Tony Robbins Changes My Life (48 Minute Coaching Session)

I cannot believe who we have here today Tony Robbins is coming on the podcast Tony Robbins is the number one life coach performance coach in the world he's the highest paying public speaker of all time this guy's built a business Empire that does 7 billion a year in Revenue um incredible entrepreneur and Coach I mean this guy's customers his clients the guys who pay him to coach them are like you know top athletes uh you know Serena Williams and Tom Brady and Conor McGregor you know um politicians Nelson Mandela Bill Clinton uh the top Traders

and investors in the world Ray doio Paul tutor Jones they pay him because they know that Tony is can help be their Edge right uh he can help them level up so if he can help them level up I think we can learn a lot from him I'm going to ask about three specific things the first is I actually went to a Tony Robbins event eight years ago this is my notebook from that event uh I still have it eight years ago eight years later and the reason why is because I hate to be that

guy who's like I went to a self-help semon art it changed my life but it did uh I really came out a different guy I came out a happier guy I ended up you know at the time I you know this podcast called my first million I didn't have my first million then and I came up with a plan I came up with a strategy and I stuck to it after that event I made I did it because he I made three specific shifts and so I know most of you will never go to one

of his events you'll never go to the seminar it's a four-day thing it's kind of weird it's not as cool as just going to Coachella or whatever but I want to ask Tony about those specific three shifts so that you can hear from him exactly what I heard in that event that changed my life that's what we're going to do on this podcast today those same exact things that Chang my life I'm going to have him explain on the podt today it's kind of like a live coaching session we're just people pay this guy a

million bucks to do this and we're going to get it for free uh also at the end of this uh Tony doesn't know this but I'm going to actually give away just under $100,000 worth of tickets to his seminar so for people who are listening to this there'll be directions at the end of how you can actually get a free ticket to go to one of his things if you so choose so that money is not your limitation so the least I could do this guys helped me out so much in my life I would

love to pay it forward to the next person and uh and send them to the seminar um lastly we talk about his his new book which he's been interviewing all these billionaires right the they this Championship mindset right he works with the top 1% of the 1% and I want to know what's different what are they doing differently he tells a story about an investor who bought 40 million nickels like literally like the coin the Nickels uh why they did that and why that was such a good idea um I wanted to hear some of

these stories from him hanging out with these billionaire investors um because he doesn't talk about that a lot and I I'm I nerd out about that kind of thing so enjoy this episode with Tony Robbins this is a real uh cool moment for me with this podcast to be able to do this I thank Tony for coming on and I hope you enjoy [Music] it pull this one out today uh to just do a little refresher where'd you go when didd you go I went to New Jersey it's actually a funny story I had heard

oh Tony Robins is Mot motivational speaker and I kind of was like oh do I do I need motivation I don't need motivation I don't either but there was something inside me that because when you when I had watched your videos I thought well it's not just that I mean he's a he's an entrepreneur he's doing his company's doing billions in Revenue he's clearly a leader and when I went to this event I knew that it wasn't just like it wasn't just some generic self-help BS and I go and a couple things stood out right

away I just want to tell you about this my experience at your event so I go and the very first thing that happens is I plan to just sit back I'm here to learn okay I'm not going to jump I'm not going to do all that dancing jumping around stuff this is my mentality 15 minutes later that's out the window I'm into it I'm having a great time uh the second thing is I notice I see these celebrities up front these are some of the most successful people I know all right uh I I hear

this scream that almost sounds familiar I look over and it's Jedd Butler the guy from 300 like the Spartan I'm like all right if he's into this I I think I could be into this uh you know like you have this thing like give your neighbor a high five I turned it's Vanessa hudgin I'm like giving her a hug I had this amazing experience and when I was there it was one guy who turned and looked at me and he said first time huh because you just see this grin on my face and I was

like yeah this is not your first time and he goes no I've been to five of these and honestly I was like a little discouraged I was like you got to come to this thing five times like I don't know is that how this works and I go why' you come five times he goes because when Michael Jordan's in his prime and he comes to your town you go watch him play yeah and I thought that was one of the best compliments I said Michael Jordan he said yeah he's this is the Michael Jordan he's

like he does many things but he's the Michael Jordan of public speaking and after that I started looking at what you were doing differently you work with billionaires and presidents and athletes and all this stuff but every superhero has a origin story right like Spider-Man got bit by The Spider and that's you know that's where he got his powers from I think your origin story is amazing and not not a lot of people know the full story can you take me back you're 17 years old I think you're a part-time janitor and you'd never been

to a seminar in your life how did you what was your spider bite how did you stumble into this that's interesting question I was already interested in personal development because I had a kind of a rough background I have four different fathers we had no money for food I had to work two jobs work as a janitor and my mom had a friend and dad had a friend that had been my my dad my dad's description was he used to be such a loser and now he's really successful and so he called and said listen

