becoming reminding myself every single day of

the end goal because if you're on a trajectory it's very easy to get off of it you know if you are here and you need to be here and you're trying to bridge this Gap it is so [ __ ] easy to just vom you're off you get offered an opportunity in a job or this that and the other when you have a goal and an end result that you're looking to get you can optimize every single decision and action in your life around it it's the fastest way to achieve success and the best thing

to do is to imagine that you're here and you want to be here right Den noted by these these fists [ __ ] you up right I won't so if you're here and you want to be here right you've got to you've got to Traverse this Gap but you you imagine you're like a bee like a honey bee right honey bees fly faster when they're not bogged down by polish pollen to you is things in your life right now that don't help you achieve your goal social media bad friends alcohol video games Netflix right what

else drugs right women that aren't good for you or men that aren't good for you anything that you have in your life right now that isn't going to help you achieve your goal you need to remove ruthlessly and it will hurt and you'll say oh no but I need this thing go get rid of it because the the the lighter you are psychologically right and physically I don't mean physically in terms of how much you weigh but you get the point the lighter you are psychologically the less stuff that you have pulling you back the

easier it is to Traverse the Gap so if you imagine that you're you're here you want to be here it's like if you've got all this [ __ ] if you cling on to social media and alcohol and bad friends and Netflix and all of this crap if if you've got all this crap that like by doing it like if if you want to buy the AMG and you want the penthouse flat if you've got if You' got friends you drink with every Friday that you know you get [ __ ] up and do cman

with and enter a khole and then go to the darkness every weekend and then you're also playing video games when you should be working like that's taking time and energy away from you that means you regress away from the goal so if you imagine you're trying to go from here to here it's like if you've got stuff here in this current situation it's kind like a magnet if you've got bad things like stupid things like Tik Tok or if you're playing Call of Duty all the time or if you're watching porn or if if you're

doing all these drugs or doing all this alcohol or just being an idiot like it's like these things in your life are magnets that your current sens of self will use to basically fight tooth and na to make sure that it can't die right and so you must get rid of it all if you get rid of it all then your traj the the bridging of this trajectory becomes much easier and much faster because you're lighter and there's nothing dragging you back so it's not it's not always about moving forward right it's it's it is

about asking who you need to become to achieve the goal but it's very heavily about first of all getting rid of parts of yourself and things that you associate with that don't help you achieve your goal it's the fastest way is sacrifice I had to sacrifice a lot of [ __ ] I've got a really good group of friends now but anyone who who knows me well any of my friends will tell you that I went dark for like two years example this is my friend will who does setting for me at the moment and

also my friend Vince who does sales for me close friends of mine they've known me since I was like 18 19 and they can tell you like firsthand like yeah Charlie just went off grid for like two years I sacrificed my entire social life entirely right I sacrificed social media I sacrificed alcohol i s I didn't do drugs so there was that I sacrific drugs didn't sacrifice them cuz I didn't do them never have never will I sacrificed like all my social Medias I sacrificed all my video games like literally everything was gone I I

even sacrificed women I didn't see women for like a whole year maybe 18 months can't remember exactly how long it was but you know I got rid of it all the only thing was the character who am I becoming and then what you need to do is once you know who you are becoming it gets very easy to behave accordingly because you know let me give you a thought exercise right so let's say that I need to I want to get to nine figures next I want a net worth of1 million P which is probably

going to be my next goal I need to ask myself how does that person behave right so if I'm ask if I'm thinking about like doing something right let say I've got the decision of like going on a night out on a Thursday night with some friends and getting drunk would Charlie Morgan with a 100 million pound net worth do that no he wouldn't right he'd go to bed on time and he get out the next day and get to work alternatively you know would like if I'm if I'm thinking about like I don't know

let's say I'm thinking about like I don't [ __ ] know traveling southeast Asia for 6 months living the laptop lifestyle would Charlie with1 million pound in the bank go and do that no he wouldn't so the way to become who you need to become to achieve what you want to achieve is to run all of your ision and actions against the person you're becoming as if you already are them because your your one or two years of of specific action and specific decisions away from he or she who can so you have to ask

yourself what would Charlie V2 do or whatever your name is right you ask yourself I've got this second version of myself that I'm becoming I've got this temptation I've got this impulse I've got this emotion I've got this situation what would Charlie V2 do so ask yourself at every Crossroad at every decision at every action at everything you know you shouldn't do what would the second version of myself or what would that person do and then if you ask yourself that question long enough and you behave in accordance with what they would do then you

will become them it's [ __ ] wild it's crazy this [ __ ] is [ __ ] nuts and I found these in my drawer and I I I remember I made them I didn't know where I put them though I thought they were gone which which was tragic but the funny thing is is that I also knew that one day this would happen so when I made these I made them like specifically for this visual thing cuz I knew at some point I'd be doing YouTube like 5 years ago I knew at some point

it would come through um and I challenge you like go and write it down I've actually got a video on my phone I'm not going to try and find it there's a video on my phone somewhere of me like going through all my goals like like 5 years ago but he who has a why can bear almost anyhow as n said and here's the thing about becoming successful is it's extremely painful right and so there's not you can't convince your body and your mind to go through pain without reason so you need to have a

reason and it needs to look something doesn't have to look like this necessar but you need to you need to wake up and remind yourself every day of why you're suffering because if you don't your natural pain avoidance Tendencies will kick in and you'll stop working you'll stop putting cause to effect and you know you'll slip backwards into those bad habits but you can become anyone you want anything is up for the taking it's just a shame that when I was 18 all I thought I could achieve was this because you know you stretch yourself

to the goals you set so if 18-year-old me had actually said you know what I want by the time I'm 25 or whatever you know I want to have a 100 million and I want 10 amgs and you know that that that's stupid but you know I this is this is what I thought Peak success look like right was the car and the flat and the watch and the women and all that [ __ ] but now that I've got it I realize that there's a new Echelon and I guarantee what will happen is I

will achieve the new Echelon in 10 years or 20 years however long it might take and then I'll get there and I'll sit down and I'll make another video or prob might not be doing YouTube then I don't know but I'll sit down and I'll make another video and be like [ __ ] like there's another Echelon cuz maybe now I should set the billionaire thing but this is the thing is like that you have to be careful with your belief systems because if this actually feels like it's Way Out Of Reach like it needs

to feel Out Of Reach because it needs to stretch you to become someone who is who you currently are not but if it's like if I put down here to be like a trillionaire then to the body and the brain like that's not justifiable because it doesn't feel realistic so it has to be this sort of balance between you don't think you can do it but you also think that it's possible so I believe the billionaire thing is possible but I don't know whether or not that I don't know whether or not the I am

at the right mindset and psychological level to set that goal and truly believe it's possible like I know it can be done and I've got no doubt that I can do it but I think that you need to do this sort of one step at a time thing where you go from zero to $100 a month then you go to one grand a month then you go to 10 grand a month then 100 Grand a month and a million a month then 10 million a month then 100 million a month then maybe a billion a

month but to pass through those levels and and that sort of multiple of 10 you have to become more right so I'd suggest you watched this video a couple of times just to truly understand the power of this [ __ ] and the core Central message of of what I've just said you know I might have slipped up here and there um but the the core Central thesis of of of my Pros in this video needs to be deeply understood in your brain if you're going to go into your mindset and you're going to sort

of tweak something and [ __ ] with some [ __ ] and really change your the way you think and see the world the core message of of this video should help you do that and and I would summarize that by saying if you want what you want you must become he who can get it or she who can get it or they who can get it there probably more right be interested to know your thoughts so you got the comments box I don't want people to congratulate me or I'm not looking for anyone to

say oh Charlie well done you did so well don't don't do that ask any questions about the journey I'll take a look if you like the video you can like it you can subscribe if you found this video helpful and you want to see more of my stuff um that's it if you run a agency business or a coaching business if you're struggling to acquire more clients there's a link in the description you can click I will I'm not going to piit you anything beyond that like there's no 997 course so don't worry about that

but I'm just a guy who was 18 and put some pictures on an A4 piece of paper and looked at them every day until they became true and lo [ __ ] behold here I am and you want know the the most sour part of it all is I'm no happier which is [ __ ] right happiness is is is frivolous it doesn't mean anything the thing you should be going for is meaning and I the true meaning of life is to assume responsibility for your circumstance and to manifest your potential with as much Vigor

as possible and to expand the universe and to do your duty as a citizen to the World by creating more than you are by adding value to the universe by expanding it and improving the lives of other people you know you've got this got this duty all right thanks for watching [Music] he everyone it's Charlie Mor here and welcome back to another video um I just finished this little drawing and I realized that that e looks a bit like Elvis has had a stroke so I really apologize for that but I'm going to hopefully blow

your mind in today's video um we're going to talk about belief systems and how you can change your belief systems and completely alter the way that you believe things to be true if right now your life sucks it's probably a product of your belief systems um maybe you think that money is hard to come by clients are difficult to sign business is difficult you know the whole 99% of businesses fail it's extremely probable that if you're not happy happy with your life that your belief systems are to blame and your belief systems are responsible and

in this video I'm going to explain how belief systems work and I'm going to walk you through a technique that I use to completely change my belief systems and completely remove all the limiting beliefs that I had um and once I did this it opened up the pathway for me to basically trailblaze my way to eight figures and hopefully nine and eventually you know 10 figur basically a billionaire um I learned this from Sam ens I'm I can't lay credit to this content um a lot of what I'm going to explain in this video um

was taught to me by my mentor Sam um maybe seven years ago and I want to thank him for that and he's no longer active in this YouTube space so I want to be the mouthpiece of knowledge um and I'm going to add my own spin to this so that you know I can add my own experiences I also apologize for the questionable facial hair and my hair is still wet so I just got out the shower but you know when you're in the shower and you have this idea and you're like okay I just

need to go and do that right now like a YouTube video for example that's kind of what happened so we will get into this where is my rubber okay there it is right so we need to um start from some first principles here because you need to know what you're dealing with um I'm going to walk you through through how to completely change your belief systems and like if you if you learn how to do this and if you learn how to actually go get into your brain at like a base level and like start

toying around with the way that you perceive reality if time elapses and you work hard your life will completely change right there's a series of affirmations and beliefs that I tried to install into my Paradigm that I did like for example I used to believe that money was difficult to get I used to believe that money wasn't abundant um I used to believe that only you have to be talented to become successful I used to believe that like you know I wasn't going to make it and I used to have all this doubt about my

abilities um and that would hold me back and it would massively restrict my ability but the true root of limit is belief it really just comes down to your belief system so going to explain it it's going to blow your mind let's get into it so we have in our minds belief systems right so what we can do here is we can segregate these two um terms probably shouldn't use the word segregate on YouTube but you know what I mean by segregate first of all we need to understand what we're dealing with what is a

belief and what is a system and once we understand what a belief and a system is then we can start to make some um progress towards actually changing them but in order to change something we have to first understand it right so um let's start with the belief thing and then we'll get into the system thing because this is all going to make a lot of sense right and I'm going to explain to you how literally your entire life is just the consequence of of what you believe your life to be it really is the

case that um it doesn't matter what is true only what you believe is true because with work that will become true that's a quote from Sam right so what is a belief right how do we Define this and how do we understand it so I'm going to put here belief then I'm going to put the system okay so a belief is basically a statement of truth right but really it's a statement of perceived truth right so for example um if I say to you um let's just stick with the financial beliefs cuz I'm sure that's

probably one that you really want to fix um let's say that I say to you money doesn't grow on trees right that is a statement of perceived truth right or let's say that um 99% of businesses fail that's a statement of perceived truth if you believe something it is near enough impossible for you to behave in a way that is in congruent out of alignment or not conducive to the ascent of that belief and this is a term in Psychology called practice if you believe something to be a certain way you will treat it in

that way and you will act as if it is that way what this means is that it's near enough impossible for you to build company and make lots of money if you fundamentally believe that money is difficult to come by now that you might then think well it is difficult to come by and you'll start defending your belief but here's the thing people don't have beliefs beliefs have people you don't have belief systems they have you right now if you're not in the driver's seat of your belief systems they're going to control you and until

you make the unconscious conscious it will rule your life and you will call it fate b k you that right so a belief is a state perceive truth so anything any time that you look at the world whether it's a physical thing in reality like a car or an abstraction like money how you treat that thing and how you behave around it and how you act in accordance with it will depend on your perception of it and that is what a belief system truth is it's a statement of perceived truth right another example um let's

take dating right if I say um you know pretty girls are not interested in men that make less than six figures right to make a controversial political statement I'm not saying that's what I believe to be true but maybe that's what you believe to be true now if you believe that to be true and you're not making six figures you're never going to have a pretty girl because all of your behavior is going to be filtered through that and even if a pretty girl was interested in you and you were making below six figures if

you truly believe that to be true you would just self-sabotage the relationship or the connection you had with that person because it's impossible for you to behave out of alignment with your belief right it's kind of like this think of it like this imagine for example that your life is like a bowling alley right and we have we have this Lane right and here we have the gutter and the gutter right and so we have this bowling alley that you want to travel up and here we've got the pins you know I don't know how

many pins we actually have here but you you get the point by it right and so we have the you know we have the gutters here like so okay now what you want to try and do is you obviously want to throw the ball down to hit the pins and this is the pins here they represent sort of you know what reality will actually be for you right and what the gutters basically represent is they represent your belief systems right and so what I'm trying to get out here is like you know when you have

in Bowling you know when you go bowling and you put the barriers up you know these this represents the barriers right so this here is the reality you can achieve if your current belief systems Prevail which they probably will if you haven't seen this video before or information similar to this and these barriers are basically the perceived statements of truth right so these are your belief systems right now the gutters here they might seem bad but the gut you probably want to be in the gutter if you've got a faulty belief system and this this

is a weird metap but let me explain so you know if you throw a ball right let's say that you know let's say that this bowling alley in question represents trying to make money right now if your goal is to make money and you start taking action to make money you know when you throw a ball and it sort of you know you might throw it and it bounces off here it bounces off here bounces off here bounces off here like and then that's it this is the reality that can manifest as a result of

you believing what you believe so if you believe money is hard to get and money is hard to come by and money is scarce and money doesn't go on trees and all this stuff then the pins that you're going to hit in life is the money is hard to get it's going to be you know Financial restriction and a Severe lack of Financial Freedom and so what your belief systems do when you're taking actions in your life is they restrict your actions specifically between list so that you have to end up hitting the pins right

so another example um let's go back to this pretty girl thing and and your belief is that no pretty girl will be interested in me if I'm not making six figures right to once again I'm not saying I believe that I'm not saying you should believe that is just something that people believe right in C ccum in certain circumstances right I said circumcisions then that would have been pretty embarrassing and weird wouldn't it but the point is that you know you're going through life and you believe this thing that you can't get a pretty girl

if you're not making six wiers and so you've got you know your belief systems here and you're going to act but what's going to end up happening is you're going to hit the pins of the belief which means that you're not going to get a pretty girl because you believe you can it's just impossible to do what you like it's it's try to behave out of a life with what you believe to be true if you don't like Trump or if you don't like a certain politician try and go and vote for them you won't

do it you'll be like why would I do that I don't believe it or you know if you believe that um being vegan is a bad thing and that your belief system is that being vegan is bad try and go and be vegan because you can it's impossible to behave out of alignment with these things and so when you set a belief you set a reality right you set a concrete state of f future for yourself when you tell yourself something is true in in a certain way you ultimately restrict your entire P like you

you restrict your entire life to that statement you tie yourself to it you don't have it it has you and it will you will bounce between certain belief systems to achieve a set reality and this is like basically your life if you believe that money is hard to get as you go through life you will bounce between those beliefs and you and maybe if you start to make some money and you start to like you know become financially free you'll break it all down because fundamentally you believe that it's this this isn't how the world

works this is a scam this isn't like this is all going to go to crap in like two months and you'll just bo bo Boop and then you'll end up hitting the pins that you probably don't want to hit the better way to do this is to sort of flip this right because right now the pins are surrounded by this sort of negative belief system right the better way to do this is to reframe the beliefs and take charge and S upset them and control them and tell yourself money is easy to come by I

can give you an example of this right so when I was um when I was trying to build my first company my first agency that we got to seven figures um I when I started that agency I fundamentally believe that it was difficult to set appointments right and that it was it was near enough impossible for me to reliably consistently predictably book appointments for my for my agent for my agency and maybe you're struggling with this as well but what I realized is it didn't matter what copy I used it didn't matter it didn't matter

what system I use it didn't matter what I did to try and get clients and try and get appointments on the calendar fundamentally I believed it was difficult and I believe that I was never going to make it happen consistently and so even when I stumbled across something that would have enabled me to be consistent with the appointment booking I ultimately sabotaged that thing because it was like I had these belief systems and if I started to go into the gutter you know if if like I if I almost went into the gutter which would

basically be behaving out of alignment with what I believe to be true my my my Consciousness would just bounce it back and bounce it back and bounce it back until we eventually achieve no appointments at all and so one of the best things I ever did in my life in my business my business progress is I basically made a list of all of the beliefs that I had surrounding the thing that I was struggling with and then it became super clear and apparent what the problem was right and so I actually made a video on

this called the Outreach Epiphany um which was which was I remember 2 years ago or something but what you want to do if you're struggling to a achieve something if you're struggling to win if you're not making progress do an audit of your belief systems right surrounding that thing like what do I actually fundamentally believe to be true what is my perception of truth about this thing that I'm dealing with and it's extremely likely if not near enough almost always the case that the reason you're struggling is because you believe it should be the case

right if if you've always like one thing I used to struggle with was gaining weight right before I did this insane bulk and and put on loads of weight I used to be really skinny like I'm I'm I'm not a big guy right I'm like 80 kilos now but I used to be like you know super skin like 70 kilos and I gain like 10 kilos in like 6 months wouldn't recommend that was I'm pretty hellish to do but I did it and prior to that bulk I always believed that I just struggled to gain

weight I can't gain weight and I'm a hard Gainer like like I'm not built to to gain weight and I had all these beliefs and it was and the the thing is is you build these beliefs based off of you know your perception of the truth which is you know of course it's always been difficult for me to gain I was skinny as a kid I was skinny grown up doesn't matter how much I ate but for as long as I kept telling myself that it was just impossible for me to gain it so it's

so important that if you want to fix a problem in your life you start with the root of the problem which is the belief system the symptom of psychological disease is behavior right but the root of the disease you know the real rck the thing at the be the conception of this problem is essentially or Genesis of this problem is the belief system right so a a belief is basically a statement of Truth um it's and the thing is about this is I say the truth but the truth is obviously subjective right so some people

will believe different things to be true than others and you know often there's no real right or wrong it's just you know who is objectively closer no who is subjectively closer to the objective but there's a that's a question for another day right the whole truth thing but I'm hoping this is starting to make sense a belief is a statement of truth about something that you're dealing with and it fundamentally like impacts how you deal with that thing so one of the smartest things I did was just reframe my relationship with money my relationship with

health etc etc and almost always when I have a problem in my life all I have to do is looking at my belief systems it's just as simple as it's as simple as like okay oh yeah you know we had like a down quarter why oh because I believe this blah blah blah blah blah right so um the next question really is like how do your beliefs form over time like cuz I can tell you now that there's a cause to every effect every action has an opposite and equal reaction so you've got all of

these beliefs in your head and you've got all these things in your mind about how the world works and the way that you Orient yourself in it that fundamentally restrict your ability to be successful and I can tell you now that 99% of your belief systems are probably out of alignment with the objective nature of the world which is totally fine and really your entire goal in life should just be to line yourself up with the truth right and and sacrifice your ego in the process but in order for you to do that you have

to understand where these things actually come from right so once again I can't lay claim to the um ideation of what I'm about to explain this was from Sam my mental right so the idea is that how would I even draw this um yeah so the idea is that a belief system is as simple as a binary scale right so you know how like you've got like a a scale like this right and this right here scale right so when we when we think about beliefs we need to have something tangible so let's just let's

just once again take money right and we'll take money in terms of you know whether or not it is um abundant like you know restrictive or whether or not it is easy to come by right so we've either got we've got really two types of belief when it comes to money we've got negative belief which is money is hard to make money is difficult to come by I can't save money or L you know you can have hundreds of these statments and you got money is easy to come by right um I'm going to write

something else here um okay so here's how it works right in your in your um awareness and your your Consciousness you essentially have five senses right and throughout your life you're going to have experiences and an experience is essentially um like a sensory experience right it can be a sensory experience or it can be a non-sensory experience so there's there's two types so you can have a sensory experience or an imaginary experience and when you have experiences typically in life relevant to something specific like money experiences are either positive or negative right that's kind of

almost always how it works so when it comes to something specific like girls or money or food or your weight or your relationship with your parents or whether or not you like beans whether or not you like Nazis whe like all these things that you can form belief systems around like you're going to have experiences right and so this can either be sensory or imaginary so a sensory experience is essentially when one of your five sens is receives information relevant to the thing in question so for example you know in terms of sensory experiences let's

say that when you are 9 years old you go out to a super expensive restaurant and you eat super expensive food now you probably haven't got the intelligence at the age of nine to comprehend you know the price of food and stuff like that so let's actually just pretend that you're 15 right and you go out and you go out for dinner and let's say you go out with um you know like one of you've got a really rich uncle right and your really rich uncle they take you out to this dinner and you eat

the expensive food and it tastes amazing so that's one sense of like oh my goodness like like I'm basically eating money you know you've got the ambience of the restaurant you've got the um you can see the price of the bill you see your thing and your uncle's like oh it doesn't matter whatever I'll just buy it blah blah blah and so you essentially have an experience Right In from from your senses you know your senses are registering stimuli in your and processing them into your brain and when you have a sensory experience you form

an basically an either positive or negative belief right and so what this means as this scale is you have a scal which is basically a belief scale for almost every single thing in the world right so for example I can just give you a simple example in my apartment or not apartment in my house I've got all these plants know you can see those I've got all these plants and so my belie Bel system is that having plants in your office is nice and good and that's because when I was growing up as a kid

my mom was obsessed with house plants and so you know she'd always tell me how much she loved them and how good they were for environment and how good they were for working and stuff and you know she was really into um gardening and nature and plants and so as a kid like I had loads of sensory experiences about plants being good if you look at your environment you might not have any plants in your environment and and be like why well you never had any positive experience with them right and that's weird but I

have a scale for plants right so whether or not I believe that plants are good to have in an office every single Nuance of your psychology is based off of this model of of this how this scale works so let's keep this one simple and go back to money right CU I could talk about house plants for a long time but let's keep this go back to money so whether or not you let's let's actually talk about um with with money specifically let's talk about um like Financial finance abundance right so you know with money

you're going to have all these sub beliefs around like how it works and whether or not banks are good and like whether or not capitalism is good or bad and like what you think of this and that but let's just talk about financial abundance because that's probably what you're looking to achieve from from this video right so in your head you have a scale and this scale is an unconscious measure of how money is and how whether or not is abundant and so every time you have a sensory experience that indicates that money is abundant

or scarce you stack what we would call a rock on this scale right so what you have on this scale it either end is like a basket like this right and so what we're doing basically let's just attach these like this okay so you got two baskets this one over here here is for the positive side of money and this one over here is for the negative side of money right so positive experiences go here negative experiences go here now if you have more positive experiences about money and financial abundance the negative experiences then you

will believe that money is more abundant now this is not a binary scale believe you don't beliefs are not binary right unless we're talking politics or diet or stuff like that this is a scale of sort of like how like we've got over here we believe it's really abundant and over here we've got no abundance so this could be I don't it's a one and this is a 10 10 out of 10 being like everyone can be a billionaire money grows on trees quite literally blah blah blah one is everyone lives in poverty and the

rich are just evil right and so this is a scale it's not either I believe money is abundant or not it's how much do you believe it and that will impact your behavior right but we'll get into this maybe in another video um yeah non-binary concepts are pretty complicated so we can get into that if you want put a comment blah blah blah right so every time you have a sensory experience which means that in your body you know you either feel something you taste something you hear something you see something or I can't even

remember the other one you get the point right what is it touch something I don't care you know I can't even name the five sentences you probably shouldn't listen to a word I say but anytime you have a sensory experience for example if you're if you're watching a YouTube video and you see someone that has a really nice house or if you're listening to a podcast and you know you hear Warren Buffett talk about how the Market's huge or you eat a really expensive steak or you know you're you're touching some silk that's really expensive

any sensory experience that is like oh my goodness money is abundant what happens is you snack rocks on either side of these right so if the experience is positive for example um you're 5 years old and your dad gets a $10,000 bonus from work and he buys you a new toy here you go son I got a Bonus you know dad had a really great day at work he's got he's made a load of money this is for you that's a positive experience with money right and so if that happened you know you're going to

stack a rock over here on the positive experience side of the scale but if you had a negative experience when you were say four or five years old and you know maybe you're watching your mom cut coupons out of a you know newspaper and she's saying oh I got to cut these coupons because you know we haven't got any money money is really scarce well that's going to stack on this side right now different rocks have different sizes depending on the emotional impact of the experience so the more positive the emotion the more strong the

emotion on either side of the scale the stronger that will weigh for example one negative experience um can completely skew your entire life and that's called trauma right so you know let's say for example um when you're 7 years old your dad goes bankrupt and you go from living in a nice good home to literally being homeless that's a traumatic experience and it doesn't like that scale is going to tip even though you just got one rock one rock can like one negative Rock can outscale and outweigh 100 positive rocks and likewise one positive Rock

can outweigh and outscale 100 negative rocks and so what happens over time is let's say for example um you know that we have um way more you know positive experiences about about money when we're growing up you know and all of these sensory experiences and maybe we maybe we've got a couple of bad ones you know maybe like our neighbors like go bankrupt or maybe we 2008 financial crisis we see the news that it's like ah no everyone's going broke but for the most part throughout your throughout you know your life up until now the

cens experiences and the stimuli that has presented itself to you through your environment has been overall net positive by a little bit well what's going to happen if that happens right is the scale is naturally going to be ticked for you right and so it might look like this right where we've got you know the positive over here with all the Rocks blah blah blah right and then we've got a negative over here with a with a couple of rocks but nothing significant right and so this person's scale you know throughout their experiences is positive

and this means that money is abundant now they won they might believe that it's you know abundant but once again it comes down how abundant specifically do you believe money is but I'm hoping you start to get this point your experiences formul belief systems and you should never be attached to a belief system people get their ego so intertwined and wound up with these when all a belief really is is a collection of statements about or a collection of experiences about something and this is where the kicker comes in because just because you experience the

world in a certain way that does not mean it's that way for everyone and this is something what that you're going to have to learn and have to realize and develop your you know emotional and spiritual maturity just because the world was a certain way for you growing up doesn't mean it's that way for everyone likewise if if one person has a really positive experience growing up with money and they believe money is abundant and so they can go if if you're wondering why the rich get richer by the way it's as simple as that

you know rich kids grow up they see money as extremely abundant their belief systems toward money are biased towards money being abundant and so they act in accordance with that and go and make a ton of money poor people growing up they don't they believe that money is restricted and fundamentally impossible to make and that only people who are born into money can make money and how how on Earth do you expect to make money if you fundamentally believe that it's it's restricted and it's impossible to make you can but then you're like then you

ask me well Charlie but that's that's the way the world works it's how it worked for you right and just just because it worked for you in the past that way doesn't mean it has to work for you that way in the future so you know just in the same way that it could tip possibly the scale could also tip you know negatively where you know we've got like you know some very significant you know negative experiences you know maybe like a huge big negative experience like this and you know we've got just a couple

of positive ones and so we naturally you know bias towards thinking that money is difficult to make right so the point Point here is that you might then be thinking okay well I'm kind of screwed I'm kind of buggered here because I grew up and I believe that money is scarce and I believe that money is hard to come by and you know you can do this with anything by the way I'm using Financial abundance because it's the most tangible and probably the most emotionally attached to get you to watch the end of this YouTube

video right um but you can do this with anything but we're going to stick to the financial one because this video is about how to help you make money right um but you might be thinking well damn I am screwed them because I grew up and I didn't we didn't really have much and like sure it was modest but I'm I just firmly believe that getting clients is going to be hard and making money is going to be hard blah blah blah blah blah so great thanks Charlie thanks for letting me know that I'm screwed

and this is and blah blah blah the point I'm about to make is this is not deterministic just because it's been this way up until now and all your behavior has come out of your bias towards the lack of financial abundance or you know it's it doesn't have to be that forever you can literally change this and you can literally flip the scale I used to think that money was abundant my father um I love him I love him to bits I've got a great relationship with my dad my dad is um and he'd be

happy for me to say this he'd be proud of this he is quite um tight with money he doesn't like to spend money he likes to save it he's always drilled it into me from you know from the get-go as a kid do not spend your money do not you know do this do not do that like save your money for a rainy day and that's how he believes the world should be and that's his belief system and he got that from my grandfather who was a farmer um who probably got that from his grandfather

who was a farmer blah blah blah um but essentially what your parents will do when you're growing up is they will share and almost force their belief systems onto you not in a malevolent way but it's because that's the way they see the world and that's the way they think the world exists and works and so they want to part that knowledge with you because they think that's what's best because that's how it's been for them right so I love my dad and I have no towards him for for for having my best interest at

heart but if if you mapped our belief systems about money mine would be that money is easy to make it's so abundant and my dad was a successful man I say was as if he's died but he's retired now um but my dad believed um you know you got to get the 9 to-5 you know you work for all these years um he had a really good career in finance I love him the bits we have a great relationship but it's funny nowadays because I have him and I have completely different um belief systems on

how money works and how abundant it is and how you make it and everything like that um and so my dad's way more risk reverse way more like you know save it and I'm way more just like you know spend it and just have a good time although you know within reason right I haven't got my Casio on today and my t-shirt cost about $5 so you can see how it rubs off right but ultimately we're very different in that regard um and so my point that I'm making there with my dad is growing up

I didn't have negative experiences with money because we never struggled financially but my dad would make lots of statements about money that would bias my belief in a negative way in terms of financial abundance so you know save your money it's not easy to come by um you got to work you know years and years before you actually start to make good money all these things you know not negative things to say that it's pretty reasonable advice but entrepreneurially it's going to be quite restriced right um and so my natural scale was biased towards negative

experience in that regard when I was around you know 18 to 19 when I started started my first business and I have been able to over time completely skip skip that belief system and tip the scale you know to bias towards Financial abundance right and to really you know have so many positive experiences with it they like bias it now your question might then be okay Charlie well how because like you almost think it's a chicken of the egg scenario right if I need belief systems to line up with financial abundance before I can have

abundance but the only way that I can have the belief system change is by having centory experiences that it has changed how the hell do I do that because you have this this natural sort of Catch 22 it's like okay well I need to believe money is abundant to to like have abundant money but if I don't have abundant money I haven't got experiences that know that it is abundant so how do I do it I get the Paradox right um so let's get into that okay so we've talked about this and we if you

remember there's two ways that you can form beliefs there's two like sort of entrances or portals to your unconscious that ultimately will enable you to believe the world Works in a certain way and as we've discussed you've got this Paradox and stuff but what you might have forgotten is there's another way for us to have experiences remember it's experiences that stack this scale and tip it either way it's a positive or negative for example you probably don't like Nazis I would hope you don't like na Nazis right and the reason that you don't like them

is because you have had lots of negative experiences with them throughout history class throughout movies throughout books throughout anecdotal stuff you've probably heard lots of bad things about them and so if you ask the average person in the modern world what's your belief about Nazis you're probably going to say they're evil they're bad and that's because and objectively they absolutely are right but that's because you've had so many negative experiences but there's some people in the world called neo- Nazis who you know love the Nazis and think that Nazis are God's gift to the Earth

which I couldn't disagree more with but the reason that they believe that's the case is because they've had lots of positive experiences from Psychopaths who just think NIS are good right so this can work in lots of different ways but now let's talk about imagination right and imaginary experiences because the sensory experiences they sort of set the tone for your you know belief systems and ultimately like your entire life is is predictable by Nature it's predictable if if you understand someone's belief system you almost always are able to predict and understand their behavior right and

all you really have to do to understand someone's belief systems is to understand the sensory experiences they've had throughout their life but there's one variable that we need to account for and that is Imagination so how I spelled that right I think I might I might have messed it up maybe maybe I've messed it up but either way imagine right this is using your brain to create experiences I'm going to give you an example right now um like you know for for an experience to be positive or negative in terms of the impact of has

a belief system it has to register some sort of emotion right because if it doesn't register emotion it technically doesn't get into your phalus and actually mess things around with you belief system right so what I want you to do is I want you to think I want you to close your eyes or you don't have to close them you might feel a bit weird but I want you to remember a memory and I want you to go into your head now and I want you to go back to something that happened recently or whatever

recently that made you feel really embarrassed or madebe made you really cringe right um like I want you to go back to something that you did or something you said you know I'm sure you've got it and it made you feel oh just cringe and horrible right I know I've got a fair few of those examples right so go into your memory and just imagine it imagine something that you've done in the past that's really cringeworthy and makes you feel really sort of like oh or go into your memory and just imagine something sad something

that happen to you that is sad right so I hope you've just done that now what you've done is you've used your imagination and in the process of using your imagination you have created an experience right so remember we've got experiences that can be positive or negative and they can be created in two ways right sensory or imagination so imagination we really can split this into two forms right we have um our actual imagination um right imagination we can actually just call this visualization and memory so this works in two ways visualization is a is

a method is a form of imagination and this this works on the future and memory works on the past so what can happen with your belief systems remember what I talked ear about with the rocks and the stacking scales it can go up and down and stuff like that you can have one negative experience about money right um and that negative experience can be stacked over and over again if you continue to play that back in your mind right so your imagination is way more responsible for your belief system stacking than your sensory experiences because

your sensory experiences are fundamentally limited right so let's say you have one negative experience to do with money you know one time you know where you know you're at a restaurant you know and you're at a restaurant and your father goes to pay for the food and you know his card fails and then it's really embarrassing because he can't pay for the food because he doesn't have any money right that that that's like just an example that's not happened to me as an example but like you know let's just say that that was like you

know you have one negative experience is really embarrassing about money right now you this is this is one experience this is a standalone single experience but every time you replay that experience in your memory it becomes a secondary experience so suddenly you've had two and if every time you think about this and replay what happened in your mind and feel the emotions associated with it you are creating more and more of these experiences just one one negative experience or one positive experience can become 100 1,000 10,000 depending on how much you replay in your mind

and so this is why for example um I can give you a perfect example I believe that I cannot draw and in case you hadn't been able to tell you you've been watching these videos right I can't draw to save my life right and this is a belief system that I have about myself and the way that I've oriented myself in the world and the reason that I cannot draw is I've traced this back when I was in um when I was in um primary school you know I would try to draw things and my

sister um who's a year younger than me so one year below me in primary school is an incredible artist she's very creative very talented and you know she was great and I don't know exactly what happened but my inkling is this when I was younger maybe six or seven and my sister was starting school and we'd be side by side working on like art or something like that and I I I think what probably happened is my te I would draw something but my sister's drawing would be better objectively and the teacher would say like

wow your your sister got all the creative genes obviously you know what a weird thing to say to like a six-year-old but you know your sister's the creative one and you're the Practical one or something like that right and so what happened is I understand that I I don't think I can draw and that's a belief and I stack the scales of drawing in a negative way right and that's because I've told myself so many times I can't draw because of probably one thing that happened when I was a kid it honestly there is like

anything any belief in your life exists for a reason it doesn't just come out of nowhere all right anything that you believe to be true about the way the world or something specific works or the way that you work in the world came from somewhere you can track it back and you will be able to find a single experience that you know started the entire trajectory of that belief becoming either positive or negative and what happens if the experience is is if the experience is you know super positive or super negative then what's going to

happen is you're going to continuously Replay that in your mind because the brain craves emotional stimulation and you're going to continue to St the scales so Stand Alone one teacher saying to you one time Charlie you can't draw is not that bad but if that teacher said it in front of the whole class and now your sister's laughing at you as well you're going to continue to repay that over and over again and so whenever I come to draw something something I just it always looks like a potato or a banana I just ruin it

and that's because I believe I can't draw and so it's impossible for me to draw properly because like I just fundamentally believe I can but I I know this and I could address this and correct my belief systems but I've got bigger fish to fry than being able to draw stuff right now you know in terms of my belief systems um so just know so your memory is one way for you to cement your beliefs and to stack the scales but another thing that you can use is visualization right and this is where you close

your eyes and you basically visualize a certain state of reality that may be out of alignment with what you currently believe to be true but you visualize it you feel the emotions associated with it and that's another way for you to St the scales so the real question that you're probably asking is how do I change my belief systems and how do I reorient myself in accordance with money or women or whatever it is you're trying to get and it all comes down to how you use your imagination because if every day you wake up

you're replaying bad stuff that happened in the past about the things specifically and you're visualizing things about the future that are just bad with accordance with the thing you're dealing with you're just continuously exponentially stacking the scales right so an example um of this is like your your body will respond to imagination if you look at the placebo effect it it really does actually works like if you believe that a drug is going to work your physical being and your body will actually like even if it's not even if the effect doesn't exist medically your

body will still register it in that way and you know you'll be better so it's kind of like it's pretty cool um and so this is Imagination right every time you replay a bad memory every time you play a bad visualization or a state of the future you are essentially um stacking the scales to be negative right so how do we use imagination to actually make this work well I'm going to put a plug in that and we're going to talk about systems and then it's going to come into it and it's going to make

a lot of sense right so let me actually do just do this okay so in um there's a there's a a field of study called systems thinking which is a field of thought that you can apply and use to near enough everything in life to explain how things work you might have SE me do it before on this YouTube channel once again I got this from Sam so I'm going to just explain basically how beliefs work right so remember earlier we talked about belief um systems right don't know why that b looks so cursed but

you know he talks about belief systems well we've explored the belief side of things now and you should understand what a belief is and how it works right but now we need to understand systems we need to understand like how do these things work as systems because they are predictable and reliable and you know by Nature we can track them so the way our system works is as follows right about this okay if you're unfamiliar with this it should change your life okay so here we have the process right here we have inputs here we

have outputs here we have feedback and here we have the environment so the way a system works essentially any system in the world in your body whether it's a solar system or um a respiratory system or a belief system works like this inputs are process to create outputs the outputs then feed back into the inputs and the environment dictates the processing of all of these things right so what how this would work in terms of a belief system is very simple um the inputs these are basically the input here is information right and information is

basically sensory stimuli that occurs in your environment for example I'm giving you information right now and the process in a belief system is obviously pretty self-explanatory this is the belief itself right and we now know that a belief is a perceived statement of Truth and so what happens is you're going to receive information whether it's through a YouTube video a book anecdotal evidence from a person or anything and this information is going to be processed through your belief system it's going to be processed through the perceived statements of truth about the world and once you

process this this the output of this is reality and what will happen is reality which comes as a result of it will feed back into the information and you'll start to seek more information to confirm the belief so you can confirm this reality even further right and the environment will just start you know pumping this out so I can give you an example information right so if I if you come across let's say that you do not like Donald Trump right you really don't like him your your belief statements around Donald Trump you st the

the experience is negatively you've got lots of negative rocks about Trump and you really don't like him let's say the information is is this the stimuli is a um a Facebook post talking about um Trump's like plan for the for the presidency right and well you're going to read this information and if you read this information this information will be processed through the current perceived statements of Truth you have about the thing that is in question right and so if the information is about Trump and the belief is that Trump is bad then the reality

that you that you bring as a result of this will be that Trump is bad right it's as simple as that if you believe and you start the scales to believe that Trump is good and that you've had lots of positive experiences surrounding Trump and you think he's God's gift to the planet right and you read this information you'll process the information through that belief system you have and the reality will be that Trump is good right and you'll basically believe and think Trump is good and this is sort of a feedback loop right because

every time you seek information that confirms what you believe to be true your reality gets even more solidified and that then feeds back into the information that you seek in the future right so for example if you're on Facebook and or if you're on YouTube and you see a video like they's say you hate Trump you go on to your YouTube homepage you see a video saying here's why Trump should win the election you're probably not going to click on it right the the Behavior well really the real this is actually um behavior is the

output kind of but the information is a is a thumbnail about Trump being good the belief is that I hate Trump the reality is you don't click on the video and the feedback is that YouTube stops showing you information about Trump and this is how your reality becomes super super solidified right you know if you if if the belief is money is hard to come by and the information is hey bu my course I'm going to teach you how to make a million dollars well if the belief is that money is hard to come by

and millionaires are born not made then the reality is going to be that you haven't got any money because you don't take action on the information I'm not saying you should buy people's courses I'm just giving you an example right if you read Think and Grow Rich by Napoleon Hill but you believe that money is is doesn't work like that then you're probably going to stop reading the book and going back to your miserable life right and then that's going to feed back and you're going to you're going to start to seek information that confirms

the reality that you already have because we don't stop we don't seek information and we don't process information in a positive light if our reality is not in that way so how do we break this cycle you know it's going it's going round and round and round the key is the belief system right because information is very chaotic you know you don't know what sort of information you're going to receive especially if you're on social media and you're relying on algorithms to present you things like it just this is going to like the the environment

will flyable this the environment is like an algorithm for example right on like Facebook or whatever if you're on Facebook you're asking ask for it by the way um but this is like the secret here is how do we change the processing of the information right because if your belief right now is like okay well money is hard to come by it doesn't matter what information you receive it will be processed that'll be a reality and then it will feedback and you'll just have this exponential Loop you'll get to 85 die with no money right

not what you want to be so it comes once again back to the imagination thing so what you need to do is you need to learn how to effectively visualize and this is kind of the point in this video it's all about affirmation and I'm not telling you that you need to sit in a room and smile to yourself and tell you that you love yourself for 10 times and then suddenly Mar Simpson appears in the mirror and starts shouting at you why did I say Marge Simpson who's that what's that what was wrong with

my what was wrong with me why did I say Marge Simpson I meant like um I meant is it Mary you know when you said like Bloody Mary Bloody Mary Bloody Mary and then something appears in I I don't know why I said Mar Simpson I don't know why my brain went there but I'm here for it I like Mar Simpson she's right great voice um anyway so it's all about the imagination right um it's all about the imagination so now I'm going to give you some practical steps to actually fix this and I'm just

going to swipe that reminder so if you're not happy with the state of your life it's probably because of a belief and you need to change that belief if you want to change your behavior to change your life right everything is abely the belief so how do you do this well the first thing that you need to do the first sort of step in this process step one is to list belief systems right so take the thing in question like money and make a list of everything that you believe to be true about this thing

so what I'm going to do now is I'm actually going to find you a real live example of me having done this um because like I actually did this a while ago um and I'm going to find it might take me a minute so just bear with me here but I actually did this like I know this works because I literally did it for myself and this was for the appointment booking thing so remember what I told about earlier with like I was really struggling to get clients for my business and I just believe that

it was impossible um let me try and find this all right I think I then found it this is the quality of content you can expect when you come to my YouTube channel it's just me on my laptop for like five minutes trying to find something completely unprepared here we go okay so what I basically did is I was struggling and I realized this and I couldn't get clients and I did this now I've got like more like I've gone from literally not knowing how to book a single appointment a day to having 10 sales

reps and having more appointments than I actually need like we are constantly fully booked right so in in the space of maybe five years my reality has gone from like I can't even book an appointment a day to I can now book like 80 appointments a day and I'm my the problem I have right now in my business is I don't have enough sales reps to take the appointments and it's because I believe that appointments is it's so easy like I believe that booking appointments and getting qualified appointments with potential prospects is the easiest thing

in the world it's like it's just like running a tap and drinking water for me it's so effortless and it's so easy and I firmly strongly honestly believe that nothing is easier and it is just the most obvious and straightforward and easy thing in the world to do ever it's literally just like brushing my teeth like it's just it comes intuitive to me I have no struggle doing it I can book as many as I want I can control the flow and I have absolutely no problem or restriction in my life with regarding to appointments

if you ask me what I thought about appointment booking 5 years ago I would said booking appointments is impossible it's really difficult no one wants to talk to me but I've been able to completely re-engineer my belief systems and I I'm sure you can tell it's the same thing with money I believe that money is extremely easy to make I believe that six figures is is is just effortless I believe that seven figures is effortless I believe eight figures is entirely possible Right like I believe that 10 grand a month is so easy to make

that near enough everyone should be making it I believe that money grow literally grows on trees there's so much out there and it's so easy to make and get if you know where to look and know how to do it it's really easy it's not difficult like I actually believe these things and I know that you don't I know that you're watching this thinking like yeah but it's easy for you to say that when you're already making money but if you asked me 5 years ago like I'd be like well money is really hard to

make and I can't make it and like 10 grand a month is like impossible and like blah blah blah blah blah like it's funny how I've changed over time but it's not I haven't changed it's just my belief systems have changed because really what are we accept from a big collection and cluster of beliefs right so let me get into um into this I want to actually show you this because this is pretty cool so this is actually what I did right I don't know if you can see this on the screen here um but

I basically went through and I listed out all of my limiting or faulty beliefs to do with the thing I was dealing with right so I'm going to read them to you right so getting clients is hard sales is hard I don't like Outreach Outreach is painful it's hard to get clients I'm afraid of Outreach people won't respond people will judge me it's hard to land meetings I can't get clients I'm not good at Outreach I don't want to do Outreach blank is more important than Outreach I'll just do double tomorrow I don't get Outreach

I don't have the right copy no one responds the market is saturated I don't have the right approach I should get the copyright first my Outreach problems can't be solved Outreach just sucks and always will no matter what I'm ever meetings I've already tried everything to get clients there's too much competition I'll let them come to me I don't want to spam people I'd rather do something else right those were my fa I wrote down everything I believe to be true about Outreach and that then became extremely apparent and clear as to why I wasn't

getting clients how on Earth can you get appointments if you think like that right it's impossible of course you can't get clients if you believe all those things right but really all of those beliefs were just me defending myself from pain I was just in denial like I wanted to believe Outreach was difficult because I knew that if I started doing Outreach I'd have a business to build it' be painful right um so what I did instead is I I did basically step number two and this is actually I don't know if you can see

this but this is actually the piece of paper I did that on um and that that this exercise this piece of paper quite literally changed my life I don't know if you can see this um on that legal pad there all those years ago I wrote down all those statements and it then I I was sort of like it was very liberating because I was literally looking at the problem I was like oh my God this is exactly what's holding me back for as long as it's not about the copy it's not about the the

software you use it's not about the the business model it's all about your beliefs and if you write them out and you see them you're like oh of course that's the problem right so basically what I did is I took all of the um faulty beliefs and step two right step two is to perform the antonym exercise right so I call this the antonym exercise antonym basically means opposite right so an antonym is like if you have a specific word um like you know if the word is is wrong what's the antonym of wrong right

you know it's the opposite word of the thing a synonym is a similar word used to describe the same thing an antonym is a different so basically oh broke a bottle of water there right the amount of Evan sparking bottles I've dropped in this house I haven't smashed is is commendable but anyway um sorry about that so answer to the ex size so what you want to do is you want to make a list of all of the negative beliefs limiting beliefs you have about the thing you're dealing with like money or girls or whatever

it is you're trying to get and um and then you want to list the opposite of those beliefs so I read out to you a second ago all of my limiting beliefs about Outreach that were in play five six years ago and and these were the Opposites right so what I had to do is I had to root out the problem which was the belief system change it around and I making a right mess of this video now sorry um but this is the um this is the the way I did it right so I

had all these belief systems that were wrong and that were limiting getting clients as hard sales as hard I don't like Outreach like no one responds Market saturated blah blah blah and what I did is I inverted them right so I performed the antonym exercise right converted the beliefs and I I wrote down the opposite statements so that was and this is funny because I now believe all of these things I literally now believe the opposite of everything I used to believe so I I listed out my negative beliefs before these were the beliefs that

I wanted to install into my life at the time getting clients is easy sales is easy I love Outreach Outreach is fun it's easy to get clients I'm not afraid of Outreach people will respond people won't judge me it's easy to land clients I can get clients I'm good at Outreach I want to do Outreach nothing is more important than Outreach I'll just do double today I get Outreach I have the right copy everyone responds the market is abundant I know the right approach I should just get the copyright second my Outreach problem can be

solved Outreach never sucks and never will no matter what I'll always get meetings I've never tried everything there's too little competition the market isn't saturated enough I'll come to them I'm not spamming people and I I'd always rather do outage so this is literally all of these statements here are the polar opposite to the things that I believe to be true and so I then looked at this the polar opposite and I looked at the ANM exercise and the list of things that were inverted from the negative things and I asked myself if I truly

believe everything on this list to be true I would then act in accordance with it because remember it all comes back to this little diagram right you know we've got inputs you know we've got we've got information right we' got belief and then we've got reality right and if you want to change if you want to change your reality you can't change the information you receive because that's up to the universe right and if you want the feedback loop to be so that you know your your reality changes and blah blah blah you focus on

the beliefs if if if if like I was unsuccessful and I was completely struggling when all of the information about Outreach was being filtered through you know all of these negative statements but as soon as I switch the belief around I process this information in a completely different way with a completely different mental comprehension mechanism with a completely different Paradigm and my reality shifted and changed your beliefs create your reality it doesn't matter what is true only what you believe is true because with work that will become true Sam ens for you all right this

information completely changed my life it completely altered the reject of my entire existence and all I had to do was make the unconscious conscious all I had to do was question myself and look at my belief systems and ask myself is that really how it works does it really have to be like that is Outreach really difficult because there's a lot of people that get a lot of clients why does it have to be like that and you have to just ask yourself why right now once you've made the anonym exercise list right and once

you've got I'm just going to call this um just going to change this to the list list belief right inversions so you want to invert your belief system so you then see what you need to believe because I can tell you now that if you um if you list out your negative beliefs and what's limiting you right now and you write down the opposite of all those things like you want a lot you I've I've there was like 25 30 of them not just like two or three make the list of everything everything you believe

to everything you can possibly think of about the thing you're trying to fix list out the Inver in the inverted version of look at the inversion and ask yourself if I believe for that to be true would I be successful the answer is yes right because it wouldn't be any other way there be there's a bit of lag there's a bit of latency between changing your belief system and changing your reality but how do we do this right well the third step is affirmation so what you now want to do is you want to use

your imagination to create visualized experiences in your head that tip the scales so remember how I said this where you've got these scales and they tip either negatively or they can tip positively right well what you want to try and do is you need to force this into your brain you need to the new belief systems that you have these these these belief inversions you need to replace these here with these here if you don't you won't be successful it's as simple as app right so what you want to do is you want to take

your list of belief inversions this you know antonym list that we just created and you need to force that into your brain you need to create so many positive experiences surrounding the these belief systems that your brain has no choice but to changes the way it perceives and believes the world right I'm living proof of this I used to believe I couldn't make money and get clients and now I have more money and clients I know what to do with I had to move to Dubai because of the tax for crying out loud right so

like it's all about affirmation so we're remember it's it's sensory or imagination there's the only two ways that your brain can really process information to form beliefs and so what we're doing with affirmation is we're basically using our imagination to visualize a better future and so let me explain how to do this right so I'm going to give you some examples of some actual affirmations that I use every morning and every evening for literally about 3 years right and I drilled this home time and time and time again I created voice notes and I would

listen to the voice notes on the way to the gym and the way back from the gym I would listen to these when I was falling asleep like you want to drill this those statements that You' just listed out but you should list out now by the way if you haven't done it um you need to just repeat them to yourself so much that they just get ingrained and then you have no choice but to believe because this is how you form your beliefs in the first place is just through repeating the same statements basically

so you can you can undo all the stuff that you've messed up in the first place right so let me dig into this and see if I can find for you some affirmations right okay so here we go I've already I already got them up right so you can see this here this list don't know if you can see this so these are affirmations that I wrote um when would I wrote These this was a long long time ago this would have been in yeah this was like 2018 my goodness so I'll read you some

out right in 2018 you know 7 years ago I didn't well 5 years ago it been 2018 didn't have any money didn't have any clients have any appointments now I have more than I want to do with and I wrote this out right I and I would read these every day I have the power and skills to get as many clients as I want whenever I want them I find client acquisition easy and I feel optimistic and enthusiastic I love the fact that my agency onboards two new clients every week is the lowest standard I

feel beside myself with joy knowing I've nailed a system to do this bear in mind when I'm telling myself this I have no clients so it feels like I'm lying but you just need to drill these stat stat ments over and over again right I am absolutely effing amazing at generating appointments for my business easily I have an amazing positive association with Outreach and appointment booking and I'm unstoppable in my appointment booking generation I find building appointment systems to generate four to five appointments per day for my business easy I Am Naturally gifted at lead

generation for my for my business and find that clients flocked me in abundance the funny thing is all these things are now true about my life isn't that terrifying I know you can't see who I was when I was 18 but I'm going to read some of these out and these are all true and I wrote all of these down you know 5 six years ago and just repeated them every day until they became true doesn't matter what is true only what you believe is true because with work that will become true I love waking

up each day knowing that my calendar is packed with high quality easy to convert appointments well look at this right if I hop into my calendar here I don't even take sales calls anymore for my business right but I can show you this right so I've got all my sales WS here right this is sales W number one don't know if you can really see his calendar so sales rep number two you can see all the appointments in there sales rep number three you know you can see all of these appointments in here Americans so

a different time zone sales rep number four you can see all the appointments in there sales rep number five you can see all the appointments in there sales rep number six you can see all the appointments sales rep number seven you can see the appointments sales rep number eight oh he's actually um one of our team members just had a son so he's blocked his calendar off so I shouldn't shouldn't have show that one sales rep number nine you know you can see these appointments so I've got nine to 10 sales reps that are always

fully booked three days out in advance and this is all of these statements are true right I can give you another one um one of the problems I used to struggle with was instant gratification and impatience and so one of my affirmations was I am extremely patient and I am hooked on delayed gra appication I love knowing that the cause I create today will create huge wealth and abundance in years to come knowing I am patient makes me happy and warm and this is true I am a patient person now I can delay gratification I

have no problem with it right um you know it's like I have no problem resisting impulses and delaying gratification patience is an integral part of my identity and I know that with the right Paradigm and action everything I want will come to me in time like you don't I don't I'm not sure you understand quite how scary this stuff is I wrote down some sentences repeated them thousands of times and now they are true I created a Google doc that literally became my reality I don't think you quite understand just how Wild that is and

you won't understand how Wild that is until you do it yourself you know all of the what what else have we got on here marketing is in my blood I am one of the best marketers in the world and I'm a magician when it comes to Growing the sales of any business as especially my own I feel powerful and extremely confident know my marketing skills are world class I just made you watch a 1H hour YouTube video on belief systems I'm good at marketing now right I'm hoping you get this right um it's just like

and there's loads of these affirmations right you can see them there's a lot of them but all of these are true this is another one right um so I haven't read these in like years man it's just crazy it's crazy I used to not be um particularly articulate with my with my words I know I slip up here and there on the on the Whiteboard but I used to struggle with public speaking and I used to be I used to find it difficult to sort of accurately articulate the point I was trying to make I

didn't have much verbal dexterity and 5 years ago I wrote this this affirmation down I am articulate and renowned for my verbal dexterity I am gifted with world-class communication skills and this makes me feel strong and vigorous and now I'm capable of articulating my thoughts properly another one my training videos are impeccable they are produced to the best quality and I find I can record long and complex training videos without error and with ease I feel stimulated and thrilled right so this has all come true I could never have done this like 5 years ago

make a YouTube video like this and talk to like 20 30,000 people without seeming like a bit of an idiot although I do seem like a bit of an idiot so I H you get the point you know another example I can give you um is like I love um I fill each and every day with as with as many appointments as possible every day I do all that can be done to get as many appointments as possible I do not procrastinate on Outreach I find it easy to get appointments and this makes me feel

happy so those are some examples of affirmations that I wrote five to six years ago that literally contradicted my exact reality that actually came true so that is genuine pure evidence that this works right it works I'm I'm I cannot stress enough how insane that is to me that it actually works I I either time obviously sort of understood but now I can look back at hindsight and it actually is a bit like oh damn that's kind of wild isn't it so with affirmations what you're trying to do here is you've got basically um a

sentence right or sentences and it typically is going to wrap this new belief into a couple of words right what you then want to do is you want to have an image to associate with the sentences and then you want to have an emotion to associate with the image affirmations are not just about the words just saying I I'm I love the fact I get appointments it won't work remember in order for an experience to register and to tip the scale and influence your belief it either has to be positive or negative it has to

have an emotional sentiment to it it has to make you feel a certain way right experiences that have no emotional registration in our brain or unconscious will have no impact on our belief systems and so just saying words won't make you it won't it won't work it won't fix anything right just saying words like yeah I'm really good at appointment booking that doesn't that's not going to change your belief system so the thing that people don't understand about the affirmations is the imagery and the emotion that comes with it so every sentence every affirmation you

want to have you know maybe 20 30 of them as I mentioned earlier with like getting clients is Easy Market isn't saturated enough I love competition blah blah blah right well maybe right now you're starting a business you're like oh I'm I can't beat the competition just you can change that that's a statement that's a statement of perceived truth how do you think all the guys that you're trying to compete with felt when they started against competition same thing you can fix it you can change it right so you want to have an image in

your head when you say the sentence so for example um if I'm if I'm saying to myself um like I um I find it easy to book appointments right I love the fact my calendar is completely packed I would be I would have my eyes shut afterwards I'd shut my eyes I would then visualize opening my Google Calendar on my balcony in my penthouse and seeing backtack appointments like perp cuz my calendar was purple at the time backtack purple Slots of time and I would then close my eyes I'd imagine that I'd have my espresso

coffee in my hand with the view of my pen housee and I would imagine like it would be quite a little bit cold The Coffee Cup would be warm the brightness on the screen would be just a bit glar cuz I've just woken up in the morning you've got that nice sort of October air I can see what I can see I can hear the birds and I sip the coffee and I smile that was the image associated with the sentence and if you if you create the image in your mind what you've just done

is you've created an experience the brain cannot tell the difference between an imaginary experience and a real one it cannot and if you don't if you're if you're curious to know is that really true well remember what I got you to do earlier when I got you to imagine a memory that was cringeworthy or made you feel embarrassed well that that's an image in your head you've imagined it and your body is responding accordingly you're creating emotions so your brain cannot tell the difference between something you imagine and something that actually happens in reality right

so and if you don't believe me there's actually a study on this um where they got this guy or a group of people and what they did is they got this like really hot um coal prong like a stick with a big hot coal on the end of it like a boiling coal and they they got they sat these people down and they they show people like the hot coal we're not going to put this on your back don't worry but I'm going to I want you to tell me when you can feed it and

they put it like if this is if this is the person's back they put the coal nearly at the back so the person can sort of feel the heat and then what they did at the last minute is they switched the coal out for an ice cube and they press the Ice Cube against the against the the back of a person and the person's back would respond with blisters as if they've been burned right like they actually thought they just had this hot Cal press against their back so the imagination is just as powerful as

as as the way your sensory perception of the world works right so you create an image it's very important you create an image do not fall into the track of just saying the thing you have to visualize it and see it you shut your eyes you imagine the details another thing I used to do around this I used to say I love the fact that I've booked so many appointments and I've got so much money that I can afford to buy my dream car a C63 AMG um in fact do you know what just to

prove that this actually works that was literally an affirmation that I used to have so I'm going to show you something and hopefully it will change your mind and help you understand how this works so here we go look I used to affirm it I used to visualize literally walking out of my house and seeing exactly that do you know how Wild that is like this this thing here that car my dream it's been my dream car since I was like 18 do you know how crazy that is so I used to like actually close

my eyes and tell myself I had so many appointments that I could finally afford to buy the car I wanted which was that exact car matte black C63 AMG stage one mapped with a cool exhaust blah blah blah and that was literally like what I would imagine that's actually what I would visualize and now it's true so this stuff works right if you if you do this for I would say probably 2 or 3 years every single day twice a day as much as you can and you constantly recreate these images and you constantly recreate

and stack these rocks you will in time quite literally be able to do this and you'll be able you'll literally have exactly what you want your reality will become true like I mean for crying out loud it's insane how this works like you know I used to tell myself I wanted to have a mansion on the beach right what do I have a mansion on the beach and I'm not trying to to flex on you and tell you like you know look at how wealthy I am please validate me because I'm deeply insecure about my

you know about my childhood like that's not the point right the point is that this works I am living proof and evidence that you can literally shut your eyes tell yourself something to be true imagine it in your head do that every day for about 2 3 years feel the emotions associated with the image and then start to act in accordance with the new belief and then lo and behold 5 years later you have the best life in the world and you'll quite literally content and happy and you have everything you want I'm doing the

same thing now with like private jets and Yachts cuz I've still got lengths and downs to go with this right um so it works the final step of affirmation is you actually have to feel and register the emotion so what you'll notice in on my affirmations is I have the statement and afterwards I say I feel Joy I feel happy I feel free I feel abundant I feel calm I feel collected I feel great you need to tie tangible positive emotion to the sentence because if you don't it won't register it has to register on

an emotional level in order for the belief to actually to switch and change and so what I'd invite you to do now is take some action look at the thing that you're dealing with that you're struggling with right now list out everything you believe to be true about that thing and how you relate to that thing for example I'm not good at Outreach I suck at sales I suck at marketing Outreach is hard write them all down it doesn't matter if you got 40 50 60 of them right and then you know pick one thing

just the mistake I made with affirmations at the beginning was trying to focus on too many things just pick one problem and then make the ANM exercise right do the list invert all of the beliefs and write down the polar opposite of everything that you currently believe to be true and then on side by side pieces of paper look at both of them and ask yourself what would my life look like if I believe this which is basically your life right now which is the current belief systems you have and then ask yourself what would

your life look like if you believed the inverted list and then take the invert a list pick the you know maybe 20 key things that you need to change your belief systems with write put them into sentences tie images to them and then write emotions afterwards say the sentences shut your eyes and visualize what happens if that sentence was true and then feel the emotion as a result of that thing I would used to do this with the C63 like the car like I would literally imagine like I imagine getting in the car grabbing the

steering wheel with both hands seeing the little colored tip at the top of the steering wheel like starting the engine the cold start the smell of the leather the seat belt like cuz what what what amgs used to what they do is they sort of tie the seat Bel in and then the thing comes out like all of I knew all the details and that the the the more Vivid the image and the more strong the emotion the the the stronger the positive experience the quicker you can change your belief systems it is the single

most important thing that I've ever done to my success more important than than learning anything is this because everything is Upstream of your belief system everything comes from what you believe to be true and the way you perceive reality to be it is import it's impossible for you to act out accordance to what you believe to be true so if you want to change your life you have to change your beliefs and this is how you do it this is how I did it this this has made me north of what like $20 million $30

million in the last like 7 years this helped me build my first six figure business then my seven figure business now my eight figure business like it all comes back to this and if you don't believe me just try it and if you don't believe it well I've just showed you evidence that it literally works I've just read you out like you can go and look at my landing page in the description of this video is a funnel of me trying to sell you something if you click it and you go through you'll find there

might be some appointments available but it's it's going to be like right now we're fully booked now when you watch this video that might change because I'm recording this in January this might be posted in a couple of weeks but like I've got nine reps 10 reps and I can sustain appointments for all of them consistently and that never used to be the case and the reason I can do that now is because I believe that I'm great at appointment booking you ask me like am I good at appointment booking I say hell yeah so

that is how to reliably change your belief system so that you can make a ridiculous amount of money um I want you to I want to know what you want right so so I can make these videos till the cows come home so I want you to comment below what videos you want me to make what your struggling with and what you really want me to make videos on because I want to make I I just want to make videos for people like me when I was like 18 like if I had this in I

had this luckily enough I had this information I struggled for about a year or two then I found my mentor and then I went through some stuff and I learned this and then my life was ever the same so I want to like I see comments from people sometimes they'll be like oh you're just copying Sam ens I'm like damn right like the dude changed my life this the information that he shared with me completely altered the entire trajectory of my existence like it it's put me on the palm do you know what I mean

it's made me a multi-millionaire it's I'm I love my life because of this information so you can accuse me of copying someone else all you want but if I deliver this message and this information and pass this information down to you with a little bit more accuracy potentially with with with a better explanation and it it helps even so much as one young dude who's just trying to make it for himself and that means that maybe I have to take some hate from a couple of hundred people I don't care you think negative comments like

they just words from people don't even know me so do you know what I mean I I'll wear that Pride so any um any video ideas you've got anything you want me to help you with just make some comments below um if you need help getting more clients you can click the first link in the description um it's a video like I said of me trying to sell you something to be transparent I'm not going to pretend it's anything else it's not a free training or a webinar it's just a sales video so you can

go check it out if you want to but I hope you enjoyed this video I hope it found you well just do this every day for three years and I promise you'll come and give me a hug and thank me um actually don't give me a hug that might be a bit Weir if I don't know you but handshake for sure take care bye-bye love you [Music] lots I was very fortunate recently to have dinner with someone worth billions of dollars and I turn up to this dinner in Dubai near the bur Khalifa I turned

up to dinner in Dubai I got a notepad the pen and I'm asking question after question after question this dude he didn't probably didn't know what hit him and if you're watching this mate I apologize um but I asked him a question and he gave me an answer and he gave me an answer that I think is so profound and so uh important that I wanted to share it with you on this video and he basically said I said to him I was like what's the one thing like what's the one big thing that allows

you to get so good at business that you've made billions and billions of dollars and he kind of laughed second sort of looked over to the side and cocked his head and thought for a second and he gave me the answer and it's something that I've really been aware of and cognizant of but he explained it in a way that was so profound and so mind changing for me I was like oh so now I understand how billionaires see the world and what I'm going to do in this video is explain that thing and I'm

going to um reiterate what he told me um during this dinner and this should give you a lot of faith this guy has made a heap of money and he basically told me the secret and he was like yeah I kind of I got rich when I understood this was basically the overall consensus of of this thing that he was saying and so the thing in question um is mul disciplinary thinking now hang on before you click off the video because I've assciated your curiosity just let me explain what this actually means because I was

expecting him to say like you know um obviously I wasn't quite expecting this but when people look for the one big thing they're expecting a sales script or a cold message or a specific person to come into the business but he he gave me um multidisciplinary thinking and I've I've known about multidisciplinary thinking before because I've studied Charlie Mungo I've studied Benjamin Franklin and other people but he explained this to me in a way that was ridiculous so basically the question that I asked him point blank was how do I get better at business like

how do I get good at this thing what is business how do I get good at it and the answer he gave was multidis disciplinary thinking now this reminded me of a time when I used to work for um a shoe company I used to work when I was like 17 years old in a call center for a shoe manufacturer very famous shoe manufacturer in the UK okay and one day I was in Customer Care I have my head headset on and I knew the CEO was coming in um his name was Mike CEO of

this big company and he it's very rare that you know the management would come down to the customer care Flor and he came in and and I actually went over to him I paused my put my phone on pause and I went over to him I said I said I really want to start a business do you mind if I ask you a question and he was like sure like entertained it for a second he was probably pissed off cuz he was trying to talk to the customer care manager at the time and I said

to him I was like um look just what's the one thing what's one thing that you wish you knew when you started and he gave me the same answer and I never really appreciated it until now until I had this conversation with this person I never really got it and and this and Mike basically said to me um you can't put yourself in a silo if you want to be a CEO you need to know everything about everything you you can't just do marketing you can't just do accounting you can't just do like the finance

you can't just do product you need to know and be better at all those people about everything now he also said like you know you need to delegate and give like people who are better better than stuff at you task but you need to know it all and so when I asked this billionaire I said like how do I get better at business he told me it's about multidisiplinary thinking and let me explain what multidisciplinary thinking basically is and then I'm going to explain how to do it and then I'm going to basically give you

some examples that um that I've learned and that he told me about so multidisiplinary thinking will just put multi disciplinary thinking this was popularized by Charlie Monga and what it basically is is in Life or in reality or in the universe there are disciplines and a discipline is essentially um you know this this thing here a discipline is a field of study and so for example when you go to university you could study the discipline of uh philosophy or you could study the discipline of Economics or you could study the discipline of psychology the problem

is is that business itself isn't really a discipline because when you think about business and you ask yourself well what is business it's really hard to Define this thing and to learn how to do it and this is why at Uni and universities and colleges like going to do business studies it's kind of interesting how they teach it because what they end up doing if you go to study business is they end up teaching you everything inside of business so that could be you know accounting or it could be you know um other finan it

could be tax or it could be strategy or it could be management like you can't study business because business is a collection of disciplines if that makes sense and so if you want to get good at business you get good at the disciplines comprised of it and so I see this all the time where people try and teach business and they try and learn business but what you actually want to do is get extremely good at the first principles of the all the components that make up the H you're kind of like a chef what

makes good food really good ingredients what are the ingredients of this topic all of these things down here and so this billionaire basically was taking the liberty of explaining to me that the way he he sees the world and the way he sees his business is through the lens of other disciplines and I've been doing this myself for quite some time probably nowhere near on the level that this guy has um but I've been aware of this and so what I want to do is I want to explain how to think in multidisiplinary terms and

