like I I don't like imangi I have a very controversial opinion on that guy three three and half lakhs a month three and a half lakhs per month as a remote contractor and it was a lot of money because I was just in college and eight low paying client say you can get five high paying clients also when I freelan you know increased hours from time to time first article that I submitted for them got ripped to shred and when the project is closest I get on a call and surprise the client with an extra
deliverable and always over deliver especially when you young you know the next generation of developers are tabbing developers Just Tab the and I was so heartbroken honestly in the end the main thing is disciplin is getting done $1,000 e article I charge I charge 5x of a normal person charges for a logo but I give unlimited changes okay hi everyone thank you for taking out the time I am doing this for the first time and I hope this would be interesting let's get started you know I want this video to be more like a guide
for people who want to start with remote work with freelance ing in India whenever someone like types freelancing they get a ton of superficial content which apparently is doing very well on YouTube but there's no one who's actually sharing their experience and their live learnings right whatever they're going through on boarding clients working with them getting the payments growing turning it into an agency and then growing even further and basically the podcast goal is for anyone who's a 18y old who is getting started with their career they have no clue what they want to do
but they are interested to find out what makes them tick so that's how we'll start I want to start with hirat let's do like a quick intro what do you do how did you get started and then we'll go around cool uh thanks for having me fan uh I mostly consult in web 3 uh as a developer so uh nothing too fancy coding most of my day um worked in the industry for almost a year and a half uh worked at a wallet worked at an exchange ined a bunch of protocols um before that I
was proper web to um for like a few years before that I graduated I did my computer science so I was you know given a little bit of a privilege over there CSK degree um but yeah from I from an i and then um after working for like a year and a half in Finance on site just doing remote work since that's a brief intro can happy to dive deeper yeah yeah we'll talk about web 3 even more Lipa you've never been on the channel before so people are watching for the first time what do
you do and how did you get started first of all thank you so much for inviting me and I I have been a developer as well I've been a developer turned writer and content strategist for crypto and Tech Brands I run a crypto-based agency out of Singapore for about six years right now and uh with my co-founder Anish we have worked with some of the top brands in web 3 including coind Des Ledger I work with web flow and grow as well so I started freelancing very early like my like it was very experimental honestly
like I started when I was 13 it's actually a funny story like I lost a friend's pen drive and I didn't want to get scolded by my parents so I searched online how do I make money and I found a website that gives me uh Amazon Turk vouchers and I long story short I ordered the pen drive from us paid 30,000 for a 500 rupees pen drive but in the end got it and that was the first taste of money for me the first dollar I ever made on the internet and that just kept me
going 2020 uh was like when I started my agency uh all throughout College I did like like SEO I did Amazon affiliate websites I grew a social media page to 1 million followers and but uh but I realized that my passion was truly in content and web 3 so 2020 2021 Bull Run I was deep into content all the writing the community aspect of things and yeah so here we are we areon Amazon turque is a website where you can actually do like small task like surveys click click some uh penny size data entry and
all they sort of pay like do like people have that data there and then you do all those task and get money for in is it still something which is relevant you can yes but they have closed it to India oh sure yeah but there are a lot of websites that do similar things like surveys click sense click sense are ads that like ad but you can do surveys via that much like rupes or something per survey I also tried I only got virus my Amon Turk yeah I've seen those videos in which they say
Mechanical Turk I thought it was a scam until I got the pen drive and people like started asking meom but yeah I thought it was a scam and then I wanted to buy clothes because I you know I was like 15 years of age so I was like I want buy clothes right now and then all of that sort of culminated in the writing and agency and freelancing amazing aush so I uh run this company called basically Media Company um we work with a bunch of Brands across uh content so similar to her but mostly
video content influenc marketing Social Media Tech division where we do a bunch of projects which are around augmented reality we in fact recently an AI tool for boat things like these uh we work with usually slightly larger startups and Enterprises so um think um companies like let's say um uh you know from a grow to a cred uh we did nickel ket's podcast production for some time so on and so forth and then there are Enterprise companies like let's say Sher Khan uh who are uh who have been in the market for a couple of
decades so this is what we do I've been in um the media space uh for more than a decade now started my journey creating content online YouTube videos similar to you more than the skill I learned next few years did freelancing scale freelancing had a golden year worked with a bunch of travel Brands um that was exciting so in a nutshell I was a freelance video producer shoot like what arind is also doing uh the personal shooting the podcast um did that for a for a long time I realized that I do this well and
scaled it to an agency first agency didn't work out freelancing to agency thought you want to talk about this we want to go deeper in that optimis took a break started out uh with a lot more humility than the last one now we are about a 50 people team based across the country so this is what I do apart from this education really excites me so um I'm one of the co-founders of lit school we were talking about it that's an shate of the pitch I love we're on a freelance cohort now so we we
teach Freelancers um uh hopefully something which is a lot more meteor learnings which are not as you said superficial um and I create content so yeah this is and how has turned four Al is about three and a half years old um we have we have not turned four yet but soon yes awesome and he's also my senior from college Pani campus bits correct correct correct we we know each other because of bitani yes I think it's magic in fact just like you I wanted to drop out I didn't and I think that was one
of the best decisions of my life oh why yeah the amount of fun I had in college was amazing and bits is a place which are 0% attendance and I took full use of it I think chemistry or mechanical mechan mechanic e in fact the choice of taking uh Triple E I didn't because Tri e that's good CS Milani I had electri dropped you dropped now we know [Laughter] so yeah n so I made a reel recently talking about exactly today 2 years ago I dropped out not today but like 2 weeks ago and I
was just talking about all the things I did in the last 2 years and that one got like 1.5 million views wow and people are just debating in the comment section but it's just crazy how many people are you know having conflicting opinions on that and I think both Works depending on on how your mindset is and all we have it right here what's right for you generaliz and they look back and they look at their college and they're very grateful yeah and there are a lot of people who hate college so and I feel
like college is like the time where your parents will leave you alone to do whatever you want so you can do like uh you can bunk classes whatever I'm not saying to Bunk classes but then uh I'm saying you can use that time to do something productive and experiment and beautiful what college especially if you're in a decent College gring Journey it is not as easy as uh being in college um but again to each their own it's black and whiteis yes an okay so I don't have so much to talk about but um the
only thing I would say is that I am completely in love with logo design and typography that is something I breathe every single day even in my dreams I create logos um like in the wash I sometimes take my notebook and you know I get ideas anywhere you know flight so I really like logo design a lot I notice a lot of typography everywhere in the world uh wherever I go and that's why I like to travel we have taken two trips together the reason why I like to travel because you see to you see
design in a different way in every single place okay and you know talking about um my freelance journey I would say that that grew me and made me what I am today because right now I run a design agency called designer and we are a small team of like six to seven people um and then we we it's it's hybrid we don't have an office yet but we are working with some very interesting clients half of them I can't reveal because of I've signed an NDA but um we worked with some like we worked with
Raj on his logo we have worked with a lot of famous Indian singles and um we have you worked we are working with Good Fellows right now it's a tataa back the company and yeah we are we doing lots of work right now and thinking of having an office so yeah super soon wow yeah I'm talking about college isan was almost forced me to drop out of college I'm in my last year I think three months are left right now so last year is when we first started talking and in about a month we were
like let's go on a trip to Dubai wow and we had like crazy experiences but humble intro he actually pretty amazing for people who I want to dig deeper into his journey actually to we have designer video video marketing we can say writing and web3 and developer mhm is an amazing combo all of you can give your own perspective that people can decide at the end what works for them and I want to start with an only like you have experience of design right what is the scope of design career in 2024 if someone who
knows nothing about it and how can they get started if you were 18year old again yeah I would say a lot of people when they talk about design we always think about graphic design but design as a term has so much more into it than just graphic design product design there is even ux design which is a single way of how a door is shaped how it is made the experience of you opening an iPhone box every single thing is a part of design so you know we sort of sometimes generalize design and that's our
fault also you know but I would say to answer your question is someone who is very very keen um to to loar design and to be a part of this industry in 2024 one thing you have to be very okay with is adapting to changes because in recent times there are so many changes has happened with AI and with so many things which are happening around that people are getting scared but you know honestly uh there was printing press which was there uh like decades ago and because of that a lot of people lost their
jobs because of the new inject printers and stuff like that and now there are 3D printers but still the jobs are that are being lost are the ones who are very rigid K N I won't change I won't adapt to the new things I'll stick to what I am because I'm good at that no that's not what you that's not the attitude you should ideally have and you should be very adaptive to changes and the second thing is you should be curious in this field curiosity is something which has really helped me because I think
that's there in between both of us we always question why is this like that we and that question is something we should always be proud of teachers you know question we feel embarrassed but we should be the first person to raise our hand we should ask questions as design designers we should be questioning each and everything why is this plant right here in the center you know every single thing should be we should be very curious about it so I think that's something uh like a soft skill something you should have and you should be
focusing on if you want to really good do good in the field of design in this age especially and a book to learn more about that is Design of Everyday Things yeah 100% 100% And um there there's this book by Sarah Henman uh design is a storytelling it's a very interesting book on how storytelling shapes the way uh things are designed around you so yeah amazing and how can they start learning design you were saying something no no I was saying why is there a plant and not not fruit not food not food food coming
soon yes okay yeah so what question how can someone get into this field like what do they need to learn for free got it if they want to experience this field they don't want to pay for it particularly right right now how do they get started see I would say honestly it depends what you really want to do okay if you want to uh do freelancing there are so many ways you can uh there are so many tools you can hop on to um there like obviously there are Fiverr upwork freelancing and all that so
many tools you can do but apart from that if you want to gain experience in like corporates if you want to gain experience in startups I would advise a fresher who is starting out in the field of design especially graphic design for them to work in a startup because what will happen is it that startup will not only shape him in a way to learn design but also shape in a way of communication skills decision- making skills managing the team that is very important when you leave that startup and you start your own brand or
you work in a very big cooperate agency because then you have a lot of experience to talk about H so that is something which I would advice and yeah there are a lot of resources online just to name a few there are there YouTubers like James Martin chriso um Abby conik there's will Patterson there is Indian up gfx Mentor then Rajiv meta there so many just to name a few and from there you can learn and honestly nothing that can stop them so yeah I mean makes sense arat how does someone get into the field
of software development there are a few ways it's pretty standard okay either do a computer science degree that's the easiest path um because proper culum it help versus someone who's just doing a boot camp um is that still the right path like the most efficient path most efficient path I still agree B if you have the money go for a masters um in computer science specifically curriculum is good India curriculum isn't great but you will learn good and then you know Fang is like a very easy option if you go for a masters so that's
the standard path um that is pretty well if you you know go for bachelor in India Masters in the US join a Fang you'll retire with a decent chunk of money um that's one path the other path is then also I would suggest you knows you know tier two tier three always prefer CS CS then you know there is YouTube there are friends who are in CS there are like standard curriculum first do DSA then pick an either web development Android U iOS or you know web 3 AI whatever it is um get your hands
