Complete COLD EMAIL COURSE And It's 100% FREE

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In this free cold email course, Sam McKenna talks about when she used to question whether a career i...
Video Transcript:
I was really hesitant to start a career in sales I thought it was too calculated and aggressive for my personality and now I'm making seven figures a year doing something I love at every single company I've worked for I blew my quota out of the water no matter the vertical the size or the product I'd do it again and again and again because I was doing something different I wasn't manipulative or aggressive I was polite I had manners I really brought personalization to the table I learned the names of our clients dog I thought about
their kiddos I invested in who they were as humans I was focused on relationships I've broken 13 sales records I was a top sales director at LinkedIn I've made more money in the previous year for the last decade and I have no intention of stopping my team and I have built an eight fig business in just a few short years based on my technique which I call show me you know me because it works if you are a salesperson or a sales leader this course is for for you if you're frustrated with your email open
rate or your reply rate this course is for you you can stand out in a sea of unoriginal salespeople and get noticed by some of the biggest leads of your life I'm Sam Kenna and I'm going to teach you how to get anyone to reply to your cold [Music] emails I discovered the power of personalization all the way back in 2010 I remember when I took my very first meeting with a SE Suite it was a chief marketing off officer at a law firm called Maguire woods and the gentleman was named Jim Durham I was
petrified of this first meeting but of course he went very easy on me and at the end of the meeting which I was overly prepared for he said listen why don't you do this take a look at my LinkedIn Network look at the people that I'm connected to and see who I know that you would want to meet and then send them an email tell them that we know each other and I thought are you kidding one of the really interesting Parts about sales is we get those offers a lot and very few people take
that person up on it I went back to my office that night I looked at Jim's Network on LinkedIn and I must have sent over 200 emails to individuals but the key that I did what was really different was I used my subject line strategically so in the subject line of the email that I sent to all these individuals I said from a friend of Jim Durham's front and center the open rate was off the charts and the reply rate was also off the charts people were willing to take meetings with me just because I
was smart to put something in my subject line that mattered to them so it started this realization of the power of personalization in the subject line and then I started to think well where else can I use this that is where the concept of show me you know me was born show me you know me is a phrase I first heard from one of my mentors over a decade ago it's the art of understanding who your buyers are as people who their companies are and what space they're in it is so rare that sales reps
do research and come prepared not only in emails but also to their calls that means the competition for you is low the people that are reaching out to your buyers are not doing show me you know me and that puts you at a competitive advantage in fact McKenzie says only 8% of companies personaliz 8% but those who do over 75% of them are seeing in an increase in response rates in meetings booked and what we are all fighting for pipeline growth I can attest to that when we put this into practice with a team of
22 bdrs let me tell you what happened this was incredible and I may have cried a little bit when we heard the results we had 22 bdrs that put show me you know me into motion over the course of this period what they did was send 500 emails about 280 first emails and the rest as responses less than 48 hours after the first one went out we got 127 responses and 41 meetings booked now if you know anything about averages those numbers are through the roof hence why I cried when I heard the results but
that's one really great example of how putting this together for the masses of a team can really make impact show me you know me has been so effective at getting replies that our clients have been lining up to learn how to do it and how to teach their teams to do it and we took it so far as to trademark the term in this course I'm going to teach you how to research your prospects in a way that's meaningful and not at scale I will walk you through the examples of what show me you know
me should and should not look like and I'm going to teach you how to write an email from beginning to end that stands out even to your highest value prospects and finally we'll talk about the concept of show me you know me and how it extends Beyond quote emails how simply building authentic relationships can help you hit your quota and take control of your financial and sales Destiny I think part of what harm from a sales perspective is that somewhere along the way we forgot about the customer we've designed our processes to be self-serving as
companies and as individuals how we qualify a meeting the Hoops we make our buyers jump through in order to even speak to a sales rep and so forth remember that people want to be seen as people not just as pocketbooks not just as somebody with wallet share I think what's so important is that we make a positive impression with our very first Outreach this is where show me you know me begins so for starters I would encourage you to go up in the executives that you're reaching out to don't just reach out to one or
two levels above you but really reach out to the most meaningful and sometimes scariest title now start to research them and my first go-to place of course is always LinkedIn I'm looking for information about who they are not only as an employee of this company and others but also who who they are as a human being almost every time I talk about this concept reps ask me but what do you mean where do I start and how much time does this all take so I want you to think about one thing first there are three
