The Future Of One-Person Businesses (Take Advantage Now)

complex sales funnels upsells with countdown timers absurd guarantees and flexing big numbers rented Lamborghinis and beautiful women on a yacht for a paid photo shoot to market the product that was the state of internet marketing 10 years ago and you still see some of it now and I don't believe it's all bad most of the things that I talk about in my videos I don't actually believe are all bad I'm just using them to help frame a discussion like I am here but over the past 10 years it seems like most of the big names

or the things that we are exposed to on the internet people are people seem like they're walking on eggshells and bending the truth to make an income start an agency you can make a hundred thousand dollars fast so you can learn one skill that you hate to work with people that you hate start a Drop Shipping Store you can ship straight from China so you can sell useless products and contribute to the cheap dopamine Extravaganza going on online Target this Niche and never break out of it never evolve never incorporate your interest into your work

always squeeze the most money you can out of your customers okay nobody actually said that but it was implied in their teachings I don't really care if you go out and do these things I feel like they can be a decent stepping stone and I made a tweet the other day about how uh the most successful people they use unethical strategies and spin them in an ethical way that is how you start to integrate Your Shadow right it is much better than repressing your emotions and having and starting to unconsciously manipulate people because everyone has

a dark side everyone has a shadow to think you are absolutely pure is just idiotic and even more egoic than you think because you're thinking it's not egoic you need a a modality or a vessel to integrate Your Shadow and so sales marketing persuasion influence and practicing these things in business in order to sell a beneficial product is a very useful thing to do with your life so these things aren't bad and there's a better way of going about it and that's why you watch these videos right you're subscribed to my channel because you want

to create a better life and maybe you've experienced these business models before and have tried them out for three to six months or however long it takes to start seeing some results and you're just not content with your results you're not sad with your work you don't see it becoming fulfilling to you and that's the entire reason you got into this so if you've watched my videos you know that I am here to tell you that there is a way to do what you want or do what you enjoy and pull in an income doing

so and this entire video uh came about because I was on a zoom call with a guy named Michael in the modern Mastery Community one of the members and we hit it off and we were talking about the future of the crater economy and we noticed some patterns because he's deep in the business game I'm deep in the business game and we've noticed certain things in the first two just kind of frame this discussion is that the level of markets sophistication across the board is increasing as a whole and so Marcus sophistication in this sense

is the awareness of the products and services available on the market right so the market right now is pretty dang flooded with all of this shallow cheap advice like how to get laid 101 how to pick up girls how to start this agency business whatever whatever all of these Quick Fix products that neglect the big picture of business right and without a big picture without being able to see into the future and have that sense of fulfillment or sense of Mastery behind what you're doing over a long enough time period you're going to burn out

and you are not going to enjoy your life when the entire reason you are doing this is to enjoy your life more and so with that raising of the level of Market sophistication it's just like the school system how most of us especially if you're watching this video have lost trust in the school system right but now people are losing trust in and have not had that much trust for the Shady marketing tactics that have been presented over the last decade of internet marketing as a whole so to start this off this is this week's

visual right so on this is the future of Education in my eyes where a student instead of going through the school system which prefers Conformity memorization standardized tests convergent thinking and just becoming a cog in the machine and then being trained into the societal system or the social fabric as an employee a student will go through the Creator economy and be able to pursue their Curiosities find a community learn relevant skills that you can actually make money with start a real world Project without having or needing any credentials there's no Gatekeepers on the internet and

then acquiring the specific knowledge necessary along the way to become an entrepreneur and so um a lot of You Know My Philosophy about how everyone is an entrepreneur some just decide to get paid for the value they have to provide I also talk about how entrepreneurship is modern day survival our ancestors were entrepreneurs and they served their communities right in the past you had a little niche community that in this case it was like a physical Community rather than in unlimited digital Community where you had a specific thing that you could provide inside of that

physical Community whether you were a cook or the the naturopath right you helped people heal or you were the doctor or you went out and hunted for food you created fires you were taking care of the kids whatever it may be things have subtly shifted right in terms of like tangible things but our psyche Remains the Same right and so we have to fulfill the same needs through entrepreneurship and so my first point with this to illustrate communities is that uh reality is not compartmentalized right when people go to school they usually start somewhat broad

with like General Studies and then they Niche down and into a specific compartment right they go to for a biology degree or a certain doctor degree right they get very specific and what that does is that neglects the holistic nature of life and so the same holds true for online business where they tell you to Niche down as far as [ __ ] possible so you can like Target a specific problem within that but like building an audience and a personal brand is somewhat new right more people are talking about it now and to be

