Mike Sicilia Keynote on Solving Industries’ Biggest Challenges with Applied AI: CloudWorld 2024

we serve thousands of customers in every industry all around the world we provide solutions for your front office back office and even your out of office so no matter where you go chances are Oracle is already there when you're on your way to your destination our customers help make sure your trip is smooth and when you're checking into your hotel our customers make sure your stay in is extraordinary with an elevated guest [Music] experience when you're out enjoying your summer vacation our customers make your shopping frictionless and personalized and when you're sharing one-of-a-kind moments our

customers are helping you make quick and easy purchases that fuel lasting memories every step of the way please welcome to the stage Mike [Music] Sicilia hi there good afternoon good afternoon everyone and thanks for spending a part of your day here with the industries team at Oracle we have uh quite a bit to share with you today so as many of you know oracle supports Global Industries and leaders like you across the world in sectors like Financial Services Communications construction energy and water retail Hospitality restaurants healthare life sciences and many more so whether you're a

CEO leading a complete business transformation uh a leader optimizing your individual line of business or a technology executive innovating your customer experience with AI you're operating within an industry and regardless of Industry we do he some common challenges the first is the need to achieve more in a world that's undergoing rapid change keeping Pace with what's happening keeping Pace with Innovation keeping Pace with regulations the need to spend less while doing number one and of course in recent years a hyperfocus on Cyber security particularly in certain verticals like Financial Services Health Care Life Sciences so

at Oracle we're focused on delivering specific Solutions tailor to your industry to turn all of these challenges into growth opportunities we've long been serving Industries with purpose-built Mission critical operating Technologies we like to say sometimes that this is a bit of our secret sauce we are engaged with you as business Business Leaders and also engage with your it leaders at the same time in recent years we've made these Mission critical operating applications available as cloud services running on oci and running on the autonomous database and I'm sure you're familiar with the Oracle industry applications that

you are consuming as a business user as part of your industry however you may not be aware of the Oracle technology that you're utiliz izing as a consumer of other Industries so for example I would make a pretty good bet that um everybody has a hotel Key in their pocket here today I'll also make a pretty good bet that there's some Oracle technology behind the scenes making sure that that key opens your room and not somebody else's room and it's been issued to you and uh if you lose it we can rekey it and rebadge

it one example um You probably in a rest you may have even visited a bar here in Las Vegas and at some point you had to pay for the food you had to pay for the drinks pretty good chance up and down the Vegas Strip that you've encountered Oracle technology to place the order to pay for the order and certainly uh the great staff that they have here in all the facilities uh in Las Vegas use that technology to make sure that the kitchen gots your order on time and to you every month we all

get an energy bill we all get a telecommunications bill there's a very good chance that behind the scenes either one of those bills or both of those bills depending on who your provider is is generated using the Oracle billing technology order orchestration new services are generated use our orchestration um service and so on so you get the point there's an ecosystem of operating Technologies out there and over many years of thinking about Industries and a partnership with all of you it's really led us to think differently about how Cloud becomes the ultimate platform to unlock

more value more quickly and more importantly continuously so we've centered our industry thinking around three key themes the first is Industries don't exist in a vacuum the part of a complex ecosystem the second is generative AI is a fantastic breakthrough it's a fantastic platform for us to build upon and we have uh products that are generally available built in this way today to build upon and help automate lots of tasks by industry but I also want to talk about applied AI I also want to talk about contextual Ai and AI at the edge which is

where your consumers are consuming some of this technology that we're providing and third we believe that the best business outcomes come from industry Suites not just individual pillars so let's talk about industry ecosystems and cross industry U synergies so each industry that you're operating in has its own unique attributes and but I'm sure that you work together in tandem to solve challenges and provide experiences with other Industries every single day so no matter what industry you're in there's a dependency on another industry if you're in the healthcare industry you need our construction partners and customers

to build new hospitals if you're in the construction industry you need banks for supply chain financing and construction loans if you're in the hospitality industry you need to Communications vertical to provide excellent connectivity for your guest and so on so while each Industries do share Core Business problems particularly I'm short core business functions particularly back office functions there's context that informs even these business functions so for example all Industries have financials management but the financials management for an agriculture company looks very different than the financials management for an airline all have a chart of accounts

all have basic accounting and those things but the things that are worried about you know in construction for example retainage is one of the single biggest things that our customers worry about having a system like Fusion that's tailored to deal with that industry vertical is extremely important because you can avoid customizing the system a police department has Human Resources needs that are different from the University down the street you know an interesting example of this um with AI is that we recently released a product for our energy and water vertical to help customer service agents

better serve their customers so at the time that an inbound call comes in an inbound email uh whatever kind of a contextual query comes in the agent is uh presented with a very quick summary of everything that's happened in that customer and that customer interaction in the past and has a very easy to you know very easy to digest dashboard to help have a better and more intimate relationship in that particular in that particular call now we've all have the experience of being put on hold when you call somewhere because they have to go pick

through the records and figure out what happened taking all of that away and making it automatable the same core technology with very different context very different Edge inferencing and very different training of fine-tuning of the model is also now generally available for our Healthcare customers so that same core technology that summarizes a customer engagement for an energy or a water organization is also being used to summarize patient discharge processes so if you've ever been to the ER the unfortunate um you know problem of going getting sick and going to the ER one of the more

frustrating things is that once they clear you to go and so you can go home sometimes take more time to get the paperwork to actually be able to leave than it does than the duration of the time that you were there before that nobody wants to do that Healthcare Providers don't want to do do that patients don't want to wait all that's completely automated so that Spirit of co-innovation how one energy one industry can help another has become um you know really something that I think will continue to um to increase and you'll continue to

see lots of development at the Edge by industry so why is it all important well quite simply um this allows you to serve your customers better and the matter of the vertical industry I've yet to hear a business leader say we wouldn't like to serve our customers better we wouldn't like to have a better relationship with our customer even if it's great we want to make it even greater so that's why we think Ai and is so important at the edge and we're going to show you some demos of some of these things here in

just a bit so Industries then your industry can benefit from an adjacent vertical or something that's completely unrelated energy and water doctor's offices emergency rooms what do they have in common not a whole lot contextually but at the platform service level all of them can consume that platform service to serve their vertical needs and consume it as a service not consuming as a toolkit not consum it of something that needs to be stitched together that allows us to think about best inclass applied AI across all of our all of our um theaters all of our

