How to make $1M Online (8 hour guide)

[Music] [Music] [Music] [Music] [Music] [Music] EX [Music] [Music] [Music] over the past 3 years I've created 144 videos teaching you guys exact exactly how to make money online and I can confidently say that none of those videos even come close to the amount of value in this video for the past 8 months I've used an immense amount of time and resources to put together this video all meticulously handcrafted to make this the ultimate step-by-step playbook for young entrepreneurs to make money online and you guys will see the amount of production value that has gone into

this video is unlike anything you've ever seen in the space without further Ado here is every single skill and piece of information that is has made me $5 million by the age of 22 so buckle up because these next 8 and 1/2 hours will change your [Music] life excuse me how much is your is [Music] what the [Music] I've broken this video down into five chapters the first two chapters are all about making money online first I'll take you through by far the most detailed and step-by-step Drop Shipping guide on YouTube to date what separates

this guide from all my other ones is that I'm going to go into extreme detail and go over literally every step this is also not just all my knowledge of five other multi-millionaire drop shippers knowledge to make sure absolutely nothing gets left out and after that we'll move to the exact same thing but for the agency model another online money Avenue that is super simple and great for beginners then I'll teach you everything that I know about networking cultivating the right mindset and managing money this stuff is a lot more important than people realize I've

learned a ton of valuable lessons and practices not only from firsthand experiences but also from other successful entrepreneurs around me since all of this has played such an important role in the explosion of my growth this is a section you do not want to miss in the fourth section I'll discuss personal branding and content Creation in full transparency in the beginning I made a lot of my money from Drop Shipping and the agency model but nowadays A lot of my income comes from videos just like this one and that's why I can give away so

much information for free because YouTube pays me in the form of AD Revenue finally we'll dive into lifestyle this chapter basically focuses on how to optimize your entire life relationships Fitness mindset and everything that goes into optimizing your life around you not just business this is arguably the most important section because it's extremely hard to make money if your life's a mess now I know you're looking at the time stamp of this video and you're thinking it's a really long time but let me ask you this what if I told you that if you watched

this entire video I would personally be writing you a check for $1 million doesn't seem that long anymore does it in fact you'd probably just grind this out like a Mr Beast challenge video well unfortunately I'm not really rich enough yet to write each of you a million dollar check I've done everything in my power to make this the most informative content so that you can get there yourself if you still believe that this is too much of a time commitment to invest in a better life for yourself then let me ask you this what

are your goals how are you currently spending your precious time do you want to retire your parents take your friends on Unforgettable vacations well if that's what you want the time to act is now so let's get started [Music] all right so just before we start the video guys I've never ever done something like this before but I already spent over $60,000 on creating this entire video for you I figured what's another $440,000 to give you guys in prizes so the first thing we have up here on the table is a Rolex now originally I

was going to do all cash but then my rep at Rolex here at the Dubai Mall called me and said they have something very special for me on the floor so I figured it was the perfect thing to give to you guys let's go ahead and open it up right now look at that guys so we got the chocolate dial and we got the Jubilee strap on there I think this is an absolutely gorgeous piece when I was picking it up I was like damn like I kind of just want this for myself um and

it's super super lucky to get a piece like this on the floor because the chocolate dial is really sought after for the datejust so it's a really hard piece to just come by and pick up so one of you guys is going to win this lucky piece right here you'll also be flying out to meet me in person for the day so I can hand you the watch we'll make tons of cool content on it and it'll be a great day and on top of that I'm going to be giving away $20,000 in Cold Hard

Cash the way we're going to split this up is we're going to have 20 different winners each winning $1,000 but you see I don't want to give away this crazy amount of cash and this Rolex to just anybody I want people who are serious about starting entrepreneurship and are going to use this video as the Catalyst to change their life so now let me read the rules of the giveaway to you you have to do three things number one of course like comment subscribe and share this video to at least three friends to help your

boy reach and impact a lot more people number two watch this video the entire way through now this one's super important because somewhere in this video I'm going to be revealing a secret word that you guys are going to need to enter the giveaway and don't worry it's not going to be too hard I know this is a very long video so I'm going to straight up say this is the word but it'll be hidden at some point in the video so you're going to have to watch the entire video through and number three I

have the giveaway running live on my Instagram right now so my Instagram is where I'm going to be posting the winners as well it's super important that you go to my Instagram follow me and interact with the giveaway post that I made on my profile now I know this will take you a few minutes to enter but the good news is that it filters out all the people who don't care about winning something like this or up to $20,000 in cash or who aren't serious so I'd imagine that even if this video gets hundreds of

thousands of views there'll actually only be a very small percentage of you that watch the entire video through that get the secret word DM it to me on Instagram and also follow all the other rules to be entered so without any further Ado good luck and let's get straight into the video all right everybody Welcome to the first official module of the Gen Z millionaires Playbook and and this full course that I'm about to present to you is on Shopify Drop Shipping now Drop Shipping is very near and dear to me as it is the

business model that made me a millionaire business model that took me from a broke college student to a multi-millionaire traveling around the world living my dream life buying my dream cars going on vacations literally every month and getting everything that I've ever wanted out of this life now you see I started Drop Shipping way back when I was just 18 years old and I started testing product after product and to be honest way back in that time I didn't know what I was doing I didn't have this kind of information in front of me I

was just diving in head first testing product after product and getting slapped right back down over and over again if a guide like this existed for free on YouTube back when I started it would have accelerated my progress 100x and I would probably be so much farther ahead in my entrepreneurial Journey than I am currently now now that being said this is the best opportunity for you guys to learn business model that made myself and countless others around the world at any age extremely wealthy the Drop Shipping Market in 2024 was estimated to be worth

around $370 billion and moving into 2025 it's expected to go up to around 480 billion Drop Shipping is not only here to stay but it's growing and it's booming more than ever before and now is quite literally the best time to get involved especially with something like this delivered to you guys on YouTube for 100% free without any further Ado let's just get straight into to it so the table of contents for how this module is going to work is first we're going to have an intro to Ecom so those of you who already know

what Ecom and Drop Shipping is can just skip a little bit further ahead then we're going to get into product research advertising and marketing an organic guide so how to make sales with dropshipping without spending any money at all then we're going to move into copywriting website creation and then eventually creating systems and building teams so that you can automate and scale then we'll talk about creating viral ads for your business affiliate marketing influencer marketing scaling at a higher level fulfillment at a higher level and then ultimately exiting so if you plan on building a

brand and selling it in a couple years for a large multi7 figure payo so first up intro to e-commerce how does Drop Shipping work who is Drop Shipping for why most people fail and why you need the right mindset so Drop Shipping is simply a Retail Arbitrage model all we are doing here is connecting customers with a supplier and selling the product at a markup think of it like Expedia Airbnb or Uber where all you're doing is connecting a driver with somebody who's willing to take that driver to the destination and Uber as the middleman

keeps all the profit in between for setting up that transaction and making it happen when someone buys from your store you simply order the product from your supplier for a cheaper price and you keep all of that profit in between as your supplier will send the product directly to your end consumer it's literally the leanest way to start a traditional physical product business from scratch because it voids the need to spend tens of thousands of dollars upfront on product Investments like you would traditionally do if you were starting an e-commerce business from scratch so with

all that being said who is Drop Shipping for is it right for you well Drop Shipping is for people who want to build their own business from scratch but that don't already have a ton of money to invest you know I'm someone who didn't come from an entrepreneurial background or you know my dad wasn't some kind of Real Estate Mogul so I didn't have infinite funds or a large amount of money to work with when I first started in fact I had Z and a lot of people in wealthy communities who grew up with Rich

parents and these sorts of things they like to talk down to these sort of entry-level business models but they don't really realize that somebody starting from scratch can't go out there and start purchasing real estate or commercial real estate or can't afford to just open up their own business that costs hundreds of thousands of dollars per year in rent they have to start with something that requires literally Z UPF front and the reason why Drop Shipping is the best is because it's infinitely scalable so you can start with $0 and you can end up with

multiple multiple Millions really as far as you want to take it now I want to be clear about who can do Drop Shipping literally anyone at any age with no special talent no Einstein level IQ no handout or no fancy degrees the everyday person exactly like I was just a few years back with zerar to my name can start Drop Shipping and succeed with it and really it's for anyone who wants to achieve true location and Financial Freedom in their life basically meaning that with Drop Shipping because you're working from your laptop and your phone

as long as you have a Wi-Fi signal you are free to Traverse around the world you don't have to show up and take the orders of any boss or be in one city in particular in fact you can move to a beach in Thailand where the cost of living is far far cheaper than somewhere like Canada or the US and then when you make enough money you can always move back to a big city in the US though chances are you probably want to stay on the beach in Thailand anyway but enough of all that

because you guys probably already know this anyone can do Drop Shipping there's extremely successful drop shippers you can make millions of dollars with it you can do so starting with $0 but you probably want to know why do most people fail you've heard from maybe a friend or somebody online don't do Drop Shipping it's dead it's saturated it's competitive it's too difficult so I'm going to be breaking that down because after working with hundreds of clients in the past couple years and after sharing resources and valuable information to tens of thousands of new drop shippers

starting out I've learned a lot of key insights into the differences between the people who fail and who actually go on to find real long-term success with with this business model so in conclusion the majority of people who try Drop Shipping will fail and will give up they will try a few products maybe two to four and throw in the towel after not seeing any results or losing a couple hundred in ad spend now you need a level of unhealthy obsession with the business an unbreakable attitude and a long-term Vision if you want to succeed

if you want to be like the 1% and not give up after failing like everybody else but the good news is is that the bar is set so low for you because like I just said 99% of people have already clicked off this video that you're watching right now 99% of people have already hung in the towel after their first product test and they're never going to turn their head back to drop shipping so there's only more and more opportunity in this market for you when you realize truly how easy it is to beat your

competition and everybody that's competing against you to make this wi-fi money and of course there's more technical reasons why people fail and why people succeed but what I've seen like I said over the past few years in working with literally thousands of beginner entrepreneurs is that the people who have the mindset of it's not a matter of if they'll be successful but it's a matter of when the people who don't just say yeah I'm going to give this Drop Shipping thing a shot and hopefully I'll become a millionaire but the people who say holy [

__ ] I know this works there are people making insane money with this there's no reason why I can't do the same and I will not stop until I get there those are the people that get set apart from everybody else and those are the people that always find success the reason why I can make this claim is because well one I was one of those people but countless other examples of people in my network now and friends are also those people and the truth is this doesn't just apply to dropshipping but anything in life

I mean can you really think about somebody in your life who was so obsessive overachieving something whether that be financial success whether that be starting a Drop Shipping Store whether that be becoming famous on social media can you really think of somebody who is obsessive over that one thing and just never gave up that didn't eventually get what they wanted because I can't I think if you just push hard enough on the universe and you don't stop you don't give up eventually the universe will throw its hands in the air and be like all right

you know what this Nathan kid he just has unbelievable grit we can't shake him we can't bring him back to reality we can't make him normal let's give him everything he wants and more and literally that's just how life works right everybody has dreams everybody has goals everybody has Visions but very very very few people actually end up realizing those and what I've learned is the people that do are the people who just never give up I know it's cliche I know you've heard it a million times but it honestly from the bottom of my

heart is the biggest truth and the biggest lesson that I've learned not only in my own Journey but with all of the people in my network as well so this all goes into having the right mindset to succeed qualities again I see in people who make it are determined are willing to put in the work are not discouraged after things do not work out stay consistent and like I said the one true way to fail is to give up if you never give up then you never fail therefore it's only a matter of time before

you see success now sure you know not all of us are going to go on to be Elon Musk or become the richest man on the planet but success doesn't have to look like that success looks however we want to Define it and I don't know about you but for me it's having that time Freedom that Financial Freedom and also location Freedom all of which I got from chasing my goals and my dreams of becoming an online entrepreneur and having success with it now as much as I want to keep talking about mindset we'll be

drilling in the right mindset into you to succeed in a later module so let's get straight into product research so what does a winning product look like what are the best product research methods right now and what products should you be avoiding well first and foremost finding the right product is crucial to seeing long-term results with your store you can test 100 products and have everything else perfect perfect ads perfect creatives perfect landing pages but if those 100 products are just something that people don't want to buy there's no need for it there's no demand

for it well then of course you're going to fail right so everything with Drop Shipping starts with your product and there are many types of products so picking one comes down to a bunch of factors first we have selling to a passionate audience so these are typically things like survival food pain comfort and protection of loved ones right when picking a product ask yourself if it's in a passionate Market where people have a burning desire and a burning need to purchase your product your customers need to be excited to purchase it because it should solve

some sort of extremely painful problem for them and every seven figure product that I've seen solves a very very very painful product for a specific group of people or a painful product for a much broader or larger group of people now in 2025 your product also needs a ton of potential to create lots of content with content is the future content is King for any brand moving forward and so you want to make sure that your product is exciting on camera when picking your product you should consider how is this product going to be marketed

are there so many ways that I can shoot it and make creative videos with it or is it very Bland can it only be used in one particular use case or one instance and typically you want to look at products that you can do a million different things with for example I'll just pick up what's on my desk right here but it's a portable action camera right you could Market this towards snowboarders towards deep sea divers towards YouTubers towards uh instagrammers there's a million different angles that you could take in which you could promote a

product like this but something like a basic pencil you'd really have to iterate it on it a lot to be able to find different C cretive ways to promote it that being said you know you could have a pencil that has invisible ink and you can make all these adjustments but just a basic pencil Well it can't really do much more for you than one function which is right therefore you're going to have a very difficult time of creating amazing beautiful icatching creatives and content and ads with that product next your product needs a high

perceived value so you want to avoid super cheap and super kind of dinky gadgets and and little products that have no value that people look at and they're like oh like that's like 50 cents from the dollar store why would I ever you know pull out my credit card and buy this online and have to wait a couple days for it to arrive at my house like no one's going to do that right but if your product has a high perceived value and people are thinking wow I can't believe I'm getting this product for 50

bucks in the back of their head they're thinking it's worth at least $100 or $200 and a great example that comes to mind when I think of this is Tech products right so on AliExpress and from these third party suppliers you have a lot of bluetooth headphones and because the dominant player in the market is Apple with their airpods everyone sort of Associates Bluetooth headphones with being around $200 and so when you're coming and you're selling a pair of bluetooth headphones for $50 even if you're only paying $10 for that product in the back of

people's mind their price for that product is already anchored to the 200 that apple is charging so therefore your product has extremely high perceived value and you're going to be able to sell it a lot better than something like well a pencil so here's a little list of products that you should avoid especially when starting out one like I just talked about cheap looking products two Electronics but not all Electronics I'm talking about very complicated products that will confuse people right this is generally something you want to steer clear on unless you want have to

deal with thousands of angry customers or you're expecting to build this into a much longer term brand which we will talk about later uh clothing so the clothing Market is extremely saturated extremely competitive it's notoriously one of the most difficult markets to get involved into with e-commerce that being said if you are a creative and if you want to iterate on clothes and make something unique you could start with it though for most people they just want to get their first winning product they want to have some success under their belt they want to make

a bit of money so not recommend clothing topical products or anything that you ingest you put on your skin this is a potential lawsuit a liability especially if you're not really checking the quality and the ingredients and everything that that product is made of because in early stages as a beginner in Drop Shipping you don't have as much quality control over the product so this is why I say generally stay away from products that people can actually be harmed by using again that also includes supplements okay so now you have a good idea of products

you should steer clear of and maybe you're starting to already think of some products that you want to take a look at so what are the best product research methods for you to start with I'm going to say organic methods are the best and the reason for this is because you don't have to spend any money but not only that with Organic methods you have proof that that ad that creative that video is going viral and is working very very well without having to spend tens of thousands of dollars on it you see sometimes with

paid advertising it can become a game of who's going to spend the most to acquire the customers so if you see a product by let's say apple like an Apple iPad that you think wow this product is selling so well because all the videos have tons of Engagement tons of views well that might not be the case the case might be that Apple has infinite budget and they've just decided to spend crazy money on promoting their iPad versus with drop Shipp you're not in that position you're trying to get a return on every single dollar

you spent so you want to make sure that the product is going to go viral without the need to spend thousands of dollars in marketing campaigns and we'll talk a bit about the organic method in just a moment now another great way is to find competitors who are running ads and you want to be looking at Drop Shipping competitors again when you're looking at Big brands that have set budgets for marketing can be very difficult to know if they're actually turning a profit on their ad or if they're using it for awareness or some sort

of other purpose and you know they probably have a million different ways to capitalize on average order value and the lifetime value of their clients so it's not the best thing to look at but if you can look at direct competitors or people that you know who are Drop Shipping by using a paid software like minia then you guys will be able to see what products people are selling and actually making money on today now another great method is the zendrop trending products tab so inside of the Zen drop trending products tab they're basically bringing

to you a collection every single day of the top moving products from their factories so this shows you exactly what other drop shippers are selling that are working very very well for them in real time now you also have Facebook ad Library where you can look at real-time data of ads that are performing well on Facebook and that's another great method to go about product research but with that being said now I'm going to jump into some live product research so I can show you exactly how I do it myself how my team comes up

with products and adds them to a spreadsheet we'll review some of those and we'll go into some of the methods I just mentioned all right so let's do some product research now the way that I'd recommend going about this is having a winning product sheet like this one so this is our clients winning product sheet and we actually work with a handful of Select clients who are already scaling their Drop Shipping operations and actively looking to test new products in fact I'm partnered on a few stores right now with my clients that are doing six

figures a month and Beyond so if any of you guys are interested and you already have experience with Drop Shipping and you do want to work with us I'll have a link down below to apply to work with our team directly and all you have to do is book a call in at that link and see if we're a good fit to work together but basically we have this client sheet that we update every single month and our product research team actively adds new products to it so how we have it here is we we

have the name of the product the cost of goods the price that we think we should sell it for the estimated profit margin the advertising link competitor links AliExpress link and what platform it's marketed on so Facebook or Tik Tok also some additional notes so basically everything that you need to know to validate if this product is good and if you should give it a test so start with a simple spreadsheet like this and then my recommendation isn't to just use one product research method but to use multiple so I'm going to explain how I

do it and back when I first started I was spending an hour and a half usually every single day sifting through products and building out spreadsheets of products that I could potentially test now the first method is the Tik Tok made me buy it method so this is where you go to Tik Tok you type in hashtags like Tik Tok made me buy it # shop now # perfect gift all the sorts of things and then you can see tons of different products coming here now usually the products will actually be attached to an account

which will show the product that they're selling and all the different ads that they're currently running and what's done well as an example the first one that's popped up here has 24 million views OV your girlfriend saw this bunny lamp and now she wants it so a lighting product these sort of lamps and products that people use in their room and to increase the aesthetic of their home always sells very well and it's cute little [ __ ] like this that honestly goes crazy on Tik Tok that goes Super viral with Organic marketing and that

you can eventually scale into PID ads as well so good practice to do when looking at products here is check out the amount of views obviously if it has millions of views it has that Viral aspect but then also check out the amount of shares comments saves make sure that people aren't just viewing it but they're also actively interested in buying the product you can see the comments people are saying I want it 247 likes on that comment that could be a lot of potential purchases right there people saying that's so cute I'm no one's

girlfriend but I badly want this so this is the perfect example of a product that seems to be performing very well not only from a standpoint of going viral but also from a standpoint of people wanting to purchase the product now scrolling down here here's another product with 2.6 million views and it's basically talking about you know don't do not let your boyfriend see this device because when guys get a hold of this device gu what's going to happen and it's going to show that before and after and the guy's forearms are now absolutely Juiced

and the idea here is that the girl's getting jealous because other girls are going to be looking at how strong Her Man became by using this product right so very clever little marketing angle there's tons of marketing angles you can think of when it comes to Tik Tock organic but another example of a product done right and we're talking a bit about high perceived value before I think with this product it has a very high perceived value because not only does it improve somebody's aesthetic does it improve somebody's body can they add muscle to themselves

or to their frame but it's also a tech product you see it shows you exactly how strong your grip is and you can keep track of your progress and improve that which immediately in people's mind any kind of tech product instantly has a much higher perceived value and part of this video shows those earlier versions of the grip strength trainers that you guys have probably seen going viral in selling and saying hey look this one's so much better because of these features and so this just serves as another amazing example of something you can do

with pretty much any product like let's say the original back posture corrector you know that big kind of harness thing that you wear well now there's actually a new version out which I saw the other day and it's this tiny little thing you put in the middle of your back and it vibrates every time your posture is going bad right and so it's these kind of Innovations iterations and improvements on existing products that we know already sell really well that will take it to the next level so anytime you see a product that's selling well

you can always think what if I could do this to it what if I could do that to it and then you want to check out there and see if anybody's already made those enhancements and improvements and if they haven't and you have Capital maybe you could go on to build that brand yourself but if they have then chances are it's an even better product to sell just like this one right here and here's another product that's going pretty viral 30 million views it's basically just some sort of cup holder that keeps your liquids cold

keeps them warm whatever you want and you can control the temperature and put this right in your car so it's a very cool product I think they've done a very good video in terms of marketing it the hook is very interesting because who throws ice just in the middle of their car like that to keep their drinks cool so it instantly kind of captures you and you say hey what the heck's going on here and you say wo this is crazy and they're really showing you that before and after transformation now the next product here

going pretty viral too 500,000 views tons of likes comments people in the comments saying I need this and it's the perfect comb for your pets so again a lot of these products that we're seeing going Val right now are similar to products that were big Drop Shipping products in earlier years but they're new and improved versions that do something better they have a new feature right and so I think with Drop Shipping over time you'll see that the best products are truly problem solving products but they never really go away think about it people are

always going to have bad posture so you you just have to figure out the next thing that you can sell them to improve their posture and whether that means one minor tweak to what already sold well 2 years ago or completely different product either way because it's targeting the same problem that so many people have if you can make viral ad creatives and do a good job like all these ones right here and there's no reason why you can't have success with that store so let's say you like some of these products The Next Step

that you have to do is go over to their account you can see how many followers they have how many likes they have you can even see their website right here and see all the different videos that they have going viral and get an estimate on how much they're actually selling now if you go over to their website this is where you can see the exact product you can simply reverse image search some of these images on AliExpress and you'll be able to see if that product exists and if it's in the Drop Shipping Market

which I can pretty much guarantee you about 95% of the products using this method will be available for you to sell as well now another thing that I want to move into this is Google Trends so Google Trends allows you to search up what is currently trending what people are searching for or what's hot right now so for example we just looked at a humid ifier let's type in the word humidifier and see how the current search results are coming in for this product so as you can see right now humidifier is on a bit

of a spike up especially considering we're going into winter so it's weird but what it means is basically the market and more and more people are becoming aware of humidifiers and might potentially want to buy them for their house so as you can see when we search Up humidifier you can see it's kind of trending up a little bit especially in the past few weeks which makes sense because we're heading into winter and if you look last year you can see humidifiers started to really really become in demand around November and December so now would

be the perfect time to start thinking about selling a product like the one we just reviewed on Tik Tok and we validated that the demand is only going up for this product at this point in the year now of course you can take this a step further and instead of just looking at particular products you can even look at entire markets so let's say you were selling a kitchen product let's type in kitchen Weare and see how that's performed over the past 5 years so you can see every single year around the new year I

guess everybody's cooking everybody's baking everybody wants to host people over for Christmas tons of people are looking to upgrade their kitchen they're looking to buy new kitchen equipment and to elevate their cooking skills so again another powerful completely free tool that you guys can use to validate demand out there for both current products and markets that you're looking at tapping into so now that you guys have a good idea on how to use the Tik Tok free method let's talk a little bit about Facebook I like to use the Facebook ad Library which again is

100% free you just go on the internet facebook.com/ adli and you'll find a page like this they also have filters as well so you can choose what platform people are currently running the ads to I like to click Facebook and Instagram if you can even choose the language set that to English if you wish and then for media type you can choose if you want to look at image ads video ads or whatever you're thinking of running this is good for both competitor research in your Market but also for finding new products of course you

want to look at active ads and you can even select the dates that they started getting Impressions on so let's just go ahead and apply those filters and then we can put any keyword you want in the top search bar here so for now I just put shop now so we can get product based ads and then at the the top here I've chose us as the country as we scroll down we can see there's some custommade rings selling right now we can see there's some jewelry they have earrings bracelets I think this is even

a book which is kind of interesting if you are interested in going that route there are tons of websites like the plr store.com where you can actually purchase the license to books and ebooks and all these sorts of things that wouldn't have any sort of fulfillment cost which is also known as digital Drop Shipping so it's another great option for you to start out with and if you can find something and Market it well and don't have to pay for fulfillment then that could potentially leave you with a lot more profit as we can see

here there's some tote bags there's even some larger higher ticket items like sofas now with Facebook you might get a lot of larger Brands as opposed to Tik Tok you know you're used to drop shipping but regardless it's still a great method to use in fact this product looks pretty cool right here it's some kind of pest control net so if I was interested I would click shop now I would go to their website I'd reverse image search on AliExpress kind of a very similar process that I already told you I'd check how it's trending

on Google Trends I'd maybe even use another software or like shop Hunter to get realtime data into their sales and then I would start doing competitor research in that market and if I validated all of these things and if I have a list of let's say 10 products in the spreadsheet and I've decided that's the product I want to test first then I'll begin with everything else so now that you know about those methods let me show you how to use some paid software so there's a lot of AD spying tools out there like myia

like drop by spy now I'm going to use myia as an example because I'm actually friends with the owners which is pretty cool and they hooked me up with this account so as you can see you can go to Facebook you can go to pin so you can go to Tik Tok let's go to Tik Tok and they already have these filters set up for you like Q4 winners of 2023 to show you what's sold really well at this time last year you can go to weekly winners so what videos are currently performing the best

right now you can go to best of the month seasonal cash machines or just overall recent Drop Shipping products and of course on the left side you can filter by likes comments plays platforms all sorts of different things right off the bat you guys can see quite a few cool products this is some sort of Red Light Skin Therapy device which has been trending like crazy lately and as you can see this girl is just rubbing it on her face and it's got pretty much a million views on this ad which means that they've been

running it for a little while scaling it up and they're probably seeing some good results with it as we keep scrolling we can see some very cool bath mats where you step on it and you can wash your feet we can see some hunting rifles and hunting Scopes funny enough I actually sold this to the US market a couple years back and we're doing very very well with it I see this kind of shower product that has all sorts of different cool features in it which is sort of cool and look at this cat bed

that's very interesting very good for traveling very good for people who maybe live in different homes and they want to take this around but also just really cool like a conversation starter and I mean it shows it's got 12.3 million views so if we go ahead and click on this the cool thing about using these paid software tools that compile all the winning ads for you is it also takes you to find suppliers by just clicking on this button here it takes you to see the shop so the people who are currently selling it and

who posted this ad on Tik Tok and it even takes you to see the ads so if we were to click any of these buttons we can easily get much more information about the product and then go ahead and add it to our spreadsheet and decide if we want to sell it of course they also have tons of other tools so on Magic search you can do competitor research by simply entering a competitor's domain and you can find all the shops selling that product just keep an eye on all your competition you can go to

creative finder so you just upload an image and it'll automatically show you if there's anybody running that image or similar related content on Facebook Tik Tok and Pinterest there's a few other features but success radar is one of their new ones that I've been finding quite cool as well and basically what they do here is they compile all the top products based on a list of their own metrics that they're judging it on it's called the minia score so if we go over here it says the Mia score is calculated based on product engagement and

its saturation it enables to spot trending but unsaturated products the best products are between 70 to 85 so what it's basically saying here is although this product's a 90 and it's moving the most it means that it might be a little bit too saturated too many people are selling it there's too many people taking advantage of it and although yes it's selling really well and if you come in with the right creatives you can totally make it work what might be better is to scroll down into some that are in between the 60 or 75

like around here which means that yes it has a lot of demand it's selling very well but also it's relatively new it's relatively unsaturated there's not a whole lot of competition or drop shippers selling this product right now and so these are some amazing products to be looking at selling right now so that's pretty much it that's how I find products I use a combination of different tools and resources and house them all back inside my spreadsheets but let's show you guys what I've found as of recently so recently there's this red light therapy IM

mask and remember I was saying that red light is completely trending right now there's all these biohackers and self optimizers and looks maxers and so products like this are going crazy as you can see there's a massive markup on it too you know we could sell this thing for around $200 make about $167 in gross profit per sale because it only costs $30 which means that we have a lot of money to potentially spend on pay ads to see a break even cost per acquisition so if we go over to the competitor link we can

get a good idea on how the competitor are selling it and then if I go to AliExpress I'll show you guys that roughly the product cost here is about $35 Canadian which is under $30 USD and as you can see it's a red light therapy that removes wrinkles eye bags provides relief through vibration and massage and it just looks very cool and futuristic it has an extremely high perceived value as well because you know in most consumers mind product like this they would need to go and spend a couple hundred at a spa to use

for a couple hours but in this case all they have to do is pay one payment up front take this product home and use it every single day or as much as they possibly want so it's definitely a big perceived value there again another sort of tech or electronic product where doesn't seem so easy to manufacture so people instantly associate it with a lot more and here's this brand called solar wave they've done a great job of making everything look clean and really branded they called it the radiant renewal eye recovery Pro and they're selling

it for 285 bucks they're using a supplier just like we do and we'll go over that when we get into the supplier section that can actually C customize your own logo and packaging which is why they have their name brand at the top of the product but in reality it's the exact same product that we were just looking at it's just slightly customized using the right supplier they've done a good job here of highlighting the key features and benefits they have a simple drop- down menu that goes into everything somebody would need to know when

making when purchasing a product like this now I talk about Simplicity a lot but on a slightly more higher ticket or expensive product what you need to do is you need to provide people with a bit more information because people are aren't usually buying a $300 product on impulse and if they are they're at least going to want to read a little bit more features and specifications of this product before they go ahead and drop their hard-earned money on it and these guys have done an excellent job of keeping the website as frictionless simple and

seamless as possible yet still providing as much information so that the buyer can make an informed and educated decision and the way that they did that is by not cluttering up the entire page again by using this drop down feature and highlighting the most key things so that their eyes are on to that as opposed to all of the paragraphs underneath and then as you can see they have some award-winning skincare Banner here it's been shown in a couple of different articles down here powerful treatment Made Easy and it's showing all the different ways that

you can use it or the simple three-step process and then they even have a video on here which again an explainer video is great for products of this price point or if you decide to sell it at $300 because people want to make a slightly more informed buying decision again I really like the images they've used the graphics everything they've done with this website and it really gives it that branded feel top it all off they have other products on their site like face masks and skin wands which are also very trending Drop Shipping products

and the reason why they've done this is to increase their average order value as much as possible they know that somebody coming and buying this product might also be interested in these other products because they're very very similar but for different muscles or different parts of your face and body and so what better way to increase the amount of money spent with every single customer that comes in from your ads than to add other related cross cells and similar products another really cool tab they have here is the before and afters so especially with beauty

products before and afters sell really well and you can see all these crazy testimonials of people using the product and just these enhancements they've made to the landing page and the website alone I would argue would drastically increase their conversion rate compared to somebody who just threw up a simple landing page in a simple store because of the fact that it's more of a high tier product if it's a super cheap $30 product it doesn't even make sense to do all of this especially in the beginning because your conversion rate might even decrease people don't

want want to feel overwhelmed when they're buying a $30 product they want to be caught on impulse that's something to really keep in mind too is the pricing of your product and how you're going to go ahead and build out your landing page and your website around that anyways now that you guys know how I go through these products I won't go through all of them on the sheet but you know what I do for you guys I'll have my product research team make a brand new spreadsheet start loading it up with products every single

month just as we do with this one and I'll give it to you for 100% free which will also be down below in the description with all the resources so go get your hands on that smash a huge thumb thumbs up for all the work I'm putting into this and that's pretty much it for this tutorial which only took me about 15 to 20 minutes which means that that's a perfect amount of time that you can start building into your schedule every single day to set aside a little bit of time and do your product

research this is going to make a big difference when you add this up over one week two week 3 weeks you're going to have tons of products ready to go at your disposal inside of a sheet and you'll also train your eye to get better and better at looking for the right kinds of products until the point where it's just second nature and your intuition is so good and you're able to hit winning product after after winning product anyways on to the next section now it's time to move on to website creation so once you

have your product figured out you have an idea of the triggers that you're going to hit on the content that you're going to create the copywriting that you're going to come up with well now it's time to pull everything together to build that Shopify site that's going to be the transaction point between your customers and your supplier to drive traffic to the place where you're actually going to have people pull out their credit cards and purchase the product that you've listed up for them to buy so we'll talk about why having good website is important

I'll show you some examples and how to build a high converting website from scratch yourself and don't worry it's not as difficult as it seems in 2025 all barriers to entry with website creation have been removed you can set up a website in literally a matter of 10 minutes so number one why having a good website is important well it's 2025 you can't get away with having a crappy website customers today are smart and diligent why would somebody buy from a business that can't even portray themselves with a good presence online now the benefits of

having a trustworthy website well there are countless but generally what you're after is a high conversion rate which is basically just the percentage of people who bought relative to the percentage of people who just landed on your store so if 100 people land on your store and one person bought that's a 1% conversion rate you want to improve that as much as possible generally with any offer with any product you're selling online there's two ways scale up and make more money of course you have average order value increases lifetime value you have bundles upsells CRS

all this stuff we'll talk about later but the main two ways to scale is number one drive more traffic get more customers with purchase intent in front of your offer and product but number two it's increase your conversion rate so increase the amount of people who are actually purchasing as opposed to are leaving your website and even increasing your conversion rate by a tiny fraction of a percentage can make a huge difference in revenue for your company in the long run and that's why the biggest companies in the world are still split testing if you

visit websites like Apple you'll notice that their homepage is always being refined they're always trying new images new videos they're always testing new things to see if they can slightly increase their conversion rates which means a massive amount of revenue for them at their current scale now having a trustworthy website will also give you the ability to charge more for your products and it'll also give you more longevity when hoping to turn your Drop Shipping success into a longer term brand so firstly how to build a high converting website again much like copyrighting keep things

stupid simple most people read at a third to fifth grade level If the product can sell itself through images and creatives which hopefully you've listened to me earlier in product research and it can and that means there's no need for large paragraphs that nobody wants to read and all this scrolling what you want is a few key benefits highlighted with some amazing images that can tell a thousand words just by looking at them and that way you're going to have people wanting to buy your product in instant and removing as much friction as possible in

the buying process which is critical you want to condense the product page again if people have to scroll so long to receive basic information they won't buy it consider putting a small drop- down menu with the three most important things people need to know about your product before purchasing instead of having it all the way at the bottom of your product page and remember if something takes two lines when it should only take one then it's not good copy your job here is to refine the product page make it as simple and seamless as possible

for somebody to take the desired action which is simply to purchase your product now when it comes to colors and variants you should have a congruent color scheme across your store that sort of matches up with the product you're selling the ads and you want to give people that branded feel so you can always use a color swatch app which are for free on Google or something like glow variant is a good one to see exactly what color code you're using on your website and then you can use that throughout the product page throughout the

website throughout your ads and so on and so forth and another key here is to choose colors that work with the product so if I was selling let's say some makeup or beauty related products some colors that come to mind for me would be like beige white pink baby pink these kind of more feminine colors that go along with your target market and building that brand around the product that you're trying to sell same thing goes for Aesthetics so make sure the logo the buttons the footer the announcement bars colors are all congruent and fit

together in a color scheme that makes sense with your product try to build a beautiful aesthetic for your website and for your overall brand that you know later down the line could be something recognizable for your brand and that people will immediately start to associate that color scheme and those colors and those feelings with the product that you are selling and what you are providing for them now with images you want to make sure they're all the same size nobody wants to scroll through a landing page of a bunch of wonky you know cluttered images

that are all different sizes and giving you a headache to look at so you want to use and test lifestyle images and also studio images and what I mean by that is again let's say you're selling a camera well let's get some shots of you using the camera in action let's also get some shots of the camera by itself in more of a studio photo style and let's split test let's see how they perform on your product page as your product images but also on your copyrighting as well reviews so make sure all reviews look

legit reviews have become more and more important because nowadays people can easily tell if there's zero reviews there's nothing going on they're like oh it's probably something scam it's probably a Drop Shipping site and nobody buys from here why should I buy but if they see reviews they think wow this is a real brand with a good presence look how many happy customers and the key here is to make the reviews so good especially the top ones that they know that it's coming from real people even if it's not so what I mean by this

is have highquality pictures and actually have some text that talks about your experience with the product with receiving the product and so on and so forth pretty simple but all of this stuff you got to put yourself in the perspective of the buyer and be like well would I buy from somebody that's never been bought from before would I trust this vendor if they don't have any reviews and now we'll go over some website examples so here are just a couple I have on screen now pup jet acen magic paw great websites that started off

as Drop Shipping and then grew bigger and bigger and they've done an excellent job of building the style around the product and really turning it into a brand now before I get into some more examples we first have to talk about the easiest way to get started you can have your Drop Shipping site in 2025 ready to go in less than 10 minutes and I know that sounds crazy but over the past 2 years my team and I have built an AI Drop Shipping software that'll build you a custommade store in less than 10 minutes

in fact you can choose what Niche you want this product in and we'll set all the color schemes the themes to an appropriate style for products in that Niche and then to take it a step further our product research team has hand selected products that we'll be adding to that store for you so these are the best moving products right now that are going to give you the best chance of having success as a new drop shipper and all of this in less than 10 minutes for 100% free I'm really laying everything on the line

for you guys telling you everything I know and providing all of my resources for 100% free so make sure you guys click the link Down Below in the description get your store and smash that like button while you're at it cuz I've truly poured my heart and soul and everything I have into this video and all these resources for you guys 100% free now if you're wondering how I'm able to do this and how I'm able to spend spend tens of thousands of dollars creating this video tens of thousands of dollars a month on building

softwares and resources for you guys to use for free it's because I'm an official Commerce coach at Shopify which means technically I'm an employee or I'm hired by Shopify to promote valuable content teaching people how to use their platform to incentivize long-term users now Shopify pays me for this which is a crazy win-win scenario cuz you guys get everything imaginable for free like I wish I had an opportunity to take on all this stuff when I started out I'd be a hundred times further ahead now if I had that so seriously take advantage it's no

money out of your pocket Shopify is paying me to provide all of this to you guys for free and we'll get into how to use that in just a moment now if you're wanting to do everything from scratch you want to learn how to build the website from the ground up yourself from a blank theme then also Shopify is given me a partner link where you can get the platform for just a dollar a month so that'll be down below in the description as well and so go ahead and take advantage of that so now

it's time that I take you through exactly how to build your first website on Shopify and like I said my AI Down Below in the description will do all of this for you in less than 10 minutes so let me show you exactly how it works and why you need to start this way so once you've clicked on the link all you have to do is go ahead and click build my free store what you want to do is put your information in and ideally your best email or the email that you want your Shopify

store to be on all right so the next step is going to take us through picking between six different niches I'm just going to go ahead and click home and Outdoors and then you want to pick a color for your store so I'm going to choose black then you want to go ahead and pick a banner so this part doesn't really matter all that much because you're likely going to be changing these images out anyway but I'm going to go ahead and click this one and then the next step is really important because here's where

we actually create the Shopify account so the AI can set everything up what we're going to do is click on this register on Shopify button below just like so it's going to take us over to Shopify and this is the custom landing page that we also have for you guys where you're going to be getting unique deals like getting your first month for $1 and earning up to $10,000 in credits I'm a certified Commerce coach and Shopify is always providing me with the best possible offers to give to you guys so whether you want to

use the AI or go off completely on your own and start your own Shopify store from scratch without the help of the AI regardless you should use my Shopify link which will be down below in the description because it'll allow you to access good deals like this with that being said it does support me a lot because that's how I'm able to make my money and continually reinvest into creating valuable content and resources for you guys as well but don't worry Shopify pays me and it's nothing out of your pocket if anything you guys are

just getting better and better deals so go over here and then put in once again your best email that you want your Shopify account to be on and go ahead and click Start free trial then Shopify is going to ask you some basic questions to be honest you can just skip all of this because you likely don't have some of it figured out just yet as you're just starting with your first store and then simply choose your location so right now I'm in Canada go ahead and click next now obviously I have a couple of

accounts saved on this computer but I'm going to go ahead and click add account click to sign up with the same email continue and then you're just going to see that it's currently building your store and then boom that's it your Shopify account is set up so all you want to do is go back over to the AI store Builder and then click on next which will take you to activating your zendrop app inside of Shopify and we'll talk a little bit more about why zendrop is the best way for you to get started with

Drop Shipping in just a moment but as you can see it's going to prompt you with make sure you've activated your Shopify plan otherwise Shopify will close the account and don't forget it's just $1 a month on Shopify so all you have to do is head back over to your Shopify store click select a plan just click on the basic one which is only $38 but like I said you're getting it for $1 per month anyway you can select yearly billing if you want to save a little bit more money as well if not then

just fill out your information here and simply subscribe to pay that $1 and boom once you're done that just go ahead and click I have activated it and then we'll click activate Zen drop and again this takes about 2 minutes all you have to do is click on install it'll install the zendrop app directly onto Shopify store that you already just made and just like that you'll be taken to your Zen drop homepage now but let's go back to the AI store Builder and click next as you can see your dream store is just minutes

away all we have to do is Click go live and the AI will work its magic to build our store I know I say you can build a store in less than 10 minutes but this entire process just took me like 4 minutes so it's pretty crazy how quickly the AI is able to set you up with a new Drop Shipping Store branded from scratch but of course we do want to make a few adjustments to the store once it's set live as well and I'll show you guys that in just a moment all right

and that's it now all you have to do is Click access Shopify and publish it's going to take us right over to the settings on the Shopify store where we can uncheck a little Ticky box and allow our website to be live right here we simply remove this password and now our online store is open to everyone so in theory we could start driving traffic to this website right now and if we have good products on there we'd probably start getting sales now of course theory is not reality because there are thousands of drop shippers

out here competing and if you just launched this up you probably wouldn't see the same type of results as opposed to adding your own tweaks and improving the store in ways that I'm about to show you before you start running ads or before you go live but first for those of you guys who are completely new I need to walk you through Shopify and how to use the platform so over here on the Le hand side is all of the menu items starting with home this is going to be the homepage and they usually just

have recommendations on ways that you can improve your site I'm going to go ahead and X this because the ai's already done a lot of this work for us and we'll have some basic analytics popping up here the orders tab is where you're going to start to see all of your orders flowing in you can also create draft orders or custom orders if somebody wants to order in bulk shipping labels and then abandoned checkouts is where you're going to have all the customer information that was checking out with your product and put their information in

but then left now this information is super important because all of these people were so close to buying your product but they didn't and so what you can do is you can offer them special discounts to their email to their phone number and try to really incentivize them to come back and make that purchase with you now the products tab is where you're going to have all all of your products listed and the AI actually went ahead and loaded us up with some of the top winning products right now on zendrop now of course if

you guys don't want any of these products on your store it's very easy to turn them off you just click into the product and then turn it off so it's no longer visible on your website collections is where you can create specific collections of products so if you have a general store and you want to sell pep products and you want to sell HomeGoods you might want to have them inside of one collection so people can scroll that collection inventory is later when you can start to keep track of your inventory orders your purchase orders

transfers and then gift cards gift cards is where you can add credit for your store and then sell these or give these out to customers or prospects the customers tab is going to keep track of all your customer information and then you can even further segment them out depending on particular actions they've taken like email subscribers customers who have purchased at least once and so on and so forth to make more powerful audiences to retarget to hit with email flows and so on and so forth to encourage them to come back and buy more content

is where you're going to see all of the images videos media that you're adding to your website it's all going to be stored in one place Finance is basically just to ensure that Shopify payments is activated which means that you can actually accept payments on your store analytics is where you're going to see more enhanced reporting and reviews on exactly what's going on in your store so for example today we just opened the store so obviously we have $0 in sales nobody's been online yet we have no ads to carts and so on and so

forth but as we grow and as we continue to make sales you'll start to see numbers populating all throughout the analytics tabs the reporting tabs and then maybe something you guys have seen on social media which is the live it shows you the world and exactly where people are currently on your website no matter their geographical location it'll show you how many people are online on your store right now how much sales you've done within a 24-hour period or for that day specifically the top locations are the top countries that people are accessing your website

from customers so people who've actually purchased and then down here customer Behavior So currently if there's somebody who has a product in your cart it'll show you that you have one active cart which is pretty cool cuz you can watch them follow along the process all the way until they've purchased this is where we can add different marketing channels like Pinterest and Snapchat ads and easily set up the app in the pixel so that we can track and share all the data with these different marketing platforms it'll also show you some of your campaigns and

automations and down here is discounts if you want to create discount codes or coupons for maybe friends or family or special offers for your customers that didn't follow through with the purchase this is the place to do it and then most importantly down here we have sales channels so point of sale we don't really have to worry about this because we're selling entirely online so what we want to do is is go to online store over here we have a few different tabs we have themes blog posts Pages navigations and preferences blog posts isn't super

necessary pages is simply where we add other pages to our website like a contact us page or a track my order page now as you can see the AI store Builder has already gone ahead and set up the contact page for us and it's pretty much all we need in the beginning now if we go over to themes this is where we can add different themes as you can see Zen drop already incorporates the theme when we activate the Zen drop plan as well so it's already coming with a pretty sweet theme that's been tested

by thousands of drop shippers and has been proven to work down here you'll find popular free themes that you could also switch to or give a try out if you want to refresh the website look and then down in the navigation is where you can create your menus so the main menu items at the top of your website like home shop and contact will be here and then at the foot or at the very bottom of your website you can add different things to your menu like search now inside of preferences you have stuff like

title and meta description so how your website's going to show up on a Google search social sharing images Google analytics setting up your Facebook pixel password protection if you want your store to only be accessed by specific people for a certain period of time and then some spam protection stuff as well and that's pretty much it so now that you guys know the fundamentals and the ropes and how to use Shopify here is where you can start to customize your store inside of online store and themes this is the current store that's live it's going

to show you it right in this tab and if you go ahead and click customize it's going to take you to your website now this is the homepage so far so do you remember we clicked on home goods and decor that's why the images kind of fit that branding and the overall style and the colors that we chose as well as the products have already been imported and set up on our store directly now look the AI store is crazy the fact that you can set this up in 5 minutes is truly gamechanging but it's

not perfect and it'll probably take quite a while to make it perfect so right now you do have to invest a little bit of time once you get your store to get it to the next level and to get it ready for selling because a lot of the text that's currently on here is somewhat generic like top quality product we create and curate amazing products best sellers and while all this kind of text and copyrighting is great it's going to immediately scream Drop Shipping and spamming to the customer so you should go through first all

of the copyrighting then all of the images and then you could play around with customizing the colors on the theme itself to make this website really stand apart from everybody else's as you can see everything to customize your site is on the left hand side here it's also super intuitive you can just click on any element of the website and it'll immediately take you to the place to change that for example I just clicked on the main image and then over here I can just click explore free images and immediately look at so many different

images that I could swap out for that basic generic one that's already on there and then go ahead and click save and it'll save all of my progress but really where you guys should be spending your time on is the product page so you should figure out what product that you want to sell and then spend most of your time there it should take you no more than 15 or 20 minutes to clean up the homepage and to make the site look pretty and branded and then it's time to start focusing on that product page

and at the top of your Shopify store buer here is where you can easily filter through all the different pages products collections so you can start customizing different aspects of your website super easy super intuitive and you guys should really play around with it mix and match all sorts of different colors and really make your website and your brand feel unique and feel your own now fulfillment so we talked about fulfillment when testing we talked about 3 to 5 day shipping in 3pls all right so if you guys already had a product in mind that

you wanted to get get onto your store or you didn't like any of the products that we provided you with the AI store Builder now I'm going to show you exactly how to add a product to your store how to make it stand out so it'll actually convert and sell most importantly how to actually work with the right supplier and fulfill the orders so first things first I already touched on zendrop Zen drop will be your all-in-one supplier and everything you need to kick off your Drop Shipping career if you go to the bottom of

your Shopify store and you click on apps and then click on Zen drop it'll take you back to the Zen drop dashboard that you were at before floor and on this dashboard you'll see everything that you need right in front of you so under my products here it'll show you all the products in your import list and as you can see Zen drop's already recommending us some top products that within one click we could add to our store the orders tab will show us all the orders and then down here we have a bunch of

different tools like trending products inside of trending products Zen drop will show you all of the products currently selling the best and it's kind of like getting Insider information because they know what thousands of drop shippers around the world are selling and they have back-end order data to see what's selling the best so this is a literal cheat code for adding the right products to your store that you know will convert and every single day zendrop is constantly adding new products to this making this not only one of the easiest ways to find winning products

but the easiest way to find the right product within one click import it to your store and start selling right away if that's not enough just go over to the find products tab at the top here and you can also filter by ships from the US ships from China or ships from anywhere ships from the US is great if you're selling in the us directly or for Tik Tok shops now some of the products might be a little bit more expensive because they're already housed in the US some of them even manufactured in the US

but it's great that you have the option to filter and then inside of categories as well it's great to come down to the niche that you're already selling in click on it and then see if there's any other products that you want to add to your store they even let you filter by the supplier itself so Zen drop has their own 3pl in the United States which means they can get you 2 to 5 day shipping in the US if you're a high volume seller they also have a select program for if you're getting at

least 10 orders a day you'll get custom quotes directly from a private agent at zendrop that'll help allow you to scale your Drop Shipping Store even farther and I'll show you how easy it is to add a product to your store so let's say you like these diffuser scents that you can put around your house while you have to do is click on that product down here it actually integrates with another software called myia which I talked earlier about when we were talking about winning products so you can easily go and find ads and competitors

but if you want to throw it straight on your store all you have to do is Click add to my products and then if you go back over to your Shopify store under your products tab that's where you'll see that product all you have to do is Click add to my products and then if you go over here to my products you just click review and publish and within one click publish to my store here all of this will already be on your Shopify store ready to go live and the craziest thing is zendrop will

work with you to sell practically any product you can find I'll show you an example right now if I went over to AliExpress and typed in red eyelight bag you can see so many of these different trending products that I myself was actually thinking about selling recently and then if I go over to Zen drop all I have to do is type in IM massager and I can see countless different variations of these sorts of products and it's going to tell me exactly how much it'll cost to fulfill it as well now if for whatever

reason you come across a product that you cannot find on Zen drop that's why they have 24/7 support and they'll always help you for importing new products that they don't even have but like I said it's extremely rare because they have thousands and thousands of products already listed and ready to go now when you do sign up with zendrop they also have a very cool tool called end drop AI so if I go ahead and click on that and then click authorize it'll allow me to generate in a couple of seconds ad copy for any

of the products on my website in addition they have this expert bot over here on the right hand side which is basically a chat GPT that's a wizard in e-commerce and knows the solution to practically any question that you might have in your Drop Shipping Journey they also have zendrop Academy which is basically ongoing education and support as you continue to scale your drop shipping stores and they've now recently launched print on demand which allows you to take any kind of high quality blank backpacks pants t-shirts socks you name it and print your Brand's logo

directly onto that and then sell it on your website all within a couple of clicks it's pretty insane now of course Zen drop fulfills all of your orders automatically so as soon as your product start getting sales on Shopify you don't have to worry about the product reaching the end consumer they're already doing the work that they've been doing for years on the back end to Quality Control that product triple check it and then release it from their own warehouses in China directly to your customer with the fastest shipping and the best prices without you

having to do anything your store can start to effectively run on autopilot with the help of Zen drop over here on the right hand side at the very top it's very easy under billing to set up your payments and you can pay by credit card by wire you can top up your balance on Zen drop and easily pay for the items that you've sent out but like I said they've also got 24/7 support and help centers if you want to contact them and get any assistance through any of these steps and one of the coolest

parts of this whole process is every single order Zen drop allows you to add a custom thank you card inside of the order as well as a discount coupon code to incentivize that customer to come back and make another purchase all this they do 100% free while still managing to give you guys the best rates in the industry and it's a no-brainer why they've been growing at an incredible rate and helping thousands of drop shippers around the world scale to hundreds of thousands and millions of dollars with their new stores on top of all this