I'm going to give you lots of examples to solidify this abstraction so that you can hopefully apply it to your business and make a ton of money and I think that nval ravan I think he said this as well you don't study business study the disciplines of business so it's it's a pretty important thing so I'm going to give you an example and then we're going to invert and work back from there so one example is one of the disciplines we can look at is economics so economics basically founded by Adam Smith who's actually Scottish

believe it or not I think economics is a discipline and it's the study of the economy it's the study of the um the macroeconomic systems that govern our society and economics is really a uh it's like a manifestation of commercial interaction it just happened that we didn't create it we didn't invent it it kind of just came about as a result of us trading and you know having incentives and supply and demand and stuff like that and so with economics what we can do with a discipline because you might be thinking okay well I know

what economics is but how the hell does that matter to my business well what we're doing with economics is we can understand something called the foundations or first principles or you know are key mental models buried inside of each discipline and what you can do when you study a discipline or you study the founding father or the you know the original textbook of the discipline is you can start to um extrapolate the key principles and apply them to your business so that you can become more successful and so really making money online and building a

successful company is about being able to see the world objectively and dealing with things in the right way and making the right decisions and the best way to do that is to be able to see what is right and the easiest way to see what it right is to have the right disciplines so let me explain so in economics we there's there's a ton of different models you know tons of different foundations but you know you've got a couple like you know the law of self-interest you've got the law of diminishing returns fairly obvious one

uh what else have we got you know we've got um you obviously have um what's it called supply and demand which is a pretty obvious one but you know what we there's loads there's tons but what we can do when you understand the the core abstractions that pretty much just light up the the universe like when you want think about this think about like this and this is how this guy explained it to me this billionaire he didn't explain it in this exact term but verbatim right it's kind of like reality is dark and it's

just one big plane of darkness and when you learn a new discipline and when you learn a foundation inside of that discipline what you're doing is you're turning a light on in the dark and you can now see a little bit clearer than you could before so imagine that you know your understanding of the world it's everything's pitch black and when you learn something new a little light is turned on and now you can see part of that Darkness you can see part of reality and the more lights that you have on the more stuff

you can see the further you can see the more things you can use and the more successful you'll be that's a weird metaphor to use but I'm hoping it's this is how you illuminate the universe and if you imagine for a second that like business is this big you I'm just going to draw this here business is this big black square and you know it's just pitch black and you can't you know see anything well if you want to understand business all we're trying to do is take the core disciplines that make up a business

or make up the study of business and every time we learn one of these new rules we just scratch away a little bit of darkness and then eventually over time if you're at the billionaire level and you understand all the disciplines so well you've kind of got rid of most of this darkness and you can see things really clearly so these things allow you to comprehend reality in a way more objective sense therefore you can see better than other people and therefore you make better decisions you take better actions you have better initiatives you become

more successful so this is all abstract so let's actually give an example so one of the laws of Economics that Adam Smith came up with is the law of self-interest and the law of self-interest is is pretty straightforward it is what it says it is you know people operate out of their own self-interest and Benjamin Franklin summarized this pretty much um perfectly when he said that um if you would P if you were to persuade appeal to interest and not to reason and what this basically means is that the main thing that really drives human

behavior commercially is incentive and so this is just a law this is just a rule of reality it's it's a rule of commercial reality and so understanding this first principle and understanding this rule what I basically do is now I can start to act in accordance with the objective nature of the world and if I can act in accordance with the objective nature of the world I'm going to be more successful because I'm not deluding myself for example a lot of people want to ignore this you know like primary example um like you know with

the whole Benjamin Franklin example you're not going to convince someone by appealing to their reason to do something like it's very rare that you you're actually going to get someone to do something just by giving them the right reasons it's it's kind of like you know people who uh people who donate to charity like what reason are you doing that to make yourself feel better that's almost always the case or are you doing it for the moral reason as well it's when you get into it gets a bit Shady but you get the point so

law of self law of self-interest basically means everyone acts in their own self-interest and it's just a law it's the way the world works and so when I'm building my company and when I'm I'm hiring new people and managing people I understand that they're always going to act out of their own self interest and because of that what I need to do is build incentives and you know create incentive structures in the company that facilitate people to act within the best interests and when you can do something called incentive alignment where your incentives or the

company's incentives are aligned with the incentives of the individuals in your company you're going to be successful this is why for example I don't pay any of my sales reps a base salary because base salaries they create U comfort and they create you know there's no there's no incentive but if I give a sales rep a really good commission structure then they have the self-interest to go and sell as many deals as they can because they can make as much money as they can and therefore you know uh I can make more money as well

and so our incentives are aligned and Charlie Munga said this he said um in business if you're not focused on incentives you're focusing on the wrong thing which I think is pretty pretty telling so incentives are really the main thing and so that's just an example of like that's an example of using a discipline or a principle from a discipline to Make a Better Business decision and so when you're running a your company and you're not sure what to do and you're not sure what decision to make and you you kind of just you're kind

of paralyzed CU you're not sure like exactly what move you should make it's because you're missing the the the principles of the thing surrounding that another example I can give you is the law of diminishing returns so in in my company right now um this is just economics I'll give you some more examples in a while but in my company right now I'm spending around $100,000 a month on ads so we spend you know nearly a million dollars a year on running ads and I'm aware of the law of diminishing returns which is basically a

statement that means that past a certain point of input in a system um the output will diminish and what that means is that I could maybe I could get up to 15 grand a month on ads before my profit margin starts to shrink or my cost per call massively spikes and this is because there are certain constraints and limits to all systems like if I I can't just spend infinite money on this thing and scale it to a million dollars a month overnight because the audience wouldn't support that growth and so every single system or

every single business has a point of diminishing return where it's no longer efficient to scale because it just diminishes and you know it kind of looks like like this on a graph where it kind of just starts to slope off and then the the input to Output ratio is no longer asymmetric or advantageous to the running of the company and so if you're if you're trying to scale something or build something and you don't understand the law of diminishing returns and you start to experience diminishing returns then the way that you're going to handle that

is by trying to increase the inputs to you know get more and more outputs but you've you've ignored a fundamental law of the Universe part of your Paradigm part of your business understanding is dark you can't see and therefore you're going to you're going to ruin it it's the same thing with supply and demand for example um this is obviously a very straightforward discipline to apply but you know supply and demand is really what governs the entire commercial machine and what this basically means is that like if there's too much Supply there's not going to

be much demand and if there's not much demand then there's um there's not going to be much Supply and so this is why when I'm starting any business or I'm looking at a um starting a company or investing in a company the first thing that I look at is the demand I'm like is there actually demand for supply and then the second thing that I look at is the supply and be like is this Supply actually meeting this demand and if there's lots of people who are supplying really good things that are meeting the demands

then there's less opportunity to come in and disrupt the market and so it's another example and then obviously we have the incentives so I can give you some more I'm going to keep going because I've spent years and years and years studying these um so another example and we'll get into I'm going to just write some over here so I can remember what ones to refer to later so another discipline is biology so it's it's funny you know when you're in school and like I I was an idiot in school because I thought like you

know when you're in school and you're you're studying something and and you kind of ask the teacher the question of like when am I going to use this in the real world like come on well anyone that asks that question like I now realize is being an idiot because the answer is if you want to build a successful company you're almost almost always going to use every single piece of knowledge you have because it's all you have like this billionaire explained to me he said like people have got it all wrong in school you want

to pay attention in school because you're learning disciplines you're learning first principles you're learning methods of thinking and so one thing that you probably learned in biology in school much to your you know hatred or regret you probably learned natural selection um and then another another type of of um biological knowledge that you could use is um intra versus inter species competition or just competition in general and you know there's there's quite a few I'm sure some will bring to mind as as I go through because i' I've studied biology it length um but one

of the main ones here is natural selection or at least Evolution and obviously you know we've also got like the scientific method really up here you've got the discipline of Science and then you can break can you see that up there you can and then you break science into um physics and then you also break it into chemistry you know the the study of the natural world is is an incredible place to get um mental models from to to apply to your business and then inside of physics we've got all sorts of laws and inside

of chemistry we've got all sorts of laws as well and it I I get it like in school when if you don't know you want a business yet it doesn't apply but go and pick up a physics book and go and start reading about it because this thing like if you understand physics and you understand the core disciplines of physics it's so applicable like it's unbelievably applicable to business like you know I can give you one example in physics if I just write here um friction so friction is a um is a model in this

in in physics which oh you know the other one we've got here is velocity you know you've got all sorts of like you've also got something called escape velocity there's a lot and friction is basically like how much force is required to move an object and like when you put objects in the way of objects obviously there's friction so things move slower and an example of using friction in business is building a funnel if you have a funnel that has a lot of friction which basically means that there's lots and lots of things in the

way of someone moving through the conversion cycle then the funnel won't work as well and so you can actually diagnose and fix funnels and sales processes by using some random mental model from physics so if I come into someone's business and I invest in someone's business and their funnels not converting the first place I'll look is where's the friction in the funnel you know where is where is the where where's the bottleneck where's the friction why why are we not moving value through why is through put not flowing and that's because I understand some random

part of physics the same thing could be used to describe um escape velocity so escape velocity is a term given to an object that has um basically this is like how would you describe this this is a mental model used to denote or describe the the speed of an object that has like is like self-propelling if that makes sense so if you've got an object here and you want to move this object here over to here then you need force to move this object obviously but if you push this object to a certain degree what

might start to happen is it might achieve escape velocity which means a feedback loop kicks in and this thing can now move on its own so it's kind of like the term used to describe escape velocity specifically without using an abstraction or example is like a plane um it's like a rocket leaving the atmosphere like it's escaped the atmosphere it's escaped the gravitational pull of the of the earth to some degree and now it can Propel itself without any means of propulsion now I don't know if that's exactly how it works I'm not a rocket

scientist but you can use escape velocity to describe all sorts of things in business like for example my YouTube channel recently just randomly blew up it achieved escape velocity I wasn't it wasn't requiring as much force as it used to to achieve the veloc the speed of growth that I wanted it to Velocity itself is is basically just um this is just like no speed if that makes sense but it's extremely important to understand I mean there's there's hundreds and hundreds of of little things in physics that you can use to um to do this

but I I won't get into them now so in Biology one of the main ones is natural selection and this is a this is a law from biology that is pretty much just summarizes every it's beautiful it summarizes every single system in the universe which basically just states that it's not the strongest or the fittest that survive but those most adapted to the environment in which they find themselves in an interesting thing about Evolution and Darwin's theory of natural selection is everyone thinks that you know you know you've heard the phrase like it's survival of

the fittest well that's not exactly what that phrase means because fittest is kind of a good way to to summarize Darwin's theory but everyone assumes that fitist means the personified version of the word where it's about how healthy you are or it's about how big you are or how fit you are essentially that's the personification justification that is completely incorrect when you study Darwinism and you study evolutionary biology what you can understand is that Fitness or when when an organism is fit it's it's a reference to the um level of adaptability the organism has to

the environment and so it's not when someone says it's the strong it's the fittest it's the strongest or the fittest to survive when they're saying fittest the the actual meaning of that word came from the idea that an organism has Fitness which actually means adaptability the same thing here happened with Carl um with Sigman Freud where when you read Freud's work he talks a lot about sex and he talks a lot about sex and parents and mothers and people think that Freud Freud was strange but people think that everyone says oh Freud just want to

have sex with his mom but what he actually was meant by sex in his in his writings was the word love to denote like the purest form of love without any physical intimacy or connection and so it's really difficult to comprehend what a lot of these great people are saying because you need to use their definitions because stuff gets watered down and filtered down and and everything gets filtered down through time and you need to go back to the source so this is why if you want to study natural selection you need to understand what

this means but anyway that's the story for another day Darwin would be quaking in his boots if someone didn't understand that so what how can you use natural selection to get the hang of this well I can give you an example um as a owner of a company you might have a sales team like I do for example I have 12 sales reps and therefore I am the environment and so in in nature you have the environment this represents the environment and inside of that environment you have organisms or species you know and this represents

an organism and what happens is the environment basically sets the conditions for the survival of these organisms and so if these organisms want to survive in this environment then they must be adapted to this specifically and so what happens over time is the environment sets the conditions and if the organisms aren't adapted they die but the ones that do survive are the ones that are adapted and then they go on to reproduce and produce obviously you know offspring that has the adaptation and that's how adaptation happens over time and and that's how human beings came

to be now you could get into the whole theological argument but I'm not going to so what this means is if this is my company the environment is the company and inside of the company I have sales reps and I have a minimum quota or minimum standard that my sales reps must hit every single month in order to um essentially stay at the job and to keep the company if they want to stay in the in the job they have to hit a certain number of sales and a certain number of cash and if they

don't hit those numbers then we F them effectively they are removed from the environment and what this does is it breeds strength and it breeds Fitness and it breeds adaptability because it means the Reps that survive are the ones that have the traits that facilitate the outcome that the company wants and therefore I can use natural selection to you know Drive the best reps and then one starts to happen after a while is these reps will reproduce now not physically that would be I'd have a HR problem if if that was the case but the

point is that the Reps sort of reproduce in the fact that they start bringing in their friends and they start attracting you know talent that very similar to them and we find that the ones that are adaptable they bring in the new reps and they they create a culture that facilitates you know the same traits and stuff like that and so you can create this Melting Pot of of of stuff I'll I'll do the same thing with um building clent acquisition systems but that's just one example for now now another example of um using a

biological discipline or using a biological principle to understand business and to illuminate that darkness of business and you know become successful make money is intra versus inter species competition and so what this basically means and I can give you an example from Amazon in a second here is we have competition in business is a fairly fairly straightforward and understandable um premise and biology explains business very well because if you think about the capitalistic structure of the world I'm just going to write Amazon here real quick before I forget if you think about the capitalistic structure

of the world it it closely resembles that of the natural world because you know you have an environment which is the market and you have organisms and species which are companies holding companies or niches essentially have a niche it's literally a niche where do you think we get the idea for a niche from it's from biology where do you think we get the idea of competition from it's from biology where do you think we get the idea of growth from it's from biology all of these terms that we use to just describe an everyday business

that we think are business strategies they come from this discipline and if you can understand them from the root cause you'll destroy everyone and so the capitalistic structure that that we follow in the west is akin to that of a uh a natural environment it's like a jungle you know the and and the the the environment or the market will set the conditions for survival which is typically who can deliver value who can sell who can keep Talent who can create cultures and stuff like that and if you can't do that as an entreprene if

you don't have the skills to create the traits in the business that facilitate survival then you will die and it's as simple as that you just won't be successful and so one thing we can do is understand that in biology if we look at the natural world there's competition on two levels we have in species competition and we have inter species competition and so inter species competition this is basically when um two members of the same species compete for resources and so you know for example if you are in a colony of gorillas and there's

two male gorillas then you will have in species competition for the best quality females for example and it's pretty relevant in today's world as well but you get the point we have competition within the same species and inter species competition is extremely important because what it does is it encourages only the best people in that species are going to win and therefore going to pass on the best genetics the last thing you want is lazy gorillas that aren't going to do anything that are just useless and pointless getting all the girls because what's going to

happen is we're just going to get more lazy gillers and that's kind of why the modern dating Market is completely screwed if you're wondering anyway story from the day but then not only this we have in species competition and then we have inter species so I NT R and this is competition that happens on a International level in the sense that we have um competition between different species and if you're wondering what we're competing for it's almost always just resources um for survival so shelter food water those are pretty much the main ones there there's

a few other ones as well and so this is where we have competition between different species and the species that survive this is kind of non-binary and it's genius you can apply this to business and I'll explain an example it's absolutely brilliant if you do this where you have different species competing for resources so for example if in a jungle we have a colony of gorillas and we have a colony of apes or a different type of monkey then they're going to compete for the same resources they're going to compete for the same fruit they're

going to compete for the same trees they're going to compete for the same water they're going to compete for the same whatever okay but at the same time a species becomes competitive only by having the best people in the species or the best organisms in the species and so by having in species competition we create the best variants or the best organisms inside of that species so that we can then compete with other species for Total Domination to build a monopoly and an example of of how this has been applied to business and the best

example I've ever found of of someone using this is in Amazon and Jeff Bezos is an absolute genius for this so what Amazon does is they they they obviously compete on an inter level they compete with other e-commerce businesses they basically destroyed eBay they compete with Alibaba they compete with all these e-commerce Drop Shipping Brands they compete with basically everyone who who sells everything but the way that they gain their competitive Advantage was by creating int species competition so Amazon competes on a global level as a company but they also compete on a local level

as a team and so the way that Amazon structures their resource allocation and what do we compete for in in nature and biology we compete for resources right it's pretty simple and so the way that Amazon structures this is they get their team their internal teams to compete for resources and teams that get the best results in Amazon are allocated more resources and teams that do not get the best results on Amazon are allocated less resources or fired and so what we have here is we have int species competition and the reason why Amazon can

compete on the global international level between big companies is because they have the best intro competition they have they've created the best internal teams by having this inter species competition by making their teams compete with each other and I do this with my sales reps as well so I'll pick them against each other we'll create leaderboards we'll create competition but inside of the species so that we can have the best organisms rising to the top so that when I have to compete on an inter level I've got the best warriors so to speak and so

that's just these are just two little but they're not little they're very significant principles from biology but these are just two things two things that I can just use in my business and explain and there's a ton of principles from biology as well you know that you can use um to become successful and you know if you want to if you want understand how to learn these disciplines and study them well really what you what you're going to have to do and this is what this billionaire told me um cuz I've already done this but

I need to do it again because I I've forgotten a lot of stuff what you can do is essentially you go to Amazon um or you go to uh one of the best colleges in the world like Harvard or Oxford or Cambridge or whatever and you pick a discipline so for example you know there's a ton you could pick psychology you could pick sociology you could pick music you could pick philosophy you could pick um chemistry you could pick like whatever reason blah blah blah in fact I'm going to write that one down you pick

a discipline and what you do is you go to the best colleges that teach that discipline so like you know for example if I wanted to learn the discipline of law I'd go to Harvard and I don't you don't go to Harvard you go to Harvard's website and then what you do is you find out the mandatory early reading for the first year of that degree and you know because what these what these universities and colleges will do is they will mandate specific textbooks and these are typically the introductory textbooks to the discipline and that's

all you need to read and so you know for example I can give you an example of of of of recently or not recently but something I did a while ago and I wanted to learn evolutionary biology because in biology you've got the discipline of biology and then inside of that you've got a discipline called evolutionary biology which is just explaining how we evolved and um I went to Harvard um I think it was Harvard or Oxford or Cambridge or one of the big universities that's the best and I found out that the um the

book that everyone reads at the start of that course is um evolutionary biology by Dr David bus and this guy is kind of like what Adam Smith is to economics or what Freud is to psychology he's the founding father of of this of this discipline and so I bought this textbook for like 80 quid 80 pounds on evolutionary biology and I read it and what these introductory textbooks will do is they will just highlight the first principles and the core assumptions that the entire discipline is built upon and all you have to do is read

those so I've read um introductory text textbooks on as many disciplines as I could possibly think of and a lot of them you don't apply and aren't that useful but most of them they will be extremely useful another great couple of books that you can buy these are red hardback books and they're called the Great mental models and there's three volumes and the first volume is on General thinking Concepts where you'll learn about things like handland razor and how to reason the second book is on I believe math no physics biology and chemistry and then

the third book is on systems and mathematics and um you know systems is oh my God that's an entire I could talk for hours about that thing but what you want to do is you want to Def like basically you just want to become multidisiplinary you want to find all these disciplines because okay and the point I'm making here with just even those maybe like a couple of examples is you don't study business you don't get good at business that's not that's not how it works if you want to be a good businessman you have

to understand everything and to to contextualize this and draw it out if this here is business then this is decentralized to so many things where you know this applies to this and then this applies to this I'm just going to draw some of these out you know blah blah blah this is just a map of of this is actually centralized decentralization which is another discipline that you can use um but like think of it like this if this is studying business well the only way that you get good at this is by learning this thing

this thing this thing and then this thing which teaches you this thing this thing this thing and this thing and you know this could be biology this could be psychology this could be economics this could be statistics it could be law Etc and so we're looking to define the first principles and axioms of the core disciplines so we can then come in and apply them to the business you don't get good at business you get good at everything else that way you get extremely intelligent and then you can actually create value it's going to take

a a sip of water here and that's how I did it you know and that's how most billionaires do it and this is how most billionaires think you know they don't they don't try to get good at business they just try to get good at everything and then by getting good at everything or at least understanding the entry level concept of every single discipline dude the advantage that gives you is it's incomprehensible when you learn to think like this and when you learn to do this properly and you can start to like make decisions and

solve problems in your company based on core assumptions that are truth truthful about the entire world you just you ruin everyone so think of it like this the example I gave you earlier of business is pretty apparent but I just thought of an idea so imagine that this here is reality and a pretty core assumption that I think we can all agree on is that in order to like become successful and make money you kind of need to see the world properly you need to be right basically and the best way to be right consistently

is to actually understand the truth okay it's pretty simple so what I want you to understand for a second here or visualize is that this big box represents reality and right now you don't really know what is true and what is not you don't really have an accurate gauge on the universe you might have a little bit of a gauge on the universe but not significantly and so all of this black stuff here represents Darkness you can't really see reality for what it is it's not clear you don't really know what you're dealing with this

is how pretty much every single human being on the planet lives their life they don't really know what is true they don't really know what the world is actually like and how it actually works and they just fail and they just everything's bad and basically what happens here is I want you just to imagine this is all colored him this is just a big black you know big big old void of Darkness basically that you can see here and when you're born you don't really know anything about this thing when you go through school you

open up a little bit of it but this is a big backbox every time that you learn a new discipline like you you unlock part of this square and so becoming successful is about removing as much Darkness from this reality thing as possible and so let's say for example that you take it upon yourself to read the two or three core foundational textbooks on biology so disciplines they represent the study of reality or a portion of reality ity and if you understand them what happens if let's just say you study biology you just unlock a

little bit of Darkness here just by understanding just the the core principles you you've unlocked a little bit of reality now you can you can see clearer not that much clearer because there's still a ton of work to do but by understanding the biology thing you know let's just make this a little bit bigger and if I just do this in blue oh I just dropped my pen liid it's a good job I'm not live would be a terrible teacher but by understanding biology you've unlocked a small portion of reality which means that you can

now see clearer and operate better in the world than most people in this regard so when it's time to apply biology to your business you can do it and then let's say that you know over here there's another study or another discipline that opens up a little bit for you and this is psychology okay so now you've learned the core centralized youve learned the core centralized axioms of two disciplines you can see a little bit clearer everything's still very hazy and dark you still can't see much you don't understand really how the world works but

you understand a little bit and then let's say that you know over here we remove a little bit of the darkness and we open our eyes a little bit more and here we learn um law and then you know we do it again over here and here we learn um statistics and then you know you open it again a little bit over here just a little bit and over here we've learned systems or systems theory or systems thinking and then we've got another one over here and you know you studied Warfare and then you got

another little one over here and you know maybe you studied um sociology you got to understand like learning is about understanding how the world works and the better you understand how the world works and the better that you gauge of reality is the more accurate your decision- making will be the more likely you are to actually be right and in alignment with the truth the better your business will do and you know let's just keep going you know we'll rub this one out and we'll rub this one out and what you're trying to do when

you're learning stuff is you're just trying to rub out as much Darkness as possible and you can see here like you know someone that gets this many disciplines and understands this all the core princi here they can they can see a lot of stuff like you know before you know it you know you're going to start to get pretty damn clear you can see through a lot of these things there's still a lot of darkness and you're still never going to understand how the world works completely but you know let's say that here you you've

studied music theory and here you've done chemistry and here you've done physics and here you've done math you know um and then I mean what else have we got here you've got reason you know like how to actually reason um you know then over here we've got philosophy you know there's so many things that you can learn in study you know like another one could be you know like here we've got accounting um what else could we could we think about adding here um I suppose you got environmental science and that's that's just kind of

apply biology isn't it but you you get the point you know what we're doing every time we learn a new discipline and we learn the truth the core founding principles of that discipline we open up like another one you could study you could study virology you could even study oncology understand the first principles of cancer and how that works so I'm sure you could probably use the principles of cancer and apply them in your business like unwanted growth like how you control that how you manage it how you diagnose it how does stuff get out

of hand you know another one you can study is virology the Sciences are pretty pretty damn good and pretty damn useful but I think you get the point and so your job really with life and this takes a a long time to do but your job with life is basically to open up as many of these blind spots as possible so you can see through and you can see super clear and the more of these you have available and the less Darkness there is the more likely you are to be right and make the right

decision the problem that I see if I just like Scribble all these out here the problem that we see in reality with most people is they only learn one discipline okay and so let's just scribble all these out for a second here and let's just leave psychology so let's say that someone's gone through life and the only thing they've learned is psychology their entire life has been built around one discipline of psychology well that's fine and you can get really good at one thing but it's still only going to open up a small portion of

reality for you and there's a quote um that says um and this was actually used to describe BF Skinner who was a psychologist ironically um Charlie Monga summarized BF Skinner's work BF Skinner was all about um positive reinforce and using um reward and pain to drive behavior and he believed that the entire Human Condition could be boiled down to the simple theory of like reward and pain which there's Merit in that but not quite and the problem with Skinner in his studies and the reason he got fired from his job and lost all of his

credibility even though he was an absolute psychological genius the problem with him was that he um he was a man with a hammer and what that means is to the man with a hammer every problem seems to look like a nail and what that basically means is Skinner tried to use his theory to explain every single facet of human behavior that he came across and so if he came across a baby crying on a train he would say oh that my theory can explain that when sometimes it might not and so the problem with most

people is they get good at one thing or they learn one thing and then they see the entire world just through this one discipline and they're not seeing the the full picture they're not thinking istically about how the world Works they're centralizing it to one specific thing and that's okay and you can do that if you want to just be a therapist that's fine because then really that's going to be your main main job but if you want to be a billionaire or a conqueror or an idiosyncrasy or a genius or an innovator or or

someone that completely changes the world you can't just have one discipline because you're so blind that people who can see will beat you if you want to win and you want to out compete people you need to see the full thing and how you do that you open up all of these slots by basically learning and studying and you don't have to like you know there's a few different ways that you can um you can learn these disciplines and I'm going to write them here the first one is obviously um textbooks the second one is

obviously YouTube videos you can do biographies you know for example I wanted to the study the discipline of the UN conscious although it's not really a discipline it's obviously part of psychology but unconscious psychology so the first thing I did was I read memories dreams and Reflections by Carl Yung this is autobiography like the Founding Father of the of the unconscious and you'll learn a lot about the unconscious and the founding principles of it from biographies so you know you've got biographies you've got documentaries you've got all sorts of different things what you're really looking

to do is you're looking to go to the source this is the key thing you're looking to get to basically the founder so for example if you want to study the the the discipline of genetics which is the study of of how genes work and the genetic code it would help if you studied Watson and Crick who were the people that discovered the double helix they basically like discovered that we even had genetics in the first place um if you wanted to study you know history um well I mean that's a that's a pretty difficult

one but you'd study Livy who was a Roman historian who kind of started almost writing the first we've had records of History before that but accurately properly depicted from the Roman times from when we started to actually sort of obviously we had no you've got Greek historians that are probably more apparent than that okay I'll give you a better example um if you want to study medicine and and like how doctors work and stuff um then you study hypocrates I think it's hypocrates or hypocrite Hypocrites definitely not hypocrates hypocrates he was the guy that basically

he was like the first doctor to have ever lived you know if you wanted to study reason and how to reason you'd study Pericles who was a Greek um politician who kind of was like one of the founding fathers of reason or you know if you want to study stoicism you'd study senica or you'd study Socrates or you study epicus or you study Aristotle if you want to study Warfare you get the point you go all the way to the source and the bottom and if you're not going here you're wasting your time you want

to study economics you study Adam Smith if you want to study psychology you study Freud or study young you find the person that basically founded the discipline and you learn from them because every everything that's Downstream from them is is pretty much waste time so now that I've helped you visualize this I'm going to give you a couple more examples that I've used in my business recently to do this and the Whiteboard is just going to have to look a little bit messy I'm sure you'll deal with that so let's talk about uh statistics so

statistics is basically just you know the study of the phenomenon of mathematical emergence and what that basically means is these are kind of like laws for numbers pretty much and so one example I can give you um from statistics is the idea of regression to the mean and regression to the mean is an extremely important mental model to use and what this basically means from statistics is that is like a it's like a founding law it's a first principle that cannot be further argued it basically states that numbers in small data sets do not present

reliable averages um or averages don't properly manifest until large enough data is given and so what that means is that if I flip a coin you know if I flip a coin and it goes heads Heads let's say I flip a coin you know five times and say it goes heads heads heads heads and then Tails well an idiot would look at this and say this coin has an 80% chance of landing on heads because I flipped it five times it landed on heads five times and so they'll say this coin is rigged you know

it landed on heads five times and it only landed on Towers once so therefore it has an 80% chance of landing on heads and that might be true in an extremely small data set of five flips but if you fractalized this and went out to 500 you'd probably find that the average would come out to be more like you know 49% or 48% or 50% because averages do not present themselves in small data sets and so the an example of how I've used this in my company recently is I could have um you know a

sales rep one sales rep and let's say that they have an average conversion rate of 20% Which means they convert one in every five deals well you know I could I let's say they do 20 calls a week uh let's just keep we'll keep it real simple we'll say that they do um 30 calls a week okay now let's say you know that in so in a month therefore actually let's do it like this no we'll keep we'll keep 30 so what this means is that in a week they do 30 calls but they have

a 20% conversion rate historically and one one week might go by and they might get zero sales they might have absolutely no deals coming from 30 which means they have like a really terrible conversion rate that's absolutely no deals well this is just one week this is just 30 calls of data I know that if I give them 300 calls they're more likely to get to this one and five average because this is called regression to the mean and regression basically means like a gradual um anti-progress towards a specific outcome and so like you'd be

stupid to fire this sales rep after one week of poor performance because you haven't given them enough time to present their averages and it's the same thing with spending money on ads for example like you know I I might get like tomorrow I could get no appointments at all even though I'm spending like $3,000 on ads it's very unlikely I could get half the appointments as usual and I could look at that tomorrow and be like oh my God half the appointments of usual we're in trouble I need to go and change a bunch of

stuff and then go and change all my stuff when in reality it was just regression to the meme it was just a bad time and so numbers always always always for the most part they represent themselves on like you know something like this where you know it might go up and down up and down and but the the thing is you're not looking like you never want to look at the peak or the trough you always want to look at the average which is the sum of all of these parts divided by the whole like

this and so what I can do is whilst the whilst the system might be creating chaotic results and going massively up and down what I can do is discern the average of that system to make better decisions and understand what's actually going to happen in the long term and so that's just one small thing from statistics that you can use to apply to your business and bring order to chaos and make better decisions and make things way better it's an example of clearing out a little smudge of reality just so you can see slightly clearer

so that next time you have a numerical anomaly that panics you and freaks you out you know how to deal with it properly and and not panic and actually not stress because you can see reality for what it is obviously if this if this trend went on for like you know six months I'm like panicking I don't make any decisions on stuff with one week or one day of data I just don't because it's not it's not enough although the time frame isn't representative of the of the um of the average obviously the actual volume

is but you know that's the story for another day so uh another example I can give you is um reason so the study of reason an interesting discipline because this epic teers believe this he said that if you read discourses by epic tetus which is like my favorite book ever by the way it's like I've read it like a hundred times it's not even an exaggeration um epic teer says at the start of discourses um or it's also called the epic epic Epicon or something I don't know anyway it's called discourses by epas he was

a narrator and um he would he was a verbal philosopher but his students wrote all of his lessons down and you can read them in discourses and epicus said is the start of discourses he says um reason is the only discipline that can study itself therefore it is the most valid because all the other disciplines they can't study themselves but reason can can itself apart and so you know one example I can give you from the discipline of reason I mean there are a lot um you know for example you've got Socratic reasoning you've got

non-binary reasoning there's all sorts but another one is handland Razor another one is aam's Razor I mean there's an awful lot that you can get from studying how to reason and I'll give you an example so handland razor um this is a mental model from the discipline of reason and it basically states that do not attribute to malice that which can easily be explained by stupidity so I'll repeat that do not attribute to malice that which can easily be explained by stupidity and what that basically means is that if someone does something to you that

pisses you off don't assume they they've done it out of spite or hate just assume they've done it because they're an idiot now sometimes someone's going to do something to you out of spite or hate and you should deal with that but for example if if one of my clients did something stupid or triggered a refund request or something my first reaction is to attribute their action to stupidity not malice another example could be like so let's say we'll take the client example and how you would apply this in business let's say that a client

has um let's say they've written a one star review on trust pilot or something and on the review they say this course it it isn't good like I haven't been able to apply it to my business whatever blah blah blah blah this program sucks well instead of attributing that to malice or hatred I'll start by asking myself are they being stupid right are they are they not they not have it together and I'll reach out to them and this actually happened once where I reached out to a client and said he wrote a one star

review and I said hey man like saw the review um I'm just came to hear you out and understand you know what's what's going on and um he basically said like yeah this this thing just it sucks and I just can't like it's really outdated and I was like okay well tell me about it and it turns out that what had happened is we' basically um he he had access to the existing program but he was a legacy client and what that meant is he had access to the old program but what he was doing

is he was using the old version of the program which was like 2 years old and completely outdated thinking it was the main program and so obviously understandably he's like this is all out ofd I can't use this anymore so I'm going to write a one star review so he was just being stupid like he's not being an idiot it's just a mistake it's an accident right so what I could have done with that review is attributed it to malice and taken it personally and being like [ __ ] out you go I don't care

about you anymore but instead I was like okay handland razor do not attribute to malice that which can be explained by stupidity let's see if he is being stupid and if he is then we corrected it and I was like okay man well look obviously you're in the wrong program you know we gave you access to both so you could use both but you're using the wrong one so let's bring you in here remove the review you can rewrite it if you want to in six months now he makes 20 grand a month so that's

one example another example is Socratic reasoning which is a method of reasoning developed by Socrates of all people um by the way look at this thing don't know if you I've seen you this before this is a drawing that someone did for me of Epic tetus um who's my favorite St philosopher um just kind of thought I'd show you that I don't know why to be honest but I think it's absolutely sick one of the coolest gifts I've ever received anyway so CTIC reasoning is basically the art of asking why and critically thinking through things

and saying why like five times basically um until you get to the truth so like if I have a problem in my business or someone wants to do something I'll be like why and then they'll be like I don't know and then you're like okay well why don't you know and you just keep going and keep going and really solving a problem in business is about defining the problem and the easiest way to do that is you start by just basically asking why and then you've got non-binary reasoning I could make a whole 2hour video

on on this so I'm not going to do it now if you want me to make a video on non-binary reading comment and if it gets enough likes then I can um entertain that once again it's not a shiny object video but my God is it powerful so if people want that I'll do that and then aam's razor is a discipline or a part of this discipline of Reason which basically just states that if you've got two options you should just use the simple one it's a it's a Advocate advocacy for Simplicity essentially um so

you know that's the reason um and honestly like there's there's a lot more I wanted to get into some other ones as well like systems thinking and systems theory um like an example of a discipline right now it's quite hot is systems theory and the the core premise of systems theory is holistic thinking which means that when you're making decisions around variables in a system like a business is a system right which is why it's so important to understand systems theory you need to think holistically and consider the nonlinearity the nonlinear relationships of the variables

so for example if I've got you know multiple departments over here like marketing management sales funnels and accounting if I've got you know five different disciplines the thing is is not discipline sorry but five different variables these are all intertwined so all of the parts of your business they're like a web and they're interlaced and what this means is that if I make a change in my um I don't even know what the hell I wrote here but if I make a change in my accounting or if I make a change in you know my

marketing or if I make a change in my funnel or my taxes or something it's going to affect everything else and so if I introduce a new product I don't just mess with the product side of the business I mess with every other part of the business and so this is basically um called holistic thinking or holisticism and this comes from systems theory which is a discipline that studies the phenomena of um systems and and how they operate and how they manifest there's another discipline related to systems called systems thinking which is pioneered by a

woman called Della Meadows which explains how systems operate in uh like through like how an actual machine would operate if that makes sense so they're two different things like the systems theory is more focused on the environment and the systems thinking is more focused on the entities that operate within that environment to create inputs into outputs and process them and this whole thing for another day there's so many I could give you I could give you I could sit here for 5 hours and give you 500 examples of different things that I've got from different

disciplines that I use in my company and I'm not done with this I've got a long long way to go there's there's dozens more disciplines that I need to study and understand if I want to really get the hang of this but I've known this for a long time and I've been doing this for a long time and it was very reassuring and gratifying for someone who has literally made billions and billions of dollars to basically say to me hey dude you kind of doing the right thing this is how I see it and so

I want to thank that person see you later hey everyone it's Charlie Morgan here and welcome to trial by fire growth is pain and success is suffering today I'm going to show you how to face the pain how to do the work and how to Suffer Well on your journey to your evolving self you will be facing pain it's going to [ __ ] hurt okay it's really not going to be pleasant your body is going to kick up a huge fuss your current sense of self is going to scream at you and you are

in for some nasty stuff and I'm telling you that not because I'm trying to scare you away from doing what you want to do I'm telling you because you need to expect a very long hard painful battle okay building a successful business and growing yourself is no pleasurable fun task it's fun because well if you get good at it then eventually you realize you can be anyone you want but for someone who's sort of new to this whole mindset stuff you're going to be in for some real suffering and I'm preparing you for that with

this video and today I'm actually going to show you how to do it like how to do the work because at this point you know who you are you know who you need to be you understand your Paradigm you understand your goals and you probably also have your action items listed out and you know what you need to do so why haven't you done it well obviously it's because you've only started watching the videos recently but you've probably been sat on things that you know you need to have done for months weeks years maybe and

maybe you've been putting things off maybe you're procrastinating maybe you have this self-doubt and that's why you don't do the work or maybe you're anxious there's all sorts of stories and reasons as to why people don't do what they should do and in today's video we're going to crack that code and after this video you will be able to do the work you will be able to face the pain and you will be able to Suffer Well it's a great quote from epic tetus that says that if I I must die but must I die

balling and what he meant by that is well he's got to suffer but does he have to suffer screaming and crying it's the same principle in business to build a company and to grow yourself you have to go through pain and I don't mean pain in terms of physical pain I'm not going to tell you to break your leg or anything I mean like real mental pain like facing real resistance conjured up by your body and so today after this video you shouldn't have a problem facing that pain and doing that work so I want

to prepare you because well you're going to be facing some pain there's no no question about it like any successful person can tell you that it hurts and that it's painful and it's not a fun pleasurable Journey the outcome is fun but the process itself really sucks and today I'm going to walk you through why that's a good thing and I'm also going to walk you through how to do it so here's what we're going to cover we're going to start with the wall of fire the nature of resistance slaying the dragon eating pain or

bathing in pain actually that's what this this module the fourth one will be called bathing in pain not eating pain it's the same premise and then we're going to talk about the General's perspective and so I'm going to lay out some Frameworks we're going to start by understanding pain and resistance and why you can't do what you want to do and where that comes from and I'm going to just give you like the full picture here we're going to really pull back the curtain on this whole pain thing because I can't tell you how important

it is to actually understand this stuff a lot of people just like they wake up and then like part of them doesn't want to do the work so they kind of just don't really do it or they start sitting down and they get distracted or they've got some doubts about themselves or they sabotage themselves all the time and people just think that these are just some weird like miraculous like Universe out to get them type problems but it's not it's something really specific and if you can understand the nature of these things you're going to

absolutely crush it so so you've decided what you want you've had some Paradigm shifts you've raised your Consciousness and you've set a trajectory Tre to a better place this is awesome you're probably making some progress you you might start to recognize some different behaviors in yourself maybe you're starting to read books you never used to read or you're starting to change some beliefs here and there you just you basically just become way more aware of yourself and your Consciousness and you're probably feeling pretty good you're like okay I'm on the right trajectory I'm making some

progress with this mindset thing and you probably feel pretty great I don't want to burst your bubble but things are about to get really really ugly this feeling of and this feeling of motivation and confidence is going to wne because now what's going to happen is the universe is going to test you so now that we've actually set into motion a future self and an evolving self that we can become the universe is now going to test your metal it's going to see if you have what it takes to actually become this person and this

is what I mean by trial by fire the universe is now going to put you on a trial and the caveat to this is there's no jury there's no judge it's just the fire and if you can withstand the fire and withstand the pain then you will win the trial but if you can't you'll lose it and there's no lawyer by your side to try and argue your way out of anything you just got to face the [ __ ] work so the universe is going to see if you've got the medal to withstand a

trial of by fire and Newton's third law states that every action has an opposite and equal reaction I want you to remember this statement because you've taken the action of conjuring up a new future that is positive and good for you you've created your own version of Heaven on Earth but Heaven cannot exist without hell everything works in a duality the path to success is paved with fire and you've got to walk it every day to get what you want and modern day clinical psychologists prove time and time again that life is suffering so you've

got to understand that the key to Heaven is unlocked by visiting hell so what I'm saying here is like for every action there's an opposite and equal reaction so so far you've taken action to basically like challenge the universe and challenge society and say actually I think I want to become someone else and when you push the universe it will push back it will fight back and so you cannot try to conjure up a good future without your past trying to pull you back and if you want heaven on Earth you have to visit hell

you know if you want pleasure you kind of have to go through pain unless you want fake pleasure that's not very healthy and the universe will always resist your efforts to grow when you try to bend the fabric of reality it will try to snap back into shape and it requires strength to hold it there before it solidifies when you push the universe pushes back so you have to imagine imagine like reality is like imagine it's like a steel bar right and what you're doing is you're grabbing that bar and you want to bend it

you need to mold it CU you want this bar to look different and so you're grabbing it with both your hands and your you know you're sort of like squeezing it both ends like bending it and it's bending and you're starting to mold it but for the first you know for a certain amount of time the universe is going to resist you trying to bend it and it will take a while for that metal bar to solidify into the shape you wanted to solidify in so you have to hold it there and every day it

gets harder and more strenuous on your arms and your chest and your back and you have to just every day just hold that metal bar there that's basically how this works but eventually after holding it for long enough you can let go and the bar will have solidified and the universe won't be fighting your efforts to grow because the universe will have basically become what you wanted it to become but it's only through the strength of holding it there and having that ability and you know it it really is like everyone thinks that the universe

is like there for them everyone like this whole Law of Attraction thing is just total bollocks like everyone's like oh yeah I'm just going to believe it and see it and therefore I will achieve it and that's that's kind of not really how it works because well the universe doesn't like to be bent it doesn't like to be molded and you know shaped and you know pushed around it's pretty strong and it will try and fight back and reality will do everything it's it can to maintain its current Integrity but you need to have the

strength to resist that you know resistance from it and so don't make the mistake of thinking that things are going to be easy don't make the mistake of thinking that things are going to be straightforward and that you're going to be able to hop into this new evolving self nice and easily and it's all going to be a breeze don't think you can you know I had a question of koshen cool once um where someone was like we're talking about beliefs and they were like well why don't you just see like Success is Not painful

why don't you just like not see see anything as painful and just like try to believe that the suffering doesn't exist and it's all easy that's delusion pain is like the universal law of human existence in in in evolution and growth and so don't make the mistake of thinking that the universe is here for you right it's kind of out to get you a little bit and to be honest it doesn't really want you to change so if you want to change you need to want to change more than the universe doesn't want to if

that makes sense and this is really The Clash of everything everyone thinks that the of Attraction it's just they have to just you know [ __ ] speak it into existence and then they'll have what they want but then like they start speaking it and then they don't get what they want and then they're like well why is it painful it shouldn't be painful I shouldn't have to do all this work I should just be able to talk about it and get it it's just a load of rubbish and I'm recording this video to tell

you that things are going to suck for you for some time now I don't mean this in a negative way because this is actually the best that can happen to you but you're going to go through some pain and mental suffering you're going to go through lots of pain and suffering this video is not not to discourage you it's to prepare you right if you want the gold it helps to know there is a dragon in the way before you set off so you know the whole story of the Knight and the dragon you know

he goes to slay the dragon imagine you're like a knight and you're going to rescue a damsel in distress or you're going to look for gold and you pull up to the gold and then you think oh [ __ ] there's a dragon in the way I probably should have predicted that it's kind of like well you have to face the dragon but if you know it's going to be there then you can prepare for it and if you're worried and if if this video is making you a bit anxious and a bit nervous and

you know you're sort of like well Charlie you've changed your tone like now you're telling me it's going to be really hard like I don't your current emotional state is not of my concern because it's not of the universe is concern the universe doesn't care if you're worried about the hard work it doesn't care if you're scared of you know having to do the thing or face the pain it really is pretty ruthless and it doesn't give any like it doesn't care about you or your emotional state at all so if you are worried then

there's the best thing you can do is just face that pain and crack on with it because well it's really I can tell you now like this is going to hurt and I don't mean that in a in a negative way and I'll explain why in a bit but I just really want you to be prepared and I don't want you to be surprised by you know how hard this is going to get because I promise you like that whole motivation and all this nice feeling that you've got it will not last emotions like that

are like a cold bath or warm bath so over time they will go cold and you'll be sat in cold water and it will really not be nice but you have to stay in the bath and understand that once you set your eyes on a goal the only thing standing between the goal and you is a lot of suffering suffering and pain when it comes to growth personal growth is inevitable and there is no other way to get what you want everything you want is on the other side of pain and suffering everything and it's

the only path there is no you can't go under it you can't go over it you can't fly around it you can't I don't know [ __ ] swing yourself through it you have to go directly through it every day so let's teach you how to Suffer Well let's talk about the wall of fire so I'm going to start with a metaphor to actually solidify this point we're going to this video is kind of split into two parts the first part is designed to give you an understanding and then the second part is designed to

give you a solution so here's me and well here's who I was right so right now as of me recording in this I'm making $200,000 a month um and a bit more with another company and as you are aware if you've watched the previous videos which by the way you absolutely should have um I was making nothing and I was in my sister's art room in a freezing cold shed basically making cold calls and so as we know I've taken myself from point A to point B in the last 5 years or so and I've

been able to build myself and evolve myself into the person capable of easily achieving a multi7 figure income it's easy to whack an arrow between these two and just say you know hey just turn into this new person it is easy for anyone just to be like yeah so here's me and here's who I am now you kind of just have to become someone else let's actually replace the arrow with something that represents what it actually takes cuz this Arrow like anyone looks at that and thinks oh I can do that it's just kind of

growing yourself I suppose but let's replace the arrow with with what it actually takes and it's a big big old wall of fire right this this thing here is basically just pain to get from the left to the right I had to walk through the middle and this this wall of fire basically just represents mental suffering and pain and I know that I'm drilling this point home and I know I keep repeating myself saying it's going to be hard but I need you to know that this is you're going to have to do this if

you want to go from who you are now to who you want to be and who you want to evolve into so you can achieve your dreams you're going to have to walk through a big wall of fire and to go who I was to go from who I was to who I am I had to Wade through pain and then if I want to do this again which I'm in the process of doing right now guess what I'm going to have to face more fire so I'm not happy like I was looking at my

stripe account and you make you know 200 Grand a month whatever that you have the same psychological makeup at that level that in terms of how you perceive things with regards to growth so I'm just as unhappy making 200 Grand a month as I was making 10 grand a month it's not really the same as when you're making nothing because the survival Instinct is so raw and brutal that it sucks but once you're making like 200 Grand a month the psychological makeup behind that of like how you perceive how much you're making is the same

so like I could be making a million a month and if I stagnate at that I'll still be unhappy it'll still suck um and if I want to go from someone doing 200 Grand a month to 2 million a month which is what I want to do and I'm doing then I kind of just have to go through more fire and making these videos is part of that that process for example and what I'm trying to tell you here is that to become someone new you must face pain during this transformation you must live eat

and breathe pain pain is now your best friend suffering is now your closest Ally these are the things that are required we don't want to hate them we don't want to despise them we don't want to avoid them we don't want to evade them we don't want to run from them we want to live eat and breathe them because they are the only way we can get what we possibly want and these are growing pains and the wall of fire is real and it exists you can't fly over it you can't dig under it you

can't go around it you can't pretend it isn't there it's there and the only way to get to the other side is to go through it by going through it and coming out the other side you complete the trial by fire that the Universe has set for you right so when you remember you're who you are now you've set an evolving self now we've got a gap to bridge the gap the only way is to walk through the fire and this is this is why this is why I've called this video trial by fire because

like the universe is now going to set a test for you and it's going to be like okay you want this well let's see if you deserve it the only way to get what you want is to deserve what you want and the only way to deserve what you want is to put up with enough pain and suffering how much you deserve something is really dependent upon like really how much pain you've put into it right if you look at someone that's where you want to be if you just strip away like what they've actually

done to get there you'll just you'll see they're just sat on a mountain of pain basically and once you come out the other side the UN IE will reward you with what you want but only if you go through the fire I want you to come to terms with this right now I want you to accept the fact that this journey and transformation will be painful agonizing and will hurt to complete but that's the price of growth and freedom and you better pay it so take a pen and paper and just write down I know

this is going to hurt right because the worst thing you can possibly do now is have delusion and think that you're going to just Breeze through this and it's going to be a nice easy thing I need and I know this might sound negative but I'm telling you the truth I'm not making these videos to tell you what you want to hear I I could just say yeah it's going to be great and then amazing I'm telling you because well I'd rather share the truth with you and and you might not like me for it

but I don't mind you know I'm just telling you what you need to hear not what you want to hear and the sole and only reason for your failure will be if you're not willing to face the fire and walk through it every day the only way you can fail is when you try and step out of the fire you won't know how long you have to sit in the fire for nor will you have any indication as to when it will be over you know you can be a meter away from the end and

then decide like you know on the last day that you're not going to face it and then get reset back to the start so if you if you're trial by fire you have to walk like a mile you could literally get to the last like 30 cm or a couple of yards and then be like oh it's too painful and then you know you you hop out of the fire and then you'll reset back to the beginning the fire represents pain it represents discomfort anxiety fear doubt and any other negative or neurotic emotion coming to

terms with the fact you're going to have to undergo the trial by fire to get what you want is a good place to start many people they start their journey and they find it's painful and they quit mostly because they didn't expect it humans we have incredible pain tolerances like it is remarkable what you can put a human through before they break and the only thing that the worst thing that you can do is that people break EAS I mean break like you know if someone tries to do something that's painful and then they don't

do it it's because they think it's going to be easy it's because like their brain is trying to trick them into this delusion the brain doesn't want to change and so you know it's like yeah I'm going to make this person think this is going to be a [ __ ] walk in the park and then they'll find out it's not and then they won't want to walk in the park um but in spite of what I've said it's possible to walk through this and come out the other side it sucks but it's possible and

I know because I've done it time and time again and so has any other successful person you know about so we have to walk through fire to evolve it's kind of like your evolving self is forged in fire it's forged in pain and pain is kind of like I don't know it's weird it's going to give you a weird metaphor here but this just come to mind so imagine that like your evolving self is like a cake right and you're trying to make this cake and pain and suffering are the two ingredients that actually bake

the cake right and that's it's a bit of a weird one but I'm just going to try and give you as many angles as I can to to Really draw this point home um you need to expect it so how do we pluck up the courage to walk through and and actually face the fire I want to tell you something reassuring you have the human Spirit human beings are incredibly capable of doing incredibly cap of doing incredible things you have the ability to face pain you have the ability to Suffer Well you have the ability

to walk through the fire you can actually you can actually do it and I'm not telling you this because I want to be some sort of wooah G like yeah you can do it like I'm actually telling you if you're a human being you can walk through the fire you absolutely can human beings have been doing this [ __ ] for years hundreds of thousands of years if not longer the the animal within us the spirit within us is more than capable of facing pain and growing evolving and you might think oh I'm just different

like I can't do it no at a base level we are all the same we all have the human spirit it's just a question of whether or not you've forgot and you've got it and we need to understand the nature of this fire so let's talk about the nature of resistance so now that I've laid this out for you I've I've set some expectations and I've told you it's going to be painful and I've given you some metaphors to understand like what you've got to walk through to make this happen I want to help you

understand the nature of fire which is basically the nature of resistance um this is take taken me 5 years of of critical thought to figure out this video alone took me about 2 weeks to put together because of how much thought I had to put into the next few slides breaking this down and explaining it is probably one of the most cognitively consuming things I've ever done and what I'm going to tell you now is profound right the nature of resistance understanding this thing not just like at the surface level of being like yeah you've

got to do hard work and it's going to suck but actually pulling that apart like we did with the nature of aim for example let's hop into that so in pursuit of your goal you're going to face resistance we can we can we can change fire with resistance but I use the word fire because everyone knows what fire is not many people know what resistance is it is core it's true that well it's the um resistance is the true enemy of your goal and you have to face it every day it's the source of everything

painful and if we can understand what resistance is and how it operates as a force within us then we can beat it so resistance is like this Force I'm going to explain it now so resistance is it's an internal Sensation that is more powerful than any external force in stopping you from achieving your goals resistance is the thing that stops you from getting what you want it's the voice in your head that says you aren't good enough or strong enough or motivated enough to start your journey it is a faceless formless and heartless energy with

the sole purpose of ensuring you never start the work that will lead to your true nature and your true self in this picture it's not the rock the gravity or the incline of the mountain that's hard it's the doubts of the person carrying it and the fears that that person harbors and the pain they feel it's just all we're looking at here on the right is a steep steep face and a rock and gravity that's not the resistance the resistance is what's going on between the the ears of the person carrying it it's that person's

doubt because like when you think about a metaphor for this or a good way to perceive this is when you think about how hard it is to send cold emails or how hard it is to do a sales call all you're doing is asking questions or send or tapping away on a keyboard it's never the actual sort of physical attributes of the activity that are that generate the resistance it's always the human being that generates the resistance doing the activities so drill this point home when you look at this on the right you might think

God that looks tough but it's not it's the it's the Rock and the the the face of the of the mountain they are not the the resistance the resistance is generated by the person pushing the rock up the hill and it's important to realize that when facing resistance it's you that produces it inanimate objects and actions do not produce resistance so here's like I said with cold email so if you feel resistance or doubts if if you feel like it's hard for you to do cold emails or cold messaging well look at it look at

this all all you're doing with cold email or cold messaging is clicking buttons on a mouse and keyboard on a screen copying and pasting bits of data and text and then pressing send if I asked you to do this for half an hour you'd feel no resistance at all except from maybe some boredom like you know imagine if if if all you had to do like with cold email and cold messaging and stuff is open up two Google Docs and then copy and paste a line from one Google doc into another Google doc and just

do that for half an hour you wouldn't have any resistance towards doing that now you might think it's a bit B boring but you wouldn't you wouldn't have self-doubt about your ability to do it it wouldn't make you anxious it wouldn't terrify you it's only because the act of clicking on our keyboard in this way contributes to our goal and a better future that we feel resistance so it's never like the actions and the things that you need to do are not the things that are resisting you it's how you perceive those things and it's

the emotional baggage that you tie to those things it's like cold calling people are terrified of cold calling but when you boil it down all you're doing is tapping numbers on a screen pressing a green button listening to a voice and then telling that voice and like articulating some words and then the person ending the call that's all a cold call is it's not like when you actually observe like the action that's not the thing that creates the resistance it's the the human variable is the thing that creates the resistance and the pain so any

action that you need to take in business or anything you need to do to grow yourself it's never the never the thing it's kind of like um you can't really liken it too much to exercise but you you could potentially it's kind of like if you're if you're running right all you're doing is putting one foot in front of the other um that's like you know it's not a huge thing but then eventually your body creates the resistance and you start to feel it and so it's never the action uh especially in business especially when

it comes to doing things to grow your business like sales calls people feel resistance towards like asking questions it's like all you're doing is just saying words and then putting a little inflection on the end so it it denotes that you want someone to respond with an answer it's not hard to do it's just your perception of it that creates it resistance so like I said with s schs just give you that example um all you're doing is asking questions and explaining what you do right so Sal calls is literally just questions and an explanation

you do this all the time in the real world you know how to ask questions you know how to explain how things work you speak all the time you ask question all the time it's like the active sales is not what produces resistance there is the objective action and then there is the subjective resistance associated with the action and think about it all cold calling is is like I said dialing a number and talking to someone that's it it's not like all the resistance and fear you feel is a product of you not a product

of the action or the activity itself so like you know you might feel some resistance towards watching these mindset videos but like when you boil down watching a mindset video all you're doing is sitting down you sit down every day and then you're staring at a screen and listening to a voice that's all you're doing but if you feel resistance towards doing that that's on you it's not the thing that's producing the resistance you're producing it to projection so I want you to I want you to sort of like start seeing the activities you resist

for what they are not who you are and they'll get really easy so like you know it's like kind of like instead of being like I'm going to send cold emails today it's like I'm going to copy and paste the same message 30 times into another Google tab and press a blue send button that's all you're doing right it's but but when you when you when you attach the words coldo all this [ __ ] starts to come in so let's drill down and understand the principles of resistance because I want to really help you

understand what this is so principle one there is an enemy working against you resistance right it's a force that you generate it's an intelligent malevolent and nasty force that is basically like created by you to resist the thing now it's kind of you don't intentionally create this and I'm going to explain where it comes from later on but you have to understand that like if you sit down to do something and do some work and you don't do it then there's resistance at play the enemy is Relentless it aims to kill your desired reality and

quash all your hopes and dreams the enemy is produced by a fragment of you you are not the enemy it's a force of nature produced by you but you can't help it just like a pulse kind of just like it it's inside of you it's kind of just like your heart beating or your lungs breathing it's just a force of nature you must duel yourself you are the Knight and the dragon and war is inevitable and the Knight must win so what I mean here is you're going to it's you it's you against you you

produce the resistance but you also want to fight the resistance so all of the issues and problems you have are created by yourself and your brain goals come first resistance comes second there cannot be a shadow without an object and the Sun and resistance can be overcome with pain love and assistance which is the opposite of resistance it is beatable okay so to this to the sixth Point here um with how resistance like in order for like it's it comes back to this for actions and reactions so for every action there's an opposite and equal

reaction so the setting a goal is an action and feeling resistance towards doing things to achieve that goal is the reaction of you setting the goal so you can't really have goals without resistance a goal resistance cannot exist without a goal and a goal cannot exist without resistance so you produce the goal but then you also produce the resistance towards that goal it's kind of just how this thing works it's like a duality and resistance can be overcome so how can we see resistance is it a force that acts behind the scenes pulling the strings

of reality we only have to look as far as our emotions thoughts fears and desire so if this isn't making too much sense and you need something concrete to understand resistance this will help you so we can't see resistance it's an invisible force but what we can see is how it manifests so put in your finger on what resistance actually is is really hard but putting a finger on like the symptoms of resistance is really easy so what forms does resistance take well I've actually listed 30 this is by no means a definitive list but

I believe these to be the most common and I'm going to explain all 30 forms of resistance and the ones that resonate with you or the ones that you resonate with I want you to make a note because we're going to be revisiting them so here's you and you know you need to do the work you've set a goal and now you need to start taking actions towards accomplishing that goal but then what starts to happen is resistance gets in the way and so what I've done here is I've kind of just listed off as

many sort of common resistance forms as I could possibly find and a lot of these I used to find in myself and I had to overcome them so starting from the top and then moving right I can't do the work because of a routine or entitlement fear judging burnout opinions uncertainty pain avoidance instant gratification doubt anxiety rationalization learning Comfort research Perfection waiting justifying War priorities distraction support feeling vulnerable addiction criticism denial drama procrastination self-love self-loathing and identity routine etc etc so all of these here are forms of resistance and they might not make sense to

you at the moment but resistance is is like when you produce something that stops you from doing the thing that you need to do to accomplish your goal and next time you find yourself not doing the work I guarantee that it's because resistance is present and resistance will be manipulating you with one of these things so it's like this force and it takes it's kind of like um it's like it's quite protean it will protean it will take any form any of the forms you can see on the screen here and there might be more

inside yourself that's how resistance will begin to manifest it's kind of like um it's like this weird sort of like I don't know like like a force and how do you explain res this is why it's taken me so long I can understand like how it works but like explaining it it's kind of like it's a it's like it it molds itself basically so it's like a really weird Force inside of you that doesn't really exist until it actually comes to fruition through one of these things on the screen as a vehicle and then you

feel and then that's how it basically presents itself and so not doing the work is defined as not doing what you know you should be doing so this is when resistance is in play and the first step to crushing resistance is awareness and the second step is intolerance so now let's actually become aware of this resistance in you and this might seem strange you might be like Charlie what the hell are you talking about but it'll make sense in a second so what I'm going to do now is list off all the forms of resistance

that we have and how this Force manifests and controls you to stop you from doing the work so the first one is fear and this is most common this is not working because you're afraid of what happens if you do instant gratification not working because you want or expect instant gratification elsewhere in your life so if you if you if you're someone who is constantly looking for like immediate dopamine hits and instant gratification and you go to work and then you can't work because you're so used to instant gratification then resistance has been working on

you for years to build neural patterns that prevent you from doing anything that delays gratification doubt not working because you have doubts about yourself or that doubting that it's even possible so if you feel like if you if you if one day you're falling asleep and then suddenly you start having all these doubts flying about in your mind thinking God is that even possible should I even bother that's resistance right that sort of selft talk or that that horrible dread feeling you get of wondering whether or not what you're trying to achieve is actually possible

that's resistance all of these things that you see on the screen all of them they all they all come under the category of resistance they're all sort of the same energy and the same Force but people think that like self-doubt is separate from Fear which is separate from like comfort and per Perfection but it's all a it's like okay here's how you phrase it resistance is the universe the universe's universal currency of prevention for change that's how you articulate it and so all of the things you see here like resistance is at play and resistance

is the currency and it kind of just buys [ __ ] in this way doubt anxiety rationalization so anxiety not working because it makes you feel nervous anxious or uncomfortable rationalization not working because you've rationalized not to do it learning not working because you want to learn more about the thing first research not working because you want to do some more research first Comfort not working because you feel comfortable right now and don't want to feel uncomfortable like comfort and doubt and fear are basically the same thing Perfection everything all of these things are the

same thing just manifested in different forms they feel different and they look different and you can look at them and you think oh that's weird and I've got this doubt over here and then over here I want this thing to be perfect before I do it and over here I want to do some more research before I dive into it and they feel different so you think you've got all these different things playing playing you and manipulating you to not take action but all of them are just resistance just taking many different forms and it's

kind of like um wearing many different hats and faces if that makes sense you think they're different things but they're all the same thing I promise you Perfection not working because you want everything to be perfect before starting or waiting for perfect conditions waiting not working because you'd rather wait to see if things change justifying not working because you've Justified not to work warped priority not working on the main thing because you should be because you think you should be working on something else so this is like when people like they need to do Outreach

and then they're like oh I feel like I should be doing my website today I feel like I should be doing like some blog posts today that's resistance that's no different from self-doubt as to whether or not your thing's going to going to work they look different but that's the same force acting distraction not working because that thing keeps distracting you so it's like I'm just constantly on YouTube it's not YouTube that's the problem it's like resistance is manifesting a distracted version of you that keeps clicking on YouTube being distracted by YouTube is you're you're

being the strings of yourself are being pulled by the same thing that generates the self-doubt the anxiety everything else can't stress this enough support this is a big one not working because you don't have the support or [ __ ] accountability partner like people are like I I don't I can't really do this because I haven't got an accountability partner or I can't really do this cuz I haven't got the support network this is resistance in plain sight people think it's this nice pretty thing it's like I'm just want to get an accountability partner before