operating vertical theaters and that Innovation not only comes from the Oracle Engineers but it comes from the many decades of collaboration with all of you and for that we remain very grateful so so let's take a look back at the video uh that open if you look back at the start of the keynote you see a couple on their vacation you know they're traveling they're shopping in retail establishments they're eating they're having a great time in in some iconic locations resting recharging after being out and about but they're at no time viewing their vacation through

the lens of a single industry they're viewing it as an experience where those Industries are part of an ecosystem but they do have as you saw in the video very discreet digital intern actions with each industry Rod sharing hospitality and so on but the experience is actually very similar because behind the scenes companies are leveraging the companies are leveraging applied AI they're leveraging platform services to make that experience very consistent so I thought it's great to speak about it here but it's even better to have some customers who have actually done it already uh to

join me here to speak about how they've transformed their customer experience using some of that very same technology that we all in the video so let's start it off on the right foot or the left foot if you like with Foot Locker have a look around the room you'll probably see a few people wearing sneakers they bought at Foot Locker it's the world's largest brick and mortar chain of sneaker stores with 2,700 owned and licensed locations in North America Europe Asia and the Pacific and after 50 years in the business foot Lookers got the right

sneaker for you whether you're an athlete a collector or just someone who likes a comfy stride with a side of [Music] style please welcome to the stage Adrien Butler great thank you adri I like your sneakers well I look like you're rocking that campus where I like that myself I'm going to give you one guess as to where I got these sneakers I think you got them from Foot Locker I have and I have an exper I did I got them these last week I'm a f customer as well but I will tell you that

your customer engagement is unbelievable because I now know that he's comeing 11 colors and I feel like I've gotten a reach out to a color coordinate and I'm not much of a stylish kind of person but I've gotten so many reach outs to uh think about different color coordination I picked the ones that match my hair to start but going forward uh I think uh you know I'm gonna I'm going to look into some of the uh some of the other colors so Adrian thanks for thanks so much for being here you last year Foot

Locker rolled out its lace up plan which was a comprehensive and strategic business plan to transform into a true Omni Channel brand can you talk about what that means from a c's perspective from a chief technology officer's perspective how has the technology footprint and how have you aligned it to beat that business strategy well first let me start by saying thanks for having me and um So within that strategy there's four key pillars to it one of them is around expanding sneaker culture V Locker's been doing this one of the first and only multinational uh

uh brands that actually has locations around the world second was all around empowering our Associates and our stores to actually be able to you know create the experience in everyday life with for our for our customers to make sure that the kind of your experience that you had when you bought those sneakers was at a level that actually is consistent across the world third is all around kind of hyper focusing in on our customer and so certainly fo Locker historically has been very very product focused actually but hey we're we're dialing in and learning as

much as we can about our customer to enhance that experience and then the last is all around being the best-in-class Omni so if you think about Omni Channel and the various channels we sell we want to elevate that experience I'd say there are a couple common threads that come through uh within that strategy one is all around people and talent and making sure that we're providing both the tools necessary for what we call our stripers which are our team members in our store they they can actually wow our customers every single time or our colleagues

who are in our distribution channels so they can do that and the second one is technology and so we're going through a massive technology transformation within the organization today uh and as you think about what retailers do we do three things we actually buy stuff so we actually go out to the marketplace and we procure things from our partners we move stuff we actually have a very complex supply chain and then we sell things either through our physical assets or physical stores or through digital channels and so so if you think about that technology is

really important to enable each of those components uh from our strategy perspective yeah and what are the maybe you can talk a little bit more about the role of the tech in this Omni Channel and this customer facing transformation uh which has been you know obviously quite apparent as as a customer myself what what what specifically happens behind the scenes if you will from what's the role of the technology in making that happen yeah so a big part and actually I'm assuming one of the reasons I was invited here is actually we chose Oracle to

be our one of our key Partners uh particularly in the buying merchandising space as well as we're deploying oracal Fusion for our finance and then human Capital Management as well and so if you think about one of the most important components of actually your selection for the shoe that you chose here the campus style uh is all around making sure we can understand the demands in the marketplace around kind of what are the things that are on Trend what's evolving from a product selection perspective then we actually go buy that product but then from there

we have to both be able to allocate the product to the right doors we have to be able to price that product promote that product have inventory visibility around that product so we can understand kind of what exists in a distribution Channel versus what's in a store right and so if you think about every step of that Journey from when there's an ideation for our partners who are building a product or building a new sneaker our new apparel there's technology that's behind the scene that then brings that to life for our colleagues and actually allows

them to understand kind of this is how much I should buy this is what I should price that at this is basically what the margin should be against that and all the way through until it gets into to a store and canly ultimately into your hands and when you launched the the the laser plan I'm just curious as to you know what the driving force behind it was was it a was it something happening in in the macro retail industry was it was it a Foot Locker only initiative you know what was really the driving

force that goes through such a big transformation yeah so if you think about and all of us are probably going through some transformation of some sort in our businesses right and actually it's a it's certainly on Vogue as a great word that we're a lot of us are using but part of that is if you think about Foot Locker a little bit later this month actually next week I'll be in Miami and we're celebrating our 50th anniversary and we have our our what we call our team week and actually it starts with North America then

we'll go to Maya into Asia Pacific and 50 years being in business there's a lot of lineage and history that comes with that but also from a capability perspective ensuring that you keep Pace with actually the change in demands of a customer is really really important so if you think about where we find ourselves as Foot Locker kind of obviously the competitive pressures will not change they actually get more pronounced uh as I describe it hey our our our competitors are just as smart as we are we just got to outwork them outpace them and

out deliver them right so that's one second part of that is as we look at kind of where we are you know we believe as we we describe it in house we believe we're the OG of sneakers culture we we believe we actually we created that thing along with our partners certainly and so for us we actually want to return to prominence Foot Locker has great brand identification if you were to bring for each of your own experience you probably say oh I remember going to a Foot Locker I remember my first experience in a

