what on Earth have you given me that is how you can measure your nighttime erections it's unbelievable in ways it improves health and wellness Brian Johnson is back the billionaire who's spending $2 million a year to stay young forever through algorithmic Precision this is the most impactful humanitarian project ever trying to find the very best science in the world for how you can extend your life and how's it been going honestly I'm in the absolute Peak Performance of my entire life I've extended my lifespan over 30% reduced my age by 12 years increased muscle and
strength and now 6 months of perfect sleep I've accomplished the best sleep score in history a demonstration of human ability because if I can do it everyone else can do it too every second of every day we're all trying not to die that's what we're doing as a society right now it's not working very well but if an algorithm could manage your health and wellness for you and Achieve near perfect health would you opt into that because we found it but what can the average person do one thing that works is really yeah it's like
the super of superfoods there you go that is not how you're meant to have that and what comes next The Best Is Yet To Come Kate to Kate will you come on out so you're the first woman on earth to follow Brian's lifestyle that's right what's been the biggest sacrifice quick one this is really really fascinating to me on the back end of our YouTube channel it says that 69.9% of you that watch this channel frequently over the lifetime of this channel haven't yet hit the Subscribe button I just wanted to ask you a favor
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a [Music] deal Brian you're now coming up on almost three years since you started blueprint which is your sort of anti-aging life extending longevity protocol is that accurate that's accurate give me a overview of the benefits you've been able to achieve in those three years I legitimately have never been happier in my entire life why it's like when you have a a series of bad nights of sleep and you you're eating poorly and you sleep poorly in a week or two you just normalize to that new Norm you don't realize what you've lost it just
becomes invisible to you and then when you bounce back after a really great night's sleep and you take care of yourself you make the observation this is the most remarkable thing ever I wish wish I could exist like this all the time and I've hit that state where I'm in the absolute Peak Performance of my entire life I've never been as well rested I've never been as CL with uh greater Clarity of mind I've never uh been more calm emotionally yeah you know I'm I'm not provoked I'm not irritable things that I struggled with before
it's true that you don't know how bad you felt until you feel good I can relate it's dealing with oneself is uh the most challenging thing this is from my experience the most challenging thing in my existence is understanding my own self like uh trying to map out where I'm self-aware and where I'm unaware where my self-awareness ends and what I've normalized to and can no longer see what status quo hides from me what biases I have in my brain what blind spots I have I'm blind to so much of reality and I just have
no idea and the Brain plays these tricks on us where we believe with confidence that we have we're the master of our reality that we see all things we feel all things that if something's missing we're going to note it but really my life has become trying to find out what's invisible to me what are some of those psychological biases that you think most people still don't realize our our Illusions oh man it's like my most favorite topic because we are fooled into thinking that we truly [Music] understand our situation our reality and there's so
many easy tricks one can play even something simple like if you prime somebody with words like uh grandma grandmother or grandfather or things that trigger thoughts of old age or being slow and then you ask a person to walk down the hallway to do a task those who've been primed with old sounding word old Rel uh Associated words and young the old Associated walk more slowly and the young walked qu quicker we incorpor all these things into the way we Act and the way we think and what we internally uh generate and we just it's
beyond our awareness so for people that don't know what the word priming means essentially if you just say those words to somebody if you say grandmother or grandfather or old Associated elderly Associated words to somebody in studies they then walk slower I'm really interested in the behavioral stuff because I think most of us are governed by a set of stories that we've come to learn believe about ourselves that we've probably learned from false evidence along the way and we're now living our lives in accordance with that false instruction manual like there's a puppet master pulling
the strings telling me that I am a entrepreneur that does a podcast in that IMA I'm unorganized and I'm you know whatever might be you know yeah how does one go about understanding that those words are governing our lives but then also more importantly getting rid of the the the power that they're exerting over us there's a few things I do on a daily basis to help me one I read a book by Gary Becker the economics of Life uh when I was uh 24 years old and he would take any given topic like poverty
something that would be non you wouldn't think that this thing relates to math and economics it's just like this so social phenomena that I would have previously heard someone tell me a story about and he would break them down uh using economics and I thought that's unreal a world understood through numbers and graphs and models not through stories no one's going to tell me any story they're just going to lay this out and I realize that there are limitations of course to those things like stories are embedded in those to some extent however from the
world I came from where it was dominant on on story to see that the world could be objectively measured understood and Quantified change my reality and so now when I look at a given situation I try to identify what is the numerical representation of this thing what is the mathematical formula what is the graph that explains this phenomena not through a story lens but like what actually are what systems are at play so try to parse through all the all the decoys that would otherwise take me down a different path and then secondarily is give
me an example of that what's an example I mean so like uh what determines whether I have high quality sleep and most of the time in my previously in my life my Sleep Quality was something like a random I would go to sleep and I would have no idea what was impacting why I would get high quality sleep or not and then I could numerically back out that's what I've done over the past few years is what elements contribute to and how those biological processes function and then what happens when and you can map out
the entirety of that process last time we we spoken I think you were on four months of perfect sleep where are you at now I completed six months of perfect sleep and what does perfect sleep mean for 100% sleep score and that's judged by uh my wearable by by whoop okay and so before I did this nobody had achieved that series of of 100% scores and many people who who have had a device like that for over a year have never once achieved a 100% sleep score and what I was trying to do was something
akin to like a 4minute mile or a milia aart flying a plane across the Atlantic or you know someone climbing Everest it was basically a demonstration of human ability that people didn't think was possible and then once one person demonstrates it it opens it up for everyone else because if I can do it everyone else knows they can do it too and so I wanted to show that reliable high quality sleep is achievable and that if you do that it could potentially give you the best cognitive and emotional performance of your life do you think
there's a human being an adult human being on planet Earth that's slept better than you for the last 6 months there's currently no one that has shared data that has achieved that so so is if we're just looking at the data alone which is not an entire representation then yeah I I've accomplished the best sleep score in history pretty impressive and for for just to recap so I'm I'm clear because I know we discussed this last time you go to bed at like 8 8:00 pm right 8:30 8:30 and your last meal of the day
is before midday that's right 11:00 a.m. 8:30 and you're still doing that you're still going to bed at 8:30 every day that's right people are I feel like this their sleep is getting worse and worse in society with stimulants that we consume the way we live our lives devices destroy sleep do you think sleep is the really the foundation of daily performance would you would you aim at that first if you were someone that was trying to start your journey to live a a life more in line with your long-term goals sleep is the single
most important thing any human does on any given day and if you look at it from a culture identity standpoint people like you and me who work hard at an entrepreneural Endeavor there's this mythology that if you sleep under your desk or you go days without sleep you're a hero that people will tell stories about you it's like the old like I guess Viking mythology where you you have these stories told about your great deeds and so it's almost like if you're a great entrepreneur and if you want to be respected by your peers and
if you want to achieve mythology status you do that sleep deprivation thing and so it's built so far into our cultural identity so when people I know when my friends who I act as a therapist for many people who go through this thing where they they don't realize why they actually can't prioritize sleep and then when we dig deep is that they have these imaginations of the kind of person they want to become and how they want others to view them and they feel trapped that if they don't complete the mythology lore that they'll somehow
be less than and they won't achieve the ranking among the social group and it's all backwards the the the shift that's appropriate is and it's happening actually right now is that the person who prioritizes sleep is going to be higher performing they'll be more Lucid they'll be they'll have better ideas that people who don't sleep are literally half dead they're actually intoxicated they're impaired physiologically physiologically they're impaired explain that when you are sleep deprived uh to a certain degree it is equal to being Intoxicated by alcohol you're inebriated and so these are the people who
are leading organizations there are groups of a large number of individuals that are expecting them to make high quality decisions on behalf of the entire group and it's those very people who are not sleeping well and who are impaired in their judgment it's backwards and so this is it's a it's a good note to make and this goes back to the first conversation of what am I not aware of if you're playing the script of social norms of doing what people say and you're not questioning them then you're you're living a you're living in a
p in the past of antiquated ideas that are hurtful to you like here's one more example I was at a conf of the day and the gentleman who was interviewing me said hey who here thinks that you can live forever and there was like two people were like who who here thinks you're going to die and like everyone's hand shot up and I was commenting to them that when when you read history who in a historical moment actually understood what was happening in that time and place you know 99% of people are living in the
past they repeat the things that people in the past had said the future had already arrived so if it's like the year 1634 the future already arrived in 1634 it's just the people there living during that time frame don't know it they hadn't seen it yet they hadn't been exposed to it or maybe they exposed to it but they thought it was crazy or the person was a quack and so you're always people are always living in the past and so the same is true right now we are living in the past the future is
