If I Wanted to Go From $0 to $1M in 12 Months, Here’s What I’d Do

I became a cash millionaire at 27 years old but if I had to do it again and go from broke to millionaire business owner in the next 12 months this is exactly what I do if at any point dur in this video you think I can't do this you might not be cut out to become a millionaire and that's okay but if you're part of the select few who are willing to do the work then this video is for you so your first month of your millionaire journey is going to be all about learning a

high income skill so these are the five most in- demand High income skills today first one is coding software you're hearing it all the time SAS you know SAS preneur the second one is content creation you know everything around video editing graphic design essentially helping people get their stories their message out to the world the third is copywriting learning how to craft words in a structure that gets somebody to take action is a very high paying skill the fourth is project management understanding how to take an idea all the way across to execution and implementation

is very valuable the fifth is sales even chat sales most people don't realize that nothing happens until somebody sells something to another person and there are companies with products and inventory that they would pay top dollar to have somebody else help sell and communicate to the market and it can pay handsomely so I learned my first High income skill of all places in rehab I got lucky honestly I ended up getting in trouble with the law as a teenager got released into a rehab center that literally saved my life and I spent 11 months not

only getting sober but trying to build the trust that I lost with my parents and really just build build myself back up to being a normal person at the end of that program I was helping the maintenance guy clean out one of these cabins and in one of the rooms was this old computer and a book on Java programming sitting next to it I became obsessed with writing code through that process I learned that that is actually a very high-paying highly valuable skill and it was the first of several that allowed me to build the

career in the entrepreneur Journey that I've been on when you start you have to spend all your time learning the new skills the high income skill even if you have a job you might be working 9 to 5 start learning between 5 to 9 the whole point is to increase the value you bring to the marketplace it doesn't matter how much you think people should pay you it's the kind of value that you bring so if you're doing something that is low paying like restocking shelves like don't be upset if you're not making the big

bucks the whole point is to figure out how can you increase the value you provide to the market if you figure out what the market Wants What It finds valuable and you learn that skill you will be rewarded accordingly which brings us to month two which is learn don't earn I believe that you have to be obsessed with your high income skill you know for me it was writing code I would do everything from build apps for my friends to share photos online to build an application for people to download and create burnt CDs of

all their top MP3s yes I'm dating myself to build websites for my dad so that he could share his Cottage I just use the skill as often as possible possible it was just something I offered for free so that I could learn it wasn't about making money so if I was starting over again knowing what I know today here's exactly how I would do it the first thing is I would get somebody a result as fast as possible whatever skill you want to develop find somebody that's got the problem that you can provide a solution

and get them a result as fast as possible do the work ahead of time every day I get people messaging me hey I could edit your videos or hey I could sell for you or hey I can write code for one of your businesses and I'm like just do it show me you can do the thing ahead of time don't ask me to pay you to show me you can do it it's the folks that show up and just do it that are going to get the opportunity then once you actually get them a result

ask them for the testimonial that's how we start to build your portfolio once you have two or three or four of these then I can ask for one or two referrals from those people to recommend my work to somebody else that they might know that they appreciate or trust and then I would continue to learn and collect feedback on how I can become better if I do that right then I'm going to increase my pace of learning not necessarily earning but it's going to create a flywheel to catapult me forward which brings us to month

three which is to get your first client so the first thing that ever got paid for that wasn't a family member that gave me money to help solve a problem was literally these burnt CDs that would have all the person's favorite MP3 songs on I built this app where they could create their playlist and then request that cdb burnt so they could have it and put it in their cars again you may not be aware but there used to be physical devices that people put songs on to play in their car I did the first

one for free to give them a test to say hey here's how it works and then they loved it and then after that then I would charge them for ongoing CDs if they wanted to build a new playlist they wanted to create something for the girlfriend or their boyfriend and that to me is one of the best ways to get your first client is demonstrate the value ahead of time and then once they're in then ask them to pay you for followon work ask them to pay you to do more when you charge for your

work the whole relationship changes I mean their expectations are higher which isn't a bad thing you actually get paid so you can invest in yourself and buy tools to make yourself even better the other thing you'll learn real quick is that if people don't pay they don't pay attention meaning that if what you do as a service requires them to give you feedback if they're not paying don't be upset if their emails don't get responded very quickly the more they pay the more they pay attention so you'll be able to do better and better work

the more you can charge somebody because the client will want the result even more which brings us to month four which is to build your marketing pipeline which are the four Ps of demand generation don't be the world's best kept secret your goal is to get as many people as possible to know about you what you do and how you can help them see back in the day it used to be about going to speaking at events or getting covered in the local newspaper maybe getting covered by the local blog today you want to get

