ESTRATEGIA: 5 Fuerzas de Michael Porter

Hello my Name Is Alex Calderon In this program of "I company" we will learn to analyze some interesting factors before opening a company That is, many times we start a business Without having the slightest idea about what we are going to face We must observe for example what is the bargaining power of customers What is the bargaining power of suppliers We are going to learn from what we should evaluate about the potential of new customers For this we will use a model Of the Harvard Business School, Michael Porter About his model of the five forces

So we started Well, the michael porter model offers the analysis of five forces And we can analyze them here, we can see the level of intensity Of the competition, the power that can have the suppliers of an industrial sector We can observe the power that customers can have in an industrial sector We can see the power that substitute products can have and how it can affect that industrial sector And we can see the potential for new competition So let's analyze each one of them We will see the first level of intensity of competition When we

talk about the intensity of competition we refer How much competition exists in an industrial sector What is an industrial sector? Is a group of companies that sell substitute products to each other We must see how much competition we are going to face Ie high or low competition can be observed To see what possibilities we have of success in the market We must also observe the level of growth of the industrial sector Or the level of market growth If we are likely to be able to take advantage of a piece of cake from that market share

for my company If the industrial sector is slow, it will be more difficult to face the competition Because there will be a much more intense luca I must also observe whether the products sold by the competition are standardized Means that they are little differentiated And when competition is based on standardized products Competition will be based solely on a price war And as a company I do not want to be able to face the price war Before a greater competition that can handle better economies