"10 Years of Sales Advice in 30 mins" - Transcript | YTScribe

I'm revealing the top sales tactics I've collected over the past 10 years helping my clients generate millions of dollars in Revenue these are going to be the strategies the top companies in Silicon Valley are using to exponentially grow their businesses and I'm going to show you how you can use this for yourself by compressing these 10 years of education into this single video so if you're somebody who has to talk to somebody over the phone do a video chat with them or even meet them in person I'm going to show you step by step how

to explode your sales guaranteed now the first tip I have for you is controlling the conversation you see most people actually get into sales because somebody probably in their life told them like wow you're so good at talking you should be in sales and the problem with this is that people get into sales because they think they're good at talking but in reality in order to make as much revenue as possible it's not about who the best talker is although that is somewhat important it's about who the best listener is right you're basically listening to

somebody's problems figuring out okay like what do they actually want and trying to conned to between what they want and what you're selling now when you're asking all these questions what are you actually doing you're controlling the flow of the conversation so when I go into a sales meeting for the most part I already can predict 90% of what's going to happen now they might give me different information depending on their background and their goals but for the most part everybody wants the same thing so what I do is I take them through this flow

okay so I just walk them through my entire sales process from their perspective they don't even realize they're being walked through a sales process what it feels feels like to them is like they're probably just like oh wow Patrick's a really helpful person and I feel like I really want to buy something from him right but in reality it's a step-by-step sales process where I know exactly what they're going to do what they're going to say how they're going to feel and I control their emotions in order to pitch my products and services at the

end and basically make them sell themselves right so if we were to kind of look at it from a flow perspective the sales process generally looks like this for most sales you know selling in technology selling Consulting selling all type of stuff in my you know 10 years of sales experience it's always the same right first you build rapport with the person you build a genuine connection with them get them to like you as a human being right because the more they like you the higher chances they will buy from you right the second is

the agenda so setting the agenda for the call the expectations really right so what do both people expect on the call are you trying to sell them are you just trying to get information this is where you kind of tell them what to expect Discovery is basically learning about them what are their pains what are their dreams what are their aspirations all these factors and you can kind of see the majority of your calls based on the Discovery getting to know the person and only after you understand who they are what they want what are

their dreams and aspiration and what are their challenges then you actually pitch them right so most people think that oh selling is all about the pitch it's not it really it's just a small part of it in fact the biggest part of things is connecting with them as a human being you know getting to know them and then pitching later and finally after you pitch obviously you go for the cloth right so every you know say sales process that I've ever been through like 99.9% of the time it's going to be like this when you

think about it like that you know you start to understand that human beings are predictable you can have this step-by-step system to sell anything and I think in the beginning for a lot of beginners out there they're just kind of going in and just like okay let's see what happens right let me just try to pitch them but it doesn't really have to be like that um and this system that I'm showing you here which is you know the system I teach it works like a charm doesn't matter what industry you're selling doesn't matter what

price point you're selling at it just works right and I'll give you more examples of how to use this but I just want to give you an idea that high level this is a sales process that I use to take my prospects from total stranger to paying customer and by the way if you're somebody that's looking to close more deals I highly recommend checking out HubSpot sales Trend report I put a link in the description for you to download it for free now this is going to be relevant for anybody who wants to keep up

with the trends right because as you know the economy is changing very quickly day by day and also there's a rapid rise of AI so instead of being negatively affected by these changes why not take ad advantage of them and adapt to how the market is changing so this is exactly what the sales Trend report covers so my personal favorite section from this trend report is going to be the evolution from sales rep to consultant where it specifically talks about the fact that when a prospect right a potential customer gets on the phone they probably

have already did a lot of research on your company and you before they want to make a decision right so what HubSpot is recommending is be more consultative give them advice on what you think they should do uh for their business in order to achieve the goals that they want rather than just talking about the features and benefits of your product or service right sales in general is Shifting more to how you can give more value rather than just trying to force a close right now this resource was made possible by HubSpot our sponsor for

today's video so if you want to check out the free resource check out the link in the description and thank you HubSpot now one of the most valuable strategies I've ever used when it comes to my sales career over the past 10 years is uncovering pain if there is like an 8020 of the most highest value skill you need to have it's going to be this looking for the pain that your prospect has and using those pains against them in a way to get them to sell themselves and buy your services and products right so

if you look at the sales process right a big part of it is going to be the discovery call and the reason for why this part is so big is because all you're really doing is asking a bunch of questions to understand really their pains you basically want to take a small tiny pain that they have in their business or their life and you want to make them realize how bad it is right and this is what we call a latent pain a latent pain is basically a pain somebody has but they don't know they

