How I Grew My Marketing Agency From 0 - $900k Per Month in Under 12 Months

hey there everybody it is Matt here and this will be a planned 60 minutu is webinar about how I took my previous agency from Zer to 900k a month in mrr in just under 12 months so it's been a while since I have sold that agency and I'm doing this webinar to show you just what's possible let's get into it so it's going to be about 60 minutes I'm not going to be stopping or answering questions during there may be 15 minutes for questions at the end if there are any most importantly this will be

recorded and sent to you after if you have to leave and I'll send you the document that I am sharing on the screen as well so who am I my name is Matthew Larsson I currently live in Canada and over the past eight years I have three agency exits with two of them being multi7 figures in cash and the other one being over 10 million in cash so I'm not going to lie the first two I was kind of the minority or Junior partner but I owned 100% of the most previous one that sold for

eight figures all I really do in my life in the last eight or nine years is make an agency sell it wait for the non-compete Clause to expire and then do it all over again and I'm very confident that you could learn a thing or two from this case study over the next 45ish minutes that you could put into your own business and make a lot more money so the result of this case study I'm going to share is how I went from Z to 900k per month in recurring Revenue in just over 12 months

this will be going over a landing page in cero agency that served e-commerce stores mostly using Shopify and that's just 900k Mr there was quite a bit of one-time Revenue that doesn't count as Mr as well I owned 100% of it rented over 50% profit margins Al although I didn't do it for that long this entire process was from early to mid 2022 to Mid 2023 for the first few months of it I had a full-time job at an e-commerce startup as well so I'm very familiar with the actual e-commerce industry which is very helpful

the goal of this case study is to show you what you have to implement to turn your offer into a stable sellable business 99% of agencies aren't real businesses they are just offers if you took three months off or something your agency would probably cease to exist that is what I mean it's all about turn to get into a stable sellable business that runs without you there's going to be five main parts that I'll be going over in the next 45ish minutes number one will be creating my offers number two will'll be creating my lead

magnets number three will be creating what I call my conversion mechanisms part four will be about driving traffic and then part five will be about how did I put it out together so once again I will not be answering any questions throughout but you can put them in either the questions or the chat tab I'm hopefully that shows up in the bottom right for you and I will get to them after the three main problems for all businesses especially agencies are they don't get enough leads all their clients are from networking and referrals and they

don't get any clients from cold traffic and number three is 99% of their leads they generate are essentially wasted because they aren't qualified they can't afford it it's not a good fit and the businesses have nothing else to offer them if you fix these three main problems you can almost fix any business and I knew this going in because I had a lot of good mentors and I've benefited from a lot of good advice over the previous eight years and I know what I had to do so let's go into the three problems before I

get into what I did number one is not enough leads so a lot of business will get one lead per day one lead per every every few days one lead per month like that is terrible when you don't have enough leads you are desperate and you're needy and people can sense it it's almost like when you're dating and people can sense that you really want to get a girlfriend or a boyfriend it's just very off-putting and it's a subconscious thing that people can sense when you don't have enough leads you're also prone to lowering your

prices which hurt your margins and attract the worst type of people we all know that a $500 per month client is 10 times more demanding and annoying than a $5,000 per month client and that's true at almost any level in the market when you don't get enough leads you're also not confident enough to hire invest in hiring good people that could help you and actually grow your business and you normally have to settle for lowquality people and or overseas virtual assistant however the opposite is also true when you get a lot of leads you know

you aren't desperate you aren't needy and that makes it easier to sell you can raise your prices you can hire in those a players as a lot of people Callum and those people can help you grow even more number two is you can't convert cold traffic and a huge problem that 99% of businesses face is that all their clients come from referrals and networking nothing wrong with that you can build huge businesses solely off referrals but these are largely out of your control and at some point they just max out you need to take your

future into your own hands and this means learning to convert cold traffic and setting up cold traffic acquisition systems a lot of people fool themselves into thinking they have a great offer or that they're are great sales per people because they've only been selling to referrals and that's just so much easier they think their business and everything about it is much better than it actually is because they're kind of skewing their sample size these people that are selling to already know them already like them already trust them have already been recommended and that is completely

different than converting cold traffic and the third is 99% of leads are unqualified it's very very common and there's nothing you can do about this however most businesses only have only Revenue stream is their main recurring service of course we need this service it's important this is what pays the bills but if that's our only Revenue stream we are going to suffer in any given Market only about 3% of people are actually qualified but that doesn't mean 3% of people are going to buy from you that's the 3% of the market you're fighting with all

