This is how Fernando Pessagno built two AI apps to over $15,000/month.
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Video Transcript:
I personally used to think that I could never ship a profitable product because I was not amazing at coding reaching this point where I'm earning 15K all my products it's it feels unreal how did this guy build two SAS products to $115,000 Mras an average coder well it's because of his approach on how to find winning ideas nich down as much as possible I only need 0. 1% of the market and I'm good Fernando started his journey as an agency owner working with clients for over a decade but then his entrepreneurial dreams came to a halt when he had to go back to his 9 to-5 job while working my 9 to5 I was always there dreaming about what to do deep down I I knew I wanted to find a way to go back to this sense of autonomy that I had at one point after unexpectedly getting fired he decided he had enough and went all in on his dream now the stakes were real I always relying on my 9 to5 but not anymore I needed to to show up and build something a year after he took the leap Fernando became a solopreneur making a good living while working only 4 hours a day so I gave him a call to ask him how he did it and how you guys watching could do something similar and he shares everything including his process for finding profitable ideas his strategy for building and validating those ideas quickly and the distribution channel that gets him most of his paying customers when it comes to distribution for both Reser online ands with the the main Channel all right let's dive in I'm Pat walls and this is starter story welcome man thanks for coming on starter story tell us about who you are and what business you built so well I am Fernando Pro designer originally from Argentina now living in Sweden and I'm working in to SI projects full-time resume maker. online and a carels when it comes to resume maker.
online I like to Define it as the easiest way to build your resume and then the is aa. com which I launched last year and it's the first AAR generator and it allows users create standun in social media carousels even if you don't know anything about design both products run on a freemum model so you can start right away for free but subscriptions unlock all the AI and pro features together they bring in about 15K Mrwhich allow me to finally step away from the 9 to5 and let's hope stays that way okay since you've built not one but two successful projects can you tell us a little bit more about your process for how to find winning ideas I always find it easier to scratch my my own AG when I see something that I know that it can be time consuming I thought could be could be a great idea why not creating something that simplifies this something that solves this problem specifically instead of having multiple features like Kaa on Battle most users are no Pro users they just want the simplest way to achieve something that's the advantage of being a solo entrepreneur Kat cannot afford to go for very very specific specific solution because they need to Target a wider audience so I think that's where Soul entrepreneurs can drive Niche down as much as possible find the portion of a huge Market that they can serve better than these big companies with a results it's only me I don't have e funder I don't have employees I only need 0. 1% of the market and I'm good I think there's very fertile ground for Indie hackers or entrepreneurs to create solutions that are lesser focus and solve one specific issue all right so you're approach is to take these big markets and Niche it down and build one simple solution for users but how do you look at validating these ideas and how do you know that it's something worth building I go after markets that are already validated but I trade to be just a little bit different take a new approach with the resume maker.
online all these resume builders were really bloated you needed to sign up for before even seeing how the resume is going to look like I took a completely different approach you just press one button Buton you're right there you can see how good it's looking already and I think people really resonated with that that's my philosophy I think that's going to be my philosophy going forward let's take validated Market Niche down and find a way to save people time I I always say that I don't I don't sell design I sell time that's that's the value that I provide I help you to get you to good enough point and that's more than enough sometimes validating your idea is one of the most important steps when it comes to starting something new and Fernando is proof of that profitable side projects are built on the right idea the right market and the right launch strategies but that process to go from 0 to one can be long and it might make you feel lost if you aren't following a solid blueprint that's why I created the academy it's a 5-we program where you'll find an idea build it launch it validate it all while only working 2 hours a day it's the same framework I use to build a million-dollar business and it's what I've seen thousands of other successful Founders use it's what actually works because it's all about taking action and actually building stuff and putting it out into the world which is what I really want to see you take a shot at so if you're curious about building a side project like Fernando and you want to surround yourself with other builders then head to the first link in the description to see if the academy might be a good fit for you now let's get back to Fernando's story and the amazing business he built okay now let's talk about actually building the product I know you did a 10-day challenge to go from 0 to one with AI car can you tell us a little bit more about that approach while working at my 925 I was always dreaming about what to do after a year and a half working there it's just a few weeks after very positive perform review they tell me that I'm fire that was just one day before my planed vacations and honestly I was quite born out from the 9 to5 that left such a sour taste in my mouth so I was not very optimistic and I didn't really want to find another job I think maybe this was the push that I needed now the stakes were real I always rely on my 925 but not anymore I needed to to show up and build something so I thought okay let's go for a building public challenge the first days I just try to get the main features running also as a designer and given that this is a design product it had to look somewhat nice but it was really really simple the most basic Tech Carousel that you could create it's a good thing also to to launch these barebone products because then when you start getting feedback the feedback kind kind of tells you where to go the biggest value that I get from this challenge is that if he would have failed I could have moved on into the next thing without any issues but if you work for during 6 months one year in the product it's easy to get a tach it can be hard to to to hear like the product sucks right if I launch in the future I would like to to try to replicate the sense of urgency wow that's an awesome story thank you for sharing that so after you built the MVP I see that you then launched on product time can you tell me more about that launch yeah that despite my concerns the launch went really well for a cars and five users sign up and people can say that they like your product and you might have intuition that there's a demand for it but the ultimate validation is is when you get pay for it right and the product was super buggy for me that was like the ultimate proofy if they pay for this buggy product there's really an opportunity here I need to double down so after you get those first five customers how did you continue to get more of them what kind of distribution methods did you use when it comes to distribution for both res maker. online andells Pro hunt help a lot to spread the word about it especially with resume maker. online winning first pro of the week it Go spread so quickly and I got so many Bings but then SEO is the main Channel and I'm definitely better at building that that marketing so I started building a lot of free tools for both products I think it's about 30 it just have to be something complimentary to your main product like a natural extension it's a good way to bring in traffic especially if if you know you're not a SEO expert and the building public also helps to spread the war on Twitter or on LinkedIn I think people like especially when you try to make it personal can be a bit cringe sometimes but hey that's LinkedIn also launch an affiliate program for both products which is working okay it's in progress yeah so after you started to get more paying customers was there a specific pricing strategy you Ed to monetize the product to its potential it was a bit tricky at the beginning I mean I knew it was in beta so I launched it at $9.
99 now I after adding so many features and the prod has mature so much it's $4.