already here the ideas and Technologies are out there maybe you and I have seen it maybe we can't maybe we encounter it maybe we believe it maybe we don't but it's definitely here right now and sleep is one of those things where the future is already here and people who are playing the mythology of no sleep and under desk and everything else they're living in the past I think a lot of people listening who do struggle with sleep do believe in the importance of sleep at least if you asked them they'd say they did but
for whatever reason you know they might have sleep related difficulties they might have insomnia they might to lay in bed all night and just feel anxious or whatever else and it's those people that I I want to offer some advice to the people that um yeah they they work hard and stuff but they just struggle with sleep yeah there's a difference between the acknowledgement that sleep may be good for you and like you say like yeah I'm on board a good sleep it's an entirely different situation when you prioritize your life around that which means
if somebody's like hey let's grab a drink sorry can my bedtime at blank or if you're if you find that you sleep better by having earlier meals and then you're in a social event you're like well I'm going to eat anyways so it forces you to make really hard decisions on your actual lifestyle which it does it pits you against social norms which are uncomfortable we want to fit in we want to have friends we want to be part of the tribe so it it does really invite but that every person who makes the gesture
who does it makes the tribe stronger so when one one person's brave enough to say actually I'm going to hit the sack guys and like oh man you're you're such a wuss while you doing that hang out man like what's wrong with you what like they they jokingly try to belittle like it's kind of serious and kind of not but every time somebody does that and has the courage there's several others in that group who are like damn I now feel empowered that I can say something and that's the norm that's shifting but this it's
the same social dynamics in whatever time you're in it's just understanding that and not being owned by it and then I guess the other the other exception potentially is parents that don't have yeah um child care because I mean I've when I speak to parents they always tell me they like Steve listen when you have a kid you can forget your no meetings before 11:00 a.m. Rule and your whoop HRV competition yeah because when that baby cries at 3:00 a.m. you know and then at 4:00 a.m. and then 5:00 a.m. you're just going to be
dragged through the mud with them so that's true and having raised three kids I can attest that that's true also you can definitely establish a sleep culture in your family where you can make it understandable that once the child goes to sleep at whatever age the expectation is they're in their bedroom for that entire duration of time absent something a fire or them feeling threatened for their life if it's because they lost their PL their toy car under their bed or it's because they can't find their blankie none of that justifies leaving the room and
entering you know the parents bedroom so there's definitely things that can be done you're not entirely powerless and you can make meaningful improvements by setting the standard for the entire family that starts with the parents like what what hygiene do they maintain and what do they pass on to the children but it's not entirely hopeless based on the way you live your life now you must look at people and see a whole lot of excuses and a whole lack of responsibility everywhere you go every tweet you get every comment you see it must just to
you wreak of low responsibility cuz you're someone that as you you said last time has kind of given up control of yourself to this blueprint which really is the essence of um discipline is completely surrendering to that do you think people are lacking responsibility and full of excuses about their lives I mean who of us are not that and like any of us who would dare say otherwise are deceiving ourselves and this is again a self-awareness is we all are self-deception machines and anyone who doesn't believe that is self- deceiving do you still self- deceive
absolutely what are you still self- deceiving yourself on you suspect I wouldn't trust myself in my own Pantry with a bunch of junk food that's why in my house I can have I I've eliminated all self harm there's just nothing I can do because I don't trust myself it's not like I you know I feel like I've created so much discipline and confidence like put it in front of me and I won't do it even though I do it on a daily basis where I'm in social situations I don't put myself in that environment but
yeah I mean I my goal is to find where I'm in error in thought and action constantly that's the that's the gem that's the treasure chest is finding out where you've missed but you can know you've missed somewhere I think about areas in my life where I go I know what the right to do is but for whatever reason I keep not doing the right thing and I keep getting the feedback yeah okay you you mess that up Steve and then you know weak passes and I might do the same thing again the one game
we all humans play every human on the planet is playing is don't die every second of every day we're all trying not die not to die so we look both ways before we cross the street we have carbon monoxide detectors we don't seek out we don't drink poison you know on purpose like we we do all these things to not die now the weird thing though is I can look both ways before I cross the street and also be smoking a cigarette and that's just the nuances of the human mind but what I wanted to
do with blueprint is I wanted to say okay if you really take do don't die to the absolute extreme I'm going to measure every biological process in my body and find out where every cell is aging like where basically where dying is happening and then I'm going to identify all those behaviors and I'm going going to try to eliminate every Behavior that contributes to don't dying so what is possible in 2023 for the ultimate uh effort of don't die on every front and that means no excuses ever for anything so a six-month sleep score like
you basically have to say this is in stone it's not going to be changed under any circumstance because I'm trying to prove a point of what could be done with the science in this moment funny when you said about the cigarette example you'll cross the road you'll look both ways to make sure you don't get get hit by a truck but you'll be smoking the way that I interpreted that is okay we don't want to die and we will want to sign up to don't die but none of us want to sign up to don't
live yeah with with living you're mapping that to like some sensorial pleasure like just some kind of yeah some kind of pleasure whether it's having a couple of cocktails or staying up late and watching Netflix or whatever it might be yeah and you're trying to find the things that create the stimuli that you you care about yeah I think most people want to extend their life but I I think they only want to extend it as long as they can live within that extension and obviously what you've chosen to do is to extend your life
and make bigger sacrifices than the average Jo would be prepared to make yeah the the argument I'm making is in any other time as a homo sapien I I completely understand that thought process do your thing the difference right now is we're baby steps away from Super intelligence which means for the first time in the history of homo sapiens we may not die and so I'm arguing that only in this moment doesn't make sense to take these Extreme Measures because before you can easily say look I'm willing to trade 10 years of end life for
this version of life now reasonable understandable sure but in this moment you may miss out on the most spectacular existence in all of history so why why do that for some cheap thrill what's that spectacular existence I might miss on um It's Complicated definitely complicated to be human uh when you look at the capabilities of AI as it's emerging there's reason to believe that we are acquiring the ability to engineer reality we can physically engineer atoms molecules organisms we can create experiences with with uh certain chemicals we can program physical we can program visual digital
realities like we have our fingers on the ability to engineer and program the entirety of our reality increasingly that opens up a an expanse of opportunity that is so far beyond our imagination we can't even begin to pretend like we understand okay this is something I've never mentioned before in 2023 I launched my very own private Equity Fund called flight fund and since then we've invested in some of the most promising companies in the world my objective is to make this the best performing Fund in Europe with a focus on high growth companies that I
believe will be the next European unicorns the current investors in the fund who have joined me on this journey are some of Europe's most successful and Innovative entrepreneurs and I'm excited to announce that today as a founder of a company you can pitch your company to us or if you are an investor you can also now apply to invest with us head to flight fund.com to gain an understanding of the fund's mission the remarkable companies we proudly support and to get in touch with me and my team legal disclaimer flight fund is regulated by the
FCA so please remember that investing in the fund is for sophisticated investors only don't invest unless you're prepared to lose all of the money you invest this is a highrisk investment and you are unlikely to be protected if something goes wrong there is no guarantee that the investment objectives will be achieved and as with all private Equity Investments all of the investment capital is at risk this communication is for information purposes only and should not be taken as investment advice or a financial promotion what are the um concerns though if everybody gets older isn't there
going to be like huge disparities in like wealth and stuff because I read some stats that the global share of wealth held by people over the age of 65 is increasing in 2020 people age 65 and older held 35% of global wealth by 2050 they projected to hold almost 50% of global wealth isn't it going to be the case that if we're all living longer you'd imagine like think about some of the richest people in the world now they would just acrw more and more wealth older Generations would have more wealth and younger Generations would
mhm would have very little there'd be this kind of disparity within Society the 250 year olds would all be like billionaires yeah that's just an engineering problem it's so it's public policy so do you believe in like a universal basic income where we'd hand money to people I mean I don't think it's not a reason to not want the future it's not a reason to not want longevity it's not a reason why we shouldn't extend lives it's not a reason why somebody should be deprived it's not like if you're wealthy and you're old you should
die you know it's like it's everyone's got this opportunity for life and if there's a a very large disparity it's getting worse it's a public policy problem do you not think from like a philosophical standpoint that death is part of life I if you look at any sort of Animal Kingdom Death is part of the sort of natural attrition that creates new Offspring new mutations new um Energy new ideas I guess it has been the system of intelligence that produced us we have now taken the Reigns and we are now the new system of intelligence
that's creating life going forward when did we take the Reigns when we started learning how to engineer biology when we when we this is what I spent the past 10 years doing is my observation was after selling brry venmo it's amazing that we have been able to create the capability set in the digital world you take a problem that can be solved by people sitting down at a computer and coding software we can as a species we're extraordinarily good at it millions and millions of people that can do it and solve problems very quickly if