quite honest in my experience in the past three years of me doing this previously freelancing so I understand both sides of the argument the strategies for making an income are vastly different right if you want to Niche down and stay very focused on one little niche you are limiting your audience growth and your future potential to Pivot so an example just to paint the picture zubi is someone on Twitter and other platforms now who's grown quite a bit where his main topic that he talks about is like political stuff self-improvement but he sells um a

fitness program and he makes music right you're just a personal brand you're attracting people that like you and then you are niching down on a specific problem or goal that people relate with and then you're positioning a product to be perceived from the lens of that problem or goal and then you are selling it to the people that resonate with that in your audience you're not like not every single person in your audience is a customer right away right when they follow you and so with this the essence of marketing is getting people from point

A to point B via a transformation right and what's in the middle there from point A to point B Isn't So compartmentalized to something like biology right in my case modern Mastery the community I help people work less earn more enjoy life I can create like a better point B and illustrate that point but it's to live a good life right that is a niche goal most people don't want that so some do and even less want it from me as a teacher right people resonate with me that's Niche enough and so with that what

is my process from going to point A to point B it's not limited to one thing like building a business it's health wealth relationships is [ __ ] everything that it takes to create a good life and if you limit yourself to one specific thing then you are limiting the value that you can give your audience right and this is what I'm trying to paint with this entire video so that was the first point to start to frame this conversation the second point is that we need more Holistic Solutions for a community with a shared

purpose so Napoleon Hill has a concept called a mastermind and in essence what that is it is a group of one or more people or two or more people so a group of people with a shared purpose and by working together they can actualize that purpose 10 times faster than they would be able to alone right so you are building a community of people with a same purpose that's what you're attracting people to is your vision or your purpose for the future and then by combining Minds you are able to help other people hit that

much much much faster your audience in this case is your community that you are serving and each of them in this Creator economy are going to have their own Community as well if they decide to lean into their entrepreneurial nature and so what you're doing is you're attracting this community and then you're distilling what you know your knowledge expertise experience skill set to them in order to reach the goals that you set for them right you are becoming an educator and so the purpose that you are helping people achieve is Venetian itself but the way

you help people achieve that goal is not Niche down it's holistic right what is everything it takes to reach that goal is it starting a business is it beginning self-improvement is it nurturing your relationships right we'll talk about this more so we need fewer shallow promises and more solutions to reach meaningful goals and that means that the foundation of the information you give out as a Creator needs to have people set meaningful goals for themselves it needs the foundation of every single teaching needs to be critical thinking but modern business models don't do that right

they pay no regard to that Drop Shipping a fancy little flashlight has no soul and then creating like a basic journal with a print-on-demand strategy just so you can sell something like to get in on whatever little game there is that's fine go ahead and do that but you're here because you want to do more right you want to not be that person you actually want to contribute to people's lives and and so the same holds true for starting an agency with a skill that you don't give a [ __ ] about to sell to

people that you don't give a [ __ ] about in order to pull in cash that is just like there's no there's nothing there so the third point is Clarity above all because the past decade of internet marketing has banked on complexity products and services would have the same Simple Solutions just repackaged in a new way because that is marketing right you go and look at any self-help book on habits and they're all saying the same thing but they're different in the form of how they're told which is actually a good thing I'm not blaming

books here because books are usually more holistic than not because it involves the author's personal experience or you're tying in different anecdotes but when it comes to courses or even internet content in general is just step step step step here's how you do it and there's nothing unique about this you just need to go and do it and I'm gonna the next person is going to repackage it into something else and then everyone's gonna get stuck in this surface level bubble and never seek out the depth behind things or the root cause right so now

people want a clear simple and practical solution from the lens that they learn best from or from the teacher that they learn best from right so I am a very philosophical person and people follow me because I'm philosophical and some people are very practical and they enjoy the the practicality zero fluff stuff I love fluff like the tweets or the social media posts where it's like I only like to read books that don't have fluff or cut through the fluff and give me the straight value and this is uh with me specifically because like I

just like fluff it helps me frame certain things it gives me the Nuance or the Big Ideas that the the same old actionable advice won't give right there's only so many principles in all of this stuff like if you want to go and learn how to start a billion dollar company you can do that in like 10 steps and then everything else is really like there's steps to do things and most people don't do that because they don't have the fluff that resonated with them they don't have the why that made them actually go and

act on something right people are so stuck in this little surface level trap of I want I want to know exactly how to do this this this this and this without the the vision or the why or even the clarity to get there because of that path it's just it's all out of whack and so as a Creator by leaning into the voice that you learn best from or using that to help others or just following the people that you learn best from the student teacher relationship gets a lot better there in the Creator economy

