The One-Person Business Model (How To Productize Yourself)

work less earn more enjoy life that's my motto that's my value proposition if you were to go to my website and success is counterintuitive and that motto has brought me the most growth in my life by living by that motto because working less and forcing myself to try to work less and build Solutions so that I can work less rather than just be like oh you can't work two to four hours a day you can only work eight hours a day it's like no I can work as much as I [ __ ] want to

if I build the systems that allow me to do that and it's just obvious working less leads to higher quality rest or more rest which leads to higher quality work and so myself and others that are on this whole four hour work day kick are usually producing better work than most of the people that are working 12 to 16 hours a day just being the hustle and grind entrepreneur that is a bit too promoted on social media so it's worth less but earn more earning more is subjective it's up to the individual right I would

say that most people want to earn more but they want to do it doing what they enjoy so that's another thing that I live by another rule where I have to build I have to create a way for myself to do that and not just expect it to fall into my lap so earning more is subjective but over time I truly do believe that anyone that has the dedication or at least the will or want and consistency to do what they enjoy for the rest of their life and make a good income doing it they

can do that why wouldn't they be able to and then the last part of the motto is enjoy life and that is usually a byproduct of both of working less resting more earning more and just having the time and location freedom to be able to do what you choose to do with your life that's what I'm all about and it's so weird when I see people in the comments or other things like challenging this notion it's like dude like do you just believe that you have no [ __ ] control over your life like yeah

you're not gonna have it right now it takes some time I could go on about this all day but like dude like just believe in yourself as simple as that sounds just like work towards a better future for yourself but the thing is I also fell into the Trap of wanting to live the life of other people beachfront views and the sand in my toes and a tan like David Hasselhoff and sipping Coconuts on the Beach while working from my laptop and that was until I experienced that life I'm not here to kind of [

__ ] on the digital Nomad culture I think it's great I really do think it's great but like who wants to do that it kind it gets old very quick where you're trying to work on the beach and you can't even see your screen because the glare from the sun and it gets too hot and you have to reapply sunscreen and you're like I'm [ __ ] thirsty I'd rather just be inside working and so I don't know that kind of stuff it's like yeah you have to go through trial and error to understand what

you want you have to figure out what you don't want in order to figure out what you want but you have to understand that the the glamor and the different Lifestyles that people promote it's for it's dopamine right you're you're seeing something that you want and then one once you achieve it if you don't appreciate it and make it a part of your life then that is going to fade very quickly the Wi-Fi connection in those areas gets old the partying and the language barrier and doing the things that you see on social media as

a highlight reel they really do get old and so the purpose of this video I want to talk about moderation and sustainability because we just talked about how some of those things or at least the Glamorous things are not truly sustainable so I want to present a business model that allows you to create your ideal lifestyle through practice experimentation and iteration it's a way to make a creative income source with your skills interests and expertise but it's not limited to people that already have those things business in the modern day with social media and the

internet and it being so accessible and low startup costs you don't have to pay money to post something online and ask for money in exchange for a valuable service like a freelance service or Consulting service or even just a coaching caller something that is very beginner level that you can then build up and increase from there as you gain experience and so it's kind of A New Path it's a new business model because of all the technological advancements but the thing is is that people still consider it taboo because they aren't in the game it

hasn't been around for that long but it's here to stay you're going if you decide to pursue this way of like social media and digital products and Digital Services and all these things that are growing and growing over time there's some statistic about the education industry increasing by XYZ and you understand that I am an educator whether I like to label myself as that or not uh every single person on YouTube that is a value Creator rather than an entertainment Creator is an educator they are teachers this is a new method of Education that college

and formal institutions cannot keep up with because because their curriculum cannot be updated to match something that isn't going to put them into a job because the school system and just corporate government stuff is all tied together they're training into one another and so the internet it threatens that because it gives the individual the power to make a creative income on their own and so the education around that from individuals on social media and course platforms and other things you know where they are the school system just can't keep up with that so that's the

main thing is it is completely in your hands and if you do not like that if you do not value self-reliance or personal responsibility or just taking control of your own life then this isn't for you yet until you come to the realization that if you want true happiness those are going to have to become values of yours so if you're watching this or listening to this I'm assuming that you're between 18 and 35 years old that's what it shows on my analytics I have your age I have your demographics I'm going to steal them