I've been a Zen drop partner for some time now and they've provided me with a special offer to give to you guys much like Tik Tok did much like Shopify I did but even better is they're giving you guys $200 in free order credits straight off the rip so that you can get the ball rolling with your store for practically 100% free I mean you're paying $1 for Shopify you're getting $200 free in orders sent out from zendrop you're getting free ad credits over at Tik Tok if you want to run paid ads and you're

building your entire website in less than 10 minutes for free using the AI there has literally never been a better time to start Shopify Drop Shipping than now and I'm laying out all of the resources in the exact step-by-step blueprint that you need take action so make sure you guys take full advantage of this offer the links will be down below in the description but most importantly start signing up for that store Builder and get the bow rolling get some momentum under you get that first store set up it only takes 5 minutes and from

there just continue to learn continue to grow and sooner or later you'll have a successful store off the ground now just in case you decided to build your own store from scratch without the help of the AI and you just use the Shopify link then I want to show you how to get your private supplier by making sure that you install the Zen Drop app on Shopify and get access to everything I just mentioned so all you have to do for that is go down to the app section and then go over to all recommended

apps which is basically going to take you to this Shopify App Store click this Shopify App Store at the bottom and then at the top you're just going to want to type in zendrop it's going to take you straight to their page you're going to go ahead and click install and then hit open and it's going to take you straight back to that dashboard that we were just at all right now it's time to move on to advertising and marketing so first we'll do a basic overview then we'll cover which platform should you choose meta

Tik Tok snap Snapchat so on and so forth why creative is King today and so much more so starting with the basic overview we've got paid ads so you've got meta which is Facebook and Instagram and you've got Tik Tok you also have uh Pinterest Snapchat tabula so many other different platforms for different social medias but the big ones for drop shippers are meta number one and Tik Tok number two now of course as you build your brand Google and Google shopping campaigns and potentially YouTube ads and all that stuff can come in later on

because it's important to be omnipresent and we'll touch on that later in this module for right now we want to talk about meta and Tik Tok and then maybe we'll talk a bit about Snapchat later as well so paid ads are efficient in the longterm if you want to build a massive company it can be very difficult to do so off of just pumping organic content that being said there are some affiliate strategies and influence or marketing strategies to take you there without spending a dime on paid traffic or more traditional media buying but generally

the most effective the fastest way to scale a long-term brand is with paid ads and it's quick and easy to mass test products so we'll get a little bit into that later now we've got organic marketing so with Organic marketing you create content on platforms like Tik Tok YouTube shorts Instagram reals to go viral and sell your product organic marketing is the best for a beginner starting out with no money because it has an extremely low barrier to entry literally all you need is your iPhone and hopefully the product in hand that you actually plan

on selling with most Drop Shipping products you can order that product on Amazon with like one day shipping however if it's not on Amazon the best thing to do is talk to your supplier and I'll mention that later later on and they'll be able to ship the product out to you very very quickly so that you can start recording so maybe you have a little bit of money so which platform should you choose first to start advertising your Drop Shipping Store well if you have more money and less time so maybe you work a 9

to-5 that pays relatively well you have some extra money that you're making on the side and you really want to get into Ecom you want to replace your income but you don't have much time well I'd recommend going the paid ads route straight from the jump if you don't have a lot of starting Capital so maybe you're young maybe you're in high school maybe you're in University but you have a lot of spare time on your hands to really dive in and learn the art of making creatives then go for organic not only will you

learn so much in this process but you won't have to spend any money and all the sales that you are generating are going to have a much higher net margin because you don't have any AD costs associated with it so I have friends who have sold products to upwards of six figures with just organic marketing but the craziest thing is these friends have taken home more profit than some of my friends who have seven figure stores with paid ads and that's because your margins increase a lot when you're not spending any money on ads to

this friend as an example on 100K I think he took home 65 or $70,000 just from that one Drop Shipping Store in a very short period of time so now you've heard me mention already that creatives are King in 2025 but why are creatives King so even in 2024 as well the single most important factor that determines if your ads are going to perform well both organic and both unpaid is how well you you creatively showcase your product through the video now you want to test as many video creatives and angles as possible to give

each product the proper chance to see if it can be a winner and can be scaled up it's all about attention these days so if your ad can capture attention rather than being boring it will be pushed out to more people platforms like meta and Tik Tok want to keep people as long as they possibly can on their platform they're in the attention economy that's how these massive corporations make all of their money by our eyeballs just feasting on their content 24/7 as they continually service up ads and US advertisers we're paying for meta and

Google and YouTube and Tik Tok to grow but at the same time we're taking a piece off the table and hopefully making some profit through our ads as well but the goal is with these ads is to make them in such a way where the user actually ends up leaving the platform and puts money in our pocket as opposed to staying on and continually puts money in Tik Tok or Instagram's pocket and there's a million ways to do that but you want to craft the most compelling videos as possible that typically really tug on people's

emotional or heart strengths if somebody just sees a product and you're just shoving the features the technicalities and the specifications of what you're selling down their throats they're probably not going to buy it but if you're able to convey a story in such a short period of time and make people ride a little bit of an emotional roller coaster a great way to do this is with beauty products right you see before and afters all the time people are looking at the before body going [ __ ] you know my stomach's getting a little big

I kind of look like this and they're thinking wow if I take this one pill if I do this one magic trick I'll look like this so it's really emotionally triggering them it's taking them out of the dopamine sucking zombie mindset they're in scrolling and allowing them to click on that ad and then they start to enter a new frame of mind and hopefully with your landing page you can capture that sale but really the key here is again making sure you have a product that can be marketed in many different angles creatively and shoot

as much content as possible with that product and make as many ads as possible and that's why content is King moving forward so now these days who you target is determined not only by the ad setup that you do but more or less with the creative that you actually produce so a lot of people don't know this but the algorithms on Facebook and on Tik Tok have become so complex and so Advanced that running ads today is not like how it was 7 years ago where you were hyper targeting all these specific details about the

individual that you want to see or ad but now the algorithm does it all for you and it does by matching up users's behaviors interests and preferences in order for it to do that it needs to be able to have a good picture of what you're selling based on your creative for it to then feed it to the right target audience to hopefully start getting sales right away so again your creative will determine your audience and an example that I like to use all the time is if you use a hot girl in your video

people will watch for longer it's the truth we've split tested it many many times but it's a double-edged sword you have to be careful because if you have a product that has nothing to do with a hot girl but the hot girl is there promoting the product then what happens is Facebook or Tik Tok will serve up that ad to all the people that are most likely to watch that video and interact with it but they might not be interested in the product at all so now you're reaching a whole different audience and yes you're

reaching more of those people but you're not converting any sales these are all important things to be thinking about when you're creating your creative it has to drive purchase intent but it also has to interest people and have those eyeballs watching your video for as long as possible so let's get into a brief meta and Tik Tok ads overview so these days like I said media buying isn't complicated as mentioned before the majority of your efforts should simply be going into your ad creative or your creative process the ad setup for Facebook is quite simple

you want to test your products and creatives using Broad adsets and scale using cbos and increase budgets 20 to 30% as you scale now this is very good news for beginners because basically what I'm saying here is all you need to do is set up a very simple CBO Campaign which basically means that it's allowing Facebook to allocate budget freely throughout your adsets put a couple of adets in there with your creatives inside of your adsets and leave everything else as broad as possible this in 2025 is what's going to give you the best chance

at reaching the target market and selling and then when you do start to see results with this structure all you have to do is increase the ad spend you know before we used to scale campaigns horizontally in so many different ways and the ad structure was always a complete mess but now days everything is done very very simply and that's because of how advanced the algorithms have became so that means you want to focus on what is most in your control and what is most in your control the creative the one thing you want to

do is ensure that you're providing these ad platforms with as many different chances for your video to go viral and make sales and in order to do that to keep playing that Lottery you have to keep putting creatives into the machine which means keep shooting as many videos as possible as your product and loading them in to your ads now with Tik Tok generally you can scale much quicker and harder than you can on Facebook and Facebook's going to be a bit more of a slower scaling process however Tik Tok tends to be much less

consistent than meta ads most people who run ads on Facebook end up doing so for many many years but with Tik Tok I always see people launching a quick campaign to see if they can make a quick Buck on a product and then shutting it down that's not to say that Tik Tok ads can't work in the long term and consistently they definitely can just generally from what I've seen across board Facebook is more stable and Tik Tok is more about virality so because of that low ticket products generally work better on Tik Tok ads

and also likely do the age demographics as well we have a very large percentage of young people on Tik Tok which means less purchasing power but possibly more purchase intent which is why we can see low ticket products going viral on Tik Tok and then some more mid- ticket and high ticket products selling well over the long term on Facebook that's not to say you shouldn't still test your low ticket products on Facebook because a lot of the older demographics are still going to be purchasing products that are cheap but again general rules of thumb

here now with your Tik Tok campaign setup very very similar to Facebook you want to have entirely broad targeting test with tons and tons of creatives I'd argue that creatives are even more important on Tik Tok due to how terribly low people's attention spans are and how much they're craving that next interesting video and then the method that I've been using for scaling is called surf scaling which basically means periodically through the day as you're seeing results coming in you want to incrementally increase your ad spend or your budget in those campaigns to hopefully drive

more sales during those hot periods of the day and at the end of the day you simply put the budget right back down to what it was at the beginning and repeat that process again the next day so the typical structure that I'd have here is a $100 CBO for launch with five ad sets all 100% broad while we test all right so I've blabbed on enough about what ad creatives actually work it's time to show you some real life examples and I'll even show you a product that we are currently running right now successfully

and the ACC creatives that we've made for it so far so firstly I have a good collection of ads for you first one here is this pendant that holds early memories of you know maybe a child a loved one something like that and you can carry it on your keychain you can carry it with you all all that you want it's portable and it has all of those amazing memories right through it so I wanted to show you this ad first because of how simple and easy it is to make I mean this probably took

them no longer than 10 15 minutes to shoot and edit by simply just ordering the product into their house and right away they're getting good views good engagement good likes lots of good good comments people are even asking when's the delivery time on this they want it and so on and so forth so an excellent example of how if you have a product that practically sells itself then all you need to do is shoot that product for about 10 seconds just show it in the content pop a little bit of text the main benefit that

it's going to provide for somebody's life after you've picked out the marketing angle for your target audience and that's literally all it takes now I'll show you an amazing ad that I saw on Facebook recently performing very very well as well and this one is in the beauty space so it's a lip growth tool that plumps your lips gives it that full effect that a lot of women are going after right now and the very good thing about this ad is they've done it before and after in the hook right away so instantly within a

second people who are insecure people who are you know worried about their appearance of their lips and their face are going to see this and see this drastic difference in one second and they're going to be immediately hooked into the rest of the video to see what this product or what this solution is all about so I'll just let it play now that hook was amazing and then it cut very very quickly within a couple seconds to show all the different times and places that she using it and then the effect that she's getting the

end result remember with all these ads the goal here is to sell the desired outcome sell the result don't sell the features you know in this video not once did this girl mention oh this product is made with X and Y ingredients or even something as simple as you know this product fits inside of your bag this product fits inside of your purse whatever all she focused on was the desired result the outcome that somebody would want and you literally have to think about that once selling any product you can't be thinking I want to

sell the product you have to be thinking I want to sell the outcome because at the end of the day people don't care what they're buying think about it I mean I don't care either if I'm buying let's say what am I buying lately let's say I'm buying resources education a course or a mentorship or something that's going to get me to the next level as an entrepreneur in business right I don't care about the model I don't care about the features and the specifications I want to know that my business investment on my education

and my learning and my growth is going to give me return is going to make me money so if the person on the other end who's presenting me the offer who's selling me something can present to me the desired outcome the result the result of purchasing whatever it is that they have to offer and maybe they have a strong guarantee in place as well to really seal the deal well then I'm I'm all in because I'm going to spend my let's say $55,000 and hopefully receive a return much much greater for many months or many

years to come inside of my business and my own operations now if I was buying something personal as well let's say I came across something that's going to get me a shredded sixpack right I don't care about what the device is to be honest it could be anything I don't care how it's used I don't care about the features specifications at the end of the day the only reason why I'm buying this thing is for the desired results so if you can really convey that and strike an emotional cord with your audience in the ad

then you are miles ahead of the game and you're going to be selling way better than everybody else onto the next ad I thought this one was just fantastic Tik Tok ad it says boys why buy her flowers if she's already mine and then it goes men and then it you know kind of shows the example of the man walking in with this one particular product I'd imagine that this one video with 2 million views probably generated like over $3 or $40,000 in Revenue I know it sounds crazy but the ad is just that good

so let me let it play and it's so simple and also this account is blowing up they have other videos that are going viral they're selling this product like crazy right now but what's working so well first of all they're taking exist Trends and and mixing that into the hook it's trending right now on social media for you know women to be talking about boys vers men and you know what men do in a relationship versus what a boy does and things like that it's all over you know the general masses for you page that's

what's getting millions of millions of views so they've taken that narrative and they've found a way to sell their own product through that and what they've done here is they've shown this guy walking in with the product they're probably the ones selling it themselves just filming this in their bedroom and then it's showing just some very high quality closeup video of the product and they can do that because this product sells itself it's very eye-catching it's very appealing just to look at and with a hook like that it's the perfect combination for a video to

go viral and they're running this on Tik Tok ads and they're also posting it on organic and generating great results both with Organic and paid traffic so this is a real winner creative a creative that you post organically that goes viral and then you mix it up a little bit and throw it onto the paid ads platform and you already see great results that's how you know the concept hits the idea hits you're hitting the right target market you have proof of concept the product is amazing and from here it should be smooth scaling with

your store and with your brand until tons more competitors enter the market and long term you're going to have to start raising those competitive barriers to entry but as a beginner drob shipper this is exactly what you're going for and it's the perfect example that I could have shown you guys and on to another Facebook ad that I found I absolutely love this one and I think I'm a bit biased because I also face this sort of problem and lowkey like I'm almost compelled to buy this from watching this and I'll watch it one more

time so you guys can see what's going on but the hook is saying blah blah blah you got this annoying you know space in your bed and it's basically really just targeting people who have a problem with this it's showing the exact problem and then it's showing the exact result and the ad is that simple but what they've done is they've changed the clip every two seconds to keep us engaged keep us wondering what's going to happen next what's the next thing they're throwing down that kind of crack in the bed and again another perfect

example of a product that is such a great Problem Solver for most people it's also definitely inexpensive which is good you want to look for a product that's cheap and relatively light and easy to ship as well and I'd imagine these guys are making a killing now another ad that I found again in the beauty space you can't hear the audio right now but basically it's like a Tik Tok video where this girl is saying this product is going so viral they just restocked of course she had to get some you know and she's going

to see what it's like in the morning so again before and afters go crazy especially on beauty related products fitness health related products you know things that people have a lot of insecurities towards as you can see she's kind of just rambling on about how she's about to go to bed with this and then in the morning she takes off the mask and she's got this clear glass-like skin and I even see like my own girlfriend in bed next to me watching these videos 24/7 so again that goes to show you that these kinds of

videos that you're seeing on your for you page are going completely viral and are also great to take over to PID ads platforms like meta and like Tik Tok and that's how this company is seeing such good results they've likely went out and hired tons of ugc creators to make similar ads like this all right and so here's another Facebook ad that I found which is experience effortless hair removal without the pain and these products have been going around for a while so again just more iterations more advancements more adaptations to these kind of original

IPL like laser hair removal stuff and they're releasing so many different products but this ad has done an excellent job of conveying so much in such a short period of time that by the end of these 42 seconds likely a consumer has all the information they need to know about buying this product and why they should continue with their purchase cuz first it you know highlights somebody very very shocked using it then it's showing them using it in different parts of their body then it's showing the actual science behind the product then it's showing more

irritation more problem solving and then it's showing some amazing results and then talking about how it's painfree clear skin really selling all those key benefits and it's no wonder why the ads performing very well they've been able to do so much with such a short period of time and still make it cohesive and still have every couple seconds keep you engaged and enticed into this product so we reviewed a lot of Beauty productss on ads and if you're starting to pick up what I'm putting down here what I'm basically saying is one of the best

niches to sell products in and the best niches that gives you infinite angles to create content and creatives with is the beauty Niche or better yet even broader the insecurity exploiting Niche so this includes men's products this includes Health Products this includes little things like tummy Shapers or things that you wear underneath your body so also includes products that you use on your face right you got to think what are people 's deepest insecurities and emotional triggers and a lot of them revolve around how a person looks especially for women you know for men there's

many other Industries generally like obtaining Financial Security and uh you know being able to build a family and all these things that are a really big priority a really big insecurity and a big stress for a lot of males but for women and also for for some males of course too a huge insecurity is how they look and there's so many amazing Drop Shipping products that focus on how people look and the before and after results you can get from using them so probably one of the best if not the number one Niche to be

looking at products because of the fact that you can make so many ads that are going to go viral on organic and on paid and that clear before and after is just an amazing hook and such a great transformative video that's going to convert over and over again so my team and I have been using this exact same strategy with ads for the past couple of years and although the ad that I'm going to show you right now doesn't necessarily exploit people's insecurity based on how they look it follows a similar idea and I'll show

you guys what we've been running so here is a folder of ad creatives that I've actually got my girlfriend to spearhead as the main ugc Creator and I'll open some of these ads so you guys can take a look at it so basically I know you probably can't hear the audio right now but what she's doing here is she's explaining the problem how she has this nice bag and she's always putting it on the floor on the oily tables on the dirty chairs she's also worried about people stealing it and then she's selling the solution

with this simple bag hook that attaches to your bag and hangs itself on pretty much any table and so it's a very raw like ugc Style video that could perform on Tik Tok as well as on Facebook and we have so many other variants of this and then we have some trendy ones as well where we're using trending music we're following existing trends like what's in my bag and sorts of different hooks like that which then leads to this bag holder of course and then shows you you know using that bag holder yet again but

at the end of the day the main thing that we're focusing on here is that before and after so showing that before having this product in your life maybe you're going to be worried anxious stressed about people stealing your stuff hijacking your bag or your expensive bag getting dirty being on the floor getting oily on the table and you want it in your sight at all times right next to you clean and safe and that's why you're using this bag holder and so really focusing on the same structure even though it's a slightly different product

it's not necessarily tapping into the insecurities of how people look we can still achieve similar results so in 2025 and moving forward it really is all about your creative if you can just become good enough at every part of Drop Shipping let's say building the website let's say media buying let's say copyrighting but you can focus all your skills and all your time on becoming a master of marketing creatives mixing and matching the right Clips creating the right Hooks and conveying that emotional appeal through every single video then you can become one of the top

drop shippers and go on to build a massive brand just through that skill set I believe it's the most power ful skill set of having an eye for making the right creative that's going to perform and now more than ever because the algorithms are so Advanced they're doing all the heavy lifting for you all that you need to do as a Drop Shipping brand owner is continually pump the right creatives in and results should get better and better which will allow you to scale tremendously over time so that's it for reviewing some of the ad

creatives more resources will be down below in the description and let's get on to the next component all right so now we're going to be diving into how to set up your campaigns or your advertising launch strategy now of course with paid adver iing there's a lot of stuff that comes later on when you're scaling you can build out lookalike audiences you can pull from the existing customer data that you already have and you can even retarget customers that have already taken specific actions on your website and all of this is great but in the

beginning when you're launching a product you don't have access to this and so I need to show you the best and most costeffective way to launch a new advertising campaign from scratch now the good news here is that it's 2025 and unlike when I started back in 2018 2019 the ad algorithms have came such a long way and to be honest with you guys I have a partnership with Tik Tok and Snapchat which means I can give you guys exclusive deals to start running ads which we'll talk about but first and foremost I want to

talk about Facebook I don't have no partnership with Facebook or meta so unfortunately I can't give you free ad credits here but the reason why I want to show you guys Facebook is because meta Facebook whatever you want to call them they pretty much pioneered this [ __ ] I mean Tik Tok Snapchat Pinterest all the other AD platforms they've really just copy pasted everything that met has done and so if you can really understand how to run ads on meta you'll be good to go on pretty much any other platform also Facebook or meta's

advertising algorithm is by far the most advanced I've seen the most consistent results on my stores year-over-year from using Facebook and so have many of my friends that's not to say that Tik Tok Snapchat and Pinterest can't be successful and can't do very very well for your brand especially when it comes to initial test and scaling but it's just to say that I've been the most successful and I've been the most consistent on Facebook and if I can show you guys this it'll give you enough skills to carry out your advertising on multiple platforms so

first and foremost all you have to do is have a Facebook account which I'm pretty sure everybody on the planet has one then you just type in on Google ads manager Facebook and within a few steps you'll easily have set up your first ad account and business manager which will look something like this now this is basically a fresh ad account the reason why you see some campaigns here is because look we're in Q4 so not only are my team and I already running Brands and scaling them up but we're always using fresh ad accounts

to test new products so some of these right here are products we've been testing over the past couple days including this one that we're currently testing today so I'm going to just use this to show you guys exactly what we do for launch strategy and as you can see the proof is in the pudding we are currently running it so this is exactly what we do so basically all you have to do to set up a campaign just like this is hit the green button here that says create then you want to go to sales

and you want to click continue from there you have an option you can use the Advantage Plus shopping Campaign which will maximize your performance according to Facebook with the simpli setup which honestly isn't bad and I do like testing with it but for the most part our tests are all done with a manual setup I then go ahead and click continue and don't worry the manual setup is still super simple as well and then let's just name this new campaign test one and that's pretty much it as you can see the campaign objective is already

set to sales leave the buying type as auction as it is and that's really all you have to do at this point in time then you'll see it automatically creates you your first ad set so we'll call this test ad set one and inside of this ad set you want to make sure on website Drive sales and conversions to your website and then all you have to do is connect your Facebook pixel if you don't have one already it's super simple you just click create new pixel and on your Shopify store you install it under

the marketing channels in Facebook which you guys have already seen when I was showing you around the store so it's super super simple and for now you don't have to mess with any of this but except for daily budget I like to do about $100 USD for a testing budget if I'm launching a new campaign on a fresh product and you want to set it for midnight so it gives your ads a full 24 hours to run properly never want to start them in the middle of the day because you want to allow the Facebook

algorithm to serve it up at the right times to the right customers now here's where things get interesting in the locations so I typically do two different test campaigns to start on every product one of them I test e packet countries which is basically just worldwide with some exclusions which I'll show you in the campaign that we've already set up and then the next campaign I like to test the top five so USA Australia Canada New Zealand and UK because these countries are generally make up 90% of the sales from e-commerce products anyway so I

like to have two separate campaigns going and the reason for this is because in this day and age advertising in the US and some of these top countries specifically has become extremely expensive there are massive corporations and thousands of drop shippers fighting for those ad placements and so the cpms are raising higher and higher now Q4 is the perfect opportunity to also take advantage of other countries where the ad costs isn't as high so that's why I like to run two campaigns at once usually $100 each campaign and that'll give me all the data that

I need to know after just one or two days to know if this product is going to be a hit or not and then just below the ad set here's where you set up the ad so all you have to do is connect your Facebook page which you can make in just a few seconds on Facebook and then down here under manual upload all you'll have to do is Click add media and you can start uploading your ads from wherever they are saved on your computer then you just have to input the link and some

key headlines and descriptions about your product and that's pretty much it now I'm going to show you a live example of how we've actually actually done this to give you guys a bit more detail so inside of this current campaign that we're running I've basically duplicated this ad set 10 times and in every single ad set I have a different ad so the key here is to test as many ads out as possible when testing products and we were able to come up with so many ads because for this product in particular there was so

much content of it already online so as you can see we made a quick Facebook page connected it here went to manual upload single image or video and then inserted our ad then as you can see here I've been using text generation AI lately which basically allows the Facebook algorithm to serve up what they feel is best for that individual customer and we've given them a bunch of different text variations get your Inland Ridge today effortless car cleaning anywhere 4 in1 car vacuum and just given sort of different key headlines taglines or or benefit driven

text about the product and then some kind of description like 10,000 plus happy customers always make sure your call to action is shop now for products and then make sure your website URL and your destination URL takes them to the landing page of that product besides that guys it's literally that easy to set up ads everything is pretty much already done for you in today's day and age and as you can see we've just duplicated this 10 times and used one different ad inside of each ad set that's the current strategy that we're using pretty

much every single product test sometimes it varies a little bit if the product is very very niched down or for whatever reason we don't test USA and Canada and we just test the e packet countries but as you can see this is pretty much the worldwide campaign with some exclusions in a free course Down Below in the description when you guys sign in you'll have access to all these resources such as a list that show you exactly which countries to Target so make sure you take full advantage of that after this video but this is

just to show you guys the General ad setup and how easy it really is to start running ads now once you have your ad campaign all set up all launched as you can see these ones are actively testing today I'm going to show you guys how to read the data and how to understand what you're actually looking at so first thing that you want to do is set up your own columns I've customized mine and called it Ecom but all you have to do here is Click create new preset and it'll take you to this

section where you can go ahead and select each metric that you want to look at I'm just going to show you all the metrics that I currently have selected and why I look at them and why I think that they're important so starting with the first tab here we have results which is obviously just showing us what we're looking for we're looking for purchases so as we can see this one ad set with the one ad already has two purchases today and we've only launched this campaign at $50 which means that this ad set is

getting a $15 cost per result which is pretty good so far the reach and frequency just shows you well the average number of times each account Center saw your ad and the reach will show you basically how many people your ad is reaching then we have amount spent so you can keep track of how much money you're spending on each individual ad set and then we have CPM or cost per Mill so this is basically how much we're paying Facebook to put our ad in front of a thousand eyeballs and so as you can see

it's pretty good on this campaign across the board we're seeing about 5 to $10 cpms now of course this heavily depends on your product and your CPM is influenced by a bunch of different factors that are always fluctuating so it's extremely hard to pinpoint this and to try to work on this but the best way that you can do so is to always feed your test with new creatives give the ad platform as many creatives as possible and see if those cpms drop and you can start getting cheaper traffic now the next things I like

to look at are link clicks which is basically how many clicks that ad has driven towards your website and then cost per click as well so on average how much are you paying for each click and as you can see I like to look at anything under a dollar as generally pretty good on Facebook for most product tests these days so this product test is doing pretty well so far then we have CTR and again what I'm looking for is a good Benchmark here is anywhere from 2% up well if you're looking at 2.5 or

3% or higher that's a pretty solid indication that the ad you've made is relatively engaging and people are clicking on that a 3% CTR basically just means that out of every 100 people that saw your ad 3% of the people got more interested and decided to click on it or take some sort of action so most of the adsets have a pretty good result for CTR here which is leading to an overall pretty cheap cost per click again anything under a dollar for cost per click is pretty good and these metrics I like to look

at sort of alog together now the next metrics of course that we have to look at are your add to carts your checkouts and then finally your purchase and your purchase row as your purchase row as which basically just means return on ad spend calculates for every $1 you spend in ads how much money are you making back and on this ad set here we can see because we already got two sales we're getting $563 for every $1 we put in which so far is a pretty good indication that this has a great chance of

becoming profitable and we can continue to scale this up the overall unique CTR on this ad set is really good as well very a lot of video plays at 100% which is another good metric to look at but overall if you just stick to the metrics I mentioned you'll have a good idea of how your ads are performing now when you start to see more data coming in your ad to carts will pick up your checkouts and hopefully your purchases as well what I usually like to look for as a good Benchmark or ratio is

roughly 5 to 10 % of the people who visit your website should be adding a product to their cart for example if we have 100 website visitors I'm looking for at least 5 to 10 of those people to be browsing things in their cart to be interested of taking that next step now when it comes to the carts for every single person who has a product in their cart a good Benchmark is at least 50% of those people should reach the next step and actually start checking out and then once they've initiated the checkout I'd

say anywhere from 40 to 80% is a good Benchmark in terms of people who should be Act purchasing that product so what I'm saying here is if you have 10 add to carts you should be looking for at least five checkouts initiated and if you have five checkouts initiated you should be looking for at least three purchases and overall those are just good benchmarks but your intuition and experience will grow as you run more ads and I could sit here and get super technical because I love numbers and statistics and talk about ads forever and

I've said this before and I'll say it again cuz I really want to drill at home is don't be so afraid of this stuff the most important thing is that you jump in and you'll build that intuition and experience as you go simply set up a simple launch campaign and then once you have some data after a day or two of it running dive into all the metrics become a little bit of a psycho analyst and try to figure out how to take your campaigns to the next level and what needs to be done on

your website or on your ads in order to make those fixes for example if we have a low CTR that probably means our ad isn't super engaging so we should go back to the drawing board on the ads if we have low checkouts initiated that aren't really hitting my benchmarks that means that something in our checkout process isn't right it's not building enough trust maybe we're scaring people away with too expensive shipping so you have to sort of get an idea of what's going wrong in your funnel and reviewing your ad metrics after every test

and every day will allow you to diagnose the problem and then further split test and work on it until you become successful but again guys anyone who sells you on some crazy Facebook ad strategy and tells you that you have to buy their master class in order to be successful and nobody's doing this right now 99% of that stuff is bull [ __ ] unless they figured out some sort of loophole or hack which I doubt they have cuz I probably would have figured it out too to be honest the truth is your offer you're

creative in your landing page and of course your product matters 10 times more and the media buying will come easy Once you have everything right and then with a few small tweaks and being able to read the data you'll be able to continually improve and hopefully see more and more success until your break even and then profitable and inside of a free communities as well I pay my coaches tens of thousands of dollars a month to Mentor you guys oneon-one and and actually dive into your ad accounts and diagnose what's going wrong and help you

reach the next level so if you're completely brand new to this stuff you've watched this video you've watched my more in-depth videos on running ads as well and you're still sitting there scratching your head going hm I don't know if I'm doing the right thing well then we already have all the resources and all the help available for you guys for 100% free which again hit those links up down in the description because we'll be able to help you with pretty much anything when it comes to Ecom I've been doing this ship for over 5

years and I've built out a really solid team by my side that can diagnose any issue for you guys and take your brand to the next level now with all that being said very similar to Facebook this is what the Tik Tok ads manager looks like and I told you guys everything's a copy paste of meta so if you guys can get used to meta then this stuff will come easy or you can start with Tik Tok you can start with Snapchat and so on and so forth and those skills that you're building as a

media buyer will transfer over to every platform now Google can be a little bit more tricky because it is quite a bit different from Facebook Pinterest Tik Tok and Snapchats but again our team also has comprehensive guides on that so if you want to check that out later on in your journey again all the resource links are down below in the description but as you can see this account recently got penalized because we were running a product test and it did not like one of our campaigns so have to put an appeal through a Tik

Tok and get this account fixed up or open a new one to continue the test which by the way surprise surprise we're testing the 4 in1 makeup pen pretty good product I'd recommend during this time for you guys to test out as well but literally everything's the exact same instead of adet they call it ad group and our structure is very very similar to Facebook we keep everything super wide open and super broad with targeting on Tik Tok but the most important thing that I have for you guys here today is a special offer from

Tik Tok so I'm really encouraging you guys to set up your Tik Tok ad account you don't have to start using it right away but at least fund it because what's going to happen is as soon as you fund your Tik Tok account Tik Tok will give you access to the promo so long as you sign up with a new email that you don't have a Tik Tok ad account on and you're using the link below in the description this Pro will give you double the money that you spent on ads straight back to you

in ad credits which is absolutely wild so for example if you spend $1,200 Tik Tok will give you a free $2,400 which basically means that with every single product test if you're getting a one row as or a $1 back for every dollar you're putting in that would actually be a 3X row as so $3 back for every dollar you're putting in because of the coupon now I have a little secret for you guys it's called the Tik Tok glitch method and I don't know if Tik Tok is going to get pissed off for me

talking about this but basically this is the craziest way that I've been seeing beginners make you know upwards of $10,000 in their first few weeks with Drop Shipping this pretty much guarantees your success even if your product isn't good even if your ads aren't good because like I said if you're just getting a 1x return on ad spend which is very easy to do on pretty much any product then you're basically getting 3x return on ad spend and you'll be profitable right off the rip now of course this promo only goes up to $2,400 in

your first month so all you have to to do is account cycle set up a new email and a new Tik Tok account every single month to claim that promo and continue running the same product that's working on the new account or keep testing new products and I guarantee you most of them are going to be profitable with this crazy hack so I don't want to talk too much about it and exactly how it works on this big video but we have it inside of our free communities the full method step by step for you

guys to take advantage of and it's truly changing a lot of people's lives right now because it's giving them that initial success with Ecom they need and allowing them to build build their startup Capital so much faster that they can then use to scale their brand so definitely go check that out I swear on my life right now guys it's like the number one opportunity for a beginner to get started and make money online today it's that crazy and I've explained most of it to you already except for some few technical things so make sure

you go down below and set up your Tik Tok ads account which will give you that crazy promo now something even crazier is Snapchat reached out to me they wanted to partner with me and they're doing the same deal so we'll also have a link Down Below in the description for Snapchat CH ads you'll get taken to a page just like this within a few steps you'll be able to set up your first ad account with them and you'll actually get a promo for ad credits back into your account which is pretty crazy and allows

you to basically get paid for testing your Drop Shipping products and not only that but if you pair that with the supplier deal I'm giving you guys where you get $200 in free order credits with Zen drop plus the free stores that we have for you guys literally you could get started with paid ads basically for free or basically getting paid to do it you're basically starting with zero Financial barriers to entry this YouTube video alone took me like almost a year to create and I'm putting everything I have into it for you guys including

with all the resources that I have jam-packed into the description of this video truly change your life while you're down there smash that like button for me cuz it means the world to me to know that this video is getting out to more people and everything that I've worked so hard on is truly going to impact and change lives with that being said guys it's been like 25 minutes already of talking about the ad setup and I didn't want to go too much more in detail than this because I don't want to overwhelm you with

something that is less important the whole goal of this video is to give you guys a more Clear Vision and focus I know when I started I hated watching YouTube videos that overwhelmed me with so much that I didn't know yet I needed to know exactly how to get started and this video is the perfect guide again if you want help scaling and hitting the next level this video is not the guide for you if you're already making you know 20 $30,000 a month plus then that's why we have all the resources down in the

description as well for you to take further action so anyways that's it for the initial ad setup let's move on to the next part all right so now let's touch on other advertising methods like I said it's best to master either meta or Tik Tok ads first because they'll have the highest Roi for you starting out with Ecom but once you have meta and Tik Tok running you should Branch out into other AD channels like Google Pinterest or SnapChat now most importantly for those of you who are starting out very very little funds or even

zerar the organic guide so finding the right organic product or the product that's going to go viral without spending money on ads and deciding when it's time to move into paid ads so obviously the goal with Organic is to make as much money as possible ideally a lot of that profit because you're not spending money on ads and then take money and move it into the ad platforms and try to scale up more consistently over time so number one finding the right product now organic products generally differ from products that work best with paid ads

these are products that are extremely viral so ideally they're super unique super flashy catch people off guard in the first second or two just from looking at the video but are extremely easy to Market so like I said you'll need to make dozens and dozens of videos for the products that you select so you need to make sure that it's easy to do so and easy to get some of those videos to go viral and generally low ticket customers on Tik Tok which is where you're going to be posting most of the organic content have

less buying power than those on meta or Google so products that are generally $30 or less will work best when it comes to the organic method now the product research strategy here is to find a unique product that matches the criteria through scrolling Tik Tok and looking at competitors you want this product to be fairly recent within this month so that you know that it's still going viral and it's not some dead Trend that was working 2 years ago products come and go very quickly on organic so you need to be the first or one

of the first to Market this is very very important because a lot of social media is based on Trends and what's trending one month might not be trending the next month so if you can capitalize on an existing Trend or an existing product that everyone's talking about sell it as much as possible through free traffic and then use that money to go over to paid ads and find a more consistent way to scale it even when the trend isn't as popping that would be your goal so generally the steps here are as follows first thing

that you want to do is order the product when it comes to paid ads you can take some content from online and turn them into ads in the beginning but when it comes to organic the content that's already online of the product probably isn't going to be be good enough to go viral because otherwise it would have already went viral like I said you want to be one of the first to Market it so the best thing to do here is to order the product yourself and start creating viral videos with it now like I

said you can usually find any product on Amazon in one-day shipping but if you can't don't just stop because that might mean that the product is even more unique and exclusive and the best thing to do is ask your supplier if they can ship it to you with DHL shipping which is generally a couple days to North America so you can get your hands on the product fast start filming creatives then you need a posting strategy I like to keep things very simple I actually do this for my personal brand as well and that's posting

content about three times a day on short form platforms so you can create a Tik Tok account and an Instagram account make three videos a day and release them at different times throughout the day and see how they perform now when you're starting to see some success and you want to go all in on your organic strategy once you reach a th000 followers create your store and double down on the product so in the beginning you don't necessarily have to build a website or even set everything up you just want to see if the product

has some life if it's going to do well so you start creating a little bit of videos around that product or around the trend or even in the industry here and if you're seeing some followers come in some views come in then you know okay now it's time for me to build a beautiful landing page a website and go all in on promoting this product and one of the best sneaky strategies to do here is let's say you have a Tik Tok account and you posted a few viral videos but they're not really driving purchase

intent you're going to have a lot of comments on these viral videos then you have to reply to these comments and create more of a direct selling video for that product and what it's going to do it's going to retarget all the people who came in and watch that viral video and it's going to push them over the edge to want to go check out your website and purchase your product this is a strategy that countless brands are employing right now with their organic on Tik Tok and it's performing very very well all right so

now it's time to talk about taking this organic operation up a notch when should you move into paid ads well once you validate the product is working focus on building up Capital first after a few weeks you can start running some paid ad tests with some of your existing content the real powerhouse here is the fact that you've already created so much content for your product and you already know what works you already know what's capturing attention what's bringing sales so all you have to do is mix these ad creatives into your paid advertising campaigns

and the results should work a lot better than if you just started with a brand new product test on paid ads and you never went the organic route first so another big advantage to validating the proof of concept the market the product itself and making sure you're getting sales before you start spending money on ads now another super important part of your creative process also your website your ad campaigns it kind of relates to everything is not only how you shoot your videos but your copyrighting what words are you using what ways are you incentivizing

people through language to actually go ahead and purchase your product how to use Ai and where to learn these skills so first of all why is copywriting important well it's the actual text and copy on your website you're also using that in your ads and countless other places copy is what makes people feel emotions about your product and gives them a reason to buy where can you learn well there's traditional education so university courses books like cashvertising copywriters handbook and overd deliver are great books to start with there's also reading reviews so read reviews about

the product on Amazon to get a deeper understanding of the product people's needs and wants and that'll allow you to craft more compelling copy and to sell the benefit and not just the features this is the overarching rule of copywriting when it comes to a product you're not selling the features and specifications I could care less about the amount of megapixels inside of this camera but I want to know the benefits I want to know the outcome I want to know the desired result of me spending my hard-earned money on a product like this and

through powerful compelling copyrighting you can convey that message to your target market another great place to learn is online there are many free and paid resources there's Reddit threads there's Twitter there's even just scrolling social media and getting a feel for what people are writing in their their own personal Brands and their own content that's really hitting well hitting on those emotional triggers and driving people to further make an action with that individual the main framework I like to follow with copyrighting is called keep it stupid simple or kiss so we'll now go over some

live examples of stores that my team and I are launching and the exact copyright that we are using and why so by now you're starting to understand the fundamentals and the basics of getting your first Drop Shipping Store off the ground what would it actually take to have some real success well I wanted to show you guys that so what I did is I ran up a brand new Drop Shipping Store to over $50,000 just in the past couple weeks to show you guys exactly what it takes to find success with this business model and

as you can see now we're looking at an actual analytics dashboard that has some real results so you can see over a th000 orders in the past couple weeks here alone 59,000 store sessions a conversion rate of 1.65% which I could improve over time and actually I'm going to continue scaling this product there's a few things that I want to change before we continue to scale up again but just a few days ago we were doing over $7,000 USD per day and it only took us one week of aggressive scaling to get there and just

for some more proof as you guys can see here's all the orders coming in these are real people most of them in the United States but we also targeted a few other countries as well and firstly we haven't really touched on any apps other than zendrop which is what you need to get started but after that there are a bunch of different apps that can help you scale the next apps that are the most important for you will be a review which is basically a reviews importer that allows you in seconds to add so many

different reviews and more trust to your website and your product pages which I'll show you in a moment and then another really important app here is omnisend for email marketing so the best thing about omnisend and why I've switched over from other email service providers is simply because they have the best customer support the most affordable rates and they have the easiest and cleanest system to use this is my dashboard here inside of the audience tab you can see all the different contacts and subscribers that I'll have for each new store because this is a

new store we barely have any email subscribers it's only been a couple of weeks guys but on larger stores you start to build a much bigger audience and then very easily from here you can create email campaigns and automations in just a few clicks they also make it extremely easy to integrate with Shopify all you have to do is go to the Shopify App Store type in omnisend and then go ahead and click install and in one click it's going to pair omnisend with your Shopify store load all of your contacts from Shopify up and

you'll be ready to start tapping into email marketing and all the extra Revenue you can start bringing in from all those customers that abandon your checkout or are waiting to grab a good deal and purchase your product and like I said in recent times I've migrated over from all the other email service providers I've used to omnisend for every single new store that I run up on top of that omnisend has assured me that if I integrated them inside of my e-commerce team and shared them with my community they'll keep it 100% free for you

guys to open up a new account and start using omnisend of course you're going to need to pay a small amount as you start getting email contact and send out more email flows but like I said they have the most affordable rates so if you're interested I'll leave the link Down Below in the description to omnisend as well now besides reviews and email marketing a few other important apps to cover is reconvert so reconvert basically adds an additional sales page after somebody is already purchased offering them discounts offering them other products and really trying to

bring them back to your store so you can increase that average order value as high as possible and make the most on every dollar you spend on paid ads on top of that self-explanatory but we have a currency converter Tri wh to track our profits and a couple other things dependent on the product that aren't as important but those are the few that you should definitely be looking at when starting to scale and of course as you can see those are the apps we've actually used to help us generate the results that we have now

most importantly let's show you what a good website looks like that's actually converting and yes I'm going to reveal my product right now so hopefully you guys won't steal it from me but as you can see we've been selling this jellyfish lamp now it's came a bit of a decent way from the original AI store I mean we blacked out the theme we changed the logos we brought in different images and we just cleaned it up and gave it a much more branded feel as you can see reviews are super important in today's day and

age and we have some quality reviews with good pictures and wellth thought out text most of them being five-star but sprinkle in a couple others just so people don't think that they're all fake and then above here I usually like to have some drop down frequently asked questions as you can see a lot of stuff we've already touched on just super simple benefit driven text nothing too crazy very easy on the eyes very easy for people to read what's in import and then a couple clean images and Gifts showing the product in use and that's

literally it now we are managing to get a pretty high average order value on these suckers because of this you know when we first started the store we were thinking that people wouldn't want to buy the exact same product twice so we were thinking on a lot of ways that we could increase our average order value but we decided to just test this out and to our surprise a lot of people were buying two or maybe even three of these lamps and we then realized that the reason for that was well one they could be

buying it as gifts but it's more likely that people have two sides to their bed and a lot of people like symmetry they like the aesthetic to be clean they don't like stuff out of place and out of order and so a lot of our customers actually told us that they're buying two lamps one on either side of their bed so it makes sense and then also of course people want to gift it people want to place them in other rooms so these quantity upsells actually started to make a big difference and started to make

us much more profitable which takes me to my next point that I want to talk about which is the offer the offer is so important as you guys can see right now we're testing a new offer called fall sale is live we basically have these quantity braks Where we make it cheaper and cheaper for the person to purchase more lamps and then of course we have an additional save 50% because we have all this stuff in place and congruent sales across the ads the home banner and more it proves to be more effective what I'd

recommend for you guys is to always split test your offer as much as you're split testing your product images as much as you're split testing your ads even because the offer is one of the most important things and and chances are if you just use a standard offer you don't have any urgency scarcity you don't entice people with some kind of sale some kind of buy one get one free quantity breaks upsells buy 1 get two free there's a million different offers you can think of and you're just going to have to test them over

and over again to see what resonates and what hits the hardest with your target market once you've landed on a winning offer you can continue to scale that up but keep split testing offers here and there to see if your audience will respond better to something else and more sales will start rolling through while also keeping in mind cross celles bundles and upsells to increase that average order value which is something we're yet to do on the store and the fact that we've already been quite profitable over the past couple weeks makes us really excited

because when we start adding in other products and building out this store further we know we can become even more profitable and we're already sitting at around 20 to 25% profit margins which isn't bad considering we just started the store and scaled it up to over $50,000 so I could give you guys all the theory in the world but at the end of of the day one of the best ways to actually go about learning this stuff is to look at some real life examples or some brands that are doing very well and the first

one that I have here is oxy bio and I want you guys to take a good look at this landing page the overall website and the landing page really makes you feel like you just landed on a professional brand even though these guys started out Drop Shipping and they've started to scale right from the beginning they've made it appear that they have a professional brand and they've been doing this for years that's the kind of trust that you want to bring to your potential customers and you can see that they've done an amazing job by

having such highquality reviews that's one of the most important things today and they've got over 10,000 reviews with some amazing pictures and some high quality text on all of them similarly to what I was showing you guys when you build out your own landing pages for products like this it's really good to have frequently ask questions for some of the most important questions that your clients might be asking and over time you'll start to figure out what these questions are when more and more customers start hitting your inbox with specific questions around the product you

able to see feedback on your ads in the comments below just see what your customers are wanting to know about your product as you guys can see they've done a good job of choosing a handful of questions that really would give the potential customer everything they need to know before going forward and making a purchase with this product and I really like what they've done here with this little comparison tab between their brand and other knockoffs or other competitors on the market and they've really differentiated themselves and shown the competitive Advantage they have as opposed

to anybody else who's selling a similar product now as you start to scale with Drop Shipping you can then start to Brand your products and they've done an excellent job of that right here as you guys can see they've put their logos and their branding on the products as well as the packaging for the product itself and I'd even imagine that when the Box arrives at your house you'd probably have a little bit more than just the Box itself it'd probably come with an instruction manual and some other little goodies as well to really give

you a strong user experience and that's what you should be looking to create when taking your Drop Shipping Store up to the next level and turning it into a brand they have tons of high quality custom content and that's a very common theme you'll see amongst some of the best landing pages the best products and the best stores they're not using the generic images from AliExpress or from Google search they've taken the extra time to make their own content at home even if these are the people selling the product themselves they've made it look like

they've hired professionals they've hired actors and they've taken things to another level with their brand now of course a lot of the copyrighting and a lot of the comparisons the before and afters depend on the product itself but generally on a product like this one that has a high perceived value and is really supposed to make a difference in your life you want to provide a little a little bit more information rather than less because if somebody's going to buy this they want to know that they're going to be getting the desired result that they're

looking for and it's images like these with the clear before and after comparisons and even the scientific Graphics as well that illustrate exactly how you're going to increase your lung capacity have less fatigue better sleep and lower stress through using their product as you can see they also have the quantity break discounts here if you buy more than one product not only are you saving money but you're also getting free shipping as well and they've even highlighted the buy two of them as the most popular option to incentivize people to buy two instead of one