I hear your son's gotten big I was I I was 51 in high school and I I was 6'2 by my senior year I grew 10 inches in a year I tell people the difference is personal growth by the way but the bottom line is he said you know I I got to move some furniture and things I heard he's big you know could he come work for the weekend for some extra money so I did I worked really hard and the guy really was impressed by their work e think so he said I'm gonna

take you to lunch we go to this lunch and you know and he's saying you know I really think you go place you got a lot of drive and I said well I'd like to ask you some questions and he said okay and I said my dad used to say he used to be such a loser and now you're so successful how'd you do that you know only a kid can say this right I wasn't trying to be cute I just literally repeated it you go said what then he's like well it's kind of true

and he said well I went to this seminar and I said what is this seminar I've never heard of such thing he said well a man who has really become accomplished takes 20 years of his life and teaches you in three and a half hours the best of what you need to know to make your life work I said wow that sounds really interesting I said could you get me in and he said yeah and there was no followup so I said well well will you and he said no I said why not he said

well because if you don't pay for it you won't value it and at the time I was working as janer making 40 bucks a week so I said uh how how much is it he said $35 it'd be like $250 and and you today's dollars to give you an idea but it was a week's pay is all I knew and I was like are you kidding me for three hours I said no one of the guy's Rich he goes no that's not it he said he really has these tools but he said if you think

it's too much then you go learn on your own experience and take 10 or 20 or 30 years and maybe never learn it at all and so long story short I made what I thought was the biggest decision of my life to take a week's pay and I went and heard Jim Ron speak and I was deeply moved I left there going okay I'm going to become president United States I'm going to start with a plan of running for junior in high school I'm going to run for student body president I'm going to be a

state I was just looking to have the most impact but what it led to was me just really digging in and learning everything I could about human development and then very quickly because I was studying everything I get my hands on I came across neural linguistic programming NLP which at the time was a break through new technology of how to use language to change human emotion and behavior and I talk my way into this you know six-month class I was the only non- therapist in the class and um and after the first weekend I was

just out using it I stop I'd go to literally this the program I went to was at the airport holid in in LAX and I'd go to the Denny's that was right next door afterwards and look for people to help you it's like here say I'm gonna change your life but and then gradually I started modeling and I started figuring other skills and I started challenging traditional psychologists and psychiatrists saying give me your worst patient I'll handle them in an hour and I took people with lifetime phobias you know been in therapy seven years and

turned around in an hour and that built my reputation and so then I started working with athletes and then I started work with Mother Teresa Nelson Mandela and gorbachov and you know President Clinton and it just grew and grew and then along the way I used some the same skills called modeling finding out what is makes the difference in performance around businesses and I started building companies so today you know now I have 111 companies we do over S7 billion dollars in business across radically different Industries and uh but this is my mission this what

I do on a daily basis here my education company is what I value most but that's kind of the journey and I've had lots of ups and downs along the way obviously it wasn't like a straight up experience by any stretch it's not a straight line but I've learned hell of a lot I've been surrounded by a lot of great people along the way all right everyone a quick break to tell you about HubSpot and this one's easy because I'm going to show you an example of how I'm doing this at my company when I

say I I mean not my team I mean I'm the one who actually made this so I've got this company called Hampton you can check it out join hampton.com it's a community for Founders and one of the ways that we've grown is we've created these surveys but we'll ask our members certain questions that a lot of people a lot of times people are afraid to ask so things like what their net worth is how their assets are allocated all these like interesting questions and then we'll put it in a survey and I went and made

a landing page so you can check it out at join hampton.com wealth you can actually see the landing page that I made and the hard part with this is with Hampton we are appealing to a sort of a a higher customer sort of like like a Louis Vuitton or Ferrari so I needed the landing page to look a very particular way HubSpot has templates that's what we use we just change the colors a little bit to match our brand very easy they have this drag and drop version of their Landing Page Builder and it's super

simple I'm not Technical and I'm the one who actually made it and once it's made I then shared it on social media and we had thousands of people see it and thousands of people who gave us their information and I can then see over the next handful of weeks this is how much revenue came in from this wealth survey that I did this is where the revenue came from so it came from Twitter it came from LinkedIn whatever it came from I can actually go and look at it and I can say oh well that

worked that didn't work do more of that do less of that and if you're interested in making landing pages like this I highly suggest it look I'm actually doing it but you can check it out go to the link in the description of YouTube and get started all right now back to MFM I don't know if you've seen this have you seen this little clip of Jim Rome talking about you no I have not let's play this all right can you play that clip Tony Robbins sat in my seminar when he was 17 17 he

was on the outs with his parents and he was sleeping in his car and someone got him to come to my seminar age 17 so you don't you never know who's in the audience and he worked for me for three and a half years promoting my seminars back then called adventures and achievement three and a half years finally ran one of my offices at age 20 in Los Angeles Tony Robbins now he's a big-time Superstar bigger superstar than I am around the world unbelievable and he mastered all the stuff you know I didn't teach him

to firew walk and all all that stuff but that's Tony style you know he can get by with that I couldn't do that I did say to him one time Tony you got to do water instead of fire they'll come from all over the world and knowing Tony guess what he'll probably try it it kid's unbelievable he's unbelievable so what's it like I mean hearing your Mentor you know somebody who became a friend but but start off as a you were the student he was a teacher in a way how does it feel hearing that

no he was a teacher for sure he taught me some of the most important things I think the most important thing he taught me um was when I was you know I had all these different fathers and we were always broke and so he said change your mindset change it from can I earn twice as much in the same amount of time 10 times as much 50 times a 100 times a thousand times yes if you become more valuable so you have to work harder on yourself than you do on your job and he said

you've got to understand whatever you do do add more value than anybody else in the marketplace of what you do and that really it it it sung to me because I always try to overd deliver in anything I did even at that stage of my life and um that's been the basis of every company that I built across all these different Industries I there's no way i' be I am without that piece so I'm indebted to Jim as my first Mentor one of the questions I wanted to ask you is you can't ask Steph Curry

how do you make a jump shot it's too complicated right I can't ask you how do you be a good public speaker but I can ask you how did you get good cuz my sense is yes you had some natural gifts however I want to bet and you tell me if I'm right or wrong that from the ages of kind of like 17 when you went to that first seminar to maybe 25 26 27 I would bet that you probably got more reps in than anybody else in your field is that I I could be