have and then you make them aware they have the pain and they're like oh my God I never knew that this was a problem I got to do something about it and it just so happens that you're selling something that solves this specific pain right and so that's how you actually get someone to sell themselves because when you put this into practice what actually happens is the prospect feels like they had the idea by themselves so in Persuasion when you get the other person to feel like they came to the conclusion on themselves it's much

more easier to sell them because it doesn't feel like you force an idea into them what you're actually doing is you're planting a little seed inside their mind right and there's a funny saying where they're like even an acorn can grow into a mighty tree right and that's basically what you're doing you're planting this little acorn in their head and then you're watering it right by asking these questions to understand their pain and then it gets bigger and bigger and bigger and next thing you know after like 15 minutes of talking they're suddenly realizing how

much of a problem they have in their business right now the key to making this work is that whatever problem that you're making them aware of you have to also understand there's many different ways to solve that problem so you have to kind of make the flow of the conversation go in a way where your solution just so happens to feel like it's the best for them so let me give you an example right so let's say you know I'm talking to a Creator somebody who has a following on social media but maybe you know

they don't know how to turn these followers into customers right so they get a lot of views but they don't make a lot of money and this is a common problem many creators have now if you think about it there's many ways to solve this problem this person can sell a service they can sell a course they can sell a physical product they can do affiliate marketing right so there's infinite ways to make money once you have a following now if I'm selling a service teaching them how to create high-end services to sell to their

followers right so I'm like hey man you got 100,000 followers and one of the best ways to monetize is to charge High bu ticket you want to charge $2,000 to $55,000 and offer a white glove premium service to help them with XYZ depends on their specialty right the reality is this is actually one of the best ways for a Creator to make money because you only need a few customers per month to make it worth it right like if you have five clients and each one is going to be $2,000 then that's $10,000 for the

month right another person who might also see the same opportunity and the same Prospect who might specialize in selling something else might say hey man you don't want to go high ticket what you want to do is you want to sell a $500 product this way you don't have to sell them on the phone you can just create a landing page tell everybody to check it out and then you'll be printing money you know by just making content and telling people to go to that page now both Solutions actually can work right I personally have

done both of them right you can do the $500 course and sell that and not have to deal with any you know headaches logistically and sales calls and all that stuff but you can also go higher end and look for a higher premium uh customer who has the money to pay you more for the Services which one is better it just depends on what you want to do as the Creator right so if you're the salesperson and you're trying to figure out how you can get them to realize that your way of doing it is

the best this is where the art of sales begins because in reality they could go in any direction and they can be successful in any direction they took whether it's the low ticket offer whether it's the high ticket thing or whether it's they just do something completely separate like they sell physical products right they can make money in all of them but you have to make them realize that hey you could do all these things but here's why my personal opinion you should go you know $2,000 to $5,000 per client and even charge more if

you're capable of doing that and then I would explain to them all the benefits of doing this how I've been doing it myself how I help my clients do this as well and they're going to think okay you know Patrick definitely makes sense here I can see myself doing that and so you know let's let's give it a shot but in order to make them realize this or make them realize that they want to go with you you have to drive the pain as hard as possible because the more pain that you create for somebody

the more desperate they are to find a solution now I use the word desperation not in a negative way so don't think oh Patrick's being manipulative right it's just like human nature because I've been on enough sales calls to kind of realize these kind of things people are going to buy emotionally and they're going to justify their decisions logically so if a Creator was making a bunch of videos every single week you know hundreds of thousands of views every video but they're just not making any money so what I would do in that kind of

scenario is one I would empathize with them I would adjust my tone to feel more empathetic and show that I really care about them which I do right it's not fake and number three I would kind of offer a solution and and kind of challenge the way they do things in order to get them to see the way I see right so I'd be like hey man like I I see you making those videos they're really good but I'm just really curious to understand like you know you're grinding these videos you know day after day

but it's not really making much money like you know do you feel like you can continue doing this you know forever or do you feel like something needs to change right cuz if I were you I would be tired at this point and then what's going to happen they're going to be like oh my God you're like Patrick I you you get me I've been grinding these videos and you know these sponsors that I'm trying to get they don't want to pay me anything and I just don't know what to do I don't know what

