what if I could show you a blueprint that's been working for over 4,000 different businesses that is getting them the highest quality clients that they've ever seen before last month we generated 130,000 leads for 45,000 different businesses it worked out at about 36 leads per business uh each one of those leads was Data Rich we could see exactly what they wanted what they wanted to achieve what problems they had what frustrations they had in fact we had a minimum of 18 points of data per lead on average uh across all of these different leads that
we generated last month so it's an incredible strategy that works the strategy is working across all sorts of different businesses so uh everything B2B Services everything Professional Services a couple of consumer products but that's not the Wheelhouse mostly it's things like coaching Consulting helping people with their health their relationships their business their growth uh their operations their Finance so businesses across the whole spectrum and it's working nice and consistently little bit of my background so I've got a marketing background and I've built multiple businesses over the last 20 years so in the last 20 years
years I've been involved in uh businesses in Australia in Singapore in the UK in the USA and Canada and we've built lots of fast growth businesses so essentially I have tried all sorts of things to get leads and to get marketing results and to get sales teams uh performing and a few years ago I discovered this blueprint and it worked incredibly well for me and for my business and that's when I started sharing it with others and it kind of took off once I started sharing it lots of people wanted to use this strategy as
well and here we are today with thousands of businesses using this blueprint strategy strategy now you might hear thousands of businesses already using it and think oh is it saturated absolutely not saturated uh if you think about something like YouTube channels or books or podcasts as a marketing strategy literally millions of people are using those strategies uh to grow their business this is brand new this is only a few thousand businesses globally so you're literally one of the first to apply this blueprint so let's get into it what I want to talk to you about
today is why people buy what is it that's going on in people's heads when they're thinking about buying something and why do people get super excited to buy something why does it feel uplifting energizing exciting to buy something in some circumstances so let's unpack it a little bit let's talk about what is the DNA of every single sale every time anyone buys anything it always follows these steps so if we were to zoom inside somebody's head we would find that there is a few key things that go on in the leadup to a sale people
become clear about their current reality and why it's less than perfect what's wrong with the current reality and they start to catalog and list all the things that are not perfect and that is their current reality then they start to imagine what a desired reality would look like so they start thinking about all the things that would like line up if things were perfect like what would be the magic wand scenario if we could wave a magic wand and life was different in some way this is how it would look right so that's the desired
reality and then they start to think about all the reasons they can't just have that like what's in the way what are all the obstacles and criteria so obstacles are things that block them or prevent them from getting what they want and criteria are their rules for getting what they want so it's like it has to cost this much or it has to be in this time frame or has to be done in a certain way so this is the leadup to every sale the current reality the desired reality and the obstacles and criteria and
the more people get clear about these things the more they experience something called tension so tension heightens when people have Clarity around these three things then along comes your business and your business offers people something called a path of least resistance and the path of least resistance takes the form of a product or a service and it takes people from where they are now to where they want to be without hitting the obstacles and the criteria that are in the way and when people spot a path of least resistance when they can actually see this
is where they are this is where they want to be and this is how to get there and it seems like a really sensible approach they get super excited they feel uplifted and they're ready to buy so that's almost the philosophical reason about why people buy anything but what if we could Deep dive into a strategy where we can apply that principle into a type of landing page a type of website that really turns it up a notch what if we could turn it into a hyper converting landing page that asks people questions and gets
them clear about these things and then presents Your solution or your product as the path of least resistance based upon the answers that they give what if I could show you a blueprint that's been working for over 4,000 different businesses that is getting them the highest quality clients that they've ever seen before I would like to introduce you to that blueprint I want to take you through a short training so that you can apply this idea into a tactic it's a tactic that is going to bring you leads clients and profits and it's a tactics
that you can Implement in under an hour let's get started so I want to give you some background so years ago I wrote my first book called key person of influence and to promote the book we created an online assessment it was a quiz questionnaire that people could answer 40 questions based on how they answered those questions it would give them a report that told them what to improve upon or where they should focus their attention to get a great result and people loved it it was super popular about 990,000 people filled in the questionnaire