Foot Locker I remember buying that sneaker and how it made me feel ultimately for us we certainly want to continue to elevate that in a way and certainly we're using technology to push Tech to the edge with our with our stripers and our team members and our distribution channels and stores so they can create that experience they are basically from our Vantage Point actually our secret weapon our secret sauce is actually in our team and then we Empower them with data and facts and inventory insights and those types of things we think that positions us

really really well within the competitive environment yeah that that's good you spoke about the edge and customer customer transformation and obviously you've done a tremendous job um and uh you've been you've been a great customer and partner and now that you have the foundation in place uh maybe just a word or two on where do you see AI playing in uh in the future in uh in your C at the customer Edge great question and so there's probably a few places I go where I do talks either inside a Foot Locker with our boards or

with actually with my colleagues inside the building or when I'm out having an opportunity to speak it to groups like this where AI doesn't come up and if you think about a retail setting there's certainly those things that are kind of more easier when you think about personalization when you go to our site and how we actually understand kind of your behaviors the things you care about and how do we then you know facilitate putting in front of you the things that actually are most impactful to you uh certainly those are lanes that we're pursuing

from an AI perspective when we think about uh marketing and using Mark Tech and actually you know making sure we're using as much of our dollars for working media versus the production side of it that's a wonderful place where we're leaning in with generative Ai and we think there's lots of opportun unities uh and then finally for touch points with customers when you think about customer care and how we actually interact with them when they may have a problem that we want to resolve where we can kind of get more instantaneous or more real-time interactions

with them are just three quick examples of places where we believe jov has some great efficacy if you think about obviously the things on the pure Tech side around kind of things like co-pilot for uh efficiency gains or how do you think about co-pilot for helping our developers to develop code or other places and then certainly we've challenged Oracle and some of our other partners to think about how are you thinking about a generative that we can take advantage of as your customer that actually illuminates and brings to life capabilities within Foot Locker well that

was really a terrific Insight I can't thank you enough for your partnership and it's really been humbling to uh to see the transformation that you were able to uh to put together uh with us as a technology partner and we look forward to uh 50 more years of great transformation as well congratulations on the anniversary thank you so much thank you very much thank you [Music] shifting gears from um lacing up and going now to checking in and staying we're going to take a look at another customer experience transformation uh this time through the hospitality

lens with Marriott International many of us have enjoyed a comfortable night away in a Marriott Hotel a Sheran or at a Ritz Calton founded by Jay Willard and Alice Marriott in 1927 the company remains committed to helping people expand their Horizons offering approximately 9,000 properties around the world and helping more than 700,000 employees explore their [Music] careers please welcome to the stage naven manga [Music] Hi how are you great to see you thanks thanks for being here yeah we were we were comparing notes backstage among the panelists about who had the highest Marriott Bon boy

status I actually thought I thought I was going to win but I actually am in last place and I'm I'm at the Platinum level and uh but the other panelist had me had me beat by uh by quite a bit I I heard medals that I didn't even know existed in terms of some of the levels that uh that they have so um anyway well thanks thanks for being here uh and thanks for you know thanks for the partnership you know we we've been close partners and again um you know seen what you've gone through

and I'll say that the word transformation gets thrown around a lot but I think based on the scale and scope of what you've done it's the right word I mean it's unprecedented and it's ongoing and you know maybe you could just help us understand from the CTO perspective what's been the driver behind this massive digital transformation well great question first off thank you and uh for having me here here and congratulations on another great conference what a great conference people thank [Applause] you so Mike um I would like to answer this question by anchoring my

response uh with our purpose uh at at Marat our purpose is to connect people with the power of travel and we see three paths to win one we want to build the best Brands and experiences in the world and we have 30 plus amazing Brands today two we want to build the most loyal and engaged customer base and we have over 200 million bondway members today and 700,000 Associates who serve those guests and if you're not a bondway member please see me out of the show and lastly we want to be in more places so

we have over 9,000 hotels across 150 geographies and countries out there that we're serving at so um our hospitality industry has always been about a people serving people business and that will never change but technology has progressed in our industry from being an enabler in the past to uh really a driver and core to the business today so in Hospitality for several years we've been building software and services and systems with this philosophy of built to last so if you look at many hospitality industries today our Central rest systems still run on mainframes so while

this longevity is impressive what got us here is not going to get us there so we need a new mindset to change from from built to last towards built to change so as the business shape shifts our technology shifts so to realize this Vision three years ago we've been on this amazing multi-year digital and Technology transformation the goal of the transformation is to replace a central rest system our property management system and our loyalty platform but we're not stopping there we're also building a patent pending Cloud native Innovation platform and if you let me geek

out for a minute uh I love the the patent pending part of it is because this architecture uh is is three tiers at the bottom is our platform Foundation which think about is a web scale infrastructure capability built on a hybrid Cloud that has observability pipelines and instrumentation built into it the next layer is our platform core this is our noodle engine this is where we're going to build the future Hospitality Innovations with a faster speed to Market and the top layer is our experience layer this is where the magic happens so we're going to

take this layer and build experiences that are targeted distinguished and personalized for our for our customers the beauty of this architecture is its Simplicity but the power though is in the composability of travel experiences that we Del over to our customers so that's the vision of our technology transformation well I mean as I said transformation is is the right word because it's uh it's certainly uh certainly massive so um you're at the helm you're driving this maybe you could talk a little a little bit more about the goals and and and and how that you're

now you know in the midst of the transformation how are you measuring success yeah great question again so um in our industry we serve three customer personas so we have our guests we have our Associates who serve the guest and we have our owners who invest with us so let's start with a guest so we're completely reimagining the guest experience so I always wondered uh when a guests come to our website we always ask them the question where would you like to go but what if you don't know where you want to go so we're

really changing the Paradigm of this geography based search and introducing a natural language conversational search so after the guest searches for whatever they're looking for maybe I want to go to a beach resort with a Michelin star restaurant for500 a night so we're going to return the results and we're going to have package all those results into an itinerary so the guest can add those capabilities into a cart essentially a retail like experience and then check out and when when this guest arrives at the hotel we want to reimagine the arrival experience give them complimentary

upgrades when available for you especially Mike and uh and also real-time earn so loyalty points deposited at the time of checkout so lots of capabilities for guests next up is our Associates our Associates are the heart of the house and for them to deliv guest experiences they need new modern intuitive tools so we're Imagining the lobby where now you're you're going to walk into a Marriott Hotel and you're going to be greeted with a front desk associate who untethers from the from behind the front desk meets you in the lobby checks you when sends you