dirty build a lot of projects and then you go from there U yeah that's a brief I will ask every very dumb question why can't I just build Amazon Netflix clones from the walkthroughs that I see on YouTube tutorials and then become a full stack developer yeah uh standard answer K it's it's called tutorial hell if you're designing someone let's say you're looking at his video and you'll design something it's better to you know fundamentally learn how to code and from first principles build an Amazon clone versus following someone time the whole problem with this
is people want to code fast because people want a job fast it feels like coding is the you know way to make money or whatever um so because of that people skip out on fundamentals that's why I said CS degre is help um and fundamentals you know you don't need to follow any tutorial you'll build anything from first principles mhm mhm but how is it the most efficient because and most of their learning came from six months of learning online and getting a very good job so are you saying that the degree helps because it's
a signal for the company who's hiring you or is it the most efficient way to learn loar versus getting a job are different right so correct I'd say learn um you still say learn yes so the curriculum even though it's heavily outdated um if you let's say don't go to a college or you don't go to computer science and development you know operating systems database computer science there are you know classes even though you're not learning it in depth but and you have two paths I think the second path is in the longer term more
optimal I also think yeah I also disagree I also think it depends on the person and how much attention they pay so for for me as a person I did a CS degree and I did the entire path although I do agree that the jargon does help a lot but I feel the most I Learned was in my corporate job I actually learned how to make a program how to learn like end to endend everything in the internship or in the uh job rather than the curriculum itself because the curriculum was just honestly mostly theoretical
and they will make you do stuff like you know for example that um databases like uh like AI algorithms and all they'll make you do all of the calculations by yourself which is not really necessary because we have calculators to do that yeah I right the exams that they test you on is not the best indicator of what you should be learning plus not everyone is the same right structured learning structured I am not very good at structured learning I would rather experiment with 20 things and um and learn from that and that's how I
learned film making but there are people who go to a film school there's a structured learning and while we get to the point so I think it maybe the right path for one type of student is I agree so I'm going to contradict myself a little bit I agree if you get your hands a little dirty if you're building projects rather than going to like no one even in goes to you know classes class but there are like college groups and most of these college groups you know there's a filtering criteria only 10 people can
get in only 20 people can get in learning college group I was part of film making college group and coding a college group in an online degree or you skipping College um getting your hands dirty and you know getting a freelancing gig is actually a great path um I said if you you know if you're 18 right now if you can choose I would choose the second path you can still be in college and you know get your hands dirty skip classes but don't skip if you can don't skip out on a CS degree m
M interesting two opinions so if anyone who is thinking to get started MH for free how can they do that YouTube is great U I think there's a lot of coding content today um that is why I want to ask this question there's so much content what do they do yeah uh that's a good question I don't have a good answer um YouTube is filled with content as you said but at the same time you know there are standard guidelines okay when you're starting to code learn data structures and algorithms pick one Creator and you
know for example stver is a great Creator in the DSN n to just follow him end to end and DSM yeah stver is Raj Raj so probably one of the best creators in data structures algorithms um so yeah pick one Creator and then you know learn that one skill and then go from there um as much as I agree YouTube content especially in coding um I still think you can you know very easily figure out and then just follow them deep I think when I used to learn I also used to follow a lot of
MIT U courses and all of the teaching leur yeah yeah they h a crash course before exam or does it make it too complex I don't think anyone watches um I don't know man I think it just feels like I do conventionally would think you know it's the one of the best but people relate more to St or you know someone Indian Creator and as much as I agree I still have never used any ocw or even I have erps and you know uh courses never looked at them but is that a good thing like
the professor being replaced by easy snippet for example for the masses who watch depends uh I mean do you know the context ex exactly yeah yeah depend so yeah that's a good example uh if he can make people learn something MIT just because you're successful developer doesn't mean you're a successful teacher right uh there's a very big difference I think there's a combination of both of them uh and you know EAS is a good example of someone who's found that he's doing it in short form which is you know very hard to retain you have
to do it in long form but if someone does the same thing long long form I think they'd be the winner in this market um whoever can make him comprehend better is a better teacher I feel yeah I think somebody like an easy s is not fundamentally the best teacher however somebody like him can pull you in curiosity so I respect him a lot because he pulled me into this discipline but beyond the point I won't learn things you will have to move to somebody yeah but somebody like him is incredible to get you started
but that's the mistake right you cannot have a resume with the education sections filled with easy snippet KS it still needs to be something more more concrete yeah correct I feel in the future anyway resumes won't matter right see in some um disciplines degrees matter a lot like you know doctor matter in fact I loved my college if I had a chance I would go again but um if you look at let's say coding digital discipline onl video online but har what was your first client when you worked as a freelance contractor yep so the
first one her name was and how much did they pay you yeah first one was her name was Emily first time I got you know a freelancing gig um she paid $30 an hour uh so I got it through a talent Network called topt uh I was lucky that way one Co was there two I got into topt topt has extremely good clients they connect you you know to companies in the US so uh that's how I got my first 10 gigs I would say [Music] top um then I started up work and you know
other platforms as well but yeah the first one $30 an hour full time for 6 months and how much were you making like per month $ translates to around three three and a half lakhs a month three and a half lakhs per month as a remote contract correct worker correct in the software development field correct so we doing 40 hours a week yeah full time very cool what was it for you an before hours a week it's a lot that's fulltime bro 4S stand 40 hours is nothing 40 hours is8 hours for 5 days I
need time for that as genely 4S is too less if especially he's he's amazing if he's found especially when you are young yeah don't Define but Mercedes so I think it you have to make a tradeoff then become a Creator yeah you have to if you want the good life which is I mean materialist very very material standpoint right matal stand some people don't like that and that's fine I think it depends I think if you're working for someone else 40 hours is decent if you're working for yourself then of course you'll pull through um
you're an employee and work for me for 70 hours I don't necessarily agree with that why you can U people there are so many what is that word entrepreneur right A lot of people walk up the ladder I mean don't don't join an infosis then maybe join a smaller startup you do it if you have Equity if you're founding team do it yeah if you are if you think the founder considers you to be top 10 or 15 in the team I think you should push through because a lot of Founders who are good Founders
eventually will give you the piece of the pie which will get you asymmetrical results in life but again it's a mindset I don't think um when I was working for somebody else and during that time I found my gold and they because I was working so much they gave me the best of the projects even though I was much younger than most um so I think um even when you're in a job working hard does um I think not in all companies but if you're in the right company if the founder is Right intentions are
good it helps yeah the bigger question is how do I find such companies because I worked for six seven months in a startup in 2020 and while I worked what I was expecting to get as an equity for my work that I did did not get did not want to get that's way less now 6 months no I joined as like the first person who was working after the founder even then months is nothing no but then it came about me getting some part of the pie okay and what I was expecting I was not
getting that for the work that I was doing I left that but what does someone do to find such companies as you said found Equity career I think Indi is very hard I think Indian Founders are a little glitch in that sense um forign companies easy I mean I've had conversations with Indian Founders who are very rich like you know billionaires on paper whatever as one of the first you should be thankful versus a foreign company 1% 2% standard if you're a founding engineer so um I think India may I I haven't found companies I'm
sure there are companies you could get very lucky if you were an early employee at Raz a pay even .1% a lot um but you know you have to play the odds not every company will become worth $10 billion um so I think it's a little hard to find that balance in India but Indian Founders Indian companies negative because like marketup which is my company has Indian Enterprise companies as well that we work with obviously there are some bad apples but like why is this Sy you you work with both amazing Indian Founders mhm ways
to look at it I'm sure there are people who are bad but um I've been fortunate enough to surround myself with people who are good you make that choice of of what you look at in a a Indian startup ecem of course it's negative right so it's perspective and a lot of people will look at that because it's the was at one point the highest valued and also one of the biggest failures but there are such incredible companies off such an incredible company very successful I feel um uh you are what you surround yourself with
right um I think fundamentally the question that you asked which is how do you find such Founders budy company if a company has already grown to thousands of crores in Revenue they will not give you anything they've already gone there you get a reward when you take a risk right and you also not always get a reward but the risk starts with a smaller company 5 10 20 30 people company a risk starts with uh um understanding whether that company is in the right industry or not right content company is going to be successful then
that's how you take a decision so you have to apply multiple filters judging a Founder is very simple I think uh good Founders are transparent good Founders don't put their uh foot on the table metaphorically they they get down they they get their hands dirty they execute with you um delegation is a lot more supportive uh they work harder than everyone else if your founder uh does not work harder than everyone else and something wrong in the company again fundamental belief Sam I'm sure there are founders who do the opposite and are 50 times more
successful than most uh but I if I were to look a company I would look at these signs and once you see then you place a bet the BET can still go wrong and you will not become a millionaire in a week so don't expect that you probably not do that in like the next two years as well but but down the line um I feel if you play your cards right it does happen mhm I agree I think betting on the founder is the most important thing yeah right I was asking an only this
question that what was your first client and how much did they pay you and so I got my first land on beans it's it's like a place it's like Instagram for designers you you post your work there you you show what you do and then messages if any inquiry comes so I us client um I think we remember we had discussed that so I think she paid me around like 40,000 rupes or something like that and that for just one packaging there and then the interesting part was she wanted a packaging design of a similar
uh design which I already done and it was a passion project which was already uploaded online so she like yeah design shimo so that design was done I just need to put this year and she found you on be hands yeah she found me on be hands yeah I I believe that beans is a very good place uh because the thing is on bance you're not directly selling to any person let's say um you know there are so many other platforms you putting a price on your work which is a very bad thing to do
it's like you're not going in a market and designers price that's something which it's not very ethical according to me so behance is a platform where you show your work you know your people get to know ke what's your style what kind of work you know what's a variety of thing and you have a lot a lot of information also where you're from all that information is there and there are links to other things you do as well so I think that's a nice safe space uh for every designer to have yeah so yeah not
hunt for work on these platforms but present your work and have a very good um look to your portfolio so I give your example at all the talks I gave in terms of being present being in front of people what huge respect for LIPA yeah how was it for you the first client the first client um so I as I mentioned I started very early right so I started with graphic design actually where they paid me like $5 a banner and I was not really that at it yeah yeah it was at FIV yeah so
I was not really that good at it I also did like background removal for $5 and all that all of that um I used to do like templated uh Photoshop and things but that's how I got my first gig like got introduced I was a virtual assistant for like $4 an hour and I did like I think 40 hours a week for them wow yeah and and it was a lot of money because I was just in college and I was like this could just pay me like the entire pocket money and then uh then
but like when I started my agency and everything a lot of my web3 clients specifically the first web3 client was a very big exchange is actually the third Exchange in the entirety of crypto like volume wise I pitched them through Twitter so I had just a like simple optimized like a banner I had U like what I have done and my portfolio there and they had posted a gig opportunity for people and I had just pitched them and I didn't even have like by lines or samples of writing byin as in uh my name on