and those leads went to my sales team and the sales team made like $20 million worth of sales really fast and it was absolutely incredible so much so that I went and wrote several more books and each one of those books had an online assessment as well so what happened is people started asking me the question how do I build one of these assessments they seem like they're working really really well and absolutely they were so what I did is I created a blueprint that anyone can use and the blueprint is really really simple in
fact it'll probably seem too simple but this is the blueprint there's a few things that you need to have right the first thing is a landing page that explains why somebody should take a an assessment right so it's going to tell people this assessment is going to help you to understand these three things or it's going to help you get closer to these key results and if you take the assessment right this is what you're going to get you're going to get a custom report and it's going to give you information that's relevant and it's
only a few minutes of your time to take the quiz right right so all of that is on the landing page and the call to action here is start the quiz right take the qu take the test answer the questions something along those lines and believe it or not these are like super high converting landing pages typical landing page converts under 4% these convert at over 40% right across thousands and thousands of examples so when people click the first button take the quiz the first thing that happens is it pops up and says well let's
start by giving some information about you so typically name and email address so this is the lead capture form people fill in the basic information about themselves and then they proceed to the questionnaire and the questionnaire is typically 10 to 40 questions often these are yes or no questions or yes no maybe questions so they're simple questions people can fly through them in a matter of minutes and they answer a series of questions now based upon how they answer those questions they end up at the dynamic results page and on the dynamic results page it
changes based upon how they answered the question so if they answer everything positively and they get a really high score it's going to say congratulations you've got a really high score and here's how to keep up the good work if they answer all the questions negatively and they get a really low score it's going to say oh you know we're going to have to improve on all these things and here's how to improve and here's how to get started so it's going to give them a dynamic result now all of this used to take a
lot of time and a lot of money to set up you needed a piece of software for the landing page you needed a piece of software for the uh lead capture form then you needed to like code up the questionnaire and then it got really complicated when it came to the dynamic results page that was very hard to do and insanely hard to get Dynamic PDF uh results Pages as well so all of that used to be very very hard when I first started doing this but what we've done is we've created some software and
plugged it into artificial intelligence so you can build all of this in about 6 or 7 Minutes uh you don't even have to prompt the AI the AI asks you questions about your business and then it populates all of that into one of these right so the first thing I want you to do is just completely understand how the blueprint works so that your brain is tuned into what the strategy is and then we're going to get into how to tactically implement this using AI so to start the ball rolling I want you to think
about what questionnaire quiz or assessment would fit with your business that your customers would love to fill in and that they would get Great Value from I'll give you some examples so one of the most effective quizzes or questionnaires is are you ready ready to blank are you ready to blank basically says are you ready to get this result are you ready to run your first marathon are you ready to lose weight are you ready to grow your business with Facebook ads are you ready to set up an account on Instagram uh so anything that
your customers might want to do and they're not sure if they're ready to do that they're not sure if they're going to get great results by doing that you want to say take this quiz and find out so are you ready to run your first marathon answer 10 questions and find out are you ready to grow your business with Facebook ads answer these 14 questions and find out so let me give you a real life example uh there is a dating coach that helps people to get ready for dating and get a better result when
they go out dating and meet the right person and say the right things and have the right experiences so this particular coach set up a quiz are you ready to start dating again after a divorce right really specific and essentially if you answer a series of questions it says whether you're dating ready and it gives you a dating Readiness score so people who are not sure whether they're ready to start dating again can answer 10 questions and then they can find out okay am I ready emotionally am I ready like with my wardrobe am I
ready knowing what I'm looking for right all of those kind of things come out and they get surfaced by answering the questions in the quiz now what's beautiful is that when people answer those questions the dating coach can say hey look you know we can see that you got a score of four out of 10 for confidence and 10 out of 10 for knowing exactly what you want so we don't have to figure out who you want to meet we just have to figure out how to improve your selfworth and your confidence so they know