of your competitors to try and convert them into clients and we all excluding the other 97% who may not have as much money but they still have money so these this is the third problem so hopefully you can read this this is my funnel and all of these problems can be addressed by overcoming and building by what we now call the 1000x leads funnel so let me zoom in on this a bit and see if I can if not we'll just have to make do so we have our Traffic Systems at the top we have

our lead magnets which capture leads we have our conversion mechanisms and we have our offers so so I'm going to get into this if we compare this funnel to what the average agency has it's going to be something like this it'll be SEO to recurring service so which one do you think is going to perform better a complete one with multiple traffic sources multiple ways to generate leads multiple ways to nurture and convert leads in multiple offers or something like this it's the answer is going to be obvious even more likely and for probably 90%

of people this is their marketing funnel they just have their service and they go to bed praying at night that someone is going to find them somehow so part number one I want to get into is creating my offers and how I did it so this is our funnel and our offers would be somewhere down here we have our one-time service we have our recurring service a program course and then we also have info products and affiliate these are all different offers that I had in my business and all different revenue streams so most people

just focus on the recurring service I have six different ones that I could do in my previous agency I offered landing pages as my one-time service this is very helpful to have this onetime service because my recurring Main Service is extremely expensive and these landing pages acted as a nice stepping stone or kind of like a paid trial where they could try me out try out my services at less risk so I charged $2,500 for One landing page or $5,000 for three it was split pretty much 5050 on who chose one versus three and if

these landing pages helped increase their conversion rate of their paid ads and lower their costs per acquisition then they'd be very happy with me and I would pitch them on the on my recurring Services my recurring service was cro which stands for conversion rate optimization if you don't know what c is this basically means you run AB tests you create two different pages and test them against each other 50% of traffic to one page 50% to the other and you hope it increases conversion rate if one of my clients did $10 million per year before

working with me and I was able to increase their conversion rate by 10% that's an extra $1 million per year in Revenue that they wouldn't have gotten otherwise so it's a very valuable service or it can be if it's done right I charg between 8,000 and 15,000 per month for this and I always had a three-month commitment at minimum and then it was month-to month this would be very difficult to to someone who doesn't know like trust me have worked with me in the past even if I have even if I've done everything right from

a sales point of view and that kind of stuff very difficult to sell it's a lot of money it's a commitment and they don't know if it's going to work or not right if I only had this service like most agencies do my agency would likely have been a fraction of the size but because I proved myself with a landing page already and they see with their own eyes that I made a landing page and their customer acquisition cost is 20% lower now it's much easier for them to take the leap of faith and for

me to sell them I also had a program because there's always going to be a percentage of the market that wants to learn how to do whatever it is you do instead of having someone do it for them so in my case I catered to this part of the market with a six week live Sero and landing page course that costed just under $4,000 so they got three live calls per week they got over a hundred training videos on pretty much any part that you can imagine no matter how minuscule there was a training video

on it over 60 templates a swipe file and just help via slack messenger if you use that app this is the very profitable Revenue stream because it had over 90% margin because it's just me kind of teaching them and it's very efficient you know one of me many students and it's a lot more fun to teach someone than just to do service for them in my opinion and then I also had a course so not everybody even has $4,000 to spend on a program so I also sold the exact same thing as a course for

,000 it's essentially the same thing the only difference was you didn't get to attend the live calls and you didn't get any help via slack the videos templates swipe files are pretty good and it's well worth $1,000 do so I didn't feel dirty or bad selling this so let's just compare already it's either most agencies just have their onetime recurring service but already I have four different ones that caters to different levels of the market like I said before the third problem is you're excluding a lot of Market by only having one offer if they

can't afford it you're not selling them anything if they can't afford my main offer I still have other things to sell them so I was able to create a lot of different revenue streams in this fashion my next Revenue stream was digital products so there's still even more so or even to drill down deeper there's a lot of people who can't even afford $99.97 for a course Andor simply don't trust me why would they right what could I sell them like I said before almost everybody just ignores this group of people but I'm pretty experienced