you take a problem in the physical world like we say the coral reef is dying around the world which is creating a major problem in these in oceans how do you make a coral reef that is more robust to heat or to Big you know variations you need to have the same programmability of programming of building a new coral reef that can do that sort of thing if that's a ano an approach to the problem we need to have those abilities and so the goal I had was we need this foundational Tech techology so that
any problem in the physical world whether it be our health the health of the oceans anything you know building a Global biological immune system we need to have these physical abilities and so once you have that you can program physical reality including uh conscious States including the Earth Health including our health and wellness All Things become possibilities do are you talking about Kel uh no my I had a venture fund okay yeah what is Kel what are you doing with kernel kernel is a a way for us to use science and data to build our
best cognitive existence so like for example it's easy for each of us to to get on a scale and see our weight and when we see weight is climbing very quickly uh you know we think that's not a good situation because that leads to bad Health outcomes I don't feel great and so there's like a a it's a good feedback mechanism for how am I doing with my health with my weight we don't have the same equivalent for our brains you can get MRI or you can get a pet scan they're great but they're hard
to get they are expensive uh it's very laborious to actually do it we need to be able to acquire information about our brains as easy as it is to step on a scale and get our weight and that's what we built a kernel is the bike helmet you put it on your head and you find out important information about your brain I had my brain scanned last week have you seen your brain of course you've seen your brain yeah did you find out anything about your brain uh I did well I wanted to demonstrate that
you could ask a question what happens when and then take a given thing about the brain like what happens when I do a psychedelic what happens when I play a game what happens when I don't sleep well what happens when and all the things we do that affects our brain and in this case I was a pilot participant for ketamine so we run a 15 person ketamine study ketamine is a anesthetic also used to tranquilize horses also a party drug and so I received a dose of in of ketamine in my arm and then I
was in that experience for 45 minutes and what we saw was interesting that I had my brain measured for 10 minutes a day for 5 days before during the camine experience then five then uh 14 days afterwards and I think those the most interesting thing is my brain patterns like if you think about the patterns like imagine you're looking at Planet Earth and there's airports all over the Earth and you're seeing traffic patterns between each airport so between Tokyo and New York there's a lot of traffic London New York a lot of traffic but between
you know smaller cities you have just a few planes here and there there's big traffic patterns in our brains of where activity is happening and those patterns tell you things about yourself like sounds like you had some analysis done and when I did K when I did the five days of measurement my patterns of my brain were stable every single day they were the same the same traffic from the same place to and from and then when I did ketamine it scrambled all of my patterns it's like you took the globe and you just like
remapped where all the airports were and like okay Planes start flying and then over on like day three four my pattern started forming again back in a similar way and so there was that two to like one to 3 Day therapeutic window where I was very open to new pattern creation and it was there's this joke among my colleagues where we were walking from one meeting to another and there was a wall that was in front of us and I it was day two after I took ketamine and I thought I'm going to jump over
the wall like that seems like a fun idea why not so I just spontaneously jumped over the wall and then all my colleagues were like what are you doing we're in a work environment we don't jump over walls and I hadn't thought about it in that frame but I wonder if in that moment I was open to doing something different and unique that I normally wouldn't have done because I had this opening but it was cool to see my patterns where they were how they changed and how they reformed in some kind of window that
opened up as how I could remap my own experience I mean that's probably a pretty compelling case for psychedelics as it relates to mental health and you know if we think of some mental disorders as being stuck in patterns patterns of thinking patterns of belief patterns of behavior um there's been quite incredible clinical studies done to show the impact that something like psilocybin or Iain can have on addiction or depression what's your view on psychedelics they're powerful yeah and I hope that konel accelerates their progress because most of the the measurements are done through questionnaires
you're asking the person how they felt how they felt and their perspective but we know that our subjective experiences are not terribly reliable like when I after I had ketamine if I were to use words to explain what I experience I don't know if I'm asked on day three how I felt in day one it's hard to remember now you can journal and try to make uh more detailed notes but it's really hard to subjectively account for your brain and so having a a a system that tracks the data removes some of that challenge and
could help Usher in uh psychedelics for uh much broader adoption much faster because you've got data to support what you're trying to demonstrate have you tried all the psychedelics um I asker I've had some experiences mushrooms I've done mushrooms what' you think really interesting experience did it did it change your your opinion or your perspective of your own mind yes yes um I was overseas I think I was in Peru or something and I was at a mushroom ceremony whatever and i' taken the treatment that the Sharman or whatever had given me and I didn't
think it was working so I went over and sat down on my laptop yeah really [ __ ] bad idea and I for whatever reason and this is so on me I clicked on like Netflix because everyone was over there and they were all having their experience I thought I'll just I'll just watch something on Netflix and I don't watch I didn't even watch Netflix I clicked something on Netflix and as I'm watching it it's like some I don't know some reality TV thing and it just becomes really apparent to me that these people's values
that I'm watching are like really bad they're all like bitching about each other and they're all being mean to each other and at that very moment the world started to just Spin and shake and I put the laptop away and went and joined the gang wrote about 35 notes of um of handwriting again I never write with my hands about connection and in that moment I learned that like my perception on reality is so fragile and so what what do I believe you know if if this experience that I'm having with you now this perception
of reality is that fragile that one little capsule that I eat can just shake it all then Jesus is I can't trust much can I I love that so much that's so beautiful like what do we really know about anything and like you said like this one little plant and you eat it you ingest it and then somehow your reality is absolutely transformed into something that you never imagined was possible but then you come right back you do and this is also this is the the frame around like don't die so I understand before our
time and place right now like in the 19th century sure do your thing because you're going to die and that's fine but right now I guess with your your mushroom experience do you feel open to the idea that we may acquire new capabilities of conscious experience creation that could make your reality more interesting and more worthwhile like whatever than anything you could ever imagine yes but also could not sure cuz I just don't know so again it goes back to like it's hard for people to bet on uncertainty in their lives yes you know people
don't who wants to bet on I don't know interesting are you basically impartial I'm kind of good with what life's like now I think life's quite cool now I think I think I still feel like I'm bending Reality by the way that I like live my life and the things I've achieved and I still feel like I've got more Mountains to climb in my life and higher Peaks to see so you see what I'm saying yeah so it's not really about a a dissatisfaction so much now as the driver it's that the possibilities are a
motivator that you if you say um there just the possibility some something you've not experienced a new reality you could experience like some we're walking into the Cradle of super intelligence okay so let's define super intelligence just in case someone's lost us along the way okay when you say super intelligence you're talking about like artificial intelligence and computers that are you know infinitely more intelligent than we are and how we can interface with that intelligence to bring make our lives and our decisions and our capabilities better that's right like the computational Intelligence on near future
timelines are going to be far superior to our form of intelligence like how and when and what forms no one knows but if you look at the trajectory of the speed it's fast it's it's faster than our minds can comprehend and so if we whatever comparison you want to make like whether you know an ant relative to us or whatever the version is or homoerectus to us I don't we don't know those details on what their experience is but if if you just try to like think about the scale of intelligence and what that experience
may be like even though we don't know but you your response is uh informative for me I have a bias and this goes back to my blindness I think this idea of walking into the Cradle of artificial super intelligence and the ability to engineer all of reality is the coolest opportunity maybe in the known Galaxy what's the most compelling argument you've heard against your do not die position the one that troubles you the most I'm entirely unconvinced by any argument that I've ever heard about it are you entirely convinced by the Do Not Die argument
I'm convinced uh through the thought experiment I did if I if I try to transport myself to the 25th Century and of course they have a sober a detached cold soberness objective soberness looking back at the 21st century that we don't just like we look back in history and we can see with Clarity what we're so caught up in this moment we're blinded by so many of these realities and they would look back I'm convinced by my thought experiment that they look back and be like of course in the early 21st century Homo sapiens figured
out that they had developed the technology to continually expand their life and that like the homo sapian culture shifted to the preservation of life whereas right now we're all on the death track and then we play all the fun games along the death track but it's we just you have to shift the entire Zeitgeist where we we do the exact opposite of what we're doing today in instead of embracing and celebrating death rituals we move entirely to life extension rituals do you think like living forever is possible or even reverse reversing age yeah I mean
I so basically with all the arguments I come down to this idea uh this is a kin to us to us interviewing Homo rectus a million years ago and asking Homo rectus to make observations on what it's going to be like to be Homo sapiens a million years later have our kind of cognition have our technology Homo rectus would have nothing like almost nothing useful to say do we care what they want or don't want what they're scared of do we value it in any way like it's interesting from just an observational perspective but do
