Why You Need One Niche, How To Streamline & Setting Expectations Meridian Mastermind Recording

so ladies and gentlemen a few are of an agency owner or an aspiring agency owner this video is for you first express I apologize the little 6 on my salad days Lee that's why well you can see right over my shoulder here I'm actually in a top of the clip that you're about to see right now now what this is is this is actually a best remind a marina mastermind back in just around six months ago seven months ago October of 2018 and yeah you're gonna see a lot in here about just streamlining operations why

it's so important to have one each why it's so important doc to have a business partner they do you know maybe that's a topic for another day actually I think I've got a video coming on that shortly and yeah just a couple things to note before you watch the video first things first as I mentioned in there that econ and info product businesses you know businesses that sell online courses online education stuff like that I mentioned in there that they're the same they're not the same but what I mean I guess kind of what I

meant by that is just personally for our agency ecommerce class or we easier for us than in folk-rock class because with info parklands you know the KPI is like we have to wash the kpi's like a hall we have to walk you know where it's breaking point in the funnel and you know for example if we have a ridiculously high cost relief that day or cost to acquire our customer you know we have to like hold in on that funnel and see we're breaking point is whereas with e-commerce it's a lot more stable most of

time one thing with e-commerce is the margins are a lot fighter a little thinner as you can imagine so I guess that's a level of complexity or difficulty that comes with our e-commerce clients that said just personally for our agency if a product is infocar for us is definitely harder so that's why we would go to the e-commerce client it's kind of a second in the park for us to be honest so that's number one number two all of the numbers mentioned in that video keep in mind this is six months ago so for example

October of 2019 or 2018 I did in ninety five thousand dollars with the agency that's because I had a twenty thousand dollar two day training with motivate design you can actually see an interview if you go a little bit further back with Mona Patel who's the CEO and also we had another one of our e-commerce clients sign and they actually went for the three-month all-in-one because we give a ten percent discount so I mentioned the video but it's actually this client or a ring so they've been a client of ours for six months actually just

found out like a week ago that they will be continuing with us makes sense I'm not allowed to say exactly or I guess it you know I want to be respectful so I won't say exactly how much they're making but they're doing multiple eight figures of Europe I can tell you that so it only makes sense that you know they bring this in-house you know if they're making that much money it's definitely time for them to bring in a small team in-house that said you know I'm very I have a small inkling that they'll be

coming back simply because of it just the amount of crazy results that we were able to get them and yeah so they were they were that five figure in retainer client that I mentioned there so that was a five figure retainer monthly and they paid three months in advance that's why that was ninety five thousand for that month so yeah unfortunately you know they're bringing in-house but as I said you know when they're when you're literally making millions a month it makes sense to have something like that in-house and I even told Harpreet who's the

CEO I told him that on day one but uh yeah there's an absolute pleasure working with oaring especially cuz obviously I was a customer before became a client of ours and as I said I have a slight little inkling that they'll be back so that is point number two to mention and point number three to mention is in this recording you see I'm kind of like talking back and forth with a guy called Quinn and actually put a screenshot right now right after the event within around I think was like three four weeks he was

able to take his service fee at fifteen hundred and basically take it to 2500 working with much higher level Realtors and ones that respect his time a lot more after implementing you know what ital here so you know getting incredible results getting incredible results having clans that respect you and really just enjoying your agency and the agency experience and building the agency that's quite heads off and almost automated this is only possible when you set the right expectations as you work with everyone nish and you really just focus on a results-driven service and what I

mean by that is for example our results-driven service is paid traffic you know ninety percent spend is on Facebook and then we'll do a little bit retargeting or Google so I'll be like 10 percent of the budget but you know when you focus on a results-driven service you know focus on results driven service streamline the hell out of every single aspect of your agency said really clear expectations and the other thing I mentioned is once you start getting into the I'd say 3,000 4,000 5,000 dollar per month plus so you know if you're charging your

clients three four five ten twenty thousand dollars per month and just service fee you're actually gonna get clients that are gonna leave you alone a lot more are gonna be way more respectful it's funny you know it's always been the clients that you know we charge the least about - there are almost the biggest pain in ass so keep those points in mind and I guess sort of the last thing to mention before we roll into this clip which I'm sure you're eager to see is it's kind of like not all of it might make

sense to you you know because obviously you would have had to be at the event for the Morea mastermind so it's kind of like little again I guess you could say like a little bit patchy but as I said that's because you know I'm referencing things we talked about prior in the day and the day earlier so that's that and last last thing I promise is tons of people have asked me a man wants an expert a mastermind and I honestly have no I have no plans at the moment to do another miss Moorea master

