How to Plan 2024 in 24 Minutes! With Jesse Itzler

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Jesse Itzler
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all right are we live are we live are we live I'm a minute early I'm never early for anything that's my goal for 2024 I'm gonna be on time I'm starting on time 11:30 Eastern we'll give everyone a second to jump in here and we're gonna get going hello everybody yes I'm so excited for this this is I'm in my office my home office and um this wall of fame while people jump in I I'll just tell a quick story before we get started as people jump in so I'm not going to start the 24
minutes until everybody's in so this is a wall of my wall of fame behind me um this is my wall of fame a lot of I collect a lot of hip-hop art which is appropriate it's the 50th anniversary of hip-hop and when I started out in music I had a record deal and right after I did a show called Club MTV uh my my record company is like it's gonna happen for you Jesse it's all GNA click in now and they whisk me to Pittsburgh to do my first concert ever and when I landed in
Pittsburgh I got off a plane and there was a rack of magazines like a magazine rack at one of the concession stands or whatever I look at the magazine and like that guy looks so from it's me on the cover of rap Pages I'm like that's like an entrepreneur being on the cover of Forbes I was like this is unbelievable like didn't didn't no one told me I'm gonna be on the cover of rap Pages like this is crazy so I got the magazine I got grabbed all the magazines I'm going to send them to
everybody that I know like my grand every 's getting a copy as I'm waiting online I look at the headline of the magazine and right over my face in big letters it said are white rappers ruining hip hop I was the poster child for that so anyway this wall of of Fame behind me it um it reminds me of that era anyway hello everybody we're gonna get started just wanted to give everyone a second to jump in here in the meantime I see we have people from Mexico here Tennessee Alpharetta Georgia I love it Jersey
hello amazing the chat room is blowing up I love it I'll be checking in we're going to do first of all take out a pen because we're gonna cover a lot a lot in 24 minutes and um I only have one goal in the next 24 minutes and that's to help everybody here plan a year that you're proud of I just at the end of this 24 minutes I want you guys to be excited that you're planning a year that you're really proud about and I feel honored to to be in a position to help
you with this um this is my third year doing it people get a tremendous amount of value out of this I keep it short 24 minutes or less and the clock has started um and the stakes are high like we don't have a lot of time um to mess around and be like and just wake up and wing it next year so we're gonna create a really a really good plan for those that don't know me I'm Jessie itler um I say that but surprisingly I was just on a run literally 30 minutes ago and
someone pulled up next to me in their car in my neighborhood and rolled down the window and said Jerry you're are you Jerry from Instagram like I'm a car I was like no I'm not Jerry from Instagram I'm Jesse ller for those that don't know me quick backstory uh I'm a Serial entrepreneur I've had a very unconventional Journey as an entrepreneur and I know many of you have been here with me for for a while for years so you know the story but for those that don't um I started out in the music business I
was signed to a record label called delicious vinyl right out of college I had a record uh out in the 90s it didn't do so well and then I had a series of very interesting jobs I was a kidy pool attendant um I sold carrot and celery sticks door to door um I sold Chicken shrimp and meat door too out of a food truck um at a t-shirt company that failed I had a marketing company that failed um I sold I just a lot of things didn't work for me in my 20s um but I
was a guest on a private plane when I was 28 years old and when I landed my partner and I were like let's start a private jet company so we can fly like this this is insane and uh we built a company called Marquee jet that went on to do five billion dollars in sales and we sold it to Warren Buffett's birkshire hathways net Jets uh then I had a coconut water company with a uh Mark ramola uh started a company called ziko coconut water which I partnered with him on and we sold it to
cocacola a couple of years later um I've had five exits in my life I've had a lot of egg on my face too along the way I'm a father of four I live in Atlanta Georgia with my wife Sarah who owned started and owned a company called Spanx and we have we have four children and like I said um you know with a busy life of family mixed with work mixed with my mom who's getting older and a lot of responsibility having a plan is is really important I want to share with you guys how
I plan my year um to to manage all of those things to really get the most out of it you know and the average American lives to be about 78 years old and I'm I'm I'm gonna turn 56 this year 56 man that means if I'm average I got 22 Summers left and I love Summers and I love my years and I really want to maximize them I don't want to wake up at the end of my journey and be like yes I was the 80% version of self like nobody here signed up for that
and having a plan is a really important part of that so as we go into into December um I want to share how I plan and I'm gonna do it right now before we do that anybody that ever gives a presentation or a talk it's really important when you start a speech or a presentation even if it's for your for your people in your office or at a meeting you want to tell your audience what it is they're going to learn so they can f and what you're going to talk about so they can follow
along on the journey so so today I'm going to cover three things very very quickly and very effectively the first thing I'm going to talk about is how to close out your year I think going into 2024 and closing you have to first close out 2023 and I'm gonna show you how I do that in about a minute from now the second thing I'm G talk about is why to have even have a plan like why even have a plan why not just go into 2024 and do what you did last year and wing it
