Social sustainability: Satisfying human needs

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Sustainability Illustrated
In this whiteboard animation, I present a way to use the fundamental human needs we need to satisfy ...
Video Transcript:
Hi Alex here which human needs do we have to satisfy to live a sustainable life? Interestingly enough most definitions of sustainability mention meeting needs the Brundtland Commission of the United Nations in 1987 defined sustainable development as development that meets the needs of the present without compromising the ability of future generations to meet their own needs. In a previous video we used natural science to see that sustainability can be defined as meeting human needs within ecological constraints and one of our four sustainability principles says in a sustainable society people are not subject to conditions that systematically undermine their capacity to meet their needs so what are these needs?
how can they help us become sustainable? You may be familiar with Maslow's hierarchy of needs I won't get into it here but there are many resources available online if you're interested and here is another interesting theory about human needs that was developed by Chilean economist Manfred Max-Neef he published in 1991 a book called human scale development demonstrating that human needs are finite and classifiable; there are nine fundamental human needs that are constant through all human cultures and across historical time periods; what changes is the ways these needs are satisfied. So these nine human needs are: subsistence we need food water shelter protection we need a safe place to live social security participation being part of decisions that affect our life idleness some free time relaxing affection we need friends love understanding learning meditating creation cooking designing inventing identity a sense of belonging knowing oneself and freedom being able to choose how we live our lives although these needs are the same than the Romans or the native people used to have thousands of years ago some of the ways we satisfy say our need for protection participation or freedom can be very different today than they were then.
While some satisfiers satisfy only one need for example insurance provides us with protection some satisfy several needs at once for instance breastfeeding satisfies a baby's need for subsistence but also protection, affection and identity these are called synergistic satisfiers Max-Neef also differentiates other types of satisfiers called destroyers by supposedly satisfying a need they stop us from meeting several others for example censorship pretends to satisfy our need for protection but it actually stops us from meeting our need for understanding participation creation identity and freedom some are pseudo satisfiers for example fashion and trends can generate a false sense of identity and finally Max-Neef also organized satisfiers in four categories being having doing and interacting depending on how we satisfy our needs so how is this helpful to become sustainable? first when working towards reducing and eventually eliminating our contribution to conditions that systematically undermine people's ability to meet their needs we now have a framework to organize our thinking we can scrutinize our activities products and services through the lens of these nine human needs and associated satisfiers, pseudo-satisfiers and destroyers secondly when looking for ways to improve or replace an unsustainable practice we can step back and take a different perspective: why is this product here in the first place which needs does it satisfy? can we satisfy these needs as well or even better with a different product or service?
for example a music festival gathers tens of thousands of people who join to meet their needs for participation idleness creation and identity. Can we invent a totally different way to meet the same needs with fewer carbon emissions due to transportation and less impact on the local ecosystems just asking the question opens a whole new way of thinking. Can we invent new ways to satisfy our needs for identity and freedom that do not require buying and consuming so much stuff?
Can we imagine other ways to satisfy our need for idleness that do not require flying halfway around the world and intruding on other people's culture and land? when we do find a sustainable satisfier can we improve it to make it a synergistic satisfier and meet several needs at once with the same amount of resources? at the end of the day being sustainable is about meeting our needs within ecological constraints and Manfred Max-Neef's human needs can be very useful to find ways to satisfy needs using fewer resources they provide a new lens and help us take another look at the system we're trying to change which is crucial to stimulate innovation and to avoid superficial problem solving if you're interested in reading more about this the book human scale development is available as a free PDF online the link is in the description below you can find all our engaging sustainability videos to learn and teach on our new website sustainabilityillustrated.
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