Big websites and saying that I have done all of this there but I just pitched them with a medium article and saying that this is my writing style and if you want you can like you know take a look and I can work with you on this and the main editor really liked it and she approached me and because it is such a big exchange obviously they have very high editing standards they are like the my first article that I submitted for them got ripped to shreds they rewrote the entire thing and I was so
heartbroken honestly but it was like The Learning Experience from that like I sat down I saw all of the comments I made a separate document made all the notes of all those comments and just repeatedly went through them like where did I go wrong and the next but they were willing to give me the next article also I did not expect that but when they gave it to me and I implemented everything that I had made a note of and it actually came out very well and the editor rote only like 20% of it so
that is you know a success so that was like my first client in the web 3 space and uh they paid me around 15 cents per word 15 cents per word around $150 in thw article yeah currently I charge up to like 400,000 words in $1,000 in article ,000 article that is mostly journalistic articles so the kind of you see on coindesk which is like more research oriented Coes to people who don't know uh coindesk is a News website for crypto so they do like these in-depth journalistic features where you have to go to people
interview them get all these facts and then do like a research investigate sort of piece so there they do pay like 50 cents per word which H which happens to be like for a 2,000w feature usually that's it that's $1,000 and I'm very intrigued do do you think people also two questions do people then unnecessarily write long articles when it's per word and second question is how much how much time how much time does it take you to to do this work right so if a person actually stretches and writes long articles you have not
hired the right person okay okay because people who like have reached that sort of caliber it's it's not about it's it's about how much that article needs so you can end like um at one point and it's just just enough like people stretch because they want that extra money right but in general like once you have that sort of portfolio people do not stretch it's it's usually people who are paid like one rupee per word two rupee per word who stretch because obviously that's not worth their time at all right they need that extra money
or people who just come from the 12th board [Laughter] exam but it's not really about that it's more about the quality of the article the editor will anyways take it out if you write fluff right it is about the finalized so Mary billing like that is only for Coes and I made an exception for them because they are a pretty huge company but I usually charge per article so it's the article needs to be as long as it needs to be that's all it can be like 800 words it can be like 1500 words it's
about getting the point across deted joural depends honestly how well you're connected in that space uh do you have a network do you can you reach out and get that Network immediately sometimes it'll take you months to just get an interview but if you have that Network which I already had you can just like ping someone I need access to this person and then you can get get that immediately and that'll just take like you know a day to set up that interview so I think for me it took me almost U Gathering interviews probably
3 hours and then writing the piece was probably like four but was is possible when you barrier to entry here is Network yes nwork the also the one of the barriers to entry in web3 is because it's a technical field yes you really have to understand the core Basics the underlying principles like isan made that video right it goes much more deeper into that like sort of knowing all the protocols interacting with them it's very easy like the demand is super high honestly like I would at at this point like when I'm scaling my agency
I'm actually having to say no to clients because I cannot fulfill that quality with the people that I have so now the main problem is getting those people who can fulfill that Supply demand Gap now the people that are there who who will always say that they have three plus years of experience they they actually have like writing for other ver but when you see their work the errors are so obvious that it it becomes really really like you know challenging to find person who act a person who knows their underlying basis and then can
sort of portray that across but uh for example like hiring and the person had like three years of experience and they wrote that ethereum which is a blockchain and it is notorious for very high transaction fees up to like a $100 and they wrote in that article that ethereum fees can go up to as high as $1 I'm like very interesting learning here because an 18yearold is going to hear 3+ 4 S but they are not realizing the barrier to entry to get there they're not realizing the years of effort months of work that she
must have also spent building that network of course but like how does web work and what is it all about right so what should be the mindset you both can share your thoughts 100% you want to go it okay awesome so one more thing that I'll say that even though the barrier to entry is high it's also because people don't try like when we turned the web3 cohort that we did so we did a small web3 cohort where we taught 50 people like around web3 we gave them practical tasks where they actually went and interacted
with the protocol and then they did all of the task and then at the end when we were hiring for our agency we could directly hire them because they went through the entire thing they have a much higher understanding than people who have like 2 plus years of experience so it's more about the kind of effort that you put in understanding that I feel like people can learn web3 in one or two months as well if you do put in that effort of course like you won't understand the nuances but the basics should be good
enough to do in one to two months and after that it just gets better like as you train under experienced people as you go and work with agencies or you train under like the person who ripped my article to shreds if you get get people like that who teach you that it it becomes really easy and uh uh Bull Run and everything my opinion there is bull runs are the time to get money bare markets are the time to build bare markets where the price is actually not really that high build what build your network
build your uh portfolio build that entire uh structure of how you want your uh freelancing journey to be your network go to conferences go and explore because bull markets what happens is things go very fast you won't get the time and you'll always feel like you're missing out because this this coin is really really going pumping and going really high and this you'll always feel like you're missing out and you're not there but bare markets are much more slower and really really good to build like it's actually similar to AI for example like AI boom
because Hy if you started just a bit ago I think AI was always hyped like from 2014 15 when the whole thing came the data science is the highest paid job of SF and then it sort of got into the mainstream then Chad gbd made it what it is today Chad I was I've think pre CH yeah yeah yeah things like that so for uh web3 specifically I feel like these Market Cycles which are actually going to get stabilized uh in my opinion because of the ETF and everything that's going on so ETF is a
uh um trading instrument from which is like from the US government and they have released that uh Bitcoin native so a lot of institutional money is flowing into Bitcoin big corporations come and uh invest into Bitcoin because these they start behaving similar to stock markets but cuz we are not at that stage yet but for me bull runs are the time to sort of uh like Implement what you learned in the bare market and not wait like for example 2021 Ka from 2021 and 2023 was like for me specifically that was the time I was
building everything so that I could reap the benefits in this it's not too late the honestly I feel like buun is not here yet it's still not Financial advice apparently not Financial advice but yeah the kind of demand the kind of retail interest and everything that was there in 2021 we are not there yet yeah she's right the kind of uh people that are here the the investor demographic that is actually driving the market right now is mostly like ETF people the institutions and everything you will see what a bulld looks like in my opinion
not should I invest I haven't invested good good question yeah pass it to the we consult consult us no like genuinely like genuinely asking I think I mean if you're putting it for a long term doesn't matter um but generally this is usually the time to sell and you know Downs um rather than buying um Euphoria hasn't kicked in as she said retail retail if retail comes in this market yeah like there's no hype right people don't even know alltime highs have been reached that's the prediction of most big Traders right now um yeah is
when retail comes in but usually this is the time to dump or you know hold do not buy a lot of people are saying that we're in like a middle of the bull run right not the peak but in the middle but of course I do see ke short term there might be fluctuations and that is the opportunity for you to buy when there are fluctuations where there are slight dumps that is the opportunity to buy y Diamond hands is all I saw and I lost 1 lakh rupees I mean all of us did in
the Luna USD tier thing oh you did nice nice and they're back like stable coins are back for algorithmic stable coins are back the cycle so happens every cycle it's like it's the same Playbook every but how does someone get into this field your thoughts she mentioned it pretty well it's you first have to learn the nuan is what is a blockchain why was Bitcoin introduced what does Bitcoin do how does it even work if you understand that then you can understand what are the problems in Bitcoin to ethereum and then ethereum lets you program
on top of the blockchain then you can understand ethereum was very slow as she mentioned $100 fees Solana why are other layer one protocols coming um every blockchain is the same every blockchain has the same use cases people are either buying nfts either buying stable coins or meme coins so not the most legit Ed Case yeah uh but yeah so yeah she she put it perfectly there's a lot of demand for you know even for developers or you know everything else uh but people don't know the nuances people are scared of the industry but if
you stack during the bear beat your knowledge or you know your portfolio bull is the time to just reap the rewards and uh for people who are just starting I would like to add that you can start from a lot of communities that are based out of like web3 is a very open space where on honestly you can get in touch with billionaires in like a Discord Discord okay it's like insane the level of access I have an nft which was air dropped I will not talk about that but I with that I got access
to a billionaire mhm which was like she was there chatting that's all like it's insane level of access confidential okay all right Consulting fees but but do you guys think there is a gap right here in terms of of content like these kind of content are not really out there like I don't know anything about like blockchain or Bitcoin can I finish like where exactly they can go because I feel like this is the place where people get stranded a lot of YouTube influencers who talk about crypto are also really not accurate honestly I get
angry when they talk about them uh because there is so much inaccuracy that like the top Tire YouTubers sometimes they are not really very accurate on what they say especially when there is is a bu run 2021 and all everything was just going crazy and people were coming up with their own definitions but these kind of communities these uh Discord servers Dows there's a super team Dow which is done by atanh I believe u that is a very good uh School Meta School is very good for developers there are uh a couple of sites which
actually help you learn solidity from beginning in a storytelling manner which is solidity is a development language for web3 uh you can also do quests which is like um so crypto air drops so when you interact with the blockchain you actually get rewarded for doing that interaction with the blockchain so there are sites which help you do this through a structured manner while teaching you so that's called there are sites like is also very good I think yeah build space is one of the good ones build space is built by farza uh farza farza he
lives in SF but he's from Pakistan I think uh all layer three where you can do quests l a y e r three the number three there you can do quests you can start with the basic Quest where they teach you what is bitcoin what is ethereum it's more like a code academy style but not you're not really doing coding but it'll teach you like layer by layer and then you get a little bit of rewards for it as well uh Meta School just say you can metas school.so where you can learn development specifically so
you go through their modules and they will teach you blockchain development from scratch and when you finish one chapter you get awarded an nft for it so sites like these are really really helpful Twitter Twitter P lists bow um of the people in the space they will really really help because fep is so fast moving that you will not understand it unless and until you have a grasp from all of these not one all of these um there are newsletters milk road is a very good newsletter Mando minutes is a very good newsletter to keep
track of the markets uh I actually also have like a free resource for web fre specifically for people who want to start like lips. gumroad.com there uh I have compiled a couple of YouTube channels and that and then you can just like people used to ask me what is F3 so I just did that compilation especially during 2021 and right now it's coming back but uh yeah these are some of the sites that you can go and start your journey here first client yes yes I'm also very interested in this oh first first basically videos
Tech 201 11 12 we started broadly or 11 basically frequency during that time um 11 12 exact but somebody reached out through my personal connect Facebook videos WhatsApp WhatsApp basically I could shamelessly plug my videos I used to and a friend of mine saw that video on my Facebook then he reached out to me Chanel and he is looking for a Creator so I then made uh six videos 5,000 each I would write the script I would shoot it I would record the tutorial and do everything the funny part is we actually gave someone a
freelance gig before we freelanced um so as a company freelance but we had made websites before but technically that's agency work and we ended up hiring other people to do things in fact if you go on YouTube you'll find an 11 12 year old video where there's a beautiful Flash animation that uh we got done from this Delhi based animator for our YouTube channel he was also an 11th 12th class student and he said that I can't take money so why don't you pay me things and I will lie to my parents that flip cart
