Programmatic SEO with Semantics, and Web Layout Optimization

hello everyone welcome to the end blue head Su series episode in this episode we will be giving you more than three SEO suggestions in a way that you can Implement and start to increase your traffic directly the project that you see in the screen is a programmatic SEO website in the English language and there are some other languages which means it is a multilingual website and we will be giving some suggestions for that too we will be explaining the micro semantics for especially program SEO websites and we will be presenting a kinds of diagram and we will we will be using CAD gbt to explain it even further too so you see the results in the project here but we are actually starting to give the data about this project from the mid middle of the project because someone from marish a dear friend and he became friend later he emailed me like 15 months ago and one month later I have answered his email and I have given basically 12 or 13 suggestions to him the pyamid person was very very hardworking person and he implemented most of these suggestions and he started to get the results that you see in this specific screen the important thing here is that since I don't have the data before the 16 months I am not able to show it to you but if I'm able to find it from somewhere maybe big query or somewhere else or maybe an API I will be giving that also as a screenshot here because before this these suggestions are started to be implemented the traffic was even way much lower than this specific level so you see that actually traffic has been increased here maybe 40% or 45 but in reality it is actually more than 100% based on 18 or 19 months of data So based on the at least 16 months of data we can just try to examine the results a little bit for the last three months of comparison year over year you can see that actually impressions are nearly increased three times average position has been increased clicks are increased nearly 35 36 uh person the only drop here is coming from the CTR the reason for that is we rank for very much more quick iies and when we start to rank for these queries we should understand that Google also competes against us and when it comes to the programma website usually they are ranking for the queries that search engine already has an sare for with within an sare box or with a certain type of tool in this case we have a converter from inches to centimeter or kilogram to grams Etc and Google already has a converter there which means that actually most of the time Google once we start to rank for more queries with Impressions clicks are not able to increase with the same prop portion and we have a lower CTR but it's not a bad thing because even if you rank actually for this specific certain queries and if you're even if you you are able to take actually a certain type of impression there it will be affecting your actually overall Authority and historical data with a positive ranking State and this brings us to the examination of the ranking Graphics that you see here if you just look at the Impressions you will realize that first of course after starting the implementation we start to increase our Impressions which represents actually increased relevance for certain queries we come to a pick point it goes a little bit stale and then it starts to decrease a test area which is represented here then we go again with a kinds of Peck point then there is a kinds of trend changes and it comes back with a bigger traffic as well and again it drops and again it increases it drops again it increases drops again it increases so this is a pattern actually even if you as long as you're able to keep implementing the same principles you will eventually see a higher ranking state but with that said if you have these type of minor drops please do not lose your Hope just keep implementing according to the bigger picture in your mind this is the gameing SE and ranking States might be shifting with a pattern in every four months and you might be doing the right thing and you might give up at the fourth month and you can prevent your website to take the leap for the next level so you should understand that if you are increasing your and clicks and your pressions like this it will stop at a point you will be tested back like this and again you will be tested back and eventually if you are able to keep implementing same principles by increasing your relevance even if it is it requires micro steps you will eventually rank higher too and this is what is happening here as well you can see that actually Impressions and the clicks they are being followed with the same directions even if their proportions are changing based on the CTR usually we are having the same same level of let's say uh movements and they are like shadow of each other or TS of each other in this case and this brings us to actually first suggestion in terms of the programmatic SEO websites first of all everyone gives the same answer when it comes to the 5 cm to inches it is same universally and it's same for last century same for this century and it's same in Mars or sun or ver and it is same in your competitor website and in your website which means that the difference will be coming from your overall brand Authority together with the user data and user metrix signals and your page experience so first thing is please understand the ranking States compared to your competitor and try to understand how you can implement the micro semantics to increase your relevance together with the responsiveness and it brings us to the page experience section A little bit if you have millions of pages with the programmatic SEO please be sure that you are actually passing the core web vitals even if you're are able to incre pass these as good your competitor probably is passing it as the good