we're gonna talk about that and the third thing is I'm gonna get into specifically the system that I use to plan what ultimately will look like this this is my plan for 2024 I'm gonna show you how to do it so let's start with closing out the year so um I think it's really important for everybody here I always say like I love to get light in December I love to go into 2024 with momentum I think that's really important I don't want to have like clutter a lot of things on my mind I don't
want to be heavy like emotionally going into the new year so I have a very specific closeout routine that I do and it might sound obvious uh it might sound hokey but I'm telling you I've been doing it for a long time and it really helps me like free up energy in my head to focus on my year and not like play play catchup for things that are like leaking into the into the new year so the first thing that a couple things that I do um everybody has their own method to closing out the
year but the first thing that I do to kind of get light is I work in my closet I just things I don't wear it feels great to me emotionally to donate so I go through my closet I look at the stuff I haven't worn I'm like this has been here for a really long time and even some stuff that I have worn and I'm just like um if it's a jump ball whether or not I should keep it or donate it I usually just ask myself one simple question I say does someone need this
more than I need it the answer is usually yes it goes in the Donate bin so I get really try to like really like clean out my closet it feels really good to walk into a closet that's not cluttered I clean up my desk I have a lot of papers and stuff on my desk like I don't want that around so I clear that out I want to make sure I have a really good desk and a really clean email email I love to go delete all in my email I like to start with zero
going into the new year um that's really important to me also with emails I like to unsubscribe to things that that are just clogging up my email it drives me nuts so just spend about an hour and I go through my archive and I just delete or unsubscribe to things like that my car full clean out I don't want to messy car in 2024 this might all sound irrelevant and why is this on a planning call it's very relevant it's very relevant because it's an indication of what you are becoming going into the new year
I'm coming in light man I'm coming in with high energy and I'm coming in clean my mail my bills all that kind of stuff I go through it make sure that I'm on top of all my bills make sure that I'm responding to all my mail I'm canceling all my subscriptions and recurring um recurring payments that I don't don't need I don't need AOL from 1994 anymore so I'm going through all that again in the spirit of getting light and then most importantly um I write handwritten letters I write handwritten letters to the people that
have had a big impact on me this year that might be someone that I was maybe for me I was on a podcast maybe it was a vendor that really helped me with something at work but I am really appreciative of the people that had an impact on me spiritually emotionally professionally and I like to write between 25 to 50 handwritten letters people remember it um it breaks through clutter it's effective and it's a great way of showing appreciation so part of my closeout process for the year is to write handwritten letters I've been doing
it since I'm 22 years old and I still still do it and people still comment to me so on it so if you want to really have an impact that's a great strategy um and then lastly I would just say for all the business own owners out there or even homeowners just make sure you're going through your tips your bonuses um all your reviews just like a business would close out and have business reviews I do that personally I take inventory on 2023 what I've accomplished the races that I've done um the the wins and
losses that I've had in business what I didn't achieve what I did achieve and it doesn't like this whole process that just I'm talking about of closing out the year it doesn't take a lot of time but it's really important so even a couple of hours you can knock out your whole kind of closing out the year process and it'll really help you kind of like solidify and close the chapter of 2023 and move into 2024 every business in America America closes out the year every professional sports team has an exit interview with their players
at the end of the season to talk about what they did good and what they did bad so I don't have a a committee we don't have committees around us but we can take a little bit of time and take a little inventory on what worked and what didn't so before we get into planning I just it would be I would be at fault if I didn't talk about the importance to me in closing out my personal stuff for 2023 to start out 2024 um the second thing I want to talk about is why I
have a plan um I feel like most of us and most people on this call I don't want to speak for everybody um tends to play Life on defense meaning that their calendars fill up with other people's requests for for their time zoom meetings doctor's appointments and all this stuff and at the end of the year your calendar is filling up with everybody else coming at you you're playing defense and you don't have a ton to show for it and I think it's really important in 2024 that we get excited about the year that we're
planning a year that we're excited about and instead of playing defense I flip that model upside down and we're about to play offense for 2024 we're gonna lay out a system that will help you guys plan A year of Adventure um success something that you could be excited about and um most of us also like we live our lives in routine wake up go to work or work out go to work come home dinner kids maybe go to sleep and repeat and routines are great but they can also be a rut like you can't get
better doing the same thing over and over again um and as you get older creating newness is really hard the only way you really get newness is if like you plan it so I want to share with you a little bit of how I plan newness around my life and I also want to say that it's important to plan because it's important to prioritize you and it's important to put yourself even before work it's important to Prior prioritize your health what you want to do and um to get the most out of the year so