I know that there's a lot of money in this group even if it's even if you have to sell more of them at a lower price a lot of money and it's very profitable so I sold three digital products mainly I tried a bunch but these are the ones that actually worked and they all costed $97 100 landing pages templates built in webflow for $97 is Great Value I had a full sequence of AI prompts mostly using Jasper AI if you've ever heard of that but you could use whatever AI chat GPT chat GPT wasn't

very wasn't uh as popular when I started though so these prompts would make your landing page copy very good as good as 99% of copywriters in my opinion and then I had a list of winning landing page offers and how to implement them the important thing here is all of these products are good they're not scam products if you paid me $97 you wouldn't be left with a sort like a sour taste in your mouth you'd be pretty happy that you got at least $97 worth of value the landing pages templates sold way more than

the other two which I expected those are going to be 85 is percent of sales but overall I was doing about 60k per month in Profit just from these digital products alone and then the final Revenue stream if we want to call that is affiliate offers so I just loaded all of my ads emails content websites with affiliate links I had a webflow affiliate J for AI affiliate convert.com affiliate which is an AB testing tool for cero and I had others but these were the three main ones so the reason for this is if they

can't even afford 97 and or just don't want to pay me they still need these tools if they're going to do it themselves if they click my affiliate links and end up purchasing I get a recurring commission usually from 12 to 24 months so if they signed up for web flow and I'd usually get a $15 minimum commission and if they did that for 24 months I would get $15 a month for 24 months sounds a bit underwhelming but when you get 2,000 3,000 4,000 5,000 people on this it is a significant amount of money

that's nearly 100% profit when you're hammering these paid ads cold emails partnership content like I'm going to show you in a few slides you can build up tremendous Mr from affiliate so I had over 150,000 monthly recurring Revenue just from affiliate at my Peak mostly from those three programs and that's nearly 100% profit margin so when I sold them my 100 landing page templates for $100 they can't use them unless they have a web flow account and some people do some people don't but I always included my affiliate link and that's where a lot of

the revenue came from so part two is setting up my lead magnets so lead magnets and I'm going to redo this presentation next time to make it kind of more you know easier to read Because I apparently can't zoom in here but your lead magnets right here are are here in the funnel and these are the these are what kind of captures the traffic if you've ever done it yourself where you see someone's ad or you see someone's content and they say get my free x y and z and you have to put your email

address in here that's what we're talking about here so I had to brainstorm what would be good lead magnets and this is the easiest way to do so the first thing is find your niche of course if you are in business you probably know what your Niche is number two is think of six to nine subcategories or parts or problems that have to do with your service and then make a lead magnet for each so what I did is I broke down a bunch of different parts that have to do with making a successful landing

page so you have your site speed you have your offers you have your social proof you have copywriting you have your main main headline you have your hero image you have the rest of the images you have different types of landing pages you have winning AB test to run you have how to AB test and so on so these are all parts of creating a great landing page and I add a lead magnet that covers each and teaches everyone what to do so here are the criteria that I personally think are good for lead magnets

and what I use number one they actually have to be good bad lead magnets are worse than no lead magnets at all if they take the time to click on your ad go to your website they download a lead magnet give you their contact information and it sucks they actually hate you it's not like it's just a was or they you know just move on they hate you and that's true for me when I do that and it sucks and it's true for your target market number two is it should be a complete solution to

a problem so for example a lot of people will say just give them a half the answers not a good idea in my opinion if I'm making a lead magnet for Sight speed it should 100% solve sight speed they still don't know about offers social proof copywriting headlines hero images but you don't want to give them half the answers to sight speed you should completely solve that problem number three is you want to have more than one lead magnet because not every lead magnet will appeal to everyone right maybe they know everything about sight speed

they come from a you know website performance background if I just have a site speed lead magnet they're not going to download it and I'm going to miss that percentage of the market right so number four you should always have your face Andor voice linking to videos is a great thing because if they remember your name they know what you look like they hear your voice that is like they know you as a person versus you are just a Anonymous person who made this document right number five is you should have both a video and

a written portion of each like I just said embed the video in the document kind of like the one that I'm sharing on my screen here for this presentation so you want to have a a written thing but you also want to have a video just both of these pack a a separate and unique punch that makes them a lot more effective and number six they should follow the vas formula so the vas formula the v stands for valuable your lead magnet should help them do something if it doesn't it's and you should redo it