to do with this audience I can't make money and I'll be like okay like well talk to me man like what what have you tried so far and then they're going to go into Pains of I tried this I tried that it didn't work I took this guy's course it didn't work for me either and based on whatever that person told me I would basically reverse what they say to make my solution sound a lot better right so if they said I bought a person's course and I didn't get any extra help the course was

good but then I got ran into a lot of Roblox and I didn't know what to do for the next step so then when I pitch my thing I'll be like oh wow that's that's kind of interesting because you know for our program not only do we have a course but have coaching calls every single week and not only that but you can see your peers all the other people in the course as well and they're all asking questions so we can learn together as a community so that little bit of you know a little

bit of selling that I'm doing there it only really works if I first listen to the person's problems to understand that the last thing they did didn't work because there was no community and there was no coaching so that when I bring up the fact that I do that kind of stuff they're a lot more likely to listen they're going to feel like oh my God that's wait what I wish my other thing had that so this is is exactly what I want to do and so that's how you drive the pain you basically ask

questions to understand their problem and then whatever problem they tell you you just reverse engineer it to position your solution as filling in that Gap that the other guys couldn't do now you might be wondering okay you understand the idea of like asking these questions to understand their pain right but another question people might have at this point is how do you even earn the right to ask those questions because you can't really just you know ask somebody hey man like can you tell me your deepest darkest Secrets there's the level of trust somebody has

uh to have in you in order to tell you the things that they wouldn't tell their friends they wouldn't tell their uh you know lover you wouldn't tell their employees right sometimes like when I'm on these sales calls a lot of entrepreneurs they have these fears and these doubts and these things that really keep them up at night but they don't feel like they have anyone to talk to about it and so what you want to do as a salesperson or selling anything you want to build that level of trust where you know it's like

a safe space I know that sounds very like woo woo haha you know like like are you a therapist now kind of you know what I mean you're actually listening to their problems and you're helping them solve it so that's how you get people that sell themselves right it's not even pushy it's like you're literally listening to them in reverse engineering their fears their doubts and understanding their aspirations and helping them get to where they already want to go now the one of the best ways to do this is to ask an insightful question now

there's a very specific way that I personally ask questions and I'm going to show you and I've been doing this like the technique for like 10 years I first learned it actually at Oracle right somebody taught it to me and then I was like oh wow this is like a game Cher okay so I kind of modified it and used it for so many years and so I'm going to give it to you so that you know you can use it for yourself right so how do you ask an insightful question there's three parts the

first part is you make some type of observation or Insight right so what you want to do is you just State a fact or you state something you see so if you are selling website design Services you what you do is you go on the person's website and you find where their website is very weak so let's say their website looks like it was built in the 2000s right and it's 2024 now well their reputation online kind of looks cheap because their website doesn't look good so when you're on the sales call and you're you

want to sell this kind of service you would point that out and you would say hey man like I was checking out your website you know it it's not bad you know it looks pretty clear but I I was just curious to understand like how come you guys haven't updated it I actually used the way back machine to see what it looked like 10 years ago and it's exactly the same so obviously it's working if you left it like that but I'm curious to understand like why haven't you guys changed it yet that's the uh

observation first and I kind of already jumped the gun a little bit to go to the second part which is the Insight so once I said like hey like your website hasn't changed I used the way back machine to see that you haven't changed it in 10 years so I can make the Insight of saying something like how come you haven't changed it yet if you want to stay up to date with the modern times right if you want people to perceive you as a high value service right that that's my insight so my question

from there would be I'm curious to understand how come you guys haven't upgraded it yet right and so you can kind of see it's an observation an insight and then it's a question so I'll give you another example of this right so let's say you're selling some kind of AI chatbot and you put it on someone's website to capture leads right people visit the website and you know if they don't do anything on the website it's a lead loss so why not talk to another human being but replicate that with AI right so I could

be like hey man I no that your website you know it looks good but it doesn't really have a good way to capture leads especially because you know you're getting 10,000 visits per month and probably you know you're only getting like you know 10 to 20 leads per day and I think it could be a lot higher from my personal experience a lot of people right now are using AI to you know create like an AI representative to talk to people as they go on the website and capture their information so that they have a

high likelihood to book a call then you can sell them later so I was curious to understand if you know AI was something that you ever looked into or you know implemented in your business observation Insight question made an observation on their website had some insight for them to share consultatively how other people are generating more leads and revenue using AI then it ask them a question have you guys ever done it now it's kind of a yes or no question which most people are like oh you shouldn't do that but it's okay sometimes right