exactly what to zero in on and talk about with that particular client in order to sign them up for dating coaching so that's an example where this is working in the real world so I want you to have a think what would your customers want to do what would they want to test and see when it comes to this idea of like are you ready to get this result are you ready to do this thing um and that's a great way to get started you might also want to ask the question well why would they
trust you what would you put on the landing page that makes them feel that they should do this because you came up with it so you might think about three things about your history that make you especially trustworthy you might say that you've had certain results or you've been in business a certain amount of time maybe you've got certain qualifications maybe there are some numbers uh attached to what you do like how many customers you've worked with and if that information was presented to a prospect they would say wow okay if that person knows that
I want to take the quiz I want to find out what it is that they can help me with so this is going to basically convince someone that they should start the quiz and that they should answer the questions in order to get that special report that you and your team have created so that's the first step start having a think about that but now I'm going to show you the easy way to get started using AI so when we first started implementing this blueprint it required so much complexity so much software and everything had
to like get coded so it would work together we had one piece of software for the landing page and we had a different piece of software for data capture that plugged into a database and we had another piece of software for like the questionnaire and the dynamic content it was actually very expensive and very timeconsuming to set these things up in the early days so what our team did is we built score app.com so that it would be Allin one place super simple and very low cost so the first thing you need to do is
create a score app.com account and the good news is is that you can start with a free account or you can get an advanced account if you're a bigger business and there's no contracts you can switch it off at any time but it's really simple to test this so you'll be able to figure out within a matter of days whether this works for you or not um and what we're going to do is we're going to start easy with an AI generated scorecard and then we're going to build up to a template and then if
you want you can go down the custom path where you actually get a designer or developer to really make it all singing all dancing so let's go through those steps first step is to create an AI generated scorecard and this is only going to take you literally a few minutes to complete this step it's pretty mindblowing so if you haven't done so already create a score app.com account get set up and then when you're in the portal uh the first thing it will say is create scorecard so you want to click that button and create
a scorecard and it gives you three options as to how to do that start from scratch is the most advanced option that's if you've got a design or development background and you want to do it everything custom pick a template is a great option that's where you want to end up um but using the AI Setup Wizard is where we want to start that's the first place to get started cuz it's a few minutes to just be up and running and test whether this works so use the AI Setup Wizard I click get started and
it's going to ask me what do I want to do do I want to generate leads do I want to qualify existing leads into sales right that's if I've already got a database or do I want to use this to improve a client uh result so maybe I've already got clients and I want to help them to get a better result let's go with the most common one which is getting leads right we want to generate New Leads every business wants to generate New Leads so I click that and it's going to say what would
you like to do would you like to have an one overall score a single outcome or multiple scores uh I'm going to keep it really simple and I'm just going to go with a a one overall score scorecard so how would you describe your business I'm going to say that I am a business coach and it'll say what would you describe as your target audience entrepreneurs startups Executives I'm going to go with entrepreneurs and what do you want to help your clients to improve achieve or prevent using the scorecard now the AI has actually come
up with some great suggestions here prevent burnout enhance leadership skills increase profitability let's go prevent burnout so I'll go with that one I hadn't even thought about that but what a good idea uh pick a concept for the scorecard burnout Buster I like that Unleash Your Inner entrepreneur and prevent burnout the entrepreneurs guide to banishing burnout how clever is AI right where does it come up with this stuff so the entrepreneurs guide to banishing burnout I'm just going to put this not a guide I'm going to call it um the entrepreneurs uh assessment to banish
so I'm just going to go here the entrepreneurs assessment to banishing burnout okay so I made a little edit which is quite normal okay so the AI does some thinking and then it comes up with questions that are relevant to this topic are you able to prioritize and delegate tasks effectively do you take regular breaks and vacations to recharge are you able to maintain a healthy work life balance and you can see here that I can edit these like so for example the term vacations is very us Centric I'm just going to put breaks and
