How To Close A Sale - 5 Reasons People Don't Buy

[Music] have you ever had this experience you try your very best to sell your products and services you explained the whole thing it makes perfect sense to the prospect but yet at the end they don't buy and you wonder what's going on why the hell they don't buy today we're going to talk about the five reasons why people don't buy the first reason why people don't buy from you is no need or low need so in spite of how great your products or services but the prospect they might not need it or they might not

need it right now so what do you do imagine this you're going to the mall and you know how you're walking through the mall walking to your store the store that you want to go to in the middle of this during it may be tweeted booth someone's talk to hey try this thing free sample or try this cream on they are interrupting you you have no need to buy there and you find it annoying well there you go there is no need you cannot convince someone if they don't think that they need your product or

they want your product or services there's nothing you can do with these type of prospects it's better to cut your losses and save your time you qualify them and then you disqualify them very quickly and then you move on so that's reason number one no need reason number two no urgency you see delay kills the cell when they say to you that oh yeah you know what I'll think about it I'll get back to you send me more information all of that stuff it's lack of urgency they don't see that why they need to buy

right now you haven't given them a reason why they need to do it right now you see two more never comes what you don't close today you will not close tomorrow although they'll be very nice to you and they'll be very polite and say yeah you know what follow up with me three months from now I'll get back to you know you're here for me and guess what happens comment below what happens when they say that you never hear from them again delay kills a sell so what could you do you need to demonstrate you

need to show them the hey why they need to do right now maybe it is an exclusive offer maybe it's limited quantity that we only have so many of these if you don't buy right now where they run out you will not be able to get them anymore or it could be limited time they hate its we is this is only available within this period of time or this offer is only available within this period of time you have to give people a little bit of push otherwise they don't act reason number see why people

don't buy is no desire you see people don't buy what they need they buy what they want they want that car they want their house they want a new suit they want their bag just like my wife Jenny they want a new pair of shoes they want a vacation they don't necessarily need it you think about a lot of things in your life we don't actually need you don't need that new computer you don't need that new table you don't need that new video game you want it the desire how do you create the desire

how do you create that the insatiable desire that people want to buy what you have to offer usually you do that with an offer an irresistible offer how can you make it so compelling how can you make what you sell so interesting and compelling and irresistible to your prospects that is a no-brainer and so hey you know what I want this and you can create that desire or you can tap into the existing desires they already have that's already within them you see human beings we only have so many desires it's not as complex as

you think in the future I might make a video on that if you're interested comment below and I'll make a video for you so for now reason number three no desire no desire no sale reason number four why people don't buy no money this is probably the most common one no money or they don't have a budget or they don't have the money right now available to buy what you want to offer to them now this may or may not be the case if you're actually selling to people it's got no money my question to

you is why the hell are you selling to people who cannot in the first place of for what you offer but let's say they do have the money on they can find the money somehow what this usually means is no value what they're saying is yeah I can't afford it maybe they can't afford it but chances are is what they're saying is I don't see the value in this I don't see like why this cost so much we have we as a closer we have not presented our offer in a compelling way that they could

see in terms of money and value everyone in de mentally think about this they have this scale value versus money right which one weights more and when you have a lot of value and they compare okay for this bond money I can get this much value suddenly they have more desire they're more urgency that they want what you have to offer so reason number four why people don't buy no money reason number five why people don't buy from you because of no trust they don't believe you they don't trust you they don't trust your product

services they don't trust your company so how do you handle this you can do this a number of ways you can do that by giving them more social proof by giving them some testimonials where your other customers what they have to say about your products and services proof social proof or you can tell them that your history of the company how long you have been around or proof or data or case study if you're selling anything in the health and fitness niche maybe show them some of those proof show them what the scientists have to

say if they don't trust you they cannot buy it's very very important but that's one more point not that they don't trust you there's one thing that very few entrepreneurs and closers understand they don't trust themselves yes they don't trust themselves they may trust your product they trust your company but they don't believe that you would work for them they don't believe that they would even use it they know ok he is gonna be another pocket I buy it's gonna put I'm gonna put that on a shelf I'm not gonna use it it's gonna be

a waste of money how is this time going to be different you have to address that so not just trusting in you and your company and your brand are trusting in themselves and most people believe or not they do not trust themselves because their track record is not good so let's say you're selling a weight loss solution oh here's another one they know I've been on 10 different diets and try 20 other weight loss solutions on my god this time it is gonna fail how do I know it's gonna work even they trust you you

have testimonials you have proof you have all these things but they don't trust himself well you know I'm not gonna do this I know I've already looked at my track record all these things I've tried I have already failed how is this gonna be different so within your marketing in your brand in your message you need to address that I want you look at these reasons why people don't buy no need no cell no urgency no cell no desire no cell no money no cell and no trust and no cell I want you to look

at the way that you clothes the way you're doing your marketing how can you create trust in the marketplace how can you make sure that you communicate ticular your value so people can see that you know what it is totally worth to buy what you have to offer how can you communicate how can you create the irresistible offer so people desire what you're selling how can you create that sense of urgency so they buy right now not tomorrow and how can you solve the problems that they have how can you give a solutions that they

need that's how you handle these objections so five reasons why people don't buy think about that