having a plan there's an old saying that Wars are one in the General's tent having a plan is critical so now how do I do it so I have a very simple thing so first of all I just want to say this I found that in business in life it's like a Rubik's Cube even planning like when you don't know how a Rubik's Cube in business it's really hard when you don't know how to do a Rubik's Cube it's really hard when you don't know how to do public speaking it's really hard when you don't
know how to map out an effective year it's really hard but once you know how to do that Rubik's Cube you can solve that in like 45 seconds so once you break the code it gets really easy easy I've been doing this system since I'm like 21 years old and man I just like I don't think I could have a better life it's amazing so like I mentioned this is my 2024 already baked out kind of each color um represents a different thing whether it's travel or speaking or um trips with my kids or my
races and I have an amazing 2024 and it's already fully baked all I have to do is follow this script all the things I want to do are already baked so like my 22 24 is amazing I just got to follow the the thing I laid out so here's how I plan my year I love this and for those that know this and have been following this I know you can leave in the chat what years what your years have been like and some of the things that you've achieved just so people know that this
thing works so I do three things to start the year okay the first thing that I do is something called a misogi a misogi is an old Japanese ritual and the notion around a misogi I've taken the Liberty to change it a little bit the notion around a Mogi is you do one big year defining thing every year so like last year I had a massive one I wrode my bike Across America but in 2015 I launched my first book living with the seal in 2017 I launched a business called 29029 you should be able
to look back on your journey and at the end 365 days have one thing that really defines your year like a real true year defining thing so that could be for you I'm gonna run a 5k this year I'm gonna launch a podcast I'm gonna learn how to knit or sew I'm going to what you know I'm gonna maybe it's a a a crazy adventure that you want I'm I'm doing rim to rim to rim this year with my friends but I think it's really important to have one big year defining thing now you don't
might not know know what that is now but just having it on your radar something that you're excited about something that challenges you something that you're maybe scared of put it down on the calendar put it down on the calendar and prioritize you so other things don't fill up your schedule and you can't do it once it goes down you start to build around that so I encourage everybody here to choose one big and there's 3,000 people one big year defining thing in 2024 that's called the Mogi the second thing that I do there it
is m i s oi Richard ran a 5k with his son in 2023 um Jackson Hole and Whistler 202 did 20 Tracy did 29029 you first music album ran two 100 milers I mean there's incredible stuff on the second thing that I do is every other month I take a day of the weekend or maybe a whole weekend so one day every eight weeks every other month I do something called Kevin's rule Kevin's a great friend of mine who obviously I coined this after Kevin I was on a a trip with Kevin and our our
children my son was like eight his daughter was nine at the time and we went to Mount Washington um in the middle of the winter and we were camping out in the snow I said Kev there's eight billion people man in the world eight billion people and we're the only people on Mount Washington this is unbelievable I said how often do you do this and Kevin lit up man he's like oh every other month I do something I normally went to done on a weekend I said what do you mean he said like instead of
watching the Georgia football game I I might take my kids fishing I might do the Polar Plunge in in Coney Island I might go take a class or go to a concert or an event or go to a seminar or something I wouldn't have done I said 'w why do you do that that's amazing like if I can't take one day out of every eight weeks my work life is way out of balance he said um yeah he said well look I've been doing it ever since I graduated college he said if you're 30 and
you do that until you're 80 years old you just created 300 six times a year a mini Adventure Six out of 365 days times 50 Years of Living that's 300 Mini Adventures that you normally wouldn't have had that's that is um 50 year defining mogis 50 year defining mogis and 300 mini Adventures you won life like what an incredible life work and all that that's gonna happen anyway that's going to fill in around that that's an amazing thing so I put it on my calendar I'm going to a basketball camp this year I'm going I'm
inviting my college uh friends and roommates up for two days at my house I'm going to visit my mom and I'm treating my mom to something I'm taking my kids on some oneon-one trips it goes on the calendar and the third thing so I have one year defining thing six mini adventures and the third thing doesn't go on my calendar but it's really important for me every quarter I had a winning Habit to my routine one winning habit so like I don't drink enough water the first quarter of 2024 I'm have 100 ounces of water
every day I'm never going to be a late to a meeting it started today I'm never gonna be late to a meeting I'm gonna add a 10- minute a day meditation practice to my life so if you add one giant thing do everything the same in 2023 don't even change any don't even change anything add one misogi six manyi adventures and you layer in four winning habits just by definition you're gonna have an unbelievable year a better year probably than 2023 so that's what I do I put those things on my calendar first I don't
have them all flushed out maybe today but when I do they go on my calendar I like to use a paper calendar I like to use my calendar because I like I'm visual and I like to see everything kind of in a 365 days so I can see where I'm spending my time and where my gaps are and I can track towards my goals and and and it also helps me having it on on something that's paper it helps me kind of um visualize where I'm going but also keep track of my accomplishments because it's
