How To Sell Websites To Local Businesses

most people try to sell every little feature their web design Services include website speed metadata tags seos settings and H1 H2 tags click to call buttons mobile optimization all this stuff that honestly a local business owner doesn't care about and then they go into detail they go into depth explaining how the website is built we use WordPress or Weebly or Wix or webflow and the truth is that these businesses do not care at all what tools you use how you build it all they care about is themselves and how you are going to help them

hit their goals maybe this is increase their brand reputation make them look nicer online or more than likely they want to get more leads they want to get more business they want to bring on more revenue and I'm going to give you the exact blueprint that I used and went from about four thousand dollars per month there's like a website guide a little bit of SEO to making over twenty thousand dollars per month while traveling the world full time with this new model and also on top of that having a reoccurring business that Stacks every

single month so it's no longer that roller coaster up I got two clients this month no clients the next month one client the next month and you never actually know where your next project is coming from in fact I'm gonna go so far in depth I'm gonna show you how to sell clients I'm going to show you where to find clients I'm going to show you what to say to clients and then I'm going to show you other services that you can charge three hundred dollars to fifteen hundred dollars per month reoccurring income and I'm

gonna break those down for you so you can choose whichever one is right for you now look first things first most people when they do a call with a business owner never actually understand what they want they don't ask enough good questions imagine you walk into a doctor's office you sit down on the chair you're probably a little bit nervous you don't know what they're gonna say maybe your palms are sweaty and the doctor walks in and he says so what's going on how can I help you today and you tell him you tell your

doctor that you have a headache you don't know why it's just this reoccurring headache and the doctor looks at you and he immediately says you have a brain tumor and you need surgery right now let's go you're gonna sit there probably in a little bit of shock and you're gonna look at him and say well don't you need to do some kind of scans don't you want to get another person's opinion don't you want to diagnose me further and ask more questions and he says Nope you have a brain tumor let's go right now now

although that sounds kind of insane this is what most people actually do they come into a business owner and they try to fit the same solution to everyone even though that's not what they need some clients are not a good fit for the really high-end custom website that you want to build them some clients just want a one and done website it could even be copy and paste they're happy to just have something online other clients may need more leads maybe they need to fix their Google reviews maybe their reputation maybe they have other problems

and you're trying to squeeze your custom website solution to everyone and that's not how this works you're going to make less sales and less money by doing it this way and this is the sad reality of most Freelancers that I see in the space so here's what most people tell you when it comes to getting clients they say go to Google type in a certain kind of niche in a city like let's say roofers Las Vegas or chiropractors Las Vegas you're going to go in there click more businesses and find someone that doesn't have a

website and then reach out to them and try to sell them any website the problem is these projects are one and done and then you have to find new clients and the other problem with this is just that it's so slow what you can do is use different tools out there and scrape different cities in different niches and you can categorize them based on who doesn't have a website so you can scrape an entire State an entire city organize it by the people that actually need your help and then just reach out to those people

and craft the message that's very specific to you and I'm going to show you my exact message here in a second and most people when they actually reach out to these business owners they do not have any kind of offer they have nothing interesting or exciting to say to these business owners that they have never heard before you have to understand they're getting emails from people all over the world saying hey we can build you this brand new website and chances are they're probably cheaper than you so you have to stand out and give them

an offer that they cannot say no to I like to have two website options one is a full custom website meaning you can go in and build it on any platform you want and make it fully custom to the client which is probably what you're already doing the second option is called website in a day you can take a template like this one right here and just fit the template to one single Niche and you are going to understand this Niche and you're going to build this out fully you're going to put in all the

content right so this is an example of a roofing one replace all the Laura mipsum with Roofing content all the different Roofing Services replace this with good pictures or roofs and everything now you can leave some sample lorem ipsum stuff in here like for the reviews obviously there's something you can do yet but you want to build this out fully and we are going to use this when we Prospect let me explain so now I want to show you two different ways that you can get your foot in the door with these local business owners

and actually get them on the phone and actually get them interested in your services by giving value up front so let's read the messages hey are you still open I found a couple things broken on your website url.com you can automatically pull their website into here so they know that it's custom and it feels like you did your research when I was searching for chiropractors in Las Vegas again you could automatically pull their City I actually fixed it for you and rebuilt a couple things would it be cool if I send you a link to

the new website on this email let me know if you like it this message is perfect if they already have a website you can pull their URL if they have no website you can say hey are you still open I tried to look up your website to see reviews when searching for a chiropractor in Las Vegas but couldn't find one this is a bit random but I decided to build you one would it be cool if I send you a link to the new website on this email let me know if you like it now