thus increasing their average order value and making them more profitable so overall this is a pretty great example of a landing page at the level that you would need to take yours to in order to scale to those six figure months and Beyond now another website that I have in a completely different Niche here is called North carry and these guys are kind of in the outdoor traveling or backpacking in Niche and one thing that they've done differently is they've one offered a lot of the products in different colors and different variants but two they

have a good mix of Studio photos as well as lifestyle photos for their product images because this shows people exactly what they're going to get the product itself it also shows people the product in use so they can start to imagine how they would look with this product and the type of functionality it's going to bring into their life as well again you can see five stars with over 5,000 reviews they've put a lot of effort into bringing in highquality reviews and probably put the top ones at the top of the landing page as well

to really push those customers over the edge because when you think about it you know if you're browsing a website and you're buying a product and same goes for me I'm not going to scroll through 5,000 reviews I just like to see that there's a lot of reviews there it builds trust with me and I'll probably look at the top few so you want to make sure you guys are showcasing the top five or top 10 reviews right there on the product page without people having to scroll to different pages and make sure those reviews

are of the highest quality again they have frequently asked questions here as well and because this product requires a little bit less explanation than the previous one we looked at they focused more on key taglines and benefit driven copy and just having a couple really high quality custom images and again another comparison between their product and somebody else's product to really show you the difference that you're going to get when you purchase an item with North carrot now onto to the next product this is a website in the beauty space and as you guys can

see here they've done a good job of bundling in different products so it's very easy for you to come on this site you know initially want to buy a full body razor and then easily add body scrubs to your cart a skin exfoliation glove because they know that somebody who's already interested in this kind of product will likely be interested in these other products as well and what better way to offer it to you than to put it all together in one bundle and even offer you a cheaper price if you're willing to add these

additional products into the bundle but if you notice one thing about all these sites that really helps to build trust and make you feel like you're on a branded site as opposed to Just A Drop Shipping site that was set up in minutes again with the high quality reviews and because this product is pretty self-explanatory as well they have a few technical details in the drop down but they've really focused on that benefit driven copy and a couple of highquality images as well another common theme you're seeing between all these websites doing extremely well right

now is the before and after or the comparison with other competitors so you can see with lavora you're getting painless waterproof affordable reusable and an easy to use device versus the others You're simply not getting some of those same functionalities and features besides that the website's pretty simple it's got the basic Contact track your order page and Shop just like a website that you'd have set up in a few minutes but I think the key thing here when looking at a lot of these websites doing very well is that they've really removed as much friction

as possible from the buying process they've focused on a few things that are super important like testimonials reviews and highquality content they haven't hit you with massive paragraphs that nobody wants to read at the end of the day your job when creating a landing page is to get customers to that check out as quickly as possible and in the beginning I'm not a big fan of having pop-up spin the wheels and all this kind of urgency or scarcity crap because at the end of the day you don't have a massive customer list you don't have

have all of this data you haven't built up your brand yet so why would anybody be interested in spinning that wheel for some kind of special item or some kind of freebie because they don't trust you enough yet your whole purpose of launching this store in this new landing page is to get people from point A to point B as fast as possible once you've done that and you've collected the customers's information that's when you can later follow up with them via email and you can give them all kinds of special offers unique discounts and

encourage them to come back and be a repeat client but in the beginning if you haven't won them over if you haven't sold them a great product and provided them a good experience just yet then why would anybody care about all this stuff and I think a lot of you guys get confused and you try to do way too much too early on because bigger brands are doing so but you have to remember that bigger Brands aren't operating the same way as drop shippers you got to think if somebody's already in the frame of mind

to buy a product they'll go to a bigger brand a brand that they trust you know if I was in the frame of mind to buy a phone I would go to Apple and when I went to Apple I would love it if I got hit with some kind of exclusive deal or discount because I already know trust and love the brand but if I simply got an ad and they were trying to catch me on impulse I would be way too overwhelmed if all these popup Wheels started coming up on my screen and I

would probably just end up leaving so until you've won that customer over the name of the game is removing as much friction as possible and making it super easy to go from point a point B and one of the ways a lot of these websites do this is simple drop- down menus when choosing the variants and not offering way too many variants at once again you don't want to overwhelm and confuse the customer you just want to provide them with a great product and then you can start building the brand further out from there so

how can chat GPT fit into all of this as well well let me be clear you don't want to solely rely on chat GPT because it won't sound all that natural especially if you use it for your entire store that being said you can use chat GPT to generate you ideas and combine them with your own ideas and there's a million use cases for this try typing on chat gbt find me 10 viral hooks to use when selling this product try loading it up with a few reviews from Amazon and say can you please take

these reviews and figure out the main reason people are buying this product or why they would want to and they'll give you some ideas to help with your copyrighting now there's really endless things you can ask chat GPT but my point here is that you just don't want to ask at simple prompts and copy and paste that directly into everything you're doing because you're going to get robotic results if you want human results humans want to listen to other humans they want you to know that you feel their pain you feel what they're going through

and you're providing them a solution and so the the only way to do that I believe as of now is to use human language but use chat GPT to give you all the data and insights in order to create that so that's why I'd say depending on your current skill set leverage AI more if you need more assistance on all this stuff but if you've sharpened your copywriting expertise enough and then use AI to help you generate ideas and look for ways to improve your copywriting but you should write it from your own expertise instead

of just copy and pasting you can also use chat gbt to help you script the text inside of your ads and on your ads itself all right so moving on to talk a little bit about affiliate marketing so first of all what is affiliate marketing for your Drop Shipping Store and how would you actually go about using it and secondly affiliate marketing has the potential to explode your sales and your success so you want to pay attention for this one number one what is affiliate marketing so affiliate marketing is the type of marketing in which

you reward your Affiliates for each customer brought in so let's say I'm selling a product and I'm telling you hey if you want to create some content for me on your Tik Tok and Instagram all you have to do is put a link in the bio and every time you make a sale I will pay you 20% or whatever agreed upon percentage we make for selling that product and so this is an excellent way for creators influencers people who are good on camera to grow a crazy income stream for themselves while you're able to profit

on every single item that somebody purchases through one of these creaters now why it's so good to do this is because it's not like paid ads where you're risking spending a lot of money and not getting a sale because affiliate marketing is you only have to pay the affiliate when they bring in a sale so therefore you don't have to risk spending any money up front that affiliate is already going to make you the money and then you simply pay them the percentage because they brought you that customer so Affiliates can sign up to promote

your services or your product and they can earn a commission for each sale that comes from them and affiliate marketing can help you gain massive momentum for your new business so with Drop Shipping in particular the best app that I found is called social snowball and social snowball in the Shopify app store is an app that lets you set up an affiliate portal directly inside of Shopify this will take care of Simply generating links for all your different Affiliates to use managing all of the Affiliates for your brand and paying them directly when sales come

in for your business now another good practice here is to build Sops so if you're experienced yourself with creating ads and you know what's going to work well and what's going to sell your product then you should build some Sops and create guides for your Affiliates on how to make high converting videos so they can promote your products even better and you guys can both make money it's a win-win scario here and lastly once you have all this set up it's time to push it to as many creators as possible ideally you want to hire

someone longterm to scout out new Affiliates and new recruits and bring them in and keep exponentially scaling the program and you're only making more and more money with every single affiliate on board pushing content not to mention another crazy Advantage is that you can use all of that content for your ads for your websites for various other purposes and you're getting it for free from all of your Affiliates so it truly is quite a crazy system when you have Affiliates who want to do this for you now with influencer marketing things get a little bit

different so influencer marketing is basically a form of marketing where you can collaborate with viral influencers or even celebrities on social media typically for a flat rate though you can also structure it on commissions or affiliate or however you like but the reason why I say flat rate is because usually celebrities or larger influencers get tons of messages to become an Affiliates because obviously it's well worth it for their brand if they're bringing in tons and tons of exposure and so these people are just like eh another person wants to make me an affiliate I'm

good they won't even answer you but if you can afford their rates whatever their rates are maybe they have rates maybe they don't maybe you just negotiate with them typically you can pay Upfront for them to create content with your product and then you'll make money on all the sales that come in but also the big key here is that you can use that content as massive social proof on your websites you can use it in your ads and particularly if it's somebody really famous or really viral and that's even better and it's giving you

a massive increase in Social proof and giving you tons of chances to to perform well with that piece of content in various other ways so influencer marketing can be very powerful because the influencer's audience base is more likely to trust your brand and product if their favorite influencer endorses it so how to find influencer as well you can find them anywhere Instagram Facebook Tik Tok YouTube but first think about where your customers are spending their Time online if you're already having some success on Tik Tok then maybe you should stick to Tik Tok if you're

already having some success on Facebook maybe you should look on Facebook and find some Instagram influencers so then you're going to want to go there and search for figures of Authority in that Niche once you've located your influencers it's time to reach out to them with a proposal to start working together all right on to the next component which is scaling your store so preparing to scale charge backs and payment processors when to go Omni Channel and eventually building a 7figure brand and Beyond so before you scale you want to verify the reliability of your

supplier and double check the product quality you want to automate customer support by building a dedicated team hiring those virtual assistants as we talked about earlier and doubling down on having a creative process or system that that constantly brings you in new content and new creatives for your product an affiliate system is a very good way to always have this content coming in but first let's talk about managing chargebacks we haven't spoke on that yet basically how not to get effed over you want to keep your customer service on points and your customers happy everything

here revolves around just keeping your customers happy giving them a good user experience that's it now if your chargeback or dispute rate increases to over 2% over 3% and grows you might start to have some serious issues at first you might face holds so the payment processor will actually hold a portion of your income which is very very difficult for cash flow reasons especially when you're trying to scale and you don't have millions of dollars in the bank and then beyond that they can just straight up shut down your account they can hold your money

for extended periods of time so to make sure you don't get caught up in any of these positions if you see your dispute rate Rising then it might be time to look at getting a high-risk Merchant when necessary there's tons of people talking about these payment processes on Twitter Twi I'm sure you'll be able to find one online relatively easily but to avoid that route altogether number one you don't want to sell crap products that break on delivery and number two you want to ensure that you're working with the right supplier which is why I

touched so much on the supplier section earlier because if you're using Zen drop if you're using a supplier that triple checks their products for quality and ensures that it's never showing up damaged it's always showing up on time it's never broken then you shouldn't have to worry too much about disputes and if your customer support agent is trained well to handle any inquiries that customers may have or even give people bonuses give people coupon codes for future purchases just really making your customers feel happy and a part of the brand then again these are all

things that can ensure your dispute rate stays down and you don't get screwed over another thing you want to do while you're scaling is you want to consider going Omni channel so I touched on this earlier but having Omni presences basically means that you are in so many different areas or you have so many different touch points with your customers so you know big companies like Red Bull they host Live Events other companies do seminars I'm not talking about that stuff when it comes to drop shipping maybe in the future you can get into those

sorts of touch points as well but I'm talking about email marketing I'm talking about SMS marketing I'm talking about Instagram Facebook Twitter LinkedIn Snapchat ads as many different platforms as possible so that you can find customers who like to hang out in all these different places and that way you're always in the back of people's minds as well if a loyal customer of yours follows you on Instagram and on uh Twitter then one day they open up Instagram oh they see you again they open up Twitter they see you again and after a few touch

points you're always going to be in the back of their mind and they're much more likely to think oh I need to buy that product from so and so and they're going to go to your website and buy it so it's really just about connecting with people in as many different mediums as possible and this is super important for brand recognition building more brand recognition will help you stand out in the market and ultimately attract new customers they say it takes people about seven times to see your product your service your ad your business to

convert with Drop Shipping obviously obiously we're trying to do that in one the whole goal is to make people buy on impulse but as you're starting to scale into a brand you got to keep in mind especially as your prices raise that people need to make educated informed decisions before just spending their hard earn money with you and so typically you're going to need to connect with them on multiple different touch points before they're ready to be pushed over the edge and purchase your product so on average it takes seven touch points let's try to

hit as many of those as possible and try to keep our customers always thinking about us or our potential customers ready to buy now another thing to keep in mind when taking your Drop Shipping Store into a brand is that you want to focus on the product and the customer experience more than anything so everything we talked about with scaling is great but when it comes to building that seven figure brand and Beyond you should really be thinking outside of the box at this point how is your packaging how's the customer feel when they receive

your product you know when we receive an iPhone and we open it and we're taking off that that screen protector just that feeling right there is something that's so memorable and so enjoyable about our customer experience that it addicts us to Apple makes us want to go back and purchase that new product next year so all these things are super important to keep in mind you know later down the line with your Drop Shipping Store you're not confined to just selling that product or the other few products that you found from your supplier rather once

you have money your business is doing well this is where you can really transfer from Drop Shipping to an established e-commerce brand and to do so you can innovate on your existing product you can take the product you can start designing new mockups or new iterations on how you're going to improve it new features maybe you want to make a version 2.0 of your product and all of a sudden right then and there you're no longer a drop shipper you're just a full-fledged brand owner because you're out here creating products you're out here innovating you're

out here hiring teams of people to do research and come up with new ways to improve your existing offerings and improve that customer experience and I know this stuff will come a lot later for you guys but it's important to just keep it in mind now so again going Omni Channel and building that strong brand presence iterating on the product focusing on the user experience from from everything down to customer support all the way to packaging and how your product shows up how it feels how it looks ultimately how someone's going to feel when they

go through the entire process of shopping with you of receiving their order and then going on to use the product that you sold them and of course building teams and automating okay so now the last thing that we need to touch base on is maybe you've built that seven figure brand maybe you've taken it higher or maybe you built the entire business in the first place from scratch with the idea that you wanted to sell it in a couple years and so this is called doing an exit and so when you should sell your store

or the different methods of selling are some things that I'm going to touch on quickly so I'd say at least 8 months of consistent growth and likely 2 to 3 years of actually operating the business would be a good time to consider selling it if you want to anything before that if you don't have consistent growth if you don't have at least two years under your belt of operating this business people are going to look at it as a trend as a fad as a quick buck and they're not going to want to invest they're

not going to want to buy your business because they feel like you just got lucky and you made a quick Buck running up up this product people want to buy something that they know can make the money residually forever and that brand can grow into something much bigger with their expertise with their skill set maybe they're going to hire a CEO maybe they want to kick back and so a lot of people who build businesses to exit from the beginning they're focusing on how can I make this as automated and as easy as possible for

a new owner to take on in the future and have a passive income stream for themselves while the brand is still growing and they're setting up all these things in place to make their store more attractors to a potenti poal buyer so a couple reasons why you should sell your store is maybe if you have a team in place to continue growing the business but you need Capital Upfront for a new investment you're going to make or a new business you want to start that isn't related to it people change their mind maybe you want

to do something else right so that would be a good point in time for you to be like all right I want to get my hands out of this I want to sell it I want my cash I want to do something else right also maybe you no longer want to run the business anymore maybe yes you are the CEO you're focusing on a lot of operations day to day but you're like pulling your hair out and you're like damn like I need a break I need a couple years to go and kick back on

a beach I've made a few million bucks especially after I exit this brand I'm good sure then maybe that's where you're at and you want to sell it nothing wrong with that there's a million reasons as to why you might want to sell your brand When You Reach this point and there's a million reasons as to why somebody might want to buy it so these are all things to keep in mind and when it gets to this point there's a few different things that can help so I actually sold one of my first drop shipping

stores ever on flipa they featured my store on a massive email campaign to hundreds of thousands of users they plac me in right on the home screen of their page of course course I paid for it a bit but I started getting lots of inquiries and I settled on a deal with somebody and so flipa and exchange Marketplace and these type of websites that allow you to easily transact with potential people looking to buy and you selling is a good option but also going directly through a broker will help you sell your business and find

a buyer could be a good option as well it's a pretty hands-off process because they take care of a lot of it for you but generally they take a higher percentage from that sale than an online Marketplace like flipa or exchange so that's something to keep in mind there as well you could also go out and find a buyer yourself now you'd really have to make sure you have a good lawyer in place you have the right contracts and you're finding the right way to satisfy both parties maybe using escrow so the money doesn't get

released until you know you've done your end of the job and you can make buyer feel safe and feel and trust you as well there's really a lot of things that go into this and this video isn't meant to be walking you guys through how to exit a brand it's just to give you an idea of what could come later down the line for you in the future that's pretty much it for the Drop Shipping module of the Gen Z millionaires Playbook but don't go anywhere because we have crazy mod modules coming next that'll teach

you everything you need to know about making millions of dollars at a young age in the online world now just to recap on screen now are the sections throughout this module so if you want to go back if you want to take notes if you want to save or send any of these sub modules to anybody out there friends and family it' be greatly appreciated take a screenshot remember each part of this section also comment down below something that you learned from this module smash a huge thumbs up cuz I've really put everything on the

line for this video for you guys and don't forget to take advant anage of all the resources everything you'll need will be down below in the description as well as the perfect pairing and companion for this video which is full documents PDFs guides walkthroughs everything you could imagine to find success with Drop Shipping and in the online World in general with that being said thank you guys so much and I'll see you in the next module peace [Music] good [Music] Right congratulations this is [Music] [Music] [Music] welcome to the module on starting an agency or

becoming a freelancer and this is actually one of my favorite things to talk about because this is how I got my start in online business see when I was just 18 years old I didn't really have any kind of skills any money fancy degree special talent anything like that and so what I did was I started reaching out to local clients in my area and these are people you know from restaurants to gyms to pubs to yoga studios and what have you and I offer to do a little bit of work for them in various

different forms with the main goal being to improve their business in some way shape or form now I'll tell you a little bit more about what I focused in on and what I think is the best route for you guys starting out in just a moment here before we get started I want to mention that this is one of those business models that is extremely scalable which is why I'm talking about both freelancing and starting an agency because truth is you can start freelancing from probably the age of like 13 14 uh behind your computer

computer screen at home and then over time you can start to turn that into an agency if you want to scale it higher and higher onboard more clients and start to build a team around you so that you can do more work so you really have a lot of flexibility and a lot of options with this business model and it's perfect for somebody who wants to build a solid source of cash flow coming in every single month or somebody starting from complete scratch who doesn't really have any skills built up additionally there's also a new

thing called drop servicing which is very similar to drop shipping and in this case instead of Drop Shipping physical products what you're doing is in a sense Drop Shipping services for other businesses let's say that I approach a local gym and I say I'm going to get them more clients by running lead generation campaigns on Facebook now I don't actually have to know how to run a lead generation campaign on Facebook which is so crazy I can turn to upwork Fiverr somebody in my network and quite easily find somebody in a matter of hours who's

able to fulfill that job and then all I'm doing is I'm connecting the client with the person who's able to do the job and I'm keeping all that profit in between much like you would when Drop Shipping a physical product but now that you have a little bit of an idea about what all this agency stuff is let's just dive straight into it so in short again an agency is a business where you are solving a specific problem somebody is having within their business where you essentially become a service provider to any business so you

can build your agency around anything and like I said you can actually start by freelancing and doing this work for somebody first and then over time you can start to hire a team and start to do it at scale or you can take the drop servicing approach keep that in mind when I go over everything in this module so your services could be Facebook ads Google ads Tik Tok ads uh influencer marketing ugc marketing copywriting email marketing cold emailing cold calling sales I mean the list really goes on in terms of what type of service

you can provide for a business and over time you can start to offer multiple different Services you can put together packages you can add in all sorts of upsells but in the beginning I would recommend niching down and selecting one area to get really really good at so you can start to be the go-to person in the space at least in your city or your area for whatever it is that a potential client needs done my first business was actually a lead generation agency so at NCL marketing we helped local businesses get more leads by

running Facebook lead gen campaigns and Google search ads now I successfully ran and hired classmates in my University to scale to over $22,000 per month in Revenue in less than 6 months so if you're trying to get to six figures a year I do believe that starting an agency or freelancing is one of the fastest ways to do so and it's perfect because you can still be in school you can be in a fulltime job and you can do all this on the side not only that but if you take the drop servicing approach like

I said earlier you don't actually have to have the skills or get in the trenches and do the work you're simply connecting somebody who wants to make a bit of money for for using their skill set and a client who really needs help solving a specific problem within their business and then what we did the agency is over time we started adding in more services services that at the time I didn't even know how to fulfill myself but because I started hiring other students to work with me and I also started looking online to find

people who could do specific things we're able to expand our services quite a bit and increase our average order value or our lifetime value of every single client that we had some of the other services that we offered was social media management so we'd set up Instagram Pages Facebook pages we'd start a posting schedule we'd even go into the physical locations in some cases and shoot content photos and videos of their products of their services and we'd apply that on their website we'd put that on their social media content another thing that we did was

website management we also did website creation and web development and a lot of these services are actually ongoing so we're able to retain our clients at significant amounts of money every single month I think the average payment we received from a client was around $2500 to $3,000 every single month and typically the way that I ran the agency at the time was about 50% of all revenues went straight in our pockets now of course when it comes to the structure of how you want to profit off of your agency there's so many different approaches a

lot of people will do a percentage of AD spend so however much that client is spending on ads if you're running ads for them maybe you know 20% 30% of their ad spend goes directly to the agency to take home as profits some people do you know 50% of Revenue 30% of Revenue whatever it may be and I think you just have to figure out what works best with your business and what makes the most sense when pitching an offer to a client one thing that worked very well for me at the time starting out

at 18 years old with no skills you know no real experience under my belt was calling all of these clients and telling them hey look I'm an 18-year-old student at University I'm in business school and I'll work extremely hard for you and I'll do so for free right so give me two weeks to see how many leads I can drive towards your business how much of an impact that I can make for you and you don't have to pay a dime this entire time and in some cases I would actually spend money out of my

own pocket to run ads for these businesses you know it was just a couple hundred bucks at the most but that went such a long way especially when they realized it then I was more likely to actually sign on the client at the end of the 2E free trial or period and in fact I didn't have a single client who said no to working with me after I offered to work with them for 2 weeks and then I didn't have a single client either that decided not to continue working with me and start paying me

after the 2 weeks so it's pretty crazy how you can change your pitch and your angle and use your strengths and skill sets in your favor for me I used the fact that I was young I was hungry I was a student and I was willing to do all this for free as my advantage to start stacking up way more clients than even some of the larger more established agencies in the area were able to obtain now before we go any further I'm just going to go over a little table of contents for the rest

of this module so number one we'll be talking about picking what service to offer and how you should know what you should be selling uh number two we're going to talk about building your offer or offer structures three we're going to talk about pricing uh four different selling tactics so again the angles the way that you approach each client in order to actually secure that deal and start taking home the money number five client acquisition so a little bit deeper into how I'm actually going about acquiring these clients into my agency or getting to do

freelance work for them six client retention so once you have the client what do you do now how do you actually keep it how do you build that relationship right seven hiring so let's say you started to have a little bit of successful operation on your own as a freelancer and you want to start to expand and really grow your agency well now a whole lot of other moving Parts come into play and it becomes more of a team management and systematic way of thinking than it would be for as to where you're simply just

reaching out to as many people as possible and trying to get deals through the door and then lastly we have scaling so again all the systems processes Sops that you need to have in place in order to go ahead and build this business up to multiple multiple five figures a month potentially even six figures a month if you're ambitious so firstly picking what service to offer essentially it all comes down to solving a problem that people need fixed and how do you do this by identifying the demand so right now there's a couple great examples

content editing so the content creation Market is constantly growing and if you simply just open up any social media platform you'll see that they're now prioritizing short form content you got Instagram reals you got Tik Tok even have short form on Twitter on LinkedIn pretty much every platform is starting to incorporate some aspect of actual visual content creation and therefore there's huge demand for Content creators all around the world who want to hire people to help them with editing script writing ideation shooting content itself and so there's so many amazing OPP opportunities in this space

right now to go ahead and help out individuals starting a personal brand as well as companies trying to grow their social media presence they also have email marketing and I think again email marketing is another amazing opportunity right now because so many people have moved away from email marketing and they think that you know email marketing is old it's dead they want to be on the Forefront of uh content editing and all this stuff but the statistics Don't Lie the numbers don't lie email marketing is is here and it's here to stay it's you know

stood the test of time and it uh usually brings in a substantial amount of Revenue especially to long-standing Brands typically anywhere from 15 all the way to 35% of a Brand's Revenue can come from email marketing and so not only are they used by e-commerce Brands but they used by creators uh with a personal brand traditional brick and mortar businesses there's always a need for collecting customer data building an email list setting up automated flows and retargeting all of those people to increase your average order value and lifetime value of every single customer that interacts

with your business and a lot of times email marketing is the edge in terms of how businesses compete against each other become profitable and are able to put more money back into their advertisements to outc compete for market share and continue to scale up their business so another super super important aspect of any business that's pretty much everyone would look to fulfill or Outsource pretty quickly I know I do when I start a company email marketing is not something I personally want to be doing sitting behind my computer every single day writing emails and it's

also probably one of the easiest things uh that I can go ahead and Outsource to an agency or to a Freel answer relatively quickly and number two you want to validate your offer so once you've decided on something maybe it was you know one of the two examples that I just recommended uh you want to go ahead and start conducting competitor research so what are the other people in your space offering if you're going to operate within your own City within your own country or if you want to go out globally that's a consideration as

well and uh are these companies uh successfully generating Revenue so what clients are they working with how much are they making and usually a lot of companies and usually a lot of agencies will show you on their website directly the work they've done to have a little portfolio for themselves so get a better idea into what they're actually doing what services they're offering and you can even hop on a discovery call with them or you know pretend almost that you're business interested in working with them to kind of go through their funnel and dissect what

they're doing that's working so well for them to bring in clients and then simply replicate that again just like you would with a Drop Shipping product or an e-commerce store but also think what can you do better what unique angle can you take how can you stand out when you're trying to acquire the same client that other agency that's already bigger and more established in your space currently is now like I was saying before as a beginner agency owner or freelancer do not offer everything right out of the gate and spread too thin it's much

much easier to focus on one thing and then you can expand outwards once you've already proven yourself once you've already provided value to that client once you've already built up amazing case studies for your company testimonials and it's very easy to show that you're amazing at what you do at that point you can start thinking about expanding and so you know for me when I was running Facebook lead genen campaigns it naturally came about but after I started to see a little bit of success for my clients within a couple weeks I was starting to

say Hey you know we could probably see even more success by building you out a new website you know one that's more Dynamic one that uh offers e-commerce so you can people can actually buy things directly from your website instead of just your storefront and what do you know nine times out of 10 from Little recommendations like that the client you're already working with granted you're doing a good job is going to be like can you just do this for me or how can I start this and then that's simply where you can add on

additional services to what you're already selling and that is the best way to go about it but if you pitch people on too many things at once right out of the gate unless you're super well established and you're cleaning up clients left right and Center people are going to become overwhelmed they're going to get confused they're going to worry about the risk of investing too much and taking too big of a chance in somebody who's relatively new and so definitely my recommendation is to focus on one Avenue and one vehicle out the gate and then

scale up over time once you've already delivered on your first promise and keep in mind by the time that you are starting to expand your services you're going to need to delegate in order to elevate which basically means that you're probably need to start bringing in other people other Talent uh hiring because how are you single-handedly going to be building somebody a website running their social media platforms scaling their advertising campaigns and then potentially doing this for multiple clients at once it's just not physically possible for one person to be doing all this work that's

when you're going to need to start thinking about bringing in other people to expand your operation further but we'll talk more on that later so now on to the next step we have to talk about building out your offer so with a product or service offering before crafting your offer you must identify four elements of your target market the four are generally pain purchasing power accessibility to the Target and a growing market right if you can check off all of these things then you're in a very very good place to start crafting your offer so

what pain points are these potential clients of mine facing how much purchasing power do these clients have and does that align with kind of what I'm thinking about offering them do I have accessibility to my targets and is it a growing Market or growing space that I'm in and I made the same mistake uh working with clients a few years back that were kind of in a dying industry you know one of them was actually a demossing company and I guess it wasn't really dying like people would always need this sort of work done on

their roof but in this case this individual was sort of running his own company on the side and there was a large Monopoly in the city that already had pretty much 100% of the market share and it was very very difficult for us to even land you know a handful of clients competing against that so the industry itself it wasn't super accessible there was very very high barriers to entry the client uh yeah he had a little bit of money and he could pay me but it was extremely difficult to deliver on the promises that

I was making and therefore to keep the clients and retain and continue to make money and ideally scale over time time uh it became very very complex and that's one important thing that I want to touch on as well is if you have a great relationship with clients and you're overd delivering you're doing very very well for them then you can start to ask about getting on some form of a profit share or starting to make a little bit of money as they're making money as well and now let me be really really clear here

you should not be asking for this out the gate you should not be coming in and saying you know let me take X percentage of your business every single month uh you shouldn't even be saying let me take X percentage profit or revenue of the money that I'll generate in working for you because the trust isn't there yet but like I said once you've overd delivered on your promise on your service then you can start to discuss about scaling deeper with that one client instead of scaling wider with many many clients and that is always

my preferred way to go you know when my agency crossed $20,000 a month what was funny is we had actually just cut a few clients that we were working with so at one point we were working with nine or 10 clients and it was probably making us around $115,000 a month in revenue and then we cut a couple of those clients who you know were just having difficulties paying us they were all over the place they were hard to reach they were hard to work with and so we cut ties with them and then what

happened is we decided to you know scale deeper with some of the existing clients that we had and then one of our clients we actually took to over $10,000 a month we started building out a sales team for and this uh business was marijuana licensing right so we found a unique Avenue with one specific client we're generating great results and we said to them hey you know for every single license that we sell we'd like to take a small percentage of it and this does not mean a percentage of your entire company this simply means

a percentage of the sales from the new clients that we bring in from our marketing efforts and they said yeah no problem let's scale this to the moon and a few months later we were doing over $2,000 a month with just that one client and we're cutting even more clients that we're working with in the agency continue scaling deeper and deeper with that clients and that client today uh is one of my good friends he's done exceptionally well with his business and it's been a blessing to see how things have evolved since back then he

now owns a huge facility out here actually in Victoria all right so now I'll go a little bit deeper into each one of these aspects number one we have the specific pain of your target market some great examples of this for a business would be not knowing how to write well not knowing how to use uh an email software not knowing how to build a website not knowing how to run social media how to make an Instagram post on knowing how to create content inside of your location whether it be a restaurant a gym so

on and so forth and there's also things that are a little bit more broad um you know maybe somebody wants to start something in their college dorm room right but the issue is they're they're broke in college uh they don't have the skills they don't have the knowledge so maybe you can sell them a mini course so you can teach them on how to do that as well within your agency you know maybe somebody's overweight so maybe you need to sell them a fitness product I guess this goes a little bit more into e-commerce but

there's also digital products there's also sorts of things you can go to a website called the plr store.com and actually buy licenses to existing digital products and then simply resell those to people this is also a great value ad if you run an agency if you run an e-commerce store it's very easy to integrate These Little Things That Go a really long way you can offer them for free you do the free plus shipping method you can have it as an order bump and make a little bit more money you can have it as an

upsell and there's so many different ways that you can throw in little complimentary products like this to increase your average order value to make more money off of every single client or every single order like I said just such an easy way and number two we have customer purchasing power so can your ideal customer actually afford your service or your product right so let's say you're starting a web development agency and you decide that uh kids in college should build a resume uh on their website that they can showcase to you know potential employers right

do kids in college have $11,000 $2,000 at their disposal to go ahead and purchase a website to be developed by you probably not but who does well any kind of established business that uh is willing to reinvest in themselves to grow probably not individuals probably not people who are you know working part-time jobs and in class just to scrape by and put food on their plate every day these are people who are out here in the world building real things and are okay with spending a little bit of money into that business to hopefully see

a greater return in the future if you don't align your customer purchasing power with your offer then your service or product will be meaningless because nobody can afford to buy it no matter how good it is number three accessibility to your target so is it difficult to Target your ideal customer if they're not online because the internet allows you to Target pretty much any Market with little or no upfront investment there's cold emailing you can email people on LinkedIn you can direct message people on Instagram you can pretty much Traverse any social media platform and

gain access to somebody's email handle right so very easy to know of uh different brands presence and it's pretty hard it's pretty challenging if you're not really looking online for your clients that being said you know when I first started what I was doing was cold calling every single business in my local area and the reason why I did this is because I wanted to go in in person with my laptop a PowerPoint presentation and run them through exactly what I was going to do for them in the 2 weeks of free work that I

would be doing and what I did was I went to the Google business directory for my city and I downloaded an Excel file with every single business and their phone number and I did a little bit of research before calling I went on their website I looked around I kind of checked out their pain points and I obviously validated the businesses that I was going to call and put them in their own spreadsheet and then kind of canceled out the ones that my offer didn't really make sense for and then every single day I remember

I would rush home from class and I would start hitting the list I would start hitting the phones and what I learned from this was well over time I learned I need to change my Approach I need to start using the student approach using the I'm young and hungry when I was starting I thought that pretending that I was you know this big business and I had done these crazy numbers was the way to go really I think a lot of people sympathize with me starting out from scratch and you know these are entrepreneurs themselves

these are people in managerial positions and they really love to see you know a young kid out here working hustling trying to make something of himself what's funny is if people reach out to me now and they do free work for me and you know they're an 18-year-old kid and they they build something for me and send it over I'm so much more likely to hire them or work with them than I am from somebody else approaching me and just you know shoving their accomplishments in my face and telling me they're this and telling me

they're that because there's so many fakers out there online and you don't know how to separate the real from the fake too many times because people are getting really really good at how they portray themselves I'm sure there's entire educational courses and videos out there to show people exactly how to essentially fake the business results they have the lifestyle they have the income they've generated and all these sorts of things which makes it extremely difficult to know who to work with and eventually if you start advertising and start trying to generate inbound leads for your

agency or your service that you're offering as well selling a $5,000 full stack web development and Facebook lead gen campaigns offer to kids on Tik Tok probably wouldn't convert very well but they're much more likely to convert on a $30 month offer like a community showing people how to run Tik Tok ads or how to run their own leg gen campaigns now next you want to look at a growing market so your target market is saturated if 13-year-old kids are making courses about your product or service and that's kind of a general rule that I

like to look at now with all these different social media platforms and so many people creating content on so many topics we're seeing a million people talking about it selling it there's some massive massive people in the space then chances are it's not the best space to dive into deeply as a freelancer or an agency and there's probably something a little bit more Niche a little bit more hidden that could be more of a gem and make you a lot more money that being said sometimes that isn't the case because there are services that are

always in demand like smma if you don't know what smma is it's a social media marketing agency so it's kind of what we talked about earlier where you're essentially offering social media related services like running an Instagram a Facebook running advertising campaigns off these platforms to generate more business for your client now next it'll be super important for you to understand your customers goals and behaviors number one the dream outcome you need to know the dream outcome of your target market or your ideal customer Persona know their destination and it will make it much easier

for you to actually help them get there example again do they want to be good at writing do they want to have a beautiful website do they want to lose weight do they want Financial Freedom do they want a crazy lifestyle do they want to learn how to start going on dates there's a million different Industries and a million different things that you could think of as a service provider but you need to get crystal clear on the number one pain point that you are solving for your ideal customer now the next thing that you

need to know or at least have a rough idea on is the likelihood of achievement people want to pay for for certainty and the more likely you are to deliver on your guarantees or your promises the more people are going to be willing to pay I mean just think about let's say the fitness space if you're selling something that is super gimmicky and is telling people they're going to get six-pack abs but they never do chances are you might be able to run a hot viral infomercial or campaign that's going to allow you to sell

some units pretty quickly but over time people are going to catch on nobody's going to bite and your business is going to tank same thing with running an agency right client retention is so important because you make money when your clients make money or at least that's the goal over time to scale up with your clients and if you're only signing a client for one month or a onewe free trial and then the client is pissing off after that well then you really haven't done much haven't you and you're surely not going to be trending

in the right direction when that client drops off so remember if they doubt your offer they won't buy it you need to position yourself with certainty with authenticity ideally over time showcase the results that you have show the case studies and so on and so forth in the beginning like I said you're just going to have to go out there you're just going to have to do it you're going to have to give it your best shot and then from there hopefully you find success for your clients if not maybe think about the job servicing

approach to ensure that you're hiring the right person who can find success for your clients and from there start to build up little testimonials little case studies little presentations of the different achievements that you've done for the clients that you've worked with and if you're selling you need to practice what you preach and you'll learn this over time as you scale up your your agency but in the beginning like I said you just got to go for it you got to shoot your shot and you'll learn along the way now how to build more certainty

so you can start to build up massive social proof by running social media accounts for your business or even for your personal brand AKA yourself so if you go to my Instagram you'll see highlights that date back to probably 3 or 4 years ago that showcase you know some of my early successes with e-commerce with the agency model with affiliate marketing with info products all the different online business models that I've scaled I've always showcased at least some form of highlights uh of my achievements you can see you know million dooll clickfunnels plaque back there

you can see a YouTube plaque back there and all these sorts of things are working to build up my social proof and my credibility showing that I am who I claim that I am I work hard and I get to achieve cool things like what you see behind me on the wall and thus therefore I build a lot more trust with all of you guys behind the screen you'll actually show up you'll watch my video you'll listen to what I have to say and of course I get to make a bit of money off that

too because if you go down to the links below you use some of my affiliate links you use my store Builder which I'm a partner with for Shopify like I said all this is free value to you but of course I'm incentivized I make a little bit of money on it as well and if I didn't have that social proofing it'd be so much more difficult for you guys to actually listen to me and to take action on what it is that I'm telling you what I have to offer but like I said I had

to start somewhere too 5 years ago you guys are starting from complete scratch just take your swing over and over and over again until you get your first success story and then let that success story pave the way for your social proofing start posting that everywhere Twitter Instagram Facebook be proud of your achievements what you've done and shine a light on them so others can know as well and then thus they'll be more likely to listen to you to do business with you to sign as a client for your agency right now there's also offering

different guarantees you have to be careful with this one cuz obviously you don't want to you know make any income claims or or guarantees that are out of your control but you know a good guarantee that I used to make was we'll do x amount in business for you within the next you know x amount of days and if not we'll give you your money back now of course we told them that we can't give them their money back on Advertising expenses but money back in terms of everything else that paid that covers our overhead

as an agency The Profit that we're making and so on and so forth now we never had to actually use this even in the cases where we didn't deliver exactly what was promised because guess what they continued to sign on for the following month they saw the growth they saw the progression and then in the following month we hit it out of the park and we started to scale up that client quite nicely so it's just nice to have these guarantees in place because people are going to feel a lot more comfortable in terms of

getting pushed over that edge to actually take a chance on working with you and beyond that continually educating yourself practicing what you preach and improving how you are selling how you are communicating how you're are pitching and all of these things are going to go a long way even just your mannerisms are you sitting upright with good posture are you looking your ideal customer your prospect directly in the eye what are you wearing uh have you showed up polished how's your hygiene how's your teeth like all of the tiny little details I promise you they

don't go unnoticed at the end of the day business is all interpersonal it's all relationships if somebody gets a bad feeling from you because you didn't put on deodorant that morning then that could potentially cost you a $5,000 a month clients or later down your journey it can cost you hundreds of thousands of dollars simply by not showing up with a smile on your face ready to go for the day and looking the part as well now I'm sure you heard of Alex hosi in his book $100 million offers which was a great read I

learned a lot about various principles and one of them that really stuck out to me was is there a time delay in the offer that you're making so essentially the less time that you take to help people achieve their desired outcome their dream outcome exactly what they want in working with you the more likely they'll be willing to buy your offer and a shorter time duration can actually lead to you charging more can lead to you acquiring more clients like hypo ically let's say there was some kind of pill that you could take and instantly

have shredded six-pack abs and massive bulging biceps I mean that already might exist maybe but my point being these pills would be extremely expensive because they've cut the time delay of going to the gym for a year and eating clean and eating healthy and all the effort associated with that to get the desired outcome for many people which is you know a well a wellb built a well-developed physique generally the shorter the time delay the less effort from the person on the other side stronger the offer uh for example I'll get you 50,000 followers in

just 90 days I think that's a pretty strong offer for a content creator or somebody who's going to uh go ahead and create Instagram reals or edit your Tik toks for you of course if you don't deliver on that you should have something in place to make that guarantee even stronger like I'll give you every single penny back and we touched on a little bit but again effort and sacrifice so if you can reduce your client's efforts and sacrifices to very minimal points then you'll be able to charge more you'll be able to acquire clients

easier and build a stronger offer that will actually convert so when it comes to losing weights it's generally impossible without a client putting in efforts if you can start to reduce that effort by maybe adding some supplementation to your weight loss package maybe adding some sort of machine that can stimulate muscles and burn fat while you sleep who knows if you can decrease the effort and sacrifice on uh the client's part then you're going to make more money you're going to have a stronger offer your business is going to be more successful bottom line now

with something like email marketing you can essentially make the client's effort next to zero you can tell them that all they have to do is send over a couple of logins you can set up automated flows on zapier connect it to their CRM connect that CRM to the email marketing software start to build up automated flows so that the individual doesn't even have to touch the softwares or go into any of these platforms and you'll have this working like clockwork and delivering on your guarantees so next we have pricing and generally there's a couple different

ways that you can go ahead and price your product so on the left we have offers that are low priced but with exceptionally high value so for example I'll sell my entire e-commerce course community and tools for $197 everything that I've learned in the past 5 years plus access to all of my softwares plus access to all of my team plus access to every single resource that you'll need to be successful for just $200 and the value on that is you know I say here 10 times what you pay but realistically it's a thousand times

what you pay I'm not actually offering a course for $197 cuz I'm offering it all for free which is absolutely crazy but the free offers as well is something to think about maybe you can give something for free to a client originally to build that trust with you and then later that client is going to want to scale up they're going to want to buy a better package with you they're going to want to buy into you because they got so much value from you for free it almost Taps into that principle of uh reciprocity

where they feel like they owe you they feel like they need to buy something since they got all of that for free the next kind of pricing structure we have here is high price high value this is generally where you want to be but reminder this does not mean that you can price something astronomically High just because you're doing a great job or delivering on your product or service this means the value in which the client is receiving still has to be higher than the price that they're paying otherwise why would they do it in

the first place but when I say high price high value it generally means you know things like ghost writing or email marketing business owners will generally pay top dollar because they have thousands if not hundreds of thousands millions of leads that they need to convert they need to follow up with and even the smallest increment change uh in percentage of Revenue could mean a lot of money in this potential business owner's pocket in which you could take a percentage of as well could charge a very very Hefty amount monthly for these kinds of services as

well next we have sales trickery this doesn't necessarily mean that you need to become a snake oil salesman but it doesn't mean that you need to employ a few tactics that are going to help you out especially early on with closing to your first few clients in your agency or starting to do some work for somebody so first thing we have here is scarcity so this is one of the most effective ways across the board to get sales and that's essentially when people know that there are limited spots available or they feel the urge to

get in now because they're going to miss their opportunity and get fomo if they don't so generally people will say you know they X spots remaining they x amount of people left that I can work with we're only taking on x amount of people over the next you know you know x amount of time period right and so of course this is stronger if it's actually true and in my agency when I used to have a pitch with a new clients I would tell them the truth but the truth is you know we started to

scale up rapidly and we were working with too many clients that we could handle and I would tell them look uh we can only on board one client within the next 6 months and right now we have about five or six prospects we're trying to decide which one is the best fit for us and which one we're going to have the best partnership moving forward with and instantly in saying that it changed the game on my pitch now if I wasn't actually authentic about it then it could still change the game but the other person

might be able to see through it um you probably didn't deliver it in the same way and there might be some issues there but because it was authentic that was genuinely the truth this client essentially started pitching me on why I should work with them as opposed to anybody else and it's weird because I noticed right in front of me that these interviews or these Discovery calls we would have with prospective clients got flipped and all of a sudden they were the one trying to sell me were the one begging for me to come in

and do work for them and now with most businesses that I'm running especially if it's attached to my personal brand in any kind of way I have so many inbound leads so many people knocking at my door pitching me on why they should give me their money because I can't work with everybody so that's a very very powerful position to be in and it's one that you can get to from building massive social proof from delivering on your promises from building a great business and eventually letting people know and employing this scarcity tactic over time

an example here where it's used all the time is UN expedient with hotels if you notice it always says we have two left at 45% off here's the price now I don't really know the truth about this I'm sure sometimes it probably is true but in many many cases I've actually called the hotel and asked them for their rates after checking Expedia and they've literally had like 20 or 30 rooms available when xedia said that they only have two now it might mean that Expedia only has access to two more rooms so they're not NE

necessarily lying about only having two spots left uh but it is a bit misleading because when I call the hotel themselves they have 20 other rooms and it's actually you know even cheaper than what's being offered here on Expedia but this is just another great example of a company that's s a very very good job at employing scarcity and it works time and time again with all of their clients now another tactic we have here is urgency so I've used this dozens of times pretty much every time running an e-commerce store selling a physical product

and I've noticed a mass massive boost in my conversion rate it's also worked on me as a consumer when buying some of my favorite products uh whether it be skin care products clothing items and things like that but this is basically when instead of saying you know you have X amount of spots remaining it's you have X amount of time remaining in order to claim this offer and usually it's in the form of in one week we're raising prices in one week uh we're going back to the original price 3-day flash sale 24-hour flash sale

uh you know we're able to offer offer this to you but only for the next 7 days so all of these tactics are employed to encourage to push people over the line much much faster than simply leaving your offer on the table for however long because then that person might get cold feet and they might decide they don't want to work with you or they might spend too much time shopping around and find a better fit for them instead of you just getting them in the door and closing them on that deal right then and

there now we also have bonuses and this is super important because bonuses are truly what makes your offer irresistible there the little freebies the little value ads the little things that go a mile for for the customer on the other end one time when I was uh scaling an e-commerce store I started working with an agency and I remember actually the owner of that agency he sent me an individual package from his clothing brand uh with tons of different items and although it was unrelated to the actual agency itself it went a super long way

in terms of building a great relationship with me right off the bat and even though over time work with that agency kind of went sour and we didn't get the results we were expecting to I still left them a great review and I still had a good relationship with the individual to this day because he went that extra mile and he sent me something from his own personal clothing brand unrelated to his agency and it was that one small thing that made me really like the guy regardless of what happened uh in terms of working

with him later down the line now of course you can also start to bring the bonuses into the offer where it makes even more sense like for example if you sign up for my AI store Builder down below which is free you'll get not only get your Drop Shipping Store but then after we'll give you a community filled with like-minded individuals in every single resource that you need to be successful with e-commerce and then from there once you get in the community you realize there's a whole lot more you start getting uh weekly calls you

start getting support uh you start getting all this stuff for free to the point where you're like oh my God uh people are usually charging thousands and thousands of dollars for this and this guy just keeps giving me more bonuses and in that way if if I do ever decide to sell something or launch something in my community where I'm teaching Ecom people are so ready to buy it because they receive so much value from me but obviously this can be applied in a paid sense as well if you know you're charging $22,000 a month

for your agency Services you can go ahead and Tack on a free website uh built by you know your web developer that maybe you're paying $100 for on FIV or whatever it may be but even these small gestures even if they're not necessarily needed they go a really really long way in terms of Rel relationship building in terms of satisfying the client on the other end and in terms of likelihood of them coming back continuing to work with you continuing to pay you continuing to scale deeply with you and a few different examples of some

bonuses here could be little courses you throw together little Inner Circle communities they could be notion templates it could be video guides they could be Sops Frameworks anything that could help that business again do what they do best and help them of course solve any unique pain points come across and lastly we have guarantees here talk to a little bit about them before but they're one of the most effective ways uh to make sales 30-day money back guarantee is very common I've used that on countless different products that I ran and even uh countless different

clients that I worked with in my original agency so this comes in the form of like we'll work with you until you get the results or your money back or again 30 days 14 days 2 months 3 months whatever it may be and then that way your customer feels a lot more secure and you know you're going to deliver and honestly it's very healthy to put yourself in this position too because you should be delivering for your clients and if you're worried about not delivering by slapping this guarantee on I guarantee you your back's going

to be against the wall and you're going to be grinding to deliver this service to the best of your ability and likely overd deliver in the process as well which is going to lead to a lot more opportunity and a lot more money in the pocket of your agency simply from adding this guarantee to your offer all right now let's talk about client acquisition so the client acquisition is the process of getting new clients into the door and closing them this is one of the most important things that comes with running any agency because if

you don't have a client you don't have an agency the more seamless this is and the cheaper your client acquisition process is the better so how do you acquire clients well there's generally two ways got outbound marketing and you got inbound marketing outbound marketing is when you're reaching out to clients manually so maybe you're hitting the phones you're cold calling maybe you're cold emailing maybe you're sending out Instagram DMS maybe you're sending out Loom videos uh to emails maybe you're LinkedIn messaging people maybe you're literally door knocking and this is all forms of outbound marketing

where you are approaching your target audience or your ideal customer and you're pitching them on why they should work with you why they should buy your product or your service now inbound marketing is when the lead comes directly to you so creators typically have leverag people who are posting on social media people who are in the media people who are attracting uh lots of Buzz lots of hype towards their business and this is a better method for client acquisition in terms of getting higher quality traffic warmer leads that are more likely to convert easier and

it can generally be cheaper and make selling more seamless now depending on what industry you're in depending on what agency you're operating probably want to use a mixture of both and usually in the beginning you're going to start with outbound marketing and over time that's going to switch to inbound marketing more and more until the point where eventually outbound marketing might be entirely obsolete or you'll have you know its own designated team for it and a lot of your efforts will be inbound with a affiliates with referrals with social media posting with word of mouth

and people just coming directly to work with you and those are generally more powerful sources of organic growth and clients versus outbound marketing usually you're spending your own money a ton of time to get out there in the field in the trenches grinding and securing those clients so now let's talk a little bit about outbound marketing that I have some expertise in um first is cold calling so I generally use this for local lead generation and this is where like I said Google business ctory got every business in my city uh straight from the internet

and I would call them and pitch my service and this is a volume game so you'll get a lot of nose uh a lot of angry people a lot of people saying honestly hurtful and disrespectful things um but this really builds your character this builds you as an entrepreneur you have to develop thick skin you're going to go through struggles you're going to go through challenges you're going to go through people hating on you're going to go through jealous people you're going to see it all and in the early days for me when I was

first starting my agency I took a lot of flack uh on the phones and I think that's what helped mold my character today and now you know things don't really affect me even if I have thousands of people commenting on social media that they hate me they want to kill me uh because I've been through it already and the first way that I went through it was uh over the phones now the main point of cold calling is to get the lead in the door to warm them up right so ideally you want to get

their information email text you want to follow up with them and if you're lucky you have already booked a follow-up call an in-person meeting or something of that nature through the phone directly when I was cold calling typically what I was doing is uh I was picking up the phone I was asking to speak uh to a manager an owner somebody who's in charge of kind of the department the uh marketing the lead generation Department that I was trying to pitch my services in and then once I got the right person on the phone I

would essentially ask them if they have 57 seconds why it's super important to set a certain amount of time is because they feel like if they say yes to you they owe you that time they have to hear you out and they're much more likely to actually take what you have in synthesize it and see if there's a way that you can work together so I'd say hey you have 57 seconds where I can share some ideas with you um then they'd you know typically say yeah fire away or maybe they'd say uh no I

don't I'm actually really busy and if they say no I don't that's a great opportunity for you to slide in and be like well do you mind if I call you back in 2 hours do mind if I call you back uh in a couple days then you can kind of set a different time they'll be much more likely to actually listen to you because they bought into your time at that point but if they say yes then you know you can kind of proceed and that's when you give them a really brief uh Rundown

pitch of what you can do for them what your offer is you know take a chance on me I'm a student I'll work exceptionally hard for you for 2 weeks I want to prove to myself I want to prove to you I want to prove to everyone around me that I'm an amazing marketer and uh I can do this lead generation thing for you generate a lot of inbound leads for your business right whatever your pitch may be that was kind of similar to mine they might go uh yeah that sounds interesting and they might

have some kind of objection and then you know because you're just briefly on the phone and you you know only asked them for a minute of your time you don't want to drag this call super long and they're probably busy you know they're likely a business owner or in a managerial position so you say you know what I would love to explain in detail why don't I I come in I can come directly to you uh does this day work does that day work and I'll show you everything that we can do I'll show you

presentation I'll show you this I'll show you that and then you can do a deep dive into their business you can come strapped and ready to handle any kind of objection that gets thrown at you you can put together a very powerful presentation that's when you'll start really seeing success in terms of pushing the client over the edge but the cold calling is just the initial step to warm up the lead get them ready for what it is that you're actually going to offer to them the idea here is you're not closing someone directly on

the phone you're simply setting up a future time to have a proper official meeting we hopefully get something in paper and get it going so another tip here is to ensure you you lead with value so you solve the business owner's issue on the call and then lead them to book a call right you're not solving your own issue of being broke and starting an agency and begging them to give you their hard-earned money but you're leading with what exactly you can do for them and how it's going to benefit them and you put yourself

in their shoes and let's use me as an example if you're pitching me on something and you come to me and you say look I noticed you're running this business well what if I told you that I can guarantee that you'll make an extra $100,000 in the next 30 days uh in pure profit by implementing my system which only costs you $20,000 to buy my system right and then you said to me and if not 100% moneyy back well that offer is so dang good that anyone would take it and of course I the only

thing I'd be aware of is is this a scam and then I have to do a bit more due diligence uh but if the offer is that strong and like I told you before let's build out an offer before we even get to this point that is so desirable that simply a no-brainer for you to take it then you will be a success right so make sure you lead with value have a killer offer ready to go do not hard sell it just yet as that's the quickest way to lose the lead is quickest way

for the lead to start to believe that you're a scam and all that um cuz remember you're not selling your services on the call You're simply warming them up with what it is that you can do and getting your foot in the door and then scheduling a proper time to sit down go over everything and hopefully get something locked in now next we got cold email so the first thing you need to do here is start acquiring uh different email lists you'll find uh emails in the link in BIO typically of creators of businesses on

their Instagram or their social media platforms you can also find emails to local businesses directly on Google Now you can use websites like apollo.io to buy specific segments to cold blast you know in the real estate uh sector uh doctors lawyers what have you whatever your target market is chances are you'll be able to find it on websites like Apollo there's a few others if you search it on Google be able to come across them uh now it's a volume game with cold email there'll be tons of no replies now I'll be honest this isn't

really my area of expertise I do know it works quite well for many different uh friends of mine that I have and and other connects that I've made through business but a lot of people actually don't like cold email because it can come across as extremely spammy there's also a lot of relatively Shady gray hat almost black hat people in the space as a whole and it becomes quite difficult to completely hardell on extremely cold traffic and the cold email is like probably the coldest form of traffic which means that these each individual is least

likely to you know want to take a further step and start working with you because they have no idea who you are you're just some random email that probably showed up in their spam inbox or their trash inbox they probably just want to get rid of you you're like you know a fly on the wall or a you know buzzing be in their ear or a bit of a headache I'm sure you guys have experienced random emails coming to your inbox you're like what the heck is this well that's a cold email and so that's

why I said that it's volume game cuz you might get lucky if you're sending out millions of cold emails a day I'm sure something will land but it's generally not my preferred method although if you do want to explore it um it's really important to have a good subject line and a good uh preview text as well uh you can Ed you know a loom video explaining how you'll help in the niche solve the problem that they're having then you can send a direct call to action like a cly or you can have something a

little bit more passive and try to get them to at least email you back to become a slightly warmer lead before you carry on the conversation further and then offer them to book into a call or to set up another time to meet with that Prospect next we have paid ads so you know one of the greatest ways to leverage this is by doing lead generation campaigns where you set up a form that you allow the lead to fill out it's typically qualification form so I'll have a few different questions and then that way you'll

get all of the uh responses you'll be able to instantly see which leads are qualified or answered correctly to the questions so for example if you're creating a lead generation campaign on Facebook and you wanted people to buy into your web development services and you knew your services ranged from $2,000 to $5,000 you could say as one of the questions on the forms how much are you willing to invest into your business and then the different answers on the poll or on the form could be like $0 $11,000 $3,000 10,000 plus and then that way

you know the leads that have selected 10,000 Plus or $3,000 are qualified or good leads for you to go ahead and contact and that way the people who selected 0 you don't have to waste any of your time because they're not meeting your criteria in the first place meta lead genen campaigns can be a great way to uh qualify leads and get warm leads on the phone with you now also Google search ads so you can pay to rank your your website uh when you're a bit more established as an agency at the top of