I'm not sure if I ever will do another Miriam we ready a mastermind but if you want to join the waiting list if I decide to open it back up there is gonna be a link right below this video I just go ahead and fill out that form we've kept a backlog of all the applications is the hundreds of applications and next time there is a mastermind and we're just gonna go through you know see no necessarily based on how much money you're making or how much experience you know most of time I decide on

the very mastermind who gets to go simply based off of how much effort do you put into your application because at the end of the day you know it's a two-day event you know eight to ten hours you know on both days so we spend a lot of time face-to-face and there's only five people backs who are allowed there so it's I guess you could say it's quite intimate so I like to make sure that the group is a good group so yeah with no further ado let's roll into the video hope you enjoy it

see in the next forum why do I not recommend to Nisha's first of all you're gonna have different onboarding you're gonna have different contracts you're gonna have different expectations you're gonna have different you have to do different service delivery your outreach methods are gonna be different it's like it's like it's completely and it's like a completely different bit it's like you trying to say like let's start two businesses yeah you know you don't respect and you know you don't gonna be known for something you know so like people like people know me as for me

and my agency as like we help like where is my where is my new shitty website who we finally put up we help coaching an e-commerce businesses scale to seven and eight figures to pay traffic and sales funnels that's what we do we are doing I don't take on real estate clients so that's why yeah right so don't have to Nisha's trust me and also the other thing is people think that when you have two Nisha's they're like no but that's double double the volume of leads or double the chance of getting clients mmm not

really because people don't realize that like it usually evens out yeah you know so you're probably gonna get the same total amount of leads it'll just be split half half and everything just may have yeah you know so I would just pick one either econ or real estate and both can work you know obviously I do EECOM in and info product businesses which is pretty much the same thing right as I said it's you know like there's nothing in our protocol that we have to change because of that right when it comes to outreach onboarding

contracts nothing is different so the thing with obviously e-commerce works that's quite clear I do e-commerce real estate also works super super well the only thing is you need to set expectations and with you Quinn like you just haven't set the expectations because you're telling me you're falling up on the leads so you're following up on the leads for them okay so what do you do you're okay so here's the thing see you remember we talked about the Machine earlier right how for example like you built on your machine so the machine is like the

converter the sales process right and and the process of taking someone from a potential customer to a customer that's the machine that you've built out then you have to feed the machine but here's the issue sometimes what will happen is this will be so [ __ ] that it doesn't matter if you feed this this machine the machine doesn't produce anything right it's a broken machine so the issue is then sometimes and I get this with clients when I do webinar funnel you know as it like I get this with info product businesses where it's

like they'll tell me and they're a perfect fit they have the money they have everything but I'm like I can't do this because you're your machine isn't working aka your sales process you know for taking someone from a potential customer it's a customer it's [ __ ] up I don't want to babysit them for that process so my question to you is what you know the client is the real estate clients that you have and stuff like that are you is there is their sales process good enough or are you having to like baby set

them up there or are you driving this traffic but there's just they have no real conversion process in place or whatever the babysitting is it's definitely decrease as I've gotten more aware of like I don't be doing that but I wouldn't say that I felt confident that every month I'm able to actually help somebody by like you know like hey we we helped you sell one home this month or helped you list a property usually how many real estate cleanse you have six okay so what are you doing for those like where are you sending

this traffic so basically we create Facebook ads lead magnet whatever that the potential client of theirs fills out the form and as soon as the forms filled out its automated to their phone into an app and we provide like the app holy so what happens it you know yeah I'm familiar with you know so which is it did improve my service in terms of trying to do zapier you know she but that's the service right so so so how what are you getting them leads at different air different areas are different price points but I

would say could range from $5 to $20 I get the services that I guarantee them 30 and that's basically and are you getting them 30 to 100 these of us so so where's this extra confusion coming from them that's not your fault yeah so money they won't say you know well no but you make that expectation very very clear with them at the beginning and for example have you watched the onboarding yeah yeah he's the you know that's 30 minute doctrine nation second step of the onboarding funnel it's like you know like for example as

I said if I had a real estate client I don't have like EECOM I like for me it's kind of more like binary you know like I I'm the one driving the sales not only am I the one doing the the traffic my traffic directly converts the sales as long as their machine works okay their sales process and I make sure their sales processes are on point before I sign them with you you just need to make sure that like you you set that expectation that like hey look I'm gonna send you leads if your

team can convert then that needs to be a conversation you have inside of your team right and just be like hey I will yeah you know like use the analogy of like in football or soccer depending on where you guys from America you know like you'll literally like pass it across the goal if they can't tap it in you know if they can't tap it into the goal that's not your fault you literally later on a platter for them right so other questions you should probably be asking before you that like for example like if

I get a client I ask them because I want to I want to know about the Machine right and I said you can only do this you can only go into this level of detail or understand your your potential customers or potential clients this well when you have one niche all right there's why I tell you just have one each now that said other things that happen our clients come to me and without me going out to them and if they come to me and they're a real estate company I will not service them as

a client but I will try to sell them on a twenty thousand dollar consulting gig right or I'll give them to a friend of mine right that happens a lot too and you can take a commission I I don't take Commission with anyone pretty much just because like I would rather the good the good will to be honest but you can just take Commission structure but my point is when someone comes to me I ask him for example their econ business I asked them you know their conversion metrics or someone info product business comes to