a mobile key no more plastic key as you referenced in in your opening remarks uh and essentially you know send you to the room so really reimagining the overlay technology and uh and not having them swivel through multiple systems of record and having those use cases available in in one single pain so that's for our Associates wow yeah and for our owners it's all about capturing Topline Revenue so we're not only the world's largest hospitality company but we also have the world's largest golf spa and restaurants all Under One Roof we have 50 Michelin star

restaurants in our across 9,000 hotels so we want to take an merchand dies room products and non- room products which are we're not able to do today and a non- room product an example could be if you want an early checkout or uh you want to do a late checkout early checkin or late checkout we want to be able to do those things Drive revenue for the owners so that's the vision and the value for the three customer you know so I'm as as you're saying this I'm thinking that so much of this is applicable

to other Industries you know in healthcare guests or patients Associates are are medical providers and and and people own you know lots of uh almost franchise like operations and large in large Healthcare Systems there's so much here about what your trans your transformation that I think really applies to to other Industries so with everything you just mentioned um what's your philosophy or you know approach I mean how do you how do you bring all this to life and get every everybody that you talked about as a stakeholder how do you get that energized yeah totally

you know so while we talked about the digital and Technology transformation in my mind our transformation is also two more things it's a ways of working transformation and more importantly it's a cultural transformation so at Marriott in global technology our mission is to create services and products that our customers love whether that customer is our guest or associate or owner and franchisee so we start by instilling a culture of innovation first then seated with insanely talented people that are mission driven bounded by a purpose Empower them and let the magic happen so we're building an

extraordinary team mic that wakes up every single day thinking and obsessing about how technology can really transform Marriott and deliver greater value and unlock the business value for our customers and we believe a future technology is is definitely built in travel we're looking at uh really altering the landscape of this industry by doing that that's fantastic and as you said I've been to your headquarters and experienced some of those meetings and it really is a worldclass team who has a technology First Transformation first mindsets so know speaking of tech obviously so much dialogue here about

AI in the world um and particularly about its it's practical value now can you tell us about your AI approach and and where you see it apply to your business yeah absolutely great question um classic Ai and ml uh have been in the works at Marriott for a very long time but our journey with generative AI really started in the summer of 23 where we held a 48 hour uh code Fest essentially a hackathon uh for associates uh to come together and think about using gen and produce 40,000 lines of code across various use cases

since then we really formalized that practice in and assembled a cross functional leader group across Marriott and created what we call a gen studio so the mission of our studio is to empower Associates Delight guests and drive business value with reliable and responsible AI application so we collected a bunch of use cases across the company over hundreds of use cases and we categorize them across four major themes the first one is analyze so we sit on pedabytes of data at Marriott and we want to really mine the insights from the data that we collect and

in order to do a you know effective faster decision making so that's the first theme the second theme is create so content is still King so we operate about 16,000 websites uh in 25 different languages worldwide and today a lot of the content is stitched manually so we're taking use cases that we can automate the use of AI geni specifically create the content personalize the content at various touch points and really unleash that in the create segment the third is discover and I talked a little bit about natural language search and changing the search Paradigm

use cases around around search and discoverability are are in this uh third team and the last one is connect so we're looking at use cases that will take our knowledge worker and get them closer to the data in such a way that we can have actionable insights again so four larger themes but we're not stopping there as we're experimenting with AI here's the biggest learning that we've got the learning is we were coupling each use case against a model and against a technology and what we didn't want to do is proliferate that point-to-point model to

use case interaction so we're now investing in a horizontal platform that will have model Library promp Li liaries a model Hub maybe experiment with Vector databases also put in small language models because we have a lot of content and then really deliver that cohesive experience so I would love for you guys to check out and at your leisure uh our implementation of AI at scale in our homes and Villas by Marriott so check it out and please give us your feedback I I think I think you're absolutely right on small language models I mean there's

so much applicability and and while large language models have done a tremendous job of consuming all the data that's publicly available on the internet a lot of data that you have that Healthcare Systems have the utilities have is not public data so small language models will be I think an industry Norm as we go forward de I want to thank you for your leadership your partnership and for really helping us all learn so many lessons that we can apply across the industry ecosystem great to thank so very much thank you thank you so while while

Marriott's transformation uh certainly is a Thrill Ride for navine and for the whole team at Marriott our next company and next customer provides actual thrill rides and more for their guest so let's hear more about it from Six Flags Six Flags stands for happy kids and unlimited Family Fun North America's largest Amusement Resort operator Six Flags has it all from White Knuckle roller coasters and splashy water parks to comfy Resort rooms delicious restaurants and beloved Looney Tunes car there's a good chance you have a Six Flags somewhere near you the company operates 27 amusement parks

15 water parks and nine Resort properties across the US Mexico and Canada please welcome to the stage Tai Tash [Applause] [Music] [Applause] tie thank you thank you great to have you here you know in the spirit of uh the ecosystem as I said we we like to be customers of our customers as well so sneakers hotels I have to tell you I'm a little squeamish on some of these uh some of these things and uh I uh I'm trying to figure out um how best to uh how best to be your customer then I saw

the lazy river and I thought maybe I'm I'm all set I wasn't your kind aware kind I think I'll be just fine we got to get you a season pass so you can experience all of our Parks all right well I think I think that sounds that's sounds great I'll certainly take the family um so Six Flags entertainment is really a new company uh through the recent merger of Six Flags and Cedar Fair where you had served as as the chief technology officer you're three months into the new company um what are some of the

top challenges you're facing and and also the top opportunities that excite you in integrating these two organizations yeah first thank you for having me Mike um it's a pleasure to be here uh and congratulations to you and your Oracle team great conference we learned a lot in the last couple of days um we are really at an exciting time for us just two plus months into our journey uh as I think about our challenges I see them as also our opportunities if you will you know I look at them as three different categories one our

team members obviously we really need to focus on our team members um bringing the teams together making sure they have the right roles moving forward um the Technologies the technology stack obviously is a is a major Focus area especially for me uh I feel like I have a Noah Arc I've got at least two of each so we've got to figure out how to consolidate and rationalize the portfolio and then the most important thing perhaps is the experiences we provide to our guests and and our Associates so uh both companies historically have done great things

