How to Use Skool as a Funnel

everyone all of a sudden is talking about school and you're right school is the new Game Changer in town you think creating and making money with communities is tough well not anymore have you ever tried building a community with a Facebook group right it sucked listen this is your chance School makes building communities feel like second nature it's all about bringing people together imagine a place where everyone learns grows and helps each other with a certain topic they interested in where members actually want to contribute because they get rewarded for doing so it's not a

dream anymore it's the reality with school today I'm breaking down school's automation tools this isn't just another tutorial it's the game plan to use school as a funnel and for the community managers out there well get ready to track your member stats like a pro because we are going to attribute each and every member to the source they came from let's dive in and make it happen first of all who's this video for basically it's for anyone who wants to build their own Community right and for anyone who wants to explore how School actually works

and what automation capabilities it has but it's especially interesting to people who are Community managers right people who want to build communities for other creators out there which is a super powerful business model if you're one of those people I've got something special for you because you are going to be able to track exactly what the traffic source is going to be for each and every member and this is usually not possible with a school by itself right so normally you just have like a school landing page where people can sign up and I can

I can show it to you right here so this is my Community page for example right and you if you're interested in joining the community usually you'll see like a join join the group button and behind here is actually a course as well so um it's a course designed for people who want to use no code and AI to stack their skills on top of their existing skills right so that's how it usually goes but if you click the link in my description you are going to see a different page I'm not going to send

you to the school landing page but I'm going to send you to this page which is my landing page and you can join the community for free from here right how do I take your information from here and send you to school afterwards well this is what I'm going to explore with you in this video and it's fairly simple it's basically this automation right here but before we dive into that what is school right well school is a platform to build communities and you can kind of think of Facebook groups in the old days right

but a thousand times better it really is built for building communities so the intention was to bring people together to make it easy for them to learn and grow with each other and also be incentivized to actually be active in their groups so we've got leaderboard systems right and if I can show it to you right here so we've got leaderboards and we've got levels right level one for me is the procrastinator level two is the Newbie level three is the maker and you level up by being active in the group being a valuable member

right so if you post valuable information or give away a great tip to someone else they are going to reward you with a like and that like is going to make it possible for you to level up and we as course creators can decide what do we give our members if they level up if they're a value valuable part of the community right so let's say if you if you get to level three you are going to unlock the no code fundamentals course right so that's the course I'm having right here from the get-go you

are going to be able to see the projects we're building in here but you only get access to the no code fundamentals if you level up to level three which is super interesting and easily incentivizes people to actually be a valuable member in the in the community right it's it's so much more powerful than Facebook groups and if you have been in the infos space at all you probably know the founder um it's Sam ens Sam is a well has been an inspiration for me for a long time now and I've been following him since

I don't know a couple of years now anyway he um had this huge info Educational business right um called consulting.com and he decided to sell it and build School the platform so that's what he did for the past couple of years I have to admit he's done a amazing job but if you haven't been living under a rock recently and hiding from social media you probably know what of the investors it's that guy right here Alex hosi so why is there so much hype around school well it's because the product is insanely good and I'm

not only saying that I I truly believe that school and building communities is going to be huge like because you as a subject matter expert right you can you can really decide whether you you want to be the the subject matter expert or you want to be the community operator right and you if you put those two people together you can create amazing things which wasn't possible at all so it was possible but like you had to glue so much so many things together now you can simply use school and do everything on school super

powerful right these two goats greatest of all times right um they're promoting it in very smart ways and I can simply show you what Alex did recently he just posted this picture and S he has a big announcement right this was 2 weeks ago he just made the largest investment of his life right a school and he's been looking for an opportunity to make starting businesses accessible to everyone and he finally found it and he shares a statistic which is really interesting so users are joining School community so fast that host payouts are growing by

62% per month right so hosts actually hosts earnings are increasing every month by 62% which is insane only this post created a wave in the social media space right I've seen so many YouTubers speak about school right now um it's it's crazy but that's only the start because if you haven't noticed yet he has started the school games which is even more interesting so what this is is basically your opportunity to win a great prize if you are interested in building a School Community you can basically participate to win one day with Alex hosi and

you can win every month so the rules are simple it's about who gets the most Mr each month so you win by adding the most Mr this is measured every month right you can win the flight to Las Vegas to speak to Alex and nine of the other winners basically um if you only add three new members to your paid group you will be uh you will get a recording of that event so it's pretty cool right the school games if you're interested well I'm going to provide you with the link because you're not only