wrong tell me if I'm wrong I went to work for Jim Ron the personal development speaker so you would go out and make two talks maybe three talks in a month where you would go to a real estate office or a stock brokerage or someplace where you would do a talk and show them by improving themselves they could also improve their income that's usually what they were interested in and so what I did different was I went out and said I remember the guy that was number one in the in the whole company there were

about a thousand employees in that company and I went up to him the first day because he was such a jerk to people I mean it's like total jerk and so I you know I've always been a kind of protective of the little guy I was a little guy I was 5-1 I was protective back then right when I was in high school so I went up to him and I just said you know what I said you're an absolute idiot and I you better remember my name I said because it'll only be a few

months before I'll dwarf you and I said I'll tell you why you're lazy you do three talks a month I'm going to do three talks a day so it doesn't matter if I'm as good as you are I'm going to destroy you right and I did I booked myself uh to every kind of group you can imagine but yes you know if you know uh I I'm fortunate enough to own a piece of the Golden State Warriors and I've coached the team I I haven't been there this year again I've been had a chance but

they need it but Steph is a perfect example of what you're describing because people don't know the greatest three point shooter in the league when he was you know in high school he was really good the dad trained him continuously his dad was an NBA player but his dad at one point he's the best player in the league told him we got to change your jump shots we get a jump shots we got to change it you start it too low you'll never make it the NBA and so he made him have to do this

new form of jump shot and he became terrible because you're terrible when you try to do something new but he wouldn't let him play competitively until he could shoot well in this way and then now he still does it he shoots you know 500 shots a day to give you an idea 3500 shots a week think about it 14,000 shots a month 168,000 shots a year these are practice shots so he's been in the NBA 15 years he's done 2.52 million shots in practice in his entire career's only taken 15,000 shots and he's made 3,003

pointers and he's the greatest in history less than one tenth of 1% of his shots have actually shown up in a game so I always tell people you're rewarded in public for what you practice in private I think that's an amazing strategy is that is that your method to kind of learning in general how do you think about that I think of learning at two levels I think of learning as immersion the reason I do 12 hours a day for three or four days in a row most people wouldn't sit for a three-hour movie someone

spent 300 million to make I can do it because I know how to engage people in all their senses in other words how much is a long time some people say 10 minutes some people say 10 years right but really a long time is when you're not enjoying yourself you know a minute can feel like eternity if you're in pain but if you're enjoying yourself time flies and so my whole mindset was I got to immerse people because that's how we learn if you're learn a language and you learn a little bit of your time

in high school and college most people don't speak the language but if I took you to Italy and dropped you in Rome and said I'll pick you up in 90 days with no teacher you're GNA be speaking Italian by the time I pick you up because of the immersion so I like to immerse myself but immerse myself with someone who is the best in the world at something someone who's already done it not somebody who's teaching me intellectually like going to a university with somebody understands it but has never done it I wanted to model

the very best in the world so I I would go interview with I'd go to work for people in the very early days as a janitor so I could get around them so I could learn how they think and what they do gradually I got to the point where I had these skills and so I could help people and so I'd help them but then I'd also learn from them everybody I've ever coached who calls me a coach I'm no dummy I learned from them so some of my dearest friends in the world when people

started us coaching like Mark Betty off of Salesforce he came to my seminar I think four times in a row and he as big as I am he stands out and on the fourth one he came up introduced himself and said you know I'm Mark Benny off and you've convinced me to leave Oracle I'm going to start my own company that's called salesforce.com and want you come on the journey with me and I'll never forget he said to me he said we're going to do a we're going to change business around the world and I

promise you we'll do a hundred million doar in business and now he's doing 35 billion right it's he worth so it's like and he's done that in 16 years you know the growth has been unbelievable so Mark says I'm his coach yeah I've learned as much from Mark or more than he's learned from me same thing with Peter goober you know Peter and I are Partners the Golden State Warriors the LA Dodgers you know we both uh invested and started with the LFC football club he's got 52 Academy Award nominations he's you know he's one

of the most brilliant IM and beings that I know so I learned from him so all the people that I've coached over the years I've learned from and I've tried to do it through immersion the more you can imers yourself where you're thinking breathing doing something 18 20 hours a day the faster you're going to learn so that's how I go about it what's something you learned from Peter because he's a fascinating guy that I think most people don't you know of his work but you don't know him necessarily he's not super out there publicly

talking all the time and trying to share knowledge do you have any good Peter grber stories or uh or Lessons Learned you've had now that you partner with him on some things how he thinks I say one of the most valuable principles I learned from him him and a and a friend of his when we became friends at one stage you know he said change my life I want to do some do some more things with you and he had a small group of men about 8 to 10 that had been getting together twice a

year sometimes three times a year they go on these amazing trips and they just brainstorm but everybody there was the master of their Universe right so it' be like Pat Riley you know was at the time you know the winningest coach in NBA basketball uh you'd have the richest man in Canada like this amazing who and so he invited me to come on this trip with him and he said look we've never brought anybody in before you're 18 years younger than just about everybody here but you have so much to out I convince the guys

let you come on the trip and if they like you maybe you come part of the group and come on a regular basis now this is I'm just starting my businesses I'm early on in my career of 30 31 years old and I'm in a place where he wants me to go off on this 12 day trip well I couldn't leave my business for 12 days in those days I was a business operator I wasn't an owner like I am today so I had to go on the trip and on the trip though it was