we sent him Global Offensive gaming mouse something like this was our payout to them so individually my first gig was much later um together with the sort of team that we had formed it was much earlier school so that was the start of the freelance Journey mhm job or freelancing in your field what is more lucrative what would you do in 2024 starting out what would I do yeah if you were like a 18y old no skills what would you pick first I would um depends right let's say I'll talk video so step right video
video the video broadly pre then production then post production so pre-production has you could become a strategist so you could tell Brands this is what you should do in video content that's number one then you could become a Content writer or a script writer right then you could become a planner there are line producers producers Fields right so this is pre all of this is before this will be the person that's all pre-production that's a very very lucrative skill then production is this production has a director production has a dop shoot production has a light
man a gaffer these are all jobs on set that's production uh is again there are many tiers of a job you could uh start like I started by assisting people back in the day and then moved up to being a director director is the usually the highest paid on set apart from the producer Joi usually then there is post post is where the noise online actually is which is design illustrations animation editing um VFX um sound post production Music Creation all of that um noise is is because it's the easiest to get into why because
uh you could do Post production remotely also very easily production and even pre-production remotely but a lot of them a lot of the higher paying gigs demand you to be on set um so now if I had to start first I would figure out what interests me the most uh the ability to understand these three is very simple you Google you know we have a thing in ow we call it jfgi uh just Google it I think a lot of things are just a matter of you being able to on a very person assistent level
Google any tip to Google like yeah any tip to Google is uh uh just uh be specific of of what you want but specificity comes when you have some knowledge uh just be persistent you know my biggest problem with people who are young today and I voice it out very often is that there's a lot of impatience the gold you have dig deep to find gold right that's luck that's not a process so my only recommendation is be persistent per it is fine to read 10 articles which are bad right at least you'll understand something
then find the 11th one um anyway coming to the point so you pick this understand what does it take understand right so I started with edit because of that I had a computer so I was fortunate enough to have a computer started with editing so that's the number one thing second would I do a job or freelance it really depends upon um like it multiple factors my ability to take a risk can I over the next one year go without making nil money then I would freelance um if I don't have that risk- taking ability
I would do a job right um second am I comfortable doing let's say video rating as a skill plus selling it plus managing the client plus doing accounting work fana dkan and all of this then I should freelance but if I love what I do if I do not want to be this person but get very good at one one core skill set then I would do a job so there are many filters it's never a right or wrong answer different people different things suit them when I began um I freelanced because I could afford
to freelance I was young I could take a big risk my parents didn't NE necessarily told me which meant I had a lot of months where I did not make money in fact hell a lot of months where I was losing money why because when you are a freelance you're pretty much running a one person startup which has expenses as well that comes along with it so it depends so basis that I would then choose jobs re money little later uh that's why freelance seems lucrative quick money but initially jobs actually beneficial it gives you
the first 3 four five years I feel if you can't take a big risk do a job understand the mechanism make connections and then you can always move to freelance you can always you know and then lastly uh if you're freelancing then forget a 40 hour work week I truly mean it there are Freelancers there are two three Freelancers online who teach who talk about work life balance I think that's if you are an entrepreneur if you a freelancer you may achieve work life balance after a point of time but to expect that on day
Zero or even day 100 is ridiculous I mean props to you massive respect to you if you have been able to do it but if I were to recommend my younger self I would never recommend my younger self in way I think uh if growth is your biggest target if you have chosen freelance then forget weekends for some time and that sometime could go as long as 2 three years forget stable income allow yourself to be very much okay with ambiguity I'm telling you even at this stage I speak to so many larger agencies which
are doing 30 40 cres in Revenue they're like yeah aush we we not breaking even this month oh so it is not easy to live in that ambiguity that 20th of the month is there salaries will you know will go between 1 to 7th in a usual company in the next 10 days I have to turn a profit so this is what I would recommend a younger person interesting what would it be for you I'm just like thinking whatever he said so much so much value in whatever he's talking about well basically he's saying that
there's no world in which a person can automate their work with chat GPT or AI or something that can enable them to work maybe 10 hours a week and then make similar amount of money but not at the beginning yeah not at the beginning yeah so that dream that is sold on to them is not as real or has like a small TNC applied to it it is a right dream just takes a lot of time to get there like I I don't like IM Mani I have a very controversial opinion on that guy because
that guy tries to sell his lifestyle to somebody in a in a matter of like a couple of months a client your first month is going to be your 10K month no it's not going to be your 10K month you know yeah you can that dream is very much possible it's just that it's very difficult it takes time and just because two out of thousand people got there fast does not mean that's the norm surv Survivor so it is good to be optimistic but not to be delusional that's true and I think the people who
have got there also have gone through ups and downs and that the growth is not linear at all like for example for our agency also I told you we had like a multi-purpose like General content agency where it was volume at scale which we had to wind down what about those people we had to slowly wind down we had to slowly cut people and that was a terrifying decision to make and terrible decision on them as well but we knew that we could not sustain that and that's why we scrapped the entire thing and built
a new agency from that and obviously in the beginning we started freelancing because I truly believe like as an agency owner you should be responsible you should know every part of your skills so up you can get in and you know fix things but um I I do sincerely believe that at least one of the co-founders should have some knowledge that's how we start yeah core skill SK core skill set sorry uh so for like for writing for specifically I can take over for Anish can take over the Community Management aspect of things so at
least like when our people don't are not available or there's an emergency or there's a crisis or we don't have the bandwidth we are we can take over and fill that problem and then maintain that client relationship so again like closing down that agency building a new one starting all over because that was more at scale this was more specialized the kind of skill set the kind of hiring that goes into it is completely different you have to learn from scratch again so doing that is like you only see one point where the person has
become successful but what about the Downs the complete zero and then going up again that also happens right so gum founder he says something very interesting s a band should be run by musicians basically but the most interesting thing is a lot of companies companies I'm sure are the founders are they did not know the Cod discipline they were just Hustlers espe especially but I know people who are who just are Traders but I do think at one point they will they will need to learn otherwise they will get eaten up by the other people
as well maybe but then then I get proven wrong this is the example of Steve Jobs and Tim Cook right like Tim Cook is not the Visionary guy that Steve Jobs was but he was still amazingly good at Supply Chain management which is what they needed at that point in time point that is what got Apple from where it was in 2011 to where it is today yeah I was asking you anik job or freelancing in the world of design so what is more lucrative and what should people go with okay interestingly um I haven't
done a job okay I've only done like three internships one was there in PWC one was and you still in college yeah yeah so and the other two was very like like startups okay like very like early age startups and those were like me media companies or like digital marketing agencies and interestingly the third startup which was there I was trying to leave the startup because I could see potential in my own page and my own skill set so I was like okay I think I did like 3 months I think I'm leaving the guy
didn't let me leave he's like I'm going to give you a blank check you put in whatever amount you want salary every month and I'm not letting you leave amazing marketing yeah yeah wow uh so that happened and obviously I had to take that decision of leaving the company because um I really wanted to explore what I can do okay and then I started making reals on Instagram and then start doing so I would say if anyone wants to get in the space of design um it's very important to because design is a thing which
you can't do alone it's it's something when you want to go into large scale it's something you need a team you need to have good communication you need to have good project management skills Team Management communicating with your partners and people who going to work with you so being a freelancer becomes very lonely like you're talking to clients but you're not talking to other people who are working with you you're the only one working with yourself so I would say I advise you again aush said to build connections uh when someone has a not not
a lot to lose do job uh you can you can uh learn so much in uh working in startups or in like the big fours and stuff like that and then you get a structure of how things are working around what the manager is doing how you have to report to the manager okay okay so you get an understanding of what's happening there and then you can sort of start freelancing the the reason why I did not do a job was because uh maybe it was a luck for me or something like that because started
getting a lot of traction on Instagram because of that I started getting a lot of clients and I had to cater to those clients like till day I get at least like 15 20 clients a day so like and I can only close about like 1 or 2% a month so and because of that I have shaped into a company because as a freelancer I can't cater to so much inbound which is coming and that's purely but just showing my work on the internet purely based on that he was telling me his onboarding strategy what
what is it so I'll tell you how it works okay so I have my um there are two three ways it happens I have my website website P there is you fill like your name what you want and what you looking for when you send that that email comes to my inbox and I copy paste their number on WhatsApp up and send them a high when they see their my DP they could be excited oh he s texted me I can get a higher person and do this logistic work but I'm doing at Sam I
wanted to have that personal feel he he cares about us he's talking to us directly and then I make a group with part and then they both connect and they take it forward so I'm like the first person then part and then again I come to the picture that's what I try to do amazing amazing this is very good this is very this very unscalable it's something which is working for me I don't know how it's going to go on later but um yeah matters yeah how do how do you do it like how do
how does the client come to you um I'll first comment on on this thing it's very nice to do this because a lot of uh like people for a lot of reasons come to smaller agencies because they need people who care like when when an agency grows it's not because the founder is evil but the founder will not have time once they're handling 200 people which means that the they will not get there's a high chance that a smaller client will not get attention from a top guy they want me to tell them but a
smaller client get can get the founders the founder of a smaller agency attention um and usually agencies Founders smart is a good example super smart guy very good at design um I think that that it really helps it's unscalable uh but good to do unscalable things in the beginning in our scale also um I don't speak uh but my number is actually very easily available um and people can reach out to me if they want to my email is very like publicly available I reply to all my emails if I don't then the email is
bad uh right but any client who reaches out to me I have a very good essence of who is reaching out when now ways of reaching out are very simple uh we don't reply to instagramm right and non serious clients we are very disciplined and serious about our work creative office is not a land we very disciplined which means I also expect the client to be disciplined if the client is not on time we take that very seriously and we pass on the feedback you should have been on time feedback so s similar is the
case I only look at people who formally fill a form on email or they email us directly we have we have an email called BD media.com so that's number one and number referrals people are very kind we don't have a sales team but I know a guy who can do a job for you so we have been fortunate enough they keep supporting us and then third is outbound outbound is but whenever it happens then of course the line of connect could be WhatsApp Instagram LinkedIn or email whatever so this is how it happens right now
got it very interestingly you know um I've not known him for a very long time but I've known him that he is a guy who very disciplined and that you know reflects in how you run your company and what kind of you know work you do so it's very interesting to see that also like your nature your personality reflects on how you work how your team members work how you build your entire company and how you work with clients I want to come back to this part like how do you reach out to clients and
on board them but before I want to like finish off with this this question job or freelancing for developer or as a writer okay um I think pretty much opinions remain the same if you're okay taking risk then freelancing is more lucrative that said um if you want to get equity in a company um then you know full-time join G as a founding engineer or as an early engineer get some equity and you know grind because that can be worth a lot um it's risk reward pretty much the same as you know any other Niche