too which brings you to the point that you will need to be better than the specific person you can choose the most traffic pages from your competitor and from yourself and you can actually stimulate a page session and you can check for how for what percentage of the situation you are better than your competitor if you don't know the data for your competitor you can always create a chrome user experience report for your competitor and you can always compare the real word user Matrix from your competitor to yourself always try to be at least 10 or 15% above them and this brings us to the another section here which is inside the CW Stars when it comes to the programmatic SEO projects you have to have a lower let's say a lower response time than the 100 milliseconds if you're able to reach out to that coil you will be directly increasing the amount of pages that are indexed if you're able to increase the amount of pages that are indexed you will be increasing Impressions again your historical data your coverage and again it will be supporting your next length pages and you will be creating or trigger a wave of actually organic impression increase in this case we can tell that cost of retrial also becomes very important and cost of retrieval is a concept that is connected to topical Authority in my own terminology which means how costly you are for the search Engel to rank evaluate understand and give to the user for usage if you are able if you're not able to respond to search engine in a proper way you will realize that actually they will be choosing someone else so you can use Amazon close services or Google CLA services with different type of configurations to decrease this amount here as much as possible one more thing is is if you watch the last blue head s Cas the video I said it and please try to have 100 nearly n over 99% of 200 status code together with the three 3 40 and and also try to have these like 98% and you should be realizing that sometimes the search engine will be increasing to Coss St like this you should be checking your the Google updates in a quick way if there is no update and still the search engine increases your CW STS like this it means that you have changed something in your website or they are maybe just Gathering data for the future update or an update is about to come both of them can be happening here but you should be following the data here so if you follow or just gather some of the suggestions that we have given here first thing is that try to understand how you should be evaluating these ranking State changes and how you should be interpreting these changes because you should expect some of the drops after the increases and you can try to understand how you should be approaching these specific drops is it an algorithmic the normal drop or did you change something you should be able to do this differentiation here another thing is that you should be checking the cross starts not from the search engine search console check it from your server because this data is partial and be sure that you have lower than 100 milliseconds of response time and try to check whether Google's from Google side or from your side these CW STS are increasing and one more suggestion since everyone gives the same answer responsiveness and cost of retrial even becomes more important and try to have a higher or better Chrome user experience report data compared to your competitors and this brings us to the next suggestion again which is connected to micro semantics so I will be showing the email that I have written to the person 14 months ago that created these results and only one of them actually created 50% of the changes in the website and that change even is not about writing something from zero basically we have taken the most important answer sentence from the middle of the page and we put it to the top of the page we even didn't change the sentence we just changed its place once we did this change the search Eng started to craw entire website from end to at end and this brings us to the section you should understand whether the search engine cares about the changes that you do if you change something in your website and if search engine doesn't craw you again it means that they don't care about the change that you do it might be because maybe they don't care your website anymore or maybe they don't care the change that you did so you should be checking these CW STS to communicate with the search engine another reason might be maybe you triggered another entire side white craw just last week and they crawled maybe three million pages and again maybe you want another one and that another round might not be coming off until let's say 3 weeks later or 3 months later so because of this situation you should be sure that you are requesting this side white red evaluations when it is necessary and one more thing is the S the change the change for that sentence it was just a direct answer when someone searches for 5 cmet to inches they just want see the result basically at in as the major search intent there and because of the website is an s website usually the website owners they put the answer to the middle of the page so that the person can scroll down and also see give more Impressions to the ads another reason for keeping it the middle is the devel time and basically the the Su of the website owners they try to keep the we uh visitors longer in the page but it is not always helpful because if you search for this click satisfaction models for instance maybe I can find it for you basically it doesn't mean that every every longer amount of let's say uh session always doesn't mean that the user is has been satisfied if you look at here for instance directly Google says that for currency conversion queries often result in no mousing at all yet the user report satisfaction which means that