it gets the conversation going so they'll probably be like oh no we we never really looked into AI then I would ask the followup question okay well why not right I mean it seems like that's the trend right now and it's one of the best ways to generate leads so so you know was there something like stopping you from looking into it oh no you know I've been I've been using chat GPT a little bit but I just not really aware of like how it works so what am I doing here I'm asking an intelligent

question to make them realize that hey AI is really cool but they haven't really looked into it too deeply and now I can come in as a salesperson to help them uh get educated on that specific subject right and so next time you want to ask any of these type of questions you know use this format and then suddenly your questions are going to be so much more impactful it's going to show that you're listening to the prospect when you show you're listening it's just going to build so much more trust with them and they

will tell you all this information okay so the next tip that I have for you is going to be building Rapport now when it comes to Rapport what you basically want to do is you want to get the person to instantly like you the first like 5 Seconds of meeting you right now it really comes down to a couple things the first one is your physical appearance now people will judge you based on how you look so if you're doing a video call and your background looks horrible or your audio sounds terrible you know all

these kind of things they're going to judge you as someone that's not trustworthy right but if you got like a nice mic background's looking good you're dressed presentably you don't have to wear a suit in every you know meeting or anything CU these days people aren't really wearing full on suits anymore but um you definitely just want to look presentable right and then from there after your physical appearance it's going to be your tonality so it's how you sound right so how you sound is actually super important especially when it comes to sales um over

the phone where they don't even see your face right where it's just like over a call because when somebody has full control over their tonality they can actually kind of manipulate someone's emotions to get them to like uh them as a person just from the way they sound so just want to think of it like um if you ever listen to the radio right and the radio hosts always or usually has like a very soothing kind of voice like something like you're listening to Kiss FM you know what I mean it's like this radio nice

kind of voice right usually for me the technique I like to do is I like to make it very calm soothing but assertive and energetic right so it's not too too low and boring it has a lot of energy but it's not too much and the tone of voice that I'm talking about is kind of the one I'm using right now as we are making this video right so you know to get give you an idea and then from there what I'll do is I'll basically copy and match the tone of the other person I'm

talking to once you know there's like we're you know 15 seconds in 30 seconds in so if I've noticed that somebody speaks more lower tone more slower then I'm going to basically just mimic them it's not really being fake you know I a lot of people are going to be like are you just copying them kind of right but it's still me it's not being it's it's just a version of me that matches their energy and because I match their energy and their whole vibe right it's just the feeling they feel like they can trust

me so much more for you guys you have to learn how to listen to the way somebody speaks uh to hear the way they speak and basically copy them right from the body language that they have the tone that they're speaking in how loud or soft they're speaking how fast they're speaking and then when you get more advanced you start learning how to mimic their physical actions right so if I'm sitting with somebody in person depending on how they're sitting how they're leaning and things like that I will actually do like these mimic or these

mini micro physical gestures that kind of copy them it's very Advanced actually right but it definitely does work you know so like the extreme version is like if they drink a cup of water I'm drinking a cup of water right it won't be like it won't feel fake it won't feel you won't even notice it that's the thing right if they're crossing their legs and they're sitting relaxed I might just sit in a more Rel position I don't have to cross my legs but I will be relaxed just as they are relaxed right so it's

mimicking all these factors and it's just going to build so much more Rapport right like the ultimate example is if you dressed like somebody you felt like you were in the same industry as them you talked like them you have the same energy as them the way you think about the industry is the same as them they're going to be like oh wow this guy gets it and so for anybody that you're selling to you want to create that feeling and you might be of different ethnicities you might you know dress differently you might talk

differently but you have to kind of massage and adjust the way you do things depending on who your ideal customer is because if you're not meeting them you know where they're at you have to understand that people will judge you and if they think you're too different from themselves you know they probably won't like you as much I know that's just how the world works but that's just how the game goes right and by the way if you're somebody who is trying to start a business or maybe you already have a business but needs to

learn how to generate more leads whether it's UF Cod email LinkedIn or even creating content online like I'm doing and you want to learn how to close more deals and get more clients you definitely want to check out a free group that we created called founder X we're going to have some free courses for you teaching all of these things and also live weekly webinars and I'm going to be in there as well you know giving advice where I can so if you want to check that out link is in the description to join the

founder X group here's going to be one of the best tips I have for you when it comes to building trust and making a sales call not very salesy and that's really just setting the right expectations right so I'll show you exactly how I do it when I'm on the call so when I'm building report somebody in the beginning I'm going to go straight into setting expectations so how the call typically goes is like hey John how's it going man it's really great to meet you oh I'm doing pretty good Patrick okay cool man I