Google when people search for it and a nice thing about Google is it's payperclick so you're only spending money on people who are clicking directly on your ad or directly on your website and this is important because you can showcase everything that a potential client needs to know within the preview text and the main headline of the search so as you can see in this example here when someone types in plumber near me and your ad comes up they're instantly seeing 24/7 same day plumbing services is available today repairs installs clogs or leaks which means

that they have all the information they need to know to make an informed purchasing decision with you within a matter of seconds and so if they see all that information they decide to click on your website that click is extremely valuable because in a matter of seconds that that traffic has gone from cold to very very warm because well number one you know they kind of need your services because otherwise why would they search up plumber near me two they've seen quite a lot of information about what it is that you can offer them and

they've chosen to actually click and take further action with you and so at that point as long as you have a solid website you're very very likely to actually have them coming to you as an inbound lead and they're much much warmer that way and Google search ads are generally very very good for service-based businesses and you can Target uh of course people in your local area this way and you're only paying per click now to recap inbound marketing is when a lead comes to you already interested in what you have or what you're offering

to make selling more seamless for you and almost flipping it to the point where that individual or that business entity is lucky to be able to work with you and they should prove themselves to you and so a very very powerful method for this lately has been Instagram stories and this is for both businesses and personal brands or creators and this can be one of the best ways to get leads in the door so if you already have an Engaged audience or people that follow you regularly keep up with your content keep up with what

you're doing I can easily direct them to something by using a uh swipe up in a story or adding a link directly in your story if you have over 10,000 followers and this is op for directing people to a free resource or an opt-in page to collect somebody's information a lead form a low to mid tick landing page even if you're posting a lot on Instagram and you're warming up your leads regularly then you could probably sell directly off of an Instagram story but it is very very good for capturing lead information and then following

up with clients further on so you can see on on on my uh Instagram stories here and there I'm posting you know the different free offerings or or the free resources that I have to provide and that way we're captur ing the leads information and then we're following up with them and actually offering them like I said all the resources that I have for free but later on if we did want to pitch something to them we know that they're interested we know they've collected our free resources we know they've taken action they've used and

they've got a lot of value from what we've offered them and thus that individual is much much more likely to buy into something that I want to sell them later down the line and I can access that directly through my CRM I can follow up with them on email flows and have all these different touch points points with a potential client of mine and it just becomes a very very effective uh flywheel and effective way to uh sell to potential clients and business owners alike next we have links and bio so new people seeing your

content every day naturally they'll check out your profile or their YouTube video description or whatever social medias you're posting on for your brand and plugging in your caly link as well can get you hundreds of booked calls especially if you have viral videos with a strong call to action telling people to go to that cly and book in Discovery call or book in to learn more about Services um and for example you know my YouTube generates me minimum uh multiple thousands of New Leads every single month and by lead I mean people who take action

free resources of mine and I collect their name email phone number uh things of that nature next we have uh sales calls and this is the maker break of getting your first new client so this is when you're actually hopping on the phone you're actually hopping on that Zoom meeting you're showing up in person you're trying to get the client over the edge and take a chance in working with you so it's imperative that you qualify the lead prior to actually booking this in because one you don't want to waste your time or potentially your

team's time and number two you definitely don't want to waste their time because that's going to piss them off if it's not a right fit at all and you came in you didn't do your due diligence you didn't do your homework you didn't check out their website you didn't see what pain points they need solving and if your offer is actually going to resonate and hit with them then really you just wasted everybody's time and so when I say qualify the lead it's like things that I was talking about earlier see exactly what they need

can they afford it are they in the right position where they want to invest in something like this right now will this have a significant impact or will this be able to help them out is it accessible so on and so forth and have an idea of what you want to go over in this call some people will be a hard sell and some people will be much more eager to pay you some people will have a lot of objections it really is an art and sales is something that you could never truly Master you

could read thousands of books on it you could go through sales training you could take speaking courses you can do everything that you can to try to master the art and become a better seller and I guarantee you that type of stuff is all going to pay off for you cuz it's truly is one of the most valuable skills in the world and it applies to not just business not just closing clients in your agency but pretty much every single aspect of your life so my recommendation here again is to just dive in head first

and give it your best shot right out the gate you might not be sales Pro you might not have all your tactics down but you will learn over time and you'll commit to showing up to improving and to getting better and better because you don't want to let these chances slip away from you I promise you if there's thousands of dollars on the line with a potential client and you screw up you're going to do your homework you're going to pick up a book you're going to learn about what you did wrong so the next

time you Ace that call and you ideally close that client but again do remember it is a numbers game so you're not going to close every single call that you get on and over time you'll start to get data on this and even if you can make marginal improvements in your sales abilities and in your future sales teams abilities for your agency as well then uh you'll be turning in the right direction you'll be doing a good job all right so I'm not going to go into a massive sales training here but during the call

it's difficult to try and plan how the call is going to going to go to a te cuz everybody's different everybody's going to be sharing their own input their own stories their own reasons for why they jumped on the call why they wanted to work with you and again like I said it's an art so every call is going to go in some sort of different direction but a really key point that I have for you guys early on is always collect payments on the call and never off one cuz there'll be a lot of

technical difficulties you know people will want to use different cards different forms of payments I need to be there to ensure that process goes smoothly because nobody wants the hassle of having to deal with a very very difficult form of payment or a very difficult way to pay someone and they'll just give up at the last second because you didn't help them out with that process at all so that's important but also to ensure that you know they don't end up getting cold feet later on or rethink it when it comes down to making the

payments and it's much harder for them after they've committed to you to see you face to face and to just you know not pay you they're obviously going to going to pay you if you can convince them that they have to do it there with you on call when you're in person things like that now on these calls you want to sell the result the outcome the benefit it's not the service itself so as a business owner right I don't really care to be honest what you're going to do for me I I care about

how it's going to benefit me so if you're coming in here and you're telling me look I'm going to put $100,000 in profit in your pocket in the next 30 days and you're only paying me 20 I'm like yep done sold I don't even care what it is exactly that you're going to do I don't need to know the specifics technicalities I want to make money I want my business to grow you can help me with that let's work at the end of the day very very simple if your offer is irresistible it'll sell itself

if you have massive social proofing you'll sell yourself without even trying um and these calls are going to be smoother and smoother but uh yeah there will be times when you need to Hard Sell you need to pitch a little bit you need to Showcase yourself your services uh they're going to ask a lot of questions that is where you can talk more about the specifics especially if it's somebody who wants to be Hands-On they want to know about each aspect of what you're doing for them that's when you can kind of get more detailed

with objection handling and with them asking specific questions or you can even ask them is there anything you want to know in specific before we move forward with this you can kind of drill into those uh specific subjects but if you're just generally talking you're just generally pitching no point of going hypers specific down exactly you know what words you're going to use on your landing page form of your lead generation campaign right it's just irrelevant they want to know how their business can grow how you're going to uh help with that and what the

offer is plain and simple so with client onboarding and this really does go a long way it impacts the perceived value of your service uh it is good to have contracts in place you can use Simple website like Panda do or docy sign onboarding forms for post payments Gathering info from your clients uh creative assets everything that you need to fulfill the service as much as possible you can automate this with uh tools like zapier uh to be even more professional in time-saving it's also really nice to have welcome packages again bonuses customade videos uh

for the individual clients you can really take this as far as you want but really try to personalize the experience to each and every client especially when you're starting out as a brand new agency this is how the optimal onboarding flow should look for you guys guys client pays contract sent immediately via email client signs all this can be done on the call as well um or you can schedule a follow call for all the onboarding stuff but I like to get it over with literally like right after they pay um onboard to the slack

Channel onboarding document or welcome package sent in the slack Channel client fills that out slack notification to go ahead and tell you that um that's been completed that's been done there's sort of other automated flows and you know automated zaps that you can set up to ensure this processes smooth and obviously there's a lot of different things you can tweak and you can add within this but generally this is how your onboarding flow should look in a nutshell now key here is is really really good communication from delivering the service to keeping the clients to

the the day in day out Daily Grind of working together I like to use slack for team communication it's probably the go-to for most agencies a really good thing to get in the habit of is daily updates even it's just one to two sentences it goes a long way it gives people Peace of Mind makes you feel like you know they didn't just pay you and then you took off it lets clients know that things are moving forward and things are running efficiently even if they're not you should still send the daily updates keep people

in the loop Pi them feel good about their investment and their purchase with you at the end of the day you should also run at least one weekly call with your clients if they're interested a lot of times you'll have clients who are like H uh I don't really need to um but you can still leave the option open to them you can say hey look every single Monday uh if you're flexible around this time I'd like to set up a call and you don't have to come I'd appreciate it if you just pinged me

you know even 30 minutes before and let me know if you're going to be there or not but that way they feel like there's always an open line of communication with you they feel like they're always able to reach you they're always able to jump on a call with you and I promise you that's going to go a long way and then in those calls as well you can let the client know about any roadblocks uh wins losses issues don't try and hide things be transparent be authentic uh and and this is going to go

a long way and even if you're not seeing the success that you want early on as long as the client sees that you are showing up you are grinding you are working harder than everybody else they're going to be much more likely to continue on with you and then they will start to believe in your vision as much as you believe in it and then the results will show for themselves over time I'm sure there won't be any issues in terms of a client deciding to work with you now I know I sound like a

broken record here because I've said it about a million times but you need to focus on keeping the clients and not getting new ones it is in my opinion hands down always better to scale deeply with one client than many many clients so don't look for your next client if you aren't satisfying the needs of your first client if you aren't uh doubling down overd delivering getting them the results they're looking for scaling up offering them new things offering you know advice and how you can provide even more value and more impact for them that's

are you're going to make much more money working with a smaller amount of clients at a much bigger scale than 30 clients that are all over the place very very small amounts uh I'd take one client all day that I'm scaling to six bigger months with then take 30 clients that I'm only receiving $1,000 a month from each client right so very very common issue for agency owners is that they always try and get get that next $2,000 a month without ever overd delivering or even delivering in the first place for the first client they

sign they're always so hungry to get to the next client they waste all their time on client acquisition when if they had just done the things that they promised to do really really well for one client one they'd probably make a lot more money and two they'd probably get crazy referrals uh from that client they'd get a crazy case study that would allow them to generate so many more inbound leads than always chasing up the next client so f focus on keeping your clients happy starting with client number one and things will just start to

pan out for you after you get that first client and again overd delivery on your service increase your perceived value of your agency as much as possible it's better for brand image it increases the chance of referrals it decreases your client turn rate and it's imperative that you don't ask for extra pay you do extra for free and you let the extra pay come to you over time so an example here would be you're running an email marketing agency well you overd deliver by going out of your way to offer to run SMS marketing entirely

free and the client will be so shocked they'll want to pay you more naturally again reciprocity from there they'll want to start cutting you in on better deals and over time you can start to ask for better and better deals you can ask for increase in pay you can ask for percentage of the revenue that you're generating but like I said only after you've overd delivered will these other doors start opening up for you and next we got hiring so generally positions to hire for uh pretty early on would be a client success manager so

somebody somebody who's staying actively communicating uh with the client on the other end in the slack channels on calls uh daily updates uh providing overviews weekly performance insights monthly performance insights uh putting out any fires things of this nature you have an onboarding assistant or Vaas somebody helps out uh with setting all those processes in place with taking emails with doing any of your outbound marketing efforts with all sorts of things a VA can be helpful for and even helping you out with uh the delivery of the service itself and however that looks and then

eventually you can have a team leader to manage other employees thief of operations tml uh whatever you really need as you start to scale somebody who's kind of responsible for you know your team of vas your team of workers who are doing the drop servicing if you take more of that approach and you're not in the trenches doing it yourself and if you scale up over time you won't be anyway so you'll start to need these people uh in place but again you cannot scale an agency without delegating tasks at some point so you must

delegate to elevate there's also probably some AI tools that can help automate a lot of your processes and things that I mentioned earlier like zapier that can put together a lot of automated workflows to save you time and to save you money from hiring too many vas uh early early on the hiring funnels that I like to go for when finding good talent is one Iowa Community if you have any kind of audience or Community maybe have Facebook friends maybe you have an Instagram presence maybe you have a LinkedIn to post up stories content let

people know that they can reach out to you send them hiring forms post hiring forms have a website where you post and direct traffic to next you got Fiverr and upwork onlinejobs.ph for looking for a cheaper Workforce from other countries PR here there's countless employees there's always tons of Freelancers listing themselves up for their services and you can find experts in any field and the con would be integrating the employee into your platform because it is generally difficult to take them off the platform as these are gig platforms which means that you should hire them

directly on the websites but if you get a bit sneaky with the language that you use when you message them you can take them off you can find a way to get their phone number their email and you can bring them into your own team your own channels and start working with them directly as your employee instead of just hiring them from Fiverr uh to fulfill a gig and then qualifying employees so very very similar to how you'd qualify a clients except this time you're asking things like previous experience why they should work for you

um they expected compensation the hours that they can work anything else that you feel necessary maybe you can schedule a hiring call or if you're comfortable you can just go off of a form and a brief introduction now next we got scaling your agency let's keep this one very simple you want to work on the business and not in the business cuz if you get caught up building people's websites all day you'll never be able to expand this is figuring out what your highest leverage activities are like automating operations sales onboarding fulfillment lead generation you

need a hand in every aspect to make sure it's flowing smoothly but you can't do it all so start to hire out for different aspects of the business and start to focus on what you do best and what's going to move the business forward and grow it the fastest way possible do monthly audits of the systems that you have to ensure the operations are running smoothly the people people are in the right places you have open lines of communication with each employee to ensure that issues are addressed as they arise and naturally you will figure

out the most needle moving activities in the business and the things that you need to do to progress it a lot further on a lot faster and eventually systems are going to be the key to your agency so let's just go over a brief diagram here again we talked about the client being onboarded the onboarding form complete an audit film Al Loom or an advisory send Al Loom welcome package all these sorts of things and this is a bit more catered to an email marketing agency specific but again you can apply that or extrapolate that

out to pretty much any industry any type of agency but in Phase One the setup will begin phase two the implementation begins phase three the systems are up and running and live in phase four the systems are actually starting to scale and you're growing your agency and that's really just how things look in a nutshell but overall over this past module I feel like I've given you guys all the tools keys and resources necessary to go out there and start your first agency or at least start working for somebody as a freelancer and then building

up over time and I know a lot of this is overwhelming there's so much and quite honestly I could Ramble On on this topic for hours and hours but the key here is to just start is to dive in head first take what you've learned from today hopefully you wrote down some notes hopefully you have a good idea of where you want to start an offer that you want to craft a service that you want to provide take it run with it you'll learn as you go you'll research as you go I promise you it's

not a scary as you think to get the ball rolling really all you have to do is focus on getting that first client and focus on building a good Rel relationship at the end of the day that is the most important thing in business business is all about people and systems but to be honest mostly people and how you treat one another so sign that first clients treat them very very well work extremely hard and let the results speak for themselves build yourself a case study rinse and repeat and I promise you you'll have a

successful agency in no time so anyways I'll throw a quick screen here of the recap so if you want to go back we'll have all the chapters on the screen as well for each little sub module within this entire section that's pretty much it for the agency and free ancing portion of this guide video so again thank you guys so much for tuning into this one make sure you send it to a family and friend as well or somebody who's interested in getting started with an agency because this truly is uh The Beginner's road map

and everything that you should know before starting this online business thank you guys and I'll see you in the next one peace [Music] [Music] is [Music] [Music] [Laughter] [Music] yo I'm got it all figured out bro I know exactly what I need to do to get to the next level let's do this thing okay all right sounds good talk to you later yo what's up bro how welcome back so I got some crazy stuff to go over BL all right well better get to it let's plan it up [Music] [Music] all right guys so welcome

to the module on diversifying and preserving your wealth now this module is not intended to be Financial advice so first and foremost I've made lots of Investments over the past couple years I've done well on some of them I've lost a lot of money in a very short period of time and I have other Investments that I'm not planning on touching for a very long period of time as well and the information that I'm about to share with you is not just coming from me I've also had countless calls with my accountants my tax Specialists

other friends who are around my income level and even mentors of mine who are making similar Investments or doing different things with their money and although I feel that this comprehensive guide right here is going to be the perfect thing for you to do when you start actually making some money I can't personally guarantee that this is the best route and I'm not claiming it to be the smartest route or the best thing to do with your money when you're making it either I'm simply telling you what I've learned over the years what I've started

to do when I started to make a little bit of money and a lot more and how that's helped me and changed my financial position as an entrepreneur over the past 5 years so without any further Ado as we all know it's not how much money you can make but it's how much you can keep and that's exactly what this module is designed to do it's to help you keep your money and grow it over the long run one more thing to point out is if you're already making hundreds of thousands of dollars a month

or you're already a multi- multi-millionaire this advice probably won't be super helpful for you rather it's better for people who are anywhere from starting out and making their first few thousand a month to my current financial position which is making a few million dollars a year and having some leftover money to allocate into Investments for your future so firstly here we have when and how to save invest earn and spend your money first thing that I want to talk about is categories of spending so generally you have two categories you have personal expenditures and you

have your business expenditures so with personal these are things that you buy for your own personal pleasure or within your life that doesn't necessarily affect your business whatsoever and these items or these purchases might add value to your life but they don't contribute to your business or your wealth or your financial position as an individual whatsoever so these are typically vacations cars cars luxury items mostly and good Cuisine the reason why I say mostly for luxury items and cars is that if you're really involved in a specific industry take Vehicles you can actually make money

on buying and selling vehicles but that's not the purpose of why I have vehicles in the personal expenditures here I'm simply saying that 99% of the time when you purchase that new vehicle it's a depreciating asset yes it will still hold some value at the end of the day you're purchasing that vehicle because you like it you want to drive it and it adds value to your personal life rather than for your business now on the business side of things these are things that contribute to the growth of your business so employees mentors education equipment

or anything that you might be able to write off as a business expense or that contributes directly to the growth of your business now most importantly here whether you're spending personally or on your business I do want to point out that everything has an Roi and this is a mindset that I adopted a few years ago and it's helped me tremendously throughout my career and the best example I can give you here is let let's say I'm spending some money on some high quality food instead of going to the convenience store near me and picking

up some ramen noodles and the sandwich because it's cheap and convenience that highquality food in turn is going to give me more energy and it's going to allow me to be more productive and focused when I'm working on the business so even though it's technically a personal expense if you look at everything in a sense that it does have some Roi on you or on your business and you're going to be much better off and it's and that mindset is going to help guide you when making financial decisions so firstly I want to clear up

some stuff about writeoffs because I think a lot of beginner entrepreneurs or people starting out they don't really understand how this works and I'm just going to go over this at a very high level but basically let's say that your business has about $40,000 in retained earnings or that your taxable income for your business is $40,000 at the end of the year now looking over some of your expenses which could be work equipment subscriptions flights or even a computer expense we can actually deduct from your taxable income making your net taxable income cheaper AKA you're

paying less on taxes from this example if your business has generated $40,000 in profit at the end of the year if you subtract your expenses in this case a computer expense you'll be left with $38,000 in net taxable income and what that basically means is no you don't get a computer for free you're still spending your business's money to acquire that computer but what's Happening Here is the government is saying hey give me a piece of your $388,000 now instead of your 40,000 so essentially the amount you're going to pay on tax taxes is going

to be reduced because of your business expenses and that's what a write off is it's not simply getting free Shi because you have a business and like I said that's just at a very very high level you want to speak to your accountant for regional rules depending on what country you're in there's going to be so many different categories as to what can fall under a business write-off or a business expense rather than what has to be kept personally and outside of your business so this something that we'll touch on a little bit later but

when you're getting to the point when you're generating hundreds of thousands of dollars with your business the best route most likely for you will be to get get yourself a killer accountant on your side so now let's jump into investment vehicles so the first one that I want to talk about is public equities so this comes in the form of index funds ETFs also investing in individual companies that are public on the right hand side here you can see Meta Google and Amazon actually some of the Holdings that I have now the S&P 500 index

average annualized return is usually somewhere between 9 to 10% which means on average every single year it will return roughly 9 to 10% as a store value now after you adjust this for inflation this might fall to somewhere between 6 to 8% now of course there's some years where you're going to have a recession the econom is going to be weak you might even go down drastically in your portfolio's performance what I'm talking about the average here I'm talking about taking the historical value of the S&P 500 over many many decades of years and there's

tons of different index funds out there now if you don't know what an index fund is let me just clear that up so my example here is with the S&P 500 which is one of the most popular index funds you've probably heard about it before and essentially what that does is it tracks the US Stock Market and picks out the 500 highest valued companies and puts them in one basket therefore when you're investing into the S&P 500 you're technically investing a very small amount into meta Google Amazon and 497 other companies all compiled into one

going the root of investing in index funds is generally safer and a better bet than buying in directly to an individual company because of course if that company were to go bankrupt you lose your entire position versus if a company in the S&P 500 went bankrupt you'd only lose a micro fraction of your position or you'd be affected in such a small way because of that that being said I personally invest into the S&P 500 but I also invest into individual companies the reason for this is that you can see greater returns or greater growth

by investing into a company that you feel is going to grow over the next however many years a great example of this has been the mag 7 or the Magnificent 7 stocks which is basically your big guys like meta Google and Amazon and these stock stocks have been far outperforming the rest of the market now luckily for me when I first started investing I started investing in these companies particularly Apple because I believed in the long-term vision and where they were going now again this is not Financial advice but my personal strategy here is if

I'm investing into a company I'm simply thinking is this a company that I believe in now I know some people are going to be like well you should probably take a look at the financials you can probably see if the company is currently undervalued or overvalued based on a number of different metrics the reason why I like to do things this way is because I'm young I have a lot of time in the market which means that it's okay if I'm currently buying a slightly overvalued stock I mean obviously I prefer to purchase meta when

it's at an all-time low as opposed to an all-time high but I believe in a company like meta for the next you know 10 20 30 40 years and so on and so forth so at this point in time I don't really care when I'm buying when I'm looking at these Blue Chip stocks and I do recommend that if you are investing in an individual company you should believe in that company otherwise maybe take your money somewhere else or put it into an index fund and the next investment vehicle here we have is crypto so

with crypto you have the ability to make a ton of money in a very short period of time as we've seen over the past 5 to 10 years now it can be extremely risky so I don't recommend that you go ahead and dump your entire life savings into it now unless this is your passion this is your hobby this is your business you fully believe in the market I have friends who are like 95% in on crypto but I recommend that if you're just doing this diversify your wealth you find some key projects you like

you stick to them and you put money into them such as Bitcoin and ethereum now if you want more specific tailored info then you can start looking around to join paid groups that you trust and follow their calls but again at a very high level with crypto I do recommend that you be aggressive with taking a profit because nobody went broke by taking too much profit off the table and don't fomo into projects just because they're being talked about on social media this is the easiest way right now you can probably lose money so I

felt victim to this I think 2 and a half years ago when teral Luna crashed if you guys remember that I put a lot of money into this project because all these influencers were propping it up on social media and then one night I opened up my portfolio and I saw the project in real time crashing I saw my position going from multiple four figures to practically 0 overnight and the project had no liquidity which basically meant that I wasn't able to sell my position and I was simply watching my position dwindle down to nothing

and let's just say it was an extremely depressing few hours or night for me now next let's talk about real estate so real estate is a long-term larger investment and generally people do this for a number of reasons one I mean people purchase real estate if they want a home to live in uh two they'll purchase real estate for the returns year-over-year so typically the real estate market in most markets goes up every single year and the actual plot of land the house the apartment whatever you bought will appreciate in value each year but another

reason why people purchase real estate is to rent out the property on short-term rentals or websites like air being beat now there are ways to get started with real estate even if you don't have a lot of money and there's tons of people online who will coach you through the process of it for me real estate as of now hasn't been something I've been super passionate about it hasn't been something that I've gained a lot of expertise on which is why I've generally stayed clear of it and that's another thing I want to touch on

as well it's if you have expertise in a certain area for example for me it's e-commerce you should look at investing as much of your money as possible back into something within the realm of the area of expertise that you have so for me it could be investing into other online e-commerce businesses it could be partnering up with other individuals and buying into their companies or simply putting my money into public equities in companies that I believe in because that way at least I feel like I have some kind of control and my knowledge is

helping me out with that investment but if you just blindly throw your money into something like real estate having no idea what you're doing then you're probably not going to see as great returns as opposed to investing into something that you have a bit more expertise now I guess real estate is kind of a bad example for that because generally when people invest in real estate it's seen as a safer investment much safer than crypto usually seen as safer than public equities as well because because the one thing that we can't create any more of

in this world is land and if you own land that generally speaking should appreciate year-over-year for the rest of your life I mean obviously in recessions and and down periods you're going to have times where you know the market May crash but overall you should be looking at appreciation and gains on your investment with really estate but a house can also be a liability so it's something that not a lot of people talk about but buying a property then dealing with home insurance then if you're renting it out dealing with the tenant insurance and then

maybe that property is tying you down to one specific location in the world and it's making it harder for you to let's say move to another country or to get rid of your residency status because you want to live somewhere else and you want to start a business somewhere else these are all things to consider when making a land investment especially in a specific country and I can't speak for everybody here but I know for me in Canada if I were to go ahead head and buy property it would have some implications on my current

lifestyle that being said I actually am looking at buying property in Canada as well as Dubai I'm a resident in the UAE so keep you guys updated on one day when I buy my first piece of real estate I'll probably post that on YouTube and share with you guys the investment and how it went but to some things up here a home can be a liability or it can be an income generating asset it just depends on how you set things up and a mortgage for a home is generally seen as good debt and we'll

talk a little bit more about good debt and bad debt later on now just a couple more things to touch on here as far as investment vehicles go we've got government bonds gold gic's and other less risky asset classes so these kind of assets are usually used as a hedge against inflation or diversification of larger wealth so if you have tons of money and you have some allocated to crypto and public equities and real estate and all these places then chances are you'll probably have a little bit in some less risky asset classes or maybe

you'll have you know some money in let's say a GIC or Reg registered savings account so you can easily move some of that money back to your checking AKA that money is more liquid than let's say if you purchased real estate and having that money in a more liquid position might help you to seize other opportunities in the future if you wanted to let's say invest in a company or you needed a lot of cash on hand to build your own startup from scratch now generally as a young person with minimal funds these wouldn't be

my preferred investment classes but maybe in the future when I'm looking to diversify my wealth a little bit more I'll look at some of these less risky asset classes the reason why I say that is because I'm 23 years old and I'm sure a lot of you guys watching this video are pretty young as well which means we have so much more time on this Earth if I was 50 or 60 and I wanted a more safe investment because I knew that I was going to take the money out relatively soon and use that money

to enjoy the rest of my life to travel to spend it on my kids and my grandchildren then of course I would probably have more of my portfolio Diversified into things like bonds savings accounts possibly even gold but knowing that I have so so many years I like to put my money in generally slightly more risky Investments but things that will yield much more growth over a long period of time because because if I'm investing something now I'm deciding that I don't need it likely for the next decade or even longer I also want to

touch on taxfree savings accounts so in Canada this is a big thing in the US this is a big thing although it's a slightly different name but depending on your country you can set these up through the government and depending on how much you're being taxed every year you'll have a percentage of allocation to invest into this tax-free savings account which basically means you can hold stocks you can hold gold you can hold bonds and you can take out your profits without paying any taxes on them so this is something that I highly recommend you

look into depending on where you live because it's good to get the ball rolling with it early for example for me as soon as I turned 18 the government allowed me to allocate about $6,000 each year into tax-free savings accounts and then now that I'm making a lot more income a certain percentage of my taxable income I can allocate to registered retirement savings plan as well which is also tax-free so my recommendation for everyone here is to look into this and try to fill up your contribution room every single year because this is taxfree gains

and you're not going to get an opportunity like this anywhere else I mean 99% of the time depending on where you live when you invest and you make money on your Investments the government's going to come after you yet again and take a piece of what you made on that investment and we can also talk a little bit about alternative Investments so this is where you're looking for investment opportunities and maybe your Hobbies or the interest that you have a common one is luxury goods even back in the day I used to buy and sell

a hype clothing designer clothing remember I got access to this bot online which would allow me to buy Supreme at the time Supreme clothes were selling like crazy and I would buy them for a couple hundred bucks using the bot that I downloaded on my computer and then when the product got to my house I would resell it for in some cases for figures i' make a lot of profit just from buying those luxury goods now with alternative Investments the thing for for me is I'd say stay away from them unless you have expertise or

it's a passion or hobby of yours because if you're simply getting into the street wear sneaker game just to make a little bit of money you're probably going to get discouraged because there are people whose entire livelihoods are buying and selling sneakers and they're probably just going to crush you with that so when it comes to investing yet again the common theme Here is invest into what you have expertis in some of my friends you know they've even invested into CSG go Skins and fashion pieces for on online characters in their video games and it

made thousands and thousands of dollars doing this so there's always very unique opportunities for you to make money I think Gary ve talks about his collecting cards and all this kind of stuff all the time and he really has a passion and a hobby for this which is also why he's been able to make so much money off little side Investments for me one of the other places that I invest in is watches I guess the watch that I'm currently wearing right now I'm simply just wearing it because I like it I picked it up

somewhat recently but I have a few different watches and I'm planning on growing my collection and although most of the watches that I have right now I'm planning on just wearing I've already scratched them up quite a bit because I really do enjoy nice time pieces I think in the future as my collection grows there might reach a point in time where I'm starting to sell off these pieces or I'm starting to make money on them and then purchase other ones but again another example of something that I have a little bit of knowledge and

expertise in I'm always looking at different groups I'm chatting with different people who are interested in expensive time pieces and I could also treat it as an investment class because most of the that I've currently bought have held their value in the past couple of years so let's talk about investment strategies for you starting out first you have dollar cost averaging or DCA this basically means you're continually buying into a certain stock crypto or industy and you're investing equal amounts of money on regular intervals so basically in this image here you've decided over the next

couple years you want to invest $300 every single month to grow your portfolio so what you're seeing here is the share price of a certain company is fluctuating but every single month you're actually investing the same amount of dollars into that company so in January you bought 10 shares in February you bought 30 shares because the share price was discounted and then in March share price came up a little bit and you bought 15 shares and so on and so forth and over a long period of time the graph might look somewhat up and down

but you'll be left with a lot of shares in that company and you'll likely have not bought at the best buying opportunity or when the company was the cheapest but the good thing about dollar cost averaging is you'll also have no not bought at the very Peak so a lot of emotional investors they like to buy when the market is green and everything's doing well everything's flying and then what happens is you know a year down the line they're really stressed because the company's at half the share price that it was last year when you

bought in you've lost half your position and then you start taking money out when actually the best time to put money in was when you took your money out so if you're an emotional investor and you're scared about losing a little bit of money even though it's unrealized the best thing to do for you is to start dollar cost averaging because that way if you look at your investment over the past couple years you're going to realize that yes you bought a little bit when it was at all-time Highs but you also bought the dip

and so it averages out to be a good buying position and overtime chances are your position actually increased rather than decreased now the next option you have here is lump suum buying so this is buying a lump sum of a certain stock crypto or indices at once so this is typically done when someone feels that a specific investment has reached its lowest point in the market AKA you feel meta is really low right now they're going to shoot up and your investment is going to gain a ton in a short period of time this is

a perfect time to empty my bank account and put as much money as possible into this company now the tricky thing here is like I just mentioned a lot of people fomo in when the market is really high when everything's going well when all the companies are reaching new all-time highs and then they get depressed a few months later when there's a recession or the economy comes down a little bit so I myself have fell into the trap that's why I'd recommend dollar cost averaging or sticking to a certain amount of money that you're putting

in every single month but if you feel you want to take advantage of a great market crash if you feel you have a really good buying opportunity with a specific company that you want and you have a lot of money set aside to do so then lamsam buying could be the root for you now let's talk about investing in your business first and foremost everything that I've just told you I want you to hold on to that but this thought here is going to be the most important one that if you were to walk away

with one thing from this module this is what I want you to walk away with the best thing that you can possibly invest in is yourself especially if you are a young person investing into your future also might fall under business spending or personal so you have things like buying mentorships buying gym memberships attending networking events or conferences consuming high quality food which we talked about before and education because I think 99% of people they are living in a money scarce mindset so they're always worried about about their income they're always worried about how much

money they have they're always worried about if they're going to be able to support themselves and their families in the future and so they tend to hold on to every last dollar and save it and hoard it typically in a checkings account but if I want you guys to learn one thing from this it's that saving money typically doesn't get you anywhere the rich don't get rich from saving the rich get rich from making more money so if you're starting to make money the single best thing that you can do for yourself is put that

money right back into you so that you can make more and this comes in the form of yes reinvesting back into the business of course spending on your business to grow it but also spending on yourself so reading books going to seminars buying mentorships getting high quality education that's going to get you to the next level because imagine if you know let's say when I was making $30,000 a month which is good money for I think I was 19 or 20 at the time if I just started hoarding on to all of that money and

being scared to spend any of it because I was worried about my future then I would probably still be at $30,000 a month and yes I'd be living comfortably but I would only know what I knew back then if that makes sense rather when I had that $30,000 a month income coming in I spent a good chunk of it in fact probably almost all of it the first thing that I did when I had a successful business that was pulling in over $10,000 per month was I took a flight down to LA and I met

up with a mentor of mine that Mentor single-handedly helped me go from $30,000 a month to over $100,000 a month with with the same business but had I not took a leap of faith invested a little bit more money into myself into my learning into my education into my traveling then I never would have unlocked a whole new possibility for how high my income could go and I know this mindset can be extremely difficult to grasp it sounds like it makes a lot of sense when I'm saying it but if you grew up poor if

you grew up where money was a worry for you if you grew up in an environment where you always heard your parents fighting over the bills or maybe you were even deprived of certain necessities in your life then once you're making $10,000 a month or a comfortable income you're naturally going to want to hold on to as much of it as possible but I'm telling you guys this is not how the rich think this is not how the wealthy think and this is not how the multi- multi-millionaires and billionaires of the world have got to

the position that they're currently in money loves money money loves speed and money loves you pulling out your wallet and spending more money to bring money back and so I think the easiest way to think about it is if you have let's say ,000 and that $1,000 is sitting in your checking account it's simply rotting away to inflation and yes you have some money for an emergency or for a rainy day but if you spend that $11,000 in the right places investing yourself and the future then you can think of it as you sent out

a thousand tiny soldiers to go out into the world and to bring you back more money and you can keep doing this at every level and even for me sometimes at my level now I'm in a bit of a scarcity mindset with money where I'm like well if I do do this this this and this then technically I could retire for the rest of my life comfortably so I should just stop spending my money I should cut my expenses but then I kind of snap out of that and I'm like wait I could just increase

my income why am I so worried about saving my money as an entrepreneur we have the freedom we have the flexibility to Simply increase our income and look at the other side of the coin now I think for most people in this video probably isn't super helpful if you've decided you're not an entrepreneur you work a 9 to5 and that's all you ever want to do yes some of this investing stuff might apply but this particular part here that I'm talking about might not be that helpful because if you know you're only making $8,000 a

month for the rest of your life then you have limited capability on what you can do and you probably should plan around that $88,000 a month coming in for the rest of your life take care of your future and everything that you want but for us entrepreneurs when we start making money we have to remember that that is not the income level we're going to be making for the rest of our lives in fact our goal is to double that every year or whatever your goal is maybe your goal is to double that every month

there was a time when I was doubling my income literally every couple weeks right so we have to remember the other side of the coin it's not always how much money can we save but it's how much money can we make and often times spending more money will lead to us making more money so long as we're spending it in the right places now let's talk about creating multiple streams of income that complement each other I'm sure you guys have all heard of like the average millionaire has seven income streams and kind of all that

stuff so that's why I want to break down some more income streams that can get you to that millionaire status and Beyond but first and foremost that whole cliche I just want to dissect that a little bit because I think a lot of people coming into online business coming into becoming an entrepreneur and starting their first business they immediately think I'm going to need six other income streams I'm going to need you know Investments over here another business over here I want to start this business with my friend here and they try to do everything

at once and then it all just falls apart the best piece of advice that I've ever gotten when I was early on in my journey was stick to one thing focus on one thing and do it very well aim to be the best at it and if you can do that the other income streams will open up along the way with very very minimal effort so when I was saying earlier that money loves money what I mean is if you have a lot of money it's going to be so easy for you to get rid

of that money for you to invest it for you to spend it people to come in and that money is going to make you returns it's way easier to invest and put your money in the right places than it is to get your income level up in the first place so you already have money it's relatively easy to grow it and that's why the rich keep getting richer that's why these kids born into these old money families that have you know countless properties and countless businesses they never really go broke I mean maybe in a

generation or two they go broke because they run the entire business empire into the ground but throughout the span of their life they never go broke because they have money sitting in a trust fund that is residually making them more money than they can even spend right right so imagine you have let's say $6 million invested in the S&P 500 in trust fund for your kid every single year that your kid is growing up he's essentially making what is that like $600,000 a year in income or or $50,000 a month and think about it that

kid at 1 2 3 4 what the hell is he spending $50,000 a month on nothing so all that's compounding and that's growing even more every single year so the time when that kid is you know 20 he has a massive essentially compounding snowball of money that is just continuing to roll that he can never spend that's why it's very very hard even to lose a lot of the wealth that you have when you're at that point now probably most of us watching this video aren't at that point I'm certainly not at that point yet

basically what I'm saying here is focus on one thing become the best at it focus on getting your active income up as high as possible and the other income streams will follow your money will start working for you you'll start placing it in some of the Investments that I've already talked about and when they say the average millionaire has seven income streams they're not referring to the average self-made 22-year-old millionaire who started from scratch they're referring to these old money families that have multiple multiple millions and they just have their money invested in a diverse

basket of places that's the seven income streams that they're talking about but none of these wealthy older people got to that position without mastering one thing and building it up to a V high active income Point first but with that being said I want want to talk about certain income streams that complement each other or that you can work on together in the online world so one of the best ones to talk about here is content creation it's the easiest segue from one business to another content in and of itself is a business you can

make money on it you can make money on Instagram on Tik Tok on YouTube you can promote things you can promote Affiliates you can have sponsorship dollars right so if you run a media buying agency start creating content on the side about media buying makes sense right if you know how to do X things why not scale a business doing that why not tell other people how to do that why not start your own personal brand around that and meet other people make more connections meet mentors and this is exactly what I did so after

a while of starting my own agency of starting e-commerce I decided to get into content creation I decided to start posting on YouTube on Tik Tok on Instagram and through that I met so many cool people I met mentors that again took me from $30,000 a month to six figures a month then I started making money my audience grew even more and then I'm making highquality videos like this inspiring and impacting people people came up to me on the street and told me I changed their life so there's a million great things and not just