in the last few years we both had accelerated our journey so we have a lot to offer now the question for us is how do we bring those things together so that we create a compelling experience for our guests and and you know in in your PRI role too you you've been very familiar with Oracle Solutions particularly you know a longtime customer and partner in food and beverage systems at Cedar Fair so now with the merger I imagine that ecosystem has gotten much bigger with back office systems like Finance HR customer facing applications can you

talk about what extended that footprint and in particular the partnership that we've had for you and how it impacts your strategic Direction yeah we we are we really value our partnership with Oracle um not only with the product Suite that you provide we also really like like engaging with uh the Oracle people um all of you folks um really good customer reps uh we engage with like you mentioned we've uh we've got a selection of portfolio products that we leverage uh or orle uh Erp back of house uh especially in our finance uh area we've

got Resorts so we use Opera as our property management system uh in our Parks po of sales Symphony deployed widely um as we are in this transition uh merger phase we're also looking at other capabilities that we may not have had major investments in whether they are in the HCM space uh the inventory management uh retail planning um uh all of that that we haven't perhaps invested at the right level now this presents as an opportunity that we should probably look more into the into those areas that's great you know and we've talked you know

quite a bit about U delighting customers and obviously for you you're it's not just it's a core Mission it's part of your core DNA because people are coming to your your your uh you know your organization every day expecting to have fun I mean your your stock ticker is fun FN um so how are all the initiatives and and the tech that you just spoke up how is that aligning to really help create lasting memories for your customers yeah we our purpose is to um make people happy so that's the premise we start from uh

the goal really is to create immersive experiences for our guests and their families that they enjoy so that they can create lifelong memories now I would say key component of this is our team members we obviously focus a lot on our team members uh train them we provide the right tools we invest in the technologies that they use uh we try to make sure that the experience our guests have is are as frictionless as possible so that um they really can enjoy their time in our in our parks and how about looking ahead a bit

I mean I know we had a couple exploratory discussions but where where do you see the role of AI anything happening in other Industries anything happening internally that you think might further impact that guest experience uh based upon AI yeah AI is uh really permeating all our lives and you know we've spent quite a bit of time last couple of days here learning a lot about AI um how our partners especially Oracle is leveraging AI in their tools we are doing um things that um leverage AI uh the guest Engagement online things like chat Bots

the smart monitoring of our operations that phrase I've heard several times during the last couple of days smart monitoring um we look at not only the tee Park industry but we look at the entire um ecosystem everybody every company is looking for ways to leverage AI better um we obviously are consumers of technology so we are looking at how we can Leverage The the tools that that you provide to enhance Our Guest experience really Drive our business forward well that's really terrific and thank you so much for sharing all of that it's it's just really

amazing how much work goes in behind the scenes to making sure that people who show up to have fun are actually having fun and uh it's been the great to partnership with you in in at your previous organization now as part of H six fls and we look forward to many more uh you know many more years to come in Partnership thank you so much thank you [Applause] m okay so as as you can see three companies from very different Industries creating experiences for their customers but I as I was listening as I said I

think there's applicability for all Industries in terms of uh outcomes so we've touched on now ai as part of the ecosystem discussion but let's dive a little bit deeper now in the AI topic you know our industry applications and industries in general are at the Forefront of applied AI because they're at the edge they're touching your customers and the transformation that AI promises is going to be the most apparent and most impactful I think for your business as you could continue to invest and leverage AI for better industry outcomes so by now we've all heard

quite a bit about large language models and they are terrific I mean it's you know just a massive breakthrough and The Innovation that we've been able to um to develop on top of these large language models has been really gamechanging and the pace at which we've been able to do it is also gamechanging now these generalized models offer very um broad insights and that's terrific and allows for automation of routine tasks but I think you further Innovation and enhanced customer interactions really require fine-tuning these models and fine-tuning these models is a key to unlocking uh

immense business value and immense um you know immense applicability for refined customer experience the same thing happens in our business applications where context is the key and it's industry context that helps you deliver that specific value so across all of our industry Suites we are focused on helping you fine-tune these models as a service not fine-tuning these models by yourself or in some cases uh as naine mentions creating your own small language models which I think have tremendous applicability in so many vertical Industries again for the simple reasons the data is not publicly available and

you probably don't want to ever make it publicly available and certain regulations probably would prevent you from doing that anyway so where are we going to get all this context um well very simply it's from you it's from your data it's really hard to have a robust AI strategy without also having a good data strategy so for AI to really Drive business transformation and we know it's possible we've seen in the early days it's possible the models need to be set up for success with a business data aggregation layer to contextualize these models in real

time and the real time of this you know the real time piece of this and the fact where the where the Oracle Vector database is so important is that your data is going to change it's not static you want to continue inferencing you want to continue to train these models I'm going to continue to extend these models again very difficult to do that without some real superu computer power behind the scenes even for small language models keep in mind that small language models are only small in comparison to large language models but they're not so

small when you're talking about pedabytes of uh of data so um your data really then becomes the icing on the cake we want to give you a springboard to launch the best contextualized a AI models by leveraging your data so we're doing quite a bit of innovation around AI Innovations contextualize a AI at the edge and I thought it would be great to hear from some of our product experts and product leaders across a few we won't be able to get to everyone but a few of our vertical Industries here today and to facilitate that

that conversation my colleague Stephanie trunzo will sit down with these leaders and we'll go through a couple quick demos and and some things that we're doing with contextualized AI across vertical Industries so with that please welcome Stephanie trunzo [Applause] [Music] [Applause] [Music] [Applause] all right well thank you Mike so you know in that opening video that we saw it really made me want to go take a vacation in San Francisco so let's take a look at it again can we bring that video back up please so there are obvious industry touch points in this vacation

video but there are some that are not so obvious as Mike said no experience your customers experiences have in the vacuum of a single industry so let's rewind and widen the aperture to look at some of the supporting industry touch points that might not have been so obvious the first time that we [Music] watched Oracle was also helping make it fast and easy to make payments Oracle was helping keep construction projects on time and on budget and safe an oracle was powering realtime Communications for business around the world so let's see some of this in