all and sell it to private third-party software I'm just kidding I don't do anything with it aside from look at this but 18 to 35 years old and some outliers I see you if you're like 40 50 you're trying to get into this space when you're older that's [ __ ] awesome props to you but 18 to 35. now the problem is that most people don't see those 18 to 35 years as past experience that they can leverage to help other people you haven't self-reflected enough to see your own value and the problems you've overcome

and that you are genuinely equipped with information that can help other people that you can educate them on and just help them so the first thing is that you don't think you have enough experience the second thing is that you think you're too boring you think your life's too boring when this is the cause of social media and what we were talking about earlier with the Glamorous Lifestyles you don't need a glamorous lifestyle to do this stuff you need to be interested enough to make your interest interesting to other people I always recommend starting with

writing like Twitter newsletter blog even YouTube I'm reading my newsletter from this but that's the thing you don't need to even put your face on the account you don't have to do any of that stop letting the limiting beliefs what I'm saying is the very thing first thing I said at the start of this video is that if you want to accomplish something then you need to build a solution in order to accomplish it if you want to start a business without having to show your body then build a [ __ ] business without having

to show your body like it's that simple stop convincing yourself otherwise that you can't do something because you're not doing it like everyone else and from my experience the highest paid individuals aren't the ones with the looks and glamor those people are banking on sponsorships and other things and they're not making very much money I know that the the people that make the most money are the generalists they aren't one-dimensional they're multi-dimensional because they're the generalists that hire the Specialists everyone tells you to become a specialist when that's the worst thing you can do why

because Specialists mean that you do x y z you go ABC you do a specific thing you do a specific thing and that is just primed for automation it's being automated out left and right right you are not a robot you are not I performed this specific task with this specific skill because that's where that's where you get automated right that you're able to be trained into that you need to be a generalist and be able to move artfully and gracefully within a specific domain of interest that you have so I guess general rule of

thumb is that if you work like a robot then you are a robot and you will be outsourced to robots and your job will be replaced a human being should be able to change a diaper plan an invasion butcher a hog con a ship design a building write a sonnet balance accounts build a wall set a bone Comfort the dying take orders give orders cooperate act alone solve equations analyze a new problem pitch manure program a computer cook a tasty meal fight efficiently die gallantly specialization is for insects that is a quote from Robert a

Heinlein so even more of a problem than not seeing your own personal experience as valuable is ineffective communication because that's all people on social media are doing is just effective and persuasive communication to make their own interests valuable and interesting or at least perceived as valuable and interesting to other people that is the skill that you have to master is writing effective communication and also Effective Thinking because writing is how you clarify your thoughts the one person business model has always appealed to me over having employees a simple website as a storefront a digital product

stack with high profit margins for our work days and potential one million dollar years control over what you work on and who you work with hard to beat the one person business in my eyes is for those that value self-reliance time freedom and location Freedom sovereignty autonomy just being able to do what you want and having enough money to do so while impacting the world and having a purpose behind your life so one person businesses they use social media for building an audience building a community and attracting people of like Minds right so they have

so they have leverage for the future by building an audience because you see a freelancer and they just send cold DMS all day well it's like I build an audience and I can like sell different offers whenever I want as long as they're helpful to my audience and they want to purchase them willingly and so they use social media as traffic and then in order to host their products or their content or even their newsletter we use no code tools right which is just software so a website builder maybe a social media scheduler things like

that where those do specialize tasks that other people got replaced from doing like social media managers as a whole are going to be outsourced to just software that can do those repetitive tasks at a much much much cheaper price and so that is opening up room for individuals for solopreneurs for one person businesses to have every aspect of their business managed without them having to do anything aside from oversee the software and add their mind or their creative ability to those softwares together in order to create a successful business and so another important aspect of

the one-person business is lifestyle design because if you work for someone else you have a manager they manage you but when you work for yourself you can sleep in until 1 pm but are you going to get your work done if you can get your work done how are you going to systemize that how are you going to structure your days for both maximum productivity and maximum creativity how are you going to design the life that you want to live through trial error experimentation and just self-reflection and understanding the problems that are blocking your quality