such a push I didn't want to miss it I did it I was so stressed out because I felt like didn't belong there so uh he didn't had this conversation with me about what I want to do with my life and then he said well let me tell you the most important principle to get you there he said proximity Is Power and he and Peter B started nodding and saying this is what makes everything work and I said what do you mean proximity Is Power what do you mean by that he said to me at

the time you know how many investment bankers do you know I said no I don't know maybe a dozen he goes how do you spend time with I said not he goes that's a huge mistake you must go spend time with them because as you spend time they will think of you and they will come up with deals that will help you generate the economics you want to generate if you want to run for office or do something of that nature and I said okay and so I started doing it I felt really uncomfortable and

then I saw him again and he really gave me stuff and so then I did it deliberately ongoingly and for a year and a half I'd go meet people I I'm I'm not a networker per se um because I felt like I I don't know I'm not asking for something and I don't know what I can do for them I try to always be a giver and but nothing came out of I mean some good friendships and so for no business came out of and one day I got a phone call that led to a

$50 million deal for me and then another day about a year later converted that into making in one single day $400 million taking a company public so I always tell people if you think about important principles one of the most important ones I learned from Peter and his friends was you've got to get in the environment where the best people in the world are on a regular basis and add value and then things will start to happen nothing accelerates more than that other than your own skills and development one of the things I got from

being in proximity with you at your events immersion going there for four days and and and really soaking it all in was would you came on stage there was an energy shift every time and you you mentioned Mark Ben off I know You' talked at the Salesforce conference and I watched the video and he he said something great he goes the next guy who's coming out here he doesn't I mean Salesforce is like you know a bunch of sales reps in the audience as it's a white collar crew they're all sitting down they've been at

a thing all day he says he doesn't come out to a cold room and he goes so if you if Toon's G to come out here we better are warm up right now and immediately everybody raised their standard of how they were going to show up for you and you came out and you had a certain energy with you I stole that and I started using that I said I don't come out to cold rooms anymore I raised my own standard in that way that's great but I it it's not just in the work context

because um even though I went to your event because I wanted to be more successful and more ambitious whatever and I had these goals I wanted to have you know $10 million by the time I was 30 and then you know today it's like our companies this year will do like $50 million in Revenue raises it's it's it's continued to grow but the thing I took away the most wasn't any of the work stuff it was how you show up at home you had this thing that I want you to talk about called the honey

I'm home energy I've been doing this now for like eight straight years since I I went to your event people don't know this explain what coming home with the Honey about that yeah that's uh it's just really simple it's just I remember my father used to come home my fora especially when the door closed there was this pause and we waited to see what kind of state he was going to be in and you could tell if he was in an unhappy State you want to kind of avoid the environment or if he'd say monkey

gurus you used say this fre monkey gurus made no sense but he had so much enthusiasm and excitement in his voice that we knew it was a good day so I thought when I come home I want to make a difference so my wife and I have this little thing that we do is I come home honey I'm home and then we look for each other and we run towards each other just hug each other and kiss but it's a it's a beautiful ritual that we've you know we've been together 24 years and we still

have this aliveness and passion for each other because we still put ourselves in those high energy states it's easy because of being worn down by work or environments or kids or some of your family's ill or financial pressure in your business let's say to let your state drop and then when you're around your partner that's what they experience all the time and then their State's low and then you're both filtering life through that so I think it's really important just like if you're going to get up and be a perform in a peak state if

you're going to P Peak results you got to be in a peak State you got to train yourself to do it at home and then after a while it's not phony it's just like if you see an athlete they have muscles you know why do the muscle because they work out regularly well when you push yourself into a great state regularly it becomes your standard and it becomes how you feel all the time you kind of wire yourself with that it's not to say you don't have down times or frustrating times or sad times or

whatever have all those things but they're not the majority of the time and if they happen you can snap out of it fast because you know how to and I think that's a huge part of what I try to teach people is that you don't have to accept how you feel and people all times say well I don't feel like it well if if I waited till I felt like it I wouldn't do 90 % of stuff I've done in my life I've learned how to make myself feel like it um because if you don't

do that you're you're not going to accomplish or achieve or enjoy your life at the level that you deserve and probably desire right you said something about the 90 seconds of suffering can you explain this concept because I stole this I stole this like it's Oceans 11 and I came into I stole this framework from you and I have been using it since then I'm glad you stole it that's that's a worthy thing is still stealing life is too short to suffer I I'm not going to suffer I know how to change my state but

I want to create a rule that within 90 seconds if I start to suffer I'm going to snap out of it now don't get me wrong it doesn't mean you don't get angry or frustrated or pissed off or worried or any of those things I can have all those feelings but if you train yourself to snap out of it 90 seconds and by the way in the beginning no problem 90 seconds and easy things but then life gives you some big tests right you get something feels more like 90 days than 90 seconds but you

get it's like any skill like like shooting the basket you do it again and again and again you get better better and better and it's changed my life because no matter what's going on I can still find the beauty in that and in a beautiful State of Mind you'll come up with the answers much quicker than a pissed off state or a fearful state or a lousy State plus it gives a gift to everybody else who wants to be around somebody who's in a crappy state right think about it like this you know if you

have a if you have cable or you have satellite and you turn the channel there's certain channels where it's all comedy other ones all drama other ones it's all horror right other ones it's you know romance well the Channel Changers your body because if you look at the greatest athletes in the world Tom Brady you know locally here in Florida you know we have a group that's won the Stanley Cup over and over gun the Tampa Bay Lightning and they're famous for coming from behind and winning so the the same group did test on them