your reach out there to the world go on podcast do collaborations with other influencers go and create webinars or joint webinars so that you can take advantage of other people's audiences top of funnel is more important than anything else you can't sell to an empty room so ask yourself who's got your perfect fit customers when you think about the person that you know you create the most value for as fast as possible that is most likely to easily pay that is the person that you want to talk to who's got a room full of those

people that have a need to solve the problem that you can solve for them reach out to them go on their podcast ask to contribute a Blog Post article do a joint webinar if you do those things you will build the top of funnel so there's only four Ps to create demand in the market the first p is publishing than social media content we want to use education-based marketing to inform our customers how they can solve the problems themselves but if we do a good job showing them how to do that they're going to go

well this person is clearly an expert SEO blog post those are all in the publishing realm the second p is paid Facebook I love paid cuz it's fast paid allows you to literally create a target audience on these platforms to get an ad placed in front of them so that people respond that are perfect fit for your product the third p is Partners these are people that have an audience a built-in room where you can get in front of sometimes they're called affiliate sometimes they're called strategic Partners sometimes they're called value added resellers the end

of the day they're people that you partner with to get in front of their audience the fourth is PR this is public relations this is getting interviewed on a podcast anytime that somebody reaches out to you and they have a platform they interview you around your story how you help people What Makes You Different that is PR those 4 PS are the top of funnel of creating awareness so that everybody knows about what you do and how you do it and who you do it for so they can refer a lot of people to you

which brings us to month five which is to hire an assistant and the ATF framework to make it work see back in the day when I started my first company I used to spend all my time doing all the work even to the point that every Sunday I would go into my office just to sort the physical mail that would come into the PO box and I would spend hours just looking at every envelope and letter and sorting them between things I had to go to my lawyer things I have to go to my accountant

things I got to get processed later and I realized that I was spending all this time doing something that any other person could do and I found a woman named Lisa and I just taught her in person how to process my mail and all of a sudden I had hours back on a Sunday so instead of processing mail I was doing lead generation I was doing follow-up on my sales funnel I Was preparing for the week I was reviewing applications and references and postings like I was doing things that were actually growing my business so

if you spend all of your time doing things that somebody else could do instead of working on the thing that makes you the most money you're essentially working against yourself this is the first hire and what I call the replacement ladder see most entrepreneurs end up building a business they grow to hate so we use the ATF framework which stands for audit transfer and fill to make sure that we look at our calendar for where we're spending our time take the things that cost very little that we hate doing for me anything finan ancial or

not very fun process oriented and then T is transfer transferring that to somebody else that literally plays at the thing you work at that you could pay little money and then you take that new found time and you fill that's the F learning new skills character traits belief systems or just doing more of the work that you're getting paid to do if you can follow the ATF framework and get your assistant to take over most of the stuff in your calendar that isn't working with clients directly you will end up making more money as fast

as possible if you want my internal playbook for how I work with my assistant and see the 47 pages of my sop standard operating procedure just find me on Instagram at Dam martel2 Martell and message me YouTube EA for executive assistant and I will send you my direct link to my Google doc no gated you don't have to give me your email or your cell phone number and it walks you through exactly how I work with my executive assistants to buy back literally 40 plus hours a week which brings us to month 6 and we're

halfway there with which is to master sales see in the early days of building my first company that finally made money called spheric Technologies I realized that I wasn't very good at selling world class at writing code really good at hiring other Engineers but when it came to talking to normal people and trying to get them to buy from me I used to get nervous I didn't know what to say they would ask for things I would just say yes and I would get dragged Along on this long sales process of people that were never

intending to buy in the first place but learning the Mastery of sales became my new passion so learning how to code was my first High income skill but then realizing that if I really wanted to grow I had to get really good at communicating in sales that's when I started investing and learning that new skill set I learned a long time ago that a business is started it's birth only when money exchanges hands so if you think about it nothing really happens unless somebody sells something and I think about it less about selling trying to

get somebody to make a decision they don't want to make and more about enrolling them into my world my service my product want to teach you a powerful framework called the buying pocket see what I've learned over the years is sometimes you're talking to somebody and they just don't even believe it's possible you know they have no confidence in their ability the opportunity they're just on this side of the spectrum and they're wondering like can I even do this I've heard people do it and I don't know if I can do it the other side

is you know people that are overconfident where they think that they don't need your help that they you know they're listening to what you got to say but they're like yeah these are all things I know and I can do it myself the challenges is most sales people are never taught the questions to reframe the situation to get person to buy so for example if somebody's underconfidence I might say well how much revenue would you need to be making to feel really proud of yourself and they say well honestly maybe 10K a month and you're