holidays because my people are in the UK so I've just made some edits pretty simple to do that um are you able to set realistic goals right so now I've added all these questions it's just going to keep giving me suggestions until I want to stop but let's just start with these questions here so I click next I've got five questions I've got one concept um and I go create scorecard so it says hold tight adding the pages it's creating a landing page and it's going to write the questions and it's going to do all
of that and it's quite incredible it says AI amazing amazing your scorecard is ready uh it's written 563 words a lot of that's going to be the dynamic content uh and it saved you 4 hours worth of creation time so I go to the dashboard and let's see what it's done it's created this landing page so I can go and have a look at that it's created the quiz questions and the dynamic content so if I go here and click the build icon I can start with the questions I can check that they're all correct
I can edit them if I want to edit them or delete them or add questions that I've thought of myself I can go to the landing page and if I click on that I can see what it created and it's got a nice little image there that it chose um I can change that pretty easily I can edit the text if I want I can add all sorts of other sections here I can add this little report I can add a section for a video let's say I want to put a video on that l
landing page uh or I could do a new call to action so I can put that there and I'll have a little call to action down at the bottom beautiful got a nice landing page so I'll save that um now you don't have to do this I'm just showing you how to if you want to um and then once you've done that you can go and have a look at the results page so the results page it's created a little speedometer um and it's got um some content here and it's got Dynamic content if you
want you can use this video and upload put a link to your own video or you can delete that say get rid of that all right so remove that section instead of having a video I think instead I want to have um a uh testimonial I'm going to have some testimonials and then after the testimonial I want to have a nice little Banner um for a report that I'm going to offer people so I've got all of that nicely there so I can just save that there we go how simple took a few minutes I've
now got a burnout prevention scorecard maybe one of my clients said to me that they were suffering with burnout I went back created a burnout for mentioned scorecard and now I have a way of generating leads I could promote that on LinkedIn I could put it on my Twitter um I could do all sorts of things in order to promote that I could email some people that I know nice and simple it's a really easy thing to do it's an easy thing to promote now to start with with your AI quiz don't promote it far
and wide just yet just promote it to a few friends send an email to to a few friends or colleagues and just get them to take it see what they think see if they like it so what you do is you click publish and that means it's ready to send it's going to give you that nice little link you just copy that link there and once you've copied the link you pop that in an email to a few friends and say I've created this quiz what do you think um and once they answer the quiz
questions they're going to appear there as a lead you're actually going to have some leads um and uh and you'll have all the data right so all the questions that they answer you'll be able to see how they answer uh when multiple people take that you're also going to have some insights you're actually going to see uh how people answer in general you'll have the aggregate results as well so you'll start being able to analyze that data yourself and have fun with that okay so how easy was that it took a few minutes and we've
got a live scorecard that people can take and actually it all works there's a landing page there's a questionnaire there's Dynamic results all of it's ready so the first thing is is just get that set up take those few minutes publish it get the link send it to a few friends and see what they think um and then once you see how it works and once you get the gist we're going to go and look at a more advanced option which is how to use a template to get this really nice okay so hopefully you've
had a go at creating an AI scorecard super simple super quick you've gotten something up and going that in the world of Entrepreneurship is called creating a beta product or an MVP a minimum viable product or a beta version something that's just purely designed to test to see how people interact with it as soon as you can see that this would work as soon as you get those early signs that people are positive about this you want to take it up to the next level so what you want to do is use one of the
templates so once again we just create scorecard and it presents us with our three options do we want to start from scratch no we don't not a designer not a developer pick a template we'll use the AI Setup Wizard so I'm going to pick a template this time once I go into pick a template there's over 50 beautifully designed templates that have been created by professional designers and they're just ready to customize so you can really customize any of these that you like to look of as you go through here you might say that you
really like one of these kind of professional ones or one of these modern ones you might really like the look of one of these ones that has just a big hero image that is the main feature or maybe some of these nice little designs where they've got a cartoon uh all of these you just kind of start with an aesthetic which aesthetic do you like the best um is a great place to start the other way you might want to think about this is what is it you do so we've organize them by topics health