of life so you have to understand as well that there is no such situation in a one-person business because if it is a one-person business it means it evolves with you I used to sell digital products and I no longer sell them because I evolved I changed I pivoted a bit and I changed what I offer I started a different business whatever it may be but that's the thing is I desaturated that market because I can only take on so much right this is the one person business model is everyone taking their piece of the

pie by doing what they truly enjoy and if everyone did that you would have to understand that every single interest every single person is going to study different interests they're going to explore the the crevice of reality that they are the most curious about and distill their learnings to the people that want to learn about those things and so if every if every single person was authentic and honest with what they wanted to pursue and their ability to monetize that so let's say I want to start carving out like Woodworking and selling cutting boards right

and so I study woodworking I study uh like design kitchenware design or something like that right you can see that like your interests are not the only one that exists because that's the Trap that a lot of us fall into as well like well everyone's doing self-improvement everyone's studying self-improvement everyone's a programmer it's like no dude it's because you're interested in those things and you're following the five to seven hundred people that talk about those things only so that's all that's in your brain you haven't broken out of that bubble or and that's fine because

you're supposed to be exploring that and you're supposed to be creating your own unique perspective to further understanding in those areas to educate people in a better way than schools can do so there are two paths to starting a one-person business with zero experience and first I want you to stop thinking of business as some like billion dollar company or something like that business is what you do business is your life's work business is the vessel to create your ideal lifestyle while impacting The World At Large so money is a modern byproduct of living with

purpose and passing down your teachings it's self-actualization and self-transcendence it is a vessel for that I like to think of it there's like mindfulness techniques and spirituality there's Zen techniques for achieving this actualization or Enlightenment for me because you're not supposed to become ideological or dogmatic about one method to achieving one specific outcome that's not how it works business business to me is that method of doing it it's a way of exposing myself to the world practicing mindfulness clarifying my thoughts with writing and putting out a meaningful message and now we're going to bring up

the experience thing or imposter syndrome here again I just want to make it very clear that if you could go to your friend right now and you could teach him about something that you are studying on social media or in school or whatever it may be you're more than experienced you're already doing this [ __ ] you just need to do it in public so the first path is skill base this is the one that most people take where the common advice is learn a skill sell a skill teach a skill or however within that

many however you would organize those from one to three and this is great but as I said you don't want to end up one-dimensional you don't want to sell only one skill so that way you're automated it's a great starting point but you have to be working to get past that or else you're just going to be that freelancer that's making the same income built themselves into a new nine to five consistently on the verge of losing every single client than just not having a backup or some form of Leverage built like an audience to

to Pivot and do whatever they want and are able to pursue their genuine Curiosities that are going to change and evolve over time so path two the one that I like is development based so the development base is based around the four Eternal markets the Eternal markets are where most people are trying to achieve lofty goals but there are many problems in the way of those goals then that's where the most money is made those are the profitable burning problems that people have the four Eternal markets are health wealth relationships and happiness so path one

by choosing a marketable skill usually only pays attention to wealth but with path two it's just built for the business of you the one person business because he quite literally pursue your own goals which is your brand which we'll talk about you solve your own problems as you are pursuing those goals by uh researching your Curiosities that allow you to achieve those goals faster which is the content the information and the value that you're passing down and you create a system to help others do the same so you self-reflect and you look back how would

I have done this better how can I how did I do this and what results did I have now how can I help other people step by step in a faster way get to those results so you're advancing human evolution you're helping people evolve and trans or actualize and transcend much faster and that's why I said business to me is this vessel for self-actualization and even spirituality and self-transcendence and so that system that step-by-step system is your offer or your product and so that is how you be yourself improve yourself and profit off of yourself

you may be wondering like but but Dan I'm I'm just starting out and it's like you don't have to write posts or create a product where it's like how to make a million dollars in three days you don't have to do that you have to pay attention to where you are now where you're going and how you're going to get there right so where you are now you may have made zero dollars and so how do you position your content or your product how do you position or what perspective are you giving about yourself so