um but yeah early in your career if you don't can't a lot of risk then just get a full-time job the only Nuance here would be you know at the very least don't restrict yourself to you know an on-site job a Fang maybe try for remote job developer developing is one nich you know it's more lucrative to work for people outside India than than India um so if there's one thing you can take from the podcast the PPP is you know pretty lucrative if you're working from India yeah PPP is purchasing so I know a
lot of people who are working in like top te companies and weekends as a developer projects that is very common pretty good strategy that's thing that people fulltime half of top is that half of top is full-time employees working in Bangalore and you know full-time 40s 40s 80 we but a lot of companies are not okay with that a lot of no one tells no one's okay with that no one's unless you are not working with 's direct competitor then you can freelance on the weekend but it's it's also very hard to tell for example
the editor who was working with me for my videos for 3 years at a stretch he just worked with our competitor without even our information we only got to know it because the client of that competitor is followed by my manager who works with me and he noticed same edit and he was like we asked conf that that person reached out and I worked for him and now I'm like by I gave him a full fulltime offer he rejected that he went and worked with that other company now we have also found three four examples
of people working with our competitors uh you confront people it's painful sometimes you don't sometimes you let Let It Go but we don't we I do confront and because then what do you do then yeah it really depends right um you have to understand why the person did it were they unhappy at the job did they need more money is there some other problem genuinely needed the money it's important to talk to the person if the intention is to if I see in the conversation this person will just leave any time so might as well
just let them go right now but if it's if there are issues which are deeper a lot of people don't freelance because of money they also freelance because exting so there's one example that happened to us about a year and a half ago 2022 start actually um this person was not getting enough good gigs with an and then he showed me his work he's like this was the first time I caught somebody doing freelance for a competitors and I'm like this is amazing work why do I not know of this so I realized a uh
inefficiency in system ke I am only not able to acknowledge and understand the incredible talent that is there in my team so it made us have a culture shift and now uh now that guy doesn't work with us anymore but he did work with us for longer than that time and during that time we gave him a lot more gigs so reasons it's not just one reason makes sense makes sense I think what you you know like also trying to say that your employees you should treat them as humans and not machines they are people
they are your team they're working with you together so keep close with them of course when we had a smaller company like the other company that I was talking about we actually had a lot of culture where people used to go and work at other jobs and then come back to us because they loved working with us we had like a lounge where people would like randomly like you said right it's a creative company but you are a disciplined but we are very small startup right so we had like direct connects with employees so we
used to chill with them we took them to Goa every all of that so that actually built so much trust that people didn't want to leave us at all a lot of people from that company actually transferred over to this one as well because they just want that we want to work with you no matter in what capacity even if other people are paying them more they want to work with us because we give them that flexibility they like working with us but discipline does not mean you you don't have of course of course disciplined
is there's a time to have fun and there's a time to like when completely like Gua for example when we when we went for our Gua off you enjoy you when you come back so I think discipline is we were discussing right yesterday I was just chilling but if I'm here I have to be here I can't be just because I had a lot of alcohol I'm coming one hour late toan's podcast of course completely agree discipline is also having fun in discipline and for some people it's sounds restrictive it's not actually once you get
a hang of it I feel yeah I think it's like a fine line it depends on how the founder implements it so if you say that it makes complete sense like you know not coming on time because of alcohol and everything but if it's like more restrictive in the sense that you know you're not allowing that person to have a off time for themselves or all of that that doesn't uh correct that's not right think sorry I think people and like especially employees should understand that what discipline they are going to follow follow it's like
it's good for them it's not like you know that it's only good for us for the company but it's also good for them because if they follow a specific discipline or specific routine they have they'll have enough time to maybe do the other freelance gigs or maybe you know learn something new as well so they should also like understand key if someone is telling you ke you have to be a little disciplined you have to follow a system so it's for them it's their beneficial but discipline now people confuse discipline with rigidity people confus discipline
with the Authority in fact some of my most if you meet some of our team members on the face of it very chill laidback relax that doesn't mean they're not disciplined disciplined is getting done disciplined is I was taking time as an example I don't mean so discipline definition discipline at the end of the day is are you a proper way getting the job done in the time that you are supposed to do it and at the Quality that it is supposed to happen right and if all of this is happening then you live your
life the way you want to but discipline rewards everyone so very important to understand that discipline is not rigidity when I for that day then you need to be there at one day now that 10: a.m. could be 1: p.m. could be 9:00 p.m. could be 6:00 p.m. also right that's a very good line discipline rewards everyone yeah what was it for you like for getting into writing as a field should someone go for a job or for a okay so for writing again it's very similar advice that I would give where you at at
least have like a six months fund or something before if you have a job then before quitting that job you at least should have like a six months fund that you can sustain yourself and have that time to experiment uh but I do think that for me uh what I did was a lot of it was done through college so I had that time through college and that's why when I did go for a job but it was actually mostly because of my parents they wanted me to have a one-year experience on my resume and
I was happy to do like this coding thing which I did like coding so I I was happy to experiment and learn but uh I couldn't wait till the one year was over honestly but I like for writing specifically I would say um it's it is a creative field you will get feedback no matter you like if you are in a job you'll get more direct feedback immediate feedback and you will improve your skills way faster but in a freelance space also you can give provided the client is willing to do that freelancing that people
H like understand like unless you are going for like like a startup who not paying you much they understand that the kind of writing you're going to do is going to be high quality they going to pay you high so you have to deliver that kind of quality and that's not going to happen from the scratch from the beginning you'll need some mentorship so I feel like internships are a good way to go in uh writing in web 3 if I say if I uh transfer that to web3 specifically I would say everything is mostly
freelance only it's all contract jobs like full-time jobs contract jobs mostly it's hourly so web 3 it's more dynamic in that nature because even the company doesn't know if they're going to be there in three months but uh depends on the company of course if they have raised funding if they are multi-billion dollars like some of the companies have work with our billion dollar companies so they I know that they're going to last and my retainer is going to be there but for new new projects new things it's very easy to start because it's decentralized
you can raise money pretty quickly with the community because there is that hype so a lot of projects do not sustain but uh if you target the right kind of uh people and the right cont ofct Founders they do sustain but every job is mostly a contract job so there's not much difference makes sense next part that I want to talk about is portfolio and getting clients you touched upon how how does that work you also talked about it but har I want to know from you as a developer how does one create a portfolio
that actually works shows the skills that you have and how do you get clients I think um for development it's fairly straightforward just maintain a GitHub I don't think portfolios matter I don't have a portfolio never had one um I think it's just hyped portfolio helps anywhere it might actually but I for sure know GitHub is something people look at because you know GitHub is portfolio yeah you could say that GitHub is you know it's all your code out there that you've been writing it's very similar you know you don't have to put it on
a website it's already there um I think that's where you should focus uh most companies you can just point them to your code and you know they understand you know how to code a lot of times you don't even have to interview code already open source um the best thing you can do is you know uh be active on GitHub and by active I don't mean you know contribution make good contributions um and you know if they're open source everyone can look at them and that's the best filtering criteria I feel mhm but what about
presenting it presenting your code in a nice way I don't think development doesn't matter too much um presenting your code in a nice code should be written well but you don't need a pretty website to put it you don't I mean front end development of course yeah but this is mostly for backend development both I think even for front end uh people will look at the code U the developer isn't expected to you know design if a non- tech person is hiring uh a develop hiring a developer still they wouldn't expect the developer to know
how to design um so they weren't creting them on their design but they them of course if you write creating a website for a client most probably there is a design that you're following anyways but you will not be judged or ever expected to design as a developer unless you you're joining as a designer plus front end um but if you're a standard developer you're not expected to design You're expect there's a designer in the team you copy over their designs and you know code codify them um so I don't think people critique based on
that you can always uh see like show the end product as well with the designer and then have a portf with the end product 100% yep like how do you get clients few ways one is you know Talent networks top is one there's one called Brain Trust there's one called gigster there are many platforms this is a very big Market you know connecting companies in the US to developers in India um that is one then there is the upwork Fiverr W Niche uh okay you know you are pitching clients directly versus someone in the middle
pitching for you and then number three is you approaching people directly on Twitter I think Twitter is the best place to you know approach companies because you can directly talk to CTO um and you know have a conversation Founders are very reachable on Twitter um person talk compies found Twitter with almost very minimal followers so if you DM them they will reply and if you offer them you know you have just started out you probably haven't raised much you've raised whatever byy has given you I'll join you as a founding engineer for 50k us plus
1% Equity because I'm joining you so early even though I'm from India um but you know I can still develop right code at the same level well as Engineers you'll hire from the US for 200k um I work in the US time zone problem that is one thing you have to you know do you okay with huh for sure EST at the very least with the PST PST means you'll sleep around 4ish PST is pafic pafic time Pacific time EST is a little more west coast East Coast most companies are in SF so pstd um
that's the best path directly but you know the step step one because the thing about coding is it's not as uh barrier to entry is high it's not like video editing video Ting at least you know you can get your first client with a janky video as well very quickly yeah you can't do that in coding um there's no you know easy gig EAS there are always good companies and you know good products so there is a good 6 months to a year you'll have to spend learning your vicey trick amazing in fact we teach
the same in our course I'll tell you what C reach out there's a bigger problem in finding a client who should he reach out to how ICP your ideal consumer consumer Persona who is that and how do you find them ideal customer person Founders now what is the best way to uh get the emails of those VY Founders within the next 15 minutes right so there's this thing called LinkedIn Boolean which I use a lot very very very easy to type vce seen quotes and then founder it gives you the list right but I'll tell
you another like two three tricks that you can use to find especially in digital nich I scroll through meta ads Library a lots libr so basically meta or Google it is public transparency I can see if you are running an ad I can type in the name of your page through which you're running an ad and I will see all the ads that are live right now so one thing common in our business that I found and this is the um for resarch paid content this is literally a module in my course but is what
you're looking for all ads and then you can either type a keyword or the name of the company let's food as a keyword I will get a lot of these ads caption food title of the page food and I will know all the companies who are running ads now this is there's just two things to me number one if somebody's spending money on running the ads that means K digitally Savvy that means they are looking for people like anik me you um right uh even coders for example landing page you can pitch second thing that
I see is I filter out all the companies design edit style right uh these are the companies who you can then pitch guys you're doing this bad you're spending money why don't you get a better Roi of your money now look at the skills that you can sell here she can sell copyrighting to Those ads better copyrighting he can sell design to those folks so when you're starting out this is a great way to get smaller companies this is not a great technique to get a I don't know razor pay R however it's a great
way to get smaller SM SM smmes to become your client M um so this is one trick and technique that uh you know I used to use a lot in fact I still tell my students countless companies who are doing terrible work at edit design and if you're starting freelancing you have to make your first 10 20 30 50,000 Rupees do it through this so that I usually focus a lot on upk success and I think it's a race to the bottom we'll talk about that you telling about that so I don't believe in those