action as Mike said and how we're supporting this connected industry ecosystem that we've been talking about with Innovation applied Ai and I'd like to invite some of my colleagues to the stage to share some of these innovations that we're fueling across even more Industries so let's please welcome Andrew Amber and [Music] Josh all right welcome everybody so you know Mike shared earlier how oracle's portfolio really touches every aspect of the consumer experience but the audience here probably doesn't know a lot about oracle's payment strategy so Amber can you kick us off and just give us

a little background about what we're doing in this space yeah absolutely thank you Stephanie and hi everybody um so certainly I think all of everyone in this room can probably relate to my use cases because we're all consumers we're all transacting probably multiple times a day and we probably all have a similar experience in that there's been a moment or many moments where the the brand probably had an opportunity to surprise and Delight you and they missed it right and I think you know one of the big challenges is you have a very finite window

to capture that moment to take that next action to capture that information or to just Delight them with the right offer at the right time Commerce is inherently inefficient um even even though we've made massive advances um it's just getting more complex as additional options for payment surface and consumer expectations just continue to to grow and so what some what seems like something that should be very straightforward and efficient becomes a complex series of decisions and Investments so Oracle saw a really great opportunity in partnership with the broader payments ecosystem which many of you participate

in to streamline transaction processing and add a lot of value to the path to purchase so you know Commerce never sleeps as you said right we're all constantly transacting and it touches every industry embedded payments is just a natural extension of Oracle transaction platforms and it offers true material advantages for our customers one embedded data science and AI within industry workflows inform automate curated experiences two security scale and compute power are required to run the most demanding workloads in the cloud and on the edge like Mike has mentioned and Andrew is going to talk about

this with us next as well yeah I mean I would just kind of layer in I think one of the other key advantages particularly for Oracle customers is our ability to take you from transaction all the way back to Erp and then just our continuous focus on on improving that customer experience because the reality is that last experience is the def definition of what that next best experience needs to be absolutely so let's unpack that for the audience a little bit um the video that we played earlier ties This Together around a family vacation throughout

that Journey there are several points of Engagement and we saw some of them and purchase but the reality is about half of all purchases are at a typical brand anyhow are Anonymous or are not tied to a loyalty ID yeah that's right I mean even if you have a loyal customer at your establishment a lot of times they don't self-identify and so all of those transactions are creating an enormous data set as you know Universal and Marriott and everybody just kind of um uh emphasized and and all that data tends to be managed independently um

and so there are a ton of blind spots the real Advantage I think we see certainly for our customers is a foundation from which we are building our embedded payment solution 25,000 transactions in a in a restaurant at a single restaurant at Peak trade almost five million hotel rooms under management and a 100 billion retail transactions so take that all with embedded payments at every touch point we can tie all those breadcrumbs together for you and attribute them them back to a single consumer and I think what's even more interesting is that single consumer is

multi-dimensional so I understand for example Kurt and how Kurt behaves when he travels on business versus how Kurt behaves when he travels on Leisure and so that really gives you a pretty powerful advantage that is your advantage absolutely so that's with a full Oracle stack right that's it yeah so full Oracle stack we know for example and can give you the context of the room rate the package the offers the onproperty redemptions the restaurants the retail outlets all of that and then with AI and generative AI we can put tools to work like Oracle digital

assistant to make that next best offer at the right price at the right time based on his personal attributes as well as cohorts and lookalikes I think what's even more interesting and how Mike has really kind of you know spoke to today this extends well beyond Hospitality right I mean you're thinking about every service industry Health Care energy and water every time a customer has a great experience that bar is continuously raised our aim is to make setting that bar easier for all of you and I think the only other thing I just wanted to

make mention certainly around embedded payments we have some other really interesting um projects in Flight one of those being kind of the the automation of the voice AI within a drive-thru now couple that with some of the things we heard yesterday around Biometrics and you are flying through that drive-thru grabbing those chicken nuggets no friction whatsoever so it's uh super exciting stuff it's it's a really cool way to think about the future right so thanks for you know opening the door on some of these exciting use cases leveraging payments in sites as we're interacting with

consumers and all of y'all right um let's let's kind of you know turn to construction now and let's talk a little bit about um what we're doing in construction around some really high impact applied AI use cases and I've been learning some of this from you just in our conversations it's really impressive you know we talk about safety and we talk about saving lives in healthcare but it's pretty cool what we're doing in construction too so I'd love to hear a little more yeah I appreciate it Stephanie and appreciate the opportunity to be here and

talk about what we're doing in this industry the first concept I'd like to get across is really aligned with what Mike's theme was from the presentation today and it's commonalities across Industries is all Industries build it's a huge it's a huge space just to give some examples from here at Cloud world of Oracle construction and Engineering customers who've come all the way here and by the way thank you all for coming here to present on what they're doing in the construction and capital project space it's a it's a Litany of different Industries we have Healthcare

northwell Health managing maintaining operating building 900 hospitals and Medical Care Facilities across New York State we have sever Trent water coming from the UK they win our award for the customer that came the longest distance they're managing a 12 billion Great British pound GBP Capital program over the next five years I've been corrected to not say dollars when I say that and then last but not least we have traditional Builders like mortensson construction who came out here from Minneapolis they're a traditional Builder known as one of the best in the country close to home they

actually built the allegian stadium here in Las Vegas so those are a few examples of how all Industries built although I think we might have another one too I can't really remember it I think we're we're drinking our own champagne too aren't we on this I mean I think this is not as you said everyone builds so what are we doing yeah yeah well it was really exciting yesterday to talk about the spth industry the data center industry because oracle's own oci data center team talked about how their using Oracle construction and Engineering software in

our terminology drinking our own champagne to help with the Oracle data center construction and capital project program which as you know is a big part of our Capital Investments going forward as a company so all Industries build it's a huge Market it's a$ 13 trillion Global industry but if you asked any of the panelists that presented and you asked industry as a whole we would all agree that we can do a lot better in terms of safety schedule cost and quality let's just take safety it actually shocks me when I say this statement you can

look it up Department of Labor Statistics in the United States five workers die every day on a job site in America it's really shocking in s Trent presentation yesterday they disclosed that in the UK sadly it's about the same and that rate of fatalities has stayed more or less constant for about the last 10 years something's got to change yeah well do you want to talk about what we should change thanks for asking let's talk about it yeah yeah so the concept of Shifting the curve in particular in the area of safety is a really