I start I can't do my Outreach if I haven't got my accountability partner it's resistance it's just there it's manipulating you and persuading you it knows you very well it is you basically and so it will do everything it can to P pull the will over your eyes feeling vulnerable not working because it makes you feel vulnerable or psychologically exposed addiction not working because you're addicted to something other than working people like I'm addicted to video games so I can't work it's resistance right your brain doesn't want to do the work because it doesn't want

to change and so it gives you an addiction it's the same force that generates the doubt that generates everything else criticism not working because you've criticized others that do the work instead of being or being critical of others instead so if you're constantly judging people who work hard then you're not going to work hard because you're afraid of being judged it's a mirror and and so if you if your brain is generating these judgments then it's actually resistance at play because your brain because the resistance knows that by judging other people you're not going to

want to do the work yourself and so it's resistance that's generated that it's like this Universal form that generates every other thing that stops you from working denial not working because you're in denial refusing to see and accept the truth drama not working because you're drawn to create or move to drama in your personal life procrastination not working because you're putting it off till tomorrow this is a big one right resistance is just like yeah we'll just do it tomorrow instead [ __ ] that self- Lov not working because it makes you feel stupid and

a bit of self-hatred this is a big one like when people start working and then they're not very good at what they're working on so they're like oh I need to love myself I need to be doing things that like I I'm good at so I love myself self-loathing um not working because you hate yourself so if you hate your current situation and self and like what will happen is you won't do the work because you don't feel like you're worth the work because you you don't feel like you're worth a new future this is

resistance identity trap not working because working would not be me routine not working because you don't have your you didn't have your latte this morning we didn't sleep very well people like wake up and they're like oh I I checked my aura ring and I I got an hour less deep sleep than usual so I'm just going to take the afternoon off resistance entitlement not working because you think you're entitled to not and that work is Beneath You resistance judging not working because you're too busy judging people that are resistance burnout not working because you

think you're too burned out to work resistance although this is a caveat to this sometimes you will have burnout because you do have genuine biological limits but they generally take like months of disgusting work to actually accomplish so most people think they're burned out but they're just weak opinions not working because you told someone or because someone told you not to or to take a day off so sometimes like people will they'll get up and they'll feel a bit tired they don't want to do the work and then they'll text like their mom or something

and be like hey I'm I feel tired and then their mom be like oh well take the day off honey and then they take the [ __ ] day off resistance uncertainty not working because you're not sure how ambiguity is resistance pain avoidance not working because work hurts resistance all of these are the same thing every like if we go around this circle again it's like like I said resistance is the universe the universe's universal currency for prevention to change and so when you try to build a future for yourself and imagine a better version

of yourself and your evolve self and try and start you know escaping your current situation to achieve your goal this is what the universe will throw at you it's the same it's made of the same stuff anxiety might look different to drama and addiction and burnout might look different to um distraction or justifying might look different to Identity or entitlement might look and feel different to instant gratification but it's all made of the same stuff right it's all made of the same ingredient which is resistance and so you may not have a problem with addiction

you may not need to have support to work you may not need to um you you may not feel comfortable and that's why you're not working may maybe it's not that but I can guarantee looking at the screen here you should be able to pinpoint your manifests of resistance and your symptoms of resistance kind of like resistance is a disease and then everything you see on the screen here is like a vehicle for resistance to rear its ugly head and so through him again fear instant gratification doubt anxiety rationalization learning research Comfort Perfection waiting justification

um justification what priorities distraction support feeling vulnerable addiction criticism denial drama procrastination self-love self-loathing identity traps routine entitlement judging burnout opinions uncertainty pain avoidance it's all made of the same stuff it's all made of resistance and this is how resistance manifests I can't stress this enough this is so important to understand because what happens is people start buying this [ __ ] so like one day they wake up and then like you know they're they feel vulnerable because like you know they have to do a sales call and they feel afraid like I don't want

to feel vulnerable so then they buy it and they're like you know it's kind of just like yeah I didn't do the sales call because it made me feel a bit vulnerable I don't want to feel vulnerable or it's kind of like oh like I just feel like I can't I'm not going to do it today because I had this huge doubts last night and I'm just not sure if it's even possible so I'm not going to try resistance same thing so now we've got a resource for defining your primary resistance forms so now what

we need to do is become like brutally honestly aware of how resistance is manifesting in your life because I can tell you right now it's manifesting and it will always be manifesting it manifests in me it manifests in Elon Musk well maybe not cuz that guy's like a [ __ ] robot um but every human that tries to do anything better or tries to create a future or achieve a goal they will face resistance and so I've listed them all out here right we've got them all here and now what I want you to do

is this will be available in the resources section so you can either print this out um or you can click here to go to Google um to go to the Google Doc and if you just come in here and go to file like this and um make a copy you can make your own copy okay um but this is really important don't skip through this don't think oh I don't have resistance it's something else it is resistance if you're not where you want to be it's because you are listening to resistance and you're buying resistance

and you're basically just listening to this Force within you okay so we need to bring it to your awareness so what I want you to do now is note your primary resistance forms and some examples so really think about don't just do this in like two minutes don't just print this off or don't just write this down and just do it like on a whim like take some real time like take long critical reflection on this to list how resistance is manifesting in your brain and in your life and if you can't think of any

then you're blind right if genuinely if you can't think of how like how resistance is working in you then that is resistance itself so you'd put blindness because if you can't think and if you can't see it then that's a form of resistance because resistance doesn't want to be exposed it wants to stay under the covers and so it will start to play you like a fiddle and play like a puppet and tell you that it doesn't exist and that it's something else and if if you're convinced that resistance doesn't exist and it's something else

and that I'm wrong and but it's not the question of whether I'm right or wrong or not it's just the question of the fact that this thing does exist in you and it exists in everyone if you can't see it then that's resistance basically playing you if you can't see that then there's not much I can do to help you and so just think back to when you needed to do something you knew you needed to do but didn't right why didn't you that's the only question you've got to ask yourself here so there must

be tens of thousands not hundreds of thousands maybe not hundreds of thousands that's quite a lot but there must be thousands and thousands and thousands of examples in your life where you knew you should do something or you wanted to do something but you didn't or couldn't and you have to ask yourself why didn't you and if you can't think of what is this like 1 2 3 4 five 6 seven eight if you can't think of nine examples of this like God help you you know have some real thinking here um I actually um

gave you some of my own here so what you want to do now um before you let look at mine is I want you to give some context to the resistance forms so start by listing them off there might be more than nine you might find less than nine just the main ones you you'll know what the top three are like there everyone's got like the top three but list as many as you can and then give give some context so give some examples um once you've listed these ones here so here's here's some examples

of me um this just to be transparent and vulnerable with you um like I face resistance every day I get up and part of me doesn't want to grow it's natural I have it you have it everyone has it right but what I wanted to do is share some with you so you can like understand how it works within me so here's my resistance forms so the first one is burnout right resistance has a tendency to convince me that I'm close to burnout and should stop working the the truth is that I I once burned

out horrifically and I'm afraid of seeing that happen again so I I burned out before and it was not pleasant it was I was disassociated from like reality I had brain fog for like two months I was I had panic attacks all the time like I really took myself to the knives edge of my biological limits and um it did not treat me well um and so now I've got this tendency for resistance to convinc me that I'm close to that same thing again when I'm usually never pain avoidance sometimes resistance tries to overwhelm Me

by manipulating me into thinking that I need to work um that the thing I need to work on will be really painful so for example like the mindset modu the irony behind this is it's not painful at all so like I had this with this video specifically very ironically and paradoxically um I had huge resistance towards making this video probably because like it's kind of like you're exposing the thing and that's that's why but I was convinced this was going to be the most painful agonizing long disgustingly difficult mod module to make and I realized

I was like well this is ironic isn't it it's this is just the resistance thing at play because now you're actually talking about how to overcome the thing so it's really going to start to kick up at fast and the irony is is that making the module wasn't painful at all like I said it's literally just sitting down thinking and then typing up slides and putting some things together like I do that all the time it was just me that made it feel painful and routine resistance has persuaded me that I need to complete a

lengthy morning routine to focus and get work done convincing me I need to meditate to work well Etc I don't really struggle with this anymore but I used to think that like if I hadn't slept perfectly and if I hadn't eaten a certain like type of food then I wouldn't be able to work and that's just another form of resistance like Reliance is resistance denial resistance often has me in denial thinking I can act in Stupid Ways and get away with it I'll often deny the truth so like you know for example it might be

like on on Sunday afternoon I I'll want to sit down and like watch YouTube all day you just spend like a whole 6 hours just binging out and gorging out on dopamine and sometimes resistance would be like well if you do that like you deserve it it's fine you won't you won't it won't really matter but it always matters learning resistance makes me think I need to learn a lot about something before I can start taking action on it Comfort resistance takes the form of extreme Comfort telling me I'm doing well making me feel pride

and happy with my situation negating action this is the biggest one for me right now to be transparent with you is like resistance is manifesting in Me by convincing me that I'm doing well and that I should feel proud and that I should be able to start relaxing and taking kicking back and enjoying the fruits of my labor that's that's how this thing is currently manifesting um and it's strong and I'm working through it unfortunately enough I familiar enough with the resistance and its different forms to know how to overcome stuff like this cuz I

overcame it when I started making six figures um but you know just becoming aware of this is just so powerful so make a note of your main forms of resistance now and then also give some context and some examples so you can start to become more aware now this will be hard it's not easy to do because like resistance doesn't want to be exposed because it knows that exposure is the first step to death for itself and so you need to take some time to really get into the nuts and bolts of this but I

guarantee man like you've probably got the fear you've probably got the doubt you you probably want to learn but more before you take action you're probably justifying not doing it you're probably prioritizing other stuff you're probably getting distracted you probably think you need support from people um you're probably in denial about things you probably look for drama to escape the drama at work um you're probably procrastinating you you probably think you need this routine you probably have a tendency to judge people who are working really hard sometimes maybe um pain avoidance is always going to

be there but everyone just thinks stuff's more painful than so yeah that's um that's the big one and you know have a look at this and drill into it and it will help you because now what's going to happen is like when you sit down to do the work and when you actually sort of wake up one day and you're like going to go and start taking action resistance will like March forward and it will present itself and it will present itself as a thought or emotion or a feeling um and you'll notice it and

be like oh hello resistance [ __ ] you and then you'll get to work and that's what I do every day that's literally like you know sometimes I'll get up and then I'll wake up at 700 and then my alarm will go off and and then like resistance will be like oh let's just stay in bed and I'm like oh high resistance [ __ ] off then I just get up and it will tell me all sorts of stuff to try and keep me in bed but I just don't listen I don't listen to that

Force I am more powerful than it and you can be too you just need to practice it's kind of just like anything just the like res resisting resistance and withstanding resistance is kind of just like a muscle you just need to like work on it over time and sometimes it'll get you it'll beat you sometimes but we need to try and like how quickly you progress and and Achieve success will depend on how often you beat or lose to resistance so someone that like is plateaued and stays where they are basically wins 50% of the

time and loses 50% of the time someone that makes a little bit of progress will will win against resistance 60% of the time and will lose 40% of the time someone that makes insane fast progress will win 90% of the time and lose 10% of the time and someone that just completely smashes out of the park will always beat resistance but that's kind of hard and that might just be a belief that I've got but from my perspective like sometimes it's going to get you right it's you're never going to be on guard at all

points but you really don't want to be you know losing the battle that often you want to try and like beat the thing like you know nine times out of 10 because that's how you make exponential progress but for people that slip back and start making like regressions in their life it's because they only beat resistance like 30% of the time and then 70% of the time resistance beats them so I I quot this out so resistance is the universe's universal currency and this currency is used to buy prevention of positive change and so this

currency will cash its chips in into your head and it will manifest doubt it will manifest fear it will make you think you need to put things off it will make you think you need things to be perfect it will it will send you towards drama it will make you judge people who are doing what you want to do it is always going to be there and now you're aware of it and now you know how it works and I'm hoping I'm hoping that this gives you a sense of clarity on why you're facing what

you're facing so next time you have self-doubt or next time you think something's going to be painful don't take that at face value see it for what it truly is right like you want resistance to be the emperor with no clothes so to speak you to really reveal back what you're looking at for what it truly is and just notice like oh it's just that Bloody resistance thing and it will always be that you just need to have the Consciousness and awareness to recognize it so next time you go to sit down to do some

Outreach and you start trying to you know do something else like YouTube or you start thinking I'll just send some later just be like oh hello resistance just recognizing it is enough to overcome it genuinely like just not buying the front that it gives you and looking at the back is the main thing because that's like then you'll just be like oh [ __ ] well I'm not going to tolerate it so I said the second step is intolerance but really like it is just awareness because once you become aware of it you're like ah

okay well there's a resistance thing I'm not going to buy it and so I want to give you a quick note on responsibility and why it's still your fault because now what can happen is like you might start to blame resistance so you might like I don't want you to do this because the mistake you could make is now that you know that resistance is this sort of force within you that you can't really get rid of and you just have to fight it's very easy to fall into the Trap of blaming resistance and if

you remember earlier in the modules we talked about how everything's your fault so I don't want you to make the mistake of thinking you're not where you want to be because of resistance as per the previous modules it is still your fault for for where you are if you like whether or not you beat resistance is up to you it's your fault if you lose it's your fault if you win it's not your fault resistance exists it's your fault if you give into it right resistance is a force of nature it will always be present

but we must never blame resistance as the reason why we aren where we want to be resistance can always be overcome and you are still always to blame it's easy to turn and point the finger to resistance and say oh okay so now that I know this resistance thing here that's why I'm not where I want to be or it's procrastination this resistance is just so strong or my self-doubt is the reason you must remember that these aren't the things to blame it's the fact you didn't fight back that is the reason so don't go

pointing the finger at this Force because well it's there and it can dictate your life if you let it but only if you let it so now we know what resistance is and what form it takes let's understand why it exists right this is where things get really [ __ ] fun because a lot of people now think like it's just this force and it's just there and yeah okay Charlie you've explained that you can't really have a goal without having resistance towards the goal seems C trative why can't I just have a goal and

just go and get it well this is where things get fun because understanding the Genesis and the conception of the resistance self will make you even more what would you say determined in your um approaches to overcoming it so where does resistance come from well pain is where resistance meets effort so when you feel pain and when you're in a painful suffering situation when you're working when you're making cold calls and it really hurts or when you're sending cold emails and you feel like just even clicking the button like hurts your hand I've had that

before right where I'm sending cold emails and I feel like my muscle hurt it's just resistance just trust me um pain is is where resistance meets effort and pain is where compliance when meets resistance with time so this is a good point I'm going to talk about where resistance comes from in a second but first of all I want to talk about pain here really quickly because there's two types of pain pain you can have the the healthy pain the productive pain which is where you meet resistance with effort or you can have the unhealthy

pain which is basically where resistance meets compliance so you have two choices you can face the resistance now and put effort into overcoming it and feel pain now for reward later right and that's how that's how you want to do it alternatively you can face resistance now but not face it at all and just have compliance with it and feel pleasure now but pain later and you have to choose do you want pain now Glory later or delusion now and pain later right everyone has this tendency to just like they face resistance and then they

just comply with it and then they feel good for now because like whatever like they they have to face the pain the absence of of pain is pleasure quite often and so you have to decide so let's talk about this why why does this wall of fire exist you know why does this pain exist why do we have to face it well obviously it's because of resistance we know that the we we we now know enough about this wall of fire to know that it's not like obviously it's not like physical Flames or petual burning

or anything it's actually resistance itself and the fire represents the pain you feel when you BL your horns with resistance and start fighting it so the fire is pain pain is where resistance meets effort and when you have resistance and effort pain is created and that's that's a basically defined as a uncomfortable mental sensation as a result of these two things being alloyed together but why is there resistance in the first place why can't we just like why can't we just walk through like a nice little field or just swim through a nice little open

Lake to get to where we want why do we have to walk through metaphorical fire and why do we have to put ourselves through so much pain and Agony why is there resistance why can't we just like do like a quick light jog through a meadow with you know flowers and [ __ ] why do we have to go through the pain well resistance comes from your current self and what I call its survival bias this is what is to blame for the resistance it's not what is to blame for like your lack of success

well actually it is your current self right we know that's true but resistance is a manifest of your current self let me explain so the self's psychological survival bias your current sense of identity and self your ego is just like any living organism it has a surv survival bias it has a bias towards survival it wants to survive it wants to live die so all successful species and all successful organisms have a survival bias which means all their behavior and all of their sort of physical manifests of activity are geared towards helping them survive that's

really why if you look at how like any animal does anything really or any organism does anything it's all based on survival and reproduction that's that's it really every action it takes is geared towards those two things and understand that your goal threatens the survival of your current self setting a goal that requires you to become someone new and building your evolved self on paper is like putting your new self into a kickboxing to the death match with your current self so you have who you are right now your current self whether you like it

or not you probably don't like it that's why you want to change when you set a goal we know know that to accomplish and achieve a goal we have to become he or she who can what that means is we have to kill off our current self to step into the shoes of the new person and so you cannot have your current self and your new self right at the end of the day one of them has to win one of them has to die it's sort of like it's a it's a um Zero Sum

game they can't both survive and so when you create a goal and when you start to try to become someone else you've just thrown your new self into a boxing ring with your current self but this boxing match is not fought with gloves your current self fights with resistance it's psychological warfare it will throw kicks of self-doubt hooks of anxiety roundhouses of fear and Jabs of comfort alongside a whole different arsenal of psychologically manipulative moves so you have to imagine that when you create a goal and try to become someone else you're stepping into a

boxing ring with who you currently are and the main Weaponry that that person has in their Arsenal as an opponent with their fists up and you know they're going to start beating you up it's resist resistance resistance is what they use to fight your new self has one weapon and that is the work and this is this is the best way realizing this and coming to this conclusion after a while I was like holy [ __ ] that makes sense your new self fights with the work and your current self fights with resistance so all

this comes down to this this whole thing this whole module self Transcendence is what is stronger your ability to work or your current self's ability to resist that's it we boil it down to those two things and now that you've heightened your Consciousness set a goal and started taking action towards growing into a new version of yourself your current self is going to kick at spit scream at shout at abuse and seduce you your current self your current identity as this living breathing psychologically tangible thing is going to do everything its power to survive and

the only thing it can do in its power is resistance right it doesn't really have any other tools or things to use and so it takes one of these 30 things or multiple of these 30 things and starts throwing them at you to try and survive it will do everything in its power to survive it has no moral code and it will go to any length necessary to maintain its life it will lie to you manipulate you make you doubt yourself Panic you scare you seduce you make you comfortable everything you name it it will

do it the thing about the current self is it knows you it knows like your mind and your brain and what that wants because it's basically built it and so it will give it will give you like hell and it will really throw things at you because it knows you so well that it knows that if it puts YouTube in front of you then you'll going to click on it because that's what it's built your dopamine Pathways to to want and so it's hard to beat it's possible to beat but it's your only opponent in

life and fortunately enough we've taken length to understand it we understand its traits we understand its habits we understand its beliefs we understand its patterns and and um its troughs and its Peaks we now also understand its main forms of resistance so we're starting to build this is why everything has been leading up to this right everything that I've done so far has been leading up to this slide right and understanding it it's kind of like imagine that when you try to start becoming someone else it's kind of like you've cornered a honey badger the

current self is the honey badger or it's like a lion or something and you put it in a corner and now you've got to try and kill it but that thing has got teeth and it's Got Claws and it's fast and it will just do everything it can to tear you apart and you may have already noticed it's a kick in right you've probably already noticed and if you haven't yet you will I promise the late night thoughts the wondering if it's worth it the questions the doubts the fears the negative emotions do not listen

you probably already started to experience the resistance right you at this point of this training through this module you have stepped into the ring with your current self and it's now going to start to fight it is going to start to throw stuff at you it's going to start to manifest resistance and that force of resistance will begin to generate pain because now you have to meet it with effort you have to work in spite of the doubt you have to face the work in spite of the procrastination you have to do the work in

spite of wanting the support you have to do the work even when it makes you feel vulnerable or even when it makes you feel scared you have to do these things and it's where work meets resistance is pain and sitting in that pain is what you have to that's the trial by fire if you can withstand the fire and withstand the pain of work plus resistance you will get what you want and all you have to do is face that pain and put up with it for long enough for your current self to die and

your new way to manifest pain is like the more pain you put yourself in and by by pain I don't mean like mashing up your ankles with a mallet the more the more like productive evolving pain you put yourself in the like it's kind of like you suffocate the current self with pain that's a strong idea the current self is suffocated by the pain that is a result of resistance in the work and the more pain you can put yourself in and the more doubts you can crush and the more fears you can fight through

and the more times you can do the work even when your body doesn't want to the further you suffocate it so you have to imagine the current self survives without pain and the more pain you have the more you suffocate the current self's ability to survive the current self has all of these psychological weapons all you have is the work but let me tell you the work wins every time every time the work is way more powerful than any form of resistance you can face it will always win if you just work if you do

the work in face of the resistance you will win because you will generate pain and that pain will suffocate the current self and by the way I know I get a bit passionate about I know I kind of get into these videos a little bit and I can get a bit carried away with my tone but I'm just talking from from the heart I want to keep this as um as sort of natural as possible because this is realizing this stuff has made me millions and it will make me hundreds of millions if not billions

in the line in fact I've got no doubt that will happen it's just going take time and the fact that I can share this with you that makes me happy so when you set a goal your current self locks horns with your desired self and this is what happens ladies and gentlemen you remember this right from um from breaking your chains from the last video where we talked about your oscillations and the oscillatory nature of life where you go to one PE and then you go to a trough and what happens here is when you're

facing resistance and when you're in pain that's when you're on this upwards Trend and when you're not facing resistance and falling down and letting it overcome you then you're falling down to the trough and so like when your current self and evolving self start having a bit of a battle or a war because it's really the only form of intercourse possible between them then this graph starts to manifest and we talked about flipping the floor and the standards and stuff and we talked about how to break through this thing and the the real the real

key ingredient is just basically the resistance thing because what we'll happen is like you'll get to this point here and you'll start to feel comfortable and proud and happy and that's just resistance once again it's not just negative like resistance doesn't just manifest in negative form with doubts and fears and and pain and stuff it manifests with a with other forms of positive emotion like pride and and comfort and so it will just it will do everything can to keep you in its current to keep you in your current place and the current self wins

when you give into its resistance the work is the key for as long as you're working on the thing you are beting resistance so I don't mean work as in like I'm going to go and build a website or yeah I'm going to go and create some business cards I mean the work is like it's the thing that you know you need to do it's the thing that you're really resisting cuz like you can go and build a website or you can go and like I don't know you can you can go and sort of

like try and like create some like slides or something or you can try and start doing you you know what I'm talking about there are actions that you don't need to do that have no impact on your goal whatsoever basically the key to this is that if the action doesn't create pain then you shouldn't even bother genuinely like if you're doing things that don't create like resistance or pain then you're probably working on the wrong thing now there are exceptions to this because you know like for example right now I am loving this I love

these videos I like recording them I feel no resistance towards recording them at all um um but I should still do them so there are caveats to this but for the most part like you need to be doing the thing that you need to be doing and so here's a great little image for this so we've we've all heard of the um the story of the Knight and the dragon and the Damsel in Distress in the cave and you know basically what happens here this is a very strong archetype for a very good reason on

the left we have your goal which is to rescue the the woman um or you know you're that's a you know what would you call that's a generalization right you're probably not doing this to rescue a woman um unless you've got um a dry vacuum that supports that of course but you've got your goal which is to rescue the Damsel in Distress in this case you've got your current self and its resistance which is the dragon then you've got your desired self which is the Knight and then you've got the Lance or the the you

know sword which is killing the dragon which is the work so your desired self slays the dragon of resistance through the work and by slaying the dragon and by doing the work you accomplish your goal so let's talk about slaying the dragon because now that you've now that you understand what resistance is how it manifests and where it comes from which is your obviously your current self and why it's there now let's actually talk about how to slay this Dragon because this picture here is pretty much a summary of my all of my points put

together and it's why like the the George and the Dragon Story is so popular even though it's so old very archetypal so let's slay the dragon so what is the work and why is it our best weapon against resistance so the work is your only weapon against resistance when you step into that boxing ring with your current self the only thing you have the only thing you can use to fight is the work right the work is the only way to keep the resistance at Bay and not full prey to its Charming deceptive nature I

Define the work as action it's having the intelligence to figure out what you need to do and then doing it in life there is cause and there is a effect we must cause to effect the work is the cause of the effect you desire and your goal is an effect it's a snapshot of the future and it's born out of the work to boil it down the work is basically forcing your body to take a physical action in spite of and against the resistance it has or feels towards taking it so what I mean here

is the work is basically doing the thing you know you need to do and the cool thing about this is you can't really do the work without the resistance the resist resistance like the goal creates the resistance and the resistance creates the work because well if you didn't feel resistance you wouldn't know what to work on so the work is basically taking the actions you know you needs to take it's not doing things that you know you shouldn't be doing it's not going and spending like you know three days watching YouTube videos on how to

do the thing it's sitting down and actually doing it and to clarify you know I don't mean any old work like you know inviting people to like your Facebook page or you know making some business cards or you know the these are these are resistance actions so when you start doing stupid stuff like going to get people to like your Facebook page or spending your days like figuring out what color you want your logo to be that is actually resistance that's warped priorities if you remember and you know what I'm talking about you you've probably

done stuff that you know you shouldn't really be doing if it's not signing clients or doing sales calls or delivering results it's or or hiring people it's probably not really anything that you need to be doing it's kind of like with with the gym or with working out it's like if let's say you want like let's say your goal is to run a marathon and you're not fit at the moment then running a marathon means you have to become someone that can right and so your current self who can't run a marathon doesn't want to

do that because it wants to survive so it starts giving you resistance and like all you really have to do is just go and run so it's like if you're like okay first day of marathon training what I'm going to do today is um spend the whole day like researching what shoes I could buy when in reality you should just basically get out there in bloody bare feet if you need to and just start running do the research in the evening if you want to so yeah and when you work resistance gets weaker the stronger

the resistance the weaker it gets after you beat it eventually after having taken daily action on your goal for a long time you will have transcended yourself the only path is to work the only way is to work so like I said if we want to kill we need to kill the current self it needs to Die the the the evolving self cannot come to fruition if the current self is still there it's one or the other you can't have both and so the best way to kill the evolving self and to grow and to

transcend yourself is to suffocate it with pain pain is like the what would you call pain Pain's like the Kryptonite of the current self right it's the thing that really kills it off it's like the the current self is almost like allergic to the pain and the more pain you expose it to the less chance it has of surviving and so if you want to increase your chances of success you just increase how much pain you're in and the only way you can increase how much pain you're in is by applying effort and work to

resistance right and you will often find that resistance gets stronger the closer you get to the Finish Line your journey through the fire may be 101 miles long and I can guarantee you that a mile 100 you will face the most resistance possible your current self Will hail marry the [ __ ] out of you emotionally so what I mean here is the closer you get to your goal the more resistance you will feel it doesn't get easier the f Into the Fire you get the fire gets hotter the closer to the end you actually

become or you closer to the end you actually are and so like when you when you've been doing this for some time and then suddenly you wake up one day and the doubt is like 10 times stronger the pain avoidance is five times more prevalent and the distractions seem 10 times more appealing that's when you know you're getting close because the the harder the current self kicks back and fights the the technically weaker it's getting it's kind of like just before it's about to die it really really just sort of unlocks like beast mode and

then it will just really just really fight back and you need to just keep layering on that pain just keep on suffocating it with pain it will be hell your current self will do everything it can to stay alive it knows you it is you it'll use your weaknesses your proclivities your impulses your drives your desires it will use everything it's got it will be hell on Earth to fight so remember when you're going through hell keep going right this is why I'm telling you this I'm telling you that you need to expect the pain

because the pain is going to happen the agony the Suffering The difficulty the stress the all of that stuff is going to be prevalent because when you when you lock horns with your current self like you have to do it and I can't tell I can tell you what is more painful not winning [ __ ] hurts it's horrible but that's why we must win and that's why we must be strong and that's why we must do the work so when you're going through hell keep going so what is the work and how do we

do well the work is getting your body to take an action it does not want to take and the work is doing the thing that you need to do but feel resistance towards doing so you can't do the work if there's no resistance this is why like we kind of want the current self to exist and we want resistance to be prevalent because like without resistance well what would we work on we wouldn't there would be nothing to do there there would be no cause to to create an effect and so the cause you need

to um or the work is the cuse you need to create the effect you want it's the action that that creates the reaction you desire it's your best weapon the work so how do we do the work well let's start with a question so what I'm going to do now is continue framing this because the strategies that I'm going to give you here aren't there's there's no sort of like tangible like strategy I'm going to give you some towards the end some like good ways to see but everything about this depends on your perception because

if you can alter your Paradigm and you know we talked about Paradigm shifts at the start is it you wonder why I put Paradigm shifts at the start this is why if you can alter your perception of pain and the work and the suffering and the current self and resistance just by altering how you see it will determine how you act on it and that will basically you know create all this stuff because most people see pain as the worst thing possible I see pain as the best thing possible I want as much pain as

I can possibly get I want as much resistance as humanly possible because the more resistance there is the more work I can do the more pain I can create the faster I can suffocate my current self to evolve so you don't want to see your current self as a negative thing you want to love that thing because without your current self there would be no resistance there would be no work there would be no pain which means there's no evolved self which means there's no goal so the key to the goal is to recognize that

all of this stuff that we don't want is exactly what we want and so you have to flip your Paradigm and see I'm hoping I hoping I'm doing a good enough job of articulating this because it's a beautiful thing to realize and understand and this is genuinely the big key this is is like the big big big big big big Paradigm Shift towards getting what you want so let's start with a question what's a Knight without a dragon that's a good question what is a Knight without a dragon well you just have an ordinary man

how could you be a knight without a dragon how could you be a hero without a dangerous situation to save someone from there cannot be a knight without a dragon sit with that for a second and actually just think about that it's through having a dragon that a knight can manifest for there to be a knight there must be a dragon the dragon creates the Knight what's a hero without a tribulation what's an admirable Victor without a fierce opponent the trial by fire creates he who can withstand it and that's all that's between you and

your goal all that's between you and your goal is pain and it's through enduring the pain that you get what you want the pain is the path so like I want to ask you this what would your evolving self be without your current self it would it wouldn't be anything it wouldn't exist like what would the work be without resistance it it couldn't exist there would be nothing there'd be nothing to work on because resistance tells us what to do right you everything like this works in a duality there'd be no night if there was

there's no dragon the Knight wouldn't be a knight if all he did was just ride a horse down to the cave and pick up the woman you know the the the Victor wouldn't be the Victor if he didn't have to beat an opponent you know when you think about like victory in anything like take MMA or fighting or you know take cycling or running or any sort of sport Olympics like how Victorious someone is depends on how difficult it was to beat their opponent because if you put like um Vladimir Klitschko one of the best

heavyweight boxers in the world if you put him in a ring with like a 10-year-old boy and he beat the [ __ ] out of him then nobody would think Vlad Vladimir Klitschko would technically be a Victor but he probably wouldn't feel like much of a Victor like if if the Knight had to like if the Knight had to go and slay the dragon but the dragon was like a baby dragon it was one foot tall and couldn't even conjure up like enough Flames to light a match then the Knight wouldn't be a knight the

bigger the dragon the bigger the challenge the more nightly the Knight is right the more ugly and and and horrible and evil your current self is and the more you the more that that thing is just really sucking and really doesn't like give you anything you want the worse that your current self is the better your evolving self can be the pain is the path and it's through the dragon we become the night it's through the current self we become the evolving self and so you have to recognize this what's a Victor without a strong

opponent nothing there there's nothing there so why would you hate the path you can't hate the pain you can't hate your current self you can't hate the resistance because if those things didn't exist well then there'd be no evolving self everyone has this tendency to hate pain and resistance in their current self like the I've told you the current self is the cause of basically the resistance and the resistance is the cause of the pain but like I've said we want the pain because the pain is how we suffocate the current self But the irony

is that the current the pain couldn't exist without the current self in the first place without the resistance so the current self kind of kills itself naturally but we can't do that without the current self existing and we can't evolve without being we can't become without being the current self is the path to the evolving self so don't hate it everyone has this negative relationship with who they currently are because they see it as the thing that is holding them back but the reality is that it's actually the thing that's pushing them forward so you

need to rekindle your relationship with everything you believe to be negative this is the key the reason I've been so successful in such a short period of time is because I love my current self now not in the not in regards to the fact that I love it for who it is and I'm settled with it and I'm happy with it because I'll never be happy with who I am which is quite a contrary thing to State amongst the current Society but I don't don't hate the pain I love the pain when when resistance manifests

when I have a really strong doubt I'm like oh thank God for that thank God for that resistance thank God for the pain that's coming as a result of that because without it I couldn't evolve I couldn't become you cannot become without being you must be to become without a dragon there's no night so we need a dragon to slay if we want to become a knight we cannot be a Victor without an opponent we need to be someone if we want to become someone Foster gratitude for your current self it's given you an opportunity

if you didn't have your current self you'd have nothing to become it's this understanding that makes me grateful for my current self and everything that it's produced so looking at this picture on the right here the guy at the top and Charlie Morgan I no longer recognize I am eternally grateful for that person because without him the one at the bottom couldn't have manifested think of it this way in sales without objections being present we have no opportunity to close the call most people see objections as the thing stopping them from closing the calls but

objections are actually doorways that we can use to close the deal and get the deal across the line and likewise you cannot endure pain without resistance being present without the fire we couldn't even have a trial to put ourselves through without our current self we wouldn't have a desired self to become so be grateful for the fire learn to love the pain and the resistance and its source because without it you could not become everyone hates pain but I love pain pain hurts and we have this tendency to believe that things that hurt are negative

and sometimes that's true if you break your arm or if you get slapped in the face or if someone like breaks up with you or if a friend stabs you in the back it's going to hurt and I'm not talking about pain with regards to like you know physical things like if you stub your toe and it's painful that's not good right because pain is actually it's a feedback mechanism that brain uses to Keep Us Alive so Pain's actually quite handy if your partner breaks up with you or if a child of yours dies you're

going to you're going to enjoy pain and it's not you don't want that sort of pain is my point you don't want to go and like throw your child off a cliff because you want to feel the pain because you think it's going to grow you that's not what I'm talking about here you know I'll come to this in a bit where we talk about evolving pain don't make the mistake of thinking that you want to seek out suffering wherever you can my point here is this is localized to personal growth and self Transcendent there's

a whole other world of pain that we don't really want to expose ourselves to because it genuinely is horrible and it doesn't do us much good if a family member dies and you see it it's a good thing you're kind of just being an idiot so just remember there's caveats to all of this and anything taken to it to its extreme will become its opposite and we know that pain is effort and resistance so let's talk about bathing in pain and I use the word bathing because I really want you to to sort of visualize

this I want you to just imagine that you're just going to sit in this thing you're going to sit in the bath of pain and you're G to love it it's GNA feel amazing so I'm GNA give you an action item and it's going to sound weird um what I'm about to tell you to do is going to sound a bit strange and it's not a conventional thing to put into a um business training obviously you bought this program to acquire more clients and make more money um I'm going to tell you to do something

and you're going to think it's weird but I want you to do it because it drills this point home perfectly I want you to go and find something that you can hold in both hands that weighs you know 1.5 to 3 Kg um it could be like you know I've got this water bottle here could be like a small bag of sugar some books a small speaker ju just go and find something that weighs a couple of kilograms that you can hold in both hands and and and hold out it sounds strange but just pause

the video now trust me I know that's a weird thing to US mean to halfway through a mindset video I'm sort of throwing a curve ball here but go and grab something from your kitchen I don't know grab like a pot or a pan or something and come back go and pause the video do that now so you you should have that item um and let's dive in so now provide provided it's safe for you to do so in a second here I'm going to ask you to hold this item between your hands and hold

it out in front of you with fully stretched arms so kind of like you know you want to grab the thing in between both hands and then just sort of like hold it out and hold it out in front of you so it's suspended you know above the floor and then gravity is obviously acting down on it and it's your shoulders are you know locked in holding this thing don't do this yet right so if if you're there you probably look a bit strange right now just stood there in the middle of of your office

just holding don't do it yet but the point of this is I want you to watch your brain in a second so you'll notice that the first minute or two you'll be fine but as soon as the burn sets in I want you to notice how your shoulders like start to hurt and then I want you to notice how your brain responds this sounds weird I know but what I want to do with this exercise is bring you con bring your conscious awareness to pain and the whole point of resistance and effort and the easiest

way to do this is is through this body thing so trust me and we want to bathe in the pain and I want you to watch your brain dredge up resistance to escape it this might sound weird right it kind of is but we must become aware of our pain avoidance and resistance compliance before we can can proceed so like this is going to sound weird but what I want you to do is grab this item right I'll do it now with my bottle of water and hold it out between both of your arms and

you know just stretch your arms all the way out and so that you're putting like you know muscular stress on your shoulders and as you're holding it there I want you to pause this video in a second here well you maybe just like pause it when you start holding it what's your brain right because what what we're now going to do is we're going to expose our body to pain and you're going to start to notice resistance so thoughts like this is stupid or that's enough or I don't really want to do that you might

not even have gone to find something right I want you just to sit there with your arm stretched out as you start to feel the burn in your shoulders and watch what your brain does just observe and you'll notice that it's going to start to resist the action of holding the thing out it will start telling you everything it can to put that damn item down it will tell you that you know you've had enough or carry on with the video now eventually you want to put it down I don't I don't want you to

actually like strain yourself or really hurt yourself here and if you've got issues with your shoulders you can try different exercise but my point here is I just want you to become aware of your pain avoidance loops and I want you to become aware of how resistance is currently operating when it comes to something like physical exercise cuz the work is quite intangible it's there you can't really localize that you can with examples but you can't really like feel it instantly right now so ignore every sorry every time your brain wishes you to um sort

of stop I want you to just conquer the resistance so every time you ignore the brain's wishes you conquer resistance now don't inj yourself you don't need to hold it for long just long enough to experience discomfort and notice how your brain reacts so pause the video this is I know it's weird but hold the item out in your arms and just watch as your brain goes crazy so just pause the video now and you can do this you could you it doesn't have to be this you could do a plank you could just hold

a squat position for a while you could just hold a press up position for a while uh maybe you want to like hold a sit up position just just find something that you can hold that puts your muscles under stress and then just watch your brain and it sounds weird but trust me do it so pause the video now and just go and wash your brain and now that you you should be back and you should have done that and you you might be cursing me for having bad shoulders but I want you to just

sort of start to recogn maybe even write down like what what thoughts you had there like what did your brain tell you what sort of excuses did it use did it come up with like you know did you start to feel some doubts towards whether or not it was a good idea or like what what happened basically I just wanted to bring your awareness to this thing because you know the the body is is quite clever and it obviously the reason it's creating that pain is so that it doesn't you're not at risk of dying

right that's usually why pain in the body exists but that little exercise was just geared towards you becoming more aware of your resistance patterns and what I want you to do is take that awareness into your work so when it comes to finishing this video or waking up tomorrow and doing what you need to do then noce the resistance so another example of this is pause the video now and go and send a cold email or go and make a cold call this is a great one right go and find a number of someone in

your Niche and call them do it right now and I'm saying that to you and you're going to start you I'm guaranteeing you're feeling resistance right now doubt that the person there's no point because the person's it's like it's too late for them procrastination I'll do it after the video um anxiety I'm afraid of what they're going to say distraction I'm going to do something else pause the video now and make a cold call it doesn't matter what you say it doesn't even matter like whether it goes well or not but I just want you

to get into the habit of facing resistance and putting yourself through this thing because I've explained it and you probably feel pretty enlightened by understanding it but now we need to put it into practice like like immediately like this I don't want you to sit on this information I don't want you to digest it I don't want you to continue with the video and then just sort of you know rest on it like okay we want to be taking action right now so go and find a phone number of someone in your Niche call them

and say Hey I want to sell you something if you got 30 seconds and that's what you have to say and if they say yeah sure then just try and sell them just say well I can I can do this for you and if they hang up it doesn't we're not trying to even book a meeting here we're just trying to overcome the resistance and cold calling is a great example cuz it's so instant and you've probably got so much negative emotion towards it so go and do it we just did it with the shoulder

thing you managed to face the resistance and the pain there it's no different to doing a cold call might sound weird if you're still watching this and you haven't done it yet please for the love of God go and do it because I'm not telling you this because I'm taking pleasure out of your misery I'm telling you because like this is the first step noticing the resistance noticing the Panic you probably feel your stomach sinking you're feeling sick you're feeling nervous your heart starting to beat face it pause the video and go and make a

cold call please not for if not for you do it for the person that you're becoming but just trust me go and do it so pain manifests instantly when effort meets resistance so when you've made that cold call or when you've held out that you know that that item in front of you for a little longer than your your body wanted you to you're going to start to feel resistance I'm pain sorry and knowing how to navigate pain is the secret of this whole thing so so let's talk about pain so by now you should

have made that cold call you should have held that item out if you haven't done those things then just do them because the only way to get results is to take action and if you can't even take an action like that then after what I've just told you just trust me go and do it so what is pain well I'll start by explaining that there are multiple forms of pain right so mainly mental and physical it hurts to stub your toe and it hurts to get your heartbroken I want it to be extremely clear that

this whole video and the next few slides are not intended for you to seek or aim to engage in self harm or seek situations that cause unhealthy pain in your life so you you might be like yeah Charlie says Pain's good so what I'm going to do is every morning I'm going to go and like put my hand over uh you know some boiling water and burn my hand every morning because I'm growing no don't do that don't be an idiot that's not what I mean pain is a defense mechanism its purpose is to signal

to the brain that we need to change something in order to survive or improve our chances of survival for example if you break your leg your body will send distress signal and pretty strong ones to your brain to avoid you from further damaging your body tissue so pain just prevents you from damaging body tissue conventionally and rightfully so pain protects us it might suck but it keeps us alive but as you've probably noticed these videos don't deal with conventional and traditional perspectives the pain we are discussing is what I've dubbed evolving pain and I had

to dub it myself because I had to name this because nobody else is talking about it there's no literature or anything to describe what I'm discussing here and once again to be clear we do not want to bring unhealthy and unnecessary physical or mental harm to ourselves right when you're it's it's this is it's safe to experience evolving pain as a result of meeting resistance with effort but it's not safe to put yourself in emotionally stressful situations for the sake of feeling pain and please don't do that please don't start you know hurting yourself unnecessarily

please don't start doing stupid things you know you want to take yourself to painful places in work and to evolve um and it helps to do that but you should be seeing my point here this this is not to you know take you beyond limits that are healthy so let's talk about pain so I've actually got a few points here um to do with pain we've got evolving pain locking eyes with the monster familiarity and pain pain is a compass the best method to defeat pain and catching pain avoidance Loops so now that we've now

that we've sort of worked through the bulk of this video um talking about resistance we're going to talk talk about pain which is obviously what comes as a result of meeting effort with resistance and we need to sit in pain right we now know that like we need to tolerate the pain and it's kind of like here's the thing it's like you've got to imagine that pain is like a swimming pool right pain is the water in a swimming pool you're getting into that pool with your current self so there's you the evolving self and

your mind and then there's your current self and you're both getting under the water and whoever can hold their breath for the longest survives that's really how this thing works and so we need to learn how to sit in that pain and stay in it just imagine that you're getting in it's like you could use any example like imagine that you and your evolving self are both doing a plank on the floor or you're both running and the first person to stop running I.E give into the pain is the person that dies so let's talk

about how to deal with this with these with these six points on screen so evolving pain just like your body signals um pain to the brain to prevent tissue damage the current sense of self you have signals paying to the body to prevent damage to itself so it's a signaling thing right and the current self is using it just as well as the body does and this is evolving pain in action when you start doing something that would grow you facing resistance and doing stuff and you feel discomfort and strong mental pain that's when evolving

pain is present so when you start doing something that would grow you and you feel discomfort and emotional pain then you know that you're in evolving pain that's really the key here and so that's that's how the evolving pain thing works it it just I just wanted to start by differentiating between like real genuine physical and emotional pain that your body is using and your brain is using to Signal distressful things that can hurt you if you continue doing them and evolving pain which is the pain that we want cuz otherwise people can get mixed

up here and I I really don't want the message to be mistaken so just please have the Prudence to differentiate between what I mean by evolving pain and like genuine pain that you don't want so the next thing is you have to lock eyes with the monster so what do I mean by this like the monster is the pain right I'm just going to give you some frames to sort of the whole point of this is just is it's framing this so lock eyes you want to look the monster dead on in the eyes you

don't want to waver in your sight you want to face the pain so like imagine that like sat opposite you right now is like you know instead of sending cold emails you actually just have to look this really scary monster in the eyes and you have to just hold the Gaze the monster you can't look away even though you want to even though it terrifies you to look into that thing's eyes you have to just stare at it it's the same thing as doing the work you want to face the pain you also you don't

want to live in denial so you don't want to delude yourself you can't really get away with anything denial is really it's the cause of most suffering like denial is when you convince yourself that you don't need to face the pain and can still get the result that you want that's what that's what denial is and you don't want to be in denial so you want to be you want want to see the truth and you want to be honest with yourself and objective with yourself here and if you know you need to do something

and you know it needs to be done don't think for a second that if you you can get away with not doing it like denial is the is is the current self's best friend because like it's the easiest way out of resistance or facing resistance it's kind of like you know I need to send some cold emails I'm just going to wait until like later on it's just denial like you're every time you're doing that you're just dening yourself of the truth and you want to bathe in the pain right so learn to love the

pain bathe in it eatting it up eat it up and gorge on it you want to see pain as this like yummy tasty meal that's sat in front of you you want to just imagine it's like a nice warm bath you're just chilling out in the pain the the more relaxed you can be in the face of pain and the the better you can Kindle your relationship to be with it with evolving pain specifically the better and befriend it face it every day until your body becomes familiar with it and welcomes it as a friend

you want to be friends with pain remember it's the key it's the secret it's the path so why would we hate it and it's vital that you recognize that pain is just a signal your current self or old self uses to cling on and survive it's a real thing and it hurts and you can escape the pain just to the sacrifice of your goal so this is why I said earlier like you can either face the pain now and not have the pain later which you'll probably still have it it's kind of just a constant

for anyone who wants to consistently evolve pain will always be present but my point is like you can you can not face the pain now and feel no pain now but you'll be in pain later and it will be 10 times worse than if you face it now or you can like face it now and then just do the work and then it will feel better later on and this is how the best athletes are trained so if you look at like the best athletes in the world like the Michael Jordans and you know the

Kobe Bryant and stuff these guys are trained to sit in isometric holds for hours so an isometric hold is like is it's a type of exercise where you kind of just hold a static position that puts your muscles under stress and you know kind of what I did with what I got you to do with the holding the thing out that's like an isometric hold and it's excruciating it's Agony but what we get these athletes to do or what they get what the trainers get them to do is they get the the athletes to sit

in the pain because this trains them to be relentless it trains them to condition themselves so that when the pain is present when it's time to perform they don't waver or falter and you need to treat pain in the same way you must become pain seeking so you want to look for as much evolving pain as possible you want to engulf yourself in evolving pain you want to bathe in it like I said you want to eat it you want to gorge on it you want as much of this stuff as you can the more

evolving pain you can expose yourself to the faster you become who you want to become the more intense and like the more intense the pain the more like the longer the pain exists for the harder you feel the pain like the intensity of it the more more pain you can have the faster you will become who you want is honestly it's just the best weapon you have for like suffocating the current self so you can become someone else and the best part is that after a while you're actually going to start to enjoy the pain

and the suffering you will begin to take comfort and discomfort and you'll be able to derive meaning and pleasure from pain so I promise you pain doesn't have to be traditionally painful right like you you can actually completely sort of like reverse the the meaning of the word now it's always hurt and it's always going to suck but you can actually derive like pleasure and meaning from the sensation of pain and Agony and suffering mentally with regards to evolving pain obviously if you break your leg you're not going to be like oh my God I

feel that's amazing you kind of just can't convince yourself to do that but when you recognize that pain is the thing that you want and it does help you then you start to want it and that's where I'm at now like I I want the pain like my favorite exercises to do are like really in tense like all the way to failure as painful as possible because I know that that's what helps me grow and that I can I can take that relationship with pain from my workouts and put it into my work and you

know it's possible to to love pain and this shift only happens when you open your mind to the idea that all the suffering Agony and pain is productive and helpful because without pain and suffering you cannot become it's the ingredient and pain is the growth pain is growth it's a synonym for evolution if you want to grow develop and evolve the only path you can take his pain so [ __ ] face it right get up every day and lock eyes with the monster you want to you want to look at it you want to

lock eyes and you don't want to unlock your eyes you want to look at that monster you want to look at the snake in the eyes you want to you know face the fear you want to do it and this sounds like a motivational little talk here but like I'm telling you like it really is just the secret and you want to seek pain everywhere right you want to apply effort to resistance everywhere in your life not just at work but in your relationships in your exercise in your diet in your sleep everywhere you can

see resistance you want to face it because you want to build like a pattern because the brain uses patterns to behave and if you're not fac if you're going to the gym and and working out and you're not working out properly then your your brain will use the same sort of like algorithm to conduct its work so you want to seek pain everywhere pain avoidance in other areas of your life will manifest in your business pain conditioning is a universal neurological rule if your workouts are halfast and lazy this will seep into your work if

you decide to lay in instead of facing that day every now and then this will seep into your work so you can't just become like a pain seeking pain seeking missile machine in your work you kind of need to do it everywhere to every opportunity you have with resistance like I used to have this with relationships to be transparent with you I used to really struggle with um intimate connection and building relationships and it was one of my biggest struggles for a long time and every time I would would um get close to a relationship

and loving someone I would feel this insane resistance like real true genuine panic and fear and resistance and I realized like okay well this this there's this resistance thing behind that resistance is a huge amount of growth and so I met it with effort and now I'm really happy with my relationship and I don't have that problem anymore and I could take that sort of algorithmic potential and that like set of rules and conditioning and apply it to my work and I found that by doing that my work became even better and I made even

more money and so like if you've got something in your life like you know with your room maybe you maybe you've got a really untiy room or really untiy office um and you've got resistance to cleaning it it's like well there's resistance it's Universal it doesn't really matter if it's work or you know washing up your bows and your sink you know keeping everything clean like your brain doesn't really it can't differentiate between sending cold emils and washing up it will use the same set of rules for everything so do like if you want your

work to be productive and if you want your your life like if you want to face the pain in your work and face the resistance in your work and meet resistance with effort to create pain to drown out your current self then you need to be doing that everywhere in your life everywhere otherwise you're just kind of screwed because like one one shink in the armor will bring everything down and pain is raw potential it's The Universe telling you what to do the more evolving pain you feel the most you are evolving it's direct feedback

from the universe so imagine like imagine this for a second this is interesting imagine if every time you faced the pain you were rewarded with $100 in cash you'd face it all the time so if it was like send cold emails make $100 you would do the the cold emails maybe more um but the thing is that you actually are so the rewards really do exceed $100 you can trust me on that like every time I send a cold email like we figure it out we make like $100 whatever might not be exactly accurate but

like with YouTube I figured out that every time I make a Youtube video um I make like three grand sort of reverse engineer the numbers and like YouTube videos are sometimes painful to make so every time I face the pain of making a YouTube video I make $3,000 and that's a result of making like having like a 100 videos and making like $300,000 in core sales from YouTube it's kind of like you can reverse engineer these things and every time you face the pain you make money so you got to rekindle your relationship with evolving

pain to love it fall in love with the pain with familiarity this is the next point so you like and love what is familiar with you or to you so if you've ever wondered why you love someone so much it's just because they've served you a lot of Impressions the only way your brain can really love something is like whether or not it's familiar like seriously at a base level the only mechanism the brain uses to determine how much it likes something is how often it's exposed to it and like you know if you love

pasta well it's probably just because Pastor has served you a lot of tasty Impressions right this goes back to the whole negative emotional experiences and positive emotional experiences we've had to build beliefs the same is true for emotions right a lot of depressed and anxious and worried people stay that way because their brain becomes familiar with emotions now they may not like the feeling of depression or anxiety and they may not feel comfortable with that and it may feel horrible but their brain doesn't really care because their brain just wants to keep producing what it's

already produced and so the person may dislike feelings from their states but since it's what their neurochemistry is familiar with they'll always default back to this state because the brain likes familiarity it likes predictability even if it's in pain it will stay that way take someone who's already always stressed you know they don't always want to be stressed but because they're familiar with it they'll always default back to being stressed you you can change this by the way and that's obviously the whole purpose of this mindset module um is to take your way out of

these states but you can take advantage of this familiarity bias the brain has um if you are always in evolving pain then you will eventually settle into a familiarity with it this is the best Advantage I have I absolutely cherish the evolving pain I love the suffering and I find great meaning and joy in overcoming it like I'll basically skip to work I'll skip to the gym knowing I'm about to do a disgusting workout and it's not because like I don't like the pain sorry it's not because it's not going to be painful because it

is it's because it's going to be painful that I love it so much that might sound masochistic it truly is like not from a sexual sense but genuinely this is this the secret is just to like expose yourself to so much evolving pain that eventually you'll evolve and then you'll attribute the evolution to the pain and then you'll want to get more and more of it it's kind of hard to do in the initial stages but if you face this for long enough and start to evolve because of it then you'll attribute your new emotional

state and feeling great to the pain and that's how you fall in love with this thing and that's how familiarity generally creates this um this response and you know I had to overcome pain um and resistance to put these slides together in the last 20 minutes you know it took some time um and you know with with making these slides it was quite painful it didn't feel great to make them but like I can derive pleasure and happiness from that feeling of discomfort because I've done it so often and this is basically Stockholm syndrome Stockholm

syndrome is basically where like someone get you can get kidnapped and like hate the kidnapper but then when you get rescued you want to go back to the kidnapper like it's actually a thing you can Google Stockholm syndrome it's really kind of [ __ ] up but it basically explains how this familiarity thing works like like you you can love what you think you hate genu and you can brainwash your brain to love pain it just takes a few years and just know that it's possible and trust me if you expose yourself to a certain

state for a long enough period of time you'll always default back to it so you can actually manipulate your state if you put if you're if you if you put yourself in evolving pain a lot then eventually you would want to be in evolving pain all the time CU stockhom syndrome like that's how it works familiarity will always default back to what it knows and so like right now if you're always in a state of comfort then you always default back to comfort and we want to try and fight that and that's what we're doing

with this module but you want to try and put yourself in so much evolving pain that eventually like it's all you really want to do and be in and eventually you'll just want to be uncomfortable and you'll find comfort in that because we find comfort in what's familiar and so for whatever reason that's how the brain works so we can hack this so the next thing is that pain is a compass if your work is pain-free then you're working on the wrong thing or you're just not doing it with enough intensity if there's no pain

there's no growth it's really that simple if you ever find yourself working on something that feels easy painfree and comfortable then you're going to be in some trouble for down the road but there's a caveat to this because there's going to be parts of your business and parts of your work that you really enjoy so for example I really like sales calls and I find sales calls easy and painfree they still grow my business so it's there's a caveat to this right I really enjoy the calls I also enjoy recording these videos and sales calls

and recording these videos like the actual physical act of recording them are two Like Instrumental parts of my business growth um it's just that at the start I really hated both of them but now that I've done them for so long I actually love them so you you can rewire your brain like this but generally speaking whatever you feel the strongest levels of resistance and pain towards is exactly what you need to be working on so if resist if if you feel huge resistance to outreach and that's the only thing you don't want to do

it's the only thing you should be doing and this is the easiest way to figure out what you need to do and what actually constitutes the work so I have questions all the time from people like Charlie what should I be working on like where should I be putting my attention and where should I be working and the answer is wherever you feel like is going to be the most painful and the reason pain is a compass is because your current self will muster up the most pain for the activity that has the biggest potential

to kill it so your current self and your Consciousness knows like what's going to threaten it the most and whatever is going to threaten it the most is what it's going to kick up a fuss about the most so just do that and it will wrap the most important activities in a huge shout of resistance and then burn you like hell when you try to do it this is why everyone struggles with appointment booking and Outreach this is why appointment booking and sales are the two biggest problems for for new business owners or people just

anyone in General trying to grow a business it's why they struggle so much with acquisition it's not because it's a hard thing to learn or do it's because it's like the main thing that would kill their current self so if you've ever wondered why You' struggle so much with appointment booking and sales and cold email and cold messaging and why it's so hard for you to do things that generate clients it's because well generating those clients would result in a different self and that would be killing your current self and so the reason you fill

this resistance towards those activities is because they are the main thing that will help you grow notice that notice this and recognize that the most painful activities are the most important ones to get what you want appointment booking isn't hard sales isn't hard you make it hard with how much resistance you meet it and the reason that happens is because your current self recognizes those activities as the most threatening to its survival if you ever stuck on what to work on just look no further than whatever it is you're resisting the most and deep down

you know what you need to do you know what you need to do right if if like when if come on if we're really being honest with ourselves we know what we need to work on we know what that thing is so [ __ ] face it right so the best method to defeat pain is love love will win every time right n said he who has a why can bear almost any hell right so you have to love who you are becoming you have to fall in love with your evolving self and tie your

heart to it you want to really love and cherish who you are becoming you want to really love and cherish the evolving self because if you can do that and you can love and cherish the evolving self then you're working for someone else not who's not yourself the problem with working for your current self and working for yourself at the moment is because you may not like yourself right you may not you know what you've done and you know what you deserve and what you don't deserve and deep down you probably aren't too happy with

the person you are right now which is why you're watching these videos if you're working for yourself then you're always going to self-sabotage because going to be sabotaging who you hate it's easy to sabotage who you hate it's hard to sabotage who you love so you want to work for your evolving self not your current self and you want to treat yourself as though you are someone's responsible taking care of you know your current self and how it operates and you probably don't like it so you know there's no real excuse for sabotage in that

case so just get to work you know it's it's really nasty one to navigate because a lot of people don't like themselves because they know what they're like and they know what their flaws are and they know where they fall short and they see themselves as someone Unworthy of success so this is why we have to create an evolving self so we can look at that person and think that's my hero there's a saying that I think Warren Buffett says that you need everyone has should have a hero [ __ ] that just have like

well your hero should be your evolving self I think Warren Buffett was right there but like Warren Buffett should have said and perhaps I'm challenging one of the richest men on Earth so take this with a pinch of salt but what Warren Buffett should have said is like everyone should have a hero and that hero should be you and you want to Source your dopamine from the process not result so love is like kind of just a chemical reaction it's just oxytocin basically for Intimate Relationships usually but love is kind of just a concoction and

a cocktail of different um neurological like neurochemical uh what would you call them like transmitters and stuff like dopamine and so you want to Source your dopamine not from actually being the person who can but becoming the person who can so you want like the evolution to create the dopamine not the actual result of the evolution itself and most importantly you need to love your current self for giving you the opportunity to grow this may sound backwards but we've talked about this you don't want to love yourself in the sense you're settling and love something

you secretly hate but you know you need to channel love and gratitude towards your current identity for it is the dragon that allows you to be the Knight without it there couldn't be a trial and there would be no pain which means no growth and catching pain of audience Loops so this is a really simple one you want to work on becoming more aware of your resistance patterns and pain avoidance Loops so once again if you want to do it again pause the video make a a cold call right you'll feel the same resistance but

like just keep doing that like find something that you really resist and just consistently face it over and over and over again because the more you do that the more pain you put yourself in the stronger you become and the stronger your evolving self becomes the weaker your current self get so every time you just catch yourself feeling down just take some action right so this is actually the key that I if I can isolate what I did all the time when I started Imperium um this was the main this the main thing so work

on becoming more aware of your resistance patterns and pain of wind Loops so the single most important thing I did when starting Imperium every time I felt the urge to stop sending emails or call messages or every time I doubted the business or every time I doubted myself or every time I felt procrastination to the work or every time I wanted an accountability partner first every time I started doing some research every time I started getting distracted I any Whenever there was a resist Whenever there was resistance like in any form at all even it

was 3: in the morning whenever there was resistance I would open up my phone and send more Outreach this is the single most important thing that I did in starting Imperium and also North flow whenever resistance manifested anywhere in any form in any shape I would notice the resistance and I would do the action that grew the business because I knew that by doing that it was painful but I knew that that pain would eventually subside and it would allow me to grow and if I hadn't done that I wouldn't be where I am today

so every time I felt a negative emotion towards appointment booking I'd go and send more messages you know if I was worried about opening my inbox to find no replies I'd open my inbox and send more emails right every time you notice resistance fight back with the work so don't let yourself sit on it if you're sat there at like you know 6:00 p.m. after having finished work and you suddenly start feeling huge amounts of Doubt go and send emails go and make cold calls go and do Outreach right anytime that you feel resistance towards

like growing your business or becoming who he who can or she who can go and do the single most important activity to the growth of that thing and just do that for like 3 or 4 months and I promise you will be where you want to be like maybe not in 3 or 4 months it might take longer but like just building that sort of like it's like an if this then that statement it's like classical conditioning feel resistance do work most people feel resistance do nothing but if every time you feel resistance you can

train yourself to immediately retaliate with the work then you will crush it it's when you wait like an hour it's like oh there's some resistance some self-doubt okay I'm going to wait and do those cold emails l no like even if it's like I don't care if it's 1: in the morning and you're having all these self-doubts open up messenger and start sending messages open up LinkedIn and start sending connection requests and sending things like make make cold calls to bloody Australia if it's too late at night just every time you feel resistance do the

thing that you need to do do that for a few months and you will completely change your life I promise you the first step is awareness the second step is intolerance finally let's talk about the General's perspective um this is a really I'm I'm going to give you a little skill here and something you can learn to do that will completely change your life um I'm hoping this video is you know life-changing enough as it is but I want to give you a little strategy and another little frame that might help you face the pain

and do the work you must learn to control your body the body is your physical state it's the combination of all your emotions and resistances and it's basically like you know the thing that you tell like you tell the body what it needs to do and then kicks up a fuss so there is the puppet and there is the Puppeteer there is the character and there is the player there is the soldier and there is the general there is the body and there is the mind the first ones here the these are the body so

most people are slaves to their body the body wants to do something and the mind gives it the body doesn't want to work the Mind turns a blind eye the body wants to binge Netflix for a day the mind complies the body feels nervous the Mind lets off the body is like the puppet right so you have if we look at this on the left with this puppet and the hand with the strings your your body like most people's body and most people's character or puppet is pulling the strings of the hand instead of it

being the other way around so you need to remember that you are pulling the strings it's kind of like your mind is the hand and your body is the puppet and like right now your body the puppet is probably actually determining what the hand does instead of it the other way around like your hand's probably forgotten it's got the ability to even and like pull the strings on this thing and it's the same with like um like being a character and a player and if the body is running the show then you will fail you

must learn to flip this relationship and control the body so in green here right really successful people do not let that do not let their body run them they pull the strings they move the joysticks and they send the soldier into battle their mind sets the action their body complies if the mind is running the show then you'll win the Mind wants the body to work out the body goes to the gym the Mind demands a 12h hour work day the body gets it done so you want to see yourself as the general and your

body as the soldier you want to see yourself as the player of the video game and your body as the character you want to see yourself as the Puppeteer the hand and your body as the puppet and so you have cognitively in terms of your mind the ability to pull the strings to send the soldier into battle and to tell the character what to do instead of the other way around you have that ability you just have to recognize that you do most people like they forget they are the general they forget they are the

mind they forget they're the player they they forget they're the Puppeteer they just think that they are this puppet or this character in the soldier or the body and they just let this thing run run wild when in reality you need to learn how to switch this around and change it around because like if you're not careful your character your body will like completely run the show and if your body's running the show then well you're never going to face the resistance because it doesn't want to and when you try to take the re of