before they ever worked with me and they discovered there's a biochemistry of what they call Championship biochemistry it's where these people like Tom Brady's down by 10 points and it's the fourth quarter of the Super Bowl and he comes back the way I mean how he has this huge huge surge of testosterone which gives you total focus and drive it also makes you remember everything it's like if I ask you where you at 911 everybody remembers the moment actually where you're 811 no one knows where they were right because you don't have that surge of

testosterone the energy but usually testosterone is matched by cortisol which is a stress hormone but in this case their cortisol drops through the floor so all they get is pure focus and drive now it doesn't guarantee you're going to succeed but increases your chances about 10 fold every time I get on stage I develop that biochemistry love it and uh I have so many more questions but I also I feel like your PR team I feel like there's a red dot that's going to come on me if I don't talk about your book so I

want to ask you a question about this so I read the advanced copy of your book so the Holy Grail of investing it's the third of these kind of like money related books that you've been doing which has been fun because I like the business side that's obviously where I kind of nerd out yeah tell the story about the guy you you know who I think he's a billionaire who who bought millions of nickels and why this guy bought millions of nickels I think this was so fun and uh you got to tell that story

let me let me give people a little background so I've written three books on finance I I started back in 201 13 because after the 2008 Dropout I've been working with Paul tutor Jones one of the top 10 financial traders in the history of the world I've coached him for 24 years he hasn't lost money during that time so I've learned a lot um but when I saw that the way we dealt with 2008 was we instead of punishing the people that almost destroyed the system we gave them more of our money it just blew

my mind and so I I thought I can't change everything but I have access so I decided to write a book where I interview 50 of the smartest Financial investors in the world the most successful all self-made billionaires nobody from Lucky sperm Club they didn't inherit it they created it you know Ray do Carl icon Warren Buffett Paul Tor Jones all of them so I was interviewing a gentleman that took $30 million and turned it into $2 billion in 20082 2009 the worst economic time and um and I I asked him I said how' you

do this and he went asymmetrical RIS reward I've heard that from every great investor I said okay I understand what that means but how' you do it how he did it was he saw the in the mortgages and everybody thought these mortgages were going to hold up and it real estate was going to grow forever and he knew that wasn't true and he bet against it with unique tools so he literally he could be wrong 13 times to still make money so that's how he turned that money around and made the greatest return in just

about any period of time so I asked him I said his name is Kyle bass I said Kyle I said how would you explain this to like someone who's unsophisticated and how would you explain it to your kids he goes Tony I can't believe you said that I just recently asked myself the same question so I want my kids to understand this principle because that's what'll make him wealthy and he said so I fought how can I do this he said for six months I kept asking the question where can I find an investment that

is so asymmetrical there's no downside and there's huge upside immediately now most people say you're an idiot to even ask that question there's no such investment right no risk no reward and he goes no he goes smart people ask questions nobody else ask I kept asking and I finally came up the answer Nicholls I said Nichols goes yes he goes here's how it works nickles to make a nickel cost 11 cents that's how screwed up our government is and he said and he said so years ago pennies used to have copper that's almost no coppernick

he goes those pennies are worth two cents he said the reason is because the copper Valu is there but also now they're so unique right he said so I thought Nicholls don't never be worth less than 5 cents I want to buy as many nickels as I can because he said the Meltdown value alone would give me 30% return on day one 30% I like investment where you can't lose money and you're guaranteed at least 30% I said yeah but I've seen the rules you can't melt money anymore he goes yes I know that's what

they say he said but I don't even have to melt it Tony the same thing happened to pennies is will happen to nickels he said they can't do 11 Cent 5cent nickels forever once it changes the value of these original nickels is going to be great so he went to the fed and asked how many nickels he could buy and I figet the number was millions of nickels it was truckloads of nickels he has kids unload them and put them in he said if I could push a button and convert my entire assets to nickels

I do it tomorrow I can't ever lose money and I'm up at least 30% so that's e rward another good example is my friend Richard Branson and if you know Sir Richard now as they call it and Richard's a fun guy he's like um look He he'll take risk with his life he'll like get in a balloon go go on a spaceship he's like the oldest 21y old in the world that guy that guy's just having fun all the time except not when it comes to investing when it comes to investing he's like what's the

downside how do we protect against the downside that's why he's so successful and so when he was going to take on British Airways with you know building his own Airlines think of the expense and the risk of buying bowling Jets 150 250 Jets so he NE negotiated for a year with Boeing till he finally got the degree that he'd buy all these Jets but a year from now if he was not able to be profitable in business or stay in the business he could return all the Jets with no credit loss no cost to him

whatsoever so he had zero downside only upside that's how these guys play and then the fourth one is diversification and when I went through those and saw them with everybody what triggered this latest book The reason I decided to write this final book was I saw that waitest second the most successful people have a different asset allocation they're getting much more asymmetrical risk reward and I also my conversations with Ray doio learned a principal I asked Ry 12 13 years ago we first became friends I said you know I I prepared for like 11 hours

for my interview with him was supposed to be 30 minutes and with three and a half hours because he got into it with me he was great and we became friends and I asked him one question I asked him was okay out of all things we've talked about is there one principle above all others that would be the most important investment principle that would make somebody wealthy if they practiced it he goes Tony I have wrestled with that for more than a decade and I can tell you what it is he goes I call it

the Holy Grail of investing which is why that that's the title of this book it's really Rey it's not me right and I said well I've lean for what is it he said Tony in order for people to get what they want Financial Freedom they've got a compound right well in order to get higher rates of return you got to take bigger risks which then could cost you getting to the goal that's why I I said location finding that balance what's right for you is so important he said but I discovered something mathematically if you