hard for me to scroll I use my phone for my appointments and stuff like that but the stuff that like lights me up that I'm excited about I want to see it I want to see it I want to see it on like I need I need that I need things that I look forward to you know I have a lot we all have enough pressure with work and our kids and everything like put something that you're excited about down prioritize yourself before your work like at the end of the year you should it should
be a year that you you like you're proud of like you feel like we all have one thing in common we we want to feel accomplished but we control that by putting in what we want to do like newness doesn't just happen you have to plan it so I do those those things and I put them down on my calendar and then there's other things that I do that are important to me do one-on-one trips with my kids I have four children so I'll do a one-on-one trip with all four of my kids I put
down a Valentine's Day dinner with my daughter I do quarterly trips with my wife they might even be stations but we have four times a year we have date night once a week they all go on my calendar and they're unwavering it's unwavering I have a rule that I'm never too tired for my kids I have a rule that I'm never too tired for my kids so if my kids want to have a baseball catch and my and I just came home and it's 8 at night and I'm tired that I can't that can't Trump
the baseball catch it doesn't go on my calendar but that's a rule of mine going into 2024 so we're at what are we at we're 22 minutes I got two more minutes let me give you a couple of things on planning your day so by the way there any questions on that first of all I'm like I'm nervous today I never get nervous I actually nervous because this matters to me I'm super passionate about this um I feel a tremendous responsibility having so many people and I'm honored I'm honored that so many people have tuned
into this today to listen to me I feel like but I also feel like I have a lot to share I've been in business for 35 years I've had success and failure I've tried a lot of different systems to me this is the simplest goals resolutions all that I'm not saying they're bad but it doesn't work for me this works for me everybody here can have a big goal and everybody here can take six mini adventures and don't use money as an excuse oh Jesse well you no money makes it easier for sure but when
I was doing the polar plunge and Cony Island it didn't cost anything that trip to Mount Washington I took with Kevin and my kids $18 to park and a sleeping bag all right like don't I'm not talking about going and climbing Mount Everest I'm talking about what do you love to do do it because your relevant years shrink like this they go I'm 55 I just rode my bike across country with my friends I'm warming up now took me a minute when I was when I was bik biking across the country I didn't see any
eight-year-olds on their bike when I was wakeboarding this summer I didn't see any 80-year-olds doing back flips in the lake like the window to do things that you love to do it goes away 2024 should be the year of urgency for everybody here it's now it's like there's I went when I went I went with Kevin a climb now I'm gonna go over I'm going I need five minutes bonus time because I got more to share I went with Kevin to Mount Washington uh to climb Mount Washington with my friends I told every it's only
four miles to the top in the winter yeah the 24 over minutes is done we're going we're going stay with me I go with Kevin I'm telling everybody we're going to climb out Washington they're like oh are you a climber do you clim I climb mountains that's only four miles Kevin said it's not technical we have but it's dangerous in the winter it's super cold so I blast it out I'm going to Mount Washington people like amazing you're going to the top I'm going to the top we have a pack if we don't get to
the top by one o'clock we're turning around because it gets dark the temps drop the winds pick up it gets really dangerous in fact Mount Washington the winter is one of the most dangerous mountains to climb we get to about a quarter mile at one o00 from the top I'm like Kev it's one he's like yeah we're close to the top my friend's like we got we got I'm like I don't know man we said we said 1:00 when we were of s sound mind we keep going doesn't feel right to me 115 130 I
said guys I'm out I'm going we're going back we bail we go out I come back my friend's like did you get to the top like no I come home I said to Sarah I'm so mad we didn't make it to the top my friends are I mean this is crazy she said sweetie get a guide that can help you navigate train for it and go back next winter and knock it out and I'm like next winter I'm going back on Saturday is you are you thinking like oh I'm gonna do this next in 2025
I'm saving the good wine it doesn't work like that man we're at an age where people are my my friends are getting diagnosed with stuff 2020 you're playing for 2025 I'm 55 my mom's 90 let's look at life in a fiveyear window let's look at life in a fiveyear window and let's look at my life in a fiveyear window five years from now my oldest son's in college there's no more family dinners he's gone my mom she's 96 97 God willing man 96 97 like there's a chance our grandparent you know Sarah's parents my parent
I don't know you know I don't know I'm 60 and five years my kid I'm almost an empty nester it's now those family dinners are 2024 the race you wanted to run 2024 the podcast you wanted to start 2024 the trip you wanted to take 2024 get excited about 2024 tell the world this is my year tell put a post up when we're done hashtag it 2024 is my year declare it put a flag in the ground like send a signal to yourself that this is my year to dominate the year because you don't have