Financial benefits that can come from picking up the camera and showcasing to the world what you've been working on what you've been doing the skills that you have and what you have to provide and offer to the world and it's one of the easiest Segways from one business to another now another massive benefit to building the personal brand is that even if all your current businesses fail even if your active income goes to zero if you have a personal brand opportunities will come your way and you will never go broke I mean think about a

celebrity or like let's say an ex-celebrity who is dead in the water they had their moment to shine they had a big acting career they had a big music career whatever it was and people forgot about them like no one really cares they're not in the spotlight they're not working on anything new if these celebrities maintain a massive social media presence and they keep putting out content and nurturing Their audience well then even if everything else has failed even if their main mission of you know being a musician or being an actor has came to

a halt or they got washed up or it failed chances are they'll still be able to make money they can turn their social media into a business or they'll be able to take advantage of so much freebies and free opportunities just from having a social media presence so that's another reason why I recommend building a personal brand alongside yourself alongside your life alongside your business alongside your career if there ever comes a point when everything fails for you you'll still be able to make a little bit of money off of holding that audience in your

pocket companies will pay you you'll get sponsorships you'll get affiliate opportunities and you'll never go broke just from being somewhat well known and especially in today's world where you know attention is the new currency and with the attention economy people are willing to spend a lot of money to get things in front of other people now this takes me back to one of the most important things which I already touched on a little bit and that's avoiding shiny object syndrome so social media in particular will always blast a million different business models and opportunities in

front of your face and shiny object syndrome will burn you I have yet to see a beginner entrepreneur starting out and over the past 2 years I've worked with hundreds of different beginners getting started in Ecom and various other online business models I have yet to see a single one succeed that chose to either start multiple businesses at once or chose to jump from business to business very very quickly this to me is the number one predictor of somebody's success starting out are they willing to pick one business model and go all in on that

one thing until it works on the flip side I have never seen somebody who holds the mindset of it's not a matter of if but when I'll be successful who holds the mindset of picking one thing and sticking to their grave to make that thing a success I've never seen somebody who's like that fail these people simply always get to the top because they push against the universe so hard until the universe finally puts its hands up in the air and goes all right we'll give this kid what he wants he's been trying for eight

years he's finally cracked the code he's finally figured out give him endless money give him success to his business and so on and so forth so that is the mindset I want all of you guys to embody moving forward and the easiest way to do that is to stay away from social media stay away from the shiny object syndrome stay away from the guy at the bar telling you he has an extremely lucrative investment opportunity for you and stick to one thing stick to what you do best stick to what you're passionate about and stick

to what you know then like I said over time that can Branch out even further and that can lead to different skill sets that can lead to different investment opportunities you can meet new people and tons of things can happen but you have to get the ball rolling first to the point where that ball just keeps rolling more and more and you can't stop it kind of like what I was talking about earlier with the old money wealth how the ball just keeps rolling and they have more money than they know what to do with

another great way to focus in on this is to have one big goal or at least one big goal at a time and I think as your life goes on your big reason why or your goal it's meant to change but that doesn't mean that you should be changing it every single day it means you should be changing it when you get to that point you can sit back and you can reflect on the journey that you had and then you can start a new Journey right so maybe your one big goal could be doing

whatever you can to retire your parents and that's fine that is a great goal figure out whatever you can do to get your hands on that amount of money that's going to make that dream come true and then probably when you make that dream come true you're going to sit back and you're going to be like whoa so much has happened I buil this business I did that I put some money over here which made me a ton of money and then you're going to be thinking I really have a passion for this you know

my next goal is I want to build my clothing brand to $100 million and then exit and then maybe your next goal after that is you've made so much money and you're 40 years old and you realize that you don't have a wife and kids you don't have a family so maybe that's your next goal and they don't always have to be Financial or around business right but I think having one big goal at a time is the best way to do it and having tunnel vision towards that goal now let's talk about some other

information that doesn't get thrown around a lot so setting up an LLC or a soul prop this is when you first start your business you're starting to make some money you're thinking [ __ ] I got to take care of the legal side of things otherwise the government's probably going to come after me what do I do right so generally you have a soul prop or a soul proprietorship which is super easy to set up you know there's not really much paperwork or annual filings have to take care of it's easy to file taxes through

your personal tax returns and it might even save you some money depending on how much the business profits and what your business expenses are looking like for me my natural progression was I started a sole property and then about a year later I started an LLC however my business grew a lot in that first year and I actually wish that I started an LLC earlier because in that would lead to me paying less money in taxes so an LLC is a corporate entity where the owner isn't personally liable for the debts or lawsuits held by

the business it's easier to obtain equity and small business loans within LLC and you file your taxes separately which could save you money depending on how much the business profits so basically what I'm saying here is the biggest difference is a soul prop is kind of like having a mini business within yourself so the same way you'd be filing your normal tax returns every single year you'd kind of do that with a soul prop but the big disadvantage here is you're paying the same amount as you would in personal income tax so if your business

made you $200,000 a year and the $200,000 tax bracket for personal income is 53% then you'd pay 53% of that $200,000 in profit which is a lot of money to pay on taxes for your business rather if you started an LLC and let's say the corporate tax rate was 27% then on that $200,000 you pay 27% in the government and you get to keep the rest of retained earnings in your business to reinvest and likely grow your business a lot faster now the other biggest difference here is with an LLC you have limited liability which

means people can't sue you directly so if I just had a soul prop and all my business was done through my soul prop and somebody sued my soul prop they would be suing me directly and they could come after my personal assets they could come after my personal property but with an LLC people can only touch what's inside your business your business is a separate entity to yourself now of course there's a bunch of other small technical differences but my recommendation would be to start a soul prop up until about let's say $10,000 a month

or maybe even a little bit less and when your business is kind of reaching those points in Revenue then you should start looking at setting up an LLC and before you even set up an LLC again my recommendation is to get a good account which I'll talk a little bit more on on the next slides now again my best recommendation for all of this is to get yourself a good accountant because the tax laws and the rules are so dynamic or there's all these changes every single year you're not going to be able to stay

on top of it all you're going to be stressed you're going to be worried about the money coming in you're going to be worried about the government coming after you so possibly even hire a bookkeeper as well to communicate with the accountant and then come tax time hire a tax specialist help you file your taxes especially if you have a complex structure you have multiple llc's and so on and so forth people always ask me they say when should I do this that's the biggest question and I think the earlier the better my only regret

financially has been not getting a good accountant in place with my business way back when I waited too long I tried to do everything on my own and in turn I lost a lot of money I thought I was saving a lot of money but then when I got an accounted and a tax specialist and they pointed so many things out to me they hopped on calls with me they took me through the entire process of how they were restructuring my business financially I ended up saving thousands and thousands and thousands of dollars every single

month and it's not as expensive as you guys might think depending on who you're working with their hourly rates can range from maybe $30 $40 an hour all the way up to a couple $100 an hour but usually a bookkeeper is very very cheap if you want someone to do all of your books and then the accountants and tax specialist yes their hourly rates can be quite expensive but you don't necessarily need them working tons and tons of hours the best thing that you should do is book a consult with one of them chat for

an hour or two and figure out the best route for you moving forward and trust me guys I've saved now hundreds of thousand the dollars in the past couple years just from having the right people in place another thing I want to touch on here is credit cards particularly business credit cards because a lot of people use them to their advantages a lot of people end up traveling the world for free I'm sure you've heard of credit card hackers I'm sure you've heard of Point accumulation from running your own business and spending thousands of dollars

a month and how having the right credit cards in place can actually make you tons of money save you tons of money and give you tons of other benefits and perks now I would recommend if you want to get into credit card hacking and traveling the world for free and all this kind of stuff you watch specific videos based on what country you live in because it's a very very different country to Country unfortunately I live in Canada and we are a bit handicapped compared to our friends in the US with what we can do

with credit cards for example I have uh TD which is one of the biggest banks in Canada and I also have uh American Express but my American Express cards that I have their point system in Canada sucks compared to the point system in the US my friends who are spending the same business expenses as me are making about four times as much points on their American Express card as I am not to mention the Canadian American Express doesn't nearly have as many Transfer Partners for points as the American American Express does and what that means

is basically all of the points that I accumulate on my American Express profile I can't transfer to tons of different airlines I can't transfer to tons of different Hotel Partners but in the US they can so what that means is I'm very limit lied on what I can spend my American Express points on and then for TD it's even worse TD does everything in house as do all the other Canadian Banks like [ __ ] and RBC and they have a few small travel Partners so you can you know book some travel stuff uh with

your points but you're not going to be getting the crazy credit card hacking and travel deals that our friends in America are now I believe America is the best country in the world for credit card hacking so if you are in the US again I'd recommend watching a specific video on all the different cards and the advantages but for me I basically just stack my points and then I either turn them back into cash so I save a little bit of money each year or I use them to book some travel but again I'm not

getting the crazy kind of deals that people are getting over in the US so I just wanted to give you guys a little brief on that if you are Canadian and you're looking for the best cards I would probably recommend setting up American Express and then with TD I would check out the TD business travel visa which is a very good card you get like 6x points on uh tons of different business expenditures and so on and so forth but again these points aren't worth much compared to our friends over in America so now it's

time for me to give you my advice I've given you guys a briefing on most of the stuff and you know a high level overview of what to do when you start making some money but now I want to give you more specific advice from me and what I've done so first and foremost work relentlessly on yourself and on your business every dollar apart from Necessities so your house your food your water should fall back into the categories of spending that I was talking about earlier so high Roi categories your business your education your mentorships

your health your safety until you're making a comfortable income of let's say $10,000 a month I know everyone throws that number around but if you're making $10,000 a month six figures a year on your business and likely have some tax advantages in there too you're doing pretty well you're in a generally comfortable position unless you're living in some you know very very very expensive city like New York but for most places in the world that should give you a little bit more room to spend and that's when you should be looking at getting a really

good accountant and tax specialist now next I'll say this again to really drill at home avoid investing in areas that you are not an expert or you are not passionate about really learning and getting into because what is the point your Gams will be much higher in an area where you're going to have expertise and you're going to spend that extra time every single day learning about getting involved with meeting other people in the space and making sound Investments with your money so my strategy and what I've done thus far now this is definitely not

Financial advice because I've uh made my fair share of mistakes and I've learned along the way but yeah when I was 18 19 and I started you know surpassing that $110,000 a month kind of range that's when I started thinking well you know I'm living in a comfortable place I've got good food I'm able to cover all my business expenses the business is growing and I do have a little bit of profit left over every single month that maybe I should invest somewhere else and let me say that was my first mistake because I should

have just kept pouring money directly back into what was making me that $10,000 in the first place and even though I was I should have just put it all back in like I shouldn't have even thought okay let me take out $22,000 a month for my earnings and put that somewhere else but that's what I did and what I started doing was I slowly started buying into crypto into public equities maybe a couple hundred a month at this point and that did me well you know I was dollar cost averaging in my positions were were

generally growing until I started making a lot more money and you know in probably the next year I jumped from about a $10,000 a month income to six figure a month income so when I was making that kind of money I was then putting $30,000 $40,000 a month into my investments and usually I was injecting a large amount at once into crypto into stocks and I just had this kind of euphoric feeling as my income was growing my investments were growing and then boom recession and and you know all my crypto projects crashed you know

some even crashed to zero I lost $80,000 in that night with the teruna project my stock portfolio crashed even then I started stressing and I started spending so much time on my investments that my business was falling a little bit and that my active income was decreasing and everything was just one big mess and so had I just kept a level head from the beginning kept investing back into the main thing which is the business and then maybe when I was making a bit more money had I just picked an amount to comfortably dollar cost

average into instead of just throw massive amounts of cash towards different projects at once that I didn't really have that much information on I was simply listening to Social Media influencers online then I wouldn't have wound up in that position but anyways that's what happened hit me pretty hard was a huge Learning lesson for myself and then I kind of stopped investing for like 6 months so I started sitting on cash all the cash that I had coming in and I started formulating a new plan for myself moving forward and that new plan is basically

what I'm following to this day so again taking into account that I'm 23 and I have a long long career ahead of me a long career of active income and I also have a long life ahead of me in terms of many many years that my money can compound I want to be in Investments that are high growth but I also don't want to lose my entire position in a day so somewhere in between a super risky project like teral Luna and you know a much more Safe and Sound Investment like real estate my portfolio

has grown quite well unrealized gains of course over the past couple years mostly in the Magnificent 7 but in a few other High growth uh tech stocks as well and then I have some money in some ETFs inside of my taxfree savings accounts inside of my retirement savings accounts and inside of some other just trading accounts as well and most of that is in you know the Vanguard or the S&P 500 funds they just carry a large collection of uh high growth companies and then I have a smaller percentage of my net worth I guess

in crypto only in Blue Chip projects so you know a small amount in salana and then mostly in eth and Bitcoin and then if anything if I'm bored if I want to have some fund I'll throw a very very small amount of money just some more speculative Investments but with that being said I am reaching a financial position where I'm starting to accumulate a decent amount of wealth in my current business and I'm looking to expand into other areas so real estate is on my horizons in the next 6 to 12 months and then after

that I do want to eventually start getting into uh Venture capitalism as well and that's always been a bit of a goal of mine so yeah I guess I've just been taking it a bit slower not F into things not rushing into things not getting emotional and just taking my time time and realizing I have a lot of years to go I have a lot of time in this game and if I rush it now and I lose everything and I get discouraged then that's going to affect my longevity in this game so there you

guys have it that's pretty much at a high level everything that I know about how to keep your money how to preserve your money how to diversify your money how to grow your money obviously I didn't get super technical on a lot of things because a lot of these things are going to be very very specific to you they're going to be very specific to your region your country and also I don't want to give you direct orders because then I can be held liable and like I said I'm no expert this is not Financial

advice this is simply what I've done what other people in my network have done at this certain income level and a good foundation for you to understand a little bit of financial literacy and what could be your plans with the money you have coming in moving forward over the next couple years anyways guys that's it for this module thanks for watching peace out [Music] I 35 with the top down quick to tell a hater they should get like me seem like everybody want to be the boss but it C and these lames a't [ __

] like me onp yo n what's up man yo what's good bro I was just thinking like you know the whole point of making all this money is to do things differently to have a crazy lifestyle and what are we doing living like everybody else I feel like we should be taking advantage of this money traveling having crazy experiences you know like the [ __ ] we see on Instagram reals all the time yeah man I get that so where would we [Music] go Dubai I5 with it top down to tell hater they should get

like me seem like everybody want to be the boss but it cost and these lames ain't [ __ ] like me drop a couple band on the crypto fans no make [ __ ] go I ain't got to tell them what it is tell them I'm a grown ass man so you'll never fool me with the cap you be selling to the kids shorty we the lers of the land we wavy bad little mama trying to have a [ __ ] baby in a c seat color like gravy Children Of The Sun why these [

__ ] so shady boss talk with the wolf pack I ain't never look back got a couple bands and I flipped that I be chilling with my shorty got the crib on Karate keep up little baby that's a kickb you can't Flex on a niggaer living hate free but he say real but I know all right so welcome to chapter 4 which is content creation and personal branding and this chapter is one of my personal favorites I've also managed to make a lot of money over the past couple years using the exact principles and strategies

that I'm going to teach you inside of this module so without any further Ado let's just dive straight into it all right so firstly here we have a little table of content so you can go ahead and Skip to whatever section of this program that you find most valuable but I do highly recommend that you watch the entire thing through because there's going to be hidden gems across every single one of these sections number one we have the importance of a personal brand so why you should be starting one and thinking about creating content in

the first place number two is exactly how you're going to craft your unique personal brand that again is completely unique to you and will not be a cook cutter copy and paste version of what somebody else out there has already created number three we'll actually dive into the specifics of creating content this will include everything from exactly how you're going to get the shots that you want whether you're going to be creating on YouTube Tik Tok or Instagram and exactly what equipment that I recommend for you to start with as well number four we have

monetization so once you got the ball rolling you started to create content across the various social media channels one of the most important things to be quite honest with you is bringing in money from the content if you are not monetizing your content how do you expect that you're going to be able to upgrade and improve over time because you have no funds coming in but I'm going to show you the exact methods that I've used to make millions of dollars over the past couple years with content creation and this is one of the most

valuable skills in today's day and age so this chapter will be extremely crucial for you guys and then lastly we have thirdparty content options for number five and when I say third party I'm basically referring to leveraging somebody else's ability or talent in content creation to put more money in your pocket one of the most popular examples of this going around right now which we'll dive into is ugc content creation and how massive billion dooll Brands even are taking advantage of this trend to make even more money all right so starting off with importance of

a personal brand first and foremost what is a personal brand a personal brand is creating a digital identity of yourself to present to the world as if you were a brand let's take one of the biggest hip-hop artists and celebrities around right now Travis Scott which product would you expect to see Travis Scott promoting would it be this YSL cologne here or would it be a bike helmet now obviously you probably thought to yourself the YSL cologne almost immediately but why well first you need to understand what words would you use to describe Travis Scott

what is he known for the ones that I've picked out here is dark mysterious and intense and how do I know this I know this because of his social media otherwise known as his personal brand and the image that he is portraying to the world of himself you see therefore the YSL cologne is in alignment with Travis Scott's personal brand which means that he'll be able to sell a lot more of that cologne rather than some simple product like a bike helmet so next why do you need a personal brand for yourself number one social

proofing and evidence well firstly we need to understand the couple different types of cognitive biases that is going on when people are viewing your content firstly you have the bandwagon effect then you have the authority bias and lastly the Conformity bias and these three are the most important biases to tap into the bandwagon effect is basically when people will adopt certain behaviors Styles or attitudes simply because everyone else is doing so if you see somebody's Instagram post and they have thousands of followers thousands of likes you're probably going to like that picture as well you're

probably going to take what information is being conveyed to you as authentic trusted or legitimately as possible because while everyone else is believing it so you probably should too right take the Golden State Warriors in 2015 as an example you know in sports when a team is always winning more people end up supporting them just because everyone around them is building that hype and supporting the team as well it's fun to be on the side of the winning team remember when Golden State finished the season 73 to9 everyone jumped on the bandwagon and instantly became

a fan then we have the authority bias and this is the tendency to attribute greater accuracy to the opinion of a figure or authority basically meaning that if somebody is perceived as an authority or an expert in their field or space we are more like to take the information they're presenting to us and believe it almost immediately to put this in perspective let's take a common example that's probably applied to you at least once in your lifetime imagine you have a couple of friends who are really big on health and fitness they're always hitting the

gym they have great physiques and so you probably went up to one of these people and you've asked them how do I lose body fat or build a better physique you see the friend who works out and who is consistently gone to the gym for 3 years even though he has a great physique he's in shape he advises you to to eat less to help achieve a caloric deficit after trying this for a couple weeks you probably got upset fed up with your results and instead maybe you contacted a professional or an authority figure like

a doctor the doctor may be recommending you to start running now immediately most people will disregard everything that their friend had told them and they listen to the doctor and start running simply because the doctor has more Authority most people will start running even though running might not be the most beneficial solution to what they're looking to achieve which in this cas Cas is losing body fat lastly we have the Conformity bias and this is the tendency to change one's beliefs or behaviors to fit in with others so instead of using your own judgment your

own values your own set of beliefs basically you look at what everyone else is doing around you and you naturally want to conform to them because it feels right the best example of this I can think of in recent times is wearing a mask in public or on a crowded train look in 2024 we don't have to wear masks anymore yet a lot of people in certain areas are still wearing masks and why that is you might ask it's because well everyone else seemed to be doing it so you felt more comfortable simply grabbing your

mask on your way out or before you stepped on public transit and a lot of these things happen completely subconsciously you see we're not sitting down and critically thinking about our decisions and analyzing why we're putting that mask on the first place we're kind of just doing it because everyone else around us is doing it and in many cases we're not even aware of the fact that we are doing it but you see this isn't necessarily a problem and Conformity is actually extremely important in the evolution and the survival of our species over the past

thousands of years take social learning for instance you know back in the early days early humans were observing others and that helped them acquire new information and behavior on how to act themselves picking up new skills by simply watching what others around you are doing is one of the best ways to learn something extremely quickly there's also safety in numbers by following the crowd you often have a much safer strategy and you're bearing a lot less risk than going against the Norms this is why so many people enroll into college without even thinking twice about

it because in most First World countries it's deemed socially acceptable and almost normal for you to be following that path versus venturing off onto your own so with all of this in mind we can use these cognitive biases to see the benefits of our personal brand starting with building a good reputation having a solid personal brand directly links to building a good reputation and this helps immensely with networking people already know who you are and what you do and by bypassing this timely step in networking and evaluating if each other's skill sets can help one

another you can just speed up to the good stuff or in other words actually getting what you want out of a valuable connection moving forward I just have a couple examples of hundreds that I've met over the past couple years thanks to my personal brand in these pictures here you can see a couple of my friends who are worth millions of dollars in various Industries and we've all helped each other grow and learn so much from one another but of course if we weren't posting content or building our personal brand in the first first place

how would we have ever found each other and began to take those next steps one of my most important connections over the past couple years his name is Jad canari and I've seen him as a mentor figure pretty much since I first started having some real success with Ecom after a little while I started posting content on Tik Tok and Instagram and Jad centuri actually stumbled across one of my Tik toks from there he sent me a DM and I immediately responded back and he told me to come down to LA from there the rest

was history and I was able to take one of my brands from $330,000 a month to over $100,000 a month just from this one connection and implementing all of his strategies and systems that got him to where he is today the next most important thing is building trust you see trust is everything in relationships especially in business being easily identifiable and sharing value online makes you perceived as more trustworthy I mean think about it if you were to meet some guy out at a bar and he would tell you he has a hot opportunity for

you to make millions of dollars in crypto would you believe him probably not but what if that guy shared his Instagram account with you and on his Instagram there was proof of his lifestyle there was videos of the money that he had made in crypto there was Connections in his Mutual following very powerful Connections in the industry all of a sudden he is a lot more of a trustworthy person based on the things that he's going to tell you simply because he's built his social proofing his personal brand and his identity for you to look

at before even talking to him or taking those next steps and engaging in some form of of a deal in working with this person in the case of Jad if he hadn't seen my posts on social media he never would have reached out and if I reached out to him he probably wouldn't believe anything that I had to say because there's no proof backing it so now that we know some of the immediate short-term benefits of having a personal brand let's get into some of the long-term benefits of why a personal brand is so important

firstly we have turning your passion into a business by enjoying what you do it is more likely for you to have longevity in it and be able to do this for many years to come next you have a competitive advant so separating yourself from your competitors with distinctive branding gives you all the edge when you're trying to sell your own product somebody else's product or make money in various other ways and which we'll talk about later in this section as well next we have organic growth which is basically bringing in inbound leads instead of outbound

leads and if you're a business owner yourself or maybe you've heard this in business school or you've talked to other business owners you would know the value and importance of having inbound leads to your business as opposed to strictly outbound next we have Partnerships and this could lead to all sorts of collaborations offers free gifts and just improve your life as a whole simply from having a personal brand here's an example of a company that rebranded their own passion into a multi-million dollar business through the power of personal branding firstly they started to amass a

following on social media and it started as a simple 30-day experiment to see if selling spicy honey had to market after finding that initial validation the owners realized in order to go viral and clear the inventory an eye-catching Rebrand was needed and that's when Bushwick kitchen was born not to mention Instagram is also your virtual business card in today's world people judge others based on their Instagram profiles and that's just the truth of the matter you can sit around and complain all you want or you can take advantage of this new opportunity and start building

up this social identity card in the way that you best see fit to present to the world without other way I'm sure you guys Now understand the importance and the value behind a personal brand and having social media to some extent so now let's get on to the second part which is exactly how you're going to build this personal brand so first thing we need to talk about here is Instagram and the influence that you'll have with a profile on reaching your personal goals in real life so professionally you know Instagram will impact the job

offers that you receive whether you're an employee or an entrepreneur or your self-employed it does not matter by having an Instagram presence this will heavily influence what happens next if you're an employee and you're hunting for you know different job positions in various companies what do you think the recruiting managers are doing in today's day and age they're scraping all of your profiles online they're looking your name up on Google they're coming across their social media they're seeing what kind of a character and what kind of person are you and this is really the only

way they have to do that as of now so you need to give people your authentic self but also present yourself in a way that is beneficial for your goals number two is socially so Instagram can also determine the people that you can connect with and ultimately for form long- lasting friendships and even relationships with which is also why largely today Instagram is seen as partly the biggest dating app in the world because people can showcase themselves what they look like how their body looks their achievements all the things that a prospective future partner would

want to see before furthering that relationship or agreeing to meet up with someone on a potential first date now the metrics in the analytics on your Instagram profile are public and that's actually super important as well because because don't think that people are simply scrolling your photos they're getting an idea of who you are by looking at the metrics on your Instagram such as your mutuals right if you have a lot of mutuals with someone you're much more likely to follow back and connect with that person simply because other people in your network have already

validated and trusted that person enough with their follow to some extent again going back to the Conformity bias you naturally want to do what everyone else around you is doing and if everyone else around you is currently following someone you'll probably follow them back too the next is followers so having a high follower count can attribute to social status in today's day and age I mean the most famous person on Instagram Cristiano Ronaldo has over 629 million followers probably more at the time that I'm filming this and because of his massive presence online of over

a billion followers across multiple platforms he is widely regarded as currently the most famous person on the planet next we have engagement and this one's actually super important because the vast majority of people they will pay attention to well how many likes is this person getting how many comments what are the interactions are they real looking or are they fake looking because as we all know there's so many services out there that you can buy your likes you can buy your followers I'm sure somebody in your network has done this and maybe has 300 400,000

followers on Instagram and is barely cracking 500 or 1,000 likes that is a sign of somebody who is actively pursuing a facade in order to make them appear like they have higher engagement and appear like they have higher Social Status than they actually do and why you want to avoid that is because you'll essentially look like a fraud to the powerful and valuable connections that you actually wish to make by using Instagram and lastly we have aesthetic so how purposeful intentional easily readable and digestible is your content you know going back to the Travis Scott

example you wouldn't imagine him to be promoting wiel cologne and showing his dark and mysterious Vibe with all of his outfits and and nice stuff and then all a sudden start posting you know R random pictures of him biking in in a park advertising a bike helmet it just doesn't fit it just doesn't make sense with his aesthetic and when people follow you they're following you for a reason they're expecting a certain type of content you've portray yourself in such a way and you don't want to constantly flip-flop on the version of yourself that you

are presenting to the world I also want to note that look with the fake engagement the fake likes comments followers all these kinds of things there are certain times times where it might be applicable for you to get that extra social status and boost on your account for example you're starting a brand new brand from scratch and you have zero followers you have zero engagement again nobody's going to trust you nobody's going to conform to the content that you're putting out unless you have that social standing that following those engagements but if you don't have

it you can at least fake it in the beginning now where this starts to become an issue is if you are somebody actively trying to grow a personal brand for yourself maybe you're a creative maybe you're in the online education space such as myself whatever it is that you're doing if you know that you're actively going to be creating content for a long period of time then buying followers buying likes buying all these things will actually mess with the algorithm and in turn you'll have a harder time growing over time the other reason why you

don't want to do this is again being caught and looking like a fraud if it's very obvious that you've done this to try to increase your social standing then everyone around you is going to know that that's what you've done and again they're going to be much less likely to want to reach out to you to want to connect with you to want to work with you so if you're building a personal brand for yourself from scratch unless it's a very specific case I would highly recommend avoiding all the fake followers fake likes and fake

engagements that you can purchase now let's talk about how the perceptions that are formed on Instagram can spill over into your real life interactions think about a time and I have probably hundreds of these times or experiences myself where you you've seen somebody on Instagram you've seen the type of pictures the type of content that they're putting out and then you meet up with them in real life and it's not what you expected whatsoever the person is 100% different from what they're portraying on their profile how does that make you feel kind of a bit

strange it's like you've got used to this identity and this version of somebody that you believe that they were because that's what they sold you on and then you met up with them in real life and you were probably let down because it's not like what you're expecting whatsoever ever so this is why it's so imperative to be purposeful because your persona that you display online spills over into your real life interactions as well you want to show up extremely authentic and true to yourself regardless of to what industry you're in on Instagram and highlight

all of your personality and values along with of course your accomplishments highlights achievements and whatever it is that you're representing with that being said we can start talking about building the perfect Instagram account so first let's start with your username you you want to make it short and memorable the shorter the better but I know there's millions and millions of users on Instagram right now so it can be a little bit challenging next verification if you somebody who's actively trying to build a personal brand there is no reason why you should not be paying the

$20 or $30 a month to get verified on the platform this is going to immediately put you ahead of others when you're liking and you're engaging on other people's posts you're going to land higher in people's inboxes when you're sending them DMS and again you're going to have a more of an authority presence when people view your account next we have the profile picture so generally unless it's a brand or unless your personal brand is in a very different or interesting kind of industry it should be a clear face shot and at least show some

kind of personality or invoke a little bit of curiosity into your lifestyle and who you are next we have your biography now a lot of people like to do this a lot differently mine actually isn't the same that I'm recommending here right now but these are just helpful guidelines and common things that people with au will put in their bio the current city the job or what your company is a quote or a call to action if you're trying to get people to reach out to you and a web link to whatever it is that

you're trying to promote or you're trying to show off to the world so maybe this is your website maybe this is your brand maybe this is somebody else's product that you're selling if you're doing affiliate marketing or potentially even taking somebody else to another social media platform if you find that you're looking to grow your YouTube you have a big presence on Instagram and you'd rather send some traffic over that way and next we have highlights so these are your Instagram stories that are categorized into all those little highlights uh just underneath your biography and

it's actually super important to curate good highlight feeds nowadays you know back a few years ago Instagram was all about the grid photos but nowadays people are using it a lot more like Snapchat and everybody is posting stories daily that's probably hurt Snapchat's performance over the past couple years as well but either way it's here to stay and these highlights are here to live on your profile so inside of these highlights if you have a personal brand where you're selling something you want to have testimonials and results this is again one of the highest forms

of social proofing because it's other people actively validating what you're doing or what you're selling the next thing that you can have is work samples so show examples of the work that you've done show your achievements your accomplishments again all the things that build Authority and make people trust you and then last showcase your lifestyle and this one is potentially even the most important regardless of whatever industry you're in this is because when you want to convey to somebody that you've made it you've done well you've built a business the best way to do that

is by showing them and not telling them so when you think of ultra successful people you think of people who have ultimate Freedom time Freedom location Freedom Financial Freedom what are these people doing well they're probably living in big Villas Mansions they probably drive a nice car and again this isn't always the case but this is the general perception of the population and to some extent you do have to feed into that if you want to build your Authority in which case you should show your lifestyle while still being authentic but capture your best moments

I mean after all these are called your highlights for a reason next we have followers so this is a super important metric and the first thing I want to touch on is having the right ratio so the right ratio basically means that you follow a lot less people than that of who follows you and why that's so important is because think about somebody who follows you on Instagram and they're following 5,000 people but they only have 2 200 followers what does that tell you that tells you this person is not valuable enough for all these

other people that they followed to follow them back likely they don't have authority they're not going to be able to sell you anything they're not going to be able to influence anyone on anything and so they've done a horrendous job at building a personal brand but if it's the other way around and that person has 5,000 followers and they're only following 200 people well that shows that they're high status a high value person that likely is going to have more Authority than if it was the other way around so the general rule that I like

to follow is try to keep below 300 accounts and that helps as well with being intentional about the content that you're engaging in on the platform if you follow a thousand people sure you might know a couple hundred from high school you might know a couple hundred people out in your community but you don't necessarily need to follow them because all that's going to do is going to take away from the people that you really want to follow you want to get inspired from you want to get value from you want to have a valuable

Connection in and your feed is going to be over cluttered with all this garbage content for me what I like to do is follow a very small amount of people who are my close family and friends and then everybody else that I follow should be somebody who provides you value in one form or another so maybe this is somebody that you're actively learning from maybe this is somebody that you bought into a course a mentorship a program and you want to stay up to dat and see how they're living their life maybe this is somebody

that could be an amazing connection for you in business or whatever you're trying to do further down the road these are the types of to people you should only be following on Instagram and no exceptions especially when you're building a personal brand the next thing is to have a quality following so people look at who you are following believe it or not both guys and girls for different reasons will look at the people that you're following so only follow people who follow you back because again what does it signal to these people if you're following

a bunch of people that don't follow you back it signals that you are not valuable enough to get their attention and their follow back and so you're just following them as some kind of fan now again this could be fine if it's somebody that you are actively learning from or has a massive presence but if it's just some regular everyday people or let's say some Instagram models that are showing off their body cut this following because it really is hurting your social status next we have growing followers so 10K plus is kind of a good

range where you start to develop social proof as soon as people see that K popping up instead of a number on your following on Instagram they're going to instantly attribute more Authority towards you also show up higher on notifications and in people's DMS and people want highly followed accounts to follow back the reason for this is because if you're following a bunch of high status people guess what happens when people view who you're following they're going to see that your network is valuable High status High following and so they're going to attribute more social status

and more social standing to your profile and thus they'll have a higher chance of actually following you back as well and then like I just touched on earlier verification super important for social proof and author and the algorithm will prioritize you in so many ways okay now let's talk about how you should be posting to your feed on Instagram so first and foremost you can now pin post on Instagram as of I think a year maybe a year and a half ago and this has become super important for people who have a personal brand you

want your top three pin posts to be the posts that one Intrigue people the most but two sell them the most on whatever it is that you're selling and if you're not selling anything you're selling yourself you're selling your personal brand so this should really highlight your accomplishments and your achievements and why people should follow you be influenced by you and be listening into your content next you want to have a consistent color scheme or aesthetic we talked about this a little bit earlier but it would just be super weird if each post was completely

random and completely different so why you'll see a lot of people you know maybe in the fitness space and all of their posts look the same but all of their posts are doing very well because people expect that kind of content or maybe you're in the travel space yes the posts are different but they're all from beautiful locations and at the end of the day the person who likes one of those posts and follows you is probably going to like the rest of them as well now generally you also want to stay away from having

oversaturated and over edited photos we can all think of that one friend or person that we know who goes on face tune and edits the heck out of their face look if that's you it's blatantly obvious and sure some people can probably use Photoshop in a way where 99% of people will not be able to tell that you made some edits to your face but for the vast majority of us going on face tune and spamming up the jawline feature and smoothing in our skin just makes us look like idiots on our Instagram profile so

honestly don't bother with it the next thing to keep in mind here is an inspirational mood board Vibe photo so these type of photos and also in the form of carousels or photo dumps have become more and more popular on Instagram these days and for good reason I mean imagine if you just had an Instagram profile and every single photo was just a sing photo of you you're not really conveying much but by having a carousel of five or 10 photos at once you can almost tell a story and walk people through how your last

week has gone how your last day is gone how your last month is gone or whatever you want to convey inside of that let's say story post now you also want to show your face your body and what you're doing as much as possible if you're trying to build a personal brand and all your shots are of somebody else or strictly locations or lifestyle based then nobody's going to attribute any of that to you and you might as well just be a theme page that's not what we're trying to do with a personal brand you're

trying to build Authority and you're trying to have people come back engage with your content and follow you because it's you you know think of some of the biggest creators in the world like Logan Paul I used to watch his videos on YouTube growing up and now when he posts I will still go back and watch them to this day because I feel like I've formed a connection with him now imagine if he wasn't in any of his Vlogs if he wasn't in any of his posts himself yes I'm sure he would have made great

content because at the end of the day he has an amazing skill set in creating content but because him himself is not present in all of the content I won't feel that connection and I won't residually want to go back and watch more just like in the real world in the online world as well people want to form real connections with a person rather than a place or a thing you should also aim to have Variety in your photo locations you know if I were to take a picture of me recording content in this studio

and that was the only thing I was posting on Instagram for the next month everybody would probably want to unfollow me to be honest and even though that might be the case I might actually be filming for the next couple weeks in this studio I'll still try to switch it up and provide photos and provide content uh in a different context as well and maybe that even includes me using some old content and bringing it back and presenting it as if I was up to that today because people don't want to see you're doing the

same boring [ __ ] every single day even if that's the case now terms of frequency how much should you be posting on the feed look generally you know anywhere from like 1 to 10 feed post per month is a good range you're not constantly spamming people out with photos but you're keeping them up to date you're keeping them in the loop and I like to give you a lot of flexibility in this some people will say post every single day some people will say you know post uh once a week or once a month

but the reason why flexibility is so important is because you don't want to get burned out as a Creator and building a personal brand you don't want to be stuck in that hamster wheel where you feel like you have to post something every single day and then you're sacrificing quality so I think 1 to 10 is is pretty good but of course for Instagram res and short form content we can ramp that number up quite a bit especially if we're trying to grow at an accelerated rate but we'll get into some of that stuff a

little bit later now when we go into the video real section of our profile generally what we want to have here is our most viewed or our most valuable top three reels or videos that we've posted pinned to the Top Again similar concept to our feed we just want to showcase who we are our highlights our accomplishments our achievements why people should listen to us and in many cases these videos naturally perform the best because they are the most valuable and highest quality videos and the most people like them which is why they got the

most views so those are the ones that you want to pin next thing you want to focus on is uploading high quality content and not sacrificing the quality and the intention of your content I know so many people who just Spam content every single day 3 to five Instagram reals but at the end of the day I truly have learned that a quality over quantity approach is the way to go with Instagram and with social media as a whole for a little while there was horizontal scaling methods that were working very very well where people

like Andrew Tate were just clipping up thousands of videos of them and Blasting them across the platforms but nowadays in 2024 and moving forward what I am seeing is because there's so much content out there the only ones that are truly going to rise to the top and gain millions of views are going to do so for a reason and that's because the content is very good so again focus on creating good highquality content and I don't have to get too much into the specifics of that because you know what I mean if it took

you 5 Seconds to film a video and throw it up it probably isn't the best video and it's probably not going to go viral next you want to use trending audio so you want to always be scrolling through your feed or potentially having other people eventually that you hire do this and be finding the best hashtags the best sounds the best Trends and then trying to take them and put your own twist on them and move them into your Niche or your industry in a unique way another thing that you can do with your reels

is you can add an eye-catch and cover photo so these cover photos they won't do a whole lot when it comes to your reach on the foru page but what they will do is when somebody's already scrolling through your profile and this happens a lot if you're actively posting reals because people want to see other content from you they're more likely to click on that piece of content because it has an engaging cover photo much like a thumb on YouTube except for an Instagram reel now for video editing all you need is cap cut I'm

sure you've heard of it it's a very simple app you can download off the app store and allow you to edit your Tik toks your Instagram Reals in minutes and then post them we are seeing that the native style of content is still performing better than you know people coming in with massive budgets and creating these high production video advertisements uh for big companies and this is why more and more big companies are moving towards working with ug creators working with micro influencers working with Affiliates because they know that these people are creating this more

raw style of content of course still putting effort into it but simply editing it in an app like cap cut that's already on their phone and then posting it up the reason for this again is Conformity if you're on Tik Tok and you're scrolling and you're seeing all these great creators posting stuff and then all of a sudden you see you know an ad that looks like it's had taken $110,000 to make you're immediately going to write it off and want to scroll to see more relatable content cuz that ad is not relatable that's some

big company just trying to make money off of you so the key is even if you are trying to make money off people as well always maintain relatability and the frequency of reels I found the sweet spot to be maximum two times per day you can experiment with three times per day if you have the output for that you can do one a day or you can do even less if you want but if you're looking for high growth two times per day is a pretty solid amount now one thing that's super important is every

single time before you make a post I want you to stop for a second and just think about how you want to be perceived by this piece of content that you put out there these are the main three questions that you should be asking yourself firstly we have what so what's my profession what's my mission what's my vision what are my strengths and skills what's my passion what's the uniqueness and likability within this piece of content if you can answer some of those questions within that what category then you can move on to by whom

which with this question you should be thinking about who's going to be viewing your video and are they going to find it interesting relatable valuable you should always have an idea of your future audience or prospective clients in your head having that Persona will allow you to shape your content around what your viewers want it'll also allow you to caption it in an appropriate way so that it might appeal even more to those viewers and solve their problems and issues that way you can eventually monetize make more money off of them and likely do better

in the algorithm as well because the algorithm is going to keep serving your content up to the same kind of people lastly you want to ask how so how is my piece of content accomplishing the previous statements how is it showcasing the talent the service the value the offers all the amazing things that I have to provide out there in the world of social media and then lastly you want to choose your medium or platform to focus on how am I reaching all these people and conveying my message is it through Instagram reals is it

through Tik Tok is it through Instagram feed posts is it through a combination of all those are the types of questions you need to be asking but don't worry because I'm going to help you decide on all of that right now so firstly we have streaming content streaming's picked up massive popularity within the past 5 years and you should consider streaming from the top down because then you can use it as the source of all of your content so if you're a streamer you can splice it up and make YouTube videos you can reuse all

of your streaming clips for different purposes such as short form such as running video ads Instagram reels Tik Tok Snapchat Spotlight then you can recp that content into shorter and shorter content and and if you have a team which over time if you're building a personal brand you're making money you might start investing into editors you might start investing into creative directors then that team can take all of your streaming content and even if it's the same clip chances are they can turn that one clip into 20 or 30 different pieces of content to be

blasted out across all platforms and this starts to create that endless waterfall effect and will always have you producing quality content across all your social medias now if you're starting with short form instead of streaming the pros here that it has over streaming is that it's extremely great for quick growth it's easier to share it's easier to get into it's easier to get millions of views than it would be on a stream you're scaling on a breath approach so you're posting the same video on different platforms which means that if you make one quality short

form video you can post that on YouTube shorts Instagram reals Snapchat Spotlight Tik Tok you can now post it on Twitter and even LinkedIn as well is taking short form content that is six different platform forms now the three that I recommend is Instagram Tik Tok and YouTube because that's simply where the most eyeballs for this type of content is if you're maybe in the entertainment space You could also look at Snapchat Spotlight as a ton of creators are making huge amounts of money there but I like to stick to YouTube Instagram and Tik Tok

these short form videos are a lot easier to edit and they take a lot less time to plan and shoot meaning that within one day of dedicated Focus you could likely make easily 5 to 10 highquality short form videos which are then posted across three three different platforms giving you up to 30 pieces of content through one day of focused work on making these contents now they'll also typically get higher engagement so consumers have shortened their attention spans over the past few years and everybody is just constantly looking for that next dopamine hit which means

that people are less likely to be sitting down for hours and hours watching a stream or watching a long form video everyone is on short form right now and thus you're more likely to get some engagement there especially when you're starting from nothing now another massive Pro to short form is you can start to funnel these viewers to longer form media this is something that I do all the time in fact all the short form that I post is simply an awareness campaign to then get people to eventually spend more time with me and watch

my longer form content like this on YouTube and the cons of only doing short form or starting with short form is that it is more difficult to grow a real fan base I mean think about it a short form video is 10 seconds 20 seconds 30 seconds the person really isn't spending all that much time with you or building much of a relationship ship that they want to come back and nurture versus a YouTube video or a stream yes you might have way less views off the bat but if somebody is spending 20 minutes with

you sitting down and learning from you sitting down and getting to know you then they're going to be building a much better connection which is going to allow them to become one of your true or real fans and come back and continually watch your content the next con is that it can be difficult to monetize even as an established Creator now moving into long form content which again kind of consists of stre streaming but I'm mainly talking about YouTube here Pros are you have higher monetization potential again people are spending more time with you they're

watching you for a lot longer therefore they're much more likely to buy whatever it is that you're putting in front of them or that you're pitching them on the next one is that you have the ability to create an emotional connection with an audience yes technically you can do that in a short form video too but it's much more likely that you'll be able to take people along unemotional Journey or roller coaster ride over a 30-minute video as opposed to a 60-second video you you can actually create more in-depth content and provide more value more

personality you can showcase your filming and editing skills your production value in which all of these things are beneficial and it's going to lead to you building a better and bigger fan base and then lastly you have more longevity overall you see YouTube creators have a much longer lifespan you see streamers are now having a longer lifespan versus short form creators can sometimes come and go within months people can rise to a million followers and then everyone forgets who they are within a couple of weeks long form not so much and that is because the

fans the subscribers the people who tune in are there to support you for a lot longer because again they've built a much greater connection with you than simply following you on Tik Tok now the cons of this is well first and foremost it's going to take you a lot of time to produce great quality long form content in which that time could eat into some of your other operations it could eat into uh some of the other content that you want to create and so with streaming or with YouTube if you're spending all of your

time creating these amazing quality long form videos then chances are you won't have much time left to do short form especially if you're running a business especially if you have other things going on and so what happens there is yes you get the waterfall effect of you know taking all of these videos from your long form and post them on short form as well because why not take advantage of it but also that short form content isn't really engineered and optimized to be as good as it can be versus if you're just starting with short

form and going directly on short form then you can script and create much higher quality short form videos that aren't simply repurposed off of your long form stuff and which are much more likely to go viral on Instagram and Tik Tok it's also a lot harder to master there's so many moving Parts you know I've been doing YouTube for probably almost 3 years now and I'm still learning something new every single video and every time I sit down and create just like this you also have a lot more technical issues so you're going to really

need to think about your equipment your cameras your lighting all these things versus short form many times you can just pick up the iPhone and film within seconds now another con here is that it's going to be a lot more difficult to Outsource and to build a team around with short form once you've nailed down your content style and you started to produce some content from your phone it's going to be pretty easy to get some editors simply editing on cap cut or maybe taking it up a notch themselves but with YouTube there's a lot

more that goes into the process and you might be having to spend thousands and thousands of dollars to secure highquality creative directors and editors that will be able to do long form videos at the Quality that you're looking for so overall with long form starting is the hardest part getting that initial ball rolling is extremely difficult I remember when I started YouTube and I put all this effort into my first video you know after the first couple days it had like 40 views and those views were my friends and family so it was extremely discouraging

to have spent probably 2 three days on filming editing uh brainstorming planning all these operations for nobody to really care about my content now you're also going to have to get used to talking to a camera you don't have that human connection it's just you sitting here speaking into a camera as if that camera was a human and also another thing that I've noticed that can be extremely difficult for most people is letting go of perfectionism right especially when it comes to a long form video you can always do better there's a million adjustments optimizations

tweaks that you can make in every single video to improve it but at some point you have to put all of that side and understand that it's going to take you way too much time and effort than if you just put that video out in the first place close that feedback loop got the information learn where you went wrong learned the major things you can improve on opposed to focusing on all these micro optimizations and taking months to Simply get a video out and then continue from there now again everything here is on your own

especially in the beginning ideation and scripting a massive job in itself filming and editing probably the most timec consuming job especially editing thumbnail creation and captioning this is people's entire jobs out there to spend time on figuring out exactly what thumbnails will capture somebody's attention exactly what titles uh you should title your video and you're going to be having to do all of this which is extremely timec consuming and slow growing in the beginning because there are so many learning curves that you'll have to get over in order to start producing quality videos that people

are actually watching not to mention the slow exponential growth on the platform generally it takes a a lot of time to hire out your mundane tasks and make sure that you have professionals working in each aspect of your channel to get it to the next level but with all that being said you do have a high monetization potential even with a small following you know I know people who barely get a couple hundred or maybe a th000 views on every single YouTube video but they're making over $10,000 a month because their content is extremely valuable

it hits the Right audience and they have strong call to actions and they're very convincing in what they're selling with in their videos now let's flip back to streaming the pros here is the risk to reward is generally the highest which means that you're risking the least amount of things because it's relatively raw you're kind of just flipping on a webcam or a camera and you're chatting for hours or whatever it is that you're doing on the stream but the reward could go crazy for that very very little amount of time that you spend streaming

there might be a few Clips or a few gems within that streaming session that go absolutely viral across short form platforms when you repurpose them across YouTube if you post it or you can even start to go viral on the streaming platform itself now generally you'll have the most loyal fan base here because people are sitting down with you in real time and spending hours and hours of their day getting to know you also have the most spreadable content so you have the biggest waterfall effect now the thing to note here is that you won't

have specific content for other platforms yes you can repurpose the content but again like I was saying earlier it won't be as high quality as if you made specific and focused content that is tailored towards the platform that you want to post on and lastly you have the most ways to monetize with a longer funnel but the cons here is that streaming will take the longest to grow and it be the most difficult to build a loyal fan base you'll have to put extremely long hours in and likely spend years honing in on your craft

not to mention you have to be switched on 24/7 and if you're not you'll probably get discouraged very very quickly when nobody's watching and nobody cares and you'll give up streaming so with all this being said my personal recommendation for you is to start out with short form you want to build up your skills and following first before converting your followers to YouTube subscribers if I were to go back in time with my personal branding journey I would be doubling down on posting short form content right now and that's it once I start to build

up some following I'm starting to go viral get tons of traction that's when I would launch my YouTube channel I would hype up my longer form videos all the value I'm going to provide and I'd start funneling people over from my short form now who knows maybe one day eventually I'll take that next step and get into streaming but as of now my main focus is on YouTube and again using short form as kind of an awareness funnel to bring all those more viewers into my longer form more valuable content all right so moving on

to the next section we've got actually creating the content to dive into now so firstly what type of content should you be making well let's start off with content that you would actually watch so number one choose your topic of interest and then number two film in the style that you enjoy and this part is super important for example in my space right now the largest Creator Ean gaji probably familiar with him he films content in a very specific style where he sits at his desk with his red light behind him his blue light behind

him it's always one style right now what's happened here is pretty much every single Creator in the space is trying to replicate his style down to his setup down to the way that he dresses down to the wash that he has on his wrist the way he articulates his speech right yes he is very good and he's garnered a lot of views and attention because his content is good the way that he speaks is good the way that he looks is good so on and so forth but people are following him for him so if

you are trying to be his clone then wouldn't they just follow him in the first place why would they follow you because nobody can do you better than you can do you so I can't stress that point enough you have to find your own unique points of Leverage you can't simply copy somebody else who's doing well down to every last thing because at the end of the day you're not going to be them no matter how hard you try what you are going to be is you're going to be you and you could potentially be

better than them get more views in them get more followers than them you just don't know yet because you haven't put in that effort you haven't put in that time you haven't put the seven eight years into YouTube that somebody like him has right so at the end of the day it doesn't really matter what Niche the content is in if there's value in it some form of value so either entertainment value knowledge or skills that people actually learn from watching your content and apply to improve their life then that is a valuable video and

people will want to come back and watch more one of the easiest ways to figure out what type of value you want to create and what type of content you want to post is to identify your own passions and expertise so first figure out what are the things that you enjoy doing most in your day-to-day now for a lot of you guys watching including myself it could be operating a business right so whatever that business is whether it's dropshipping whether it's trading whether it's uh service-based business an agency hell even a local restaurant you own

whatever it is turn that thing into content a great example of this is a barber of mine uh in Vancouver he cuts my hair all the time time and he was always asking me you know content works for you because you have something very valuable and very good to talk about you're in business like who wouldn't want to learn that and and I said to him are you not in business like you're a barber you cut people's hair you transact like they they pay pay you every time you do a haircut and he's like I

mean I guess I'm in business to an extent but it's not like cool it's not like Drop Shipping I'm like I'm like cutting someone's hair and I'm like yeah okay so maybe you post some some videos to do with your business to do with your lifestyle to do with cutting hair and providing value might not be as cool might not be as flashy might not get as many views or have as big of a potential audience but that doesn't mean you couldn't start somewhere you couldn't start getting some views you couldn't start making money and

then eventually expanding your Niche outwards cuz even for me like Drop Shipping isn't the biggest Niche right and I'm starting to expand into other niches into other areas but none of that would have happened if I didn't start with Drop Shipping if didn't start with a thing that I was doing in the first place and now I'm sitting here talking about content creation who knows maybe two years I'll be sitting here talking about uh how I structure my life right and so now this Barber of mine is posting content he started with short form content

and he's giving people tips tricks he's showing other Barbers all the tools that he's using how he's cutting people's hair and it's actually starting to get views in fact some of his videos have gone more viral than the most viral videos that I've ever posted on short form because at the end of the day he thought the niche was so small but everyone has hair and everyone needs a haircut and he's showcased some of the craziest haircuts he's done which has gone on to get millions and millions of views and of those millions of views

some people were very interested followed him and I'm now helping him with setting up something that he can sell towards these people Barbers and other people who are looking to cut their own hair at home and he can start to make a lot of money off of the this content so really it does not matter the industry it does not matter what you enjoy what you do I promise you you can find a way to make content and I double promise you that you can find a way to make money off of that content over

time so in the beginning use your hobbies interests career skills and experiences and figure out what somebody else who might be interested in that space as well wants to watch and how you can relate to them once you've identified your Niche you should start doing some research on the market demand within the niche now this is really important because you want to have a plan you want to have a strategy at least some general guidelines and Direction with what you're doing when it comes to creating content but I don't want you to stress on it

too much because the most important thing is simply posting and then iterating even if you posted a 100 piece of content and they all flop you'd still be moving in the right direction and then over time your content would start to improve simply because of the amount of reps that you've put up so yes it helps to have a strategy it helps to have all the information you can before you start but the most important thing is just getting started now when it comes to getting that strategy in place getting that information in first thing

that you want to do is identify unsaturated niches with significant audience demand so for example if I'm in business and I want to create content around business I will then start looking at sub niches so I'll go on a website like Google Trends where I can compare you know the difference between Forex Trading and crypto trading right now and see what's more hot what's more trendy what people are talking about then I can start to create content on crypto because I realize oh [ __ ] right now crypto is in a massive Bull Run yeah