can find 8 to 12 uncorrelated Investments he said you can reduce your risk by 80% and make a slight increase in your upside he said you're eliminating 80% of the risk he go Tony that is the most important thing that's out there people don't know this but now for your audience I'm sure they understand in case they don't if you think about correlated versus non correlated stocks and bonds would be an example right when the econom is going great people want the growth that comes in stocks when thoughts going go great they expect that bonds

are going to get them through it right they're not necessarily correlated so I wrote down the principle I started looking to try to find things that are not correlated it's rough in the world we're in today so much is tied together in the public markets and so sure enough as I started doing this looking around I came across an interesting statistic that blew my mind and here's what it is in the last 35 years every stock market in the world has produced a smaller return than private Equity average private equity in that same time so

I'll give you an example most people know the S&P 500 the index of the top 500 companies in stock market and if you invested in the S&P over the last 35 years you had an average of a 9.2% compounded return which is amazing you know you're at 5% you're doubling your money every 14 and a half years if you're you know at 9% it's every eight years that's big jump but if you're an average private Equity not the people I interview this book people I interview this book are the 13 biggest in the world so

they have like 20% or more compounded for decades one of them in this book is 37% compounded for 26 straight years I it's unbelievable right so when you're compounding that it goes crazy but the average is 14.2 per year so understand this you're compounding 50% greater every single year compounded so so what does that mean if you put a million dollar in the S&P 535 years ago and forgot about it it's worth $26 million today it's unbelievable but if you put a million dollars in the average not these guys in the average private Equity of

14.2 you have $139 million in the same money in the same amount of time so I was like whoa now what are the ultra high netw worth people have 40 4% of of their Assets in private equity and private real estate so I started digging into that area and that's what this book was all about yeah I really liked it there a great chart we should throw up it said what was the lowest fiveyear returns by asset class lowest five years so like how bad can the bad get because everybody tells you about the good

nobody tells you about the bad usually and I love this one because private credit was the only one that had a positive return in its lowest five years in the last 30 years 20 years something like that so it was it was cool to see these different asset classes that most people don't have the knowledge of or the access to and I think that's the the premise of the book so who are the people what's the largest number of billionaires and most people think it's Tech and it's not and then they think it's real estate

and it's not it's financial services but it's not hedge funds and it's not BC funds some BC funds but not most I very small it's private Equity because they have the money for five years so when the market goes down they don't have to sell they buy when the market goes up they sell they have the room to play right to get things done and they're not just trying to buy something with the right timing they're buying a company and making it better bringing new marketing bring in a new CEO bringing in new systems and

building up and then selling it private or taking it public so they have a lot more flexibility and they're the they're the Masters of the Universe so I was like okay let's see what they're doing and my friend I said I'm getting into some of these private Equity but the very best are like you know going to a club and you're you got plenty of money and you're outside if you're not good-look you don't know everybody you're not getting in that club I don't care how much money you have right it's very similar like you

know buying a Ferrari and any Ferrari yes but the newest hot sp3 you know they cost 4 million bucks you can't even buy it cuz they're all gone already by collectors who buy them before they even come out well it's very similar for the best people in private Equity I saying I've gotten a few because of my name and some relationships but the amount I'm getting is too small and he just Tony goes um I'll tell you a little secret I'll tell you where I put the majority of my money and this guy's very very

wealthy very successful so I'm leaning in and he goes there's this firm in Houston Texas like it's Houston Texas I he's going to say Singapore London you know New York Connecticut right he goes yeah they're off the beaten path they're the best at this they have found a way they're the biggest in the world right now one of the three biggest and they said they found a way where you don't have to buy into the fund where you can buy into the company and own a piece of the company and you own all their funds

now if you know how these funds work they make 2% on your money they tie it up for five years and you're willing to tie it up because of the greater returns right but they make 2% of your money if they don't make you anything every year so they have a built-in income that's great and then they get 20% of The Upside if they make you a bunch of money they get 20% % of that and it's not uncommon for them to go from a billion to two billion in five years so they make a

100 million fees in those five years and they make another 20% on a billion they make $300 million on a billion dollar investment that's why they're the wealthiest people in the world like I got know how to do this so I met with these guys in Houston I became a client and then I eventually invested with them I'm partner with them and then I was like man we got to get this out but nobody could take advantage of it now they can't so as a result we put it out there so you can imagine I

own now 65 of the largest private Equity firms I own a piece of them as a partner in every fund that they have so and I'm not there working every day till 2 in the morning like they are in those pieces the other one I'll tell you about is you read the book so you know is sports I always wanted to own a sports team I was gr totally poor you wanted to be a baseball player right that's right you got a good memory I used to go to Dodger Stadium every once in a r