layers to how we can understand our prospects those three layers are thinking again about the human the company and their [Music] space the first thing you need to understand is who your buyer is as a human being that means again as I just mentioned looking at their profiles on LinkedIn start with common connections look in their headline look in their about section what can we find as common ground to authentically connect with you also want to make sure that you're then doing your homework on the prospect as a professional what do we know about this
human being at his job or her job what do we know about how long they've been there how often they've gotten promoted where they worked previously perhaps they had a completely different career to begin with that you can authentically tie yourself to and finally check your CRM where has this person showed up if at all in your CRM before there is nothing more embarrassing than getting on a call and saying Bill have you heard of our product or our company before and then Bill kind of cringes and says uh yeah I've purchased your technology six
times and I also happen to sit on your customer Advisory Board we want to make sure that we show up in a prepared way so that our clients know we've done our research and again we stand out [Music] now I get it sometimes you go to somebody's LinkedIn profile and there's effectively a tumble weed going across it there's no information no picture barely a headline so what are you supposed to do next where does your research begin then and what I would tell you is look into the company go to their website take a look
at their resources their press releases their values the principles they have do they raise money for charity what is going on with the organization that you can reference more often than not you'll also find that the executives have done podcasts they speak at conferences they write articles they're part of press releases directly on the website there is so much that you can pick up from that and finally has this company been a client of yours before were they a client and they churned but now they're coming back and why is this the 19th opportunity that
you're opening up that you've never been able to get over the goal line with this particular client this is all information you should know and not only is it helpful for you to be prepared in such an awesome way for you to stand out but it's incredibly helpful for you to know to qualify and to move opportunities [Music] forward the third layer you want to think about with getting to know your buyers is who they are and the space that their company is in now this means the vertical right thinking about specifically what's tied to
the vernacular of their company do they talk about products do they talk about leads do they talk about Professional Service services in a different way now if I go into a law firm I can't go in and talk about sales and leads I have to use words like clients I have to use words like Business Development so it's really important that you make that shift you might think what if I have a territory that has 19 verticals in it am I supposed to memorize them all and what I would tell you is one maybe eventually
not out of the gate but first and foremost think about what your lowest hanging fruit is vertical wise where do you already have a great footprint and where can you keep expanding or where has a new vertical shown promise that you can take and run now when I think about again that legal example that's exactly what I did when I became a sales rep I found that we had three or four of the largest law firms in the world working with us and none of the others so I took it as an opportunity to interview
those individual firms understand why they used us understand why we were important learn the language and then turn that three or four into 43 in less than 2 years [Music] so we've talked about doing research on your prospect at the human level at the company level and then at the space and vertical level that can sound like a lot to some sales reps but what I always say is just be realistic that this is a brand new muscle you are building and it takes time think about how long it might take you to run a
mile out of the gate 35 minutes no just getting a little bit less but every time you try to run it you're going to get a little faster and a little faster so give yourself 30 minutes for your very first show me you know me email I know that seems like an eternity but I promise it will speed up it will take you less time each and every time you do it and you'll start to get where it's around 5 to 7 minutes each time just remember especially when it comes to high value leads quality
always trumps quantity [Music] hey everyone I'm Kelvin with Apollo and you just learned Sam's techniques for researching high value prospects now just in case you're wondering how do I find the right leads in the first place I wanted to let you know apollo.io has your back Apollo lets you access the world's largest and most accurate database of B2B contacts for free you can also use over 65 filters to zero in on your ideal leads and use AI to research every single one of them making it way easier to create those perfectly personalized emails Sam's about
to teach you so don't forget you can sign up for Apollo today for completely free using the link on your screen or right down below in the video description now I'm going to let you get back to the course so here's Sam with the don'ts of personalization I see you live in DC blossoms must be amazing do you want to buy my stuff no I see you like dogs so do I want to buy my stuff no I see you like to breathe I love to breathe do you want to buy my stuff no before
we move on to putting your research into an actual email I want to quickly touch on a few things you should not do when it comes comes to personalization I can't tell you how many times I've seen an email that looks something like this subject line says go nolles now I went to Florida State so they're trying to pull out some show me you know me and talk about my alma moders mascot but here's how the email goes hey Sam saw you went to Florida State go Nolls do you have a problem with this organization
and then they go on to try and Pitch me their product there is absolutely no authentic tie to what I do why they mention the noes what history they have with it that's when I see that and I go not again you also want to make sure that you don't swing too far the other way so starting to get into research that's done off professional sites so perhaps looking at a Yelp review or a Pinterest board or something on their Facebook page that's private and that you happen to find so maybe starting a subject line