like oh yeah for sure I mean we have 700 clients that do 10K a month learning our strategies and then somebody else that might be really confident you might ask them well how much are you currently making now and they're like oh I'm making 100,000 a year and you might say oh wow that's it depending on the conversation you have to bring the buyer into the pocket where they're able to make a decision because they're not underconfidence they're not overconfident in their abilities they're right in the perfect pocket which brings us to month 7 which

is a hire somebody to help you deliver your product or service to your customer a lot of people get busy doing the thing that they sold so the more they sell the more they got to do and if they have the opportunity to double maybe triple the business over the next few months May means their calendar is going to get double or triple more and then when they have these opportunities instead of pushing on the gas they push on the break cuz they don't want to end up creating all this emotional shrapnel around them from

their team their family or their friends they never see them anymore so I want to teach you how to hire somebody to offload that work and support you in delivering for the customer so this is the second hire in my framework the replacement ladder essentially everything from customer support to customer success to support tickets to product support setting up a customer intake after the sales conversation happens and you get a credit card the person shows up and you have them deal with every aspect of the customer experience you might still be involved in doing the

work but you have this person help you in delivering that value so you're not the one trying to coordinate in your calendar they are they're the ones pulling the reports together so that when you have your weekly meeting with your customers you can show them how you're doing having somebody else that's responsible for everything that's involved in delivering your product or service so that you can buy back that time is huge leverage that you can then reinvest and either doing more work to you can make more money or increasing your skills so that you become

more valuable which brings us to month 8 which is to hire somebody to help you with marketing one time I had this friend named Rachel and she had a marketing agency and she would do everything she had to to get customers she get busy marketing posting on social media asking for referrals then she would get all these clients she would get busy she' probably do the work for three or four or five months and then she wouldn't do any marketing all the revenue would go away and one day she came to me and she said

what do I do to grow my business and I go well you have to be consistent in marketing if you're inconsistent then you're always trying to fill up your calendar instead of adding to it so that's why it's the third line in the replacement ladder is to have somebody that wakes up every day dedicated to generating leads for your business so you want to have somebody else that looks at the campaigns that looks at the traffic sources that looks at the conversions to make sure that you're getting new leads every single day now you might

still be involved in the marketing meaning that they're going to ask you to post on social media or shoot videos that they post on your YouTube or maybe even write the newsletter that you're sending out to all of your prospects but they're responsible for ensuring that whole machine continues to happen every day every week so that on a monthly basis you're consistent in your ability to generate leads which brings us to month n which is to join a coaching program now I know for a lot of people they're like oh another they're coach I can't

believe you're talking about this here's the deal the fastest way for you to get to a destination is to ask somebody that's been there before and I put this off for years I remember I was 23 years old two failed companies until finally out of desperation I read a book and realize I need to hire a coach that teaches me the Frameworks that I just read in this book so I hired my first coach named Bob and he was not cheap 1,500 bucks a month for two phone calls American dollars I'm Canadian that's like real

money but in the next year I went from barely making payroll not knowing what I was doing to making almost a million in my first year as an entrepreneur so my whole philosophy is if you want to learn the fastest and grow the fastest then get into a coaching program with somebody for your specific High income skill that's going to allow you to grow as fast as possible there are people out there that are already making a million dollars a month in the thing you're doing if you pay to be in their Community learn their

Frameworks their process their strategies you'll be able to shortcut your success and literally compress decades into days go search on on YouTube the specific problems you're having in your business and add your industry as a term to that search and those videos are typically from people that have other ways they can help it might be one-on-one private coaching it might be semi-private with small group coaching it might be a big group coaching it might even be an online course but at the end of the day having somebody who's been there that gives you the blueprints

and the steps to get there faster this is the fastest way for you to go from broke to millionaire business owner which brings us to month 10 which is to hire sales I have had to learn the skill of selling early in my career and move on to hiring other salespeople but the funniest person I ever hired was this guy named Michael when I started coaching other people I wanted somebody else to help me buy back my time cuz my wife was like yo why are you on phone calls all the time the referrals were

crazy and I was like well I'm you know try to talk to the people they want to work with me so I figure it's a good opportunity for me to see if there's a fit but she's like shouldn't you take your own advice and I'm like H okay so I went and I hired a guy his name was Michael and he came in and I didn't know how to sell coaching I just said hey man you should talk to these people I've got a calendar full of people that want to work with me just listen