because you attract people with your shared goals and the ones that learn best from you and this starts to illustrate the depth behind my saying you are the niche and I have a video on this as well in the one person business playlist so now we're going to talk about the emergence and demand for the holistic synthesizer so under this philosophy that I'm painting The Creator economy cannot get saturated because one your community evolves so when you don't subscribe to a specific label compartment or niche of reality that limits what you are capable of the

only option is to evolve beyond that humans and communities or collectives do not only stick to one goal right it evolves with time you you achieve a goal and then you set a new one and then you you achieve it and you set a new one and you achieve it and you set a new one and so as a Creator you evolve and that means that your products evolve right so I started out as a web designer and I sold a web design product because only thing you can do is teach what you know from

personal experience and so my products or Services revolved around web design I sold a web design product I freelance with web design I sold a freelancing product as well and over time as I created new products as those didn't fulfill me as much and I wanted more and I wanted to grow I stopped selling those and I desaturated the market so a new web designer can come in right so if creators or this is just creators in general if they actually keep improving themselves and don't get stagnant and continue building then your products evolve and

you desaturate the market underneath you so the third Point here is that you have a unique web of Interest right it's a web of Interest as an example I've talked about this many times before go watch the other videos but a person that is interested in Fitness business and spirituality is vastly different from a person that talks about Fitness business and Tech right just because of the infinite combinations those hold and the the topics that spring from those and how you articulate those over 50 000 tweets or 1 000 Instagram posts or even 1 000

YouTube videos and then the fourth point of why the Creator economy cannot get saturated is that large creators have ample resources it's not rarer to see large accounts decrease output on all fronts I see this all the time uh on Twitter like with people over 300 000 followers they tweet like once a day maybe once every three days they have resources they don't need more right they have all the money they could have and you this isn't rare on YouTube either if you go and look at someone with a million subscribers I'd say 50 of

the time they've either stopped posting altogether or they're posting like once a month once every three months or something like that just to pop in and say what's up and so this gives new creators the ability to flood the market generate attention for themselves and show that they are an authority in the space and then continue evolving of all the evolving until they reach a point where they also have ample resources mostly in the form of money and then they can go on to start another business like right now I'm starting a software business I'm

also writing a book I'm doing other high level activities so that I can eventually move on I don't ever want to leave social media per se but I don't want it to it doesn't consume my life but it did previously I I want to the entire goal behind my efforts is to be in full control of my days and so over 10 years of attempting to solve that problem that's what you need to do you need to evolve so the holistic synthesizer which is the solution to this all and what I would encourage you to

become or aim to become so let's define what this holistic synthesizer is it is someone who pursues their own Vision forges their path with the unique skills and interests they acquire they do not view those skills or interests as individual Parts but as an interconnected whole that are necessary aspects of their life not temporary pieces for a quick cash grab their life's work is to distill educate and distribute their personal experience on the path in short a holistic synthesizer is someone who documents their Journey to the good life in an educational and persuasive manner that's

what everyone's trying to do right why not be honest about it every single person's Niche is how to achieve the good life I saw a tweet somewhere this sounds apps this sounds extremely cringe but it's so true and I saw this like two years ago but it was a tweet and it was like everyone's at the end of everyone's Journey they are a life coach okay so why not lean into that now you don't have to label yourself as a life coach be get creative with it like call yourself the the modern conqueror or something

same thing but that's what a brand is right don't call yourself a life coach create [ __ ] good brand your brand is your story where you are now regardless of experience your content is your school what helped you get there pass it down your product is the map a holistic system that helps people get to where you are with less trial and error the internet has given you the power to self-educate faster than ever has been possible to just educate yourself and learn new skills take it upon yourself to improve your life pursue your

Curiosities and share your discoveries that's all this is when more people Master their personal lives they can put the creative ability of their minds together to work on global Problems by the point you do this you'll know what to do by the point you master your survival or improve yourself to the point of self-actualization you'll know what to do you have to build your own thing entrepreneurship is modern day survival your psyche is wired to hunt you are neurobiologically rewarded for hunting for your survival not for being a monkey in a cubicle hunt for money

to ease survival-induced stress and open room for creativity the Creator philosophy is not a business model but a way of life and in essence it's improve yourself and then improve others that want to be helped from the lens that you were distilling in for information from or from your personal experience so here are the steps to doing this so you can start acting today step number one is of course to master your survival and this is Mastery is a process right you don't have to wait until you hit the point where you've mastered your survival