with love your family beach pictures or perhaps you referenced something from a Yelp review that you saw that they wrote in 2009 you want to make sure that the show me you know me you reference is either pulled from their professional LinkedIn page and has something that they've shared with their Professional Network or that you're pulling it from a company page a podcast or an article that they wrote that relates to their work when you think about the other things you don't want to do when it comes to show me you know me one of
them is what's called personalization at scale I am sure you have seen this in your inbox and if not your Executives certainly have it's when you look at a subject line and it reads in a way that could be written for that person and 500 of their closest friends so think about things like quick question or meeting on Tuesday or need more pipeline things that have no relevance to that person and what is called personalization at scale is what we want to avoid now I see this kind of email all the time hi Kimberly I
found your profile in LinkedIn and I wanted to reach out this is a prime example of what we don't want to do I want you to think about these two things together the subject line and the first sentence are what's called your preview text and what you're going to see is that particular executive has gotten that email and 30 just like it there is nothing that helps it stand out and cut through the noise further when you think about something like this in that preview text it's what that person sees before they even open up
the email and it says this is a sales email so it encourages them not to even open it but to automatically delete it this kind of personalization at scale is not effective it doesn't relate to who this person is as an individual and it shows that we didn't actually make any sort of effort here's another example if you look at the subject line it says if you're struggling with budget cuts you're not alone so we just shortcut to exactly what the value prop is of the email and we simply say hey this is a sales
email front and center now one last example this could be one of my favorites simply because there's so much to pull apart but let's look at a couple of things first of all it talks about poverty alleviation if you look at my profile or if you look at our website you'll see that we do raise money for poverty alleviation we're really passionate about it so it could be a great show me you know me except it says nothing about how it relates back to them it simply asks me a little bit of an awkward question
about how I got into it I guess we got into it just by being good humans but I digress look at the rest of the email first and foremost it separates out our company name Sam sales and that's not our company name another thing to think about is that they talk about the massive rise and consultancies in the District of Columbia what does that mean they're trying to pull something that relates to my business and relates to my location with absolutely no point right really important that we make sure that whatever piece of personalization we
put in is authentically tied back to us and has a great point so my point in all this is that poor personalization can truly do more harm than good being inauthentic getting too personal or relying too much on personalization at scale will showcase that you didn't do your homework and showcases that potentially time with you will not be well spent there's a hobby balance you want to strike and a way to write emails that sound human sound authentic and truly add value I'll show you how to write those kinds of emails next the industry average
open rate for emails is alarmingly around 6% and if you want to be even more terrified the average reply rate is .9% not even a full percentage point but when you compare that to show meun know me open rates here's what we look like an average open of 43% and an average reply rate of 20% that's incredible and it's unheard of in the sales World which is unfortunate but also not so unfortunate because what that means for you is there's a massive opportunity for you to standout and Executives inboxes simply by putting some thought into
what you write let me show you what an executive's inbox usually looks like it's not pretty right available to talk can I make an intro quick introductions quick question there's so many subject lines that are all generic they say personalization at scale and they secretly say I want to sell you something you can do so much better than this and you've got to do better than this if you expect anyone to open read and reply to your email now let's get into exactly how you're going to do [Music] this the subject line is the most
important part of your email this is where you have just a few seconds to capture the attention of the CEO VP or whatever executive you're reaching out to the subject line could look something like this now when you read the subject line I want you to again reflect does this subject line make any sense to you if you say no then we did our job correctly this email was written specifically for the chief Logistics officer of Tori Burch a multi-billion dollar company and here's what happened in less than 10 hours of that very first email
being sent the person responded and they said your email stood out in a sea of emails that I get every single day now here's a really cool thing about the subject line as well this is where can start to scale this what other Executives do you have that were in that same fraternity think about how this is a great opportunity to use that same subject line and to use it on multiple Executives while still making it look like it was just for them a couple of other tips think about how to break up your subject
line shorter is not necessarily better you don't have to adhere to less than four words and you can use plus signs as a great way to break up the verbiage in your subject line referencing those exact tips here's an example of a sub line that would work on me Switzerland plus lip cheeseburger plus your company name I want you to think about the subject line again it makes absolutely no sense to you and it makes absolutely no sense to anybody that you know except for me I'm originally from Switzerland I was born just outside Geneva
