The BEST Facebook Ad Creatives for 2025

these are the best Facebook ad creatives you need for 2025 and this is all Based on data from us managing over $600 million at our agency do media and where I've been advising over the last 9 years $200 million in ads spin every single year so I can definitely assure you you're going to want to pay attention to this video because I'm going to be giving you some creative formats that are going to be able to help you scale so here we are I've gone ahead and put the swipe file together for you for 2025

and these creatives are absolutely crushing it so let's go ahead and get into one of the very first formats and that first one is an authoritative based ad creative and what you'll see here is with this image we have Andrew huberman which is an authoritative speaker in this space who you know is a doctor and he's partnered with Roga on one of their red light therapy glasses and this is a very simple ad image but it's leveraging an authoritative speaker so you don't have to be the person who's in this image it can be somebody

that is either a do doctor an athlete that's well respected in your space you combine somebody who has Authority that a lot of people listen to know like trust and you leverage that with your product so you pair these two together and then you have people who love this individual trust that individual and now you're pairing it with your brand so that way you can get more conversions and so it's a very simple ad creative we have a shot of him wearing the sunglasses or the eyeglasses and then we have a close-up visual with a

new call out and now available in prescription and readers so very simple structure here has their logo his logo and is just the product image very focused and this will definitely get conversions they've been running this for about 60 days so it's obviously working for them and then we have that version as a video ad creative so let's go ah and watch that video Roa and I designed these glasses which as you can see have red lenses that filter out the specific short wave lengths of light that activate the cells that wake you up and

therefore these classes are designed be worn specifically in the evening and at night time when you want to wind down when you want to transition to a calmer State and indeed wearing these for even just a few minutes you'll feel calmer you'll okay so this video obviously is touching on key points that they want people to buy their products around they're not just saying hey this is going to help protect your eyes this is specifically for people who are looking to wind down in the evening so what is the problem from that well people who

are having a hard time sleeping at night who aren't able to relax towards their bedtime who typically stay up late maybe they're scrolling on social media and the blue light is hurting their eyes this is a type of video that is very simple in nature but is also calling out all of the problems without directly addressing them so it allows people to really put theirself in a frame of mindset and self-identify and be like well I do have problems with going to sleep or winding down at night well that captures attention and gets purchases especially

when you pair it with an authoritative figure now what you're going to notice in this 2025 Swip file of ad creatives is a lot of these are not in your face exciting super fast-paced with crazy edits because while everybody is doing that and it worked really well in 2024 a lot has changed and we're starting to shift away from that and go back to the more simple looking creatives so you notice there's not a ton of captions on this video there's not no crazy music it's not super flashy and quick cut edits it's a very

simple video of just him speaking with a few different angles now here's one of my favorite creatives up next and this creative is one of the craziest ones because it can handle millions of dollars in ad spin believe it or not and I'm obsessed with these types of creatives right now they're crushing it on so many levels that you wouldn't even believe having a light gray background with your color palette of products is doing very well right now and has for a very long time we saw these creatives many many years ago but now they're

coming back and they're doing better than they ever have before and I'm going to show you a few of these because I've been collecting a lot of them cuz we've been running them in a lot of AD accounts we've been seeing great results with them and there's just something about how it's organized and how clean it looks and it's very appealing photogenic and just really drives up those cells so here we are like Buck Mason without the price tag so they're calling out a competitor they're saying we're not as pricey as Buck Mason we have

products that are just as good as their quality so we have a gray a Navy a green and then a lighter palette sweater here and we're calling out cotton fisherman crew which is the product type here we have the price which is the slash through of traditional retail which what you might find in store so this is kind of a comparison ad without actually comparing the product it's just drawing you know key lines to other brands that other people respect very nicely and then we have an 100% organic cotton and we're calling out the actual

material here which is new arrivals this is a very simple design and these are doing extremely well right now this is been running for about 78 days here and I'm going to show you a few more like this because I want to put a very big emphasis on on why simpler creatives are doing really well in 2025 because the Tik Tok era where everything's fast-paced going really quickly you know short edits those work but right now everybody's doing that so you kind of want to go against that and focus on the more simpler route we