and well-being business finance sales marketing property HR it so if I go into um health and well-being let's have a look at some other ones here do you need a physiotherapist discover your true athletic profile are you happy does it feel like it's time to start a family um how stressful is life are you in a good relationship so we got all sorts of ones here identify your perfect personal trainer um get inspired to get fit Wheel of Life really popular one is this Wheel of Life um 14 rapid questions to a better healthier you
so let's pick that one so you can see here that there's a little book image here or a report image you can make that anything you want you just drag and drop an image in there um you'll see that it tells people that they should book a time in your diary so you just add your calendly link there um and you can see that it's got all the questions already written it's got categories already created so it's ready to go so let's just do it let's see what this looks like so I use the template
and the little logo appears and says that it's building it and here we go once again I can go into the build icon and I can see the questions so it's got all these questions I might like these I might want to change them do you meditate I might just change that and say do you meditate um at least three times a week right so I can just change that uh I could say that there are certain questions that I want to add right or delete so really easy to do that the next thing let's
have a look at the landing page so I go and have a look at the landing page and I can see here really easy to edit I just click on the text if I want to edit if I want to edit this image I can just click on that there it appears I just edit that and I can either use free images or I can drop a file on there and away I go I've got my um images that uh that I can change to there well that's cool that looks good as well um so
I can go back here I won't save that I might want to add a section that is all about me right so me as a personal trainer or fitness trainer so I'll just go in here and I'll just click this little plus button add a section um and I'll just put in actually I might put in a video where I explain who I am so I've got this section there all I have to do is put the video link from YouTube in there and then I can just edit this and say about me right put
my bio in there and I can finish that right so I save that so I've edited that pretty simply nice and easy I can add my Logos and my branding change the colors pretty easily as well so all of that nice and simple we're now working with a template little bit more advanced we understand how the system works now because the AI setup so now we can say all right well let's do a more advanced version this is definitely a version two and I can tell you that most of the people who use a template
and customize it they spend maybe an hour to 2 hours doing those customizations and then that asset lasts for years that's something that they can use all year round they can have that as part of their promotions on their emails they can run ads to it they can use it with their LinkedIn or their Instagram all of these different ways that they can use this to turn their General audience into people who are ready to buy now remember that most website landing pages that have a lead magnet of any form converted about 4% so you
send 100 people there and 4% of people four out of 100 will take take you up on that offer these assessments these quizzes on average they converted 45% now I know that sounds really insane like 11 times better but it's absolutely wild people love answering a quiz something about a quiz something about a questionnaire really speaks to people they love answering these they want the information they want the customization they want the personalized touch and this offers that to them so this is just something that people are really responding to so get yourself set up
with a template have a go choose one of the templates make some customizations and take it to the next level I'll leave you to it I'll let you have a play there's nothing once again there's nothing you can do that you can break this with or you can you know hurt the system so get in there and have a play roll up your sleeves and see how you go customizing a template now if you want to go to the next level as I've alluded to a few times you can start from scratch this is a
step that many people take if they're a designer or a coder developer if they've got lot of experience building websites they might want to just simply start from scratch and that's totally fine the system allows for that if you're an advanced user if you've got a background doing that sort of stuff you can do that and I don't need to explain to you how to do this you'll already know you'll be able to just start from scratch and you'll be the type of person who's super comfortable getting in there navigating around and figuring it all
out so I'll leave you to that if you want to start from scratch or if you want to get your design team and development team to start from scratch go for that you can do that as well and you'll end up with something that's completely unique and just for you so if you want to try that by all means try that as well that's a great option if you're Advanced enough to do that but for most people an AI created quiz is going to work just fine template is going to work a little bit better
and it's going to look a bit nicer and have your branding uh and you're going to be able to generate the leads all year round