the body body it will scream and kick but that's where action stacking comes in so I'm going to give you a little strategy here because it feeds back into this sort of like doing the work thing so mind and body most people are slaves to their body that's not what we want when you try to control the body and send it into battle it will kick and scream and it's essential you don't listen to its screams right now this is where action stacking becomes helpful this is where you double triple or quadruple or even 10x

down on what you ask the body to do if you tell the body to do 10 calls and it starts freaking out force it to do 30 if it throws more resistance for 30 force it to do 100 so another just pause the video go and make a cold cool right now and if the body is like freaking out and you're feeling huge amounts of resistance to doing one cold cool make it do 10 if it does 10 it's still freaking out make it do 100 this is called action stacking and it's one of my

favorite strategies for overcoming resistance and getting my body to basically comply because you know if I'm like running and I'm like there's a few examples down here at the bottom actually um I'll go through the running one in a second so when I started I was terrified to send cold emails and I set myself a target for 20 a day and my body would resist 20 emails a day so I made it do 40 and it got to 35 and started kicking again so I made it do another 40 this is how we get compliance

from the body take control and beat resistance so if I'm going for a 10 col run and my body starts kicking up a fuss I'll push it to run 15 km and if my mind says a 1 minute Plank and my body says no Then I'll extend the plank to 2 minutes and make the body do two eventually the body will learn who's boss and it will know that by kicking up a fuss or fighting back results in even more of what it doesn't want to do thus building compliance so the easiest way to sort

of we don't want to enslave the body that's the wrong metaphor but the easiest way to get the body to comply with the mind's wishes is to to teach the body that when it kicks back like it has to do more So eventually it stops kicking back and it stops fting because if I tell my my character or my body or my puppet hey mate 100 sales calls or 100 cold calls sorry it knows that if it fights that then I'll make it do 200 right it just knows it's learned that that that's it's like

an animal it's learned that fighting back results in double the pain so now I have no issue setting things and doing things because like I'm always trying to extend This and like improve like myself so like with these mindset videos I've really gone the extra mile and my body kicked up a fight and I was like all right mate well let's make each video like 2 to 3 hours long and let's really dig into the the depths of the trenches here psychologically and then when it kicked up a fuss about that I was like all

right well we're going to go into everything and when it kicked up a fuss about that then it I'd go into even more and then eventually it just stops fighting because it knows that the more it fights the more you give it and so you want to do this with like cold cause or Outreach like find the thing that you're resisting right now go and do 10 of them and like if you if you're afraid of doing cold emails then go and do 20 and if it kicks up a f at 20 do 100 there's

no you can take this thing to too much of an extreme because eventually do you can really hurt yourself if you're like if if your body is kicking up a f at 10 km run and you make it do 100 kmers you might run yourself into some problems but my point here is that you can't really take it too far when it comes to these sort of like intangible business efforts and here's a good way to to remember this a good metaphor so when your body like when you say all right body 100 cold calls

or all right body 50 Outreach messages or all right Budd go and record this video like when it when when it gives you resistance when it shows up like and gives you resistance you want to give it more so here's the the best metaphor when your body shows its fists for a fight pull a kitchen knife if it pulls a bigger knife pull a pistol if it pulls a pistol pull a machine gun if it pulls a machine gun pull a grenade launcher so what I mean here is like when your body shows its fists

you show a knife if the body's like got a bigger knife then you show a gun if it shows a gun then you show a bigger gun and you just want to keep doing that until it runs out of stuff to show you that's how I see this because you can defeat fist with a knife you can defeat a knife with a bigger knife but you can't defeat a bigger knife with a gun but you can defeat a gun with a bigger gun right so you just constantly layer it on an action stack more and

more so if it's like Charlie I don't want to do 50 sales calls you're going to do 100 don't want to do 100 you do 200 and you just keep doing that until it learns to stop fighting and this is genuinely the easiest way to build compliance from from your body and your character and eventually you can learn to pull the strings and if we go back to this like puppet thing you can learn to become the hand and stop being run by the puppet it's really cool so couple more points um if I go

in here so the caveat is that to remember that you have biological limits and they're not much fun to meet you need to trust me on that so you want to still set and stick to a routine for relaxing and having downtime there's only so much your body can before it breaks and sends you into burnout so I've burned out before and it's very unpleasant and by burned out I don't mean like I've just worked till I'm a bit tired I've genuinely worked to the point where I've had to go to doctors with like serious

like psychological disassoc disassociative psychological problems to the point where I've worked so much that my cortisol levels are so high that I can't even get out of bed and I've actually taken myself to that point and it is really horrible and that's what happens when you pull too much on your body you have to remember that your body has nukes your body will will and can win right but it kind of secretly wants to be pushed and pushed and pushed so like you have to realize that if you if you if you don't give your

body a break and if you if you're like seven days a week just like constantly like on this thing like giving it 10 times what it what it wants to do it will eventually just like die right that's the truth if I just kept working through that state of burnout I would literally probably die like my stress would would just be so high that I have a heart attack or something I've only been there once and I'm never going to go there again and this is like a big lesson don't take this to an extreme

like you want to take it to an extreme but not the extreme so you know set and stick to a routine for relaxing and having downtime you like if you aren't careful your body will just not allow you to do anything so the key don't beat yourself up for having limits allow your body to recover and rest right reward it for its compliance you know like every now and then you can go and have some fun every now and then you can go and like watch some YouTube or every now and then you can play

some video games there's nothing wrong with giving like intermittent reward the thing is that the general knows when the soldier is too tired to fight and one day the soldier May shoot the general when he isn't looking if pushed too far even video game characters need to rest sleep enjoy and recover right take action stacking to an extreme at your peril so it's a good tool to have and you want to have the prudence to not use it to an extreme because if you keep using it and your body just eventually you'll learn like you

you'll figure out like where your limits are like when you when you feel like just like I used to have this like nauseous thing where I stressed I I put my body through so much stress that eventually it just maybe I like I'd wake up every morning and basically like be sick because I'd put myself through so much work and I'd have panic attacks all the time and like I would just I got really skinny and like I like I was in this constant state of brain fog and I felt like I was completely disassociated

from reality I've have been there and it I it took me like three four months of no work to recover from that and it wasn't worth it but I wanted to see where my limits lied and I would not recommend you do that so when you feel like you know the body will try to pull some Smart Ones on you and convince you you're burning out I can't tell you when you're burning out only you know that but sometimes it's better to be safe than sorry so don't sacrifice your body and your General Health and

well-being to get what you want faster it's not worth it you you have to remember that like it's kind of like you have biological limits and you can only drive as fast as the road allows you to drive okay so be careful so let's talk about another kickass method to get the work done build compliance in the body and face the pain and this is the last point it's called the General's perspective this is awesome the General's perspective is where you take a third person view on yourself this makes managing pain 10 times easier and

when you're feeling resistance and huge levels of negative emotion it helps to pull yourself out of into the third person and visualize your body in your environment and this is kind of like awesome let me explain this like life is a video game so the best way to visualize this is to see your life as some sort of video game and when things get tough you can take yourself out to the third person so you don't want to take yourself out to the third person forever because it's just a in you can't live like that

but when you're really going through the pain and when you really are in that state of like real Agony when you're like 100 Cals deep and you've got 200 more to make third person it and I'm going to explain how so in the video game you have the character then you have the joysticks and the joysticks you know you have the thumbs on the joysticks and the thumbs will tell the character what to do and it does so without complaint the character will need to rest and relax from time to time but for the most

part that sucker just does what the thumbs and the joysticks say and this is hugely important it's a really good thing to have as an entrepreneur it allows you to step back and analyze your decisions emotions and actions to get a more rational view on things and as entrepreneurs we have no boss we have no one to answer to no one to hold us accountable so you need to learn to analyze your own actions and pain avoidance Tendencies as no one else will so like if I didn't have Bo as my business partner I would

probably burn out all the time because Bo knows me and he knows when to say hey Charlie like give yourself a [ __ ] break man um and like with this third person thing with the General's perspective if I'm like feeling o of emotion let's say like someone does something really horrible like a client does something awful I mean has never happened with imp we've never had like negative relationships with clients but like you know if if something really wrong and then like my sales rep like quit and then my business partner like quit and

then everything went wrong and I got like 10 refund requests at once like that would create a lot of pain and a lot of emotion and I'd probably want to just go and hide but you need to face the pain the resistance and if you're not careful you can make mistakes in those situations so by being able to take yourself out to the third person and look at yourself like you're looking down and on yourself as opposed to being in the brain you're like looking on the brain you can make better decisions and you can

sit through painful situations I do this a lot when running so this is a skill you develop it helps to create stressful stimulations right simulations so for example like running planking isometric holds um any sort of endurance sport you want to sort of find like an exercise because the physical way is the best way to do this because it allows you to simulate it but like go for a run and like just watch yourself running in the third person I'm going to explain how to practice this in a second and how to actually start get

started with this but like you want to find like a monotonous sort of activity that doesn't require much thinking and then take yourself to that activity like running for example or swimming or cycling and then when you're doing it and when you fill the burn and feel the pain just imagine yourself looking over your shoulder like a meter away just watching yourself run down the road it's it's a weird thing to do but it really helps you disassociate from the pain and just basically sit with it for longer so let's give it a go um

you can take whatever angle feels most natural for me it's over the left shoulder or to the left directly and there's some steps below so let's actually try and visualize you right now so you are where you are you sat down or stood up at your desk and just watching this video I want you to shut your eyes and this is an action item for you and we're going to visualize you in your current state now you might not be in any pain right now you might be in a bit of pain it doesn't really

matter that the main thing is just getting started with this visualization so you you you'll have a natural angle for me I can see see myself in third person better from the left right so from the left side of myself I can see myself at like directly behind me from like behind my head um over to the left shoulder or I can see myself like directly opposite me to the left whatever comes most naturally is what you should pick if I tried to imagine myself from the right it just wouldn't feel weird the reason behind

that by the way is because I have a belief that my left side left angle of my face and my body looks better than my right side so all of the pictures I take of myself are usually of my the left side of my face so you you probably have like you know you have your good side and your bad side depends depending on how you feel about yourself and you'll probably find it easier to visualize yourself from the good side so I've seen so many pictures of myself where I'm tilting my head left which

is why I can visualize myself better in the left so if you're wondering like right or left that's a good way to start but anyway enough of that so we got six steps Step Zero right do these right now so stand up and walk over to where you want to third person view yourself from so take a mental snapshot of the space and key details so stand up right now out of your desk I know this is weird I've got you to hold like a bag of sugar in front of yourself and write down what

you feel resistance to but just trust me this stuff is great um go over to like where you want to see yourself from so it could be like a meter away from you from behind maybe you want to see yourself over to the right to the front a bit doesn't really matter which angle you take okay I I find that the third person over the shoulders the best cuz I've used to play a lot of third person video games and it's what is usually most intuitive so go and stand over there go and stand where

you want to see yourself from and just look at the environment right now we're not going to imagine yourself in the environment um although you could stand there and technically imagine yourself in the environment if you wanted to um but just look at it and I want you to get a mental snapshot just sort of like blink your eyes as if you're taking a picture of it right sounds weird notice the key details so any colors anything that's out of place anything that's weird then I want you to come back to your desk and sit

down and I want you to shut your eyes and I want you to put your hands over your eyes so it's dark right we we want we want to sort of see Pitch Black basically so you can turn the lights off or whatever but you want to be in this sort of pitch black environment so you know put a t-shirt over your face or just like hands over the eyes so it's really dark you shouldn't see anything at all no light coming into the eyes this is the this is the key eventually you'll be able

to do this with your eyes open but for now just pitch black now imagine yourself sitting or standing in the position that you were just in so take yourself out of your this is going to take some practice and it feels weird I promise even if you get a grainy image it's really good imagine yourself sitting or standing a meter or so away from your body in the position you adjust in now with your eyes closed I want you to visualize a micro detail relevant to your environment so it could be the color of your

T-shirt it could be a watch it could be your hands over your eyes it could be the color of your fingernails it could it could be a watch it could be the water bottle it anything right the name on the water bottle or the weird bag of sugar you've got from doing that strange exercise just notice one specific detail in that environment now from that detail paint the picture of the macro this is where it gets hard but you should be able to take one detail and then you should because you can't really have that

detail in the environment without visualizing the rest of the environment you need the macro to support the micro so you can visualize the the micro in detail but the macro will probably be quite grainy now what you need to do is try and separate yourself from the micro and allow the macro to naturally manifest don't necessarily try to see the thing just shut your eyes and imagine standing in that position you were just in and looking at yourself with your hands over your eyes looking like a bit of an idiot okay do that now you

want to start now that you've got this grainy image of yourself and won't be perfect it'll probably be quite rubbish now you need to start visualizing the detail in the environment so now I want you to start noting your posture your desk the chair you're in right what's in the back ground what can you see what color is at the wall um like is are you hunched over are you sat up straight is your is your head forward is your head back are you relaxed do you look tense are your feet on the floor are

they slightly off the floor are your legs crossed just start to notice the physical behavior and position that you're currently sat or stood in and now that you have a solid image take a physical action so now for example just shrug your shoulders right like actually shrug your shoulders physically okay and from that third person's perspective obser observe the shoulder shrug so I'm going to just shut my eyes and put my hands over my eyes and shrug my shoulders and in my image in my mind the shoulders are also being shru and then maybe you

want to lean to the left right and then observe in the third person your body leaning to the left and then lean to the right and you can start to play around with this and you may struggle to achieve this and get clarity to begin with and it may feel like you're looking at yourself through one of those Nokia brick phone cameras that that only has like 144p quality to begin with but this is enough to separate yourself you need to work on this skill eventually you will be able to do this with open eyes

in the thick of some serious pain resistance or negative emotion and you want to try giving it a go like we did with the exercise earlier um you know go for like a run hold a plank get into a squat position and like third person yourself out and watch you know if you're screwing up your face in the pain watch that it sounds weird and it is weird this is not a conventional thing to do but the General's perspective is an incredible skill to have because being able to third person yourself allows you to separate

yourself from yourself and it's kind of like if you if you look at an athlete on the TV running and they're in pain you can see they're in pain but you don't feel it which means it doesn't affect you which means the athlete is just sitting in it it sounds strange but just give it a go it's a great skill to have and I use it a lot and so next time your body starts throwing fists take yourself to the General's perspective and from that view order the body to do more and calm down so

if you're like I need to make cold calls I'm panicking take yourself out of the third person and then start to watch your hands dial the phone watch your hand pick the phone up and then watch as your mouth speaks the words you're not really doing it you're just allowing yourself to do it and watching yourself do it it's a great skill to have and it works really well that's the everything for this video that is trial by fire the main thing to do right now is action as much action as humanly possible go and

do the work find find the thing that you need to do that you're feeling resistance to that even by me suggesting you should do it makes you feel sick to the stomach go and do it do it now don't put it off don't listen to anything in your mind telling you you should do it later I don't care what doubts you have I don't care how you feel I don't like your emotional like I said before your emotional situation and state is not of the universe's concern it doesn't matter how you feel what matters is

that you do it so cold calls cold emails the the whatever you can conjure up to be the most painful to getting you what you want right now is what you should go and do right now and when you do five of them or 10 of them or 20 of them if you still feel pain do 100 and just keep doing it make make it a habit every day every time you feel resistance in any form go and do the work do the thing that you know you need to do to get the result you

want so once again this is all the resistance you're going to have to watch this video multiple times by the way anytime any of these ones crops up anytime you feel comfortable anytime you feel like you need to learn something before you do it any of these things go and do like cold calls or Cod emails or anytime you're doing anything just start taking action and I promise PR it's the best and most effective way of doing it and this is like just the big key so that is trial by fire do the work face

the pain love the resistance and you will get what you want and just remember train yourself to meet resistance with the work so every time you feel a doubt every time you feel an anxiety towards your work every time you catch a self procrastinating become become hyper aware of resistance and every time it shows its head go and do the work right pick an action like sending cold messages making cold calls sending cold emails or something pick an action that's actually going to help you get clients and grow or the thing that you need to

do and every time every single time you notice the doubt or the fear or the Comfort every time that comes into play and you notice it go and take the action that basically creates the pain because it's the easiest and fastest way genuinely like if I leave you if you take one thing away from from this module specific spefically that's the action item just become aware of every time you feel resistance and every time you feel it go and do the work so if you've just sent 10 cold messages and you start worrying about whether

anyone's going to reply open up your phone and send 10 more or if you sent cold emails yesterday and this morning you're like I don't want to send cold emails don't wait until later just do it now and genuinely it's the best thing that ever like the best strategy that I ever developed for doing the work and growing myself and getting out of my situation every time resistance showed its face I trained my body to meet resist resistance with work you can either meet resistance with compliance or work pick wisely I'll see you in the

next video thanks for [Music] watching hey everyone it's Charlie Morgan here and in this video I'm going to walk you through the productivity routine that took me from0 to 10K a month and I'm also going to walk you through how I manage my time and how I stay productive to the point where I've now made nearly $20 million with an online business so I'm going to walk you through my calendar my time man management my productivity system and just reveal everything so you can just basically copy it and make a bunch of money let's get

into it all right so what you're looking at here is the routine that I followed near enough to go from zero to 10K a month 8K a month give or take um basically the first step to becoming productive so you can make a ton of money is structuring a routine right so what you want to do is open up a Google doc or some notes or something and just basically build a routine um from when you wake up to when you go to sleep and list everything that you want to do all day every day

success is about repetition of action and it's just finding actions that drive results and repeating them for like 5 years and then you basically become a millionaire literally trust me that's how I did it so I got upit 75 this is what I did to get to 10K a month by the way go gym do a workout and then I'd eat like some protein shake or something meditate Alchemy self um trackers so I've got my health trackers meditation trackers called my business partner and then basically it was just Outreach um so literally all I did

for like the first like couple of years in business was basically just to um Outreach so like cold calls um looms cold DMS met replies Etc and basically what I did is I actually created these um daily workflows myself um and if you're wondering what that looked like it looked like this so this is what I did right this actually literally was one of my routines right one of my workflows so what you want to try and do is systemize your life right systemize your time what I mean by that is is create these documents

that allow you to consistently repeatedly predictably repeat behavior that drives results through the company and drives value through the company so this is one example this was my morning routine for like two years basically um i' My Health Data first thing obviously um for my a ring right but then basically I this is what I was doing with my loom system right so what you want to do is just isolate the actions that you know you need to do put them in a linear order step by step and then just do them wake up every

day and just do them it's really not that complicated um so I'd start by logging my Prospect um doing my data checking slack checking email replying to any prospects that were engaged in my cold emails this was my cold email routine right you can pause it to check it out if you want to then in the afternoon for 5 minutes I just do this and in the evening for 30 minutes I would do this so you can pause if you want to see exactly what I did this is literally what got me to like 10K

a month even 100K a month I think kind I just did the same thing um so yeah build a routine man like just structure when you're going to do certain things um pretty simple now the other cool thing that you can do with your time is um structuring out your Google calendar so this is what I basically did I've been doing this now for like 5 years um where essentially what you want to do is you want to configure your Google calendar so it looks something like this where your scheduling in your sleep you're scheduling

in like your routines like for example here I've got like waking up gym um hot sauna cold shower whatever meditation I've got my the same call I have with my business partner like every single day I have a call at 10: a.m. with my business partner we've done that for like 5 years um I eat at 1:00 um I eat dinner at like 17:30 I plan tomorrow today at 202000 so you can see like I've got all my meeting scheduled in here like it's just consistent if I go to the next week you can see

repeats and it repeats and it repeats like I just do the same thing oh bless Carrie it's a birthday on this day I just do the same thing like every day right and so essentially what this allows me to do is have consistency through my behavior um and so you can sort of see what this is like but this is just cool because now all of the white space I have here um this is for like my to-do list so this is where like I can make YouTube videos or I can make program content or

I can hire people or make decisions or build things for the company right so that's how I structure my routine well this is at least my routine that got me to 10K a month um this was one of the workflows that I just found in my Google Drive um for my cold email system that got me to like 10K a month and then this is my calendar I've had my calendar structure love this forever so what you can do in Google Calendar is once you create an event you want to set it to recur so

if you just come to this setting here you can set it to recur like every day or every weekday so you'll notice for example like it's just the same like every single week no matter what right it just recurs and that's basically because um you can set Google Calendar out to recur so pretty simple so the next thing I want to show you is pretty cool this is something I built a few years ago um a lot of my clients have used this um to to grow the businesses um this is the Imperium daily planner

this is basically what I use to manage my time I have one of these that I use every single day proof in point I actually have them printed out here um you'll be able to find this linked into the description of this video if you want it won't be behind a pay wall or some asking for email thing so don't worry you can just have it for free um but essentially what this is is it's a it's a it's a planner and every day you want to basically do what I did here which is planned

tomorrow today so 8:00 p.m. every day I start work at 10:00 a.m. I finish work at 8:00 p.m. usually goes longer than that to be honest but I just try and behave myself and not work too much um but every day I sit down and I plan tomorrow today so I sit down at the end of each day with my daily planner that I've already filled out from yesterday and I take off the to-do list items that I've done um I ask myself how I could improve I list any distractions that I had and also

list down how many calls we booked and how many calls we conducted as a business so really what this tracker does is it f FES you because at the end of every day you're going to come in here you're going to put the date for tomorrow and then you're going to list out in half an hour increments exactly what you're going to do tomorrow so for example if you have something big on your to-do list in your productivity inventory here um like for example make a YouTube video right um well then that that action itself

that big action has lots of micro actions that if' completed make up the whole so for example I could make on my to-do list make a YouTube video about my productivity routine and I could spend the first half an hour of my day finding all of my old trackers and figuring my calendar to show you what it looks like right and that's just one action instead of the macro action so every day come in here end of the day fill out what you're going to do exactly tomorrow in order and then the next day you

come and you audit your day and what this does is it makes you aware of your behavior and I've been doing this every day for five years well not five years like three years now um conveniently is maybe tens of millions of dollars right literally so end of every day you log in how many hours you've done on the day you also log in your focus and your output so these will be representative as percentages so for example if you feel like you performed it maybe half of what you could have done you'd put 50%

and if you feel like your focus was maybe like a third of what it could have been which it probably almost always is you put 30% to find your rating for your day what you do is you add these two together and divide it by the number of the the whole to define the mean average of your the rating of your day you add the focus and the output you divide it by two and that gives you a rating what you can then do is build a spreadsheet that tracks the ratings and tracks the focuses

and the outputs and the hours so you can actually track how well working it's pretty cool I've been doing it for a long time and it's made me a ton of money so yeah you can come in here and you put it in basically you can maybe you want to restructure it if you want to if you want to make a copy you just go file and make a copy um but I just print it off and then at the end of each day you take off your to-do list um you also work about how

you'd improve so if like you ate a bunch of bad food or you know you got you got went on your phone or something whatever and then cool booked and cool conducted is this is the main thing for any business at least in this online space if you're selling something High ticket it's how many sales courses I I book today and how many sales calls that I conduct today this is these are the only two questions you have to ask yourself to actually get anywhere close to your goal so every day I literally log how

many calls we book and conduct I don't do this so much anymore because we book like a thousand calls a month and we have like nine reps so it's just kind of chaotic to track it and I know that it's fine because we've got other people looking after it distractions as well I would just tally how many major distractions I had like this um and you kind of want to get to the point where you don't have many distractions pretty simple last thing is the war map this is my um this is my like this

is a this is a thing it's a beast I have to give credit to Sam ens for this because Sam ens actually created the W map it's not my brainchild unfortunately so thank you Sam for the W map um I've been using this for like four five years once again I use this every day you can see here actually in my um bookmarks I've got my 24 W map and my routine here so I still use these things right I still got my calendar here as well um but essentially what this is is this is

basically a productivity machine it's a calendar and you can see your year in one place fact if I just zoom out here it's probably easier so you can see your year in one place you can see your quarters in one place and you can also see each month and each day in one place it is brilliant like this thing is fantastic so what you do is you create a key with different colors like this um and it allows you to track your you know projects and tasks and stuff like that so obviously today is like

the 8th of March let's just say that like next week I wanted to work on um I don't know like build funnel for book I don't know I have no intentions of writing a book but let's just say build build funnel for um new product right and let's say okay this is going to take about a week so what you do is you come in here and you basically drag you know a week so you know that this week you're working on that funnel and let's then say in the future that you wanted to like

um I don't know build new Billing System right and you want to account for new volume blah blah blah so you build new billing systems but you're not going to do that until August well you come in here and you do this or let's say that you know you had like um a master mind coming up right but you know that's not coming up until October what this thing does is it basically just I mean God help God God thanks some ens for this it basically allows you to see all the big things you're doing

in the year in one place you can just visualize it so I have this calendar here to sort of keep an eye on my routine I have my you know my morning workflows evening workflows daily workflows and I have my routines to keep an eye on the day but the W map is the big hub for everything so what it also allows you to do um once again this will be in the description I'm not going to try and put this behind an payable or something I'm not that I'm not that desperate for money don't

worry um but you can put in what you want to do in the quarter as well so mine could be like you know make 10 YouTube videos um you know higher three more sales reps like increase price like you put in what you're going to do in the quarter and then you can track it against the the month what you can then do um actually need to just this is a live Google doc for clients as well so I just need to delete all this um what you can then do is you can come into

the month and you can put in exactly what you need to do each day with your objectives for the month as well but this thing is brilliant like it's honestly it's a genius invention so if I came to the 8th of March and today I had to do make productivity make productivity YouTube video right remake you um intro video for program these are just some things that I've done today right um uh I could also put in here like I don't know you could put in anything like buy Stakes whatever you need to do right

so basically the point of this thing is every day You' you've got your productivity inventory you know what you're working on through the half an hour intervals as well you come in here at the end of each day you basically just cross off what you've done and anything you haven't done you move forward so you know say for example here I've got to do um find invoices for SAS for accountant right or like just find invoices for a software for an accountant but let's say that I haven't done it so I just bring it forward

to the next day and then if I haven't done it this day I bring It Forward to the next day and it just keeps getting brought forward and it just exists until I do it and this is really good because it means that you don't miss things it means that you essentially have to do things that are on this thing otherwise they just hang around and you just come in here you press command shift X when you've done something and it crosses it off and that basically just allows you to know what you've done day

in day out so if you have a really good couple of months you can see exactly what you've done in that time and also I've got this war map like I've got W maps from like 3 4 years ago so I can log I can literally see every cause and effect every action I've ever taken to get to eight figures so yeah that's how it works [Music] by hey everyone it's Charlie Morgan here and in today's video I'm going to teach you how to actually Focus how to sit down and work for 10 to 12

to 14 hours on end every single day without getting burned out or confused or lost or distracted or otherwise sidetracked this is a deadly skill to develop and the reason it's such a deadly skill to develop and the reason it's going to add so much value to your life and your progress is because no one knows how to do it the best places to get advantages in business and life and in competition is where everyone else is weak if that makes sense um so you know we can understand this from sunzo The Art of War

fight the enemy on unfamiliar territory right and what that basically means is if we're competing with a group of people which you are if you know you're a man or a woman in the 21st century the the first principle of business is competition right um your competing with people and what that means is you need to understand your competition and understand how to gain a huge asymmetric point of Leverage over them which is basically an advantage in the form of focus because no one knows how to do it it no one knows how to just

sit down and work these days I mean look at yourself man woman you know you've probably already scrolled down to the comments of this video and you're fighting the urge to scroll down again you've already checked out the sidebar of this video to see what you're going to click on next your phone's within Arms Reach with notifications on buzzing at you you you've got music playing or you know people like your life is just nuts you know it's not normal it's insane you probably can't even go to the toilet without taking your phone with you

you probably can't drive for 5 minutes without listening to music you probably can't even work out without being on your phone or texting someone you probably can't even sit down and read a book you try try and sit down right now and read a page of a book for crying out loud like we have lost the ability to concentrate and maintain a singular point of of focal attention using our five senses on one thing and if you can regain the skill and learn how to do that then you can end up making a lot of

money and making huge levels of progress in your life and in your business so you can have the life that you want and ultimately Achieve Financial Freedom Financial Freedom is near enough impossible to achieve without focus and so today I'm actually going to walk you through five things that you can do that no one's probably told you to do before right that are new and that you can actually use it's not about the Pomodoro Technique or it's not about like chunking it's not about like all these productivity hacks and the things that you find in

these books it's not about habits there's five things that I've learned to do and those five things have made me a multi-millionaire by the age of 25 and I can tell you that all of the other successful people that I know do these five things and if you follow them and learn them you're going to make a lot of money um to contextualize this and to actually give you some idea as to the fact that I know what I'm talking about um this is how much money I made yesterday this is one of my phones

um I don't know if you can see that there but every day if you have stripe on your phone it will send you a notification of how much you made yesterday so you can see in my notification center um that's there I think yesterday we made about 25 23 24,000 so like I don't know $28,000 or something um and that's a pretty regular occurrence you know so that's what's possible when you learn how to actually pay attention and concentrate um so let's get into it so I've got some points on this phone um that I'm

going to ironically use to run you through this video um but if you learn to do this you will just completely destroy everyone so let's actually start by understanding what Focus actually is like what are we dealing with here right I'm just going to bring this whiteboard here and I'll bring this there we go okay right so what is this thing you know what actually is focus well focus is basically it might seem intuitive and it might seem to understand but if You observe it focus is simply not being distracted right so if you're trying

to learn how to focus instead of trying to learn how to just concentrate or put all of your attention and cognitive conscious awareness onto one thing just try to not be distracted because often the easiest way to achieve something is through its opposite right and that's called inversion it's a pretty handy mental model that a lot of billionaires and successful people that I know use um so we can achieve Focus through a lack of distraction but we'll get there in a second right for now I want to stay focused ironically and walk you through something

so focus is basically a force multiplier for your work right um and a force multiplier is simply like an exponent and of course my whiteboard Pen's going to give up now right so focus is essentially a force multiplier and what this means is it basically acts as an exponent or a multiplier to a variable right and so if you say for example if you do um one hour of work right and this is you over here doing an hour of work right and if I do one hour of work right we are going to have

varying levels of productivity so let's say for example that in 1 hour you know we both get set the same task and it might be the case that I complete it 10 times over in 1 hour and you only complete it once or let's say we get given a book to read right right it might be the case that in 1 hour you can only read 20 pages and I might be able to read 100 pages right the the thing is the thing that people don't understand here about work is everyone thinks it's about how

many hours you put in like everyone's all about 10,000 hours and I work 12 hours a day I work seven days a week you know it doesn't really matter because what we can observe here is different results this person if I give you the example of person one here if this is person one person two if if you're both given a book to read right and this person read reads 20 pages in 1 hour and this person reads 40 pages in 1 hour well this person's done two times as much work right well how can

this be because they've both had the same amount of time allocated and allotted to this activity so how can this person have done twice the work as this person and it can get even more extreme than this because we could have this person over here person three and they could read like a 100 Pages which is a 5x multiplier and you know what's the difference they've all got the same amount of time well the difference this whiteboard I'm going to have to buy a new one CU this is an absolute nightmare to use I'm afraid

um but the difference is the level of focus they have right so the point I'm trying to make here is you have 24 hours in the day right you know eight of those hours you're going to be sleeping and four of those hours you're going to be attending what I'm just going to call biological imperatives right you know you're eating you're socializing you're doing things that basically keep you sane in fact we could even extend this to probably 6 hours because you know I'd count a biological imperative As relaxing or socializing or talking to people

or you know doing whatever you need to do to just make sure that your brain doesn't go HeyWire right so really what this means is if we have eight and six um you know well that's not 12 that's that's definitely not 12 but if we take these 14 hours these are 14 hours that we cannot really do anything in right to to stay to sleep well and be a healthy human we probably need to spend about 14 hours a day doing that right so what this means is we are left after our biological imperatives we're

left with 10 hours really and and how you use those 10 hours determines the quality of your life and this is 10 hours to essentially work on a business right to make money and life basically is all about how much you get out of these 10 hours and if you want to learn how to get the most out of the small amount of time that you've been given on this planet well you need to learn how to focus right it's so important because we all have the same amount of time in the day right we

all have the same like clock we all get 24 hours we all probably get about 10 hours to do what we really want to do with working and stuff like that so how is it that some people are dead broke and can't even read a page of a book without you know getting distracted and having to go to a dirty website but there's some people who are like billionaires and can read a whole book in one sitting without without even thinking or blinking right well it's all about Focus so the point I'm trying to make

here is focus is a force multiplier so if we think about this like a graph right so here we have unit of productivity like this here we have focus and here we have hour so let's let just say let's just put this as time right so we have a unit of focus we have a unit of time and we have a unit of of production or you know a unit of productivity which is you're actually getting stuff done so let's say we've got this person here person one person two and person three 3 2 1

right and we want to measure how productive they're actually being like how many units of productivity they're producing right so let's say we're all giving them the same amount of time you know they all get um let's just say I don't know to keep it simple they all get you know 10 units of time right this is the 10 hours essentially right but the thing is is they need to learn to focus so if person number one only has two units of focus and person number two only has four units of focus but person number

three has nine units of Focus right well what's going to happen because most people when they're thinking about success and work and building a business they just think about how much time they've got to do it but they forget about the force multiplier which is the thing that really matters because what starts to happen here is like if if you take someone here who has um 10 units of time and two units of focus then they're going to have 20 units of productivity right but you can become really efficient with this because another way to

achieve 20 units of productivity is if you had half the time five right if you have half the time if you only have five units of time but you have doubled the Focus right we go from two to four then you achieve the same result so this is the point right you can spend less time making more progress or the same level of progress if you just have more Focus so focus is like the most important thing to time people don't understand time people don't really get how it works and that's okay but focus is

the the main thing so going back to my example here right 10 units of time two units of focus this person is going to have 20 units of productivity right and this person here 10 units of time four units of focus well they're going to have 40 units of productivity right person three has 10 units of time and nine units of focus well they're going to have 90 units of productivity right this person here is five times more likely to make progress than this person up here so who do you think is going to win

and who do you think is going to lose right they're all working 10 hours but their work isn't equal not all people work equally right and what I mean by that is some people are able to get way more out of the hours they're given than other people and that's purely dependent on their ability to concentrate and just do one thing Focus if we Define it is simply the act of doing one thing at a time it's being able to hold you know however many billions of neurons you have in your brain and dedicate every

single one of them to one thing and when you do that you do it really well for example this video could be an hour long right and for me to make this video is going to take me an hour because I'm focused I haven't got any notifications on I'm not getting distracted and it's just that but for a lot of people to sit down and make a 1 hour video they're going to procrastinate and take ages to sort of set it all up and procrastinate then they've got to write a script and they've got to

like you know edit it and do all this stuff I'm just going to focus and just focus on the thing which is just producing content that you like right so this is why Focus is so important because you are up against other people you are competing with people and you cannot really compete on time it's impossible to get more time you can optimize your time so for example instead of going to the gym you just go for a run because then you don't have to drive to the gym and you might save half an hour

a day which is like you know 800 hours a year or something crazy like that right so you you can slightly get more time but not really you can't really compete on time the advantage and the leverage and a asymmetry of competition you know of beating your competition the you can get in this category is not that significant but this one here is huge because if you're up against someone and they have one unit of focus and you have two now you are twice as likely to beat them right so let's actually start getting into

some practical advice on how to achieve this and how you can actually Focus to make more money and more progress and basically just destroy everyone in your wake okay so we're going to start with a real simple um a real simple point um and that first one is actually your diet right now I'm going to give you five pieces of information here um I'm going to do them in no order um I'm not going to tell you that I'm going to save the most important one to the end just to keep you around on this

video I'd like to think that if you're learning about Focus you actually have the ability to just sit and sit and just watch a video for crying out loud without having to click off so I don't really feel the need for YouTube retention strategies here so we're going to go through diet and then we're going to go through a bunch of other pieces of like device that you can find so diet is a simple one right um and it really all revolves around carbs carbohydrates um in fact like one thing that really helped with my

focus right is I I do intermittent fasting so I usually don't eat until about 1: p.m. 2: p.m. I don't eat breakfast I haven't done for like 7 years now and what I would find a couple of years ago is what was happening is I'd get to lunchtime I'd eat lunch and then the after would sort of be a write off and my my unit of focus could go from like an 8 in the morning and it would be cut down to like a 2: or 3: in the afternoon after lunch it would just completely

go to to to the to the bottom basically and so this was basically happening was because I was ingesting a ton of carbs at lunch time right so what you want to try to avoid doing is ingesting any form of carbohydrate or sugar um during your working day so in those 10 hours that you are working you want to avoid carbohydrates right um the reason you want to do this is because they take so much energy for your body to digest and so the way the way it works is like if um if this is

like if this is your desk well let's just do this if this is your desk here right I don't know if you can see this I draw a bit bigger this is your desk right your laptop's at your desk and you'll sat at your desk here you know like working you know in your chair whatever right um this laptop you know for you to focus some work on this laptop is going to require energy right Focus requires a lot of energy but if you've just eaten a huge meal and you've just tried to digest a

bunch of carbohydrates and a bunch of sugar and stuff like what's going to happen is all of the energy that should be going into your work and into your focused work is going to be going to your gut to deal with the actual meal you've just eaten right so one of the biggest and simplest hacks that I found to improving Focus throughout the work day is just do not eat carbohydrates at lunch don't do it don't eat bread at lunch don't eat pasta at lunch don't eat rice at lunch don't eat sweet potato potato any

sugar any fruit any milk any anything really just don't eat anything don't eat anything sweet no sweetener none of that if you want to actually see what I had for lunch today I took a picture of it earlier in anticipation of making this video um or maybe it's not on my iCloud um unfortunately it's not there but literally like all I ate today was just um I'll see if I can put a picture on the screen if I if I remember but all all I ate for lunch today was just a ribeye steak and three

eggs and then I had some hot sauce as well right now that might sound kind of insane and it might sound like I've got some sort of learning difficulties because that's a weird meal to eat right but the point is is I'm not digesting any carbs I'm not I'm not eating anything that's going to spike my insulin Spike my energy levels and then sacrifice like my internal ability to you know catalyze this energy it's kind of insane because if you eat carbs and if you eat like fat like loads of sugar and carbs and stuff

like that fat and protein is fine but if you eat tons of carbs like what basically happens at least to me is like my body spends more energy burning the carbs than it gains from the carbs and the energy that it gets it get it it spits out in like 6 hours Time by that point I'm trying to relax right so I don't eat any carbohydrates until my second meal of the day and so if you're wondering what my diet and schedule looks like and I know this this I know this sounds so simple and

so rudimentary like Oh I thought I thought he was going to give me some crazy wooah technique like he's just telling me to not eat carbs what an idiot but I promise just try it you know I I get up at like 700 and then I eat my first meal at like 1:00 p.m. which is literally just like typically um usually like 1,200 calories but this is literally just 350 G of ribey and usually three to four eggs right and then I I continue my work until about 7 not 7:00 p.m. till about 8:00 p.m.

and then at 8:00 P.M I eat my second meal where I'll usually eat like you know typically 1,800 calories um and I basically have exactly what I had here but I I have a load of sweet potato fries as well like just sweet potato and an air fryer right and so I'm I'm eating a ton of carbs like typically 600 to 700 to 800 gram of sweet potato in the evening but I'm doing it after I finish work so the digestion of that inter does not interfere with my work you you kind of have to

think of it like this during your workday you can either work or you can digest right um that's kind of how I see it and this is the first of five things that I have used to obtain incredible insane levels of focus like focus on a level that you you probably can't even comprehend yet you know like imagine being able to um sit down and where's an example of this can I give you yes I'll take you over here look right so right now I'm reading this book here right um let me show you let's

just come back through here so where am I here I am okay so right now I'm reading this book right about Caesar right Julius Caesar who took over the sort of revolutionized Rome and I have read nearly half the book and I've done this all in a couple of sittings right so imagine being able to um sit down and open a book work and read uninterrupted unencumbered by Distraction and like just with complete Focus for like 6 hours that's kind of what you can accomplish and Achieve and I've still got a long way to go

with my focus I know people that can just sit down and read for like 14 hours a day right there's there's levels to this stuff and I am by no means you know the be all and end all of of focus here but like how do you think your life would change if you can actually just sit down and work and just do what you know you need to do for like 12 hours a day well You' probably like success isn't difficult it's about figuring out what to do and just doing it for for a

fair few months and then usually you get something right but in this instance it's um it's really as simple as just like figuring out how to focus right so what's next on the list um let me check Okay so we've gone through the diet one um it's very simple just avoid sugar at all costs in any way shape or form like you can eat like complex carbs in the evening but don't be eating sugar because it will just completely ruin your ability to focus um your brain on sugar is just kind of insane I also

um don't drink caffeine I hardly I do smoke cigarettes very very rarely right do I smoke cigarettes so I'm not like a smoker so I don't drink caffeine I don't smoke I don't take any drugs I don't eat any sugar there's no real dietary or um consumed stimulants right that are going to increase my brain's inability to focus a lot of people say that caffeine and um nicotine AIDS focus and helps you focus I just think that's cope and they're just using that as an excuse to hide behind their addiction personally right so the next

thing um is what you do in the morning right so um I'm going to put this so we've done diet can you see this up here uh I'll just put it down here so we've done diet so the second thing is your morning and I'm talking about before work right so what you need to understand is your brain works on a wavelength or a frequency right and I don't mean this in some sort of wooah hippie dippy like you know oh you want to level your you know you're on a right the certain Vibe or

something like that what I'm referring to is your brain basically has like a wavelength and depending on the wavelength that it's sitting in will depend on like how your thoughts manifest how your behavior manifests for example if you're sitting meditating and focusing on one thing for like 20 minutes your brain will be in a certain wavelength but if you're playing a video game that's you know really intense you're listening to really loud music and you're stimulated it will have a different level of wavelength and it's very difficult to go from one wavelength to the other

right so for example if you if you are in a calm tranquil focused State you will feel resistance towards going to a stimulated chaotic State same thing if you're in a stimulated chaotic State you will feel resistance to enter a calm tranquil State it's very difficult if if this is you know if this wavelength here right represents focus and this no if this represents Focus right down here and this represents chaos right which is basically just you clicking through YouTube and listening to music and then then then you're talking to someone then you've got another

notification here and an email here and now you're working on this and this you've got this open it's just chaos right all these distractions if this is chaos it's very difficult to switch between these two states right so to go from a nice steady calm focused wavelength to a chaotic one is is difficult you won't want do that and the same thing here your brain needs to have a lot of time before it can reach a different sort of level of wavelength right so the point I'm making here is the thing that you do or

what you do before your work has a huge impact on how you approach your work right so for example if you wake up in the morning and the first thing you do is check your phone reply to a bunch of messages scroll on Instagram go on a filthy website and you know um get some mean through you know jacking off whatever and then if you're brushing your teeth and listening to music then you go and eat a load of sugary cereal or Jam or toast or gluten or whatever carbs right and then on top of

that like you're also on the phone to someone and then you drive the gym but you're listening to really loud music and then like what's happening is you're stimulating your brain and you're essentially introducing lots and lots of Novel stimuli which is basically the word novel denotes new right so so when when you're in an environment like this and you know what's going to happen is lots of stimuli is going to fly at you right so this stimuli can either be environmental or personal so an environmental stimuli for example could be if I was making

this video right now and a bird flew into the window I would look you would look when a novel stimuli enters the environment or the human perception of awareness we have no choice but to look this is an evolutionary response to novelty because if we don't look it could be a tiger looking to kill us in the book is right back in the day from the old from the old evolutionary standpoint so evolutionary stimuli is kind of uncommon and rare you know because for example if I'm in my house on my own if there's not

a bird flying into the window there's not really the environment is not throwing anything at me if someone knocks on the door that's a novel stimuli but your brain is built to deal with novel stimuli you know intermittent stimuli but if you wake up in the morning and your stimulating your brain and you're stimulating your dopaminergic system and your serotonin systems and your nervous systems in so many different ways it it puts you into that chaotic wavelength right we want to be you know nice steady wavelength but if you wake up and you check your

phone and you go on Snapchat and you go on stories and you check your emails and you reply to someone here and you're listening to music here and then you're also masturbating here and then you're also eating sugar here and then you're talking to someone else here you know you can probably think of all these behaviors that you do in the morning right you're putting your brain into a state that is not conducive to focus and so if you do do this for the first 45 minutes of the day or even the first 10 minutes

of the day before you get into work it is so so difficult to achieve and accomplish the wavelength of that your brain needs to properly Focus because you're so simulated it's kind of like you know if we look at it like this on a graph so we've got here we've got um well how would we want to draw this so here you've got Focus right and then here we've got stimulation stimulation um let's just put calmness so this is the opposite of stimulation right so the more calm we are the better our Focus will be

and the less calm we are the less we'll be and it will go like this right and so this is going to be like if you're waking up and stimulating your brain and that's you just it's just chaos like how can you expect your brain to go from 10 different personally novel stimuli that are very stimulating and rewarding instantly to sitting down and single-minded focus on one thing focus is the art of just putting all your attention and concentration and neurons into one activity so if you're going to ask your brain to do that it

helps if that's the first thing in the morning because if you wake up in the morning and the first thing you ask your brain to do is try and focus on 10 different things at once when you come to try and just focus on one your brain's not in the right place to do that it's not in the right state right it's not warmed up so to speak it's warmed down of anything right it would be like trying to exercise when you literally the first thing when you when you get out of bed your body's

not ready right so this is a really important thing to note if you combine this with the diet it's really good so I let me give you an example of what I do in the morning right um and this this is exactly this is basically my routine at the moment and this allows me to focus pretty well um so let me just get some water so I wake up at typically anywhere between 7:00 and 9:00 a.m. I haven't had an alarm for quite a while now um but I'll wake up and what I do is

I go and run 5 kmers either on the beach or just up and down the street um and then I get in the sea and then I do a brief calisthenics workout right um and then I get back in the sea and then I meditate no so and I go back in the sea after the workout so I run I work out and then I get in the sea cuz I'm all sweaty and I don't want to be all sweaty get in the sea quickly swim get out the sea and then I sat on the

beach um You probably won't be able to see it from here but I sat on the beach in the sun in a chair for 20 minutes and I meditate and we'll talk about that in a second um and then after I've meditated I get back in the sea cuz usually I'm all hot and sweaty again from the from the Sun and then I dry myself off um I go and change my clothes upstairs I walk down to my desk and I start work right when I'm running I'm not listening to music I haven't at this

point replied to anyone on my phone I haven't even checked my phone at this point um and I haven't really talked to anyone or done anything or anything all I do is I wake up I go to the bathroom I brush my teeth right right I come downstairs I put my running shoes on I run I come back I do calisthenics for about 20 minutes get get in the sea meditate get back in the sea get out the sea go and get changed and then I walk to work that whole routine might take me like

maybe like an hour to complete runs about 30 minutes no it's about an hour and a half right but the point is is I'm doing these activities but there's not like there's not an abnormal or unhealthy amount of novel stimul like right like when I'm running like I might be thinking about something and when I'm working out I'm just working out and when I'm meditating I'm just meditating I'm not introducing chaos and my brain is being able to achieve this nice steady wavelength right it's it's not like going all all over the place and all

up and down so what you want to do is do an audit on your morning and also you want to do an audit on your lunch break right because the same thing applies on your lunch break if you finish working at like 12:00 p.m. or 1: p.m. and you go to have lunch and then when you're cooking you're listening to music and then you're also like you've got half a podcast in and then like you're talking to someone like you're messaging someone on Whatsapp but then also like you're checking Instagram whilst also watching YouTube like

it's insane you're going to do that for like an hour and then expect your brain to be able to go back to a focused like wavelength it's just it's just not going to happen you're not it's it's just stupid right so that's the second thing is like the no stimuli that you introduce voluntarily into your immediate perceptual awareness um before work and during your lunch break after work go balls to the wall with it like sometimes after work like it like 8:00 p.m. we'll roll around and I'll finish dinner and I'll be like carved out

of my mind and like I'll go and walk on the beach listening to like really loud music and I'm texting like four different people at once like that's fine but just not during the work day right save all of that desire for stimuli and that craving for chaos essentially for when you finish your work okay so that's the second thing now the third thing um is actually awareness right and then there's two more after this um one of which will really help you the other one will just help you a little bit but one of

them is really cool um so I can't even spell awareness right so awareness so in order for us to like I said at the beginning in order for us to become focused we have to learn to stop being distracted and there's nothing really more distracting than your thoughts right so what you want to try and learn to do is become aware of your thoughts and I know this sounds simple and obvious and like trite you know which is something I really want to avoid in this channel but it's imperative to your success that you actually

become aware of what's going on in your life and in your you know in your brain in your behavior cuz if I ask if I ask you like hey what were you thinking like 2 minutes ago you probably can't remember right and not that you should not that a sane person can remember what they've been thinking all the time but it helps for you to develop a level of awareness around your distractions because really there's only two things in life that can distract you right um an internal an internal stimuli and an external stimuli so

an external stimuli is a distraction that comes from your environment right your immediate either digital or physical environment um for example if I'm recording this right now and someone knocks on the door um I am cognitively obliged to pay attention to that right or if I'm recording this video right now and on this phone um like a notification crops up then my attention is going to go to it I can give you a literal example of what just happened I was on my on this Notes app here and I accidentally shook it and it said

do you want to undo the typing you know that like undo typing thing you get on notes and then my phone sort of shook a little bit and then now I just looked at it and paid attention and then I came straight back to this video right so that's an example of a distraction right that is an external stimuli something that your environment has produced that has taken your um attention and awareness or well really it's just your attention away from the one thing that you're doing the internal stimuli is basically a thought right this

is something that happens in your head when you're trying to do something and then you start thinking about something and then before you before you know know it like you're off and away like if I'm trying to make this not if I'm trying to make this video but let's say for example that I'm trying to read a book and then I get like five lines deep and then I start thinking about the carrot cake I have in the fridge and then I'm like oh I really want that carrot cake oh I wonder like I actually

wonder if there's actually any carrot in that cake like also why are carrots orange I thought they used to be purple like and then you just start thinking and then then you're you're not even you're not even doing the thing you wanted to do anymore and most people are very very bad at managing their internal stimuli because they're simply not aware of it um and so what I'm going to talk about in a second here is meditation and how to actually meditate for Focus um and it's a simple practice that I've been doing for years

now that you can do every day to just drill your focus and become aware of it um but you need to become painfully and cognizantly aware of your thoughts um you need to learn to basically like understand them analyze them not analyze them too much but I'm going to give you a simple activity for this in just a second um one thing that I like to do I don't do it so much anymore cuz I don't need to um but what I have what what I used to have by my desk was a simple notepad

and a pen this is this just this resembles a pen all right for argument sake simple pen right what I used to do is have a notepad and a pen by my desk and when I was working what I would do every time I got distracted I would write down what distracted me and what I was looking to essentially do is I did this for about 30 days and over 30 days I put all of the distractions in a sheet and I bucketed my distractions and what this allowed me to do was become aware of

what was distracting me so I started to write it down like it could be a slack message or it could be an email or it could be a thought or it could be a craving for food or something or this that or the other um and what I started to do is I just started to note my distractions and if you do this enough and if you become aware enough of your distractions you'll start to like interfere with their ability to actually like get you off the track and and stop you from focusing so this

is just a simple little exercise that you can do um is basically just like get a notepad start trying to work on something and then you will get distracted right and when you do remember to note it down because what will happen if you do this for long enough is when you're working what's going to start to happen is a distraction is going to start to form and you'll notice it and become aware of it before it can fully form and then you'll be able to sort of bat it away so this leads me on

to um another another point of awareness which is meditation right now another thing that I wanted to add before we move on to meditation here is that the Pomodoro Technique is complete BS and if you believe that the human brain is only capable of focusing for 25 minutes you are quite frankly a silly person right now I'm not going to call you an idiot for believing information that is widely believed because that's just a human condition but like if it wasn't like I don't understand how people can think that the human mind can only focus

for 25 minutes at a time before it needs a break that's just that's insane that's if you think about that for a second like that's just stupid because you know if you think about us from an evolutionary standpoint and how our Focus has been you know um developed through time through history through Evolution like the human brain we had to sit there like if let's say you're hunting an animal right sometimes we'd have to sit there and stare at like some trees for like 6 hours before something happened and we'd have to sit there and

focus on the trees because if a deer ran past and we missed it our family wouldn't eat that night the human brain is capable of focusing for hours and hours and like a whole day sometimes like it's entirely possible right so don't be telling me because of some productivity Guru that you have to take a break every 25 minutes because that is pathetic and quite frankly stupid so it's unnecessary I don't agree with it and I'm hoping that with that evolutionary Point I've kind of made that quite clear another example this video is now 36

minutes long I haven't taken a 5 minute break I'm still going my train of thought is still clear and clean and I'm not getting distracted so it's it's just a load of rubbish it's for people that are trying to cope because they spent so much time like obsessively on these short form videos which we'll get to in a second that they can't even focus so meditation is is a simple practice I'm not saying that you want to sit there and you know just sit there with your hands like this and go um like is that's

not what we're trying to do we're not trying to meditate for mental health Improvement we're not trying to meditate for Spiritual Enlightenment all of my meditation practices are focused around Focus right I don't really worry about the rest of the stuff because I don't have much of a problem with the rest of the stuff that meditation might bring um I literally just meditate just to improve my focus because what we're trying to do by meditating every day is we are able to train the muscle in our mind because it is kind of like a muscle

in the sense that you can train it we're trying to train um the skill cycle or part of our mind or part of our brain that is dedicated to focus so what I will do is I will sit down and I will show you this here um it's going to bring you outside this is exciting isn't it right so I don't know if you see this chair down on the beach see that there that's where I meditate right so I turn it to face the Sun and I literally just sit and I focus on my

breath for 20 minutes now I'm going to walk you through how to meditate it's very simple and you should be able to do it without much problem the problem that people have with meditating is they start doing it and they are really bad at it and so they say that they can't right well of course you can't because you've just spent the last 5 years like not like with insane levels of Novel stimulation and the main form of stimulation that your brain has had is a 20 second video on Instagram so of course your retention

span is destroyed and of course as soon as you meditate within 20 seconds your attention span is going to be completely destroyed right so how do we we meditate well what we're looking to do is we're looking to do 20 minutes a day right and all you do right is you buy some noise cancelling headphones if you have like a noisy environment because out on the beach um there might be people working or walking past or there's birds chirping and like fish jumping up and down and like I just prefer to meditate in silence you

get some noise counseling headphones or you sit in a quiet environment you sit in a relaxed position not relaxed to the point where you can fall asleep but you're sort of upright you know chest forward shoulders back or you're leaning back and you're calm and then you shut your eyes and you focus on your breath and what I mean by that is you focus on the sensation of the air passing between your nostrils right so if I shut my eyes right so just I'm going to invite you to do this right now right and you

might think this is weird in the middle of a Youtube video um there was a novel stimuli don't know if you saw it bird just flew past and it caught my eye caught my attention distracted me ever so slightly than I brought my attention back to this video right so anyway um so shut your eyes right now this is weird but I'm going to just do like a I'm not doing a guided meditation thing but just close your eyes okay and you're going to have now you right now you have got internal stimuli you've got

thoughts like this is stupid let me skip the video there's no point in doing this but just shut your eyes right and what I want you to do is I want you to draw a deep breath in through your nose right so now like and then I want you to release it through your mouth so you know intent breathing and once again this time in through the nose but I want you to focus on the sensation of your nostrils and when you release out through the mouth I want you to focus on the the sensation

of the air leaving your mouth and now what I want you to do is not focus on your breath and just allow your breathing to return to a natural form so just you're just breathing naturally you're not forcing it you're not breathing deep or breathing shallow and I want you to just feel the air moving between your nostrils now you might feel the air at the front of your nostrils you might feel it right at the back of your nose you might I don't know where you're going to feel it right but you should notice

the sensation of breathing right and congratulations you've just meditated right all meditation is and all meditation needs to be for you to learn how to focus is sitting with your eyes shut and other stimuli you know close out your mind and you're just basically breathing in through your nose and out through your nose so you're literally just sitting there and breathing but what you're doing is you're becoming aware and you're paying attention to the sensation of the breath pathing through your nose and what's going to happen guaranteed without any question is within a few seconds

your mind's going to come up with a thought right your mind you can open your eyes by the way if your eyes are still closed you're weirdo right your your mind's going to come up with a thought or you're going to have an emotion or there's going to be a sensation like your body might there might be a fly that lands on your leg or something or maybe there's a sound and the sound has distract you but what's going to happen either internally or externally a stimulant is going to come along or a stimuli is

going to come along and distract you away from this focal point of attention on your breath your job when you're meditating is simple you notice the thought or you notice the external stimuli and you acknowledge it you don't get angry at yourself for having the thought and for distracting yourself you simply acknowledge it and you say to yourself oh I'm thinking and then what you do once you've acknowledged it is you let it go and you re return turn back to where you were focusing before it's really simple and what's going to happen for the

first month when you're meditating is you're going to have to do this every 5 Seconds right it will give you an indication into your attention span and it's actually quite terrifying just how bad your attention span is right so let's let's do an example here close your eyes and start breathing just not intensely just focus on the breath going in and out and just sit there and I'm going to come back and say something to you in a second okay so you've noticed how you're probably already distracted now maybe you sat through that and you

didn't have any problem but what you probably heard was me slamming my bottle on the floor that's an external stimuli that's a distraction right and so what's happened is your brain has gone to that external stimuli and now you're out of meditation right so meditation is basically just focusing on the breath something happens you have a you have a thought or something and then essentially you just bring it back to the breath it's as simple as that right and the reason that we're doing this we do it for 20 minutes a day we're not listening

to music we're not doing anything else but just sitting there and the reason that we do this is because when you're working you're going to start to implement this and introduce this so it might seem stupid but every single time right it's like a loop so you know you have the breath let me just draw this so you have the breath like this and all of your attentions on the breath and then what starts to happen is a thought starts to form right and then your attention starts going towards your thought all we're trying to

do is basically I'm going to draw an I here to resemble Focus right all we're trying to do is correct our focus and our attention and we're recognizing and seeing the thought and feeling it and we're not judging ourselves or getting angry for feeling it because this is a big mistake and then we're bringing it back to the breath and what we're doing what we're looking to do with our with our meditation practice is repeat this this loop as much as possible the more that this happens the better because every single time you correct this

Loop you are rewiring your brain to become aware of distractions and cut them off and what will happen is the more you do this you will achieve um speed right and what I mean by that is the rate at which you can focus and you know what I talked about earlier with units of focus you can have a one unit of focus or a 10un Focus right the amount of units of focus you have depend on the speed it which you can um recognize distractions and recorrect your focus back to the thing that you're doing

and so meditation truly is the secret to achieving Focus right because if you're um if you're really quick at this Loop of recognizing distractions and going back to your focus then you're more focused focus is not a binary Spectrum it's not the case that you're either focused or you're not focused right although technically it is in the sense that if you are just working on one thing you're focused on that thing but if we're talking about whether or not someone's focused it's how focused are they and how many units of focus do they have in

their life at this present moment in time and that depends on their ability to recognize distractions and bring themselves back as soon as as soon as possible right that really is the core to focus because I I can tell you now I've been meditating for years I've been doing this since I was 18 right inconsistently admittedly I haven't done it every day for seven years um but what I can tell you is the meditation that I have done massively transfers through into my work and it also transfers into my emotional control and everything else right

but even now having done this for a long time I meditate and I can sit there and I can focus on my breath now for a good maybe four five minutes it once before a thought comes through but it still gets me right there's people I know who can meditate for an hour without distraction right and that's where I want to get because those people are so focused that you wouldn't you wouldn't even believe but my point here is it's practice and it takes time when you're meditating it's probably going to take you like 10

seconds to get distracted and have to bring it back for me it might be a couple of minutes but it's so like if you do this for a couple of weeks you'll start to notice that in your work like you'll be working on something and then your brain will be like oh let's go and get a sandwich and you'll just be like no and then you'll be back to work it's it's it's weird how it works and it doesn't seem like a big thing but it's huge you know it's like you can be working and

then maybe you start having a thought about messaging someone on Whatsapp because you have an idea and then you're like oh probably shouldn't go and do that because you're trying to catch your brain as the thought forms before your body has a chance to react to it because if the thought you have and the distraction you have I should probably go and message my friend then you're going to get up and you're going to start moving you're going to walk over to your phone then you're going to be on your phone texting someone then you

then before you know you're in your phone and you're completely gone then you're no longer working but if you notice the thought and think uh if that's important I'll probably think about it later back to work and the speed at which you can do that and the regularity and the the consistency of which you can do that depends on how focused you are it is the single most important thing I have found to enhancing it improving focus and I suggest you do it every single day okay now meditation um it's like um you know someone

told me once that meditation is the art of doing nothing so you don't add something to it um if you're wondering what I use I'll see if I can find it on my phone here um the app I use to Med tape is called insight timer and it looks something like this okay I use the free version and once you once you're on the app all you do is you go to timer and then you go 20 minutes and you just press start and at the end of the 20 minutes um it will basically ring

a little bell and then you know you're done um I wouldn't suggest using your iPhone alarm because we all know that iPhone alarms are very jarring and if you're in a nice calm State and then you suddenly get like you know the marima tone or something you're going to have some aneurysm so don't do app I I learned this the hard way because my ringtone is that alien sci-fi sound and I was meditating and then it would be sci-fi and it was horrible right so don't do that but that's the point right so Insight time

is the app I use you don't need music you don't need anything really just sit in a chair and do it for 20 minutes a day and it will suck and you'll judge yourself and you'll get angry at yourself but it's going to make you a millionaire if you do it for a long long time okay so those are really three things to begin with right right so diet don't do anything before work and during lunch that is noely stimulating don't over stimulate yourself and expect your brain to be able to get into a state

of focus and become more aware of the distractions that you're experiencing so the the the two other ones that I'm going to walk you through are but we'll start with this one okay um and that is basically all or nothing so this is number four so you have to understand that your brain is a is what what would we call it I actually wrote this down earlier yeah so your brain is a universal behavioral filter or Focus as a as a sort of method of behavior is a universal behavioral filter what does that mean well

what it means is that how you do one thing is how you do everything so if you're trying to achieve focus with your work in one area of your life but in another area of your life you're not focusing at all then you're not going to become focused in your work it needs to become a way of life it needs to become a routine everywhere for example um if I'm listening to a song on Spotify I won't skip the song I have to finish the song I cannot watch part of a movie I can't finish

part of a book before starting a new one right in your life you have to start becoming obsessed with finishing things and focusing on things um for example if I go to dinner um with a friend or with a group of people I will never check my phone if I'm walking on the beach listening to music I Won't be messaging someone else I I it's it's almost borderline like autistic and I don't mean that in like an offensive way I mean like you need to become obsessive with this thing right so you know if you're

like if you think you can get away with this where like I know I said earlier like sometimes I'll be messaging like four people at once but that's obviously like human behavior on WhatsApp right but my point is that like actually to be fair if I'm on the beach listening to music I'll text people it's not that extreme but I'm trying to make a point here right where if you're just doing one thing you want to just do one thing and you want to train your brain to not multitask because if you're multitasking in other

areas of your life it's going to come up in your work because your brain is a universal behavioral filter and what that means is if in let's say your work accounts for 70% of your behavior and then 30% of your behavior is whatever else if in that 30% you're multitasking like your brain can't tell the difference between work and other behavior and so I promise you if you do it elsewhere it will come up and show up in your work it needs to be an all or nothing thing where you try to seek Focus everywhere

because you can train yourself to be focused when you're watching Netflix it's just just watch Netflix right like look at your do an audit of your environment right now like do you have multiple tabs open like is is your life chaotic and ridiculous because if it is you know you're going to be in some trouble right so if I'm watching I'm watching I'm rewatching py blinders at the moment right um and I've just finished season one and when I'm watching py blinders I'm not messaging someone else on my phone I don't have another tab open

