Asking Luxury Real Estate Agents How To Make $1,000,000 (ft. Ryan Serhant)

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Noah Kagan
How lucrative is it to become a luxury real estate agent? AND is it a good way to get rich? I wante...
Video Transcript:
imagine making over two million dollars just by selling one house well that is what this guy did and in this video I'm gonna be asking New York's top realtors is it easy to get rich selling real estate is it as lucrative as it seems and what's it like dealing with the world's wealthiest people make sure you watch to the end for a private tour of some of New York's most expensive real estate listings on the market start here right this block 64th Park left 20 million dollar house on the corner Bernie madoff's Penthouse who's up
there oh in that building yeah before we tour these New York Mega homes let's go and hear about the real estate agent's stories and how they even got in the position to list these million dollar properties in the first place how much does Sirhan sell per year this year I think we'll do 2.7 billion we are probably grossing 500 million dollars a year how much did you generally sell last year last year my sales were over 100 million I've been a real estate agent since 2008 uh in New York my first year I made like
nine grand my second year I made like 50 third year it's like 150 so every year I tried to like double it from there I built a sales team a big one it was like 65 agents but between here California South Florida and the Hamptons my last year as a team we did so for a billion dollars in sales that year and that was 2019 2020 I decided to blow up my whole life and start my own company basically kind of creating a content to training to Commerce business for Real Estate we will sell this
apartment it's 45 million dollars and we will sell it through big Doc and the whole company does that last year was our first year we did I think it's like 1.4 billion our first year my first sale was a 230 000 co-op on the Upper East Side and my first year in real estate I made 7 300 7 300 try living on that in New York 2020 you sold over 100 million dollars and most agents make three percent or one and a half percent I guess with the brokerage six percent that's co-broke so yes three
three and then you split it with the brokerage correct so on so over 100 that's at least two million dollars some that's what someone would guess that's what someone would guess how much did you make in your first year like how much did you sell and how much did you make like 80 000 bucks that's pretty good for your first year so when you sell like a 10 million dollar plate apartment this is like an agent make on that like 45 400 500 000. and how long does that take to sell a week to a
year it's uh this house for example we had on the market for 35 days pretty quick turnaround for fantastic what do you think separates someone from an average realtor from the one percent I think I've just been absolutely Relentless in my pursuit of success I saw who my competition was they're already rich I already went to the most expensive private school ever they already have this incredible Network and they're doing business that's just coming through their parents I have none of that how do I do this when they're all in the Hamptons or sleeping or
taking time off because they have nothing lighting a fire under their own every single day I'm gonna creep a little bit closer to passing them even when I hire new agents now the ones that have great networks that have been you know wealthier come from successful families for a long time they'll be good but it's gonna be very hard for them to be great what separating the people that are seven figure multi-million dollar year salaries versus the people 50 000 less or Nothing what separates I mean you think about at least in New York the
story was Grandma's just going to go represent someone just because it's easy they have a friend in the building they're going to go sell the apartment then they're in and out of the business this is my career this is not short game this is the long game 17 years I don't foresee myself changing careers anytime soon so I think that mindset creating relationships for the long term will cause you know like my earning power and my market to grow what else do you think separates someone who's a top broker versus like people just make okay
money or give up I think for me and my business organically like to meet people I love to volunteer I do a lot of volunteer work that's how I've met a lot of clients because you're seeing these people every week and it's not like you're going there and trying to push your business and be like sales pitchy like I'm a real estate hire me I'm great like if you're into cars join a car club or go to a car show surround yourself with other people that love the same things and do the same things and
you can kind of make your business out of that and get clients that way so if I want to make a million dollars in real estate what would you recommend for them to do I would say Do not immediately go into real estate investing I think a lot of people think that that's where you make money I think that's also where you can lose a significant amount of money for me brokerage is a no risk investment your time is what you're investing into creating relationships for people that are going to pay you to help them
do a real estate transaction that you have nothing to do with you don't have to buy the glue or the nuts or the bolts there's no capital investment and that's what's always like set me free because the risk is your time but the reward can be endless how do you connect with the seller or the buyer in general our day-to-day blocking and tackling is like old school it's cold calling most of the time I get told these cold calls are warm calls now because they're constantly calling the same people over the years it will ultimately
lead to a sale so if someone's looking to build their Network how would you go about it today feel rejection it's just it's inevitable you're going to get rejected and that's okay there's a guy in my office he started like a year ago I never did this and kudos to him he's knocking on doors this is like pretty much unheard of and he's doing it in an area in Brooklyn and he's had a lot of success doing it what are some of the weirder ways people have gotten wealthy that you've learned her there was someone
we were shopping with for a while they were one of the biggest manufacturers of screws they ultimately bought like a 55 million dollar piece of real estate just a little screw what are some of the weird ways that people have gotten wealthy I had a client who I'll just say generically they were in the diaper company of like invention of diapers and then you'll get people who come in and they're looking at like 10 million properties and they're Tick Tock Stars really we just hold an apartment for 21 million dollars to a guy that hit
Bitcoin at the right time and sold it at the exact right time when it was like that day it was at 65 000 he emptied new millionaires were created every single day in the world now which isn't something that should get you down it should be something that excites you can we get a tour of this place yeah let's do it right so let's actually step out in front it starts here right this block 64th Park left 20 million dollar house on the corner Bernie madoff's Penthouse was up there this is 20 feet wide you
have three Windows across these are the little things that I look at when valuing a property or walking clients through okay I will say this house was renovated about 11 years ago so from a finish quality everything is still in fantastic condition so this kitchen in particular is designed by a guy named Christopher peacock based out of London high-end name so it should then Garner more money on this particular level level you've got dining in the front and living in the rear not a big bar but I like the fact that there's a little serp
up station right here yeah so I'm the bartender so I would just be working in here like so this was then designed as office and kind of media room this passes all the way through so this is cool right so this is where you make your money sitting at the office you pass through and this is where you watch your uh your YouTube videos and you guys stage this this house was staged how much does staging cost for um this house sixty thousand dollars what kind of person can afford a 45 million dollar Place most
people that would buy probably pay cash you know a second from that like your down payment if you wanted to do 20 you know is immediately gonna be nine million dollars which means your monthly costs are going to be absurd it's going to be like a million dollars a year this is the Steinway building here which I think is beautiful I love the best skyscraper in the world this 45 million dollar apartment is unbelievable it has an original Picasso just chilling in the hallway a self-flushing toilet worth over six thousand dollars and a bar from
bigger than most people's Apartments but what was even more shocking was how much was being spent on booze alone so debrief of the day we went to an 11 million a six and a half million a almost 50 million dollar place I just think it was impressive that a lot of these people started out with making nothing and then through sticking with it through over 10 years they're now all making seven figures a year and so for me for everybody out there it's like whether it's real estate whether it's Tech whatever it is making content
just find the thing you really enjoy doing yes it's going to be a little bit of a struggle early on seven thousand three hundred dollars try living on that in New York but you stick with it like appsuma.com eventually real estate whatever that is you can't make a lot of money if you like this video you were going to to love this video right up here where I go up to yacht owners and ask what they do for a living and get some business and life advice for people like you and me Uncle Noah loves
you and I'll see you out there
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