Moon way off in the Deep far seats in right field the cha s you could bue and I I bled dodger blue I'm a piece of the Dodgers but to get to that point the first team I was able to make a purchase of and be a partner in was the Lac football club the soccer team there we built the stadium I got to help design it it was fun I got to with my friend Peter goober is just a genius but the amount of money time and energy and the amount of like a microscope

in your bum that they do to qualify you is mindboggling right to do it so but now in all these sports teams I even have competing teams because rule was changed three years ago this is amazing only a few firms have been able to do it and the rule allows you to buy a small sliver of teams and why would you want a sports team because they're not correlated to the stock market in inflationary Times sports teams do well they've done extremely well they rais the price the hot dog people pay it doesn't matter and

they used to be just putting butts in seats but that's not true anymore so I'll give you an example you know this if you read the book um my partner Peter G bought the Dodgers with a group of people Magic Johnson B group people I'm part of it now too and when they bought it they paid $2 billion doll for the fur and everybody's freaking out right I remember the news people are like this is a crazy buy because no one paid more than 800 million for a sports team and most people believe the Dodgers

is worth a billion but not two billion so I went to Peter I like I know you're not dumb I know the smartest guy I know so you must know something no one else knows if we're going to do this tell me goes Tony you know I like making movies with Cliffhangers he said I want to make you wait three days CU I'm making announcement when you hear the announcer come over L A little party together they made the announcement he sold the local TV rights just the local TV rights for 7 billion made five

billion on the spot so why because sports teams now are media Enterprises of the 100 best shows most watch shows last year 92 were sporting events and they'll watch the ads because everybody's cord cutting everywhere else and going and watching things you know streaming Sports the only thing live you want to see in real time for to have value for you and they can do those ads so and they buy real estate today they they are unbelievable organizations so now I'm a part of the Dodgers of the Warriors the Red Sox the Pittsburgh Penguins I

mean I go on and on and on and I have the ownership benefits but I also have something that's not correlated so it's one by 8 to 12 plus on top of that you share in the revenues of every other team's media in other words it's equal share if you're a small team or a big share you keep your local media that you get to sell locally so the income streams are amazing I'll give you an example Michael Jordan we actually bought it Michael Jordan bought the Charlottes for 275 million controlling interests 12 and a

half years ago he just sold us we're one of the buyers as a group of buyers for three billion that's his return on that time period in the last 10 years if you take the NBA the the Major League Baseball soccer and hockey those four together they've averaged between them 18% compounded during that time versus 11% they in the S&P 500 so just you're only doubling your return having fun having something you're part of that's really cool and people can have an experience that they once dreamed about without having billions of dollars and go through

all the hell of it so there's so many opportunities like this and people can get it get the book it's at the the Holy Grail of investing.com I think there's like a free chapter so you can go download the fre chapter listen there's a free audio chapter you can listen to and then you can pre-order the book it comes out in a few weeks I know we're over but I got to ask you for one thing sure the one thing is we talked a lot about money making it and all that stuff one of the

things I pulled away from you was about giving and I think you know when you when I was at the event you were talking about oh I've given I give this many meals every year I think now it's like a billion meals some insane number of because you know you remembered what it was like to not have food and a part of me was like I'm gonna do that someday I should do that I should did myself again I should do that the future when I you know when I'm rich I'm GNA do that too

and I think this is probably a pretty common thing easy for him he's Rich what does it mean what does it matter to him to write a $5 million check right I wish it was just five million until well right fair enough until you told a story about giving early on and give and I I I just want you to tell this one story because I think for most people if they made it to this part this will make a bigger difference in their lives than anything else that you tell them because I know it

did for me you told the story about going to the salad bar oh yeah going to a salad bar you're 24 years old and you're broke and you had a giving moment that sort of shifted you would you please just tell that one because I think giving is not something you got to wait till you're rich to do which is I think the common misconception I tell people if you won't give a dime out of a dollar you're not going to give 10 million out of 100 million or you know 100 million out of a

billion don't kid yourself right and also the value of giving transforms you out of scarcity but the background on it is I was working for Jim Ron this personal development speaker and I really did well and then I did poorly for a while and I was really frustrated I was working hard I wasn't getting the return I was totally broke you know you're in business you make some mistakes and I found myself totally broke again and I'm in this 400 foot bachelor apartment in Venice California feeling sorry for myself and watching Luke and Laura on

General Hospital it was just terrible and um I'm down to my final you know 1920 21 $22 I wasn't some change I haven't paid my rent and I got to figure out what to do and what to eat so my focus was okay I'm going to go to this all you can e salad bar taco bar and I'm going to load up for for the winter um and you know spend five bucks in the you know and then I didn't drive there because it was only about three miles but I couldn't pay three bucks for

parking too it was just I couldn't do that so anyway long story short I get to the place it's on the water in Marena Del ra it's why I went there there's boats going by and I I can't I don't have a pot to pee in right but I'm visualizing and then my my I a stack of food this high and then the I could see the front door because where I was sitting and the front door opens and this beautiful woman walks in she was just absolutely gorgeous I couldn't help but look then I

waited to see if there was a guy with him as if I had any shot at this right and she had a guy with him unfortunately and he was about 3 feet tall and he had a little vested suit on little tie and you know he opens the door for her and he pulled out the chair for her and I was just I was mesmerized and I was moved and I got emotional I don't know why I don't know if it's thinging my own Mom I don't know what it was at the time but anyway

the bottom line is when I was done eating I went baited it was 5.95 or something like that and I had the rest of the money in my pocket I had no plan for this and I I'm walking out the door there's that little boy with his mom and her back's to me so I didn't talk to her I wasn't going to her I just went up to him because I was so moved and I just said hey I said my name's Tony what's your name I can't remember his name anymore you know Johnny or

whatever it was and he goes uh I said Johnny I said you are a Class Act I said I just want you to know I have so much respect for I saw you hold the door for your lady I saw you pulled the chair out for her you're so present with her and I said take it her lunch like this he goes well she's my mom and I said well that's even more impressive he goes I can't take her to lunch because you know I'm just 11 and and I saides you can I have no

plan for it just reached in my pocket took all the money out in the world $19 whatever was left over and dumped it on him with the change and everything right in front of him and his eyes got big and you know garbage can covers and he goes I can't take that I said sure you can't he said how come I said because I'm bigger than you are and then I smiled and he laughed and I didn't even look at the woman I didn't do it for acknowledgement I just walked out that door to get