I don't like it's literally just me in the screen right I'm not doing anything else I'm not trying to stimulate myself in any other way and that method of behavior will translate into my work because when I'm your brain can't really tell the difference between watching a show and working right it can in the terms that it'll feel work is more painful but it's going to treat both activities the same way and so if when you work you're super focused but when you watch Netflix you're not well your brain's going to it's going to get

confused because it can't do both it has to be one or the other and this is why right now in your life everything you do is distracted and chaotic so you need to change it where everything you do is focused because that will then transform into your work and make it way easier when you do try and sit down to work and focus okay so I don't care if it's playing chess or talking to people or you know replying to your emails or whatever like when I'm working I only ever have one window open at

a time with one or two tabs two tabs max if I'm trying to work on something that requires two tabs if I'm on a meeting I don't have slack open if I'm um if I'm like to be fair if I'm driving or something or listen to music you know because that's fine but for the most part like if I'm I'm not going to try and drive and use my phone at the same time right or I'm not going to try and be listening to a podcast but texting someone at the same time train your brain

to single task everywhere because single tasking is just focused and if you try multitask everywhere your brain is not going to have it it's going to it's going to be super difficult so that's all or nothing now the fifth thing is really important right and that is basically your environment so what we're looking to try and do here is we're trying to craft and create a physical and digital surrounding that gives a sent to and makes Focus easy right we want our environment to be conducive to the behaviors that we want to perform and so

you know for example if you're if if you on your desk right now have your phone then it's going to be harder for you to focus so it's a pretty interesting thing to do because right now you're watching this video right but I'd invite you to just look around and look at how many distractions you've laid out in front of yourselves so first of all you've got the YouTube comments below then you've got the YouTube sidebar or you know if you tilt your phone like vertically whatever horizontally whatever um there's going to be loads of

other videos for you to watch on top of that you've got your notifications on you might have your email open maybe you've got music playing in the background but you've definitely got your phone on your desk somewhere you've probably also got a messaging app open you've probably also got another YouTube video that you're halfway through and two more tabs open on the videos you're going to watch next like dude it's chaotic how the hell can you expect to be focused when you put so many distractions in front of yourself like you want to configure your

environment and create your space and your surroundings so that nothing can distract you it's it's so obvious and simple like one example is I have no always canceling headphones so if my business cuz I live with my business partner right um and sometimes he'll like walk around the house and sing not in like a weird way like I do it as well you know when you just sort of like huming to yourself or singing to yourself Maybe not maybe I'm just bloody weird but you know when you're just walking around you're sort of you know

making some noise or talking to yourself or singing like I have noise celing headphones on because if my business partner is walking through the house singing then I might get distracted by that and so it's just like that's one thing in my environment that can just is a stimuli or a novel stimuli that can take me away from the thing I'm trying to do it's even more important you do this if the distractions in your immediate environment are tied to dopam Magic reward right so primary example I have my phone here right now because I'm

making this video but the bad boy is on airplane mode well actually it doesn't even matter if it's on airplane mode or not because I literally have like nothing on there there's no like I don't have Facebook on there I don't have Snapchat I don't have Instagram I don't have Twitter I don't have redit I don't have Gmail on there like I don't have Discord on there I don't even have any of those things anyway I don't even have accounts let alone the app right if you have Instagram on your phone Snapchat on your phone

Facebook on your phone Twitter on your phone Gmail on your phone Discord on your phone um I don't know threads whatever else people use these days right if you have those apps on your phone you're going to be poorer than if you don't it is simple because your ability to make money and create wealth in your life depends on your ability to work on things and stay focused on a a specific set of tasks for a long period of time uninterrupted and build value through a company if you have a phone in your pocket or

on your desk that has all of these distractions on it that are rewarding to use in terms of your dopamine system and not only that you have notifications pushing to them you're literally making yourself poor I can't put it any other way you are literally you have something in your pocket it all times that is keeping you poor I do not know why people are so bloody attached to those things I do I get it cuz it's like addictive and stuff like that but dude I deleted everything it was the best decision I ever made

cuz now there's nothing to distract me you know like maybe you've got dating apps on your phone and then you've got like all these messages now it's tied to dopaminergic systems but also some deep psychological drives and desires like you know if you get a message on Tinder and that comes through and you're trying to you know play a long-term game by just building like a system for you business you've given your brain two options here what do you think it's going to go for you silly silly boy right it's going to go for the

girl so remove everything in your environment that can cause a distraction you know even to the point where like you just want to try and be as minimalistic as possible so what I'm actually going to do now to round off this video is hop into my laptop and I'm going to walk you through what my digital environment looks like because you have your physical environment which is the immediate thing primary example of how to optimize your physical environment is don't buy any bad food because if you're if one of your focuses you know ironically you

can't really have focuses it just defeats the point right but if you're trying to not eat bad food and that's a focus in your life your focus is on being healthy if you buy bad food and have bad food in your environment you're going to eat the bad food your environment is way more powerful than your willpower if your if your willpower you know if your willpower and your environment if these things go toe to- toe your willpower might win for like a very short period of time for like a couple of days your willp

power Will trump the environment but this thing's going to get depleted and your discipline is going to get depleted real quick and the environment will always always win the environment always wins so if you if you have a terrible environment conducive to doing things you don't want to do you can't expect willpower and discipline to defend you if you're trying to quit smoking and you have cigarettes in the house you're going to smoke them not for the first couple of days but it will get you so oh I don't want to vape anymore I don't

want to throw my vape out cuz it cost the money I'm not going to smoke it 3 days later what do you think you're doing you're vaping idiot right so I'm going to get into my laptop now and walk you through um what my laptop looks like how I configure my desktop my browsers my social things so that when I do use them I'm not getting distracted or my brain's not going in all these different directions so last everything for the Whiteboard let's get into the computer okay so we're here in inside my laptop I

wanted to show you what I see when I'm working this is I spend you know 10 12 14 hours a day sometimes in front of this screen so I've optimized it um in many ways to allow myself to work efficiently and effectively and you know I'm going to walk you through some tools that you can install onto your laptop or workspace to become more efficient so the first thing that you'll see when I open my laptop is basically nothing um I don't have anything except from Google Chrome down here um I don't have anything in

my desktop because your desktop is kind of like your mind if it's if it's crowded like your brain's going to be thinking about it right so every time I come to work I just see a nice clean slate now if I'm working on something um there will usually be documents relevant to that thing over here you know so for example the focus video that I just made that was here with the audio file and then once it's completed it just either gets deleted or uploaded to a Google drive to the you know corresponding or correct

folder if that makes sense so there's like I only do one thing at a time and my desktop is specifically dedicated to the thing that I'm working on and once that thing is done it gets deleted or filed or moved it doesn't just sit here so this is this space here that you can see is basically where what I'm currently working on will be and as soon as it's done it's over right so other than that I have this folder up here for just a couple of things that I need like to keep handy like

you know pictures of my passport and some other bits and pieces just like stuff that you need randomly but every time you need to go and get it it annoys you so that's efficient and then I also have this one called vids which is where I upload like whenever I finish a YouTube video it gets uploaded here as well as to Google Drive because then that way if Google Drive fails or it gets deleted I've still got to here as a backup and then these videos get deleted as soon as they're uploaded if that makes

sense so once again I just pause to pull this up once again to show you like I have nothing in the downloads tab if it gets downloaded it's gets done and then it gets deleted it's like download done delete right DDD the 3DS download done delete it's as simple as that you don't want stuff hanging around and when you finish something you just want to finish it by deleting it or removing it right I'm a big firm believer in finishing things and getting stuff done and just removing it so what you can see if I

need to access slack I can access slack the only three things that I really use um inside of my desktop here are Spotify slack and Google Chrome right um slack is just as simple as looking for it there and so Spotify so you know I don't really I don't really use it so where most of the magic happens is going to be inside of slack and inside of chrome so we'll go through Chrome um Google Chrome is probably the like the most important tool to my work with the exception of slack and the communications and

stuff because like everything to do with my work is going to be on the internet right because it's an online business so you want to understand if you're running an online business and you're going to be spending a lot of time in a browser first of all use Chrome do not use Safari do not use Firefox do not use Internet Explorer do not use Bing just use Chrome it is the best fastest and most efficient thing also use Windows do not use Windows using Mac it's more efficient it's faster I prefer it maybe you don't

so the first thing you'll notice when I open my Google Chrome here is it's not taking me through to any recommended sites a lot of people um you yourself including probably when you go on Google Chrome Google Chrome is going to try and distract you right it's going to try and take your focus away it's going to it's going to give you external stimuli like YouTube or frequently visited websites that you can click on and it's just going to get you right so what you want to do is you want to install something called momentum

right so it's a Google Chrome extension you can go here um like this and you can literally just you can literally just download it and install to it and what that's going to allow you to do is basically have this like nature thing like there's no more bookmark there's no sort of like recommended sites or recently visited it's just you know Focus you just come in here it says good morning Charlie good afternoon Charlie or whatever and then you can then it's just you're just searching up here if that makes sense once you've got this

sorted out that's the first sort of layer of protection that you're going to need against um against distraction the second thing you want to do is you want to or organize everything that you need that is to be basically immediately accessible right so there's a few tools that I use every day or softwares that I use every day for for work and for um to to to drive the business forward Google Drive Google Calendar Google um Gmail wise Trello now stripe obviously school and then Myro right so I use these things very frequently very often

so if I need to get to my Google Drive I'm just one click away same with my calendar I'm one click away all of these things are accessible and what I don't have to do is go anywhere else other than this page to get to them right because it's just simple same with my w map my health tracking sheet whatever a big projects I'm working on at the moment and then I've got these folders here that basically um all contain like different things that I can click on immediately right so this is like the Hub

and this is like my navigation Tab and 80% of the time if I need to go somewhere I can find it within one or two clicks right and that's really helpful so the next thing I want to show you um is let's just go to Facebook right and let's hop in here so the first thing you'll notice about this right go to Instagram um you can see this if I go to LinkedIn you be see I'm not logged in if I go to Twitter uh like this you can also see I'm not logged in even

if I go to school my community you'll see I'm not logged in right so you don't want to log into stuff and what I mean by this is I see these platforms first of all I haven't been on Facebook Instagram LinkedIn or Twitter for like 6 months we have I have business accounts on there but I don't manage them so I don't have to go on them which I'm every day I count my blessings for right thank you to Ken if you're watching this our creative director who manages all the content um but let's say

I had to go on Facebook to do something right Facebook let's say I had to go on there to I don't know message a prospect back right um Facebook is a dangerous place to go because it's full of distractions it's politically charged and it's going to take you down some sort of rabbit hole and before you know you're going to be buying someone's $47 ebook that you're never going to use and then it's just it's chaos right so the way that I treat these social platforms is I treat them um even even my community I

treat it in a way that I'm getting it done and then I'm getting out right so for example if I went into easy grow here um and just logged in and then I went to the community and then you know maybe I was looking at the win post and I was like okay let's just you know see what's going on make sure we've got winds coming through or maybe I need to look at the classroom and then I need to make an amendment to this and then I'm like in here like okay yeah let me

let me change this video once I've done that and once I've got it done I come up here and I log out because logging out of stuff tells your mind that that platform is now completed and it's done and I believe that if you're logged into a platform you know if you're if you're logged into something um what's basically happening is like part of your brain is dedicated to that platform right so let's just show you my Facebook right so if I log into Facebook here God forbid I have have ever have to go on

this godforsaken platform um so what you're going to see here is like first of all it's just chaos right how the hell are you supposed to deal with this you know you've probably got all these groups down here then you've got this feed you'll see there's no stories but one thing that you want to start using oh this doesn't even work anymore oh that's just sad damn okay well this is news to me because I haven't loaded into Facebook in ages so there's a tool that you can get on Chrome called undistracted and what this

tool does is it should hide certain elements of you know of the thing that you're using for example like if I want to hide Facebook Stories like I can just hide it you know look at this cuz if I if I come on Facebook right to do something and if I've got three like attractive women up here and then I've also got like this news feed of people like disagreeing with things like I'm it's very unlikely that I'm just going to do what I need to do I'm going to end up clicking on a store

story or like let's just scroll for a second here like if you if you actually scroll on these platforms and take a minute to ask yourself what the hell am I doing like you need to do that sometimes cuz I used to do this with Instagram where like I would just scroll and scroll and scroll this is a long time ago scroll and scroll and scroll and then um and then like I just sometimes catch myself like watching some stupid video and being like what the hell am I doing what this this what am I

doing you have to become aware of it you know it's like all you're going to find is is politically charged content people trying to sell you stuff like myself included right and it's just like this is all just rubbish none of this content here is in any way shape or form going to help me achieve my goal it might make you laugh it might stimulate your dopaminergic systems but honestly it's a complete waste of time so I used to use um undistracted to hide my Facebook feed but for some reason it seems as though that's

not going to work so um so yeah unfortunately you might have to use one called Newsfeed Eradicator instead okay so that's the first thing just you know if I got it done I'd log out I wouldn't see any of that wouldn't see any of my newsfeed usually because the tools usually blocking it um same with Instagram I don't log into this I'm not logged in same thing with LinkedIn if I do sign into to LinkedIn here right let me log in like this right and I go I go to the homepage there's no news feed

the chat popup doesn't happen there's nothing to distract me right there's obviously all of these notifications and all this basically but if I come on here to do something it's far less likely I get distracted but the big one the big one that's really going to help you me just log out this I don't want to be inside of this God forsaken place um the big one that's really going to help you is YouTube right if I go on you to YouTube right and I do this um what happens is YouTube will usually Force redirect

to my subscriptions but I'm not subscribed to anyone um CU I don't really use this as much as I used to but if I just go to the YouTube homepage there's no like there's no videos nothing nothing comes up there's no recommended right so I can if I'm using YouTube um I only use YouTube with intent let's say I'm searching for a video right so I go on this with intent and I type in um like smma how to deliver a pay per appointment offer and I'm coming on here with intention right then I'll be

like okay I'll click on this video that's all we really want if they don't pick up tool that's called undistracted which is completely free right is it's going to show me the video and nothing else so it's not going to show me the comments I can't SC in case you can't notice I literally cannot scroll down here to see the comment comments there's also no sidebar and there's also no up next or recommended right so all I all I can do is just watch the video which is what I want to do because YouTube is

a great tool to gather information and to solve problems and to learn how to you know it's like it's a good tool but if you know if I remove all of this stuff here you know if I if I put all of this here look you know now I've got like all of these distractions here I've got more distractions down here and then if I get to the end of the video it's going to show me even more stuff like it's just it's chaos right it's just it's just silly so you know just remove it

and hide it and then this this app will just completely like remove everything right so if I refresh now there won't be anything there so that's called undistracted it's really cool now another thing that you can do another thing that's a little bit more unknown is you can actually use ad block right um the Chrome extension to hide things on pages so let's say for example that I want to take this to an absolute extreme and I don't want to see YouTube descriptions right so let's say that I'm I just want to watch YouTube videos

I don't want any call to actions I just want to watch the description right I don't want to I don't want a description I just want to watch the video what I could do is I could go into ad block here and click hide something on this page and then you can literally just click the thing impress looks good and then it will hide it right obviously I didn't confirm it let me just do it again um let's just do this looks good confirm and so now like I actually can't see the description the text

in the description is gone so I do this all the time with other websites where like certain places that I go quite often that annoy me where there's like you know certain things I have to like look at I just block them on ad block like it's really cool because now whenever I go to a YouTube video um ad block is going to like basically block it but I'm going to unblock it now cuz I want to see it so you know I don't let's let's let's give let's try an example here actually let's go

to Facebook and let's say that you want to actually stop seeing your Facebook notifications I've never tried to do this before cuz I don't go on this thing but let's go to AB block hide something on this page will it let me do it it will you're joking so you that's a life hack right there so you can literally hide your ability to see your Facebook notifications because I know full well that if I log into Facebook I'm keeping that on because I know full well that if I log into Facebook to do something for

my business there is not a single notification inside of this platform that will contribute value towards my business maybe there will be but it's very unlikely like I haven't been on Facebook now for like a year so I I've missed every single notification I've had for a year orbe I have an appointment setter on here now right he might have reached out to some of you um but like there's nothing that I've missed right so I can just do that and and be like okay let's see what else I can get rid of cuz this

this I haven't tried to do this before let's see can I hide the contacts I can oh sorry I had to let someone in so yeah you can see this is is a pretty cool thing you can just hide everything you can just get maybe even you can you can even use this but like the first the first Port of Call is don't go there because it's a distraction but the second thing is you can just basically use these tools to just remove things that would distract you um I don't know if you can use

this to actually hide like the entire news feed maybe you can you actually can see look at that so now when I come onto Facebook I could even probably hide the mess messages as well but now when I go on Facebook like if I if I log out here and if I log um back in yeah now there's nothing which is way better because now I can go and do what I need to do without getting distracted by the news feed or my notifications and then once I'm done with it I can just log out

oh and see look at this look let's just look at this like you know I accidentally clicked up here so apparently I clicked on notifications I don't know how it's not even there oh we can't even access the notifications it doesn't matter but you get the point there's nothing in there that's valuable nothing in there that's useful just log out and get it done so that's basically how I structure my work set up for focus and how I remove all of these distractions momental Sam um calls it Snakes and Ladders where like you know it

focuses like a game of snakes and ladders where you want to put as many ladders in place which are things in your environment that are conducive towards Focus and remove the snakes and like a snake for example is the YouTube recommended page or your Facebook news feed or you know having a bunch of stuff down here and like when you're working you only want to have like one or two tabs open at any given time you don't want to have multiple windows nothing no notifications it's just chaos just learn to do one thing at a

time keep it clean keep it minimalized keep it organized and you'll make more progress if you are a agency owner or a coach or a consultant um you can click the first link in the description full transparency it's a video of me trying to sell you something um we might be able to help you get more clients we might not I don't know but either way I don't really care if you click it or not I just hope you found this video useful um have a good [Music] day so in this video we're going to

talk about why you can't do the work why is it that you have a goal and you have something you really want and one minute you're over the moon you're confident you're working really hard you're focused your diligent your conscientious you're putting the effort in but then the next day or the next week you've got all this doubt you've got all this fear you're procrastinating you're worried about being judged by other people and for the life of you you just cannot seem to get to your desk and actually do the work or if you make

it to your desk or you make it to your workplace you end up procrastinating on the things that you know you shouldn't do why does this happen and why do you go from these two extremes from confident to doubt or from you know open to close why well I figured this one out and what I'm going to do is share my findings with you and um by finding this out I become a millionaire and so if you stick with me for the next hour or two here I'm going to explain fully why you can't do

the work why you struggle with um consistency and it's going to hopefully change your life so in order for me to explain this um we're going to have to go to the Whiteboard of Fame because it's going to be a pretty heavy video I'm going to have to go to a pretty heavy dark place and um if you're the kind of person that just wants a quick you know dopamine hit um on YouTube and you're just looking for someone to you know basically um satisfy your monkey brain monkey entertainment this is not the video for

you so let's have a look at this because if you can learn to solve this problem imagine if you could just work for 12 hours a day without any difficulty imagine if you could just sit down at your desk and just be like okay I'm working now without your body or your brain telling you to do otherwise you'd probably make a lot of progress and you probably get super rich and Achieve Financial Freedom and everything you wanted to um a lot faster than you expect so let's talk about this so really the main culprits for

your lack of progress and your lack of work ethic are going to be doubt I need a different pen than that one be sure I doubt that that pens any good so it's going to be doubt it's going to be fear it's going to be judgment and it's also going to be procrastination these are the Four Musketeers of self sabotage where you either can't do the work because you're sabotaging or because you have loads of doubt about yourself or the fact that it's even going to be worthwhile or you're afraid of what happens if you

do and you don't know why you're afraid you just are or you're concerned other people are going to judge you the thing is is all of these things they all fall under one mysterious Force there is a force in the universe a malevolent horrible force that is going to try to prevent you from achieving your goals and when you set your goal like this when you set your goal this goal is going to cast a shadow and basically what this means is that after you try to basically set yourself up for Success something's going to

come for you and try and break it down so the question is is well what is this force and where does it come from because if we don't understand the enemy then we cannot defeat it if we have an invisible enemy that we can't even name or understand then what the hell and I spent probably a thousand hours or more reading psychology books and listening to Jung and Freud and K and all of these philosophers to try and figure this one out and I did and it's made me nor of $20 million and I'm sure

in the future make me more so without further Ado let me reveal this Force to you it is known as resistance now before you click off the video because you're expecting me to say something shiny and crazy and completely mind-blowing if you don't understand resistance if you can't Define it at first principle you're never going to fix this problem you're always going to exist in this cycle of up and down and self-sabotage and self-hatred so if you can't sit and watch a video for 1 hour or two hours or how long this thing is going

to be on how to overcome this thing how do you expect yourself to even sit down and work for 12 hours a day so lock yourself in close all your tabs throw off your desk Focus okay let's get into it so the first place we need to start with here is identity and let me explain what resistance is so resistance is essentially a force that you create um to prevent yourself from becoming successful it is a product of your psychology and it's a product of your identity and in this video I'm going to try and

explain it it's very halfhazard to get into because it's quite close to home for me because I've done this to myself and you know it can get quite uncomfortable to talk about personal experiences like this but also it's extremely difficult to explain so please there with me as I go around the circles and try and get to a point so at present you have got something called an identity and this is identity version one and nobody looks at identity and psychology this way I'm going to explain so you have an identity and really what an

identity is is it is a aggregate of every belief system that you have about the way the world works and the way that you fit into the world and so what this basically means is we can draw a big circle and this circle represents the world or the universe or you know the market or whatever it is and this obviously represents your relationship with the world so for example a worldly belief about how the world works could be that the Earth is flat or it could be that it doesn't doesn't matter how much money I'm

I'm going to make I'm I'm never going to be happy like money doesn't buy you happiness is an example of a belief system about the way the world Works anything that you do or do not believe to be true about the way the world works is a worldly worldly belief and what we do as human beings is in order for us to um navigate this crazy chaotic Adventure called life we have to bring order to chaos and so what that basically entails us doing is creating belief systems and a personal identity about the way that

we fit into the world and so for example what religion you pick is a belief system and that is how you Orient yourself in the world or what diet you choose to follow is a belief system or even to the point where how good you think you are at go-kart driving this exists on every continum and the way that the belief system essentially manifests is as follows we basically have a um a thing and this anything it can be you know it could be go-karting it could be you know Charlie Morgan my channel um you

know it could be it could be actually I'm not going to put that person it could be genis K you know whether you think he's good or not it could be you know did we go to the Moon right there's all sorts of and literally anything in the universe anything that comes into your perception you're going to end up forming a belief system about and the way the belief systems form is kind of like this where we have a fulcrum essentially which is like a you know a a pillar and on that balances a um

one of these like scales okay and I know this is going to seem weird but just bear with me and really belief systems are binary and what this means is we either think that something is good or bad it's very rare to find someone that can think in non-binary terms and I can do this just about but my point is that you either think something is good good or bad for example go- carting I personally do not enjoy go-karting I think go-karting is bad and therefore my belief system with go-karting is going to be like

this it's going to be weighed into the bad and you know I haven't had many good experiences with go-karting I've only had bad experiences with go-karting and therefore my experience and my belief system in my identity about goting as it it's bad um another example could be you know if you've watched my YouTube channel for a few years and hopefully I've done a good enough job to make you like me to some degree and so basically if you've had lots of good experiences with me and my YouTube channel and you reinforce those by telling people

about my content or watching the content or subscribing or liking the videos then you're you're going to have had a lot of good experiences and therefore your belief system surrounding the thing that is me is going to be good and positive and so basically in life with everything that we come into contact to we either have a positive experience with it or a negative experience with it and the way that identity form and the way that your identity is formed right now is basically a su aggregate of millions of these scales so whether or not

you like baked beans all the way to down down to whether or not you think that the Nazis were good people which I think we can all agree that they weren't is based off of this scale and it's based off of whether you've had good or bad experiences and the thing is is there's multiple ways um to have these experiences and form these belief systems and so I want you to imagine that your identity is basically a collection of thousands if not hundreds of thousands thousands or millions of the scales tipping in different directions at

different angles with different levels of intensity based on whether or not you pursue things to be good or bad and so the reason this becomes a problem in business is because if you believe like if you if you've only had negative experiences with money and sick business and you you think like nine out of 10 businesses fail and money doesn't grow on trees and you have all of these negative um belief systems around how how not only how the world works but also I could never make make money I'm not smart enough to make money

then what's going to happen is you will give yourself no choice but to behave in alignment with those blue systems and so you know you could have a you know money pool money pool right and a pool is basically like a belief pool it's a collection of beliefs about a specific thing and so you could have like a pool for whether or not you like elephants you know and how you feel about elephants I have the Roman Empire Pool on how I feel about the Roman Empire and everybody in the Roman Empire and who the

best Emperor was and stuff like that and So eventually you have these PS of everything about everything whether or not you had negative positive experiences and the aggre of all those pools becomes the ocean that is your identity in essence and the way that we form beliefs is very simple so we have our five senses right so we've obviously got you know our eyes you know we've got our nose we've got our ears Etc and the way that you form a belief system is an ex external stimulus will register through your five senses into your

brain and there will be a sentiment attached to that and so a sentiment is basically um this means is it negative or positive and so for example if I'm in history class and I'm learning about World War II and I'm learning about the um the blitz cre for example the the German war machine my teacher going to tell me that this is a bad thing and of course it is a Bad Thing War's not that nice right um and what's going to happen is I'm going to see these images of of people like passing away

and War and fighting and aggression and and all this like it's up to you to decide whether it's good or bad but I'm telling you it's bad but that's because of my experiences and so all of the information that you you see in your life comes with a sentiment and that sentiment is either going to be positive or negative and it doesn't have to be positive or negative but it really exists on a spectrum you know so if we've got here like if we've got here positive sentiment and we've got here negative sentiment then really

all the information that you receive is going to exist somewhere on this Continuum it's not going to either be solely positive or solely negative but it's going to be how positive or how negative is this thing and the extreme at which either of these charges is applying to the the information that you're being exposed to the stimulus you're being exposed to is the extreme to which you will believe it to be good or bad and if you don't believe me that it could possibly work this way well there are people in the world who are

actually neo-nazis and they believe that those people were righteous and good believe it or not and it's the same way that you can find anything that you hold near and dear to your heart that you believe to be true there will be a human being out in the world somewhere or a group of them usually or quite a lot of them who think they complete opposite to you and the only reason that you guys think in the opposite way is because you've been exposed to different stimulus and so someone that supports um a certain politician

will receive um synchronicity which is basically confirmation bias in essence where they will start to seek and receive more signals and more stimulants from the universe that have a positive sentiment surrounding the thing that they like the politician they like and on the inverse someone who supports the opposite party or the other politician will start looking for and receiving from the universe other information about who they like with sentiment positive sentiment and so this is how polarizations form and this is how we get this massive divide in society and this has been happening for thousands

and thousands and thousands of years in the Roman Empire you had the openm mates and the popularis I think that's how you latinize those names they're probably not but you had the two political parties and you know you had people like um Cyro who didn't really take a side and you had people like Caesar who was part of like for the people and you see this in all of these different places um and so what we need to understand is that and I promise I'm going somewh with this I promise this is going to loop

back to your doubt and your fear and your judgment fears and all this crap I promise it will but I'm going somewhere with this what we need to understand is you have beliefs you have an identity and basically your identity is the sum of all of these um what would you call them sentimental continuums of the way that the world works now why is this appropriate and why do I need to explain this to you well here's the thing so you've got this thing thing called an identity and you have what we would call a

version one identity now the interesting thing about belief systems is that they can be changed and they can be broken and the only way to change your identity and to change who you are and who you perceive yourself to be and the way that you operate in this world is to change your belief systems it doesn't matter if you dye your hair a different color or wear cut some different clothes or um you know start piercing your ears or something like that those are physical representations of your like physical manifestation the only real way to

change your identity is to change your belief systems about how the world works and the way that you work in it and so an example of this is if right now you believe that the Earth is round and you know you change your you change your belief system to the Earth being flat you now become a flat earther and most significant belief systems will be um will have a uh a group identity attached to them for example Christian Muslim Judaism um flat earther vegan Carnival you know they have these like the big polarizing ones they

have names and you you name yourself part of the tribe when you change your belief system now why is this important and how the hell does this relate to you having doubts and fears and being unable to do the work consistently well here's the thing you have who you are right now and you have a second um identity over here and this is where things get really damn weird and this is why you go through these ups and downs where you have your present identity but let's just call this current you have this current identity

and you have a desired identity now you won't know you won't know that you have a desired identity if I asked you to name this thing and point to this thing unless you've done some serious work on mindset and spent thousands of hours studying Yung and flud you're not going to know that you have this but what you need to understand is that you are by working and by setting a goal you are essentially trying to change and when you when you basically set a goal which is represented by this little star up here when

you set a goal what this is is this is quite an interesting phenomenon if you think about what a goal is if you think about what it represents it represents a different state of future it represents a change it represents something new it represents something that you don't have now that you want and this is where the conflict comes because who you are right now is going to set the goal and it's because inside of you exists a at least if you're entrepreneurial spirit and you want to grow and you want to you know succeed

inside of you is what you could call a dream or a dream Dre up it's a part of you a deep unconscious force that is desperate for growth and you probably resonate with this there's there's just there there's a glimmer of hope inside of you there's a piece of you that wants to grow and wants to develop and wants to succeed and the only way that this piece of you can communicate with you is through setting a goal so if I asked you why did you want to achieve what you want to achieve you probably

couldn't tell me but the reason you want to achieve what you want to achieve is because there's a small part of you a small piece of you that's left a fragment of your you know of your identity that is so desperate to grow and so desperate to succeed and the only way it can tell you that it wants to succeed and the only way that yourself can communicate with your conscious mind and your unconscious can communicate with your conscious is a goal so a goal is really an unconscious manifestation of a desire to grow and

the problem is is that inside of you you kind of have this you know desired person that you want to be that you could become but typically what's going to happen is the goal that you have here right and the person inside of you that you're not aware of that is setting this goal this goal is in conflict with who you are right now because if you don't believe me like well why would I set a goal that is in conflict with what I want right now well who you are right now is incapable of

achieving this goal with a current belief systems that you have and the current way that you think and the current way that you operate with your skills and your character and your belief systems and how you run yourself in the world is not going to be conducive to the achievement of this goal and so for example if you want to build a successful company and you want to build a successful business one behavior that might be manifesting in your life with your current identity is maybe you're not that disciplined or maybe you you know struggle

to eat clean food to keep your mind sharp or maybe your attention spans ruined you there's going to be lots of things you're doing right now that are completely counterintuitive to your goal and this thing drives people into same because it's now like once you set a goal it casts a shadow and your current the shadow is your current identity and what this means is you're going to go it's just going to drive you mad and it probably is driving you mad because there's a part of you inside of your head that is advocating for

growth and this part of you manifests itself through these weird injections of confidence that you get you know when you have like that feeling that you're on top of the world and you're going to be successful you're going to everything's going to be okay and you're really going to smash it and then what happens is this person this identity your current self brings it way back down and it's like well that's not us that's not who we are that's like this is probably what you're telling yourself like that's not possible that's not me and the

way that this thing um sort of you know happens and you can map this on a graph really is you know you're going to go from being really low you know where you're all you're all lacking confidence to really high and you know back to really low and really it's kind of like you know that typical archetype where you've got an angel on one shoulder and a devil on the other and you need to learn to break this cycle and essentially remove the Downs because if you can remove the downs and you can stop the

downs from happening you're going to just go and go upwards and I figured out how to do this and I'm going to continue to explain it until it's into Dr into your mind so well okay so why can't you do the work and how does this happen so we have we have version one of you and we have this desired version two and what I can tell you is you know you have this goal and what's going to happen is version two desired version of you is going to fight to achieve this goal and this

is the thing that's going to Bubble Up into your unconscious and try and get you to do the work and version one of you your current sense of self and your current belief systems and the way that you've oriented yourself in the world and what you believe to be positive or negative is going to try to fight for the go like fight against the goal and so we've got these two forces where we're sort of at battle with ourselves and the reason that you can't do the work and the reason that you can't do the

stuff that you want to do to make the success you want to make is because this part of you this version one part of you is actively trying to fight now why you might be saying to yourself why on Earth would this um bastard fight me why is my version one so adamant and angry at me trying to become better and achieve a better life because you'd think that it wouldn't be well the thing is is you need to start looking at identity and your identities because you have multiple trust me you have otherwise you

wouldn't have these conflicts you know um you need to start looking at identities as um almost like um sentient animals okay and I'm going to expl what this is so like a sentient animal actually let's just call it an animal CU it's way easier so it's kind of like an animal now in nature when we study um organisms or species or we watch a David at documentary or something like that um what we can understand is really the first principle and the first job of any animal or any being on this Earth any thing that's

alive because this thing is alive it's inside You Like A Parasite you are its host and it's it's just basically formed through all of your sensory experiences in the world um in all your memories we'll get to that in a second I'm going to write this here actually um okay is it's an animal so what this means is and what documentary is every animal every organism on this planet has something called a survival bias okay and what this looks like is the animal will do everything it can to survive and if you study you know

nature you look at like birds or like lions or hyenas or gazel like all these animals are trying to do is survive like that's the entire purpose of their existence is to survive so they can eventually reproduce and the other um the other objective of your current identity is not only to survive but also to reproduce and I don't mean to sexually reproduce psychologically bit weird but I mean to reproduce in the sense of you're going to create these continuums of ideology where you feed feeds back on themselves and you'll try to you know tell

other people about your ideologies and you're trying to convince other people that this thing is right and it's the way that you should go and so all this things trying to do is survive and reproduce and so what we need to learn to do is metaphorically fragment this thing in your mind as an animal that exists with its sole intent of survival and if you tried to kill an animal or if you tried to you know Chase something down and hunt something down it's going to kick and scream it's going to fight it's going to

use every single calorie it's got to resist your efforts to destroy it and you might be asking yourself well why do I need to destroy this well here's the thing who you are right now and the current belief systems that you have right now and the current skills and traits you have as that person you're not capable of achieving what you want to achieve there is a misalignment and what you need to do if you want to achieve your goal because remember you know over here we've got person person version two and this person is

another version of you having achieved your goal and this person looks different to this person because where this person might be lazy might be lazy and Afraid and you know um I don't know like uh what else could you be lazy well I just say this person might be lazy and Afraid this person could be like fat and overweight this person could be like tired all the time my P dying this person could be tired and you know just genuinely like miserable but then this person over here could be like disciplined and you know confident

and you know really I'm really fit and it could have loads of energy and what you need to do is you need to understand that who you are right now is is basically the reason you are where you are your belief systems and the way that you see the World and St the world is perfectly manifesting the environment and life that you deserve it's as simple as that now I'm not saying that you deserve some of the nasty stuff that's happened to you like maybe some trauma and stuff but the point is that in order

for the goal to happen you don't chase a goal you chase an identity you chase a version of yourself a goal is an effect it's a it's something that happens it's a it's an effect you are the cause your identity is the cause okay and so if you want to achieve a goal and you want to make something happen well what's the key word to that statement if you want to achieve a goal if you want to make something happen which means that you are the person that makes it happen and so we don't achieve

goals we achieve identities we achieve characters and through the achievement of the character or through the achievement of the identity we manifest the goal and how could this be any other way if you become the person that you need to become to achieve your goal then you're going to make it happen and this is what I've been doing for the last eight years in my entrepreneurial career is I set a goal I ask myself who do I need to become to achieve this goal and then I start working on achieving it and most of my

work is spent working on myself as OPP post of my company and obviously you have to work on the business but like for example I recently I I had to go through a um a change in myself a couple of years ago where um I had a goal to build a big team and to Outsource the work and have the company run you know without me and part of my identity was that nobody could do my job better than myself and this was a belief system I had about hiring and Outsourcing to people I had

this belief system that like I didn't trust anyone to run the company for me nobody could do it better than me um I if if I wasn't in the company it would fail these were belief systems that I had this was my version one to do with that you know Paradigm that belief system and what I had to do was rewire my belief systems and look for contrary evidence because I just asked myself well if those belief systems were true and that wasn't accurate objective representation of the entire world in the way that the business

Machine Works how on Earth is it that there are like thousands of companies billion dollar levels that are not run by the founder so I knew that I was wrong and I knew that my belief systems were faulty and so what I had to do was kill this part of myself kill this version one like I can't hire I can't trust people and step into someone that could trust people and was capable of finding talented um strong people and you might have the same thing in your life right now where maybe you believe that money

is hard to come by and you need to do an honest audit of your belief system today you might think oh I don't believe that but maybe you do like you need to be honest with yourself and ask yourself what has this person cooked up like because you've got to undo like let's say you're 25 years old right now well you've got 25 years of belief based conditioning that you've got to undo because this person's probably cooked up a lot of damn stuff maybe you want want to make 10K a month but you believe that

the only way to make 10K a month is to go and get a job as a lawyer and wait 20 years maybe that's because your parents told you that was the way it work and the thing is is you're going to have these conflicting goals and stuff so you need to be honest with yourself and ask yourself what belief systems have I cooked up and what's my current identity trying to manifest and force onto other people into myself and like how is that interfering with my ability to to achieve my goal and so one exercise

I like to do is I like to look at the people people who have achieved what I want to achieve and I like to study them as intently and as diligently as I can and then from that I will be able to deduce their worldview and understand their paradigms and the belief systems and the way that they operate and worked and you know one example of this um I can give you is cisero who was a politician in Rome one of the greatest politicians to ever lived and cisero's worldview and belief system around political operation

was just never to pick a side and most politicians who get into politics they have this V1 belief system that you need to pick a side and polarize but ciso he eventually kind of had to but for so long he he balanced this Continuum of either s and so if you wanted to get into politics it helps to study the best people and if the best people are thinking in that way and it's out of alignment with what you think it's very likely that you're wrong and they're right and I do this with entrepreneurs I

do this with business people I do this with all anything I want to achieve I just go and find the best people who have done it um like I study conquerors and people who have built business monopolies and because that's kind of what I want to do right I want to take over markets and you know completely just raise the bar so anyway here's where this happens so we have version one of yourself right now I'm going to give you a solution to this and we know that this thing wants to survive and we know

that if we try to take out or hunt down any wild animal it's going to kick up a fuss it's going to scream and it's going to try and resist our efforts here's what you got to realize remember to achieve your goal you have to become someone else you have to release this identity and this thing becomes Obsolete and so the reason that you self-sabotage and remember self-sabotage is coming in the form of Doubt fear judgment and procrastination among other things any any Force anything that comes out of your body that prevents you from working

towards your goal is a form of resistance and this thing here V1 it generates resistance because it understands fundamentally that if you achieve your goal it's no longer going to be alive because the only way to acheve achieve your goal is to become the person that can and the only way to become the person that can is if you get rid of this thing and so this thing is going to fight you it is going to create so much doubt and so much fear and so much judgment and procrastination it's going to just it's going

to just dial the hell up it's it's not going to let you get out of bed it's going to like stop you from picking up the phone and making call calls it's going to sabotage you at every turn this thing is going to fight you and the good news is it's Poss possible to defeat this thing and it's more than possible to overcome this thing um but you just need to start by understanding it's taking me 34 minutes nearly to actually explain what the hell is going on but this is why you self-sabotage this is

why you can't just do the work it's because this version of you your identity right now has to change and it knows that you might not have consciously known this before the um before this video but your subconscious is very clever it's very intelligent and it's very smart and for as long as this thing knows that this thing exists it's going to fight it because it would kind of be like you know what would it be like well it's it's just like if you were hunting a wild animal like you know in order for you

to achieve your goal of like having eaten some food or something it's let me just cancel that cool sorry in order for you to achieve your goal of like eating food or feeding your family like if the consequence of that is that this thing is going to die then it's going to fight so so now you know why you sabotage it's really is just this it's just an identity problem it's your ego it's everything that you stand for and believe in is coming into challenge is is being challenged by the goal that's all this is

and that's why you don't part of you doesn't want to achieve this goal and part of you just drags you down and holds you by the heels it's scared it doesn't want to die but it has to so the question is now okay well now Charlie I understand why this happens and now I understand why I keep breaking myself down and why I keep having these doubts don't think it's anything else because this thing will try and convince you it's something else but it will convince you that oh it's not safe we're comfortable here it's

just trying to survive you can't blame it you can't be angry at it because you do the same thing you know like put me in a in a cage with a bunch of animals I'm going to fight for my life in there if I have to you Can't Blame It For Fighting it's just within its nature and so what we need to do is we need to understand well okay how do we um eliminate this part of ourselves and I'm not going to use the k word because YouTube's going to um probably demonetize this video

if I start saying you should K yourself right but you need to in essence K that part of yourself so that the new version of you can step in and begin to grow so how do we achieve this how do we eliminate our old identity which in essence we need to remove and eliminate there are two ways okay the first way is pain and the second way is affirmation so what we're going to do is we're going to get into these two things pain is an interesting idea I want known that I'm not talking about

physical um pain where like for example you stub your toe on purpose or something like that I'm not talking about breaking a leg or touching a hot stove I'm talking about psychological mental pain and pain at first principle is very straightforward pain is basically when resistance meets effort so remember resistance here is this unan most universal force of self-sabotage and it can come in many different forms in fact in my trainings with my clients I've been able to find like 40 different ways that this manifests it can come in the form of you being a

perfectionist it can come in the form of you like you're just not wanting to do the work doubt procrastination fear people are going to judge me for this um I mean there's there's a ton and I won't get into all of them now but anything anything that prevents you from doing the work like you know oh I'll just do it tomorrow or like um oh I can't work on this right now because like the Wi-Fi speed's not good enough like anything that you tell any delusional story you tell yourself is why you should do the

work as resistance and the way that pain manifests and the way that pain comes to fruition in your mind is when resistance meets effort now effort is basically your will it's it's your body and your mind executing on activities and Performing tasks in spite of their being resistance there and it's kind of interesting here because the only way that you can feel pain is by creating resistance and so the only way to essentially assassinate your character your version one that you want to get rid of so a new place can step in um and that's

where the affirmation comes and I'm going to I'm going to show you how to assassinate and you know essentially what we're doing here is we're performing a mental coup you know where it's kind of like in a government um where I mean there's lot examples of famous coups throughout history like um I won't get into them anyway you you know what coup is right where like there's a government and they don't like the Emperor or the ruler or the king and so they assassinate the king and the current presiding like form of identity the king

or the emperor and they replace the king with a more favorable person that they think would be better for the country or their own interests and so what we're doing here is we're performing a psychological coup where we need to assassinate this thing to get rid of it so that we can put something new it because until you get rid of the current thing you can't put the new thing in although it's a transition you get the binary thinking right why pain well the only way to defeat and eliminate this version one of yourself is

through pain pain is the um is the weapon that you use to slay the dragon so to speak and so if you are a knight and you are fighting a dragon for the pot of gold or the the you know the blonde princess ever you have a sword and you're using you will use the sword to slay the dragon and your action which is your effort is you swinging the sword the resistance represents the dragon and the sword itself represents pain the only tool you have at your disposal to eliminate and assassinate this thing is

suffering and how could it possibly be any other way because nobody likes pain and the reason that no one's successful and the reason that it's extremely rare to find success in this day and age is because people don't understand this all you want in life is probably behind a couple of years of suffering and pain and you this can be interchanged with suffering but I think pain is a better word to use and so you need to have pain and basically the interesting thing is every single time resistance manifests in your life through anything whether

it's like you know in fact let me get my laptop and tell you some examples of resistance I think this is I think this is pretty important that you understand this because anytime that you feel resistance which is basically you know your version one identity trying to survive anytime that that comes up is a time that you have an opportunity to create pain in your life voluntary pain and so if I just um hop into my laptop here I can actually walk you through the forms of resist resistance that I've been able to identify in

myself and the forms of resistance that I've been able to overcome and so you should you need to rewire your relationship with pain because it's a good thing it's the only way that you can remove this thing and essentially get what you want so here we go okay that's how look here so you can see this here this is part of one of our trainings so okay here are forms of resistance first one is fear the second one is instant gratification which is not working because you expect instant gratification from work doubt obviously anxiety not

working because it makes you feel nervous rationalization not working because you rationalize not to do it learning not working because you want to focus on learning instead research not working because you want to research the thing before before you start working on it Comfort not working because you feel comfortable right now Perfection not working because you want everything to be perfect before starting waiting not not working because you'd rather wait to see if things change these are all here right um there's a load there's a lot of ways this comes in criticism not working because

you're afraid of people's criticism drama not working because you're involved in your own personal drama and you're creating personal drama to avoid the work um support not working because you feel like you don't have the support network or a [ __ ] account accountability partner God I see this all the time I need an accountability Partners do the work it's this thing it's attacking you like all of these methods of cope you have all these delusions there's 40 of them so nearly they all come from the same Source they're all resistance and please don't click

me going like what I just did you can that's going to be awkward but you know um like entitlement not working because you feel like you're entitled not to routine not working because you didn't have your coffee this morning selflove not working because it makes you feel like stupid like I I don't want to do the work because I love myself and I don't want to put myself through pain God if you really loved yourself then you put yourself through some pain because you're being an idiot so back to this topic it had the only

thing you have only way that you can destroy and assassinate this current version of yourself is with pain and that means that every time you feel resistance every time something in you says please don't do this please don't do this work and you do with effort then part of this dies okay part of this dies and why why does it die well it's because by applying effort to resistance and by Feeling by pain manifesting pain is the effect of this you're becoming the person that you need to become to achieve the goal because there are

a series of actions and causes you can take and put into motion that you can literally work on to achieve your goal and it's funny that to work on those things and to believe those things are going to work I.E like making a cold call or doing a sales call or building a website whether that's up to the debate if that's important or not but doing these work things is a it's a form of a new identity is forming identities form through our belief systems our belief systems manifest through our actions okay and so if

you suddenly start making tons of C calls for your business or if you suddenly start making content for your personal brand even though you don't want to do it you're reforming your identity and you're reshaping yourself and it's really the quickest way in alignment with this to change your identity is to start behaving out of alignment with who you believe you are and it is so hard to do and this is why it's so rare to find success because no one wants to be in pain everyone it doesn't feel very nice but this is why

success is valuable is because it's rare and because anyone who is successful has had to go through this whether they've been aware of it or not they they go through this and then you look at someone who's successful and and you just think he's just got it like I'm that's not me like people are born with it people are just like you know Talent is just like born not made it's a load of rubbish it's just like accurate suffering for years on end until this thing's gone and then it can be replaced with something new

and so so I can't describe this in any more of a any any simpler terms than this pain manifests when resistance meets effort and pain is the sword that we use to slay the current version of ourself that does not want us to succeed because it does not want to die this thing wants to survive okay and in order for you to kill something you have to put it in pain it's very straight for the metaphor is perfectly aligned and I hope that makes sense but the question then becomes okay well if I know how

to assassinate the game then how do I introduce a new candidate and the way we do that is through affirmation so remember this identity is an aggregate of belief systems that's really all your identity is is it's a collection of scales of either positive you know you got positive or negative experiences like this it's a collection of scales of millions of these different things or hundreds of thousands of them at least and what we're doing as we go through pain is we are realigning these scales in some way shape or form because if you believe

money is hard to make and you start making coold calls in spite of everything about you screaming you to not do it um and you start making some money well you start to if if all you've ever had in your life is negative experiences with money and making money and you believe it's scar scarce and hard to come by then when you start trying to make it your your version one is going to be screaming at you because it's got this belief system it's hard to make and if you actually try and you start you

start refusing to believe it's [ __ ] and putting causes into the ocean to try and make the money you're going to start having some slightly positive experiences with making money and over time you're going to tip this scale in the other direction and tip this belief system and in the process remove version one of yourself change your belief system so you can start to behave differently and that's called practice we give a sense to belief through action through something called practice and then you're a different person and now you've become he who can or

she who can remember the only way to achieve a goal is to become he who can or she who can we don't go after goals we go after identities we go after characters and by becoming the person that can achieve a goal of course it's going to happen how could it possibly be any other way it's called obliquity we achieve something through its opposite so the next step and you want to do this at the same time as this is every day from now on your entire job is to put yourself in as much much

pain as humanly possible isolate the thing that you feel the most resistance around and if you're wondering what to work on and you're wondering how to I actually go about this just find the thing that is the most difficult and then do it right now I want you to make a c call now your heart's starting to beat and now you're now you're Justified you've just Justified exactly why you shouldn't do it haven't you I want you to make a call call it doesn't matter who you call I want you to call someone up and

just tell them that you want to sell them something oh but now look at you now look at everything that you've just learned has been thrown out the window version one of you and I'm serious I won to do this version one of you is now afraid and scared in fact I'm going to do it let's make a call you know because if you can't do this now when this knowledge is fresh in your brain do it with me I want to make a call call I literally want you to pick up your phone or

pick up something and make a call call okay it doesn't have to go well and mine's probably not going to right when I used to do call call I have a 5% conversion rate on appointments which means that I'm probably have 5% chance of booking this appointment but I'm going to make a call okay and even if they don't pick up it doesn't matter it's just the fact that I've done it so let's search marketing agency in London see and now I've got some resistance I don't want to do this I don't want to make

this cold call because I can get rejected and it's not going to feel very nice but I've got my Skype and I'm going to do it and I want you to do the same thing because the lesson here is that we have what we are feeling right now you and I both is resistant even if you don't have a business that relies on cold calls I want you to do this I want you to do something difficult because this is a very small piece of pain that we can use to assassinate the version one of

ourselves okay so let's call this agency up um uh they're in London so they should be open right now and let me turn this volume up hi thank you for calling I'm not even going to answer but this is what you need to learn to do is every like I'm just like make C and you start panicking and now you're making you'll do what you're saying to yourself is I I'll do it after the thing or well my business doesn't rely on Co cools so I don't really need to do it but a few of

you a small percentage of you are actually going to be taking action here and this is the the start of the snowball that rolls down the hill most people are going to watch this video and they're going to puss you out and be like yeah I don't really want to make a c it's just not have you not just listened to what I said are you not getting is it not coming into your bloody skull so let me find um a marketing agency and call them and um let's see let's have a look shall we

and I'm just doing this live I'm doing this real time on my laptop you can see what I'm here I need to find the phone numbers and it doesn't matter if I get rejected it doesn't matter if I don't get anywhere like the whole point of this is that the why do most agencies not have their phone number on their website what okay let's go to um let's go to Yellow Pages um okay let's try this again then like you need to learn how to do this this a real this is a I'm not going

to book the meeting I know I won't probably good afternoon hey good afternoon mate I've got to be honest with you I'm here to sell you something um would you like me to leave you alone or can I have two minutes uh leave me alone thank you then all right brother have a good day and it's that simple it's that damn simple all right I didn't want to do that it doesn't feel very nice I've just been rejected on camera to maybe 100,000 people but the point is that I've just put myself through some pain

i' I felt the resistance I didn't want to make the call I didn't want to do it at all us saw I was kind of like oh I don't want to do this I've applied effort to resistance I'm I'm now in some sort of pain although it's just subsided and this part of me that is manifesting all these problems is now slightly worse off so you have to if you haven't if you didn't just make that call call well I'm sorry but you're not cut out to be successful and I mean that like and I

mean that with all my all my good willll and heart if you're not willing to pick up the phone right now and do this one small thing and put yourself in this one small piece of pain as I just did there then you're simply not cut out for this life you'll just if you can't even do that if you can't even bring yourself to do that you're not worth it and I don't mean that in a negative nasty way I'm just saying you might as well just click off this video video and go and watch

some Netflix and just live your you know blind life where you just abide by the rules and you just like just let let life carry you through don't bother trying you can't do something like that or you can't think of something painful like go and just do a plank right now do like a 60c plank but do the cold call even any business and just tell them you're trying to sell them something and then just and they'll be like oh no they'll just be like oh leave me alone go away like that guy did and

it won't feel nice but what matters is that you're one step closer towards Ming this part of yourself so if you I can't stress enough you can't even do that then I'm sorry but you're beyond hope so now that I've put you through some suffering and some pain and you hate me a little bit let's talk about how to remove this because what you just did there with the cold cool if you do that like if you did it which I'm assuming you did because you should have done it if that pain that you just

felt and that Sensation that you just felt if every if if every waking hour of your life for the next next couple of years becomes dedicated to chasing that feeling as intensely and as much as you can possibly take you will become successful I promise and I know it's true because it's exactly what I did isolate the thing that hurts the most and repeat it over and over and over again and give the universe no choice it will remove this thing and your identity will begin to reform and time will elapse it will be hard

it will suck but it will make for a good story okay that coal I've probably done 100,000 coold calls in my life I coold calleded every gym in America like more than twice you there like 40,000 of them so and it sucks I didn't enjoy it it's horrible but that's my point the reason that success is valuable is because very few people have it because very few people can do this and they never they don't have either so the next stage is affirmation so what what I said about the belief system being either you know

positive here or negative here is pretty universally true and in addition to your efforts you want to fight this enemy on two different fronts okay so front number one is the pain thing where we're essentially trying to strip this thing of any of its power by basically putting it in this pain and we're slaying the dragon with The Sword and the sword is the pain the swing is the action and the dragon is the current form of identity we have and when you remove this thing you get the pot of gold and everything happens and

you achieve your goal and remember remember you want risk you want resistance and you want pain and you need to rewire your relationship with this stuff because without the dragon there can be no night the dragon represents an opportunity for you to become more and for you to grow and without the dragon what's the point if you're a superhero but there's no villain what's the point you can't be a hero without a villain and you cannot be a successful like well put together entrepreneu or person without pain you need it you should want it you

should love it and it'll take a while for you to fall in love with it but trust me you will the next stage is affirmation so the second stage in the coup so to speak is affirmation now I said to you earlier that your identity is basically a collection of scales like this and these scales are either positive or negative okay and anything in life anything at all in the universe that you can perceive you either have a positive or negative perception of to some degree so for example um let's just say you let's just

take Logan Paul okay if you think that Logan Paul if if all you've had as negative experiences with Logan paol or you've had a lot of negative experience with Logan paol then your belief about Logan paol is going to be that Logan paol is bad and I don't like him so your belief the world view is that Logan paol is bad and you've attached your identity to that by basically stating that statement not that this has any relevance to your business success but you get my point and although it kind of could because now if

you think log pulls bad you're going to think that YouTube and creating content is bad and if you judge Logan Paul for his content you're going to start to try to you're going to reflect that fear into yourself and you won't be able to make content because you're judging content creators that's kind of how this thing works but here's the thing you have basically two forms of experience that form these um belief systems so earlier on I told you that really it comes down to your senses and your sensory experiences I'm going to change my

pen if you remember I told you that it comes down to your sensory experiencing where you've got your five senses and you know so for example if um if Logan Paul makes a YouTube video you're going to watch and listen to that video and the information of the stimulus is going to be taken in through your to your brain through your through your senses and if if it's a bad thing that Logan Paul's done then you're going to have a negative experience with Logan Paul and you're going to stack the scale slightly and you it's

going to the negative scale will outweigh the positive scale and that's how your belief system forms but here's the thing in addition to your senses and really your you know the external um perception of the world with your ears and your eyes and your tongue and your your to taste and the touch blah we have another sense we have a sixth sense and this six sense can be used as a superpower to well really there's actually seven there's seven you have seven and six senses and you can use these two senses to recreate experiences and

essentially rewire your brain to change your belief systems and so you might be like well what the what Sorry Charlie but I quite understand well let me explain you have your memory and and you have your imagination so in the same way that your eyes will you know light will reflect into your eyes um from the you know from your environment and your brain will form a picture you will hallucinate reality in Ence well we can use our memory and we can use our imagination to recreate our belief systems and if you don't believe me

well it's very simple um think about shut your eyes right now and remember a really really bad time just shut your eyes right now and just think about something recently that happened that made you feel like you were cringing this think about something that really made you feel like oh cringe proper cringe right just remember that what you've just had is an experience without really having any sensory input you've just had an experience and you've had a negative experience and that negative experience has been about the thing that you just thought about and so what

you've just done is you've just confirmed a belief system about that thing towards a negative bias and now close your eyes and imagine a really happy experience just shut your eyes for a second I'm thinking of one think of something really happy that made you feel really happy and open your eyes now what you've just done using your memory of an experience in your life is you just reinforce a belief system so for example I was thinking about my mother and the last time I saw her I gave her a big hug and that made

me feel really happy and so the positive experience um dichotomy for me for my mother has just increased okay just by me shutting my eyes and imagining it and you can do the same thing now with anything and the thing is is for example if you believe that money is hard to come by well there's probably been one experience in your life that you can remember where money felt abundant like for example maybe you cycled past a super car and you thought God damn that makes me feel good maybe it's possible maybe there's some hope

well you need to shut your eyes and reimagine that experience through your memory and in doing so you're going to have a positive experience it's not a real experience but that doesn't matter there are studies on this that demonstrate that the brain and like your your conscious mind and your unconscious mind cannot tell the difference between real life and imaginary experiences and the reason we know this to be true is a because if you shut your eyes and imagine something bad you feel an emotion which means that your brain is actually producing a like proper

neurochemical reaction to the imaginary um and B if you watch a movie that you know is in real life that is effectively imaginary and staged you're still going to feel the emotions from that movie even and sometimes you'll get so dragged into the movie that you think it's real and that's your brain will produce these things and so what we'll try do in addition to putting ourselves through significant levels of pain in our life and looking for ways to build effort and to match effort with resistance what we're trying to do here is like affirmate

future um stage to one what I mean by this is we want to use our memory and also our imagination so you don't just have to use your memory because maybe you haven't got that many good experiences what you can do is you can create experiences in your mind so let's say you want to make 10 grand a month and you want Financial Freedom oh you can get good at imagining stuff if you close your eyes right now and I've got my eyes closed imagine yourself they're open now but imagine yourself on a beach in

barley and you're working your laptop and you know you've got your feet in the sand and it's kind of warm and you've got like a coconut water that you're sitting on the table and you've got your laptop on the thing Sunrise is coming up at 6:00 in the morning you know you can imagine this right now and you know you've got a vest on and you're in shorts and you got your flip-flops on the floor and you can hear the lapping of the waves you're looking at your stripe you just turn the brightness up on

your laptop you've made $4,000 this month you're only halfway through the month you're a six figure earner um one of your friends is like laughing to their mom on the phone on the right hand side of the table you need to get imaginative and what you can start to do is you can start to imagine things and create you can literally create experiences by using your imagination and you're not going to be good at this to begin with it's kind of hard to get good at imagining stuff but over time you're going to be able

to create visualizations and by creating those visualizations um around the things that we don't believe to be true right now you can rewire your entire brain so if like if all you've ever had is negative experiences with money well you need to rewire that you need to because otherwise you're going to constantly like think it's impossible to make and so whilst you're battling the Eastern front and you're on the Eastern Front fighting off the identity with pain and slaying that damn Dragon you need to be fighting the Western Front and the mental Battle of you

know telling yourself because easiest way for you to consistently justify this pain and to justify matching the resistance with effort is to consistently imagine a better future and to imagine why you're doing it because you you will forget this stuff I promise you will but what you won't forget is the imagination and when you're doing your imagination when you're doing your affirmations essentially you need to link them to emotion if you're not feeling something you're not rewiring the belief remember a belief is a Continuum a spectrum of emotion it's positive or negative and so what

you want to do is you want to imagine good experiences that make you feel something if the if the image or the memory these sixth and seven senses of of ways of building beliefs or at least experiences that create beliefs if these don't make you feel emotion then you're not rewiring your brain and you're not counteracting the belief system it has to make you feel something for example I did this every day twice a day for about three years and I'm not even joking um what I did is I I listed out a bunch of

affirmations and I told myself that I was going to be successful and I knew exactly what I wanted um in fact you know I can I can probably show you this on my laptop I knew exactly what I wanted and I created a vision board and I created affirmations and you know all of this stuff and basically what I did every day for really two years maybe even longer than that is every day I would visualize myself living this dream life so I can actually attest to the fact that this thing works this isn't some

wooah Theory crafting spiritual like try this like I actually know this works because I bloody did it and it worked and if you don't believe me well look at this look at this so of course my Wi-Fi is not going to load it now it's just typical um so this was something I created you can see this here so I created this a long time ago but as you can see so here I've got first class or business class travel which an Airbnb which means that I'm financially in location free I made this when I

was poor when I had no money now I have this I can go first class business class wherever I want this was the apartment that I wanted don't know if you can see that there that was the apartment that I wanted in a city called bath in the UK I moved into that apartment now I'm on the bloody Palm in Dubai right this was the car I wanted which is a cclass Mercedes um I ended up getting a C63 AMG um this is the body that I wanted which I'm nearly there with like you know

here's the apartment again and what I would do and is I would um I I had no money I was this is when I was starting what I would do is I would sit and I would visualize myself in this apartment sorry I get a little bit emotionalized guys I get a little bit emotional to talk about this because I would I would sit and I would imagine I would in in I was in this grotty flap with with no no prospects no money and I had a supportive family and but like I didn't have

anything I was in my parents' room I had this horrible little office and what I would do is I would sit there and I would shut my eyes at night and I would imagine myself um in the morning getting up in this apartment I studied it I I I studied the even the way the window seals looked I looked at the way that the tap would turn in the bathroom in the pictures I went to the city and I saw it from afar and I would sit and I would imag imagine myself waking up in

the morning and sorry this I told you this is this is going to take a weird turn um I would imagine myself waking up in the morning and getting out of bed and pulling the the cover off and opening the thing to this beautiful view of the city of bath and then walking over getting a smoothie I'd imagine a taste of smoothie looking out the window and opening and having the breeze come into my face and then I'd get my my Mercedes key and I'd go down the lift and I'd get in the car i'

the leather of the car and the seat belt and I drive to the gym and work on my I just I would imagine it every day and I wanted it so badly and what I would do is I was recreating experiences over and over and over again you know I would imagine myself um doing objection handling on my sales calls and absolutely crushing it I'd imagine myself making YouTube I so weird how it works man I forget about this stuff I would I would imagine myself because I knew I had to have a YouTube channel

to do what I wanted to do I would imagine myself making YouTube content and making content that gets like 10,000 views a video that was was that was like an insurmountable amount of views to me at the time and now I can get like a 100,000 views a video or 50,000 views a video sometimes so it works if you create positive experiences in your mind and you try to remember positive experiences in your mind that that completely counteracts your current Paradigm and the current manifestation of your identity right right now you find the opposite you

find the antithesis you find what will get you what you want and by doing this what will start to happen is this person that is locked away in your unconscious this version two that set the dream and set the goal will begin to rise and what will happen and I guarantee this will happen is eventually you're going to have to do the same thing to number two this doesn't stop okay number one is gone number two is going to come up now you've got a new enemy to slay because number two is going to have

it number two is going to have its limits as well and then you've got to and then what will happen is inside of you your goal seeking mechanism will create version number three you have to become and then you have to go through this all over again success is suffering and it's as simple as that learn how to do this and you will become successful and I know it's true because I did it and it's the most beautiful rewarding fulfilling meaningful thing that you can ever do is to learn this thing and apply it I

suggest you rewatch this video 10 times because when I came across this information um and it was sort of scattered I you have to remind yourself of this every week put it in your calendar watch it 52 times a year because all you need to know is this everything else you will be able to figure out through these lessons do not forget this and if you ever feel yourself slipping into a rut and when you feel yourself regressing back to version one which is going to happen you're going to go back there you're going to

regress to version one it's going to happen when it happens come back to this video remind yourself of how to do it [Music] bye hey everyone it's Charlie Morgan here and in today's video I'm going to explain how to be consistent how you can achieve predictable reliable and consistent Behavior so that you can make progress towards your goals whether this is being consistent with work or diet or sleep or exercise or anything like that I'm going to show you how to actually do this because your job as a young man or woman is to find

a pace that you can maintain throughout your work and your life for the next 50 60 70 years and I've been figuring out how to become consistent for really the last last 8 years and it's not as easy as you think it's not about just reading Atomic Habits by James Clea it's not about creating a calendar that you take off it's not about the Pomodoro Technique it's not about any of that stuff it's not about watching productivity gurus it comes down to a very simple method and framework that has worked for me and so in

this video I'm going to explain and share an idea that has allowed me to become consistent and if you're wondering what the result of cons consistency is um it's success because without consistency you can't really have success now I've had um a lot of people commenting on my recent videos um who have no idea who I am and they say oh like who why should we listen to this guy he's just some like weird looking dude that wears a $30 watch with the dodgiest facial hair you've ever seen and you probably shouldn't trust him because

what does he know how does he know what he's talking about well my name is Charlie and I've built a company called Imperium acquisition which is um a near enough 8 figure Consulting business last year we made just under $10 million and if you're wondering where consistency gets you well this is where I live I don't know if you can see this out there um but I live on the palm in Dubai in fact if I actually show you apparently I'm supposed to make some sort of effort at building credibility on this YouTube channel I

prefer to do that through ideas as opposed to material objects but if you want to see if I actually know what I'm talking about this is my house I live on the palm that's the thing you can sort of see this is my house all right so I don't drive a Lamborghini I don't have a Richard Mill oh can't even use a tripod apparently I don't have a Richard Mill watch I don't um I don't drive around with super models and I don't do all of that stuff I just sit at this desk and work

cons consistently right now for those of you wondering um no I have not just rented this house for a day but if you think I have I don't really care because well I know the truth and that's what matters right so let's actually get into this video and the topic of today's video which is of course consistency so what you have to understand is that what we're looking to do is consistency is a um behavioral phenomenon right and so what this needs to what this means is that we need to understand to first get to

the bottom of this we need to understand what Behavior actually is now I'm also aware that I always make spelling mistakes on this whiteboard as I'm talking so if you do see spelling mistakes and I think I've spelled Behavior behavior is that looks wrong see now now I'm just going to start saying this says Behavior if I've spelled it wrong it doesn't really matter right so we need to understand what Behavior actually is to get to the bottom of this right so behavior is basically physical action coming from the body right and so here's the

body okay and behavior manifests you know from this body in all sorts of different ways right and so I'm going to use different shapes to represent different manifestations of behavior right let's just draw that one up here draw it down here so you can see okay so the body will manifest different behaviors and you know what we're looking to do is we're looking to consistently manifest the same behaviors over and over again at least ones that are conducive towards us getting our goals right and so you know let's say that over here you know this

this square is exercise right and let's say this over here is smoking and let's say this over here is work and this is gaming right and then this this here could be Netflix right so what we can see is that some of these behaviors for example exercise and work are probably going to be conducive towards your goal right and so the first thing you need to do in order to achieve consistency is actually have a goal right and we'll come back to this drawing when it makes sense to the very first thing you have to

do to achieve consistent Behavior towards a goal is to actually have a goal because if you don't know what you want then you're not going to be able to optim ize and make decisions and manifest behaviors that help you achieve this goal my goal for example is to make one billion dollar because for some reason I have tied myself Worth to financial achievement not because I want more money but because I see this as a scoreboard and I am by Nature a gamer at least that's how I grew up so I like to see money