how do people perceive you right you can you don't write a post on how to make a million dollars in three days you're right here's how I'm going to make a million dollars in five years yeah I mean it you know and then you give out your plan and then people follow along because you are a leader then and people follow leaders you are positioning yourself as a leader you're helping people achieve the goals that you are trying to achieve and you're kind of leaving breadcrumbs along the way and then path three is both both

skill and development based and this is kind of a given because when you start and you haven't learned any skills yet this is how you learn fast if you're going to start on social media as your way of generating traffic then you're going to have to learn how to design a good profile picture how to design a good Banner how to write a compelling compelling bio you're gonna have to learn how to write social media posts so you could become a Twitter ghost writer you could become an Instagram post Creator how whatever you call that

you could become a video editor you could be you could design uh banners for people you're building skills as you grow your business and that means you can help other people grow their business and offer a freelancer service so you can start monetizing pretty close to from the start and you're doing it in such a way that you're you're actually getting results for yourself if you get results for yourself in a real world setting rather than just building out portfolio pieces and never getting paid what you deserve because you don't know how to apply your

skills to someone's actual business then you practice your skills on your own business you build your own website you build your own landing page maybe you build a landing page from a for an affiliate product to see how good you are at copywriting because then you don't even have to create the product you just build an affiliate product build your own landing page see how good you are at that and then you can offer selling landing pages for one to two thousand dollars to other creators you see what I'm saying here all you have to

do is just [ __ ] start so now let's go over the four pillars of the one-person business so for those that want to do what they want and help the people that they can help the most traditional branding marketing content and offer advice is not going to fit very well because in the case of this one-person business that I'm talking about in the next video we'll go over what a value Creator is it's a style of one person business and I'm breaking these down because it takes more than just one video to do but

in this case the experience model that I'm talking about you are your customer Avatar you are your brand you are your Niche you are your content you are your offer you are everything and self-awareness and self-reliance is going to be the greatest skill that you have and those are the people that thrive the most in this one-person business model is those that take responsibility for their future and help others get to where they're going so to break down the one-person business very quickly your goals are your brand so what do you want out of life

and what are you leading people towards now the problems that are standing in the way of your goals turn into the content so what roadblocks will your followers encounter and how are you going to help them overcome it and now there's a lot more that goes into content than that but that's a great starting point right and so systems are how you solve the problem turns into a product so how can they solve their problems faster because that's what people want and now the benefits how has this entire Journey impacted your life that turns into

your marketing so why should they care about your message right why do I write every day and how can I turn that into a persuasive argument anyone who studied marketing understands that benefits Rich language is extremely powerful and persuasive so if I wake up and I write not only to earn an income think much more clearly systemize all of my other content I could go on day like all day long but you can go and look at those benefits and how exactly I'm doing this on any of my landing pages so what you do as

I mentioned in a previous video on how to solve your own problems or how to find Purpose By solving your own problems is that that's exactly what you do you pursue a goal you solve your own problems you teach others how you did it and that's your business right and then when it comes to building out a product or a service that you can sell in relation to that then it just works out and this is of course oversimplified there's many many nuances here but if you take these foundational principles and apply them then figure

out and test and experiment and do exactly what I'm telling you to do by figuring it out for yourself so you actually have unique and genuine knowledge on how to do it it's going to take time but that time is going to pay back tenfold aside from you hiring someone to build your brand for you because then you're just relinquishing all potential leverage and just power all right so branding is is fairly understandable that's where you work towards a goal and that is your brand message that's what you're helping people do if your goal is

to make a million dollars then your mission or your message that you can start with and iterate from is helping a thousand people make a million dollars by 2025 right who wouldn't want to follow that so the next pillar content is where people have the most problems it's like Dan what do I write about so let me introduce you to a topic that I talk about in digital economics called the domain of Mastery so what you do is you pick three interests one that makes money which is almost any of them that's just your priority

interest interest two excites you and interest three is development based so like psychology self-improvement self-development metaphysics philosophy something that helps you understand just the progression pattern of every single thing anyone could ever do so you can have a unique perspective on those things by applying spirituality principles philosophy psychology that kind of stuff and then when you look at this graph you can break them down into the principles so what are the fundamentals or the principles of each interest in getting results with those in relation to your goal and then from that you can break them

