Rank Higher on Google with Helpful Content System (Update): 8x Growth with Topical Authority

hello everyone welcome to the another blue head as your case to the video episode in this video we will explain the helpful content system of the Google slightly and we will create another booty head video with quick to read direct suggestions and instructions for search engine optimization purposes the purpose of the blue hat SEO case studies is keeping everything simple understandable and also direct and while still your attention threshold is directly here let's start so first of all I actually published this project before probably will be hiding the name again and this specific case study

is actually here this is an e-commerce website in the glasses industry and it is in English language and is from Australia and if you look at here actually we already achieved 4X growth or four times more traffic in just four months and thanks to the latest helpful content update again we actually increase the traffic two times more which means in total we actually increase the traffic a 8 times more in the last five months so we will try to explain what this helpful content system of Google and how you can actually optimize your content in

a better way for that first of all someone actually published something like this and apparently she is just a blogger this is one of the things that I always tell you don't be a blogger don't create a blog you'd be a brand and create a real business and prove that you are real by living different type of signatures to the web this is one of the things that you should definitely understand when it comes to the entity oriented search so I will create a simple diagram here to explain a few things so in the phrase

base indexing or the in the world of world of the traditional SEO and keyword based or keyword heavily keyword focused as your approaches let's say this is just the thing that you focus that's it website when it comes to the entity oriented search it goes differently because first of all your entity is not the website it is actually your brand then let's say the company land let's say the business than your founder your social media accounts you're also let's say the clients customers reviews mentions and also your alternatives for example and your competitors and all

the generic queries or even your location or your expertise certifications or many other things or any kinds of attribute related to your topic your location your industry or your as I say your Founders or co-founders CEOs they all will be included included in your entity definition so that's why actually instead of focusing on the website you should focus on the web entity you have a web entity and it is a digital asset and you will need to optimize everything and this is the difference between actually traditionalizer and the holistic SEO so first of all if

you look at this specific complaint the person tells that the website is over two 12 years old genuine helpful unique written thank you blah blah first of all these are all subjective there is no proof that actually it is helpful unique written with passion or knowledge Etc and sorry for this but she I assume she spent most of this morning for crying and there are lots of bookmarks and Etc so Ahmed lately actually Chris great visualizations for our course Concepts and he directly mentioned that actually it is not about actually helpful content or it is

not about the quality content is mainly for the cost of red rival and I explained this concept in my topical Authority course heavily and in my Saigon speech as well even in Saigon speech I told that the helpful content update can go to hell it's not about helping directly and here tell also I tell that it is about Matt it's about algorithms as I always say you can help with a sentence to someone five different ways or let me explain like this before I have given a simple example in my Saigon speech and as much

as I can remember it was like this let's say families Achieve Financial Independence let's say with the help of let's say financial advisors so I can't tell this same thing like 50 different ways we are always saying the same thing the meaning is same it means the helpfulness degree is same but once you start to change order of these sentences once you start to change these adjectives once you start to add actual new adverbs or different type of things here the relevance will be changing main entity will be changing the triples and their relations between

each other they will be changing for this sentence families is the most important thing and if I put actual financial advisor to the beginning if I tell that financial advisors help families to Achieve Financial Independence let's say and this time financial advisor will be more relevant or to do whatever the query this will be the weight or less the heaviest term in the sentence so it's not about the help as you see it's about the first relevance the second is responsiveness and natural language processing is not that complicated if you read and study it a

little bit but at the same time I can tell that when it comes to the helpful content update you should definitely understand that it is not only about just giving the passion or this type of things so the first suggestion from me is please focus on your web entity not just the website not just the keywords but also focus on actually this type of NLP tricks or natural language understanding nature language processing and natural language generation focus on these three concepts and conquer the future of the search engine optimization and these are the initial results

as I say most of this content is coming from actually health related topics especially for the Eye Health eye Anatomy Etc you should also understand that some of this traffic is from other regions not just from Australia from United States and also the Philippines the the thing here is that you should understand that when it comes to the topical authority to the topic it is not about region it's about a topic which means that you will need to go beyond your own region but to be able to also have your local penetration you will need

to process all the locals or the locales in the context of that specific topic let's say I held high health statistics in Australia or let's assume I ultimately eye doctor or I test in Sydney Melbourne Etc so you will need to connect these things to each other to be able to create a proper topical map my second or maybe one third suggestion to you is that police do not change whatever you do with this type of with this type of let's say his hysteria I guess you call it so do not get this type of

feelings okay first of all I am not telling that this person is doing something wrong or correct I'm just trying to tell you that if you want to be a good search engine optimization manager or campaign manager or owner Etc don't allow your feelings to make you happy or sad I always tell my own let's say the partners and also my teammates and also the clients that don't get happy when the traffic is up and don't get actually sad when the traffic is down sometimes I actually see some as a novice seos they get directly

excited when they actually get that just this much more traffic from this specific point but the thing is this is just actually representation of a positive ranking State and you can realize that every time actually this line goes bigger and like this and you want one there you will realize that this specific big increase here after maybe one year and if we continue like that definitely will be after one year this specific big Arrow again will be like this because this time instead of just getting four or five thousand clicks a day we will be

getting equal to one to five thousand clicks a day so do not get happy or sad when you look at this type of Graphics this is one of the reasons that actually I am rejecting most of the JV offers because they have they don't have let's say that much maturity I will show you one example here probably will hide this name too this is an expired domain SEO case study and it is about not giving up and the helper for this project he is very special person and also very talented too very patient also I