was actually just taking a look at your LinkedIn it seems like you're calling all the way from Texas is that right yeah man I'm I'm I'm from Texas where you from I'm actually calling you from Vietnam oh shoot you're from Vietnam damn must be like a whole different time zone over there yeah you know it's kind of late night here but I you know I don't really mind so hey how about we go ahead and get started yeah uh sure sounds good so that's the building Rapport side right made a connection connected with them with

my tonality pulled one thing I saw from their LinkedIn to make it feel like I did the research on them which I did and then I transition to the setting expectations and all I'm saying is hey man how about we go ahead and get started Okay cool so listen very carefully because this is how I personally do um setting expectations for all my sales call like today right and so it works for me chances are it will work for you so I'm guessing you probably see my YouTube videos right yeah exactly okay so you know

for this call it's really for me to get to know you a little bit see what your goals are and see what your challenges are and really see if I can help you in any way now by the end of the call if we find that hey you know I can help you great we can talk about what that looks like but if not totally fine is that cool with you and obviously they will always say yes that sounds good right what am I doing here when I'm setting expectations I'm just letting them know what

they should expect on the call I'm basically saying hey I'm trying to learn about you see what you're trying to do what are your goals you trying to start a business how can I help right what are your challenges where are you getting stuck where can I help and I'm also saying at the end of the call you know if it makes sense to work together we will talk about what that looks like so that's like them enrolling in the founder X pro program getting one-on-one coaching from me getting group coaching right whatever the case

is you know I'm basically letting them know if it makes sense I'll talk about it then but for now let's just learn about them first and I'm also saying that hey if it's not a fit for whatever reason let's say they don't have the budget for it and it's not the right time or whatever the case is it's cool yeah I'm letting them know it's fine say no right it's no big deal and then I'm also getting them to agree to these terms right is that okay with you is that cool with you and they

will say yes it's almost like you did a mini contract right of what to expect on the call so people really appreciate that because they feel like they're in control that's the main thing because I asked permission for every step of the way they're like yeah that sounds good okay yeah perfect with me so it feels like they gave me the permission to control the entire conversation and when when I'm asking them for permission they feel like they are in control but in reality like we talked about about the salesperson's in control of the entire

sales conversation from the beginning all the way to the end so it's all about perceived control you control the entire conversation but you make it feel like they control it and so they feel like they are making all the decisions when it's time for them to buy your product and services they will feel like they made the decision and came to the conclusion on their own that whatever solution I'm selling is the best thing for them and so I don't have to push that hard they already convinced themselves so selling Begins the moment you meet

somebody and build that Rapport because you're building trust which enables you to use all these different techniques later on now the next strategy I have for you is finding the hidden objections I coach a lot of people and a lot of times people always tell me or ask me like hey Patrick like I had this meeting with this guy they said everything was good but then they didn't end up buying and I kind of follow up but they don't really want to talk to me anymore what's going on and so I'm going to give the

advice I gave this person because it's pretty relevant for most people chances are if somebody doesn't respond there's a hidden objection that you didn't uncover during the discovery phase of the first sales call right so it also happens to me too if I didn't find the objection I'm like hey it seems like this person was a good fit why didn't they close it must have been something that we didn't talk about right so that means that during the discovery call you have to be a little bit more assertive when finding reasons for why somebody would

say no so what I personally like to do on my calls is at the end of the call after I pitched them I'm like hey man it seems like you're a really good fit for you know this founder X Program and it seems like the timeline and budget and everything works with with you but I'm just curious to know like you know just be real with me right is there any reason for why you know you wouldn't go through with this and then I would pause silence right dead silence and I just wait for them

to say something and typically what they're going to do is say oh um well everything sounds good but and then they give me some kind of ejection and you know I don't get defensive about it right because what I'm doing is I want them to tell me why it's known they might say you know I'm looking at these other programs right now I'm trying to see which one's the best and you I really like you but I really like this guys as well so you know I basically need a week to think about it now

if I never asked him this question I would have never known and the call would have ended there and if he never went with my product and went with another I wouldn't have had that feedback to understand how I can position myself as better as the other guy but because I asked now I know and because I know I can handle the objection on the call so he doesn't have to figure it out by himself and so whatever you're selling the way you find these hdden objections is just to ask is there any reason for