platforms too much I'm sure there are people who have gotten immense success I feel direct Reach Out Cent retention is much longer and I think that that skill is very very helpful to be able to directly reach out to somebody and close them so regardless of whatever you do what has been working very well for me and my company is creating like this cold outre workflow in which we have a tool like instantly or uh Apollo and we find out for example you were going to Mumbai last month to you were like you want to
meet bfsi companies because we already have a couple of bfsi clients we were like let's explore this so we reached we created a list of all the companies that had a YouTube channel but but not optimizing on it so we made that list and we got their emails all the people working over there marketing department we just clicked on all of them shot them an email and uh some of them replied we got seven meetings done and that was a good starting point for us so that has been very effective Word of Mouth marketing works
but it's also not in your control correct you can only do so much y then it is just about the coincidences that end up happening which do happen a lot but still not like in your control it should yield some traction so has been working out very well it's also um sorry to yeah please goad it's also also your like quality of work you're doing good work you'll get good work as well and you know one one interesting story so I think like a month ago I had made a re 5sec reel where I had
followed a trend if any brand comments on this video I'll redesign the logo for free so that got like 18.5 million views and it got 10.6k comments of Brands and I have screenshot proofs of like 50 followers of mine who saw the comments like pitched to that client and got the deal also so like almost like 50 Freelancers got G because of his comment section so basically every weekend they should go on your Instagram and wait for you to upload that video amazing it's crazy like how things can work there there's multiple ways you can
like get clients like and for you getting clients is primarily through Instagram and the qu you're putting out yes a lot of uh by like word of moth as well a lot of them yeah sometimes you don't realize it because when they reach out to you email P you don't know how it came from if they directly reach out to you email P how do you know it came from if it can be like yeah you can ask that that's one thing you can ask and get to know but instantly you don't get to know
but because uh when it comes through the website you know okay maybe website bio link website say they reached out to that so you get an idea and sometimes you directly just get a message on WhatsApp of nowhere and then you sort of understand K okay so a lot of word of mar is there then um yeah emails and stuff like that and for portfolio you've talked about beans beans is LinkedIn is also a good place uh to get clients I've worked with this brand called hr1 it's I think CRM management uh like company they
they manage um employees of like companies which are went 20,000 to 40,000 um so droom and like a lot of these Brands and Logo change and the guy his name is Karan he gave me like two days to change a logo for this such a multi-million dollar company so and I did it in two days and yeah it's live and you charged for the product and not per hour no no I don't charge per hour I don't do it in design field per hour is like something you should not do at all you are you
are you are being criminalized for Speed you are getting penalized for having good speed in people don't judge on that I meaning people are not as finck you know it is per hour it is per hour thankfully companies trust coders I don't know if that's the best thing to do when I've freelanced I've you know increased hours from time to time thankfully it's you know yeah but if you know because if you're let's say someone is not paying you $50 an hour when you feel you're worth $50 an hour you charge them 40 and you
know bump up the hours a bit fairly common I'm not saying it's ethical I'm saying it's you know fairly common um if the client is you know a little it's not open to lot of people are like in the end development is one field it's very hard to quantify time there's no way to justify it um yeah I've heard this you know you get penalized for being faster um I think when you reach very senior levels is when you cannot do this because you're charging $200 an hour sometimes as a developer to you know you
have to make sure you don't get stuck in a bug that's taking 4 hours that should not um and even if you do you don't charge the client then people are themselves sensible enough to you know either decrease the hours or at least not spoof the hours video it's useless mhm project I think coding May uh from what I'm learning today is per hour makes sense run away from per hour um always deliverable based pricing but is it per minute usually I will charge this that's a that's uh some people spend months in just one
minute of Animation some people do it in four hours so um video type of video also really matters so that's deliverable based M Mak sense I had such an optimized workflow of using the right tools the right templates the right speed the right process and I was faster than other editors in fact but per hour I think broadly International clients lifetime um so I feel deliverable is amazing Define the only Pitfall is Define the value of changes when will I charge more so that Clause needs correct what counts for a revision what does not if
you charging me extra as a freelancer for a mistake that you committed that's not a change so even if it takes 10 changes you should be do doing it for free right you should be paying me for wasting M you know um you know I wish um sorry to interrupt there is in my contract there is literally written unlimited changes I charge I charge 5x of a normal person charges for a logo but I give unlimited changes that's amazing this is also see but but this is amazing right like he has defined a boundary that
boundary could be unlimited but you need to unlimited sounds crazy D yeah it is unlimed because I know that the clan does not have so much time to spend with me also he also come for a completing a project he will complete it but I know it's all about maintaining good relationship because he will recommend his friends he will recommend his family members so low playing clients you can get five high paying clients also so treat that as you know as someone CH you can do good work you know charge higher but give them don't
give them this extra because creativity goes there you know all your whatever you have built over the years it all goes there because whenever you want to try to build relationships P relationship matter that's why money is always something I tell my manager talk about I only talk about okay I think it also depends on the kind of client right like how much time they have you are targeting premium clients then obviously they will not have their time is worth quite a b there's this one web3 client I've just started working with he thinks his
time is worth like $10,000 per hour or something he doesn't come on calls with us because his manager usually comes and he just like delivers the fin because he doesn't have time so again your clients who are willing to pay that premium to you they a trust you B your quality of work is very high C they genuinely don't have time that's why should get into web 3 because they clients $10,000 I mean that's a hyper Bowl obviously but he does think his time is very valuable he doesn't come freelancer is to be better at
your work that's so true these are all micro optimizations in the end the main thing is that what cause outs returns sales matter but people forget that client acquisition is a lot more expensive than retention spend time money resources on retaining clients course because acquiring a new client is very expensive because it requires your time it requires you to understand somebody else's context retain clients it's even if you have to reduce your prices give them something extra extra deliverable they retention is always is a lot more valuable than acquisition and sales for you what what
does it look like so for us lead generation like in the entire sales process what we just spoke about was lead gen which is finding a company to reach out to writing a cold email message whatever or what he does which is people reach out to him because he creates content so once this is done you have the interest of the person now the the mistake that I see too many freelance gurus or people or online videos talking about is like B offering price no get the person on a call yeah so process is very
simple process is a discovery call uh then what I call a sort of digging deeper call and then a closure call right so Discovery call is me understanding reement I talk about what I do we talk about all the things that we can do for them all the things that are relevant in their problem statement so filtration happens if everything is relevant budget fit then we go forward in the second meeting we either take questions or we um exchange exchange pieces of information which allows us to create a proposal proposal come back to do this
task I will need 18 hours or in our case to do this task of 50 videos I will 50 lakh rupes um there are another type of proposal where the client demands some ideas which is very common in Creative Fields they're like okay we'll give you one CR worth of contract give me proof Pro huh to in that case you have to not only show your portfolio but also create a pitch a pitch which is relevant for them but let me give you a mood board let me give you a sense of what it'll look
like so when you have to create a pitch which is a lot more detailed this second is very helpful which is digging deeper because Discovery Comfort develop but after you build comfort then you can dive deeper you can ask questions which they wouldn't have answered on the first call and then there is the third call which is the closure call which is where you present your pitch present your proposal negotiate close and then deal done so this is the usual process that we follow that I also recommend following in some case you can remove the
digging deeper call requirement you're like hey can we go on a quick 15minute call let me walk you through the pricing let me walk you through the terms of my work if everything works out negotiate and close the deal and this all should be video I'm not saying but everything should be a video call it the amount of um Rel sales or in general relationship don't don't run after quick money any agency by the way only needs 10 or 15 clients to change their life right so relationship add a lot of value in their life
that's why I recommend video calls so many people in fact there's an agency I really like the founders young agency making tons of money Cera it it offends me every single time it is bad it isad uh you know presentation the way you do things uh before you sell after you sell the only thing that matters is your output yeah and when the reason I say this is if anik has to now offend the client when the client is sesting bad Chang if an says he should say that because after you have sold then everything
stops mattering then what matters is how good your work is right so of course delivery so this is how we sell then the service delivery happens and then project closure happens one thing I'll add on to his point is what I focus primarily on is let's say I have four deliverables a logo a brand kit colors typography and when the project is closes I get on a call and surprise the client with an extra deliverable and always overd deliver so they never ask for logo animation because it's very pricey in the market we do it
for free we overd deliver that client and then they are very extremely happy and you know they they it's a happy ending so they always recall that he did a fifth thing for us so continue did the fth I did the fifth free thing happy ending happying sorry sorry sorry this will become a good moment bro should hesitate but do you agree with that like how does the sales process work for you both of these niches and I work with a lot of people thumbnail designers editors they're very different whatever he's saying exact same story
they were very sweet the sales process and I listen to them because they're good at what they do that happens development is completely different you don't really worry about retention usually you don't get fired unless the company's you know going bankrupt you don't have to worry about you never uh you know there's no sales cycle there are interviews there are three four standard interviews you go through them company hires you so it's very different from you know creative Fields U and yeah the only thing to keep in mind is there are standard interview processes you
prepare for them that's where that's why there's a whole industry on you know teaching how to crack a coding interview because that's the process there's no other Playbook very different freelancing as well coding freelancing yeah there's no you don't have to you know sit on a call and sell that's just one you can look very ugly sorry that's just one call right that's not rounds of coding interviews oh uh exactly there are there are there are coding interviews I think even for freelance I mean there is no negotiation or like things that you do negotiation
happens with an HR directly when you go through all the rounds everything is done yeah HR comes on the call they're pretty trained to you know get the least offer out of you you try to get the best out out of them but what do you say then enact that moment depends on you know what stage you're in if you're a senior engineer you just throw throw your V I currently make X I need a 30% raise if you want me to move move um if not how do you decide that it's 30% is there
a math to it or is it more this is what I feel I deserve you know my it's been over a year I don't have a cliff anymore My Equity is getting vested every month you want me to join your company whether there'll be another year of Cliff so there needs to be some extra for me I've seen 30 40 I mean this is pretty common 30 40% comp at least during good times you know funding everyone will pay it now and 30 40% is I feel is a decent number if you do that for
like 3 4 years or like 3 four companies that's almost like 3 4X and then you sort of reach a ceiling there there's a ceiling like coding is one field you know youing if you're working for Indian companies probably one CR 1.2 CR for a 40 Hour Week um you're working internationally it's contract work you're saying no no India prop no proper compan like Bangalore companies a lot of my friends 5 years of experience if you graduate from at least you graduate from CS degree most of my friends even working at Google Facebook are making
close to a CR on site if you're doing remote work us companies 200k is fairly standard for a senior engineer cash equ 1.6 CR 2 CR 2.5 got it this is mostly like fulltime contract work though right what about freelancing what about juggling two to three projects at the same time like for example in web you can have that smart contract development and NFD project NF development that counts as a freelance project corre correct so what happens to that I've never done these you know some made for example you know help someone launch a token