I believe it is because he is also a soldier in this area you should understand one thing content here and content here they are direct the same only difference is Google systems just actually were a was able to process the content we didn't change something we didn't start to write in a different way we didn't start to remove the content if you have a bigger picture on your mind you should continue to implement it in that way again I will hide this website name too this is English industry English language United Kingdom and insurance company

as you see here we actually won we won the let's say much core update and we increase the traffic through this time to here then during the quality update around the 17th and 18th of the August we lost most of the traffic then during again helpful content update and the broadcast algorithm update after August one more time we came back and most probably after three four months this number here it will be around three four thousand eight two so first of all when it comes to the third suggestion or the fourth you should understand how

to analyze the Google updates and the Google systems first of all when you'll analyze this type of systems you will realize that there is not that much website that was able to win much core update quality updates at 17 and 18th and also core update on on August and helpful content update at the same time if it is happening it means that actually you have increased your page rank brand search demand and you have changed your design and do you actually saved your website from all the negative possible negative effects from the past and the

website and the brand are thriving together but it happens so rarely most of the time let me tell you how this structure is going most of the time if you win the March core update you will be losing the August core update if you win the match update and you'll if you lose this specific quality update you will win the August update if your window August update or let's say if you didn't get a heavy effect from the August update you will be getting a heavy effect from The Helpful content update you should be classifying

these different type of websites with each other to understand what's going on there you should understand the concept I usually don't want to go deep in this type of Concepts but you should understand this specific thing here ranking distribution a search engine they have to distribute different type of sources in their indices and let's say this is in the domain this is another domain and this is another one and let's assume that their height or their locations they rep it rep it is representing their ranking distribution or prioritization and let's assume this website won four

of the four or let's say helpful content update both of the corrupt days and also the quality updates it means that this specific bubble will directly be coming to this area because it will be ranking very much higher than compared to others it will be prioritized the problem here is that if they prioritize one of the websites for all the updates or they if they start to give way much more coverage in the search engine result Pages for a specific website the others will be actually disappearing from there and most of the time search engines

they try to rank certain amount of websites or certain amount of web sources in their serp and when it is happening they need to actually prioritize and even if you do everything right to be able to rank new websites or to be able to diversify the search engine results sometimes they need to trim your progress and it's the reason that sometimes even if you do everything right you are losing a little bit traffic or even if you lose the core update you suddenly get the helpful content update in a positive way so when you look

at the core updates they tell that they check whether the website is trustworthy or not the helpful content update actually does the similar things one of the updates tells that you are not trustworthy 15 days later Android update comes and it tells that you are trustworthy it doesn't work like that do not think with the relative adjectives sorry for saying but think from the math Point okay think about prioritization think about distribution and try to understand the point of view of the search engine or you will find yourself while crying in the morning as that

specific image actually tells I hope it's just a joke but it is happening so as an extension of this specifications today I just wanted to show you this together with these two other samples I didn't publish this but maybe in the future I will be publishing them or I hope one more thing is a similar comment here actually dropped from atheist0123 he tells that oh my God I I unlovingly use the same tactics and it worked like two years back and somewhere I lost all the traffic because I didn't continue to do anything more with

the site this is what I am talking about first of all this person should continue to believe what he is doing not just I am talking about the personal preferences I also talk about the let's say the SEO effort preferences you should continue to do what you do even if you feel that it doesn't work even if you lose the traffic if you have the bigger picture in your mind if you are able to connect yourself with the search engine you should continue to do that so this is one of the reasons that I am

taking these videos these are not reasons that actually I am directly finally published the course created the community and this is one of the reasons that I also promote many seos from our community as well because someone somewhere actually is giving up and then they are losing lots of opportunities in their SEO field too so in this video I wanted to give you some algorithmic suggestions analysis and together with also some psychological suggestions as well so for the rest of the video I will be announcing one of the again the seos to keep our community

richer and to promote our abundance mindset just because we mentioned some seos in a good way it doesn't mean that actually we will see any kinds of harm we will actually be growing together so last week I actually promote the Luis Salazar Gerardo and I'm very happy to do that because he's a great SEO I can definitely watch for him and this month this week sorry I want to promote the other end Ian KU or Ian Sue I don't know how to pronounce the last names most of the time so here actually he directly has