we really think that Homo rectus has wisdom of some sort that would allow us to um yeah to step into this existence that's where I think we're at now is like we're basically we're sufficiently primitive in our thought I don't believe in anything we say as it relates to the to the Future because the intelligence we're walking into is so far superior to ours why would we even begin to imagine that we can express an opinion that is Meaningful do you see it almost like we're walking into a different species of human entirely I mean
unquestionably that's happening one of the really interesting things that's going on is this thing called crisper genetic engineering what is what is that crisper genetic engineering I know you did um you did some kind of DNA therapy didn't you I did I did my first gene therapy gene therapy yeah yeah what is what is all of that and what's the promise that it holds for us crisper genetic engineering and what was your gene therapy yeah currently there's a ceiling on human lifespan like 120 or so that if you if you uh live a life a
certain way and you're given a genetic Lottery then you can do that but to punch through 120 is very difficult through lifestyle and diet and exercise and so to to Really punch through this ceiling you need to start working at the genetic level and so whether you're doing there's gene therapy whether you're doing crisper there's a variety of ways you can start modifying uh your genetic code and this has the power or potential to punch through the ceiling so explain that to an idiot gene therapy is injecting genes into you someone else's genes genes that
have been made in a laboratory or yeah so this one is I just got two injections on either side in my obliques here and uh what it does is it expresses the protein full Statin and so basically I before I have a certain level I'm like like eight or nine and once you get the therapy you're higher like 20s 30s 40s and so it's just increasing it's increasing the amount of f Statin in my body and so like one way to understand this is when you work out M Statin um lessens the amount of muscle
growth that can happen F Statin suppresses M Statin so you have more muscle mass but it has a whole bunch of other effects as well this gene therapy didn't change my actual genes it just increases the expression of f Statin in my body and how do you know if it works uh measure them so yeah I do routine well so there's a few things we're doing uh we're measuring this via my blood what are my full stat levels before and after and then we're also measuring my body with MRI and so because I'm the most
measured person in history we have this interesting vantage point where we can see across my entire body body from my muscle and my um my fat and Bone and speed and DNA methylation patterns from my speed of Aging to my brain health like working at hundreds and hundreds of data points to see what effect it has and have you found an effect yet uh our first results are coming back next week someone like me who is you know on the High Street per se what are the supplements that are on the High Street that that
do actually work for anti-aging cuz people talk about NAD plus and stuff there's all these clinics now popping up all over London where you can sit in the chair for 2 hours and have the little drip in your arm and stuff and I did it once um cuz my friend had opened a a place and I had a very hot chest yeah like a burning feeling in my chest I don't know if it's done anything for me so I've just got it goes back to what I said earlier you just got to kind of believe
in it or not like a religion yeah yeah I mean it's best to measure it so you're trying to change your intracellular NAD I'm sure other people have done measured it though so does it work uh the the drips don't the drips don't work you you want sustained levels of NAD and so we yeah so I mean we extensively measure my Ned levels and we've tested nmn we've tested NR we've looked at all the different modalities you want sustained levels so my levels when I first started I think they were equivalent of something like 47
years of age and now they're reliably age 18 like I have that much I have age 18 levels of NAD intracellular NAD and we dialed that dosage in because I was able to measure it and the the challenge of course is when you do these things haphazardly get a drip or whatever it's what you're saying it's a story it's a market clever marketing it's happy faces it's what your friends are doing but it's not based on any reality you need to see it working in your body otherwise you know be careful and when you're doing
it so the only reason it doesn't work is because it's not sustained but it would work if it was sustained so if I did that every week then it would work you also have to consider the halflife okay so I I don't know all the data on the drips I know the data much better on nmn and NR but those things then you take them orally yeah orally every day twice a day yeah twice a day and those things work yeah yeah they reliably maintain my NAD My IC NAD levels uh at a 18-year old
level what are some of those big um anti-aging Therapies or businesses or supplements that most people have just thrown themselves into or habits in terms of longevity habits that are just a load of BS I mean most everything really yeah yeah give me some examples we I mean everything listed on the the blueprint website is three years of our effort to try to figure out what has scientific evidence what can we do in me and measure it and then communicate that out yeah cuz I I want to make sure I avoid false advertising right I
got sucker down to do that Bloody NAD drip thinking I was going to be an 18-year-old that's right so I don't want to do that again what do I need to avoid I mean for example one thing that works is extra virgin olive oil well here's one I brought with me out here yeah so you sent me this um I did I sent you that in the post yeah I mean so we we tried to for anybody that can't see I've got a a bottle of extra virgin olive oil that Brian had sent me about
a month ago it says on the front blueprint Brian Johnson Ultra Premium extra virgin olive oil completely all Black Bottle it looks like a wine bottle oh on the back of it it says with the goal of slowing his speed of Aging Brian Johnson allocates 15% of his precise daily car calorific budget to this extra virgin olive oil it is rich in polyphenols which studies show can potentially Safeguard against against various cancers cardiovascular diseases diabetes and neurodegenerative conditions by providing better reduction of oxidized LDL than regular Evo extravaginal olive oil interesting so that's the question
you know if you what things can I do in my life that are easy and actionable and have a high impact extra verion olive oil is very close to number one really MH why because of all the things it says on the back yeah when you there you go that's not how you're meant to have that it's spicy yeah you put some pepper in there it that's what premium olive oil tastes like it's it's it's good oil it's good virgin olive oil but nobody should it's not nice to drink extra oh it feels quite it's
very um it's quite thick and smooth mhm interesting yeah peppery and smooth if you look at the evidence we we just shared about what this does it's unbelievable uh in the ways it improves health and wellness it's better than OIC really it is okay so explain what exemp exemp is that's the diabetes drug that people using to lose weight yeah so like OIC is like the fire alarm and so for example there's a study where people lost 5.2 lbs uh taking Evo consuming Evo for 9 weeks in addition to what they're currently eating yeah yep
and when you say taking what do you mean just sprinkling on top of my food or yeah the I think the quantity for that study was I think uh 45 ml daily or or something like that it's between 45 and between 30 and 60 MLS daily but there's things for example like it it uh reduces by over 60% uh invasive breast cancer it reduces your your uh blood sugar levels by 60% post a Mill and your oxidize LDL levels these are the this is the bad thing your body that's causing damage by 80% post a
mill so I have a tablespoon with every single mill and it's yeah it's like the super of superfoods and the problem is most of the olive oil in the world does not meet the quality thresholds to make it useful so you think you're consuming olive oil that's actually doing the have the health benefits if it doesn't meet very specific criteria it won't do it for you so where do we get it this is what I tried this is why I solved it because like we basically trying to find a olive oil that you can verify
meets the specs is very challenging so we we built a supply chain across both hemispheres to acquire the best olive oil in the world to make it just easy you can trust it the data is shared and the health benefits are um supported by evidence and this is available online mhm yeah everyone can buy this yeah it's exciting but that's an easy one to do go to bed on time and drink your olive oil you've got something down there on the floor but you would tell me what it was what is it yeah I brought
you two things today okay one I I brought you a test okay what is it this test okay that's the test it's your speed of Aging test oh [ __ ] so you should everybody should know three things you know how much you weigh how fast you're aging mhm and the duration of your nighttime erections is that what the other thing that's the other advice oh [ __ ] so basically y so both these are going to give you a good Baseline with where you're at in life so how do I how do I do
how do I do this I I can admin wait yeah I can administer that test for you if you want so I what it requires is prick your finger yeah get get a little blood yeah put it on the card yeah and then we'll send it to the processing to the to the um the center where they're going to process it you'll get your results back and it will tell you how fast your aging clock is internally how does it know that from a prick of blood uh because your body leaves chemical signatures that reveal
the data okay and then I can reverse that presumably yes you yes exactly so if you let's you get a result back and let's just say it's one so you're aging like a normal person would average person you could potentially slow your speed of Aging to 6 which means while all of your friends are aging at a normal rate you would get September October November and December for free I'd love that yeah how olive oil good sleep exercise a good diet don't smoke basic stuff basic stuff and what is this other contraption that you that
is how you can measure your nighttime directions I mean where am I going to put that yeah so you you put it on your shaft and just gently yeah there you go gently pull that and so you put there you go put on the mic yeah mine's a little bit bigger and he do have you got a bigger one yep and then you put it on the on the base and you put on and you you think you presume that it's going to be an irritation it's going to bother you you're going to feel it
once you put it on and you go to sleep you can't feel it you don't what does it like vibrate in the night or something so yeah no there's no vibration but you you have erections throughout the night yeah and when you become erect the expansion of your penis will be captured by that device and it will show how many erections you had and for what duration and what strength and all I've got you so you put your you put your you go to sleep you put your penis inside it like like that and then
when you have an erection during the night it'll expand and log it yes and it'll keep logging every time you have an erection in the night that's right and then will tell you you had four erections tonight that during that duration of sleep they were 47 minutes 31 minutes 55 minutes and whatever and of this strength of this quality erection type and then this data it's really important because it represents psychological Health Sexual Health uh cardiovascular health is basically people are not familiar you can go to the gym and build big biceps or whatever but