as a means of achievement yours might be something different your goal can be anything it could be to reverse climate change it could be to retire your mother it doesn't have to be money it can be anything that you want it to be right but once you've defined your goal now we can perform something called optimization okay and optimization is basically where you take your goal and you ask yourself a series of questions and those questions should revolve every day around what behaviors do I have to partaken to achieve said goal so for example if

we come back to um my goal here of you know making a billion dollars earlier on we have this diagram right where we had the man and then we had you know one Behavior up here another Behavior here we had another Behavior here you know there was all sorts of different things that we could do right and so we can wake up every day and we can expend our calories or energy and focus in many different ways and so one of these is work you know one of these is um exercise you know I know

these are not quite aligned with what the example was earlier but one of these is gaming right and then smoking right so it's fairly self-explanatory to understand this because in order for me to make a billion dollars I'm going to have to be around on this planet for quite a long time because this is a pretty strong financial achievement that's probably going to take decades and so if I am smoking right well I might not live to C40 at least I might not anyway but if I smoke the chances of me seeing 40 are significantly

reduced and so what I want to do is consistently not smoke so there are some behaviors that you want to be inconsistent with or at least completely eradicate right and likewise gaming if I am sitting around on war zone slide cancelling with a great KD that's fun and I enjoy doing that at least my my dopaminergic system does but it's not really conducive towards my goal and so I need to eliminate it and so the first step to actually becoming consistent is to eliminate behaviors that don't contribute towards your goal because what happens when you

sacrifice behaviors or manifestations of action from thought consistently you know when you when you sacrifice these all of the energy that was going into you know these things can now be poured into the things that you actually want to go into and so the first stage to becoming consistent with any behavior is to eliminating other behaviors that you don't need or that you don't want and you're going to have a lot of these things the chances are if you are in life right now and you're not very happy with where you are and your life

kind of sucks and you're miserable and unhappy well you're going to need to get rid of a lot of things you're going to need to get rid of certain people certain behaviors certain habits addictions vices you name it and when I tell you to do that you're going to say oh but I need it because of this well you're just coping and you don't okay so this is the first thing is understanding that behavior manifests from the body right so let's let's go back to this this diagram right so this is you okay I'm sure

your legs are a little bit longer than your head um but we're just going to we're going to go with that right so up in your head you have I hope a brain right and let's just make this nice and colorful I know that you stick around for the drawings more than anything but let's say that this is your brain right now what's going to happen is in order for your body to perform an action your brain first needs to provide like a stimulus or you know by by stimulus I mean like your brain needs

to actually say okay we're going to do this action so what happens is it first first principle the brain sends a signal to the body for it to do something right and so for example if the behavior that you're trying to like be consistent with is exercising then your brain is going to send a stimulus or like a series of electrical impulses to the body for example put one foot in front of the other or or drive to the gym or put on your gym clothes or get in the cold shower or you know hit

that punch bag like it's going to it's going to just do this right what that means is that behaviors come from your body they come from your mind right first of all but really they're coming out of your body right I'm I'm hoping this might this might seem really weird to you and it might seem like some sort of weird thing but I'm going to explain exactly how this works right and it should make sense in just a second what we can do is we can actually apply a um school of thought called systems thinking

to this equation to better understand how to become consistent and how me drawing a body and a weird looking brain can in any way shape or form make you consistent so there is a book called um thinking in systems right by Donella Meadows Della Meadows to systems thinking is what Adam Smith is to um economics or what Freud is to psychology for example she's basically like a founding father or founding god mother or woman mother right so let's actually get into this the body basically operates as a system and what this means is you have

inputs you have processes okay input you have a process or processes and then we have outputs and then down here we have something called feedback and then we have over here an environment right all systems operate an environment so what does this funny looking diagram have to do with you being consistent with your work well Behavior is an output and the body is the process right so what I'm saying here is that when I draw a stickman you know and we say that he's going to work or he's going to exercise right these actions here

or these behaviors are outputs and the body and the brain is the process so what this means is when I just draw this simple diagram of this Stickman is we're missing two things really we're missing inut and we're missing feedback so we're going to focus on inputs mainly because these are the things that you need to to keep consistent with so what this means is that consistency is an output and for every output there is an input so let me explain so at first principle the way that your body works is as follows okay so

the body here right this represents the process and then over here under going to draw let's just say for argument sake that this is food so this is this is like a steak you know yummy and then over here you've got like I don't know some broccoli or whatever the hell that is supposed to be then you've also got something called sleep and then on top of that we've also got water right now there's obviously more to it than this but this is pretty simple okay so what this means is we have biological inputs that

go into our body that our body then processes to produce outputs so Behavior has to come from the body but in order for the body to get energy to perform the behavior it has to get it from a source so really what you're looking at here is water food and sleep so these things here there are more things than this obviously you've got microv vitamins you've got sunlight ET social interaction etc etc etc but really at its core we have like organic inputs essentially right and so we can call these inputs now what's going to

happen is the body is going to digest the food it's going to sleep it's going to drink the water and absorb the water and the nutrients in the water or whatever to basically get energy right and so really the the output um you know of of this is sort of secondary output is energy right but then the energy is taken and converted into Behavior right so this could be anything from you know reading a book you know to um sitting down and you know working on a screen to you know uh let's just say this

person's you know this is supposed to be someone running with a severed spinal problem but you get the point or alternatively it could go into a bad website that we don't want to go into um it could go into um you sitting around just you know aimlessly you know on a couch just you know sitting here watching TV this energy can go into many different places right and so what this means is that people completely misunderstand the principle and premise of consistency what they need to understand is that it's not about being consistent with your

behavior right and there's one other thing over here that I forgot to draw um I'm going to draw this just up here can you see up there yes you can okay this represents your goal right it's not about being consistent consistent with your behavior it's about being consistent with your inputs it's it's near enough impossible for you to have behavioral consistency when you have dietary sleep um hydration and outcome desire inconsistencies your behavior is an output your body processes inputs and if your body is forced to process inconsistent inputs then it will produce inconsistent outputs

let's say you are a car manufacturer right and what you want to try and do is you want to manufacture the same car over and over again what you're trying to do is Achieve predictability if you are you know if you are Mercedes right and you know you you have your you know you have your factory here which processes all of the raw materials to make you know the same a certain let's just say you're trying to make a c220d right which is is a brand of a type of Mercedes well if if over here

the inputs are different every time then what's going to happen is you're going to make a different car every time so let's just say for example that you want to make the same car over and over but every time you go to make the car you change the wheel arches and the chassis slightly well what's going to happen is when the machine goes to process the inputs you're going to have a slightly different car every time and the same thing is true with your behavior and so the secret to mastering your behavior and the secret

to mastering consistent Behavior into maintaining a um level of integrity and predictability to your behavior is to is to focus on this because we can't really like control this or we can we can control how we behave and that's you know Free Will and stuff but it's significantly easier and more straightforward to do the right thing when we're doing the right thing in the first place and it's you you you never really want to rely on your body now there's another thing there's two more things really cuz the goal is a big one we're going

to talk about all of these things in a second in fact I'm going to WR them over here yeah those are the main ones so we going to get into this in a second but there's another thing right and that is your environment okay I don't know if you can see this if that's that's way up there but you can sort of see the environment up there and I'm going to explain all these in a second right the inputs have a huge influence on your body which has a huge influence on your behavior but really

the thing that people don't see is the environment and your environment is basically the immediate space that you live in and operate out of and this environment will have more of an influence on your behavior than anything maybe with the exception of like you know the core biological inputs um but on top of that what we have here is we have what's called a feedback loop right and this can go in one of two ways so feedback is a phenomenon that like a natural phenomenon that basically drives the entire planet and the entire universe right

and this can be feedback either positive or negative feedback right right so let's say for a second here that you eat junk food you sleep terribly you drink one glass of water a day and you don't really have a goal well what's going to happen is your body is going to have to process you know all of the bad food and it's going to have to deal with all this chaos that you've given it essentially which is what bad food is is it's chaos it's not going to have enough sleep so you're not going to

be able to focus your emotional regulation is going to be completely screwed and you're kind of going to be in just some like mental trouble you're not drinking enough water so your body's basically dying and you you don't have a goal so you feel demotivated insecure and terrified what I can tell you if you're a young person um and you're conscientious by nature which you probably are if you spend 20 minutes watching a weirdo talk about systems thinking you need to have a goal you need to have a clear goal because if you don't have

a clear goal you have nowhere to channel your conscientiousness you have nowhere to basically go you have nothing to aim at for a lot of people in life that's totally fine and they're happy to take each day as it comes and just you know live laugh love can't believe I just said that out loud but you get the point right people are happy to just you know aimlessly go through life and that's great for them but for us for those of you like me we need to have a goal and so if we don't we

get you know kind of depressed and sad and you know if we haven't if we can't map our progress towards something along a reliable trajectory we feel chaotic out of control and we get in some trouble so let's say these inputs are really bad right well what's going to happen is bad inputs are going to lead to bad behavior cuz if you're eating bad food food um and you're not drinking water you're not sleeping there's no goal well first of all if there's no goal you've got nothing to work towards so you're not going to

it's kind of impossible work and I'm talking about meaningful work here work towards like a goal essentially which is what meaning is to me at least it's kind of impossible for like meaningful work to manifest if you haven't got a meaningful goal to to do it for in the first place because there's a direct relationship here between input and output meaningful goal equals meaningful work no meaningful goal equals no meaningful work and so if you want to make work like a meaningful work a consistent output of behavior then you need to have the input required

for that output to manifest it would be like trying to make a car and you build the factory and everything and you desire a specific car but you forget to put the engine in the car you know when it comes to the assembly line you're like oh I kind of forgot to buy the parts for the engine so great now we've got a car without an engine well you're not going to build a car if you haven't got an engine right and so you know on top of that because your diet is really bad and

you're eating loads of sugar you get fat and when you get fat you know you're natural inclination is just to do fat things like sit around and because you know you're ashamed to exercise because well you can and so it's kind of impossible for healthy Behavior to manifest when you have an unhealthy diet now there's an argument to made here where like eating healthy and sleeping and drinking and and setting goals are outputs but this is where the feedback comes in because when you eat healthily like that's a behavior when you go to bed on

time that's a behavior when you drink water that's a behavior when you set a goal that's a behavior so these are kind of outputs more than they are inputs but I'm talking about these on a first principle biological level where they are what you ingest or what you know what you expose yourself to to basically you know create behaviors but this is where the feedback thing comes in because if you eat bad sleep bad drink bad and you have no goal then you know you're not going to be reading much because you know you're in

a bad place cuz you can't really focus because you haven't got enough sleep try get four hours of sleep and then try and sit through a book for like half an hour it's bloody impossible because I meditate regularly and if I've had a bad night's sleep I can't focus to save my life quite literally I mean that right if you do all these things badly then you're going to end up like doing stupid behaviors and then what these stupid behaviors are going to do is they're going to positively reinforce the bad input and so inside

of this system inside of this this this thing that encapsulates your body essentially is a feedback loop because if you eat bad and you get fat right and then you sit around doing nothing and then your dopaminergic systems favor sugar seed oils salts all of this bad stuff right then the feedback Loop's going to start to form where you know if you eat terrible Foods you know then you're going to get fatter which means you're going to eat more terrible foods and this this feedback loop here is just going to cycle out of control until

the point that you get very upset and unhappy now this is entirely possible to reverse and to do in the in a completely different direction where you know if you eat you know the right Foods you know and you're eating stuff that's healthy and good and you're exercising then what's going to happen is you're going to start to lose weight and you're going to get thinner and then you're going to get you know muscular and you're going to feel good but then the problem with this is if you're not careful this feedback loop if you

eat too much good stuff you know and all you focus on is fasting and you know you're exercising as much as you can then you can develop anorexia or bulimia which makes you really thin and really unhealthy and so anything taken to its extreme is obviously going to become its opposite it and this is not a nice place to be and I'm not saying that if you eat healthily you're going to get anorexia but the point I'm trying to make is that you want to be very careful with these feedback loops right and you want

to balance everything because if all you eat is broccoli you're going to die right trust me I've seen someone try to do it so we understand now that in order for you to achieve behavioral consistency you need to have input consistency right because behavior is an output and these things are what your body process to produce the output this is the thing you're probably being consistent in your life right now you're probably just being consistent with behaviors that you don't value or seem fit for you achieving your goal because let's say for example that you

are you drink let's say you drink every weekend let's say you smoke let's say you play video games like a few hours a day let's say you you sort of scroll on Instagram all the time you are being consistent you don't realize this right if if there are bad behaviors that you continue to repeat over and over again habitually you're being consistent you're just being consistent with things that you don't want to be consistent with and what this means is that there is some value misalignment here where you understand that if you want to get

where you want to go you have to get rid of these current behaviors but you're being consistent as it is so what you can do is you can apply the same principles you use to achieve consistency with the bad behaviors to the good ones right because you know if you're addicted to video games right now then you know probably What's Happening Here is in your environment if you can see this up here inside of your environment maybe there's an Xbox right and just by having this X box in your environment is leading to you you

know playing the Xbox and essentially what this is doing is every time you play the Xbox you know we achieve this feedback loop right so by having the Xbox in your environment you play it and then what you want to do is you want to have the Xbox in your environment even more because you want to keep playing it because you know you're receiving your dopamine from shooting people in the brain instead of actually making coold calls and making money right because what you have to understand about gaming and video games and all these bad

behaviors whether it's smoking drugs alcohol addictions vices women Xbox whatever it is right is your brain has a latent desire for accomplishment right and so it has this sort of Loop in its brain where it wants to receive gratification which is what I'm going to draw let's just pretend this this resembles you know gratification your brain has a natural latent desire for gratification right and when you strip yourself of negative behaviors like like pornography or TV or Netflix or like in like Doom scrolling this this Loop that desires gratification inside of your mind suddenly there's

what we call a dopamine vacuum well I don't think that's actually what it's called it's just what I've called it right so it might not actually be a thing but I'm calling this out right and so a do you create a dopamine vacuum in your head when you remove these bad behaviors and this has to be replaced by something and if you're lucky and you remove it and you follow these instructions and you listen you can replace it with work and then what starts to happen is you'll derive your satisfaction and you'll derive your you

know your serotonin and dopamine from work and this Loop here will occur when you work and make progress towards your goal as opposed to just sitting on you know Call of Duty or GTA so that's basically how this works it sort of first principle is you need to learn to think in systems you need to learn to understand that your body is going to process biological inputs to produce outputs right and so if you're eating terribly if you're sleeping bad not drinking enough water you have no goal not getting enough sunlight you're not getting enough

social interaction then this is going to create all sorts of problems for you um when your body tries to deal with this stuff right I'm going to put nothing here and I can tell you this is true because like I have had this happen to me on both spectrums over and over again right so maybe in life your behavior is super inconsistent right and maybe what it looks like maybe what it looks like is like this right where we have have this wavelength diagram here now this is you're probably going to resonate with this and

it's probably going to scare you a little bit and I'm about to explain yourself to yourself which might make you a bit uncomfortable so we have here this line here right represents the average and then up here if I just draw this in green okay up here this represents the peak and then down here we have the trough right or we have the low point and so what most people's lives look like is Peaks and troughs right so this this diagram here can represent anything it can probably represent your relationship with the gym it can

represent your relationship with reading it can represent your relationship with work with progress with anything right and what what basically happens is you have this sort of Behavioral thermometer inside of your mind where you have a peak and you have a trough so if you look at your bank balance right now I guarantee what's happening is you save up enough money to basically achieve a peak right and then once you've achieved that Peak a certain emotional state takes over your behavior and you regulate the money back down to a trough and the trough is basically

your Panic point so your Panic once you get to the trough once you get to a certain number in your bank account you start working harder saving more and reg ulating the money back up to this point where you then achieve a peak again and then Le and behold you bring it back down to the trough right so another example of this could be your body weight it could be um how often you meditate but the easiest one to look at is your bank balance because well it will fluctuate like this right and so the

one thing to achieve in consistency is understanding that you are not the highest version of yourself that you can like imagine you're also not the worst version of yourself that you can possibly like go to you are basically the average sum of both of these points and so this this D this sort of dotted line in here this represents the average and so if I mapped your bank account or like body weight or body fat or anything that was tangible that I could measure right how much water you drink how often you go out how

how many hours of work you do like any behavior that you I can give you right at least any behavior that you're trying to improve and regulate what I be able to do is map it out over a 90 180 day 365 day time Horizon and I'll be able to establish an average right so for example I've got um eight nine sales reps in my company right now and they will fluctuate between commission checks where one minute they're making 20 grand and then a couple months later they're only going to make 10 and then 10

is their Panic number and income for the month and so the next month they do really well and they get back to 18 20 and then they fluctuate and they go up and down right and what I'm able to do is I'm able to track this you know this these outputs on onto a spreadsheet and I'm I'm able to establish an average and so it's easy if you're not careful to like look at a sales rep who's just had their best month and think God this person's the best in the world but numbers don't present

themselves in small data sets and if you want to understand how to become consistent you need to understand something called regression to the mean which basically indicates that like if you're trying to establish an average you have to look in a long time Horizon with a significant amount of data in in science this is called um having numerical validity right where you've got enough data over a long enough period of time to actually measure a predictable average because if you don't have this you don't know if you're being consistent or not because you could watch

this video and then have two weeks of just Stellar Behavior but if that's like you could be at your peak of you know what we would what we would call discipline right you know where you've got air you're firing on all cylinders you know you're super confident you're going to take over the world you're making working really hard you're sleeping on time you're doing cold plunges cold showers meditation you're on self-improvement you're reading you're not watching YouTube like everything's going really well and then you get to this point and then for some reason you just

go and you bring it down to a trough where now you know you're watching pornography you're eating bad food you're not sleeping on time you're doing the literal polar opposite of what you did and now your emotional states in the gutter but then once you've been here for too long then you get sick and tired you start developing self-hatred you start like I know this is true because I've literally lived this right then you get hatred and then you get sick and tired of it and then you feel ill and you're like oh there is

to and then oh and then you go up and then you achieve the peak again and then you get back into this state and so for most entrepreneurs their life exists in this wavelength most it is possible to break this I won't go in it today um I might make it if you want to see how to break this cycle um leave a comment below because for me to explain how the brav is going to take like literally 2 hours and it will way go off the topic of consistency but if you want to do

that maybe tell me and then I can basic and then like any comments that say that they want to see this and then if if there's enough people that want it then I'll make it but yeah so this is how the the thing works but what we're trying to do is establish this average because you're not like you're not your Peak and you're not your trough you are typically the mean or median average between these two points so what we're trying to do here and the point I'm trying to make is we want to have

something to reliably track our Behavior right and so whenever you're trying to um like whenever you're trying to create a new Behavior or introduce like consistency into a specific part of your life such as meditation such as work such as sleep such as diet what you need to have is a way to track it and if you're wondering what does this mean and you don't need to have an app you don't need to have like some sort of like you don't need notion you don't need anything what you really just need is a nice simple

Google sheet right and so you know what we're going to do is we're going to draww a nice simple spreadsheet right like this okay and so what we do on this on this column is we have the date and then we have the behavior this could just be Behavior one 2 three and four right and so let's just say this is the 1 of January this is you know the second of January and you get the point right so what you want to do is you want to create these spreadsheets for basically every facet of

your life and you know you're going to make one for each month and you want one for the whole year and then what we're looking here is let's say Behavior one is the time you went to bed let's just say one thing that you want to keep consistent is your bedtime right because I'm going to we're going to talk about sleep in a second here um which is actually just circadian rhythm and I'm going to talk to you about how to become consistent with your bedtime shortly but what you want to do every single day

is track what time you went to bed so every morning you're going to wake up and say okay what time did I go to bed last night and then what you'll find is it might be 11:00 p.m. it might be 11:00 p.m. might be 11:00 p.m. and then you know you're on a roll p.m. and then some somehow you went to B at 4:00 a.m. right if we look at this you might think well I'm consistent here cuz I'm going to bed at 11:00 p.m. but if we took all of these numbers together and we

added them up we'd find out the average might actually be 12:00 a.m. because one night you went to bed at 4: a.m. then let's say behavior number two that you're trying to track is calories and you're trying to keep a consistent number of calories into your diet or you know that's basically how much energy am I actually giving my body to process into you know outputs and so let's say on the 1st of January you do 2,000 and on the second you do another 2,000 and on the third you're going You're Going Strong right the

cuts going well right and then on the fifth you think okay well I've been consistent for 4 days I'll have a cheat day and then you decide to go for I don't know 6,000 calories right and so most people most normal humans will observe their behavior and they'll think okay well I'm just eating 2,000 calories a day because I did it for 4 days straight and now I'm having a cheat day so I'm being consistent right well no because what's happened here is you've eaten 2,000 4,000 so if we add this up and calculate the

mean we can actually find the average right and so 2,000 4,000 6,000 um 8,000 14,000 so in 5 days we've eaten 14,000 calories so really like if we actually calculated the average here your average is 2,800 calories because 14,000 ID 5 is I believe 2,800 and so what you can see here is this one day of eating a huge Surplus is leading you to actually eating 2,800 and so this here 2,000 2,000 2000 26000 is equivalent to this here which is 2,800 2,800 2,800 2,800 and 2,800 so what you shouldn't do is reward yourself for

behaving good for 4 days days and you shouldn't punish yourself for eating bad one day if your goal is to get to 2,800 but if your goal is to do 2,000 per day then you should punish yourself for this right and so you know what you need to do is really 5 days is not long enough to map your behavior and to map your average but the danger that you have and that you can fall into is basically assuming what I would call a false identity for example if I have a sales rep that has

an incredible sales week right and they have they they go 60% conversion rate Bulls to the wall incredible sales week right if they have one really good sales week but then the next three weeks are terrible it doesn't mean they're a good sales well we can do the math here right so let's say that you know let's just pretend these are weeks right on week one let's say that they converted 20% week two they do this amazing week and they get 60% and then week three is only 10% and then let's say that you know

week four is another 10% let's just pretend that week five doesn't exist for this one so we're going to calculate the mean right so we're going to calculate the mean so they might think because they've had one really good week that they're a killer right but really if we do 60 + 20 we get 80 add 10 add 10 we get 100 well really their conversion rate is only 20% which is fine that's a good sales conversion rate and I'd be happy with that sales rep did that but what we want to be careful of

is the sales rep not assuming too strong of an identity because of the 60 or assuming too strong of identity because of the hund the 10 right now I'd always rather they assume this identity because they're going to perform better if they think they're a demon but there's nothing well there's a lot of things worse than this but there's nothing worse in theory than a sales rep who thinks they're incredible but is actually really bad because then when you try and Coach them or train them or teach them how to stop making mistakes they don't

listen to you because their ego is blocked because they see that they converted 60% one day so what you want to try and do is basically create these sheets so you can track map your behavior along a consistent time frame right and I can actually show you like how I've done this before right so what I can do here is I can actually look at my data so it's really interesting because if I look at this here here's my data for June 2022 I don't know if you can I'm sorry 2020 so what I've done

here I don't know if you can see this but this is my 2020 health tracker and you can see um along the bottom here I've got June July August September October November December and so what I can do whenever I want to is I can look at my metric and so I can track basically everything so what you can see here I don't know if you can actually get a look at this but I've got all of my metrics so I've got sleep time sleep I've got sleep start sleep end sleep duration when how long

I was awake for um how much deep sleep I got my heart rate my heart rate varability Readiness score sleep score whether or not I did my mindset training what my diet was like whether I supplemented it um did I do a workout when did I start work when did I finish work all of this stuff you can see is trapped and so this is this is for June right 2022 2020 this is for July this is for August this is for September you can see here October so I've got a spreadsheet like this for

basically every single behavior and what that allows me to do is it allows me to keep a reliable accurate log of where I actually am because if you don't have that and if you don't have something that tracks the data you you don't really know how you're performing and there's a saying in business I think it's harbard Business Review Peter duer that came up with this that says what gets measured gets improved and so if you don't have some something to run be TR it doesn't matter if it's a spreadsheet like me or an app

or anything really you can only use a spreadsheet for stuff like this you need to know where you're at so you've got a consistent log of your outputs okay because well if you don't you're not going to know so you're going to be that person that is going to bed at 11:00 for a few nights in a row and then suddenly they go to bed at 4:00 in the morning but they think they're being disciplined but in reality they need to actually be sort of whipped into shape so now let's actually talk about these inputs

right because in order for you to as I said achieve like behavioral consistency by having your body burn energy and execute on tasks and do things that you want it to do you need to give it the right Fuel and you need to give it the right things in the first place otherwise you're like the car manufacturer that's trying to make a car without an engine or with different Wheels every time it's just going to be a cursed car right so there's a few and I'm going to walk you through them and if you nail

all of these things and if you nail all of these inputs then you're going to have a way way way way better chance of achieving the result you want in your life okay so let's write them out so the first one that we're going to talk about is your goal your goal is basically what you want you need to sit down and clearly Define your goal and notice here how this is not pluralized notice how it's goal it's not gold right the biggest mistake that people make is giving themselves too much to focus on and

giving themselves too many goals you know when when a new year rolls around as it has done recently people sit down they say what are my goals for the year and then they say Okay I want to stop drinking I want to stop doing this I want to stop doing that I want to start doing this and they give themselves like 10 different things to work on never going to happen right what I prefer to do is set One Singular goal that is so large that every single Behavior I have has to line up with

it primary example I gave you earlier is I want to be a billionaire not because I want to have a stupid asymmetric level of corrupt power and a yacht but because it's my way of measuring my progress and I figured like why the hell not right and so what this means is because my goal is huge I I can't smoke I I have to go to bed on time I can't do stupid stuff and I have to do smart stuff because my life is no longer about trying to line up my habits and be a

cool and like self-improvement e it's about doing something [ __ ] huge so let's say my goal for example instead of being a billionaire maybe my goal is to reverse climate change well if I'm trying to reverse climate change and that's what I'm trying to do with my life I need to stop drinking not because I want to stop drinking for me but because I want to stop drinking for the damn goal cuz if I'm drinking think and like if I'm trying to design a new more efficient solar panel or convince Brazil to stop deforestation

I can't really turn up to those meetings drunk and I can't really try and make those blueprints drunk so the the best and fastest way to eliminate bad behavior and to be consistent with good behavior is to set a really big goal that basically encompasses and encapsulates all of the behaviors into one and instead of trying to quit drinking quit this quit that and then instead of having 10 Micro goals around your behavior you need to have a macro goal cuz news flash for you my friend the reason that you struggle to be consistent with

good behaviors and the reason you struggle to remove bad behaviors is because you have a tendency to self-sabotage for some reason you don't love yourself and if you don't love yourself it's near impossible for you to Output behaviors if your unconscious is like designed for self- sabotage it's very difficult for you to start behaving in a way that is out of alignment with that now that's that is a completely different story for another day and I'm not telling I'm not accusing you of not having self-love but if you truly loved yourself you wouldn't be killing

yourself through smoking if you truly loved yourself you wouldn't be killing yourself through gaming if you truly loved yourself you wouldn't be killing yourself through drinking so next time you tell yourself oh yeah I really love myself maybe just think about that for a second because you might be saying one thing to yourself but your behavior is set different because if you truly loved yourself and you truly wanted the best for yourself you wouldn't be scrolling through Tik Tok so just that is very deep it goes that goes very deep and I can make another

video on it once again if you want me to make a video on that leave a comment like the other comments that say and the comments that go to the top will be the videos that are made but the point here is that if you struggle with self-sabotage you need to have a huge goal that really means something significant to you and then your behavior will line up because if you're just trying to fix your behavior for yourself ain't going to happen mate ain't going to happen there's a study that was that was done that

I read about they basically had these people right over here and then they had like the people's pets and what they found is that if if the person had a pet right or the people who had pets if their pet was sick obviously the pets needed to take like some sort of pills or antibiotics and so if the pet was sick the person would almost almost always give their pet the antibiotics they needed and they would give the pet their medicine they would take they would give they force the pet to take the medicine basically

hide it in their food force feed it to them put it in the water whatever they had to do to get the pet to take medicine they would because they love the pet but when it came to themselves only like 60 to 50 50 to 60% of people like if if they got sick and they got unwell and they were told to take pills or medicine it was near enough impossible to achieve consistency for these people on average for them to consistently take care of themselves and so there's a rule in Jordan Peterson's 12 rules

for life that says treat yourself as if you're someone that you love or treat yourself as if you're someone responsible for taking care of and by default most people if we're in a bad place it's very rare that we do things consistently to take ourselves out of that bad place because the reason we're in the bad place is because we're self-sabotaging because of some sort of deep dark unconscious desire right and so instead of trying to fix your behavior so that you can be healthier or be happier or whatever just set a huge goal that

demands you to do it and then what you'll do is you'll all of your behavior and all of your work will be for your goal not for you because for as long as it's for you if you don't love yourself and if you don't really really like yourself you'll never going to behave to take care of yourself and this is why if people have a pet they're more likely to give their pet the pills and antibiotics of the pet needs they may are for themselves it's deep and I'm not accusing you of self-loathing or self-hatred

I'm not telling you to not love yourself I'm just saying that what you want to try and do is create a goal that you just absolutely adore and love and then all of your behavior will be for the goal he who has a y can bear almost anyhow that's what n said right and if your goal is a huge huge why then you'll bear almost anyhow then suddenly all of your behavior will clear up this is another Prim example it happens right I can tell you I just dropped my pen I'm going to pick it

up so another primary example of this if you don't believe me because you might not and that's fair enough because you should question absolutely everything let's say that you have someone here right and let's say that this is a woman and let's say she's really sad and unhappy and she has a really like hard time with her life right she smokes all the time you know she she she drinks a lot really bad behavior she just not having a good time then suddenly she gets pregnant and 9 months later a little baby is born right

and now she's responsible for taking care of this child which she absolutely loves right and now what's going to happen is she doesn't love herself which is why she partakes in all of these self-sabotaging behaviors right but now that she has a baby to take care of I.E a goal and I'm not just saying that a woman's only goal as a child don't be that stupid but now that she has a baby to take care of all of these behaviors can be completely eradicated completely gone right and I've heard stories before from from mothers and

from Fathers as well for example um some of my relatives I won't say like they're not that close so distant relatives um they used to smoke habitually really bad and as soon as they had kids they quit so as soon as they had something to actually take care of other than themselves they they they they were absolutely fine right and the behavior completely eradicated and you see this all the time where when having kids can completely change a person if a person is doing things to damage or harm themselves or they not being consistent with

behaviors they want to be consistent with well as soon as they've got a child now things change because now it's not about them it's about something else and so if you're too young to have kids right which you probably are you may not want them yet a goal is basically a child okay and if it means something to you and you love it then all of your behavior will naturally line up to achieve it and so this is probably the best and fastest way to becoming consistent with your behavior is setting a meaning for goal

because now if you believe you truly being put on this planet to eradicate poverty in Africa and that's what connects with you and that's what really means something to you now you're you're going to work even if you don't like yourself even if you were self-sabotaging before setting a good goal is like giving birth to a child now you've got something to take care of and nurture that means something to you right the danger of this and I can tell you this for True is when you achieve your goal the self-sabotaging behavior will come back

into into fruition so this goal needs to be something huge because my goal before was just to become a millionaire buy a nice car and have a fancy house and then I got those things and literally as soon as I got those things I started going my self-sabotaging behavior came back the bad food came back the smoking habit came back the gaming habit came back as soon as I achieve the goal so this is not a perfect way um this is not a perfect way of like fixing your behavior because ultimately it's existing because of

the negative self- sabotage but it will get the job done you know maybe you want to spend the next 20 30 years working on on your psyche working on your unconscious and figuring out why you self-sabotage but if you have lots of tendency to self-sabotage and you can't seem to get rid of it just understand that for as long as you're doing it for yourself you probably never will you're going to have to do all sorts of Shadow work therapy unconscious stuff to make sure that works but as soon as you have a meaningful goal

all that behavior will line up so that's basically the goal thing this is why I'm talking about inputs here because the goal is basically the primary input of your behavior because if it means something if it means enough then what you're going to start doing is you know every time that you have a decision to make so let's just say that we got path one here and path two right so you know if this is like a decision for example now obviously this is arbitrary cuz there's usually more than one path and let's say that

you know this will this will this is just a dead end and you know this is a dead end this is a bad thing to do right and this is a good thing to do right because what this is going to do is actually take you on to achieve your goal when you have a clearly defined goal every time you have a decision to make you can now perform what we call optimization which is where you're now going to ask yourself okay well if I go down this path I know that I'm going to not

achieve my goal and because my goal means a lot to me and I love it I can't do this so it cuts off these bad paths just by having like a good goal but if you do decide to do the thing that's good well then this is great because now you're going to achieve your goal and so this is optimization right so say for example you wake up in the morning and you have the impulse to lay in bed and watch pey blinders right and so so the the the One path is just laying bed

and watch wiy blinders second path is get up and make a YouTube video that will grow your YouTube channel build your audience so that you have leverage and can make more money in the future right which is basically what I'm doing now so I had that inals this morning and I was like okay well maybe we should not do the stupid thing but let's do the good thing because my goal is huge and I want to achieve my goal because for some uncanny deep dark psychological reason I have tied myself Worth to how much money

I can make I'm being honest with you right so basically that's that that's the goal thing so the other thing about goals is keeping them consistent because my point here is I hoping you're starting to understand the the premise of this video here right is it's not about that the consistency is paradoxical because in order for you to achieve consistency with your outputs or your behaviors right we need to achieve consistency through our inputs but this inputs are kind of also behaviors as well because like eating healthy food going to bed on time etc etc

like this is all like a behavior but it's about focusing on the input based behaviors instead of the output based behaviors because if you're trying to focus on like okay I want to build the behavioral habit of reading well you're not going to be able to do that if you're sleeping really bad if you're drunk if you're eating terrible foods and you haven't got a good goal what's the point in doing that you know you want to sit down and read business biographies or you know read about the Roman Empire or educate yourself well if

you haven't got a good reason to do that which is your goal when what's the point you see what I'm saying right so it's about being consistent with your inputs and inputs are things that you can control right so we've been through the goal and I'm I'm hoping I haven't given you too much of an exential crisis here but that's usually where these videos end up going so we've been through the goal we know what that is about and we know that the goal is really the main thing and if you have a huge meaningful

goal or a mission in life that your behavior is going to line up and you only need to have one big thing for all of your behavior to filter into it okay so that's the goal done now the next thing is your diet your diet has a ridiculous level of impact on your ability to achieve your outcome so let me explain if you consume alcohol sugar dare I say caffeine if you if you're consuming seed oils lots of gluten lots of dairy this this this gets political for some reason there's only a few things on

this planet that people get emotionally polarized to politics religion and diet I don't know why diet gets so like people get enraged about it I'm going to share with you what works for me and it's up to you to decide whether or not you think it's right I'm not going to tell you what you should and shouldn't eat I'm going to tell you what I eat and what works for me and then you can make a decision as to whether or not you think that you could do the same what you want to do is

to perform an Elimination Diet because your brain is incredibly important for you to achieve your goals and it's very important for you to make good decisions and everything like that but the problem is the real problem that people don't understand is if this is your brain here right there is a single nerve in your body right like this that connects to something called your gut right so this is your body in a simple drawing this is your gut this is your brain and this here I believe I might be wrong but I believe this is

called the vagus nerve now it might not actually be called the Vagas nerve my biological knowledge might be slightly so please forgive me if this is something else but what I can tell you is let's just call this nerve right there is some it might be Vegas nerve but I'm not entirely sure but there is something connecting your gut to your brain and the quality of this connection is basically the quality of your life so think of this as if this here is your phone this here is your internet and this here is a cable

right is an easier way to understand this is how your body works you have your internet connection which is incredibly important to the performance of your phone because if you haven't got internet you can hardly do anything on your phone you have your brain now obviously you need to have a good phone because if you if you've got like a really terrible little noia brick you're not going to do much but between internet and phone there is a cable and so the cable connects the internet to the phone and so the way this works in

your body is your gut is sort of like your internet connection right your brain is well sort of like your phone and this this nerve which I believe is called the Vagas Nerf but could be something else is the thing that connects the two together and the quality of this connection determines the quality of your life how do we determine the quality of this connection well we determine the quality of the gut right your gut health has more impact on your life than near enough anything else in your body now you can make an argument

there well if I have a heart attack I'm going to die and my heart's more important than the gut yes okay you know fair enough if you have cancer having good gut health might not matter as much although there's a lot of arguments you may that that's true but the point here is the reason we want to have a good diet is not to lose weight it's not to like be in shape or look good or have a sixpack although that is going to be a byproduct of it the real reason we want to have

a good diet is to improve the quality of our gut health because if you've ever experienced something called brain fog before which I'm sure you have well that's where like it's kind of your sluggish orgic you haven't got much energy it's it's kind of hard to work or think or Focus or do anything well this is because your gut is just being basically attacked so if you eat really bad food you're going to have a really bad gut and what that means is you're going to have a bad connection from your gut to your brain

and you're going to experience brain fog so anxiety brain fog depression in a lot of instances all of these things that can go wrong with your brain they start in the gut and they start because you're eating foods that your body is not supposed to eat or digest now if you're actually wondering what my diet looks like I can show you if you come with me we're going to go through my house I'll let the event the house that I rented for one day to make this video right so here we are this is actually

my kitchen don't know if you maybe I should do a little house tour but you can see this is my kitchen right so if you're wondering what do I eat it's basically just red meat right so really all I'm eating is steak right and also if you see here all I'm really eating is sweet potato right so that's that and then on top of that I have this cupboard here and there's alets right so really like and then also I have this Chula hot sauce here as you can see right so really all I eat

is like five things and I can explain what those things are in just a second my diet consists of well it's basically what you would call an Elimination Diet right it's extremely simple it's extremely straightforward and it's engineered for me to have the best gut health possible right so what do I eat in a day to basically achieve good brain health right or good gut health for a good brain right just bring this back a little bit okay so the first one is riby second one is sweet potato the third one is almonds the fourth

one is spinach and the the fifth one is um eggs now you can also add chalula hot sauce here because chalula hot sauce is the only hot sauce I found that tastes good and doesn't have sugar in it right so really I'm I'm I'm going to just say I eat five things right I only really eat five and this is not a joke by the way this is not some weird like autistic joke I only really eat five things now don't get me wrong I will go to restaurants and I will go to dinners and

I will every now and then relapse and cheat and do silly things that I should like eat a burger or go and get a burrito from tortilla and so I'm not eating this all the time all day every day but the majority of my meals consist of these five things and really I'm looking to try and Achieve anywhere between 3,000 to 3,500 calories per day um to be in a surplus depending on where I need to be sometimes it'll be slightly less but this is the thing so understanding this is so important because when I

when I eat the same things what am I doing I'm being consistent right and so if I want to have consistent energy levels and if I want to have consistent mood and a consistent state of mind all of that is coming from the state of my gut health and so it kind of works like this I'm going to just draw this um let's just draw this here right so we start with the gut right and then we have the brain and then we have the body doing something if I want to have consistent Behavior I

need to have consistent mood now this could be mood or it can basically be mental state if I like what what I need to make sure is that I'm not randomly waking up one day and having loads of brain fog or having loads of anxiety or having like really low energy or being all chaotic and weird right and if I want to have consistent so I want to consistent Behavior I need consistent mental state and if I want to have consistent mental state I need to have a consistent state of gut right and if I

want to have a consistent state of my gut then what I need to do is make sure I'm only eating things that don't interfere with my with my gut right because if you're eating sugar if you're drinking alcohol if you're ingesting artificial sweeteners if you're eating food colorings if you're eating seed oils if you're eating loads of like saturated fats there's a whole argument to the fat thing I eat a lot of fat right but good fats if you're eating lots of bad cholesterol there's two types right you're going to have an inconsistent gut State

then you're going to have an inconsistent mood and you're going to have inconsistent behavior and if you don't believe me if you think this is all just a load of rubbish some sort of scop just try it performing an Elimination Diet is probably one of the single best things I've ever done in my life ever for my progress and success ever because diet is it's all about diet you you your behavior comes from your mood because I'm telling you now if if you're trying to be like it's not you can eat really bad food and

still be successful it's just significantly easier to perform actions that you know you need to perform when your gut is in a good place and remember what I said earlier about having a goal because this this comes from your goal right because if you're trying to eat really good food just so that you can be healthier and take care of yourself probably not going to happen because well if it if it was going to happen you'd have already done it so what's happening is you're using diet as a method of self-sabotage if you're not eating

properly right so you have a goal which creates which which forces you to eat well so you can achieve the goal you know or at least you should understand that by now which creates the gut state so you know if you're like if you're trying to every day you're looking to sit down and just work for 10 hours right and you know you want to the behavior you want is just nice consistent 10-hour work dayss of you know solid pinpoint focused work where you're just focusing on one thing and you getting it done every day

and you're performing that behavior and you're making progress right if you want to do this every day if you're ious or stressed or if you if you're if you're really brain foggy or you're lethargic or tight it's just impossible it's not impossible it's just very very difficult to keep good behaviors consistent when you have a bad diet because your diet affects your gut your gut affects your mood and your mood affects your behavior remember what I said your gut is like your internet connection your brain is like your phone and you know obviously your body

is your body but it's kind of like if you're trying to use your phone and watch a video like let's say that you're trying to watch this YouTube video right on your phone well if you've got a really terrible internet connection you can still watch the video but it's just going to be in 144p or it's going to keep buffering so the quality of your experience trying to perform the behavior is so heavily influenced by the state of your gut and therefore your mood that it's just worth fixing this I've experimented with a ton of

D I've tried vegan I've tried pure carnivore I've tried a lot of different things I've done fasting I've done non fasting I've done all sorts of stuff and what I found is that just having a balanced elimination diet where you're eating just just slightly above maintenance is what works the best for me so if I'm trying to bulk this is what I'll eat um and then if I'm not trying to bulk then I eat typically less than this right so what I'll do is I'll usually have about 700 g sometimes this will be 9 this

will be 950 G um sorry about 1,000 G like 1 kilogram it can be either all depending on like where I want my calorific Surplus to be for like and and I regulate my calorific Surplus depending on my workload for example if I'm trying to record a module for my program I actually put myself into a calorie deficit for a small period of time because I'm willing to sacrifice my gains in the gym for my business because my business is more important to the achievement of my goal than my you know the how width my

how wide my shoulders are so I have the ability to regulate this diet up and down and and change the variables around a little bit depending on like my workload because I can tell you right now that if you're going to try and build if you're going to try and do 12 12 hours a day Focus work on one thing that's really difficult to comprehend and deal with if you trying to digest north of a th000 calories in a surplus or even a couple hundred calories in the Surplus it makes it significantly harder for you

to do that I built easy grow my program that I spent N9 months on in a slight calorie deficit and I lost a lot of weight doing so but you know we focus better when we're in a deficit you know this is typically if maybe if I'm trying to maintain or you know maybe being a slight Surplus so I'll actually just give you some ranges here because it makes more sense right so 700 g to 1 kg of ribey and then anywhere between 400 G to once again 1 kg of sweet potato now I also

have this with salt and olive oil and this is also with salt but no oil and then once again depending on what whether I'm bulking or not 100 G to 200 g of almonds and these are just like raw almonds no additives nothing special then usually it's just like times one pet of spinach I don't actually know how much like I eat in grams and then it's going to be anywhere between 3 to six eggs and these are like large eggs right if you can see that let put it here 3 to 6 eggs now

yes I go to restaurants every now and then I'll order out but for the most part this is what I'm eating right and what I always notice is if I order out or go to restaurants and eat loads of crap or eat sugar or eat snacks like I always feel really bad the next day and then I find it harder to work and and do the behaviors I want to do right so this is basically what I eat this can range between 2,500 to 4,000 calories depending on whether or not I want to put myself

in a deficit or a surplus I never marry myself specifically to a bulk or a cut over a long period of time because like my work is always going to come first so if I'm like I said trying to perform if I've got to spend an entire week fixing spreadsh sheets and like hiring people and making very very important decisions for the company I won't put myself in too much of a surplus or I won't put myself in a surplus at all because if I try and do that then what happens is a lot of

your energy is going towards your gut trying to digest this food instead of going towards the business right so that's what I eat and just try it if you can't afford ribey then just do like minc beef or something but if you're wondering what that costs me it probably costs me probably about £1,200 per month maybe more than that actually it's going to cost me probably about $1,500 a month to eat right and I know that sounds just absolutely insane but the steaks are quite expensive but the if you're wondering what company I use um

it's called Prime Gourmet or Carn store I'm in Dubai so they deliver they're from the steaks I eat are from a farm called silver silver Fern farms in New Zealand it's free range organic grass-fed basically the best beef on the planet that you can get no antibiotics no crap just pure good steak and it makes me feel incredible right and it costs a pretty penny it costs like 1,00 bucks a month which is most people's like double most people's rent right but to me my performance as an entrepreneur is worth so much more than 1,500

a month so if I'm eating like great food and Performing really well this is an incredible investment you know the biggest Roi you can ever make on an investment is going to be in your body and if you're investing money into your health and your body then boy oh boy like this thing is going to change your life right so if I I could probably cut this back and spend like 600 bucks a month but then my performance would decrease which means I'm going to make less money so you know you have to start looking

at your health as an investment because failure to do so is going to be impossible for you to be successful right so where were we and I know that horos says never skip dessert but he's a freaking nature and I'm not necessarily trying to disagree with him I'm just telling you what's worth for me okay so number three is water right so what you're going to what you want to try and do here is drink a ton of water right so the best water you can find drink it if if you're not in a position

right now where you're making a ton of money then you don't need to worry too much about buying the best steaks and buying the best water but once again I drink these Avan bottles you buy because you can't drink the T water and I don't want to be ingesting microplastics so I just drink this stuff which has the best mineral content as far as I've been able to find at least stuff that I can order readily available in Dubai and so like this is expensive right I think I probably spend once again about $1,500 a

month on water because you know I buy them in glass bottles and we get them ordered and it's not cheap but it comes back to the fact that if I'm going to be ingesting 6 L of a liquid every day I want to be ingesting the best quality liquid possible right so once again it sounds mad to spend that much money but like I sure I could just get you know desalinated sea water you know with low mineral content in a big plastic bottle but I'm then going to be getting less minerals and vitamins and

I'm also going to be digesting Plastics and sure I'm going to still be able to build a business drinking that water but the point I'm trying to make is it's all about quality of input there's a documentary called Chef's Table right if you watch this what you'll find is it's all about the ingredients when I watched um chef's table and I actually got this from my mentor Sam you know um shout out to Sam ens for those of you that are familiar with him he was telling me about this like when I watch Chef's Table

I was expecting the quality of the food to be down to like the way they cut the knife or the what chopping board they use or you know like exactly like how much of something they put in which is which is important but what I found is that most of Chef's Table is and most chefs in the world that make the best food in the world what they usually do is they just focus on finding the best ingredients and they focus and what's an ingredient it's an input right so if you want to make a

really good lasagna like it's not about the way you you cut the cette or do you even put kette in lasagna FR in I don't know but you get the point it's not about the way you cut something or like the bowl you boil it in or whatever it's about how good the ingredients are in the first place right and so what I'm trying to do in my life is look where I I can to find places to put the best ingredients now I'm in a position where I'm nearly making a million dollars a month

so I'm able to buy stupidly expensive water and stupidly expensive steaks when I started I didn't have this it's not imperative I'm just telling you what will help you optimize your health and behavior but really what you're looking to do with your water intake I it is kind of sounds dumb like how do you make more money and how do you be consistent oh yeah just drink water well D obviously but you're looking to take anywhere between 4 to 6 L of water per day now I actually probably drink too much sometimes I'll drink north

of 8 L per day although that hasn't been as much recently but I can't tell you how much of an impact this is going to have on your business and your life because if you're not if if your body's not got enough water it's not going to be able to perform functions properly and you know it's not going to be able to metabolize the calories you give it and then you're going to have all sorts of problems right so water is a big one very important one next one is going to be sleep this is

very simple what you want to do is you want to establish a consistent circadian rhythm right where you're going to bed at the same time and waking up at the same time every day you might want to get blue light blockers but I wouldn't concern yourself too much with trying to optimize your sleep just get an aura ring I've got one of these here they're about $350 so once again not cheap if you're just starting so maybe you want to hold off until you've made some money but you want to go to bed and wake

up at the same time every day because your circadian rhythm basically determines your hormones right and so you know in your body you know if if I just draw you here right but let's just say this is you in your body you've got hormones right and you've got all sorts of different hormones you've got melatonin you've got cortisol you've got all of these different things right and your circadian rhythm which is basically the time you go to bed and the time you wake up will determine like your hormone clock essentially so if you if your

body knows to wake up at 7:00 a.m. every morning then what it's going to do is it's going to reduce melatonin and Spike cortisol around that time and if it knows you're going to go to bed at 11:00 p.m. then it's going to start to increase melatonin and decrease cortisol at that time there's other hormones involved in this like grin that that basically determines the saturation of your hunger there's there's hormones that determine whe When you should drink water when you should urinate when you should defecate all of these biological imperatives your body basically has

a clock right and we have 12:00 3:00 6:00 9:00 and all of the times in between and your body will basically like work around the clock to produce different hormones for different actions and activities this comes this is an right your sleep is an input because your body is a system and the clock is a process right and so if you're waking up and going to bed at random times and giving your body all this chaos then your hormones are going to regulate at different times and because of that it's very hard to work against

these things if you don't believe me just try and do a full day full day's work when you usually go to bed right or you know try and just do an all nit and and and do some good behaviors it's very difficult to do that so you want to basically give your body a predictable consistent clock to work around and what that means is your behaviors and your work ethic and everything is going to line up with the hormone imbalances that you've created and so you can have consistency and that's basically called your circadian rhythm

and it's really important you create this and you maintain it because if you try and work against these hormones it's just very difficult to do okay and there's lots of hormones involved I'm not going to get too far into it because this video is already long enough and I know how much it is to ask of someone on a YouTube video to sit and watch a video for a couple of hours because well that seems to be impossible these days but that's sleep the next one is basically your environment right your environment has a ridiculous

impact on your behavior and what I mean by this is things that you are exposed to like you know an immediate stimulus in your environment um has a very large impact on how you behave um primary example um I stupidly recently bought an Xbox started playing it and then I literally got rid of it like I I had Modern Warfare 3 but I'm good at quick scoping right so I always used to quick scope so I was like oh I want to play this game stupidly bought it bought the game started leveling all the snipers

slide canceling on waistline and toone and all like just just popping heads destroying people it was great fun right but then I realized like well this is just stupid isn't it because now I'm literally sacrificing everything just to get some dopamine from the old hit marker what the hell what's the point of that right so I had to remove the Xbox from my environment so what I did is I took the disc I got a fork and I scratched the back of the disc and folded it and put it in the bin so I couldn't

play with the thing anymore and then I got my Xbox unplugged it and threw it in my swimming pool and then put it in the bin right like this is not even a joke or a lie I actually did that because I don't want that thing in my environment because if the Xbox is in my environment I'm going to be tempted to play it just by having it there so like I'll go to extreme length to remove things from my environment that are conducive or give Ascent to or make it easier for Behavior to manifest

that is not going to contribute towards my goal because this thing will get you if you are trying to quit alcohol but you have a bottle of vodka in the cupboard uh-uh get rid of it right it's kind of like if you want to eat healthy just don't buy unhealthy food you know and if you want to if you want to not buy unhealthy food don't go to the shop right so this is another thing that I do because this this sounds extreme but I actually do these things right I want to maintain consistency in

my diet as you know I want to eat those five things as much as I can to avoid doing things so I will delete deliver room or I've deleted Liu Uber Eats insta shop tbat although I use these those for for the water and the food but I've deleted food delivery apps like I've actually deleted my account so I cannot log into them even if I download them stupidly I've got methods of protection from these things but on top of that I order all of my food from an app so I can't buy stupid food

so I'm not going to a supermarket because if you go to a supermarket you're entering an environment that is geared towards getting you to buy as much crap as possible it's the same thing why I won't log into Facebook so you know if for example I show you this like cuz your environment exists physically and digitally but if I go onto my laptop here so you can see the immediate environment here is basically like there's nothing here right and then if I go to something let's go to Google Chrome this is the spreadsheet I showed

you earlier right if I go to LinkedIn right you can see I'm not signed in right same thing if I try to for whatever reason go to Instagram I'm not signed in same thing even if I try go to school right I'm I'm once again I'm not signed in so I don't know why I was logged into Facebook by some you know some blasphemy I was but you kind of get the point right the same same example here if I try and go to YouTube basically it just goes to my subscriptions which is literally just

a Lex Freedman podcast so even if I try and go to the YouTube homepage there's nothing there right and that's a tool called undistracted that you can download it's a tool that you can use on Google Chrome so with the um embarrassing exception of me saying I was logged out Facebook I'm not I try to do everything I can to make my environment conducive to work and unconducive to bad behavior like if you look in my fridge you're not going to find any bad foods if you look in my cupboards there's no bad foods I'm

trying as best as I can like even if you look at my office which I can just show you quickly you can see all I really have is some plants here right and I've got my desk here which is a standing desk I've got like a little couch thing there and that's basically it like if I'm trying to work you'll see here my phone is in my drawer and it's turned off so I can't even go on it right now I'm actually recording this video on my other phone but you kind of get the point

right like everywhere I can I've got my um daily planners here on my desk well they're not on my desk they're on my like stand so every day I've got something that I can use to log and plan my days right and that's in my environment it's immediate it's I can just pick it up and use it so you want to like basically do an audit of your environment and look at everything in your immediate surroundings just bring this in here you want to look at everything in your immediate surroundings and remove things that do

not contribute towards your goal and introduce things that do contribute towards your goal right for example I've got books laying around everywhere that if I read will help me with my goal I don't have cigarettes lying around I don't have alcohol in the house I don't really have anything but is going to lead to a bad environment and create destruction in my life right so that's a pretty big important one because you know your body is a system all systems operate in an environment and the environment will have more of an impact on the process's

ability to produce the outputs and properly synthesize the inputs than near enough anything else in the world so the last thing that you need to watch out for is people bo boy is this a big one people God this is huge right so the people that you hang around this is this is kind of this is like a facet of your environment because the people that you're around and you see like they're part of your environment technically by extension but they're so important that you know they they're going to have a category of their own

like the people that you hang around are so important to your goal right if you're hanging around people like that are working towards a similar goal or have a similar work ethic or have traits or characteristics or you know things that like you want then you're going to start having those things but if you're hanging around people that are bad and unsuccessful and overweight or undisciplined or lazy or Stoners or alcoholics well you're probably going to turn into one of those right and there's a quote from epic tetus in his book discourses that says if

you put an extinguished piece of coal next to a live one then one of two things will happen either the live coal will become extinguished as a result of the extinguished piece of coal like being unlit right or the extinguished piece of card will be lit but it's more common for the coal that is lit to become extinguished because it's much harder to transfer energy in a positive direction than it is in a negative Direction around the wrong people right the people that you expose yourself to are just so important in your life now I'm

not telling you to who you should and shouldn't get rid of like you might think that certain people in your family don't have particular traits that you want to associate with but they're your family and you kind of stuck with them and you know that's kind of your responsibility so it's up to you but the people that you are friends with like I don't have a huge amount of friends to be completely honest and trans with you I can probably count my closest friends on one hand you know those people being Bo my business partner

will close friend of mine Vince close friend of mine Jack and there's a couple other people and if you know if you for those of you who are friends with me like you know who you are right but really like there's not a huge amount of people that I'm Mi with and most of them they all work with me right so I've integrated them into my life to the point like I like them so much that I'm like hey here's an important role in my company can you do it right A lot of people say

hiring friends is a bad thing but it seems to work out for me so far you know another one is my sister my brother like they're like my best friends as well and they've got traits and characteristics that I love and I love them and there's a ton of people in my life that I've got rid of and had to cut off and not because I'm better than them or because like I think that I am in any way shape or form Superior to them intellectually morally whatever it's just because like they are on this

planet for different reasons to me and if I hang around with them then I'm going to do the bad thing like you know if I hire someone who's weak willed then the entire team's going to become weak world like it really is true that a bad apple a bad apple spills the whole bunch you need to be really careful of this and really really careful you need to police who you let into your life who you let into your friends list you know and I'm not telling you that you should get rid of people but

I think if you're being honest with yourself it should become clear because it all comes back to once again this bad boy up here the goal right the goal is the the consistency of this thing is important like you know pick one thing and just work on it but you need to ask yourself is the are the people that I'm around going to help me achieve my goal so the people that you spend your time around and the people that you involve yourself with you know the whole cliche of you become the five people you

hang out it's true it's a cliche for a reason and the person that you're going to hang spend the most time with is your partner so what's important you do and this is this is kind of how I've decided to do it is build your value as a person before going to pick your life partner because you know as a man you know when you have value and I'm not denoting personal value based on wealth and status and stuff but my point is that as a man when you have Financial abundance and you'll mature and

you're emotionally stable you're healthy you're you know clean in terms of all of this stuff like you you you have more value in the dating Market more people will become attracted to you because of the security you can provide the emotional stability and there's a whole bunch of other things like physicality spirituality mentality etc etc but when you've built yourself then you kind of get to sort of pick and you get not not that it's like a picking you get the point right it's kind of like if you're a woman you want to attract like

a good honest hardworking man it helps to be a good honest hardworking woman you know so you want to become someone so that you can attract a m mad of people and then you've got the option to sort of pick and choose who you think would be the best fit for you based on your criteria and what you think would make you and the other person happy right and so this is what I've done with my people and the people that I spend with in my life and so I'm very careful with who I let

in I'm very careful with who I give my number to I'm very careful with who I date who I see who I associate with because I know that whoever I pick is going to basically rub off on me and if I'm not careful like I'm going to I'm going to basically develop their behaviors and that means I want to basically be around people that have good behaviors and that have a good mindset a good Paradigm a good belief system or at least one that's conducive to making me happy and helping me achieve my goal I

want to just caveat this as well by saying that like you don't want to just live your life purely just to achieve your goal now that's kind of what I'm doing but the point I'm trying to make here is you don't there's there's more to this than simply just selecting a goal and being like okay well if if someone can't help me achieve this goal I'm not going to marry them or I'm not going to eat a pizza because it's not going to help me achieve my goal you don't want to become too extreme with

this stuff you know you still want to have the you know the natural human tendency to fall in love and make mistakes and stay up late and you know drink alcohol and have fun right and you don't want to just look at your goal and be like I need a partner that helps me achieve this cuz that's psychotic we are emotional beings we are humans we are Spirit Animals by Nature we're visceral right and so you want to be careful by taking this stuff to an extreme so it might be tempting to look at this

and think well Charlie's a psychopath because he's picking his wife based on his goal no no no that's not how that should work right that's not how that should work CU you're still a human and work is just one component and facet of your life for me it's a very big one which is why I take this stuff to such an extreme but if you want extreme results you have to go to Extreme Measures but not too far not too far because you still want to keep some chaos and some integrity and you know be

able to fall in love and you know spend time with people that you love regardless of whether or not they might help you achieve your goal because like there's going to be people in your life that you enjoy and that you find fun and you want to hang around with but might not necessarily be perfectly conducive to you achieving your goal but that's fine you know as long as they're not like going to completely destroy you it's absolutely fine so just don't take this to an extreme because I do not take this to an extreme

right it might sound like I do but the point I'm trying to make is just don't be a psychopath right because it's easy to do that if you're not careful if you if you take it too much of an extreme and you disregard all human con connection and contact and this goes to this then then there's no reason to live cuz you can have your goal but if you haven't got a supporting family a loving wife or husband great kids great grandkids good health Etc it was all for nothing right so this is one component

of a happy life don't take it to too much of an extreme or you'll be in some trouble so that's basically how to achieve consistency if you are a coach or consultant or an agency owner and you need help getting more clients there's a link in the description you can click it's a video of me trying to sell you something for transparency we help people get more clients in the agency space coaching Consulting space I don't care if you click the link or not um the truth is is that I just want to make these

videos to you know fulfill your life and help you live a happy life by teaching you things that people taught me that made me successful and happy but even in the process I can book some appointments I ain't going to say no have a wonderful day and I'll see you in the next one subscribe hey everyone it's Charlie Morgan here and in this video I'm going to show you how to be right I'm going to walk you through a method of thinking that you can Implement to make better decisions have more objectivity be more rational

and basically solve problems okay when you learn to think in this way that I'm going to teach you you will be able to basically understand everything in its purest form at least as pure as you can possibly get it and you'll be able to make more educated more informed decisions the quality of your life and you know the the quality of your existence is typically determined by the quality of your decisions and your ability to rapidly and quickly solve problems objectively it probably is the single greatest tool you have as an entrepreneur is your mental

comprehension mechanism and how you think and in this video I'm going to walk you through how to process information um solve problems make decisions and become more objective more rational um and if you do it and you follow these instructions your life will significantly improve because you know the way the world works is there is what we would call an objective reality right there is a a pure form of Truth in the world right and this is what we would call The Objective right and your job really as a human being if you want the

quality of your life to be you know drastically improved is basically to line yourself up with the objective as close as possible and so what you should want to do in life is not to necessarily be right or to not be wrong but to find and understand the true nature of the world with whatever or the true nature of whatever you're dealing with and basically line your Paradigm and worldview belief systems models of thinking and character up with the truth because when you learn to do this and when you learn to line yourself up with

the objective nature of the world you can basically make decisions in alignment with it because if you make a decision out of alignment with what is true then the universe is going to come and attack you for that right and so how do we Define what is true like how do we actually establish the objective nature of the world or in this case the objective nature of a problem or a circumstance or a situation we find ourselves in um well that's kind of the question and if you can learn to do that you can line

yourself up with the objective nature of the world and this is really the happiest place to live because when you know what is is true and when you when you know what is you know right and what is objectively true um you can start to make really really strong progress in your life um a primary example of this would be um smoking right so let's say that you know you were a human being in the 60s right where everyone's addicted to smoking um and a lot of people right because this is the problem okay so

a lot of people thought smoking was actually good right so over here you know we have the subjective okay and you know in the in the 60s when it came to smoking like subjectively all the humans thought that smoking was a good thing because doctors told them it was good um it was popular it felt good you know and people didn't really realize that smoking was bad now objectively now we know it's bad but in the 1900s like everyone just thought like smoking was a good thing and people did it for their health there's actually

like you know campaigns from doctors and stuff to demonstrate that smoking was actually good for your health and so if you were a human in the 1900s you may well have fallen prey to you know thinking smoking was good but the problem is is objectively for your health smoking is one of the worst things that you can do and so so if you were um what we would call a critical person right someone that could think critically and analyze problems and you know actually get to the bottom of things you would not have done this

you know you would have fallen out of the subjective and into the objective now every human being has their subjective opinion on something but your job basically throughout life if you want to become successful and live a long happy like I can't guaranteed long but if you want to live a good life from my perspective Ive what you're trying to do is take your subjective view on the world or on a certain thing and basically overlap it with the objective as much as humanly possible because the more like the more your subject is congruent with

the actual object the better your life is okay and a primary example of that is like the smoking thing it's the easiest one I can give you like you know if you think smoking is good but it's actually bad but you do it now you're going to get to like 80 years old and then die of lung cancer or maybe earlier right so how do you actually do this like now that we understand that like lining up the subjective with the objective is one of the probably most important things in your life how do we

accomplish this what methods of thought or critical thinking do we have to apply well I kind of kind of just gave you the clue there so what we need to learn to do is think critically right we need to learn how to think now critical thinking is is basically being able to think for yourself and really it's actually just being able to think full stop and I can tell you now that honestly I think I'm being generous here probably only 1% of the human populace is actually capable of thinking critically right right and there's no

human being that is always capable of doing it because like if if there was one person that could think critically all the time they would be like you know they' be they they'd Run the World basically they' own the world right so maybe there is someone we just don't know about it right so we need to learn how to think critically um and what critical thinking basically entails is being able to analyze problems um and Define problems and find Solutions and basically see the world for what it actually is right now there's a quote and

I can't remember who came up with the quote but basically the quote says that we don't see the world for what it is we see the world for who we are okay and an example of this if you're if you're a person um let's say that you know you're a person in the 1400s right now if you are you know if this is you right and you're you're happy cuz you know you got your your hat on your farming what I don't care right but let's just say this and let's say that you live on

