next to enter the den are Israeli entrepreneurs Yossi Romano and Z Lane wand who are hoping their invention can clean up the environment so they can clean up in business I think we have a real chance of changing the market and changing people's lives we are hoping to catch two dragons Peter Jones on the tech side and took our Suleiman on the product side are a good combination hello dragons my name is Eve my name is Yoshi Romano and we are here to present breezy breezy revolutionized protection from outdoor air pollution starting with the most
vulnerable one babies and young children half of the children in the UK live in areas where pollution exceeds the safe recommended levels and millions of children worldwide developed respiratory disease and allergies due to exposure to poor air quality the way that it works it sucks ambient air from one side cleans it and blows the clean air to the baby breathing area breathing was tested in Surrey University by the clean air Research Centre the tests showed that breezy can clean the air by up to 80% we are seeking an investment of one hundred thousand pounds in
return for 5% of the company and you what do you want to see the product yeah a confident pitch from business partners Yossi and XIV who are looking for a hundred thousand pounds for just five percent of their air purification product for prams and strollers so it fits any prom stroller or car seat tej Levani is first to get to grips with the idea behind this air filtering gizmo so as an interesting product there is this whole scare about pollution especially in metropolitan cities so how does it actually work so it takes ambient air from
one side the polluted air pass it through process of filtration and then blows it from the other side preventing bad air from reaching the baby breathing area it's creating an air shield that filter which has got the the grime on as that just introduced in a day or so that's 30 hours of a usage here so all of this was supposed to go into the baby's lungs and have you spoken to any retailers about this in the strollers business there are probably three players that kind of share the market amongst themselves so we're talking with
one of them see if who's the pop who's the company you're talking to I apologize I cannot disclose the name at this stage because it's confidential well I can't decide whether I want to invest I have to know who it is no you're not going to tell us I'm not going to show the name right now no your hands cold no I'm not comfortable like this if you don't mind the comfy but cagey entrepreneur remains tight-lipped in the face of favored dragon Peter Jones is probing but it appears Deborah Medan has spotted some potential in
the product what I say here is massive opportunity because there's absolutely no doubt at all if this product solves that problem bingo so you're pretty early on on your prototype stages what else has to be developed which bits are not working we still need to improve the airflow it's not strong enough we still did not test the batteries in terms of performance in life we still need to design the filter so it will look like a commercial product and not like you know like a filter from from factory you've listed three things that need completing
air flow batteries filter those the three components that make this work the product is working but I don't think we don't think it works good enough to be launching the commercial product that's the same as not working by the way okay the truth of the matter is that product cannot enter the market and the three things that are stopping it are the three fundamental parts of the product that's that's fact that's what you've told me without those three components it is nothing why is the business worth in your eyes two million today you need to
look at the signals that you get okay so basically we have a very strong signal for technology from the University of Surrey and professor Prashant Kumar okay and what has he done in his history that has made millions of pounds for people as a result of his advice he's not to the best of my knowledge he doesn't look to monetize his knowledge in his expertise he's an academic okay so what product have you introduced in the market that has made a huge return for investors so a I was a part of a start-up that there
was a trading content on the web how much money did people invest in that business one and a half million dollar and how much did it sell for he didn't sell it cease to exist what went bust yeah went bust okay great and so go back to Z what have you got XIV that's delivered huge returns for investors well I have hands-on led a business that today sells around 150 million u.s. dollars in China and what business is a water-treatment business it's your company no I was employed in this company I headed the marketing I
was VP marketing also you work for a company that was successful so go back to my question two million pounds worth of value yeah I don't see that fair enough fair enough is that all you've got to say it is fair enough yeah do you not care I care a lot no but not everybody can see it's okay tensions rise as the entrepreneurs laid-back demeanor leaves Peter Jones unusually gobsmacked and sieves unique approach to responding to questions hasn't gone unnoticed by Jenny Campbell a strange attitude I mean you've come into the den today want an
investment and wanting a dragon right but it almost feels like you're not really bothered whether that happens or not I am extremely interested in receiving an investment from a dragon that is interested in the business and can see the potential of the business not everybody sees that anybody Regan starts questioning to get that understanding do you take that negatively absolutely not [Music] and just reinforced for me what a dragon will bring to this party I think if we're talking about that Mister took her here oh you know absolutely for all of you definitely and I'll