I live in Washington DC and I often wax poetic about the cheeseburger Ella La Diplomat and your company name doesn't make any sense to me but the first two things do so it's at least going to get me to open up the email and see what what it is that you have to say about the incredible show me you know me that you did on me the second most important part of your email is the first sentence your subject line plus your first sentence is what's known as the preview text and that's primarily what determines
if your email gets read There are two different approaches that I'd recommend trying here at my company Sam sales our go-to first sentence is this hi Bill we have yet to be properly introduced but I'm s Kenna and now a couple things here a lot of people will say not to introduce yourself in the first sentence it's a waste of space they say but here's where I differ in opinion when you put together a subject line that shows that person that you know them and you've done research and you pair it with we have yet
to be properly introduced what you're signaling to somebody is that perhaps we should have been introduced and that you do know something about them now another example is to go right into the show me you know me don't waste any time you might say something about the dog in the subject line and then say something like this in your first sentence bill I saw your recent post about your adorable Fay companion sprinkles and and then tie it back to your own dog you'll see some of the most highlevel Executives often post about their dog so
a great way to open up the door with them is to reference those animals and again to think about an authentic tie right back to you [Music] your value proposition is not what you do most emails that we see say what the person does now that's a marketing email so your value proposition is truly the challenge that you solve what is it that you do for that particular buyer and how can you help them I see this kind of value proposition all the time s hiring we see most cro struggle because they ignore this challenge
we see want to hear more now we see emails like this because we're often encourage the sellers to write short short short emails but again I beg to differ here longer is better and here's why we have to convince our buyer that time with us will be well spent when you state something specifically that you can solve for them then think what is the next big objection what is the buyer thinking and what's their rebuttal you stating that you can solve a challenge for them isn't enough you might get them to either object say we
don't need that we say we are to do that something like that so we've got to get around that objection to begin with let's take a look at an example that someone on the Sam sales team might send to a prospect let's say our value proposition starts with this if you're anything like our clients you see your usage rates of LinkedIn sales Navigator hover around 5% of your licenses we can train your teams and bring that number up I also know that my most common objection is eh we have a customer success manager at LinkedIn
we don't need this so if they said that to me or if they responded to me in that way what would I say back this is what I want to write succinctly in the first email you likely have a customer success manager at LinkedIn but rather than having them teach you what buttons to push our team will teach you how to use this platform to sell in the same way that she did when she was an executive at LinkedIn for her teams so what that does right for that buyer is huh oh so maybe May
there is something not only that Sam can do to improve our rates but to change how we use the platform and finally what you thought would never come the end of the email how do we close it for starters with any outbound email and I would tell you even referral emails where you get introductions that are inbound do not use a calendar link why don't we want to do this it's presumptuous it's a little rude and it puts the onus on the individual to schedule time with you here's the other thing that I don't like
about it now that individual is working around your calendar instead of you working around theirs another thing to avoid is writing something along the lines of do you have 15 to 20 minutes tomorrow to chat or would Monday at 1: p.m. work again the reason for this is it's presumptuous in terms of a short timeline tomorrow or it gets too specific and it allows the buyer to say no to Monday at 1 and then you're left in a pattern of chasing them what I would tell you to do instead is something that looks different and
that looks like this simply say do you have time over the next week or two to learn more let me know what works for you and I'll send a calendar invite along accordingly nobody sends scripting that looks like that so not only will you be different but you'll take their timing and their calendar into effect allowing you to schedule the call you to control the timing and even for you to rearrange things on your calendar to accommodate them I've just walked you through beginning to end exactly how to structure emails that will get replies from
high value prospects if you want to see a few examples that put it all together I encourage you to check out the resources section of this course I also want to challenge you to start putting this all into practice set a goal for yourself perhaps it's just 20 emails per week remember quality over quantity but start practicing these emails writing with this new script following these new techniques that I've taught you and I promise you will start seeing results [Music] [Music] immediately a couple of questions I frequently get asked are when should I send my
emails and if I don't get a response if I put all that time into my first email then what do I do now that I've taught you how to structure your emails I want to give you a few pointers on how to address exactly those things and how to structure your sequences with the first email here's something unique that you can try do all of your research during the week but don't send your emails until Thursday or Friday particularly for high ranking Executives the time of day doesn't typically matter but here's what I want you