I don't know a big farm huge Flatlands right and this is your farm it goes on forever you know miles and kilometers of this now it's kind of normal in the 1400s if you're on your farm and it's just flat that you're going to say the Earth is flat right because you you we don't see the world for what it is we see the world for who we are and so if you're a Farmer in the 1400s and you look out as far as the eye can see and your land just looks flat and you

haven't got the ability to travel any further beyond that or look in the sky or do anything of course you're going to think the Earth is flat right so the thing here is basically and this is a bold statement but I believe it to be true basically everyone is wrong about everything all the time constantly right because we are limited to our perception and so we can only see the truth as far as we can perceive the truth and because the Human Experience is fundamentally constrained and limited by our senses and we basically cannot get

multiple perceptions on things we don't see them in the right way okay and we look at things and we think okay well like if you know if you're this person you can't tell me you wouldn't think the Earth is flat right or you wouldn't think the Earth is round whatever right you get the point so nowadays obviously we can send satellites into space we can conduct experiments we can understand gravity we can understand promotion and stuff and we can realize that the Earth is round right objectively but to someone who their only method of perception

on the universe is this they're kind of screwed another example of this right is you know when you look when we look at ancient civilizations right you know and let's just they're all just leaning back a little bit here and they look up in the sky right and this is you know this is the Pyramid of Giza whatever right just pretend that's a pyramid right and they'd look up in the sky and they would see stars in the sky right you know and then also the sun would come up in the daytime right and these

people you know this this is like you know what like you know let's just say 5,000 you know BC you know they got no idea right so they're going to look up at the stars and they're going to look at the Sun and these people thought that the stars and the sun were Gods right and that you know the sun was God and the stars were God because that's the only real explanation they could have human beings have an inbuilt um you could almost call it a latent sort of understanding of theology where we want

to look at God and see God and stuff like that at least some people do right but they just thought that the stars were God now we can look back at them from our lens of you know historical prowess and 2023 and we can be like haha you're all idiots right but this is the problem because like we can look at stars and know they're stars and look at Sun and know they're the Sun but if these people had access to the information we had access to then they would believe the same thing we believe

but because their perception was fundamentally limited they couldn't right and so you know back in the day right because in order for these people to survive the sun needed to rise right and so what these people would do is they would build you know like the Aztecs and stuff they'd build like you know um like pyramids and then they put people on these pids and then they just like sacrific them because and they'd sacrific someone every day to to because they knew that if they sacrificed one person a day the Sun would rise and so

they built a relationship between sacrifice and sunrise and so this is what I mean by there's an objective reality and a subjective reality right and in this instance the objective is well the sun's just the sun it's going to rise for the next couple billion years no matter what but the subjective is okay we need that thing to survive and every time we seem to kill someone it seems to rise so let's just kill someone right and that obviously creates a lot of suffering and so this is what I mean by like it's very common

for humans and for I'm including myself in this right it's very common for us people to look at something and form a very strong opinion about how that thing is when we have an extremely limited perception of it and this is an unbelievably dangerous way to think and I do it you do it everyone does it the leaders of the world do it the leaders of the big military do it like we are extremely constrained and fundamentally limited so the only real way to combat this is to think critically and critical thinking is when you

basically challenge the status quo and you don't accept the rules you don't accept the premises or um foundations that the civilization is built on right so I can give you an example of this right so if we take Charles Darwin I'm going to give you a few examples of thinking and then we'll actually get into how to think critically because there is a framework you can actually use that I use every day in my business um to make tens of millions of dollars every year okay and no doubt this is going to make me billions

right but there's an actual framework and I'm going to teach it to you but for now we're going to stick with some examples because I this point to draw home so Darwin um if you if you haven't read um if you haven't read the original species but I think it's original species by Darwin um you should go and read it it's a very good book right but Darin basically um he was like I think this was yeah so he basically um in his time everyone um you know believed in God right and this is supposed

to be like church so he came from the UK good old lad and everyone's Christian and you know everyone's about the church right and you know that's that right and so basically the consensus or the popular opinion during Darwin's time was that all life on Earth was created by God and it was a creationist Society essentially right and um for years thousands of years not one single person questioned this premise right maybe a couple of people did but they didn't have the ability to prove it right and so for thousands of years everyone went by

just believing that all life on Earth was created by God right now I'm not here to tell you what you should and shouldn't believe religiously but I'm just telling you what happened in history so Darwin comes along and Darwin gets in a boat right so this is the oan here and um you know Darwin he gets in this this boat you know let's just pretend that's a boat for argument sake and he's on this boat right and here he is you know with his big big big brain and he sails past these things called the

Galapagos Islands right you know blah blah BL and what Darwin notices um is that on different Islands there's different species of Finch that have different beaks adapted to different food sources on different islands and long story short I won't bore you with the details Darwin come back to the UK um and he comes up with the theory of natural selection which states that all life and there's obviously more to it than that right people think that Darwin's theory just stems from these finches but it actually stems from like two decades of um of of like

naturalist Theory but anyway story for another day um but Darwin comes back right and he goes to the church and this is a bold thing to do right he goes to the church and he's like hang on a minute boys I'm not quite sure that the way you see the world is right and then what happens is the church they kind of get crazy they get mad because when you challenge someone's opinion um they get angry and their ego Rises up and if you've ever wondered why someone's ego Rises up when you challenge their opinion

it's because you're challenging the very like fragile nature of their entire perception of the world and so what human beings do throughout life is we basically create these ideas and these beliefs right and these beliefs is systems are basically a way for us to well let's just let's just do this right so we create these belief systems right for example like you know God created life right now I'm not invalidating this statement I'm not validating it I'm just saying this is a potential belief statement people might have right and so if you've ever wondered why

do people's egos get so riled up when you tell them they're wrong and why do you get so angry when someone says you're wrong is because what your ego is trying to do is defend you from Pure chaos because if you have a belief system about the way the world works and it transpires that that belief system is wrong then suddenly like the very thing that is orienting orienting you in the world is being Stripped Away right and so a belief system is kind of like um like life is like this right where you're in

an ocean and this ocean is endlessly deep right and on your you know in the ocean is basically let's just draw this in the ocean is like a life graph right and you are sat in this life graph right and this thing is keeping you a float right so this is chaos and this here is order and we form belief systems to basically like keep ourselves a float from the chaos so that even if our belief system is wrong at least like we have something to float on and we're not delving into chaos and so

when someone comes along and this is basically your belief right and when someone comes along and they say hey your belief is wrong what they're trying to do is like puncture your life raft right and if that happens then obviously you're going to you know what's going to happen is you know this thing is going to dissolve and you are going to be sunk into pure chaos and this is why our belief systems are so tied to our ego and why we hate to be wrong because to be wrong indicates that for some period of

time we have to dive into the chaos of life and not know what how to orient ourselves or like what to pin ourselves against and it's just you float and human beings hate to do this right and so this is what happened with Darwin is he challenged basically everyone and it it wasn't really for for like a couple of hundred years before Darwin's Theory actually was accepted you know it's the same thing with um with G I think it's Galileo um Galileo basically did some observations and at the time right we had the Sun and

then we had earth right and then this is this is planets we can draw Africa here whatever we had the Sun and we had the earth and the time like Galileo's time um in the early what must have been like 1200 1400 I don't know anyway the idea was that the sun rotated around the earth this is what we believe typical human um you know narcissism and ego we believe the Sun and all of the other planets you know over here rotated around the earth and that we were the sent we basically everyone believed right

and this is humans for you this is what happens when you give narcissism narcissism power everyone believed that the Earth was the center of the universe right and so basically like what happened is Galileo like people scientists would come along and like discover motion and like gravity and stuff and then like this was obviously Newton but people would sort of look at this and be like well no I can actually demonstrate with critical math and thinking that you know the um the Sun and all the planets like they don't rotate around the earth we all

rotate around the sun right because what people on Earth at that time thought all that they'd look up in the sky and they would just see the Earth like going around you know they'd see the sun come up and then the sun go down and then the moon come up and then all the planets will go around and of course you're going to think that everything revolves around the earth because you're on the earth and you see everything revolving around it but it's not until someone questions it and takes a perspective so be prepared when

you learn to think critically um when you learn to do this and when you challenge people they're going to give you they're going to give you hell you know there were scientists in in history who have actually been killed for speaking the truth um you know and this is also true with the Roman Empire and stuff and all every civilization throughout history um the people in power tend to kill people that disagree with them because like that's change and that's progression and typically progression is going to go away from status quo which is what they're

using to control the populace right and so you have to understand that people who think critically they have a huge Advantage because they allow them El to line up their Paradigm and have an have an interlacement or an overlap between what they believe and what the how the world actually operates so you know someone like Darwin you know good old Darwin he can come along um come up with this Theory and change the entire way that 8 billion people see the world how amazing is that like you know up until darwi nobody everyone just genu

imagine imagine like your position right now in life without knowing natural selection now of course you might not give it too much Credence but I don't think you understand just how how impactful this theory has been the the theory of natural selection same thing with Watson and Crick and the double helix right same thing with um Da Vinci in Da Vinci's time everyone thought that the brain was basically a blood cooling device and that brain um and that blood would flow to your brain your brain would cool it down and then again another example I

can give you is the theory of my Asma right if you study the history of disease myasthma was basically the belief that and this was this was a widely held belief during the time of the the time of the Bubonic plague was that the plague was spread through bad smell right and that was basically how the plague was spreading now we we have the lens of history now we can look back and you know we can say it was the rats and like the fleas and the rats and stuff but for for years everyone tried

to protect themselves by not smelling bad things but they wouldn't care to to much about the rats or the lice or the people or being affected it was just if you stay away from the smell you won't get the play and this is an example where there's an objective reality where it's the rat right and there's a subjective reality where it's the smell and if you're in this one you're going to die but if you're in this one you're probably going to be fine and so it can actually come down to life or death but

that's enough examples I think let's actually get into how to actually critically think and you know actually analyze something here okay okay so I've got some notes because this is quite a big topic and for me to break it down I'm going to have to like refer to some stuff here um but yeah let's basically get into it so really the way most people think right because what we want to start by doing is identifying kind of the the wrong way most people don't have any barrier or critical thinking ability um not because like they

aren't able to do it but basically just because it's kind of how we are born and we are conditioned right by Society by our family by teachers by peers Etc to not have this built in because the truth is is that critical thinking requires a lot of energy and it's it's a very um it's a very inefficient thing for the brain to do to actually think and the Brain loves efficiency so it kind of creates this problem but most normal people right this is how they work right so normal people when like when they're receiving

information the information is basically filtered right so let's just say this here all of this stuff is information right information in the environment coming through the five senses right and basically most normal people They will filter information typically through like three things right so they'll filter it through the source um they'll filter it through um what what else do you think there is they'll they'll filter it through um like peirs and then they'll filter it through belief right so when like life is about basically being able to assimilate information in the most accurate manner possible

the better you become at assimilating information and what I mean by assimilate is being able to receive it judge it understand it and decide on it you know because really all there is is information so your ability to deal with this thing is is everything right so the first thing that people filter their information through as to whether or not they believe it is true is what is the source right so an example um this is this is where it all falls apart right this is where it becomes very easy for it to be wrong

um if a doctor says it it must be true if the new if the BBC says it it must be true if Trump says it it must be true if Hillary says it it must be true if you know it like people the first thing they use to filter information determine whether or not it resembles the truth and the objective nature of the world is where the information came from right now this is kind of like you know I'm going to give you some other examples later on in the video um but this is the

first thing that people really get wrong they they give too much credit to Authority they give too much credit to news they give too much credit to certain people um and the truth is that the source of the information is usually doesn't have too much of like it doesn't really people get okay it's asymmetric credit what I'm saying is people give way too much credit to the source of the information when the source of the information has very little impact on the quality of the information and so that's the first thing the second thing people

will filter information through is peers right and this basically they'll ask the question of do a lot of other people believe this to be true okay and the last one is their belief system so does this fit into my preconceived notion of the world and can like do should I they people will either you know reject or receive information and assimilate information based on what they believe to be true about the world and so this is what like this is what information is filtered through right and so you know for example how like if you're

in nature or you're trying to survive like you can filter water through different things right so if you build like a natural water filter you might put like logs up here and then you'll put like you know pebbles in here and then you'll put like def refined charcoal in here and then you'll pour water in and the water will be filtered through and Hope hopefully at the end you get nice clean drinking water right this is not how this works right because the source is usually wrong um the peers are usually wrong and the belief

system is usually wrong the learning to challenge your belief systems is one of the most difficult things to do as a human being um like I'd actually encourage you to do an exercise right now and this is going to rub your ego up the wrong way but you're going to do it anyway I think beig good idea um take any belief system you have right now right any belief system in any way at all any belief system just pick one and and write it down right and like just pick one right write it down any

belief system for example um I believe that one Niche is the right thing to do or I believe that um the Earth is round like any belief system you have at all right now what you then need to do is start to challenge the belief and P it apart and ask yourself why you believe it but we'll get get into this because this is critical thinking right but we need to start thinking in this way so most people just bring their information and they process it through the source the pi and and whether or not

they they reject it or basically intake it into their life is dependent on these three things the problem with this is that Authority is the most dangerous way to judge information most people are wrong about everything all the time and your belief systems very rarely line up with the objective nature of reality okay so this is kind of like the least objective Triad in the world right but people who are smart and people who can think critically these people do it differently right so these people if you've got the same information right we've got this

triangle they will filter the information in a different way right right so they start with Y well actually no they don't start with Y that's not true so these people will analyze um then they challenge um and then they'll ask why and then basically what these people do people who can think critically like they won't use they won't filter information through themselves through other people or through Authority they'll filter the information information through questioning essentially um and they'll filter it through the objective process gratic reasoning first principles reasoning and this way makes a lot more

sense right so let's get into actually how to do this um and let's begin all right so essentially you want to operate on the premise that everything is wrong until proven right and this is the same thing with everyone everyone SL everything is wrong until proven right okay because I like you only have to look at history to realize that this is true people are wrong about everything all the time I'm wrong about stuff all the time you're wrong about stuff all the time throughout history like we're sort of you know if this is the

objective nature of the world you know we start like way back here and every every every hundred years we get closer and closer to the truth and really like the the thing is is right now we probably don't have an objective view of the world there are like we are blind in so many ways there are so many theories understandings and paradigms that we currently lack or are missing that are preventing us from actually seeing the world for what it truly is right we don't know really anything we think we know the truth but the

truth moves the truth and the facts move as we build and develop different perceptions on different things right and I won't I'm not going to be surprised if in my lifetime there's some scientific breakthrough or some mental breakthrough that completely changes the way we see things um an example of this is with psychology right um Carl Young came along and basically discovered the unconscious and we did not even know there was an unconscious until KL young discovered it so like and that only happened a couple hundred years ago so like God knows what we're going

to discover you know about ourselves or about nature or about you know the world so basically you want to believe that everyone's wrong wrong until proven right all information all belief systems like obviously you can't do this with everything CU it's going to be chaos but the things that matter everything's wrong until proven right okay so what does this what do you need to watch out for well the main thing that is going to be wrong is Authority um the news and social media now this really is where most people source their information from and

in Psychology we have something called The Authority mising tendency and the authority Mis weighing tendency basically states that we give more Credence or more credibility to the ideas beliefs or you know propositions from individuals who we perceive to have authority and because of that we Mis weigh the validity of the idea and that creates all sorts of problems where like a lot people are wrong about stuff all the time um for example a friend of mine um went to a doctor recently because because he was feeling quite down right um he had this ingling that

he had depression um and like so he went to a doctor and the doctor sat down with him for about 5 minutes and asked him a couple of questions and within 5 minutes the doctor prescribed this guy anti-depressants right pretty life-changing drug and he he came to me about it and he said well what do you think and I said well like let's analyze you know the thing like really can someone actually be diagnosed with depression in 5 minutes like is this actually like sure they're a doctor and they've been through seven eight years of

training and they they know significantly more than me about you know the medical world but why don't we try and explore other Solutions before like we get into it so we went through the critical thinking process um hooked him up with a different diet corrected his sleep and now he feels fine right and this is an example of like most people would just take the pills because an authority figure said so and the same thing is true with the news sorry I've just got Co coming in okay the same thing is true with the news

right where um I can give you an example of this where um a couple of years ago when the UK left the EU we had brexit right and with brexit there was a leave party and there was a remain party and the leave party basically said that every week we spend £350 million on the EU and that if we left the EU we could give that money to the NHS this was a lie right there was no evidence of this in any way shap form the £350 million a week didn't exist it didn't there was

it was a complete lie and this was plasted all over the news and all over social media and reputable news sources and reputable reputable right social media sources everyone was talking about this and they said well if we leave the EU we can give that money to the NHS and it was just a complete lie there was no like no one actually like thought for a second hang on this is probably BS although a lot of people did but the people who were filtering the information you know through the Triad their belief system you know

already stated that the EU was bad and so this information actually 3350 million and that their basically their belief system was that the EU is bad or that the NHS is underfunded and so because this idea fitted with their belief system they believed it to be true and this is what you have to watch out for as a human if a piece of information corresponds or already inter lines with one of your belief system you're going to give it more credibility and more Credence right and so you need to watch out for that all right

okay so how do you actually do this like how do we actually think critically because you know you're going to be given a piece of information like this and your job is to basically untangle it see it for what it is and decide whether or not you want to integrate into your life so let's actually get into how to think R there okay so uh if I come up here okay this is good right yeah step one remove yourself okay step [Music] two one then Define objects step three is to Define relationships and I have

my mentor Sam by the way to thank for this model I can't take credit for it um Define relationships Define timeline okay um and then we can start probably start there yeah remove em motions and remove Loops Okay so the first thing that we're trying to do here um is follow a six-step process to think critically okay so when we receive um a big ball of information you know if you're trying to you know solve a problem or make a decision um for example what diet should you eat should we leave the EU oh this

client ad campaign not working why is it not working right you can apply this to basically anything right and so step number one is to remove yourself right it's extremely difficult ult to be objective when you are in a subjective stance right and so the first thing you have to learn to do um when you're trying to solve a problem is remove yourself from the problem and try your best to see the problem from a third person perspective because for as long as that for as long as you are inside of the problem seeing it

as yourself you're going to be in some trouble this is why it's so much easier to give advice to someone when you are like giving the advice because if you have a problem and your friend has a problem it's very likely that you can solve that problem for them and give way better advice to them than you could to yourself and that's because you're not involved because when when you haven't removed yourself when you're involved in the problem what basically happens is all of your biases interfere with your ability to actually see objectively right and

so if this is the objective reality here right and this is you the way this works is there's a sort of a sheet you know between you and the objective world and this sheet is basically all of your biases right and so you will always see the world through your biases and so for example if objectively right if this if if reality itself is green right and just this is an abstraction right but if reality itself is green but you you have a black bias and there's no racial intention there of course don't be an

idiot right if you if your if your bias is black right but reality is green then what's going to happen is you're going to see reality through the lens of Blackness and so to you reality will manifest itself as black when it's actually green and so all of your behaviors and all of your life is going to be built around the idea that the like reality is black when like objectively it's actually green and so you're out of alignment with the true nature of the world which means all your decisions all your actions all your

capabilities are manifest in in the wrong direction and I'm going to create some suffering right so the first thing to do is to remove yourself now the next thing to do is basically to Define objects right and so if if we actually talk about becoming you know objective right in one sense of the word this means being able to actually see past labels see past naming conventions and identify objects right so for example um if I was going to like build a system what you need to be able to do is comprehend the objects of

what that entails right so I can give you an example so for example I can probably just draw do so what is a system right well that's a huge question so how do we critically think through that problem like what is a system well what you do is you try to define the components of the of the argument or the components of the thing you're dealing with right so well what does the system need to run well you know the system needs to have an input right the system system needs to have an output at

its core form because like well a system is basically going to take something and turn into something else so we need something to put in and something coming out without that a system cannot exist so immediately we've defined two objects inside of this problem right and then well how do we go from input to Output well we need to have a process right so that's another component of a system this is an object we're making objects out of abstractions right um and then like for a system to really work it needs to have feedback that's

not obvious to a lot of people if you haven't read thinking in systems by Meadows you won't know that um but then we have feedback right but the system itself isn't actually going to exist like on its own because any system is going to exist inside of an environment right for example if if you take um if you take the cardiovascular system right um the cardiovascular system is essentially taking oxygen and turning it into car carbon dioxide right or the respiratory system is an easy example of this respiratory system is like taking in you know

air taking in the oxygen and expelling carbon dioxide right and it's using the lungs the process you know in the um God for my biology days I can't remember but it's using the surface area of your lungs and the like parts of your lungs to convert this you know these chemicals so that you can live basically and you know every time there's feedback so you know the the body will tell you how much oxygen has for example if you hold your breath you're going to get this urge to like breathe because well the body's giving

you feedback that you haven't got enough oxygen right but the other thing is the body operates in an environment because if you smoke um or if you vape or if you exercise your lungs are going to be more capable of converting oxygen into carbon dioxide if you don't exercise they're not so there's other things that influence the the respiratory system and so what we can also Define is an environment right so this is basically the first step in critical thinking if you have a problem to solve or something you need to understand or a decision

to make you want to start by identifying the object and what you're going to have observed is I've done this countless probably a dozen times already in this video right where like if I'm trying to explain to you um Galileo's theory of um of the everything not you know revolving around the earth what I'm doing is I'm defining the objects right and it might seem obvious but being able to visualize them and Define the objects allows you to better understand convey your argument and get super clear on what you're doing right and so you know

i' you can I've done you can go back to the video and rewatch it and whenever I draw something if I'm trying to explain something to you I am basically like the object for example when I explain like you know if if I want to explain why people hold on to their belief systems I'm like okay well you know we've got chaos right and then we've got like a life raft which is the belief system right and and then we've got you inside of the life raft you know chilling well that is not that is

not an appendage um you know we've got you inside of the life raft and you know so now I'm creating objects like belief system is life wrath chaos is like under the ocean and you know you're in head so this is like what I'm trying to do to convey points because if you want to learn to think critically you you start with objects because it makes everything much easier to understand right so let's continue so that's basically how do you become well you have to objectify things to become objective you have to start by actually

objectifying things and it gets a lot easier to talk in these terms than it does in terms of abstractions and you want to use diagrams every step of the way to you know solidify your understanding of what you're actually dealing with the next thing is to Define relationships right and so I can give you another example of this right let's say um let's say that um let's say that I am in a social circle with a group of like four people and they're all talking behind each other's backs and I need to figure out how

to like fix the relationship so the Friendship group can be you know more coherent and so that nobody's going to be upset like what I would do is I'd be like okay instead of talking in like abstract terms I'd actually make it concrete so you know if I've got like if I've got a Social Circle right and you know things are not going well but I want it to go well what I do is I'd start by you know mapping out the people you know so you know like this and then this person here right

so instead of seeing them as my friends I'd see them as person one 2 three and four which is kind of a psychopathic sociopathic way to think but it gets easier when you've remove names and you actually just you know put numbers in um and so let's say that you know person number one likes person number four but person number four doesn't like the person number three which is why person number one doesn't like person number three person number two is friends with person number four and three but doesn't like person number one and because

of this person number three does not like person number four right so this is an example explaining that without a diagram is impossible but what I've done here is the third step in critical thinking where I've defined the relationships between the objects right so what we can see here now is what the problem actually is right the problem really is that person number three doesn't like person number four so person number four doesn't like person number three so really the the feud is simply just between these people although person number two doesn't like person number

one so you want to start by understanding the problem we're not at this point we're not trying to solve we're just trying to understand and the solution usually comes just by understanding it right and then once we've done this there's all sorts of other stuff we can do which I'll explain in a second right so you need to you need to identify the relationships between the components or the objects to understand it so another example here if we take the system so right here we have the building blocks of a basic you know um process

of a system right we have inputs and outputs processes feedback and environment right and so what we now need to do is understand the relationship between these things right and we need to understand how they Interlink and how they relate to each other so that we can build a proper understanding of the objective nature of this thing right and so what we're essentially going to do is we're going to take the components and we're going to put them into like a state of relationship right so here we have the input because you know we're going

to start with the input because the input is the first thing and then we have the process because the input needs to be processed and then we have the output right so you can see that there and then from the output obviously we have feedback okay and then the input it feeds back into the input and then over here we have the envirment because no system operates in a silo without an environment right so I'm just going to bring this over here a little bit there we go okay so what I've done is i' I've

basically identified the relationship between the variables so the input is processed into an output and when an output is processed by the process what happens is feedback is given right to go back to the input so for example um input could be like air from the atmosphere into your lungs the process can be like your lungs basically processing and like bringing like you you've got like a membrane which brings in oxygen and expels carbon dioxide right so the output is going to be CO2 and like other like waste gases and then the feedback is going

to be like how well are these lungs working are we do we need to speed up the because when you like in biology there's something called your respiratory r or you've got like V2 Max and all these other sort of like things that your body intuitively understands to measure when it's breathing to know if you should be breathing more or not for example um if like if if you've just gone for a run or you've just sprinted for like 2 seconds or let's say you sprinted for 30 seconds your body is going to give you

feedback that you need more oxygen and so every time your body processes the input into the output the output is like well [ __ ] we need more because we've just been for a run and so the input is Amplified right and then if we're not careful and we don't like regulate this if we go if we breathe like we always just Sprint it all the time hyperventilate and die probably of oxygen poisoning right and so what happens is after a while the blood blood oxygen levels sort of steady and then the heart slows down

and then the lungs process oxygen slower and we breathe slower and that's basically like the relation this is why this feedback thing exists any system cannot exist without feedback and then on top of this we have the environment right so like are you you know are you smoking are you vaping you know are you doing stupid things that you shouldn't do or are you taking care of your lungs right and so this is like now what we've done is we actually understand what the thing is so this is a lesson in systems thinking as well

as critical thinking but this is sort of an easy example just to give you I could I could go on forever but you know same thing with Charles Darwin and the finches and all this stuff but so step one remove yourself because now we've drawn this or when I was drawing the friendship Social Circle and the relationships between them I'm not involved right I'm just seeing this like as a third person right um then we've defined the object so what are we actually dealing with what are the components of this piece of information or this

argument right um and now we've defined the relationships right so you know it's like what are like the relationships between these things now the fourth step is to define the time frame because now what we need to do is we need to organize our understanding of the thing we're dealing with against time because time brings order to chaos and it allows us to basically like better gauge and understand exactly what the hell is going on right so for example um uh I'll give you a historical example here like another example of like some trying to

analyze a piece of information right so let's say um you wanted to um understand um like why um the West is becoming right why is the West becoming w why are we leaning like towards left wi politics why is all of this happening I'm not saying this is good or bad I'm just saying that this is what's happening right so maybe the thing you're trying to critic think through and understand is why is the West becoming woke okay first well let's just say let's just make this a little bit clearer and just say the USA

right and obviously not all of the USA is becoming woke but a lot of it is right so well what we're going to do is obviously we need to start by you know actually identifying like the objects in in this in the circumstance and what's going on and the relationships between all these things so you know we're going to look at like key people and then eventually what you're going to have to do is you're going to have to timeline all of your information so the first thing we're going to have to do here right

is you obviously you know now we've got woke and then before we had not woke because I can tell you for free that you know when America was founded it was anything but woke right and so you know what we're going to do is we're going to look at like what has happened so obviously we're going to start with the colonization of America right um from you know Britain with the British Empire we kind of came over and just were like oh yeah we like the look of this thanks and that's what we did for

about 400 years um which is not to be um touched with right now um so we start with the colonization of America right and then after a couple hundred years people in America are kind of like do you know what like Britain like I don't see you as like Dad anymore I'm a grown man like I'm a grown boy I don't really want you to have this overbearing power of me so we're going to have a civil war to basically have our independence so then we have American independence right now my knowledge of History American

history Beyond this point gets extremely um weak unfortunately I've studied the British Empire and I've studied the American Revolution but anything north of this I do not understand so I can't really tell you but the point here is what you want to do is you want to timeline all of the events that have happened leading up to things being work right and so like another example of this um maybe maybe you want to understand why Swedish women are so beautiful right because swed like Sweden is renowned for having beautiful women it's like ranked by some

subjective news articles on like having the most beautiful women and you might want to be like well why right and then you know you're going to analyze it and understand and um the argument is that basically you know all these hundred years ago you have the Vikings in Sweden and what would happen is the Vikings would go to other countries and like you know pillage and all this nasty stuff and then the Vikings would bring the most beautiful women you know back home with them and then obviously like that's why Swedish women are beautiful is

because Vikings got their pick of the bunch because they were pillaging and being nasty and the Beautiful Women they would bring home and reproduce with them and now we have like is why Scandinavian women are just so gorgeous right because of the way that like these people would only pick the beautiful women to mate with and that's kind of hard works now I'm I'm digressing here but you get the point right you need to you need to define the timeline so once again I've got friend one friend two you know um friend three and friend

four right and we remember that friend three doesn't like friend four friend four doesn't like friend three friend one doesn't like friends whatever you know they like this person but this person likes this person and they like him you know what we need to do is now we've identifi the objects in the relationships we need to identify the timeline at which these things happened and so maybe it happened that you know in 2019 um friend three accidentally crashed friend one's car and promised to pay friend one back but never did right and so we we

start with the timeline there right and that was that was that happened and then you know at this point friend one that wanted to get revenge so then they spilled water on I don't know right but the point here is you need to identify the timeline and so for example with the systems example um we start with here and then we come here and then here and then here so we've already identified the timeline between these objects and the way that the information flows because you know we put the arrows in place right so the

next thing to do number five is to remove emotions from the equation right so for example um going back to the example of why are Scandinavian women so beautiful right um let's say that you have a thing against pretty girls and you don't like them for whatever reason whatever is wrong with you whatever you know I don't care right but let's say that you're trying to analyze that and understand it or let's say you're trying to analyze why America is so woke and trying to understand that right well when it comes to dealing with political

stuff or anything that you might deem you know bad right you're going to have emotions about it and so if you're trying to analyze something and be be critical about something when you don't like woke people or you love woke people or you don't like pretty girls or you love pretty girls you're going to filter your arguments and your decisions and your criticality through the lens of the emotion right and so this is a very difficult thing to do but it is possible it truly is possible to remove your emotion now it's not just about

removing it it's about recognizing it and so if you're trying to analyze the thing of why is America so woke right but let's just say that you know you're super rightwing and you hate woke people you just you know you can't stand them right for whatever reason you just you know you don't like them this is a skull to represent that you don't like them right see what I'm doing here this is I'm objective this is I'm objectifying but anyway let's say that you hate work people right I'm not saying I do I'm not saying

you should I'm just saying that say someone does if you're trying to analyze why America is a woke what you're more likely to do is just instead of looking at the historical timeline and the cause and effect relationships that have resulted in this cultural phenomenal developing what you're going to do is you're just going to blame the people people who are a woke and just say oh they're just weak and they're this that and the other or you know they just don't understand the way the world Works they've never worked a there in their life

and what's going to happen is all of your thinking is going to be filtered through your hatred this is called the disliking hating tendency um in psychology on the flip side you have the liking loving tendency in Psychology these are colletive biases that are um studied and recognized but the point here is it's kind of impossible to be objective when your emotions rep play and so what you can do is you can recognize if an emotion exists and when you recognize an emotion exists just park it be like okay I can feel this emotion I

can feel anger I can feel the sadness I can feel the anxiety whatever it might be and just recognize it and just sit with it and don't try to remove it well you want to try and remove it but it's kind of the first step to removal is recognition and then try and park it calm yourself down and then continue with the analysis right it's entirely possible to do it just take practice okay now the next thing to do is the six point which is to remove Loops okay so this is more this is more

of a question of if you're dealing with someone who has like a problem trying to solve or if someone's explaining a piece of information to you human beings tend to be extremely terrible at explaining things um in objective terms in critical terms and what they'll do is they'll constantly Loop things back in their arguments right so for example if I'm doing a coaching call for someone um and I'm teaching a client how to get clients um and they come to me and they're like I can I get CLI C and they'll say the same thing

like you know 10 times and so often what happens if you're not careful when you're analyzing arguments is people will repeat the same thing or the same piece of information over and over again and there's this thing in Psychology once again called the availability Cascade and what it means is that if a piece of information is more readily available to the the the mind we're more likely to give it credibility and Credence and so when you're analyzing information and when you're analyzing an argument or you know trying to formulate you know an understanding of something

and be critical um it's imperative that you remove the loops associated with it because just because something is repeated over and over again doesn't mean it's actually more important okay primary example of this coming back to the brexit thing you know the lack of critical thinking that made us leave the EU was a £350 million and then it was also turkey they were like turkey's going to join and you know it's going to cost us £350 million per week you know this is an incomprehensible amount of money to the average price in the UK and

for some reason a lot of people in the UK didn't like the idea of joining the lead party knew this and what they did is they just looped it they repeated the same piece of information over and over and over and over again once again cognitive bias and psychology called the familiarity tendency um the the tendency for us to give Credence to things that are more familiar and it links them with the availability Cascade and this is dangerous because if this is just looped over and over if a human being is sat down you know

in their office or in their study trying to make an educated vote on should we leave the EU or should we stay in the EU you and this is the same thing for other political parties as well um Trump did this as well right I can give you an example in with American presidency recently Trump did this where um he said we're going to build a wall right we're going to build a wall between like Texas and Mexico right so we can for the immigration all that stuff once again not saying it's right or wrong

just saying you know it exists and he was like we're going to build a wall and what did he do he repeated this thing and looped it over and over and over again right so when the average American voter sat down to vote for either like Trump or Hillary or whoever it was at the time um this piece of information have been looped so much that they gave more credibility to it and they thought it must be a good idea because it's everyone saying right so that's basically the six-step process to like analyzing the information

right because before we can actually solve a problem or like before we can really do anything with the information or make a decision we need to understand objectively exactly what we're dealing with and so this is basically here like really if you think about it um critical thinking it kind of falls into two states right um You can see that not really I don't want to rub this off yet you can see here so thinking critically right there's basically two stages and I just described the first stage right stage one is building your understanding and

then stage two is probably well once again still it's still understanding there's a quote from I think it was Einstein or Newton they said if I had an hour to solve a problem I spend the first like 55 minutes understanding it but basically we want to start by understanding it and then solving it right so this is basically this is basically becoming objective it's analyzing the information and getting to grips with the thing you're actually dealing with so that when you come to make a decision or prescribe a solution or solve the problem you know

that what you're dealing with is true and you're being objective this is about getting the facts it's about getting to the truth right so we start with removal of the self then we Define the objects then we Define the relationships between the objects and the timelines by which those relationships are built on and then um we remove our emotions and then we remove the loops and then we know we're actually dealing with something and we're dealing with objective reality right so once we've done this right and once we've actually assimilated the information properly and understood

it it's time to go one step deeper right so I'm going to pause the video and come back all right I'm back took a quick break cuz this is going on for a long time but I wanted to actually grab my laptop here to give you an example of um what I mean by relationships and objects just to drill this point home and really showare what it means so what you can see on the screen here I don't know if you can see this but this is my team so I run a eight figure Consulting

business called Imperium acquisition and we have about 14 well about 20 people on our team like 14 called team members 30 indirect team members so it rounds up and what this looks like is like this so you can see here I've listed out the objects right in terms of the team members and then I basically presented the relationships between all of them because like I things were kind of getting out of hand with the company I was like what the hell have I built and so I wanted to understand it so that's just an example

um like just an example want to give you so now it's time for us to actually explore how to like how to know whether or not something's true right because you know I've taught you how to process information and understand things right but now it's time to actually put some rubber to the road so to speak and understand like if someone says something how do you know whether or not it's true right so basically what's going to happen is people are going to make arguments all right now I don't mean arguments is in like you

know anger or hate filled speech that you know breaks down communication what I mean is an argument is like a statement of truth that human being is going to present to you um and I'm going to give you some examples and we're going to get into it so when it comes to an argument what we need to be able to do is we need to be able to examine arguments right in a critical way because if someone says to you something that is not true and you believe it now suddenly your life is no longer

in alignment with the objective nature of the world which means that your decisions and actions are out of alignment with reality which means you're going to suffer and so if you don't want to suffer you need to learn to analyze arguments this takes a lot of effort a lot of time um but it's possible okay so first thing is what we're going to do is we're going to use the model that I just explained to understand this because I've just given you a piece of information that in order to be successful you have to examine

arguments right so what we need to now do is break down and assimilate this information so we're going to start by identifying the object of an argument right so you see how this works I'm going to give you a live example right so basically an argument is really broken up into three things right so just on my paper here um the first thing well basically it works like this claim premise conclusion right so what I've done here is I've taken information I've assimilated it and now we have three objects right and so basically when it

comes to an argument a claim is basically a statement of Truth a premise is something that backs up that statement and the conclusion basically just repeats the claim right and so like this is how it works so for example um I could just say um cold email doesn't work doesn't work because I didn't get let's just do this sorry right so this is an example of an argument cold email doesn't work and that basically means cold email doesn't help people get clients cold email doesn't work because I didn't get results so YouTube is better so

what we have here is the claim which is cold email doesn't work then we have the premise which is because I didn't get results and then we have the conclusion which is so YouTube is better so really a conclusion is also a claim but what they trying to do here is make the point like the real argument of this argument is that YouTube is better than CA and so kind of the the claim can become the premise for the conclusion but also the conclusion can become a claim right does that make sense so this is

an example of an argument another example of an argument could be um you know if we just take you know the my Asma Theory right that I talked about earlier where people believed that you know the Bubonic plague and diseases were spread through smell right it could be um smell spreads disease because um I smelled a bad smell and got sick so oh so there is no need to wash was wash your hands believe it or not before like during the during my asthma during that theory um doctors did not wash their hands they perform

open surgery without washing their hands which is crazy to us now but at the time it seemed like the right thing to do so here we have um here we have the claim smell spreads disease and then here we have the premise which is because I smelled it and got sick and then here we have the conclusion so what you need to be able to do is like Define arguments into their three components which is basically um claim premise and conclusion and then break it down and ask ourselves well does this resemble the truth is

this person seeing reality objectively are they aligned with the truth how do I know it's true right so let's actually walk through how to how to sort of examine an argument this is the most probably probably is the most important thing that a human being can ever be taught to do ever but for some reason the school system doesn't even like clip it it doesn't even it doesn't even touch base with it mainly because nobody knows how to do this right but that's come the point so how do we I'm going to put this up

here how do we examine an argument well okay so the first thing is Judge from all angles um the second thing is um examine motive and the third thing is going to be um well I suppose a motive kind of is the third thing um okay facts versus opinions so when it comes to analyzing an argument and understanding whether or not someone is telling the truth here's the thing this is what people don't get right about before we get into this is there's a very big difference between telling the truth and being wrong so if

someone if someone says like cold Emil doesn't work because it didn't work for me so it doesn't work or if someone says that I don't wash my hands because smell is how diseases spread or if someone says I sacrifice a child every day so the sun rises tomorrow they are telling the truth this is the thing you have to understand is they just because someone's wrong doesn't mean they don't think they're telling the truth there is a very big difference between being wrong and lying lying is when you utter words that are out of alignment

with what you believe the nature of the world is but being wrong just means that you're not seeing the world properly and so you have to remember this like just because someone is wrong doesn't mean they're lying because if you like if people are wrong about stuff all the time I'm I'm wrong about stuff all the time everyone is like it's it's very common right but if I came to you and um and said the Earth is flat because I'm a 1400 peasant farmer that can only just see the Earth and it's definitely flat I'm

going to come to you be like the Earth is flat and I will have conviction in my tone because of the way my ego is going to back up my belief right and I'll be like the Earth is flat the Earth is flat the Earth is flat because on my farm if I stand there and I look I for as far as the eye can see all I see is flat so the Earth is definitely flat right now I am wrong but I am telling the truth so when it comes to examining people's arguments you

have to remember that just because you might think they're wrong doesn't mean they don't think they're telling right so that's kind of how it works so the first step here is to basically judge the argument from all angles right so what's going to happen when someone has an argument is if you disagree with them you're going to have your opinion and they're going to have their opinion and you guys are going to see things in a very different way right so for example this comes back to let me get some other tens here so let

me explain this right so let's say um we're going to use an abstraction here so let's say that right here um is you know let's just draw this a second here okay um right here we have an easel right and on the easel here we have this big sheet of paper right okay and on the sheet of paper um let's just say is a drawing of um let's just say a smiley face right we have a smiley face and this is you know an artist is drawing this now here's the thing right we've now got

people right let us rraw them closer okay so let's say that we've got this person here this person here and this person here right so now let's then argue okay that this person here has blue glasses on right this person here has red glasses on and this person here has green glasses on Okay so we've got a blue drawing right but we've got people with different shades of like different well let's just say the drawing B right but these people have different color glasses on different tints of glasses right and so what's going happen is

reality is going to manifest differently to each person and so the first step to examining an argument is to try and judge the argument from all angles from every potential angle or every potential like perception that you can take on the objective thing you're going to try and take right and so this the thing is is the person with the blue glasses on right they are going to see a blue smiley face right but here's the thing right the person with the red glasses on is going to their entire reality is going to be filtered

through red red glasses and so what they're going to see over here is a red smiley face right but then here's the thing again because this is it people perceive stuff in different ways the person with the green glasses on is going to have everything filtered through Green Glass and so when they look at the easel what's going to happen is they are going to see a green smiley face right and so now we've got these three people here who are going to argue to the High Heavens that what they see is correct when in

reality objectively the smiley face could just be black and they're all wrong right so what you would need to do in this instance right if you were a person don't know if you can hear my doorbell there I changed the doorbell to the Titanic theme tune I thought it' be funny but now it just kind of annoys me and interferes with my videos but I'm going to keep rolling either way this is the um this is the level of um video production that you can expect with my channel random Titanic doorbell start going off anyway

maybe you didn't hear it maybe I just made it Mountain out a mill but what your job here if if you're you know if you're here in all of your high and mighty critical ability is you need to go to everyone and say okay well you know let me put your glasses on and then let me put your glasses on let me put your glasses on and then eventually you know you're going to take all the glasses off and see that it's black and be like well guys look just take your glasses off and then

you'll see right and so this is the thing is you need to understand that there are multiple multiple ways and there's the doorbell again bear with me I'm going to come back in a second all right very sorry about that I had to let the cleaners in um anyway so how professional of me so basically the point here is there are multiple ways to see the same thing and if you're not capable of stepping into other people's shoes and seeing the argument from their perspective from your perspective from other people's perspectives you're wrong right so

when it comes to the argument of cold email work or not you need to look at that from the perspective of someone that hasn't made it work and someone that has made it work and maybe someone that hasn't even tried it yet right and then from that you'll be able to basically triangulate those opinions and become more objective right um for example this is another example um if if I um started feeling down and sad and I thought I had depression which fortunately has never happened um but if that did happen I would go to

multiple doctors and multiple psychiatrists I would go to like five different professionals to get five different angles to judge the argument from because if I went to a doctor and they diagnosed me with depression and said you need to take these pills um that's an argument they would say okay you are depressed so take these pills so you don't have to be depressed anymore right it's like I'm like okay well how do you know I'm depressed well because you said this this and yes so you can analyze it but then what I would do is

I would go and get other people's opinions on that thing so I'd go to other doctors I'd go to psychiatrists I'd go to you know natural healing people I'd go everywhere and then from that I would be able to have all angles of opinion and if everyone agreed yes you have depression then okay I have depression but if half people agreed and half people didn't now I can actually analyze the argument and get to the bottom of it right so that's that now the next thing is um basically to analyze the motive right um and

then this is this is quite an important thing to do because you know incentive is um one of the main things drives um like people lying or not lying incentive is just a strong reason as to why people are wrong all the time so for example um you know the argument I made earlier which I'm not actually making by the way I'm just giving you an example but the argument of cold email right doesn't work right so this could be an argument that someone is making online right and the the problem with this is like

let's say that the person making this argument um is selling a course on how to build YouTube for like how to build a YouTube organic um channel for a business right and their argument is cold email doesn't work because it didn't work for me but YouTube worked for me so we have to look at this person's motivation we have to look at whether or not they have an incentive to actually say the thing do they financially gain it doesn't have to be Financial right but what do they gain by saying this argument is true so

if they're going out into the market and saying hey C doesn't work it's there's a strong case to be made here where cold email does work but they're telling you it doesn't because they want to say their course on YouTube organic and it's the same thing with me I'm I tell people cold emao works because part of my program is dedicated towards cold emao although I also teach YouTube organic as well but I know it works because I've experimented and tested with it but that's up that's up to you to decide right you need to

do critical analysis on what I say as well as everybody else um and so you need to understand the motivation another example right which is SU super super super prevalent um is when doctors said that smoking is good for you right smoking is good for your health right this is what actual doctors said people in white lab coats saying that smoking was good right and that if you actually looked into this you would find money trails to doctors being paid by smoking companies to say this so anytime an authority figure says like something the first

place you need to look well after judging from all angles the first place you need to look is the motive because my friend who had depression right well I put I'm not trying to colloquial eyesee depression by doing that but turns out he didn't actually have depression he just had like a bad life my friend went to a doctor and they diagnosed him with depression this is in America by the way and the the doctor prescribed him um anti-depressants like that and it turned out after we went through this process and analyzed this that the

doctors like anti-depressant pills they received the biggest Commission on them we did some research and we found out that like the doctors and I'm not I'm not pointing finger at doctors and saying all doctors are bad because in the hypocritic oath is it rings pretty true Do no harm right but the doctor had an incentive to tell this guy to take anti-depressants right and so the doctor couldn't really do his job objectively because the the incentive was in the way this is why apple does not incentivize employees or give them commission on sales if you

go into an Apple store all Apple store employees all people on the sales floor are not on commission they're on salary because apple does not want to give um their employees the incentive to sell customers the wrong thing and so you need to be extremely careful here when analyzing arguments get to the bottom of the motivation and figure out whether or not like that argument is backed by incentive right um for example um the game changers documentary on Netflix about veganism right um turns out it was sponsored by beyond me or something like that you

know if you look you can find all these documentaries that claim that there's a specific diet that's good for you or not um all of these research journals and these P these papers that are published on your health they're always trying to sell a book or they're always being sponsored by a company to do this research same thing is true for caffeine I don't drink coffee um I've done my critical thinking on this and I think it is very bad for you um I won't get into the reasons why you can go and find them

out for yourself trust me there's plenty of them but everyone right now seems to to say that caffeine is amazing and caffeine is great and everything um but the issue is that like it's not because like it's literally just stimulates your nervous system forces your body to release chemicals that indicate stress and caffeine right now and coffee right now is where smoking was like 50 years ago everyone thinks it's good for you all the doctors are publishing it all the prod when everyone says something is really good you you should probably watch out right unless

they're saying that like you know even then even then with diet like how do we know what's true anyway sorry for another day but my point is that someone that says that coffee is good for you like you know you get these productivity YouTubers that say the coffee is really good for you and then it turns out they're sponsored by a coffee machine so you just need to be careful just watch out for it okay so the next thing is facts versus opinions um and I'm also going to put in here number four popularity but

facts versus opinions is a very simple one to the argument is the is someone actually like is the premise to support the claim and arrive at the conclusion based on an opinion or a fact and if it is an opinion is the opinion built on a fact so for example when someone says cold email doesn't work because it didn't work for me so YouTube oranic is better it's like well it what do you mean it didn't work for you like how many Cod emails did you actually send what was your appointment booking rate how many

different types of copy did you expect experiment with what Niche did you send them in right these broad broad claims that are just basically opinion pieces not rooting any facts you're not going to get very [ __ ] so for example if I say to you cold email works um so you should use it buy my program that's the conclusion right you you would be inclined to say why and I would say well because in the last seven years I have send north of 200,000 cold emails and made more than $8 million with cold email

and at present I have 670 students all using cold email and B one to three appointments a day with cold email and I know it works because I've seen it work not only for me over the last seven years but nearly a thousand other people at this point and on top of that I've got other people in the space who I can show you who are using codo to get results then well that's a pretty good argument right obviously I have a motivation because I'm selling something around cold email so there's always that thing to

filter it through but at the same time it's like my opinion on cold email is based on fact and so I see people in the agency space as well this is sort of my industry maybe you're not in agency industry but people in the industry are saying cold email doesn't work and then I I'm like well why and they're like oh it just doesn't it's dead it's like people say this like cold email is dead it's like okay well you know why and then they're like oh because it doesn't work anymore well you just said

the same thing you you've basically backed up an opinion with another opinion so you need to analyze this and ask yourself if opinions are rooted in fact right so for example if I spoke to a peasant Farmer in the 1400s who believe the Earth is flat and I said to him hey man um you know why do you think the Earth is flat he said well because when I look out over there like I I don't really I can't see anything like it's just it's just flat that's actually quite a good argument but the thing

is is we we need to do all all four of these things because if we ask the peasant farmer he's got the fact he's like look dude I I can't take a picture because cameras don't exist yet but I'm telling you if I just look out all I see is just flatness so the Earth has got to be flat because like how could it be anything else cuz I can't see anything else right but the thing is is we would need to judge the AR from all angles so we'd be like okay well what if

we can like get the angle like I wouldn't believe the peasant farmer if I wasn't able to climb a mountain and see like the curvature or be in a plane obviously planes didn't exist at that point but you get the point right you need to make sure you do all these things so facts versus opinions is someone like actually like have they arrived at their conclusion or have they arrived at their opinion without bias or incentive by considering all angles and are they actually rooting this in fact right um another example I can give you

is um like my diet is heavily Carnival based right so I eat lots of red meat um and whenever I tell someone that I eat lots of red meat they say who what red meat gives you cancer right and it's a very common reaction to to my diet cuz I eat like a ton of meat like a ton of meat more than most people eat in like two months I eat in like a day and um and so I'll say I eat red meat I eat lots of red meat I'm basically on a Carnival diet

and then they'll say well but red meat gives you cancer right and then I'll say okay well I I completely hear you um I'm open to analyzing this argument why does red meat give you cancer and then they'll say oh because you know like there's studies that show that it gives you cancer and then I'll say okay well specifically what studies they're like well I don't know it's just like you know I read it you know it's read me gives you cancer I'm like okay I hear you dude but like what studies right it's the

same thing with people who don't like Andrew Tate right now my my opinion on Andrew Tate I'm pretty objective um I think some of the stuff is good some of it is bad um but a lot of people hate Andrew Tate and you go to them and you say you know you say oh I kind of like Tate and then they'll be like no I hate Andrew Tate you say hey I completely hear you um why do you hate him oh because some of the stuff he says is so bad like some of the stuff

he says is just awful towards women and then you know you'll go to the person and say okay I get that but like specifically what has he said that you disagree with and then they're like oh he's just he's just a misogynist well okay why is he a misogynist oh because he says bad things about women okay but what does he say and then this person like isn't able to actually list things that he said now I'm not saying that Andrew Tate hasn't said bad things about women um but my point is that like some

of the stuff he has said about women is not good right there's some interviews with him like P Morgan interview and there some stuff he said that I disagree with being misogynistic and stuff but the thing is is like it's it's not until you actually ask someone why that that there's no Foundation to their argument in any way shape or form like the red me thing red me gives you cancer oh I hear you why you think think that oh because there's studies that show the they giv you cancer okay well which study and then

the person could give a study and be like oh this person at this University in 2005 okay what were the variables for the study I don't know I didn't really read it okay so now you're basing an opinion on nothing like your entire opinion of reality this is what happens when people don't don't critically think things through your entire orientation into the world is based off of absolutely nothing right and I could go there's so examples I can give you around this thing um but like I used to think that being vegan was the best

thing in the world and then I tried it and it completely ruined me on my body and so now I don't think being vegan is good because I experimented with it and so this is the thing like I actually will test things right I don't just take stuff at face value because you know I watched the game changers documentary and I was like this is about being a vegan and I was like okay I'll give it a go I tried it for 3 months got very unwell very sick and then I kind of stopped and

now I at carnival and I feel a lot better um but you need to be able to release your attachment to these opinions because someone say to me like why is why is veganism good and I was like oh because Game Changer document you said so and then I was like oh I'm being an idiot like that doesn't make any sense at all right so so that's that so the fourth thing is popularity right and this is basically like is this opinion popular right because I can tell you from experience that the more people put

those pens on the floor the more people that believe something to be true the the less likely it is to actually be true right um and when when consensus prevails typically the idea falls apart okay um and so you need to be very careful of things that are popular and be very careful of things that Authority like says because typically they can be pretty wrong and for example um the housing crisis um the housing collapse of you know the 2008 financial crisis where the entire US economy was backed up by mortgage bonds and M Berry

Michael bur um the one of the investors like really smart guy he looked at the housing market and thought yeah this is going to collapse in a few years I'm going to short it and at the time everyone thought he was insane because houses were very popular and everyone was like there's no way the housing market could fail because it's the safest and that was an example right of a la critical thinking where you'd say to someone like what do you think of the housing market and then they'd say yeah it's stable and it can

never fail and then you can say why and then they wouldn't really have an argument as to why they' just be like well it's houses everyone needs houses well like why does that mean it's not going to fail right so Michael Barry if you watched The Big Short he looked at this and he was like it's kind of not going the right way I've seen the numbers I've seen the data um and this is how people changed the world right this is how Darwin came up with his theory of evolution this is how like Newton

Einstein wats and CRI like all these famous scientists basically just changed everything forever um it's it's kind of like with um who was the BL that discovered um penicillin I can't remember his name I think it was Joseph something thing or something I can't remember the guy discovered penicillin like no one even knew bacteria caused disease and then this guy just put something in a Petri dish by accident and was like oh damn like the disease is gone oh okay this this might work right um and so that's that now the other thing that I

want to tell you is that it is possible it is possible for two things to be true at once right so for example um you can have sort of a duality here there's usually one better way to do something but it is possible for two things to be true at once so for example um you know if someone says um cold email right cold email can get you clients and someone says YouTube organic can get you clients right then it's possible both of these things can work right and whether or not one is better than

the other is Up For Debate but the point here is a lot of people will just polarize to this or this and I can give you a perfect example of this with C acquisition right where in client acquisition we have this um dichotomy of quantity right versus quality and there's this huge argument as to whether or not um we should send like lots of emails or lots of messages and very few but very highly personalized ones right the truth is that you can get clients this way and this way and the best thing to really

do is what I call quan quality which is where we marry them both together and we send lots of emails but very good ones right um another example of two things being true at once could be science right and religion so maybe you believe in God right but you also think that Darwin was right right why can't it be the case that God created natural selection right so my point is like once again I don't really have an opinion on a lot of stuff and this channel is designed for me to be um objective and

without bias and to teach you things so that you can better understand reality without my biases of what I think is right getting in the way um but it's possible for you to believe in science and to believe in religion believe it or not two things can two conflicting things can both have Credence and credibility at the same time and just because you believe heavily in one thing doesn't mean the other thing isn't right or true okay um and that's you know a lot of the time you have to make a decision and you have

to to fall on them but another example um is you've got like the Democrats right and then in America you've got Democrats and you've got the Republicans right and you know from my political opinion would be well the Democrats have some good stuff to say and the Republicans have some good stuff to say so what probably makes the most sense here is to have a political party that marries both of these sides and has some arguments from here and some arguments from him right so two things can be good and true at the same time

um but a lot of people who are Republican hate the Democrats and a lot of people who are Democrats hate the Republicans and the problem with this is like when you take a side and when you form an opinion and when you get really rooted in a belief it blinds you and you immediately restrict your ability to see 50% of the information that may have some credibility or may be useful to you right so just watch out for that when you're thinking critically it's very important and a lot of people say this I've seen this

in YouTube comments before where I've made videos on um all sorts of stuff like Andrew Tay for politics religion stuff like that and I always don't take a side right I'm like you know I'll always say like look my doesn't matter here like and then people will be like oh he's so afraid to get canceled and like you know he doesn't have any opinions so we can't trust him and it's like you got those people just don't get it they don't get the point that it's possible to observe something without taking a side right and

it's possible to like actually look at something without having to um project your ego and your emotion emotional system onto it um but anyway that's that's the funny thing is not not taking aside is basically taking aside if you think about it um so the next thing we're going to talk about is basically um you need to remove we've talked about biases and stuff um there's a there's a few biases to remove I'm going to list them out to you this is going to be a long video by the way but you know we roll

um so the next stage to do when you're analyzing an argument right because we we've talked about examining an argument and we've talked about um basically how to um we understand the components of an argument which is claim premise and um conclusion right and so we understand that like if we have the claim right and we have the premise here hi that's okay thank you no worries sorry um we have the premise right and then we have the conclusion right and then the claim kind of support of conclusion so we we remember we have the

object right and we have the relationships between these things and we also kind of have a timeline because we make the claim first we make the premise second we make the conclusion third so we've been able to ass the information right um and I've explained how to basically um examine an argument with those four principles I just explained um which is judging it from all angles right and seeing it from different perspectives um examining the motive behind it um what else was there I can't even do this video being my my brain's gone you can

rewind and rewatch but you know all of those things right um different angles motivation facts versus opinions and um the last one that I drew in green that I could remember if we went back you get the point right we've been through that Stu so now let's talk about biases so what biases do you actually need to remove in order to make sure that you are being correct right and being objective well the first one is Authority right the second one is consensus once again um I have to thank my mentor Sam for this information

um but I've been able to understand it well enough at this point in my life to teach it and that's thanks to Sam so thank you Sam um religion politics yourself and emotion so these are the like there's other there's going to be other biases but these are the primary biases that will lead you to making a wrong decision so Authority is an obvious one um you need to just operate on the premise that everyone is wrong until proven right no matter how much Authority they have even me with this video you should challenge it

challenge everything I say all the time constantly you you know if I make a statement ask yourself why critically think it through consensus like this means is it popular right is um is basically like everyone like is it the common is it the status quo is it just like tradition like I always say that tradition is basically peer pressure from people who are dead right so just because we did something ages ago why do we have to do it now right um population this should actually say popularity right is it popular cultural bias right just

because the argument fits into the current state of the culture doesn't mean it's right because sometimes culture is wrong right um religion just because it conflicts religion doesn't mean it's wrong primary example of that Charles Darwin natural selection right or um the Aztec right when they sacrificed people so the sun would come up it's kind of like you know like for them it's kind of like it's a religious argument but we want to be careful of that politics um if it doesn't fit into a political frame doesn't mean it's wrong um yourself if it doesn't

fit your belief systems we now know this is this is a big one it's wrong and the last one is emotion hit right so just because like it makes you feel sad doesn't mean it's right okay or just because it makes you angry doesn't mean it's right or wrong your emotional state basically has no real indication of the honest objective nature of the world so now what I'm going to do that's my paper down I'm going to Freestyle the rest L um what we're now going to do is explore um another method of thinking that

concludes all of this right so the first step that we have to do is obviously understand we we've been through this right understanding something is where we you know we have the objects you know and the relationships and the timeline so we actually know what we're dealing with right um once we've understood something we have to be able to examine something you know which is sort of like you know um well those you know we had four four things around that you know which is like angles um it's going to be like opinions versus facts

you know and we had all this stuff we just talked about once we've understood and examined the next thing is to question and this is really the three-step process to thinking critically right it's understanding what you're dealing with it's examining the argument based on motivation opinion fact popularity and taking different angles and then we actually question it so up until this point what we're doing is we're just trying to sort of gauge an examine right but now before we actually have stage four which is to decide right can you see that there I think you

can it's a little bit in the way so um well I can just draw it down there so the third stage is the question and then the fourth stage is to decide so before we decide whether something is true or before we decide how to do something or behave on something or integrate something into our life or reject information or accept an argument or before we do anything we have to understand examine and question because the decide thing is the easy part the decide thing if if if I if someone gave me an hour of

time I said this earlier about one of the famous scientists if someone gave me an hour to like critically think through and analyze an argument or understand someone's perception and de whether or not I wanted to integrate that into my life I would spend probably you know 58 minutes right 58 minutes in this sort of Discovery phase here because it takes a long time to break this all down and then really the last 2 minutes is the decision because the decision is is instantaneous the decision will make sense and immediately manifest once you have completed

these sense right it's really just as straightforward as that it just B bang done straight away so the next stage is to question right and so in order for us to question um right so let's just draw this again by the way if you're still with me I commend you because this is no this is no mean feet of there's no easy feet of a video to make or watch um right okay so we have our stages of critical thinking here 1 2 3 and four so once we've understood we can examine once we've examined

We can question and once we've question we can decide so the question that you're looking to ask is why so there's a framework um in critical thinking there there's a method of thought called Socratic reasoning and brownie points for those of you who know might come up with that one drum roll please it's going to be Socrates right so CTIC reasoning is basically where you ask why until you get to the bottom or the root cause of the problem okay so for example you've seen me do this in live action a couple of times if

someone says red meat gives you cancer I'd say why and then they'd say well because like there's studies that show that it like it does and that your stomach can't digest it okay why oh uh because like it's bad for you okay well why is it bad for you or because there studies and then what we're looking for is we're looking to catch people into a loop here right and this is what people do when they are wrong or when they don't have the truth or when they don't like actually understand things what will happen

is their argument will Loop right and so this is how you know if a piece of doesn't mean they're wrong by the way if someone Loops information doesn't mean they're wrong it just means that they haven't thought through which means their argument hasn't been critically analyzed which means that you can't accept it as true or false right so by asking why five times or as many times as you need to either you get to a point of critical reasoning right which is this thing is called critical reasoning or really a first principle right so you

get back to you can see that one so by asking why enough times we drill down we either get to a critical point of critical reasoning or first principle or what happens is someone will Loop so once again for example red meat gives you cancer why because there's studies that show that it does um okay well like why did the study show that it does oh because like your stomach can't digest it okay well why does why can your stomach not digest it because there studies that show it account right that's an example of a

loop another example would be cold email doesn't work um well why doesn't cold email work well because I tried it um okay well like like Why didn't it work because you tried it oh because like you know people didn't respond oh why didn't people respond honestly like because like well I tried it and I didn't respond right just that's another example of a loop right and so if if you discover a loop in your questioning of asking why enough times then basically the argument they have made has no credibility it doesn't mean it's wrong like

I said it doesn't mean it's necessarily wrong it just means that it's not credible that it hasn't been thought through and you shouldn't take it at face value for example smoking is good for you why oh because like it stimulates your brain okay why because this this this right and you can even with cratic reasoning get to a point of critical reasoning it does make sense but then you need to analyze and and reason from up from the first principles right so sotic reasoning um when you do this you're going to piss people off people

are going to get upset um but honestly it's the fastest way to drill straight down to the root cause of a problem so I can give you an example right um so let's say that um you have a problem right now in your business where um you say I can't get clients right and you're like I can't get clients and then I'd be like okay well like why can't you get clients um because like no one buys from me right and then I'd be like okay well like why why aren't people buying from you right

what's what's going on here and then the reason would be like um my offer sucks right and then I'd be like well like why like how do you know your offer sucks because like people don't respond right people don't respond and then I'd be like okay well why and be like um then they be like I don't know really but then they be like why and they be like well because I'm I'm not send I haven't emailed anyone yet this is kind of how it goes they be like I haven't emailed anyone I haven't emailed

anyone so the problem is I can't get clients but the route is because they haven't emailed anyone so of course you can't get clients because you haven't em emailed anyone but the problem is is people think that it's because of their offer or because the market doesn't have the money or because people aren't going to respond because Cod Emil doesn't work but the real truth is they just didn't do it right another example could be um like you know um I don't know like yeah once again I can't I find it really difficult to get

clients it's like why because like well my cold calling script doesn't work it's like okay well why not and then they'll be like well because like whenever I call people like it doesn't work it's like okay well why not and they'll be like well I I guess I've only really spoken to like three people but still like it's it's just not working well why have you only spoken to three people because um well because like I don't really want to do it well why don't you really want to do it because honestly like I'm kind

of just like comfortable with my job right now and I'm not that bothered about the business well why are you comfortable with your job because it's given me enough money to make what I want and I'm quite happy so we get to the route and the real reason you're not getting clients is because you're comfortable with where you are right now it has nothing to do with your script or anything it has everything to do with your comfort right and so this is basically what we call First a first principle when you drill down through

a problem by just asking why enough times and you get to the bottom of the real root cause of the problem and I do this all the time you know I will do this with sales reps I'll do this with when I'm hiring people I do this with clients I do it with my business partner my friends my family like if someone has an argument to make I'll go through the the four-step well the the three-step process to analyze it um but then it always just comes back to like why why why why why why

why why why why why why why why why why why and then you get to the bottom of it and then you realize that their entire argument is a complete lie and you know this is this is a sad thing because you could talk to like a 75-year-old um and they could say like you know oh money money doesn't grow on trees son like money is scarce and you should save your pennies I'd be like well why oh because back in my day like money was scarce and no one made anything well why uh I

don't know and then you realize that your entire life is built off of just I don't know just because that's kind of how that's how that is well why is why is it like that well because that's how I've always known it to be well why is it because you why is that why is it why is it always what you've known it to be well because my dad told me that I didn't have like money was abundant and my parents told me that like money was scarce and they my my parents never had any

money so that's why money doesn't exist in abundance well why didn't your parents have any money oh because my well my grandparents told them that money doesn't exist and then what happens is we we develop these Cycles you know of existence which typically where you know your great grandparents tell your grandparents something and then and then they tell your parents something and then they tell you that thing and then you tell your kids that thing and then you know your kids tell their kids that thing and this belief system just doesn't escape the family line

and your job is to sort of break this and be like well okay I didn't grow up with money or I didn't grow up with anything but that doesn't mean that that's not the way the world works it's just the way it didn't work for me or my parents right and so when you actually ask why you can trace the issue or the belief system back to core first principle which might have just been the fact that your grandfather just didn't know what the hell he was doing and his grandfather didn't know what he was

doing either and this is how much people live right so cic reasoning is my favorite way of thinking because a it kind of annoys people and there's there's an interesting um level of pleasure in watching someone's entire life fall apart because you ask them why um it's kind of like you know I obviously don't I don't get I'm not sadistic in that sense where I get pleasure out of people's lives falling apart I didn't mean a l about you get the point yeah where if someone's got a really strong argument they really believe something and

you ask them why they'll get offended and typically if someone's offended it's because they haven't fought through the thing and they're embarrassed and they don't want to admit to themselves or to you that their opinion and their entire life has been predicated on and oriented around a false hood and so if the older you get the worst this gets if you're 60 years old and you've been Republican your whole life right to admit that I'm not saying Republican or Dem Democrat is the right way but if you're rep Republican well let's just let's let's take

politics out of it because it's obviously easy if you're 60 years old and you've been a vegan right um to to admit that veganism is bad would be to admit that you've wasted your entire life or that for your entire life you've lived a suboptimal life and so it's more painful to admit that you're wrong and that your entire life has been a lie than it is to actually acknowledge the truth and live in a healthier way and if you want my opinion on whether or not vegan is good or bad I can actually give

you my opinion because tried the vegan thing right I was vegan for about 6 months um and it made me really unwell it personally doesn't work for me I'm not saying that it won't work for everyone but for me in my individual circumstan with my biology in my health I know that this diet does not work because I tried it myself for 6 months I gave it like a long shot and um it did not work right um other people sure whatever but for me I know it doesn't work and so in conclusion that's basically

how to think critically um I know that this is a long video and um I didn't really intend for it to be this long but hey that's kind of the way that it goes um if you are a agency and a coach or consultant and you need help get more clients there's a link in the description you can click um it's going to be a video of me trying to sell you something for full transparency um you may or may not feel ready for me to sell you something so by all means just don't click

it I don't really care either way um but yeah if you need some help getting clients we can help you with that we've we're pretty good at it but like I said Pitch over I don't really care I just hope that this video is useful and it adds value um so learn to think critically um think like think things through analyze arguments understand things so you start with understanding then you examine then you question and then then you get to decide right I don't even think that spells decide dude my brain's just like my brain's

not working but then only after you've understood examined and questioned do you really have the objective right to decide whether or not the the thing that you're entertaining or the thing that you're dealing with is correct or false right um so that's everything I hope you enjoyed the video um have a great day and I'll see you in the next [Music] one hey everyone it's Charlie Morgan here uh welcome back to the Y board in this video I'm going to explain how to completely destroy your competition and how to actually just wipe them out and