all my lead magnets helped them Sol one part or problem of creating a landing page like their sight speed their offers their social proof Etc number two the a is actionable simply put can they Implement what you're teaching within 24 hours or less if the answer is no and no could mean it'll take a month to implement or there's not a clear plan or a plan at all to implement then the lead magnet is and has to be redone and S is signature signature is like your own signature style it's Unique you don't want to

just copy and paste or use chat gbt or something like that you don't need to overthink this but makes you know put some kind of thought into it or they could just do stuff they could just watch anybody's YouTube video or just ask chat GP to you themselves like you have to make it unique to you so promoting your lead magnets now let me just turn off my slack notifications there so promoting lead magnets once you make these lead magnets you want to promote all of them like I said before in that one example you

have multiple lead magnets maybe they are maybe they know everything about copywriting they're a professional copywriter or maybe they know about how to choose great images if you don't promote all of them you're missing a sizable percentage of your market right because if they if you only promote one and they don't have that problem they're not going to be interested but the same people who don't have a site speed problem might have a problem with copywriting so you need to just get all of them and that's what I did I promoted them all with both

ads and content so in ads I had a separate landing page and a separate campaign for each and for Content I kind of just posted the content and then said you know you can download X Y and Z and then I just rotated through them in over and over again number three is creating conversion mechanisms so in the context of what I call conversion mechanisms they are right here in the funnel so we have our webinars our live workshops our newsletters our community our appointment CER so when I say conversion mechanisms what I mean is

how do you convert someone from a subscriber on your email list to someone who is booking a call with you or someone who is a qualified Prospect that's what I mean when I say conversion mechanisms so the purpose is when people are just on your list you only have their email and not much else if you promote my sight speed lean magnet for example that I was talking about I just asked them for their email they're still like semi Anonymous but if they sign up for one of my conversion mechanisms whether that's an webinar or

a live Workshop to sign up for that they have to put their name their email their phone number their website their revenue just like you had to do to sign up for this webinar that you're on right now and that turns them from semi-anonymous to a real person who you can go to their website and see if they're you know going to be qualified for your service or not so that is one of the main purposes of these conversion mechanisms the main types that I used are webinars live workshops newsletter community and an appointment CER

in my opinion the more of these you have the more the other ones become more effective it's kind of like the traffic sources where you don't just want to do one so for example if you have a newsletter you can promote your webinar in it and you kind of cross promote each other or if you have an appointment setter you can get them to text or email people to sign up for your live workshops each one makes the other ones more effective so I had a webinar that was based on the same subcategories as my

lead magnets and it was titled the top nine things you need to you need to build a landing page that converts at 5% it's a pretty good title I thing it's simple easy enough to understand and it has the desired result of building a landing page that converts at 5% 5% in e-commerce would be a very good conversion rate so basically it was something like you're on now where part one is copyrighting part two is sight speed part three is cero part four is offers it's pre-recorded I ran it three times per day so it

kind of gave it the illusion that it was live or scarcity or something that kind of stuff whether or not that's a good idea or made a difference I'm not sure but the best webinars typically are either top X things you have to do to get y results or top X things to avoid when making a landing page those are easy Frameworks to use that I think are very valuable in any agency but my main one was the top nine things you need to build a landing page I also use live workshops so these were

at every Thursday at 2 pm eastern time I only did this for about two months before I sold my agency but I would run a 1our landing page live Workshop where I would build a landing page from scratch in front of everyone so think like where we are right now on this webinar just think if you had an e-commerce store and you wanted a landing page how nice it would be to see me build one from scratch to prove that it's possible to give them ideas to show them what they would actually have to do

and what they'd have to think about very effective so there was usually 30 to 60 people on these live workshops which I don't know if that's a lot or not but you don't really need that many to get a bunch of clients if there's 30 to 60 people on it and you convert 10% of of them which is not going to be that hard to do when you know these are qualified people who are presumably interested and they've taken the time to show up and you've seen their you know name email phone number website Revenue

not hard to get a 10% conversion rate this is a realtime demonstration of my skills and I would send everybody the landing page that I made after with my web flow affiliate link for them to use and tailor to their own brand if they wanted so this gave me affiliate Revenue whether they converted or not and this typically was a great tool to convert people who were on the fence about me they don't know if they want to hire me or not but they see this they see I know what I'm doing and it's a

great tool hence the name conversion mechanism my newsletter is something that I wrote three to five times per week I started it three times per week and eventually went to four and eventually went to five you can think of that as me teaching them about landing pages every single day in a way that is both interesting and easy to read imagine if I was just you know peeking over your shoulder teaching you how to make landing pages that's kind of how I thought about it when I was writing it knowledge examples tips I don't think