important one in the industry um and as it turns out over the last decade construction has become increasingly uh increasingly digitized what's on screen now is actually the relaunch of a product called new metrics which is a Predictive Analytics for safety product that Oracle acquired in 2022 and I'm proud to announce is now available through oci completely built from the ground up using Oracle autonomous database using oci data science services for Predictive Analytics for things like this identifying the priorities and actions for those projects that are at highest risk for a safety incident every week

one of the ways that we look for those risks is we use computer vision as you're seeing here we can detect for example if risky activities like work at height is going on by identifying things like ladders we also use Oracle integration Cloud to pull in data not just photos but structured data like Manpower data safety incident data uh even things like the weather all of that provides a context for predictive AI to help our customers not just react but be Pro active it's computer vision AI feeding predictive AI you can think of it as

multimodal AI all with the goal of improving safety in our industry I love that because as you said it is sort of shocking to hear those statistics it's great um that we're doing something that can really be so proactive and helping with that so now that we have this H what are we really seeing you know kind of the outcomes that we were hoping in terms of Shifting that curve yes we are um I'm proud to say all the examples that I'm about to site are available on the oracle.com website in the form of webinars

with our customers one of our customers Bol construction out of the Midwest in the first year of use they cut their incident rate by 10% and because the severity of the incidents also decreased their workers compensation insurance cost decreased by 75% this was actually profiled in an analyst report by Dodge data and analytics another customer suffit construction nationally respected contractor in the first year of use they cut their TR which is total recordable incident rate by 57% and they estimated that the number of incidents that we were predicting equated to about 1.4 to 3.6 million

dollars of Saved cost and avoided delays but we're just getting started the mission of this new product which we call the construction intelligence Cloud advisor product line the first module is safety but we're not done MH next up are those other areas of risk schedule risk quality risk cost C risk and more we see multimodal predictive AI as a way of helping Industries like construction and others attack all these challenges like I said at the beginning all Industries build we see this as a way that it can help all of us I think what's really

cool about what you're saying is that yes you know Industries are an ecosystem so this is connected to almost every other industry but at the same time the things that we're using in terms of the technology the use cases they also apply across all of the industry right so this is really amazing and I can think about all of those possibilities that we can then bring into these other industry stories as well right so so much of what Amber and Josh have shared has been linked to access to data real time a variety of sources

and now I kind of want to change over to talk to Andrew about sort of what's the underlying you know fabric if you will of connecting all of these things and how Communications is playing a part in that so it's great to be part of this discussion and along with my colleagues here um the one thing I would want to start with I think on this Stephanie is to remember that sometimes it's really easy to forget the things that are most pervasive in front of you so if you kind of close your eyes for a

minute and imagine a world without access to social media uh a world where you can't do Mobile Banking a world where there's no mobile ticketing a world where you can't even get to Google and this is what Communications is about okay it connects people to the internet it connects businesses to the cloud it connects businesses to businesses it is the artery of the technology world that we live in and if you just look at the examples that Amber and Josh were sharing it was Communications Network that allowed that payment to go through it was Communications

networks that allowed the information to be recovered from the construction site into the solution that's saving lives so you know it it's kind of everywhere and it's really powering everything that we're building yes so it's essential to digital industrial World a little bit like the cloud a little bit like electricity right so what's oracle's focus in kind of thinking through this the strategy and the future of how we're going to bring Communications into this story here yeah I mean so you know other than actually the fact that we help network providers build their networks through

the products that we make we have a vision and we have an ambition and this is to move ourselves from an offline world to an online world we want to be able to connect everything in the industrial world to the cloud and we want to do that in real time and really the benefit of that is data it's around bringing data back into the applications and into the cloud and we heard from Mike earlier around the role that that data plays in tuning those AI models and if we do it in real time it allows

us to make decisions in real time as well so it's it's really important for us to be able to do that now from a perspective of how we're making that happen inside of Oracle we have actually buildt our own platform which enables our Industries to really easily consume the ecosystem of communications and connected devices so not many people I think realize Oracle has a platform like ECP and and we're so committed to transforming the industrial ecosystem what are some other examples of how Oracle is using this to transform Industries yeah I mean we're working with

so many different Industries at the moment to create this new generation of connected applications so really excited to be working with our you know construction and engineering team our energy and water team our our healthc care team but probably the one I would call out because I think it just is so impactful is the solution that we worked on with our Public Safety team and if you haven't seen it by the way go down to the industries Hub go find cyber drug please do yes absolutely I mean have a look at what they've built because

For the First Time Ever we're in a position where First Responders are carrying realtime camera equipment that can be streamed back to a Dispatch Center to give them situational awareness for the first time ever we have those same devices on vehicles again providing those data feeds and for the first time ever we have the ability for our Cloud applications to help manage those first responder situations this is stuff that is saving lives and it is changing society and I think that is super exciting so one last question and we're going to do this in a

quick speed round here okay we've been talking about how Industries are all connected in an ecosystem could you each give just one quick example on how you're being influenced by another industry's breakthroughs and let's just head down the line here and we'll start with you all right so I'm going to twist the question I'm sorry St and I'm going to be very selfish I draw my inspiration from the communications industry and if you look at the way that we have changed the consumer world right we have 6 and a half billion connected people on the

planet we have 16 billion connected devices already everything that we see in society today has changed and I truly believe that we can make the same change for industry very cool Amber yeah I mean I think the one that really resonates with me is the energy and water example where they applied Behavioral Science to influence energy consumption so instead of just showing showing you what you're consuming with no context they started to expose how that compares to your neighbors or your cohorts and I could see that being applied very well in a sustainability type um

moment certainly if I knew no one else was having their towels washed I guess I would probably reuse mine so yeah I sh I share that one too I was surprised coming to Oracle to learn that Oracle is powering that piece of paper I get every month that tells me how I'm doing uh versus my neighbors my my choice would be though another Oracle product the fusion Erp side and what they've been doing uh in particular on the HR side of things using generative AI to allow managers to combine multiple employee feedbacks into one Consolidated

feedback and then give some prompts and ability to actually do much more structured time efficient and value added kind of feedback on top of that U they've been doing amazing stuff and it's a great example I think also of the Oracle embedded AI theme where that's gen AI That's Just infusion that you get which is really a really important theme that we're going to be seeing more and more of yeah that's an awesome three great examples well thank you all so much for joining and I'm going to hand it back over to Mike thank you