getting the opportunity to win that um you basically get a course with it by Alex right so he's talking about monetizing making it fun um and growing the group and stuff like that um super cool I'm super excited to participate as well so let's see okay well this is basically the old way I at least build my funnels right so I have content right here I do YouTube videos I occasionally post on LinkedIn right maybe some short form content and what I do then is I use that content to send people to my lead magnets

right something of value and if you don't know what a lead magnet is it might be some kind of valuable information on a PDF it might be in my case an automation blueprint right a template you can simply download and use for yourself um anything like that right so what I did in the past was I created a ton of different lead magnets so I had to send people to all these different lead magnets and I had to build all these landing pages for the lead magnets which made it really complicated right and after they

sign up for the lead magnet they basically get into my newsletter and then I for each different lead magnet I had to basically send them a different email right the way I would be able to make money off of this is well I sent them to an another landing page with an upsell where they basically can book a call but then we have a s call and then hopefully I can help them and we all make some money right that was the old way the new way is much more interesting and much more exciting because

it simplifies stuff right so what's the new way basically what Alex and Sam are suggesting to do is you create content right you go to YouTube you post YouTube videos you go to LinkedIn you create valuable posts right and your lead magnet is basically your school Community right because you can send them directly to the school landing page and have them sign up there and then you have a classroom which I just showed you right so this is an example classroom if you go to my classroom it looks more like this right you can offer

something of valuable uh value for free which is huge and basically what Sam and Alex are promoting is um well you can either start with your free school Community or you can start with a paid School Community right and paid means something um it's it's going to be a subscription right um so people pay monthly to get into the course which is such a change in the info space because subscription and month recurring Revenue was not was not common right people usually sell their courses for one to 10K right upfront costs and people were able

to just consume the course maybe they had a space where they can interact with other people but usually not right so that's that's all right um people were selling courses now you can basically sell the subscription the membership to an exclusive Community where they're not only going to be the course but a community with other people who are willing to learn and to grow and to help each other and you can incentivize activity by well offering rewards for for valuable input right also you can do things like um they have this calendar right here which

is also super interesting so if we go to the school games and have a look at the calendar there's actually the school games opening ceremony going to be tomorrow right so I can simply go there and join the join the live call which you can do as a Creator as well so it's it's super powerful and the combination would be simply well you can have a free community and then you simply send people from your free community to your paid Community which is going to be more exclusive maybe more in depth maybe like a more

more interesting course or maybe you simply solve another problem right which is a great model right I want to do it a bit differently so let's talk automation um school has a couple of capabilities in order to automate your member management basically they have this autod DM features for new members which is great so basically you can set up an automatic message to be sent after someone signs up and you can tell them things like hey great to have you here if you have any questions let me know or maybe you can send them directly

to a specific resource which is interesting to them or you can tell them to introduce themselves to well just build a relationship to your members right then they have the capability to connect zapia to to the platform school right so super powerful if you know zapia you can do a lot with it but more interesting for me is definitely the web hook itself because I'm I like Sapia but I'm in love with make and if you have seen my videos I well mainly use make because it's so so powerful it's for me it's zapon steroids

because it gives you more detailed capabilities okay so the web hook you may ask well what do you need a web hook for or why do you even need zapia well I told you that you can simply send your traffic to the school landing page which which is fine for most people but I'm a marketer and I'm a funnel Builder right and I want to use data efficiently so my thought was well how can I how can I basically take that model and put my landing page right here and then have them sign up through

my landing page because from there I can basically store the data and do stuff with it right so someone signs up on my landing page they put in their information like first name and email and then I can do whatever I want with that information and also at the same time send them an invitation to the school membership which is even more powerful and that's exactly what I do so if we have a look again at my at my landing page that's what I do right I explain what this community is about they can join

the community by signing up here and then what happens next is basically this right here they sign up for my newsletter right so I send that information to my newsletter software and which in this case it's going to be clavio but you can connect any newsletter software as well right let's say you have HubSpot or maybe beehive or something like that you can hook it up um next to your next to your landing page and then send people directly to your school community and if you use a web hook you don't even have to people

won't need to apply for membership right so usually if your school group is private you would have to apply for membership and then the creator of the of the community simply accepts you if they want to or not right if we do it that way people can sign up on the landing page get the invitation are and are instantly inside the school Group which is super powerful in my opinion because it just takes away one step um as well as gives me the capability to do more with that information right so I can send them