I do a little bit of crypto on the side I would love to talk about it on YouTube there's tons of market demand and tons of potential after doing my research so let's start there right there's also keywords everywhere which is essentially a Google Chrome extension that allows you to track the search volume allows you to see how many people are going to all these different websites and gives you a good idea of the potential size of your audience or po potential size of your Market if you're selling other great places include Reddit threads search

forums YouTube comments discords joining as many communities as possible to understand what topics people are actively seeking answers for there's also quora which is a question based platform where people ask tons of questions online and you can see what people are most frequently asking two more great websites for this is ask the public where you'll see basically the most popular questions that people are constantly asking in different niches all categorized for you and then the other one is exploding topics which will basically show you every single week every single month the biggest Trends going around

online right now what people are searching for the most in one concise and condensed platform that'll give you great insight and ideas in terms of what content you should be creating next then you should probably start with some competitor research so who are the biggest creators in your Niche what are they doing right now start to mimic these qualities and like I was saying before with the e- example you don't want to copy his setup his style all these things but you want to mimic what he's been able to achieve through posting content you want

to mimic the amount of value you want to mimic the rough structure and the ideas that he's bringing to the table if he's talking about topics that are hitting very very hard right now and getting millions and millions of views well he's also creating the audience he's also creating the market for that topic so there's no reason why you can't take his monk mode spin it off into your own version of it do it yourself and then create a video on it and it could likely do very well right but I want to be very

clear here when I'm saying to mimic the qualities of people who are doing things right in the industry I'm not talking about going out and buying Laurel pasas and slapping a Rolex on your wrist just because that's what the guy in the video has here's something that people don't think to do of as much when you watch these creators you're usually looking at what are they doing well why are they getting millions of views but the truth of the matter is yes they're widely successful but like I said earlier everything can always be improved therefore

what are some things that they are doing wrong or what could be improved and you can take that and use it as your own competitive advantage against them so for example Alex horoi one of the biggest creators in our space he is doing a lot of things well right now he's growing very very fast I think he's probably had a couple million subscribers on YouTube but maybe I should ask myself what I can beat him at what can I do better than him and when you first think about it you you might think to yourself

oh well you know he's Alex Heros he's worth a couple hundred million he's had 15 years of experience in business how am I ever going to provide more value or create better videos that people are going to like more than hosis but maybe that is your advantage maybe your advantage is that you are less experienced that you are 10 years younger than him that you aren't at the top of the mountain already because then that makes you relatable and a lot of people I know myself included when I watch people online I would prefer to

watch an --an gaji than I would to watch a Bill Gates because I I have zero uh relatability factor to Bill Gates but I view Eman as someone who's just a couple years ahead of me right he's just a couple years uh further down the line of business experience what he's done with his life and so that's someone that I might want to learn from versus Bill Gates was been around before I was even born building businesses and having success stories in previous generations with completely different revolutions going on right and so so sometimes comparing

to these people and looking at success stories of Steve Jobs and going hard into case studies of Apple isn't going to be your best bet for where you currently are and same thing with creators sometimes you want to just look a couple steps ahead of you and therefore guess what technically I should have a greater audience potential than someone like Alex horoi does if that holds true because there's a lot more people that are just a few steps behind me in terms of their entrepreneurial Journey that want to learn that there are who are just

a few steps behind Alex if I'm here and Alex is here in terms of experience in business and the vast majority of people are here then by that logic it should be easier for me to use my advantage and actually get more views than horoi does now of course all credit to him because his content's exceptional and he's been doing very well with it but you need to keep these things in mind you need to look at all these creators and think what is your advantage you know how can you do better how can you

build a bigger audience than they can and sometimes a solution isn't comparing yourself directly to them or to their achievements but it's thinking a little bit further outside of the box and thinking about what the audience might want to see instead of just comparing yourself to another individual so also who else do their viewers watch you know there's a couple tools like Tu buddy and vid IQ that you can get attach it to YouTube and it'll actually show you when you start posting content what other videos people are watching right so are they watching Alex

Heros videos are they watching Eman videos are they watching other Drop Shipping videos and then you can get a better idea of what your audience wants to see and kind of craft content that way and also what type of editing do the top Professionals in your industry use on YouTube I find that each industry the editing styles are completely different and really the only way to change that is to revolutionize it yourself and while it's always a good idea to try new things at the end of the day you do want to remain somewhat consistent

with what people are expecting in your industry if people are watching 10 different videos on Drop Shipping 10 different online business videos and then I come out with a video that is just edited completely differently there's random animations and different popups coming on constantly chances are they're going to click off and they're going to want to go back to the Eman style of videos that they're familiar with watching they're going to want to go back to you know maybe the raw talk wizard Liz Style videos that they're watching so keep an eye on the industry

as a whole and see what the top creators are creating and try to emulate that style while also bringing your own perspective in changing it up a little bit and like I said eventually later down the road as you get bigger and bigger you can start to experiment with whole new things and if it goes wrong well then you just go back to what you're doing before and the next most important thing here is to align with your brand and your goals so if you're not funny don't be a comedian right who are you in

real life first you want to ask yourself that question for me personally I feel like a lot of my content is pretty similar to how I actually am in real life not too enthusiastic not too much of a joker yet at the end of the day I'm not too robotic and stiff and and and just sitting around either right I'm kind of somewhere in between where I can be relatable I can I can talk about my experiences um these sorts of things but I'm never getting too overly excited and trying to make everybody laugh trying

to be the jester and you don't see that in my content either if you are that kind of person then you should be that kind of person on camera because eventually people are going to get to know you for you that's what they're going to like and they're going to continue to come back most important thing to note here is do not play a character every time you turn on the camera because you won't do well you will not and even if you do even if you're an amazing actor and you're able to play this

character you know for whatever reason if you're an amazing actor you should probably be an actor already but if you're not and you just happen to be naturally talented and you start doing this on YouTube and it works well guess what's going to happen to you you're going to get sick and tired of playing a Persona playing somebody that you actually are not and eventually you're going to stop creating content and as soon as you stop that's when your channel dies right as soon as you give up as soon as you don't want to create

anymore as soon as you're not enjoying it then there's no way your videos will improve there's no way you'll get any better if you're not loving the process so most important thing is to always be yourself no matter what and realize that your uniqueness is your your strength because nobody else is exactly like you your mannerisms the way that you speak uh the way that you move your hands all these little things nobody else will be exactly the same as you so don't copy be yourself and over time people will like you for that right

it's very rare that you get someone who posts thousands and thousands of YouTube videos or thousands and thousands of short form videos over years that just never gets any views every single person that I know who actually commits who gives it everything they have regardless of their personality people on this end and on this end of the personality types can both be equally as valuable can both get the same amount of views and that's the power of uniqueness there's no one size fits all and there's no one right personality that'll have that'll get you further

ahead right next you want to evaluate your monetization opportunities so how much are you in YouTube or in social media for the money and long term is your Niche sustainable to monetize my personal recommendation here is to build your personal brand and to build your social media and your YouTube channels of course with monetization potential in mind but to do it number one because you enjoy doing it and number two because of all the other benefits associated with it so the friendships that you're going to make the the connections that you're going to make like

I said earlier potential even dating opportunities um opportunities to meet very powerful people who will help out in the future these are all things that go overlooked if people are just doing personal branding and social media for the money then they won't realize that they can actually one have a lot of fun doing it too and two they can have all these other connections and experiences that'll make their quality of life as a whole so much better and so for me I try to focus on actually the first two so enjoying the process of showing

up loving what I do and all of the other benefits that aren't necessarily related to how much money I'm making from posting content and from having a personal brand and because I focus on those two I actually end up making more money it's really weird but you know the connections that you make through your personal brand will pave the way they'll introduce you to new things new systems new ways of thinking uh new funnels new operations new businesses that you can start and then the money just seems to start to flow in as a byproduct

of you focusing on everything else that being said you have to be aware the different ways that you can monetize because the more money that you can make off of your content over time means the more money you can put back into to your business into your content operations and grow at an accelerated rate and get your message out there even further and grow your personal brand even more next you got to start experimenting with content Styles it may take a while for you to get comfortable and find something that really sticks for your channel

even for me I'm still always testing new content styles to this day and I don't think you should ever stop but in the beginning it might might be that you're testing a new style every single upload and that's fine as long as you're learning as long as you're improving until you find what you really like and what your audience really reacts to uh very very well then you can kind of double down on that one style and still test in new stuff over time as well but most importantly content that you enjoy making the most

whether it's YouTube whether it's short form cuz like I said as a content creator this is a creative job this is not a sit at a spreadsheet job all day and so when you're doing something creative if you don't love what you're doing if you don't enjoy what you're doing you will experience burnout I've experienced burnout every single person I know who's an influencer who's a content creator who is in a creative industry experiences burnout right and I'm sure people working office jobs and and sitting at spreadsheets all day probably experience burnout too but even

more so when you have to be creative and you're not following one set of rules uh or system or a process every single day and sitting at your desk from from 9:00 a.m. to 5:00 p.m. and so the number one way to combat this burnout is to Simply do things that you actually enjoy if you're not enjoying creating that piece of content maybe try a different style and if you like it better then Focus there for a bit and guess what these things change too so after a year of creating one style of content you

might not like it anymore but that's where having a personal brand is so powerful and so unique because you can evolve with your brand as well the personal brand that you imagine yourself to create when you first set out in creating it is not going to be the same personal brand that you have 5 years down the line because you're evolving as a person and that personal brand is directly connected to you as a person hence the name personal brand so that's number one and then number two would be content that your audience enjoys the

most of course you're not only creating this content for yourself if you were you wouldn't post it anywhere you're creating it for an audience you're creating it for the people so listen to them listen to their questions listen to their feedback um you know listen to the software the analytics the results of your content and see what it is that you can do to better serve your audience right instead of thinking about how can I beat the algorithm trick the algorithm hack the algorithm bought my account I'm always thinking of how can I provide more

value and create a better experience for you right now watching on the other end right if if you come at content with that frame of mind and realize that it's real people yes it's an algorithm feeding this video to you but it's still a real person on the other side of the screen then you'll naturally be able to get your points across so much easier you'll enjoy the process a lot more you'll feel as though and you actually are of course leaving a real impact and you'll be able to continue iterating until you can find

what your audience likes the most so if you have fun and you enjoy uh the curation of content um you know it's more likely that your content will be well received by your viewers as well which is why these two two key things kind of go hand inand and are some of the most important things to think about with a personal brand as a whole and experimenting with your content Styles now next you want to be considering your strengths and your resources so along with constraints when determining the style of videos to produce you want

to choose a style that allows you to leverage your skills and your resources most effectively while delivering the value and the content to your audience and you can get creative with it right so again this is thinking maybe you live in a place that is very beautiful you know for example I I live in Canada there's we're surrounded by water we're surrounded by mountains we're surrounded by trees and a lot of people who live in other parts of the world don't have access to this stuff so that could be right there a unique point of

Leverage I have a unique strength so the strength doesn't even need to be inside of myself it might be in my environment it might be in something I own it might be in my family but figure out what you can do what you can pull into your car content to give you that edge and then what resources you're already working with right so do you already have money do you have a business that's bringing you in money well maybe now you can streamline your content operation you can make it a lot more efficient by taking

a little bit of capital from your business right do you have no money think about it that could be an advantage if you have no money maybe you can just make super raw videos on your iPhone and that content will stand out because nobody else is doing it like that do you have a ton of experience and a ton of authority in the content you're creating like have you been doing e-commerce and made millions of dollars of sales therefore people should really listen up to what you have to say that could be a strength now

on the flip side do you have zero experience that could be an even bigger strength for this industry because guess what you can do is your experience you can be 100% relatable to the masses and you can walk them through your process of starting e-commerce you can take them through challenges of you trying to learn and you know make your first $100 make your first th000 make your first $100,000 it really doesn't matter and anything can be turned into your unique strength and anything can be considered a resource it's just so sad to see when

people complain and they make every excuse as to why they can't create content when I could tell them right then and there that they immediately have at least five unique strengths and resources that are better than mine that are better equipping them to make more views more followers and more money than I currently have and I've been in the game for a couple of years yet most of these people will just continually make excuses as to why they could never be me as to why they could never be another Creator right when the truth is

they are not looking at their own strengths and resources they're looking at everyone else's and they're comparing to those when they have something completely different than that person does not have here's a couple great examples of this so there's this one channel where this family decided to sail around the world and this girl saw this very unique position that she was in and decided to make content around it right 99.9% of people have probably never spent a significant amount of time on a boat let alone like are living their life with their family sailing around

the world what a unique idea for a YouTube channel and content that pretty much anybody would be interested in it's no shock they're you know getting millions and millions of views on every single Vlog or every single video that they're putting out of their lifestyle as a family and then this guy over here is a video game creator that's extremely skilled at playing in his in in his game uh but he also has a goofy personality that gives him another unique point of Leverage for his content so it's stereotypically most people who sit behind a

computer all day in game they don't have the best personality and you can't blame them they're not really social they don't go out they don't meet people they don't have like great experiences so chances are they're pretty weird you probably know like quite a few Gamers that are pretty weird to talk to but when you see someone like this who has an amazing personality he's funny uh he keeps you entertained constantly and he happens to be really good at gaming well now you have a recipe for success to make an amazing Channel and a lot

of times you'll see this where the two skills that you have completely contradict each other but it ends up being the perfect combination for an extremely successful personal brand because it's so unique no one expects a gamer to be able to hold your attention 24/7 and these are why the the biggest Gamers online in the world are doing that right they're probably not the best gamers in the world but they're the best gamer entertainers and that's the niche of the is most important when creating content because no one wants to sit there and watch some

boring ass dude play a video game all day they they want to be entertained the next Point here is uh testing and iterating so this is one of the most common places that people get stuck because they're overthinking everything and not getting the ball rolling everyone starts at the bottom you learn as you go as you can see this was one of my first videos ever on my YouTube channel and you can just tell a drastic difference in the titling the thumbnails um you know the quality and effort that went in to these videos just

from looking at the thumbnail right obviously if you watch the videos themselves you'll see a million different ways that I've improved over the years or at least I hope but when you look at this you can pretty much already get the whole picture right there but the point being is that if I never tried if I never created that shitty thumbnail myself if I never posted that video then I wouldn't be where I am today with this video at over 2.4 million views simply because it's a long process of testing and iterating to finally get

something that goes completely viral another really important Point here is to monitor the audience feedback engagement metrics and performance indicators to assess what's working and what still needs Improvement YouTube Instagram Tik Tok they all give you enhanced analytics across all of your posts that shows you the watch time when people are dropping off the clickthrough rates and all these metrics that are super important and if you can look at every metric identify it and ask yourself how you could have improved it on that video video and then try to iterate on that for your next

video that is how you constantly work towards a better and better video that's more likely to do better for your audience as well so be willing to iterate adapt and evolve on your current content style based on your audience preferences and changing Trends over time all right so now we're diving into what equipment do you need for your content creation Journey well for starters you don't need anything fancy in order to succeed in fact when I first started filming videos it was simply just with my iPhone even for YouTube now a great example of somebody

who's still doing this today is the wizard Liz and a lot of people use the reason of not having the right equipment or the right gear as an excuse to get in their way with just starting their content and their personal branding Journey but the wizard Liz seem to have started with an iPhone relatively recently and has now climbed up to over 6 million followers or subscribers on YouTube that just goes to show the absolute insane explosive amount of growth you can have even with very minimal equipment that you already have in your possession now

obviously this is a rare case and I do think that there is a large strategy component to how raw and how authentic her videos are filmed and simply if she was shooting this on a $10,000 camera it wouldn't have the same effect but that being said it's the perfect example of somebody who's taken their possible disadvantage of not knowing how to use fancy or expensive equipment simply having an iPhone or not being able to afford expensive equipment at the time that she started and turn that into her absolute advantage to literally Crush everybody else in

the space with minimal equipment again probably no team probably no money even spent in the creation of any of these videos or her personal branding as a whole simply these videos are shot on an iPhone they're edited with cap cut there even is an option on cap cut where you can turn on autoc captioning autoc captioning will basically do all the heavy lifting for you and caption the entirety of your video in pretty much one click now sometimes these captions will be a little bit misspelled or incorrect grammar in which case you can go in

yourself and you can further edit them but that's going to take you no longer than a few minutes even on a 30 minute long video now of course if that's not your style you have a little bit of money or you want to further upgrade and invest into your setup you could opt for a slightly better option in this case I have a couple of different options here I'm currently shooting this video on the Sony Alpha a7c and this is a 4k camera It generally has a low frame rate though I believe this one can

go a little bit higher but again I'm not too techy myself I don't really know how to use the camera all that much and I like to just shoot in auto mode because the quality is good it's a 4k camera I know it's gonna come out Picture Perfect almost every single time now another great cab to have or if you want to start with something a little bit cheaper because this Sony camera is a couple thousand would just be to pick up a vlogging camera like the Canon g7x or the Sony zv1 now these are

both great options in fact I actually use the Sony zv1 when I'm out and about filming Day in the Life or you know filming travel Vlog Style videos and for less than $1,000 this thing will also shoot in 4k and it'll automatically stabilize your image which means that whether you're sitting at a desk or if you're running around out on the town you'll be able to get the perfect shot every single time and the camera won't be too shaky so my recommendation for you to start is to pick up a vlogging camera which again will

still be perfect for shooting videos like this but it'll also give you the option to go out and shoot videos and then maybe if you want to upgrade and get a studio camera that's a little bit better quality you can pick up something like the Sony A7 Alpha and to be honest that's all you need until likely millions and millions of subscribers and maybe then you might want to invest into professional movie style cinematic cameras um but at this point you really don't have to spend a lot more than you think you might now audio

is in my opinion a little bit more important than the cameras nobody wants to watch a video that does not have good audio quality so you can have the most raw old footage in fact you see even movies using old footage from many many years ago that clearly isn't 4K isn't in good quality by any means but the reason why people are still loving that type of content is because because the audio is crystal clear now to contrast that if you're watching something that's 4K that's ultra high quality that's cinematic but the audio quality sucks

see you're probably not going to want to watch that at all you're going to want to click off you're not really going to understand what's going on um and so for me I always try to prioritize audio and I definitely think you guys should as well that being said if you're shooting short form if you're shooting Raw videos the iPhone audio is all you need so long as you're not out in a busy place if you're in a busy place there's some background noises definitely want to have a dedicated microphone now a couple different options

for you I use the DJI travel kit it basically comes with two mics and then it has a little receiver that you can attach on pretty much any camera or your iPhone this is perfect for filming anything out and about but also filming in a studio setup like I am right now as you can see I've got the mic on you may not have even been able to tell that I'm wearing it that's because I flipped it inside out if I was wearing a thin shirt as well it also has a magnet so it makes

it even more seamless but overall these mics have been the best thing I mean originally had the road ones which is more common and you may have seen a lot of people using them online already but I found these DJI to be even better in fact they have a wireless case like this that you can basically take with you anywhere on the go you charge it up and then it'll actually charge up your mics inside as you can see I'm using this mic here and then I have the receiver out as well connected to the

camera to make sure that I record the audio on both the camera and I have a saved file on the mic that I can later download just in case anything happens to one of the files again that's all you need for pretty much all ranges of content when it it comes to audio but if you are getting into you know millions of subscribers or you want to get extremely cinematic or professional that's when you can start to invest in more studio equipment but this isn't really the guide for that you should probably go to a

camera store or talk to professional when you're reaching those sorts of levels all right now when it comes to editing couple different options again I've touched on cap cut a few times already that's because it's simple it's allinone it'll do everything that you need for Tik Tok YouTube or any social media platform it's free and better than most paid platforms just because of how simple it is and you can use it on both your iPhone and your PC or laptop as well now if you do want to upgrade or go for something a little bit

more advanced cuz maybe you have some capabilities in video editing or that's going to be you know one of the key points of your channel then you should upgrade to something like the Adobe Premier Pro or Final Cut Pro so those are what a lot of Professionals in the industry are using I've personally never used either of them I've only used cap cut and basic editing softwares though now I have a couple of editors on my team that are using Adobe premum your pro to make videos just like this one so now with all that

basic stuff out of the way let's get into some helpful websites or AI that you can use to speed up your progression first we have I candy which is a visual technique Library so this database has over 5,000 gifts representing the best visual techniques in film making you can use this as an educational tool or to help build decks and mood boards for your next film now one of my favorite tools that I use religiously for this YouTube channel is thumbnail test.com for about $50 a month it allows you to split test thumbnails infinit so

I can have one video such as this one and I can continually test different thumbnails until I get the highest CTR possible and of course the CTR is one of the most important metrics on YouTube along with your average view duration when it comes to your thumbnail and title the overall packaging of the video really the only thing that you can control there is your CTR or how enticed people are going to be to click on that video itself one thing when it comes to thumbnails is you don't want to mislead the viewer or lie

just to gain a higher CTR and what I mean by that is you don't want to make a Mr Beast thumbnail and a Mr Beast title but then have your content be nothing like Mr beasts if that makes sense you want to have your title and thumbnail align with what the content actually is that being said there's infinite ways that you can go ahead and improve your video packaging to ensure better results for your video and that might actually be the thing that leads to YouTube pushing out your video even more and it going viral

in the algorithm so I can't stress enough the importance of testing different thumbnails I think even right out of the gate on a new channel you should still test two to three thumbnails for every single video and maybe a couple couple different titles as well there's no better tool than thumbnail test.com to go ahead and do that now the next tool here is production crate which is basically all different kinds of elements that you can include in the video so they have thousands of VFX original music uh different kinds of animations and elements that you

can throw within the video uh they have overlays sound bites high quality assets Transitions and pretty much everything that you need to make a high quality video now for me personally I wouldn't need to use a whole lot of this stuff because my videos are centered around providing value speaking to the camera and just teaching you everything that I know therefore it doesn't make sense for me to spam you guys with a whole lot of popups and things happening throughout my videos but if you are aiming for a style where there's going to be lots

of stuff going on besides you just talking to the camera then you should definitely pick up a software like this next we have the creative herd so these are free preset packs for Premier Pro they have a massive podcast and resource library for creatives in pretty much any industry and allows you to express your journey lend advice and share the passion for what keeps you going next we have licked which is basically just a tool that allows you to license super popular music so you might not get all the latest and greatest stuff but you'll

get millions of different tracks that you can add to your video copyright free so you can ensure that that video is still going to be monetized and you're still going to be able to make money so with licked you'll get exclusive copyright access to very popular music and sounds that are owned by somebody else and for paying them a small licensing fee you'll be able to use that without your video or your account getting demonetized meaning that you'll still be able to make money on that video because of the ad Revenue because you've paid for

the license or the ability to go ahead and use somebody else's copyright in your video If you were to do it the other way and just grab that video from online or grab a music track from somewhere else then what will happen is YouTube will demonetize that video and send all of the ad Revenue to the original creator of that sound next we have Creator set which basically gives you high quality animations and then playphrase.me which will give you video quotes from movies and one tool that I've been using a lot lately especially with short

form is 11 Labs it's an AI voice generator which has gained a lot of popularity over the past few months and people are pumping out tons of viral content using it I pair this with some of the other softwares that I already mentioned and you can literally create faceless content which is becoming a more and more popular industry and people are blowing up YouTube channels with them in fact there's a whole part of the online moneymaking community Community that's dedicated to automated YouTube channels and people are pushing all kinds of programs I've personally never ventured

into that business model myself but I have used a lot of the tips tricks and techniques that they teach inside of those programs in my own YouTube channel and in my own content as well next we have sound Q which is again another great tool used for free sound bites and pixel Buddha which is again more free design assets so here you get unique fonts icons social media templates photo and text effects and mockups now a lot of these software tools that I just mentioned they're not mandatory right you don't need to go ahead and

get all this stuff I know it sounds a bit overwhelming when you're starting out but a few of these tools I'd highly recommend picking up later down the line as in once you've started to have some success with your channel your content's doing well and you feel like reinvesting back into yourself and back into the business or the personal brand in the beginning in fact I would probably stay away from some of these later software tools and just stick to the Bare Basics that I mentioned earlier now for one of the most important sections of

this video we're going to be talking about the key habits that make a great content creator so firstly we have simplify everything and this is because simplification simply leads to focus and you actually getting the work done that you need to do in business in life in content creation one of the fastest ways to ensure your success is to shorten your feedback loop as much as possible which basically means that you need to produce output review your output and then produce again if you're somebody who takes a year to make a singular video and that

video flops what do you think is going to happen you're going to be discouraged and you probably won't do it again but even in the off chance you're the type of person that never gives up no matter what well you might be taking the next 15 years until you can finally have a video that hits because in 15 years you've only put out 15 videos right so being a perfectionist when it comes to content though in the beginning you might think it's good and you might think you know all the top creators are perfectionist cuz

their content is amazing that's not the truth all the top creators have just put out the most pieces of content consistently and focused on improving them if you look at any of the big creators take Andrew Tate he's he's in my industry for example he blew up practically overnight and became you know one of the biggest self-help or online money-making gurus in the world and he was actually posting content for the previous seven years nobody really knew his name nobody knew who he was probably had less than 100,000 subscribers on YouTube he was posting all

sorts of podcasts Vlogs clips of him talking about his business model and it just never really went viral until one day what seemed like an overnight success was really just the seven years of work stacked behind him and a secret viral method that he found on Tik Tok which is basically the horizontal scaling method which was working really really well at that time period he took all of his content over the past 7 years had thousands of editors chopping up all of it and Blasting it on short form and just like that he went viral

but if it weren't for him putting in those hours for the past seven years creating content he never would have had that opportunity to go viral in the first place he never would have built up the speaking ability and all the things that people just assume are natural talents when it comes to him or take David do for instance probably has 25 30 million subscribers on YouTube I don't even know he's known for his 4 minute and 20 second Vlogs if you actually look at how many Vlogs this guy has created you'll see why he

has the popularity that he does soone many people take crators like this and they make a million excuses as to why they can't be them but the truth is you are no different than David do he simply just put in the work day after day and made a million Vlogs until he finally found success and then doubled down and it's like that not only in personal branding and content creation but in pretty much everything in life now next great option for you to do here is to hold a weekly think tank so this is basically

where you seek other creatives from within your circle or your industry or even friends and family members that can help you out or have a solid perspective on the type of personal brand that you want to grow see I frequently have brainstorming sessions I mean now they're mostly with my team but when I first started these brainstorming sessions were just with my friends even my mom my dad people who were immediately available to me I just asked for feedback I asked them to give me advice I asked them to watch my videos I asked them

what they thought of future ideas and things like that I think no matter what stage you're at as a Creator you should never believe that nobody else can help you and that your ideas are the best in the world because anybody that becomes the best in the world at anything doesn't do it all on their own I can guarantee you there is no example of somebody who has made it to the top without leveraging the strengths and skills and talents of all the other people around them and in their Circle this is also why you

should be thinking about fostering Creator relationships so again relationships with other creators or other Professionals in your industry will lead to collaborations and strategies that you didn't even know were possible not to mention growth hacking right so if I reach out to a bunch of creators who are in the same industry as me and we start collaborating and filming videos on my channel and their Channel what's going to happen we're all going to grow together we're all going to get more views now you might be thinking well wouldn't I just be shooting myself in the

foot because if I'm bringing somebody else on my channel and giving them views then my followers might leave me and go follow them or if somebody else is having a really Successful video because I'm in it and it blows up then that's just growing their Channel and it's not growing mine but guess what in your industry the way that YouTube and the way that social media works is that it'll recommend videos to People based on their watching history so I actually get excited and I get happy when I see other creators in my space doing

very very well because that means there's going to be a trickle down effect to my content if I go to the analytics of my YouTube channel and I look at where my viewers are coming from most often they're actually coming from other creators they simply saw a video by somebody else on let's say Drop Shipping or e-commerce and then on the right hand side of their YouTube a video of mine popped up and they proceeded on to watch me but had they never been enticed by that first person's video they probably never would have found

my channel and became a loyal subscriber over time so that's why it's super important to realize that your competition as a creative isn't always your competition and more often than not they are your allies because if you all work together and grow the market grow the space as a whole you're all going to get more views more subscribers and you're all going to do much better it's like when Andrew Tate blew up so aggressively what do you think happened to my YouTube channel at that point in time I went from 30 40,000 subscribers to over

150,000 subscribers in just a few months now was that all Andrew Tates doing of course not I was working hard I was putting out content I was doing better and better but I do believe that a certain percentage of that growth could definitely be attributed to the fact that Andrew tape was blowing up so hard and it was leading to a trickle down effect in the industry where other people were seeking out more information on specific topics now next thing you need to do is Foster discipline within the process so you need to be analyzing

the process and focusing on the day-to-day actions and not the end result this point is extremely valuable because this is something that I've realized not only applies with personal branding and content creation but it'll also apply in pretty much any aspect of your life think about let's say you're single and you're trying to find a girlfriend right if you're So Married to the outcome of finding that girlfriend and and building this amazing beautiful relationship then you're never going to get it I mean you might but chances are it's going to be a lot harder right

if you're addicted to the process of showing up every single day bettering yourself becoming a better future partner providing more value focus on the process of reaching out talking to girls maybe you aim to talk to five different girls every single day maybe you aim to if you're an online guy send out five DMS every single day you focus on AC and habits and then the end outcome or the final result is simply a byproduct of all the work that you put in before that with content creation it's the exact same thing you want to

focus on all the little actions all the little steps that you have to do every single day and keep showing up so starting with the thumbnail and title thinking about the packaging of the video then thinking about the scripting thinking about the concepts filming the video getting all the little b-roll right all these little things and then finally once you release the end product you have to let go of that outcome and focus on learning how you can improve for next time as that is the only mindset you can have to grow as a Creator

now the next thing that you need to do is learn how to say no instead of how to say yes and this is something that has really allowed me to have a lot of success in the past couple years particularly with content and I'll explain why so when I first started my entrepreneurial journey I wasn't doing content I was simply doing Drop Shipping and sitting behind my computer all day and it benefited me to say yes to to a lot of things because I had nothing going for me I was inexperienced I had no money

I wanted to meet people I wanted to advance my career I wanted to figure out the knowledge that's going to take me to the next level in what it was that I was doing but after a certain point I started to make some money I started to have some systems and some processes in place I started to have the knowledge and the fundamentals in front of me particularly when I bought a course maybe I watched a YouTube video like this and so once I had the knowledge in of me the only way for me to

succeed was to say no to everything around me and tunnel vision in on the steps that I need to do to succeed so I'm telling you right now with this video that you're watching everything that I'm giving you in this free video you have enough knowledge enough information and enough resources granted that I'm going to be offering so many free resources that you're never going to run out of to take all the action that you need to be successful in personal branding in affiliate marketing in dropshipping in all of these different online business models that

I've personally succeeded in and so knowing this and equipping you with that knowledge and those resources the best thing that you can start doing for yourself is start saying no to all these other opportunities say no to the guy in your class next to you that's constantly telling you he has a hot crypto project for you to jump into say no to the guy at the bar who's telling you to come out every single Friday and Saturday because there's going to be baddies there say no to even your parents telling you to come home for

the weekend because they miss you and they want to see you there'll be plenty of time for that once you succeed a little bit or at least get the ball rolling first at this period of time in your life you need to be locked in focusing and working every single day relentlessly until you start to have some success and that's just the truth of it if you follow an ordinary balance and you work a few hours out of your day you go to school a few hours out of your day you go see your parents

a couple hours you go take a girl out at night and then catch up with your boys later on I can almost promise you that you'll end up just like everybody else now I'm not saying not to do any of that stuff because we're all human we want to live we want to do what we enjoy doing but I'm saying when you are starting it is notoriously the most difficult part of your journey why because you don't have anything to leverage the key points of Leverage are connections so other valuable people that you know money

a lot of money that you've built up that you can make work for you or specific industry knowledge that likely takes years to acquire if you don't have these things at your possession not to mention here human capital or a team working around you or working for you then I would double down until you can at least build a little bit of Leverage that will then allow you to go and do these other things in your life it's like if you've ever read Rich Dad Poor Dad or some basic financial literacy books they'll tell you

that you should not be buying fancy and flashy things like a Lamborghini until you can afford doing so with your passive income they tell you that all of your active income from your job that you're making should be put directly into assets that's going to bring you back more money and the reason for this is because those assets are a form of Leverage they're a form of capital and your Capital working for you to bring you back more imagine your money is like tiny soldiers right if you only have $100 you can only send out

100 tiny soldiers to war what's going to happen probably most of them are going to get killed and that $100 will be gone like that but let's say you have 100,000 soldiers well now all these soldiers can start to go in different directions they can start to bring you back money little by little and that 100K is just going to keep growing now let's say you have a million soldiers well now you're at a point where your foot can probably ease off the pedal just a little bit and you can allow yourself a little bit

more time to be hanging out with friends or girlfriends on the weekend and things like that because your money is going to be making you more money faster than you would be even if you were head down 16 hours a day but you were broke this fundamental piece of knowledge right here is why the rich get richer and the poor stay poor now the next key habit is to not live in an echo chamber so I touched on this a little bit before but get your peers get your family get your friends get other people

in your industry to constantly critique your videos if you're the only one critiquing your videos I can guarantee you that you're going to miss things you're going to be biased towards certain things you're going to be blind towards things and you won't have the same success as if you let other people into your feedback loop as well so call the people you know in your space regularly bother people if if you have to but just leverage as much people as possible to help you along this journey and lastly you have to have an athlete mentality

so resting and eating like an athlete is so important especially with personal branding maybe some of you guys out there can pull off an Elon Musk or a Steve Jobs Jeff Bezos but for the rest of us we simply can't sit at a desk and work 16 hours every single day until the retina in our eyes is burning from the computer screens in front of us we need to take breaks even if it's 20-minute breaks even if we use the Pomodoro Technique when we're working whatever they are we need to take breaks we need to

make sure we're eating right and most importantly we're taking care of oursel so the key ways to take care of yourself is to make sure you sleep well this is the most important if I only got 4 hours of sleep last night it would be almost impossible for my brain to be firing as fast as it is right now and delivering this information let alone you guys would be able to see in my face and my delivery my voice how tired I was and this video would definitely flop and that's happened to me many many

times when I did not get a good night's sleep the next thing is food you're literally what you eat if you're not fueling yourself up properly with the right amount of proteins fats and carbohydrates then how will we be able to perform especially when it comes to something like a personal brand where you're not just sitting at a desk by yourself you're out you're talking you're getting in front of the camera you're doing different things your brain is working a mile a minute right now Beyond these Basics which I'll dive a lot more into at

a later Point as well want to prioritize your mental health like an athlete mental health is something that has been over overlooked for a very long time but in recent research and studies they've realized that people's success is directly correlated with how healthy they are mentally and when I say how healthy they are mentally I'm basically referring to what state of mind are you living in on a day-to-day now I'm not referring to your current mood cuz see your current mood could just be that you know your dog died and you're overall somewhat upset for

the next couple weeks or your current state of emotion you know you might have just made $11,000 so you're extremely happy for the next day or hour but I'm talking about your overall mental health so if you look at your life over the past 3 months right 6 months one year what can you say were you genuinely happy and satisfied with the way that your life is progressing as a whole or are you depressed are you down on yourself are you wishing that you weren't here if you have any of those kind of thoughts then

the first thing that you need to do before even starting your personal brand is check yourself into a therapist or figure out how to get some help because I can almost guarantee you if you're operating from a state of mind that is depressed or down on yourself you will not be able to compete with everyone else who's operating on a level of gratitude on a level of bliss on a level of happiness in their day-to-day now look you won't always be happy you won't always experience great emotions especially starting out there's going to be a

lot of roadblocks and a lot of hurdles a lot of stress but my point here is is if you are constantly no matter what living in an emotionless zombie like State then that is something that needs to be address before you even think about starting your first business or personal brand Journey so with all that in mind just remember the most successful people in content creation are simply the ones that show up time and time again just because they love to do it now onto a super important section we're going to talk a little bit

about monetization and how you can actually start making money off of your personal brand so firstly we have YouTube ad Revenue basically ads are automatically chosen based on metadata and whether the content is considered Advertiser friendly on the platform now on videos greater than 10 minutes you actually have the option to place ads in specific parts of the video yourself but for me I've always let YouTube decide on the ad placement just because I feel like their algorithm is so advanced in today's day and age and I'm simply not going to be able to beat

the decisions that they'll make in terms of where to place the ad to make sure that my video is still being watched for the most amount of time is still the most effective and is going to go on to actually generate me the largest return or the most amount of AD revenue from that video in order to become eligible to start making ad revenue on your channel you need a minimum of 1,000 subscribers and 4,000 hours of watch time now you might think that's pretty difficult you know in many cases it is it took me

probably 6 months to reach the point of monetization I've seen it done many many times very quickly in fact one of my team members has just recently started a YouTube channel and within his first couple of videos he's already monetized and starting to make a little bit of money every single day off of his channel in the beginning it won't be much with only 1,000 subscribers and 4,000 hours of watch time but remember you're committing to your personal brand Journey over a long period of time and that ad Revenue really does start to stack up

now if you're wondering a little bit more about how ad Revenue works and how you can actually get paid by YouTube AKA Google I just built out this little graphic to explain that so there's a digital version of bidding for space to promote your business at a crowded event and in this case the crowded event is your YouTube video right so add auctions decide which ads get shown based on those bids and advertisers are willing to bid or in other words pay more to have their ad shown on your video if the audience is more

likely to buy the product they're selling I mean think about it if you're an Advertiser you're probably going to be paying more for a direct targeted ad rather than simply throwing up a billboard somewhere in a remote location that your target audience clear really isn't hanging out right and so with that being said some of the highest paying niches on YouTube are finance and business that's what this channel is technology and gadgets and health and fitness the reason why these categories are always placed higher AKA these advertisers are willing to pay more to place ads

there is because one the products in the industry are generally more expensive two the type of people who are watching the videos are generally willing to spend more money and have more problems s that need to be solved and three these industries have a much larger market as well so take for instance you know a pranking Channel on YouTube right this pranking Channel might generate millions and millions of views but as an Advertiser myself I personally wouldn't pay more than $5 per every thousand views to get my product in front of that prank Channel cuz

I don't know who's watching that video right it could be a mix of people who have all different types of problems and people from all different countries right but if I want to advertise let's say a coaching business to teach you guys how to make money online I would pay a lot more probably 10 20 30 times more to have my ads placed in front of people who are watching how to start Drop Shipping guide the reason for that is because if they've searched that up if they've found that video that means they actively have

a problem or a struggle and that struggle is that they're having trouble with starting Drop Shipping or making money in which my ad fits perfectly for almost every single person who's clicked on that video in which case I'm much more likely to actually make a sale on my product now with that in mind some of the lowest paying niches are like I said the entertainment and prank space gaming and music covers and remixes now most entertainment channels will actually make up for this by doing integrated brand sponsors so integrated brand sponsors is another way to

monetize your channel and this is basically when a company reaches out to you and says hey we love what you're doing we love the views you're getting getting on your channel would you be willing to partner up with us and sponsor our product in a post or in potential multi multiple posts moving forward for a certain amount of money now usually this is paid on a fixed fee sometimes it could be a fixed fee as well as an affiliate which means you make a certain percentage of money every single time somebody buys using the link

in your description or maybe they're even paying you on a salary on more of a ongoing or long-term partnership deal now some more key terms you need to be aware of is your cost per Mill or your CPM which is basically how much advertisers are willing to pay for every thousand views on your YouTube video and YouTube will tell you this their algorithm will figure it out and this is specific for every single video so maybe one week I put out a video that is more Broad and I'm just giving you guys a life update

well the monetization on that video might be something like $5 per every thousand views but if I put out a specific how to start Drop Shipping video like what I was talking about earlier advertisers are willing to pay a lot more now so my CPM or my my Revenue per Mill might be $50 or $60 per every th views the last thing I'm going need to touch on here to make sure that you guys are making as much money as possible from your videos is the factors that are impacting demonetization which basically means that YouTube

demonetizes or takes away your ability to make money off of a specific video so some of these reasons for that might include swearing within the first couple minutes of your video copyrighted material like we spoke about earlier violence and graphic content hate speech and harassment sexual content and nudity and illegal activities of course all this can be found in YouTube's terms of service and guidelines but those are just the general rules that you should be following when it comes to content creation now let's talk a little bit about maximizing your ad Revenue so number one

we have increasing monetized playbacks so you want to be getting more clicks by optimizing your video titles and thumbnails create engaging valuable and well produced videos that Captivate your audience and keep them watching all that's relatively straightforward but there are a couple tips and tricks that you can Implement to ensure doing this at a higher level you can start to encourage viewer interaction and longer watch Times by responding to comments asking questions yourself and incorporating call to actions you know one of the most creative ways that I've seen a YouTuber do this recently is Midway

through his video he stopped and he told somebody to comment a number that he was thinking of in his head down below in the comment section and he said that of all the people who guessed the correct number between 1 to 10 he would enter them in a chance to win 1,000 bucks or whatever his giveaway was and then I started looking at the comments and why I realized this was such a strategic move for him was because he basically forced everyone who watched that part of the video to comment 10 times he had thousands

of comments in the section down below which likely helped to increase getting his video further out there in the algorithm and also just created more buzz and more hype around the channel as a whole he was able to do that because by telling people to guess the number between 1 to 10 what do you think most people are going to do they're going to go down to the comment section and they're just going to comment 10 times numbers 1 through 10 that way one of those numbers hits and they're guaranteed into the giveaway but he

wins because now he's just made that person comment 10 times instead of once by simply saying comment this word down below to win the giveaway so it's little tips and tricks like that that you're going to have to get creative and think of yourself in order to reach the next level with these kinds of things also you want to be using screens and cards in your videos to promote other relevant content on the channel and encourage viewers to keep watching instead of clicking off or moving to something else if you've seen like this picture at

the bottom left of the screen here after every single video of mine I'll have another recommended video pop up now a lot of times this is just the most recent video on my channel so I can encourage my subscribers to stay up to date with what I'm up to but many times I'll actually swap it out for a specific video that is engineered to get their attention after what they've just watched so for example if somebody's just watched a video on how to learn to set up a website the next thing they might want to

be doing is figuring out what product to sell on their website so then you could even mention this towards the end of the video you could say by the way I'm going to put a video right over here that's going to now show you guys how to load up your website with the perfect product and that right there is going to incentivize so many more people to stay on your channel to go into that next video thus increasing your monetized playbacks and making you even more money off of that same viewer now we can talk

a little bit about optimizing your ad place ment if you want to control the narrative yourself like I said before I usually let YouTube do all the heavy lifting for me but some good principles if you are optimizing the ad placement yourself is to play the ad just before the peak moment in your content I'm sure you've watched a video maybe a vlog where the Highlight or the main moment of the Vlog was about to happen and just before that happened boom you get hit with an ad of course you're kind of pissed off that

the ad is in your face right at the moment you were so excited to watch but at the same time because you're so excited there's just no way you can click off there's no way you can leave the video now so you're stuck watching that ad and thus putting more money into that Creator's pocket like we talked about before there's many different creative ways that you can improve the algorithm's performance by getting viewers to like comment subscribe save and share and again be super creative with this another great example is when Ryan tryan got more

subs by saying he's trying to beat his arch nemesis Gordon Ramsey now for most creators the ad Revenue isn't going to be super substantial unless you likely have you know at least 10 20 30,000 subscribers and you're in one of the higher value niches but for the rest of us we want to be focusing on diversifying our revenue streams Beyond ads especially if we're looking to make money off of our Channel and our personal brand so this is where you can start to implement different kind of backend funnels and offers to really maximize every dollar

out of every viewer one thing you can do is you can create and sell branded merch for example t-shirts mugs stickers featuring your logo or unique catchphrases or even start your own brand this way it's so simple to do this with print on demand soft softwares that'll take care of all the heavy lifting and all you have to do is slap your logo on so many different blanks and there's also digital products there's apps there's Services there's mobile games uh but the idea here is that you want to pick something that you can push your

viewers to that number one they'll find Value in and number two of course relates to the type of content you're putting out right if I was teaching people how to start Drop Shipping and then I was selling a program on crypto I don't think anybody would buy it or maybe like one person out of millions right because imagine watching a video you're there to learn about Drop Shipping I'm giving you all this information at the end I'm like by the way you guys want to make a ton of money in crypto I got a crypto

group down below click like no it just doesn't make sense it's like back to the example of of Travis Scott like who who's buying a bike helmet if if he starts promoting a bike helmet but people will be much more likely to be buying you know YSL cologne if he says he's using it when he's talking to girls and being dark and being mysterious and all these things I guarantee you all of his Fanboys are going to go out and buy that because it's directly related to him and his personal brand now you can also

have communities that are running on monthly subscription these communities are becoming more and more prevalent in my industry and for good reason I think communities can be a great way to foster a sense of interaction to get people involved in your resources your programming whatever it is that you want to sell them but at a more reasonable price like a subscription instead of getting them to pay all Upfront for something that they might not want to go on to use much Beyond a month or a couple weeks if they decide it's not for them you

also have info products which are basically low ticket one-time payments and these come in a range of different forms you can sell resources for example I could sell uh winning product sheets I could sell my private supplier list I could sell a Drop Shipping course right now there's High ticket offers where you basically provide a ton of value so these are for your high higher end clients or people who are looking to spend a lot of money with you your true fans those kind of people and in this case you can sell them something that

is a bit more expensive and that requires a bit more of a Hands-On custom or tailored approach like some kind of service or a mentorship program so first let's dive into info products a little bit more so info products basically contain valuable information or intellectual property on a specific topic or subject that that person might be interested in this could be an ebook this could be a video series programming this could be a walkthrough guide this could even be a PDF but the benefits of creating info products is that they're scalable and they have huge

passive income potential so once you've created and launched your info product you can sell it to as many customers as you want without putting much more work in most of the heavy lifting is in developing the info product and then once you have it ready to go you can just focus on the front end and the marketing and watch those sales roll in so it truly is one of the best ways to have passive income or as close to passive income as possible when you're operating a personal brand not to mention establishing even more Authority

and expertise within your industry creating products in your Niche or area of expertise is also positioning yourself as an authority figure in that field see people will only buy a product if there is high perceived value higher value than that of which you're charging but therefore you must have a strong brand identity associated with it because if you do then no matter what the value will almost always exceed the price tag think about Andrew Tate he's selling his husters university for a relatively cheap price but the reason why everybody thinks no matter what that is

going to be more worth it than the price he's charging is because it's him it's because his authority figure the way he speaks on camera and all these things and it's kind of like a chicken and an egg situation here like what came first in his case the content to build up the authority came first but for many people maybe you've built something of value already and you just have not got it out there there and so what you can do is you can start creating content you can start building a personal brand in order

to market the info product or the piece of value that you wish to sell and in turn you're going to make more money over here selling the product but over here you're also going to get a lot more Authority as a creater because you've actually built something valuable in the space and you've offered it you've not just talked out of your ass over and over again on every single video which is why if you're in a space where it requires you to become some kind of authority it makes sense to provide something where you can

further boost your credibility and Authority for example one of the things that I'm providing right now 100% for free is my AI Shopify store Builder so this thing will build you a Shopify store from scratch in less than 10 minutes and so when people hear about that AI software they immediately think oh this guy must be very experienced in Drop Shipping you know he must really know what he's doing is if he's able to create and put this software out there for free and so not only does that boost my authority as a creater but

in turn I can also make some more money selling that product I say selling because I am making affiliate commissions on it but it's free for people to use and it's free for me to offer as well so it's kind of a big win-win situation now you also want to be addressing viewers needs and pain points when it comes to creating your info product so look at what comments people are having in in your YouTube descriptions look at the comments on your Instagram on your Tik Tok check your DM requests and see what people need

help with you know when I first sold a mentorship program back in the days it was simply because I was getting an overflow of DMS of people saying I need your help I'm willing to pay you I want to work with you oneon-one and once I started working with these people I realized I didn't have time to meet the demand of all the people that were coming through my Instagram DMS and so I started to build a team a system I started to hire coaches you know a year and a half later and we did

over a million dollars in sales um we built you know quite a decent size team around helping people start and scale e-commerce brands from scratch now here's kind of the revenue model of most info products or the direct sales and pricing models so usually you'll have a one-time purchase versus subscription model you might have tiered pricing and or bundling strategies included and you'll likely be leveraging affiliate marketing which we'll be talking a little bit about later on but as you can see on the far left side we have the onetime purchase versus subscription model there's

a graph down here and you'll notice something very interesting you should keep in mind when you're figuring out the revenue model or the structure of your info product the life cycle of that business or how long long you expect to be selling it if you're expecting that you're selling let's say access to some hot winning products it maybe doesn't make sense to sell that PDF or that direct access to a list of 10 products on a monthly subscription the reason for that is because people want that now and you'll likely make a huge Spike of

money by putting it out there but over time people are probably going to stop buying that because where is the ongoing value for them and so although you could see by month 12 you'll likely be making a lot more money with an mrr or monthly recurring Revenue model in the beginning you're likely making a lot more money by selling things at a slightly higher price on a one-time purchase versus subscription model and that is why it's so important to figure out the timing and the life cycle of the business if you're planning on building a

community that's going to be here for the next 5 years as your personal brand grows then definitely you should be looking at the monthly recurring Revenue model instead of a one-time purchase into the community the first step to crafting your compelling product to sell is identifying the needs and market demand so what problems are your viewers in your Niche looking to solve again one of the best ways to do this is to go ahead and ask members of your community throw up a poll on Instagram uh ask people in your Instagram DMS reply to your