there's a single thing as good as a frequent newsletter to convert people into clients it's just one of the best things that you can possibly do then I had an appointment setter so I had a few different one of these at different times some got fired some quit some moved on so it's always a hiring process involved their job was to call email send text messages to all the leads in my CRM so you on this webinar right now would be you know I have your name email phone number website you guys right now would

be the type of people that I my appointment setter would be reaching out to appointment Setters are super super valuable once you have enough leads I recommend that everyone get one for me the difference between call booked rates between having an appointment setter versus not is truly five or 10 to one so if I got one phone call per a thousand subscribers before I would get five to 10 phone calls with an appointment setter constantly following up with them I never used an appointment setter before this agency so I didn't know any better but once

I got one my results really began to Skyrocket their main goal was of course to book a call but like I kind of mentioned before if they weren't ready my Setters would tell them to just sign up for a webinar or live Workshop which would be another tool so that's the thing I said before where it's effective if you have multiple conversion mechanisms because they can cross-promote and promote each other and give them different options to you know get to a call part four of this will be driving traffic and driving traffic sorry for the

small you know Tech size here I'm going to do that redo this for next one but your four main ways are paid ads content Outreach and Partnerships it's super important that you don't just settle for one of these just like it's super important that you don't just settle for one conversion mechanism even if you're you're very good at one of these traffic sources because each type makes the other ones more effective for example let's do a scenario here what do you think is more likely to get a response if you were cold email cold emailing

someone a someone who's never heard of you before or B someone who has seen your ads downloaded a few lead magnets follows you on Twitter Youtube has watched or read 50 pieces of content from you and recognizes your name face voice Etc obviously B is going to be more likely to respond so that is an example of how adding each one makes the other ones more effective so let's get into my paid ads right before I sold we were either doing 6,000 per day in paid ads or 7500 and I can't remember but both of

these ring a bell really doesn't matter both of these are high amounts for an agency and the thing that is very important is that I was doing these profitably even if you're at 900km it's probably not a good idea to Simply burn 6K per day in ad spend with no plan to get it back and this ad spend was almost 100% on Facebook so I mentioned this before but I had a few of these digital products so almost all of my ad spend went towards the 100 web flow templates for $100 or $97 technically so

the key to understand and why this works is that if it costs me less than $100 an ad spend to get one sale I'm essentially getting a customer for free it costed me about $70 to get a customer and I send the sold the templates for1 $ so I was making a slight profit here on even once you take into account the stripe fees the software fees the ad creative fees if I hired someone but most importantly if I spent 7K a day and got $70 fee or customer acquisition cost per customer that's a 100

new customers per day I was getting and these aren't you know 100 people paying me 2500 or 15K a month every day but they are customers who have proven they have a credit card proven that they this is important enough to them that they would like they would spend money on it and people that I have developing a new paid relationship with and I was able to upsell about 15% of these customers into one of my offers whether that be landing pages C program or course in 90 days or less so because of this I

was essentially acquiring customers at a profit or break even with absolutely no risk because for every dollar out at least $1 comes back in sales and because of this I could spend the 6K or $7,500 perday because I know with confidence that I could get it back so there's essentially no risk for content content is super important for me as both a tool to drive traffic and get attention but also as a tool to convert people content gets you eyeballs but it also is a tool to help people who already know you to convert into

customers it's a great way to build trust so I focused on three different platforms and did a good job of repurposing content across each so the first let's call it group that I did was I posted a ton of written content on Twitter during this period I did three to five quick value posts per day which would be like you know do X Y and Z for your landing page it's kind of simplified but then I did three threads per week and I did three mind maps I called them per week which are essentially images

if you've seen those on Twitter One auto DM per week which I'm not sure who's on Twitter on this webinar or not but it's basically like comment guide and I'll send you my free guide and then use a software to automatically message them that's a great way to get followers and engagement and then two series tweets per week so these like landing page hack One landing page hack two three four and each of these series tweets if you are on Twitter they quoted the last series tweet so you click on series tweet 105 it's linked