before you start freaking out and start thinking I'm not going to build free websites relax because what we are going to do is take this sample website that we just reviewed and by the way you can have chat GPT go in and do all the content for you so you don't have to write it I do have another video on how we build websites in a day but you can get this fully built and all you're going to do is take their logo off of their current website or off their Facebook or social media or

whatever and put it right here and even if the colors aren't perfect you can have a couple variations of different colors here but when you insert this and then send them this link none of the other items at the top here need to work because they understand this is just the first draft and you're going to send this to them and it's going to be results up front they're going to take a look and it's going to feel very custom if you want to go one step ahead you can even embed their Google my business

page here right here you just want to have a templated form and you're going to send that to them you're going to say hey let me know what you think and you're only going to build this if they respond to your email so if they say yes send me a link I'd love to see it go go in take 10 minutes do the things we talked about and now you have some kind of value that you can send their way and you and I both know having a templated website like that even though it has

some duplicate content is still way better than not having anything at all so it works really really well and by the way if you want to see exactly how we find clients how we categorize them and see who has websites see who doesn't have websites and how we find them and what tools we use to scrape them on Google and other tools I have another video right here on my YouTube that you can check out and I go really far in depth into how we find really high-end leads that pass thousands and thousands of dollars

also when you work with one Niche like this you can build this sample website one time and blast it out to as many people as you'd like and now you have an easy way to get clients and you can charge a hundred and fifty dollars per month just for using this website it took you 10 minutes to do you blast these emails and now you have volume on your side and some of these people are going to want to make a bunch of customizations and so now you can charge three four five six thousand dollars

for a custom website and that's what we charge I used to charge 800 to a thousand dollars for a site but since we really Niche down and I really understood working with contractors working with roofing companies and remodeling companies which is the businesses that I work with I'm now able to sell them a high converting website with live chat with a couple other things that I know really works for them and I can sell them the layout that I know will help them get more customers and convert more website visitors into clients and into booked

appointments I'm able to demand a higher price also real quick if you want our client getting scripts our client getting strategies our Outreach DMS literally everything A to Z that you can go ahead and check out the free course in the description if you want all of our snapshots imported into your account on providing all of that it's completely free if you don't have a high level account then you can sign up for a free 30-day trial down below and I will be give you access to everything sales call recordings additional services that you can

actually offer how to sell those services and how to charge High ticket everything is in there so let's dive back into the video I have a live sales call of Me closing someone for four thousand dollars and they're happy to pay it because I'm an industry expert and I know all their verbiage so yes they can get a cheaper website for a thousand dollars down the street with someone else but they're not going to be an expert in this field and so they feel so that makes me a more trusted company and now I also

have something to sell to everyone the cheap clients get a copy and paste 150 per month website you can also charge 200 or 300 per month that's up to you or 100 if you'd like and the higher end clients you can charge High ticket now I like to build these website in a day templates inside of website Builders I like to use go high level and this is what I use for all clients and this is what we actually charge three hundred dollars per month for while offering a additional services but the cool thing is

is that it's super easy to copy and paste these sites I have one sample site like this and all I have to do is hit duplicate I can set it up on a separate subdomain instantly launch it and then instantly send it it's like a 10 to 15 minute process total and I can get this sent out in bulk and then also easily delete them if I no longer want them in here and if the client ends up signing up all I have to do is add them right here as a drop down to one

of my accounts and I can just duplicate what I already built for them into that account and we're all done it's very very easy and very quick so let's go over some of the additional services that I also offer my clients that get them to want to continue paying 300 per month on the low end to stay on and use all the other services the first service that we offer in addition to different websites and Web Design Services is reputation management so a lot of local business are scared to ask for Google reviews even though

they are so important because they don't know what someone's going to say so they just don't risk it they ask their absolute best of the best clients but you and I both know they need to start asking everyone and this is what we built for our clients for them to use and to start getting reviews for example instead of sending people right to Google right to Facebook to leave a review we send them to this page right here so what your clients can now do is send this funnel page to their customers instead of the

naked link that goes right to Google and here's an example of how it works if the customer chooses five stars it then redirects them to Google or to Facebook or to really anywhere that you want and it says great leave us a review here now if they choose anything less than four stars or three stars you can set this up whoever you want then it just pops up a little box and it's just a message box and it says okay how can we improve our services let us know and so now the customer can sit

there and they can type away all their complaints and it doesn't get published online it goes directly to your clients and this ends up saving a lot of bad reviews and the business owner absolutely loves this because this is crucial for their company and there are literally companies like bird eye or Podium you can Google them that make tens of millions of dollars doing a service just like this with reputation management the second thing that we also like to offer is automatic lead follow-up so these local businesses right they're hiring you to build a website