to think about what's going to happen when you send that first show me you know me email is you might capture their attention you might get a quick open you might get a quick read but then something comes up that's going to distract them so while your email made impact perhaps it didn't get an immediate reply so then what data shows that you get a significant increase not only in open rate but in response rate if you send the second email less than 48 hours later a couple of tips here again the opposite of what
we most often see first and foremost do not change the subject line Second when you send this less than 48 hours don't give them a second novel to read you already killed it with your first email so the second email is just to say remember me I'd really love a response so what we want to put content-wise in that second email is very simple and you can use any variation of this we might say something like hey Josh wanted to quickly pop in and see if you've read my below email I'd still be grateful for
the chance to chat with you about how Sam sales can support company name so to recap so far day one is going to be your first email on a Thursday or a Friday your second email your second touch is going to come on a Saturday or a Sunday now your third touch or your fourth touch might come a couple days after that and then another couple of days after that don't forget while there's a lot of data that shows exactly what's perfect we're also dealing with human beings who have different lives and different schedules and
are checking emails in different ways so don't be too afraid of the timing of when the third and the fourth and so on come now I want you to think about the fourth or the fifth touch and that's usually where the LinkedIn touch comes now a couple of things to be careful of when I talk about the LinkedIn Touch first and foremost a lot of people have built into their sequence something that's called the profile view I would tell you cut this immediately out of your sequence and here's why that executive might only see the
last five people who have looked at their profile I promise you this doesn't impact your open or your reply rate so cut it out the second thing I would be mindful of is do not use inmails this is something that was really popular in the early days of LinkedIn and it was really effective because it was different but we ruined inmails by making them really spammy and really salesy so instead create a LinkedIn connection you were going to go to the person's profile you're going to hit connect or you will hit the three dots to
personalize an invite and simply add a script that looks something like this my name might look familiar as I've sent you a few emails I would still be grateful or appreciative of the chance to chat with you about how Sam sales can support organization name if you ever up for a chat please let me know one really cool thing about this is this you're going to stand out from the noise because you're actually going to use content and context in your connection request what many people do these days is the opposite they send a blank
connection request and then they do something called the pitch slap where the person accepts the connection request and they immediately pitch them in the DMS don't do this when you are straightforward and you add context to your connection request here's what happens you communicate with the person that you've already tried the old school ways to get their attention you might even send them back to your emails to read but the other thing is they'll be able to look at your profile they'll be able to humanize who you are and they will most likely accept the
great thing here is that sometimes they want to book the meetings with you other times they simply say thanks period or nothing at all period this is your chance to be different send a reply when you get the thanks or the nothing in response and simply say thank you so much for connecting with me I look forward to staying in touch you will delight and surprise your buyer because you were doing something different and you were not Pitch slapping them now I could keep walking you through the exact sequence we use at Sam sales but
the point is I want to make sure it's really clear that you're not going to hit it out of the park with the first sequence the whole idea is to AB test so create one two three sequences and take a look at what works is maybe email 3 getting the most responses is it something about email 8 that ultimately gets people to click on your marketing campaign or a link that you included for a webinar what is it about that messaging that works and then start to thread those things together we're looking to create the
ultimate sequence but we have to start somewhere and we have to start testing let's look at a couple of other things that typically happen you might send a really great email that all of a sudden gets a few opens perhaps one's in Texas perhaps something is in Detroit on a mobile device and it's all pretty quick that's what's called a trigger and you want to use those triggers when you see these things happening in succession and use them to your advantage now you might consider even using a little self-deprecating humor When You Reach back out
to the person that you reached out to I might say something like Josh I see a few emails getting open in a few different locations I imagine and I'm hopeful that that means that there's intent by you and your colleagues and you're interested or my email was really bad and you guys are talking about it make sure whatever you say is authentic to you but I think humor and authenticity can often go a long way another thing to think about is you might also get objections thank you so much for reaching out now's not the
right time I'm not the right buyer please reach out to us in 90 days things like that the thing that's wonderful about this is because you put the time into show me you know me you will more often get replies even if now is not the right time and even if the person isn't the buyer this opens a door to communication you can connect on LinkedIn you can keep in touch with them and certainly if they say we'd love to talk just not right now this allows you to start nurturing and investing in the relationship
versus just chasing them with spammy and personalized scale email the key to keep in mind is that because you didn't use personal ization at scale and instead used show me you know me you open the door to building better and more authentic relationships in even less time than you were doing [Music] before oh sorry I didn't see there I was taking notes from Sam's course anyway um while you're here did you know you can build sequences in Apollo just like the one Sam taught it's actually really easy to do you can use a template or