to my previous calls and sell but the truth is is I didn't have High Hopes I mean this person was selling swords on the internet he had never sold coaching before and all he did was listen to my calls and within the first day he had somebody pull out this credit card and buy on the call within 30 minutes and I freaked out I was like dude what did you say is this person expecting to come to my house for dinner tonight or that I've got to you know spend the next 6 weeks with them

how did you get the person to purchase in 30 minutes he said I just followed your process I was like what process he's like I listened to your calls I mapped out exactly kind of what I was seeing you doing and I just walked them through it and here's the crazy part most people don't understand this as entrepreneurs is that when you actually have somebody else selling for you it makes you look better as the owner because the person buying goes oh well if they have a system for this they probably a system for delivering

the thing I need which means I have a higher likely of a guaranteed outcome then if I'm talking to the CEO of the business that's also going to be doing the work like when do they have time to actually take care of the projects that they're going to be doing for me this is the fourth hire in the replacement ladder is sales and I want you to train this person to enroll people into your product or service and the best way to do that is to record yourself doing the calls doing the sales even the

emails the follow-up like document all of it and then when you hire the person give them those leads and say just follow this process the is is they need to Own 100% of the initial conversations and 100% of the follow-ups if you have somebody else taking the calls the sales opportunities the leads the referrals that come into you even if it's a best friend it's like hey I've got this opportunity I want you to talk to my friend John you say yeah no problem I'll connect him with Mike Mike does all the initial calls with

our new clients he's been with me for a while he's incredible he'd love to talk with your friend that way you're not the bottleneck and here's a crazy cool part about this if you look at the replacement ladder now with only four hires okay somebody to help you on the administrative stuff to the you know delivery of the thing you sell to the marketing of what you're selling to the sales of what you're selling you can now go on vacation you could be sleeping and your business will still make money it might not continue to

function without you because you're still involved in the doing of the work but while you're on vacation somebody else is making sure your name's getting out there in the market they're having the conversation with those people interested and then they're onboarding those customers into your product or service while you you are away which is the Holy Grail of Entrepreneurship and getting to a million dollars that nobody talks about that is very simple if you focus on those four hires which brings us to month 11 which is the hire leadership this is where you want to

start hiring people to actually run the operations of the business you still might be involved in writing the copy or doing sales for different businesses but you want to hire somebody that can look at the overall system and continue to run things as fast as possible so for example when I started my new Media Company tell media one of the first hires I made was a guy named Todd and Todd came in as my general manager and as we started to put the pieces in place and things had to get done it got routed to

Todd now Todd is somebody who's done this for decades and he knows how the playbooks work so it was really easy for me to just give it to them and a lot of you have some of those people in your life but you're scared to let go the reality is if you don't learn to let go then you'll always be a prisoner to your business and if you want to get to a million as fast as possible you need to learn how to work through people to get projects completed where you're not involved they focus

on hiring and training and retaining your top talent so that you get to focus on what's next you get to focus on your creative juices and trying to like figure out how do I get in front of more people how do we scale our sales process how do we make sure that the delivery of what we do is so worldclass that every one of our customers is referring other people to our business that is how you build the replacement ladder so that you can get to a million in the in the first year which brings

us to month 12 which is to build your personal brand every one of your dreams your goals your vision for your life gets easier will come to life on the back end of people knowing who you are and how you can help them I've been online creating content for 15 years I have millions of followers across different platforms but I started with zero and it doesn't matter where you're at today you're going to have to start at the exact same place I did what benefit you have is you have folks like me and many others

literally un packing the blueprint for you to follow to build your audience as fast as humanly possible and the key is is you want to focus on channels where you would love to express yourself through so if you're more of a video person create video if you like to write go blog if you want to teach maybe it's joint webinars with other people's audiences so you can build your personal brand and then what you do is you capture all that and you just slice it up and repurposing all these different channels I know for me

when I was building out SAS Academy the ad cost cut in half when we started doubling down on our video production the more people that could search and get results in advance because we created educational based content that helped us prove that we were a trusted advisor in our market and the same thing works for you education-based marketing is the best way for you to build your personal brand and also help a lot of people My Philosophy is this if you do it right your marketing will help more people than your product or service ever

will and your personal brand allows you to demonstrate who you you are your personality as well as your skill set and your expertise so people can trust you before they ever buy from you so it even makes the engagement of working with them way easier see most people mess this up because they try to do all platforms at once just pick one if it's Instagram if it's LinkedIn if it's Twitter just do something and be consistent because consistency compounds and what matters more is that you show up every day adding value to the market than

anybody else in their world to demonst that you're the kind of person that could be trusted with their project or to help them solve that problem that's what I do if I wanted to go from broke to millionaire business owner but if you want to learn my 17 rules of success click the link and I'll see