and chances are they also need help with their follow-up and you can ask them hey how long does it take you to respond to your leads that come in oh it takes you a day a couple hours okay well what if we helped you automatically follow up with them within the first five minutes in the first 10 minutes what if we follow it up with the leads that came in but you didn't close would that be helpful do you think you'd be able to make more money it makes it an no-brainer offer and this is

roughly how it works so a lead comes in we send them an email we send them a text message we even wait for them to respond if they do we can categorize if it's a positive response or if it's a negative response and then we can run different campaigns around that this is all within that same software that I showed you earlier which is go high level and by the way if you want a free 30-day trial to this software I will give you everything I'll give you all my website templates all of this will

be automatically pre-built so all you have to do is just simply change the text message and I'll give you all the strategies that I use to scale my business to multiple multiple six figures and then you can even automatically record voicemails for your clients as well and just say hey anyone that does respond with this way we're going to send them this voicemail we're going to automatically call them you could do voicemail drops and it saves your client a lot of time and this is why they continue paying 300 per month to use all these

features because of how valuable it is and because of how much time it saves them plus how many leads it reactivates and helps them close the next one is called missed call text back you can put this on your client's Google business profile and now you can help them save leads if you're working with a plumber and someone has a leaky faucet and is getting all over the floor they need someone to help them ASAP and they're just going to keep going down that Google list so what this does is if your client doesn't pick

up their phone it's going to automatically text their customer and say hey this is blank right your client's name so hey this is ABC Plumbing I saw that we just missed your call how can I help and so now we can save that lead potentially or at least start a conversation with them and your clients will love this because a lot of time they can't always answer instantly and now we're also converting phone calls into text messages and the other cool thing about this app is it's completely white labeled so as you can see here

this is my logo so your clients are logging into this on their computer Tutors or even on their phones I have all my clients using this on their phone they take it out of their pocket they can respond to leads on here they can check all the analytics they check everything that we run for them inside of here and it's a centralized inbox which goes nicely into my next point we centralize all of their client communication right here under conversations now I'm not going to show you all the different conversations because I would just have

to blur everything it's all sensitive data however text messages emails Facebook inbox all their Instagram DMS and even people that message them on the Google page all go inside of here these local business owners do not have time to sit there on Facebook Messenger or Instagram or check all these different things and even if they have a front desk person that front desk person is your biggest Advocate because you're going to save them so much time by checking all their leads I literally have clients that I haven't spoken to in over six months and they

pay me consistently month in and month out because the front desk person uses this on a day-to-day basis they don't have to talk to you you set this up one time they keep using it and they keep chatting with all their leads everything is done on here maybe they're even booking appointments in the calendars and they don't have to talk to you this is your software and you white labeled it and they're happy that you are delivering these results on going and the other cool thing about this is it becomes super sticky once it's fully

integrated and everything that they're doing all their website forms are coming into here their messages they're not going to want to leave because how much time it saves them or their employees now let's also briefly cover the high ticket services so this is typically marketing Services right so Facebook ads SEO Google ads that kind of thing you can also charge a thousand or 1500 per month as the service fee that's not counting ad spend and that's extremely profitable to do so again you get your foot in the door by offering them a new website and

then you diagnose and you see what their problems are do they need more leads do they need more reviews what is exactly is the issue here and then help them solve that problem and charge them on wherever they stand so now you have something to sell to everyone and honestly even that low ticket service of 150 a month for a copy paste website I'm sure you'll be very happy to offer that and just collect that reoccurring Revenue but it gives you an opportunity to also charge High ticket and it makes it a no-brainer because they

trust you you're delivering something up front and if you're ever having issues selling websites or selling these different Services one thing I always like to do is a quick sales tip is I always like to bring up their competitors websites a lot of these local business owners are very competitive and they know everyone else that's around them so by bringing up their website or their lack of having a website and if you jump on zoom and show them their competitors websites and how good it looks and how many Google reviews they have and just shown

their online presence they're gonna feel a little bit of fomo they're gonna be like wait a minute this guy I've been in business longer for this guy why why why is he doing better than me and then you can ask them really good questions that lead them to the sale in their own mind ask things like if you were a customer and you saw your business with your seven reviews and no website and you saw your competitor ABC Plumbing who has 77 reviews and this beautiful website in beautiful work who would you trust more who

would you want to move forward with and then they're obviously going to say their competitor and now they're slowly going to sell themselves more and more