because frankly I don't think you'll ever like actually register as you mastering your survival it's an Ever it's a never-ending process what I'm saying here is that you need to master your survival for life because you can't sustain authenticity when you need something from someone else for survival right if you can't if you aren't self-reliant and able to generate an independent income source and have a sense of self-confidence that does not require you you don't need anything from others right so you can act authentically every single individual on this Earth has to self-actualize in order

to contribute to humanity in the best way they can self-actualization is to fulfill the desire to become everything one can be to actualize your potential while this can be done with the perfect career path that you find or create for yourself I I can't help you there I haven't done that right I'm here to help you with business and self-improvement and everything that I've done because that's what we're talking about here you can go find someone else if you don't resonate with this message that's the point another thing is that I I didn't choose that

route because I saw that you will never have full control over your days or the way that you make money or anything so my recommendation is still the same I've talked about this before many times but you have to solve the biological problems in your life improve your health finances and socialization discover your interests through Improvement and this takes time but it does not limit you from making an independent income right now which we'll talk about in the next video where I discuss the minimum viable offer right so you can actually just learn a skill

and start selling it and the other thing you have to understand is that 95 of people's problems revolves around survival based problems right health wealth relationships and happiness so if you can solve that for yourself and then create a system to help you do that like a system in this case let's say it's like a gym program that you create for yourself that you don't copy from someone else that's the key here you have to figure it out for yourself so that you actually have something that you can bring to the market if you just

copy it what everyone else is doing and never zoom out and create something of your own then you aren't going to succeed in this game you have to test experiment fail and create a system that resonates with you because you're attracting people that resonate with you another thing there is that people don't learn best from someone that's 10 steps ahead of them they learn best from someone that is two steps ahead of them right someone who is freshly solved the problem and that's why I recommend creating a course right because I usually create my courses

when I'm two to three steps ahead of who I once was right after I start seeing results and of course I can iterate on the product but then I'm able to position that product to someone who was two steps behind me then so it's Evergreen right I'm not teaching from the extremely high level that I'm at now so step number two after mastering your survival is to create your own philosophy there's enough shallow advice on how to make money how to get laid and various methods for putting a Band-Aid over your mental health we need

more individuals that are truth Seekers the individuals that understand that step-by-step shallow advice looks good on the outside but is hollow on the inside we need more people that can attack the root of problems which is often metaphysical spiritual or existential it's rarely shallow self-help advice because that's what the self-help advice came from was from the philosophical stuff the world is desperate for depth and that it you can only create depth by forging your own path philosophy is based on experience and you have to self-reflect to notice patterns in your life and you need to

study the greats and align those and and find the patterns in their life that aligns with your life you have to set your mind on an Ideal future and then you need to start and view the lent view your problems and your day-to-day actions from the lens of your ideal self so that you have a compass for your decision making because we aren't here to get the same results that everyone else has gotten for the past decade and so as an example my ideal future is kind of what I'm living right now because that's what

you do you just live your ideal future and eventually the amount of time you get to spend on that ideal future becomes like fully actualized so my ideal future is four hour work days writing every single morning for like two hours hitting the gym building businesses or not even businesses but side projects like I want to build uh the Mastery facility which would be like a co-working space a [ __ ] sick gym and other things and expand modern Mastery and build my software and just do fun things and be able to eliminate the things

that I don't want to do and that philosophy alone is much much different from many others and so what I do is I study the greats and I build things and make mistakes and then I align My Philosophy with certain aspects of theirs I take the best from the greats from multiple different ones and make it my own that's how you forge a unique philosophy and you have to be open to change that philosophy along the way when you encounter new information or new ways of doing things better ways of doing things so step number

three is to turn this philosophy along the way into a public school that's what social media is I'm convinced that the future of schooling will be done online with creators as teachers and each student can join the school that aligns the most with their interests values and preferred method of learning one school system would dominate 12 plus years of their life so student would evolve Beyond one creator-based school after a few years of course and then they would go on to the next and eventually they would go on to start their own because that's what

you do that's the cyclical nature of life that's what we're doing throughout all of this stuff is we're just passing on what we learn right in in everyday life too that's why you communicate with people you're just passing on what you know your beliefs what you're learning and everything else in accordance with the conscious subconscious or unconscious goal that you were trying to achieve at that point everything you do physically is goal directed and not just physically but mentally if you were not being if you are not absolutely at one with the present moment then

it is goal directed so you want to make it your life's work to create a library of knowledge a holistic library of knowledge for everything that you are doing in life you continue evolving your goals continue evolving you continue moving forward and you pass down the lessons you learn along the way your idea ideas beliefs opinions actionable advice everything and you can notice this in the Creator economy right I guarantee that a lot of your favorite creators are doing this exact thing even though they may not be conscious of what they're doing but they are