AI to create a new sequence or just create one from scratch then you can add all the touch points Sam talked about as tasks like manual personalized emails AKA your show me you know me emails automatic follow-up emails phone calls and Linkedin touches Apollo isn't just great for finding leads but for reaching out to them too and that's why they call it the all in one sales platform back to the course we've talked about doing your research writing that first email building out a sequence for if they don't respond but now let's get into what
happens when you actually do get a reply now you've got the meeting booked what do we do when we show up to that first call as I said show me know me bads through every part of your sales cycle from the first email to when you've had a client for 10 years so it's really important that you do your preall research just as you do your research for an email when we think about the typical opening script for a discovery call they're not great so here's what I want you to think about as an opening
script that you will hear us use on almost every single Discovery call Sam sales has with our prospects here's how we start thank you so much for making time for us today I could tell you a million things things about Sam sales one two and three in this little section I list three things that are related to that buyer Persona so I want to make sure that they're specific to their interests specific to maybe things that they shared with me in advance of what they'd like to get out of the call or things that are
specific to what I typically talk about with that specific buyer Persona so again I could tell you a million things about hhag samam sales one two or three but I would love to hear about you first now this is where the show me you know me kicks in so you might say I know you recently had an acquisition I know you're looking to double Revenue I recently saw that you replaced your cro whatever it is that you learned about them and researched in advance is what goes here and then you close it out with tell
me about your team your challenges what's the overall landscape like for you if that's okay I want you to think about this in three parts you share a little bit about yourself you share what you know about them and then you give them some breathing room to think about what they want to share with you while asking for permission at the very end if that's okay what is amazing about this opening script is first of all it gets so much information out of them those buyers typically will respond with a big sigh yeah so and
then they'll start to talk for two or three or nine minutes sometimes and what's fantastic about this is while they're talking they're answering a lot of the questions that you might have in the beginning so do they have budget what technologies do they use they might answer questions for you to help you qualify the call before you've ever even asked a second question the other thing that's fantastic about this is the question does not focus on features and benefits which most of the calls do this allows you to elevate your game and to ask questions
about specific business challenges versus just products and features that they're looking to resolve what happens though when we meet somebody in person right not all all meetings are happening digitally these days so let's say somebody says I'd love to meet you for coffee for lunch for drinks what do you do that might be different in your preparation if you were booking the lunch drinks or the coffee date I would make sure that you make the reservation if you can I once met a CEO for lunch and when I went I was unfortunately the latter of
the person to get there they showed up early and I was seated with my back to the restaurant now what that meant is while the person kept talking and talking and talking and I really needed to go I was left in a position of continuing to make small chalk while looking around and trying to find the waiter it was really awkward I had to keep doing it and I vowed to never do it again so here are my tips one make the reservation two add notes in the reservation details that say specifically when you would
like the check to be brought and to be brought to you and third make sure you show up early little things like this can make sure that it goes really smoothly particularly if this is the first or second time you're taking a meeting in person these are relationships you will hopefully keep for life as people transition jobs they tend to stay within the same vertical and you probably will too which means you will have these clients as they transition from one leadership position to another from that very first email to how you talk to them
on the phone to how you present yourself in person I challenge you to set yourself at an infinitely higher bar by showing your buyers that you know them and by going the extra mile by focusing on quality over quantity you're building an elite career as a seller as someone who is different your open and reply rates will Skyrocket you'll make more sales in the end and you'll get Financial Freedom there is really no downside to making this effort remember to set a goal for yourself right now decide how many show me you know me focused
emails you want to send this week and don't worry about how long you're spending on them I promise the time will come down as you build this muscle and you might be surprised at who you hear back from and how quickly that wraps it up thank you so much for spending part of your day with me and I wish you so much success on your sales [Music] journey and there you have it that was Sam's entire course but before you go let me show you the best way to put everything Sam just taught you into
action using Apollo not only can you find research and reach out to your perfect leads but you can easily track everything moving forward too like scheduling meetings recording your sales calls getting automatic insights from AI managing your entire pipeline from one place and so much more and the best thing is all of this is available to you for free just click the link on the screen or in the video description and sign up for Apollo today thank you so much for watching and we'll see you in the next one [Music] [Music]
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