to number 104 104 is linked to 103 so if they BL if they come across one of these series tweets they're going to see other ones and if they just keep reading hundreds of tweets for you that is a great way to build Authority and Trust so this got me a great amount of attention and leads then I repurposed all of the tweets that you could anyway into Carousel images that I posted on Instagram and Linkedin carousels are the most popular content formats on platforms so it's an easy way to take the exact same content

and repurpose it so I didn't have to come up with unique content for all platforms and I just had a virtual assistant do that the other platform I focused on was YouTube and I made five YouTube videos per week one Monday to Friday so I came I created these with a very different mindset not looking to go viral or get tons of views I was looking to create super in-depth technical videos that if someone has seen my Twitter or seen my ads or is on my email list they could go to these videos and watch

them and know that I know what I'm talking about these videos really got a 100 views on average at most but one B2B businesso Business technical view is the same as 500 or a thousand normal views they simply cannot be compared to each other because one is to get ad Revenue as like a prank video one is to get clients no one is watching a 40-minute video on technical AB testing for advertorial type landing pages for supplement Brands when they're scrolling their bed at night in at two in the morning so you simply can't be

discouraged by a low view count when you make these videos the right people find them and they're super super effective tool for getting to someone to take the leap and convert for outreach a lot of people in my opinion think they're too good or Too Proud to do Outreach or that it doesn't work or that they don't want to spam because they just have this superiority complex or something like that but cold Outreach literally changed my entire business it was one of the best Revenue drivers for me and still is to this day so the

technology for cold email is quite good now I feel like a lot of people think that they still have to manually find leads on like Google business or something and then copy and paste the messages in a Gmail you can scrape thousands of leads per hour upload them to a software write your script click Send and then you're good to go nowadays so I send over 20,000 cold emails per day at my Peak to Shopify store owners it is a numbers game of course but I I typically got one call booked per 1,000 emails sent

once I got good enough at this so if we do the math that's 20 calls per day 100 calls per week as I only C emailed five days per week 100 calls per week at a 25% close rate is 25 new clients if each is worth at least $2,500 which is my landing page fee that's making me 62. 5K per week and remember I would sell a percentage of these people into C after this is not including C at all and then this is something that I'm super I just believe in so much PID ads

are good content's good cold email is good Partnerships are good but nothing quite fills the pipeline like just 60 minutes per day of old school prospecting where we just pull up Twitter or LinkedIn or whatever we want to use manually manually identify who'd be a good fit for our service message them comment them like their stuff get to know them build a relationship until eventually they reach out and ask if you can help them they might not want it right now but six months from now they want a landing page I'm the first person they

think about this is what keeps your pipeline full and will safeguard you against Bad months there's far less up and downs if you do 60 Minutes of prospecting per day boring and very tedious but that's life if you want to make a lot of money that's just a price you're going to have to pay if there was 250 business days from when I started my business to when I sold I probably did 60 Minutes of prospecting at least 240 out of those 250 days I was very very consistent with it all and then we have

Partnerships so Partnerships are the most valuable way to get new clients but you have to do it in a certain way there are a few type of Partnerships that really matter there's white label there's referral there's media there's joy Venture I really focused on only two of these white label and referral but Partnerships are so good because if you get a client you get a client obviously but if you get a partner you can get five clients from them 10 25 100 a thousand who knows it's just a tremendous amount of upside if you can

do it so my business really took off when I started focusing on White Label Partnerships so I changed most or a percentage of my cold email from cold emailing Shopify store owners to cold emailing Partners so thought to myself who would actually buy landing pages other than Shopify store owners and the obvious answer is paid ad paid ad agencies who service e-commerce store owners they need landing pages for their clients if their landing pages suck or they don't even have one their ads are going to be trash and they're going to be fired so I

started emailing paid ad agencies offering to make landing pages for their clients I didn't put really any thought into the pricing I just kind of arbitrarily came up with for $5,000 per month will make up to six landing pages for your clients so they would deal with the clients pretend like they're making the landing pages and I would do the work I have no client Communications or sales you know process basically like I was a subcontractor a white label contractor So eventually at the peak I had 77 partner agencies each paying me $5,000 per month

so this is about 385,000 of the 900,000 Mr and the rest of that was you know 50 c clients between eight and 15K a month that was the other Mr plus that affiliate stuff I was talking about white label is VE like in this case is very very sticky if a payad agency starts offering landing pages it's hard for them to just stop doing that right their clients expect it it might be built into their retainer at this point so $5,000 for up to six landing pages is good value and you couldn't hire someone internally