emails directly I can put that into my CRM if I want to I can send follow-ups powerful stuff so let's have a look why this is why this is Handy for community for people building communities or Community Builders making deals with creators right it's because you can track exactly who referred the member so if I sent them to my landing page I can basically use UTM parameters right I can also use different landing pages if I want to but more simple is going to be simply use um UTM parameters so let's say well you have

your own organic content but maybe you want to have a deal with another Creator right and he sends traffic to your um to your landing page well if we simply use UGM parameters all of a sudden we know exactly who referred the member which is going to make deal making way more interesting and way more easy okay and you can't really do that D directly with school because if they sign up on the school page you don't have any any data other than the questions you are going to ask and you can't use any like

hidden fields or something so that's what I do let's have a look we can use UTM parameters we can send traffic to the landing page we can get the parameters right it's a JavaScript snippet basically you can send the parameters with the hidden form fields and you can save the parameters in in a database so if you do it this way you're going to know exactly who referred your members to your group and can attribute it to different creators if you want to yeah so now this is my version and I want to encourage you

to think for yourself and maybe add something to it remove something simplify or make it even more complex however you want to um this can be built using beehive or HubSpot or any other marketing software within API too right so let's have a look on the setup I am going to sign in to my second webflow account and I'm using webflow just because it's familiar to me and um I like the flexibility it gives me right um however you can build any website builder for this okay so if we have a look at the form

which is right here and look at the settings what I'm doing is I'm simply sending it to my web hook I'm simply sending the data to my make web hook right which is right here that's my make web hook right so so as soon as someone signs up this will be transmitted and I even have two hidden Fields so I have the URL field and I have a gotcha field which is just for spam prevention however this URL field allows me to see the exact URL people have been using so if you add UTM parameters

to to the URLs well all of a sudden you can now track exactly where your people came from now what do I do with that information well first I've got my spam filter right here then I create a record in air table so I have the information in air table directly which I'm going to use as a let's say CRM right then this is the important part I make a request which is going to send that data to school and I'm going to have to blur blur this one out but um basically what you do

you go to school right you go to school into your settings and then you click on plugins and then you click on edit web hook and you're going to see a web hook URL which is um I cannot show show it to you because you are going to be able to do messy stuff with it okay but you are going to take that URL and paste it in here and then simply put a question mark behind that with email equals and then you put in the email that's it right this is this needs to be

a post request and the body type needs to be raw as soon as this is sent the whoever signed up on the landing page will receive an email with a button saying well join the group right accept the request or whatever it is and they are going to be instantly accepted in the group super powerful but not only that what I do as well is I actually redirect them with another workbook response on the page so you can try it for yourself right go to the go to the L and sign up for yourself to

see how it works you sign up and then I will directly redirect you to the school community and you are going to get that email with the invitation as well all right so then I take that data and um and search for the for the new member on my um newsletter software right if they exist well I create if they exist I update the person if they don't exist well I add the to my list and this can be replaced with anything right you can you can basically view uh create a subscriber with beehive right

simply have to connect um to your beehive account you can as well add hopspot right um create a create a contact for example so first you would probably want to create a contact and then add the contact to a workflow however you want to set it up right but you can do so much more with that that's right um You you could literally um send an email after this if you want to to whoever maybe that person who signed up or maybe to your assistant who's going to be able to follow up with that person

what I want to tell you is this has endless capabilities and um it makes it so much more flexible so I would suggest you to um check out the school games for sure um to win the flight to bigas and speak to Alex hosi in in person I would suggest you to create a free make account and activate the web hook in school copy it you will need to download the blueprint so basically I'm going to share this one with you if you if you want to use it and then you want to use a

HTTP request to take that email and send it to the school webbook right for example this is the URL and then you just simply add question mark email and then the email address okay great so if this stuff is interesting at all to you I am happily inviting you to join my community as well so I've built this community it's called the noode integrators and um I have a fundamentals course in here so you can use it for free you can consume it for free it basically helps you to take your existing skills and stack

them on top of the no code skill you are going to learn right so you are going to be able to use your marketing skills and supercharge them with AI and autom because well stuff like that is going to make you so much more valuable in your business so yeah join the community I'm happy to see more people in here I've only launched this um yesterday evening and there are already 13 people in here which is super exciting for me but obviously we want to grow much much bigger okay so this is going to be

free for now no promises but if you join now you basically pay nothing forever right which I'm saying right here so use the chance to join and I'm happy to see you inside