the luxury of waiting to 2025 because you don't have a crystal ball and you certainly don't want to have the regret that like yes man I was the 80% version of myself I was the 80% version of myself when it's over let's shft gears for one second planning your day planning your day I'm a big believer in evening routines people talk about morning routines by the way give me nine more minutes I'm a big believer in evening routines people talk about morning routines and they're important but to me my day starts the night before I
lay out my day the night before I'm not what are the best C CEOs in the country they have three the best CEOs are like two or three assistants they walk in and they get a piece of paper and it says oh you know um Kate you have to be here at nine at 10 I'm gonna whisk you here 11 you have a you have a lunch meeting 12 we're gonna come here for a zoom we don't have three assistants but the competition's too good we can't wing it so the night before I lay out
my day I'm running at seven I'm taking my kids and carpool at 8 nine o'clock I have a call 10 I let so and I follow the script having an evening r where you lay out the day the day before is really important I made a list I call these vitamins you can do this too great exercise if I said there money wasn't an issue and time wasn't an issue and you're gonna write out map out your perfect day what would be the five or ten things that you would want to do during the day
I call them vitamins because when I was a kid my mom used to take you know take your vitamins to get all the all the nutrients and stuff that you need to be strong what do you need for me running I like I need to run sauna and steam I love that I love Co plunges I love playing with my kids I love going on walks with Sarah I don't love it but Sarah likes to have spend some time and talk that goes on my list I'm not a huge talker um so I made a
list of all the things that I love to do now I play this game called spelling be that the New York Times has on their app I love it I made a list of the 10 things every day those are my vitamins I can't do them all every day but you better believe every day I take one or two vitamins on that list for me I take one or two of those vitamins every day for me because if my wife or my work take away the things I love to do I'm going to resent them
I don't want to resent my wife I don't want to resent my boss I don't want to be a boss that people resent because I'm taking away what they love to do but if I check the Jessie box now my wife wants to go to the Opera and I don't like the Opera want to go to the Opera but if I ran and I saw it I did the stuff I love of course I show up so much better if I have a big misogi on my calendar I show up better it makes me more
interesting people in in the in the kitchen in the at lunch at the office what oh you're doing rim to tell you're doing rim to rim to rim tell me about it the more you experience the more you have to offer so this this experience-based living is so important so I planed the night before I try do two or three vitamins I try to create early momentum in my day by getting early morning wins that could be as simple as like cleaning up my room or making my bed or going for an early run but
I I I try to do that as well so um just a couple of thoughts in in um planning your day so quick summary all right having a plan is really important um creating a year that you're proud of declaring it to the world man this is my year here um is really important clearing out and closing out 2023 really important for me putting things on a calendar a big calendar really important having a misogi a year defining event six mini Adventures creating a new winning habit every quarter um for 24 minute webinar pretty good
advice it's pretty good advice it'll get you pretty far and then the last thing I would say is for 2024 the most important thing because not sometimes your misogi calls you sometimes your goals aren't the goals you chose they choose you so like when my dad has Alzheimer's that chose me I didn't choose that that chose me so some sometimes times you have to show up for things that you didn't expect and your year gets turned upside down they don't tell you that in Google but that happens like when you search how to plan they
don't say your year might get turned upside down the one thing that we all control here is our attitude in 2024 and how we show up for people how we show up for people Taylor who's with me just ran a 100 mile race I I'm still bummed that I couldn't go because I had something with my family that a family reunion at my house you show up for people 2024 should be the year of showing up because it's free and everybody can do it Callum handwritten letter thank you congratulate like be a good human in
2024 what else can I talk about all right real quick quick um thank you guys I know um I also just want to let you guys know that um for anybody that wants to do more training with me in 2024 I'm really excited about this but I'm launching a new program in 2024 a live training program called the round table very similar to this where there'll be 10 different lectures that I'm doing based around business networking parenting all live calls how to run a race um where I'll be doing things like this short little we
webinars um around the topics that I think matter the most to people it's called the round table it's my seventh year of doing coaching and we're starting it on the 1 of January um this year I'm doing it a little bit different in addition to the live calls I'm also going to be doing expert-led workshops on specific topics for example how to write a book how to start how to start a business how to run my first race so topics that'll be like little Breakout out uh workshops throughout the year as well um you know
I love the community we've been able to build so if anybody's looking for kind of life coaching that incorporates business um mindset Wellness all of it it's going to be like my best practices in web webinar live formats like this I love live because you can react to the chat room and you can share things that happen real time um this year they'll be a a a group Le um app so to speak where you can access stuff if you can't make the live calls they'll be ond demand playback for the entire 12 months and