YouTube comments and so on and so forth next thing is content creation and packaging so ensure the production value of your info product is extremely high quality because this will make the perceived value of your knowledge much higher simple things go the longest way when it comes to things like this I mean imagine your favorite brand like Apple now imagine if you Stripped Away the entire experience of going to the Apple store buying the iPhone buying the iPad unboxing it pulling the little satisfying screen off of the phone and you know you just walked into

some store that looked like it was extremely cheap and easy to set up and someone just handed you a phone right it's the product in the brand experience that is large in part due to the success of some of these massive corporations that have been around for multiple decades and you need to be thinking the same way when it comes to C cting info products that you are selling off of the back of your personal brand so put time into researching and selecting the right format for your info product that's most suited to your community

next design and branding considerations discuss the importance of visual appeal and brand consistency with your info product so basically figure out the color scheme figure out the branding figure out the logos figure out the entire experience as a whole not only the value people are going to get when they receive your info product but also the way that their your info product is going to make them feel because this is what's going to keep people coming back and especially what's going to keep people in a monthly recurring Revenue model also you want to make sure

the uiux is seamless and the format is easy to follow now let's talk about marketing and selling info products so there's many different ways that you can plug your product or sell it within your personal brand uh but some of the easiest ways to do so is to put strict call to actions within your YouTube videos to send out an email newsletter to emails that you've been collecting from your personal brand to put out a case study video and show live results or testimonials from people who've accessed your info product and improve their life in

some way bring on guests or students if you have a mentorship or a course or anybody that's related to whatever you're selling and have them speak live on your content on your personal brand across all channels as well when it comes to sales funnel optimization you want to create an effective website funnel or landing page for when customers click the link to your course or to whatever it is that you're selling my favorite websites to do this on are Shopify clickfunnels and kajabi now some more launch strategies and promotional tactics there's different ways that you

can build the hype before you drop something so for example if you're planning on releasing a course and you already have a bit of a following you should let people know you should let people know that you know in 30 days you're going to be releasing that course at a discounted price it's the same thing as if you're selling a product in Ecom is how you'd be selling an info product right so you're leveraging urgency scarcity different tactics to get people encouraged and excited about making that purchase and just thinking of outside of the box

ways to further push people over the line to come in and actually purchase what it is that you're selling there's also upselling and cross- selling strategies so this is where you can easily offer additional services and features for purchases as premium upgrades or you can offer an enhanced version so my marketing agency for a long time we were doing viral short form content for people in which we were basically taking over their social medias their personal brand and running it for them with all of their content now there's different tiers to this and the idea

is to ascend people up the tiers as they're starting to have success in working with you but some people might just want to spend money and jump to the highest tier right away in which case that's great for you and that's more money in your pocket so what we did is one package that we sold I believe was $1,000 a month and it was 30 pieces of content but then you could go up to you know $5,000 a month for let's say 500 pieces of content right so the $5,000 a month 500 pieces of content

is obviously a lot more content for every single piece of content that person is paying less money and they are aware of it and psychologically a lot of people are going to want to go for the better deal it's the same way that you go to a smoothie store and they're selling you a small and a large size and the difference in price is like0 50 you know I always thought that was crazy growing up I was like why why the hell would I I ever get the small smoothie when the large one is is

only 50 cents more well you can employ that same tactic and thus encourage and push people over the line to always purchase your highest products or at least start to ascend them towards eventually becoming a client that is going to spend a lot more money with you over time now another thing to keep in mind when you're creating communities uh monthly recurring Revenue subscription models is that you don't have to do all of the work yourself in fact if you're a business owner if you're in the how to make money online space for for example

and you're selling something people should trust your intuition your instincts as a business owner in that they're getting the best help and support possible even if it's not you but the thing is you can't lie so you can't say you know I am giving you my one-on-one direct time and then simply Outsource it to some guy on Fiverr because that's going to result in angry customers misleaded expectations and just overall a poor product or service but for example someone like Andrew Tate has hired professionals to give info in place of him and his War Room

practically runs itself sure he pays monthly for some of these people to be in there as coaches and running the different experiences but at the end of the day if you're making $10 million a month on that Discord or that program I am sure that you're not spending more than probably 20 $30,000 a month on who's in there and by the way I've joined his program so I know that at the end of the day he's still maintaining 95 plus% profit margins in running the business model that way and even thinking about it on a

broader scale you know when you walk into Tesla you don't expect to greet Elon Musk personally and receive your car no you understand that Elon has very minimal time he's got places to be he's built a multi-billion dollar company trillion dollar company almost I think and anyways he is in there and he will not be in that storefront selling you that car but you trust that he's put the company together in such a way that you are going to get good support from whoever is selling you that car taking you for the test drive and

so on and so forth the same thing could be applied to info products courses even mentorships if you hire the right people you do your due diligence people will not be unsatisfied with coming into your business and not being able to speak directly with you you could also think about licensing and repurposing your info products for example there are communities like the War Room that take industry professionals and experts across various different fields and pay for their knowledge their content and so on and so forth and so if you make an info product if you

make a digital program if you make a course uh and you want to license that out to somebody now you can start reaching out to authorized dealers or retailers so to speak people who have these communities that offer up other people's goods and services maybe you can make affiliate commissions on every single time somebody sells the content that you own or maybe you're fully integrated you're getting paid a set amount who knows how it works who knows the deal structure exactly that you're going to have set up but this is definitely something that you can

start thinking about as you start to have your info products and things built out for yourself now moving on let's talk about affiliate marketing which is another extremely lucrative source of income that you can leverage with a personal brand the mechanics of affiliate marketing is that basically you'll earn a commission for marketing another person's service or product so these companies will give you a unique link to their website to their funnel to whatever it is that they're selling and once somebody from your traffic Source AKA your you yoube Channel your Tik Tok your Instagram clicks

on that link and actually purchases what that company has to offer you'll get a kickback automatically so whether that's 10% 15 20 50 I've even seen 100% affiliate commission programs you have to find the one that is right for you and you shouldn't just be looking at again what is my maximum earning potential you should be looking at what resonates the most with my audience and I think that is one of the biggest differences between thinking like a content creator and thinking like a business owner when you're starting as an entrepreneur you're thinking what's the

most practical way that I can make a lot of money what's the best business model that I can start but when you're a content creator you have to think about your audience as well you have to think what will my audience want from me what will my audience want to buy if you're solely thinking about yourself and lining your pockets then chances are you won't do a good job at satisfying either one of those objectives you won't line your pockets because your audience won't be interested so the the idea here is to do both at

the exact same time find a company that you want to partner with that is in your industry has an amazing product or service that the audience members practically need or rely on and that is the perfect company to be affiliated with for example in my industry it's Shopify almost every single drop shipper or person starting an e-commerce uses Shopify it's the world's leading platform right and so I've been teaching Shopify on my YouTube channel for 3 years and it was only only in the last year year and a half that Shopify reached out and offered

for me to become an affiliate partner or Commerce coach with them in which case I jumped on the opportunity right away because well number one I was already promoting them I was already using them I knew Shopify like the back of my hand and so did my audience and number two I was also able to make a solid amount of money every single time that somebody came through so I was able to not only make money but I was also able to do it with something that my audience practically needed and was already using anywh

the biggest benefits to affiliate marketing is it has generally the lowest barriers to entry which means that you don't need to go and spend thousands of dollars on overhead or inventory or employees because you're leveraging the fact that somebody else already has an amazing business built out and you're just selling what it is that they offer you also have passive income potential or again very very close to passive income because at this point all you have to do is put your trust in that company assuming you're working with the right organization and then simply create

your content focus on the front end focus on what you do best and watch your affiliate commission start to roll in you also have flexibility and Independence which basically means that you're not worried about meeting quotas or all the little things that you have to do inside of a business because it's somebody else's business if you decide that you want to take a break for a month and stop posting that's most likely fine unless you're on some sort of sponsorship or specific contracted deal if you're just a regular affiliate you can do everything on your

own schedule and not be stressed so here are some things to keep in mind when choosing an affiliate program or the factors affecting uh the commission rates and payouts so generally higher priced products or Services tend to offer higher commission rates because the potential earnings are much greater also in highly competitive Industries companies might offer higher commission rates to attract more Affiliates and incentivize them to promote the products or Services over their competitors in many cases these affiliate Partnerships can expand far outwards than just an affiliate program in Myspace alone we have sponsors competing for

influencers like us all the time that are not only willing to put us on their affiliate programs but also want to pay us monthly for the content that they're featured in and add all sorts of other bonuses in the mix as well to further incentivize us to basically join their affiliate program and start bringing them in clients as a general rule of thumb the more engaged your audience is and the larger your platform is the more likely you are to receive a more favorable affiliate Commission structure so this is pretty much the same for any

form of monetization I mean it goes without saying the more engagement that you have the more followers that you have the bigger your platforms are the more sponsorship deals are going to run across your table the higher those deals are going to be the higher your affiliate commissions are going to be the more money you can make selling your info product and so on and so forth which is why monetization is super important but it's only one side of the coin when it comes to making money with your personal brand and of course the other

side is to Simply double down on your front end and bring as much traffic and eyeballs in the door as possible so more ways that you can maximize your affiliate revenue and opportunities is to track and analyze your performance now you might be thinking this is not really going to directly increase how much money you're making but what it's going to do is going to give you greater insight into understanding how your content is performing and how you can go on to create better performing content it's going to make you more money and when I

say better performing here I'm talking about content that is strictly making you more money and not necessarily performing better in the algorithm see these are two completely different things and well although it's really good to get as many views and go as viral as possible because a lot of that traffic will spill over into the affiliate programs or other offers that you're selling I've seen Youtubers with less than 10,000 subscribers making way more money than Youtubers with even a million subscribers and how is that possible it's possible because of the industry they're in the information

that they're providing and the seat Tas are the call to actions within their videos so imagine one YouTuber is an entertainment prank guy with 10 million subscribers and he's making $50,000 a month off of his Affiliates right now imagine you have another YouTuber that has only a th000 subscribers okay but this YouTuber is a billionaire right he's a billionaire and he's getting that point across in his videos although his target audience is way smaller the people watching likely have hundreds of millions of dollars with which means the people buying what that billionaire has to offer

are spending far more and it's why he can see outside returns even on a tiny Channel now inside of your cona you want to be focusing on persuasive and engaging copywriting that is pushing people towards what it is that you're selling or affiliating for in a very specific way incorporating these promotions very naturally into your content will generally take you a lot further I mean imagine watching a video where I just have to stop mid video to promote the product service you're going to immediately know it's an ad therefore be less interested probably be focused

on eating your snack or whatever else you're doing while watching the video but if I was able to very naturally smoothly integrate it into the video then you're much more likely to buy in fact I've already done that multiple times throughout this video just a few minutes ago I naturally integrated my AI store builder for free and you guys probably didn't even realize that I was plugging my affiliate right there and all those people who went down to the description of the YouTube video picked picked up their free website is going to result in me

making more affiliate commissions just from doing so in a very natural way and people not getting upset with the fact that I'm just stopping the video Midway to promote a sponsorship some other tools you can use to monitor your clicks conversions your revenue and see how each individual video is performing on a greater level would be bitly impact analytics. and click meter you can also start to optimize campaigns based on your data so you want to be learning from this data the amount of clicks the amount of views uh the CTR every last piece of

data that YouTube gives you is something that you can learn from as well as the other app for mentioned softwares if you notice that an ad is getting a lot of clicks but not conversions then try simply tweaking the message or the call to action to improve conversion rate you know this happened to me a while back when frequently in my videos I was promoting that I was selling a mentorship what I was doing here is I was encouraging people to have a one-on-one call with a me M of my team to see if we'd

be a good fit to work together and we got a lot of clicks just off of my organic YouTube videos but our conversion rate was quite low it was probably 10% 5% on one to one human powered calls and so I tried everything to improve that conversion rate and then I realized the very first step is what was causing it all I wasn't framing the content in such a way where people knew exactly what they were going to going to be getting so then from that point forward I tried saying if you guys are interested

in a mentorship look it's going to be relatively expensive but if you want to work with me and my team and get direct help then make sure you sign up at the link down below and we'll reach out and we'll see if we're good fit and see right there I'd explained so much more and given them an idea of what they're getting themselves into and although it resulted in less calls being booked the conversion rate skyrocketed up and we actually started to generate more Revenue simply by just changing our CTA so the call to action

is super powerful and you should be thinking about it in every single video or even short form video that you make when you are trying to promote something now of course over time you want to start to Outsource tasks and automate processes for efficiency for example I've got a few different short form accounts running right now on Instagram and Tik Tok that are constantly taking different clips of all the content that I film and posting them out there there would be no way that I'd have enough time in my day doing everything that I'm doing

plus creating 30 short form videos a day it would simply be impossible but if I wanted to maximize affiliate Revenue through organic content that's where I can start to think about hiring a team editors account managers and all these people to further the operation along and thus maximize more returns so we've touched on brand sponsorships a little bit now but let's dive a little bit deeper so this is basically when a company pays you to talk about their products or Services inside of your videos a bit different than affiliate commissions where you're getting paid in

direct proportion to the money that you're bringing in for that company and of course different than starting your own company your own info product Community or something of that nature types of brand sponsorships you can have start off with product placement this is where you're visually promoting but you're not specifically talking about the product or service and so a lot of times you'll see this in podcast Studios where people will be drinking a certain drink maybe a Gatorade maybe athletic greens uh and during that podcast you're naturally going to be kind of curious as to

what the person is drinking you maybe going to want to purchase it and it's more of an awareness campaign and I think that's the goal of the advertisers when it comes to this kind of promotion now you also have sponsored content where you are specifically showing off the product so a lot of people on Instagram are taking outfit pictures and then they're tagging the brand that sent them that outfit in many cases the brand sent them the outfit for free and they asked for promotion in return but with larger influencers celebrities and people of this

nature the brand likely paid that person a solid amount of money sent them the product and then have them shoot their own pictures and videos posted on Instagram and that's their sponsored content you also have integrated sponsors inside of YouTube videos inside of pretty much any medium of content you even have live event sponsorships which kind of tie into all this as well the brand sponsorship process is actually pretty simple first you have to identify potential brand Partners in your industry maybe as you're starting to progress your personal brand and starting to get some views

on your videos you want to start to make a list of all the potential brands that you could partner with in your industry and keep tabs on them send them some emails let them know what you're up to but another strategy is simply wait for the brands to come to you it's 2024 so many brands are using influencers to promote their products and services me personally at 300,000 subscribers on YouTube I probably get 10 to 20 emails every single day from different companies that want a sponsorship with me now of course I turned 99% of

them down because I have my deals I have my arrangements sorted out but every once in a while something will catch my eye whether that's a company that I'm already working with or someone I'd be interested to work with in the future and maybe we can work something out when it comes to a sponsorship another thing you can do to speed along this process is to craft a compelling pitch one thing I did was I created a Media Kit that showcased all my different social media accounts my achievements my highlights in in terms of my

personal brand and I could send this back to all the people who would email me asking about sponsors they could refer to my Media Kit aka the pitch on my myself and see if I'm somebody they want to work with moving forward and how much they're willing to pay me this Media Kit should also have details of your demographics your engagement audience insights metrics reach Etc and so on and so forth uh you want to provide insights into your audience interest behaviors and purchasing habits to show how they align with the Brand's target market and

most importantly what countries are they tier one countries tier 2 countries where's your traffic coming from and what types of products and services is your audience buying this information is not only important for you to know but it's it's also important for the brand to know cuz if they're able to know that you have a hungry Market of buyers wanting to buy their service they're likely willing to pay you a lot more and it's even more important for you to know it because if you don't know then you won't know if you're being ripped off

or not or you won't know what to charge these brands that are asking to work with you but one of the best ways to do this is once you've done a sponsorship before you've done an affiliation partnership before you've worked with another brand in some capacity start making little case studies or putting together examples of previous work you've done with brand and that way if a new brand comes your way you can easily showcase them all the stuff you've done in the past and that is going to be probably the largest selling point right there

a lot of Brands will want to negotiate some form of contract with you so make sure you have a clear understanding of the value you bring to the table again all the stuff we previously discussed ask them questions like what are the typical compensation rates for an influencer of my size what are the deliverables be very specific on that one the exclusivity Clauses the contract duration and so on so forth research the industry standards and benchmarks for agreements in your Niche to ensure you're negotiating fair and competitive terms and once you've came to an agreement

make sure you get everything in writing and have them make a contract for you or make one yourself and one thing people are always asking me is how much should I be charging and the truth is you can look at all the benchmarks and all the industry standards you want but I always like to say charge what you believe that you're worth right and so let's say right now the industry standard for an integrated sponsorship on a video like this that you're watching right now is $6,000 okay no way in hell am I receiving $6,000

to promote something on this video even though it's the industry standard why because the amount of effort time and hours that I'm putting into this thing I expect this thing to be a resounding success if it's not oh well I'll learn from it and try again but I have to come into it expecting that my value is here and here so never sell yourself too short and always charge what you believe yourself to be worth and if the company doesn't want to work with you try to maintain a professional and good relationship because maybe later

down the line when they see your value then they'll want to work with you at your proposed rates another thing to focus on here is integrating your brand sponsors seamlessly into your content make it flow to minimize the disruption and maintain a cohesive viewer experience the whole way through avoid abrupt transitions or intrusive overlay branding that may distract or alien your audience also be extremely transparent with your audience look people are usually aware when they're in the middle of a sales pitch so describe why you chose to promote this product even mention that it's a

sponsor if you'd like and be honest about if you actually use the product why you like it and what value you see in the product for your viewers right when I was talking about my affiliate program with Shopify earlier how I'm a Commerce coach and you can sign up at the link Down Below in the description to get your free store I was explaining on how it's a win-win situation it's a win for me because you know I get to work hard create something I love and offer it to you guys for free and make

a great amount of money in the process doing so it's a win for you guys because you guys get to gain access to all this for free and it's also a win to Shopify because they're eventually going to get long-term successful clients like you after you guys have learned from me you've set up your store you're starting to see success Shopify will start to make money off of you in the long run they'll take small percentages of every single transaction through their payment process sir they'll also make money on monthly subscriptions to stay with the

platform but this is something that you guys already needed to do anyway in order to have your own e-commerce brand so therefore it's a win-win win across the board and that's why it's important I be extremely transparent and talk about this and I don't just promote them and say hey guys go use my affiliate link to Shopify sign up now I'm actually giving you guys a little bit more insight and reason as to why I chose to do this and why it's a good win for yourself for me and of course for Shopify as well

now of course when you start working with your brand sponsor this is where you can set up your kpis track the metrics of the whole process both you the Creator and the brand are businesses that need to see some mutual benefit from working with one another and presenting a solid rundown PowerPoint presentation ad performance impact increases the chances to be rehired for future projects so just go the extra mile especially when you're working with a company that you like to to maintain a good relationship with moving forward throughout the career of your personal brand all

right so one of the last points I want to talk on here is thirdparty content options so this is for a content creator that doesn't necessarily want to start a personal brand doesn't necessarily want to sell things off of their personal brand but still has the skill or the talent to be a content creator maybe you enjoy creating videos and you realized you want to make some extra money doing this so let me explain how for starters let me ask you would you like to get paid $100 to $500 for making a single Tik Tok

video if the answer is yes keep listening if the answer is no maybe you can skip ahead to another section well I try to make this video really professional but I am a YouTuber after all so here we are camera's dead had to switch to the iPhone and you know this kind of sums up perfectly what I was saying earlier about not being a perfectionist even on a video that is taking me months to create and put out for you guys at the end of the day when mishaps like this happen that is going to

affect me for you know a very long time or push this video back way further over one small thing you have to work with what you have work with the hand you've been dealt and just Advance forward because we booked out this studio room to film this particular section of the video and this studio room isn't available for weeks so we got one of the last slots in here and it just be a lot more difficult for us to you know get this exact shot again with me looking the same wearing the same stuff the

exact same setup and we probably end up failing at that be extremely discouraged and yeah so this is why you have to reject perfectionism because [ __ ] happens when you're a YouTuber you know you don't have $100 million Marvel budgets to create movies a lot of the times it's just you on your iPhone raw just like this but anyways back to the user generated content part here so people will generally scroll the millisecond they see and add on their page right and this is why the whole goal of user generated content is to somewhat

trick the audience into thinking that it's a legit review of a product or service done by some random person the key points here is that anyone can do it in fact you don't need any followers or a platform you just need to be somewhat good on camera at reviewing a product or service and making short videos the key here is to identify your passion and expertise so choose a niche that fits your character build right uh my friend and teammate Reed he did a lot of ugc and he likes to wear you know clothes that

that a bit out there that are a bit stylish big baggy pants you know special jackets and things so he decided to do a lot of his ugc stuff with clothing brands that are selling that kind of aesthetic not only is he used to wearing this kind of stuff and he'll feel more comfortable promoting it but it's also going to come across on camera and he's going to be able to deliver the ad a lot better than if he was promoting something that he had no experience or no passion in himself now to create highquality

content you should be filming multiple engaging hooks that you can test the key here is when you make a product review or a service review you actually only need to make it once and then you can just change the hook many many times to give you almost infinite different creatives that the brand can work with if you use proper lighting it doesn't have to be super professional golden hour sunlight also works as well um having a clean aesthetic background no background noise and you make yourself look presentable you're pretty much going to be good to

go no matter what you want to film as much Clips as possible multiple transitions because you never know how many different things you can put together when it comes to the magic of the editing like I said you should use your iPhone but make sure it's high quality video and audio at the same time so if you're outside you're doing something in a noisy place maybe invest in a little microphone like this hook it up to your iPhone and you'll be good to go let's talk about getting clients for ugc Content now I know I

said you don't have to to have a personal brand to do ugc content but the funny thing also here is if you have a personal brand you're going to have way more opportunities and in fact brands are going to be reaching out to you all the time to make ugc videos for them so currently X or Twitter is kind of the main Community or hub for ugc creators those people providing good value and tips lots of communities on there that you can join with people actively both Brands and people willing to partner up with Brands

to create ugc content for them all inside of these communities if you start posting valuable content on X or on these other platforms as well joining these communities talking to people you'll instantly start seeing some opportunities arise within your network you should also be engaging with your audience and your peers following your other peers following friends following industry professionals interacting with their posts giving insightful comments collaborating and learning from other creators so like I said joining group chats joining communities teaching other people things that they don't have to figure out on their own and vice

versa and after all all of you will grow much faster this way always team up instead of be closed off and be be on your own I've seen so many times in my space fastest growing craters are the ones who are the most open with sharing their strategies resources helping other people out and learning from one another and the people who always seem to get stuck as creatives are the people who box themselves in who never allow themselves to speak to other creators and think that everyone's trying to steal everyone's trying to gain their intellectual

property or get access to something that they have and you should also make a little bit of a resume over time or showcase your work inside of a portfolio so card with2 r.co is a great free site to make a portfolio like Reed has done with his ugc portfolio on the right hand side here you want to leverage your social proof and testimonials to demonstrate your value the more brands that you'll work with the more deals you'll eventually start getting and like I was saying earlier with sponsorships if you can start to build case studies

on what you've already done that's going to be the most powerful way to get more brands in the door and strike up more deals like anything else starting is always the hardest part but you can offer to make videos for free for companies first and once they see the quality once they see your effort and your results of course they're going to want to come back and spend a lot of money with you now another option here is becoming a social media manager if you want to be a bit more behind the scenes of all

this personal branding kind of stuff so having a bachelor's degree is a highly regarded asset and without a degree all you have to do is demonstrate that you are an expert in the field and will get them results again the easiest way to to do this is to show your own personal brand and be like look what I've done for myself of course I can do this for you too of course I can grow your product or service but again if you don't have your own personal brand then what you can do is you can

leverage somebody else's that you've worked on you can leverage another brand or another company that youve worked with maybe as a ugc Creator and then from there you can become a social media manager for somebody else what you want to do is explain your process becoming a social media manager out the gate can be a little bit tricky but again just focus on gaining relevant experience so freelance work personal projects working for free having accounts that you've grown through significant numbers to show as proof maybe in the beginning just build an Instagram account just for

the sole reason to get proof that you can make stuff go viral and you can be a good social media manager then you can simply use that as a case study and show many other brands until you get a high-paying job as a social media manager explain how you are staying up to dat with all the algorithm tweaks changes and the social media trends focus on developing the necessary Skills Practice content creation yourself practice management across various platforms get really good at editing short form video and become an expert using cap cut now the craziest

thing is although social media manager is a job and you're technically working for someone else this is the perfect job to start similarly to sales because the type of experience that you're getting the people that you're working with all these things are going to carry over and open so many doors for you to go on to partner with other people or to eventually start your business so easily when you understand the fundamentals of social media and how to make things go viral and lastly whatever it is you're doing with your personal brand whether it be

social media management ugc content creation YouTube Tik Tok Instagram Twitter the key here is to bring it all together and build a portfolio you want to showcase your work through your personal website or a professional social media profile Instagram can even do the trick for you concrete evidence of your performance your highlights your analytical results everything that a company would want to see in working with you I promise you you start to get some amazing deals or potential opportunities with your personal brand so with that being said I know this was a ton of information

in those five sections of this chapter so feel free to return back to any of them at any time this video will be living on my YouTube channel forever so send this module to a friend as well if they've been wanting to start their personal brand anyone who wants to get into content creation because this truly is the fundamental stuff that changed my life when it came to building a personal brand and like I said at the very beginning personal brand changes the game for everything not only can you make more money you can make

infinitely more connections you can improve your life quality your lifestyle as a whole and pretty much upgrade every single aspect of both your Digital Life and your physical life all through bringing a personal brand together so I hope you found all of this information super super useful and with that that wraps up the content creation module and I'll see you guys in the next module peace all right guys that's all I got for the video I appreciate all of your support and I'll see you in the next one [Music] peace hello bro where are you

you this is the fourth meeting you've missed I'm actually tired of this you need to get your [ __ ] life started bro you need to get it organized you can't keep missing meetings like this [Music] all right so welcome to my favorite module and probably the one that gets overlooked the most cultivating the perfectly optimized lifestyle and this is so important because your lifestyle your day-to-day habits actions choices where you want to live who you want to hang out with who you want to date how you want to manage relationships with your parents and

so on and so forth is arguably more important than anything else when it comes to finding success with online business or just anything in life because this is quite literally the foundation that you build everything else upon and if your foundation isn't in check or if you don't have the perfectly optimized lifestyle for your current situation then I can almost guarantee you that you will fail or you'll end up achieving a high level of success but only in one area of your life and all the other aspects of your life will start hurting now in

my personal experience I've found that how you do one thing is how you do everything and if you're running your business exceptionally well chances are you have a great family life you have a beautiful relationship you live in amazing places and your life just overall seems to keep getting better and that is the exact trajectory that I want you guys to be on and this module is going to cover everything that I've learned over the past 5 years and trust me this has been the part of my life that I have struggled with the most

and I'm super excited to be sharing with you all the tips and tricks the ins and outs and everything that I've learned when it comes to everything that isn't directly related to the hard skills of succeeding in making money but is quite literally the foundation that everything is built upon so without any further Ado let's get straight into this so in this module we'll be covering crafting the right mindset optimizing your life for productivity and time management balancing your physical mental and emotional health traveling the world on a budget and learning from different cultures broadening

your perspectives Horizons and becoming the full package how to deal with stress uncertainty and failure reconstructing your Social Circle so that it works in your favor and not against you staying true to yourself and balancing School vers work or potentially a part-time job a 9 to-5 something of that nature we'll also be covering romantic relationships in the dos and don'ts monk mode AKA a time period or a protocol that you follow to make insane amounts of progress in a very short period of Time how to manage your money which includes things like buying back your

time and how to really get what you want once you start having a bit of Leverage and enjoying moments to the fullest how to stay in the present and not always thinking about the future and the next Milestone you have to hit and lastly and one of the most importantly we'll be talking about networking but not just the [ __ ] networking that you here go out for coffee ask people to chat attend a conference I'll be telling you the real secrets on how I built a multi-million dollar Network before becoming a multi-millionaire so number

one how to craft the right mindset the key here is to develop a growth mindset and Foster creativity this is all about figuring out what you truly want sitting down establishing your goals and your life path with yourself I'll be diving into meditations affirmations and other tips and tricks that can really shortcut you to where you want to be how to truly believe in yourself and not just tell people that you're going to be a millionaire and kind of act like it but how to believe with every bone in your body that you truly will

achieve what it is that you're setting out to achieve and of course cultivating a growth mindset and learning from your failures rather than just suling in them so figuring out what you want this is really important for you to start right now maybe pull out a notepad and Pen a journal as I'm talking about this and reflect on your values interests and passions so what activities make you feel fulfilled and energized is it driving around in Lamborghinis and sports cars is it hanging out in nature or just simply kicking back at home on a beautiful

summer's day what are the things that truly bring you Joy and satisfaction and think long and hard about this because this is going to be what all of your hard work is for at the end of the day so Building without knowing what you want is like driving a car without having maps to your destination so imagine you want to go to a lake today and you want to enjoy the sunshine you want to hang out at the beach but you don't have the address to this lake so you just hop in your car and

you start driving around you'll probably take a few wrong turns you'll probably go down a couple roads and have to turn around and start from scratch and by the time you end up at the lake you probably don't even want to be at the lake anymore the sun starting to set the day is over you wasted all your time getting to where you want to be and when you get there it isn't truly what you want anymore and you change your mind and the whole thing was pointless but if you have a map if you

have a clear destination and every single turn is accounted for then you can get there in a fraction of the time and enjoy the fruits of your labor really enjoy that time at the lake as that's what you set out to do so the key here is listening to your inner voice what is your gut telling telling you about what you want in life and I know it sounds corny it sounds cliche but don't just look at what other people want don't open Instagram reals and just because you see Dubai and the Burge Khalifa and

jet skiing and super models on Yachts don't believe that that's what you want if it is then great then go for it then attain it you will get it but I think a lot of people get stuck in the loop of wanting what others want and then when they actually get it they realize it's not what they wanted in the first place so this is where you have to think long and hard about what it is that truly feels right for you and if you don't know yet start reading learning opening your mind up to

new possibilities one of the best ways to do this is travel meet new people brought in your perspectives talk to your parents talk to the closest people and ask them hey when am I the most excited when am I the most happy when am I the most fun to be around and that can start giving you some indication into what it is you truly want now next you have to identify your strengths that align with your passion so N9 out of 10 times your passion will be aligned with something that you are already really good

at and I know that sounds weird because we all think of passion as this thing that maybe is innate maybe we're born with it maybe we just Discover it at some point in our lives but that couldn't be farther than the truth it's so important that you just start with something and along the way as you're starting to see success as you're starting to see growth as you're starting to hit achievements and Milestones and whatever it is that you're doing you will fall in love you will build a passion for what you're doing and the

same goes for romantic relationships like when you really think about it you know there are billions of people on this planet and so by that logic there should be plenty of people who fit your Criterion who will be the ideal partner for you yet a lot of people chalk up their wife or you know their current partner to be their soulmate and they're one in a billion because they feel so much love towards that person but the truth is love was built that love was not there from the beginning maybe some lust was there maybe

you liked the way the person looked maybe you liked the jokes that they made or whatever it may be that intrigued you and pulled you in but that love and that attachment with that person was built over time in the same way that passion for your work and your career is so if you're absolutely lost and you still don't think you have a passion I encourage you to start with what you are best at for me in the world of business and my career path I was best at marketing so I dove deeper and deeper

down the rabbit hole of marketing which ultimately led me to drop shipping and building up my own successful stores and from there I started a personal brand making content just like this I started affiliate marketing and so many forms of creating unique and amazing pieces of content to put out there to reach millions of people and I've done exceptionally well with that and it's became my passion but it didn't always start out that way a great example of this is the game fortnite and how it applied in my life but basically around five years ago

when fortnite kind of first popped up my friends convinced me to hop on but I sucked I was getting killed left right and Center all my friends were laughing at me over the the voice chat and it was quite frankly no fun but because everyone was doing it because my friends encouraged me and they had so much fun I kept thinking to myself why am I not having fun there must be something wrong I have to get better I have to get better and the more that I played and the more that I focused on

my weaknesses and doubled down on my strengths and really improved how I was operating in the game the more that I started to enjoy the game and every single time it felt more and more fun I could have said back then that my passion was playing video games or playing fortnite when in reality I had built that I had turned a game that I sucked at and had no fun playing into a passion of mine and I actually got quite good now another great way to Foster this is to surround yourself with inspiration so look

to the most inspiring people in your life read stories read books about the greatest people out there and learn about these experiences that motivate and challenge you to think about what you truly want out of life sometimes you just need that little extra nudge or spark from seeing somebody else typically around your age or similar values similar views very similar to yourself finding success to truly get you going and I know this is applied in my Social Circle many times with me getting inspired by others but also my OG day one friends over half of

them are now in online business and I can confidently say that I was that spark for a lot of my hometown friends and of course a lot of people who watch me now today online to get started and are doing the things that they're doing today now you have to be willing to leave your comfort zone entirely so don't be afraid to try out different environments Hobbies activities or career paths to see what really resonates with you and to see what you're good at so don't be afraid to fail it's what life is all about

and I know it's cliche but truly every single time you fail you're just one step closer to success now if you're going to go cry about it and you're going to take 6 months off just because you Tred to build a business and it didn't work then that might be your detriment and you might not get anywhere but for the rest of us who fail quick who fail smart who learn from our mistakes who get right back up on the horse and keep going we are benefiting from every single failure so make sure you're on

the right side of failure and never be afraid of it the things you do today will likely not be the thing you're doing in 10 years so you want to speed up finding your Forever Thing by taking as many shots and chances upfront early on you don't want to get stuck doing something you hate and then regretting your whole life 20 years later and not being able to make a change because you have to put food on the plates of your Starving Children because you have some serious responsibilities the god in the way and the

risks just become too much because you're not only risking yourself your own livelihood in your life but you're starting to risk others and that is a position I do not want any of you guys to be in so the point here is don't be afraid of failure fail exceptionally fast and keep going keep going keep going until you truly find your Forever thing or your passion and next let's talk about establishing your goals so this is something I actually learned in University and it's called setting smart goals and it's really stuck with me to this

day so vague goals are difficult to achieve because you lack Clarity you need to make sure that your goals are specific measurable achievable relevant time bound and well- defined an example of a vague goal would be I want to get in shape you need to specify exactly what that means for you like I want to lose 20 lb in 6 months and the way that I can track this is every week I can step on the scale and I can measure my weight now I want to also make sure it's achievable so I do some

research online have other people been able to make these same Transformations that I want to do and of course is it relevant will this really give me the satisfaction and the Fulfillment that I'm looking for and lastly time bound this goal needs to be in a time frame if you just want to say I want to get in shape and you give yourself your entire life to do so I guarantee you every every single year you'll be back in the same position with getting in shape as your damn New Year's resolution so give yourself 6

months balls to the wall and I promise you you'll get that shredded sixpack or huge juicy biceps the next most important tip here is to document your goals in writing so the act of writing things down actually solidifies your commitment and all that BS they tell you in elementary school and high school a little bit of it does actually ring true when it comes to why they make you physically write things out for whatever reason it's another touch point for us it connects in our long-term memory better and we actually retain the things that we

write a lot more so their subconscious can take over and start driving us towards these destinations not only that but it also serves as a constant reminder of what we're working towards and the more detail you can write the better I like to set goals every month and check in weekly or even daily to see the type of progress that I'm making and the actions that are getting me towards those goals that I've set for myself one of my favorite exercises to do is the yearend journal entry this is where I set up my entire

year and while everyone is out partying on New Year's I'm typically sitting at home behind my desk Des writing in my journal for a couple of hours I'm writing out in detail exactly how I want my future me and you don't have to wait for New Year to do this you can do this at any time I've just been doing it for years so I pick December 31st as the day that I want to do it but I want you to write out in your following year following 5 years 10 years whatever you want for

me I do yearly and I write out how I'm going to feel in a year's time what will I look like what will I achieved how does everything I've achieved how does my life make me feel and who is the person I will become and I'm writing this in ex cruciating detail and what's funny is every single time I've done this it's literally came true to a tea last year I wrote in my journal by the beginning of 2024 I'm going to be a multi-millionaire living in a multi-million dollar home on the water waking up

next to a beautiful girlfriend and working and focusing on what truly makes me happy every single day now of course I put a lot more detail than that but that was the overall summary of my journal entry last year and that is exactly what I am doing today it's crazy how these things work out when you actually do them you believe to your core that it is possible and you show up and put the Reps in every single day that you know you need to do to get you everything that you want and more now

it's not enough to just write out your goals and write out your destiny you need to create an action plan outline the specific actions that you need to achieve your goals and also the daily habits that are going to compound and stack up to get you what you truly want break this action plan down into as many steps as possible and then break down each step into smaller goals and each smaller goal into daily actions and habits that you have to follow and then simply stick to the plan of course the plan's going to change

over time you might realize you went down the wrong road you might realize you took a wrong turn and then you're going to have to restart that's normal that happens its life but having a plan and having a clear road map in front of you 100% of the time will ultimately get you closer to where you want to be and simply having nothing in front of you and just living each day as it passes and all this comes down to the building blocks of your daily actions and what are you doing right in this exact

moment and how is it working towards what you truly want now let's talk about staying accountable if you say you're going to do something make sure you actually follow through and complete it the worst possible thing you can do to yourself along this journey of getting everything you want in life is setting a goal or setting a daily action for yourself and not actually following through because this is subconsciously signaling to your brain that you are not the type of person that you say you are you are not a reliable person you're not going to

achieve the things that you say you're going to achieve you're not going to do the things that you say you're going to do and that is the worst mindset you could possibly instill into your subconscious because that's basically telling yourself that you will never get what you want and I know it's hard to conceptualize this but getting the big things the Lamborghinis the homes retiring your parents whatever you want literally comes down to the smallest things of showing up for yourself day in and day out and holding yourself accountable to whatever you say you're going

to do you show up and you [ __ ] do it onto cultivating a growth mindset so a growth mindset encompasses working outside of your comfort zone instead of avoiding challenges see every single challenge obstacle and hurdle as an opportunity to learn learn and grow and develop as a person Embrace these new experiences and don't be afraid of the unknown view effort as your path to Mastery understand that Mastery and success come through hard work effort and perseverance I don't care how talented you are you are never going to beat the guy who shows up

every single day and puts 110% effort into his craft or what he's working on a perfect example of this is with my YouTube channel I can make a video that I think is going to do well and I can half ass it and hopefully it'll do well more often than not it probably BS but almost every single time when I've decided I'm going to go 110% in on this and I'm going to give as much effort as possible it's manifested into success and look there's going to be times where you pour everything you have like

I'm doing into this video right now and it ends up flopping and in those times you really have to be strong shake it off and don't view that as a failure judge yourself based on the effort that you put in because like I said nine times out of 10 if you judge yourself based on effort you will see the level of success you want you will reap the rewards and that really is the only way you should be looking at things you shouldn't only be looking at the end results the goal should be to judge

yourself and your own work ethic based on the amount of effort you're putting in like we talked about you also want to see failure as a natural part of the process and you want to build resilience by bouncing back from any setbacks or adversity no matter what this is super important even at the smallest levels because like I said all this gets stored in your subconscious which is the much larger part of your brain that is not at the Forefront it's not your Consciousness but guides you acts as that guiding force that stores all of

your memories all of your identity your values who you truly are and if you build up that subconscious to get you to where you want to be you'll essentially be driving a Tesla on autopilot to your final destination and I feel like I'm at that point right now because I've done all of this ground workor and everything just seems to keep flowing for me from the outside it looks like I'm just getting lucky time in and time out but the truth is I built up my subconscious so strong that it's simply guiding me to exactly

where I want to be in life my favorite example of this is life is like a stock chart like every time I personally have a major set or failure I like to come back to this visual in my own head and imagine my life just like an S&P 500 stock chart there'll always be fluctuations during my life even down to the Daily there'll be green candles there'll be red candles but ultimately you're always trending towards a new all-time high and even in the recession even in the moments where you feel like you've lost everything and

you've lost it all you're at Rock Bottom doubling down from that point will soon ensure that you'll be soaring back again to new all-time highs every low point is just an opportunity to dig deeper to Buy in to double down and embrace that next soaring Bull Run in your life all right so meditation and affirmations I'm sure you've heard a lot about this kind of stuff swirling on social media I want to tell you what I found has worked for me so the goal of meditation is essentially for your brain to enter a Theta stake

which is kind of like the state you're in when you first wake up in the morning and your conscious brain isn't all there but your subconscious is extremely active this is where you can start storing stuff in your brain that again is going to guide you towards getting what you truly want and your identity isn't really malleable you see because of your subconscious and all of your stored memories and experiences you're going to see your life every single day through pretty much one lens and Paradigm and of course this is going to be in your

conscious mind but what is your conscious mind it's just the manifestation and the byproduct of everything that is truly stored in your subconscious and so when meditating the goal is to be present to leave the conscious moment and to reform new thoughts new patterns new experiences and new structures in your subconscious so that again throughout every single day your subconscious mind is acting differently is thinking differently is not having the same thoughts that you had yesterday and is ultimately taking you to a new place so entering data through meditation allows you to be present you're

not in one specific place you're not even in time or thinking about a specific thought in the material world the same state that you're in when you're a baby or a young child and you're absorbing literally everything and forming the building blocks to your identity and who you are as a person you can actually mold your subconscious so 90% of your identity who you are behind your conscious thoughts comes from your subc conscious mind and you can start to rip away tear down all these limiting beliefs that you grew up with unlock the molds that

have been keeping you stuck and operating in your old ways and you can begin to craft a new identity for yourself that will ultimately lead to you taking new actions and leading a completely new life so how to meditate first you want to set your intention before you begin think about why are you here meditating is it to reduce stress is it to increase self-confidence or figure out what you want out of life chances are if you're watching this video it's probably figuring out what you want out of life but maybe some of the other

ones as well now believe believe in yourself truly believe that you are capable of achieving whatever you set out to achieve and become the person you want to be first and physical success will follow and start to manifest in the real world but what's important here is that everything you truly want in your life you've already achieved you've already achieved it up here and it's only a matter of time before it manifests out here and for everyone else to see and this is the kind of work that is building the foundations and setting up the

things inside that you want to achieve before everybody else sees it another big Point here is to practice gratitude in your meditations be grateful for all the work you've done so far and all the good that is already in your life being grateful is an emotion with extremely high vibrations and will help you to truly achieve everything that you want building from a place of lack a place of resent a place of hate is never going to get you what you want but building from a place of gratitude of happiness will put you in a

far better position to crush everyone else who's operating from those states of lack Now tips to get started set aside time so maybe schedule some time every single day 15 30 45 minutes to do your meditations and find a comfortable place there are also guided meditations so many free resources online like head space calm mindful there's YouTube videos and avoid judgment right your mind will naturally wander as part of your practice just gently try to stop judging yourself stop judging what you're doing and shift your focus back to your breath back to your body be

present and focus on rebuilding your subconscious mind and your identity so now we're on to how to believe in yourself number one don't listen to self-doubt look we are our own biggest critics and nobody else is going to be as hard or as harsh on us as we are ourselves we can also use this to our advantage by crafting a clear mental image of us living the life that we truly want how would it feel to accomplish it and remember you must put in the work to see the results attach your visualization practice to something

you do every single day for me I would visualize in the shower so anytime I got into the shower just became this like Realm this domain where I visualize my future life in 3 months 6 months 1 year 5 years and I close my eyes as I let the water run down my back I literally imagined my exact emotions my state of being in the new life that I was working towards and creating for myself and what's weird is when I actually achieve these things let's say I bought my first Rolex or I bought a

diamond watch or you know I moved into a brand new million dooll home I never had a crazy dopamine Spike or excitement or Rush upon doing it because it wasn't luck I had already achieved this long ago in in some cases years ago and I visualized that and I molded that into my mind that I was that person who is going to have this and so when it actually came around in the real world it was an expectation and of course I have to remind myself to be grateful but I knew it was going to

happen and that's the point that I want all of you guys to get to next let's talk about priming your mind for what's to come every morning before I get out of bed I also like to visualize how that day is going to look so how am I going to conduct myself today how much effort am I going to bring to each activity I literally imagine myself crushing each aspect of my day having an amazing workout having a great conversation with friends and family showing up and acing that test in school clutching up on a

very important business meeting focusing for 6 hours straight I imagine all these things before they happen so that when the time rolls around that they actually happen my mind is literally primed and ready to attack that and then people wonder how I'm so focused how I do the things that I say I'm going to do this is one of those tips and tricks that gets overlooked by so many people but it literally sets up my mind to dominate each thing that I'm doing and these small actions make a huge difference and they'll compound over time

of course you're not going to see a six-pack in one day of course you're not going to see a million dollars one day showing up and doing this every single day will yield exponential compound results now there's also positive selft talk so your subconscious brain actually does not know the difference between real and fake this is why people say you should look in the mirror and yell at yourself and say I'm a millionaire I'm shredded I'm rich I'm happy I have a beautiful relationship of course that's not their reality but the reason why they're doing

that is because they're solidifying that into their subconscious reality which eventually like I said will manifest in the physical reality because your subconscious will guide your thoughts which will lead to you taking different actions which will lead to those actions becoming habits and the habits are in line with what you want so I hope you can see how it's all coming together now and how truly this stuff isn't just woo woo [ __ ] if Done Right There is a science and there is a protocol that makes a lot of sense and for everyday people

like me and you who can truly understand it believe in it believe in ourselves and then take those actions in alignment with it to achieve everything that we want in life and more one thing that I like to do is put up sticky notes in very obvious places to remind me of the person that I'm becoming so i' put sticky notes right above my bed in the morning so when I wake up and look at the ceiling I see them i' put them in the shower I put them on the mirror while I'm brushing my

teeth and I'm just seeing them every single day and it's solidifying into my head that that is who I'm becoming that's my identity that is who I truly am and eventually and every single time guys I'm telling you from all this stuff it is exactly who I have become so all of this kind of encompasses into manifestation right being reminded of something every morning will slowly rewire your brain and allow you to feel the emotions attach to let's say one day becoming a millionaire you'll have to internalize your new identity first before it becomes a

reality and before the rest of the world will see it your actions and habits will slowly start aligning with this new identity and only then will you be able to become that person hold up let me just stop the video real quick to tell you guys that the secret word you need to DM me on Instagram is grind I'll put it up on the screen here save this down make sure you guys do it if you want to be entered for your chance to win this beautiful piece right here as well as up to $20,000

in cash now back to the regular programming all right so next up we have to talk about how to optimize your life for productivity and time management this encompasses scheduling time blocking priorities so how to actually know what are the most important things that you should be doing with your time right now and how to set boundaries with others which is super super important and I feel like nobody talks about it and it's taken me years to learn truly how effective this can actually be so number one scheduling your days I like to set my

days into 1H hour intervals so this means that pretty much any hour of the day I know exactly what I'm doing or at least what I should be doing in that period of time and this allows me to bring 100% focus and energy towards the task at hand now don't get me wrong here I'm not saying that you have to be like an Elon Musk and schedule every minute of the day into work rated activities I'm talking about just having a general idea of how each day is going to look before you start that day

so maybe you have backtack meetings for the first few hours of the day maybe you're grinding on your Ecom business in the second half of the day but also give yourself time off and schedule that into your day so for example tonight between the hours of 88: and uh 11:00 p.m. before I go to bed I'm not working and because I've scheduled that into my day I'm bringing Full focus and attention into building my relationship hanging out with my girlfriend going for dinner but if I didn't schedule that into my day then I couldn't bring