actually have a client who implemented this exact style and started getting an 11x 12x return ad spin sold out their inventory we have another client who's spending well over a million doll per month which I've saved one of their ads in here and they've been using this creative for more than a year now and it just won't stop for whatever reason this creative just keeps going and going and going and it's an evergreen creative it can last year round this can run a very long time and it doesn't really get fatigued out you know we're

just selling the product here as we scroll down you'll start to see this creative more often as I mentioned before the next one which is grind basketball they're actually a client of ours in the one-on-one mentorship and it's a sold out creative it's very important that if you do sell out your products that is a selling point in itself it means that there's ATT tension there it means that it's engaging it means that people want to buy it it creates urgency and scarcity so you want to include that to allow people to know that this

product will go quick and it does sell out so if you've sold out once say sold out if you sold out twice two times sold out 3x 5x however many times you've sold out put it in here we sell out fast don't miss out it's a simple text that just calls out the product being sold out and then we have this simple creative again just reformatted the skirt that sold out in a week here it is combining those two pieces of text these are great formats we have the skirt which is the main focus here

it's not a lifestyle shot of her playing pigle ball on the court it is a more zoomed in shot so that way people know what you're selling if she was playing pickle ball you might not necessarily know what is being sold here even though it mentions the word skirt you have to really look into it whereas if it's a much higher Viewpoint and it takes up about 80% which I've mentioned in other videos you're going to get a much better return n Spin bestselling that's another key call out and then we have bpn performance nutrition

supplements this is that Tik Tok style creative these are doing really well right now still this is g1m Sport this is a carbohydrate and electroly based powder that is great for either before you go out on a run or during a long run now if you prefer something solid this is the goar it is a lightweight oat based bar 36 G of carbohydrates this creative is also Evergreen it can run you around because you're talking about three different products if somebody doesn't necessarily relate with the performance performance nutrition product maybe they relate with the protein

bar or the performance way where it's in a scoop form it's a product for everybody and each different scenario they show a different one which might resonate with different audiences so therefore you can get a better return ad spin no matter what audience you're testing because some people are going to opt for the protein bar some people are going to opt for the Whey nutrition or the performance nutrition and we say high quality supplements that bridge the gap between Health performance very simple call outs here top three products for fueling so fueling your workouts fueling

for your runs your energy your daily mood swings this could apply to everyone which is why it's considered Evergreen and an everyone based offer next up we have pickle ball set for beginners rather than saying pickle ball set with cool colors a lot goes into just having for beginners Believe It or Not pickle ball set for beginners so a lot of people are getting into the pickle ball sport who've never played who are interested there's no difference between this pickle ball set and any other pickle ball set out there but it says for beginners so

naturally people who are beginners are going to resonate with this ad it is just a marketing tactic that works and I'm obsessed with these creatives I'll keep saying it again these simple color palette with these simple background drives huge numbers and then we have a features and benefits based ad which is the same brand except the pickle ball bag that we love so rather than saying this is our most favorite design or the jungle palm tree design they're saying the pickle ball bag that we love so they're saying this is one that they're a fan

favorite of and it is a pocket for three balls whereas a cross body backpack holds two paddles kind of drives home the point of what you're getting what's included here's the benefits it's very simple once again two lines of text nothing crazy here we're not seeing any wild you know heavy amount of emojis here lately next up is the pops Smith and this is a comparison ad what's the difference between pops smmi and the whps we built a pops smmi in all stainless steel construction it was really built like high-end cookware that's going to last

you a lifetime the W pop is made of thin aluminum so you're going to have a higher chance of burn poporn unpop kernels the all stainless steel spinner covers the so they're comparing their product against another product which is showing why the product they're releasing is a much better invention has better features you know why the other product isn't so good the problems that come with it this kind of helps people understand the differences between the products and gets them to buy so if they have one and they see this new one well you might

