EXACTLY How Much Bloggers are Earning in 2023: More Than Ever

your hourly wage for the work you're doing to create content is over $98 an hour it's incredible well I am extremely excited this has got to be one of my most requested videos that I get every single year and one of our most watched videos each year and that's because I do a survey asking you how much you're earning as a blogger and then I get to share the results of the survey with all of you and with everybody who's just kind of curious how much do bloggers earn and I did the survey this year

and I expected a certain outcome and was very pleasantly surprised and I dove really far into the data because I wanted to understand why it worked out the way that it did you're going to see here in just a minute but I'm super excited for the results and there's some really cool actionable stuff that we can learn from this to help you earn much more from your blog going forward in 2023 all right the first thing that I want to share with you is overall how much people are earning per thousand page views as well

as per blog post that they right now the per th page views number is it's because basically all the ways that we earn money especially through ads and stuff usually it's measured in like RPM or epmv or we use a metric we call EPM P which is earnings per Millie or thousand page views so that's the number that we're going to use and what it does is it just kind of levels it someone has 8,000 someone has 18,000 and depending on the amount of traffic you get your earnings vary widely so here is is what

I found for 2023 right now the survey data says that per thousand page views on your website on average you guys are earning $36.80 now without any context that number is going to feel like just a number what does that even mean let me give you a little bit of context here the average respondent to this survey is getting about 60,000 500 page views every single month on their blog that means that on average all of you responded are earning $2,226 52 that's the average number that takes every site from several of you who responded

earning $0 to people on the other end of the spectrum earning $113,000 a month $155 one person here earning $50,000 a month but most people kind of in that one to $12,000 per month range so what impacts the amount you earn if it goes everywhere from zero to to $50,000 per month there are a few specific things and I'm so excited to get to walk through them with you the first one is this obviously the more traffic you have on your website the more you can earn more people coming to the site more ad Revenue

more affiliate product Revenue more money that you earn from selling your own products especially your own digital products we're going to come back to that one in just a couple of minutes but what drives the most traffic on average it's the most content but only to a point so here's what I found we we know this from past results as well as from these results that people who have fewer than like 10 blog posts on the website basically can't expect to earn anything you might earn a dollar here or there but it just doesn't do

very much for you but on average people responding to this survey who had it 30 blog posts or fewer were averaging $15 per thousand page views now that number is driven up by a few people who have like about 30 blog posts on the website but that number starts to go up as we approach 100 page views per month anywhere from about 31 to 100 you're averaging about $19 but here's what's cool for those people whose websites whose blogs have between 100 and 500 now it's a wide range right most of these are kind of

in the 1 to 300 range everyone who fell into that 100 to 500 range that number shoots way up in fact it more than doubles and they're averaging average we're talking middle of the road here $41.59 per th000 page views a lot of you with blogs are going to hear that number and you're going to say no way I don't know anybody with that kind of earnings I am nowhere near that I earn nothing if that's how you feel I want you to consider a couple of things one how much content do you have but

also there are some of you that put a lot of content and they hear a number like this and they say well I just need to write more and more and more but you're not figuring out the things that make the content good and we're going to come again back to that in just a few minutes but here's what this means put more cont content on your website and on average you're earning way more than people who have very little content on their website but we see this number drop off people that have over 500

posts on their website are averaging only $346 you can see on this graph just how much of an impact it has kind of being in that sweet spot and I think the reason for that and this same phenomenon happened last year it's when you get to a certain point you have so much content on your website that you're cannibalizing traffic from your own blog posts or you're just writing about topics that are just so specific and minute like there's three people that are ever going to search that and it's just because you've covered so much

already on your website so when people ask should I have one website or two I'm going to say unless your one website has at least a 100 blog posts on it I'm probably not starting a second one yet however if you do have like four or 500 blog posts on a website I'm probably going to say you're likely to grow more by starting another one if you really have this process down but it's not just traffic I really wanted to know what factors mattered the most so I asked a few other questions in my survey

I asked how are you monetizing and I allowed people to fill in all of the different ways they're monetizing their websites we have people who are monetizing with ads only and that group of people across the entire Spectrum are averaging about $179 cents per th000 page views so even if you have a ton of content on your website and really good track traffic you're averaging only a little bit more than those people that only have 30 blog posts on their website but we shouldn't just do ads alone you see those people who do ads and

affiliate marketing their epmp Grows by 74% that's a lot $112 more per thousand page views 74% that's like not that far from double the income by doing a a second form of monetization but this is where it gets even cooler people who do digital products whether they do ads are not just anybody who has a digital product that they're selling information products is like a huge thing that we love to talk about here on income School these people are earning 3.9 times as much money as people who are doing just ads I also found another

cool result I decided to look for how much project 24 members earn versus people who are not members of project 24 for those of you who don't know project 24 is our membership where I teach you step by step by step how to build a successful blog this survey showed that this year currently people who are members of project 24 earn 89% more per th000 page views but you might be asking is it just that project 24 members write a lot more content I decided I wanted to look at the dollars earned per blog post

written as well and here's what I found project 24 members they also earn 91% more dollars per blog post that they write almost twice as much money as people who are not project 24 members and the reason for that is Project 24 members learn how to write content first the right content the content that's actually going to get them real search traffic and they know how to write content in a way that they make more money from that content project 24 members are also more likely to create a digital product because that's something we teach