there'll be great networking opportunities within the community so Alex you can put the link in there it's called the round table if anybody wants to do it it's like $62 a month um some of these programs are incredibly expensive I wanted to price it like very affordable it's like the cost of like going to a movie with two people it's 747 for the year six which comes out to $62 for the month and as a bonus for anybody that wants to join in the next 48 hours um we're including um the entire normals broken course
that I did last year it's a 12 video um program about how to just do things unconventionally to get unconventional results in all areas of your life so I'm really proud of that program it was $400 course um but if you guys sign up in the next 48 hours so um I know a lot of people have been dming me about that so I wanted to share it all with you guys called the round table I'm super psyched for it and um that's the only coaching program that I'm doing this year other than um the
premiere program that I work with um you know Executives Etc so yeah I'm excited so I hope you guys enjoyed this um let me see any questions in the in the chat room uh that I can answer real quick I went a little bit over not bad for me though I'm long windsday but we got the meat of this in in 24 in 24 uh minutes um God could you guys pick a couple questions because it's going kind of quick I can't even read it yeah I just want to say like I I still get
nervous like people always ask do you get nervous when you speak and um I get excited when I speak but I'm super prepared you know I do that basically for a living um but this I was nervous because I feel a tremendous responsibility I feel like if you're in the coaching space it comes with tremendous responsibility and I want to make sure that I give advice that like Has Come From Me Not that I've read about but like that I've battle tested and and share things from my experiences that have worked for me and haven't
worked for me and I'm telling you like New Year's resolutions haven't worked for me they really haven't this very simple system of like getting a calendar putting a big thing down six mini Adventures adding a winning habit like over time really has had an impact on me like the consistency of it has had a because I'm not asking like to upend my entire life it's like all right I'm gonna do these three things and I'm gonna stay with it year over year and like it's made me like do some incredible things I've done Ultram man
I wrote my bike across the country I've learned incredible skills I want to learn how to free dive I want to learn how to ride a motorcycle these are all Kevin's rule things that I've done like it works man it works um let's see are there any questions you guys can pull up not oh the sticky notes yeah so when you get the calendar calendar we sell this um they come with sticky notes like this and I just assign a color each color represents a different thing it's your calendar first of all you can do
whatever you want with it but for me like orange is my travel yellow are my races this is 29029 over here this is all travel this is speaking so I have different colors that represent different things and then what I like about sticky notes what I love about it is plans change I can move this around when dates change you know I get to see the colors and as you get the calendar and you use the sticky notes you'll you'll rep you'll know what each one represents green are my kids so the green are things
that I'm doing with my children you know I'm taking my son to D Washington DC putting it on the calendar you know there's 365 days if I invest 20 to 25 of those days that's not even 10% of the year with stuff around my that's not even 10% stuff around my family and things that I want to do that's fraking amazing and if I do that 10 years in a row that's 250 things I've done with my kids and my friends like that's what I'm talking about man it's like prioritizing you and your life first
uh yeah everybody in the executive program uses the calendar in the premiere program if you're interested I didn't talk about that you can just uh email us it's info jess.com info@ jesse.com if you have any interest in that um that program only has 30 spots and last year we had a 100 uh 90% retention rate which is insane and uh so we opened up 10 more slots this year yeah any what other questions tou on a few more points about the round table which are excit the round table well I mean I love doing live
calls like this I feel like um that's the best way for me to give real time input versus like recording a video no knock on anybody that does that by the way everyone is their own style I like live I like being able to feeli questions and I picked the topics that I thought were most important how to make new friends I think that's important I met of the 10 guys that went on my bike Across America I only knew and they're like my best friends now I only knew one of them 10 years ago
so like making new friends as you get older and getting rid of Friends by the way people change I change getting rid of aggravation when you get older or maybe friends that are high aggravation is important so I'm gonna talk about that it's people don't talk about it networking business I mean I think I've been in business for 35 years so obviously I want to share things that I've learned I don't have the energy to start another business anymore I don't think right now at least with my children but I have the energy to share
what I've learned and share um best practices and what's worked for me and what hasn't worked for me and that's what I'll do in the round table it's also like people ask me like why are you doing that like you know it's insanely rewarding for me like this is rewarding when I see people and they're like I haven't seen my mom you know I always because I really talk a lot about the importance of making amends family Etc a lot of people have gone on trips in my program to see their parents and they thank
me like you know that I would have never have taken that trip and I'm so glad I did I'm so glad I showed up um Etc um was never go to the here this is a book I'm working on like this stuff is important and people don't talk about it you know and I think that you know on a program like that that's 60 bucks a month or 700 bucks which I'm not poo pooing or belittling at all it's you know but if you could get a couple of nuggets out of that in the course