my car and then realized I didn't have my car there because I'd walk so I I look like a stupid white guy skipping my ass I'm sure all the way home I mean I was high as a kite and I had no money and I got home and I was still cool about it and I was full GL I so much and I woke up the next morning with no plan no idea no nothing and no money and it's like I mean no money not a dollar and no one to call to get money from

and it was a guy had loaned a, to about two and a half years before when I really didn't have it but he needed it more than I did I loaned it to him so I've been for months been calling and sting you know regular mail to him because it wasn't answering the phone it was no email those days and um and that morning I get my mail and no no call no response that when I get my mail there's all the bills and there's a handwritten note and I open the note and it's from

this guy apologizing to me and telling me that he was so sorry I was there for him when he really needed it and he had not been there for me and he had put in you know an extra $200 for interest and so forth so was $1,200 $1,200 is more money than I could live on that for a month in those days right and I just started crying uncontrollably I was like you know why am I crying this is beautiful this is beautiful you know it's like and then I realized wow you know when I

had nothing I gave everything and here this is what does this mean I said I don't know what it means but I'm going to decide it means because I didn't give to get and I didn't give what was easy that's why I'm receiving and it's like that day on I can tell you I've had ups and downs I have so many companies the early days I had a couple companies on the verge of bankruptcy they didn't go bankrupt thank God I hung on and made it through it but I never felt that scarcity I never

felt that scarcity again since that day because if you get to that point your brain realizes there's more than enough and you can give when you feel like there's nothing there that's that's what transforms you when I interviewed Sir John temp who's the first billionaire investor started with nothing he said to me that the secret to wealth is gratitude right because doesn't matter how much money you have if you're not grateful you're not rich um but then he said also I've never met anybody that tithed for at least 10 years who didn't become wealthy he

said Ty there doesn't have to be a church it's just taking 10% of what you're earning and giving it away and I'm proud to say I've given away 177% and I've done quite well um but I did it when I had nothing it's it's there um I want to play one more seed with the audience though and that is if they'd like to have an experience you know they can't come for the you know three or four days yet for an event but they'd like to have an experience since Co started four years ago everybody

was trapped at home and I was doing stadiums you know and they started shutting down the stadium tell like put 100 people in the stadium so I decided I'd build a studio and I'd build these 20 foot high you know walls 67 resolution I could see everything and I went to the guys you know who built zoom and I said look you know I need you to help me get to 20,000 30,000 people not a thousand I built software so that people could instead of clapping could shake their phone it would send electric signal and

if one person did hear nothing when 20,000 people do it it's like thunder and it allowed me to literally explode in the number of people I reach so now I do a free seminar once a year for three days it's coming up January 25th through 27th just in about a week and a half if you want to go there's zero charge it's not partially free it's totally free and it's about two and a half hours three hours a day of immersion for three days in a row and it's really designed to help you get a

plan and make the change is necessary in your energy and your emotions in your business in your finances in your career and we just we put the most we can in those three days and create huge momentum and last year we had over a million people again from 195 countries in the world and then you're part of a community of people helping each other so if anyone like to go you're welcome to you can do it from your home or your office you can bring friends or family again there's no charge you just go to

what is that what is the Highlight it's the uh it's the time toise summit.com time toise summit.com it starts January 25th through the 27th and I'd love to serve you guys and go deeper amazing Tony I don't know if you know this but at that event when you told some of these stories I on the moment in that moment I was like you know what uh I'm gonna start giving and the the idea I came up with I go you know this was a pretty crazy experience I had I just got lucky I bought some

Black Friday tickets uh I don't know how I stumbled into this but this was cool and I've I'm a different guy right now and I decided all right I'm GNA start giving I what I did was I said all right next year I'm going to send one person to this I'm going to give somebody an experience to go to upw and I was like every year I'm gonna gift more people than the year before so I've sent 44 people now to your events you know my mom my dad I know anybody anybody who you know

other entrepreneurs who I thought you know might like it yes and uh how they responded to this result how did they react out these events 15% of people are um like me they're like they come back and it's like did somebody plug you in you're like electric now what happened to you so 15% of people they're a new person never looked back I would say 70% of people were like that was a great experience I loved it and they're like you know but they didn't fully get like you know for me it was like a

a full transformation just being totally honest so 70% of people all the Paul experience yeah exactly and then I would say 50% of people were like what the hell is this um you know this was I don't know what this is and they often you know a lot of people I send are like successful tech people and they come in almost like they want to be the smart guy in the Reddit comments almost and they're like you know they're so worried about he said this and is that the real sta it 54% or 51% I'm

like you're missing the point trying to be so you know you're you're being so smart you're being dumb right now and so people have everybody has their own experience I think it's uh you know what I tell them is just go have the experience right go go decide for yourself uh so you know for people who listen to this I'm gonna put a thing in the in the description I want to send people who actually listen to the podcast because I've been sending people I know but now uh you know this year I'll send I

want to double it so I think I've sent 44 people lifetime I to to send another 44 people this year so I'll put a thing in the comments for people who go to the 4day upw that's your kind of like starter event uh that's the one I've been to a couple times and uh I think you really like since you're gonna do that I'll match it so we'll make it away 80 in total you do your 40 and I'll give you 40 uh to match it since uh we'll we we'll we'll invest in these people's

lives together amazing thanks so much Tony I really appreciate it great talking with you and congratulations on what you built yeah likewise