Stephanie um so let's uh let's talk about bringing it all together uh with industry Suites um you know while it's something that we've been at the uh Forefront of for many years at Oracle what's interesting is that the concept of Industry sweet sometimes called industry clouds is really increasing a popularity we're hearing it from experts we're hearing it from analysts and thought leaders and we see sweets as a key to being a driver to unlock Innovation transformation and business value and it may seem a little funny for me to say this at a Tech conference

but industry Suites aren't just technology platforms they're also business transformation platforms and we believe uh that industry Suites should power business objectives business users and your customers and While others you know talk about industry clouds is usually vernacular they use uh we talk about industry Suites what you see a lot of is kind of you know just some maybe some washing or some you know specific industry venacular on top of enabling technology we're taking a very different approach we're talking about real assembled complete industry Solutions we're not leaving it to you to stitch it all

together build on top of OI security built on top of air ready data models with productized Integrations and industry reference architectures our industry Suites are composable and configurable but on purpose not customizable we don't want you to maintain and run custom code Invision critical application it's the enemy it's the enemy of innovation it's hard to keep Pace it's hard to keep Pace with the value as a service if you have custom code secure compliant built on top of oci security that oci security is not just Security in the name of generalized security but we also

have industry specific security certific ifications inside oci for particularly sensitive Industries like banking utilities and Healthcare open and interoperable I would encourage you to take a look if you'd like to extend these applications the vertical applications the horizontal applications Oracle Apex our low code no code application generation service that we use internally to generate lots of new applications is a fantastic tool to do that on top of the autonomous database in oci and finally Prime for Innovation as service staying current with us and regulations at large that's the service that we want to provide so

as I mentioned earlier we've done a lot of thinking for many many years in certain vertical and uh even in more recent years um some new thinking with New Vertical that we've taken on um we've listened to your feedback and your feedback has been tremendous and it's helped inform us so as we deliver these Solutions across Industries we want to bring all of those learnings to you so today I'm very happy to announce the general availability of the Oracle industry playbooks complete for 22 Industries we worked across all the Oracle teams the fusion applications teams

the oci team the analytics team our vertical teams to develop a cohesive narrative that addresses all the industries that we support this narrative identifies the key imperatives and the outlines the problems and the Oracle um the Oracle AI cutting a AI capabilities by industry so let's take a look quickly inside the industry Playbook uh you'll find insights on the industry landscape overviews of Industry Suites specifics on how we're leveraging applied Ai and AI models and details on integration with Fusion applications to automate endtoend business processes we'll also share our perspective on common data fabric with

a data model aligned to the industry standard and pre-built analytics capabilities and finally you'll find best practice I is for leveraging the key capabilities of oci the highest level of compliance of each industry uh if you want to get the cameras out you're free to take this QR code and this will take you directly to all 22 of those industry playbooks if you're online that's great if you're here in person we have all 22 industry playbooks available in the demo Center as well so please go see them uh we'd love to show them uh to

you as we go forward okay um I hope you can see why these three things things are really exciting to all of us uh around Industries uh we talked about Industries being a connected ecosystem and the co-innovation and collaboration that helps industry leaders share and leverage practices within and across Industries we looked at how industry context drives business Innovation we hear from our product leaders about AI context and Edge development Industries are at the Forefront and will be at the Forefront of AI as we continue to bake in these AI Services into our broad portfolio

folio of Industry applications they're at the edge it's the perfect place to Le leverage AI for customer transformation experiences and we just talked about industry Suites and how they drive business value it's really when you think about industry Suites you have to solve the whole problem solving a piece of the problem isn't enough and having you stitch together things on your own is very old school very 90s and we don't want to be in the 90s in the age of the cloud and generative AI so our Suites are focused on delivering end to end automation

tailor to meet the needs of your industries and your customers and as a result with oci as the underlying platform we can imagine a new generation of cloud solutions that make the art of the possible real so let's take a look at what's possible as a result of all this Innovation imagine what you could do with an all- knowing integrated system of intelligence fueled by your data guiding and supporting you every day suzan is the CEO of a real estate company with properties around the world and she has that intelligent system powered by Oracle AI

Suzanne's decisionmaking is enriched with data from her Fusion Suite industry tools and even public sources like review sites Oracle AI makes sense of these trillions of data points delivering unparalleled insights each morning Oracle AI generates a daily service Excellence report for suzan's Resort teams and creates personal ized engagement plans for every single guest for example Addie is arriving at the resort today Addie's guest profile is instantly created from Data Insights across sources it shows Addie is a returning guest who raved about the Cabana Lounge restaurant in a public review that she reserved an electric vehicle

from a resort partner for her stay and also that she's motivated most by discounts and promotions using these insights suzan's intelligent system leverages Oracle digital assistant to automate proactive Outreach to Addie meanwhile at the beach resort the team is getting ready for a busy day they're ahead of schedule because the same integrated system generates detailed Staffing and inventory plans each week based on insights from guest profiles inventory staff skills and more with so many children arriving the resort has already optimized restaurant and pool Staffing booked the perfect entertainment and even restocked baby items later the

development team at a new resort building site receives an alert based on the latest analysis of project data the system is recommending a new plan that would complete the final phase of the project 30% faster the head of development accepts the revised plan and automated updates immediately kick in managing the supply chain hiring sufficient staff and notifying the sales team of the new grand opening date in just one day this Oracle system of intelligence driven by synthesized data worked seamlessly across applications to enable Suzanne and her team to see information more clearly to work more

efficiently and to do their jobs more successfully that is the art of the [Music] possible well this kind of innovation is only possible um you know with one key ingredient and that's the collaboration with all of you and we're incredibly grateful for your input and your partnership and sharing in our mission to Advance full industry automation so here's the QR code again if you need it for the industry playbooks we also have industry walkthroughs and it'll give you a guided uh guided Journey suggestion for by industry how you can walk through our Innovation Labs I

encourage you to uh to scan this and if you're online again there's a there's a digital version if you're watching this the broadcast there's a digital version of all this now available online so we hope to see you on the demo floor we hope to see you looking at all the edge and as an added bonus um in the name of sustainability for every QR code we are going to plant a tree in your name so thank you very much uh I hope you enjoy the rest of cloud World we'll see you again soon [Music]