people are not familiar that nighttime erections are actually a meaningful Health indicator and so you've been me measuring your nighttime erections and what have you found out and have have you been able to improve it yeah my my average right now is 2 hours and 12 minutes so you're wrecked at night for 2 hours and 12 minutes yes what are you dreaming about for so the thing is we're not aware of our erections most the time and so uh my my current erection amount is equal to roughly my chronological age for me to be equal
to an 18-year-old I would need 3 hours and 30 minutes interesting of nighttime erection so that's the goal we're trying to achieve is is we're basically I mean no one's ever done this before we're trying to figure out can you improve nighttime erection you put this on your penis every night no just in I'll do it three to five days in a row so most most nights of the week you'll put this on your penis I'm sorry so I'll do for example in like oh okay like for one month in like a month or two
months I'll do like three to five and it depends on what therapies we're doing and so what I coupled up with that is uh we're trying to come on Brian grow out I'm just playing with it it's just interesting yeah uh I coupled this up with shock focused shock wave therapy and so there's this technology you have a wand and you sit in a chair and then the the technician uses the wand and basically shocks your penis through through the acoustic technology and it's like it does the same thing as workouts doing where you're creating
micro injuries so then it rebuilds and so this technology is used for all over the entire body if you're trying to heal an ACL or you're trying to rejuvenate the knees the joints shoulders so it's a technology that has a broad range of applications it's also used for retile dysfunction so while my scores are I have no sexual dysfunction I'm I score perfect in every category we're wondering if you take this therapy this Focus shock wave therapy and if it will just basically rejuvenate the penis and increase nighttime erections is there any early evidence that
that's working uh yes I've been shocked by the results I'm now two months in it's my subjective experience is it's as if my penis has gotten like 15 years younger so we're still in the early stages we still need to measure we need Data before we're going to believe anything subjectively I'm in when you say when you say shock do you mean a painful shock or is it like a you know like a the kind of shock you you'd pay for like a tell me more is it like a nice feeling is it like a
vibration or is it like a uh is it painful it's painful yeah you you need to be focused uh like you need to do pain management yeah it's it's uh it's like uh maybe a seven out of 10 but then once you get to the tip it's like oh no they got suck the whole thing yeah it's like a n out of 10 because you the tip you have improved sensitivity so it generates in addition to what we're trying to do with the nighttime erections it also improves um erection strength and orgasm pleasurability so it
has all kinds of benefits I'm trying to figure out physiologically what's going on there so you shock the penis you give a big electric shock to the penis and then it rebuilds like a muscle would yes and that causes it to be more effective going forward yeah yeah it's it's a yeah acoustic technology so it's not like an electrical shock I this kind of brings I guess this brings me in part to the thing you use on your abs the 20K setup machine thing I I when I was younger in my house I think my
mom bought it in a catalog she had one of those machines that she put on her abdomen and it gave her an electric shock like and it like kind of vibrated and I just always thought it was BS yeah I thought the whole industry was just BS people feel like it's doing something so they think they're going to get abs but you've got like a really extensive impressive machine that does a similar thing mhm yeah using electromagnetic uh frequency yeah and it works it does how' you know uh We've looked at it with MRI and
the muscles are being like broken down and regenerated from the electric shock yeah yeah we cheating um so you've got have you got a six-pack I suppose it's defined to some extent you're going to have to show us with your permission of course we don't force people to undress on this show yeah yeah yeah I mean I don't know like yeah you've got yeah yeah I won't show mine not right now I've been in I showed you mine yeah but it's it's you've been doing this for three years it's fine yeah I'm new I'm going
to work my way up with the penis shock thing and then I'll but can can you imagine being in a conversation and everyone else knows their erection the night time erections and you don't like can you imagine the embarrassment You' feel no I can't imagine no one I know knows how long they're I'm playing I'm playing I I'm playing because it's like it's of course it's a novel idea nobody measures their erection so it's not part of a social Norm but you can imagine the humor of you finding someone having a a casual conversation of
like yeah I had a really great night sleep last night new Peak record on erection duration and and Direction like no it's going to become a thing I know it is because sexual health and sexlessness in relationships and libido are actually a really big Topic at the moment for a lot of people I I've been in relationships where there's been libido issues and things like that and I've got friends that have got libido issues and sexual health issues and things like that so it we we joke about it but there it's not a joke for
a lot of people and it can lead to relationships breaking down and families breaking down and yeah so I don't I do think it's a serious topic and if it this therapy can help people get get their erections back and bring their sex life back then that's an amazing thing yeah the yeah the testimonials of the technology are pretty compelling uh people with Ed that it's it's causing a significant problem of their own self-confidence of their Partners it's a big deal like when when you can't get erect it's a very big problem your penis is
15 years younger you believe I mean this is a a subjective assessment it's just like you know um as you age your body becomes less firm and more saggy right across muscle skin penis like you just lose structure across your entire body and it's improved the structure of my penis your hair looks like it's changed as well since we last spoke you look like you've got a fuller head of hair what's what's been going on there the the protol I have is I do uh platelet rich plasma every 30 to 60 days so that that
is the process where you draw blood from a vein you spin it up and you separate the blood from the plasma you take the plasma and then we add a cell and dutasteride so it's a concoction of plasma AEL dutasteride and it's a total volume of between 13 15 milliliters and then it's injected across the entire head or in the areas that would be balding and then I also do light therapy daily which we spoke about uh wear that cap for 6 minutes and then I have a nightly concoction that includes a few things like
moox minoxidil and a few others this is all on my website so the the recipe the protocol it's all there for everybody but yeah I mean I I started losing my hair in my early 30s and it's it's really hard to as a I mean with my genetics it's very very hard for me to maintain hair so I've had to work very hard at it what is hair loss anyway why does our hair recede what's going on it and it doesn't happen in women yeah I know you typically uh yeah it's it's really quite annoying
that it's such a big problem I wish I didn't have to pay attention to it as much as I do why uh just requires constant attention and it's a the technology is not that great yet you know like you're you're basically trying to slow the process you're trying to improve follicle strength you're trying to prevent future damage but it's not like something like like a gene therapy where I with two injections I your levels go up three or 4X my the production of that critical uh biochemical in my body uh it's not the case there
now there's technology people are working on for cloning so you take a few of your follicles you clone that and you re you put them in so basically like doing a a hair transplant but you're cloning you're doing your own your own hair so there's other technologies that are emergent that are promising they it's not a market yet so yeah it's it's hard and it's like being as a man being bald is a meaningful thing right like it's a significant psychological situation so if you if you TI through the issues of be of like a
man would really struggle with psychologically you know being bald not being able to have erections like those those are like two of your top five things and so is you know I hope that the things I talk about publicly help break the stigma around it so that uh people feel hope they can do something about it they don't have to hide it it's it's challenging and it's heavy to deal with it what do you think about air quality I've been thinking a lot about this I had James Nester on this podcast he was talking to
me about the harm of like in room CO2 and stuff like that yeah I agree uh my house is I have devices around the entire house measuring those things every moment of every day and I have air filters in every room and so the qu air quality in my house is pristine in Los Angeles the air quality is not great and so I typically will avoid significant outdoor activities on days where the air quality is particularly bad but I'm always aware of it so I have monitors in my house that tell me the outdoor air
quality and the indoor air quality in every room what's the harm that you're trying to avoid uh it's damaging there's like the the uh the P2 2.5 uh there's a few things that are very damaging and they can get lodged for example in your lungs and it's very hard to get it out so there's a lot of sustained damage that's just hard to undo Kate yes Kate too is that her name to Kate too Kate will you come on out Kate is a 27 year-old former fashion strategist and is Brian's Chief marketing officer M but
she's also the first woman to ever sign up and follow the blueprint way of living in Kate is here Health Wellness or medical entrepreneurs I'm joining your industry to fix the outdated and unfair business models that you have been victim to I'm really excited to announce that I've become an investor and co-founder in until which is a disruptive new solution for all of the frustrated undervalued and undeserved Health wellness and medical entrepreneurs that are trying to grow their business if you're a WellCare entrepreneur looking to grow your business the link is in the description to
join the waiting list we accept roughly 20 practitioners every month we have multiple sites opening all across London and I really believe if you're in that industry and this sounds like something that might be of interest to you then this is for you just a quick Interruption for a brand that is very close to us here at the DI of CEO who are sponsoring this episode of this podcast and that is British Airways if you're like me and you love a good deal I I think you're going to want to hear about this the British
Airways business class sale is in full swing and the potential savings are enormous we're talking Savings of up to £1,000 on a return business class flight to places like New York Boston and Chicago plus you can save even more on their incredible packages to both the USA and to Europe that includes those premium business class flights and a luxury hotel stay there's something different about flying business with British Airways as I think you guys will know if you've ever done it it's not just the seat that converts fully into a flat bed or the menu
or the fact that you can watch the dire of a CEO on the inflat entertainment system it's the Personal Touch the experts that make you feel relaxed and at home in the sky and here's the thing you've got until the 13th of November so don't sit on it head over to ba.com to find your deal now okay so Brian who is hate to you uh Kate had the pioneering spirit that helped give birth to blueprint we we began working together at kernel uh we were focused on measuring the brain and how humans could co-evolve with