me and the way they sell their info Prague is a webinar funnel pretty much is the same for all my clients I ask him okay what's your landing page conversion alright what's your show up right between live and replay you know what's your like conversion what's your actual like webinar conversion rate you know like what's the timeframe you know from a 28-day window or do you have like a seven-day Open Cart sequence type thing like you know I can know that and then I can assess okay if I feed this machine will it work so

for example with you with your real estate clients are you asking what's the close rate by the way I'll just be honest I'll ask these questions but if I feel like somebody could sign up for 1505 year where they care yeah that's what that's fine that's fine and like are you doing 3-month minimums yeah yeah like I'm not attracting by what I'm doing I'm not attracting high-level people that actually are like you know what I mean like you're dealing with people that are actually willing to go through these forms and these onboarding things I don't

know if it's just real estate or if it's just who I'm attracting but they're not willing to see things in that way because I don't think I'm presenting them them so I'm getting stuff I'm seeing stuff that you're saying I think it's like I have to really be clear about that I like I'm getting them leads 30 to 100 easy but my objections I get is like all the leads I got are low quality you know these people don't answer their phone calls and so thankfully in that app I can monitor the response time you

know but I just don't know if that means I need to improve my service and get get longer form leaves or if well yeah that well is your issue right now with the leads like are you giving them in an over influx of leads like I said like are you giving them too many leads yeah well then that's [ __ ] fine because I was gonna say in that case what you want to do is more vetting you know you want to have thank you for flying around the you want to do more vetting in

that case right if for example if you were bringing them 20 leads a day then make sure your that machine as I said there's more vetting in order to get to the end of it right to get to that to enter that sales process but if you're only to bring them one to two leads a day well that's perfect cuz that you're doing what you said you do but then yeah they should be able to [ __ ] follow up on it and even if it's a [ __ ] lead like at least it's a

lead that they can work on so it's making me question if my service is not good or if I'm just attracting people that think I'm 100% responsible for well are you setting that expectation there you know are you standing so someone else asked me earlier they're like oh what do you I think was you you asked me like what's that do your clients communicate with you with whatsapp blah blah this is it huh yeah and and look this the simple answer is this is the simple answer this is what I tell my client a communication

policy myself and the AG media team communicate on slack you'll have your own dedicated channel and a communication as I select will be ignored I tell them if you email me you will get a response if you try to make a Facebook message me you will get a response try to call me won't reply if you do anything except for slack you won't get a response and it'll be your fault and just be like and then pay to be honest you're my client I know that sounds harsh but let me tell you why most other

agents and that's what I do all the time I always polarize other agency owners I'm always just like you see most of their agency owners they're talking to three clamps on whatsapp and then three clients on email and three clients on one set on Facebook so the question is when when do they ever have time to actually get your results so just be like look the reason we communicate on slack is because it's one central place we have the entire chat history there we have all the functionality on my entire team is on slack working

around the clock so if you want the best possible results we have to have this central hub from our side and we have to have streamlined systems and processes and they don't care to be honest you could tell your client only message me between 10:00 and 2:00 p.m. and they would do it I don't think the same people don't people get pissed off when you set the wrong expectation if you set the expectation clearly like you you you probably find this funny I don't call my clients ever like ever like I said when I say

ever I mean like once they sign as a client they never get to call me ever they get communicate through slack sometimes I'll very rarely I'll send them looms very rarely and my employee takes all the calls I never talk to him ever yeah my facebook has employee my agency is just me and one employee like this is why I would tell me they have a video like my agency didn't 95k this month as I said commanded I had a ring who paid three months up front so that was with the 10% discount so that

was ten yeah yeah granted it was a larger than normal month because of that three-month installment plus add the 20k consulting by the way as I said 95 K or normal would be like 65 k anyways in retainer like retainer retainers so here I am 95 k1 employee and then I see some people and they're like they have like they have a business partner which I'm like you're immediately a [ __ ] idiot and we got to talk about that like you have a business like I'm like some of someone come to in the six-figure

dismay community they're like what do you think a business partner I'm like so let's get this straight you're gonna give 50% to your business partner and then you're gonna give if you're doing well you're gonna do 50% you're gonna get 50% to the government now that's a [ __ ] scam that's a scam so it's like first of all like you know I see some people that said 95 k with one employee and that's it this one so 95k one employee streamline operations and I work on my agency every week five hours max right and

it's only five hours because I still write some of my client ad copy which as I said it's stupid considering my current revenue and stuff like that in my time but I just really love I love writing add coffee like I just really like Craig I thought it's just really fun to me plus I most the time I write him when I'm in planes so you know I'll go I'll be like go to like New York and I'm like a six seven-hour flights a little just write ad copy rather than like sleeping so yeah so

I look at that and then I look at someone else and they have like a business partner great you you're [ __ ] stoop you give away 50% of the profit well done they have a full-time videographer it's like why they have a full-time client admin support person second they have a full-time copywriter it's like dude you have two clients it's like you're there like all this stuff and you they're just giving away all this money all these people and it's like you're left with nothing personally yeah I mean so I'm yeah that's what I

see with a lot of agencies do it's like their their operations are just so [ __ ]