understand well I do have these issues and I would like to upgrade or get something different that is much better it's also very aesthetically pleasing we're in a kitchen it's relevant that's where they're cooking popcorn this isn't somebody standing in front of a home this isn't somebody standing inside of a warehouse they're doing it in the setting that people would be familiar with seeing it in we also have somebody who's not super flashy on camera they're simply just doing a little walkth through we have easy edits we do have captions on this one it is

a split screen then a full screen there are transitions and then we do have our bullet pointed emojis here and then we have this is the POS popper which is a must have for any F kitchen inside each box you get one box of buttery popcorn the fastpac creative which is introducing their popcorn and this one's fun it's exciting it's fastpaced has the music the box is spinning it's not you know a box at the door then they're picking it up and slowly unboxing it it's a little bit faster pce so that way people can

get the idea of what's going on and you can convey a lot more information here pretty quickly and then we have some of these additional creatives that we were going over earlier following some of those same formats because they work here's one of our agency clients that is doing 58 days of running this ad so I can definitely assure you it is working you don't run an ad for that long if it doesn't the leggings that sold out five times last fall it doesn't get any easier than that the infamous gray background with the product

image very clear and the call out with some of the color icons here's another client of ours very similar Allure the brand inside of the mentorship who is running this and is getting a very consistent row as with their leggings and these formats are crushing it and obviously they're selling out because of it right so we want to leverage these types of creatives because they do very well and you'll notice that the headlines say the leggings that sold out five times last season they're a little bit longer easier to understand very direct and then we

have one of our other clients in the mentorship this is a simple breakdown of what they're getting and showcasing the benefits of it so has the call out here 0 to 1 second Super super stuck adhesive for lash artist of all skill levels so we're appealing to everyone once again an everyone offer and then we're also pairing this with a holiday sell for 25% off now let's watch one of their videos this is just them breaking down exactly how the product works how simple it is if you're in the Lash space or know how to

put on lashes this is going to appeal to that audience we have some cool color waves here we're getting zoomed close-ups you can see there's not a lot going on in the background it's very well lit it's very clearly demonstrated and then we have our offer being broken down inside of this text these are doing 10x return and AD spin all day long then we have Jackson here they've been running this ad for 124 days and chains you never take off so rather than saying gold chains or saying our coolest design or you know will

last forever this headline is very impactful you have to have good copywriting to make a good ad creative as well why this works is because chains you never have to take off that is being interpreted as you don't have to take it off because the water isn't going to make the chain rust or it's not going to get nasty it's can handle any weather condition it also could be taken as well it looks so good why would I ever want to take it off so a lot of people might have the problem with having to

take off their jewelry because it gets either dirty or it starts to tarnish or rust and that is something that you don't want in a lot of cases and a lot of people have that problem well Jackson isn't saying hey these w won't tarnish in water that's a little too direct but chains you'll never take off can be interpreted many different ways so therefore you're appealing to more people it's kind of a tactic that really works in getting additional cells and it's just a very blank creative inside of water we Crown are hinting at where

we're going with this so we kind of knew what they were saying here but a lot of people believe it or not will read this and interpret in different ways but also it kind of drives home the problem solution Point without directly saying it and that allows them to scale up this creative and it lasts much longer because it is Evergreen in that sense and they're providing a 20% off then we have our comparison ads comparison ads are always a safe bet it's a great way to drive home your product compared to others and rather

than them saying this is our best sleep supplement they're saying you don't need melatonin so this is another great way of positioning a product so a lot of people might take melatonin to go to sleep at night well rather than saying our product will help you sleep better A lot of people might think it is melatonin or is something that it's not but when you say this people are like well I do take melatonin what could this product be it drives interest and then they break down what the actual differences are and there you go