for 5,000 a month get the same quality and results so it was very very sticky once they start very difficult for them to leave and then there was referral Partnerships there was a percentage of paid media agencies that simply did not want to do this they might not have enough need for it they might want not want to deal with it they might only have a few clients and it just doesn't make sense to get six landing pages per month and instead they just referred people to me so I paid them a $500 commission per

sale and I would typically get 50 sales in per month from this I expanded my cold emails to Target email marketing agencies SEO agencies influencer agencies anyone who sold to e-commerce Brands I would try to partner with and I always pay them a commission which I truly believe in it's you know they provided you a great service they got you a client and they want to be compensated whether they ask for it or act like they don't they do and if you send them commission they're going to send a lot more people to you trust

me so how did we put it all together so how did we how does this whole picture this whole funnel operates um as a think of it as different instruments you know this is the guitar this is the drums this is the singer but how does the whole band play together so let's go here so my top of funnel I spent 6K per day on ads for my offer of 100 landing page templates so So Paid ads goes to my products here and then I upsold them down the line my content I posted five times

per day on Twitter turn those into LinkedIn and Instagram carousels and posted five YouTube videos per week on very technical detailed topics I sent about 20,000 cold emails per day and did 60 Minutes of prospecting per day and I sent 6,000 cold emails per day to potential Partners most of those like I said to referrals or white label my services to them my middle of funnel if we remember I made nine really good lead magnets that solved a problem with landing pages and I promoted all of these with my paid ads and my content products

and Affiliates I stuffed everything with affiliate links and links to my digital products to help me generate more revenue for people who are unqualified whether they can't afford it or they're just not a good fit or I don't like them and then content we could argue that my YouTube videos are more middle of funnel than top of funnel because their purpose is not to drive traff traffic or get views but to get people confident enough to call with me and then my bottom of funnel I had a pre-recorded webinar that like I said was top

nine things for your Landing Plage Etc this webinar ran 247 and they could access it live workshops every Thursday I did the live Workshop where I made a landing page from scratch in front of everyone I then sent them the template so they could use it themselves and I snuck in my affiliate Links of course and then my newsletter three to five times per week and all of these newsletters had links to my sales call my calendly my YouTube where they could watch my videos and trust me more and all of my conversion mechanisms or

one or more of them I wouldn't say all of them and then my appointment setter several appointment Setters at different times whose job was to email call text every Prospect in my CRM and either get them to book a call or attend my webinars and then here's my sales that I'm just going to summarize here because I didn't really touch on it after they booked in my Matt cenly they're added to a pre-call flow this pre-call flow blasts them with case studies testimonials social proof examples I would aim to send them three to four emails

before the call even though that might sound excessive we want to get them framed we want before they because of this funnel is complete and the pre-call flow 95% of people were already sold by the time we got on the call and that should be the goal for everyone you don't want to have to overcome objections or try to convince anybody on the sales call in my opinion and I didn't want to do that if they booked a sales call they are sold and we're ready to get started it's more of how do we collect

payment and what is the process then why should I buy from you I had a presentation that I went over the call that preemptively overcame all of the most common objections full of social proof really made it easy for them to say yes and then I followed up two to three times per week forever I had all my reminders set in my close.com CRM and I was was like a virus if you were in there you could not Escape so I tried to add value and give them extra lead magnets and links and advice when

I followed up to try and be less annoying I think that was good but I'm not really sure and when I first started I had a guarantee that our landing pages will beat Yours by 10% or you'll get a full refund this was good great to get started but eventually I had so many clients that I didn't need to do that anymore and then for fulfillment I struggled mightily with fulfill fulfillment we getting 200 plus new landing pages per month and this is kind of one of the reasons I sold my agency to be frank

I grew very fast I'm great at getting clients but I'm definitely not the best at operations and I actually mostly despise it I had a team of 76 with about 60 being overseas and 16 being in Canada or the United States and I did all the C myself so I was very much in the business with pre-made sections in Shopify and the other 76 people did all the landing pages using prebuilt templates so they were essentially doing copywriting work with the design and the development instead of having to do all that stuff so that made

it much more efficient than you know doing it all from scratch having designers development stuff like that so this is the end of the actual presentation that I'm doing and now I can answer any questions if I don't see any questions within a couple of minutes I am going to end this webinar and you will get the recording of it sent to your email so I'm going to unshare my screen and do that now