of a year that positively impact your life maybe they help you get a sale or a promotion or show up better um I've had mentors my entire life before the Instagram that I've learned from that have had a huge played a huge role in where I am today from a health perspective Harvey diamond from a business perspective Bob Silman that have really influenced me and um I'm a compilation of people's of the habits the best habits of the people I've met through the my 55y year Journey on earth when I had Marquee jet I was
20s something late 20s we were flying The Who's Who of athletes CEOs entertainers Executives I was obsessed with their habits how do you live rich my dad own the plumbing supply house how do you live rich where do you vacation how do you spend your money where what restaurants to go to in Dallas new I want to know everything and I am a walking compilation of those conversations of all the best what time do you get up what time you go to sleep what newspapers do you read like I was a sponge for that in
my 20s and 30s and um I feel like I can offer that to people that's a really good I did all that re I lived on the monastery for you I can tell you what I learned living on the monastery so I I've always been curious and a learner and now I'm a share man I got a lot to share and all the yeah all the topics are on jesse.com I've already laid out other than the workshops all the topics for the round table can you post the link again Sutton for anyone interested in that
yeah it's going to be great s are there payment plans yeah so we have the typical Che yeah there's a checkout plan a pay at a payment plan a checkout see I by way we don't even have a sales rep on my team like there's no salesperson at my company like it's so bootstrapping grass Rooty hopefully authentic would be a word um this is the only way I can get the message out about it so here I am but I'm happy to ask a answer answer any questions um more questions anything else we're good there
will be some q&as after the the round taes but also I'll be dressing them in chat public speaking will be something that we talk about for sure um I think that's what public speak yeah the public speaking one we did last year was amazing I'll redo it this year it was public speaking not just like to give a keynote but also public speaking for money raising public speaking for presentations because it's completely different than giving a keynote um public speaking if giving a keynote you know if you have to give a if you want to
give a presentation public public speaking is probably the most important skill set or one of the most important skill SK skill sets you can learn and um I don't think I could take everybody from a baseline of zero to getting a bazillion hits on a TED talk but I I do think I can share tips that can make everybody more confident and lay out a a format that people like I said it's a Rubik's Cube once you get the format it's it like it like whoa that's that's way different quick quick story I got a
couple of minutes if you guys have a couple of minutes let me give a quick story when I turned 50 I wanted to make a list of the 50 I made a list I didn't want to I made a list of the 50 things I wanted to do that I never learned how to do in my life like ride a motorcycle I wanted to get really good at pingpong I wanted to learn how to ballroom dance I made a list and I started bringing in coaches to help me learn those things the first coach that
I had was in free diving so when the free diving coach came they wanted to get a baseline so they they they put my head under water and by the way don't ever do this alone if you're ever holding your breath under water you want to Spotter and every 15 seconds you want to give a signal with your finger so they know you didn't pass out there's something called shallow water blackout very dangerous so you want to have a spotter which I did and there like 15 seconds I'm like I can hold my breath I
run 100 mile race Miss Miss instructor we're going to be here a really long time while I'm holding my breath so you might want to go for lunch and come back because I will still be holding my breath 15 seconds boom I give the signal 30 seconds I come up for a I'm like I can only hold my breath for 30 seconds retest me they put me in 15 seconds 30 seconds one Les no two lessons later by the way there's no correlation between holding your breath on the water and being a runner zero two
lessons later they retest me three minutes six I 6X it in two it's the Rubik's Cube I didn't know you have to do a breathe up you have there's a there's a technique to holding your breath underwater once you learn the techniques and the strategies of business of networking parenting sleep how to write a book public speaking once you get that Rubik's Cube man it becomes a lot easier so that's what I'm doing in the round table I'm trying to like be the howto version the Rubik Cube version in the categories that I feel qualified
to talk about public speaking is one of them any other questions in the chat I have um so how to avoid burning out it depends in what I think one of the best ways to prevent burnout is to do things like outside let's say like burnout in work is first of all you have a work resume and a life resume let's just take a step back you have a work resume and a life resume I've always felt like your life resume is as important if not more important than your work resume your work resume is
going to happen it's going to fill in you're going to climb up the corporate ladder maybe you're an entrepreneur and you take a shot at something yourself but you're always focused on this but we don't spend a lot of time on on this our life resume I've always found that one way to prevent burnout at work is to put things on your life resume on your calendar that you're excited about it makes like when you're excited about something the clock speeds up it def your your attention like it's easy to get bottlenecked if it's just
work and then you sacrifice your life resume so I've been able to avoid burnout a lot by balancing my workload with things that I'm excited about uh and that that's really helped me I also take breaks if I feel like I'm like you know like even just recently I said to Sarah I'm like I need to go away from the kids you I love you guys but man I need time away that that's okay you know what she said yes you do go take it and I let her do the same thing like we need