doing a great thing and they are going to stand out for years to come and your public school is digital real estate so I recommend uh at least starting with top of funnel social media to grow a broader audience like Twitter LinkedIn Instagram sure sometimes Tick Tock and then along the way you can start things like YouTube podcast newsletter or just a Blog to start nurturing that audience and start fleshing out your own ideas more because the long-form stuff takes practice but eventually you get very good at it and then you can start to fuel

that with your top of funnel socials that you've been growing this whole time and then what your product will be is implementation so you'll sell a variety of low ticket products and then for the people that want more for you or who who have committed to you you will have high ticket products like freelancing coaching consulting or tutoring ring which we'll talk about in the next video and so this is what I've dedicated myself to teaching because I see the opportunity in this space so I offer the two-hour writer course to help people get their

ideas out in a persuasive impactful Manner and are able to distill their philosophy and create this public school through writing and then I offer a higher ticket a bit more expensive digital economics Master Class to productize yourself for people that are serious about making it work because some aren't so they dabble in modern Mastery or to our writer and then the people that are serious and are committed to my philosophy in order to go and create their own they sign up for digital economics and So eventually after doing this and creating content creating products and

letting them evolve and treating this as your life's work and Distilling and distributing your philosophy eventually you'll be able to do whatever the [ __ ] you want right it's like zubi where he can create music he can go and sell a fitness program if he likes I'm eventually going to do some Fitness stuff because I want to start that Mastery facility gym and you have to think long term for this I'm thinking like 10 20 years with all of this so step number four is after creating your own school is to create a holistic

solution as a product and so I've worked with like 5 000 plus creators and that's not exaggerating that's under exaggerating and the biggest problem that they face is that they don't know what to sell or they don't know how to make what they sell unique and so of course I'm going to talk about this in the next video but I'll give you a basic run down here to just provide some value so until then here's what you do step one is to identify a desirable goal so what is one big goal in your life that

you are they're trying to achieve have achieved or just achieved like very far in the past right are you fit have you acquired a certain skill like don't limit yourself to like oh this only this thing makes money so I can only sell that if you've even acquired a skill right if you know how to edit in a Adobe Photoshop then sell a [ __ ] Photoshop course right or just put a product on the market if you know how to create a website create a product called how to create a website and improve from

there it doesn't have to be perfect because until you actually get a product out you have nothing to improve you have nothing to iterate on and it just you're gonna be all of these lessons of life and business lessons are going to be passing you by because you don't have anywhere to apply it so you have to start selling something and so the key with this is not to focus on the goal itself like oh I learned how to create a website it's the focus on the lifestyle it creates for you right so why am

I selling a writing course not because like oh I want to become a writer that's a part of it but it's because of you should read my landing page where I talk about how cathartic it is to write it's helped my thinking skills it's helped me think clear it's helped me build an audience that's helped me build a business where I can really do most of what I want or at least I have like I know for 100 certainty that I can create that life and so step number two after creating a goal is to

identify a starting point right because marketing is getting people people from point A to point B with a unique solution so where were you at in the past why didn't you like being there right paint a picture of the lifestyle you were living and make the contrast between the lifestyle that you have now what's different what's beneficial what was painful about the past what's beneficial about now what's the why and so now you want to outline a unique path so think of a book right they have point a where there's a problem that opens a

curiosity Loop to hook people into the book and then there's a point B so the goal is achieved the lifestyle is created the dream happens and then along the way there's chapters so what do people want to know and this is where the holistic solution comes into play because if I'm creating a self-improvement product and it's like the warrior program where point B you're you have the you live the life of a warrior right now what is necessary there is it only Fitness no is it only mindset no is it only business no you tell

me what is the synthesis that you are going to use to create that unique solution right it's it could be a culmination of business principles mindset advice a fitness program it could be everything what is your way have fun get creative what is your way of getting them to point B so step number five is of course to Branch into new opportunity so this is a bit further down the road but as you go about this as you create products as you sell products as you build your audience as you uh create your community and

distribute your philosophy to your community in the Creator economy that cannot be saturated eventually you'll have enough resources to pursue bigger and better goals for yourself and desaturate the market while still being like on social media right and having a good time and being like the Legacy there or leaving your legacy and just checking in and having a good time I know Hamza did this recently even though I think he's starting to do some like YouTube stuff and sell something related to that it's a good pivot but uh yeah it's this just be conscious of

what's going on on social media and you can create some good stuff so with that I appreciate you like subscribe uh join the newsletter to get the newsletter sign up for products to get the products have a good one see ya