yeah I've never done that I know it's a lucrative feed yeah it is I know people charge know so meme coins are a thing I don't know if you've heard of them Reddit was iping and then Reddit memein which did crazy well yeah so but that was like an example there are similar projects in tech companies also like smaller companies companies more definitely but then like uh for these small small projects like for a freelance developer ideally they should be doing like three four projects at the same time right you can do that being full
time as well right you can be fulltime in two companies um sounds like burnout but it depends on the person I think Tech is one field you know you can easily officially log 80 hours but only work 20 I've done that many times yeah that is true coding you it's very hard to quantify if you're a senior engineer I love your honesty yeah I've made a video on how I you know one month I did 100 hours at least I logged 100 hours of course like no human can work I don't think we possible but
you know if a company in the US is like $1 50 but you know work 20 hours but I mean no you just need to be able to make that person understand what you did might be a small thing but make it big for the other person that you know you have done so many things that's a very common in coding yes but uh ideally shouldn't be but yeah I feel very like it's very anxiety inducing for me to ever be you know video editor because I have to keep showing impact videoing a lot of
people in big te build products that never get released internal it's a very lucrative feeli to you know chill if you want to um that is a typical thing say you ask our Tech bro in the I'm working on an internal tool for developers exactly that's what a lot of coding is so but this is like fulltime for freelance coding small small projects like I said the one the token launch or a Discord bought so that is like one individual project that you can charge per project for even when I did like automation like python
automation for quite some time and that was also like an individual project like an end to end project that I had to write the Google scripts and everything that it was also like I think I charged around $200 for that project I was pretty young but um yeah so there are like small small projects in coding itself as well it depends on what the company needs from you do they need someone who's like a founding engineer or fulltime on the company or just they need like a small project done that's also one more thing writing
how does it work yeah sure so lead gen I want to actually talk about a little bit more so one thing that I really like in Legion is you have to go where your target audience is hanging out right so for example he said that U is comments May there were so many people who actually had that need and that's why people when they reached out they immediately got that so I feel like when you have your target audience very Quantified that's when you can find out where they hang and that's where you approach them
so for example if you're a CO Creator or a CO coach or something you can go to these website like say school.com or something so these people are paying school to make their community like you know live all the time which means they have money right so you can pitch them and that will convert very well uh similarly people who have Shopify websites they are paying Shopify $29 per month so clear uh like qualification right there that they have the money and you can pitch to them uh one more thing I do like is testimonials
where PE like some coaches have given other coaches testimonal that they have made this certain amount of money or they talk about it in the content that is qualification right there um people who use like premium tools that is also qualification so I feel like all of these lead gen methods I could write a book on lead gen but I have tried a lot of different Legion methods over the years I think for me Facebook groups started my entire thing like Facebook groups and it works it does work it depends on the group what do
you do like let's say you get into a group what do you do next and like what ofp you can make content that is authoritative content or you can pitch to people who have problems so Facebook groups are communities where people ask questions okay so if you can answer that question in a way that shows your Authority and how you can help them people will automatically DM you so there was this one uh Facebook group comment that I had actually replied to like they had a question and I had replied to because I was at
that time I was offering SEO services so I had replied to with a result of my own and three others reached out to me because they saw that result okay so it's a lot about answering those questions if you're not making your own content or pitching to people who have actively posted their gig requirements that's also one more thing Facebook groups um uh Twitter Twitter outbound uh Twitter uh that he said that that is a really Founders yes dming the founder I usually go to like size like crunch base or uh for crypto there's a
specific site which is crypto rank I believe which like showcases all the funding for that specific sector and then once I have the funding I can go directly and talk to them as well because they immediately looking for Market and uh LinkedIn also does pretty well so these three channels are really good earlier I used to do Fiverr and upor I did find some really good success I'm probably uh that was when we were doing the general purpose at scale agency a lot of it was actually coming from Fiverr and I think we clocked like
150k on that platform what works today on Fiverr what works $150k yes huh over like a couple of years yes service offer writing H writing mainly but writing for different different n or different different gigs there with different different uh yeah but honestly the pricing like you said it is a race to the bottom only volume game will work and chat gbt the volume game will slowly die die down but there are people I know who do make quite a lot of work uh like you know a living from upwork and fber upwork is better
in the sense that once you have that review sorted like in the beginning when you have a lot of review a lot of qualified inbounds start coming to you Fiverr is more uh you know it's in the name Fiverr right people just categorize that like you know $5 F so the least uh the cheapest gig that you can is $5 that's why5 it has branded itself it is desperately trying to break out of that branding but it is still like people have that perception yeah I'm working on something with them oh interesting BR H brand
de something yes you were talking about writing this is more interesting though inter because a lot of sales is fundamentally getting attention if you have the attention of the right individual um you won't even believe me but um to get a gig from yes of course technically Cent acquisition cost and then he's making more from the first gig itself from us and I I will add on to that like if you are joining a course or a community people always that the course is not valuable enough this that enough but what you're not realizing that
all of the people in the community are your act like if you want to sell something similar or you want to have the skills they are actually your target audience when you build your creator like for video editing for example a lot of these video editors themselves will have overflow of gig and they will need people so establishing yourself in that commun that Community itself becomes so valuable that that pushes you forward for example when I joined sahel's freelance 101 right from there I actually got access to you as well gu it because sahale introduce
me to you oh I'm trying to no but um uh a lot of people um do work and post online tag the founders tag the CTO tag the that's visibility right there because you have shown that loyalty to them they will repay you the favor as well so it's it's more loyalty is the right word because you've not started working or anything so I don't I don't think it's loyalty I think visibility right I mean rap I'll start with what I want to ask what is a AI tool that genuinely has an application in your
workflow as a designer I would say that I'm something I'm building on right now I'm remember I told you about the idea use right now they can go on that site yeah so there is this second okay I don't remember name iPhone Flex tool and Cloud cl cl amazing great at creative ideas but anyway let me know c u d okay Superior in creative thinking give me PR that you add to it like that um the more specific you are with your ask the better it gives you right so fundamentally um I tell them this
is the piece of information this is your boundary condition this is where you have to think this is the brief and this is the format in which I need the answer and usually this this model works out basic establish be [Music] comp whatever it is right so I think when when I said these but I use um Char GPT a lot and how is cloud different yeah cloud creative ideas are a lot more how do I said unique I think sometimes chat GPT takes a lot of time to give you an answer which is uh
nonobvious like if you're an experienced person you can see obvious answer if I ask you to make a Content strategy for a page obvious answer for some time yeah I feel uh and you can get to nonobvious answers if you keep prompting and keep doing the what this CLA Cloud whatever the pronunciation is I feel it gets to that creative like very unique answer very fast for example um we're doing I was just brainstorming a campaign with the tool and um which celebrity should I include as part of the and it gave me such incredible
examples recommend Kaa for a campaign and it had a full-on reasoning as to why you should pick him and it felt like I'm talking to like an artist or a talent manager who knows Bollywood really well and both for the same both fronts were the same I've also in the beginning almost 23 point something per month um then I did like similar prompts so CH GP gp4 is the one in question uh but yeah there are a lot of plugins by the way now which people are using maybe I'm not very deep in that ecosystem
so maybe GPT with plugins or some bot is better um but vanilla is what I'm discussing you were talking anik yeah so there is um so a lot of times when we have to have meetings with the clients and show our logo presentations so we use this AI tool called Deco your so basically it's a live image generation you put in your prompts and just say you type every single letter or word the image on keeps changing every single thing it generates live painting so we use that to have the premium subscription it's nice and
um we also use chat GPT like a lot of them for research I'll also use this new tool you're talking about cloud cloud cloud I'll use that and a lot of times what I've done is I have delegated the task of using these tools with each team members so there's one guy his name is azim he's very good with research he creates an excellent research document and the clients impress you know so that's like first impression because when client pay you the first thing you show them really matters and it's very important what you show
them and you directly don't show the logo to them you first show research brand study competition study then what I'm trying to do is it's valuable it's behind a logic there is a reason why I'm doing this so so that research document is also generated not completely but uh the AI is used toab about to generate the document and then yeah what was the name again uh Deco Deco Deco Char GPT and mainly there's also simplified sometimes they use for management purposes simplified do app yes coding pretty standard coding assistants gith up copilot is the
best one get upot I mean it depends if your ID supports it which most most IDs do you just type some code you press Tab and you know you code by tabbing um reverse migration start people are not liking these products and you know disabling them but if there is one product it's it's that as a if you're learning then probably not you will never learn you know the next generation of developers are tabing developers that you know I consider myself you to actually Google as a beginner probably probably not the best tool automatic versus
[Laughter] manual we use it what is TLD all of my client meetings are recorded So a client can't tell me five meetings later then then we like a video audio note summarizer all in one t TV Cloud accessible to everyone even the client you can see when you working on a high stakes environment recording your meetings is very important makes sense because we had some really really respected clients tell us I asked but you didn't do it and uh as I said right like discipline is very important for me so if you tell me something
I take it very seriously I take it to heart and then I deliver but if you lie to me I do inform you boss and I think that proof helps so as a freelancer you should record meetings right fireflies.ai does it well as well it's like s but this is like a one all in one we have tried uh two three others notaker um but this one I felt you should record calls what have you used so Chad GB obviously because for a writer uh very different like depends on the kind of topic I'm writing
on uh for web 3 it is very very outdated and honestly you'll get all the wrong answers so but then the direction is well like n okay though uh it's it's it's so fastpaced that humans make mistakes so there's no way that that AI is going to because AI what AI does is it's like you know training on human data and human makes humans make mistakes so it's training on noisy data which is like bad data so then it's not going to generate proper answers anyways um so chat GPT what it helps me with is
once I re write like a sample if I something I'll be stuck on and I'll be writing for hours and I don't know how to make it better I'll just put it there and it'll make it better for me I'll just say 10 variations and one of those variations will give me some Direction how I should frame this um and then that is one research is one research I like to do is I I like to do a lot of research from YouTube and podcast and everything and sometimes the transcript thing doesn't work or sometimes
you have to watch the entire thing so there's this uh AI tool called cast magic so what it does it it uh you put a video and then it gives you that entire transcript uh very well done and highlights all the important points and everything as well you can also highlight so that cuts down a lot of my work when it comes to research specifically and chat GPT premium plugins works very well there's this web prompter which Chad G GES access to chat GPT for the internet so that also is really helpful because it can
get all the results from the internet and then give you the answer from there so it's like that that sort of helps widen its database right so all of these three uh do mostly chat GPT honestly Chad GPT is like the most aan my co-founder even found like 20 chicken Mexican recipes to give to his cook because you knowk that's chat gpt's work I think we didn't touch upon how do you learn writing that was one part that we did not did not discuss uh what what do you think how does one get started with
that as well how do you learn writing is such a broad question as in like first content writing how does yeah content writing for what are you writing a Blog are you writing um ghost writing think for Twitter LinkedIn for somebody there are so many different aspects of content that every skill is very specialized and if you want to be very good at it uh the more general advice I would give you is go and see what the big people in that space are doing so if you want to be become a LinkedIn Ghost Writer