you how to do and we know exactly how important it is because you earn that much more money here's another cool thing I just mentioned digital products I told you that you earn 3 point times as much per thousand page views you earn 5.7 times as much per blog post so that's a lot of improvement on the amount of time it takes to actually write a blog post so now let me tell you why this was so surprising to me this year there have been so many kind of upsetting factors for bloggers people are just

talking about how much blogging is dying and there's been two major things the first one has actually been the bigger impact I've seen so far and that has just been changes in the Google algorithm Google core updates have been big disruptors in the past and this last year was no exception and so that's something that we've seen really impacting a lot of sites really diminishing the amount of traffic they're getting which is why it's so exciting for me to see how much money people are still earning per blog post that said this year compared to

last year the dollars earned per blog post per month did go down a bit but the dollars earned overall have gone up because a lot of of you have realized that you need to create more topical Authority so you're creating more content around specific clusters of information which is fantastic it's exactly what you need to do and I think that as we get that dialed in our dollars per blog post are probably going to improve going forward the second major factor that everybody's worried about is AI and what is AI going to do to blogging

so far basically nothing I've looked at a ton of websites a lot of my own included and I have seen Absolut Ely zero impact since chat GPT came out and I mean just nothing you don't see anything the traffic continues to move exactly how it was before if not even better will AI impact blogging in the future yes most certainly it will but what I'm seeing so far makes me really optimistic about the future of blogging knowing that there is going to continue to be a place for human created content going forward in the future

but I do think that there's a place for learning how to use AI in conjunction with human effort to create really good really helpful content and still be able to have a really good human element to it I think people like that connection and if we abandon that because AI is cool and flashy and we think it can do just as good a job I think we're going to see some really negative downsides more on that going forward I think we're going to be talking about AI a lot in the coming months and years because

it's absolutely going to force us to adapt but I think in good ways and if we continue to do a good job of this we're going to keep earning some some great money so let's talk about how earnings have grown two years ago we did the same survey from then until last year blog earnings grew by almost 8% per thousand page views we're talking about based on traffic and then from last year to this year I was completely expecting those two things to cause earnings to decrease honestly I didn't even bring up the third one

and this is a huge one and that is just overall economic factors advertisers are not paying nearly as much now as they used to just because the econom is a bit down so epms or epvs or RPMs depending on who you're using as your ad provider have been going down and yet from last year to this year respondents to the survey have increased their income per thousand page views by over 177% just look at how these numbers are growing it's incredible to me to see how you have already been adapting and that's what we're here

for on this channel is to help you know exactly what things you need to do to be able to have these kind of results While most bloggers are out there are complaining about the headwinds and the things that are going to prevent them from ever being successful I want to help guide you so that you know exactly what's coming and you know exactly what to do about it as it comes we're not going to overreact what we're going to do is we're going to face the things that are heading toward us and we're going to

adapt as needed but not until we need to if we make a lot of changes right now it's mostly just going to be guessing Okay now there's another number I just absolutely have to to share with you from this survey that really gets me excited I get people talking about how this isn't a good business model you do all this work and all this work and in the end you don't make that much money for the time you put into it there's a lot of risk when you're creating a business or doing any type of

investment at all risk means there's a good chance that the thing that you put all of your money into you could decrease the amount of money as much as you could increase it right if there's a really risky investment we know that there's chance for big reward but we also know that there's a higher likelihood of big failure and losing that money you know at least compared to other more moderate Investments I would not in any way consider blogging a high-risk business model because the cost to get into it is so low compared to most

other money making methodologies out there most every business you're going to get into is going to have a huge upfront cost bank loans and stuff where you could lose your house if you fail with a Blog all you're out is whatever time you spent creating that blog and a you here and there it's just not a risky business model people who say that don't understand what risk really means the chances of success at this versus other businesses is not any lower in fact a huge percentage of businesses that people start fail they don't exist within

5 years blogging has a similar failure rate but it's mostly comes down to the people who are going to stick it out learn how to do it right and really follow through so the number that I have to share with you is is what's your hourly wage as a blogger so what I did is I took the dollars per post the average not even the high-end just the average and what I found was over the course of 5 years you take that blog post and just earn from it for the next 5 years most of

the blog posts we write continue to earn US money for years and years and years and years into the future well beyond five but if it's 5 years and let's say every single blog post takes you 6 hours to write I'm being pretty generous here because most of the blog posts I write take me one to two and project 24 members learn how to do the same 3 4 hours is kind of a lot of time to spend on a blog post but for a total beginner 6 hours probably feels a bit more realistic your

hourly wage for the work you're doing to create content is over $98 an hour it's incredible the difference is you don't get paid upfront that payment comes in dividends over time so you do the work up front but you keep earning for so long and again this is the average what if you create a digital product and you more than double that number it's an incredible business opportunity I'm so excited the numbers that I'm seeing make me super optimistic for the future we can continue to make this an amazing business model and again like I

said we'll adapt as needed but overall things are going great for bloggers and you are totally slaying it so congratulations on your great blogging success now for those of you who hear these numbers and say yes but I'm trying and I'm earning $0 what am I supposed to do do I put out a video just last week on exactly what to do to diagnose why you're not making money on your blog and what to do about it make sure you go check out that video right now you don't want to miss it if you are

anywhere near $0 or just much lower income than you're expecting to earn from your blog I hope to see you in that video I also hope you'll subscribe to this Channel and we'll see you in our video next week [Music]