be happy if any of you joining us with your vast experience especially I'm talking about mr. Tucker and I'm talking about Peter because of his interest in technology crowdsourcing information from our users you might be coughing to stop you alienating three dragons down the middle because if I were you I'd keep the five options open you see you you seem a really nice guy thank you but Zieve that you there's something about you that it's just are just horrible your attitude and your demeanor is just really off-putting you're asking me to invest in a company
that you're valuing at two million pounds and you're not even willing to share who you're talking to it's just bizarre and you haven't even got a product that's working yet and yet you still with your hands in your pockets your demeanor and character is is is about as far away as being attractive to invest in and yet XIV there's something that I really do like about you when we've got into the detail I feel that you've been really really honest even to the point where you could push away an investment with your candidness so that
is really genuinely refreshing and that's why I'm going to make you an offer I'm gonna offer you all of the money for 30% thank you for your offer in one of the biggest u-turns ever seen in the den Peter Jones lays into the entrepreneur and then lays down an offer can Deborah Meade and see past the design flaws to a product that has a place in the market this is really one of those high stakes but high gain businesses because you have got magic dust if this hits the spot so I - I'm going to
make you an offer I'm gonna offer you all of the money for 30% thank you very much I like the product I like what you're doing and I can add a lot of value there in terms of manufacturing marketing and distributing so with that in mind I'm gonna give you an offer I'll offer you 100 thousand pounds for 30% of your business Heys Levani becomes the third dragon to tender a deal mr. Tucker's baby connections meant he was in the duo sites before they entered but is he sold on their solution for pollution this is
a sector that I'm in and it's interesting but I also know what's involved I think I can help you bring this to a point that is ready for market first of all for the manufacturing second of all we've got a distribution worldwide so I'm gonna make you an offer I'll give you all of the money but I want 30% Tuukka Suleiman straps himself into the buggy product and makes a play for the business you want to go back in the whole thing thank you thank you after a rocky start the two entrepreneurs have witnessed a
remarkable turnaround by the Dragons and cocked up four identical offers but at 30% Peter Jones Deborah Medan Taz Levani and Tuco Suleiman are all asking for six times the amount of equity than the 5% the pair are willing to give away [Music] okay first of all thank you very much for proposals which are which are great really honestly beyond my expectations being this horrible guy and and I didn't say horrible do that yes horrible I'll take it back you see to the extreme anyway actually this proposal just looked realistic and we can take 100,000 in
return for 12% of the company we're so far away right you know we're at 30% and then you're saying 15 so it's quite a huge gap are you willing to move a bit more now I just moved from 12 to 15 I didn't know whether you noticed sorry I did I did I did well guys look I mean there needs to be a reward risk and I think 30% is fair 400,000 powers of this stage so on that basis uh now that is a long way from from being finished and I think where you're proposing
is just too far away so I won't be investing I'm out I'm slightly apologetic that I did call you horrible but I'm not willing to drop down to 15% so on that basis I'm also out three dragons depart in quick succession only to KO Solomon remains he has a track record in investing in baby businesses will he compromise to catch a deal I know what I can offer I think you know what I can offer yeah I've taken a baby product within a year my partner soothing the Creator was up at five million pound for
a snake so I know what I can bring to the party I also know that I have the team to make this work so the risk will be much smaller for you then to anyone else I know I know but I wanted to reduce my stake to twenty five percent and give you a hundred and twenty five thousand so just to clarify took you offering more than hundred thousand hundred twenty five thousand right that's 25 percent correct for 25 we're getting much closer I think and if you can do last small effort and invest 150,000
in return for 20% then I think we can ever do this is my final offer I will give you 125 thousand pounds for 25% when I receive my money back or reduce my stake to 20% we believe in you as much as we believe in the product we accept good women will thank him will make his voyage touka Suleiman negotiates hard and wins a deal he's like your long-lost brother right what do you think and the entrepreneurs walk away with a hundred and twenty five thousand pounds in their company coffers therefore the whole name logo
that says never seen you work so hard for a deal to occur well done took her wanted it more than anyone else and he was willing to do an extra step an extra push to close the deal I was just excited to shake his hand because it came out of his pocket for the first time you you