AI and we started talking about the possibilities of what blueprint could be we were the project was underway and we were trying to figure out how we could communicate this and Kate saw the potential immediately and has been building this with me for several years why did you decide to work with Brian and why did you decide to develop blueprint I grew up in a very small town with a very small field of view and as I got more experience in the world that view opened farther and further and I was in New York and
I was working in fashion at the time and I was sitting in a cafe and I'd spent the year learning about AI coming to mainstream and what how is the human species going to deal with this and I felt very strongly the only way to perceive forward as a species would be to latch ourselves onto Ai and to merge with AI in some way and so I was in this position where I had all of this energy and I was like I want to throw it out there into the world I don't want to do
anything my own and there weren't many people talking about this as a problem and one day I was sitting in a cafe and I got an email in my inbox from Singularity University and it included a quote from this man Brian Johnson back in 2016 and it it referenced merging with AI and I thought that's the person that I want to work with and throw my energy toward and so I reached out to him and across like every medium uh so literally his medium articles email social media and I never heard back and then year
after year I just kept pinging him and pinging him and then eventually I I moved out to LA to work with Brian and what did you do for Brian you say what what with Brian I intentionally keep it very vague cuz we do everything together we are two PS in a pod and um from the very beginning you know both at konel and at blueprint we've just done anything and everything that needs to be done my background is creative so I I lean more toward that side of thing so the marketing and and just General
brand design that kind of stuff but yeah and you've become the first woman to follow the blueprint protocol that's right yes I remember hearing about the blueprint protocol um last time we had this conversation and one of the things that stood out to me is the amount of sacrifice MH that goes into living in line with it mhm things like getting up at a certain time and then going to sleep at a certain time and things that you eat are you following all of that yes I'm definitely not as extensive as Brian is because I've
just started the protocol but that was a big decision factor for both of us when we're considering this one is it is incredibly laborious on our team to bring up another person um but not only that it means complet completely changing my lifestyle and so when we were contemplating doing this decision I really gave it a lot of serious thought because I know that the public are going to follow along you know it's a really big decision for my life it's a big decision for our team and for the resources that get get put put
behind it and so early on we decided that I was going to do a 30-day trial before we made any of this public to make sure that am I capable am I willing is this something I actually want to take on and so yeah I meant completely uh redefining what my life and lifestyle is and where are we at now with that 30day trial yes so I've done my 30-day trial and I'm on about day 90 of blueprint so I successfully did my first 30 days which was yeah really really difficult and you're day 90
now yes how long are you going to do it for that's the thing it's an algorithm so that was definitely something I was conscious of this is maybe one of the last decisions I really made because I was deciding to walk into the unknown like I didn't know exactly how many pills I'd be taking what my protocol would be how many blood drawers would I be going into it was really am I okay revoking my conscious mind from making this decision making and stepping into the unknown so what does your life look like now on
a day-to-day basis so I so this is this was establishing you know the first 30 days was really just the trial and so um I'm we're still in the process of figuring out you know what I'm we're still in the process of personalizing essentially to to my data but what I do is I try and get 100% sleep every single night I do perfect nutrition so I eat the same thing as Brian every single day so it's 1,7 100 calories perfectly you know um mapped out and then I take over 60 supplements every single day
and I I I aim to get a certain amount of um cardio and strength training and exercise in every week and how's it been going it it was really difficult it was much more difficult than I expected it to be why um the process of doing blueprint is really about uh measurement intervention and measurement again so so when we did my Baseline measurements there were a couple things that became apparent one is that people observe me from the outside and this is how I observe myself as well so it's not a commment other people but
that if things look okay from the outside things must be okay on the inside too and so I had a lot of people like saying to me oh you Sur must be healthy because you know you you look healthy so you must be fine my Baseline Fitness testing for example put me on like an average of like age 60 or age 70 just based on my flexibility my strength um my you know cardiovascular health all those kinds of things um and then my blood work for example you know a few things came back off which
is to be expected like my vitamin D and my zinc which is easy to fix but then my oxidized LDL came back high which is extremely concerning because I'm only 27 years old and these are the kinds of um flags that you see early on that can lead to things like stroke or you know a buildup in your arteries that can lead to really serious health consequences so there were a couple things in those like Baseline tests for example that had a red flag then throughout the process I would say that it's because all of
a sudden you're given this huge task of looking after yourself to Perfection you come face to face with the things that are in the way of your better of living a better life so your self-destructive Tendencies and so for me like day one I had like three different exential crisis like moments you know where my whole life crumbled down because you come face to face with things that are in your way that you had never had to deal with before like so you know Brian talks about evening Brian the Brian that you know over at
between 500 and 7:00 p.m. or 10: p.m. um every night for me it was priority Kate I didn't realize before I did blueprint that my whole life has been structured around helping other people and never focusing on myself it was like I was completely blind to the fact that any opportunity I get I would deflect for myself and be like how are you doing what can I do for you you know because I I realized that I didn't have a relationship with self where if other people couldn't see it I just neglected it so in
like little things it meant that I would schedule meetings back to back and I wouldn't make time to you know use the restroom or eat or have proper sleep um and then 10: p.m. would roll around and I'd finish work and the only thing that was left open was McDonald's and so that's what I would eat for dinner um or you know if a friend if I committed to hang out with him on a weekend there was no way I was going to you know say that I can't do that anymore just to get enough
sleep because you know ultimately I cared more about the other people's perceptions than my my own actual well-being people pleas are yes people please are big time and to do blueprint it's sounds like it's the antithesis of people pleasing yeah I would say so um and it's kind of like that you know Brian references this but the the airplane example where you want to put your own mask on before you can help others so you know in this process I've slowly learned that I am functioning better and I can actually do more of that people
pleasing in a weird way anyway by looking after myself first what what have been the although it's just been 90 days what have you noticed changes so as far as actual like results and data it was it was very um straight forward everything improved pretty much across the board um so my my restorative sleep increased by 19% in 30 days my flexibility improved my strength improved like my my leg press one rep REM rep one rep max went from 220 lb to 360 lb in 30 days um I did uh V2 max testing um so
my body's ability to use oxygen when I first did it at the start of the 30 days I was put at the 51st percentile so if you looked at like an age graph you'd be able to predict exactly what age I am that was spot on average and then after 30 days I had increased into the top 7% of Fitness for my um age and gender which is huge for me because I'm someone who has never exercised a day in my life before this I'd never gone on runs I hated the gym I'd never been
trained in the gym it was just something that was like the antithesis of anti- Kate you know um so yeah huge huge changes on my end and my blood work improved we're still waiting on my oxidized LDL to come back but generally everything everything looks really good what's your take on that and things that have improved and the changes you've seen in her I think the most interesting and uh entertaining was the existential crisises where they be they became so frequent I would send her messages just like in a joking fashion like hey like hope
your central crisis is going well today how can uh how can I help but she really was I I applaud her because she jumped in with both feet and she was willing to share the entirety of her internal experience so she didn't try to camouflage any of her pain she didn't try to uh be tougher than she was she was just open and transparent about the entire process and I think that people around us the entire team and uh those observing drew a lot of inspiration because she was open about everything about what she was
struggling with internally and uh she was willing to step into the problem like she she didn't miss a single day and that's hard like there's a lot of motivation to quit or to take a day off and so I am really pleased that um she gave it a go and uh she prevailed it would have been very easy for her to quit hey you 27 yes um sacrifice yeah people think of 20 your 20's sacrifice they think going out partying did you do that stuff before did you like date you know all that kind of
stuff yeah yeah no it definitely was a big consideration for me and like the other thing to add is blueprint especially at the level we're trying to do this at is a full-time Endeavor and so you have to fit this into your existing lifestyle and so it's really difficult even things like you know during that 30-day trial we travel for work and I remember we got back one day and it was like 6:00 p.m. or something like that and and everyone was like zoned after being on the road for 3 days or something like that
and I was like I got to go exercise now guys and everyone was like what but that's the thing like you know my data it demanded it my body demanded it and so I was going to do it it wasn't about you know what I wanted in that moment or not um so it is a very intense thing to commit to as far as like the socializing and all that kind of stuff yeah I I was someone who you know would stay up I mean I would St up working a lot of the time like
I'm a grind culture child like I I really did throw myself into it so I would say that's probably the thing that changed the most on the socializing thing like my friends have been so uh accommodating you know I we'd go out for brunch still and I would bring my blueprint tin and just sit at the table while you know other people having their you know maybe their mimosas with orange juice in it um but yeah I think there have been easy ways to make it fit into my life and the people around me have