voila you get more cells because of that it's not that hard if you can put these things together and be a little creative no pun intended on how to structure these ads and then we have breakup with melatonin same thing we have somebody taking it it's lifestyle combined with product so product Focus combined with lifestyle is a great format here we are again very similar to what I've shown you before with these simple backgrounds and we have meet the perfect fall nails fall it's relevant if it is fall time the Spring Nails the summer nails

the winter Nails the fall nails you can do one for every season and it lasts every season therefore it can also be Evergreen in a way you're just swapping creatives once a season they've been running this for 52 days and it is still active next up one of our other clients wild hats who's crushing a 16x return and AD spin these video formats are very good if you have an energetic a passionate a very viby vibrant person who can film ads for you so let's check this out Eastwood's hat from fist full of dollars now

there's very few hats that we get more requests for than Clint Eastwood's hat and fist full of dollars so we dish this one up on a dark brown chocolate brown bie we blocked it sanded it s it tagged it pencil there's an aesthetic to this there's a Vibe there's a certain aura that goes around this ad creative you have somebody that is very trendy making a hat that is very Infamous in style in a very rugged building all the Aesthetics go together and it makes the perfect recipe for an explosive ad Beauty Brands have done

this with very vibrant creators who know how to swap their words that are just being very direct for resonating with their actual audience so if you have somebody who can be very playful very engaging and is naturally somebody who has a lot of Charisma your ads are going to perform very well when you introduce this character into an ad format these are organic videos that are crushing hundreds of thousands of views we're leveraging them in ads getting a 16x return and AD spend so ads like this do very well if you have that type of

character who can be inside of your ad next up Hotel Collection my sister's car smelled so good and when I asked her she was like oh it's just this diffuser I stock up on them and gave me one and guys let me tell you besides smelling amazing it last so once again we're pairing this with the audience we have a lady who's explaining the scent she's speaking to a very specific person we're also pairing this with the Tesla so if you're going to have a car scent inside of your car where it's actually diffusing and

releasing scents as a tech product would probably make sense that this is going to naturally appeal to car people who own Tech cars like Teslas it kind of goes hand inand they're already forward thinking they're already techy this pair as well so we're kind of combining both these audiences Tesla owners are going to sell identify and say hey this is a great product I want to try this out last so long because it detects movement and automatically turns on and off with your so therefore we're talking about the technology which makes sense for this audience

and then we have the Aesthetics and we're also showing how to use it and how to put it together and we're also doing different settings for this next up tin little this is a kids shoe brand we are pairing a direct ad which shows a white background in the different color waves we have the features and B benefits and then we have multiple scenes of the kids wearing it and being playful you know going outside going in the park all settings which resonate because kids are going everywhere they're going to school they're going to play

on the playground they're going in the car they're at home this is the perfect all-in-one shoe it fits any shoe size and shape for a kid it's flat flexible this appeals to parents and what are we saying go from classroom to party we're going from a very relaxing setting to a very exciting setting where a kid might be celebrating right so this is kind of driving home the picture for a parent who is interested in buying this for their kids it's a great ad format can run your round in is Evergreen once again if you're

not using the brush on nail glue best what are we doing no no no no no let me put you on all right so that right there is exactly what I was talking about with wild hats this is another Charisma based ad creative where somebody is energetic and they know how to speak to Their audience they're not saying hey let me show you this product they're saying hey bestie let me put you on no no no no no and these are key words that you know some of these ladies also understand better than somebody who's

just explaining the product very normally Believe It or Not makes a big difference and every time I use it my nails so long it makes tonality plays a role here where she's dragging outwards so long you want to put emphasis on the key things that matter nails that last so long very important that you emphasize it in the ad creative so this is how you want to break down your ad formats these are the creatives in 2025 that are crushing it and the styles that you're going to want to put together I've compiled this swif

fall for you if you want access to this link you can click it below this video and if you're interested in learning more about how you can scale up your Facebook ads your Tik Tok ads how you can dominate on shopy in 2025 thankfully I put a video together for you that you can watch by clicking the link below this video and I will see see you there and once again it's your favorite digital marketer here Chase chavel cheers and by all