given his own results and and he also mentioned us I am thankful for that in fact he also had to do actually 40 000 USD per month and I'm pretty sure that this is one of the small Northern countries for Casino I can tell and directly he is able to get this type of results I believe he also has an agency you can check his profile if you want I will be dropping his link to the description area and to the also the and video comments section you should be contacting contacting with him and you

should ask questions to him how he is doing these things and it will be helpful for you another thing that I want to mention today is that Google's Anti-Trust loveseat is continuous and directly here we see that two people from Google one of them Eric lechman and he was working on Google actually for the search quality and another one it was actually as much as I can remember he was Robert rossack but I guess it is from a different threat from the same account let me try to find it sorry for opening to the wrong

one okay the lawsuit continues and then we see more and more inputs here but one of the things that I want to tell here in the first part of my section I told that actually and with my interview with Pavel kalimakov too I told that you shouldn't trust what whatever these let's say Google employees tell to you and in this specific Anti-Trust lawsuit if you check the files you will see lots of scary things there and not just this one to be honest but Eric lemon directly told that actually they are using click data to

ranking for ranking purposes but they want they don't want it to be explicitly told at the same time Robert rossack or micro sucks sorry vice president of the finance after Google He also mentioned some similar things like embracing forward or let's say some some things or some sections that they mentioned due to on their slides or on their emails Etc they were a little bit embarrassing for them too you should definitely check this uh Aunt tries loves you to be able to understand the Google further to help you to understand the natural language processing because

you should definitely understand it as you see here the person who work on the search quality team of Google or you can also call it ranked Labs internal they call it in that way and he says that Google's biggest advantage in using bird was that it invented the bird so another thing here is that whatever they do whatever they do they always they are always being connected to the actual this type of large language models together with a little bit the user behaviors and they predict the quality then they check the user behaviors to understand

whether their prediction is confident enough or not so you should check this specific parts and when it comes to the natural language processing for Eye Health or something like that I have taken just this specific website as a sample you can use this website to just see the part of speech text part of speech tag means which word in the text has what kinds of a role whether it is an adjective number determiner conjunction this is about distributional semantics if I would crawl entire website your website how many adjectives I will see but how many

adjectives appears in the query Network how many of these adjectives are closer related to each other the other way I was creating a Content brief for one of the projects that I already published with a huge success it was about the death jokes the problem is that when you search for the bad that jokes and let's say konky that jokes cranky that jokes cheese that jokes or set that jokes and different type of dead jokes ejectives might change actually their meaning according to the context bet that jokes actually means found dead jokes but also sometimes

it means a little bit sexual bad jokes or no to that jokes but when you search for that jokes since the word that is family oriented and since the most of the Dead jokes actually also are for families or the kids or the relatives that specific context is avoided by Google directly too so you should understand the search engine's point of view from for giving a safe answer or future understand what you should be prioritizing directly in terms of the semantics so you can use part of speech tag at least for understanding how these things

are distributed here they are giving also some certain type of histogram for you you can download it or you can create even a program for yourself by using python as well it will be actually fun and this was the page for that as much as I can remember another thing that I want to mention to you is actually word of Interest this is a concept that you should know but it is not found on web that much I actually learned this concept from the books that I have read the word of interest is actually about

co-occurrence mattresses co-occurrence mattress means that we check which word is appearing together with another word imagine that there is a kinds of role directly or there is a kind of column directed too and there is no zero it means that that word is a central word and we can use actually this type of skip grams to understand how many times the Target and the context appear together and how many times the specific randomly chosen word doesn't make any kind of contextual connection to that specific Target if one of the word always has the one it

means that actually at somewhere or one or over numbers it actually means that at somewhere there are different type of contextual richness and variety there if we can create let's say five different contextual connection the verse between bird and the sitting in this case that five section or five contextual connections it creates a kinds of richness and a different type of contextual domain according to the topic that you are you have chosen and of course when it comes to the bird it is a type of living thing and from there different types of birds or

whether maybe the bird that actually represents something else it might be also a nickname or in terms of when it comes to the sitting as much as as I know birds don't sit they just stand but not every bird for instance for instance some birds actually sit too so you will be getting this type of contextual connections for certain type of Entry resolutions so that we can understand what type of queries can be connected to that specific web document but of course this is unfortunately with the entry step because most of these things are about

relevance when it comes to the sample that I have given to here it is about actual responsiveness or information responsiveness it means that how many how Compact and how easy it is to understand and process and how we can actually connect to the certain type of Central questions that can be generated from the queries or the query terms so I believe I have mentioned everything in this area for now I guess we can tell that we can slowly end the video in the future weeks I will be I will be trying to add more videos

this week I couldn't do it because I am getting married next month and it's it keeps me busy Turkish weddings are not easy Brothers and sisters and with that said and during The Chiang Mai SEO we will be doing a meet up if you come to the event please let us know so that you can also join to the event sorry for making this video long again I hope you enjoy it and love you all and see you next time thanks for watching foreign