been really accommodating which is lovely what's been the biggest and the hardest sacrifice the thing that you you know maybe on the difficult days you miss a little bit you know just so sad but my the first thing that comes to my mind is oat milk lates like I'm such a typical you know uh yeah young person now but yeah I you know there's like little you you realize you come face to face with the fact that a lot of life's small Joys are baked into the things that you do on a routine basis and
so it it took me a while to remap those things um did you drink before no I mean know I was I was like a normal normal person yeah so drinks in the weekend with friends when you feel a little bit guilty if you quit doing this after everything the team have invested in you Brian's faith in you does that not feel like a bit of a pressure yes it does however this was also you can't let those things drive you when you're on blueprint so for example I halfway through my my 30-day period I
started to really not feel great and I would watch my heart rate you know as you get better exercises exercise your Fitness improves it's harder to get your heart rate up and I was going against this metric of I need to get my heart rate over 173 beats per minute um to hit this biger heart rate zone to get my markers um up and I was pushing myself and pushing myself I was you know I documented all this all you know for our YouTube channel and whatnot but I was at this point where I was
crying on the weekend and I was like I don't know if I can do this like I think I have to give up because I just couldn't get my heart rate up and it took me a second to realize that priority Kate had snuck in again but in this really subtle you know back door kind of way where I was holding myself to this expectation of I needed to do these very intense things so I could prove to the public that I can do this I'm going to be you know this blueprint XX when in
reality the blueprint ways actually stop look at the data and if I had done that I really would have seen that my my HIV was down my recovery was down like my body was asking for break but my conscious mind was stepping in and saying you need to prioritize the Viewpoint of others and how they're going to think of you and make sure you just hit these goals regardless of what the data says so I think that to answer your question if I'm people pleasing in that way I just get in my own way but
if you stop and look at the data that's where actually the Insight comes from why did Brian why did you want Kate to do this did you want her to do it and if so why I'm we talked about this extensively and I told Kate that there was no pressure no expectation that uh it was entirely her decision that she could think through it uh there were other people that could certainly fulfill the role so it was Kate's call to do it and even when she was doing it it was entirely her decision whether she
want to continue and so I made it very very clear there was no pressure no uh overriding assumption that was not being exp uh communicated so this is why I think the the the the shift and transition from grind culture to taking care of one's health is there's so many layers uh people are very fast to come up with excuses and reasons why they don't want to do it and I think by Kate doing this it was um a transparent reveal of everything she had stacked up that was stopping her from doing that and uh
I thought it would be interesting because she she understood the intricacies of the Endeavor so thoroughly and she also was aware of how we were communicating to this and she had this vantage point that was really unique uh so I thought it'd be she'd be a perfect candidate to do it uh but again no obligation entirely her call if she thought this would be a good move for her okay blink once if you're being held hostage exactly right right do you want to die I want to have the opportunity to live you want you want
to have the opportunity to live that's very intentional cuz he said he doesn't want to die yeah you might have seen it on the shirt yeah you want what's the Nuance there I don't mind the idea of death you know if it happens it happens but I would love to be able to spend each minute living as much as possible and so that's what this is for me I think I'm I'm on the same page with you yeah I I'm not scared of dying um I don't think you're scared of dying are you Brian you're
not scared of dying um but would I like the opportunity to live on I would like the opportunity to live on but I do also think that what makes life enjoyable is the scarcity the fact that I'm me sitting here now is me CH choosing not to do everything else is why this is so special y totally agree so also I find this like idea of the fear of death and people kind of like barking at that it's interesting to me because I think if anything is more rational to fear fear I would say is
death like out of all the fears I could have in life fear of death is probably one that I would choose to have you know that makes sense to me I'd love to to to Really Want To Live every single second of the day yeah same what how what you how do you think about what we just said that the fact that we are going to die creates the specialness in the life that we have I don't think we know what we're talking about okay fair enough I do what I I think I lose everybody
like you know Kate is a much more relatable person like she you know she says things to people are like that's sensible and I understand that and I say something people are like that's really weird I'm not quite sure what to do with that but I really and so I really am trying very hard to be more understandable to be more relatable and have these viewpoints but I I can't seem to land this idea that it's possible we are so primitive in our current way of being that we wouldn't even dare ask ourselves our own
opinions about anything when you talk about this playing it Forward into the future and asking future civilizations about us or then playing it backwards that does help me understand it because if You' gone a million years backwards and asked them about us they never would have been able to predict this incredible world and we're probably living like four times longer than they did anyway since we've since we last spoke is there anything that's been on your mind that you uh you think is important as an update for the listeners who listen to the last episode
yeah I mean we we it was a a fun couple months yeah gene therapy uh I published a book and we Kate completed her 90 days of of uh first female on blueprint uh doing the full program we made for available for free the entirety of the recipes of blueprint so we basically we've made for free uh the dietary protocol all the exercises all the supplements a book like we basically what I hope is we've given a a blueprint for the future evolution of Being Human and we've made everything available for free for everyone all
over the world wow and what comes next the best is Yet to Come yeah we've got a couple fun projects just give me one uh let's see it's another gene therapy okay yeah to do what to extend life I mean if we really are trying to punch through the ceiling then we you can only do so much with diet sleep and exercise and we've kind of mastered those things so now we're trying to level up on more powerful therapies exciting look forward to hearing the question that's been left for you in the diary is dear
next guest as you look back on the interview right now what's one thing you wish you said or did differently yeah okay I I don't know if I did this justice so I want to I want to communicate with more clarity that regardless of the data and how I feel and all these kinds of things the thing that I always come back to on whether or not this is the right decision for me as in Blueprint is am who's doing a better job of looking after Kate is it current Kate or past Kate and I
would argue that even if it's only a marginal Improvement it's worth taking this step toward looking after oneself just a little bit better and so that's how I feel about this whole process is like I know based on the data I know based on my subjective experience based on any other metric that I'm doing a better job now than I was previously so which Kate's happier I think Kate has no control over her own happiness and so I almost never try to optimize her happiness when Brian sat down he said I'm the happiest I've ever
been yeah is this the happiest you've ever been yes yeah purely go ahead this Kate's happier than old Kate yes but I would say that Kate always is biased to saying that Kate is always the happiest in any given moment Kate is generally a very optimistic and happy person and is the blueprint different for women than it is for men because there's different sort of hormonal and physiological elements to men and women yeah that's what we're currently in the process of figuring out so it took Brian what like two three years and millions of dollars
to get his protocol stabilized so we're currently in that process of figuring out how are we tuning it to to my to my hormones and levels and tracking my data so we're in a very exciting period have you kept count of how many millions of dollars it's cost you to do this uh yeah I counting it's um probably three to four at this point yeah the majority of that has been on the measurement protocols it's the scientific research it's like uh yeah trying to get your head around everything that's ever been published get that structured
in a way that's actionable then doing the measurement but the actual implementation is very cheap like this is the thing is we um someone made a comment the other day that this is the the uh most impactful humanitarian project ever in that the more value is being delivered to more people and um I love the frame that um it's a species wide evolutionary plan and we uh we're we're launching a product so one of the biggest questions we've received like this is one of the more exciting things we have going on is when we did
blueprint started blueprint it was never to make money we never had a commercial plan we never had like some sneaky idea was just like we wanted to P pursue the boundaries of Science and then it became a thing and people are like make this easy because I want to do it but I don't want to spend the time and so over the past few months we've created a a blueprint product stack and I think that we'll be ready to launch in 90 days or so I think it will be competitive with the most nutritious product
in history interesting and it's a supplement it's uh it's it's a powders and pills food supplement extra version olive oil it's a whole bunch of stuff it's basically I think we'll be able to deliver to people at a lower cost you whether we succeed in this or not whether we succeed at the number one spot I like the idea that we're competing with the best the best most nutritious food product ever built in human history and I like that we are at least competing for that slot and so I think it would make sense for
the UN to be putting blueprint into the hands of people and uh than anything else out there and so that's exciting that it's we're just rounding the corner from this novel idea to this full scale Humanity wide conversation on what can we become and basically trying to purge from our society the self-destruction that we've embeded within it hey I've got one more question for you before Brian answers the book question just thought of one go you want to take it um what can you tell me something that you disagree with Brian on um that's actually
really really hard because I think we agree on most things um we typically see the world uh from from pretty different perspectives definely we reconcile them ultimately but we definitely view the world uh meaningfully different yeah yeah I really see myself as an operations manager for Humanity not not because like I just find that that's a role that we have not really tackled as a species yet you know being able to see the systems that underly Humanity at this huge scale and so nutrition is one of these things like we you know this blueprint stack