actually when it comes to especially conversion whether currency conversion whether measurement conversion user just wants to see the result they don't care about how many seconds they stay there if they if they devel time is lower for instance it's even better so in this case we just change we just have taken the main most important answer from middle of the page put it to the above default area and it increases traffics immediately and you can think like this content is same 99% of the website is same with the previous situation but website ranks very much higher and this brings us to this micro semantics example if you look at these two different page samples here you will realize that again we have AED like 5 cm in the main difference here is that this one has the word convert in the H1 and it's bigger even the size of the text it might affect your overall relevance which means that this page overall just based on micro differences it will be ranking higher compared to this one and when it comes to the micro semantics you should always create with when it comes to the micro semantics and programmatic there is no such a thing actually micro change there because you are changing something very small across 30 million pages and that change becomes a major change and you can always ask questions like this what is the distance from 5 cm to Ines to 5 in to CM because when it comes to the conversion queries there is always some functional ver there like from or two which refle reflects a certain type of Direction centimeter is not antonym of inches but when you get this direction like this you need to reverse it and from there you need to actually give the opposite direction in your internal links which is one of the important sections there when it comes to how to rank for inch and a centimeter concept separately it means that you should be defining and also ranking for the concepts inside the queries because the ceneter and inches are mentioned millions of times in title tags inight the documents but none of none of the compeers actually Define them properly or try to rank for them if you're able to rank and be an authority for the definition of these two concepts rest of the pages will be getting a boost for overall relevance so this is this requires to open actually a knowledge base here another thing here is that how many internal links you should have for a web page it is also important too because if you add more internal links it means that you will be passing more indexation signal but if you add too many internal links without relevance then you will be ending up deleting your page Rank and ranking signals so you should understand that actually from 5 cm to inches whether you should be linking to the 5 m to Ines or whether you should be linking maybe just five . 1 cm to inches and this brings us to do another suggestion in this area first of all when it comes to the programmatic SEO websites especially with the numeric values I must tell that actually I work in the finance industry a lot and when it comes to the credit credit industry or laan industry or credit score calculation Etc there are numeric values there too and numeric values are not indexed as in the ver or textual queries or textual information because when it comes to numeric values for instance let's say The Lawns if you have $1,000 10,000 50,000 30,000 20,000 80,000 and $100,000 doll of laan and interest rate calculation you can open new pages but when it comes to the 83,000 you don't open new page there this is about numeric distance between these specific numbers how similar these numbers to each other how relevant to these numbers to each other and how well or how frequently they appear in the queries and when you look at to here for instance since numbers are going to The Eternity the website even if they are in the sit map they are not even crawled properly and this is one of the mistakes here when you open actually 40 million Pages you should be making a a reason ification for search engine to crawl make it crawl and index understand Etc and most of the time 99% of the content across these millions of pages they are same so when you open a page for let's say 6,425 cm to Ines so since there is not that much search demand there and since that number is not that much different from let's say 6,422 cm in this case actually you are opening unnecessary Pages here as much as possible just because your compet do that it doesn't require that you should be doing that too that's why you should understand actually let's say numeric value indexing and how a search engine actually groups these numbers and what are the central numbers in this specific numeric line based on that you will be able to actually differentiate your let's say necessity for this and your internal links are connected to here because if you are linking for from five to six not bad these are just numbers in your keyboard they are popular but if you're linking from five to the 5 million directly I believe no one calculates something for 5 million CM right so why do you have it directly there it doesn't make that much sense so you should have a little bit let's say query pads which is something that we explain in our topical Authority course in a really good way you should understand what is the possibility for a user for a next conversion from 5 to six 5 to 5 million from centimeter to meter and from inches to something else if you're able to get that context and you can adjust your internal links better if you adjust them in a better way you can index more pages and if you index more pages that wave of re evaluation will be triggering more pages to be indexed it will be increasing your impression again and your historical data again and eventually your clicks too but if you're opening redundant amount of repeated content Pages without any search demand or