to recharge you gotta unplug you got to plug the phone in the wall once in a while so I'm super aware of that SAR how do I syn my calendar are you guys answering any questions in the chat too because yeah um by the way I'm here in my office with Alex Sutton who's running the round table with me and Taylor Who's over here Taylor help helps me with my social and Bianca and that's that's our that's our team that is a good part of our team small team um so I sync my calendar with
with with Sarah so like I am a huge calendar person obviously I also have a desk calendar that I use um and I have a planner that I travel with so like I take planning super seriously it's really important to me I feel like the if you plan if you don't plan it won't happen Sarah and I um sync our day-to-day stuff on our phone in in like like a Google Calendar or whatever um but we meet on our calendar um minimum monthly and usually and as needed so like we're constantly she has a big
calendar too and we're constantly like um going over like kind of month by month like our first quarter is fully synced fully planned she knows the days that I'm traveling they're on her calendar I know the dates that she's she's traveling it's on my calendar and the stuff that we're doing together so and then we have a big calendar we're like the calendar family for our kid stuff that hangs right by our kitchen that just has like their day-to-day activities four kids different sports multiple Sports so you know every day I can see that I'm
visual that's why I like calendars man I'm visual I need to see it so that's how we do it yeah how can how do you reinvent yourself later in life well Gandhi said it best he said learn like you live wait learn like you'll live forever live like you'll die tomorrow so I think even as you get older like I'm very curious um I love learning so um my dad started painting when he was 80 years old he discovered his love for art at 80 on a trip to Italy and the last 12 years of
his life he spent every day painting so he completely reinvented himself at 80 he got a Lifeline literally at 80 and you know he got it by doing what I just said taking trips opening his eyes to the world trying different things and seeing what he liked like you know you don't reinvent yourself watching Netflix you reinvent Yourself by trying things and and ex and being open-minded and curious and wanting to like if you don't want to get better and you don't want to have a great year well obviously you do you're here but if
you don't then like what it's not going to like magically like you're not going to get a letter one day that says how to have a great year you know sit on your couch you have to go and like go out there and do stuff what about the opposite people teenagers you know there's I think there's no Silver Bullet everybody's different with different interests and different personalities but I would say this as a rule of thumb for people that are like teenagers because of Instagram and they're seeing people in front of airplanes and and young
kids like with Rolex is like I made a zillion dollars overnight good for them that's their story that doesn't mean it's your story if it's even true and I think it's really important in your 20s to be 20 like I had a lot of friends that like lost their 20s working on Wall Street you don't get your 20s back be a 20-year-old have fun go on trips take classes explore go out at night go to bars bartender take a weird job volunteer like you're 20 but don't I wouldn't for me if it was me it
doesn't mean don't work that doesn't mean don't get a job but be 20 like I mean I hate I it breaks my like kids are like oh man I'm 19 I'm like I'm 20 my friends already who cares what your friend is making good for them that's amazing for them it's like do you know how many billionaires there are in this world in the country I'll help you there's 750 billionaires so that there's 250 million Americans so that means you have like a one in 11 million chance is my math is right yeah oh forget
Americans in the world eight billion in the world 750 million Americans here that's one in 11 million chance my math is right of becoming a billionaire so like while other people are like oh yeah man you could be a billionaire like no really honestly it's pretty hard to do that so why don't you go focus on having a real being really good at being you and being happy and being what you doing what you love to do and get really good at that and let the chips fall where they fall instead of trying to chase
everybody else like that's a very bad strategy and and it never ends because there's only one person can be the riches so if that's not you you're not going to be happy like it doesn't even make sense yes Matt ran be 20 when you're 48 100% listen having a a 20-year-old side and like the when we all have like an inner eight-year-old and you know it's fun for that inner eight-year-old to come out you know it's fun for that inner eighty old to come out anyway I want to be mindful of everybody's time I'll resend
this for those that came in late uh and you can watch this what for as long as you want in playback if you miss some stuff we covered a lot in a 40 you know almost one hour uh webinar yeah let me know what you what you thought on Instagram you know feel free to repost this tag me I love it that makes me feel good and I appreciate you guys and girls taking the time to spend this hour damn man I knew it they told me it wouldn't be 24 minutes I'm like no I'm
only 24 minutes and here we are 12:26 all right you guys got you guys got three times the value but it was free so you got unlimited value I hope you enjoyed it I enjoyed it have a great close out the Year have a great 2024 and if you do those three things misogi Kevin's Rule and add new habits at the end of the year you see me in an airport give me a bear hug give me a bear hug in the airport and be like man I did what you did on the 2023 closeout
webinar how to plan 2024 and I had an amazing 2024 thank you I want the bear hug be safe everybody happy holidays see you guys in the airport
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