that we're working on it's almost like your your mom has packed you a lunch box and said here's the basics of what your body has requested for today like go out have a great day you know you've got a budget to go and have fun in this specific kind of way but just like here's what you need at a basic level I think there only a small you can you can change the world with a small a couple of small changes like that that we just haven't thought about on that efficient level if you're the
operations manager Humanity what is Brian Brian is the the Visionary behind behind pushing this I mean when I met it was said you got opportunity to roast me it was like te up you could have get dunked on what did it mean it was like moment for to dunk on me I don't know yeah that's yeah okay so Brian your question then so I will see where can I speak to camera which one okay great as a last time I was on the podcast hi everyone nice to see you you were all so kind to
me in the comments on our last video together and I've become accustomed to get pretty beat up about on pretty much everything all the time and all of there were so many of you who were so generous and kind and charitable and compassionate and I just really appreciate you I read all the comments I find it to be a really informative Source about what I'm doing well to communicate what I'm struggling on and I appreciate your generosity with me uh as I Stumble through how to communicate ideas that make sense in my mind but then
you know they don't land as clearly with others but I appreciate that you're willing to entertain the discussion and uh yeah just it really I was really touched by how your your kindness so you've developed a powerful community that of highly intelligent compassionate engaging people and I appreciate being a member of that because it's these topics are hard and it's easy to lob insults and make derogatory comments it's just so easy to try to pick that off as the form of communication and you this community did not they took a different path and it was
really encouraging to read you read every comment I read most of them does that do does any of it ever hurt you and maybe you should answer this you answer this just collected a whole bunch of Mean Tweets for a YouTube video we have coming out soon Brian ready mean tweets and honestly I don't think I've ever seen Brian more happy than reading Mean Tweets he absolutely loves it I did notice that on Twitter I was like he really loves engaging with this stuff how how how have you got yourself to that place mentally where
you can read someone saying some just the worst thing about you and seemingly spin it into a joke and apparently really genuinely not care yeah not only do I not care I love it why um I mean why why do why why do I love it I mean it's really beyond my comprehension I don't know I mean and maybe you know like in other times in my life maybe I would have been more sensitive to it but I mean I people work so hard at making the absolute most cutting insult they can generate I know
they they spend a lot of time doing these things and I I appreciate the effort you know like it's great I'm not sure why but it does it brings me genuine happiness I I would wager that Brian Brian I lot of people don't realize how thoughtful he is every second behind the scenes he's constantly thinking about other people and what they're going to think so I feel like you've actually explored all of these roasts in your own head and so to witness them come to life it's just like oh fun people are having fun with
me like it's great interesting gosh gosh I do I do I do think that Brian I do think that you're very very thoughtful I even notice it in the way you answer questions you take a pause often and people don't typically do that they just give the answer and then for you to even say to some questions I don't know is again a sign of that thoughtfulness but I always also think people that are that sort of neurotic and thoughtful and always thinking in their head I think God they must be a little bit tortured
in some way like it it can't be a pleasant experience to be that intelligent and thinking about that many things that often because you're going to end up thinking about some things that aren't so great yeah you know what I mean if you can if you have that ability to think you know I think that about Elon a little bit as well like he he speaks about being a young man that had like an existential crisis and and uh made him depressed and then he watched hitchhike as Guide to the Galaxy and that kind of
got him out of his depression but being that intelligent and thoughtful comes with a cost now yeah I mean I I certainly am familiar with torturing myself I've been in time times in my life like the majority of my life I actually vigorously tortured myself and it's only been in the past few years in conjunction with blueprint where I have been rid of that torture and I I think also when people make these biting comments to me they don't even compare with the comments I make to myself I mean I am uh in previous versions
of me I was brutal to myself in ways and of course I know all of my uh I know the underbelly of you know so I know how to make the most biting comment to myself and so I'd say After experiencing that anyone else trying to uh tear me down just like it's totally insignificant it doesn't mean anything to me um this is the thing like if we I guess I'll be sincere for a moment is if like how lucky are we to exist in this moment and if we're really trying to figure out how
we have the most fulfilling existence prioritizing our health and wellness of getting good sleep and eating well and avoiding bad things changes your existence you want different things you think about different things you respond differently to to people's comments you you're a different human and this is in in some ways why I don't trust so first I don't trust any of my own responses but I trust even less other people's responses who are half dead when they're not sleeping well when they have bad habits when they aren't thinking clearly we know this from science that
you you become inebriated and so that's why when I think about Humanity like do we are we actually of the right mind of clarity to say anything about our wants and desires and I think we're all just drunk on addiction and we just can't see our way through this thing and so when we say I want this I want that or whatever I don't believe it we're not our we're not in our best mind state right now and we don't trust our own judgment and this is it's it's hard for us to comprehend that because
we have to trust oursel on a day-to-day basis doing these things and to step take a step back and be like could I be wrong about basically everything takes so much courage to to even contemplate and it's offensive to most people's minds but really I think it's where we we are best to be there to question all all these things and and this is what how I Stumble in these conversations like I know even in talking with you today I know when I say certain things to you they don't resonate right you're like kind of
see your point but like really this this path makes much more sense to me and uh yes I'm really trying to improve at this game uh it's a hard one it's like um there there's like there's one story here I'll share um it's my favorite one so there's a captain navigating the Andes a communication change course 30° north the captain radio's back you change your course 20° South gets a radio back no immediately change 30° north now at this point the captain is irritated uh his authority their Authority has been challenged so Captain radio's back
this is fleet commander so and so of the Battalion so and so whatever change 30 North and of course this has always worked for that person uh always use force and authority and bullying to get whatever their objective is and the communication comes back I'm a lighthouse change course 20 South in this conversation as a species we are the fleet commander our minds are the fleet commander we believe we can bully our way through any conversation is the future worth living I'll tell you right now do I want this fette I'll tell you right now
do I want to sleep versus something else I'll tell you our mind has an infinite depth of answers and it knows all things I think the future could potentially be a lighthouse when we offer up a response about something we want feel think imagine whatever our tactic that has always worked for us in the past so we can just bully our way through all things is somehow not going to work anymore because it's a lighthouse and that's what the future future feels like to me is we cannot use these tactics that have worked for us
in the past that the circumstances have changed so radically the new the old rules don't apply a new game is coming and like sure we don't know what's going to happen and sure we don't know if it's going to be positive or netive we don't even know if we'll have a conception of positive or negative like maybe those ideas will even go away like we have no clue whatsoever what our existence would be like and this is like why purging Society of this stuff is interesting to me like Why would not wage war right now
like wage war on this it's it's ruining our chances of the future even something like like the hallow Halloween holiday traditions why are we contributing to the dying of our children by giving them sugar as they walk around from house to house like how are we this foolish got our Halloween [Laughter] sponsor joking we haven't really no it's true though but that's the way we've designed Society but I'm I'm hopeful about that because conversations like this um and all the podcasts out there that are having these conversations are changing the dial I've seen an evolution
in myself over the last 12 months of doing this the the types of subjects we're talking about and sugar and ultr process foods and sleep and all of these things so if it's gently nudging me I'm convinced it's gently nudging my listeners and there's more shows like this all around the world and we're all kind of becoming awakened to it because we're feeling the symptoms the symptoms of that discontent the depression inflammation killing everybody and cardiovascular diseases so I think it feels like there's a slow but certain Uprising in society I agree I that I
perceive the same thing thank you so much Brian thank you so much Kate really appreciate you sharing that with me um so interesting and I really hope we can have this conversation again when you hit more Milestones everybody needs to go and get the extra virgin olive oil because as I said everybody's been raving about this extra virgin olive oil but as I said a second ago I really really trust yours so that will be the one that I'm stocking in my house thank you Brian thanks for having us thank [Music] you as you'll know
this podcast is sponsored by hure and one of my favorite products that they've ever created is their hu Daily Greens it actually performed so well when we released it that it sold out completely and the only thing I'm back here to say to you guys is that it's now back in stock it tastes amazing and it's actually got 99 One vitamins and minerals and whole food ingredients in one scoop it's nice not to have to think about taking lots of different pills and vitamins in the morning I can just take this and I know that
I'm giving my body a good dose of all the vitamins and minerals that it needs every morning it's a lot better tasting than having to force down some of the other green powders I've tried and it's really reassuring to know that I'm looking after my body properly unfortunately and currently this product is only available in the US so anyone in the USA head to hu.com to get it before it runs out again but anyone that's not in the US and wants it to to come to their country please send me a DM a direct message
and I'll speak to the team at hu in our board meetings and I'll let them know that you want it in your country do you need a podcast to listen to next we've discovered that people who liked this episode also tend to absolutely love another recent episode we've done so I've linked that episode in the description below I know you'll enjoy it [Music] oh