I know how to do this because this is what I've done in my market so when I started my company Imperium acquisition 3 years ago there were maybe 20 to 30 uh big players who were helping agency owners coaches and Consultants with client acquisition that's what we do and when I started I was looking at them and looking at the competition and um I thought okay well let's go to town on these people and now in my market there's only really maybe two or three serious contenders that I know of us included so what I'm

going to do in this video is explain my strategy and for Philosophy for entering a brand new market that you have never been in before and taking out the top players as an underdog as someone who hasn't got any experience in the market or might not know much more than the people because when I started my business I looked at the biggest comp competition and you feel a sense of intimidation now they're my friends the biggest guys right and you know we go to each other for advice and you'll often find that when you find

a worthy competitor someone who actually can like stand your March so to speak that collaboration is more effective than competition and so there's a few competitors in my space that I respect um but most of them 80 90% of them we just wiped out and I know this to be true because a lot of them work as marketing managers nowadays they've just been destroyed because of our program so in this video I'm going to explain My Philosophy so really the philosophy or the strategy for doing this it's all just underpinned by one thing and that

is the product now before you have shiny object syndrome and plan to click off the video after your neurotic monkey brain is being satiated in terms of curiosity I would just finish watching the video because I'm going to explain how to build a good product and how to actually beat these people uh and if you can't be bothered to sit through and watch a video that explains how to get a product and you'll just you're just planning on clicking on a video on the right hand side how the hell are you going to do anything

right so just pay attention so really it's all about the product because when you boil it down like a business is really just a a vehicle for the delivery of value from an entity to an individual and that individual can be a business or it can be a person because typically businesses are people you're selling to people and so your product is basically your business's value delivery system and since the only real purpose of a business existing or being alive is to deliver value then the thing that delivers that value is pretty damn important and

the problem is in fact this isn't a problem this is an opportunity the opportunity is this in the current climate in the current online business climate there are what we what we would call Market inefficiencies where there are certain markets full of groups of people like this you know this is a market and there's all these people all these all these people in the market let's just say these are all people right and we've got markets right now with lots and lots of people in them and you know the thing is is when you have

markets that have lots of people in them obviously they've got an opportunity to make money there however there's a lot of inefficiencies at the moment because um how do you even spell I don't even know how to spell how I've just lost the ability to spell efficiency that is absolutely embarrassing and reprehensible let's just say this says inefficiency how do you spell efficiency oh yeah there you go so lots of inefficiency so what does this mean inefficiency is when the the market has um what we would call needs and there's competitors inside of this Market

let's just say these are all of the people competing you know in this market so let's just say I'm just going to give you the example of what I did here and let's just say that this is the smma market which helps you know I'm the business is I will show you how to get clients for your smma when I came into this Market there's a ton of people the market has a need because all these agencies need clients but the thing is is this need is being like if if this is the need ometer

right if this is the need ometer and the need ometer measures how well these needs are being met and this being 0% and this being 100% met then what was happening when I came into this Market there was an objective sort of Truth where all of these people who I was competing with they were maybe meeting the need at like you know 20% like they weren't really meeting the need they were meeting it but because there was no one to check them because there was no one to set a standard or to set a bar

they are all getting away with delivering really crappy products and selling really bad things for really high prices and that flew in that market for years and years because there was no one to check them and so what you do when you compete with these people I'm just going to grab different pen here what you do when you compete with these people is you come into the market like this and all you have to do to beat them is meet the need at a higher level and what will happen is because all of these people

are pretty incompetent because they haven't really had anyone to check them the incentive has just been to sell something for as much as they can for as little as work as they can for as long as they possibly can cuz that's kind of just human nature I don't blame them it's just incentive right what happens is when you meet a need at this level here which means that your product is essentially better you're delivering more value you're getting faster better results with more variety then the thing is is these people they don't have the competence

to meet the need at the same level and so what starts to happen is all of the customers if this is the if this is the market here represented by all of the people in the market what happens is the market starts to develop a bias towards your business and your product and this is how monopolies form so this is why for example in the if you take the e-commerce industry I don't know the specific statistic but I'm assuming Amazon probably owns half of all e-commerce um traffic or half of all e-commerce sales in the

world they have a what you could call in in a market that large a monopoly it's the same thing with apple and you know they sure they've got the odd competitor with Samsung but they have a monopoly where the majority of sales or they've got equal to or a majority of sales in the entire Market are attributed to their value delivery system and the reason monopolies form if you study these big businesses is because what happens is they enter a market and they simply find a way to meet the need at a higher level than

anybody else is capable of doing and so the question then becomes okay well I get the strategy I get how it works how do you do this how do you come in and meet the need at a higher level well this is why there's a huge opportunity in the online infos space right now and the online space in general because this is going on in near enough every single Market this is happening everywhere this is like I can give you an example I've got a friend of mine um who runs a business in a specific

Niche I won't say which Niche I don't want to start calling people out here but he runs a business and and basically this Niche is like an online it's an industry that is um that typically used to be a brick and water inperson business model and that business model has since transitioned to online and this person was explaining to me his business and his product and it's a pretty product and he's he's just starting this business and he's showing a lot of promise I think he'll go very far and he then showed me the product

of all the other people serving that Market at this point in time like right now and their products they just suck objectively they suck but the thing is is the market doesn't know they suck because products are either good or bad on a contrast of scale I'm going to say that again products are good or bad on a contrast of scale now what does this mean because how do you know of a product is good or not well like I said before it comes back to um how well it meets the needs of the market

that's the objective uh measurement of a product but a product is only going to be good or only going to be bad in relation to another product and so what started to happen in my business when I first started it you know three years ago I built this incredible program that help people with client acquisition and people started to buy it as they do I'm just going to make sure I'm focusing here people started to buy it as they do and what happened over time is people started saying oh my God this is like leaps

this is like light years ahead of this person's course or this person's course and when people start saying that about your product you know you're going to have this exponential curve because what's going to start to happen is the market will just bias towards you it really is the the the kind of the law of the universe and so going back to what I was saying a minute ago products work on a contrast of scale so someone doesn't know they're being Miss served in a market where there's lots of um inefficiency and so coming back

to this diagram that I have like this where you've got all of these people in the market and they're all selling something they're all selling a course or they all have an agency on how to do this that or the other but the thing is is objectively they all suck but because they all suck at the same level and there's no one to check them the the market which is this big you know this big group of people here just represented by this red squiggle it's it doesn't know the market is clueless it can't see

clearly it can't it can't know that these people are undeserving them because it has nothing to compare it to and so this is what I mean when I say that products are only good or bad in comparison to another and so my product is only good because it's better than everybody else's and everybody else's product is only bad because it's worse than mine and I believe that I know that to be true because I've spent like near enough 18 months in a room locked in a room working on my product and I know that no

one else does that so I know it's good and so when you enter a market and when you see the inefficiency you'll notice that the bar is not being set very high and it's pretty damn easy to do that and so what we're going to be doing now is actually exploring the strategy on how to raise the bar and how to get better and the truth is that really it comes down to a couple of things the first one is effort and the second one is reinvestment there might be a few more and we'll just

we'll keep going but so the first thing um well really I I honestly would say the third one is love um the first way that you raise the bar and you destroy your competition by basically building something that's better than them and by the way when you build something that's better than them it will take the market maybe two years to catch up markets move slowly and they will recognize value and bias towards value but that will happen over time and what what will happen is your business will scale like this it will go real

real real slow real real real real slow and then depending upon the level of intensity at which you've raised the bar is that that will depend on the level of intensity at which you scale because you'll start to get a network effect here where you'll scale real slow real slow real slow and then suddenly out of nowhere you'll just Spike up and I know this is true because this is actually what happened with my company with Imperium acquisition where we built this program called easy grow and you know really in the first um 2 years

um we we went from you know maybe zero Grand a month to like 200k a month which sounds like pretty extreme growth but growth is only once again extreme contrasted to the later growth that happens and so we went from Z to 200 Grand a month in over like 2 years like linear growth which is still pretty impressive for businesses 2 years old but then what happened um really in February of last year so February of 2023 is we did a massive program update and suddenly we went from doing 200 Grand a month to like

a million a month like within like the space of a year and so this actually works and this actually happens but it just takes the market some time to acknowledge that oh this person's got the best thing we should go and buy from them and that's what starts to happen and so the first thing that you do to achieve this is effort a product is an output okay if we if we reason from first principles here we ask ourselves what is this well what is the input of your program or your business like your product

itself well really it's just it's just effort and what it what effort is is an investment of time and energy that's really what effort is is it's you basically just investing your time and energy into the thing and so the easiest way conveniently and simply the easiest way to beat someone and build something that's better than them um about better than their thing is to just put in more time and energy that's literally it that's how I did it I just sat down and thought H okay so it looks to me like everyone who's selling

a course here may have put like a couple of weeks or at at top they put one month into this program so I can see they've cut Corners they've left things out it's not complete there's there's lots of complexity left for people to figure out questions are left unanswered you can you can tell when someone hasn't really bothered right and so the easiest way to beat them is just to bother and so I looked at my competition did a little audit on them I bought all the courses when I went into the market um and

looked at them all and thought okay well I can probably do a better job than this and then all I did was just work on the program for 18 months I just put in 18 times more more time than the previous person before me and lo and behold now my program my product is probably 18 times better than anybody else's and like for example there's a module in my program called acquisition Genesis which is the the introductory video that explains how high ticket client acquisition works from first principles it's it's like it's a 11 video

series consisting of 30 hours of content and I know for a fact that each hour of content in that module or in those videos took me 30 hours to make it took me 900 hours to make 11 videos and that's like I saw I spend more time on one video typically than most people spend on their entire course and so that's how you beat people and effort really is about depth depth of understanding because you might be selling a marketing agency service you could I don't know what you're selling exactly I don't know what product

you have it's probably like some sort of online thing but really it's just effort it's just going really deep on your thing so I did this I did the same thing when I was like running Mark marketing agency for gyms which was my first business called North flow Consulting I I just basically obsessed over YouTube Facebook ads I obsessed over it I made it my entire life mission to just understand that platform so well and to put to put so many more hours into it than everybody else it's really not hard to beat people it's

not hard to destroy your competition all you have to do is put in more effort than them it literally is that simple and all you have to do is just learn more than them about your thing and care more about your thing than they do and you'll beat them it's not like there's it's not to do with like crazy weird business strategy and you know wild this and that like you just do more work than them on the thing that matters because I know that like what was happening with my market when I came in

is all of the people who were selling these crap courses they were off buying cars and like going on out on parties and like worrying about like their IM Personal Image and buying expensive clothes like I knew it I I saw it I saw I was like these guys are going to be really easy to be um and we did we just we just came in and just absolutely steamrolled them and I just one by one I just every now and then I'd go and check on their Facebook profiles or YouTube channels and they they

just stopped posting and that happens because someone comes along who just was willing to put in more effort than them and so it's not hard to beat people who to put more effort in the second rule to building an incredible product is reinvestment and so this is a philosophy that I've been using a strategy that I've been using that I've borrowed from lots of other Industries the thing the problem with the online industry is it exists in this weird bubble where people don't apply General business principles and strategies if you look at a software business

or I mean God any successful business that works on a global scale you'll usually find they have a research and development department or at least some they invest they reinvest into their Pro program into their value delivery mechanism they take the money they create a feedback loop where they create they take the money that they've made and they reinvest that into their value delivery system so that becomes better so they can deliver more value to get more people on board and to get more money to increase that value flow when your business exists purely for

the purpose of you making money you lose but when your business exists purely for the purpose of making other people money or helping other people solve their problem then you will win because what I do with my money in my business is I actively reinvest in my program I'm just going to Tap Screen so I'm one of the only people I know who actually does this with a few exceptions where when a client gives me money I allocate a certain percentage of that money to reinvesting into their experience and so I can give you an

example of this right now on my payroll I have an individual who is his full-time role is to do research and development into outbound acquisition systems for appointment booking all he does 8 10 hours a day is research new ways to get appointments through cold email and cold calling and cold dming and he's been doing that now for for a while and he's he builds new modules he updates things in the program he finds problems before they happen for clients and I've got some dude just full I mean his name is Will he's actually one

of my close friends I love him to bit but he's a demon he'll just like he'll just focus on just this one problem and another example we pay external coaches to come in and Coach our clients and so what's happening in the Market at the moment is we're seeing this dratic sort of Paradigm Shift really where we're going from um we're really going from people focusing on money to people focusing on like care and actually loving their clients and what's happening is we've got this transition here of of business model really where I honestly think

that the way that we're going to move and the way that all markets move is towards businesses that provide the most value right but I think what's going to happen is we as as time goes by is all of these markets that can be monopolized like the way that we did it with our Market all these markets that can be monopolized will and they'll be monopolized by people who put more effort into their programs and who actually just invest into their program like take 10 take God just even 10% of the money that you make

and put that back into buying new modules for your program or your or your service or whatever it is and I'm talking about building a courses and maybe you've got a different thing but these principles still apply and then really the third thing that I found to be pretty damn helpful for building something that's better than everybody else is love and honestly that sounds cringey and it sounds strange but what I found is that if you just want to make 10 grand a month or even 100 Grand a month um you can do that without

loving what you do you want to make 10K a month you want to make 100 Grand a month like you just you just want to make money and have a lifestyle and go and sit on a beach and Bali you're going to get your love from your lifestyle that's fine you know your love and your happiness is either going to come from your work or from your lifestyle okay now obviously you're going to get love and happiness from family members and stuff but but really you kind of got to pick like where are you getting

your love from are you getting your love from doing meaningful work or from having meaningful things that the the work gives you the problem is is that if you that this is fine the lifestyle is fine if you want to get to 10K a month even if you want to get to a 100K a month it's fine but if you want to monopolize and Destroy and Conquer you need to love your work it's near enough I don't think I know anyone I know quite a lot of um people who are very successful and I don't

think any of them I'm talking like top of their game like complete conquerors destroyers right you know Destroyer World whatever I don't know any of them that don't love what they do you have to love your work you don't have to if you want to just build a lifestyle but if you want to have it all and just destroy everyone and conquer the the market that you're in and build a monopoly and build an Empire then you kind of have to love doing that because it's extremely painful and also you have to sacrifice pretty much

everything that isn't work family and health like when I look at my life right now all I have in my life is my work my family and my friends obviously and my health those are the only three things that I focus on everything else has been sacrificed even including my Call of Duty kill death ratio I stopped caring about that a long time ago you know you need to stop think like I tried to start learning languages sacrificed because I love work more than I love learning languages the only two things I love more than

work are my family and my body because I need those two things they're pretty damn important everything else that isn't those two things has been sacrificed and all that energy has been put into work and so if you want to destroy your competition you have to build something that's better than them and you have to deliver value in a way that is that supersedes theirs and you do that by putting in more effort reinvesting money back into your program or to your product and operating out of a place of love because when I'm building my

program and I'm spending like three I spent 3 weeks on a video the other day called apocalyptic Imperial scale it's a 3 Hour 3 hour 30 minute video that explains how to like scale and that thing sent me to the edge of the darkness I'm telling you I had to look the devil in the eyes for that one it was horrible hell to make super painful it really sucked but now like what you realize is the the pain that you put into your your product is kind of it's like an exchange where you're putting pain

into your product and the amount of pain that you put in alleviates an equal amount of pain on your customer's side and Jeff Bezos calls this eating your customers's complexity where you want to make things as easy for the customer as possible and so it's a pretty simple exchange here because the more the more that I put into my if this is like a um if this is an exchange if this is me and this is my customer and there's a there's a line between us and then this is obviously the product so let's say

that I put in 50 units of pain to you know to build this product and solve this problem well by putting in these 50 units of pain into my product what my what my customer can do is they can go into this product and they can take those units of pain out of their life so what this means is when my customer comes in and they look at this product and they start using this product what's going to happen is the 50 units of pain that I put in are going to be transferred through the

product into the Prospect and it's going to alleviate the pain because if I spend 50 units of pain solving the problem for them then it's worth 50 units of pain for them to buy it to solve that problem so you're exchanging pain basically and so the more pain you put into your product typically the more pain that you can solve for a prospect because you're putting in your time and energy and you're sacrificing things in your life so that they don't have to and if you learn how to do this and you put lots and

lots of pain into product eventually you'll build something that's so good that alleviates so much pain for someone because you put so much in like the pain has to come from somewhere they might as well come from you because you can exchange pain for money it's kind of like the infinite money glitch it just hurts so yeah that's how I did it [Music] by so who can tell me what actually is scale I mean the answer is literally on the screen so I'm going to hide it sly but but what scale someone tell me um

customer time something like that not quite what is it Define it at first principle because if you want to do it you have to know what it is come on making more money yeah kind of scale at first principle is an increase of volume that's all it is so you're like how do I scale you've got your kpis all you have the answer is just increased scale so I'm going to I'm going to show you guys how to do this because basically when I came to world's Mastermind in April last year we were doing about

4 to 400 to 500 Grand a month and we've near enough doubled the business in about a year so we've gone from 400 to like 800 900 and I've been spending the last month really on this document figuring out like how we did it and what mental models and stuff you use seldom is it about ads or funnels or copy or sales scripts it's all about mental models and how you see it and how you think and this is the main thing I learned from Sam ens is like it's about how you see it and

[ __ ] like that so we're going to go through this thing so we'll start by defining it so scale at first principle in a business contracts is basically just an increase in size I think we can all agree on that it's just taking something you've already got and just expanding it and really like the online business thing we can break into three buckets so another first principle that we can Define that we absolutely know to be true that we can reason from to get a gauge to this thing is we have three systems in

our businesses and nothing else you could argue you've got operational backend but acquisition and conversion which is getting more clients increasing market share more appointments more leads this is the stuff that you guys want right this is what everyone thinks scale is but there's two more things that everyone forgets value deliv dely which is more results better results more support more questions from clients more testimonials better product and then this is really the component of what you need to increase and then the third thing is infrastructure so this is what happens what you need to

build as a result of increasing the size of these two things you need more systems bigger team more operations more standard operating procedures more communication so in April last year we had 14 people and now we've got 30 so we've had to double the size the team we double the size of the business it's linear it makes relative sense so the playbook for scale is so simple you find a value delivery system that works this should be your number one priority which you have in toe right where your product actually works you can actually get

people results you shouldn't be focused on building funnels or making sales scripts or writing copy or getting appointments the first thing that you have to know is finding something that actually works because you can figure out all the marketing you can figure out all the sales but if you send traffic to a jam it won't move and you're just going to rip people off and people are going to get pissed and they're you're going to get in trouble so you can't scale without it so shortterm yes you can make a bunch of money by just

selling a scam and then you can leave but I'm assuming you guys don't want to do that so first thing is you find something that works then you find an acquisition or conversion system that works on a micro level so scale is macro and like you can you can invert that and sort of reverse engineer it to say that what works in the micro will work in the macro so if you think about something like a virus like covid how covid behaves with a 100 people in a room is how it will behave with a

billion people it's fractal right everything works on this sort of fractal scale where what you see happens in the small will happen in the large so if in the small you can't sign clients you can't get appointments you can't get results if you try and just increase size and volume well you yourself because you just can't get any of that stuff on a bigger scale and you're going to lose a bit of money so the third thing you have to do is basically just drastically increase the volume of inputs into your acquisition systems so once

you know you can get results and you know you can get customers scale is literally just increasing the volume of inputs so this could be how many emails you send or what how how much you spend on ads for example right now with Brian we're trying to scale from $1,500 a day to 6K A Day In AD span cuz I want to get to like 1.5 mil a month and I was like how do I do that I've got working systems I'm just going to I'm just going to push it through and then the last

thing you do is you have to accommodate the increase of clients with infrastructure and this is this happens as you go there's not much skill involved in infrastructure building it's just when you need to hire people and you get the hang of it so with scale what we're doing is a f and proof of concept blah blah blah exciting exciting so what I've been able to Define is basically what I've called conditions for scale because scale is you cannot achieve it unless you have a set amount of things in the company this means we need

certain business conditions to achieve it so you need to have good initial conditions because if your business is broken in the micro and you just increase the volume of it then it's going to be even more broken in the macro right scale is like it applies pressure to a system so these are the six things you need results a product that actually gets results offer the positions a product to resonate with a market psychology appointments that actually like show up um shows that actually show up sales grip and then profit margin that's healthy so for

example if you if you're doing 100 Grand a month you're operating on a 10% margin when you try and get to a millim month you're going to be on like a 1% margin because profit shrinks with size typically although not always so these are the conditions um and this is really only for an info business if you do not have these six things in toe in a micro little structure doing like 30 to 100 Grand a month you ain't going to be able to scale so then it comes down to the question of like how

do you validate those conditions how do you actually know like okay well I've got client results but how do you know you need a metric there needs to be something definable that you can track right that actually makes sense so first of all you need to have a refund rate of less than 5 to 10% so you know the first thing is results the first thing you need as a condition is results so how do you validate that because like you know someone could say I get client results like well you've had one client how

do you know the thing is going to work at scale so 90% of your clients are nightmare free so this is a huge metric that we've been sort of tracking with Imperium and easy grow is like if more than one out of 10 of your clients complain moan or drag their feet that's just going to you're going to if you scale volume you're just going to scale the problem so that's thing you have to bear in mind with scale you're not just scaling the business you're scaling the problems within the business and so if you're

struggling to deal with them on this small scale now when you apply volume that thing is going to be out out a bloody hand dispute rate less than 2.5% if that's not true then stripe will just destroy you so that's a big one average collection on at least 50% of receivable cash on payment plans so if you charge 10 grand your lifetime value on any payment plan you collect on average needs to be at least 50% and your average order value on day one cash collected is at minimum 2 25 to 50% so what this

means is if I charge 9600 which I do for my program I need to be collecting on average at least 2500 to $5,000 upfront in cash if I don't do this and I try and scale ads I get because I'm it's I can't liquidate my ad spend it's cting me too much money I'm I'm operating a loss and I might not even collect on the money are you counting the 50% on cash uh payment plans from the total contract or from the 50% from besides the first uh so these are two separate metrics so this

is lifetime value this one here and then this is just day one I know so but on the on the so the 50% you mean from to contract so you mean 50% collect of the 9600 yes yeah how do you validate your offer or if you've buil more than 120 appointments with it it's valid that's the number that I've come up with I think if you've and it and it comes into how we tie this into the appointments and how youal sales system as well so basically what I'm saying is if you guys want to

scale and grow these are your priorities this is what you focus on and then once you've got all this in tow you press a button and then you just you increase your ad spend by like three fold and your business increases by threefold it's not difficult to scale it's hard to find these conditions people think that scaling is this weird like scary abstract weird thing it's like I don't know how to do it but once you find these you just press a button and then you sit back and you just make a ton of money

so appointments if you're running a cold system like an a cold outbound appointment booking system you need to have an appointment booking rate of at least 2.5% on the system if you're running ads you need to have a cost per strategy session of a $200 maximum which is how much we pay per call hours is what like $150 $50 or something show or book this is just book call book Because the show comes in in a second here you validate the other one as well this is every single metric uh ads 1.5x on day one

cash collected and 3X row on Lifetime collection so our ad row lifetime collection is I believe 3.7 at present and day one is sort of around here um so Bas bear in mind I'm basing these metrics of what I know works because this is what I've done so this isn't some like Theory crafting like oh it might be that like I actually know this to be true because this is what I've done for myself appointment booking rate 2.5% well we don't do the we just cut the cold outbound team but it was 4% before yeah

yeah we cut the outbound I'll explain that in a second outbound you said completely yeah why because the conversion rate on outbound appointments was 10.23% and the conversion rate on paid out appointments was 19.3% so it was costing us three times the amount of money to get an appointment through ads but it was twice as likely to convert and also we collected way more cash in the back end so this is the problem when you isolate a metric like cost per cool and think I'll just focus on the cost per cool no it's just profit

so that was why we got rid of it um so the show rate 60% show rate on these 120 appointments you've booked anything you you can get get away the 50% show rate but what will happen when you have a sales team and I can attest to this is you'll have a 60% show rate on average that's industry standard I think we can all agree but you'll have a 50% call conducted rate because what's going to happen is your reps are going to take backtack calls and every now and then one of their calls going

to run over and they're going to miss the next meeting and that might not be picked up by another rep so your cool conducted rate will be 50% which is why you have to have some margin here um sales if you don't have a conversion rate of 25% I know David you said 20 so you probably know more than me but I say if you can't convert 25% yourself personally you don't deserve to scale because you're going to train a rep and any rep you train is going to convert nearly half as bad as you

I think that's pretty much always the case they'll do 60 to 70% at Best of what you can do so if you can't do much they're going to do nothing at all so if you have a rep taken call they should be converting at at least 15% ideally you want more but you know I found you can scale a 15% conversion rate jine and then profit if you have an info business and you're not sitting at 50% margin you're doing something ser seriously wrong because it's really not difficult to achieve that like you're either overspending

on something or I mean if you don't have that I I don't know you can you going have to go and see a doctor something wrong with your brain I don't know so is this all making sense any questions so far for the profit is that month on Monon cash or Revenue month on month cash for outbound Charlie you're referring to cold email C DMS cold calling yeah all sorts of anything that's cold and by the way I am going somewhere with this I've got a whole I I hope you're going to like it cuz

it's going to be cool is there another question just for is the standard setting at 15% for a rep to be acceptable yeah yeah we tried to mandate a minimum 18% and then the guy what happened with the Reps is they just started focusing on safety as opposed to aggression so they take Le less calls and they try and do like less so they could just have their conversion rate increase so now I just have a minimum unit minimum cash which is 12 units and $24,000 a month if they don't hit that two months in

a row they're gone so the only way you book appointments now is ads and YouTube organic and organic and email list no Cod at all none at all as of last week are you going to stop teaching Cod no cuz we still got so we've actually Okay so we've still got a micro system um my my research and developer for outbound organic will he still runs a loom system that does like 100 a day so we might get like one or two just so we've got this constant testing thing going on CU as soon as

you stop doing what you teach after 2 years your knowledge is Obsolete and so we have to keep it going somewhat um so those are the requirements to scale if you have them you can literally 2x to 20x the business in probably 6 to 12 months I say 20x like if you're doing like 40 Grand a month right now you just bang go to like 800 Grand a month literally in 12 months it's probably possible um so here's the thing if you don't have those things then your focus needs to be on getting them you

don't need to worry about anything else accept from those metrics I don't i' I've thought about this long and hard I don't think there's another metric other than these that really matter there might be a couple of little ones here and there but really I I'll explain it all in in a minute so why do you need those things well there's something called strain or stress whatever you want to call it because if you don't have those conditions you cannot scale why well I'm going to stand in the way why do you guys think that

you need those conditions to scale mhm then it's clear what you need to work on yes kind of because problem yeah exactly and I'm going to give you I'm going to give you a metaphor that is chef's kiss mate I came up with this one myself very proud of it so if you're out of kpi you're going to be scaling problems this is because scale applies stress or strain to your business and the components of it so it's like I said if you have a problem in the micro and you just apply volume to it

you're just going to blow that problem out of proportion you're not going to able to deal with it when you try to scale any issue that is existing in the business will be Amplified by the exponent of the scale and probably multiplied by two weaknesses create exposure for example if you have 30 successful clients but you have a problem with client support which means every single client is asking you questions and you can't seem to get your head above water well if you try and scale the business by five times then that problem will probably

be multiplied by 10 you're going to have 300 people coming at you you can't even deal with 30 like you have to smooth these cracks out before you grow so scale is achieved by increasing volume we know this through the business when you increase the volume you put more strain on the processes this is is BAS basically pressure if your systems are weak the pressure will break them it will fall apart so I got a visualization for you so imagine that your business is a submarine and this is where it is right now so sub

100 Grand a month you haven't really scaled 100 Grand a month is not scale a million a month isn't really scale to be honest but in the info world this is how I measure it right it's abstractive this is where you are right now if you have what you can see here is a little white crack everybody see that is it is it clear enough good this represents a problem but because you're not scaling the problem doesn't hurt that much you you know like the odd client messages you or you get the odd dispute or

you get the odd refund rate or you know your ad calls cost has gone up a little bit this month it's a small problem it doesn't hurt too much but it's there and something's out of kpi because of it and what happens is as the submarine submerges and this represents scale okay so as we go deeper and deeper into the market and we get more customers pressure is applied to the submarine and any little crack in the submarine will get bigger with pressure and then eventually it'll break the thing so this is 30 grand a

month but my support kind of sucks and this is 300 Grand a month my support really sucks and you know and it will just completely break the thing apart so that's how you have to visualize these little problems so yeah I've kind of just explained it though I won't B going through it again so yeah metrics reveal weaknesses weaknesses reveal incompetence and incompetence reveals you so if you have any of these it's your fault it's because you lack a skill or a belief system or a piece of knowledge that you should have and if you

don't have it it's kind of your fault so not to give you too much of a Trippy diagram here but I couldn't find anything else so what I was talking earlier about the micro and macro and fractal thing does that all make sense to you guys you get the like what happens in the small what happen in the big you see we make sense we clear good so yeah these are the conditions blah blah blah fractal fractal I've already explained that we don't have to worry too much about that so like you know the reason

this works is because everyone in the market is the same like all of you guys are coaches Consultants or most of you are I can predict that there are patterns between all of you guys in terms of like how how much money you will have in your bank or what sort of offer will resonate with you or who mentored you or what YouTube channels you watch or what keeps you up at night what you worry about what your dreams are how I can get you to schedule an appointment what problems like markets have like affinity

and you can use that Affinity to group people into this bucket and then you can obviously understand on a mass level and that's how we scale so now let's talk about the actual steps okay how we scale so scale is very easy it's very simple step one is finding favorable business conditions so those are the key performance indicators I talked about you know the 60% show rate the 50% profit margin the 15% rep conversion rate the 25% personal conversion rate etc etc so you find these step one all of you guys if you had these

right now you wouldn't be paying attention to this because you'd already be a million a month so all of you individually in your business don't have these and if you do then you're very lucky because all you have to do is step two which is just increasing the volume of input through the system and that's the easy part this is the fun part because this is just messaging Brian on slack saying hey can we spend an extra 20 100 Grand a month on ads and then and then once you've done that then it's just about

building operational infrastructure to manage chaos so scale brings a lot of chaos you're going to bring a lot of mess you're going to need operations managers operations assistants you're going to need media buyers you're going to need support staff you're going to need coaches you're going to need it's it's messy but you can deal with it so Step One is engineering working systems that create favorable condition for different components of the business that won't break Under The Strain or stress of significant volume increase this is where 95% of your work is going to come 99%

even so hands up who doesn't have those kpis there should be everyone right because that's why you're here that's why you're learning today right so step two is the actual Act of scaling this is understanding the below diagram and pulling levers to increase the input flows through the business to produce the output you then take the output and feed it back in to create more input so this is how a system works this is my sound alums from wish diagram um so this is basically your business that first principle so what is the input of

a business like what do we actually put into this machine to make money and print money well it's sorry well value well value is the output technically but well it's attention so at very first principle the first place that you start if this is money and this is you making money through your business the thing that has to happen at the beginning is someone has to pay you some sort of attention because if you ask yourself like what is the what is the Catalyst or the Genesis of a B2B business relationship how does that begin

how does any relationship begin it's attention it's some it's eyeball or ear or God forbid mouth being the first thing you know that gives you attention so what we do is we take the nich's attention through advertising or through ads or whatever and then we catalyze that through these business conditions so those key performance indicators that I listed out in order someone's going through these systems zigzagging through and once they've been through those favorable conditions that allow us to scale we make money and then what we do if we're smart which you all should be

is you take the money and you reinvest it into getting more attention and then we just repeat this thing infinite money glitch and that's that's literally business 101 but this is where everyone goes wrong it's not about getting this and it's not about making this and it's not about doing this it's about finding these things so you can get more of that to get more of that to put it back into that obviously we operate in a market as well which is pretty notable thing to say so yeah step three obviously after step one and

two is just building infrastructure you know it's like cash flow management system systems to track internal metrics testimonials websites all that crap that that comes when you when you start to scale so yeah if you've nailed step one you can just increase ad spend Outreach or just do more content it's pretty simple so all right so you get it scalings easy blah blah blah it's pressing a few buttons however finding the conditions is hard so the question is then like how do you find these conditions like how do you isolate these and know what works

and figure out specifically like what levers do I have to pull and what do I have to press That's the next logical question right everyone can understand that basic information but how do you actually find it Well really there's four disciplines that you need to understand to make that happen the first one is focus which is concentrating your energy and time into one thing and asymmetries the second thing is throughput which is understanding how value flows through a business and how to fix the botton X and that's those are the two things we're going to

talk about cuz I actually haven't finished this yet um the third thing in systems which is systemizing parts of your company for repeatability sustainability maintainability and predictability and then the last one's economics which is metrics and just tracking things and making sure you got it all right if you nail these abstractions that's really all you need to do so where are we we know that scale is an increase in size we know we cannot increase in size what is broken on a small level and that's what we know that we know that to be true

it's first principle but how do we fix the problem well you learn how to focus you learn how to measure through put you learn how to build systems and you learn how to use economics if you now those four things like this is literally how I did it I'm just telling you what worked for me and got me it's like 800 Grand a month right so the first one's Focus now you should all be relatively familiar with this one but I'll just give you a little little little overcap so what's the first principle of focus

well in life we have energy and we have time we have caloric potential and we have hours in the day and that's all we have really you could argue I have a house and I have money but no you don't you have money you have energy and time we're all the same we will have the same amount of time and the same amount of energy roughly but as you've noticed some people's results are anything but the same why why why can it be the case that someone becomes a billionaire and another person is just a

a postman nothing wrong with being a postman but why is there such a massive discrepancy between what people do right if we've all got the same thing well it's focus focus is a force multiplier which basically multiplies the effects of time and energy so essentially really all you have is time energy and you're going to use this time and energy to isolate problems solve them find favorable conditions so you can increase in scale and make money so if we have a finite amount of these resources you can look at it like this imagine that you

have a bank every morning right it's filled up with a finite amount of the two currencies that you have when you're born so when not in the morning but when you're born there's a bank and in that bank you have energy and time and that's all you have every day whether you like it or not you spend a small percentage of these finite currencies and you spend a little bit every day until you die so when you die you've used up all your time and energy so that's really all you've got whether you succeed or

fail or how heavily you succeed or fail is down to how well you spend these two currencies and focus is a bargaining power or a coupon that you can use to get way more for your spend so focus is kind of like the the thing that makes these things actually worth something so look at it like this with the focus thing because successful people know how to concentrate these resources and when they do they win it's very simple so let's say we got three three people right and they're all given a book to read in

one hour person a reads 40 pages in an hour person B 10 person C 8 80 why do the results differ so much if we give three people the same time in the same book with the same font size and the same Pages why can one person read 80 but another person only read 10 like why that's just like that's that's what the [ __ ] how does that happen well it's because of Focus right so if someone has four units of focus they're going to read 40 pages but if they have one unit of

focus they're going to read 10 and 8 it will be 80 so this person here is twice as successful as this person here or eight times as successful as this person here purely because they know how to focus they know how to concentrate those Resources with more effect and not get distracted so that's the that's the point I'm trying to make with the focus thing because everyone likes it and you can use this same model with like business success and income and how much time and you can see how Focus saves you time as well

because here this person could spend three years in business and or this person here could spend three years in business but have a focus unit of one and make 3K a month but this person here could spend a year in business so like a third of the time but have a nine unit of focus and make 9k a month so focus is the common denominator that massively impacts the discrepancies we see in people's results so why the hell does this even matter so what is it well you can look at it like this diagram I'm

sure a few of you have already seen this one before it's an easy way to explain it you can put your energy and time into lots of directions and make an inch of progress in 10 directions or you can put all of that can say all those inches which sounds horrible you can put all of that energy and time into One Direction and make all of this progress but just in one thing and you know as humans we tend to Value people who are very good at just one thing as opposed to someone who's just

very good at a few different things right no one ever built an Empire figuring out how to half learn French whil also starting a business you know so would you rather be average everywhere or great somewhere well that's obviously the answer right and then we obviously have this in the macro and the micro as well so you know you can focus in the minute or the hour but in the macro you can focus in the year or the decade so focusing in the hour means that you're just reading the book and that's all you're doing

for an hour but focusing in the decade means that you're just working on one business with one Niche and that's all you do for 10 years and that's how you win so macro focus is obviously avoiding shiny objects saying no to stuff blah blah blah but now I hear what you're saying how do I know what to focus on so this is where the kicker comes in because you you this is the problem you have and I have to go all through these first principles to help you understand this so now that you understand the

first principles and everything what do you focus on how do you know what to work on and what to pinpoint that's going to give you the biggest return and the biggest leverage in the business well let me introduce you to symmetries so you should have a goal this is what we call the POA star this is your guiding North principle the one thing that you get up in the morning for MS to be a billionaire for example I'm sure you all know what your goal is that's the main thing right now you should have a

vision and a mission if you don't have a goal because the only way to know what to work on is to have a goal because the goal sets the conditions for the thing that you're going to do if you don't know what you're working on you don't know what you want well you can't optimize you can't be like oh I should do this to get that because there's no cause and effect relationship so let's talk about asymmetries is these things if you get who knows what a symmetry is anyone understand asymmetric leverage don't be afraid

okay put a small get exactly sounds a bit questionable when you put it all actually but all right so look once you've defined your goal you need to F I'm talking to you specifically here Mr Blue it's yber right y okay y so once you've defined a goal you need to figure out what gives you the most leverage so we who knows what Leverage is we know we can all sort of Define leverage it's like being able to put on something to get a result cause an effect so you need to focus on as symmetries

so asymmetries are basically things in your business that you can work on whereby the output which is measured as your progress towards your goal is extremely disproportionate to the input and the input of any action in your business is your time and your energy Focus concentration and the output is the progress towards the goal that you're having so a symmetry looks like this where if this is the input and this is the output this is asymmetry where you put something small in and you get something very very big out where you know the cost is

little but the output is extremely disproportionate in relation to the amount of investment that you put in antia symmetry which is what most people do this is why most people are unsuccessful is they they spend their time doing things that require a ton of time and energy we don't actually get them anywhere like I'm sure you guys have all done this before where you work on something in your business where it takes you like months and then you launch it or deploy it and you're like oh it hasn't really done anything that's an example of

anti- asymmetry and that's not what you want you want you want asymmetry like this so you need to find asymmetries you need to find the thing where you can put the smallest amount of this in but get the biggest amount of this out and if you just focus on that every single day then you're going to be putting nothing in but getting everything out and that's basically what I've kind of found over these last 12 months so I'll give you some examples of asymmetry because abstractions are great to speak about but hard to understand so

we'll make it concrete so who's heard of the Carolina Reaper the chili the hottest pepper in the world right an example of asymmetry could be eating like a tiny tiny tiny piece of a Carolina Reaper it's a tiny piece but it's going to burn you alive that's asymmetry right small little thing extreme pain another example could be one offensive word there could be someone on the planet who doesn't find anything offensive but you say one small little word a couple of syllables and now they're beside themselves of absolute hatred that's an example another example could

be buying someone a tiny gift and then they love you forever you know cutting out one this is what I did recently like cutting out one type of food could cure 80% of your health problems you want to look for these small little things that give you these huge results you know one random social exchange on a public transport not that any of you would ever be on public transport but you know one tiny exchange on public transport could get you your dream could get you your dream career so just talking to some random person

that could lead to like a job that you've wanted forever just because you spent 5 minutes talking to someone some examples I can give you in my business so real life business examples that have happened recently um you can attest this first one one YouTube video could take me 25 minutes to make it's not much time energy this very small investment but get me 500 appointments and this could be converted into probably 250 conducted calls and you know maybe like I don't know like 50 50 closed deals so like couple hundred grand like 400 Grand

or something so just spending 25 minutes can make me 400 Grand that's an imetry another example could be I could spend 5 minutes on a YouTube thumbnail just an extra 5 minutes but it could double the amount of views that I get on that video and by doubling the amount of views I get double the amount of appointments in theory not always one Higher could get me from 400 Grand a month to million a month and this is what happened or you know one week of well that's a stupid example but you know an example

is the offer the offer a huge asymmetry so I spent maybe two to three days on my offer to get it straight which is 20 clients or your money back and a full $5,000 wire on top of that blah blah blah it's I spent two three days on that and it's booked itook it's booked us like 20 to 30,000 appointments it's that's a two that's a symmetry and a half like 24 well what would that be maybe like 20 hours of invested time and energy so what is that Charlie the eums off is that how

you structured your current business and the way you show it to people well the off your offer is positioning yeah and you're positioned relative to other people in the market and you just restructured that in this Imperium is offering it yeah so you know it's like an offer is basically just outcome time frame risk reversal and using words that are synonymous to other offers that make it look different so we basically guarantee 20 clients paying clients in six months and if people don't get that we give them back all their money and then we send

them $5,000 on top of that and then we also give them six months of free coaching so I'll just be like pay on results it's kind of not but it works right so that's an example or you know week two of Sam oven's Consulting accelerator so I you know that's a 20-hour mindset training it made me a millionaire so you have to look for these tiny things that you can do it doesn't have to be small for example like me working on my product takes all my time and energy like all of it but the

reward is so gargantuan in contrast that it doesn't matter um so yeah so that's those are a symmetries and that's basically how you how you find leverage and how you get a load of results yeah one one question and this is very good it said you booking 1.5000 call a month m is that true like now yeah about that we got like yeah we've got like 11 sales reps and what's your to get so we've we've had to re-engineer it it's going to we're going to spend like 130 to 140 Grand a month your cost

by call is quite low no it's like 150 bucks but we get a lot of traffic for YouTube yeah yeah so okay so how do you find these so we're actually going to start getting to some some bolts and taxs here because this is all Theory and this is all great you guys came in for actual advice right so how do you find asymmetries in info businesses well we don't really have to look much further than the metrics that I talked about earlier so really if we do this here I've got a table of really

these are the main asymmetries measured measurable in metric form for an info business right so the thing is is you need to actually have enough data but you guys all should so if you over 30 clients you've buil more than 120 appointments and More Than 3 to 6 months have elapsed since you started you can do this exercise so these are ranked in order of importance so I've ranked the most asymmetrical metric at the top and the least at the bottom this is still a very very asymmetrical metric to track and thing to focus on

but these are really the main things that you need to have in place to scale okay so these are the key performance indicators and I know that these are true and they work because it's is exactly what I used with some margin to get to a million a month right so your refund rate is the most important metric you have in your business buy a mile what will said earlier about starting with the product and the result is the main thing you can get everything right you can have the best funnel the best vssl the

best copywriters the best sales team the best onboarding process but if you don't get people results it's all for nothing because they're all going to charge back Stripes going to shut you down your reputation is going to be destroyed so this is why the things that I focus on that I think are the most asymmetric are the metrics that track your customer success now customer success and info is tricky to track because you don't know people are doing the work you don't know people are like actually doing what you say they do but what we

do is we start with a refund rate our refund rate for Imperium is 0.42% which means that if we sign 200 clients maybe one of them will ask for a refund and half the time they don't even deserve it so that's how you know you've got a good product so you can tick that one off so what you need to do is you go through this list and you put your metric in here and if it's in kpi then this is a favorable condition that you have to scale which means you don't have to work

on it so what you're doing is you're coming through here with the kpis and then you're isolating the things that are out of kpi that if you scale will destroy you and then you fix them and that's how you know what to focus on of course he's left as soon as I get to that point I've got I've got a question mind yeah so I Crescendo right up [Applause] there I was just saying these are the metrics that you need to look up so if you look at these in order of importance and you're looking

to try and find these what you're doing here when you look at these metes is you're exposing weaknesses you're exposing that little crack in the submarine that if you push down to the bottom of the Marana trench it will destroy and you'll blow up and be in that disaster that was in the news recently which I won't get into because it's not a funny joke um but this is how you expose your weaknesses so you start with your refund rate and then your dispute rate which you find in stripe your nightmare rate which is like

how many of your clients make you want to kill yourself and then if these are in kpi then you move on to the next so you're just going through here to find out where you're weak and if you're out of kpi then you Circle no and now you know what to work on and once all of these are in kpi all you have to do is increase volume it's literally that simple now you could all make the argument yes but I could make this more efficient and I could try and get to a 100 bucks

a call or I could try and get my conversion rate to 40% yes you can and you can make the system more efficient by increasing these key indicators and reducing them or manipulating them but fundamentally this is what I found to get to eight figures with a 50% margin and bring home 500 Grand a month taxfree profit these are the numbers that we've used so I know it works so yes you could say well technically I want my collection rate to be 65% because the systems then 15% more efficient but yes you you work on

those things so what you then do step four of scale is you fix these to KCK kpi you increase the volume then you fix the infrastructure that comes with the the the chaos of scale and then you come back to these and figure out where you can find more leverage you find where your weakest so for example if your average order of of price is 26% everything else is way within kpi then you pick the weakest metric and you work on that but generally speaking a 50% margin at a mill a month I wouldn't with

anything I'm just going to print money at that point I'm not going to mess around with it at all because you can increase a metric here but destroy everything else so that's how to know what to work on don't with the pipe don't with the pipe don't the crack pipe mate no don't want to do that so you know look at all these and then write the metric down and then is it in kpi or not and then you Circle the ones that are out of kpi and then you make a list of them and

then you go to town on fixing them and I've got a mental model that shows you how to fix them in a second as well are you currently out on K any of yours no we're all in everything's within kpi so what so what are you hoping to scale to what's your 2 Mill month right now I want to break it that's my mission with easy grow right now with the ads and everything of course Brian's gone now brilliant it like my my goal at the moment with easy grow is to because we got one

product right I want to find the point of diminishing returns with ads the peak most optimal point of efficiency of AD spend where we can do this on a 50% margin and just Contin continue that scale and are you going to keep it cash flow business you take money out of or are you going to sell it that's a secret a secret no it's not really a secret I don't know yet when you're making like four five mli year in profit you don't have to think too much about that like I might sell it eventually

if I get an offer that makes sense I'll sell it if I don't I won't but when you've got a a machine that just prints money why just run it for as long as you can like if if someone came along and offered me a certain number for Imperium to buy it I'd be like yeah of course but if they came along and offered the number didn't make sense I'd be like no so I'm not like I'm not thinking too much about that right now we're just stacking cash this is why I wear Crocs and

wear a Casio I want as much cash as I can possibly get so that when another Co happens I can just like druple my money all I care about is just cash cash cash cash as much cash as possible because that's where the leverage comes from so this is a pretty good way to make a bunch of cash you've sold just you've sold all like expensive any watches or any I never bought any I've got a Mercedes obviously the Palm is quite expensive but I justify that because Bo and I both there which means that

it's basically just one big meeting room and then we both got our offices there and stuff and it's quiet and peaceful that's expensive but other than that like huh how much is that the it's like 30 grand a month so your goal in to close the gap between where you are now where you want to be which is this billionaire which is this goal yours is to stack as much cash as possible and then wait for a crash and then invest that money in crashing assets buses or properties scale that way so look put it

this way so I I had this this idea uh long time ago um I came up with this idea that true pain manifests when the universe presents you with an opportunity that you did not have the character to prepare for to prepare for so my biggest fear is something coming along like a golden opportunity of a lifetime and I haven't got the cash energy or time to put into it so I can get the I can I can just get I can shut down the business and get the energy and time like about that but

I want as much cash as possible so that when something big comes along I could have opportunity to start like a company or a platform or this is also why I'm building the audience as well because if you have cash and attention you can basically become a billionaire with anything pretty much in this day and age so that's why and this is how you make as much cash as bloody possible and you know the end game is the billionaire thing and it's not because I want you know power and all this it's just because I

feel that's how you complete the game that's level 126 on RuneScape yeah you know that's like that's the top of the top once you've done that it's like okay I'll go and chill on a yacht now so why we so so does so does that all make sense does this clarify like CU this is literally if you if you just have this and that's all you have and that's literally all you need to scale now yes there's some other little nuances like you need to have an aura ring and blue light blockers and all that

crap but if you have these you're good um question um I was going to ask about traffic I mean all all these things are fit in right it's just like traffic at the top that also solves a lot of problems you have any kpis for that do especially like organic CU I wanted to ask you that in with bringing people through this entire pipeline right do you track the traffic that you're getting sa from I will let me show you something um I'll I'll answer that but inadvertently in about maybe 10 minutes if that's okay

um yeah okay so this is a key I'll share this document with you guys you can have it this is a key for like how to actually find these metrics and where to track them and where to get the data and stuff like that but generally speaking at first principle I can say because I've done it if you have those things you can get to a millim month I don't know if they can get you to two Mill months because I haven't done that yet but eight figures I know is possible with those numbers I

want to understand your thought process around you know obviously I know you're stack cash I get that but like how you how are you run you run your life on like the bare minimum minimum you can live with but the company pays for the house cuz technically it's an office and then I just make 10 grand a month personally and I just live within my means in that I don't like because this is why having a business partner is great we've got like a Chinese wall between taking money out of a company if I get

an Impulse to buy a Lamborghini I've got to go and ask Bo dad can I have a Lambo and he'll be like no and if he wants to go and buy a watch or something crazy I'll be like why do you want that and he'll be like yeah I guess you're right so like I make 100 Grand a year personally and Bo and I do not touch the company money the company money we don't treat it like it's our money and that's how you have to have that perspective and discipline if you want to do

something huge if you want to just have a lifestyle you don't have to do that you can make like you know 20 30 40 Grand a month but I know that if the company's good I will always be good and that's why I focus on it like that so let's carry on because now the question is how do you like how do you fix these and how do you like actually figure out what drives them and what pushes them forward and stuff like that question 12 appoints is there a month just total total total total

so this is something you can do that Sam recommends that I did that was really helpful Sam ens it's called 100 units at time where you basically just become more cognizant and aware of your time I won't go through it now because I don't think that any of you guys well maybe you can you basically just set an alarm for half an hour every day and then track what you've done in that last half an hour because until you make the unconscious conscious it will rule your life you will call it fate so it's a

pretty simple exercise and then I've got a spreadsheet here you can visualize how it's tracked where every single half an hour interval you put in what you've done and then you categorize it into like entertainment or sleeping or exercise and then you define it as value or waste and this is how you optimize your time to focus on the things yes I started to actually track my time like every hour and uh or be or whatevered outo as I started to tra my time I was like oh [ __ ] I'm wasting time here I'm

doing those tasks there and then I could see the tasks I needed to like handle that helped me a lot yeah it's just numbers man like a business one of these info businesses is literally just a collection of numbers and when you make that paradigm shift and you actually just see it like I look at my business cuz you ask what is business is it the people yeah you could argue that but a business to me is just a bunch of spreadsheets and if those spreadsheets are saying the right thing then I'm going to make

a ton of money seriously like it's it's not it's not the product it's not the office It's You could argue it's the team right but if you just if the numbers make sense then you just print money you know so let's talk about throughput so throughput is the next mental model because this is how to conceptualize and understand how to isolate the metrics even further and how to even like how you hone in and and fix the damn thing who's had a throughput before Brian will yep okay cool so okay we kind of established there's

three systems in your business that must be working for scale to happen acquisition I.E can I get appointments and get them to show up conversion I.E can I sell them and make money on the front end of that sale and value delivery do they not ask for their money back you know these three things you're going to be fine how do we measure these three things we use the metric Logistics explain at a macro business sorry a macro level one of these info businesses is those three systems so in that order and what we can

do is we can start to view this business like a pipe okay so you can start to actually look at the business like a pipe now earlier on this is a little memory test for all of you what did I say was the first principal input of a business who can remember awareness yes attention and awareness so this tap here represents your market and the little liquid coming out of it represents attention this is the first first thing that you have to work with you know in ancient times they talked about like Alchemy like turning

base Metals into gold was kind of what we're doing here in business is we're turning attention into cash and that's literally at first principle we're doing so what happens with your business whether you like it or not at first principle is the first pipe in your business is acquisition can I capture this attention in some way shape or form funel it to get people to book a call and essentially start the customer Journey the second pipe is conversion can I take those calls get them to show up and have them give me money for the

product and then the third thing that we established in this little Trifecta is value delivery can I actually do what I say I can do and then you have yield so yield is the thing that comes as a result of throughput this is the cash The Profit all that fancy stuff that we want so the water represents value so what's happening with this system is value is flowing through the system and we're defining the the flow of this thing as the flow of value so when I talk about throughput I'm talking about about the flow

of value or more importantly the conversion of value so we convert the am I passing out or is that thing shaking a little bit oh F having a fit or something and I was like Jesus Christ so okay so blah blah blah okay so you can look at your business on a global macro level like a big boy these are the main systems but you can also look at your business on a micro level on a more local level so this for example is the throughput system or the three-stage process for the conversion of acquisition

so we start with getting attention which could be a YouTube ad or could be YouTube organic and then we convert the attention into interest which is pretty simple and straightforward where you know if you send a cold email to someone you've got their attention because they've opened the email the interest is the reply and then we we convert the interest into appointments so you reply to my email I'm going to send you a reply to convert you into an appointment and then the the yield of that is getting people to show up so this is

the this is the system of acquisition attention to interest interest to appointments appointments to shows and then we have the same thing for conversion so the input of conversion is obviously the the output of the last system which is shows so we start with qualifying and discovering and then we pitch and answer questions handle objections and then close so these are the three stages of the conversion system and then the yield of this system or the yield of the throughput is closing deals and making money and then you can see on a value delivery perspective

so you know we start with the onboarding system the first part of value delivery is getting a client on board and then we give them information through our programs or through our courses and then we give them support and then the yield of that is client results so you can see how like how easy it is to understand info businesses and how they work when you can compartmentalize them into these sections and you can understand the throughput the yield the input the output and how to get what you want because this gives you serious Clarity

on what to work on so you can get a bit deeper with this I'm not going to get into these too much because you guys should get the point by now um so this is a pretty interesting metaphor that I'm going to use Barrel foret or foret pipe and bank so what you want to do this is what I've done got me to eight figures is visualize your Market is a huge barrel of water okay everybody got that image in their head big old brown barrel of water in the same way the water needs to

be filtered before it can be Drank in the wild or something this raw value needs to be converted many times before it can be cashed in on so the water in the bowel is attention this is these the eyeballs and the hypothalamus of your brain and then putting that onto your product so the rawest form of value straight from the barrel is attention now we can't make we can't attention isn't money to us it's not really that valuable sure like everyone says attention is money but attention is money when it's been converted 100 times so

in the same way that you know if you found a random Barrel in the street somewhere you probably wouldn't drink from the water inside of it you probably filter it first and use a filtering system so we need to filter this water water and converted to make money so ads content and outreach are all faucets that you can attach to the bottom of the barrel to start extracting value from it so I'm about to give you my business in a complete um diagram M this thing took that's a distiller yeah so I want to try

and um actually I know what I can do here um I was hoping you guys would have that reaction cuz I spent like four hours on this bloody thing so this is how the machine works and when you look at this is literally like this is literally my business it's literally the business and I get quite excited about it in case you can't tell so you can't really you can okay you guys can't really read this but I'm going to explain so here we have the market here we have the barrel of water right we

got we got the niche we've got the market we've got the attention of the the aggregation of every single human that we can possibly sell to in this Barrel now we have to extract that attention and extract that value to begin the pipeline flow so this here is what we would call throughput right so you know earlier I showed you guys the pipes and like at a little level we got three pipes it's all cute it looks nice blah blah blah well this is the full machine and this is every single step of conversion or

filtering that this water has to go through to either become profitable or drinkable or a client right so the tap represents Brian Ward okay Brian turns this tap on for me by running my ads so you can get this from by the way this is the system specifically for ads because this is the main one we now use you could have the same thing for outbound or paid or inbound but you have the tap and the tap basically is ads or Outreach or content so some way to tap into this Barrel who's seen The Hunger

Games The Hunger Games part two part two so there's this scene where they're all thirsty and they need a drink and one of the donors or sponsors sends them the like faucet and they send them this thing they knock into the tree and then the tree starts giving them water Outreach ads or content that's your faucet that's how you tap into this thing and get into it the first stage of conversion for my system for ads is the hook so the very first thing that could go wrong with this machine and prevent the flow of

water and value through the whole system for me and B to basically have a nice life is the hook so the first 5 Seconds of the ad if I this up the machine and system doesn't work this diagram here represents every single thing that needs to work in your business for you to make money or at least make the money I've made which is like 50% marginate figure I know it to be true because I've done it right so we start with the hook then we make the offer okay this is the second most important

thing in the machine um then we have the call to action link it's a shame that actually I can I can just zoom in a little bit here and we'll go we'll go through it better you can all see that okay cool so attention comes in we hook the attention right we've got the fish on the line yippy yipp do right the little floats gone to the bottom of the water we make the offer if the offer Works people click the link if they click the link then they opt in if they opt in they

watch the vssl now couple of things can happen they can either go straight to the calary form and schedule an appointment or they don't go straight to the form so we have to email them retarget them and rehook them to get them to schedule so this is the first thing that has to happen for the value to flow through the system now I cannot have any Boton X in here otherwise nothing's going to flow through the rest of the the machine right is this all making sense does this also clarify what your business actually is

and what it does good okay so the next thing that happens okay so what basically the or the I don't know if you can tell the difference from where you are but the yellow represents um acquisition the orange represents conversion which is sales and then the red represents value delivery so remember I said there's three systems and they can all be B on to different points these are the points that which they can be bought out so once we got someone to schedule we call them to confirm the schedule then we confirm their call with

an email and then we get the rep to reach out and introduce themselves through email and then we send them cly reminders and then they show up so this here up until this point this is the acquisition system to get appointments and this is the very first thing that can go wrong so I could bottleneck at the vsl section if my vssl sucked I could bottleneck at the show system if this little pipeline didn't work properly if we stop sending confirmation emails and Cali reminders then suddenly the throughput is cut off at this point and

no more value can flow through the system and go to the rest of the process because we bought an NE here does that make sense good so then we move on to the next stage in the pipeline which is the conversion stage so we start by stating the agenda on the sales call this is where we say what we're going to do on this call is blah blah blah slap you about emotionally and then I'm going to try and sell you something right then we qualify them then we discover their problem then we pitch them

then we answer their questions they have about the program then we pitch the price then we handle their objections then we negotiate a payment term then we discuss financing or we discuss the actual getting the payment so sending stripe link then we set their expectations and then we send them a contract then they request to join school then we configure stripe in the back end to get their payment set up then we wait 24 hours and then we Grant access so this is the conversion system now once again by being able to First principle every

single step someone goes through to become a client here or to actually close from an appointment to a sale is very important because now if there's ever a problem with any if I have a problem where one day I wake up and in the last week I made the sales I usually would make all I have to do is look at this diagram and then each little section will have a metric ass so they don't all have metrics because you're not going to measure the stripe configuration like operations manager did you manage to set that

maybe you would I don't know but it becomes very apparent very quickly what the problem is and this is how you have to think if you want to just go out of nowhere so that's that now once we've done this we've got the client this is the bit that everyone wants to get right okay we've all got the clients blah blah blah fantastic so now it becomes about value delivery okay I'm just going to zoom out a little bit here so now it becomes about value delivery because now we have to convert so okay I

I'll recap so we have gone so far from raw attention which is just defined as the five senses being put onto our business in some way shape or form we've gone from raw retention all the way through this pipeline to actually having cash in the bank and having commitment from a client to pay future payments y I'm just curious for the why you wait M because you have to let the emotion settle if you give someone access to your program immediately after they've signed if their expectations of the program are in any way shape or

form Miss misset you've got someone on such an emotional high after they've bought that they need to sleep on that emotion to become a little bit more rational because if they join the program on that emotional high and it doesn't quite if they come in in the community someone's like I haven't booked an appointment today then they're so much more emotionally vulnerable and then they're going to be like I want a refund it's not going to work but if they sleep on it they never ever dispute or ask for anything different ever so we've gone

from raw value and we've through puted this through the whole system to a close Yip to do now the hard part starts which is actually delivering results and getting value into these people's lives so how do we do this well once again yours truly have defined it so we start with the intro video in the program this is where someone joins the program they get access to the course and the first thing they do is they see the thing that says click here watch here this is where you have to start and this sets their

expectations this is a very very important video because this sets the conditions for their entire journey through the rest of the pipeline so if you this up you've bottlenecked the value delivery process if you don't have this you've bottlenecked the value delivery process it has to be succinct then we get them to do an introduction Post in the community and then they have to go through something called acquisition Genesis which is basically the module we have at the beginning that nearly killed me to make that explains how client acquisition actually works because we help people

with client acquisition that's what we do in case you can't tell right um so they go through this first then they go through sales Transcendence which is our mindset module now once they get to this point we once again have this weird little thing where it's there's other things they can do so usually what's going to happen is someone's going to either go into outbound systems which is basically using our cold Outreach methods to get clients or they're going to go into something called Consulting Nana so Consulting Nana is the module that I made recently

this is what this ironically this module here that I'm teaching you guys is designed to be in consultant NaNa which is why I've been making it at the moment it's taking me four months um but they can go into consult NaNa which explains how to structure a course how to build a course God this sounds like a pitch so I'm going to shut up but you get the point so if they go through that then they'll build their program they'll launch their program they'll come back to the outbound or the Sales Systems so they start

with the outbound systems usually like they want to get cold cold appointments then they build the S system so they know how to convert them and then usually a lot of people don't bother because they have so many appointments from here that they don't need them but some clients will mess around with the imbalance systems and then the paid systems now this is the big the big juicy boy time this is the one pipe that people forget in their value delivery process it's time once you've given people or once I've given people all this stuff

here it can take like 6 to 12 months before they come knocking like dude I make like 100 Grand a month now one of our clients Cindy L started with us making two grand a month she was one of our first clients so three years was elapsed and she's now making 250 Grand a month and it took time it takes a lot of time so for some people it might take a week some people it might take a year but you need to give it time and if you don't give it time and you try

and like panic and people aren't getting results I see this of a time where people are like my clients aren't doing the work they're not getting results well how long they been in the program oh like two weeks bro like give it two years man and then what happens is the last stage of the pipeline is the clients will get their first results and then from this they're going to post wins we're going to get trust pilot reviews and client interviews so this is just a little stage in their journey of conversion to cash that

ironically feeds back into the the thing at the beginning and then um and then it's just results so they get more results more results more results and then here's the the final pipe is the following because this is the final method of restriction that someone could impose on your business if they trigger the guarantee right so I have this risky guarantee where after six months if someone hasn't got 20 clients I give them back not only all of their money but I have to I'm legally obligated to refund them $5,000 as well so I can

go net negative on every client I sign never have because it works because we build [ __ ] that's pretty [ __ ] incredible but this is the final stage in the pipeline so if someone doesn't get results all of this is for nothing because they can trigger the guarantee and the value is going to be cut off and it's kind of like putting a Hoover at the top of the pipe and the value is going to be sucked out and it's all gone it's all for nothing alternatively another method of value here is a

mastermind upsell or renewal so we do yearly billing where people renew every year and so if we get them enough results and build enough rapport with them they'll join The Mastermind which is not beginning yet but we're going to start with next year they'll renew and they won't trigger the guarantee and when this happens we make some money and that's the system that's everything you need to have in tow to get to a Miller month I can't tell I can't attest or tell you if it works a bigger level than that because like I said

I haven't done it but I got a pretty strong inkling it does if my theory of just increasing volume is is sound then that should in theory make sense because when you have all of the all of these numbers should in theory hold kpi regardless of how much volume goes through them now they might not a wait I missed something I missed something you guys will notice this little diagram here so this is the this is the reinvestment flywheel because if you've done this once you're going to want to do like 10 million times so

you take the money that you've made and then you put it back in to Brian Ward's brain and you get more value to flow and then you you do it again and again and again and again and again and before you know it in 5 years you've made like 50 million and then a crash comes along you made a billion