go and study the formats the hooks that people are using and then find out what is common between uh all of them there's this website called swiped.co as well which gives you like copy from like say 50 years or something copy which has worked swipe. swipe. yeah so that copy which has worked so you have to study that and you have to write it and sort of understand the psychology behind what is going what uh going and writing is not like you will get better at writing in like one day or something it's like an
iterative process you learn from all of these inputs and reading books reading all of that all of that sort of helps cultivate that uh writing ability in you so it depends on which stage you are and how it will go but also like this is one like cultivating your writing ability the other one is working with really really good editors they will be able to point out where you you're going wrong and if you're somebody who's like Keen to learn you will really understand where you are going wrong like nothing beats getting live feedback on
your work there is this one girl called um Erica Schneider so she has this Cutting Room podcast so what she does in that Cutting Room podcast is she takes one of her writers work and just edits it on the podcast and she points out everything the logic behind it what should be where and everything and it it's a really good tool to sort of understand because this girl has uh written for like almost very high big Brands multi-million dollar bands and everything so getting into that mindset of a editor and what they are looking for
is also a really good tool to improve your idea makes sense I think for design as well Chris do do a lot of these videos in which he will critique designs of people on the Future YouTube channel that is also just like liquid gold if you want to learn about mistakes people should avoid yep yeah what are the what's the best purchase that you've made that has made your quality of life better as a creative as a freelancer uh 2 three hard to quantify one um really fast machines um laptop phone um they have they
can't can't lag if I'm operating on 50 tabs invest um these things are good Investments iPhone off a fast phone could be a fast Android phone very important right um second is a very good chair um it's very important to be to have a comfortable chair otherwise in our business um then gym subscription digital folks forget ke there's life outside of your laptop it's important to go out um focus on your health and then the a multitude of digital products which are very very helpful um data management is very important invest on it it hard
learnings but invest on a good cloud storage uh save everything delete dat it's important to keep everything from 10 years ago as well so I think these are the level of purchases but uh if you remove the word purchases and if you switch it with where you should invest your money the minute you start making money hire house help hire somebody for laundry hire somebody for cooking I think that's the first thing where I would spend my money on have a clean desk clean environment invest in technology uh move to try I mean I'm not
saying flat but if you don't mind living alone try living alone in a place where you have friends I think that uh buying that space for yourself will allow you to uh operate independently thinking space um these are the first few things that I invested in when I started to make money all of them had uh very good results it's good advice Mak sense that's pretty it covers everything coffee p is answer like done is that it especially like posture this is because like live example I have elow the posture what is this tennis elbow
I have tennis elbow because I used to sit like this and works what is that like if there's direct impact on your elbow then there's some calcification that forms here and you can't move it properly and now it's almost healed but for 3 months I couldn't move this arm properly DN life example about you because of my push oh very hard as a developer very hard you tell me your story this is very common so he posted a video um 2019 20 yeah 2020 yeah in which he was showing the pain that he went through
I don't think I don't know if my posture is to blame for it it was a slip disc it happens because of an injury probably was a same injury um yeah but could have been my poster um I haven't taken any steps to you know better it I should probably as he said invest in a better chair I've invested in a standing desk never really you know it's like these are things you should focus on it's like great advice that's the problem there's no chair I think that's good either I think you should I think
yeah you should alternate exactly I think I work in take Sprints work so you know what I do is um in my standing desk there three one two three settings so custom IC of a camera and I put it there as a sticker so whenever I have to record reals I put my Shan super because I stand up and record reals so that's a good habit I maintain balance between sitting doing design work and standing and creating content that's what I do efficient that is the best purchase you You' had I I guess a standing
desk would and second thing is not one single thing but I always always prefer good quality products I don't see the price when I'm purchasing the Kash and was this very bespoke Pen Company yeah store Swiss yeah huh it's called Karen Dash yeah Karen Dash will get designer engraved or designer it is exclamation mark right he got that done and he put like what 7,000 yeah it was 10 ASP but the thing is it was more about the experience they built the pen from scratch in front of me every single metal part of it the
spring of it everything was built in front of me the more about the experience and plus uh I would use that pen to sign checks and contracts and this is just the question send me this he will sign contracts with this but I I I really respect good design things and I'll spend money to get that because it's like how you consume good quality reals and content you'll produce good quality you surround yourself with good quality things and you produce good quality I buy a lot of books I hardly get to read all of them
it's just that one idea that I get from them maybe I read like 30 50 pages of that idea that helps me EX cute faster use that somewhere else read you read a lot of books at the same time yes I read a lot of books at not one book at one time so at this moment I'm reading a book on attachment style reading a book about how the consumer India behaves India 2 India 3 which does not spend a lot and the third book is around that one courage to be disliked so all of
these ideas are just going all over the place it's a good title there's a very interesting thing that somebody told me um I think it's a stolen thought but it's like I surround myself with books because it reminds me how much I don't know and uh that that makes you feel or rather that that reminds you that how stupid you are and how little you know in this world so I started buying a lot of books because of that it's an excuse that I give myself to not read [Laughter] them Freelancers agency is the buzz
word sadly why why sadly yeah the preface is basically I get a lot of Freelancers who work with me or they are having this delusion when I can start my own agency and as a result of that there are too many video editors who have their own agencies they have zero or close to zero experience of working as a freelancer themselves and they just like they've hired some editors outour there's a lot of that that I experience in the field of editing and design as well for that matter the problem with our business is that
um today I can go home open my laptop open a Google sheet and be like agen own I'm an agency owner today the barrier to entry is nothing yeah and that's a big problem especially in Creative Fields I can just be like even in I think I can get done from let's say smart folks does it work out I don't know I don't believe in it does it does it work I I think you need to know your if you barrier to entry is nothing but barrier to success is everything I think if you if
you if you don't get your hands dirty initially this is the worst thing it should happen very naturally the transition to an agency calculation of camera was showing you right like how agen influ marke as a company because 20% you charge from your talents right 80% I'm a talent management/ influence marketing agency right right that's the that's the first Pitfall which is but that is only specific to influencer marketing I I'm taking one example right like of course um because influencer marketing is trading um at least right now uh correct you're pretty much you you
don't add too much value now there are companies like for example the value that Crea we can control the creative layer better Crea to make sure influencers don't produce random content for one campaign it needs to be uniform so whatever anyway coming to the point % a lot of agency businesses who are doing nothing but trading um now here comes the pitfall margin but this margin becomes as you scale up because you can't command this margin the minute you are talking to an Enterprise or a larger customer but I don't even know agency you don't
know but at if that if that agency further is selling to a bigger client that that client is also talking to [Music] people the minute you scale up margins shrink right because companies some companies are I mean but other companies are smart so yeah and and second is agency but if you want to truly scale up you will have to have fulltime unless you have a very effective model of freelance um you will have to have full-time fixed expenses increase what if you don't get the amount of clients that you were hoping for what if
all your retail fall through yeah so many things can can go wrong interestingly marketup has about four to five people full time and the rest are about 20 Freelancers and they've been working with us for a long time so that has been working out well but we just know that if you want to go beyond this number if you want to 2X or even 5x that number we we will have to start getting people on board working with us full- time coming to the office management cost manager time to manage all of these 20 people
versus having one full-time person dedicate that amount of that's intangible Bas that's why I feel freelancing is great great for most people because people don't want the compromise of a 1,000 but want the result of 1,000 compromise compromise example yeah compromise first starts with being okay with seeing negative on a p&l sheet being okay with not making a you know some money in a couple of months being okay with eating last um you are running a large agency um and there is a it's a low month for you okay as a Founder you eat last
you pay all the expenses you pay all the salaries and then you take out money correct so there are months when sometimes you don't make money um has it happened to me a couple of months not a very regular occurrence but some people don't even have the stomach to handle those couple of months um second in an agency you have to be willing to invest Upfront for example in in the first year of running your agency let's say you have made 50 LH this is not your money anymore this is the company's money what do
I mean by that technically can you take it home of course you can but should you no you should keep it as company reserves take out 20 lakhs hire five more people so at any given point of time a good agency will also have over hires people who have who they have hired but they don't fully like band utilize caner to them in housee ideally so but your framework has to change right in a freelancer you you make 1,000 rupees you take home 1,000 rupes in an agency you make 1,000 rupees you better not take
that 1,000 rupes back home because otherwise you're doomed for failure completely so that is what changes from freelancer to agency uh but take home money becomes tricky the first month of our running our uh business business Spirit wish the first month profit was 800 rupees and we were so happy we were athetic you know but but we actually done a podcast like breaking down every year how much we made but everything like you see the expenses add up then this add up the break even part it happens all the time so again you have to
have that mindset when you move from a freelancer to agenc freelancer just next agency it doesn't work no does it work in the field of development people do it um I don't know I've never done it um I think the biggest reason I would advise people against it is because you go from becoming a developer to becoming a manager so you're taking that call you're no longer going to be a developer you you're not ever going to ever command High salaries as manager sure it's a lot of overhead from what I've heard it's a race
to the bottom you're going to you know up there are a lot of agencies in India I don't know how well they do I would never do it neither do I suggest it very good point you stop executing in a lot of cases right so if you love your craft freelancing has a lot of money even jobs have a lot of money everything has a lot of money if you just wait long enough yeah everything works everything works epic that was the podcast all right thank you so much for the people who are still watching
at this point why are we laughing we should like thank them you know H we should we should of course thank them a in a world in a world where people are consuming those reels people are sitting for two hours and consuming this content hearing from all of us are conflicting opinions and making up their mind let's say a word for that for them to comment whoever stick till the end what should be the word Limitless Limitless comment Limitless Limitless comment so we know who stuck till the end H be a part of the Limitless
will give you something yeah I'll give you something isan will hire you signed but you know I think what we should do is by let's by we can end it by giving out our emails where people can reach out to us if they want to work with us any Freel who is upcoming who wants to work with any of our agencies or as a freelancer so they can get that opportunity since they have watched this since they have learned a lot from this so they should get that opportunity that's you just put it on screen
um it's oh my which one should I 100x at gmail.com I usually just hire you know video editing these things only rarely hire developers if you want to develop though all of my code is open source you can just contribute that alipa bigblock theory. so we'll put it on the yeah I am looking for I'm actively looking for operations managers content managers content writers specifically to web3 Epic um I theate media.com looking for all kinds of folks if you're interesting I would love to speak so mine will be anik Jin design gmail.com we are currently
looking for a lot of graphic designers and a lot of content writers as well so you can reach out awesome thank you so much for watching we will see you in another podcast sometime for subscribe yes subscribe and share on social media like a picture it's a screenshot of all of us five in one screen editor can do that there and post it on social media and tag all of us and share your learnings and we'll see you in another one thank you and have a good day [Music] a [Music] [Music]