why you would to move forward with this right and so an important part here is the only way to get someone to actually tell you the truth is if you built rapport with them throughout the entire conversation so it's basically doing everything not perfectly but you have to do it pretty well from building Rapport setting the agenda asking questions finding their pain understanding their dreams pitching Your solution as a reverse engineered uh solution to their pains right you have to do all these things in order to get to that last part which allows you to

ask this type of question now if you don't do those parts they're never going to tell you the truth they're always going to lie to you and I got to tell you prospects lie all the time right that's just something you have to accept you will be lied to on almost every sales call because people don't want to tell you the truth it feels very icky for them right they don't want to buy right now but they don't want to tell you no and so if you didn't make them feel enough trust to tell you

the truth it's not their fault it's your fault you didn't create a safe space for them to want to tell you the truth right for me personally My Philosophy is like when you're selling to somebody you're kind of like selling to a friend you're helping them as if they are a friend you wouldn't want to sell them if you don't want to work with them and so when you come from that approach your tone the way you sound what you say how you pitch it's going to be totally different versus if you were just trying

to take someone's money and put it in your pocket and so by doing the all these things you will build the trust and you will be a able to sell more by just being a better person right it's kind of crazy people think that in order to make more money in sales you have to be this aggressive person and I know on YouTube there's a lot of these characters that teach a certain style of selling but you have to think about what are they selling is it a used car right is it something like you

know where they can like Al loone you know what are they selling because in Tech you know that's where I got my you know in beginning that's why I learned the sales skills you cannot trick someone into buying something because it's like they'll just refund it you literally right or your reputation will go down the drain like you think if you worked at Oracle you can trick you know another large hospital to buy your services and they regret it if that word gets out no one's going to want to work with you again right and

so I think depending on what you sell your style of selling is going to be very different right so there's certain people that watch my videos they resonate with my style now there's other people that sell different type of products they'll resonate with a different type of style right and so you know I'm just giving my perspective on what works for me okay now next tip I have for you is um going to be very important for my entrepreneurs out there and that is the leverage Fame so this is something that I've been learning over

the past few years and I want to pass this lesson on to you because the way the world is moving in my opinion is that everybody will have a personal brand even if you're an account executive at a tech company you will probably have a personal brand as well on LinkedIn right so the more famous you are in your particular Niche the easier it is for you to sell because number one when you have a brand online people will think of you as higher status higher value and because so many people follow you you must

know what you're talking about whether that's true or not right so I've learned this from my experience you know doing YouTube right first in you know B2B sales and you know entrepreneurship like we're doing now I also have a crypto nft YouTube channel as well and I did a lot of Consulting in that space too and so what ends up happening is that when I go on sales calls nowadays in either Niche people actually think of me like a mini celebrity right they'll literally say oh my God like I feel like I'm talking to a

celebrity but it's really just a sales call to me but for them it feels like wow I've been watching this guy for months I love his videos and you know he knows what he's talking about so it's just so much easier to sell anything I have to offer for you guys I really do believe that the future is in the personal brand whether you are an employee at a company or you're an entrepreneur selling your own Services whatever it is you decide to sell having a brand helps quite a lot right especially because if you

want to generate leads with your personal brand all you really have to do is make videos create content hey guys comment coach in the description and I'll send you a DM right and then you're literally talking to them and getting meetings just like that and so that's the hack I have for you guys build a personal brand because it is one of the most powerful assets you can have and you can carry it with you for anything you do like you might start off as a you know sales rep at a company then you're like

okay I learned some sales now I'm going to consult people and because you already have a brand and people know who you are it's much more easier to sell whatever you have it like versus starting from zero right and even if you're a sales rep or doing any type of sales selling for another person chances are that person or that company spends a lot of money on marketing and branding right like for example if I worked at Oracle which I did how much how many millions of dollars are they spending on their marketing team to

sponsor all these you know the Oracle Arena and all these like crazy things right so they're doing so many things to get their name out there and so when the sales rep you know which was me getting on the call with a hospital or whatever they they already know who Oracle is you know what I mean they're like one of the biggest tech companies in the world now applying it to entrepreneurs you can do the same build a niche brand you don't have to be that famous a couple thousand followers can make you a good

living and you know use it to your advantage right so these days I'm leaning into the personal brand right and I'm kind of telling all my friends you know around me who are entrepreneurs like yo man like you got to build a personal brand it helps so much and so that's something I'll leave with you build a personal brand now if you need help building a personal brand definitely check out the founder X Program like we talked about because that's where I'm going to show you how to build a personal brand on LinkedIn and YouTube

and turn your followers into paying customers and so with that said those are going to be some of my top sales tips for you and I'll see you in the next one