110% of my focus and of my commitment and energy into that time because I'd always be thinking about all the other things I should be doing I'd be checking my phone my texts work messages and so on and so forth but scheduling my day allows me to be present and bring 100% effort into like I said every single aspect of that day and at the end of the week the coolest thing about doing this is that you can see what you've accomplished and make adjustments accordingly for the following week you can use Google Calendar to

sync this across all of your softwares all of your tech gadgets or you can just use Google Sheets to keep it simple or even get another software like todoist but scheduling your day should be pretty straightforward and you should just find a flexible system that works best for you but the bottom line is you should know exactly what you're doing at each point in the day ahead of time and that's going to allow you to make rapid progress towards what you truly want so next we got time blocking and I'll have a resource attached in

this video for an Excel template that I've used for the past 4 years to achieve hyper productivity and focus on the task in hand now I'm not always using this template but usually in periods of full immersion or monk mode periods or times when I need to make a lot of progress in one aspect of my life I will whip out this template and I will schedule my day down to the minute so basically time blocking is just a more advanced version of knowing what you're doing in each hour of the day but taking that

down to the minute and making sure that you're hyperfocused in every last task and you're not having any wasted time throughout that day number three priorities and attack list so you need to group your list of things that you need to do by subject have different tabs one for Urgent one for personal one for business and then you need a priority list and rerank each task within that subject so let's say I have personal affairs that I have to attend to and then I have business stuff within each of these subjects I'm going to rank

them from let's say 1 to 10 if I even have 10 items in there and the ones that I should be taking action on first aka the ones that are moving the needle for me the most or the most pressing or time bound should be at the top and it's important to keep a log of this maybe you do it in your Journal maybe you do it on one of the softwares I mentioned maybe you do it in an Excel template but allows you to organize all the tasks that you have to do and be

aware of what you should plug into each day in your weekly schedule or your daily schedule and make sure you're attacking the right things always attack the highest leverage and high priority items first don't just go and clean your house when you have a million important things to do because you're feeling productive and you're feeling good about yourself by doing another task start to learn that not all work is equal and you need to be doubling down and focusing on the highest leverage and the key points of attack before you give yourself time to go

and do things that are menial or less important like cleaning your house a helpful thing to note when crafting these lists is to eat the Frog first which basically means that you want to do the thing that you have the most resistance towards doing first in your day typically first thing in the morning as soon as you wake up and chances are this thing will also be the highest leverage and move the needle the most which is why you've been procrastinating it so much because you're a perfectionist and you don't want to mess up on

it or you want to really think it through or all of these excuses that your brain will make when the truth is you just have to sit down and attack it the only reason why you're procrastinating these tasks or these frogs is because you're overwhelmed or you're worried about the result of your work but the result's going to be the same whether you drag it out for a span of a week stressing about it or whether you sit down and you [ __ ] Hammer through that [ __ ] first thing in the morning so

this is why I like to always take the task that I have the most resistance naturally towards doing and put that first thing when I wake up another helpful tool for all of this is to craft your antiv vision which is basically a list of the things that you need to avoid doing at all costs activities that are quite literally robbing your energy time focus and commitment towards achieving your future goals and these can be positive neutral or negative activities and what do I mean by that generally people see going out and eating a healthy

salad as positive but if you're trying to build a million-dollar company going out and and eating a healthy salad is probably killing an hour and a half of your time even though it's a positive activity and you know the general consensus that going out to a healthy place and ordering a healthy bowl of food is good for you it's not when you have so much more higher leverage items that need to be attacked same thing with neutral and then the worse being negative activities where you have things like partying going out chasing women video games

drinking substance abuse we know these things are robbing us of what we want in life yet we keep going back to them because there's no resistance we just want to do them we want that short-term gratification that dopamine Spike we want to sit there and scroll our Tik Tok so that's why it's so important that we put these things in our antiv vision cuz no matter how much we want to do them in the moment it's quite literally robbing us of everything we truly want that'll make us a million times more happy and more fulfilled

so cutting these out of our life alt together or heavily minimizing them will put us ahead of 90% of our competition by just avoiding things it's crazy cuz most people think you need to do all this stuff to become successful most successful people know that 90% of the work is cutting out the things that are stopping us from being successful and then in our boredom we're naturally going to do the things that we had such high resistance to before and we'll end up successful as a byproduct of just avoiding the traps and the things that

keep us the way that we are all right now on to setting boundaries having the hard conversations with your closest friends family spouse partner telling them that you need their full support and that you are becoming a new person you're going through a serious identity change you're changing everything in your life and if they're not there to support you you you have to cut that but it's important that you have these conversations with your loved ones and your closest ones that you envision keeping around in your life forever because if you don't they're going to

be wondering why you went ghost why you're not acting the same as you were before why you're not showing them love every minute of the day it's because you have priorities and you are building for your future life and to make the lives of those people you truly love better and they need to understand that and these are the hard conversations that you need to have upfront before you truly embark on the Journey of self-development improve M upgrading your life upgrading your character all these things we're talking about today now really important section here how

to balance physical mental and emotional health with healthy eating biohacking fitness routines having accountability partners and so much more so number one is healthy eating you are literally what you eat people who eat J food all day get stuck in a vicious cycle they have a lack of energy because they're not getting the nutrients their body needs which leads to them making worse decisions and ultimately having less success financially or in their careers or in life and which results in less money which means that they have to resort back to cheaper and less healthy alternatives

like a bag of chips at a gas station and you see how you can get stuck in that cycle cuz not eating well leads to bad decisions leads to usually less money which leads to again buying the cheapest thing which is shitty food and getting stuck in an endless cycle that you're never able to get out of so find a diet that works best for you and the truth is you can be healthy as a vegan you can be healthy as a carnivore you can be healthy in a million different ways but it all comes

down to eating Whole Foods avoiding toxic processed junks seed oils inflammatory foods and excessive carbohydrates especially in the morning carbs are a great source of energy that our body needs when we're working out but carbs is also what's making us fat what's making us lazy what's making us unhealthy causes a huge spike in energy and then a huge crash so I like to avoid carbs in the morning I like to time my carbs around my workouts and generally no matter what I eat I try to make sure it's clean Whole Foods if you can just

follow that you're going to be healthier than quite literally 99% of people and then of course from there you can start making more and more and more adjust ments to get results that you're truly looking for like a shredded six-pack or you want to put on more muscle or whatever it is then of course you're going to need to make some Diet optimizations a little bit further than just the general rule of eat clean now if you want to take steps towards optimizing your health and truly operating at Peak Performance I would recommend investing into

your gut health when it's financially feasible of course if you're starting out don't even bother just eat clean and then once you've made some money of course you want to reinvest back into your health I've used biome for gut health testing which by the way is not sponsor or anything I'm just genuinely letting you know what I've used and I've used bionic for blood tests and formulated supplements that are specifically engineered and designed for what my body personally lacks and what my body is really good at producing this way I can compensate for any shortages

and I can always make sure I'm running at 100% to take it even a step further hiring a personal chef that has the data on your gut health tests your blood tests and Can Craft You freshly prepared meals that support your lifestyle with ingredients that are best for your gut health buying back your time and increasing your health for just a couple thousand a month on the high end this is probably one of the best investments I've ever made and I'll continue to do and I'll reap the rewards in all the AFF mention categories number

two is biohacking you've probably heard this term because a lot of people are throwing it around I think the entrepreneurial space right now is is becoming pretty uh obsessed and and and really focusing on on the biohacking space but I'm going to go over the the most important things that I've found within this space so number one is sleep hygiene the general rules here are aim for 8 hours of sleep every night and you want to add an extra hour for every hour that you intensively worked out so if I ran a marathon for 3

hours I'm going to need more sleep than you know the average person who just needs 8 hours to fully recharge right now another great tip here is to view the sunrise and the sunet or set up orange and red lights in the house to prime your internal body clock way back in the days humans made fires before they went to bed and that orangey red light signal to their brains it's time to get ready for bed it's time to produce melatonin and it's time to fall asleep and get into that deep sleep for restoration and

recovery so if we can make a point every evening to get outside to view the sun setting or we can set up some orange lighting wear some uh blue light blockers in the house to avoid white and blue light then that'll help us naturally increase more melatonin and give us the nighttime routine that we need to have optimal sleep and then same thing in the morning viewing the sunrise actually spikes our cortisol levels which gives us more adrenaline more dopamine starts our day off right and gives us the energy we need to not crash and

to carry through all the way until sunset blue light blockers before bed is a great idea especially if you have to use your phone of course you want to try not to use your phone or laptop for a couple hours hours before bed but even me I'm guilty of using my phone pretty much right up to when I go to sleep so an easy thing that I can do is pop on Blue Light blockers when I'm in my room I'm checking messages I'm getting back to work calls and so on and so forth at least

that way I'm suppressing some of the white and blue light that's coming into me and I'll naturally start producing more melatonin and have a better sleep one of the best ways to track your sleep health and stats over time and see how these changes that you're making are actually affecting your sleep is the AA ring I'm personally wearing one right now I pretty much never take it off I've also tried to whoop but I found that the bracelet is just uh a bit ult for me when I'm you know always swimming at the beach or

going to the gym and sweating and hopping in showers and all this thing I literally wear this ring at all times the only time I take it off is when I'm in the gym sometimes and in the times where I take it off I just pop on an Apple Watch instead so that Apple watch can track all the data from my workout and automatically sync with the health app on my phone which also connects to the aura ring so I have a pretty dialed system for all-encompassing tracking of my health now next let's talk about

finding a fitness routine that works for you the goal here is regard of who you are of what your goals are I want you to focus on moving your body for at least 30 minutes a day that is the bare minimum you should not be sitting down rigid in a desk looking at a screen for your entire day by simply getting up and moving around you can increase your focus your mental Clarity and productivity now of course there's also strength training to build muscle to look bigger to get more aesthetic you want to plan to

strength train maybe three to four times per week with also a mix of some cardio for your heart health and to keep your body functioning the way you want it to be to optimize for productivity and focus and also challenge yourself so having a accountability partner have setting fun goals or challenges with friends someone to Buddy up with on a health and fitness journey makes the process so much more fun and winning together is always better than winning alone which leads me to my next point about accountability partners and connecting with people that will benefit

your emotional well-being I Know It's tricky to balance being dialed behind a computer and scheduling at least an hour to catch up with people per week but ideally you want to focus on prioritizing spending time with people who are on a similar journey to you and or support you on your new adventure great listeners people who understand a variety and context of problems who can help with valuable Solutions and guide you towards what you truly want and reciprocating the support that you're offering to them this is a great place to start when looking for accountability

partners and a circle of people to keep in touch with and keep each other in check as you all grow and climb to new heights together now we get to talk about how to travel the world on a budget and learn from different cultures and how that's going to help in getting you what you want and optimizing your life so we'll talk about when and where to travel the drawbacks of traveling benefits of traveling sticking to your budget and how to do all this stuff let's start with number one now it's kind of funny cuz

I just said let's talk about why you should go traveling but we need to start with why you shouldn't and why you should refrain from traveling I think so many people they just see this lifestyle of living wherever they want and you know Dubai and supercars and Europe and Monaco and they want to do the same but it's too early it doesn't make sense for you yet you're not going to get the benefit that you want if you're not in a position to reap the benefits of traveling so in the beginning of your journey traveling

there's no way around it it's going to cost money and if it's not costing you money then you're probably not putting yourselves in the right environments that's truly going to benefit you look you can have an amazing trip pretty much spending no money and amazing experiences living in hosts or uh backpacking in Thailand and look that might get you exactly what you want in life but people for people who want to build multi-million dollar businesses and want to do the stuff that I've done I can personally tell you that this stuff more often than not

won't help you as much as the traveling that I'm about to explain firstly it's expensive it takes you out of routine if you do not already have momentum with your work and it will be extremely difficult to get something off the ground when you are not in an optimized home environment so wait until your operations are smooth you have some consistent cash flow coming in and you've already started to build your lifestyle and optimize it with all the things I previously mentioned build out an international Network in your industry from home and you can do

this on Instagram start following people start using Twitter and travel to places where you know that you can collaborate and you already have a circle of people that you've met online and you can get host didn't introduced to new things and when you do have the momentum and you are ready to broaden your experiences and learn from other people other cultures other countries and travel here are some deciding factors that you need to be aware of you're looking for a comfortable working and living environment typically somewhere that you can be for 1 to three or

maybe even more months country hopping so you know spending a couple days or a week in each place and seeing as much of the world as possible it is fun and I've done it but it doesn't give you enough time to truly experience or learn about that new culture to build a little lifestyle for yourself wherever you are not to mention you won't really connect with people on a deep enough level as to them trusting you enough to give you insid or Secrets or tell you what they're up to on their business or help each

other out and really Elevate together because you're always packing up and leaving every few days now you also want to look at a place with less distractions so removing yourself from the things that you know you're going to fall into that you've probably already wrote down in your antiv vision like partying or drinking or going on dates pick environments that are going to support you in avoiding your antiv vision and support you in hitting the goals that you want to achieve and lastly think about the sunlight hours and the weather I'm a big hot weather

person I like the sun it makes me energized more productive and finding a place with consistent sunlight throughout the day also gives you an opportunity to work outside which is fantastic and I always do think when you're traveling and living somewhere for a couple months it's really important to keep in mind the weather patterns and conditions number three benefits of traveling so you're going to be able to meet new people in person that previously you would have only connected with online and the opportunity to learn different strategies and ways that they go about business and

making money different shortcuts tips tricks hacks that you can apply to your life to instantly start seeing more success these things are invaluable and you're never going to get them on a zoom call with someone from the other side of the world the only way to really apply and get that information is to build a real relationship with somebody in real life you also start to get partnership opportunities so you never know where your life may lead you helping each other out or just having a great connection in your back pocket to use in the

future could be extremely valuable for you or who knows you could even go on to start a business you could gain Equity to somebody else's business you could form all sorts of strategic Partnerships from meeting new people of new cultures and take your strengths and skill sets to the table they'll do the same and something amazing could be born some more drawbacks of traveling and things to be aware of is that it takes you out of your routine and can be very difficult to get adjusted to a new sleep cycle new eating patterns reoptimizing your

environment your health and rebuilding all the things we previously talked about you also lose being around your closest family and friends and if you have an amazing support system that can be hard to give up and can even start to hurt you mentally and take away from your productivity and focus towards the goals at hand might also start to feel homesick and longterm your emotional health may suffer which could lead and manifest into all sorts of other problems now it's also very easy to get sucked into things look when you're in a new environment you're

naturally going to be stimulated by everything you're going to be more excited and you're going to want to do those things like I said that maybe you know you shouldn't do like go out party Etc and you'll start to rationalize doing them because you're only in this new place once and you have to try and you have to experience the night life and you have to do all these things you don't you can always come back you can always do it later you're here to grow adapt focus on your mission focus on your goals screw

your head on straight don't be a dumbass don't fall victim into what everybody else does when they when they go traveling and that is why you'll be able to have Limitless options in your life and continue traveling and everyone else has to save up every last dollar to go on that fancy trip to mikos and blow all the budget partying on a yacht and this takes a strong character to constantly meet new people and still be able to say no to all the things that are going to hold you back and I've failed at this

many times I've entered downward spirals that cost me a lot of time money energy and had to refocus towards the things that truly matter to me so if I had somebody telling me all of this before I traveled before I threw myself in these new environments I would genuinely be so much further ahead of where I currently am today in my career and what I want out of life so I really really encourage you to take this in from me from someone who's done it who's traveled the world for almost 2 years been to 30

plus countries had amazing experiences met tons of new people from different countries and different languages and different cultures really really take it for me and and apply this into your life now next we got traveling on a budget one of the best ways to do this is split expenses with other people who want to travel find people in your circle in your groups who are working in the same industry as you who want to potentially even collaborate with you and get away for the same reasons splitting the cost of an Airbnb food Transportation four ways

with a group of you know four boys is possibly even cheaper than the cost of you just staying at home and it also creates an environment that cers growth and creativity working towards a common goal with others now you can also focus on choosing places that have a cheaper cost of living than where you currently are the good news is for me I grew up in Vancouver which is notoriously one of the most expensive cities in the world and so pretty much anywhere I go I'm actually spending less money but for you maybe you grew

up in a place where the homes don't all cost $5 million and grocery bills run up to $300 every time you leave the house then that's fine too and I'm sure you can find a place like Thailand or Bali or whatever it may be that is still going to be drastically cheaper than where you're you're from now let's pivot over and talk about how to deal with stress uncertainty and failure throughout these times and mostly focusing on the coping mechanisms and mindset shifts that you need to make so firstly stress okay it'll inevitably come up

when working on yourself and building your online business building your life there's a couple of different ways you could deal with this but I've personally found the best way to deal with stress is to get my body moving as much as possible physical activity whether that be playing a sport running on the treadmill lifting weights relieves me of my everyday stresses and pressures and even just 30 plus minutes a day makes a huge huge difference in my productivity my focus and how I go about that day meditating stretching doing mobility work eating healthy all these

things will also contribute to less stress overall and carving out time every day to just be present relaxed and even taking time off and just not focusing on work for a certain period of your day can really help to re-energize you so that you are extremely productive in your working hours now let's talk about how to reconstruct your Social Circle cutting people off knowing when to distance yourself from certain people and what to do with friends and family and the closest people in your life during these time periods number one cutting people off nowadays the

online world is so intertwined with the physical world and the first way that I like to look at doing this is going online so by cutting people from your online life AKA removing people you follow on Instagram removing Facebook friends will naturally encourage you to spend less time online behind your screen and doing things that aren't benefiting you in your life and giving you more time to work towards your goals while also simultaneously leading to a greater sense of well-being look guys plain and simple social media is the designed to make you feel as though

you should be somewhere else with someone else doing something else cuz you're always going to see the highlights on people's Instagram stories of all the amazing things that they're doing or it looks like they're doing but the truth is you should be exactly where you are right now doing what you're doing with who you're with and don't let anybody tell you otherwise don't let social media subconsciously convince you otherwise cuz that's going to make you depressed it's going to send you down a downward spiral it's going to lead to you comparing to everybody else you're

not just comparing to everybody else you're comparing to their highlights their best moments their most photoshopped pictures of how good they look and so it's super important to just declutter your social media feed as much as humanly possible before you even think about cutting off people in the real world start to think of it as your duty to avoid getting distracted by Instagram or SnapChat stories put the phone down and start working on your life and your future goals because nobody else is going to do it for you so Instagram for me was a big

distraction at one point I was following over a thousand people which is crazy to even think of and once I made this shift it quite honestly changed my life I unfollowed every single person that isn't teaching me something or providing me value or useful advice that's getting me to where I want to be so old friends even some family members that I wasn't super close with celebrities people that I even looked up to or idolized at some point I just cut all of these people okay now I made a few exceptions for extremely close friends

or family that I genuinely really care what they're up to when they post an Instagram story or feed post but those 500 acquaintances from high school time to go don't feel bad about it like it's just an Instagram follow they're not going to come up to you on the street and press you hey why the [ __ ] did you unfollow me like it's so disrespectful like no one's going to do that honestly I've unfollowed even people that I've been very very close to and they haven't even said anything remotely like that to me they

understand social media is a tool everyone wants to use it differently this is how you need to be using it if you want it to have a positive impact in your life and not take away other platforms might be distracting you you got YouTube so what you can do here is unsubscribe to everyone you can get a Google Chrome extension to hide all the clickbait and thumbnails so that you only watch videos that give you practical advice on how to achieve your goals or maybe you can subscribe to three to five people that you see

as Mentor figures and inspiration of your future life and then every time you open the app go to subscriptions Tab and just watch their new content hopefully I make that list for you after all the value in this video now you got Tik Tok so you should use Tik Tok only for inspiration ideas research and work rated purposes if you're simply using it to Doom scroll and look at hot girls or fancy cars then again you're wasting your time and this is a negative activity that's taking away from what you want and it's actually ruining

your attention span rewiring your subconscious brain in the places that it shouldn't be rewired so never simply open your for you page and start scrolling that is one of the worst habits of people our age in our generation growing up right now Snapchat honestly just stop using this app entirely like if urgent friends and family want to speak with you they'll call you they'll text you they have your phone number there's no point of sending weird streaks or side pictures of your face and jawline back and forth between your friends and like it it's just

weird like leave Snapchat in like 2012 honestly I know a lot of creators still use it cuz they make money on it and [ __ ] but like for the everyday person like me and you can we just please like leave Snapchat in the previous decade and not carry it forward for the rest of our lives that's what I'm personally doing and I hope you guys can kind of follow suit cuz a lot of people that I'm close to have kind of done the same and it's just saving us a lot of time and it's

just weird as [ __ ] to use Snapchat okay anyways friends and family cutting off friends and family this is this is a tricky one it's extremely challenging especially if you've known them for years and you have long-standing history and relationships so therefore the easiest way to do this is to naturally detach yourself by spending time abroad or moving physically farther away from the issues and complexities of those relationships and also this goes back to what I was saying earlier about setting clear boundaries and expectations let people know that you're on a transformational journey and

you are not the same person that you used to be and that'll help they'll naturally want to distance themselves from you a little bit and give you the space and time and energy required to go out and achieve the stuff that you say you're going to achieve now three when to distance yourself from these people a great example of this that I've used is a protocol called monk mode where you basically go into a period of full immersion towards working towards your goals but during this time it's very easy to tell people and they'll understand

it so well because it's it's a clearly defined set of time and you're not saying goodbye to them forever but you go to your closest friends and family and you say look like I'm entering this intense period of of personal development and I need to just remove all unnecessary distractions activities socializing anything that's not getting me to where I need to be and the Monk Is is left alone and distraction free to fully focus on their goals and you can say hey I'd really appreciate if you supported me and I guarantee you your closest friends

and family will understand and if they don't understand then maybe you really need to rethink who the closest people are in your life because they should support you at getting whatever it is that you want in life now next let's talk about how to stay true to yourself amidst this whole process this includes being humble not getting ahead of yourself of course a little bit of like black hat morality so there's going to be times in your career when people are going to offer you opportunities to get rich at the expense of your own morals

and values and Views and and a lot of people uh might be pretty quick to take an opportunity just because of a big financial gain but I want you to really consider the implications the impact the way it's going to affect you mentally and the long-term or the longevity of your career and what you're building for yourself number one being humble too many people develop a big ego after making their first bit of money online I've seen you know 17 18yearold kids start to make $10,000 a month immediately think they're rich and start cutting people

off start being a dick to pretty much everyone in their Circle and then losing everything having to start from scratch having no friends because they acted that way and just ending up in a very dark and miserable place I would not want that to happen to you guys so never let your ego start to uh undermine the achievements of others or make you feel as though you are above anyone else even if you've had way more success than somebody else who's working in the same career path or the same industry as you does not mean

you should put yourself above them because everybody grows at different rates and and that person that you're undermining might just pass you in the next couple of years and how you made them feel and how you treated them when you were above them or when you are ahead of them they're going to remember that when they succeed you and they're not going to help you reach the next level so you never want to create any uh bad connections or bad relationships with people at any stage and you want to treat everybody the same way one

because it's going to benefit you you never know who people will become and two because you just don't want to go around being a negative person that's not going to help you at all treating everybody with respect remember ing that it's a very long-term game and just because you're making money online doesn't mean that you are better or worse than the man who wanted to become a doctor or a janitor even you never know why people are where they are you only see materialistic items and quantifiable successes however that janitor could be living a far

more happy and fulfilling life in other aspects that don't involve how much money they're making next let's talk about not getting ahead of yourself so when you're starting to see some success you need to keep your head in the game and you need to Double Down stay on the ground there are infinite levels and new possibilities for the person that you can grow into the size that your business can grow to the type of success that you can achieve and like I said earlier you need to understand it's a very long-term game the secret to

Everlasting growth success impact and Longevity is in showing up and putting one foot in front of the other every single day and never getting too cocky and ahead of yourself and taking the foot on the gas because that is when your competition will creep up and Crush you now also there's going to be a lot of opportunities in your career where you could make a quick cash grab where you could do something to uh you know make a bunch of money really really quickly but if it's not supporting your long-term goals and what you truly

want really stop and think about that because you will never be wealthy having shiny object syndrome and jumping from all these small opportunities one by one when you could just put your head down and focus on whatever it is that you truly want so that like I said before you can start to reap those outsize returns and those exponential gains because of the compounding effect compound interest doesn't just apply to your investments in the stock market but also applies to every single aspect of your life if you show up and do the same thing every

single day work extremely hard at something you're going to see that compounding and manifesting in your future over the next few years into something that you didn't even think was possible at the time now remember to never talk down or bash others along this journey as well a few important reasons for this is well firstly hate only comes from below so if you're hating on someone or you're keyboard worrior behind the screen on Tik Tok or Instagram reals it's likely out of hate or jealousy and jealousy is a killer of dreams right so if you

find yourself making excuses as to why others have the things that you wish you could have then you'll end up being just like everyone else and blaming Society blaming your parents blaming your friends blaming everybody around you for why you're not achieving the type of success that other people are having everybody is born with their own unique hand to play some people will have unfair advantages that play in their favor innately or a few aces up their sleeve with extra opportunities that many weren't born with but the important thing here is to work with what

you have and not be jealous but be inspired by the successes of others cuz generally regardless of what kind of advantages people have the people who reach the highest levels of any industry you can always trace it back to extremely hard work so even if somebody is naturally talented gifted or born with something that you don't have the reason why they got to where they were wasn't just because of that it was because of all the work they put in behind the scenes and you likely have the same opportunities as them maybe not in the

exact same field maybe with your own unique strengths and skill sets in a different industry it's important to also analyze the hand that you've been dealt in life and play to your strengths I think so many people like to focus on their weaknesses and think you know that they lack this or they lack that and others are so much better than them so if they could just fix that they'll be better when the truth is you probably have things that you are so much better than everybody else at and if you double down on those

few things rather than worrying about all the things that other people are better than you at you'll find so much more success and also be grateful so think about how much better lucky and blessed you are to be in this position when there are literally millions if not billions of people on this planet dealing with unimaginable hardships that you couldn't even conceptualize in your brain because those type of hardships just don't exist in your life and even if you think you're at rock bottom and the worst [ __ ] has happened to you I can

guarantee you there are many many millions of people in a much worse situation than you so although you don't want to always compare down and compare to people who have things worse than you it's important to sometimes zoom zoom out and be grateful for where you currently are in life life and have a perspective for how most people are actually living now next we need to talk about black hat morality you will meet people who do Shady things and they will cross your moral and ethical boundaries to turn a profit or even break the law

and it's up to you to decipher what's right and what's wrong you need to trust your instincts and trust your gut and if something feels really off about going into business or getting involved uh with somebody then just don't do it many many times I've I've met somebody and I just had this feeling that something is off with this person even if it wasn't like even if they are doing everything fine for whatever reason my gut told me don't associate with this person don't get into business with them don't hang out with them don't get

in their social media content or all these things and nine times out of 10 I've been right later down the line I found out something about that person and my original gut instinct told me to avoid them and it was right avoid breaking the law in general unless you want to end up like this guy in a few years and it will always catch up to you you're wrong for thinking that the law will never catch up and you're above the law you're above the government you're above everybody and you can develop that ego when

you start to have a lot of success and make a lot of money and do a lot of things that people aren't doing or most people can't but if you're making a living from scamming innocent people stealing money from corporations selling drugs or illegal activities you will wind up in jail so just remember that and always operate uh in business the same way that you would operate in life uh as a good human being next we got how to balance School vers work and school here could also will be a part-time job or night to

5 something like that but basically we'll be going over attending school having clear priorities and deciding what needs to take the back seat so number one attending school the older generation say that you need to stay in school for the promise of an amazing future Life Financial stability and it seems like a lot of the younger generation right now at least online in the entrepreneurial kind of community is saying drop out and get rich online right now the truth is there is no right or wrong you need to learn and apply the beliefs from older

Generations but also learn from the online money gurus and find your own best route forward those people in the older generation they don't understand the same opportunities that apply to a 21-year-old today but also the 21y olds today don't have enough experience to tell you how to have longevity in your career and the success that the people in the older generation truly had so there's a lot to be learned from both sides and just listening to your parents or just listening to Andrew Tate is not the right solution for you moving forward for me I'm

personally continuing my traditional education studying business and many principles that I'm learning apply to my passion of building my own businesses online while also learning and spending tons of my time educating myself from the younger generation and people who are actually making millions of dollars online without any fancy degrees now of course you might not want to be in school and a lot of you probably watching your goal is to get out of school or get out of a part-time job and so how do you know if it's time to drop out well I would

say that you need to be 100% confident and one you need to know that school alone is never going to get you the job or the life that you truly want and two you need to feel as though school is not even a fallback plan and you just need to get out ASAP if those two points are covered in your head and solidified beliefs you are probably in a position where you can drop out now on the other side of things you need to be financially stable so are you making enough money with your business

to support yourself and do you want to go all in without the burden of school number two having clear priorities productivity hacks will help you achieve success in both school and work and starting your online business we've talked about a lot lot of the stuff that you can apply directly to your life which also includes school or a job and you need to focus on your tasks every single day now this is going to be a grind and a serious sacrifice to be managing School business work all at once and you're going to have to

cut out a lot it's almost going to be like entering an early month mode if you truly want to achieve success in both these aspects at once but get creative find your workarounds find your Tactical and your competitive advantages and let that do its thing for me when I was in school like I would do the smallest things you know on my lunch breaks I'd be cranking out a ments so I could later spend time on my Ecom businesses at home I would be trying to maximize my grades with minimal effort so I'd go into

my English professor's class a little bit early and I'd ask her about all the key points I need to touch on on my essay and in doing so she's naturally going to be biased towards my paper because she gave me advice and what do you know I got some of the highest grades in that class by just doing that small tweak and putting less effort into actually delivering my assignments so there's so many amazing creative workarounds that you can come to a solution on in school in work in life and the idea is to always

critically think and think how can you get more output with less input AKA maximizing your efficiency maximizing your productivity in all Realms of life now next you need to decide what will take the back seat in your life if you're a fast learner and school always comes relatively easy to you you can likely get by with minimal effort and in fact do very very well and prioritize your online business this is kind of what I did now if you're somebody who generally grew up finding School challenging the pro here is you get to get more

creative the grinding Foundation that you'll have to pursue in order to get good grades in school and still do well outside of school will allow you to grow in multiple areas at once and truly build the work ethic that you need to carry over in life and become successful at anything that you want now the con here is that you'll have less time and the fast learner will naturally be a bit more advantageous and probably get a bit better results than you out of the gate but because you're building that crazy work ethic that you're

going to apply to your life over time and see those compounding returns that doesn't mean that you can't surpass the fast learner over time as well now the next section here is kind of an interesting one it's on how to navigate romantic relationships during this time of your life so some of the things we'll be covering is should you be dating should you be single how to get dates and so on and so forth so number one should you date all right so there is no right or wrong answer when it comes to whether you

should be single or in a relationship in this period of your life the data is just simply too inconclusive due to how many variables are at play and the differences in individ idual personalities and how it affects in a relationship there are people who are extremely wealthy who have been married who haven't been married who have had multiple marriages who have had multiple girlfriends they're successful people across the board in any kind of romantic relationships you know yourself and you know how you tend to act when you're single and when you're in a relationship when

you're single many of us no matter how focused we are on our goals our biological brain takes over and we constantly find ourselves seeking validation from a future partner eager to go on dates and meet new people and we can't seem to have unwavering focus without these thoughts type one is the person who's learned to manage themselves properly and they're not constantly giving into going out or looking for external validation they're not spending all day looking at girls or sliding into their DMS now type two is the person who struggles with all of this and

if you're that kind of person then you need to set strict rules for yourself for example it's okay to go on a date but I'm going to limit myself to one per week or one per month or whatever fit your goals or maybe you're going to take 3 months of intense Focus where you're not worried about going on dates whatsoever or meeting anybody and then you have one month of a bit of leeway where you allow yourself to go out to meet new people download a dating app and start potentially talking to possible Partners if

you're type two and you can't manage yourself you will have to set some strict rules and strict boundaries when you're single and when you're operating and trying to meet new people in the process now we've got relationships some healthy traits in a relationship or or things that you want to look for in a partner number one somebody that's fully supportive of your goals of your mission of why you're doing the things that you're doing if that person isn't supportive and they don't understand you then the relationship will inevitably fall apart or your career and what

you're working towards in life what you truly want will also fall apart so you need somebody who will keep you accountable and who will help you with your growth and not take away from it and also take on some of the life pressures that you have to help increase your focus and productivity towards your mission if you have all of the above in the person that you're in a relationship with don't give up on that person and continue to invest into your relationship and you'll likely see more success in all aspects of your life than

if you simply cut them off now in an unhealthy relationship you'll probably constantly be feeling guilty for working on yourself and your business you're taking time away from your partner and the things that they want to do and the wants and needs of your partner don't align with the wants and needs of yours you'll constantly be questioning the alignment and your shared sense of purpose values and dreams for your future together and toxic Behavior of not supporting one another to grow and love as a unit will always be at play so if that kind of

sounds like you and you've realized that you need to get out of a bad relationship then you need to make a mindset shift and that shift is that many of us tend to stick with what we currently have no matter how unproductive or how much it sets us back because number one we've developed an emotional attachment to feeling the guilt the shame and the other toxic emotions that our relationship brings upon us and number two we feel as though this relationship is the best that we'll ever have and we fear the risk of possibly letting

it slip this is because of the loss aversion principle and this applies not just in relationships but in our entire life you see biologically for our own good and our own Survival humans were designed to be hurt more by an equivalent loss than that of which we would feel pleasure for an equivalent gain and in ancient times we needed to survive but in the modern day we aren't necessarily running from dangerous animals every single day and so this way of thinking is generally flawed if you in a toxic or a negative relationship right now you

cannot look me in the eye and honestly tell me that there is nobody out there for you or someone who is more compatible than your existing partner if you go out and you develop your character make more money you have a better purpose and you drive towards your achievements possibly become more attractive even physically or focus on the person or the future partner that you want then your options will expand and they'll grow with time and eventually you will find that healthy relationship and the person who is so much better suited for you than the

one you are currently stuck with so some things to consider before changing your relationship status number one is to assess the repercussions on others before dropping what you currently have for possibility of a potential larger gain so for example how is this going to affect your family how is this going to affect your social groups your peer groups usually when you're in a relationship with somebody there's a lot of things that are intertwined potentially even your financial position your home your living situation and you need to assess all of these potential risks or find ways

to mitigate the negative outcomes before breaking that relationship and also you need to see if you're being held back from what you truly want and if you are then again that's not the right person you need to see if you fight for the relationship that you truly want but no matter what this person that you're in the relationship with won't budge and they won't help you achieve what you truly want in life then the ultimate solution here is to just ride solo and cut them off no matter what because if you continue that relationship and

it eventually comes to an end anyway you're going to resent and you're going to regret all of the time that you spent with that person because all of that time held you back from everything that you could have been or everything that you could have achieved now let's talk about how to get dates getting dates and meeting people can be brutal it's Cutthroat everyone is out there competing for the best possible partner you're never going to be the only guy chasing the pretty girl that you like chances are she's even got a couple hundred options

and you're just one of them let's talk about first how to attract the right partner into your life because I believe that that is the better mindset than simply chasing somebody who has a million options like why would they choose you you need to work on yourself to the point where it makes it unreasonable for her to not want to be with you and this is not just genetics to be attractive I'm talking about working on other things that will substantially outcompete those born with lucky or attractive traits let's take a look at a couple

examples of guys that girls are just swooning over so we got Zach Efron he's one of the most sought after males he was often seen as one of the best looking men on uh Hollywood or on television and the funny thing is he's only 5'7 so if you're a dude who's like 6 feet or taller you'll be a whole head height taller than him if you saw him in real life and as we know a lot of girls have a hard rule they only want to date guys that are 6 feet or taller you know

height is a super important attractive trait for a man yet how is Zach Efron still seen as the whole package and someone that everybody wants well it's because the other aspects that he's worked on have superseded the aspects that he falls short on and it's entirely made up for that to the point where nobody even cares that he's 5' 7 nobody even cares that he entirely lacks in that specific department now let's look at Jack harlo right so in my opinion sorry Jack if you if you ever come across this video uh he looks very

average you know but you have women swooning over him for his character and his status so he's worked exceptionally hard to become one of the top hip-hop artists in the world which is entirely made up for his well average looking features and is taken him from what normally would be a dude on the street that no one is really looking twice at to one of the most most attractive males right now to a lot of females out there and that just also goes to show that as a guy good looks only get you so far

if you want to be at the top and the most desired by women you have to work extremely hard and nothing can get around that now from a girl's perspective here are the things that are going to make you so much more attractive as a Young Man eventually trying to find the right partner and don't worry this isn't just me talking here I've interviewed my girlfriend some of my closest friends and a lot of uh highly desired females to actually get this information and this data together for you to present so number number one is

learn to be comfortable on your own don't be a needy guy it it'll make you so much more insecure and less attractive if you can stay in your lane focus on yourself that is what women are going to be attracted to now don't rely on external validation if you're a guy constantly taking AB picks in the mirror and posting on your Instagram story or flexing your jawline all over your Snapchat people are going to see right through that and just see that you don't have the confidence and you're always trying to prop yourself up don't

be picky just based on looks so you know some guys are like oh I want a girl that's 6 feet tall and skinny and model and blue eyes and all this stuff but look all this [ __ ] Fades as you get older and if you're truly trying to find the right partner you shouldn't only be looking at looks of course you want to be attracted to them but you shouldn't be setting a whole list of specific criteria cuz that's just cutting your chances of success down a million times over now being desperate is unattractive

so stop chasing focus on yourself again and you'll start to attract that was a big one that every girl I talked to just kept mentioning that desperation in a guy is one of the things that turns them off the most similar to not being picky just based on looks you shouldn't have one specific type otherwise you'll keep failing with the same type of people and you'll wonder why but the truth is that type just might not be your type and you don't have to have a type you have to have a wife you have to

have one you're not looking for multiple if you want a red pill and your tapate video then this isn't it for you because the way that I grew up the way that I was raised I saw a beautiful home and a beautiful marriage one man one woman that's what I strive towards and I think that's what most people strive towards generally so you need to understand that you shouldn't be looking at one type of person because your wife might not be in that type and you won't know unless you try you also should know your

worth so be mature and don't let people disrespect you and that's it for that section I'm no dating coach or no guru but this is just stuff that I've picked up from talking to people and obviously navigating my own romantic relationships over the past five six seven years of my life so I hope you can find that kind of helpful and apply it in your journey as well now next let's talk about monk mode so what exactly is monk mode I referenced it quite a few times and should you be doing it so monk modes

are a period of complete immersion where every single waking minute of your day for a selected length of time should be focused on one big overarching goal so there's something called the monk mode non-negotiables and this is basically a list of rules and items that you have to abide by every single day and they can be well whatever you want them to be some great examples here are no dates no women no going out no drinking no doing drugs no eating out daily meditations daily reading 30 minutes of physical activity 8 to 10 hours of

deep work a day you see how my list here is things that I cannot do but also things that I need to do that is truly what a monk mode is it's eliminating everything that you can't do and then stacking in the things that you must do and making sure that you hit them every single day so should you do a monk mode or is it right for you the best times to go monk in my opinion is number one when you're first starting out so you haven't made much progress at all or you have

nothing coming in my first time going Monk and I didn't even know it was in my parents house when I pretty much got so obsessed with online business and marketing in this world that I locked myself in my room for like like 8 months straight and all I did every single day for 14 hours behind my screen was grind I think I had like 30 minutes where I worked out in my garage had some food but my parents thought I was going insane but really I was just entering a monk mode and I didn't even

know it because I was so obsessed with learning about this whole online world and building the foundation to ultimately find a success that I've had today number two is if you have a massive goal or project coming up that you need to hit so this is something that requires extreme focus and time to bring to life or potentially a brand new business venture that you are starting so those are the best two times generally to enter a monk mode but of course if you're somebody who likes doing them and you see fast progress and you

can kind of just start to build them into your yearly routine but also you need to pay attention to the time duration I would recommend starting with a couple weeks cuz it can be extremely difficult if it's your first time doing a monk mode and eventually build your way up to possibly even 6 months I've personally never done it cuz I don't think I can stay in monk mode for 6 months the max I've done was 3 months and even on the third month I was just itching to get back to my old life and

start allowing myself to do some of the things that I could do and it was really taking a toll on me mentally so you kind of got to just play around with it and see what works for you and what's going to make you essentially not become depressed and actually have the opposite effect than what you're looking for in a monk mode now next let's talk about how to manage your money so we've got business vers personal and we've got accounting so business and personal my biggest recommendation for you guys is to live below your

means while you're young for as long as possible and this is built on the foundation that understanding that $1 today will be worth 10 times that in 30 to 40 years down the road if invested properly now you need to make spending rules for yourself personally example of this would be what I personally do which is 10% of my monthly income I spend and 90% I continually reinvest into my Diversified portfolio myself my education my businesses and my future so generally the categories of the best places to spend your money while you're young is yourself

Education Health family business and other Investments avoid spending money without an Roi and you should get in the habit of thinking like this with every expense in your life regardless of the category so anytime you purchase something even if it's on yourself let's say you hired a personal chef for $2,000 a month you should be thinking can that turn me a profit can all the time saved if I save 10 hours per week actually make me more than $2,000 or can the potential benefits of eating healthier food allow me to have more energy and productivity

and allocate more time daily into my work which can lead to me making x amount more dollars now you don't have to have exact data and exact numbers but if you generally have a good indication that that $2,000 a month will yield a positive Roi on hiring a personal chef then allow yourself to do that as much as possible but really be aware of Roi on every single expense now of course life wouldn't be fun if you didn't allow yourself to have a guilt-free spending budget especially when you started making some money in a monk

mode or at the beginning of your journey it's not important but over time you want to allow yourself to spend a small percentage of your income on not driving yourself crazy crazy and not always thinking about an RI these can be on like your hobbies Pleasures entertainment clothing whatever things bring you some enjoyment but not go over the top with it of course and next we've got accounting so hiring an accountant at maybe 5 to 7 5 to 10K per month would probably be my my strongest recommendation it's also useful to get a tax specialist

and accountant very very early on and as you scale hiring a full-time bookkeeper to keep track of all your revenues and expenses not to mention educate you on tax laws educate you on how to better spend your money in the business where you're seeing rois where you're potentially losing or bleeding cash and having a holistic understanding each month to see where every single dollar is going this has personally been a game changer for me and since I started working with a full-time accountant bookkeeper and tax specialist my income has went like this I've noticed so

many different things that I didn't notice before I've saved money on taxes that's rightfully mine and I've reclaimed it 100% legally once you start making a decent amount of money definitely definitely definitely bring these people on board cuz it's going to save you so much much more in the long run now next how to buy back your time and this comes down to basically building a team Outsourcing hiring others to take on your tasks in your workflow and also knowing when you should do this when you should be investing in building that team so some

key hires here is number one a personal assistant or a virtual assistant these people will be managing your day-to-day emails scheduling your miscellaneous tasks your bookings within your business and personally you can find them on upwork Fiverr onlinejobs.ph for relatively cheap usually they're working from foreign countries with a laptop where the cost of Labor is much cheaper so it's easier for you to afford hiring them and they can be fantastic you can plug them into your business to do pretty much any task you want and you can also use them for yourself for example my

personal assistant is handling all of my emails categorizing them she's handling all of my bookings my scheduling and really saves me a ton of time every single day and because my hourly rate or how much money I usually make for an hour of work is much higher than theirs it literally makes me so much more money by hiring them to take care of tasks that I would otherwise have to do now like we talked about before another key hire would be optimizing your own personal life with a housekeeper or a chef I'd say it's generally

worth it if you're earning over $10,000 a month and it'll save you so much time that you can pour back into the business your growth and ultimately making you a lot more money now when should you start investing with these key hires and eventually expanding outwards and building a bigger and bigger team so when it comes to Outsourcing you want to ask yourself these key questions what is your hourly rate so on average if you were to sit focused dedicated to your work how much money is that returning you now number two will the hire

be faster at completing the task than you will and number three is the task a huge part of your life and number four does it bring Roi for you in other aspects based on the amount of time and money you'd have to spend to do it yourself first the amount of money you could simply pay somebody else to handle that same task and the amount of time that you would get back into directly working or making you more money people always forget opportunity costs and they only look at expenses so don't be that person person

be Roi focused be opportunity cost focused and make sure that you can keep progressing saving yourself more time and ultimately making more money and developing at a much faster rate than everyone else who's scared to spend their dime on something important like a housekeeper or a chef next we've got how to enjoy moments to the fullest or AKA how to live in the present and I call this the setup so number one you want to leverage your connections and all the other people around you for example if you were friends with me and you wanted

to have an amazing experience traveling you would know that I like to travel lot too and we can split our expenses and have these amazing trips together and number two you can't do everything on your own so understand that if you're busy running a business at some point you need to leverage your money rather than your time because you're becoming a much busier person that is yes becoming more wealthy but also losing a lot of time so if you want to be able to do everything that you could do before you should start leveraging that

money to in a sense buy back your time like we talked about earlier now next we've got fun and entertainment so honestly truthfully realistically this should only get better and better because you can afford to have cooler experiences around the world and meet different people you know the experiences that I'm the most fond of in my life haven't necessarily been the things that I've spent the most money on you know they've been camping trips looking up with the Stars sitting on a beach where I've literally spent no money I think having more money allows you

to have more options and allows you to try more things which in turn you can sort of start to figure out what you like and what you don't like and then you can focus your time onto the you know aspects of fun and entertainment that you are enjoying and that also goes into deciding what you enjoy so do you enjoy traveling partying sitting in solitude kicking back with your family treating your loved ones on Grand Vacations but whatever it is that you decide you love leverage your money and your connections to do more of that

and in even grander ways now next how to network so this encompasses what to look for in your tribe of people building Rapport and attracting your tribe so first you need to understand that the cliches here are 100% true you hang around 5 Millionaires and you will soon be the sixth you know show me your friends and I'll show you your future you are the sum of the closest people in your life so your closest friends people you spend the most time with have a massive impact on you influencing you whether you realize it or

not because like we talked about earlier that shit's going straight to your subconscious now you need to carefully select who your friends are because like I said they'll have the biggest impact in your success or your failures especially when going on a new Venture taking a New Journey and starting an online business first and foremost I want you to evaluate your Social Circle so do you have a 100 friends but nobody that you're genu ly close with nobody that will truly have your back or take a bullet for you if that's the case then you

need to rep prioritize and focus on maybe three to five people who you would genuinely take a bullet for versus the 97 others who will likely backstab you for 100 grand prioritize those relationships and don't allow your 97 other acquaintances to steal time from the people who are truly there for you in the most ways and I've been guilty of that I've wasted time meeting new people that didn't really care about me when I should have been prioritizing and spending time with the people right here at home who would do literally anything to see me

succeed and seeing me get everything that I want in life so don't waste your time with those who aren't truly there for you and double down in your relationships with the ones who will always have your back and who you will always have theirs now positive qualities to look for people like this to add into your circle is trustworthiness loyalty do they have your best interest in mind and are they of course respectful of your boundaries your goals and Ambitions and quite honestly humans need connection right like you're missing out in business if you're not

prioritizing relationsship ship I understand the whole grind and silence red pill kind of [ __ ] in my experience that's never resulted in more progress and I've always been more efficient learned so much more and created much bigger strides in my career by working in teams rather than working alone look strip this back to ancient times biologically humans are designed to coexist with one another and not to build Empires strictly by ourselves so attract the right people and influence each other in positive ways and watch everything in your life compound exponentially so how to attract

your tribe you can start with social media 2024 in the online world like I said is so intertwined with everything that you can meet these people on Instagram and a good friend or Connection in my opinion is anyone who is extremely ambitious that's the first criteria I'm looking at for somebody to add to my Social Circle and look it doesn't need to be the most talented or the hardest working person even but if they have the ambition to change the world and will never stop at that then that is somebody I immediately want to add

to my circle and get to know on a deeper level this is because the hunger and the drive on people like that will rub off on you and it'll never evitably help you achieve the things that you truly want as well and that's why in my opinion I put that as like the most important thing when it comes to adding somebody new as an acquaintance or into your Social Circle online or in real life now how to actually build a relationship with these like-minded people well number one to be in my Social Circle they need

to be ambitious like I said but number two of course that's just the beginning and you should dig a bit deeper into how that person could potentially benefit you or how you could benefit them in the long run and I know that sounds a bit transactional but look when you're not in high school any more and you're out in the real world meeting people and you truly want to achieve the things that you want in life you should be connecting with people that can help you get there and vice versa it's a mutual value exchange

kind of thing it's not so much transactional it's more like Hey we're a good fit we work together we improve each other's lives by one another being in it and we don't take away from that so let's be friends let's hang out let's be in each other's Social Circle and you know bounce ideas off of each other and and and build and influence each other to be better versions of oursel and I don't think that's necessarily just transactional at all you can form amazing relationships starting off that way now once you've decided that they should

be in your Social Circle building a rapport is really important so you know in the beginning with social media you aren't just meeting people you're simply flirting with their digital identity and you're deciding whether or not you should strike and try to add them into your network by dming them or reaching out to them in one way or another and it can be pretty easy to tell after meeting somebody if there'll be a good connection or not but of course social media is a facade and it doesn't necessarily show you who somebody truly truly is

and in my opinion the only way to truly find find out if this person is going to be go on to become your great friend or truly be in your circle is to meet them face to face when you're vetting somebody Instagram and their social medias don't give you a full picture or story of who they are just based on their profile picture and it can be challenging to determine if they are worthy of joining your network so start with a few strong Connections in your industry follow them then tap into existing connections and over

time people will start reaching out to you especially if you're creating content and putting yourself out there showcasing your skills your talents across your social media profile now you can also do a little bit of background check right so if somebody follows you or wants to connect with you review what have they posted do Google search on their name click the link in the bio see what they're offering see what their businesses read their websites and products see who their Mutual followers are are there some people you personally know that's following them AKA giving them

more trust and more credibility or is it somebody completely random that absolutely nobody knows and they could be a fraud trying to coer you into some dark manipulative scheme cuz the truth is there are a lot of bad people out there on the internet and you need to put people through some background checking and at least some preliminary filtering to make sure you're connecting with the right people I think that brings me to the end of this section and I'm so excited to have got all this information to you guys I truly truly truly believe

it will change your life so make sure you come back and revisit it as needed share it to a friend share it to a family member and we'll have time stamps in the bottom of the video don't worry everything will be super straightforward by the time you're viewing this we've made it to the end of the video thank you so much for watching and if you're still here if you've managed to stick around I want you to give yourself a pat on the back for complet completing this entire video because you've just taken your first

step and you've just done something that I'd say probably only one in every 5,000 people who click on this video will actually do I know it's an extremely long video and the fact that you made it to the end shows that you have what it takes to be successful so I want you to go ahead and DM me on Instagram let me know that you guys made it to the end I'll send you a special gift as well and honestly you're just somebody that I want to connect with given the fact that you had what

it takes to go through this entire video you probably took notes and you're probably already starting to take action on everything that you've learned and don't forget to leave me a like comment subscribe it really goes a long way for all the effort that I've put into this video and of course don't forget to enter into the giveaway I explained all of this earlier in the video and the rest of the instructions are on my Instagram post for the giveaway as well really really looking forward to giving this special piece away to one of you

guys fly you out here to work with me for an entire day and do some crazy stuff on the camera as well and then for the rest of you guys up to 20 $1,000 in cash so I've done everything I can to help you guys out from the bottom of my heart I've spent over a year pretty much creating this video and all of the money and countless hours that have gone into it and yeah I just want to say that I appreciate all of your guys' support I'm wishing you the very best I'm rooting

for you good luck and everything and I'll see you guys very soon peace [Music]