down into other topics you can break them down into mentors for inspiration so the people that you follow and get your advice from and then the connections so the connections between all of them and real world problems and those are all the starting places that you can start writing or creating content around in a way that is very effective and educational and valuable so pillar number three is the offer or the product that you're creating and no you don't have to wait to start monetizing I hate that stupid gatekeeper mindset where people are like oh

you need to be this experience to start making an income or you need to start doing this to start making an income it's like no dude like you don't you don't [ __ ] understand you're just gatekeeping and you're trying to like you're not thinking like think a bit deeper right how do Freelancers start making money they learn the found fundamentals of a skill very very quickly they start reaching out to people immediately so they can go get real world free real world feedback next they either charge free or very low cost because their skill

isn't up to par to charge two to five thousand dollars and then they gradually work their way up step by step and the sooner you start selling something not only the sooner you can make money but the sooner you can start failing and you can start iterating the first product is always going to be [ __ ] you just need to get it out you need to get the [ __ ] out so that you can make it better because you're never ever ever gonna have a great product the first time around it's just not

gonna [ __ ] happen put an offer out there build a digital product sell a physical product the drop ship if you have to start a freelance service start a Consulting service whatever it may be put out content and just start getting the [ __ ] out of the faucet so clear water can flow so it's like okay Dan but what do I sell so let me introduce to you what I call the minimum viable offer there's minimum viable product but an offer is like all encompassing so the minimum viable offer is I either a

single a single freelance skill that you sell for five five hundred to one thousand dollars so that's web design email marketing something like that where a single skill you're not it's not a crazy offer you're never going to be able to charge five thousand dollars for that but you have to start somewhere or number two is a single interest Consulting service where you sell a pack of four calls for five hundred to one thousand dollars so this is what most people do and most people get like get caught up in this it's like there's some

kind of stupid stigma around freelancing where it's like yeah I have to do the work I can't just teach people about it and it's like as a Creator me I hate paying for work I'd rather pay you to get on a call with me and consult me on how to do a specific thing whether it's a skill or not if it's health I want to be taught if you're starting an education business like this then don't do a freelance done for you service just offer Consulting calls or a digital product so Health coaching Fitness coaching

performance coaching mindset coaching life coaching business coaching of whatever domain or Niche you're in those are very broad you can go a bit more deep into the sub markets within those like bodybuilding coaching or uh Nero neural hacking Consulting right it's what you're interested in and you can only find what it is that you want to teach by diving into your domain of Mastery or the crevice of reality that composes the interest you want to explore in this life but it's not like Consulting isn't only limited to those I'm really surprised that like digital tutoring

offers aren't more of a thing if I learn web design and I want to teach a Creator over four calls how to design a great website for themselves I think that's a great [ __ ] offer and if I was starting out I would pay for that it's the same thing I'll get on calls for four weeks with you and teach you how to write compelling emails I'll teach you how to run Facebook ads it's a Consulting offer and I think those are much better much more scalable than a freelance offer and so the thing

why we start with a minimum viable offer is that you can start monetizing immediately you can start reaching out to people in the DMS you can write a Twitter thread or a post and have others retweet it and then plug your service so you're getting a thousand to if it goes viral a million views on your offer and you start making money because it's traffic and it's offers and so the other thing is why you start with this is because then you can start fleshing out a digital product and already have results for it you

can teach other people you can get them results and you can note the commonalities between like what you're talking about on each call and you package it up into a course ebook a cohort something of that nature that you can then switch to and so you can stop taking on so much client work as your audience grows and you can switch to a digital product and have more free time and so that was just a broad overview of all of this one-person business stuff I'll go a bit more in depth in the next video but

I want to get more people primed uh to this whole idea because I feel like it's it's not ground shaking or revolutionary by any means but it is very important so with all of that like the video subscribe for the next one and if you haven't already consider enrolling in digital economics I believe when this video goes out it starts next week so only the first people that actually view this video will be able to get at it when it's live but later on you can apply uh to the wait list and you can also

check out other stuff down there like the two hour writer course or modern Mastery which is my community and other free creative challenges a power planner all of that fun stuff so thank you for watching or listening and I'll see you in the next one peace