without any proper relevance in this area they can skip understanding some of your pages so if you return one more time just calculate the distance between Concepts rank for the concepts itself add Antony or opposite direction links and try to understand next or related search activities and interest areas of the users and use them for indexing more pages and try to remove the Redundant amount of pages from your website as much as possible because numbers goes until eternity and you can have like two billion let's say pages and another suggestion here is that try to focus on especially the central Pages because if I do a check here you will see that most of the traffic goes to the most important calculations it means that like 100 cm to the 1 meter or these type of things and it means that you will need to actually understand what context or let's say what what type of calculations are more important and you will need to Red redirect your ranking signals external links together too to the Especial most important Pages as much as possible and it brings us to this chat chity example I actually performed a kinds of uh let's say I have usually I write really detailed prompts you can read this prompt by stopping the video basically I give the purpose Style Style and also experiment steps I Define every step then I actually tell the search engine that based on micro semantics for the query of 5 cm to inches please take these two paragraphs and calculations and make a comparison for them you can read the details here if you wish and it starts to interpret actually the first one just after I finish my prompt let me come here yeah the first one's score is let's say 98 and these scores might be changing according to the runtime there is no way of fixing it but you should understand the machine angle here a little bit first we get the entities we get the attributes we get the context here the first one has the unit conversion practical usage in real estate and historical context then we have straightforward conversion examples simple formula diverse applications centimeters inches conversion examples and real estate context and then we have the relevance increasing advantages it says that we have a m calculation which is good and we have aight forward per presentation which makes sense and we have some relevance decreasing effects like broader focus on real estate and historical context it says and some other sections this is the second one I guess let me just check no sorry this is the second yeah this is the first one and the score here 9 to5 then let's see the difference between them these are the entities here and these are the entities here if I look at the difference in these two we see that actually real estate is here but the rest is let's say conversion examples becomes more prominent in this area and we can check why it happens like that and then if you look at the relevance increasing advantages here let's check here it says it provides a detailed and clear conversion formula from centim to in inches it includes specific examples including the conversion of 20 cm to inches which is contextually similar to the query the comprehensive conversion table is valuable resource for various measurement enance enhancing the its utility for the query and when it comes to here it says that it provides a direct answer and it is one of the most important uh differences here when it comes to the decreasing section it says that a broader context happen happens here and it brings us back to these Concepts so what is the possibility of using inches for Real Estate let's say for every measurement unit you decided to give an example calculation for real word application you believe that it increases your relevance if you always give same example for Real Estate it won't be making that much sense you should choose or you should calculate distance from centimeter to the a real word application it might be real estate or it might be measuring something else but you should find the most possible real word activity there if you're able to do that probably you will be catching some of the users past queries and it will be providing a justification for your relevance and in this way for instance you can decrease repeated content across millions of pages and even if you increase your relevance a little bit again you will be able to rank higher there in a proper way as well so you can use this type of prompts to see some of the machine type machine angles in this area and even you can ask your gbt so if I want to use a real word example and for this calculation which let's say real word example makes sense and you can ask even semantic distance calculation in that area too but basically you should understand that even based on the size of the font or order of the answers they are all affect your relevance and your rankings in a direct way this brings us to the creating a document template for a certain type of query template if you look at to this screen I published this case study before and here we talk about the you can see the three months of difference here and again the the results are speaking for themselves and here we Implement actually programmatic SEO with human effort which means that actually we have a document template but we write them with the human writers and in this case too everyone gives the same but there are some minor differences there and this brings us to another buad SEO suggestion if you are giving the same information with your competitors how about just get taking some sub phrases the sub phrase means that actually you are giving a certain type of phrase that is encapsulated by another one and for numbers they are Point values or decimals 5. 1 is already encapsulated by the five and in your actually let's say calculation table you don't need to go to the six or 20 but you can go for 5.

1 5. 2 5.